MUMs-news-SUMMER-19-yumpu2

mumsmakesgoodwithgoods

MUM's News. New Collection 2019.
Teresa Moorhouse- Giada Ganassin- Ricardo Cavolo- Vesa Arosuo.
Baskets. Bags. Rugs. Blankets. Cushion covers.

Copyright © 2019 Mum’s

MUM’S FAIR SCANDINAVIAN DESIGN COLLECTION 1 / 2019

NEW FOR 2019

designs from

teresa moorhouse

& giada ganassin

MUM’S IN HELSINKI

brand new Mum’s

showroom opens in

helsinki in may!

GOOD WITH GOODS


MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / BLANKE

THE JOURNEY OF WOOL AND

THE RUG BORN FROM IT

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By Hanna Suominen & Outi Puro

Photos Markus Vikainen, Stone Films

In spring 2019 Outi,

mum of Mum’s travelled

to meet the artisans in

Northern India. She was

accompanied by a filming

crew, who is making a

document of MUM’s

sustainable way of making

things.

Far in the countryside

a bumpy road leads to a

village where MUM’s

artisans live and work

from home. Main idea

for Mum’s is to employ

artisans close to their

home. Textiles are woven

by both women and men,

with time consuming, age

old, traditional handicraft

techniques. While adults

weave Mum’s textiles kids

may be kids: play, and go to

school.

Wool for our rugs does

not travel on trucks but on

bicycles. Material, weather

it is wool or recycled cotton

is always local and sourced

from local shepherds. We

could name our sheep if

we wanted to, but instead

every artisan signatures our

rugs made of local wool.

Sheep are sheared by

hand. It is time consuming,

not firstly “efficient-kind-ofbusiness”,

but slow, takes

time and is costly. But we

want to stick with the values

rather than a lot of profit.

Mum’s is kind for animals

too. Absolutely no mulesing

technique is allowed. It is

painful and harmful for the

animal. Efficient though,

but we work in different,

softer and kinder way.

The families living in

the village gather into the

separate building to weave

the rugs. Home waits only

a few meters from their

workshop. This allows the

families to be together, save

in travel costs to work,

and also take care of their

families while working –

this gives a touch of love

into Mum’s textiles, we

think.

The hand craft skills

used to weave the rugs

are inherited from the

ancestors and some of the

looms are up to 300 years

old. After a rug is woven

it is then washed carefully.

Textiles gather fine fine

dust while weaving and

during the transportation

with bicycles. The men

in the village pour water

on the rug and wash it.

Textiles need a sunny day

to dry, as sunlight is so

strong it completely dries

heavy textiles in one day.

Sometimes, if there is no

sun our freight leaves later

than expected, as we cannot

pack moist wool. It would

be damaged on the way to

Finland, home of Mum’s.

In that case we just need

to wait for a sunny day to

come.

Mum’s works in a

fair and visible way. And

just as a mention, we are

printed in a college book

as an example of ethical

design since 2006. We still

have the same values as in

the beginning. That’s our

secret, that’s our heart.

MUM’S FAMILY

In India we drive for

two hours from Varanasi.

We have Atif with us. Atif

is Outi’s main collaborator

in India, the person who

handles all communication,

sampling, quality control,

payments, hands out

the work, visits artisans

every week, takes care of

everything. Atif is Mum’s

treasure. We are on our

way to a small village

where our artisans live.

It is a community, where

SEE A VIDEO ON

OUTI'S TRIP ON

OUR BLOG:

2

In India's rural villages, it is usually the

men who weave rugs when women take

care of children. Women help by doing

finishing steps of the rug making process

for example. This is possible, when work

is close to home and families can share

work and childcare responsibilities.


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people take care of each

other. We pass a very large

blue building. It is Ikea’s rug

factory. Atif tells us that

their working hours and

conditions are decent and

someone is there to check

the working conditions

every month. We keep

driving.

In the village kids run

to us. Most women take

care of kids, as there is no

nurseries in the area. That

is why most of the textiles

are woven by men, though

women do take part in the

work and usually do the

finalizing steps. Families

work around eight hours

a day and they get at least

12, sometimes 15 times the

minimum wage in the area.

Mum’s artisans also gain

pension and weekends are

free. Indians also have many

sacred holidays during the

year, most well known is

Ramadan.

A little baby is

introduced to us. She is

just two months old. Her

family wanted Outi to hold

the baby and later on the

baby’s eyes were painted

with black makeup. Hindus

believe it protects the baby

from all evil.

MUM’s Koko Iäksi

rug is hung on a red brick

wall. That is where the

family with the baby lives.

They say it has hung there

for years, as they like it.

“I draw all your maps. I

drew that too” says a man

with beard, translated from

hindu by Atif. Then man’s

name is Bamboola. He

really draws each and every

of our designs on a weaving

map, by hand. And he is

proud of what he does.

We are grateful.

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materials

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Eco Bamboo Silk

100% eco & natural, non allergenic,

silky smooth and shimmering.

Mum’s Original Wool

Mum’s sustainable wool, no mulesing,

all natural, flat weave.

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Thick Luxury Wool

Very thick and soft, tightly woven, wonderful high pile.

Wet Dog Rug

Lighter in weight, good quality wool,

high pile in a more shaggy texture.

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Recycled Cotton

Fine recycled material. Stiff and durable.

Glass Beads

Supporting women communities who

do traditional beadwork.

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ANKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS

design by teresa moorhouse

Sizes: S 90 x 120 cm

M 140 x 200 cm

L 170 x 240 cm

XL 200 x 300 cm

1. LIGHT BEAR

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2. BROWN BEAR

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3. DARK BROWN BEAR

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4. SILK BEAR

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5. FOREST - in natural, any size

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6. FOREST - in forest green, any size

Finland’s forests are home to an estimated 2000 bears. Though

they may roam anywhere in mainland Finland, bears usually try

hard to avoid people. But these bears dot not. They love to stay at

home, be yours forever, soft and kind.

Bears live in forests adn Teresa has created those both for

MUM's. Forest can be customized in any size and rug is weaved

in two dimensions so that trees raise the background. Beautiful

design meets beautiful handwork.

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(Sketch of the rug)

5.

(Sketch of the rug)

6.

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thinkers by giada ganassin

Material: Eco Bamboo silk

Sizes: S 90 x 200 cm

M 140 x 200 cm

L 170 x 240 cm

XL 200 x 300 cm

Giada Ganassin is an illustrator and designer

from Paris. A collection of ERIKONA girls wander

around the rugs, in different sizes, and always 100%

eco, silky appeal. Meet the “Thinkers”.

1. THINKER 1

2. THINKER 2

3. THINKER 3

4. THINKER 4

5. THINKER 5

6. THINKER 6

7. THINKER 7

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design by vesa arosuo

Material: Mum’s original wool

1. NAMELESS - Black on natural

Sizes: M 140 x 200 cm

L 170 x 240 cm

XL 200 x 300 cm

Vesa Arosuo is an award winning architect living in

Turku, Finland. Elegant rugs are inspired by his paintings.

Soft colour tones meet simple, exciting compositions,

creating a peaceful Nordic style interior.

2. NAMELESS 100 - Grey and deep red

Size: S 90 x 200 cm

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3. NAMELESS 1 - cushion cover 45 cm x 45 cm or 60 cm x 60 cm

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4. NAMELESS 2 - cushion cover 45 cm x 45 cm or 60 cm x 60 cm

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5. NAMELESS 3 - cushion cover 45 cm x 45 cm or 60 cm x 60 cm

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“The words are supposed to

associate to youth culture with an

attitude. The carpets are built on

words with 70s typography, and

should associate with disco, fun and a

carefree attitude.

Swag means to walk with stylish

confidence. The origin of the word

dates from the 60s when parties

with LGBTQ themes were held. The

abbreviation SWAG is supposed to

stand for Secretly We Are Gay.

Bruh is the thing you call your

friends in a very casual way, but it is

also an ironic meaning that something

is evidently so. Obviously.

Gurl is an expression you call your

girlfriend, of any gender… Originally

used among transvestites that were

extravagant, and it was deliberately spelt

as a version of “girl” as the transvestite

manifests the variety of girls.”

-STEFAN

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”soft walk” by stefan nilsson

The new collection “Soft Walk” is designed by

the founder of Designgalleriet, trend expert Stefan

Nilsson.

The inspiration for the name comes from urban

expressions and daring to take place. But also about

walking softly and chill out.

Material: Wool

Sizes: M 140 x 200 cm

L 170 x 240 cm

XL 200 x 300 cm

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1. SWAG - Green & yellow

2. SWAG - Pink & blue

3. GURL - Green & blue

4. GURL - Rainbow

5. BRUH - Pink & blue

6. BRUH - Green & yellow

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3. 4.

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See Stefan’s tote bags on page 44!

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tiger of finland by paavo halonen

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1. TIGER - Available in any diameter

2. TIGER RECTANGLE

SIZES:

S 90 cm x 200 cm

M 140 cm x 200cm

L 170 cm x 240 cm

XL 200 cm x 300 cm

3. PANTHER - ø 60 cm

4. TIGER - Pillow case, 45 x 45 cm

5. TIGER TOTE - see page 44!

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˝Girl˝ BY JENNi TUOMiNEN FOr MUM´S, 2018.

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friends by jenni tuominen

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Made from lovely thick organic wool.

Size: 110 cm x 170 cm.

1. BIG KOALA

2. GIRL

3. SEMI KOALA

4. LARGE KOALA

5. KOALA

6. PONY

7. HORSE

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Finnish word

for traditional

wall hanging is RYIJY.

Mum’s ryijy can be hanged

either on wall or on floor

as a rug.

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See cushion covers by Jenni on page 42!

6. 7.

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design by maija louekari

Material: Rugs - wool / bag - cotton

1. RAUHA / PEACE - Width 90 cm, length 200 cm

or custom. Two colour mixes.

2. RAKKAUS / LOVE - 160 cm x 200 cm

3. RAKKAUS / LOVE - Tote bag, see page 44!

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Maija designed two

patterns for Mum’s:

Rakkaus (Love) and

Rauha (Peace) because love is about

waves - ups and downs, and love

and peace is needed in every home.

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design by susanna vento

2. 3. 4.

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SUOMU SIZE 110 cm x 170 cm OR CUSTOM

5. 6. 7.

1. SUOMU - Dark grey

2. SUOMU - Salmon

3. SUOMU - Rose

4. SUOMU - Clay & grey

5. SUOMU - Deep forest green

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6. SUOMU - Soft green

7. SUOMU - Light grey

KALA SIZE 60 cm x 180 cm

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8. KALA - Deep forest green

9. KALA - Soft green

10. KALA - Dark grey

- Also available in light grey, see the sample of Suomu

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design by saana ja olli

1. MONUMENTTI - Any size.

Recycled cotton.

2. UTOPIA - Any size.

Recycled cotton.

3. VUORILLE - Any size.

4. KOKO IÄKSI - Small 90 cm x

200 cm.

5. KOKO IÄKSI - Large 170 cm

x 240 cm.

6. AVARUUSSEIKKAILU 15

Any size. Color: Dark blue, shades

of grey and natural white.

7. AVARUUSSEIKKAILU 15

Any size. Color: Slightly green,

shades of grey and natural white.

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8. AVARUUSSEIKKAILU 15

90 cm x 200 cm.

9. AVARUUSSEIKKAILU 15

Any size.

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design by pasi kärkkäinen

1. 2. 3.

SIZES

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4. 5. 6.

S 90 x 200 cm

M 140 x 200 cm

L 170 x 240 cm

XL 200 x 300 cm

CUSTOM

1. PINTA - Colour 1, 2, 3, 4, etc...

PINTA-RUGS AVAILABLE IN BOTH

FLAT ORIGINAL WOOL AND THICK

LUXURY WOOL.

17. SAVANNI - Mum’s thick luxury wool

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10. 11. 12.

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13. 14. 15.

17.

Pinta-rugs available in Mum’s Original Wool (flat

weave) and Thick Luxury Wool (thick pile).

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finnish forest

These rugs come either in fresh combination

of black and white or in soft mud and white.

The choice is yours!

1. KENNO - Available in any size

2. VERSO - Width 90 cm. Available in any

length. (Here 200 cm length shown)

3. KEKO - Width 90 cm. Available in any length.

4. NEULANEN - Width 90 cm. Available in

any length.

5. DOUBLE KEKO - Width 180 cm.

6. DOUBLE NEULANEN - Width 180 cm.

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2. 3. 4.

5. 6.

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MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / BLA

mum’s original wool rugs

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1. 2. 3.

4. 5. 6.

7. 8. 9.

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SIZES

S 90 x 200 cm

M 140 x 200 cm

L 170 x 240 cm

XL 200 x 300 cm

CUSTOM

1. 1000 AND 2 NIGHTS - Multicolor

2. VALHALLA

3. VALHALLA

4. NUOTIO

5. SATU - only sizes M, L,

6. KARELIA - only sizes M, L, XL

7.VERKKO / WEB

8. KOLMIO / TRIANGLE

9. SIKSAK

10. 11.

10. SEASHORE - Colour 1

11. SEASHORE - Colour 2

12. CAMPING - Colour 1

13. CAMPING - Colour 2

14. CAMPING - Colour 3

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mum’s loves africa

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1. 2. 3. 4.

1. KASSENA- Baby 80 cm x 110 cm

2. KASSENA - Small 90 cm x 200 cm

3. KASSENA - Medium 140 cm x 220 cm

4. KASSENA - Large 170 cm x 240 cm

Also available in custom size

Colors: Black, Soft turqoise, Soft orange,

Soft green, Yellow & light grey.

The following patterns

are available in any size.

See color samples above.

5. LIITU / CHALK

6. CASTLE

7. CIRCUS

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MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / B

SIZES

S 90 cm x 200 cm

M 140 cm x 200cm

L 170 cm x 240 cm

XL 200 cm x 300 cm

1. VINTAGE BENI

2. AURORA

3. PALASET - Design Anu Penttinen

4. BLOCKS - Mud

5. BLOCKS - Midnight

6. BLOCKS - Midnight, large

7. PIIRROS

8. LINTUMETSÄ

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LANKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS

thick soft luxury rugs

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Our Thick Luxury Rug designs are also available as

shaggy Wet Dog Rug - quality. Ask for more details!

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thick soft luxury rugs

1. PÄRE - Black on white

SIZES

2. PÄRE - White on brown mix

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M 140 cm x 200cm

L 170 cm x 240 cm

XL 200 cm x 300 c

3. PÄRE - Black on grey mix

4. PÄRE - White on silver grey

5. PÄRE - Black on old greyhound

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6. PÄRE - Natural on latte

7. VADELMA - Wet dog rug quality

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rugs made of

recycled cotton

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SIZES S 90 cm x 200 cm

M 140 cm x 200cm

L 170 cm x 240 cm

1. SADE

2. TOUKO

3. SARKA - Black on white

4. SARKA - White on coffee

5. MONUMENTTI - Desing Saana ja Olli

6. UTOPIA - Design Saana ja Olli

7. PALLOSET - Design Camilla Engdahl

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8. TIKKUSET - Design Camilla Engdahl

6.

9. KENNO

10. RUISPELTO

7.

11. IKIKORPI

10.

8.

9. 11.

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sea pearl rugs

100 % Wool. Available in any size

also round.

1. PINK MIST

2. ORANGE HERMES

3. BRIGHT HERMES

4. CALM HERMES

5. SAND PEARLS LIGHT

6. SAND PEARLS STRONG

7. SUNDAY MORNING

8. HELLOYELLOW

9. PINK PEARL

10. GREY & WHITE MIX

11. HERMES YELLOW & NATURAL

12. HERMES MUSTARD

13. HERMES SUN

14. MIDNIGHT BLUE

15. NATURAL WHITE

16. GREEN

17. DEEP BLUE

18. MIDNIGHT BLACK

19. ORANGE SANDY

20. COCO

21. FOREST GREEN & NATURAL

22. SWEETMIX

23. MARBLE

24. STRAWBERRY

25. SEA PEARL ROUND

1. 2.

3.

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5. 6.

10.

7. 8.

9. 11.

12.

13. 14.

15. 16.

17.

18. 19.

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20. 22. 23. 24.

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blankets

Blanket made from wool and cotton.

Size 100 cm x 150 cm.

Available with fringe or trimmed hem.

1. VÅR - Beach sand

2. RUUDUKAS - Dark chocolate

3. VINTAGE - Sweets

4. RISTIKÄS - Chocolate

5. VINTAGE - Fresh lemon

6. VINTAGE - Beach sand

7. TOWN - Good night

8. RISTIKÄS - Long morning yellow

1. 2.

3. 4.

5. 6.

7. 8.

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cushion covers

All designs available in:

45 cm x 45 cm or 60 cm x 60 cm

Long wool rag rug or flat weave Original wool (excl. 17-19)

1. TIGER - By Paavo Halonen

2. SEMI KOALA - By Jenni Tuominen

3. LARGE KOALA - By Jenni Tuominen

4. NEW GIRL - By Jenni Tuominen

5. BLACK GIRL - By Jenni Tuominen

6. BLACK BOY - By Jenni Tuominen

7. PONY ON GREY - By Jenni Tuominen

8. PONY ON BROWN - By Jenni Tuominen

9. PONY ON BLUE - By Jenni Tuominen

10. PONY ON BLACK - By Jenni Tuominen

11. PATTERN 1 - Yellow

12. PATTERN 2 - Soft clay

13. PATTERN 3 - Black

14. PATTERN 2 - Midnight blue

15. PATTERN 4 - Moss green

16. PATTERN 2 - Soft clay

17. RAG CUSHION - Green

18. RAG CUSHION - Natural

19. SEA PEARL - Orange Hermes

20. NAMELESS 1 - By Vesa Arosuo

21. NAMELESS 2 - By Vesa Arosuo

22. NAMELESS 3 - By Vesa Arosuo

23. IKIKORPI - Yellow on natural

24. IKIKORPI - Yellow on grey

25. IKIKORPI - Natural on grey

26. IKIKORPI - Black on yellow

27. IKIKORPI - Natural on black

11. 12. 13.

14.

15. 16.

17.

18.

19.

20.

21.

22. 23.

Ikikorpi covers are

double sided!

24.

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26.

27.

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tote bags

1.

4.

2.

Tote bag

Size: 40 cm x 35 cm x 10 cm

Material: Cotton, leather, shoulder-carriable

1. REVONTULI

2. KRONOR - By Camilla Engdahl

3. SOMMARTID - By Camilla Engdahl

4. CERISE

6. RAKKAUS/LOVE - By Maija Louekari

6. TIGER - By Paavo Halonen

7. KOTA

3.

8. A-BAG - By Stefan Nilsson

9. R-BAG - By Stefan Nilsson

10. U-BAG - By Stefan Nilsson

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tote bags

11.

11. GIRL 2 - By Jenni Tuominen

12.

12. BLOND - By Jenni Tuominen

13. PONY 1 - By Jenni Tuominen

14. PONY 2- By Jenni Tuominen

15. KOALA 2 - By Jenni Tuominen

16. KOALA 3 - By Jenni Tuominen

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˝Big Koala˝ BY JENNi TUoMiNEN FoR MUM´S, 2018.

˝Girl˝ BY JENNi TUOMiNEN FOr MUM´S, 2018. ˝Koala˝ BY JENNI TUoMINEN FoR MUM´S, 2018.

˝HORSE˝ BY JENNI TUOMINEN FOR MUM´S, 2018.

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Design: Jenni Tuominen

Size: POSTER: A3 - 297 x 420 mm

POSTCARD: A6 - 105 x 148 mm

1. BIG KOALA

2. GIRL

3. SEMI KOALA

5. LARGE KOALA

6. PONY

7. KOALA

4. HORSE

1.

2. 3. 4.

˝LARGE KOALA˝ BY JENNI TUOMINEN FOR MUM´S, 2018. ˝Pony˝ By JEnnI TUoMInEn FoR MUM´S, 2018. ˝Semi Koala˝ BY JeNNi TUomiNeN FoR mUm´S, 2018.

5. 6. 7.

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wall hangings by ricardo cavolo

Wall hangings made from organic wool.

Size ~80 cm x 60 cm.

1. RICARDO CAVOLO - Style 1

FLAT WEAVE

2. RICARDO CAVOLO - Style 2

THICK WOOL - use on the wall or floor!

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cotton baskets

Handwoven from recycled cotton.

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1. BABY BOY - Size 30 cm x 30 cm.

Natural or black, leather handles

2. BIG MAMA - Size 35 cm x 45 cm.

Natural or black, leather handles.

2.

1.

BEAD KEYRINGS

Mum’s handmade glass bead ornaments &

keyrings! All designs available as keyrings

and ornaments.

Keyring 10 x 10 cm

Ornament 12 x 12 cm

1. BLACK CAT

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2.

3.

2. BLACK DOG

3. RED DOG

4. LOVEBIRDS by Jenni Tuominen

5. TIGER by Paavo Halonen

6. PEACE

4.

5.

6.

7. BEAR - By Teresa Moorhouse

8. GIRL - By Jenni Tuominen

9. KOALA - By Jenni Tuominen

10. PONY - By Jenni Tuominen

7.

8.

9. 10.

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THE STORY OF MUM’S

By Anna Akhmetova

Mum’s is a small design

company based in Finland

which sells textiles, home

decor items and jewellery

within the country and

abroad. The products are

designed in Finland in cooperation

with some of the

best designers and artists

in the region and produced

by skilled artisans in Bolivia,

South Africa, India and

Cambodia according to the

principles of fair trade.

Outi Puro is a designer,

an artist, the founder

and the heart of Mum’s. It

all started several years ago

when Outi was working as

a sculptor and doing her

communal art project. The

project consisted of a series

of baking performances.

One of them, “52 Sundays”,

included Outi baking buns

at home with her kids

and at Helsinki railway

station. Another performance,

called “Baking for

my long lost friend” lead

her to Africa in 2006 to

bake buns for her long

lost African friend Diane.

With the help of Diane,

Outi travelled around

Africa and met local craftsmen

and artists. She was

inspired by their culture

and their works and also

realized that they were in

the same situation as she

was - trying to combine

creative work and family.

Many of the craftsmen

she met were women with

children trying to balance

work with taking care of

their families. This lead

Outi to an idea of a collaboration,

and she designed

bags which women in

Africa could make for her

art project. Over the years,

this art project turned into

a sustainable design company

employing over 40

people, with Outi being in

charge of the collection.

Mum’s slogan is

“making good with goods.”

The company works in

close cooperation with the

craftsmen and takes into

account their needs. The

craftsmen, for example, can

work from home, which

eliminates travel costs,

saves on childcare expenses

and allows more people to

join the workforce. Working

for Mum’s improves

the quality of their lives

and creates many new

opportunities for them and

their children, who now

have the possibility to go

to school and learn how

to read and write. You can

read interviews with the

craftsmen on page 33.

Mum’s products

Hi, I’m Outi, mum of

Mum’s!

Take a look what has

happened to Mum’s since

the beginning from the

timeline below!

2006.

The beginning - Africa.

2 0 0 9 .

Mum’s toys are designed in Scandinavia

by best of professionals

- kids!

2 0 0 7.

Designed in Finland handmade

in Africa, from surplus material.

2 010 .

Flowerdrops charity proje

by Mum’s began.

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are simple, joyful, and

functional, in the best

traditions of minimalistic

Scandinavian design. What

distinguishes them among

other high quality Scandinavian

interior products

is the touch of authentic

ancient handicraft culture

of countries like Bolivia,

South Africa, India and

Cambodia. Each design is

adjusted to the techniques

of the artisans in the areas

where these items are produced,

and all products are

handmade, making them

truly unique. Outi works

in collaboration with such

renowned designers as Anu

Penttinen, Susanna Vento,

Maija Louekari, Saana ja

Olli, Heath Nash, Haldane

Martin, and Reetta Ahola,

and carefully picks and finetunes

each product design

herself. The creation of

a new collection is a long

process. A product starts

out from a Nordic-inspired

design, goes through several

changes and adjustments

to fit the techniques of the

craftsmen, and finishes as a

beautiful and ecologically

sustainable product, made

with joy and love.

Mum’s not only aims

to improve the lives of

people in distant locations,

but also serves the Finnish

community by organizing

happenings and local charity

events. Since 2011, in

cooperation with other designers

and NGOs, Mum’s

has been organizing the

Flowerdrops project - an

art event, which promotes

ecological sustainability and

donates all the profits to

charity.

Mum’s was born in 2006 while Outi and her family went to

Africa. These children are happy to go to school. And their

parents are even happier to be able to provide them the possibility

to go to school and learn things. Most of MUM’s

handicrafters cannot read or write, because they did not

have a chance to go to school as kids.

YES!

2 010 .

Mum’s gym ball won Playful

interior design competition

Habitare Finland.

2 019 .

Doing more good than ever!

ct

2 013 .

Mrs. President Jenni

Haukio wearing a brooch

by Mum’s.

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CARRIED IN BLOOD,

MADE BY HEART

STORIES OF MUM’S ARTISANS

while a large one (170cm

x 240cm) takes about a

week. When sitting by

the loom, they performed

inherited skills from their

forefathers. Now they are

able to weave their own

dreams.

- It all happened when

we were in need of some

exposure. I was a bit lucky

to be a part of Mum’s.

Craftsmen from South

Africa shared with us some

real changes in their lives.

Before cooperating with

Mum’s, they spent most of

the time at street markets

waiting for buyers, having

no idea what the future

holds for them. Now

they can work from home

and get a decent income

on a regular basis. These

efficient craftsmen are able

to create ten small-sized

trophy heads or seven tailor-made

hangers in only

one day. Angus, the person

who is in charge of the telephone

BEAD products* is

obviously passionate about

his job since he dreamed

for ‘more work’. Mum’s

has introduced a modern

SoHo working style to

those craftsmen and workers.

Now they also have

more opportunities to get

out of the ‘poverty trap’

in that society which they

described as unequal.

The interviewed

craftsmen all expressed

their love for Mum’s.

They feel that their skills

and hard work are greatly

appreciated. They get fair

salaries. The phrase ‘full

transparency’ was used by

the craftsmen to describe

their business relationship

with Mum’s. They are

very proud to say that they

get compliments, a lovely

bonus, for their products.

When asked what they

want to say to Mum’s, they

put it in a very Nordic way,

simple and practical.

- Long live Mum’s!

*For more stories about

telephone BEAD products,

please check the article

“Out of the trash bin”.

This is Zanele making lampshades,

texthangers and brooches and animal

trophies for Mum’s.

By Chi Zhang

Mum’s products are

100% handmade by skillful

craftsmen in Asia, Africa

and South America. There

are young talents who are

only in their 20s and there

are also experienced craftsmen

who have been in

the business for almost 30

years. To them, handicraft

skill is embedded in their

blood.

Babulal, Dinesh, Ravi,

Surender, Akbar ali,

Rabban ali...these Indian

craftsmen have been working

with Mum’s for almost

3 years now. They make

carpets, floor cushions,

bags and wall hangings.

Through their clever

hands, a small carpet

(90cm x 200cm) can be

made in three to four days

Collecting recycled material

in Africa. (Up) “Now they

are able to weave their own

dreams”. (Left)

“I SPEAK ENGLISH AND TURKU:

GOOD WITH GOODS!

KAUHIA PALI HYVÄÄ TAVARAST!”

-THE BIRD

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OUT OF THE TRASH BIN

RECYCLING LOCAL MATERIALS FOR GLOBAL GOOD

By Viktoriya Kuzina

& Marianna Haavisto

What do telephone

wires, plastic bottles,

paper and cotton have in

common? Any of them

can be found in Africa.

Any of them can also be

used to bring amazing interior

design items to life.

From small jewelry to full

size chairs and mirrors –

Mum’s always relies on

local recycled materials

and factory leftovers as a

primary source of working

materials.

Mum’s hires people

to gather recyclable waste

providing employment in

localities all over the world

with a fair payment to its

workers. Every type of

waste may be later used and

turned into a piece of art:

a chair with a hand-knotted

seat made of recycled

plastic, a lampshade made

of bottles and canisters,

cushions made of reclaimed

cotton and many others.

Mum’s tracks down the

origin of the materials to

ensure they were ethically

produced and obtained.

For example, instead of

wool gathered by mulesing

techniques Mum’s relies

on painlessly sheared hy-

po-allergenic alpaca wool

from Bolivia, along with

leather leftovers of shoes

production from Africa,

hand-dyed sari cuts from

India, and Cambodian silk.

By re-using locally

gathered materials and factory

leftovers at the workshops,

Mum’s votes for

better working conditions

and a cleaner environment

as well as for animal-friendly

and cruelty-free production

principles. Choosing

Mum’s products does not

only support the ethical

design principles but also

unites people around the

world.

“EVERY TYPE OF

WASTE MAY BE LATER

USED AND TURNED

INTO A PIECE OF ART.

IT’S JUST THINKING

USED MATERIAL THE

NEW WAY.” -THE BIRD

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Mum’s uses various types of ethical materials: local, first class wool in India and Bolivia, surplus and recycled

materials in Cambodia and South Africa. We have made sure no mulesing technique is used within

shearing as it is very painful for an animal. The raw material is processed into fine desing in the hands

of local artisans.

55


SHOWROOM

- Design District

Lönnrotinkatu 40, Helsinki, Finland

Open!

tuesdays 12.00-18.00

wednesdays 10.00-16.00

Follow us on Facebook & Instagram @mumsdesigns

Mum’s fair scandinavian design collection 2019

Editor-in-chief: Outi Puro

Mum's CEO ( Dad of MUM's): Pasi Lindqvist. Also Master of video & Music.

Editorial Board: Anna Akhmetova, Marianna Haavisto, Hanna Kaketti, Marina

Karlova, Viktoriya Kuzina, Pauliina Sassali, Hanna Suominen, Chi Zhang.

Photography: Jukka Aro, Pirita Fors, Kaisu Jouppi, Hanna Kaketti, Suvi

Kesäläinen, Ulla Kokki, Joanna Moorhouse, Hilja Mustonen, Ottilia Orenius,

Kirsi-Maria Savola, Markus Vikanen/Stone Films, Mum’s

Illustration: Pauliina Sassali

Layout: Hanna Kaketti & Mum’s

© Mum’s

Mum’s

Showroom

Lönnrotinkatu 40

00180 Helsinki

Finland

tel. +358 50 4450 864

info@mums.fi

mums.fi

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