YSPI Sponsorship Opportunities 2020

yspireland

Your company can help us to fund Ireland's FIRST Free Mobile Youth Crisis Counselling Service which will provide fast, free crisis counselling to teenagers at immediate risk of serious mental health crisis and suicide.

SPONSORSHIP

PROSPECTUS 2020

Marketing, media and public relations opportunities

for private sector organisations

YSPI-SPONS-MMPR2020


SPONSORSHIP OPPORTUNITIES 2020

Contents

Introduction ......................................................................................................................................... 3

Media Profile ........................................................................................................................................ 4

Facebook Profile ............................................................................................................................... 4

Facebook Reach ............................................................................................................................... 5

Sponsorship Opportunities .................................................................................................................. 6

Special Sponsorship Opportunity for 2020 .......................................................................................... 6

Mobile Youth Crisis Counselling Centre ……………………………………………………………………………………..6

Other Sponsorship Opportunities ........................................................................................................ 7

Schools Programme Literature …………………………………………………………………………………………………..7

Schools & College Awareness Packs 2020 ……………………….............................................................. 7

Students against Suicide Packs ……………… ....................................................................................... 8

County based Information Campaigns ………………. .......................................................................... 8

Dublin Information Campaigns …………….. ....................................................................................... 8

Mission Statement ............................................................................................................................... 9

Why consider supporting youth suicide prevention? .......................................................................... 9

Schools Programme ........................................................................................................................... 10

Forthcoming Services ................................................................................................................. 10

FreeText Crisis Information Service ........................................................................................... 10

New Developments for 2020 ..................................................................................................... 10

Conclusion .......................................................................................................................................... 11

Charity Information ............................................................................................................................ 12

Registered Charity .......................................................................................................................... 12

Charitable Tax Status ..................................................................................................................... 12

Registered Office ............................................................................................................................ 12

Contact details ........................................................................................................................... 13

Information Links ........................................................................................................................... 13

Awareness Training Ireland................................................................................................................ 14

What is mental health risk? ........................................................................................................... 14

Our Courses .................................................................................................................................... 15

Training Catalogue ......................................................................................................................... 15

© Youth Suicide Prevention Ireland 2020. All Rights Reserved

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(www.copyrightservice.co.uk). Published by Youth Suicide Prevention Ireland Publications Limited.

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SPONSORSHIP OPPORTUNITIES 2020

Introduction

“Ireland has the fourth highest teen suicide rate in the EU/OECD.”

Well-being of Young People Report 2017 UNICEF

According to research by UNICEF published in 2017 Ireland has the fourth highest teen suicide rate

in the EU/OECD region. The organisation's latest report card on well-being of young people found

that Ireland's suicide rate amongst adolescents aged 15 to 19 was 10.3 per 100,000 population and

ranks well above the national country average of 6.1 per 100,000.

Youth Suicide Prevention Ireland has been working since 2007 to reduce the numbers of young

people who take, or attempt to take, their own lives by providing simple, easy to follow, awareness

and prevention programmes targeted towards young people, their teachers and parents. We do this

by providing dedicated schools teams who visit schools and colleges and provide awareness and

prevention workshops directly face to face with students, getting information and advice directly to

those most affected by youth suicide.

Youth Suicide Prevention Ireland celebrated its 10 th anniversary in 2017 and in our now 12 years we

have never received any state funding. We are looking to develop new relationships with businesses

around the country that would like to support and fund our life saving programmes through 2020

and beyond through corporate sponsorship.

Over the last three years we have increased the numbers of students reached through our

programmes while reducing the cost of the programmes on per student basis. In terms of value for

money YSPI have exceeded our own internal targets every year so that our administration costs are

only 12% as of 1 st November 2019. This means that for every €1 we receive we are able to apply 88c

towards youth suicide awareness and prevention.

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SPONSORSHIP OPPORTUNITIES 2020

Media Profile

We have a number of programmes that resonate very strongly with the public, and which would

provide our corporate supporters with very high visibility and association with a very positive social

message. The charity has a social media reach of around 48,000 with individual Facebook posts

achieving an organic reach of up to 22,000. We are in contact with every primary and secondary

school in the country twice a year as well as having good contacts with most Student Unions at third

level.

Facebook Profile

YSPI has been building our Facebook following over the last 11 years and we have now reached

51,000 fans with roughly 200 new fans added each week. 50% of our fans are aged 18-24 with a 3:1

female to male ratio.

Our fan base is very socially aware and socially active which provides us with a very responsive

volunteer infrastructure which is well spread across the country. Our Facebook demographics are

shown below:

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SPONSORSHIP OPPORTUNITIES 2020

Facebook Reach

We do very well in terms of our organic reach with some posts gaining organic reach of up to 45,000

with accompanying boosts in reactions, comments and shares.

We spend around €5,000 per annum on targeted Facebook promotions highlighting our services,

events and awareness programmes. Our paid response rate is very high in proportion to our

advertising spend. This is mostly due to the public support for suicide prevention and in particular

youth suicide prevention. We get a very good response from parents of teenagers and from

university students and graduates.

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SPONSORSHIP OPPORTUNITIES 2020

Sponsorship Opportunities

Each of our programmes would provide sponsors with a range of marketing and media opportunities.

The charity would be open to discussing more specific marketing proposals with potential sponsors

but some possibilities would include:








Hosting media launch

Co-branding on all materials distributed in each campaign

Sponsorship acknowledged by charity in all social media posts and online advertising

Sponsorship acknowledged by charity in all press interviews and press releases

Physical branding of premises, vehicles etc. with sponsor logo where appropriate

Sponsors’ advertising or marketing materials / support letter included in all packs

Sponsors’ advertising or marketing material included in all house to house distribution

The costs for each programme are based on costings for previous programmes and events of a similar

nature that we have undertaken. As a charity with an established volunteer base we are able to

distribute printed materials effectively, and at a fraction of the cost of conventional delivery services.

Special Sponsorship Opportunity for 2020

Mobile Youth Crisis Counselling Centre €150,000

Our special project this year is to raise €150,000 to create Ireland’s first mobile youth crisis

counselling centre.

When we visit schools and colleges one of the most

frequent concerns raised by teachers and

management is the availability of mental health

services for referral. Most teachers are not trained in

mental health awareness techniques and school

guidance counsellors are often overstretched

particularly around exam time which is a high risk

mental health period especially amongst Leaving Cert

students.

Our special project for 2020 has four steps so could be split across multiple sponsors:

Purchase an Mobile Event unit €65,000

We intend to purchase an events vehicle similar to the one in the photo. These are available for

around €65,000.

Convert it into a mobile crisis counselling centre €15,000

Most event vehicles are already suitable for counselling services but will need internal privacy

partitioning and sound-proofing. This is estimated at €15,000

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SPONSORSHIP OPPORTUNITIES 2020

Staff it with trained crisis counsellors €50,000

Mostly we will be able to access volunteer counsellors and therapists in the local area where the

counselling centre travels to, but in urgent cases or emergencies then we will be able to staff the

vehicle with trained crisis counsellors. Staffing will be based on 12 month contracts with two full

time counsellors at €50,000 per annum.

Be a rapid response unit to provide fast support to teenagers at high risk of suicide €10,000

The counselling resource centre is mobile and so will be able to go to schools and colleges as part of

our Schools Programme to provide immediate on-site support. However the centre can also be

moved to support schools or local communities where there is a teenager in crisis very quickly. We

estimate that the running costs of the counselling centre will be around 0.42c per kilometre. Based

on our average travel for school visits this would be in the region of 24,000 kilometres per year, so

around €10,000.

Other Sponsorship Opportunities

Schools Programme Literature €10,000

This is the literature given out in each school in our Programme to students and teachers. In 2020

we will be working with around 140 secondary schools across the country and reaching 16-18,000

students directly. We will also be providing around 140 Teachers’ packs for each school.

Materials can be branded with sponsor’s logo and include a foreword or support letter. The materials

are given directly to students in the age range 16-21 being transition, 5 th and 6 th years as well as 1 st

and 2 nd year students in third level education.

20,000 Student Booklets

2,000 Teachers’ Handbooks

1,000 Teachers’ Resource Books

Schools & College Awareness Packs 2020 €9,800

Every August we send out Mental Health Awareness and Suicide Prevention packs to all 780

secondary schools and 130 third level colleges in the country for the start of the new academic year.

Materials can include a foreword or support letter. The

packaging, materials and posters can all be branded with

sponsor’s logo. The School and College Awareness packs are

dispatched in late August just before the new academic year.

Sponsors may wish to host the media launch.

780 School Information Packs

130 College Information Packs

40,000 Self-Harm & Suicide Booklets

5,000 Posters

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SPONSORSHIP OPPORTUNITIES 2020

Students For Life Packs €22,000

Students against Suicide is our main third Level Campaign for 2018-19. Students against Suicide packs

will be sent to all 130 third level college Student Unions in the country. This campaign will have direct

access to approximately 150,000 students with very high social media interaction and conventional

media uptake.

All materials can be branded as well as the promotional materials for awareness events that we hold

on college and university campuses. Events

usually include giveaways such as stress balls,

wristbands, mouse mats etc. that can be

provided by sponsors for distribution.

130 Student Union Packs

100,000 Information Booklets

5,000 Posters

100,000 Leaflets

100,000 laminated cards

County based Information Campaigns

€8,000 per County

With appropriate sponsorship to cover printing costs the charity would be able to use its volunteer

network to distribute around 30,000 mental health awareness booklets to homes, business and

sports clubs in each county. This could be around 1,300,000 booklets printed and distributed

nationally during 2020.

All materials are printed on a county by county basis so can be branded with sponsor’s logos. This

may suit an organisation based in a particular county. Volunteer distributors wear high visibility

tabards for health & safety purposes. The tabards can provide a very visible brand platform.

30,000 information booklets distributed house to house on a county by county basis.

1.3 million Booklets distributed house to house nationally by local volunteers

Dublin Information Campaigns €20,000

With appropriate sponsorship to cover printing costs the charity would be able to use its volunteer

network in Dublin to distribute around 60,000 mental health awareness booklets to homes and sports

clubs in the Dublin Metropolitan Area.

All materials can be branded with sponsor’s logos. This may suit an organisation based in specifically

in Dublin. Volunteer distributors wear high visibility tabards for health & safety purposes. The

tabards can also provide a very visible brand platform.

60,000 information booklets distributed house to house by local volunteers.

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SPONSORSHIP OPPORTUNITIES 2020

Mission Statement

"saving lives through education"

Our mission is focused on providing mental health awareness and suicide prevention programmes to

schools and colleges where our facilitators work directly with students to promote awareness,

provide skills and advice, and support teachers and staff as needed.

We provide a wide range of online resources including online training and youth self-harm and suicide

publications; we operate a FreeText service where people in need of crisis information can text our

information service free of charge.

Our Facilitators and volunteers also arrange and provide outreach events and awareness campaigns

around the country for parents, community organisations and voluntary groups. We also provide

services to youth organisations, youth diversion projects, clubs and sports organisations upon

request.

Why consider supporting youth suicide prevention?

During 2020 our facilitators will work, face to face, with over 12,500 secondary school students in

more than 70 schools around the country.

We are the only youth-orientated national suicide charity and we work just for young people up to

22 years of age. You can work with us to support our services and our young people by helping to

fund our dedicated Schools Facilitators who provide our Youth Mental Health Awareness and Suicide

Prevention programme for schools, colleges and other youth organisations.

If we can add Ireland’s first mobile youth crisis counselling centre to our services we will be able to

respond to crises in schools very quickly and provide immediate targeted mental health services.

As you can imagine providing suicide awareness and prevention information directly to young people

in a safe and supportive environment is critical to helping to reduce the frighteningly high rates of

youth suicide in Ireland. With your help we can increase the level of services that we are able to

provide and bring these vital services to more schools, colleges and youth organisations.

Through our awareness and prevention work all across the country we are able to provide resources

for young people, their friends, families, teachers, coaches and many more concerned people so that

they all have the vital information they need to detect the early signs of pre-suicidal behaviours and

help prevent more young deaths.

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SPONSORSHIP OPPORTUNITIES 2020

Schools Programme

YSPI developed the Four Steps to Help Programme for Schools with the assistance of Dr Keith Holmes,

a consultant child and adolescent psychiatrist, and Medical Director of St John of God’s Youth Mental

Health Services. We have spent the last two years completing the programme, which is now a

comprehensive mental health awareness and suicide prevention programme.

The programme includes:







A 24 page Student Booklet for each student attending a workshop

A Teachers’ Handbook which provides in depth information and risk assessments for teachers

and youth workers.

A set of 7 lesson plans which the schools can use to build on the programme workshops.

A Press and Media Pack which covers responsible reporting of suicide particularly youth

suicide which carries a higher risk of copycat suicides amongst peers.

A full script of the facilitators' prepared presentation with slides as reference

Access to Free2Text Crisis Information Service

Forthcoming Services

A video presentation of the class talk that can be played to classes or used as a teacher training

resource

Autumn 2020


Access to local counselling resources

Autumn 2020

Access to educational assessments and psychometric evaluations

Autumn 2020

FreeText Crisis Information Service

Following feedback from the students themselves we set-up a FreeText Crisis Information Service in

2014. The FreeText service allows anyone, even if they have no credit, to text HELP to 50015 where

they will receive back a list of services that are available 24/7 and are also free to call. As of 31st

October 2018 we were receiving around 2,000 unique text requests per month on the FreeText

service.

New Developments for 2020

Our latest development of the programme is to create a studio quality video presentation of our

workshops which can be included into school packs for schools where they have an urgent

requirement for support, such as a suicide in the area affecting the students, where we simply don’t

have the resources to schedule a facilitator. We are working towards distributing over 300 of these

school packs this year although the pack costs are quite high.

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SPONSORSHIP OPPORTUNITIES 2020

Conclusion

We fully appreciate that times are still very tough economically for many, and especially for those of

you in the retail or service sectors. Our hope is, that through our Sponsorship Opportunities available

here, we are providing a value added marketing proposition where your organisation can be

associated with a very worthwhile cause, and promoted in a very positive way.

Even if these sponsorship opportunities are not what you are looking for in marketing terms, please

consider either an outright donation, or providing us with some of your products or services which

we can then use to fundraise through our volunteer network at events around the country.

The Trustees, staff and volunteers would be most grateful for any help and support you might be able

to offer us this year. There are so many worthwhile causes looking for support at the moment, it can

be very difficult to choose a particular charity over another, but we hope that you might choose Youth

Suicide Prevention Ireland.

For further information or to arrange a meeting to discuss sponsorship opportunities please contact

our administrator, Alan McKelvie, on 021 242 7174 or email alanm@yspi.ie.

Youth Suicide Prevention Ireland – Saving Lives through Education

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SPONSORSHIP OPPORTUNITIES 2020

Charity Information

Youth Suicide Prevention Ireland was founded in 2007 as there were no national charities focusing

specifically on the problems and issues of youth suicide and self-harm in Ireland.

We have never received a euro in state funding in all the time we have been working for the young

people of Ireland. All our funding comes from personal supporters and corporate sponsorship so we

understand the trust they put in us because we know if we don't live up to that trust there will be no

state agency there to bail us out. It costs us just 12c per €1 to run the charity so 88c or 88% of funds

we receive are available to fund lifesaving programmes like our Schools Programme and FreeText

Crisis service.

Our Board of Trustees are all volunteers and receive no salary or compensation of any kind for their

time and service. Our Trustees are entirely independent and they are not related to each other in any

way. Our Trustees do not have charity credit cards or any kind of direct access to charity funds but

they have total access 24/7 to the charity's financial records and books so they can assure themselves

that your donations are being spent properly.






Our Trustees, Chief Executive and administrators are not paid for their time or service.

The charity has no mortgages or major outstanding debts.

The charity always tries to keep cash reserves of 10% of annual income in case of emergencies.

The charity has only two staff, both are trained facilitators who provide the National School

Visits Programme around the country. They get paid around €25,000 per year each.

The charity also pays for a certified accountant to keep our accounts, and separate

independent auditors to check our accounts are complete and accurate.

Registered Charity

Youth Suicide Prevention Ireland is a registered Irish Charity. Our charity registration is 20070670 and

can be verified with the Irish Charity Regulator at

https://www.charitiesregulator.ie/en/information-for-the-public/search-the-charitiesregister/charity-detail?srchstr=20070670®id=20070670.

Charitable Tax Status

We are a tax-exempt charitable trust approved by the Irish Revenue Commissioners under charity

number CHY18438 and the charity is also an approved body under the Charities Donation Scheme.

Our charitable tax status is current and can be verified through the Revenue Commissioners’ website

at https://www.revenue.ie/en/corporate/documents/statistics/registrations/authorised-charitiesresident.pdf

Registered Office

Youth Suicide Prevention Ireland

1st Floor, 59 High Street

Killarney

Co Kerry V93 N977

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SPONSORSHIP OPPORTUNITIES 2020

Contact details

Phone 01 485 3827 / 021 242 7173

Email admin@yspi.ie.

Our office hours are Monday to Friday 10am to 5pm.

Information Links

Schools Programme

https://schools.yspi.ie

Teacher Support

https://schools.yspi.ie

Student Support

https://students.yspi.ie/

Parent Support & Guidance

https://parents.yspi.ie

Charity Information

https://www.yspi.ie

HELP AND ASSISTANCE

If you are concerned about yourself, friends or family get immediate support and information 24/7

FreeText HELP to 50015

Texting 50015 is free of charge from any network and you can text this number even if you have no

credit. This service is fully confidential and YSPI has no information on mobile numbers that use the

FreeText service.

For information on:






Emergency Contacts

National Helplines

Local Support Groups

Directions to your nearest GP or out of hours clinic

Directions to your nearest safe place or refuge

Visit www.ineedhelp.ie

Always call 999 if someone is seriously ill or injured, and their life is at risk.

Gardaí / Ambulance / Fire call 999 or 112

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SPONSORSHIP OPPORTUNITIES 2020

Awareness Training Ireland

Awareness Training Ireland is the corporate training arm of Youth Suicide

Prevention Ireland. ATI has been at the cutting-edge of Mental Health

Awareness and Risk management training in schools and colleges for the

last 10 years. As a result our training is the perfect synergy of the practical

and the theoretical to help you achieve your real-world training goals. Our

training leads to an increase in staff well-being as well as improved risk

management with reduced risk liability.

With the increase in mental health related liability claims in the last three years, our focus is on

improving the understanding of Mental Health Risks to yourself, your employees and your company.

With our training we enable you to assess the risks arising from mental health issues, develop and

maintain appropriate policies, and provide effective prevention and intervention. Developing a

robust mental health strategy for your organisation can significantly reduce liability exposure and

reduce absenteeism and sick leave.

The same trained facilitators who work in schools and colleges around the country every week are

the facilitators for our courses. They bring a wealth of knowledge, experience and practical skills to

our courses. Our facilitators work as easily with corporate personnel as with teachers, parents and

youth workers.

What is mental health risk?

Awareness of mental health is not only good for your employee well-being but helps to manage and

mitigate liability from mental health risk.

Our experience is that many organisations have underestimated the importance of mental health,

not just in terms of staff welfare but also in terms of duty of care.

We put a particular focus on understanding the causes of mental health issues on a corporate and

personal level. We provide comprehensive training in assessing the risk factors involved in order that

those risk factors can be identified early, mitigated and preventative measures taken before a

concern becomes a crisis.

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SPONSORSHIP OPPORTUNITIES 2020

Our Risk Assessment Courses include:






Interpreting mental health pre-cursors

Understanding negative risk factors

Understanding positive protective factors

Assessing the risk/protection balance

Developing support procedures

Our Courses












Mental Health Risk Assessment & Liability Management

Mental Health Risk Awareness

Suicide Awareness & Prevention

Mental Health “First Aid”

Gatekeeper Training

APC Training

Active Listening

Executive Stress Management

First Responder Training

Suicide Awareness for Media Professionals

Mental Health baseline psychometrics

Training Catalogue

Our training catalogue has full descriptions of all our training courses, their recommended user

groups and course duration. The training level of each course is also given: introductory,

intermediate, advanced and trainer training.

For a full list of all our training courses or to order our training catalogue please visit

www.awarenesstraining.ie.

You can also call us on 1800 828 030 or email admin@awarenesstraining.ie

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Youth Suicide Prevention Ireland

Registered Charity RCN20070670 CHY18438

Registered Office

1st Floor, 59 High Street, Killarney, County Kerry V93 N977

021 242 7171 01 485 3827 admin@yspi.ie

Main Website

www.yspi.ie

Facebook

youth.suicide.prevention.ireland

Campaign Websites

schools.yspi.ie

parents.yspi.ie

www.ineedhelp.ie

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