Estetica Magazine UK (2/2019)

Building an IG
profile has helped
many colourists to
promote themselves
through their work,
helping to grow their
business globally.
As the most "visual" of social platforms, it's small wonder that so many outstanding
hair colourists such as the ones featured on these pages have got the best out of
Instagram in making themselves social media superstars. With IG now having
more than 1 billion monthly active users, uploading between them an average of
100+ million posts every day, #haircolor continues to be one of the hottest topics
that attracts and inspires beauty lovers worldwide. However, real #haircolorist
influencers out there know there's not to it than that: videos are an essential part of
the equation, having the highest overall engagement rate; 38% higher than stills.
The world is watching and sharing. Are you part of it? Follow @esteticamagazine
for incredible #hairinspo!
digital
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