Vinexpo Daily 2019 - Review Edition

cleverdis

EDITORIAL

THE INDISPENSABLE TOOLS:

THE VINEXPO APP

For instant access to a plethora of information in

your pocket, take a minute to download the Vinexpo

Smartphone App.

Whether it’s discovering all the events, finding and

locating exhibitors, reading-up on the list of speakers or

learning more about the world of wine and spirits, the app

has it all.

Users have direct access to the “social wall”, videos and

useful information, while an interactive 3D map allows

one to navigate at the touch of a finger (or thumb).

Richard Barnes

Editor-in-chief,

Vinexpo Daily

Vinexpo’s

New Vintage

VINEXPODAILY .COM

In April 2019, Vinexpo’s strategic

board appointed a new ‘Master

Sommelier’ to plan its path into the

future – CEO Rodolphe Lameyse.

As Vinexpo Bordeaux 2019 bids its

delegates farewell for another year,

Lameyse will have found much to

his taste. There was, for example,

an excellent symposium on climate

change and a packed conference on

e-commerce. At World of Organic

Wines (WOW!), a growing body of

innovative and entrepreneurial

wine-makers proved that new

methods of sustainable production

can deliver quality wines.

With 1600 exhibitors (15% new to

Vinexpo, Turkey and Vietnam here

for the first time), there was also

the satisfying aroma of business

being transacted up and down the

exhibition hall. As Lameyse noted,

it was gratifying to observe so many

people networking and negotiating

on the stands - not just meandering

down the aisles.

But like any experienced sommelier,

Vinexpo’s new CEO is also keen to

ensure that he has the right balance

on his menu. For a start, he is keen

to establish an international flavour

to Vinexpo, hence a portfolio of

events that covers the US, China and

Europe (not forgetting, of course,

the addition of Vinexpo Explorer –

which will take buyers to Beaujolais

later this year). But he doesn’t want

to do this at the expense of tradition,

which is why closer ties to Bordeaux,

Vinexpo’s spiritual home, are also

key to his developing strategy.

Most of all, he wants to ensure that

there is something for everyone. A

new partnership with Wine Paris is

a way of accommodating producers

across the entire price range from

mid to premium. His drive to make

Vinexpo a leading force in wine

tourism reflects a desire to connect

the wine trade to the consumer

through experiences.

Put all of these elements together,

the new and the ancient, and the

wine industry can look forward to

some refreshing Vinexpo vintages.

VINEXPO DAILY is a CLEVERDIS Publication. 65 avenue Jules Cantini - Tour Méditerranée - 13006 Marseille, France - Tel: + 33 442 77 46 00

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• Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Project Manager: Benjamin Klene • Editor-in-chief: Richard Barnes • Head of Editorial team: John Falchetto

• Editorial coordinator: Kira Behr • Editorial team: Neil Cole, Andy Fry, Richard Siddle • Marketing Manager: Nathalie Meissner • Art Director: Hélène Beunat • With the participation of: Bettina Badon, Siyu Geng, Jasdeep Singh, Wenchao Wang

>>>> To contact them : first name.last name@vinexpodaily.com

Cover: © Jean-Bernard Nadeau, Vinexpo © CLEVERDIS 2019 - Registration of Copyright May 2019.

© CLEVERDIS 2019 - Registration of Copyright May 2019.

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VINEXPO DAILY / REVIEW / THURSDAY 23 TH MAY 2019 3

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