Vinexpo Daily 2019 - Review Edition





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Whether it’s discovering all the events, finding and

locating exhibitors, reading-up on the list of speakers or

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Richard Barnes


Vinexpo Daily


New Vintage


In April 2019, Vinexpo’s strategic

board appointed a new ‘Master

Sommelier’ to plan its path into the

future – CEO Rodolphe Lameyse.

As Vinexpo Bordeaux 2019 bids its

delegates farewell for another year,

Lameyse will have found much to

his taste. There was, for example,

an excellent symposium on climate

change and a packed conference on

e-commerce. At World of Organic

Wines (WOW!), a growing body of

innovative and entrepreneurial

wine-makers proved that new

methods of sustainable production

can deliver quality wines.

With 1600 exhibitors (15% new to

Vinexpo, Turkey and Vietnam here

for the first time), there was also

the satisfying aroma of business

being transacted up and down the

exhibition hall. As Lameyse noted,

it was gratifying to observe so many

people networking and negotiating

on the stands - not just meandering

down the aisles.

But like any experienced sommelier,

Vinexpo’s new CEO is also keen to

ensure that he has the right balance

on his menu. For a start, he is keen

to establish an international flavour

to Vinexpo, hence a portfolio of

events that covers the US, China and

Europe (not forgetting, of course,

the addition of Vinexpo Explorer –

which will take buyers to Beaujolais

later this year). But he doesn’t want

to do this at the expense of tradition,

which is why closer ties to Bordeaux,

Vinexpo’s spiritual home, are also

key to his developing strategy.

Most of all, he wants to ensure that

there is something for everyone. A

new partnership with Wine Paris is

a way of accommodating producers

across the entire price range from

mid to premium. His drive to make

Vinexpo a leading force in wine

tourism reflects a desire to connect

the wine trade to the consumer

through experiences.

Put all of these elements together,

the new and the ancient, and the

wine industry can look forward to

some refreshing Vinexpo vintages.

VINEXPO DAILY is a CLEVERDIS Publication. 65 avenue Jules Cantini - Tour Méditerranée - 13006 Marseille, France - Tel: + 33 442 77 46 00

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• Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Project Manager: Benjamin Klene • Editor-in-chief: Richard Barnes • Head of Editorial team: John Falchetto

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Cover: © Jean-Bernard Nadeau, Vinexpo © CLEVERDIS 2019 - Registration of Copyright May 2019.

© CLEVERDIS 2019 - Registration of Copyright May 2019.

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