Pacific Fair Retailer Newsletter May 2019

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NEWS UPDATE

PACIFIC FAIR • MAY 2019

FROM THE CENTRE GENERAL MANAGER

Dear Retail Partners,

On 11 & 12 May we hosted our annual Beauty Weekend with activations throughout the centre

including glam stations hosted by our retail partners, booked-out masterclasses, competitions,

giveaways, and guest appearances from internationally renowned beauty personality James

Charles and Brookelle McKenzie and Cassie Tsao. Approximately 5,000 people turned out

to meet the talent adding to the exciting vibe around Pacific Fair over the two days, crowds

screamed with excitement as they welcomed our beauty influencers. We would like to thank

those retail partners who participated to make the weekend a further success. The event

resulted in extensive media coverage valued at $790,000 across print, digital, radio and

social media coverage on James Charles’ channels.

In May, Pacific Fair is pleased to have hosted James Charles’ world first, Sisters Pop Up store.

The store was located on Level 1, outside David Jones, which stocked Sisters Apparel (James

Charles’ merchandise line) and the Morphe X James Charles Palette and brush set.​Previously,

these products have only been available online with expensive shipping costs to Australia.​

As part of the store activation, a strong PR plan was implemented to promote the store and it

was also heavily supported on his social media channels which have over 30 million followers

collectively.

I would like to thank those retail partners who participated in the CenSat survey last month.

We had over 150 retailers share their thoughts with us, so we as a centre could gain a greater

understanding around our services and take on your feedback for further improvement.

PACIFIC FAIR

KEY DATES

JUNE

Little Paccas – dates TBC

6 Queensland Day

5–9 Cooly Rocks On

29/6–14/7 QLD School Holidays

24/6–21/7 June/July School

Holiday Campaign

JULY

Little Paccas – dates TBC

6–21 NSW School Holidays

26–28 Groundwater Country

Music Festival

*Dates correct at the time of printing

Until next month,

Shaine Beveridge

Centre General Manager


WHAT’S HAPPENING

TEAM UPDATE

We would like to welcome a new member to the

Pacific Fair Marketing team, Lauren Madsen. Lauren

takes on the role of Events & Partnership Marketing

Executive and comes to us from Indooroopilly

Shopping Centre. Lauren’s background is in

centre marketing and eventing. Lauren will be

managing school holiday campaigns, Little

Paccas events and community partnerships. For

any of the above related campaign enquiries

please feel free to contact Lauren via email at

Lauren.Madsen@ampcapital.com

Stephanie Coles returns to the Pacific Fair

administration team as Administration

Manager covering Brooke Russell’s maternity

leave. For administration related enquires

please contact Stephanie via email at

stephanie.l.coles@ampcapital.com

MOTHERS DAY

GIFT GUIDE

For Mother’s Day Pacific Fair

curated an online gift guide on

our website featuring over 150

gift ideas for Mum.

To encourage visitation to

the gift guide and further

promote the products, we ran

a competition to win a $500

Pacific Fair Gift Card for Mum.

As well as this, we also featured

all of the products on our social

channels.

Thank you to those retail

partners who provided content

to be featured over this key

shopping occasion.

LITTLE PACCAS

MOTHER’S DAY

MORNING TEA

– 9 MAY

Little Paccas celebrated Mother’s Day

at our Mummy & Me Morning Tea.

Mums enjoyed a free coffee while

little ones enjoyed sweet treats and

decorated a Mother’s Day card

for Mum. Should your store wish

to host an activation or workshop

or provide content or offers for

the Little Paccas Facebook page

or e-newsletter please email

pacificfairmarketing@ampcapital.com

for further details.

LITTLE PACCAS

ELMO AND

THE COOKIE

MONSTER

– 21 MAY

Crowds of 700 mums and

bubs were delighted to

see Elmo and The Cookie

Monster who made special

appearances, performed in live

shows and conducted meet and

greets to our local Little Paccas

group at Event Cinemas. After

the show, we hosted cookie

decorating workshops for

the kids.


WHAT’S HAPPENING

BEAUTY WEEKEND

– 11 & 12 MAY

Over the weekend of 11 and 12 May, Pacific Fair

transformed into to ultimate beauty haven with appearances

from international beauty bloggers, glam makeovers, pop-up

beauty bars, giveaways and more.

Pacific Fair is proud to have hosted a world-renowned beauty

influencer James Charles back here incentre. Over 5,000

customers visited the centre to meet YouTube beauty sensation

James Charles. James currently has approximately 15 million

followers on both Instagram and YouTube. James conducted

master beauty classes, Q&As and engaged with crowds in

meet and greets in The Resort.

Beauty Weekend alone generated over $790,000 in PR.

The campaign was well received by customers and retail

partners with positive feedback from retailers who provided

offers and activated over the weekend seeing increased sales

and instore traffic.

SISTERS POP UP SHOP

Pacific Fair hosted the world’s first James Charles official Sister’s pop up store on Level 1, in the David Jones Mall from 3 to 17

May. On opening day, we saw hundreds of customers of all ages head to the store to get their hands on James’ Sisters apparel

merchandise and also the Morphe X James Charles Palette and brush set, previously only available online with expensive shipping

fees. The pop up generated extensive social media hype and followed with a PR plan including exposure on James Charles own

social media channels which command a collective following of about 30 million.


WHAT’S HAPPENING

MONTHLY RECYCLING

& WASTE UPDATE – APRIL

COMPOSITION APRIL 2019

Pacific Fair is committed to increasing our recycling rate and minimising

our impact on the environment. In April, 248.59 tonnes of waste for the

month was generated with 49.4 % able to be recycled. We encourage all

tenants to educate their staff on the options of recycling available at your

nearest loading docks, including clear plastics, cardboard, co-mingle and

organic waste. For further details, please contact the Dockmaster on 0411

678 596.

Congratulations to the team at Pacific Fresh Fruits, you’ve won the April

2019 Responsible Recycling award, including a $50 Pacific Fair gift card.

MARCH RETAILER OF THE MONTH

– LA BEAUTY

RETAILER OF THE MONTH

– APRIL

Congratulations to the team at Myer who have won

April Retailer of the Month.

The team at Myer have been awarded this honour for

activating 4 glam stations, engaging the crowd with

samples, providing an offer and running an instore

fragrance personalisation activation over Beauty

Weekend. Myer also send in regular content to be

featured on Pacific Fair digital channels.

Well done to the team at Myer!

Your team has been awarded a $200 Pacific Fair

Gift Card.

RETAILER EVENTS

RETAILER PROMOTIONS

Planning an event? We would love to hear about

it. There are many ways the marketing department

may be able to assist you whether it be with

promoting the event, recommending suppliers,

FREE UPSIZE AND/OR FREE DELIVERY

For any order of 3 or more drinks.

Please call or SMS Emily on 0450 969 780.

providing valet solutions or location and space in

centre. To discuss these opportunities please email

pacificfairmarketing@ampcapital.com

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