CHUK June 2019

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In print•online•everywhere!

everywhere!

£4.50 JUNE 2019

AMP IT UP

TAKE WAVES AND CURLS TO THE NEXT LEVEL


MICRO

BUT


CREATIVE HEAD ADVERTORIAL

MIGHTY

MEET THE LATEST ADDITION TO CLOUD NINE’S

AWARD-WINNING STYLING TOOLS: THE MICRO WAND

EMBRACE THE INDIVIDUAL! Whether that’s poker-straight hair or super-kinky, tight curls, creating

the right look for clients is all about having a variety of ideas to let their personality shine through.

That includes the tools you use to help them achieve their individual style. So step forward the latest

launch from Cloud Nine… The Micro Wand!

The perfect partner for naturally curly and textured hair as well as stubbornly straight locks that

refuse to hold looser curls, this tapered wand packs a serious styling punch. It’s ideal for going in

and defining wayward curls for added natural volume, or creating a serious style statement with bold,

springy curls. Offering a tighter curl than The Curling Wand and The Waving Wand from Cloud Nine,

The Micro Wand adds precise definition when and where you need it. And don’t worry about those

curls dropping any time soon – The Micro Wand, like all Cloud Nine Irons and Wands, emits negative

ions that lock in moisture, helping to seal the cuticle layer and minimise damage to the hair’s natural

structure that so often results in breakage.

What sets Cloud Nine’s award-winning tools apart is the seriously clever tech that’s under the

bonnet. Using exclusive technology from beauty hub South Korea, each product undergoes a

72-hour infusion process where vitamins and minerals are baked into the ceramic barrel and plates.

The result? Oh-so smooth and efficient heat conduction, dramatically reducing the risk of damage

from uneven heat application for beautifully glossy curls.


SIZE DOES

…AND THE MICRO WAND FROM CLOUD NINE

PROVES IT! DESIGNED TO ENHANCE AND DEFINE,

THIS IS THE PERFECT WAND FOR NATURAL LOOKING,

LONG-LASTING CURLS

THE TAPERED BARREL means The Micro Wand can be used for precision styling in any situation. Every head of

hair is different, so The Micro Wand comes with three variable heat settings to choose the temperature best suited

to your client’s hair type. Choose from low (125°C), medium (150°C) and high (175°C) for shiny, safe and longlasting

styling without the worries of excessive heat damage.

“I love the versatility of The Micro Wand, it’s an

essential part of my kit. Its adjustable temperature

control allows me to create long-lasting results

while keeping the hair in tip-top condition”

RIKKI THOMAS, STYLE DIRECTOR, DANIEL GALVIN SELFRIDGES

“I absolutely love The Micro Wand! Its

prescriptive temperature control allows me

to consider hair integrity. The mineral-infused

barrel adds shine, so it’s perfect for someone

looking to define curls on naturally curly hair”

CASEY COLEMAN, FOUNDER, CHAIR SALONS

“The Micro Wand is my new go-to hair tool! With

it I can enhance natural curls, create gorgeous

mermaid waves and even make tight editorial

curls. It’s definitely a must-have for my kitbag!”

ASHLEIGH HODGES, DIRECTOR, @HAIRDOTCOM ART TEAM


MATTER…

CREATIVE HEAD ADVERTORIAL

Call your Cloud Nine account manager for salon-exclusive prices or find out how to become

a Cloud Nine stockist, call 0845 2003563 or visit cloudninehair.com


UP TO 9 LEVELS OF LIFT

with fast take-off

IMPROVED

HAIR COSMETICITY

with oil-based developers

MULTI-TECHNIQUES

for foil, open-air &

on-scalp techniques

IDEAL FOR NATURAL

OR COLOURED HAIR

Optimal adherence

& Optimal neutralisation

*

*vs hair before bleaching


THE NEXT GENERATION OF BLONDE

UP TO 9 LEVELS OF LIFT. IMPROVED HAIR COSMETICITY *


BaByliss PRO’s Titanium Expression range has been

designed to help you create any look, whether it’s high-fashion

session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK


ITALY’S NUMBER ONE PROFESSIONAL HAIRCARE BRAND

— NOW AVAILABLE IN TOP UK SALONS


#ALFAPARFPEOPLE

ALFAPARFMILANO.COM


Editor’s letter

69

36

58

CLIMATE CHANGE, plastic pollution and the decimation of

wildlife and forests… it’s all become very scary. Perhaps it’s the

current political climate, but recently everything has seemed just a touch

more apocalyptic. Of course, often the argument made concerning both the

environment and politics is that one person can’t make any real difference,

so why bother? Well, if we don’t all start reducing our consumption and waste,

frankly we’re screwed. So, inside you’ll find our Sustainability Issue, in association

with Pureology. It’s packed full of first steps, those little swaps that your salon

business can make to effect a real, wider change. And if you’re still dubious, then

let me appeal to the cynic in you – this can win you a wider audience and make

you money. Mintel cites 57 per cent of shoppers would buy – or boycott – a brand

depending on its ethical values, a figure that’s up 20 per cent on 2018. Your clients

will be increasingly influenced by your sustainability ethos, and if you’re left

wanting, they’ll go elsewhere. So if you want to sustain your business in the

future, start making changes before it’s too late.

Amanda Nottage

Editor

#MWIT19 entrants, time’s up!

It’s now over to the judges to

decide our 2019 stars. Good

luck to one and all! Want to

know where our winners will

be crowned and by whom?

See pages 30-31. On

19 June, we hit the road,

as Big Hair Do is back

in exclusive partnership

with Schwarzkopf

Professional, keep eyes

on @creativeheadmag

for live updates. On

15 July, session forces

Leigh Keates and Lisa

Farrall are uniting for this

year’s second serving of

The Coterie: In Session,

see pages 32-33. Meanwhile,

did you know Salon Smart is

heading to Ireland for the fi rst

time? Learn more on pages

36-37. For news and tickets, visit

creativeheadmag.com/events

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


#ALFAPARFPEOPLE

ITALY’S NUMBER ONE PROFESSIONAL HAIRCARE BRAND

— NOW AVAILABLE IN TOP UK SALONS

ALFAPARFMILANO.COM


June

WHAT’S INSIDE

38

62

ON THE COVER

Hair by James Earnshaw

for Cloud Nine.

Photography by

Paul Whitfield

FASHION

Leeds salon Tint is keeping it real with a

collection based on honest cutting and colouring

HARI SALEM

The West London hair legend opens up

about why it’s finally time to retire (again!)

66 SCENE

Boys will be boys

at The Coterie:

In Session

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


NORDIC PRODUCT HARMONY

E

E

are vegan.

are vegan.

are vegan.

E

STYLING

CARE

IdHAIR Elements Xclusive is beautiful and delicious hair in harmony with nature.

With inspiration from the Danish coasts, we have created a Nordic design with focus on recycled

plastic where we have added innovative products of very high quality to pamper your hair.

Many of the ingredients are collected from nature and most of the products are produced

at our own facilities in Sweden. And as an extra bonus, all care products are vegan.

Even though the series is based on our Nordic heritage, we also searched around the world to find the best

ingredients. Therefore a fusion of ingredients from all over the world is used in our products.

www.idhairuk.com

www.tradehairsupplies.co.uk

ths

TRADE HAIR SUPPLIES


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

WHO WILL

BE THE 2019

MOST WANTED

HAIR ICON?

IT’S THE CATEGORY everyone wants to be

in. Nominated by fellow stylists, colourists,

business experts and industry VIPs, a place

on the Most Wanted Hair Icon shortlist is the

reward for a year of stellar work. These hair

heavyweights have excelled across session and

colour work, and picking a winner will be no

easy feat. The winner from the below shortlist

will be announced at the Most Wanted and

The It List Awards on Monday 2 September.

2019

THE 2019 NOMINEES ARE:

SALLY BROOKS

NICOLA CLARKE

ERROL DOUGLAS MBE

SOPHIA HILTON

ZOË IRWIN

SAM MCKNIGHT

ADAM REED

EUGENE SOULEIMAN

ANTHONY TURNER

JOSH WOOD

Want to know who’s hosting and where we’ll be?

Turn to page 30 for more information

HAIR INDUSTRY

MOURNS DEATH

OF SEAN NOLAN

Sean Nolan, head of technical at HOB Salons and Academy, has passed away

suddenly after being struck by a fatal brain haemorrhage. He was just 37. Sean

was taken ill while working in Scotland on the HOB Academy show as part of

the #WellaCreativeRemix and TrendVision Award 2019 Regional Heats Tour.

A brilliant colourist, Sean was dedicated to educating young hairdressers and

sharing his love of colour and the world of opportunities it can open up. A tribute

was held at the Southern heat of the TrendVision Awards in London, where his

family and friends joined his HOB Salons and Wella families to remember his

talent and his vibrant personality (see page 69). His vision will still be seen on

the floor across the HOB Salons group as it rolls out a new colour menu, devised

and perfected by Sean over the past two years.

The new Smoothing

shampoo and conditioner

duo from Monat gives an

almost mirror-like shine

thanks to Rejuvenique, a blend

of plant and essential oils full of

omega fatty acids.

monatglobal.com

16


#CHedit

Artist’s sketch of the planned

Urban Retreat residence

Frédéric Fekkai to

open first UK salon

ICONIC FRENCH STYLIST Frédéric Fekkai will unveil the first international salon for the

brand when Urban Retreat launches its new luxury beauty residence in London’s Knightsbridge.

Frédéric Fekkai will take up the first floor, which will also host new product lines, The One and

Bastide. A retail space of curated beauty brands takes up the ground floor, while the second and

third floors will house more medical and traditional beauty services.

9 am

is the busiest and most profitable hour,

when salons see four-times more clients

and earn nearly seven-times more than at

6pm and after office hours. Fridays and

Saturdays are the busiest with 40.19 per

cent of services scheduled, while Mondays are the least crowded (fewer than

9 per cent of bookings). The findings come from a report by Versum, based on

data from more than 325,000 British and Irish beauty and hair salons.

MY month

AHEAD

What June has

in store for...

JANET MAITLAND

JANET MAITLAND

HAIR EXCELLENCE

We’re getting ready to hold

our Big Hair Do and we can’t

wait. They’re always such fun

and it’s lovely to see clients

new and old popping by for

a good old catch up! This

year we’ll be

raising money

for Shaping

Futures,

Schwarzkopf

Professional’s

charity initiative.

DREW UDALL

FRANCESCO GROUP

ECCLESHALL

I’m still buzzing about getting

through to the L’Oréal Colour

Trophy Grand Final for the

third time and cannot wait to

compete. I’m also part of the

Francesco Group’s Creative

Team, and will be working

backstage for

the catwalk

show at our

annual awards

evening and

50th birthday

celebrations.

PULP RIOT

PASSES LAB TEST

Peckham got a whole lot more colourful as Pulp

Riot held its first ever Lab event on UK soil.

Alongside founders Alexis and David Thurston,

three of the brand’s guest artists from the US

travelled to Cahoona’s Hair Hub in London,

where a select group of creative colourists from

across the country got to play with the semipermanent

line for the first time. Following

demos by Kasey O’Hara Skrobe, Ruby Devine

and Sam Daly, who each showed off their

Insta-famous techniques, the British painters

got to go wild with the vivids palette.

Kasey O’Hara Scrobe and Alexis Thurston

MOVERS AND SHAKERS

Julie Winchester has

been revealed as the new

general manager of Kao

Salon Division for the UK,

Ireland and South Africa.

US hair brand Amika has

appointed Bad Apple’s

James Earnshaw as

UK artistic ambassador

following its UK launch.

Rosie Binns, manager

of Ethos Manchester, has

been announced as an

ambassador for Alfa Italia.

CREATIVE HEAD

17


The new formulation of Serie

Expert Absolut Repair Gold

from L’Oréal Professionnel

now includes gold quinoa

and protein. There are two

new innovations to try – the

shimmery Absolut Repair Gold

Mask for fine/medium hair

and the multi-tasking Absolut

Repair Gold 10 in 1 Spray.

RRP FROM £12.90

0800 0304034

lorealprofessionnel.co.uk

Revitalise blonde

hair with milk_

shake’s Sweet

Camomile

collection,

using honey

and camomile to

enhance lighter

locks. And it’s

paraben-free.

RRP FROM

£14.69

01392 365177

milkshakehaircare.co.uk

Hot on the heels of the colour range newly launched at Salon

Services, Lômé Paris has unveiled Styling and Care ranges, too.

Both contain a keratin complex to strengthen and protect the hair,

while also nourishing.

SALON PRICE FROM £1.99

0330 1231907

salon-services.com

Irresistible services consumers will want

to snap up, selected by the Layered team

When bold vivid shades and pretty pastels started

becoming a proper consumer trend, many turned up

their noses and proclaimed it a passing fad. Well, here we

are nearly a decade later and such shades are still regular

requests in salons across the land. So, you’ll want to know

about Pulp Riot’s Semi Permanent OGs. These are simple

to apply, are conditioner based and they fade fabulously,

often delivering a result a

client loves even more, long

after their appointment.

There are 16 shades and a

clear for pastelisation, and

there’s lots more coming

from the US brand later

in the year that we know

colour clients with an

edge will love…

IN-SALON SERVICE

0844 8460111

salonsdirect.com

Perfect for refreshing colour,

Color Revive Color Giving

Conditioner from Goldwell

delivers eight shades tailored

to match the most popular

Topchic and Colorance hues.

RRP £15.50

0330 1239530

goldwell.co.uk

Inessence from System

Professional uses up to 96 per

cent natural origin ingredients

avoids sulphates, silicones

and parabens to deliver

rejuvenated-looking hair.

RRP FROM £21.30

0203 9011163

systemprofessional.com

Steady yourself – Olaplex

has unveiled No. 6 Bond

Smoother, a leave-in styling

crème that de-frizzes, hydrates,

protects and restores all hair

types – including coloured

and chemically-treated hair –

without weighing it down.

SALON PRICE £17.95

0330 1231907

salon-services.com

The Prima 3000 from BaByliss PRO boasts five settings,

ionic boost technology to remove static and smooth the cuticle and

true titanium floating plates to deliver great performance at

a lower temperature.

RRP £120

0370 5133191

babylisspro.co.uk

Color Excel by Revlonissimo

is a new versatile tone-on-tone

range with 58 ammonia-free

shades to deliver reliable,

high-wattage radiance and

dazzling shine to ensure clients

get their gloss fix!

IN-SALON SERVICE

020 7391 7440

revlonprofessional.co.uk

18

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES,

ADD TO MENUS AND SHARE WITH YOUR STYLISTS

Coax out coils and tight curls with new The Micro Wand from

Cloud Nine. An ultra-fine, tapered wand, this styler can be used

to create perfect and even finishes in more textured, curly hair,

or tighter curls in straight hair that drops curls quickly. The hightech

gadgetry of Cloud Nine’s award-winning designs continues

here as an exclusive mineral-infused, baked barrel create a supersmooth

surface to leave hair looking incredibly shiny, and three

temperature settings are available to suit each and every hair type.

RRP £109

0845 2003563

cloudninehair.com

One to watch...

IdHAIR

In Denmark in 1986, a salesman called Preben Munch

Kjaergaard worked with a chemist to formulate a range of hair

waxes, the very fi rst IdHAIR product range. With a vision of

doing things in a diff erent way to help the stylist, he wanted to

provide better hair products that would make their day a that

little bit easier.

Those little IdHAIR Original Waxes now sell more than

one million pots a year and IdHAIR has

become one of the biggest hair brands

in Scandinavia. As it’s grown, it’s set

up a research and manufacturing

facility in Sweden, combining

industry experts and the expertise

of chemists to curate and develop

exciting new products.

The brand’s motto is based on

innovation, commitment, cooperation

and education and now

there’s a team of IdHAIR educators

supplying training courses alongside

its ever-expanding product

range. And what a line-up it’s

becoming – there’s the 13-strong

styling range, IdHAIR ME; the new

generation of intensifying colour conditioners Colour Bomb; the

strengthening system and the IdHAIR Elements Xclusive Care

and Styling ranges, which focus on using recycled plastic for its

packaging. All Elements Xclusive products are also sulphateand

paraben-free, contain hypoallergenic perfume and some

are also vegan and gluten-free, perfect for those interested in

clean and sustainable living.

In fact, what sets IdHAIR apart is its Green Salon certifi cation

in Denmark. The majority of IdHAIR’s hair products are Green

Salon certifi ed, meaning they have been inspected and

approved, giving the brand a real USP for those who want to

get environmentally friendly, cruelty-free and natural ranges

on their shelves. Just check out the IdHAIR ingredients – you’ll

spot items such as panthenol, amino

acids, lactitol and xylitol, as well as

a wide range of natural goodies

including wheat, Nordic cotton,

African pepper, macadamia seed oil,

argan seed oil and watermelon seed

oil to name a few.

RRP FROM £4.40

ADURNEY@TRADEHAIRSUPPLIES.COM

idhairuk.com

CREATIVE HEAD

19


THE BUSINESS EDIT

LISA

JACKSON

REVLON PROFESSIONAL

UK & IRELAND

WHAT EXACTLY IS MAGN±T

BY REVLON PROFESSIONAL,

AND WHY IS IT SO SPECIAL?

Pollution is not only affecting

hair health by making it

weaker, rough and dull, it’s

also affecting the colour

result on your client’s hair.

Magn±t is a patented,

innovative line that removes

pollution from the hair and

protects it so particles cannot

be absorbed. It’s designed to

reveal the best colour result

and a healthier hair fibre.

CAN COLOURISTS USE

THIS IN THE SAME WAY

AS BOND BUILDERS?

Yes, Magn±t can be used

with any hair colour and

lightening brand to remove

pollution from the hair shaft

and then form a barrier so it

can’t get back in. People are

worried about the impact

of pollution on their life,

including on the appearance

and quality of their hair.

WHAT ARE THE BENEFITS TO

SALONS AND TO CLIENTS?

Pollution is also affecting

the colour result on your

client’s hair – imprecise and

unreliable results, loss of

vibrancy, increased damage

during technical services,

reduced chromaticity and

less shine. By using Magn±t

on your clients’ hair, you keep

them in love with their colour

between appointments. Also,

as it’s a professional salon

service with take-home

elements, it keeps clients

loyal to their salon.

HOW TO INCREASE

YOUR SALON PRICES

SELLING A GREAT product or service is no

longer enough. It’s harder than ever to turn

a profit, even if you feel like you’re doing

everything right. So how can you ensure

that you’ve got enough money coming

in? One solution is to implement a price

increase. It’s obvious why this can be seen

as a controversial decision – why would you

risk pushing away existing customers and

making your salon seem less appealing?

It’s a case of valuing your services correctly.

“It is important to be aware of what

is going on in the market,” says Yulia

Rorstrom, founder of Duck & Dry blowdry

salons. “When you find that similar

competitors are charging more than you,

that is the time to increase your prices so

that they reflect what your competitors are

charging. Then you increase in a way that

you are able to justify – the new prices must

be a reflection of your increased costs such

as rent, wages, main costs of sales which

could be haircare or styling products.”

Janet Maitland of Janet Maitland Hair

Excellence, suggests that even small

increases can make a big difference.

“Increase prices by £1,” she says.

“This doesn’t sound like much but

when multiplied across the number of

appointments, you’ll see the benefits

quickly. And most people don’t mind a

pound increase.” And, she says, the timing

is everything: “One of the best times to do

this is in December. People want to get their

hair done for Christmas – meaning they are

focused on keeping their appointment as

well as the many other things going on at

that time of year, so they are less likely to

notice a small increase.”

So you’ve kept your eye on competitors

and decided on an increase that reflects the

value of your services. The next challenge is

communicating your decision to your team

before they can pass on the news to their

clients. The key, says Simon Hill, owner of

Sesh Hairdressing, is to be transparent about

the reasons behind the changes. “Once you

have made the decision to increase your

prices and have curated a new price list, you

need to communicate with your team as they

will have the responsibility of explaining

this to the clients,” he advises. “Explain your

reasoning and outline the time each service

equates to, the stock required and relevant

price increases from product suppliers.

The better your explanation of this is to

your team, the better the communication to

clients is likely to be, so this step is crucial.”

Last year, Linton & Mac in Aberdeen

decided to include L’Oréal Professionnel

Smartbond as part of all of its colour services

– which resulted in a price increase. “We

made sure the whole team was on board

with the decision, and we were clear on the

reasons for adding Smartbond to all of our

colour services so they could talk confidently

with clients on the subject,” says brand coordinator

Autumn Robinson.

REHAZ JEETOOA

URBAN EDGE HAIRDRESSING, LEIGH

I introduce price increases twice a year and ensure they are

raised selectively and not by a fixed percentage across the board.

If the price of colour goes up, cutting and styling remains static and

will increase later in the year, so no-one faces a large hike all at once.

It’s important to consider all the angles when raising prices, and take

into account the service mix of your clients, then make an informed decision. The key to

making it work is keeping clients in the loop. We always give between four to six weeks’

notice before a price increase, have information at reception and we directly contact our

clients to let them know. To make the most of the price rise, stylists’ targets are moved in

line with the increase – so both stylists and the salon can see the financial benefit.

20

CREATIVE HEAD


THE REMI CACHET CLIP-IN DELUXE RANGE

IS BACK AND BETTER THAN EVER

EXTENSIONS ARE ALREADY the secret weapon of so many stylists, but the time

commitment can be off-putting to many potential clients – which is where clip-in

extensions come into their own. From adding volume and length for a bride’s

big day, giving apprehensive first-timers confidence and even reassuring those

whose lifestyle or medical conditions means that everyday extension wear is not

recommended, clip-in extensions are what they’re looking for.

In order to provide the best design and service to its customers possible, Remi

Cachet has revamped its Clip-In Deluxe extensions, with a new design for added

comfort and security.

Victoria Lynch, founder of Remi Cachet, explained why the brand went back

to the drawing board in order to make these Deluxe extensions the best yet.

“We wanted to improve on the current design to make the most comfortable clip-in

to wear,” she explains. “The strips are extremely slimline to fit to the head, soft

against the scalp and securely hold the hair in place. We have also been able to

introduce a higher grade of hair quality lasting for more than 12 months, in line

with our brand ethos to have the best at an affordable price.”

Each set of Clip-In Deluxe extensions include three pieces (2x 12" and 1x 5") to be

placed exactly where they’re needed the most. There’s a whopping 34 colours and

finishes to choose from, including root stretch finishes, meaning there are options

to suit every colour and style – all made from 100 per cent luxury Chinese human

hair, which is remy and double drawn.

The gift box packaging doubles as the perfect place to store them between uses

and the packaging is 100 per cent recyclable, as is the hair itself, thanks to Remi

Cachet’s innovative Hair Recycling

Scheme. The brand works in

partnership with Matter of

Trust, a company that turns

old extensions turned into

absorbent barriers used for

everything from containing

oil spills to filtering water

at storm drains.

@love_your_lox

For more information about Remi Cachet’s extension options

and recycling scheme, call 01642 867213 or visit remicachet.com

21


#BusinessEdit

LIFE

LESSONS

KEN’S CLINIC

GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

GEMMA AMURA

IT’S SCIENCE

Be nice and work superhard.

My first hair event

at the age of 18 opened my

eyes to a bigger world of

possibilities. I knew I wanted

to one day be on that stage.

I have worked, assisted and

given my everything to this

industry. I truly believe you

get back what you put in.

Spread the glitter! My

mum always said leave a

little happiness wherever

you go. I pride myself that

my smile is my logo, my

personality is my business

card and how I leave people

feeling is my trademark.

Education is key. As

an educator for 10 years

before opening my salon,

I value the importance of

other educators visiting

us. Booking out time for

training allows the team to

flourish, make mistakes and

have fun in a role that can be

extremely demanding.

Have fun. It’s what’s it all

about. I promised the team

we will never be so booked

up that we don’t have time

to enjoy our creations and

celebrate every guest. We

photograph every client and

build an Insta story of them.

KEN’S DIAGNOSIS

I’m afraid I’m going to be controversial

in my answer as I am not a fan of the

NVQ process when it comes to creating

qualified stylists. I realise it’s a process to

gain a ‘qualification’, but I’m unaware of any

salon owner who believes that a trainee is

salon-ready just because they have passed

their NVQ. With that in mind, I would leave

the NVQ qualification to an outside body and

focus on training, in the salon, the practical

skills required by a stylist.

Now, more controversy! If I was training

to be an accountant I don’t think I would

learn accountancy on a Monday and then

spend the rest of the week sweeping floors,

cleaning and making cups of tea. What is

that teaching me? Forward-thinking salons

need to consider how to get a trainee onto

their salon floors in (preferably) under a year.

To do that would require a totally different

approach. Training would then have two

clearly defined areas. NVQ training and

practical skills training. As I said previously,

I would leave the NVQ to a trusted outside

partner and invest more of my time and

resources into the practical training. In my

perfect world a trainee would spend one day

a week on their NVQ, two or even three days

on practical training and the rest of the week

shadowing and learning salon craft.

I would employ support workers to do

other salon duties but they would not be on a

training programme. They would be people

I’m looking at ways

of restructuring

apprentice

training. How

can you bring the

NVQ completely

in-house?

JOE HEMMINGS,

BLOGGS SALONS

of any age who want a job, not a career.

I can hear many salon owners saying: “but

this is impossible”, “I can’t afford it and I

don’t have the time to provide the practical

training”. Depending on your size I accept

this may be true. But this is where we need

to start thinking outside the box.

Take three salons that are within travelling

distance of one another and who are all

of the appropriate standard. They form a

training ‘co-operative’ and each provide a

trainer for one day a week. All three salons

allow their trainees to receive three days

of practical training each week and one

day of NVQ education a week. Currently,

over a three-year apprenticeship a trainee

might, if they are lucky, receive 144

days of practical skills training

(excluding NVQ). If they did that

training at the rate of three days

a week, they could be trained in

48 weeks, not three years.

There is no right or wrong,

and this is purely my

opinion. However, I

believe now is the time

for something radically

different. And

whomever offers

fast-track training

could have potential

trainees queueing

outside their door.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag

22

CREATIVE HEAD


#BusinessEdit

HAIR AND BEAUTY

INDUSTRY LEADING

HIGH STREET GROWTH

CYBERCRIME

CONTINUES

TO CLIMB

RECENT NEWS THAT TSB has become

the first UK bank to promise full refunds

to fraud victims comes against a backdrop

of rising cybercrime. Research carried out

by insurer Hiscox found that 55 per cent

of UK businesses have faced a cyberattack

in 2019 so far, compared with 40 per cent

in total last year. The insurer added that

many businesses wrongly felt they were

not at risk. “Some salons assume they’re

too small to be targeted by cybercriminals,

but small businesses can be seen as

an easy target,” says NHF/NBF chief

executive Hilary Hall. “It’s vital to protect

your business. For example, you must

know how to fend off phishing attacks and

make sure mobile devices are secure.”

For more, visit nhf.info/cyber-threats

PHOTOGRAPHIC IMAGE

OF THE YEAR: ENTER NOW

SNAP UP THE chance to gain some valuable

exposure for your creativity and skills with the

NHF/NBF Photographic Image of the Year

competition. Stylists, beauty therapists, barbers

and make-up artists can enter a professionalstandard

single image or collection of images

that are good enough for publication in a quality

magazine. The categories for 2019 are: Male

fashion look (single image); Male fashion look

(collection); Female fashion look (single image);

and Female fashion look (collection).

The competition closes on 6 September and

the winners will be revealed on 17 November at

the NHF/NBF Business Awards to be held at the

St Pancras Renaissance Hotel, London.

Discover more at nhf.info/photographic

THE HAIR AND BEAUTY industry is continuing to expand and play a key

role in the health of the nation’s high streets, says the latest report from UK

retail analyst the Local Data Company.

The huge growth in barber shops continued in 2018 with a net increase

of 813 shops compared with 624 in the previous year – meaning two barber

shops are opening every day across the country. Beauty salons also saw

continued expansion, with a net increase of 495 compared with 388 in 2017.

Nail salon openings slowed slightly in 2018, dropping from 176 in 2017 to

166 in 2018. The report also found that 62.8 per cent of those planning a

night out get their hair cut specially, 53.8 per cent buy new make-up or hair

products and almost 39.1 per cent of men pay to have their beard trimmed.

Health, beauty and wellbeing retailers continue to dominate the top 10

categories for growth, while beauty salons and barber shops increased their

presence in shopping centres. But NHF/NBF chief executive Hilary Hall

added a word of warning: “Although the health and beauty sector is doing

well, there is a real risk that the market is becoming saturated leading to too

many salons and barber shops competing for the same customers.”

John Belfield International

Community Award

winners announced

THE NHF/NBF’S first Community Awards winners were announced at a high-profile

event held at the Houses of Parliament. The Awards aim to highlight the amazing and

often unsung work that salons and barber shops do to support their local communities.

This year’s winners are The Head Gardener in Inverness, who won the fundraising

category; and John Belfield International in Stoke-on-Trent, who won the Community

Impact category. The Head Gardener salon has raised an amazing £200,000 in aid of

the Highland Hospice, while John Belfield International supports a hostel for victims of

domestic violence. There were also four highly commended entries in each category.

“Our Community Awards shine a spotlight on the achievements of our members

in reaching out and making a real difference to people’s lives,” says NHF/NBF chief

executive Hilary Hall. “We also hope they will inspire other salons and barber shops to

work with their local community.” Find out more at nhf.info/community-awards

Head Gardener

CREATIVE HEAD

23


#BusinessEdit

BUSINESS BUILDER

With summer upon us, make sure you’re

skilled in the latest must-have festival

trends and showcase your work by

sharing incredible images on your social

channels. And don’t

forget to refresh

your retail area

with all-important

festival essentials

like Beauty

Boulevard’s

Stardust Face,

Body And Hair

Glitter Kit (£7.99

exc. VAT), which

customers can

grab on their way

out of the salon.

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

Clients love the natural blended look

of balayage. So to help stylists create

this trend,

pioneering

colourist Guy

Tang has

released his

new #Stroke7

goodies: a

Rosé Balayage

Lightener

and two Thicc

Balayage

activators for up

to seven levels

of lift. Grab

yours now!

TEACH

ME!

WELL-GROOMED

BUYS FOR THE BOYS AT

Remember to make the most

of Father’s Day by creating

an eye-catching retail

display. From male grooming

essentials like Burban’s

After-Shave Balm

(£7.99 exc. VAT) to

Proxelli’s slick ZANO

clippers (£32.99

exc. VAT), be sure

to highlight any

specific offers and

include prices

clearly for easy

purchasing.

Wedding season is a

lucrative time of year

and salons that are

at the top of their

game can capture

the hearts of a

bride and her bridal

party. So refresh

your knowledge of

timeless wedding styles

with Training Solutions’

The Essential Bride

Classical Bridal

& Event Hair

course (£95

exc. VAT).

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

JO MARTIN

Marketing director,

Sally Europe

Q: What are the main

trends that I should

be looking out for

this summer?

A: One of the things

I really love about

summer is seeing the

festival fashion trends,

both new and old,

that people embrace

and celebrate as the

sun comes out. With

people on the lookout

for ways to make their

look more festivalready,

this is a brilliant

opportunity to up your

retail game by stocking

all things colourful,

glitzy and glam – such

as gems, glitter and

sequins for hair and

body, bright temporary

hair colours, nail

decals or temporary

tattoos. And, for that

extra personal touch,

you could even give

customers some tips on

creative festival styles

that they can re-create

at home – or in a tent!

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

24

CREATIVE HEAD


L’ORÉ A L

COLOUR

TROPHY

Eyes the prize

Hearts have been all a-fl utter, beating that little faster… across eight regions and

involving hundreds of hairdressers, the L’Oréal Colour Trophy Regional Semi-Finals

have delivered on beautiful fi nishes and nail-biting drama. But now we have the lineup

of looks that will be fi ghting it out in London on Monday 3 June at the Grand Final

of the L’Oréal Colour Trophy, the longest running colour competition in the world. It’s

going to be one heck of a night – we’ll discover winners of the L’Oréal Colour Trophy

Award and L’Oréal Men’s Image Award, alongside the STAR Award and the Afro

Award, too! Whether it’s a sundae of peach sorbets and strawberry gelatos that take

the prizes, or richer balayage brondes, the results will dictate high street colour trends

for months to come. Want to know which shades are successful as soon as they’re

revealed? Simple – stay tuned to @creativeheadmag @lorealpro #LCT19 on Instagram

to see all the action. We’ll be at Battersea Evolution on the day with all the fi nalists and

the show team that’s delivering a kaleidoscopic colour stunner, art directed by Tim

Hartley, Saks’ Luke Pluckrose and Trevor Sorbie’s Johanna Cree Brown. Follow us as

we report live from backstage as well as throughout the Grand Final itself. But fi rst,

turn the page to see every look the Grand Final will serve – will your favourite win?

25


LdL’ORÉAL COLOUR TROPHY AWARD

L’ORÉAL COLOUR

TROPHY MEN’S

IMAGE AWARD

L’ORÉAL

COLOUR TROPHY

STAR AWARD

Sinead Kelly 1,

London

Headmasters,

Mayfair

Not Another

Salon, London

Headmasters

Great Portland

Street, London

Toni&Guy North

Audley Street,

London

Trevor Sorbie,

London

Brooks &

Brooks,

London

Nth West

L’ORÉAL COLOUR TROPHY AWARD

Saks,

Lytham

Francesco Group,

Eccleshall

Francesco Group Salon

& Academy, Stafford

Christopher Bennett,

Fleetwood

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD

L’ORÉAL COLOUR

TROPHY STAR AWARD

The Colour Room,

Stockport

Trevor Sorbie,

Manchester

Francesco Group,

Shrewsbury

Francesco Group,

Eccleshall

26


#LCT19

Scsh

L’ORÉAL COLOUR TROPHY AWARD

L’ORÉAL COLOUR

TROPHY MEN’S

IMAGE AWARD

L’ORÉAL

COLOUR TROPHY

STAR AWARD

Milk,

West Lothian

Nthern Irish

Alan Edwards,

Glasgow

L’ORÉAL COLOUR TROPHY AWARD

Linton & Mac,

Aberdeen

L’ORÉAL COLOUR

TROPHY MEN’S

IMAGE AWARD

Copperfi elds

Hairdressing & Beauty,

Perth

Chaplins,

Falkirk

L’ORÉAL

COLOUR TROPHY

STAR AWARD

Peter Mark

Arthur Street, Belfast

Peter Maud

Hair Peace, Belfast

Peter Mark

Forestside, Belfast

Barbers of BT45,

Magherafelt

Salon 45,

Magherafelt

Andrew Mulvenna,

Belfast

Nth East

L’ORÉAL COLOUR TROPHY AWARD

L’ORÉAL

COLOUR

TROPHY MEN’S

IMAGE AWARD

L’ORÉAL

COLOUR

TROPHY

STAR AWARD

Contemporary,

Stokesley

Saks 2,

Doncaster

Satchi Salons,

Sunderland

Hooker & Young 3,

Wynyard, Teeside

Conrad Blandford,

Sheffi eld

Bang Hair,

York

Hays Salon,

Hull

27


Western

L’ORÉAL COLOUR TROPHY AWARD

L’ORÉAL

COLOUR

TROPHY MEN’S

IMAGE AWARD

L’ORÉAL

COLOUR

TROPHY STAR

AWARD

Studio.B,

Bridgwater

Nashwhite,

Warwick

Bloggs Salons

Gloucester

Road, Bristol

Hair by Jones,

Monmouth

Laura Leigh

Hair & Beauty,

Cheltenham

Eden Hair,

Cannock

Stuart Holmes

Salon, Cheltenham

Eastern

L’ORÉAL COLOUR TROPHY AWARD

FX Hair Studio,

Leigh-on-Sea

Renaissance 2,

Ipswich

Gregory Dean Hair Salon,

Leigh-on-Sea

Snip’etts,

Ely

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD

L’ORÉAL COLOUR

TROPHY STAR AWARD

Cream Hair Associates,

Norwich

Snip’etts,

Ely

Malcolm Murphy Hair,

Leicester

Maxwells,

Biggleswade

28


#LCT19

Sthern

L’ORÉAL COLOUR TROPHY AWARD

L’ORÉAL

COLOUR

TROPHY MEN’S

IMAGE AWARD

L’ORÉAL

COLOUR

TROPHY STAR

AWARD

John Carne,

Guildford

Simone Thomas,

Wokingham

Techniques,

Bromley

Headmasters,

Brighton

The Gallery

Hairdressing,

Tunbridge Wells

Mr Face,

Brighton

Stone & Co Hair,

Dartford

Ao

L’ORÉAL COLOUR TROPHY AFRO AWARD

Cutting Room Creative,

Leeds

Hype Brixton,

London

Francesco Group

Knowle, Sollihull

Hairhouse,

Sunderland

Headmasters Great

Portland Street, London

3Thirty Salon,

London

Nicholas James

Hair, Leicester

Errol Douglas,

London

29


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2019


IN SESSION

LEIGH KEATES

CONVERSATION & LIVE ON-SET STYLING

HOST:

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Win a hamper of Purelogy!

Already a Creative HEAD Club member? Then we’ve got something special for

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The

Sustainability

Issue

in association with

43


All rights reserved. 2019 Pureology Research, LLC

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WE NEED TO

DO BETTER

The future is not looking as bright as it once did for our planet. Climate

change is only the tip of the iceberg – or what’s left of it. Water, our most

crucial component for life and one of the most used ingredients in

cosmetics, is a global concern as demand begins to outstrip supply. Stats

from the UN suggest two-thirds of the world will be living in water-stressed

conditions by 2025. Plastics pollute our waterways, with the chemicals

washed into them contaminating aquatic life and the wider ecosystem.

Hair salons need to think about the impact they have. On a daily basis,

chemicals are washed down the sink and into the water supply, while

electricity, water and heating are consumed in vast quantities. Hairdressing

as an industry needs to up its game, especially as eco-conscious consumers

– particularly Millennials – apply pressure with their cash. According to

Mintel, 57 per cent of shoppers would buy – or boycott – a brand depending

on its ethical stance, a figure that’s up 20 per cent on 2018. From packaging to

ingredients, customers are demanding products and experiences with less

impact on the planet, but which still perform and are readily available.

In this Sustainability special from Creative HEAD, in association with

Pureology – printed on premium, sustainably sourced paper using alcoholfree

printing procedures and vegetable-based ink – we look at ways salons

can meet these important trends by behaving ethically and minimising

their impact on the environment. Important decisions such as using

biodegradable towels and recycling responsibly, reducing water and lights

usage, harnessing renewable energy sources and – of course – partnering

with green, planet-friendly brands. Be inspired, and make a difference.

43


ETHICAL, SUSTAINABLE, COLOURFUL… WELCOME TO THE

bright & beautiful

WORLD OF PUREOLOGY

There’s a simple but powerful idea behind Pureology: to create the

very best care and styling products for colour-treated hair with

absolutely no nasties. The brand was founded in California in 2001

and is committed to sustainability and reducing its carbon footprint,

from the ingredients and the packaging to the effect its products

have on the environment during and after use. With today’s everincreasing

concern about our environmental future, it’s something

your clients would love to get on board with!

Taking the best that nature has to offer is the route to colourful

hair and a bright future, and Pureology leads the way in creating

products made with purity and good health in mind. It was vegan

long before Instagram influencers made it cool, and all of its

shampoos are sulphate-free. Its 100 per cent vegan formulas are

made with sustainably-sourced natural plant extracts and without

animal products or by-products.

And it doesn’t stop there – what’s on the outside is just as

important as what’s on the inside. Packaging matters, and its bottles

are made of 50 per cent post-consumer recycled materials and are

100 per cent recyclable. Even its labels are printed with soy ink.

And when it comes to the products, a little goes a long way. Since

its formulas are so concentrated, you and your clients only need

to use a 10 pence piece-sized amount! That means more than 70

shampoos from one bottle – that’s better value for money and less

water is needed in its manufacturing process.

Sustainability is the responsibility of everyone. In minimising its

environmental impact across the entire lifecycle of its products,

Pureology is taking that seriously.

Oh, and the results are spectacular, with countless awards to

prove how much consumers love it. How are you going to show your

clients, and the world, the love?


Seven steps to a sustainable future

This is what Pureology has achieved so far… and

there’s much more to come!

• Reduced the amount of water needed in its manufacturing process

• Its bottles are made of 50 per cent post-consumer recycled (PCR)

materials and are 100 per cent recyclable

• Uses up to 50 per cent PCR materials and FSC paper stock for

products and printed materials

• Reduced its use of secondary packaging, with cartons made of

100 per cent recycled fibres

• Reduced utility energy consumption per bottle

• Reduced waste during the filling and packaging process

• Uses US FDA-approved plastics for safety and environmental

sustainability

What you can

do in the salon…

• Run only full loads in washing machines and choose an

energy efficient model

• Fix leaky taps and toilets

• Install high efficiency taps and toilets. Fitting low-flow devices

to taps can reduce water usage by as much as 70 per cent!

• Rinse out and recycle empty Pureology bottles to minimise

waste in landfills

• Use energy-efficient lighting, washing machines, heating/

cooling systems and styling tools

WANT TO KNOW HOW PUREOLOGY CAN HELP YOUR SALON BE A MORE SUSTAINABLE OPTION FOR CLIENTS THAT CARE?

CONTACT 0800 0304034 OR VISIT PUREOLOGY.COM


Ralph & Rice

Masters of Craft

Agents of

If we don’t start living sustainability we risk catastrophic impact

on our environment. It’s easy to think you can’t affect much

change as a small business, but that’s where you’re wrong…

Committing to becoming a more sustainable

business isn’t just good for the environment.

Ethical spending in the UK has doubled in the

past 10 years, according to the Ethical Consumer

Markets Report in 2018, and there has been a

surge of interest in more clean, ethical and socially

conscious brands to meet consumer demand.

Sustainability is becoming expected, rather than a

way to stand out.

“When I moved to London from New Zealand

in 2008, the lack of recycling was shocking,” says

Anita Rice, co-owner of Ralph & Rice and Buller

& Rice in London. “Our industry is notorious for

producing excessive waste and our aim is to

counteract this.”

Dr Denise Baden of the Southampton Business

School focuses on sustainability within the

hairdressing industry – both the challenges

we face and potential solutions. “The biggest

issues are how to keep costs down and attract

customers,” she believes. “Our research shows

that the key cost for most salons is heating water,

one of the most energy-intensive activities.” Dr

Baden and her team have focused on how too

much hot water and chemicals is bad for bills,

hair and skin, and the planet. From advocating

single shampooing rather than doubling up to the

benefits of leave-in conditioner and dry shampoo,

small changes can have a big impact.

Jakeman & Green, Ripon

Jakeman & Green took advantage of a gap in its local market and created an

oasis of vegan-friendly hair treatments and sustainable practices. “We decided

it would be a beneficial aspect of our salon ethos,” explains co-owner Megan

Green. “We have gained a clientele that travels to us based on the products

we use and environment we create.” The brands found on the Jakeman &

Green shelves reflect this philosophy. “When choosing a brand, it’s important

to consider their entire process of manufacture – cruelty free, approved by the

Soil Association, and using Fairtrade ingredients,” says Megan. “That’s why we

decided on Oway, a dynamic brand that grows ingredients sustainably without

the use of harsh chemicals.” Every part of the salon journey is considered to

make it as green as possible; recycled wood furniture, exposed copper piping to

help heat the room, eco-friendly showerheads and renewable energy providers.

She’s also forged links with local businesses so supplies have a lower mileage.


Anne Veck

Anne Veck

change

In collaboration with Habia and VTCT, Dr

Baden has launched the Sustainable Stylist and

Salon certifications. A visit to the ‘virtual salon’

at ecohairandbeauty.com will see you visiting

the areas where the biggest changes can be

made, and answer questions along the way to

gain the certificate to show off to clients. About

100 salons and 1,500 stylists have been

awarded so far, and sustainability practices is

now one of the key compulsory teaching points

of new apprenticeships.

Anne Veck has committed to being green

with gusto. She has achieved Carbon Footprint

Standard CO 2

Neutral certification and is

now the UK’s first certified carbon-neutral

hairdresser. So what does that actually

mean? The Carbon Footprint Standard is an

independent certification of a company’s

energy use and greenhouse gas emissions.

If you manage to achieve it, the certification

demonstrates that your company has not only

adopted best practice but has also shown real

achievements in managing and reducing its

carbon emissions and usage.

The Anne Veck salons use BlueGEN ceramic

fuel cell technology in Oxford to convert gas

to electricity, which helps heat water and

the building and reduces the salon’s energy

consumption by more than 50 per cent. The

salons also use infrared heaters made from

recycled materials, designed to consume 60

per cent less energy than standard convection

heaters and produce no CO 2

, all while

supporting a tree planting project in Kenya.

Heather Baker, co-owner of Masters of Craft in

Leeds, admits she hasn’t hit ‘peak sustainability’

yet but is working on it: “It’s a lifestyle for us, not just salon practice.” Her salon stocks

sustainable products and colour with Davines, reuses paint on the walls from a local

enterprise and had furniture custom-built from natural and recycled materials. Ecosanitary

products are even stocked in the bathroom. They have paired with other

businesses which align with their beliefs, including an ethical bank, host events with

guest speakers and talks highlighting the hair industry’s sustainable responsibility.

The Chapel, Marlow

“There’s much more awareness from consumers. They recognise brands

such as Pureology, which are making strides in sustainability while delivering

on performance,” explains Toby Dicker, co-founder of six-strong The Chapel

salon group. Switching to a sustainable energy provider is the first of many

changes taking place at The Chapel as it adapts to face global challenges to

the environment. “It was the right thing to do, even if it is slightly more expensive.

We’ve all got a part to play and a responsibility,” Toby argues. He went on to

explain that the business used a broker in order to link up with a new energy

supplier, Danish energy company Ørsted. Other initiatives offset increased costs,

including investing in new gloves for salon use that are sturdy enough be reused

for days, rather than going through multiple pairs on a daily basis. Established

recycling efforts include separating cardboard, metals (including foils) and

plastics, and investigating further initiatives such refilling.


TRANSPARENCY IS AT THE CORE OF ITALIAN ORGANIC HAIRCARE BRAND OWAY. FROM FARM

TO CHAIR, ITS AIM IS TO BRING CLARITY TO THE MURKY WATERS OF ‘CLEAN’ BEAUTY

There’s no questioning Oway’s dedication to sustainable beauty

and business practices. This family-owned company has been

searching for truth and real value in its business since its inception

nearly 80 years ago.

Organic is all well and good, but Oway takes things one step

further with biodynamic farming practices. Ingredients are grown

in soil that has not been contaminated with chemicals and

pesticides for the better part of a century, ever since the family

bought the land nestled near Bologna in Italy. You can’t get a

higher grade of ethical and eco-friendly farming than this.

Ingredients are not manipulated during their growth, each crop

is planted at the time of year it would naturally grow and they’re

only harvested when they are ready. Every ingredient is treated

this way, even down to the water, which is untouched by solvents.

This transparency extends to the businesses that Oway pairs

with – including other biodynamic farmers and Fairtrade-certified

companies – and the salons that choose to stock its products.

It understands that eco-conscious clients are educated and

passionate about the choices that they make, including the salons

they choose to visit, and expect the service to be equal to their

expectations. And it’s not just the products – Oway’s colour charts

are printed on sugar cane-derived paper, while the brushes and

bowls are made from sturdy wood and straw components. The

capes are crafted from maize, and regenerated cotton gowns give

new life to excess cotton scraps in factories.

But how do the products perform? Let clients see for

themselves. Dedicated sampling stations within salons are

handmade from wood in Bologna, all with purpose-fitted

components, letting you create prescriptive samples for each

client. Delivered in glass jars with aluminium lids, clients can bring

these jars and product bottles back to the salon to recycle. Each

product is created as cleanly and as greenly as possible. Glass

and aluminium can both be recycled continually, and the products

come with no additional wasteful packaging such as cardboard

boxes or wrapped plastic.

Oway’s dedication to sustainable practices goes further than

most brands in the world can manage. From the point of origin

through to the end of a clients’ experience in the salon, Oway is

not interested in token labelling, it always chooses to go one step

further. It has always invested in projects to make a real difference

in the world, long before it became trendy to do so. For example, its

existing plastic clean-up initiatives helped to provide ground level

support for The Ocean Cleanup project.

With very minimal and always recycled plastic currently used in

its products, Oway is always innovating and adapting, currently on

track to be completely plastic-free by 2021.


“WE WANT TO MAKE A CONSCIOUS

EFFORT TO HAVE LESS IMPACT ON

THE ENVIRONMENT AROUND US

AND ON A GLOBAL SCALE, SO WE

ARE PROUD TO BE PARTNERING

WITH A COMPANY THAT SHARES

OUR VISION AND VALUES”

PERRY PATRASZEWSKI, ANDI HINTEREGGER

AND MATT GEBBIE, CO-FOUNDERS,

BLUE TIT SALONS, LONDON

Model image: creative direction by BlueTit x Oway,

styling by Sally Anne Bolton, make-up by Marco

Antonio, photography by Danny Lowe.

FOR MORE INFORMATION ON HOW OWAY CAN HELP YOU STEP UP YOUR SUSTAINABILITY GAME,

CALL 01283 586986 OR VISIT OWAY.CO.UK


steps to a

sustainable salon

experience

Want to make a change but don’t know

where to start? Here’s our guide to curating

a sustainable salon experience for all

Offer refill stations

Encouraging consumers to turn

their backs on the disposable

life becomes much easier when

you help them reuse what they

have. For example, Electric

Professional is launching glazed

stoneware bottles this summer

that clients can take to Electric

salons to be refilled with shampoo

and conditioner, while bottles of

shampoo from Source Essentielle

from L’Oréal Professionnel can be

refilled at certain salons.

Rethink foil

Unless foil has been rinsed after use and is completely free

from colour it can’t be recycled so will go into landfill with

all other waste. So this is why Paper Not Foil is such a good

idea – it works in the same way as any foil or meche –

its chalk-like texture means it grips well to the hair and

it’s made from ground down industrial waste from the

construction industry, using 96 per cent less energy than

making foil.

Donate hair

You’ll know how much hair you sweep up;

wouldn’t it be great if some of that could be

reused? Anyone cutting off a minimum of seven

inches can donate it to The Little Princess

Trust, which then uses it to make wigs for children

suffering hair loss. Replacing loads of extensions?

Recycle old wefts with Remi Cachet’s Hair Recycling Scheme.

It works in partnership with Matter of Trust, a firm that turns

old extensions into absorbent barriers that are used for

filtering storm drains and containing oil spills.


Monitor the wet and dry

Water-saving showerheads such as

ecoheads are a quick and easy change to

make that will help to save you money

as well as help prevent an emerging

water crisis. Similarly, although it might

sound counter intuitive, disposable but

biodegradable towels can be a lot more

efficient and save on electricity and

water. “Knowing I’m doing my bit to help

by using less electricity as we have no

need for tumble dryers, less water as we

don’t need washing machines, and a towel

that breaks down in 100 days or less when

thrown away, I’m a massive fan,” says Ricky

Walters, owner of Salon64 in London.

Refresh

your colour

There are options, honestly!

There are more naturally-derived choices

than ever – Organic Colour Systems, Oway,

Davines and Aveda can all provide professional

alternatives that deliver incredible results, or you

can go fully vegan with henna-based alternatives

from Oway and Botanēa from L’Oréal Professionnel.

To keep colour looking fab at home, try Infuse

My Colour shampoo from My Hair Care. The

‘bespoke’ version MADE FOR ME is blended

by hairdressers in the salon, and clients

can get the vegan tone-perfecting

shampoo refilled there, too.

Upcycle

furniture

for your

interiors

When you need to kit out your salon with

new furniture, there are two sustainable

routes to choose from – you can

either buy new from eco-friendly

retailers or opt for upcycled pieces.

The beauty of picking pre-loved

furniture is that you’re giving a home

to a something that could have

ended up in landfill, and secondhand

furniture can give your interiors

a cool, retro look. At Buller & Rice in

Stoke Newington, shelving is made

from recycled yoghurt pots and

compressed hay.

Choose local or ethical business partners

Pairing with local businesses can help to lower your carbon footprint, as

well as supporting your local community. Whether it’s refreshments or

other suppliers, do some research to see what you might be missing

out on. There are other partnerships you could be overlooking

as well – did you know there are ethical banks and building

societies whose business models are designed to make sure they have

no negative impact on the environment or on society? Rest easy

knowing you’re not contributing towards environmental or

social damage, take a look at Ecology Building Society or

Triodos Bank.

Get your light right

LED lighting takes up a fraction of the energy

of older lighting options, and come in myriad

shapes and styles to suit your aesthetic. And

the power behind that lighting? You can opt

for green energy suppliers. Just last month

Britain’s entire electric grid managed to go

coal-free for entire week. You can check

what percentage of green energy your

current provider uses, or switch to an

entirely green provider.

Get a little wild…

Take a look at your surroundings

and consider what you could

do to make a difference. At

Rae Palmer’s WeLove salon

in Petersfield they plan the

garden for every season,

thinking about how they

can attract birds and

the bees and grow

herbs and plants that

can be used in the

salon, too.

Clean green

Make your salon clean

AND green by opting for

eco-friendly cleaning

products. By avoiding

harsh chemicals present in

more traditional cleaning

products, you can reduce

irritation and make your

space safer and less toxic

for those with allergies.

Eco-friendly cleaning

products also have the

added benefit of coming

in recyclable packaging.

And don’t forget the

candles – soy-based

candles are vegan and

better for air quality

than paraffin

or beeswax.


Inside

story

FOWLER35, LONDON

Sustainability was at the forefront of Darren Fowler’s mind when it was time to give

Fowler35 a makeover and, having worked with eco-warrior Livia Firth on editorial

shoots and red carpet events over the years, he knew who to turn to. “She’s

instilled in me a belief that it’s the small things that count, and we can all make a

difference by making both small and big changes,” he says. A survey of the space

was completed by eco-specialists who looked at energy, water and heat, which

all helped with the brief. The chairs are Eco Fun by Christophe Pillet for Maletti,

which use recycled padding and recyclable aluminium for the frames and bases.

Bamboo was selected for the units and shelving areas because it grows faster than

hardwood trees making it more sustainable and environmentally friendly. Alongside

an upcycled table, handheld mirrors and red chairs from a working men’s club

dotted about, there are lots of small elements that help make a difference. All bulbs

are LEDs, staff own reusable gloves for colouring, and retail products are sold to

clients with reusable totes rather than plastic bags.


fusion power

THE NEW INESSENCE RANGE FROM SYSTEM PROFESSIONAL FUSES

THE BEST OF SCIENCE WITH INSPIRATION FROM NATURE

One in three clients admit to being ingredients-conscious – checking labels and looking to

incorporate more natural ingredients into their routine – yet 90 per cent of clients are also

using regular products as they’re concerned that natural will be ultimately less effective.

But those consumers are wrong to think natural means weaker – let them revel in the

power of nature with the new Inessence collection from System Professional. The entire

range features up to 96 per cent natural origin ingredients and is free from sulphates,

silicones and parabens for a fresh, professional finish. Created using acai stem

cell extracts to return hair to a more manageable and healthy appearance, the

range contains:

INESSENCE SHAMPOO

Improve manageability and smoothness with light moisturisation

INESSENCE CONDITIONER

Reduce frizz and internal hair fibre friction instantly

INESSENCE HAIR MASK

Ideal for an intense weekly treatment for smoother, frizz-free hair

INESSENCE HAIR SPRAY

Use daily to protect from UV and reduce friction and frizz

Inessence is the perfect merging of natural ingredients and

System Professional’s dedication to luxury and passion

for transformative hair results. Its advanced biomimicry

technology means Inessence emulates nature’s time-tested

patterns for a perfect finish.

FOR MORE INFORMATION CALL 020 3901 1163

OR VISIT SYSTEMPROFESSIONAL.COM


The eco list

YOU NEED PARTNERS TO DELIVER A GREEN SALON AND HELP CLIENTS KEEP THEIR

CONSCIENCE CLEAN AT HOME. LET’S FIND YOUR SUSTAINABLE SOULMATE...

Got eco clients who want luminous shine and a little white hair

camouflage? Check out Botanēa, the 100 per cent herbal

professional colour from L’Oréal Professionnel.

In-salon service

lorealprofessionnel.co.uk

Get a little Cali-cool with the colourful world of Pureology – this is

a “no nasties” line of zero-sulphate shampoos and 100 per cent

vegan formulas all created to care for coloured hair.

RRP from £19.95

pureology.com

Using up to 96 per cent natural origin ingredients, Inessence

from System Professional avoids sulphates, silicones and

parabens to deliver rejuvenated-looking hair.

RRP from £21.30

systemprofessional.com

Say hello to Redken Natural + Science – 100 per cent vegan,

sulphate-, silicone- and paraben-free versions of Redken cult

favourites Extreme, Color Extend and All Soft.

RRP from £18.50

redken.co.uk

OCS No Limits hair colour is a semi-permanent dye made from

organic ingredients, making the colour process easier, less

damaging and more natural for clients keen to change it up.

RRP £15.95

organiccoloursystems.com


Oway has the lot – we’re talking luxurious and ethical professional

haircare, styling and colour, perfect for clients keen to detoxify

themselves from chemical agents.

RRP from £6.30

oway.co.uk

Combining nature,

scientific expertise

and professional

performance,

Source Essentielle

from L’Oréal

Professionnel

lets clients refill

shampoo bottles directly at the salon.

RRP from £18

lorealprofessionnel.co.uk

IdHAIR Elements

Xclusive Care and

Styling ranges

feature a Nordic

design with a

focus on recycled

plastic. All Elements

Xclusive products

are sulphate- and

paraben-free

and contain nonallergen

perfume.

RRP from £4.40

idhairuk.com

One of the original green

brands in hair, Aveda’s new

launches include Rinseless

Refresh, a micellar hair and

scalp refresher, and new

Heat Relief Thermal Protector

& Conditioning Mist,

which shields hair from

heat up to 230˚C.

RRP from £24

aveda.co.uk

Manchester-based

Stranded Hair

Group has unveiled

Salon Exclusive

Hair, a 100 per cent remy

human hair extension

brand that plans to send

plant seeds with purchases

to inspire salons to re-use

packaging as plant pots.

In-salon service

strandedprofessional.com

The Tea Tree range is

guaranteed not to be

tested on animals. It also

has incredible aromatic

and natural extracts, and

is committed to helping

Reforest’Action plant

750,000 trees this year.

RRP from £8.95

salon-success.co.uk

PETA-certified cruelty-free and vegan, Infuse My Colour

shampoos infuse hair with colour pigment as your client washes

at home, keeping your colour work looking wonderful.

RRP £15.95

my-haircare.com

It’s really tough to recycle foil

that’s used for colour, so why

not try Paper Not Foil? It’s

made from recycled materials

from the construction industry

that’s turned into paper to be

used in the same way as any

foil or meche!

Salon price from £36

papernotfoil.co.uk


NEW!

LETS GET PERSONAL!

#INFUSEMYCOLOUR

Infuse My Colour

Made For Me Service

For truly unique &

Personalized salon

experience!

Infinite mixing

possibilities , colour

enhancing shampoos

and conditioners for

most creative

colourists!

IG: @My.Haircareofficial

#infusemycolour

E: info@my-haircare.com

www.my-haircare.com/professional


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Juicy rainbow hues for a summer of love. ‘Daydreamer’ by Slunks combines wavy

textures with gorgeous colour blends to embody a modern flower-child spirit

2019

In conversation with… Siobhan Golden.

Press play on the latest of our video

series, where we talk tones with the

Wella Professionals Colour Creative

Find out who’s made it through – the

Most Wanted shortlist will be unveiled

EXCLUSIVELY online on 11 June and

The It List finalists follow on 12 June

The Coterie: In Session saw men take

centre stage, with Most Wanted Male

Grooming Specialist Jody Taylor

(pictured) and barber Liam Campbell

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


CREATIVE HEAD’S BUSINESS NETWORKING

EVENT FOR SALON OWNERS AND MANAGERS


BRILLIANT

BUSINESS

NETWORKING

DUBLIN

SUNDAY 3 NOVEMBER 2019

09.00-17.00

Radisson Blu Royal Hotel, Golden Lane, Dublin 8

Tickets €100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944

*VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE

Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of

Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership

and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events


Photography by Andy Lane for the #WeAreLorealPro campaign November 2018

38 CREATIVE HEAD


#HariSalem

KING OF THE

KING’S

ROAD

AND FULHAM ROAD …AND LEDBURY ROAD …AND DON’T FORGET PARSONS GREEN!

LADIES OF LONDON WHO LIKE THE FINER THINGS IN LIFE HAVE BEEN FLOCKING

TO HARI’S SALONS FOR 40 YEARS. BUT NOW HARI SALEM IS LOOKING TO FIND A

SLOWER PACE OF LIFE. HE TALKS TO CREATIVE HEAD EDITOR AMANDA NOTTAGE

ABOUT HAIR LEGENDS, THE JOYS OF BEING ALONE, AND, ERM, BULL SEMEN

BY HIS OWN ADMISSION, Hari Salem is a bit of a loner.

He’s not pally with other industry types, doesn’t do social

media and has renovated a house in the middle of a forest to

escape to every weekend. But that escape is set to become a

more permanent retreat as Hari, the mastermind behind the

iconic west London Hari’s salon group, is retiring. Again.

“You’re either in the fast lane or on the hard shoulder –

you can’t choose your speed anymore. For decades I’ve been

with people all the time. Right now, we’ve got nearly 200

staff. Every day there’s something to deal with and it’s quite

draining. So the idea of actually going there and not talking to

anybody…” he trails off, grinning at the prospect. It’s a world

away from the ultra-modern townhouse in South Kensington

where we sit chatting over coffee and pastries. Hari is a

consummate host, as you would expect from someone who’s

been delivering five-star customer service to an exacting

clientele for so long.

He’s attempted retirement before, and it didn’t quite work

out. “At that point the salons were heaving, packed on a

Saturday, sometimes with clients standing against the wall.

And then I retired and just went and disappeared. But the

business didn’t like that so I had to come back in to work and

concentrate on staff training.”

He’ll certainly be missed once he retires again – while

you might not see him regularly in the press, he is held

in high affection. Lucia Van Der Post of the FT’s How To

Spend It magazine has said: “Hari doesn’t strut and grab

the limelight, but in his understated way he’s as cool and

hip as they come.”

His absolute lack of ego is striking; whether that’s just

down to his shyness is hard to say, but it’s impressive

considering his salon brand is as relevant as ever. This

introversion is something that’s dogged him since his family

emigrated to the UK from Iran, and proved crucial when

he came to choosing his vocation in life. He considered

carpentry, but thought that this would fail to pull him out

CREATIVE HEAD

39


of his insular ways, so the other option was hairdressing,

a job that would force him to talk and interact, often with

beautiful women. He started at the top, assisting the

legendary Leonard in his Mayfair salon back in the late

’60s, where stars such as Twiggy and Jean Shrimpton were

customers. He must have learned a lot, right? He laughs and

shakes his head. “I worked there for four years and I didn’t

get any training.” When he decided to go it alone, the first

Hari’s on London’s Sydney Street opened with a decidedly

Gothic feel, featuring the contents of a closed church – the

reception desk was a pulpit. He lived above it and, working

with friends, the party often continued upstairs when the

salon doors were closed.

It was a favourite time of his:

“It was new. I was young, I was

ignorant. I mean, I made so

many mistakes!” Whatever he

was doing, he was doing something right – clients included

Bianca Jagger, the Rolling Stones and Debbie Harry.

However, he’s frank about the challenges he faced. “We

were really busy, but I just didn’t make any money, ” he

laughs. “We had a receptionist going away with his boyfriend

every weekend to Paris; somebody else bought a flat. And I

was just working, so busy, and thinking ‘well, I’m surviving’.

It wasn’t until I met my wife that it was all sorted. I owed so

much money left, right and centre and I was really shocked.

And then she went on the reception and within a year I’d

paid it all back!”

“You’re either in the fast lane or

on the hard shoulder – you can’t

choose your speed anymore”

Now with four salons in iconic locations such as the

Kings Road, Ledbury Road, Fulham Road and Parsons

Green, Hari’s manages to blend a cool edge with the more

conservative, traditional blow dry-driven beauty of local

luxe lovers. Each salon has its own vibe and is decorated

with careful thought and a little humour. The most recent,

Fulham Road, is a blooming testament to the move to

sustainable beauty, and with a leaf-laden interior perfect

for Instagram, while the King’s Road salon once used

refurbished telephone boxes and dismembered mannequins

as furnishings and had a resident DJ.

Services have always been innovative, too, and have

garnered huge swathes of

positive press. Treatments

have proved esoteric over the

years, featuring ingredients

from beluga caviar to

nightingale droppings. Hari caused quite the kerfuffle in

2007 with the introduction of a protein-rich treatment that

boasted a surprising ingredient. “I was having dinner with

my kids and my son’s best friend was with us, and his dad

was a farmer. I was talking about how we needed something

in the salon, a treatment, because hair needs protein. I

jokingly said, ‘well, it’s like sperm’. My son’s friend said:

‘My dad has bull sperm because we breed cows’, so his dad

supplied us with the stuff!” The bull sperm treatment got

plenty of attention. “I was getting calls from all over the

world from people wanting to get their hands on it, and I

40

CREATIVE HEAD


#HariSalem

The changing face of Hari’s over four decades

never followed it up. I could have retired!” Today, a CBD oil

treatment is winning over the beauty editors, so it’s clear

that he still knows the power of a gossip-worthy ingredient.

He must have got such a tickle from it all, creating all

that PR rumpus? He looks surprised at the suggestion.

“You have no idea how shy I am, to the point where it is

embarrassing,” he admits. “I was offered the chance to go

on TV so many times. But I just couldn’t sleep. Three, four

weeks prior to the day I was getting freaked out, I wanted to

have a breakdown, forget all about it. So I cancelled. I just

couldn’t do it.”

But despite his selfprofessed

wish to spend time

alone, what radiates from Hari

is a love for the people around

him. So it makes sense that

it’s training his team that has

occupied Hari’s time most

in recent years. “You have

to have a lot of patience and care, and that’s why I never

passed the role on, you need somebody who’s nurturing all

the time,” he explains.

What’s surprising is that everyone on the floor at Hari’s

is self-employed, yet his commitment and investment

in training his staff is unwavering. Isn’t he worried that

employees will soak up all that education, that knowledge,

and take it elsewhere? “Because I trained them from early

on, you get loyalty and you can’t buy that,” he says. And the

“You have no idea how shy

I am, to the point where it is

embarrassing. I was offered the

chance to go on TV so many

times. But I just couldn’t sleep”

thing is, he admits, not many salon owners spend two, three

days a week training people. “I do, and I was taking £1,500

to £1,800 a day on the floor. I mean who would do that? It’s

bonkers. But for me it’s the best investment ever,” he grins.

Now, he offers select long-serving staff a chance to buy-in

to make the business more of a co-op, giving them a reason

to be even more invested in what’s going on day to day.

A cursory glance at Hari’s price list might raise the

eyebrows of those outside of West London, but with the

property prices he admits it’s tough. “Overheads are

phenomenal,” he sighs. “My

rent in Brompton Road [his

previous flagship salon] went

from £132,000 to £301,000.

There’s only so much you can

charge, and you need to give

more and more in terms of

service to justify the price.”

And Hari can point to his

loyal client base for justification – he speaks of cutting the

hair of four generations of one family – and the business is

looking at more sites. But it’s clear that he feels the salon’s

40th anniversary is the right time to move on. Both his son

Lucan and daughter Tassie are now involved in running

the business and there’s also Ellie Freeman, who will

head up staff training (Hari describes her as “just perfect”).

He’s confident that his salons will be in safe hands, leaving

him free to finally relax. A job well done, Hari.

CREATIVE HEAD

41


IT’S ALL CHANGE FOR THE TRENDVISION AWARD 2019! WELLA PROFESSIONALS

IS SHAKING IT UP FOR THE DECISIVE REGIONAL HEATS. WELCOME TO…

#WELLACREATIVE

PART INTERACTIVE SHOW, part competition, the #WellaCreativeRemix

has thrown together some of the most creative minds in the industry with the

hottest colour talents!

Eagle-eyed judges looked on as competitors recreated their looks live before

the catwalk event and reveal of those who made it through to the TrendVision

Award 2019 UK & Ireland Final, which will take place at London’s iconic

Roundhouse on 30 September.

With a brand-new look and feel, the regional heats presented a brilliantly

buzzy atmosphere with a live DJ and demos from show teams D&J Ambrose

and HOB Academy and special appearances from Medusa, KH Hair, DNA

Artspace, P.Kai Hair and more to entertain and inspire the crowd.

REMIXED AND REMASTERED

The looks created during each heat showcased the incredible talent and hair

wizardry from some of the country’s star stylists. With two new categories

for 2019 – Color Artist of the Year and Creative Artist of the Year – the stakes

were high; no-one wanted to let the chance of showing their work at the UK &

Ireland Final slip through their fingers.

Alongside the winners of the Male Grooming and

Runway categories, the four finalists in each heat

will meet in London for that all-important final.

Joined by the winners of the Ireland heat, which

takes place on 19th August, they will compete at

the TrendVision Award 2019 UK & Ireland Final

for the chance to be crowned the Gold winner in

a spectacular evening show at the Roundhouse

in Camden. Congratulations to all the UK

TrendVision Award Regional Winners!

Join us at the

UK & Ireland Final

for one of hairdressing’s

most exhilarating and

entertaining nights of the year.

With spectacular shows from

hair icons, networking, a full

programme of creativity, hair

and fashion and more, it’s

not to be missed

42

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

REMIX

SCOTLAND & NORTH-EAST

NORTH

MIDLANDS

SOUTH

CHECK OUT

creativeheadmag.com

for the full list of

finalists!

Tickets will be on sale in July at wellaeducationuk.com. For more information, call 0845 6018128 or email wellaevents@cotyinc.com

CREATIVE HEAD 43


daze

LEARNING HOW TO BECOME A GREAT EDUCATOR TAKES

YEARS OF PRACTICE, BUT EVERYONE STARTS SOMEWHERE –

AND ALLILON EDUCATION’S TEACHER TRAINING COURSE IS A

FANTASTIC PLACE TO BEGIN YOUR JOURNEY AS AN EDUCATOR

School

WE’VE ALL HAD a moment like it, sat in an audience or

classroom feeling so inspired you’re practically fizzing with

excitement, desperate to start creating… all thanks to a

talented teacher. If you’ve always wanted to become one

of those sources of inspiration, with the audience hanging

on to your every word and returning to their salons full

of excitement, then investing in a course specifically for

educators is the best place to start.

Allilon Education’s Teacher Training course, running

from 23 September, helps to develop stylists’ abilities to

become excellent educators. Whether you’re an experienced

stylist who is new to teaching or you’re looking to develop

members of your team into in-house educators, this four-day

course will leave participants ready to pass on their skills.

Covering demonstration training, presentation skills and

how to teach within a workshop setting, Allilon educators

are on-hand to pass on useful hints and structures to clearly

convey information, while advising on how to be thoroughly

engaging for your audience.

Thanks to a maximum teacher/student ratio of one to six,

participants get crucial hands-on education and attention

from some of Allilon’s top educators. Located at the bright

and airy Allilon Education Academy above the Ena salon

in London’s Holborn, students can enjoy complimentary

refreshments and lunches at local restaurants with their

educators for excellent value-for-money.

Not everyone has the knack for teaching – a mediocre

teacher will simply pass on a technique – but truly great

teachers will inspire, energise and challenge their students.

By developing yourself and your team, you’re investing

in sustainable development and independence to help train

and grow the next generation of stylists in your salon.

44 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

The facts

in a

flash!

ALLILON EDUCATION

TEACHER TRAINING COURSE

23 September

Four-day course

£1,400 (exc. VAT)

Teacher to student ratio of 1 to 6

To book your place, or for more information, call 020 3301 5451

or visit alliloneducation.com/hair-courses

45


ROCKSTAR

BLONDES

DON’T LET ANYTHING STAND IN YOUR CLIENTS’ WAY – LEAST OF ALL

WISHY-WASHY COLOURS. ROCK ON WITH THE LATEST BOLD TECHNIQUES

AND PRODUCTS FROM REVLON PROFESSIONAL

46 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

THE SATISFACTION THAT comes from nailing the perfect

hair colour is equal parts the final look and how the client

feels. Revlon Professionals is dedicated to creating hair

colours and techniques that give you – and your client – the

world at your fingertips.

We’re living in an era of empowerment, where women and

men alike can be whoever they want to be. Take the current

’90s revival – the killer comeback of bold, unapologetic

attitudes and individuality is reaching a whole new

generation. This is today’s blonde – a mix of choppy layers

and multi-dimensional shades that can be personalised to

allow every woman to reinvent herself and go full-on blonde

without fear or reservation.

For this look (pictured opposite), gold and strawberry

blondes were subtly shaped in irregular sections to achieve

a distinctive, iconic look. Revlon Professional’s colour

products have been designed to work together intrinsically

and effortlessly, so you can create colours to suit every

personality. From Revlonissimo Colorsmetique Intense

Blonde colours with delicate reflects to the Nutri Color

Crème 3-in-1 cocktails of colour, care and shine that clients

can take home with them, you’re ready to rock every shade.

For more information on how to rock blondes, call 020 7391 7440 or visit revlonprofessional.com

@revlonprofessionaluk #RevlonProfessional #Blonde #CreateBoldly #LiveBoldly

CREATIVE HEAD

47


Deflect

Add an extra layer of defence against colour

fade. The new MAGN±T line-up from

Revlon Professional is here to repel those

external factors that ruin your hard work

WITH SO MUCH talk about sustainability, the environment and the

damage we’re causing the planet, we can’t ignore the effects that

pollution has on our hair. It’s something that more and more

clients are raising as a concern and being prepared for their

questions can give you the edge.

Skin cells may regenerate but hair shafts don’t. Colour

precision also takes a hit from pollutants, with imprecise

and unreliable results because of damage to the cuticle,

along with dulled vibrancy and exposure to more damage

during colouring.

Which is where the MAGN±T collection from Revlon

Professional comes in – a new and innovative line that

works seamlessly alongside your existing products,

MAGN±T follows years of research into how to offset the

effects of pollution. The innovative Pollupl±x System is

a clever combination of antioxidants, keratin reinforcers

and shielding ingredients that all work together with one

goal: neutralising and repelling the pollutant particles

from hair, reducing the effects of compromised water

quality, reinforcing and shielding the hair fibre to reveal

the best version of your colour results.

So what is it you need to be aware of on a daily basis?

Poor water quality can interfere with colour precision

and performance, and high concentrations of mineral

salts leave hair dull and rough. Microscopic solid pollution

particles also deposit straight from the air onto the hair,

damaging the cuticle and even the internal hair shaft.

And, of course, there’s also the effects of sun radiation – UV

degrades hair colour and damages the hair protein structure,

inducing premature hair ageing.

MAGN±T acts like a magnetic field around the hair to repel

further damage from pollutants while protecting the hair fibre,

allowing your true colour creations to shine through.

CREATIVE HEAD


and protect

CREATIVE HEAD ADVERTORIAL

Colour and lightening

STEP ONE: De-pollute with MAGN±T Anti-Pollution

Neutralizer to fight free radical formation and neutralise

the negative effects of metals on hair.

STEP TWO: Cleanse with MAGN±T Color Lock Repairing

Shampoo to reduce metallic deposits and build-up,

neutralise the negative effects of poor water quality, and

help the inner hair structure recover.

STEP THREE: Protect with MAGN±T Anti-Pollution Daily

Shield, a lightweight daily shield against environmental

aggressors and UV damage until their next wash.

Care services

STEP ONE: Cleanse with MAGN±T Anti-Pollution Micellar

Cleanser to remove external pollutants from hair and scalp

and neutralise poor water effects.

STEP TWO: Moisturise with MAGN±T Anti-Pollution

Restoring Mask, reducing particle deposits and free

radical formation.

STEP THREE: Protect with MAGN±T Anti-Pollution Daily

Shield, a lightweight daily shield against environmental

aggressors and UV damage.

Make a stand against the effects of pollution with Revlon Professional. Call 020 7391 7440 or visit revlonprofessional.com

@revlonprofessionaluk #RevlonProfessional #magnetRP #CreateBoldly #LiveBoldly

CREATIVE HEAD

49


LET THE RIGHT

blondeIN

CREATE AND CELEBRATE BEAUTIFUL BLONDES FOR YOUR CLIENTS WITH THE COMPLETE

PAUL MITCHELL PLATINUM BLONDE COLLECTION

The best innovations come from a need – and we

needed to see more of Paul Mitchell’s excellent Platinum

Blonde Shampoo. Already one of the brand’s bestsellers,

clearly someone over there has been listening

as it has unveiled its latest launch for summer – the

Platinum Blonde Conditioner and Platinum Blonde

Toning Spray – to form a full blonde-perfecting system.

Now blonde clients can enjoy incredible quality at-home

care from start to finish. Paul Mitchell’s commitment to

products that deliver a true blonde with clarity starts with

its innovative lifting products…

50


51

CREATIVE HEAD ADVERTORIAL


HIGHER

calling

WITH FOUR FAST-ACTING LIGHTENERS TO CHOOSE FROM, PAUL MITCHELL

IS ON-HAND TO GIVE YOUR CLIENTS THE LIFT THEY’RE LOOKING FOR

SKYLIGHT

HAND-PAINTING CLAY LIGHTENER

• Ideal for precise, freehand application techniques including balayage

and highlights

• Rice flour and kaolin clay help by forming an outer shell during

processing that doesn’t completely dry-out or flake, allowing for zero

transfer and eliminating the need for foil or non-transfer plastic

• Mixes easily with Paul Mitchell Cream Developer for up to seven

levels of lift

• 100 per cent vegan

LIGHTEN UP

ON- AND OFF-SCALP BLONDING PASTE

• Quick and gentle lift of up to five levels

• Suitable for both on- and off-scalp techniques, especially on more fine and fragile hair

• The light and fluffy texture resists drying and ensures an easy application

52


DUAL-PURPOSE LIGHTENER

AN ON- AND OFF-SCALP POWDER LIGHTENER

• Lifts up to seven levels quickly and evenly

• Natural conditioning agents and oils, including jojoba oil and castor bean, help to retain moisture

• The dust-free encapsulation process helps to buffer the lightening process to reduce damage

• 100 per cent vegan

CREATIVE HEAD ADVERTORIAL

SYNCHROLIFT

AN ULTRA-QUICK BLUE POWDER LIGHTENER

• Exclusive balanced bleach technology gives up to seven levels of lift both quickly and gently

• Mixes to a creamy consistency that resists swelling when applied

• A dust-free, blue-tinted formula which features zero fragrance for a pleasant colouring experience

• 100 per cent vegan

53


FOR THE

OF

love

BLONDE

THE NEW PAUL MITCHELL PLATINUM ADDITIONS KEEP YOUR BLONDE WORK LOOKING CLEAN

AND SERENE FOR LONGER, THANKS TO SOPHISTICATED FORMULATIONS

There are few things more satisfying than creating a perfectly lifted,

bright and brass-free blonde. Clean, neutral and cool blondes

remain hugely popular for 2019, but maintaining such pure

tones are a daily challenge. Protect your colour work between

sessions by encouraging your clients to invest in the right athome

colour care system for their look. Paul Mitchell’s Platinum

Blonde Shampoo has been a winner for many stylists since its

introduction – but why should its powerful platinum toning power

stop there? Complete care comes in the form of the new Platinum

Blonde Conditioner and Platinum Blonde Toning Spray. Forming

a simplifi ed and perfected three-step system to banish unwanted

brassiness, usher in a new era of blonde care. The violet formula

and pigments cool off brassy tones while ensuring hair is radiantly

shiny and deeply conditioned.

PLATINUM

BLONDE

SHAMPOO

This violet-tinted,

colour-enhancing

formula brings out the

best in blonde, white

and silver hair while

softening and adding

shine. 100 per cent

vegan, gluten-free,

no animal testing

PLATINUM

BLONDE

CONDITIONER

Hydrate ends and

keep cool tones

shining through with

this shine-boosting,

colour-enhancing

formula. Gluten-free,

no animal testing

PLATINUM

BLONDE

TONING

SPRAY

Add shine and refi ne

your blonde work

with this conditioning

spray, featuring

shimmery violenttinted

pigments.

100 per cent

vegan, gluten-free,

no animal testing

54


55

CREATIVE HEAD ADVERTORIAL


Recovery


CREATIVE HEAD ADVERTORIAL

TIME

IT’S INEVITABLE THAT SUSTAINED LIGHTENING

CAN TAKE ITS TOLL. AIM TO PROTECT AND

PERFECT WITH PAUL MITCHELL

FOREVER BLONDE DRAMATIC REPAIR

Whether it’s honey-hued highlights or pure, icy

silver, there’s an unavoidable change to hair texture

once lightened. You can use all the bond-protecting

products you like within the salon, but once

your client leaves your chair your work is at

the mercy of their at-home care. Make the

transition that much smoother with Paul

Mitchell Forever Blonde Dramatic Repair. From

weakened strands to dull and lifeless refl ects,

this intensive nourishing spray helps to bring

life back to hair. It's packed with KerActive

protein to restore weak and depleted hair,

while saffl ower oleosomes penetrate deeply

into the hair fi bre to replace lost nutrients and

suppleness. Macadamia nut oil also provides

a welcome boost of hydration for parched hair.

This multi-tasking spray treatment helps with

smoothing, strengthening and replenishing

blondes which look past their best. Colour

safe and paraben free, it’s a simple addition

to clients’ post-wash routine; simply spray

throughout damp hair and dry or style as

normal, and let its anti-static formula give a

soft, smooth fi nish that’s frizz and tangle-free.

WHATEVER BLONDE AMBITIONS YOUR CLIENTS HAVE, HELP THEM ACHIEVE MORE. FOR MORE INFORMATION

CALL 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK

57


58

CREATIVE HEAD


IN ‘POWER TO THE YOUTH’, THE TEAM FROM RAINBOW ROOM

INTERNATIONAL GEORGE SQUARE – INCLUDING 2018 IT LIST IT GUY

PADDY MCDOUGALL – GETS PLAYFUL WITH COLOUR AND TEXTURE

PHOTOGRAPHY BY ALEKSANDRA MODRZEJEWSKA

CREATIVE HEAD 59


60

CREATIVE HEAD


CREATIVE HEAD 61

HAIR Rainbow Room International George Square. MAKE-UP Allana McTrusty. STYLING Rebecca Donaldson


62

CREATIVE HEAD


THE INNOCENTS

IT’S ALL ABOUT KEEPING IT REAL FOR LEEDS SALON TINT, WITH A COLLECTION CENTRED

ON TAKING AN HONEST APPROACH TO CUTTING, COLOUR AND STYLING. URBAN AND

ANDROGYNOUS, IT CELEBRATES INDIVIDUALITY. JUST BE YOURSELF

PHOTOGRAPHY BY XANTHE HUTCHINSON

CREATIVE HEAD 63


64

CREATIVE HEAD


CREATIVE HEAD 65

HAIR The TINT Creative Team. MAKE-UP Abi Hylton


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

League of

GENTLEMEN

CLIPPERS WERE POISED at The Coterie: In Session’s first men’s hair event

at RIDA Studios in East London, where Most Wanted Male Grooming Specialist

Jody Taylor and supremely skilled barber Liam Campbell brought fresh grooming

takes to a captivated audience. Leading style journalist Lee Kynaston played

host, enticing insights and funny snapshots from the pair’s careers. Jody’s work

included a ‘suggestion’ of a mullet, showing how the much-maligned hairstyle

can be reinvented for 2019, alongside grown out, curly curtains. Liam, who started

cutting hair in the British Army, showed off his prowess while creating a loosely

contoured look reminiscent of past footballers and an Indie wave. To round off the

night, Lee set the famous In Session challenge: both Jody and Liam were given

just three minutes to style up a storm and present their translation of a ‘modern

bed head’. Jody’s sweaty, worn-in style was a catwalk-worthy look, but it was Liam’s

dented, pushed-back interpretation that won the audience vote. And after all that it

was time for guests to pick up their free gift – a silver cordless Super Motor clipper

or trimmer generously provided by sponsor BaByliss PRO.

66

CREATIVE HEAD


Jody Taylor and Liam Campbell

Lee Kynaston

CREATIVE HEAD 67


Claudia Merkle

Simon Clarkson

Hilary Hall

Steven Bartlett

PLUGGED IN

Irene Meikle and Trisha Buller

Julie Winchester

THE GOLDWELL AND KMS HUB Network headed to

Sicily and the stunning Verdura resort, where the Kao Salon

Division annual event saw 170 networking business club

members enjoy a variety of inspirational, eclectic speakers

and presentations. Julie Winchester, the new general

manager of Kao Salon Division UK, Ireland and South

Africa, introduced trichologist Trisha Buller and Goldwell’s

head of education, Irene Meikle, who discussed scalp care

and the new Kerasilk Revitalize treatments. Steven Bartlett,

co-founder of Social Change, spoke about disrupting

and updating your social media, while Simon Clarkson’s

workshop on creating high-performance, winning teams

drew on performance psychology principles. The NHF/

NBF’s Hilary Hall spoke about T-level qualifications; art

historian Claudia Merkle made a triumphant return to the

event, before explorer Ed Stafford’s tales of resilience got

everyone fired up. David Drew espoused the importance

of charging the right amount for services, ahead of the

industry panel – featuring Irene Meikle, Beverly C MBE,

Shane Bennett, Martin Crean and Sam Burnett – brought the

weekend to a fruitful conclusion, with added wine tasting!

Mark Giannandrea

of Kao Salon Division

Industry panel

Ed Stafford

68

CREATIVE HEAD


Sean Nolan

D&J Ambrose

HOB Academy

Wella Education

REMIXED,

Remastered

THE ARRIVAL OF the #WellaCreativeRemix featuring

the TrendVision Award Regional Heats at London’s

Grand Connaught Rooms was tinged with sadness

following the tragic loss of HOB Salon’s Sean Nolan only

days before. Sean’s family were in the audience, seeing

his work at a hair show for the very first time, and able

to witness the incredible reaction to his vibrant colour

vision for the HOB Academy looks. The new interactive

format of the show was embraced wholeheartedly by the

guests, who darted between the sections dedicated to

Wella Education, D&J Ambrose, HOB Academy and

DNA Artspace, with a stop to admire Robert Eaton’s

incredible wig and weft work from last year’s Final

as well. Models stepped off the runway and strutted

amongst the crowd, with the opportunity to get up close

and personal and ask questions of the competitors and

stylists. We can’t wait to see who will triumph at the UK

& Ireland Final in September!

FOR A FULL LIST of TrendVision

finalists, visit creativeheadmag.com

Wella’s Jerome Toulza

DNA Artspace

D&J Ambrose

DNA Artspace

CREATIVE HEAD 69


I loved creating this incredible

texture #BlondMe

At a section of the Great Wall

of China restored by Henkel,

on the foggiest day!

#luxevibe #EssentialLooks

#schwarzkopfpro

#TBT winning the

Hair Trend trophy at

#MWIT18

In the

frame

Kevin Kahan, Most Wanted Hair Trend

2018 winner (@allaboutkevinkahan)

and founder of Kevin Kahan in

Belfast, snaps away

Oh, the glamour of it all

#behindthescenes

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Thank you @DenmanBrush

I love my brush even more

Enjoying the sunshine

It must be 7am!

Training with the main man

@neilmct

At the fantastic #EssentialLooks

Frankfurt with my buddy

@dylanbrittainhair

Anthony Cragg exhibition at

the Istanbul Modern

2018

70

CREATIVE HEAD


Don’t try to make

it on your own …

WE’LL MAKE IT SO MUCH

BETTER TOGETHER!

Join us today to get these fantastic

benefits:

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friendly membership team.

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