The Red Bulletin June 2019

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G U I D E

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YT INDUSTRIES

SERIOUSLY

FUN

With humorous ads featuring Hollywood

stars, YT is a company that likes to enjoy

itself. But its bikes are no laughing matter

SEATPOST:

FOX Transfer

Factory

FRAME:

Decoy

Carbon

When YT (Young Talent)

Industries launched in

2007, it had a lot to prove;

a late-to-the-game entry in the

bike manufacturing market, the

German firm was mocked by

the bigger players. But today YT

is a global force, catering to pros

and amateurs alike. Much of this

is down to company founder and

CEO Markus Flossmann, now 43,

who prioritised fun from the

off, and who enlisted the likes of

Christopher Walken and Vinnie

Jones – unlikely advocates for

biking – to advertise his products.

The flash of inspiration that

spawned YT came to Flossmann

during a trip to a dirt-jump park

where the local scene was out in

force but riding around on rubbish

bikes. What if someone could offer

them quality, great design and

a dash of cool at a low price? He

believed there were enough people

out there whose talent would

awaken if they did things right.

For the last decade, YT has

filled that gap, providing bikes at

a reasonable price thanks to direct

marketing. On the way, it has

“We want the

average rider

to have fun

on our bikes”

YT Industries founder

Markus Flossmann

MOTOR:

Shimano

STEPS E8000

BATTERY:

SMP YT Custom,

540Wh

WERNER JESSNER

108 THE RED BULLETIN

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