Business Chief USA June 2019
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ALTERNA<br />
182<br />
himself available to answer questions<br />
on Twitter – even on weekends. “It<br />
makes everyone feel good that when<br />
they have a question, they can ask it,<br />
and they’re going to get an authentic,<br />
honest response.”<br />
BUILDING ON SUCCESS<br />
Having unlocked the cannabis market,<br />
developed the first digital mortgage<br />
and scooped a plethora of awards,<br />
Alterna shows no signs of slowing<br />
down. Over the coming months and<br />
years, the bank will continue to<br />
transform the way it serves its customers.<br />
“The big focus for us going forward<br />
is to really build out our CRM capability<br />
so we can create more intimacy. Then<br />
we want to deliver better content. We<br />
want to improve on the digital dialogue<br />
that can happen with the customer in<br />
terms of chat capability.”<br />
JUNE <strong>2019</strong>
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