Business Chief USA June 2019
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CITY FOCUS | CHICAGO<br />
SAN FRANCISCO<br />
78<br />
S<br />
an Francisco is renowned as Northern<br />
California’s center of commerce, finance<br />
and culture, and this is far from a recent<br />
accolade. In spite of how the city has hosted many<br />
modern advancements in technology, its reputation<br />
as a mecca for innovation goes back centuries.<br />
San Francisco was named in the 1700s after<br />
St Francis of Assisi, a notably astute and valiant<br />
friar with a knack for opening minds and growing<br />
ideas. Even in these early days, the city and its<br />
people demonstrated a flair for energy, prolificity<br />
and aspiration. The patron saint of merchants<br />
and stowaways, among other things, could not<br />
have been awarded a more apt namesake.<br />
If there’s one thing San Francisco does, almost<br />
by instinct, it’s reinvention. Even the devastating<br />
earthquake and fire of 1906 couldn’t hold back<br />
San Franciscans: the city was rebuilt at record<br />
speed, to the specifications of its citizens, who<br />
were eager to get back to their everyday lives.<br />
Since the construction of San Francisco’s<br />
now-famous façade, the city has been a magnet<br />
for emerging trends and grassroots dreams,<br />
welcoming new cultural waves every ten or twenty<br />
years whilst still retaining its eclectic past.<br />
JUNE <strong>2019</strong>