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INSTYLE May-June 2019

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The Magazine for the Hairdressing Professional<br />

<strong>May</strong>/<strong>June</strong> <strong>2019</strong><br />

MENTALLY<br />

READY<br />

THE VOICE OF A HERO<br />

HAIR<br />

WALK<br />

<strong>2019</strong> MBFWA WRAP<br />

WONDERLAND<br />

A COLLECTIVE OF COLOUR<br />

UNDEFINABLE<br />

OUT OF THE BOX MEN’S GROOMING<br />

WATCH NOW


THE UN\ DEFINABLE


Discover SEB MAN, a complete range of hair care, styling<br />

and grooming products, for men who refuse to be categorised.<br />

THE NEW GROOMING LINE<br />

FOR THE UN\ DEFINABLE MAN<br />

Contact your Wella Sales Consultant or call 1300 885 002 to find out more.<br />

www.sebastianprofessional.com/en-GB/sebman<br />

@SEBMANOFFICIAL #UNDEFINABLE


QUEEN OF<br />

TRANSFORMATION<br />

THE NEW HAIR CURLING REVOLUTION


WATCH NOW


the Re Brand<br />

SULPHATE FREE & PARABEN FREE . VEGAN FRIENDLY<br />

Enriched with Coconut,<br />

Rice, Aloe & Pear,<br />

the NAK Signature range<br />

is a luxurious blend of<br />

naturally vegan extracts<br />

which deliver a healthy<br />

dose of active botanicals<br />

to return softness, shine<br />

& lustre to all hair types.<br />

WATCH NOW<br />

14 SMALLWOOD PLACE MURARRIE QLD 4172 AUSTRALIA . T +61 7 3899 9133


NOT TESTED ON ANIMALS . AUSTRALIAN MADE & OWNED<br />

INFO@NAKHAIR.COM.AU . NAKHAIR.COM.AU .<br />

NAKHAIR


DISCOVER A WORLD OF COLOURING POSSIBILITIES<br />

Discover our innovative colouring range, with Collage, Gloss and Chroma, including the K.Blonde lightening system.<br />

A world of endless colouring possibilities with shine, protection and intensity for all hair types.<br />

New Aura Smoothing Treatment System, now available.<br />

@lakmecolour #lakmecolour<br />

Exclusively distributed by Haircare Australia. For stockist enquiries call 1300 437 436 or visit haircareaust.com


GET INSPIRED BY<br />

“<br />

We are in love with Lakmé at Telleish for<br />

so many reasons. The colours themselves<br />

are vibrant, shiny and true to tone.<br />

Most importantly Lakmé's ethical<br />

values align directly with ours.<br />

”<br />

Telleish Hair Studio<br />

WATCH NOW


33<br />

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EDITOR<br />

Cameron Pine<br />

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Copyright © <strong>2019</strong> - BHA MEDIA.<br />

FROM THE EDITOR<br />

Why we behave the way we do, and where our values<br />

come from all stems from our upbringing. How we deal<br />

with situations is a learnt behavior, not an inherited<br />

one, and while there is a lot of talk around how different<br />

generations learn, at the end of the day people are people<br />

and it’s up to us to shape the outcome we want- as best we can. When we<br />

are closed off to learning or bettering ourselves, every other element of<br />

success in our lives becomes limited. When we think we know everything,<br />

we have limited success and we create attitudes and beahviour around us<br />

that is exactly the same – one dimensional.<br />

Heart is the most powerful quality that a leader can have but the heart<br />

often gets lost behind all the expectations involved with being a leader -<br />

and let’s not even get started about the shrinking ability for individuals<br />

to take criticism. It’s little wonder why many leaders are left feeling<br />

frustrated, especially in a salon business. Without the leaders in our industry who give tirelessly, where<br />

does the future of our industry lie? It’s a scary reality for some if we solely leave it up to the Instagram<br />

generation where notoriety takes precdence over the sharing of real knowledge. We need experience<br />

through various generations all connecting and sharing to keep us going.<br />

Often the problem with our ability to learn goes back to our parents and how they addressed<br />

motivation, success and failure to name but a few – whether we like to admit it or not. We may all believe<br />

we’re a good parent or leader but sometimes pressure, expectation or unnecessary praise is what causes<br />

problems later on as young adults, making their ability to survive in a work environment compromised.<br />

I was listening to a speaker named Matt Church recently and he spoke about how the toughest thing<br />

about school is the parents. “All kids need to succeed are six words like, 'I love to see you play' after a game<br />

and not words relating to why they won or lost or what other 'idiot' on the team may have done wrong”<br />

Matt said.<br />

Observe behavior at sporting matches from parents and you’ll no longer wonder where some children<br />

get their values from. We live in an aggressive world where everyone is trying to blame someone else and<br />

wants to come out on top, but for those of us who are true leaders, the care for all of these power games is<br />

very little. “Sport makes a nightmare of parents – the best achievements are through encouragement and<br />

not through competitive demand.”<br />

It’s common for the grandparent to have a close bond with their grandchild because they don’t put a<br />

competitive expectation on the child, they simply love being around them and create a strong relationship<br />

through neutral encouragement. This allows for a mutually respectful partnership where expectations<br />

are clearly set out and there is no egotistical agenda when you just want to be a proud parent. What really<br />

should be the focus is encouraging a child to create a healthy, reflective understanding of situations.<br />

Parents who think their child is ‘special’ or give praise for things we really should consider as ‘normal’<br />

or those who create the culture of comparison or try to blame someone else, generally create adults<br />

that later in life can’t handle failure or success and have a very limited ability to change. Yes, this is a<br />

generalisation and there’s no denying being a parent is the hardest job on the planet, but creating a neutral<br />

bond where you don’t give unnecessary praise or create a critical atmosphere towards a child is proven<br />

to increase their chance to succeed as an adult. Don’t get me wrong, this is very different to discipline –<br />

discipline is required all the time but support needs to be shown in so many different ways.<br />

In the early stages of a hairdresser's career, we are, in many cases, presented with teens who are needing<br />

guidance. It's sometimes too late to turn their attitudes around but what we can work on is understanding<br />

their mental health the best we can, regardless of the values that they were exposed to from a young age.<br />

Sick days, no shows, text messages to say they’re not coming in, these are all realities that every employer<br />

faces – it’s one of the hardest and most often overlooked aspects of running a business.<br />

Creating an enviable culture in the salon that requires team players and a strong work ethic can be<br />

achieved and is essential to future success. There’s no such thing as a work life balance anymore, it’s a<br />

work life blend, we are all on 24/7 so if your culture is not working for you from a professional sense, it’s<br />

also important to look at your interpersonal relationships and try to coach your staff to ensure they are<br />

being the best versions of themselves every day.<br />

Celebrating the diversity in your business but with a shared value culture is a recipe we need to remind<br />

ourselves of every day.<br />

Cameron Pine, Editor<br />

INEDIT<br />

@instylehairmag<br />

www.twitter.com/styleicons_aust<br />

www.facebook.com/<strong>INSTYLE</strong>styleicons<br />

<strong>INSTYLE</strong> 11


Tabatha Coffey<br />

9,000 + Hair Professionals<br />

200+ Leading Brands<br />

50+ Stage Shows<br />

40+ Education Sessions<br />

2 Prestigious Evening Events<br />

Candy Shaw<br />

WATCH NOW<br />

Get your tickets at<br />

hairexpoaustralia.com<br />

Jen Atkin<br />

In collaboration with<br />

Meet Our International Headliners<br />

Official Colour Partner<br />

Official Styling Tool Partner<br />

Official Scissor Partner


CONTENTS<br />

ON THE COVER<br />

51 Mercedes Benz Fashion Week Australia<br />

60 Session To Wonderland<br />

78 ghd oracle<br />

86 Session Undefinable<br />

REGULARS<br />

14 Upfront Industry Happenings<br />

76 My Way Free Rein of Style<br />

116 The Edit Craig Smith<br />

118 The Edit Katy Reeve<br />

120 INhair Product Launches<br />

137 INbeauty Beauty News<br />

138 INbeauty Hyaluronic Acids<br />

139 INbeauty Living Coral<br />

140 INsalon Tools and Accessories<br />

144 INbusiness Big Mistakes<br />

145 INbusiness Text Me<br />

146 INbusiness SEO<br />

ONSTAGE<br />

26 Matrix Collective Competition<br />

30 Goldwell MBE<br />

32 Australian Hair Fashion Awards<br />

36 Hair Expo Finalists<br />

38 Andreja Pejić<br />

40 Aveda Colour Harmony<br />

42 Real Talk Speakers<br />

FEATURES<br />

44 Jose Bryce Smith for O&M<br />

46 Damien Rinaldo for L’Oréal Professionnel in Paris<br />

49 INconference Kérastase Bali Summit<br />

58 Richard Kavanagh<br />

59 Haircare Australia Business Summit in Noumea<br />

80 Parisian Luxe Plush by Comfortel<br />

82 LoveFest by Joico Color Intensity<br />

96 Treatment Feature Goldwell Kerasilk Revitalize<br />

98 Treatment Products<br />

104 Session Meet the Streeters<br />

112 Allure Hair and Beauty X Lakmé<br />

114 The Loyal Brew<br />

115 INcollection Nude by milk_shake<br />

126 NAK Re-Brand<br />

132 Dyson Hair Science Event 2.0<br />

133 Fudge Headpaint<br />

134 Wendy Gunn Wisdom<br />

136 Bryan Thomson Dipalma X Natulique<br />

142 Terry Hawkins<br />

104<br />

51<br />

86<br />

48<br />

104<br />

118


UPFRONTIndustry Happenings<br />

AHFA AUSTRALIAN<br />

HAIRDRESSER OF THE<br />

YEAR COLLECTION<br />

CRAIG SMITH TOOK to the<br />

stage to accept the pinnacle<br />

trophy for Australian<br />

Hairdresser of the Year at<br />

the Australian Hair Fashion<br />

Awards (AHFAs), as judged by<br />

some of the most iconic names<br />

in British hair.<br />

Winning the award for<br />

the first time, Craig’s speech<br />

spoke to the power of quiet<br />

persistence, particularly as<br />

he has been nominated for<br />

the title every year since<br />

2014. His powerful Enigma<br />

collection won him his first<br />

ever Australian Hairdresser<br />

of the Year title, after dual<br />

Artistic Team wins in 2016 and<br />

2018 and his first ever prize of<br />

Queensland Hairdresser of the<br />

year in 2011.<br />

Check out Craig’s collection<br />

and other winning images on<br />

Styleicons.<br />

14 <strong>INSTYLE</strong><br />

COLLECTION CREDITS<br />

Hair: Craig Smith | Photography: Andrew O’Toole<br />

Makeup: Kylie O’Toole | Fashion: Mel Nixon


UPFRONT<br />

WELCOME THE LAUNCH OF MR MUK<br />

MUK HAIRCARE HAS A long and storied history with men’s hair,<br />

and a new chapter has emerged by way of Mr Muk. The brand has<br />

championed men’s hair for 14 years with iconic men’s grooming<br />

products, and it was heralded recently, as their hard Muk Styling Mud<br />

won at the Australian Hair Industry Awards in the Category of best<br />

Styling Product. Mr Muk extends on this ethos, offering trending,<br />

savvy, barber exclusive men’s hair products.<br />

The collection is comprised of 11 authentic grooming products<br />

for men, with 7 styling products, 3 shampoos and 1 beard oil. The<br />

products are PETA approved, with total exclusivity for barbershops,<br />

and 100 per cent money back guarantee if this distribution ever<br />

changes and opens to unisex salons or retailers. It’s packaged in chic<br />

matte black and glass jars, with a luxe, uniform fragrance across the<br />

products. The range is offered as a clean, modern product line, best<br />

suited to dapper, discerning male clients.<br />

www.mukhair.com<br />

REDKEN<br />

LAUNCH ALL<br />

NEW COLOR<br />

GELS LACQUERS<br />

WELCOME COLOR<br />

GELS Lacquers<br />

from Redken, a newly<br />

launched innovation<br />

that reinvents liquid<br />

colour. The fashionfocused<br />

hues are<br />

made specifically for<br />

the creative colourist<br />

(so you, probably),<br />

built to facilitate<br />

trends, embrace fashion and release your artistic potential.<br />

The permanent liquid hair colour offers high saturation<br />

and shine, connecting to the brand’s other products with the<br />

most one-to-one Shades EQ refresh formulas for Zones two<br />

and three. Beyond the science, recently announced Victoria’s<br />

Secret angel and Redken muse Leomie Anderson fronts the<br />

creative and high-fashion launch.<br />

Described as being anchored by a ‘permanent heart’, the<br />

formulation allows for 100 per cent colour coverage, precise<br />

application and simple technique work with its covetable<br />

gel texture.<br />

Building on Redken’s extensive range, the tones 100 per<br />

match their iconic Shades EQ line, act as a conditioning tool<br />

and are pH balanced for maximum hair integrity.<br />

The collection extends to 57 shades, including clear,<br />

becoming your ideal artistic palette, and showcasing a full<br />

fashion portfolio perfect for creative techniques. This fashionforward<br />

campaign is headlined by Leomie, Teddy Quinlivan<br />

and Leigh Lezark.<br />

www.redken.com.au<br />

EVY PROFESSIONAL<br />

NAME NEW EVY<br />

PRO STARS<br />

EVY PROFESSIONAL’S<br />

AMBASSADOR Team<br />

continues to grow, with<br />

the appointment of allnew<br />

EVY PRO Stars that<br />

will aid in catapulting the<br />

hair tools and product<br />

company even further.<br />

Welcome these new faces<br />

and names to the squad:<br />

Owner and Artistic<br />

Director of Chroma Hair<br />

Studio and Australian<br />

Design Team Member for<br />

Matrix, Kim Astropalitis,<br />

Steph Meyer, owner of<br />

Steph Meyer & Co in St<br />

Kilda and Marie Ricupito, Director of Debarge Hair & Caffe and<br />

Matrix Australian Design Team Member.<br />

The trio love the brand’s patented Japanese mineral technology,<br />

with each tool featuring the feature 32 natural negative iongenerating<br />

minerals. This unique blend of post-volcanic minerals<br />

injects hydration and moisture into the hair during styling, for<br />

smoother, shinier and healthier results. The 1.5” iQ-ONEGLIDE<br />

iron, E-CURL, INFUSALITE hair dryer and e-smooth Organic<br />

Solutions stand out as must-have tools and products on the new<br />

ambassadors’ lists.<br />

www.evyprofessional.com.au<br />

<strong>INSTYLE</strong> 15


UPFRONT<br />

<strong>2019</strong> AUSTRALIAN HAIR INDUSTRY AWARD<br />

WINNERS NAMED<br />

THE AUSTRALIAN HAIR Industry Awards (AHIAs)<br />

have come and gone for <strong>2019</strong>, naming a flurry of talented<br />

Australian winners in front of 650 guests in the Gold<br />

Coast. As MCed by Will Fennell and opened by the festival<br />

inspired Laserman show, this event honoured the best<br />

of the best in business within our stellar hairdressing<br />

community across 29 categories.<br />

With plenty of dancing, an official after party and<br />

celebrations galore, the worthy winners took the<br />

celebrations to the highest level. Head to Styleicons to see<br />

the full list of inspiring winners.<br />

AVEDA UNVEILS<br />

NEW ‘NO WASH’<br />

PRODUCTS<br />

ECO-FRIENDLY<br />

JUGGERNAUT AVEDA HAS<br />

LAUNCHED an all-new No<br />

Wash category, with brand<br />

new products that cleanse<br />

the hair without the<br />

need for ever-precious water. Welcome the all new Rinseless Refresh<br />

Micellar Hair & Scalp Refresh and the Heat Relief Thermal Protector &<br />

Conditioning Mist, made to encourage water conversation as is in line<br />

with the brand’s DNA and all important Earth Month, which takes<br />

place every April.<br />

The Rinseless Refresh Micellar Hair & Scalp Refresh has been<br />

developed using micellar technology and naturally-derived styling<br />

polymers to instantly refresh hair and cleanse the scalp, with no water<br />

necessary. The colour safe formula provides a lightweight, flexible hold<br />

to reshape waves and curls between shampoos, also imbuing hair with<br />

a fresh and bright floral-citrus aroma.<br />

Also new is the Heat Relief Thermal Protector & Conditioning<br />

Mist, which is vegan, silicone-free and 97 per cent naturally derived,<br />

offering conditioning properties without the need for water and<br />

protecting against heat during styling. The product protects up to 230°C<br />

and wraps hair with softness and movement, courtesy of a plantpowered<br />

blend of certified organic jojoba and sunflower seed oils.<br />

www.aveda.com.au<br />

MIG TRAINING LAUNCH THE CRAFT EXPOSED<br />

WELCOME A NEW education package from MIG, titled<br />

The Craft Exposed, and made as a method to train trainers<br />

themselves via workshops and video tutorials aimed at<br />

salon trainers and seniors. The professional development<br />

program offers cutting and training skills, as well as<br />

important trends and tricks to elevate their team and keep<br />

them on the front line of education. The program ensures<br />

methodology is consistent across the board.<br />

The program showcases skills that pertain to the craft<br />

of cutting, such as layered, solid and graduated cuts, in<br />

full day workshops, and online, step-by-step resources.<br />

The first workshop was held in Match and conducted by<br />

managers from Epic Hair Designs, Pia Jeffries of Essentail<br />

Glamour, Shella Thornton of Clippy T’s Barbershop, Rose<br />

from Dorothy Jean Hair and Sandy from Sueshel Hair &<br />

Beauty, teaching technical skills and leadership qualities<br />

to rousing feedback. Classes in July and November are to<br />

follow, and students have so far found the course clear, easy<br />

to understand and extremely salon relevant.<br />

www.migtraining.com.au<br />

JOICO NEW NATURAL WARM LUMISHINE HUES<br />

A COLLECTION OF new products, titled the Repair+ Permanent<br />

Crème, Demi-Permanent Crème Color and Demi-Permanent Liquid<br />

Shades, are here from Joico, all within a palette of natural warm hues<br />

in flattering, radiant shades of sand, sable, bronze and other tones.<br />

The Natural Warm Series prides itself on creating glowing, healthy<br />

looking hair, with luminous nude tones. The Permanent Crème Color<br />

delivers up to two times the shine, replenishes and restrengthens hair<br />

for less breakage, seals in moisture, softness and shine and focuses on<br />

colour longevity and vibrancy as well.<br />

The DD Dimensional Deposit Demi-Permanent Crème Color also<br />

delivers in terms of shine, strength and overall hair health, with<br />

nourishing protection for up to 30 shampoos. This gentle product<br />

is ammonia-free and a total colour and health focused must-have.<br />

The Demi-Permanent Liquid Color continues this trend with an<br />

ammonia-free, pH-balanced formula, ideally made for drip-free<br />

bottle application, with a versatile development that can correct,<br />

glaze, gloss and blend grey hair.<br />

The technology is committed to never sacrificing hair health in the<br />

pursuit of rich colour, and ArgiPlex technology is the key ingredient<br />

that makes this a reality.<br />

www.joico.com.au<br />

16 <strong>INSTYLE</strong>


ONCE YOU TRY<br />

BLACK<br />

YOU’LL NEVER GO BACK!<br />

The Original & Best Pop-up Foil<br />

in Australia continues to innovate<br />

NEW<br />

WATCH NOW<br />

HOW FOXTEL CAN IMPROVE YOUR BUSINESS<br />

THE WAY YOU cater to your clients is the true meaning<br />

of luxury, and offering them entertainment on the salon<br />

floor can be a part of that. Foxtel offers a plan for small<br />

businesses that can create a dynamic atmosphere for both<br />

clients and staff, as well as a musical solution to be built into<br />

your brand.<br />

Available as a smart addition in the reception area, on the<br />

floor or in the back room for the staff to enjoy on breaks,<br />

this business plans ensures a relaxing, informative and<br />

entertaining solution across your salon business.<br />

Foxtel’s Business Premium Plan offers something for<br />

everyone, with drama, entertainment, music, kids program<br />

and sport, catering to any type of business and salon.<br />

Whether your barbershop floor could add atmosphere with<br />

the game on live TV, your business clientele would enjoy<br />

keeping up with the news on their lunch break, your clients<br />

require a distraction for the kids, or music channels would<br />

provide the ideal vibe for your salon, there’s so much on<br />

offer with Foxtel for salons.<br />

Another option is Foxtel Music, which provides<br />

background music to energise your salon. The service<br />

is simple and curated for commercial use, offering an<br />

innovative audio/video subscription music solution for<br />

your business. The smart music features creates an ideal<br />

atmosphere for your space, with curated stations from<br />

the world’s music collection, as well as easy installation,<br />

screened content to remove any inoffensive material from<br />

your business and updating stations that avoid repetition.<br />

The program can cater to your staff and clients based on<br />

time of day, tailor your business promotions through an<br />

efficient self-serving messaging interface and be zoned<br />

differently for alternate parts of the salon. The system can be<br />

personalised completely, becoming a key cog in your salon<br />

brand identity.<br />

www.foxtel.com.au<br />

Glide’s NEW POP-UP<br />

FOIL is now BLACK<br />

• Works like a box of tissues<br />

• Cuts time in half<br />

• 210 sheets<br />

• Embossed nonslip<br />

2 FOR $ 22.95<br />

210 sheets normally $15.95 each • 2nd only $7<br />

Check out our current PROMOTIONS<br />

and find your nearest<br />

GLIDE WHOLESALER at<br />

www.glidehairtools.com.au<br />

Head Office: 02 8730 8847<br />

www.glidehairtools.com.au<br />

QR reader for your<br />

nearest wholesaler.


UPFRONT<br />

KMS HOST WEEKENDER EVENT<br />

KMS INVITED STYLISTS from around the country to<br />

SUNSTUDIOS in Sydney for a Weekender event, with<br />

an international line up and 24 hours for those guests to<br />

truly inspire all attendees. The KMS Guest Artist Line Up<br />

comprising Daniel Bruns (Berlin), Claire Wilson (London),<br />

Ali Holmes (Sydney) and Emily Olsson (Melbourne)<br />

educated in styling and cutting, while also introducing<br />

the group to new brand innovations for <strong>2019</strong> and 2020<br />

and training in backstage styling secrets ahead of<br />

fashion Week.<br />

The rooms were themed as KMS’ inspiration cities<br />

(Miami, Cape Town and Copenhagen), while other studios<br />

educated in hands on styling and cutting workshops with<br />

local and global brand artists.<br />

Carrying on the international theme, delegates parties<br />

on a Hamptons style boat on the Sydney harbour, finishing<br />

with a dazzling fireworks show.<br />

www.kmshair.com<br />

DYSON TO HOST NATIONAL ROAD SHOW<br />

DYSON’S TALENTED AMBASSADOR team have education dates in Perth,<br />

Melbourne and Sydney, and tickets are officially on sale for this exclusive<br />

industry event as the team. The enticing Roadshow dates are listed as<br />

Perth on <strong>May</strong> 27, Melbourne on August 26 and Sydney on November 11.<br />

Secure your tickets for this once in a lifetime education opportunity.<br />

The legendary educators you’ll be learning from include Australian<br />

hair royalty and award winners such as Renya Xydis, Jayne Wild, Frank<br />

Apostolopoulos, Joey Scandizzo, Damien Rinaldo and Peter Thomsen.<br />

The all star team recently joined together backstage for the first time<br />

at the Australian Hair Fashion Awards, enthralling the crowd with a<br />

fashion-centric performance anchored by glitter, pops of fuchsia, weaving<br />

techniques and gravity defying shapes.<br />

The Road Show will teach top-tier skills and techniques to achieve the<br />

latest trends with the Dyson Supersonic hair dryer professional edition<br />

as well as the all-new, diverse Dyson Airwrap styling tool. These award<br />

winning tools are the hairdresser’s best friend on stage, in salon and on<br />

set, elevating the creativity, skills and careers of hairdressers globally.<br />

There’s no one better to teach these talents than this unparalleled group of<br />

educative stars.<br />

www.eventbrite.com.au/o/dyson-australia-18524576642<br />

AVEDA AND ELYSE KNOWLES CREATE TOTE<br />

BAG FOR A CAUSE<br />

EARTH MONTH TOOK place through April<br />

and Aveda continued to use this time to ramp up their<br />

eco-conscious efforts even more than usual. The brand<br />

and their ambassador, Elyse Knowles, have created a tote<br />

bag with 100 per cent of the price of the product purchase<br />

going to charity partner WaterAid, which provides clean<br />

water to the less fortunate. More specifically, the full $30<br />

from every purchase will go to obtaining clean water for<br />

communities in South India region of Andhra Pradesh.<br />

Aveda has raised over $60 million in Earth Month<br />

donations since 1999, with clean water being their charity<br />

of choice for over a decade.<br />

This year, funds are being raised with the tote bag<br />

designed by Elyse, and made with one of the world’s<br />

fastest growing plants and biodegradable resources,<br />

bamboo. The design features symbolic tributes to the<br />

earth, water and Aveda’s mission to ‘be the change’.<br />

www.aveda.com.au<br />

SCHWARZKOPF<br />

PROFESSIONAL<br />

LAUNCHES BC FIBRE<br />

CLINIX RANGE<br />

THE TREND FOR<br />

personalisation continues<br />

to dominate the hair market<br />

and Schwarzkopf Professional’s<br />

latest launch embodies this<br />

growing trend by providing<br />

unique haircare solutions for<br />

every conceivable need. Media<br />

and influencers were invited<br />

to Blown Lux in Barangaroo to<br />

experience firsthand the new BC<br />

Fibre Clinix range, with a wash<br />

and a blow dry using the new<br />

products, personally picked for<br />

each individual hair type.<br />

Before guests were led to<br />

the basin to have their tresses tended to, Schwarzkopf Professional<br />

marketing manager Nathan Gorman, education manager Patrick<br />

Fitzpatrick and Melbourne educator Dario Mastronardi gave a<br />

presentation that explained the science behind the new products.<br />

They said the range was inspired by the latest skin care ingredients,<br />

formulated using the most advanced technologies and skincare<br />

components such as keratin, collagen and hyaluronic acid, all known<br />

to be a vital part of healthy hair.<br />

Made using a patented Triple Bonding Technology, which builds<br />

new bonds by creating a 3-dimensional network inside the hair fibre,<br />

they explained the technology increased elasticity and resilience,<br />

leading to hair that was up to 10 times stronger.<br />

www.schwarzkopf-professional.com.au<br />

18 <strong>INSTYLE</strong>


LUXURY<br />

KERATIN<br />

SMOOTHING<br />

TREATMENT<br />

CLASSIC AND<br />

NEW NATURAL<br />

APPLICATION<br />

VALE TIMOTHY PAYNE<br />

THE HAIRDRESSING INDUSTRY is mourning the sad passing of Timothy Payne,<br />

who founded Excellent Edges over 30 years ago and was personally renowned for<br />

his over six foot stature, distinctive British accent and inimitable personality. He<br />

quickly became known locally in Melbourne and nationally for his exceptional<br />

tools and infectious persona decades ago, and rose to become a prominent in<br />

figure in Australian hair.<br />

Tim began his career in importing and repairing scissors, but always dreamed<br />

of manufacturing his own, leading to the creation of the iconic Excellent<br />

Edges brand the industry knows today. The business revolutionised education,<br />

conducting workshops solely dedicated to the tools, and changing the way people<br />

thought about scissors. Through his ambition, strong work ethic and passion<br />

for scissors, Tim expanded the business to a global market, including the UK<br />

and Europe.<br />

Tim leaves behind a loyal and ever-growing team at Excellent Edges, all of<br />

whom he helped tremendously with opportunities in the industry and supported<br />

personally as well.<br />

He is remembered as a pioneer and an innovator, changing the craft of cutting,<br />

improving these technical skills with tools through education and widening the<br />

mental approach to scissors, which led to better hairdressing. The Excellent Edges<br />

team particularly reminisces on his wild ideas, bold persona and endless hilarious<br />

quotes. He was a fearless leader, a career builder and a feature in the office, paving<br />

the way, emboldening his staff and entertaining all at once. The industry will miss<br />

him and continue to hold his legacy with high regard.<br />

Our thoughts are with the Excellent Edges family at this terrible time.<br />

CLASSIC<br />

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• FRIZZ FREE • SMOOTH<br />

• INCREDIBLE SHINE<br />

• SUPER QUICK STYLING<br />

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EVALUATION KIT<br />

JUST $75<br />

02 9489 7776<br />

sales@trichovedic.com.au<br />

trichovedic.com.au<br />

trichovedic @trichovedic<br />

VISIT US HAIR EXPO STAND F119


UPFRONT<br />

NATULIQUE DEBUT ROOT LIFTER VOLUME TONIC<br />

NATULIQUE IS DOING their part in fighting flat, tired<br />

and dull hair with their new Root Lifter Volume Tonic<br />

which is enriched with a vitamins and natural ingredients.<br />

Aloe Vera Leaf Juice, Bilberry Fruit and Olive Leaf Extract<br />

reduce itchiness and dandruff, improve blood and oxygen<br />

flow to the follicle of the hair, boost collagen and enhance<br />

hair growth.<br />

The tool is suited to everyday use with a lightweight<br />

formula, for natural looking results both in the salon or as<br />

a retail option. The tool incorporates a natural enhancer in<br />

the tonic to lift the roots after only a few pumps, drying<br />

down to create the base of a voluminous, flexible and longlasting<br />

style.<br />

www.natulique.com.au<br />

FOIL ME<br />

ANNOUNCE<br />

NEW US<br />

AMBASSADOR<br />

AUSTRALIAN<br />

FOIL BRAND FOIL<br />

Me continues to<br />

expand its global<br />

presence, now naming<br />

a blonde and balayage<br />

expert from Utah,<br />

Evan Stowers, owner<br />

of Desert Lounge<br />

Salon, as their US<br />

brand ambassador.<br />

“I don’t remember<br />

when I first found Foil<br />

Me but something<br />

about them intrigued<br />

me. I think it was the embossing; the idea that people were innovating<br />

a foil to help prevent slipping was cool to me,” Evan said. “Two years<br />

later and I haven’t looked back, which has included the development<br />

of The Desert Lounge’s own custom-foil!”<br />

“I love the fact that a company is working to help stylists improve<br />

their colouring services, and I love that the owners, especially<br />

Emily, are so real and genuine,” he continued. “It was so easy to<br />

communicate with them from the get-go. They were also so easy and<br />

fun to work with in the creation of our custom foils. I feel like we<br />

connect on a very real level. I like that they think I’m good at what I<br />

do and are so encouraging.”<br />

www.foilme.com.au<br />

ORIBE AND HOT TOOLS STYLE PARIS<br />

GEORGIA SHOW<br />

FREDS IN PADDINGTON played host to a luxury, trending<br />

show from Paris Georgia, and stellar brands Oribe and<br />

Hot Tools, both distributed by Rogue Beauty, had the hair<br />

looks sorted.<br />

Aussie hair queen Paloma Rose-Garcia, salon owner of<br />

local salon PALOMA, was the hair director for a show that<br />

prized individuality within a more specific aesthetic.<br />

“For the Paris Georgia presentation they had a beautiful<br />

casting of half professional models and half personalities,”<br />

Paloma explained. “Wiith this in mind it inspired me to<br />

keep the diversity running through the hair direction.”<br />

“We had two general feels – one polished, high shine<br />

and sleek, and one textured matt, fly away and strong in<br />

shape but we enhanced the girls’ natural hair disposition<br />

for both,” she continued. “Oribe Matte Waves + Apres<br />

Beach were my go to for the textured look. Royal Blow<br />

Out, new Power Drops and Shine Reflecting Spray were<br />

my go to’s for the sleek look.”<br />

www.roguebeauty.com.au<br />

QUE ACADEMY<br />

LAUNCH NEW<br />

WORKSHOP IN<br />

MELBOURNE<br />

MONIQUE MCMAHON<br />

AND QUE Academy<br />

unveiled their 4-Step<br />

Colour Method in a<br />

workshop in Melbourne,<br />

inviting hair legends Frank<br />

Apostolopoulos and Carl<br />

Keely along to share their insights in a Q and A, and facilitating a<br />

look and learn, consultation class and practical workshop.<br />

“Today I really wanted to share the 4-Step Colour Method that<br />

I have been implementing for a few years now,” Monique said.<br />

“This method will give every salon and colour bar the strength<br />

to improve their turnover and give their clients 100 per cent<br />

satisfaction every time. The class is perfect for all levels and ideal<br />

for business owners who want to elevate their colour business,<br />

increase their turnover and create a language and culture within<br />

their team environment to strengthen colour.”<br />

Monique conducted the class alongside QUE Academy creative<br />

director Taylah Jones, offering a 360 approach to colour to<br />

students that ranged from colourists, to salon owners and<br />

freelances. The major skills shown included foiling through the<br />

mid section of the hair, hand painting and free style colour around<br />

the hair line and front sections.<br />

Frank and Carl were an obvious highlight, as their intimate Q<br />

and A delved into topics of business success and growth, being a<br />

boss and salon owner, team building and creating a positive team<br />

culture, competition tips and building a brand.<br />

www.quecolour.com<br />

20 <strong>INSTYLE</strong>


WATCH NOW<br />

+ 61 3 8790 4230 [8) info@natulique.com.au Q www.natulique.com.au


UPFRONT<br />

Q&A: SHEREE KNOBEL<br />

SHEREE KNOBEL AND BIXIE Colour are<br />

on a very steep incline, with a social<br />

media following of tens of thousands<br />

of followers, her recent announcement<br />

as the Australian Hair Fashion Award<br />

Influencer of the Year and major<br />

happening with her work as a Redken<br />

artist. We grabbed a few minutes with<br />

this blonde expert and social media<br />

mogul to disover her insights.<br />

<strong>INSTYLE</strong>: Your recent Monday Night Live<br />

on @5thAvenueAustralia was all about<br />

Shades EQ, and we understand this year<br />

mark’s SEQ 30th Birthday! Tell us why you<br />

love this product and how you were first<br />

introduced to it.<br />

Sheree Knobel: Many years ago, I<br />

was lucky enough to shadow Tracey<br />

Cunningham, owner of the iconic Meche<br />

salon, in Los Angeles. I had been obsessing<br />

over her colour for a long time, and while<br />

I was working with her I realised that<br />

Shades EQ played a big part in her work. I<br />

could not believe the shine and the tones<br />

Tracey was producing.<br />

IN: You're well known for your blondes<br />

and color correction. How has Shades EQ<br />

changed your color business?<br />

SK: Thank you! The beauty of Shades EQ<br />

is that it doesn’t break the natural base<br />

colour and expose warmth, it blends with<br />

the natural tones of the hair and, taken<br />

together, these features allow my clients<br />

to avoid regrowth and demarcation lines.<br />

The gentle acidic pH level of Shades EQ also<br />

means my clients can change their colour<br />

more regularly (guilt-free!). The product<br />

adds colour and sparkling shine and grows<br />

out seamlessly.<br />

IN: You were recently in New York working<br />

on some very exciting collaborations<br />

with Redken Exchange, what can we look<br />

forward to seeing in the coming months?<br />

SK: New York was fantastic. I was lucky<br />

enough to play with some of the new<br />

Shades EQ tones, which are launching<br />

towards the end of <strong>2019</strong>. Some of these<br />

new tones are bound to become Australia’s<br />

most-loved. I also tried the new Shades<br />

EQ 010 levels, which will make an already<br />

easy-to-use product even easier. We will<br />

no longer have to dilute up to a 10 level.<br />

IN: What editorial/education experience<br />

have you been a part of recently?<br />

SK: Blondage Army team, Get Inspired, my<br />

visit to New York.<br />

IN: What skills, trends or techniques are<br />

you seeing as being major in <strong>2019</strong>?<br />

SK: Foils are making a come back. The<br />

rise of balayage brought with it a focus on<br />

colouring the mid-lengths and ends, but<br />

now we are going back to more colour at<br />

the root. Big bouncy blowouts, smooth<br />

hair, and the shag haircut are sexy-as.<br />

IN: What trends have you identified in hair<br />

colour that are next to hit Australia?<br />

SK: We are witnessing a return to colour.<br />

For blondes this colour shift is manifesting<br />

in a move towards darker shades that are<br />

shiny and look healthy. For others, we are<br />

seeing bold reds right through to vivid<br />

brights. We are doing lots of soft pinks,<br />

rose gold, and peach. All of these tones are<br />

achievable with Shades EQ gloss because<br />

it’s gentle, softening, repairing, and shiny<br />

on the hair. Shades EQ also fades out<br />

softly which lets us play more with future<br />

colour appointments.<br />

IN: What’s next for you and your salon for<br />

the rest of the year?<br />

SK: Knowledge sharing is a core value<br />

at Bixie Colour, so we are focussing on<br />

our weekly shadow program, in which<br />

colourists visit the salon and shadow<br />

myself and our team for the day. We also<br />

run in-salon education classes, where<br />

we showcase our signature techniques.<br />

Later in the year, I will be running Redken<br />

education classes, and we are engaged<br />

with many exciting collaborations and<br />

photo shoots.<br />

IN: Redken recently launched a new<br />

addition to the Shades EQ portfolio – V &<br />

VB shades. What do you love about these<br />

new additions?<br />

SK: The V and VB shades are great for<br />

colour correction, or when used on their<br />

own to create fashion colour. These new<br />

additions help achieve those true smokey<br />

tones people are increasingly looking for.<br />

IN: What makes PH Bonder so unique?<br />

SK: I’m so excited to be hairdressing in<br />

the era of bond treatments, they have<br />

really changed the game. Bonders allow<br />

us to safely refresh pre-lightened or “old”<br />

blonde hair. What makes ph-Bonder so<br />

unique is the softness it delivers. ph-<br />

Bonder’s acid complex brings the hair<br />

back down to a strength level so it feels<br />

like their natural hair again. My clients<br />

can have that salon-fresh feel at home<br />

in-between visits. I find ph-Bonder userfriendly<br />

too, as it doesn’t slow my colour<br />

down and I don’t have to bump up my<br />

developer. It makes no difference to my<br />

mixture so I can mix as normal and add<br />

it in.<br />

IN: Why should salons choose Redken<br />

for colour?<br />

SK: The education and support you will<br />

receive as a salon owner or stylist, is<br />

second to none. You become part of a<br />

global tribe who support each other to<br />

learn and live better. From salons, to your<br />

business development coach, educators<br />

and the online global tribe who interact<br />

and support each other, it's a family. The<br />

ethos and alignment between the brands<br />

really works for me.<br />

IN: What can you tell us about Color Gels<br />

Lacquers and how do you see this fitting<br />

into your colour portfolio?<br />

SK: I’m so excited for this launch. Color<br />

Gels Lacquers stand alone in the brand<br />

portfolio as they give dimensional grey<br />

coverage that is light, not dense, and<br />

breathable. The grow-out will be much<br />

softer with no harsh lines, so Color Gels<br />

Lacquers are perfect for clients that want<br />

their colour to be consistent through zones<br />

one, two, and three.<br />

For more information visit www.redken.<br />

com.au and www.bixie.com.au<br />

22 <strong>INSTYLE</strong>


The Next Generation<br />

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Spray-on bond protection<br />

& color perfection -<br />

no measuring, no mixing<br />

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see it. feel it. believe it.<br />

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©Joico® Laboratories, Los Angeles, CA 90042-0308 800.44.JOICO HAIR Joico Artistic Team COLOR Larisa Love PHOTO Hama Sanders


Re-engineered<br />

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The Professional edition


Air Multiplier technology<br />

The volume of the air drawn<br />

in is amplified by three times,<br />

producing a high-pressure,<br />

high-velocity jet of air.<br />

LED indicators<br />

Clearly shows selected<br />

settings, and filter<br />

cleaning prompt.<br />

Helps protect hair from<br />

extreme heat damage<br />

Intelligent heat control<br />

measures air temperature<br />

20 times a second.<br />

Precise settings<br />

3 speed settings<br />

and 4 heat settings,<br />

including cool shot.<br />

Acoustically tuned<br />

One inaudible frequency.<br />

Light in the hand<br />

The 27mm diameter motor<br />

is positioned in the handle,<br />

for balance.<br />

Pulse-width modulation<br />

Enables precise control<br />

of heating element.<br />

Annular element construction<br />

Annular double-stack heating element<br />

allows a compact barrel without<br />

compromising heat generation.<br />

Negative ions<br />

Charged particles<br />

in the air helps reduce<br />

static in the hair.<br />

Fast drying<br />

Dyson digital motor V9<br />

spins at up to 110,000rpm.<br />

Vibration sound reduction mount<br />

Re-engineered<br />

Professional<br />

concentrator<br />

Wider and thinner<br />

for precision styling,<br />

with cool grip edges.<br />

Magnetic<br />

Attachments<br />

Secure magnetic<br />

attachments for<br />

360° hold.<br />

A rubber isolation mount prevents the motor<br />

from vibrating against the inside<br />

of the handle, reducing the transfer of noise<br />

between the motor and the case.<br />

Improved filter,<br />

built for salons<br />

Magnetic, removable<br />

and washable, with<br />

filter cleaning brush.<br />

Longer cable<br />

3.3 metres, for<br />

freer movement.<br />

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ONSTAGE<br />

CHAMPIONS OF THE<br />

COLLECTIVE<br />

MATRIX FACILITATED THEIR INAUGURAL COLLECTIVE COMPETITION WITH APLOMB, AWARDING<br />

WINNERS IN FIVE STATES, TAKING THEIR ALWAYS INIMITABLE PLAYGROUND SHOW (AND ITS<br />

LEGENDARY PERFORMERS) ON TOUR AND GENERALLY INSPIRING THE HAIR COMMUNITY<br />

NATION WIDE.<br />

WITH A SENSE of energy and community spirit one would expect<br />

from one of the world’s largest colour brands, the Matrix Collective<br />

saw finalists compete for the titles of both Individual Winner and<br />

Team Winner in five different states: South Australia, Western<br />

Australia, New South Wales, Victoria and Queensland. The<br />

winners became editorial stars in this very issue of <strong>INSTYLE</strong>, and<br />

spoke to the cool-kid artistry Matrix is renowned for.<br />

So let’s start off by applauding these worthy names. A huge<br />

congratulations to Western Australian team winners Hayley<br />

Keep and Jayde Osterburg from Earth Wind Fire Hair, as well as<br />

individual winner Shauna Moore from Lemon Laine. Well done as<br />

well to South Australia’s team winners Maria Puccio and Madison<br />

Logozzo from Acqua Lounge Hair Studio, as well as individual<br />

winner Lauren Hutcheson from Scissor Lounge.<br />

Congratulations to QLD group winners Sandy Kennedy and<br />

Danielle Colebert of OMG Hair Bar, as well as individual winner<br />

Joanne Bird of B&B Hair Salon. Representing for NSW, well done<br />

to individual winner Leah Rowley of Stevie English Hair and<br />

26 <strong>INSTYLE</strong><br />

Leanne Kay and<br />

Harrison Sansom image<br />

Hayley Keep and Jayde<br />

Osterburg image


Mosh Vaknin image<br />

ONSTAGE<br />

Lauren Hutcheson<br />

image<br />

Shauna Moore image<br />

team champions Leanne Kay & Harrison Sansom, also from the<br />

Stevie crew, while Victoria finished by naming Moshe Vaknin of<br />

Gloss Hair Dezign, and then Ellana Dolman and Siobhan Tour of<br />

Hairhouse Southland as individual and team winners respectively.<br />

Keeping it simple, the barriers to entry for the Matrix<br />

competition nationally were low, free of the need for expensive<br />

photography and salon retouching. Any colour background was<br />

encouraged to enter creative yet commercially minded images<br />

(something you’d expect to see in a fashion magazine). This<br />

aesthetic would be celebrated in a live finalist night whereby each<br />

individual hairdresser or team had the opportunity to showcase<br />

their skill live by recreating or refreshing their entered look.<br />

The energy in each room across the country was primed<br />

for a highly approachable level of fun with a Matrix SoColor<br />

coordinated lolly bar, a balloon man (and woman) in Perth and<br />

bright, rainbow style decorations that truly celebrated the fun<br />

culture personified by the Matrix brand.<br />

To give the show some added inspiration and educational value,<br />

the Matrix Playground Design team, consisting of Kobi Bokshish,<br />

Stevie English, Adam Ciaccia and Matthew Johnson took to<br />

the stage in each city with some dramatic makeovers, merging<br />

both colour skill with strong haircuts to showcase some of the<br />

possibilities with hairdressing. They also used their expertise<br />

to add in some social media tips and motivational anecdotes for<br />

guests everyone left with something to take back to the salon.<br />

One of the most dynamic and entertaining groups on stage, these<br />

leading hairdressers bounced ideas off each other, merging the<br />

commercial mindset required for a successful business with some<br />

good old fashion fun.<br />

The talented winners from every state have now received<br />

the opportunity to take part in a professional photoshoot in<br />

<strong>INSTYLE</strong> 27


ONSTAGE<br />

Ellana Dolman and<br />

Siobhan Tour image<br />

Maria Puccio and<br />

Madison Logozzo image<br />

Melbourne for <strong>INSTYLE</strong>, which for many is a once in a lifetime opportunity to work with a<br />

professional team and one of the best photographers in the industry. Across both team and<br />

individual categories, the shoots are designed to share the love and creativity within the<br />

Matrix family – an emotion that the Playground roadshow has perfectly captured.<br />

“Matrix Playground is a unique platform and added with the Collective it allows the<br />

entire industry to engage with the world’s biggest colour brand, Matrix,” said Matrix<br />

Global Colour Director, Stevie English.<br />

For Stevie it extends beyond the Matrix colour palette and to a family culture, altogether<br />

showing what a great decision it is to partner with Matrix as a brand.<br />

“The main take away from an experience like this is the Matrix team. We really are<br />

a family and we are stronger together. I can’t wait until we all hang out again and to<br />

share with all the young, enthusiastic and excited faces that are part of the collective,”<br />

Stevie said.<br />

With Victoria closing the tour (with the largest audience of each state), the energy of<br />

sharing and approachability beyond the often polarising world of competition showed<br />

just why Matrix continues to give hairdressers the confidence to be their true selves while<br />

growing as a family.<br />

For more information visit www.matrixprofessional.com.au<br />

Leah Rowley Image<br />

Sandy Kennedy<br />

and Danielle<br />

Colbert image<br />

Joanne Bird image<br />

28 <strong>INSTYLE</strong>


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ONSTAGE<br />

MBELIEVE<br />

ALMOST 24 HOURS OF SPEAKERS, DISCUSSION, NETWORKING AND PARTYING SUMMED UP<br />

KAO SALON’S MBE FOR <strong>2019</strong> IN SYDNEY, LEAVING ATTENDEES AS BETTER HAIRDRESSERS,<br />

LEADERS AND PEOPLE THAN BEFORE.<br />

MBE IS ALWAYS an event to soak up every<br />

part of, consisting of an array of speakers<br />

that cover business knowledge, professional<br />

and personal health, inspiring stories<br />

and direct salon expertise from leaders<br />

across their fields. Salon owners across<br />

KMS and Goldwell businesses nation wide<br />

showed up in Sydney on <strong>May</strong> 5, for a full<br />

day of inspiration at Kao Salon Australia’s<br />

annual MBE. As always, hairdressers left<br />

rejuvenated and in better stead to lead their<br />

salons in a savvy, healthy and more focused<br />

manner, with networking, professional and<br />

engagement opportunities that specifically<br />

focused on small businesses, work-life<br />

balance and our unique industry, including<br />

its challenges and its strengths.<br />

Claire Madden<br />

Mark Bunn<br />

The day was MCed by TV<br />

talent, comedy festival regular<br />

and noted compere Peter Berner,<br />

who entertained the crowd and<br />

welcome in business experts,<br />

keynote speakers and inspiring<br />

presenters to talk across the entire<br />

day. He opened the proceedings to<br />

introduce the day’s first speaker<br />

Claire Madden, a leading voice<br />

on Generation Z as an author,<br />

author, social researcher, keynote<br />

speaker and commentator, who<br />

presented “Lead, Manage &<br />

Engage Generations”. Claire’s domain is in<br />

interpreting social trends, demographics<br />

and implications of generational change,<br />

an important topic for our salon client<br />

bases and employees. Fusing her skills and<br />

experience as both a media commentator<br />

and PhD candidate, Claire’s engaging stage<br />

presence broke research and stats to deliver<br />

them to salon owners in relevant ways,<br />

changing the ways the audience could work<br />

with and deal with people in general.<br />

The stage was then opened to Justin<br />

Anderson, General Manager of Kao Salon<br />

Division, who welcomed attendees to<br />

another dynamic MBE, introduced Kao<br />

Salon’s Salon’s “Supercharge your Salon<br />

Business” business session to be held at the<br />

Sydney Opera House on Monday 10th <strong>June</strong>,<br />

and ushered attendees into a refreshing<br />

lunch and networking break.<br />

The next item on the docket was<br />

the panel discussion, easing out of the<br />

break with an engaging round table talk<br />

conducted by notable industry figures.<br />

The panel was moderated by KAO Salon<br />

Panelists Chris Hammond, Luke Reynolds, Chris Hudson,<br />

Michael Belcastro and Jess Lewis<br />

national Sales Manager Chris Hudson,<br />

welcoming Luke Reynolds of Luke<br />

Reynolds Hair, Jess Lewis of Hair by Jess<br />

Lewis, Michael Belcastro of B.Educated<br />

and Chris Hammond of Oribe. With so<br />

much business and salon experience on<br />

one couch, the panel discussed relevant<br />

insights and expertise in a number of<br />

fields, including business success, social<br />

media, education and luxury retailing.<br />

Luke’s unique perspective came after he<br />

had to start his business again after a fire,<br />

offering an inspiring and bold look at<br />

business success in the face of adversity.<br />

The afternoon saw a presentation from<br />

Mark Bunn, one of Australasia’s leading<br />

health and performance researchers,<br />

as well as a former AFL footballer and<br />

best-selling author of ‘Ancient Wisdom<br />

for Modern Health’. Mark’s expertise is in<br />

dealing with organisations to combat high<br />

stress, poor sleep, negativity, unbalanced<br />

work-life situations, low motivation and<br />

low workplace morale, employing Eastern<br />

and Western health and wellness sciences


ONSTAGE<br />

to boost both health and performance.<br />

His down to earth solutions, delivered in<br />

entertaining fashion in his presentation<br />

“Simple Wisdom for Conscious Living”,<br />

took innovative research in medicine and<br />

psychology to uplift, refresh and really<br />

change lives. Importantly, his lessons also<br />

delved into community, team building and<br />

work enjoyment - important insights for<br />

any salon to take on board.<br />

The final speaker of the day was the<br />

incomparable Mark Matthews, who<br />

conducted an engaging and empowering<br />

presentation packed with results driven<br />

strategies. The international speaker has<br />

worked with brands such as Google, Sony,<br />

Intel, to MasterCard, and his domain<br />

involves epic tales and spectacular<br />

ocean-themed adventure simulations. He<br />

spoke about themes of personal growth,<br />

high performance and fulfilment, as<br />

well as adapting to stress, resilience<br />

and overall strength in mindset. This<br />

unique presentation was an original and<br />

emboldening session with which to end<br />

the business proceedings of the day.<br />

Justin closed out the sessions by tying<br />

it all together and introducing necessary<br />

information on the upcoming international<br />

MBE in Vietnam, before it was on to the<br />

after party. Attendees headed to Marquee<br />

at The Star with the theme of Colormania,<br />

where guests dressed up in bright hues<br />

and hit the dance floor alongside colourful<br />

Brazilian dancing girls.<br />

After a long day, attendees were happy<br />

to take the event into the morning, only<br />

speaking to the energy and dynamism of<br />

the vibrant Kao community, who never<br />

let an MBE opportunity without savouring<br />

every moment. We anticipate just as<br />

much flourish in Vietnam, but until then<br />

it will be notions of wellness, resilience,<br />

generational know-how, community and<br />

growth that truly change how attendees<br />

see and lead their salons going forward.<br />

For more information visit<br />

www.goldwell.com.au and<br />

www.kmshair.com


ONSTAGE<br />

HERE’S TO THE INNOVATORS<br />

THE AUSTRALIAN HAIR FASHION<br />

AWARDS TEAMED UP WITH DYSON TO<br />

HONOUR OUR INDUSTRY’S ARTISTS,<br />

CREATIVE MINDS AND GROUND<br />

BREAKERS, THROWING A GIANT<br />

PARTY TO HERALD THE TALENTED<br />

CORE OF AUSTRALIAN HAIR.<br />

THE AUSTRALIAN HAIR FASHION AWARDS have<br />

taken Sydney and the Big Top at Luna Park by storm<br />

for <strong>2019</strong>, partnering with Dyson to push innovation<br />

in the industry even further forward, putting on<br />

inspiring and entertaining shows and announcing<br />

all the talented winners all in one massive night.<br />

Congratulations to all-new Australian Hairdresser<br />

of the Year Craig Smith of Fruition, who spoke of his<br />

long-term perseverance in the industry to win this<br />

honour, as well as the other major winners.


Dennis Langford<br />

APPRENTICE HAIRDRESSER OF THE YEAR:<br />

Jessica Riches, Chumba Concept Salon<br />

SALON OF THE YEAR:<br />

Papas and Pace<br />

EXCELLENCE IN EDUCATION:<br />

Dario Cotroneo<br />

Dmitri Papas and Justin Pace<br />

ARTISTIC TEAM OF THE YEAR:<br />

TONI&GUY Artistic Team of the Year<br />

AVANT GARDE HAIRDRESSER OF THE YEAR:<br />

Bill Tsiknaris, Tskinaris Hair<br />

CREATIVE COLOURIST OF THE YEAR:<br />

Rachel Vitullo, Joey Scandizzo Salon<br />

MEN’S HAIRDRESSER OF THE YEAR:<br />

Madison Voloshin, A+H Salon<br />

NEWCOMER OF THE YEAR:<br />

Natalia Humphries, Joey Scandizzo Salon<br />

HAIR TRANSFORMATION VIDEO OF THE YEAR:<br />

Natalie Anne, Natalie Anne Hair<br />

BEST NEW PROFESSIONAL HAIRCARE PRODUCT:<br />

Wella Invigo Recharge Blonde Shampoo And Conditioner<br />

BEST NEW PROFESSIONAL STYLING PRODUCT AWARD:<br />

Joico Blonde Life Brilliant Glow Oil<br />

MOST INNOVATIVE HAIR TOOL:<br />

Dyson Supersonic Pro Dryer<br />

HAIR FASHION VIDEO OF THE YEAR:<br />

Dmitri Papas, Papas and Pace<br />

SESSION STYLIST OF THE YEAR:<br />

Diane Gorgievski, Koda Cutters<br />

MAKEUP ARTIST OF THE YEAR:<br />

Shella Martin<br />

FASHION STYLIST OF THE YEAR:<br />

Melissa Nixon<br />

HAIR SHOT OF THE YEAR:<br />

Uros Mikic, Kinky Curly Straight<br />

FAME TEAM <strong>2019</strong>:<br />

Charlene Fernandez, Rokk Ebony<br />

Christopher Byrne, Sloans of Lane Cove<br />

Laura Spinney, Acadèmie Salon<br />

William Webb, Ella & Jade<br />

DIGITAL INFLUENCER OF THE YEAR:<br />

Bixie Colour<br />

WA/NT HAIRDRESSER OF THE YEAR:<br />

Jo Banks, Hairart<br />

SA/TAS HAIRDRESSER OF THE YEAR:<br />

Megan Panozzo, In Awe Salon<br />

QLD HAIRDRESSER OF THE YEAR:<br />

Amanda Joy O’Connor, A.J.O Salon<br />

VIC HAIRDRESSER OF THE YEAR:<br />

Jo Smith, TONI&GUY Georges<br />

NSW/ACT HAIRDRESSER OF THE YEAR:<br />

Katy Reeve, TONI&GUY Paddington<br />

AUSTRALIAN HAIRDRESSER OF THE YEAR:<br />

Craig Smith, Fruition<br />

Craig Smith<br />

The evening began with a massive show from new partners Dyson, who<br />

united a veritable A-Team of hairdressing legends for the hair runway of a<br />

lifetime. Glitter, bright pink, braids, weaving and bold, gravity-defying shapes<br />

and structures took to the runway, thanks to the master hands of Jayne Wild,<br />

Frank Apostolopoulos, Damien Rinaldo, Joey Scandizzo and Renya Xydis. Sam<br />

Burrowes and Ludmilla Hlinovky also took to the stage to explain the skill and<br />

engineering behind the now iconic Dyson hair tools.<br />

Aside from this display of hair art, the night was kept running smoothly<br />

by celebrity MC Kate Peck, and a mid-evening dance party as performed by<br />

Sneaky Sound System, which had all attendees out of their seats and starting<br />

the after party early. A speech from neurosurgeon Charlie Teo, who is running<br />

the Charlie’s Angels initiative with the Australian Hairdressing Council to<br />

fight brain cancer, moved the crowd and reminded everyone of the good our<br />

energised collective industry can do.<br />

Impressive finalist collections were enlarged on screen and winners took to<br />

the stage in categories that ranged from editorial roles, state finalists, emerging<br />

talent, product awards, education, multimedia and more. The camera panned<br />

to the proud loved ones in the audience as hairdressers walked on stage to hold<br />

up their trophy, with plenty of tears and emotion as winners thanked their<br />

supporters and salon families. Men’s Hairdresser of the Year Madison Voloshin<br />

even had his elated mother on speakerphone while he accepted his award.<br />

TONI&GUY proved a major winner, taking titles in NSW/ACT Hairdresser of<br />

the Year, VIC Hairdresser of the Year and Artistic Team of the Year, while noted<br />

teaching legend Dario Cotroneo won for Excellence in Education. See the full list<br />

of winners here.<br />

It was another night to remember the core pillars of our industry, from the<br />

innovation of major sponsor Dyson, to the inspirational work on display on the<br />

catwalk and in the many finalist collections on screen, the partying and fun<br />

atmosphere that makes the industry so special and the true love and support its<br />

members show to each other. The party continued on with dessert and drinks<br />

at Crystal Palace, a fitting industry-centric end to a night dedicated to hair,<br />

fashion, creativity and community. Until another year in 2020, here’s to us.<br />

<strong>INSTYLE</strong> 33


ONSTAGE<br />

NAMES IN LIGHTS<br />

THE RESULTS ARE IN AND THE FINALISTS HAVE BEEN<br />

DECIDED FOR HAIR EXPO <strong>2019</strong>, WITH 115 TALENTED<br />

AUSTRALIA AND NEW ZEALAND HAIRDRESSERS NOW<br />

IN THE RUNNING.<br />

THE ENTRANTS ACROSS all 19<br />

categories who were successful<br />

as Hair Expo finalist received a<br />

Charlie and the Chocolate Factory<br />

inspired golden ticket, including<br />

everyone near and far in a<br />

personal method of announcement<br />

and congratulations.<br />

“We wanted to create something<br />

fun and experiential that all<br />

our Hair Expo Awards entrants<br />

could participate in this year.<br />

The response has been amazing<br />

and we are so thrilled for all<br />

our finalists! The standard of<br />

work that is produced for these<br />

awards is always incredible, but<br />

this year, Australian and New<br />

Zealand hairdressers have once<br />

again raised the bar with some<br />

Kobi Bokshish<br />

CREATIVE CATEGORIES<br />

AUSTRALIAN HAIRDRESSER OF THE YEAR<br />

Pauline McCabe – Rock Paper Scissors Hair Studio<br />

Kobi Bokshish – Intershape Hairstylists<br />

Dee Parker Attwood – Wieselmann Salon<br />

Uros Mikic – Kinky Curly Straight<br />

Mary Alamine – Royals Hair<br />

Dmitri Papas – Papas and Pace<br />

Shane Henning – Noddys on King<br />

APPRENTICE STUDENT OF THE YEAR<br />

Bridie Meehan – Joey Scandizzo Salon<br />

Tep Read – Papas and Pace<br />

Georgia Freedman – Rokk Ebony<br />

Harrison Sansom – Stevie English Hair<br />

Ella Thompson – Dharma<br />

BEST SALON DESIGN<br />

KODA Cutters<br />

Brady Hair Salon<br />

House of Terre a Mer<br />

Fatty Arbuckles Hair Artistry & Lather Lounge<br />

Minogue Hairdressing<br />

Glow Beauty Space<br />

Zowie Evans Hairdressing<br />

Tsiknaris Hair<br />

Kinky Curly Straight<br />

GM Hair<br />

COLOUR TECHNICIAN OF THE YEAR<br />

Justin Pace – Papas and Pace<br />

Chris Tsiknaris – Tsiknaris Hair<br />

Kristie Kesic – Stelios Papas Toowong<br />

Marilyn Guarino – BIBA<br />

Stevie Corthine – Stevie English Hair<br />

CREATIVE FORCE OF THE YEAR<br />

Zoe Wilde – Sir & Duchess Salon<br />

Lyndall Vile – Head Over Heels<br />

Steph Meyer – Steph Meyer & Co<br />

Jacky Quon – De Stijl Hair<br />

Elle Schoemaker – Stelios Papas Toowong<br />

Nichola Lovell – TONI&GUY Brighton<br />

Morgan Richards – TONI&GUY McMahons Point<br />

exceptional creative collections among<br />

our <strong>2019</strong> entries,” said event director<br />

Cory Watson.<br />

Finalists are competing in categories<br />

that range from business to education,<br />

state titles, artistic awards and the<br />

all-important Australian Hairdresser<br />

of the Year and its New Zealand<br />

counterpart. Additionally, the title of<br />

36 <strong>INSTYLE</strong><br />

Pauline McCabe<br />

Dee Parker Attwood<br />

Master Cutter is an all new category<br />

that speaks to the exceptional art of<br />

haircutting itself.<br />

The judging panel tasked with<br />

narrowing the entries down spanned<br />

far and wide, with the international<br />

contingent consisting of Trevor Sorbie,<br />

Tabatha Coffey, Sally Brooks, Jamie<br />

Brooks, Peter Gray, Nick Irwin, Mark<br />

MASTER CUTTER OF THE YEAR<br />

Kylie Hayes – Moha Hairdressing<br />

Jessica Sutherland – Rokk Ebony<br />

Dmitri Papas – Papas and Pace<br />

Jules Tognini – lil’ off the top<br />

Lyndal Salmon – BIBA<br />

Sabrina Fetterkind – BIBA<br />

MEN’S HAIRDRESSER/BARBER OF THE YEAR<br />

Christopher Byrne – Sloans of Lane Cove<br />

Tom White – Rubi Hair<br />

Harriett Tan – colour it & man it<br />

Yuki Kano – TONI&GUY Australia<br />

Hussein Naser – nasers haircuts<br />

Fred LeMarche – Man Oh Man<br />

Anthony Staltari – Barbery The Craft of a Barber<br />

Tori Gill – Paragon Studio<br />

NEW ZEALAND HAIRDRESSER OF THE YEAR<br />

Jamiee Smith – Zaibatsu Hair Art<br />

Ann Marie Young – Jingles Hair Design<br />

Danny Pato – D&M Hair Design<br />

Mikaela Campbell – Opulence<br />

Kylie Hayes – Moha Hairdressing<br />

Mike Hamel – GM Hair<br />

NSW/ACT HAIRDRESSER OF THE YEAR<br />

Zoe Wilde – Sir & Duchess Salon<br />

Idy Duong – Sloans of Lane Cove<br />

Nathan Cherrington – Salon Zephyr<br />

Paula Hibbard – Paula Hibbard<br />

Travis Bandiera – Royals Hair


ONSTAGE<br />

Carolyn Gahan – Seamless1<br />

QLD HAIRDRESSER OF THE YEAR<br />

Dimitri Tsiknaris – Tsiknaris Hair<br />

Ryan King – Togninis<br />

Rebecca Hubbard – Dextress Hair<br />

Elle Schoemaker – Stelios Papas Toowong<br />

SALON TEAM OF THE YEAR<br />

Jingles Hair Design<br />

Ella&Jade<br />

Stelios Papas Toowong<br />

Axis Hairdressing<br />

Barbery the Craft of a Barber<br />

UVA Salon<br />

Papas and Pace<br />

Moha Hairdressing<br />

TONI&GUY McMahons Point<br />

Stevie English Hair<br />

SA/TAS HAIRDRESSER OF THE YEAR<br />

Tracy Doak – De Stijl<br />

Mathew Johnson – MJ by Mat Johnson<br />

Sam James – Orbe North Adelaide<br />

Johnny Georgiou – Barbery the Craft of a Barber<br />

Massimo Tirimacco – Zohair<br />

SESSION STYLIST OF THE YEAR<br />

Richard Kavanagh – DLM<br />

Sarah Laidlaw – Sarah Laidlaw @ Union Management<br />

Daren Borthwick – The Artist Group<br />

VIC HAIRDRESSER OF THE YEAR<br />

Nikki Porter – Rubi Hair Malvern<br />

Benjamin Martin – Salon XVI<br />

Chung-Yang Su – Rokk Ebony<br />

Christina Tatasciore – Flipped Hair<br />

Lyndal Salmon – BIBA<br />

WA/NT HAIRDRESSER OF THE YEAR<br />

Hayley Keep – Earth Wind Fire Hair<br />

Jude McEwen – Toni&Guy Perth Central<br />

Jo Banks – HairArt<br />

Michael O’Dowd – O’Dowd Christie<br />

Timothy Pascoe – Head Studio<br />

BUSINESS CATEGORIES<br />

EDUCATION BUSINESS OF THE YEAR<br />

MIG Training<br />

Barbery the Craft of a Barber<br />

Box Hill Institute – Hairdressing<br />

DCI Education<br />

Sharon Blain Education<br />

EDUCATOR OF THE YEAR<br />

Jules Tognini – lil’ off the top<br />

Dario Cotroneo – DCI Education<br />

Bernadette Beswick – Beswick Education Services<br />

Lauren McCowan – Lauren McCowan<br />

Katy Reeve – TONI&GUY<br />

INDUSTRY BUSINESS PERFORMANCE OF THE YEAR<br />

Mocha Publishing<br />

Excellent Edges<br />

MacLeod Education<br />

Hair Aid<br />

ECOHEADS<br />

O&M<br />

SALON BUSINESS OF THE YEAR<br />

Rubi Hair Richmond<br />

Circles of Hair<br />

Sloans<br />

Tyler Reid Hair<br />

Royals Hair<br />

Papas and Pace<br />

Huntress Hair Religion<br />

Uros Mikic<br />

Mary Alamine<br />

Leeson, Andreas Stavrou, Guy Tang,<br />

Michael Levine, George Alderete and<br />

Laura Castelli. The local judging panel<br />

was made up of legends like Emiliano<br />

Vitale, Sandy Chong, Caterina Di Biase,<br />

Stelios Papas, Justin Pace, Brad Ngata,<br />

Jules Tognini, Brownwyn Illingworth<br />

and our own <strong>INSTYLE</strong> editor Cameron<br />

Pine. A specialist business group of<br />

judges was made up of acclaimed<br />

business stars such as Ruth Browne,<br />

Enza Ferraro, Charles Marcus, Faye<br />

Murray and Anthony Richardson, all<br />

of whom were selected by head judge<br />

Julie Piantadosi.<br />

“Our judges were blown away with<br />

the amount of creativity and technical<br />

Dmitri Papas<br />

Shane Henning<br />

skill from our entrants this year.<br />

It’s more evident than ever that<br />

hairdressers from Australia and<br />

New Zealand are among the<br />

best in the world and the Hair<br />

Expo Awards provide the perfect<br />

platform for them to showcase their<br />

incredible skill,” Julie said about<br />

this year’s awards.<br />

Let’s get to the reason you’re<br />

all here, acknowledging and<br />

congratulating the talented<br />

finalists. See and applaud the full<br />

list before the big awards event on<br />

<strong>June</strong> 10.<br />

For more information visit<br />

www.hairexpoaustralia.com<br />

<strong>INSTYLE</strong> 37


ANDREJA<br />

MARKING A REVOLUTION IN MODELLING,<br />

ANDREJA PEJIĆ CAME OUT AS<br />

TRANSGENDER IN 2013, RE-IMAGINING<br />

THE MEANING OF ANDROGYNY AND<br />

FEATURING IN LEADING GLOBAL<br />

CAMPAIGNS AND COVERS. SHE’S NOW<br />

TURNED HER HEAD TO THE LUXURY<br />

HAIR REALM AS AN AMBASSADOR<br />

FOR KÉRASTASE, WRITES CAMERON PINE.<br />

MAKING A STATEMENT by going blonde from the young age<br />

of 14, Andreja’s affinity with hair is instinctively individual,<br />

aligning perfectly with the Kérastase mission – to be able<br />

to bring out the beauty in every client’s hair with the new<br />

Blond Absolu range.<br />

Announced over an intimate white-washed lunch<br />

with hints of purple at Sydney’s chic La Porte Space,<br />

Andreja made a guest appearance for leading media while<br />

sharing an up-close and personal interview with L’Oréal<br />

Communications Manager, Christine Burke.<br />

Shaking up the perceptions of beauty and empowering<br />

others to not feel alone, Andreja’s role in the modelling,<br />

beauty and fashion (and now acting) worlds feels like it<br />

is something she has achieved both intentionally and<br />

unintentionally.<br />

“I have been fortunate to do a lot of interesting things and<br />

have met a lot of amazing people but I really did feel like I<br />

was misunderstood in a number of ways – people didn’t<br />

always know where to place me and how to react. I did at<br />

times feel like an outsider,” Andreja said.<br />

In an exclusive interview with <strong>INSTYLE</strong>, Andreja’s<br />

approachable nature and genuine personality truly came to<br />

the fore, making her arguably one of the most heartfelt and<br />

humble globally recognised models. Overcoming challenges<br />

and unnecessary labels from the media has been all part of<br />

her journey to acceptance and it’s the move into acting roles<br />

that has helped her focus on her own personal growth as<br />

a priority.<br />

Andreja was initially widely recognised for modelling<br />

both masculine and feminine clothing, walking both men’s<br />

and women’s shows for ground breaking Jean Paul Gaultier.<br />

She then became the first transgender model profiled by<br />

Vogue Italy in <strong>May</strong> 2015, as well as being the first trans<br />

woman to sign a cosmetics contract.<br />

For Andreja, beauty starts on the inside. “If you haven’t<br />

worked on yourself and your insecurities to be a better<br />

person, it’s all for nothing. It’s important to work on both<br />

your internal and external beauty,” Andreja said.Aligning<br />

with Kerastase values and their aim to garner traction with<br />

younger dynamic individuals, is just one part of the process.<br />

“Empowerment to me is meditating and taking time<br />

away from talking to people who are unnecessary for my<br />

personality. I think in a lot of ways that we are living in a<br />

very shallow time – with a lack of ideas, vision and mental<br />

health issues. We need to ensure we look beyond the<br />

surface,” she said.<br />

Moving to Melbourne at the age of five from Bosnia,<br />

Andreja’s mother had to sell canned food in the market<br />

WATCH NOW<br />

and went through a lot of<br />

hardship just to be able to<br />

afford what she needed for her<br />

two children (including Igor,<br />

Andreja’s older brother). In<br />

a way, Andreja feels she was<br />

driven to be successful, not<br />

just from the unconditional love from her family but also because more than<br />

anything her mum made self-sacrifices for her children to come to Australia<br />

and be part of an upper to middle-class society and have a better life. Still<br />

very close to her mother, Andreja sat alongside her at lunch, sharing a very<br />

special bond built on strength, integrity and unconditional support.<br />

“My blonde makes me feel confident and empowered to be uniquely<br />

myself. Sometimes blonde comes with a stereotype, as does beauty, however<br />

it is exciting to be living in a time where stereotypes are being broken down<br />

and we can embrace diversity,” Andreja said.<br />

Andrea has also turned an eye to acting, having featured in last year’s The<br />

Girl in the Spider’s Web alongside Claire Foy, and is continuing classes in<br />

38 <strong>INSTYLE</strong>


ONSTAGE<br />

London Giles Foreman Centre for Acting.<br />

In <strong>May</strong>, Andreja is travelling to Georgia<br />

to work on an indie film until <strong>June</strong> and<br />

while New York is still home for the time<br />

being, she is thinking of making London<br />

home for the long run, finding confidence<br />

in that fact she feels it’s a bit more nurturing<br />

for creativity. “New York is a great place to<br />

achieve something and build a business but<br />

I’m excited by the opportunities in London.”<br />

In-line with her affiliation with Kérastase,<br />

Andreja’s values align perfectly with the<br />

#youdarewecare campaign launched<br />

in conjunction with Blond Absolu –<br />

embodying the modern confident woman.<br />

“#youdarewecare is a celebration of<br />

individuality and Andreja not only brings<br />

this launch to life but also represents a new<br />

era for Kérastase. She embodies a modern,<br />

confident vision of beauty and I couldn’t be<br />

more proud to have her join the Kérastase<br />

family,” said Kérastase General Manager,<br />

Cara Riley.<br />

As Andreja’s first alignment to a<br />

professional haircare brand, she says the<br />

campaign is very chic, as Kérastase always<br />

is, but it is also an equally beautiful product<br />

line that’s perfect for her dedication<br />

to blonde.<br />

“I always wanted long hair but couldn’t<br />

always have it how I wanted, but with<br />

Kérastase it makes it more possible. As a<br />

brand they are now also in touch with the<br />

ever-changing culture and the shifting<br />

attitudes of young people.”<br />

From Vogue Italy and French Vogue<br />

to shooting with Patrick Demarchelier,<br />

Andreja’s journey has been colourful and<br />

expansive and she’s happy to keep all this<br />

going even though she humbly admits, “It’s<br />

not an easy world to survive in.”<br />

“From the beginning I’ve had to do shoots<br />

where we bring to life iconic characters.<br />

From icons she looks up to such as Greta<br />

Garbo, Shirley Temple, Bob Dylan and Dolly<br />

Parton to Andy Warhol, you have to learn<br />

not just their expressions but their energy<br />

– it requires a lot more emotional work and<br />

less about being pretty, but I like that.”<br />

“The social messages and ideas we portray<br />

need to go deeper, often now commerciality<br />

and profitability make creativity suffer.<br />

We need to work on reviving culture and<br />

creativity that has really suffered over the<br />

last 20-30 years – young creative people<br />

need to be nurtured and inspired and given<br />

something to believe in,” Andreja said.<br />

“I too can struggle with something that<br />

truly inspires me, it has to be something<br />

bigger than wanting to look good. Working<br />

with David Bowie on a music video back<br />

in London was one of the most memorable<br />

moments of my career and we are seeing<br />

more of this finally where how we are<br />

portrayed doesn’t need to be connected to<br />

sexuality or gender identity.”<br />

Traditionally Andreja admits she has been<br />

more appealing to the European market in<br />

terms of work but that’s shifting and she<br />

loves coming home to Australia.<br />

Looks like we are going to be seeing even<br />

more of this blonde beauty, from fashion<br />

to film to our own backyard Down Under,<br />

Andreja is undeniably one of the most<br />

approachable brand ambassadors you will<br />

ever meet.<br />

For more information visit<br />

www.kerastase.com.au<br />

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ONSTAGE<br />

WORLDHOOD<br />

2018<br />

Editorial<br />

Winner<br />

Jake Gray<br />

AVEDA’S PHILANTHROPIC NATURE, ENVIRONMENTAL FOCUS AND<br />

GLOBAL FAMILY TAKE CENTRE STAGE AS THEIR ANNUAL COLOUR<br />

HARMONY AWARDS FOCUS ON THE THEME ‘WORLDHOOD’, AND THE<br />

CULTURE, CONNECTION AND COMMUNITY THAT CONCEPT EVOKES.<br />

WELCOME THE NEXT Colour Harmony Awards<br />

for <strong>2019</strong>, where Aveda shows off their diverse<br />

and comprehensive brand by rewarding editorial<br />

submissions that channel the connection between<br />

hair cut, colour, styling and make-up and<br />

showcase each entrant’s technical and creative<br />

capabilities with aplomb. The Colour Harmony<br />

Award winners and finalists must connect with the<br />

inimitable Aveda brand ethos, showing this DNA in<br />

the editorial offerings alongside artistic mastery.<br />

The Worldhood theme channels this format to<br />

evoke a “visual culture born of self-expression and<br />

creative play for a new globally connected reality”.<br />

The theme tasks entrants with interpreting and<br />

working within global and social trends that<br />

have been connected and homogenised across<br />

continents with the advent of social media, but<br />

which we still view, create from and are inspired<br />

by differently.<br />

The categories in which to showcase these skills<br />

start with the pinnacle Colour Harmony category,<br />

which will have entrants creating a photographic<br />

look and then a live recreation at the finals. This<br />

category recognises superior colour harmony and<br />

complementary cut, styling and makeup within<br />

the theme. Beyond that, the New Talent category<br />

also requires both photographic and recreated<br />

looks and is open to hairdressers who are still<br />

within the terms of their apprenticeship.<br />

The Editorial category is open to all<br />

hairdressers, allowing for a creative look that<br />

expresses Worldhood in an editorially savvy<br />

way, which could be displayed on a magazine<br />

40 <strong>INSTYLE</strong><br />

cover. Hairdressers will have to submit their<br />

photographic entry and recreate the look live<br />

at the finals, while incorporating all<br />

elements of editorial hair and session<br />

styling such as fashion, makeup,<br />

lighting and background. The Digital<br />

category, which is photographic only,<br />

recognises outstanding colour, cut and<br />

styling within the interpretation of<br />

Worldhood, with a requirement that the<br />

final image be taken on a smartphone.<br />

The competition is open to all<br />

hairdressers and colourists working<br />

in Aveda Lifestyle, Concept, Exclusive<br />

and Family locations in Australia, with<br />

all finalists and models needing to be able to travel<br />

during the relevant event dates and be available for<br />

the live final.<br />

Hairdressers are working towards a final<br />

deadline of <strong>June</strong> 10 with finalists to be contacted<br />

and announced on July 8. The live finals will then<br />

be held on August 26 in Sydney, as all relevant<br />

finalists recreate their looks and then eagerly await<br />

who will receive the eventual crowns.<br />

Speaking to the global nature and care<br />

Aveda exudes in its charity work, production<br />

considerations, major events and international<br />

interconnected brand community, Worldhood<br />

captures the significance, vibrancy and strength<br />

the brand showcases on a fittingly worldly level.<br />

Capture this spirit, show off your talent and join<br />

the Colour Harmony movement in <strong>2019</strong>.<br />

For more information visit www.aveda.com.au<br />

2018 Colour Harmony<br />

Winner Summer Pagaspas<br />

2018 New Talent<br />

Winner Amber O’Donnell


1 2 3<br />

4 5 6<br />

7 8<br />

WATCH NOW


TALK OF THE TOWN<br />

REAL TALK, A NEW EDUCATION EVENT PRESENTED BY <strong>INSTYLE</strong>, HAS ADDED NAMES TO AN<br />

AGENDA SET TO IGNITE THE INDUSTRY, WITH FAMOUS EDUCATORS, INDUSTRY LEGENDS AND<br />

LOCAL AND INTERNATIONAL HAIR ROYALTY HERE TO SPARK IMPORTANT CONVERSATIONS.<br />

REAL TALK IS a new education initiative made to congregate<br />

experts in their field to engage with industry members on<br />

a myriad of dynamic topics, delving into conversations<br />

about social media, salon consultation, the salon team and<br />

environment, salon spaces, technology and salon management<br />

and success – everything the modern business owner needs in<br />

the <strong>2019</strong> professional hair industry. The event will host guests<br />

at the luxe Ovolo Woolloomoolo in Sydney on August 5 for a full<br />

day of education to completely transform salons and mindsets.<br />

The legendary group of speakers set to take the stage have a<br />

global background in education, as compered by noted retailing<br />

speaker and MC Terry Hawkins. The list continues in inspiring<br />

fashion – to start, James Fitzgerald is the Director of SMK Social<br />

Media Knowledge and will talk about his expertise in this<br />

incredibly relevant field.<br />

Meanwhile, Dario Cotroneo, who recently won Excellence in<br />

Education at the Australian Hair Fashion Awards and is lauded<br />

as the leader of DCI Education, will teach one of his expert<br />

topics, instructing attendees on the art of the consultation.<br />

Dario has conducted this education worldwide as is seen as<br />

a pioneer in the realm of salon communication, making his<br />

insights unmissable.<br />

Other must-see speakers include Oscar Cullinan and Lee<br />

Cohen, of the iconic Oscar Oscar Salons fame, who will talk<br />

from extreme experience on ways to build a luxury brand, the<br />

results of which are evident in their business of three decades.<br />

Francesco Ruggerino, who has built a thriving salon<br />

empire of Prema in Sydney and New York, will speak about<br />

creating a unique salon team and developing a covetable salon<br />

environment, something that has been a defining factor in<br />

Prema’s rocketing success.<br />

The team at Edwards and Co will present ‘Uncensored’, using<br />

their unique brand DNA that has seen them become one of<br />

Australia’s most noteworthy salon families to talk about 'the<br />

new salon space'. With many locations, constant expansion,<br />

bold education and a recognisable brand identity around the<br />

country, they are another must-see session.<br />

Editorial, salon and education queens Renya Xydis and<br />

Monique McMahon will present a version of their popular For<br />

The Love course, using their varied personal experience as<br />

titans of the Australian hair industry to reach and aid salon<br />

owners in diverse ways.<br />

42 <strong>INSTYLE</strong>


ONSTAGE<br />

Beyond the keynote speakers, there<br />

will be panel discussions to instigate the<br />

important conversations that salons need<br />

to have, with significant voices on the<br />

couch to discuss them. Panel 1 will cover<br />

industry insights and host successful<br />

business owners and hairdressers<br />

such as Aaron Chan of King’s Domain,<br />

Sheree Knobel of Bixie Colour, Sharlene<br />

Lee of Circles and more. These salon<br />

professionals have an impressive number<br />

of awards, social media followers,<br />

business experience and successful salon<br />

initiatives to back up their important<br />

insights, inspiring and leading the way<br />

to Panel 2, which will be focused on the<br />

major topic of Salon Technology, with<br />

panel members still to be confirmed.<br />

This dynamic day also allows the salon<br />

community to interact and network,<br />

sharing their insights and inspiring<br />

moments from the event over coffee<br />

breaks, lunch and networking events to<br />

follow the proceedings.<br />

With a star line-up of bona fide experts<br />

across a range of fields, and an agenda that<br />

will deliver real, relevant and impactful<br />

education across every topic you need to<br />

master in order to be successful in the<br />

salon industry in <strong>2019</strong>, Real Talk will be<br />

an education event that changes you and<br />

evolves your business. Be a part of every<br />

conversation that matters in hair right<br />

now, with Real Talk.<br />

For more information visit<br />

www.realtalkbusiness.com.au


INFEATURE<br />

MADE FOR<br />

ORIGINALS<br />

AFTER BRIDGING THE GAP BETWEEN<br />

NATURAL AND LUXURY WITH HER<br />

PROFESSIONAL COLOURING AND HAIRCARE<br />

RANGE, JOSE BRYCE SMITH IS NOW FOCUSING<br />

ON EDUCATION AND INNOVATION WITH HER<br />

NEW DIGS IN SYDNEY’S DARLINGHURST. THE<br />

SELF-CONFESSED HAIRDRESSING JUNKIE AND<br />

ORIGINAL & MINERAL FOUNDER CATCHES UP<br />

WITH MICHELLE RUZZENE.<br />

On the new space:<br />

“I love hanging around hair dressers, and I learn so much when<br />

I’m around them. I wanted to create a space where they could<br />

come. We’ll use one section for education, but it’ll be sort of an<br />

academy for O&M. We’ve invited session stylists to use the to<br />

prepare for shoots, do models, celebrities, things like that. We<br />

put really high-speed cable in here as well for internet, so that<br />

hairdressers that are visiting from interstate or overseas can come<br />

and use the Wi-Fi if they want. Brad Mullins is now our editorial<br />

stylist, so he works out of here as well.”<br />

About the location:<br />

“I’ve always worked between home and done sort of shared office<br />

spaces, and I haven’t had a salon for 10 years. About six months<br />

ago, I just decided that I wanted a space here, and I really wanted<br />

somewhere where the team would feel inspired coming to work. I<br />

wanted it to be central in Sydney, because it’s right near the train<br />

station, and people can come for education.”<br />

On manifesting:<br />

“I was really lucky. I’m into manifesting and I had our general<br />

manager look for ages, but he kept telling me there was nothing and<br />

it was all too expensive. So then I just went online and literally signed<br />

the lease, he didn’t even see it. It took patience, but we got there.”<br />

The space's features:<br />

“There’s a really amazing rooftop up here that we’re going to<br />

use for events. But it was more the location, and I liked the big<br />

windows - it was an empty shell. I have a friend who is amazing<br />

with how he flips houses and he helped me with the interior.<br />

He suggested the glass and the detail on the glass, just to divide<br />

it. And because of the acoustics, and having hair-dryers on in<br />

here, we put the carpet in. We wanted minimal clutter, we want<br />

it to just be a nice open space. The lounging area was based on<br />

Soho House ( a hotel chain and group of private members’ clubs<br />

originally aimed at those in the arts and media). I wanted that<br />

feeling that if you were a hairdresser in town, you can come and<br />

hang out. I want it to be a relaxed sort of environment.”<br />

On New York:<br />

“We’ve had our salon in New York for more than five years now,<br />

it works well because we have a really strong market in Europe.<br />

We’ve got this really cool space in the meatpacking district, and<br />

we’ve got quite a lot of Aussies and Kiwi hairdressers working<br />

there as well. It’s got a similar feel to this (Darlinghurst), it’s in a<br />

really old brick-building, that’s opposite the highline.”<br />

On the O&M range:<br />

“We start with the colour, and then the haircare’s all highperforming<br />

naturals. We’re probably the first company that quite<br />

successfully straddled salons and high-end retail. We had the first<br />

five-free-formula in the shampoo, so it was sulphur and parabenfree<br />

a long time ago. But what we wanted was it to feel like luxury,<br />

but be natural. Glamorous women also want products in their<br />

bathroom that happen to be low-chemical. Why does it need to be<br />

green and brown and look like it’s in a health-food store? So the<br />

44 <strong>INSTYLE</strong>


Which<br />

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thing that we really go for, because we’ve<br />

been pioneering for so long, we talk about<br />

being ‘Made for Originals’.”<br />

On Net-a-Porter:<br />

“We were the first Australian hair-care<br />

brand on Net-a-Porter, and we’ve been<br />

on there for about five years now. It’s not<br />

massive volume, it’s massive exposure.<br />

It’s great positioning, and to be honest a<br />

lot of the retail we go into is more about<br />

brand awareness, the majority of our<br />

business goes through salons. But online<br />

is something nobody can argue with and<br />

it’s really good positioning. The business<br />

has increased enormously in the last<br />

twelve months - it’s actually tripled.<br />

That’s partly why we built this space<br />

as well.”<br />

Why business is booming:<br />

“We’ve always been pioneering this lowchemical<br />

hair colour, but when you’re<br />

trying to take a lot of chemicals out,<br />

sometimes in the past, you compromise on<br />

performance. While we always had a really<br />

loyal following, there were certain things<br />

that you had to do in order to get the grey<br />

coverage, and to get exactly what you<br />

wanted, and maybe the more vibrant red.<br />

So what happened was, we spent two years<br />

developing CØR.color, which, we named<br />

because the core of the brand was colour.<br />

And then the zero in the middle represents<br />

no ammonia, PPD, or resorcinol, which<br />

is what we’ve always taken out. The<br />

product now performs so well that all<br />

the benchmarking we did was against<br />

ammonia-major companies, and now it<br />

performs so well the business is escalating<br />

so fast. Also, the UK Council came out in<br />

the end of 2016, which was just when we<br />

launched a new colour, saying if you colour<br />

your hair with PPD you’re 15 per cent<br />

more likely to get breast cancer. And then<br />

there was a study done in California where<br />

they cited hairdressers as 50 per cent more<br />

likely to get bladder cancer. So we believe<br />

that hair colour is becoming a health<br />

choice, that’s part of our brand as well.<br />

We sort of hashtag, ‘Hair colour is a<br />

health choice’. And I think that if you<br />

can colour your hair without so many<br />

chemicals, why wouldn’t you choose<br />

that? Hairdressers are becoming more<br />

aware about what they’re breathing<br />

in, and what people are putting on<br />

their heads. So we’re finding that big<br />

salons are changing over from major<br />

companies all of the time to O&M. We’re<br />

getting calls everyday. We’re projecting<br />

a massive amount of growth, again, for<br />

this year.”<br />

Celebrities and influencers:<br />

“We believe that the hairdresser is<br />

the modern-day influencer - that’s<br />

partly why Brad Mullins is our editorial<br />

ambassador. Hairdressers are some of<br />

the most passionate, creative people<br />

that you could get. And when they love<br />

your product, they really love it. So<br />

we’re more focused on the hairdresser<br />

than we are on the celebrity.”<br />

The future:<br />

“We’ve got new products coming. CØR.<br />

color has 105 colours in it already, so<br />

it’s a full range. And we’ve just brought<br />

out a men’s quick colour, which is like<br />

a 5 minute colour, and we’ve got new<br />

shades coming out this year, and other<br />

product extensions. We’re now very<br />

focused on what’s next, and how do we<br />

keep moving. Plus we’re always still<br />

spending a massive amount of time and<br />

money on research into what else can<br />

we take out without compromising on<br />

the performance. I just want O&M to be<br />

the best that it can be, and I want it to<br />

be the most high-performing, natural<br />

haircare brand that’s Australian-owned<br />

and made.”<br />

For more information visit<br />

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<strong>INSTYLE</strong> 45<br />

VISIT US HAIR EXPO STAND F119


INFEATURE<br />

THE NEW<br />

COUTURE<br />

HAVING THE OPPORTUNITY TO PRESENT HIS OWN<br />

SPIN ON A PARISIENNE INSPIRED SHOW IN PARIS<br />

FOR THE 110 YEARS OF L’ORÉAL PROFESIONNEL<br />

CELEBRATION WAS A HUGE HONOUR FOR<br />

OUR LEADING MAN OF HAIR DESIGN, DAMIEN<br />

RINALDO. ALONGSIDE PARTNER ADRIANA AND<br />

TIFFANY DECEUX THEY PROVED WHY THE<br />

TECHNICAL SKILL IN AUSTRALIAN HAIRDRESSING<br />

TAKES THE LEAD.<br />

Part of just three international show segments on March<br />

26 in Paris, Damien’s brief from L’Oréal Professionnel<br />

for his very own show was a rendezvous through<br />

Paris. Originally hesitant and wanting to do his own<br />

thing, the end result resulted in what was labelled the<br />

best show of the event and one that left some of the audience in<br />

tears - testament to the power of a strong collaboration.<br />

“It all worked so well that the way they moved on stage was<br />

like no hair show you’ve seen before, it was absolutely beautiful,”<br />

said Damien.<br />

Considering the models were leading dancers from the likes<br />

of Moulin Rouge, the presentation showcased movement and<br />

elegance in hair juxtaposed by a strong dose of Boris the Cuttery<br />

DNA - more of an internal skeleton structure feel with boning at<br />

the back of the Pony’s.<br />

“We love couture work but it’s been the same for a long time.<br />

You can you do a French wave or roll so many times but we tried to<br />

push it to a new level,” Damien said.<br />

What resulted was something that really pulled at the heart<br />

strings and showed the strength of Australian hairdressing. The<br />

French, no doubt, love to see French work but the fresh twist left it<br />

one of the most talked about shows of the 110 years program.<br />

“We call it the new couture – we’ve been doing the same<br />

couture for a long time in Paris but this show with dancers as<br />

models beautifully trained to move resulted in a far from usual<br />

show. Everyone flowed and had that Parisienne wavy aesthetic but<br />

with a lot more structure,” Damien said.<br />

Damien’s aim was to cast different girls to give the show<br />

diversity. With 4 weeks prep time beforehand back in Australia<br />

creating hair pieces and cotton work all pre done.<br />

The show had African, Asian, Scandinavian, French and many<br />

more models, giving great tonality through colour and creating a<br />

truly global stage.<br />

“The show was a great opportunity and will be one of those<br />

things to look back on and really reflect what a great opportunity<br />

it was to work on a stage in Paris representing a global brand like<br />

L’Oréal Professionnel,” Damien said.<br />

“One thing it really reinforced to me, is how good Australian<br />

hairdressing is. Our approach to hair is often a lot more technical<br />

and structured and it was so humbling to show what we are all<br />

about in a French environment,” Damien said.<br />

Damien believes the most important thing with a show like this<br />

is to come in with a lot of ideas and prep and be open to collaborate<br />

to achieve a strong result. Couture presents a timeless aesthetic in<br />

fashion and hairdressing that we need to continually manipulate<br />

and explore.<br />

46 <strong>INSTYLE</strong>


WATCH NOW


INCONFERENCE<br />

LUXURY FUTURIST:<br />

KÉRASTASE SUMMIT BALI<br />

STANDING OUT IN THE CROWD AND GROWING AS A BUSINESS HAS BECOME JUST AS MUCH<br />

ABOUT THE ABILITY TO EMBRACE THE FEAR OF THE FUTURE AS IT IS ABOUT THE LUXURY<br />

SERVICE ON OFFER. IN BALI, OVER FOUR INSIGHTFUL AND EVENTFUL DAYS, KÉRASTASE ARMED<br />

THEIR LOYAL CLIENTS WITH THE BEST OF BOTH, WRITES CAMERON PINE.<br />

From <strong>May</strong> 4 until <strong>May</strong> 8, in one of Bali’s most luxurious<br />

locations, Alila Seminyak, Kérastase welcomed not<br />

just Australia’s leading ambassador salons but leading<br />

salons from across the ditch, to curate a succession<br />

plan for an even stronger business partnership in<br />

Australia and New Zealand.<br />

For leading salons it’s often considered that there’s not much<br />

you can change about your business, but after an invaluable series<br />

of days with Kérastase, it’s easy to see why it remains the most<br />

asked for salon retail brand globally. It’s not just the luxury levels<br />

of thinking from day one and parties at iconic sunset venues<br />

like Bali’s Tropicola, it’s about the balance of perspective and<br />

being a leader in an age where leadership is so easily mistaken<br />

for management.<br />

Creating an innate balance where salon services, customisation<br />

and retail collide – the formula for growth was not just considered<br />

an offering of luxury but a method of mindset, with this year’s<br />

speakers focussing heavily on mindset to send ambassadors<br />

and salon owners home with a new level of thinking. A level of<br />

thinking that could master any challenge.<br />

To shape new thinking you have to instil confidence, something<br />

the luxury haircare brand empowers their salons with by the<br />

bucket load. Touching not just on the ‘why’ you should be, but the<br />

‘how’ of setting our minds for positive change, all touch points of<br />

the business were engaged from ambassador to owner.<br />

Opening the formal proceedings, Kérastase National Sales<br />

Manager Lara Woolley spoke of the crucial element of business<br />

survival today; understatnding the consumer.<br />

“In business today we are all in a race for the future, a war for<br />

talent and a race to perfection,” Lara said.<br />

“Salon guests are visiting less often, we are presented with a new<br />

generation of digital natives and we are competing for share of voice<br />

in a world where people are overloaded with content,” she said.<br />

Not surprisingly, Lara confirmed the average person scrolled to<br />

the top of Mount Everest with their thumb every year, confirming<br />

just how far our addiction to technology is heading.<br />

Commercial director of PPD Olga Zanetti followed on with<br />

consumer insights and trends, and having started her career in<br />

marketing, Kérastase and its consumer footprint continues to be a<br />

brand she holds close to her heart.<br />

“There’s no denying consumers are visiting less frequently but<br />

the good news is spend is on the rise with an average of 4 per cent<br />

more per visit than the same time last year,” Olga said.<br />

With positive factors still driving our industry there continues<br />

to be opportunities for services and creating a closer bond with<br />

the client just by using the right tools every visit.<br />

“Preventative damage is what’s really driving her to spend,”<br />

Olga said. “But less often visits have resulted in 1 per cent growth<br />

across our retail which is a good benchmark to see where you<br />

are at,” Olga said.<br />

48 <strong>INSTYLE</strong>


INCONFERENCE<br />

Despite the number of visits being down 1.7 per cent, the total<br />

salon market is up 1.2 per cent and in-salon services with a brand<br />

like Kérastase remains key.<br />

It’s no surprise that L’Oréal group brands have great access to<br />

consumer research data from organisations such as WGSN and<br />

Mintel. This gives invaluable insight into shifting economic power,<br />

technology, population change, environmental shifts, changing<br />

values and overall trends affect salon visits.<br />

There are 10 main global consumer trends driving what’s<br />

happening in shopfronts and salons right now; age agnostic,<br />

back to basics for status, conscious consumer, digitally together,<br />

everyone’s an expert, finding my JOMO (joy of missing out), I can<br />

look after myself, I want a plastic free world, I want it now and<br />

loner living.<br />

Circles of Subiaco and<br />

Circles on Fitzgerald<br />

Zink the Element of Hair crew<br />

Moving from FOMO (fear of missing out) to the opposite<br />

mindset as information has overloaded our generation, it has also<br />

empowered a new breed that are happy to miss out.<br />

It’s also all about wanting it now – a work life balance no longer<br />

exists. Today, it’s called a work life blend and we are all on 24/7.<br />

“When I’m opening a website it need to download straight away,<br />

if it takes two extra seconds or its not loading I’ve gone somewhere<br />

else,” Olga said.<br />

Olga set the mood for a mindset that is very similar to the<br />

approach many of us have with technology, yet it’s surprising how<br />

many salon websites still aren’t device friendly and super-fast<br />

on mobile.<br />

“I am happy to pay more if it helps me reach my goals quicker<br />

and most consumers are the same. It’s important we make this<br />

achievable. Digitally, there’s a duality where traditional and<br />

technology are blending.”<br />

Competition is fierce and we are not competing against other<br />

salons, we are competing against restaurants, day spas and other<br />

service industries. Passive ageing is a new prose (40 is the new 30,<br />

50 is the new 40).<br />

“We don’t want to age, we don’t want to change, we just want to<br />

extend the good looks that we have,” Olga said.<br />

Traditionally, the Kérastase consumer is in the 40 plus category.<br />

They're affluent, without kids, or they’ve grown up and left<br />

home. The brand is now putting a heavy focus on millennials and<br />

the younger generation who has hair health high on the top of<br />

their priority list, including alliances with trans international<br />

supermodel Andreja Pejić, who shares a lot of values with this<br />

generation. It’s all about a plastic free world of being responsible,<br />

sustainable and sharing diversity on social.<br />

We will also start to see more superfoods transcending between<br />

beauty and hair with Kérastase being one of the first brands<br />

to introduce a beauty regime into hair, or being influenced by<br />

skincare for hair.<br />

Olga also spoke about consumer insights per social group; Gen Y<br />

(a holistic approach to beauty) Generation X (all about preventing<br />

ageing) Baby Boomers and beyond (all about the skincare<br />

centric regime).<br />

Generation Z on the other hand goes to YouTube for inspiration<br />

and information, and will continue to be a focus for Kérastase<br />

throughout <strong>2019</strong> and beyond.<br />

Salon research shows that 90 per cent of women going into<br />

the salon aren’t recommended retail and as such the industry<br />

continues to miss out on further opportunities. It’s the aim<br />

of Kérastase to not just acknowledge but change this figure<br />

through the guest experience - to have a conversation with every<br />

consumer that walks through a salon door and increase the<br />

number of product purchases.<br />

<strong>INSTYLE</strong> 49


INCONFERENCE<br />

Natalie Morris and<br />

Rochelle Fowler<br />

The newly launched<br />

Blond Absolu range targets<br />

the 18-34 year old market<br />

and comes with a strong<br />

online and digital strategy,<br />

compared to the traditional<br />

Kérastase consumer that is<br />

traditionally older than the<br />

average haircare consumer.<br />

Nailing the market<br />

and future areas for<br />

development, Kérastase is<br />

adapting to meet the needs<br />

Nicole Griffith<br />

of the consumer who wants<br />

and Angela Reilly<br />

it all. The first guest speaker<br />

of the conference was Sally<br />

Healy who explained to<br />

guests the key elements<br />

that made up the mentally<br />

well workplace and key HR<br />

metrics. “A positive culture<br />

starts with shared values –<br />

younger generations are into<br />

values and are wanting to<br />

ANDERS SORMSN NILSON.<br />

change the world,” Sally said.<br />

Sally then went on to encourage every guest to nominate two<br />

values they wanted in their salon and define a story around this to<br />

let the brand do the work.<br />

“Involve younger generations in team values and decision making<br />

so they will be right beside you,” she said.<br />

Sally spoke of the numerous ways you could attract the type of<br />

team that you wanted.<br />

She advised of the importance of having a second interview with<br />

everyone as prospective staff can often be well rehearsed with<br />

saying what you want to hear, but not necessarily being able to back<br />

it up.<br />

Tina Winchester then spoke in more detail about mental health<br />

and some of the signs and symptoms we can look out in the people<br />

around us. As the director of Mentally Well Workplaces, Tina used<br />

the approach of understanding rather than trying to change a<br />

culture when there were limiting mental health factors. “It’s not<br />

about them and us, it’s about all of us,” she said.<br />

Anders Sorman Nilson is a true futurist and uses emotion and<br />

universal realisations to explain the differences between digital and<br />

analogue – for Anders it’s all about winning the digital minds and<br />

analogue hearts’ of tomorrow’s customer.<br />

“We are all getting digitally hacked at exponential rates but the<br />

perfect blend of analogue and digital is to move friction seamlessly,”<br />

Anders said.<br />

The cost of friction (time wasted in a business or waiting to pay or<br />

checkout) has true costs to business.<br />

In a decade of disruption, Matt Church spoke about finding<br />

50 <strong>INSTYLE</strong><br />

“We are all getting digitally hacked<br />

at exponential rates but the perfect<br />

blend of analogue and digital is to<br />

move friction seamlessly,”<br />

true heart, courage and positive acknowledgement to<br />

everything we do.<br />

“The best achievements come through encouragement,<br />

not through competitive demand,” Matt said. To learn is<br />

to sometimes forget what we know and Matt spoke about<br />

how sometimes we had to unlearn before re-learning to<br />

embrace the new . He talked the audience through brands<br />

that had reinvented concepts and charged more for a<br />

cheaper product, proving that with consumers, convenience<br />

was king.<br />

One of the most talked about speakers in Australia and<br />

now globally, Amanda Stevens, is known for her concept of<br />

selling to women. For her presentation, she focused on the<br />

future of the customer experience. She said understanding<br />

the consumer was all about mastering the business of being<br />

busy and finding happiness in an uncertain<br />

world where health and true connection<br />

was the new wealth.<br />

She stressed the importance or removing<br />

anything that was going to prevent<br />

people coming to you, including Zip Pay<br />

and Afterpay.<br />

“Within a tyranny of choice you need as<br />

many ways to touch consumers as possible<br />

and the key to true connection is to find commonality through<br />

celebration, customisation and connecting your customers to each<br />

other to create a network of loyalists for your brand,” she said.<br />

Leadership influencer and body language and vocal intelligence<br />

coach, Louise Mahler, hit hard with some home truths about body<br />

language that all do subconsciously. As an expert in psychology and<br />

face to face engagement, she had the entire audience realising their<br />

retail consultation, greetings and body language were all needing<br />

some serious work.<br />

Making her way through the room the day before she spoke<br />

on stage, Louise was most likely reading the guests, making<br />

connections and watching body language to perfectly tailor an<br />

interactive session. She managed to get several guests on stage and<br />

show just some of the many subconscious things we do when we<br />

don’t have confident body language.<br />

Overall, there’s no denying that the state of play is more<br />

complicated now, whether it be recruitment in the age of Tinder,<br />

trying to create a true brand voice in a crowded market or finding<br />

what you can master in a decade of disruption. One thing everyone<br />

took away this year, and it wasn’t just one actionable anecdote from<br />

a speaker, was a perfectly curated success formula marrying the<br />

best line up of speakers to create true change across mindset first.<br />

Where guest experience is key, team empowerment is met with<br />

a myriad of challenges and the future and next steps can be blurry<br />

and instilled with fear, Kérastase enabled you to detoxify any<br />

business blockages for an even stronger 2020 and beyond.<br />

For more information visit www.kerastase.com.au


MBFWA<br />

MBFWA '19<br />

Hair highlights from a huge week of Sydney fashion.<br />

<strong>INSTYLE</strong> 51


MBFWA<br />

REDKEN<br />

X BEC + BRIDGE<br />

“We wanted this to feel a little bit Puberty Blues,” was<br />

how Richard Kavanagh described the styles he created<br />

for Redken backstage at the Bec + Bridge Resort 2020 show.<br />

The opening show of Day Two of Mercedes Benz Fashion Week<br />

Australia was buzzing pre-show with Richard working his hands<br />

at keeping the look casual, young and lived in.<br />

“The hair we’re creating is youthful, we’re making it very<br />

natural and organic,” he explained as he worked on the hair of<br />

one of the models of the moment, Bambi Northwood-Blyth.<br />

Richard said the hair length impacted the way him and his<br />

team styled the hair. “For shorter hair, we are letting the haircuts<br />

do the talking and letting the natural texture be the highlight of<br />

the hair,” he said.<br />

TONI&GUY AND GHD<br />

X AJE<br />

WATCH NOW<br />

The who’s who of the Australian fashion scene glammed up for<br />

one of the most important nights of the year; the Mercedes Benz<br />

Fashion Week Australia <strong>2019</strong> (MBFWA) opening show. This year<br />

Aje had the privilege of opening fashion week with a stunning<br />

spectacle that showcased two of Australia’s iconic landmarks in<br />

all their glory: the Harbour Bridge and the Opera House.<br />

TONI&GUY had the honour of being the show’s official hair<br />

sponsor, under the direction of Katy Reeve, while ghd was the<br />

official hair tool partner under the direction of Pauline McCabe.<br />

Katy and Pauline collaborated to create a look that embodied<br />

the new season collection and ensure the hair complemented<br />

the Australian aesthetic and landscape showcased.<br />

Inspired by ‘the land and the sea’, the hair featured strong<br />

partings to mirror the coast lines of Australia and gentle waves<br />

inspired by the ocean. Hints of masculinity were paired with<br />

soft, feminine touches in perfect synergy.<br />

REDKEN<br />

X WE ARE KINDRED<br />

Marie Cain for Redken created matte, lived in hair for We Are<br />

Kindred’s resort ’20 collection, Boheme Heart, at Mercedes<br />

Benz Fashion Week Australia. “The inspiration for today’s look<br />

is for the girls to look quite natural,” she explained. “What<br />

we’re creating is hair that has that lived-in texture, and<br />

reallyfly away.”<br />

Marie said she tailored each hair style to be individual<br />

towards each girl, as there was such a diverse number of hair<br />

styles and cuts with each model.<br />

GHD<br />

X BIANCA SPENDER<br />

ghd kicked off Mercedes Benz Fashion Week Australia before it<br />

had even begun, styling Bianca Spender at a pre-opening show<br />

in Sydney. With Mary Alamine as hair director, an undone look<br />

offered an androgynous aesthetic for clients to covet.<br />

“I wanted the hair to feel relaxed and undone, yet still refined.<br />

Incorporating a wet look finish gave an edge to this style so that<br />

it wasn’t too feminine or pretty,” Mary said. “Bianca wanted the<br />

hair to look like fingers had run through it, like it had been ‘lived<br />

in’ with a boyish flair to give some grit. Marrying masculinity<br />

with the wet look and femininity with the loose waves was key to<br />

achieving this.”


GHD<br />

X BASSIKE<br />

This cult brand re-united with MBFWA showing their resort<br />

collection of bold earthy colours; think greens, yellows and<br />

neutrals paired perfectly by an undone and natural finish to the<br />

hair by ghd hair director Keiren Street.<br />

Held at The Apollo restaurant in Potts Point, Bassike treated<br />

a very intimate numbers of guests to an exclusive dinner<br />

showing of a resort collection taking the brand from basic<br />

tee to sophisticated loose overcoats, one piece resort dresses,<br />

statement separates and a little more structure than we’ve<br />

previously seen from the basics brand.<br />

Building the Bassike mood board towards a more lifestyle<br />

centric Resort '20, creative director Deborah Sams was inspired<br />

by a spirit of playfulness, with a view to lend more optimism to<br />

the modern woman’s wardrobe.<br />

GHD<br />

X JONATHAN SIMKHAI<br />

Nearing sunset on a warm afternoon in Bondi, ghd and editorial<br />

expert Richard Kavanagh styled the hair for Jonathan Simkhai,<br />

creating the effortless beauty every hairdresser aims to create and<br />

that every client wants.<br />

“The look was inspired by Jonathan’s inspiration for the<br />

collection, which was a girl at sunset, at magic hour, who looks<br />

effortlessly beautiful,” Richard said. “We’ve used the classic curl<br />

wand and in some cases the soft curl wand from ghd, to create<br />

a soft bend in the hair with a centre part tucked behind the<br />

ear, and just raked through with our finger so it’s just easy and<br />

effortless and undone.”<br />

ORIBE AND HOT TOOLS<br />

X MATTEAU<br />

Much loved swimwear brand Matteau expanded into relaxed resort<br />

wear, transporting guests to an Amalfi Coast aesthetic, perfectly<br />

complemented by a sun-kissed and lived-in hair look by hair<br />

director Paloma Garcia.<br />

The Matteau woman is liberated, artistic and embraces her natural<br />

beauty with the simple yet highly curated swimwear label moving to<br />

a full resort collection of loose silhouettes that you just want to ‘slip<br />

on’ and wander the waterside restaurants of the European coast.<br />

“There’s a lot of diversity in the models and casting and this show is<br />

all about embracing that,” Paloma said.<br />

WELLA<br />

PROFESSIONALS<br />

X ALICE MCCALL<br />

“It’s all about bringing back the haircut,” is how Keiren Street<br />

for Wella Professionals described the models’ hair inspiration<br />

backstage at the Alice McCall. “It’s nice to see haircuts again and<br />

to properly do hair, rather than the natural, natural, natural<br />

that’s everywhere.”<br />

To get the “done” look, Keiren looked to the cool girls of the<br />

past for inspiration. “Today’s look is a nod to the sixties,” he<br />

explained. “She’s a teddy girl and a bit of party girl who loves to<br />

have a good time.”


MBFWA<br />

KEVIN.MURPHY<br />

X LEE MATTHEWS<br />

Texture, style and form were all paramount in the hair look for<br />

Lee Matthews at Mercedes Benz Fashion Week, complementing<br />

the myriad of fabrics, textures and shapes evident in the<br />

collection. Hair direction by Nathan Gorman for KEVIN.<br />

MURPHY put eye-catching finishes on the 20 year anniversary<br />

collection for the brand.<br />

“For Lee Matthews 20-year anniversary show KEVIN. MURPHY<br />

wanted to reflect the brand alignment perfectly,” Nathan said.<br />

“Lee is known for her effortless pieces, her use of natural fabrics<br />

and her focus on simplicity, sustainability and inclusivity so we<br />

wanted to create a hair look that reflected this effortless appeal<br />

and had a ‘come as you are’ attitude. The look is a hair fold, not<br />

a top knot, not a ballerina bun, almost an elevated version of<br />

something the model could have done on herself. Each look is as<br />

individual as the woman wearing it.”<br />

WELLA<br />

PROFESSIONALS<br />

X BONDI BORN<br />

Over enviable Mediterranean cuisine at Bondi’s trendy Totti’s<br />

restaurant, guests watched the runway show for BONDI BORN<br />

at Mercedes Benz Fashion Week Australia. Complementing<br />

this major runway were three intricate hair looks from<br />

the incomparable Renya Xydis, creative director for Wella<br />

Professionals, incorporating braiding, styling and texture.<br />

“The Australian woman loves to travel, the hair direction<br />

for the show was very much driven by looks that women can<br />

emulate at home, we showed wet hair because she’s always<br />

out of the pool, we showed slicked back hair because it’s what<br />

she likes to do before dinner, and to top it off we’ve included<br />

editorial iterations of ponytails and buns with a nautical nod,”<br />

Renya said.<br />

SHU UEMURA<br />

X CHRISTOPHER ESBER<br />

KMS<br />

X HANSEN AND GRETEL<br />

Starting Day 3 of Mercedes Benz Fashion Week Australia, guests<br />

showed up to Hansen and Gretel’s Paddington Boutique on<br />

Sydney’s iconic Oxford Street for a luxe show dedicated to<br />

the power of femininity. With Venus as the ideal muse (and<br />

yes, that famous song playing to close the show) KMS and hair<br />

director Ali Holmes of Wild Life Hair brought the same ethos of<br />

strength in individuality to the hair look.<br />

“Our icon today is Venus, you would have seen the painting on<br />

the front window when you came in,” Ali said. “It’s celebrating<br />

femininity and beautiful women and individuality in women.<br />

Everybody’s own looks are being used and celebrated and with<br />

long hair we’re finishing it with a plait. We’ve chosen models<br />

that have their own looks to start with, if they have their own<br />

haircuts, beautiful texture existing in their hair already, we’ve<br />

kept it. If they have long hair we’ve added a plait.”<br />

Christopher Esber’s penchant for signature minimalist<br />

tailoring and structured silhouettes was juxtaposed with<br />

an undone and dual textured luxury feel to the hair by hair<br />

director Daren Borthwick of Shu Uemura.<br />

If you can’t take a holiday, Esber’s new collections believes<br />

you can bring it to your everyday wardrobe. The key message;<br />

was about connecting and disconnecting; at the desk to outof-office,<br />

done sophisticatedly Christopher Esber-style. The<br />

hair followed with the done, yet undone, feel to exemplify the<br />

essence of clothes being a bikini utility or a utility bikini and<br />

what you wear being more a state of mind than just a statement.<br />

Hair was designed be both acceptable for poolside but tailored<br />

enough for the office.


GOLDWELL<br />

X TIGERLILY<br />

Goldwell guest artist John Pulitano,<br />

creative director and cofounder of<br />

Headcase Hair, created two unique looks<br />

for Tigerlily’s ‘Aloha State’ Resort 2020<br />

Collection looks. He looked to the past<br />

for inspiration with a nod to 40s and<br />

50s Hollywood stars, like the famous by<br />

Lauren Bacall, an American actress known<br />

for her distinctive voice and sultry looks.<br />

The first look was vintage beach girl<br />

glam. “We added a bit of glam with a<br />

soft wave at the front inspired by Lauren<br />

Bacall,” John said. “It’s high glamour<br />

meets beachy texture.”<br />

O&M<br />

X PE NATION<br />

Diversity was the key takeaway from<br />

Brad Mullins who was styling models<br />

for O&M as P.E. Nation presented their<br />

first solo show ‘Physical Education by P.E<br />

Nation’ at Mercedes Benz Fashion Week<br />

Australia. For the second show on day<br />

number two of MBFWA show, Brad worked<br />

with PE Nation designers Pip Edwards and<br />

Claire to create hair that showcased “the<br />

ultimate cool girl texture”.<br />

“What’s really important is the silhouette<br />

of the head,” Brad said. “We’ve done a<br />

middle part but have made sure that the<br />

girls’ natural hair texture is kept as it is to<br />

bring out each girl’s individuality.”<br />

TIGI<br />

X ANNA QUAN<br />

“Structure and softness” was the brief<br />

for models whose hair was tended to<br />

by Jacqueline Pidd for TIGI at the Anna<br />

Quan interactive show. Held off-site at<br />

Carol Lehrer Crawford’s sculpture studio<br />

in Surry Hills for Mercedes Benz Fashion<br />

Week Australia, guests were invited to<br />

walk through the studio observing the<br />

collection much like an art show, allowing<br />

them to get up close and personal with the<br />

clothes – and the hair.<br />

Jacqueline explained the hair was<br />

influenced by the marcel waves popular in<br />

the 1930s. “We went for a 1930s inspired look<br />

but with a modern twist,” she said. “At the<br />

front we’ve got a structured marcel wave,<br />

and at the back we’ve got a softer wave or<br />

with shorter hair, a bend in the middle.”<br />

GHD<br />

X TEN PIECES<br />

In front of the inimitable backdrop that is Bondi Beach and staged on<br />

the iconic drained Icebergs pool, Ten Pieces, with hair styled by ghd,<br />

wowed their audience on the final day of Fashion Week. Utilsiing ten<br />

hair tools for Ten Pieces to prioritise individuality, the brand and hair<br />

director Travis Balcke enhanced the models’ natural beauty.<br />

“I wanted to use ten different ghd tools for Ten Pieces – with<br />

varied techniques to enhance the model’s natural hair texture,”<br />

Travis said. “It was integral that we didn’t detract from their<br />

individual styles for the hair looks. The beauty of the ghd offering is<br />

that there is a thermal styling tool to suit every personal need and<br />

these looks gave us the opportunity to showcase how easy it is to<br />

use the tools at home to create a fashion-ready style.”<br />

KMS<br />

X DOUBLE RAINBOUU<br />

Taking guests on a journey through a tranquil Chinese Gardens<br />

away from the hectic pace of Fashion Week, Double Rainbouu’s<br />

dynamism and diversity was at an all-time high with a curated<br />

hair look for each ‘United Colours of Rainbouu 20’ collection<br />

piece by KMS hair director Ali Holmes.<br />

“Hair was very much about resort wear in the evening. It’s<br />

all about coming out of the water and being evening ready.<br />

Textures in the hair are still Hippie and Boho but with a more<br />

evening element to it,” Ali said.


MBFWA<br />

TONI&GUY<br />

X LEO AND LIN<br />

It was collective hair royalty backstage for Leo and Lin,<br />

as TONI&GUY created the look, recent Australian Hair Fashion<br />

Awards (AHFA) Victorian Hairdresser of the Year Jo Smith directed<br />

the show and fellow AHFA New South Wales Hairdresser of the<br />

Year Katy Reeve worked on the team. The inspiring girl power and<br />

talent was well on display.<br />

“Today I’m working on the Leo and Lin 2020 resort show, we<br />

have three looks we’ll be doing on the models,” Jo explained from<br />

backstage. “Our first look is a soft, romantic natural wave with a<br />

strong centre part, our second look will work with a textured bun,<br />

again a little bit romantic but more structured in its texture and our<br />

third look is a more lived-in, looser, grittier wave, with high shine<br />

around the hairline to really create structure in the hair.”<br />

GHD<br />

X MICHAEL LO SORDO<br />

Hosted at Sydney’s Queen Victoria Building over MBFWA,<br />

Michael Lo Sordo’s resort show had its luxe feel matched by<br />

the incomparable team at ghd, as led by session styling expert<br />

Richard Kavanagh. A refined collection of 21 pieces in black<br />

white was built on luxury tailoring and romantic minimalism,<br />

affirming the brand’s signature for alluring eveningwear. The hair<br />

look took this bold simplicity and harnessed it.<br />

“The look for Michael Lo Sordo is very luxurious but effortless,<br />

it’s as if the girl is in St Tropez, she’s been fro a night swim, she’s<br />

got out of the pool, thrown on a beautiful gown, combed her<br />

hair and she’s just [perfect and fresh as she is. It’s clean and quite<br />

sleek,” Richard said. “When you look at the collection across the<br />

board what we wanted to do was make sure there was a simplicity<br />

and elegance that matches the collection. The key was using<br />

the ghd air hairdryer to directionally blow dry using the bristle<br />

brushes to make sure the hair is smooth, polished and luxurious,<br />

and we’re working natural oils to hold it in place.”<br />

GOLDWELL<br />

X CARLA ZAMPATTI<br />

Adding a new twist on the always sophisticated and expensive feel<br />

of Carla Zampatti, Hair director John Pulitano for Goldwell created<br />

a 70s rock chic vibe to give the hair a bit of an edge. Between luxe<br />

fashion and rock star hair, this was a look worthy of MBFWA '19’s<br />

closing show.<br />

Sequined blazers as a maxi, yellow full-length, stripes, velvet<br />

and all the luxurious textures you’d expect from Carla – this<br />

fashion icon continues to create ready to wear that everyone wants.<br />

With an on the runway performance throughout the show from<br />

Sydney’s Brandenburg orchestra, Carla delivered a sensational<br />

symphonic finale to be remembered.<br />

Using Goldwell Double Boost on the roots to create a flat and less<br />

glamourous feel, “If it looks too full it starts to go into beauty and<br />

what we want is a mix between a softer silhouette and a strong<br />

retro vibe using a deep side part down over one eye,” John said.<br />

REDKEN<br />

X KARLA SPETIC<br />

For Karla Spetic at MBFWA, Ben Martin and Redken utilised<br />

the creative brief inspired by Greek mythology to transform<br />

models into mermaids. Floating pearls, crimped styles and<br />

wild textures overtook backstage and the runway, making for a<br />

dreamy show with hair look highlights from the week.<br />

“The beautiful siren show is inspired by Odysseus, the Sirens<br />

and in particular a renaissance painting, so what we’re doing<br />

is that the sirens are mermaids and we’re creating mermaid<br />

inspired looks,” Ben said. “We want the girls to look like<br />

they’ve just come out of the ocean so we’re using natural curls<br />

to embellish the textures that we’ve created. We have a range of<br />

textures, working with some of the girls’ natural textures and<br />

enhancing some to make it runway ready.”


TONI&GUY<br />

X ST GEORGE NEXT GEN<br />

The next generation of designers had their models’ hair in<br />

legendary hands for the St George Next Gen collection showcase<br />

at Mercedes Benz Fashion Week Australia <strong>2019</strong>. TONI&GUY hair<br />

director Katy Reeve, who recently took out the NSW Hairdresser<br />

of the Year title at the Australian Hair Fashion Awards, created<br />

two looks for the rising stars of fashion.<br />

The first look Kate described as “very organic” which used<br />

“natural texture in the hair”.<br />

“We’ve seen a lot of wet and sweaty hair this season, but what<br />

we’re doing is the complete opposite of that,” she said. “We’re<br />

creating a looks that’s very dry and matte.”<br />

REVLON<br />

PROFESSIONAL<br />

X THURLEY<br />

For Thurley at MBFWA, Revlon Professional and Anthony Nader<br />

created their version of the strong woman. The interesting<br />

knotted look created an element of consistency in the fashion<br />

show, while texture remained pivotal.<br />

“My inspiration for the hair for Thurley was that the hair is<br />

refined a little more,” Anthony said. “I think a lot of women overcurl<br />

their hair when they say they want to do natural hair but<br />

they end making it curlier, so basically what I’ve done with the<br />

hair today is we’ve put a slight wave in it but the secret is we’ve<br />

destroyed the texture of that wave so the hair looks a little more<br />

lived in but it’s a little bit more refined.”<br />

REDKEN<br />

X AZZO SWIM<br />

The Azzo Swimwear MBFWA show took<br />

the wet look to its extremes, with the<br />

runway itself covered in water, guys<br />

walking down the catwalk in boardies<br />

or speedos and a suitably slick hair style<br />

from Redken and hair director Marie Cain.<br />

“The hair look for today is a wet look and<br />

it’s for a swimwear label, the collection<br />

inspiration was for the guys to look like<br />

they’ve been on a summer holiday or<br />

they’ve gone for a summer run and they’re<br />

quite sweaty,” Marie said backstage. “The<br />

designer also used the words of a ‘summer<br />

storm’, we’re using the haircuts and<br />

pushing it forward or back depending on<br />

what looks good.”<br />

REDKEN<br />

X MARIAM<br />

SEDDIQ<br />

Boldness and the popular puffed sleeves,<br />

disconnection and layering in Mariam<br />

Seddiq’s dynamic line- up was perfectly<br />

given further attitude by a lived-in and<br />

layered hair look by hair director Diane<br />

Georgievski for Redken.<br />

Seddiq perfectly personifies her own<br />

unique version of leading trends, textures<br />

and fabrics and makes it fun, so the 2020<br />

Seddiq girl is all about looking like she’s<br />

had a good time – she’s sophisticated but<br />

certainly not uptight.<br />

Not your typical French cool girl, but<br />

with a strong French finesse, each girl had<br />

to look lived-in. “She’s cool but she’s still<br />

sophisticated,” Diane said.<br />

REDKEN<br />

X JUSTIN CASSIN<br />

Rather than over the top avant-garde for the<br />

boys, Justin Cassin blurs the line between<br />

tradition and contemporary with tailored<br />

modernity. Hair directors Dmitri Papas and<br />

Justin Pace for Redken bringing an individual<br />

look of polish to a full gamut of men’s hair.<br />

“For the guys it’s about individuality. It’s<br />

sleek, shiny and a bit wet looking,” said<br />

Hair Director Dmitri Papas. Long overcoats,<br />

tailored paints, shirts and jackets merged<br />

with more streetwear as Justin stated an<br />

authority in men’s lifestyle fashion.


INFEATURE<br />

CURATED BY<br />

KAVANAGH<br />

A TRUE EDITORIAL HAIRDRESSER WITH<br />

A MASTERFUL LIGHTNESS OF TOUCH,<br />

RICHARD KAVANAGH HAS CARVED A<br />

NICHE FOR HIS NAME BY MERGING THE<br />

INDUSTRY AND CONSUMER WORLDS TO<br />

CREATE AN ENVIABLE HAIR AESTHETIC.<br />

What continues to inspire you artistically<br />

and drives you to do what you do?<br />

To be honest, I’m still inspired by the<br />

craft. Every day I try to get a little bit<br />

better at one or more aspects of the craft<br />

of hairdressing. I’m kind of a hair geek<br />

and get really mesmerised by little things<br />

like combing hair, and sections, and<br />

the texture of hair. In terms of artistic<br />

inspiration, I’m inspired by the art world,<br />

both modern and historic art. Dark,<br />

satirical works, and graphic abstract stuff<br />

like Dadaism and the works of the Dutch<br />

masters. I also love it when I see someone<br />

have an ‘aha’ moment when I’m working<br />

with them. It gives me such a buzz to see<br />

the penny drop for someone who discovers<br />

a simple or easier way to do something<br />

they’ve struggled with.<br />

What editorial question are you most<br />

commonly asked?<br />

'How do I have a career like yours or what<br />

do I do to work towards more of your<br />

work?'. I wear so many hats, as a creative<br />

director for salon groups and brands, and<br />

as a freelance session stylist and as an<br />

entrepreneur and business owner, father,<br />

fighter and mentor. What I tell people is to<br />

learn how to self assess, look at what you<br />

do well and what you need to work on. Do<br />

more of what you do well, and develop the<br />

ability to incrementally improve in the<br />

areas you want to work on.<br />

How do you find and capture inspiration<br />

each year for shows or collections or<br />

even education?<br />

For shows, I’m largely inspired by the<br />

consultation process with the designer or<br />

58 <strong>INSTYLE</strong><br />

creative director. Trying to find a visual voice<br />

through the hair to help support or amplify<br />

their vision for the character of the show<br />

allows me to tap into my intuitive creative<br />

process and allow ideas to bubble up.<br />

Knowing I can trust my hands to execute<br />

the vision that my brain has, or at least<br />

have enough technique and craftsmanship<br />

to be able to figure it out, allows the<br />

freedoms to create. With education, I try to<br />

ask myself - 'if I was here, buying a ticket<br />

for this session, what would I want to take<br />

away, both technically and emotionally?'<br />

And then I try to take looks I’ve done for<br />

shoots or shows and break them down into<br />

steps or techniques that can be adapted<br />

or used across multiple looks or concepts.<br />

Largely, I just trust my gut.<br />

If you could produce any show you<br />

wanted what would you do?<br />

I’ve been lucky enough to have a whole lot<br />

of ‘career highlight’ moments. Too many<br />

to even remember. But if there was one<br />

show I’d love to be the hair director for it’d<br />

have to be Comme des Garçons.<br />

What is it you love most about Redken<br />

and what keeps you loyal to working with<br />

the Redken brand?<br />

For me, at the heart of Redken is a passion for<br />

people and the betterment of our industry as<br />

a whole. It’s inclusive, and progressive, and<br />

as a brand, Redken seeks to empower the<br />

stylist. I find that inspiring and humbling.<br />

One thing that’s changed for you in<br />

<strong>2019</strong> vs 2018?<br />

The biggest thing that’s changed is I’ve<br />

become the Co-CEO of a beauty tech<br />

company - piiq. Being involved in a world<br />

first innovation, and traveling the world<br />

to showcase what we’ve done here in<br />

Australia has been crazy!<br />

What has been the biggest challenge for<br />

you as an artist this year?<br />

The biggest challenge has been managing<br />

my time. I’ve had to hire a full time PA<br />

just to manage my diary even though I<br />

have an agent to manage my bookings<br />

and invoicing.


INFEATURE<br />

THE SUM OF IT<br />

HAIRCARE AUSTRALIA HAS ESTABLISHED A LEADING PORTFOLIO OF BRANDS THAT<br />

WILL BRING TOGETHER AN UNRIVALLED GROUP OF INDUSTRY CREATIVES AND<br />

BUSINESS OWNERS IN NOUMEA (AUGUST 16-20) FOR THE HAIRCARE BUSINESS<br />

SUMMIT. PREPARE TO ESCAPE TO A NEW MINDSET.<br />

Working on<br />

both personal<br />

development<br />

and business,<br />

the Haircare<br />

Australia <strong>2019</strong> Business Summit<br />

takes guests to the idyllic shores<br />

of New Caledonia over four<br />

entertaining and educational days<br />

of discovery at the Chateau<br />

Royal Beach Resort and Spa.<br />

“It is essential to allocate<br />

time to work on your<br />

business,” said Sales and<br />

Education Director of Haircare<br />

Australia, Ward Gauvin.<br />

“I’ve found, personally,<br />

when I travel, I become more<br />

creative. Because you don’t<br />

have those day to day to-do<br />

list type distractions, you’re<br />

able to think more laterally<br />

and more deeply about the business,” he said.<br />

Targeted to salon owners and managers, the four night and<br />

three day conference not only provides access to network and<br />

socialise with industry leading figures, but allows you to dive into<br />

the latest industry outlooks as well as global fashion trends that<br />

are influencing consumer purchasing decisions.<br />

While the location of the Haircare Business Summit continues<br />

to change, the motivation behind it remains the same. “Haircare<br />

wants to help salon owners and managers develop their business<br />

skills, and their personal development to continue to grow,<br />

because if we have a healthy, strong hairdressing industry, well,<br />

then our company has a stronger future,” Ward said.<br />

Haircare Australia isn’t interested in an off-the-shelf business<br />

conference and have made it their mission to understands<br />

the innate creativity of their clients’ minds and their need for<br />

real stimulation.<br />

“The Haircare Business Summit<br />

is a really unique experience”<br />

he says. “I wanted to select a<br />

location away from mainstream<br />

destinations to offer a different<br />

cultural experience.”<br />

Testament to Haircare Australia’s<br />

commitment to your business<br />

growth is the leading line up of<br />

guest Speakers;<br />

Bruce Cotterill: An experienced<br />

leader of strategy,<br />

business improvement and<br />

transformation through<br />

people. Bruce was a guest<br />

speaker at the previous<br />

Haircare Summit and his<br />

Seven Principles of Profit<br />

really resonated.<br />

Lorean Cairns: Meet an<br />

Evo stockist from New York!<br />

Lorean Cairns is a cofounder of<br />

the Fox and Jane Salon Group<br />

– a company that has scaled<br />

from five to 150 employees and<br />

gone international in a few<br />

short years.<br />

Phil Nosworthy: founder<br />

of Switch Inc., Phil is a multi-disciplined executive coach, global<br />

speaker and influential change-maker with a focus on making<br />

both your business and life meaningful.<br />

Dr Louise Mahler: An expert in body language, Dr Louise Mahler<br />

will entertain the Business Summit with her deep and witty<br />

insights into the different types of personalities who walk through<br />

your salon door.<br />

For more information visit www.haircareaust.com or contact<br />

salesupport@haircareaust.com or 1300 437 436 (option4) to<br />

reserve your place.<br />

<strong>INSTYLE</strong> 59


60 <strong>INSTYLE</strong>


Fairy floss, carousels and limitless<br />

colour - join the winners of the Matrix<br />

Collective Competition with a colourful<br />

two days down the rabbit hole.<br />

Photography by Emily Abay, Hair by Matrix Collective Competition Winners,<br />

Styling by Ella Murphy, Makeup by Ash Carpenter, Production by Ida Almasi<br />

Olivia (left) wears Rotate dress (worn as top), Bianca Spender Pants, Zara shoes.<br />

Leilani (right) wears Camilla and Marc coat, top and bag, Bianca Spender shirt,<br />

McGraw briefs, Jeffery Campbell shoes from Zomp.<br />

<strong>INSTYLE</strong> 61


Hair by Danielle<br />

Colebert and<br />

Sandy Kennedy<br />

On Parks top and knit<br />

sweater from Filly’s<br />

Stable, Camilla and<br />

Marc skirt, Sans Beast<br />

bag, Zara shoes.<br />

62 <strong>INSTYLE</strong>


Hair by Hayley Keep and<br />

Jayde Osterberg<br />

Atoìr top, Maticevski dress<br />

<strong>INSTYLE</strong> 63


Zoe (left) hair by Shauna Moore<br />

Mercy (right) hair by Leanne Kay and<br />

Harrison Sansom<br />

Zoe wears Scanlan and Theodore<br />

dress, Kate Sylvester knit sweater,<br />

Camilla and Marc skirt and coat, Nike<br />

socks, Pam shoes from Zomp<br />

Mercy wears Camilla and Marc Top,<br />

Yeojin Bae dress, Acler coat, Essentiel<br />

Antwerp bag from Filly’s Stable,<br />

Jeffery Campbell shoes from Zomp,<br />

Lucy Folk jewellery<br />

64 <strong>INSTYLE</strong>


<strong>INSTYLE</strong> 65


66 <strong>INSTYLE</strong><br />

Hair by Ellana Dolman and<br />

Siobhan Tour<br />

Camilla and Marc top,<br />

Bianca Spender suit<br />

jacket and pants, Karen<br />

Millen skirt, Scanlan and<br />

Theodore belt


Hair by Moshe Vaknin.<br />

Camilla and Marc top,<br />

Scanlan and Theodore<br />

shirt, Atoir suit jacket and<br />

pants, Chris Ran Lin coat<br />

<strong>INSTYLE</strong> 67


Leilani (left) hair by Maria Puccio<br />

and Madison Logozzo. Moraya<br />

(right) hair by Leah Rowley<br />

Leilani wears Camilla and Marc<br />

top and coat, Alice McCall dress,<br />

Maticevski Cumberbun.<br />

Moraya wears Ganni dress, Camilla<br />

and Marc Jacket (worn as top)<br />

Bianca Spender coat, Scanlan and<br />

Theodore Boots<br />

68 <strong>INSTYLE</strong>


<strong>INSTYLE</strong> 69


70 <strong>INSTYLE</strong><br />

Hair by Lauren<br />

Hutcheson<br />

Kate Sylvester top,<br />

Rixo dress from Filly’s<br />

Stable, Lonely Lingerie<br />

bra (layered)


Hair by Joanne Bird<br />

Camilla and Marc suit<br />

jacket and pants, Ellery<br />

coat, Camilla and Marc<br />

scarf, Sans Beast bag,<br />

Jeffery Campbell shoes<br />

from Zomp<br />

<strong>INSTYLE</strong> 71


Zoe (left) wears Scanlan and Theodore dress, Kate Sylvester sweater,<br />

Camilla and Marc skirt and coat, Nike socks, Pam shoes from Zomp<br />

Olivia (middle) wears On Parks top and knit from Filly’s Stable, Camilla<br />

and Marc skirt, Sans Beast bag, Zara shoes<br />

Mercy (right) wears Camilla and Marc top, Yeojin Bae dress, Acler coat,<br />

Essentiel Antwerp bag from Filly’s Stable, Jeffery Campbell shoes from<br />

Zomp, Lucy Folk jewellery


INPROFILE<br />

ON SET WITH<br />

MATRIX COLLECTIVE<br />

COMPETITION WINNERS<br />

WITH A SENSE OF ENERGY AND COMMUNITY, THE MATRIX COLLECTIVE COMPETITION WINNERS<br />

FLEW IN FROM AROUND THE COUNTRY TO CREATE THEIR OWN LOOKS ON SET WITH THE<br />

<strong>INSTYLE</strong> TEAM - RESULTING IN A SHOOT THAT WILL GO DOWN IN HISTORY.<br />

HAYLEY KEEP AND<br />

JAYDE OSTERBERG<br />

SHAUNA MOORE<br />

Lemon Laine, Perth<br />

WA Individual Winner<br />

Earth Wind Fire Hair, Perth<br />

WA Team Winners<br />

“I get to prep a lot with others behind<br />

the scenes this time I got to be in the<br />

spotlight! It’s nice to show off my skill set<br />

as a hairdresser to see what I can do.”<br />

LEANNE KAY AND<br />

HARRISON SANSOM<br />

Stevie English Hair , Sydney<br />

NSW Team Winners<br />

“It is great to be a part of the whole<br />

experience from brief to seeing the looks<br />

come to life. Editorial is so different to<br />

salon hair and it’s amazing to learn from<br />

the best.”<br />

MOSHE VAKNIN<br />

Gloss Hair Dezign, Melbourne<br />

VIC Individual Winner<br />

74 <strong>INSTYLE</strong><br />

MATRIX ♥


INPROFILE<br />

DANIELLE COLEBERT AND<br />

SANDY KENNEDY<br />

OMG Hair Bar, Brisbane<br />

QLD Team Winners<br />

MARIA PUCCIO AND<br />

MADISON LOGOZZO<br />

Acqua Lounge Hair Studio, Adelaide<br />

SA Team Winners<br />

ELLANA DOLMAN AND<br />

SIOBHAN TOUR<br />

Hairhouse Southland, Melbourne<br />

VIC Team Winners<br />

“Today’s shoot has been eye opening,<br />

it’s a whole other world to hairdressing!<br />

The Matrix Collective competition has<br />

let our creative juices fly.”<br />

JOANNE BIRD<br />

B&B Hair Salon, Gold Coast<br />

QLD Individual Winner<br />

“I entered the Collective as I thought<br />

it was a great platform to showcase<br />

my work without having to outlay<br />

any costs. It was so easy. I used one<br />

of my salon clients, I was doing her<br />

hair and thought, ‘I should just shoot<br />

you, let’s enter!’”<br />

LEAH ROWLEY<br />

Stevie English Hair, Sydney<br />

NSW Individual Winner<br />

COLLECTIVE ♥<br />

LAUREN HUTCHESON<br />

Scizzor Lounge, Adelaide<br />

SA Individual Winner<br />

<strong>INSTYLE</strong> 75


MY WAY<br />

EFFORTLESSLY<br />

COOL<br />

BILL TSIKNARIS<br />

Director Tsiknaris Hair and AHFA <strong>2019</strong> Avant Garde<br />

Hairdresser of the Year<br />

I like the overall look and style of this outfit, it gives<br />

off a very down to earth, fun and feminine first<br />

impression. I would however ditch the boots and<br />

instead opt for a pair of killer heels! This would really<br />

dress up the look and add polish to her ensemble. As<br />

she has such a relaxed, loosely fitting top I think it’s<br />

important to have an element of strong and sexy,<br />

and those legs should be shown off! In regards to her<br />

hair, I can see so much potential hidden under all the<br />

excessive length, and the colour looks a little too livedin.<br />

The length looks too long and too much gravity pull<br />

is happening. I would approach by removing a few<br />

inches off the length and creating a seamless layering<br />

technique which would remove weight and create<br />

movement without having the traditional layering<br />

lines. Beautiful, undone sexy hair that looks effortless<br />

not only suits her face but her whole silhouette. I<br />

would make her colour more of a cool brunette -<br />

highlights that look like she was born with them. To<br />

achieve her look, I would focus baby-fine highlights<br />

on the mid-length and ends of your hair, as well as the<br />

pieces framing her face then an overall background<br />

that adds some depth with her new style. Before<br />

blow-drying I would apply the correct foundation<br />

products for support and hold to ensure the look is<br />

just off the runway with lasting volume and texture<br />

with memory. I’d apply L’Anza Healing Strength Neem<br />

Plant Silk Serum for heat protection and glide ability<br />

and spray from roots to ends with Show Beauty Lux<br />

Volume Mist to amplify thickness and volume. I’d use<br />

a ghd curve classic wave wand to create soft undone<br />

waves, finishing with L’Anza Healing Style Dry<br />

Texture Spray to give touchable volume with memory.<br />

The look - all about that effortless looking finish.


MY WAY<br />

FEMININE<br />

AND FLORAL<br />

JO SYM-CHOON<br />

AHFA SA/TAS Hairdresser of the Year,<br />

salon owner and director at<br />

Jo Sym-Choon<br />

My first impression is that the colour of<br />

the dress completely drains her skin tone.<br />

I’d like to see the dress colours reversed,<br />

with pale pink flowers on a deeper colour<br />

background. I’d lose the bag and add one<br />

that suits the lighter colour of the dress,<br />

along with sandals to match.<br />

I actually like the length of her hair, but<br />

I’d like to make it a brighter blonde with<br />

some contouring babylights around her<br />

face and through her parting. I’d lighten<br />

her natural base colour a little and tone the<br />

blonde to a pale oyster, keeping it on the<br />

cooler side to suit her cool-coloured skin.<br />

As a Revlon Professional ambassador<br />

I’d naturally use their colour brand<br />

Revlonissimo . I’d use the new Super<br />

blondes 12.22 (iridescent tone) in foil with<br />

their new Satinescent range additives .821<br />

( Mauve) to add a more intense oyster tone,<br />

mixed with 12%. I’d work to the crown<br />

using fine weaves with wider spaces, and<br />

focus more around the fringe area. After<br />

that, I’d apply the remainder of the colour<br />

freehand through to the ends to intensify<br />

colour. Ten minutes before development<br />

time is up, I’d apply soft lightener from<br />

the brand's superblondes palette to the<br />

roots, mixed with its own soft lightener<br />

developer for 10 mins to shift the base.<br />

I’d soften the edges of her cut by<br />

taking away the bluntness and adding<br />

soft internal layers to release the natural<br />

movement in her hair. I’d also add a<br />

curtain fringe to enhance her cheekbones.<br />

To style her hair I’d blast it dry using<br />

Revlon Memory Spray for some texture,<br />

then finish it off with a large curling wand<br />

to enhance the natural movement and give<br />

it all a looser look.


COVER STORY<br />

CURLS<br />

CURLS<br />

CURLS<br />

GHD’S LATEST TOOL,<br />

TITLED ORACLE, IS<br />

YOUR NEW MUST-HAVE<br />

AVENUE TO STYLISTIC<br />

CREATIVITY, BUILDING<br />

COVETABLE CURLS WITH<br />

GROUND BREAKING EASE<br />

AND SIMPLICITY.<br />

Once iconic for their<br />

straightening technology<br />

alone, ghd’s role and<br />

reputation as a global<br />

styling superpower<br />

has only grown, and its portfolio<br />

now expands from straightening to<br />

drying and styling of all sorts. Within<br />

this domain, welcome oracle, an<br />

innovative tool that makes curling easier<br />

than ever, putting it in the same simplistic<br />

realm as straightening hair for your clients,<br />

and developed in revolutionary fashion<br />

over 6 years with 675,000 hours of testing<br />

at the leader in heat styling R&D facility in<br />

Cambridge UK.<br />

“ghd oracle is the culmination of<br />

years of research, resulting in a versatile<br />

professional tool that combines heat to<br />

shape the hair, with a cooling system to<br />

set the hair,” said Steve Elstein, ghd Vice<br />

President of product development and<br />

research states. “This innovative tool heats<br />

hair to the optimum temperature of 185°C<br />

and then curls and sets the hair by flashcooling<br />

it with a temperature differential of<br />

over 100°C to ensure the style is set and that<br />

the curls last.”<br />

The tool is able to simplify the art<br />

of curling with patented Curl-zone<br />

technology, using the oracle’s unique heat<br />

78 <strong>INSTYLE</strong><br />

power and cooling setting effect to create a<br />

myriad of curls in just one stroke, leaving<br />

hair beautiful and healthy. The oracle has<br />

a “U” shape made of four ceramic plates<br />

that concocts an ideal curl no matter what<br />

section of hair is actually passing through<br />

the tool. Tilting the oracle at slight angles<br />

creates new and various curls and waves,<br />

from more defined to loose and beachy.<br />

The oracle shapes the hair with its Curlzone<br />

technology, supplementing this with<br />

a flash-cooling system that sets the curl<br />

and ensures long-lasting results, while also<br />

making the tool is cool to touch and place<br />

on surfaces, providing consumers with a<br />

no fear curling experience. A small, high<br />

power fan draws in cool air and expels<br />

warm air to facilitate this savvy process.


1 4 ceramic plates° heat hair to the<br />

optimum styling temperature of 185°C<br />

to give the curl shape<br />

2 The unique U shape creates the<br />

perfect curl on all hair types<br />

3 The patented Curl-zone flash-cools<br />

hair quickly to set the curl in place<br />

When styling, it keeps its optimal<br />

temperature of 185°C, which ghd<br />

has identified as the ‘glass transition<br />

phase’, today’s benchmark for heat<br />

styling, where material goes from<br />

brittle to malleable, and the ideal heat<br />

temperature. This protects hair from<br />

damage while embellishing its natural<br />

beauty during styling.<br />

“ghd oracle is a game-changer for<br />

creating curls and waves; there is no<br />

more wrapping or rolling hair, for<br />

the first time ever you can create the<br />

perfect curl in just one easy stroke,”<br />

ghd Global Brand Ambassador Adam<br />

Reed explained. “So many of my clients<br />

struggle to curl their hair, but with the<br />

new ghd oracle, curling is now as easy as<br />

straightening.”<br />

“Curls continue to be a strong and<br />

growing hair trend, and with ghd oracle<br />

one tool is all you need to create a variety<br />

of curls, waves, and textures. It is a<br />

revolutionary innovation, which is why<br />

we’re so excited to put it directly into<br />

the hands of the professional stylists,<br />

delivering a tool which is exclusive to<br />

selected partner salons,” added Ludovic<br />

Dellazzeri, managing director, ghd ANZ.<br />

“In many ways, ghd is going back to its<br />

roots with oracle.”<br />

“Salons are where ghd is born and<br />

remain at the heart of our business. ghd<br />

oracle is our most versatile and creative<br />

curling tool yet – meaning education<br />

is vital for consumers to get the most<br />

out of it. Stylists are the key to teaching<br />

consumers how to confidently and easily<br />

use this professional tool to create these<br />

looks at home.”<br />

“Our ghd oracle partner salons are<br />

required and committed to providing<br />

complimentary tutorials for all consumers<br />

so they can learn how to use the tool before<br />

purchase,” Ludovic said. “Hairdressers<br />

know they’re a trusted source of both<br />

knowledge and creativity for their clients,<br />

and we look forward to inviting more<br />

salons to be part of the ghd oracle journey.”<br />

ghd have continued to innovate and<br />

revolutionise the very notion of heat<br />

styling through their entire brand history,<br />

and oracle is another monumental step in<br />

that relentless journey. Look to the future<br />

of curls, heat styling and retailing tools<br />

with oracle.<br />

For more information visit<br />

www.ghdhair.com/au<br />

<strong>INSTYLE</strong> 79


INSIDE SALONS<br />

TRENDING SALON STYLE<br />

Parisian<br />

Luxe Plush<br />

Reinvent classy luxury just like the Parisians<br />

with this luxe salon look. Structural furnishings<br />

of black and white that features luxe textures;<br />

think faux marble, stone, concrete and a mix of<br />

matte and gloss finishes, are chosen to create<br />

depth and texture. Timeless quilted textures are<br />

key, combining a rich and luxurious palette<br />

monochrome design of marble, cool metallics<br />

and detailed wall panelling. Lavish light fittings<br />

and designer decor will complete this look.<br />

WORDS AND STYLING: LISA FELEPPA<br />

Luxe Plush by Comfortel<br />

DESIGNER<br />

TIP!<br />

This look is about<br />

luxury. Focus on items<br />

that are simple in form<br />

and let the texture<br />

or finish provide<br />

the interest.<br />

Emilly Hadrill Hair & Extensions<br />

Paddington, NSW Australia<br />

www.ehhairextensions.com.au<br />

Kamil’s Hairdressing<br />

Sydney NSW Australia<br />

www.kamilshairdressing.com<br />

Stacey Plush Salon Chair<br />

www.comfortel.com.au<br />

Positano Salon Mirror<br />

www.comfortel.com.au<br />

Pierre Haddad Hair Management<br />

Sydney NSW Australia<br />

www.pierrehaddad.com<br />

Uva Salon<br />

Prahran VIC Australia<br />

www.uvasalon.com<br />

Bennet Front Counter<br />

www.comfortel.com.au<br />

Barcelona Waiting Sofa<br />

www.comfortel.com.au<br />

Luma Selfie Ring Light<br />

www.comfortel.com.au<br />

Salon Franc, Armadale, VIC Australia<br />

www.labiosthetique.com.au<br />

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. More about this look go to pinterest.com/<br />

comfortelfurniture. For inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.<br />

80 <strong>INSTYLE</strong>


WATCH NOW<br />

LEARN MORE 1 800 972 141<br />

www.hairdreams.com | info.au@hairandsoul.com.sg


INFEATURE<br />

LOVEFEST<br />

JOICO’S NEW COLOUR AESTHETIC AND COLOR INTENSITY<br />

INNOVATIONS COME IN THE FORM OF LOVEFEST – TWO<br />

SHADES DEDICATED TO BRIGHT, BOLD AND PLAYFUL HAIR<br />

AND THE UNIQUE PERSONALITIES THAT GO ALONG WITH IT.<br />

Welcome LoveFest, two bright Joico Color<br />

Intensity hues built from muse and Joico<br />

Brand Ambassador Larisa Love, and dedicated<br />

to all things bright hair and bold vibes in all<br />

their glory. The creative colours allow you to<br />

be at your most artistic, with tones of Limelight and Aqua Flow<br />

expanding your palette and catering to clients who want to try out<br />

a brighter hue.<br />

The colours deliver on two important fronts of vibrancy and<br />

damage protection, with hues that last through 20 shampoos. The<br />

formula also allows for no bleeding during application, becoming<br />

ideal for always trending and hashtaggable colour techniques<br />

and melts.<br />

The technology allows for fades on tone and intermixable<br />

qualities with endless options. In terms of care, exclusive<br />

Quadramine® Complex reconstructs each strand for healthierlooking<br />

hair with more shine, while refreshing notes of citrus and<br />

flowers ensure the hues delight a myriad of senses.<br />

The colourful options are ideal for clients who want to<br />

experiment with a brighter palette, or are looking for colour that<br />

can offer them health and condition as well. The formulas are<br />

additionally beloved for their shine and consistent colour deposit,<br />

while the colourist is kept front of mind with an ever-expanding<br />

palette that can be intermixed for literally limitless colour options,<br />

officially making<br />

hair the easel in<br />

total creativity.<br />

The formula’s<br />

hydrating,<br />

quality-focused<br />

technology<br />

is built on top-tier ingredients, such as the aforementioned<br />

Quadramine® Complex, which acts as a defence system that<br />

protects the hair from cuticle to cortex. This hero complex is<br />

supplemented by Kuikui Nut Oil produced from the Hawaiian<br />

Candlenut tree, with essential fatty acids, vitamins and<br />

antioxidants to imbue hair with elasticity and shine.<br />

The new tools work within the always expanding and iconic<br />

Joico portfolio, best utilised alongside the Defy Damage ProSeries<br />

system for optimal results, and with Joico Color Endure Shampoo,<br />

K-PAK Cuticle Sealer and K-PAK Intense Hydrator ideal for the<br />

service finish and after care.<br />

Speaking to our Instagram savvy, millennial heavy and trend<br />

loving clients, LoveFest captures the festival aesthetic, social<br />

media rainbow hair crazes and era of experimentation that is <strong>2019</strong><br />

with hues that prize shine, vibrancy and care, and technology that<br />

unleashes your inner artist.<br />

For more information visit www.joico.com.au<br />

82 <strong>INSTYLE</strong>


L’ORÉAL PROFESSIONNEL<br />

I CHOOSE<br />

L’ORÉAL PRO<br />

AWARD WINNER, EDUCATOR AND RUNNER UP<br />

IN THE <strong>2019</strong> L’ORÉAL PROFESSIONNEL COLOUR<br />

TROPHY, SCOTT SLOAN OF SLOANS, SYDNEY<br />

NSW, SHARES WHY HE CHOOSES L’ORÉAL<br />

PROFESSIONNEL AS HIS SALON’S ULTIMATE<br />

BUSINESS PARTNER.<br />

1.Why do you choose to be with L’Oréal Professionnel and<br />

nobody else?<br />

There are multiple reasons and perhaps that is the key to my choice!<br />

Rather than picking and choosing what matters most, I find that<br />

they really do tick all the boxes for us as a salon and as creatives<br />

and educators. They are the most professional brand I have worked<br />

with as they never fail to consider both the professional side of the<br />

business and the end consumer. Obviously, they have one of the<br />

strongest global identities and that largely comes down to their<br />

reliable products which are loved all over the world.<br />

2. What business support does L’Oréal Professionnel offer you?<br />

It is multi-faceted and covers off both professional and consumer<br />

support. Their trend knowledge and insights are second to none<br />

and with that comes key education opportunities for my team<br />

across all aspects of cutting, style, colour and innovation. There<br />

are also multiple international networking opportunities through<br />

the Business Forum and product launches and events. Specific<br />

to our salon, we were thrilled with the amazing support they<br />

provided with the opening of our North Sydney salon. It might<br />

sound cliché, but they really felt like part of the family.<br />

3. Creatively, how are you inspired by L’Oréal Professionnel?<br />

I think for me to be truly creative, I need both myself and my team<br />

to feel supported and confident. L’Oréal Professionnel provides<br />

so many opportunities across the salon activity, fashion work,<br />

editorial shoots, global education and help with our own personal<br />

shoots, so we can’t help but feel inspired to create amazing work<br />

for them!<br />

Most of all, I love that these exciting opportunities are not just<br />

offered to me but are actively presented to my team as well. It has<br />

helped to give Sloans the reputation it has for a thriving successful<br />

salon which new staff are excited to join.<br />

4. What do you love most about your partnership with<br />

L’Oréal Professionnel?<br />

They understand the Sloans brand and business needs so well<br />

and provide guidance and opportunity based around that<br />

understanding. I can safely say they have played a key role in<br />

helping the Sloans team achieve our record-breaking finalist<br />

nominations this year across the AHFAs, AHIAs and Hair Expo,<br />

both with business entries and creative entries. So far, we have<br />

had 15 Finalist nominations over the past 12 months - and three<br />

wins. We currently have our fingers crossed for Hair Expo!<br />

We also had six finalists in the <strong>2019</strong> Colour Trophy, and the fact<br />

that Ruby Smilie from our Lane Cove salon won the Australian<br />

Rising Star award, and I received second place in the National<br />

Award, was hugely rewarding.<br />

5. What marketing support does L’Oréal Professionnel provide<br />

that helps to drive clients into your salon?<br />

Whilst we work with Jo Coles at Lily Blue Communications for<br />

all our trade and consumer marketing communication needs, Jo<br />

works closely with the L’Oréal Pro marketing team to leverage<br />

specific consumer campaigns across the Sloans platforms to<br />

ensure all consumer touchpoints are integrated. As an example,<br />

we have just launched the new INOA No-Damage social media<br />

advertising initiative that they created, which has been very easy<br />

and smooth to implement and complements our existing social<br />

media advertising activity.<br />

Sloans have also been able to successfully build a number<br />

of authentic relationships with local brand ambassadors and<br />

influencers which gives us greater reach and exposure.<br />

6. What are some of the best opportunities you have been given<br />

with L’Oréal Professionnel?<br />

Too many to list! Personally, I love to travel, so being able to<br />

combine my love of education with travel makes me feel incredibly<br />

fortunate and I’m actually heading to India again very soon- a<br />

place I absolutely love.<br />

Developing regular activities such as directing the hair for the<br />

Telstra Perth Fashion Festival is also a highlight as it allows us to<br />

build on our work every year and involve the team.<br />

The opportunity to also work on the international brand<br />

campaign shoot with Jordan Hone was incredible and certainly a<br />

career highlight, especially as I was also able to invite Idy Duong<br />

from our Lane Cove salon to be part of it all too.<br />

Anytime we are able to create a collaborative effort with as<br />

many of our team as possible, it reinforces why our relationship<br />

with L’Oréal Professionnel is so strong.<br />

<strong>INSTYLE</strong> 83


Headpaint<br />

ONE COLOUR<br />

DUAL<br />

PERFORMANCE<br />

NEW<br />

and<br />

improved<br />

New triple conditioning system<br />

Hydrolysed Rice Proteins’<br />

penetrates into the hair’s cortex<br />

to replenish proteins<br />

Wheat Germ Oil<br />

is rich in Vitamin E to<br />

moisturise the cuticle<br />

Limnanthes Alba Seed Oil<br />

creates a protective barrier on<br />

the hair to prevent dehydration,<br />

rejuvenate colour vibrancy, and<br />

replenish shine and softness.<br />

WATCH NOW<br />

Contact your Sabre Corporation Business Development Manager or call 1300 764 437 to find out more<br />

Fudgehair


100% grey coverage *<br />

shade vibrancy for 30 washes *<br />

*when using Damage Rewind Shampoo and Conditioner


86 <strong>INSTYLE</strong>


UNDEFINABLE<br />

Meet Seb Man: a new class of<br />

grooming for the next generation<br />

man who knows no limits.<br />

Photography by Milos Mlynarik, Hair<br />

by Aiden Xydis, Styling by Danielle<br />

Soglimbene, Makeup by Cat Smith,<br />

Creative Production by Ida Almasi<br />

Neuw top and jeans<br />

<strong>INSTYLE</strong> 87


Zara shirt, pants and shoes,<br />

model's own jewellery<br />

88 <strong>INSTYLE</strong>


Zara knit, model's own jeans<br />

<strong>INSTYLE</strong> 89


Zara knit<br />

90 <strong>INSTYLE</strong>


<strong>INSTYLE</strong> 91


Zara knit, model's own white<br />

tee, pants and jewellery<br />

92 <strong>INSTYLE</strong>


INPROFILE<br />

@aidenxydishair<br />

@themensgroomingroom<br />

@sebmanofficial<br />

SEB MAN The Multi-Tasker<br />

Hair Beard and Body Wash<br />

AIDEN XYDIS<br />

AN UNDEFINABLE MAN HIMSELF, SEB MAN<br />

GLOBAL CREATIVE ARTIST AIDEN XYDIS GIVES US<br />

THE RUN DOWN ON THE LATEST ADDITIONS TO<br />

HIS BARBER SHOP STAPLES.<br />

#UNDEFINABLE<br />

SEB MAN The Hero<br />

Reworkable Gel<br />

Who is the SEB MAN?<br />

He is pretty undefinable! He is ‘one of the guys’, a boy’s boy<br />

who takes care of himself and is happy to show that. He is a<br />

ready-for-action kind of guy; confident to try a new look and<br />

doesn’t like to make too much fuss in doing so.<br />

Where is the SEB MAN brand going?<br />

Everywhere! Barbering has been a growing trend for some time<br />

now and I feel like, similarly to the SEB MAN brand, it is still evolving.<br />

Salons are adopting their own personalities; you might find one<br />

that specialises in whiskey, coffee… or even art. There is always a<br />

place for a brand like this, so where does it end up? Your guess is as<br />

good as mine.<br />

How would you describe<br />

your own style?<br />

I like a bit of everything.<br />

I wouldn’t say I look or fit<br />

into a certain category<br />

(tattoo’s aside!) I have tried<br />

a number of different looks.<br />

Just a few weeks ago I<br />

decided to cut my hair from<br />

almost waist-length and<br />

seconds later found myself<br />

hacking into it myself. It<br />

didn’t end well. Lesson<br />

learned: always visit a salon<br />

when wanting to change<br />

your look.<br />

Your top products in the range?<br />

My favourites would have to be the beard oil - ‘The Groom’, for both hair<br />

and beard. This gives awesome shine and definition without looking stiff.<br />

Next would be the re-workable styling product ‘The Hero’, hitting<br />

versatility on the head this is a gel and liquid wax combined which<br />

gives a gloss finish and strong hold.<br />

Lastly, the 3 in 1 hair, beard and body wash ‘The Multitasker’, is my (and I<br />

predict will be to many other males) the winner. Every man should have<br />

this in their shower, it does exactly what it says on the bottle!<br />

What is it about SEB MAN that you relate to the most?<br />

I am lucky enough to have had input in the brand from the<br />

beginning. I have played a part in everything from packaging<br />

to product development and education, so I feel like it is a<br />

small part of me. I have hundreds of different clients sit in my<br />

chair day in day out. It is an intimate space where often I<br />

know nothing about that person, I make that space my own;<br />

as does the SEB MAN.<br />

BARBER ♥<br />

<strong>INSTYLE</strong> 93


WATCH NOW


TREATMENT FEATURE<br />

SKINCARE<br />

SECRETS<br />

GOLDWELL'S NEW KERASILK REVITALIZE<br />

INNOVATIONS TAKE THE PRINCIPLES OF FACIALS,<br />

SKINCARE ROUTINES AND BEAUTY AND APPLY<br />

THEM TO THE HAIR AND SCALP, STARTING YOUR<br />

CLIENT'S REJUVENATION PROCESS AT THE TOP.<br />

As professionals we all<br />

know that treating the<br />

hair is a necessity, with<br />

style, colour and cut all<br />

unable to function if the<br />

hair isn’t in proper health. It’s becoming<br />

increasingly apparent that that treatment<br />

needs to prioritise scalp care, with this<br />

area becoming the base point from where<br />

healthy hair can grow and flourish.<br />

Innovations that tackle scalp issues are<br />

extremely necessary, as the scalp ages<br />

much faster than facial and bodily skin,<br />

negatively influencing the condition of<br />

hair and calling for as much attention as<br />

we all pay to our faces in morning and<br />

night skincare rituals. Enter Goldwell’s<br />

Kerasilk Revitalize, a range that takes<br />

the skincare components of exfoliation,<br />

cleansing and treating to truly help<br />

the scalp and transform your clients’<br />

hair health.<br />

The new products in the range are<br />

anchored around ECTOIN®, one of<br />

nature’s most powerful protectors to<br />

shield the scalp from oxidative stress,<br />

using this important technology to launch<br />

into salons and change them irrevocably.<br />

Oxidative stress is the main cause of ageing<br />

in the scalp, caused by factors like UV rays,<br />

pollution, chemical stress, and extreme<br />

heat and cold. This can cause dehydration,<br />

imbalance and weak hair, symptoms that<br />

Kerasilk Revitalize aims to counter.<br />

The range works by rejuvenating<br />

the scalp through protection from<br />

oxidative stress, combating the signs<br />

and effects of ageing through ECTOIN®<br />

and the innovative KERATRANSFORM<br />

TECHNOLOGY (KT³). This complex<br />

combines silk, Keratin, grapeseed and red<br />

96 <strong>INSTYLE</strong>


TREATMENT FEATURE<br />

algae, ensuring colour protection and structural<br />

support, as well as reducing dandruff and oil in<br />

the scalp. These ingredients builds to the range’s<br />

new rejuvenating scalp care routine, inspired<br />

by luxury skincare, with a mask, exfoliator and<br />

cleanser as part of the ritual that begins in the<br />

salon and can then be maintained at home.<br />

The salon service is formulated as the luxury<br />

facial for the scalp, which is comprised of an<br />

Exfoliating Pre-Wash, Nourishing Shampoo and<br />

Rebalancing Scalp Foundation, all as specially<br />

applied by a professional hairdresser. From<br />

there clients can choose from the Nourishing<br />

or Detoxifying serums, before finishing with a<br />

luxury massage. If this routine sounds familiar,<br />

that’s because it truly mimics a session at the<br />

beautician in its care, concern and formula to<br />

cater to scalp skin.<br />

This in-salon session is complemented by using<br />

the service products at home, as sold on the retail<br />

shelf. The tools are comprised of Jojoba derived<br />

exfoliants, activating micro foam moisturisers<br />

and other high-grade ingredients to nourish,<br />

detoxify, protect, hydrate and rebalance the<br />

scalp, for total health and longevity.<br />

Consumers spend a lot of time and money<br />

on the health of their facial skin, with rituals<br />

and routines in the beauty salon and at<br />

home to ensure optimal care. Now, these<br />

innovations, rightly, exists for scalp health too.<br />

Goldwell’s Kerasilk Revitalize offers the luxury,<br />

nourishment and health benefits of skincare’s<br />

accepted components, extending this to the hair<br />

and scalp with top-tier technology from a brand<br />

beloved for their focus on true care. Don’t let this<br />

vital facet of haircare fall by the wayside.<br />

For more information visit www.goldwell.com.au<br />

REVITALIZE YOUR SCALP.<br />

BEAUTIFY YOUR HAIR.<br />

THE NEW KERASILK REVITALIZE – A REJUVENATING SCALP-CARE<br />

ROUTINE INSPIRED BY LUXURY SKIN CARE.<br />

WATCH NOW


Protect and repair<br />

Keep hair nourished, hydrated and heat protected<br />

with these standout treatment products.<br />

98 <strong>INSTYLE</strong><br />

ALTER EGO Italy Arganikare Day Therapy Miracle Beautifying Mask - 1800 137 480<br />

FUDGE PROFESSIONAL Treatment Time Machine Top Lock - 1300 764 437<br />

JUUCE 1 Minute Treatment - 07 3850 6200<br />

KMS Tame Frizz Smoothing Reconstructor - 1300 135 722<br />

HAIR 2 BEAUTY Charcoal Treatment - 1300 2427 2625<br />

PERFECT HAIR Charcoal Revitalising Treatment - 02 9264 1115<br />

HAIR RITUEL BY SISLEY Protective Hair Fluid - 1300 780 800<br />

ORIBE Power Drops Hydration & Anti-Pollution Booster - 1300 725 122<br />

KEUNE Style Heat Protect Instant Blowout - 1800 628 699<br />

REVLON PROFESSIONAL Uniq One All in One Coconut Hair Treatment - 1300 738 776<br />

MOIYA Scents Candle in Lumiere - www.moiyascents.com.au


TREATMENT<br />

ELEVEN AUSTRALIA Miracle Hair Treatment - 1800 104 204<br />

SCHWARZKOPF PROFESSIONAL BC Bonacure Treatment for Coloured Hair - 02 9978 0666<br />

JOICO Defy DamagePro Series 2 Bond Strengthening Color Treatment - 1300 764 437<br />

DE LORENZO Et Equilibrium - 1800 800 347<br />

DAVINES The Let it Go Circle Hair and Scalp Mask - 07 3850 6200<br />

ANGEL PROFESSIONAL Color Protect Hydration Cream - 02 8781 0123<br />

WELLA PROFESSIONALS INVIGO Color Brilliance Miracle BB Spray - 02 9888 7666<br />

KÉRASTASE Blond Absolu Intense Fortifying Treatment - 1300 760 556<br />

WHITE SANDS ER Fusion - 03 9781 5615<br />

ELGON Link D Bond Keeper No3 - 1800 137 480<br />

BHAVE Rescue - 1300 402 064<br />

<strong>INSTYLE</strong> 99


TREATMENT<br />

UNITE 7 Seconds Masque - 1300 386 583<br />

MALIBU C MakeOver Hair & Scalp Treatment - 02 9666 3611<br />

EVY PROFESSIONAL E-SMOOTH Restore Smoothing Conditioner - 03 9439 4841<br />

TIGI Custom Create Heat Protection Spray - 02 8376 7477<br />

MUK head muk 20 in 1 Miracle Treatment - 1300 768 264<br />

ABYSSIAN HAIRCARE Anti Pollution Protein Treatment - 1800 700 510<br />

AVEDA Heat Relief Thermal Protector & Conditioning Mist - 1800 061 326<br />

18 IN 1 Bamboo Charcoal Willow Herb Kakadu Plum Treatment Mask - 1300 789 913<br />

KEVIN.MURPHY Heated Defense - 1800 104 204<br />

FANOLO Smooth Care Smoothing Protecting Serum - 1300 326 652<br />

PUREOLOGY Superfood Strength Cure Treatment - 1300 651 991<br />

REDKEN Extreme Cat - 1300 651 991<br />

100 <strong>INSTYLE</strong>


HAIRDREAMS<br />

MICROLINE<br />

MUST-HAVE<br />

THE MICROLINES SYSTEM BY HAIRDREAMS<br />

IS CELEBRATING 25 YEARS OF THE<br />

REVOLUTIONARY TECHNOLOGY. THE SYSTEM<br />

HAS BEEN REVAMPED AND REVOLUTIONISED<br />

WITH MODERN TECHNOLOGY FOR AN<br />

INNOVATIVE PRODUCT THAT OFFERS A<br />

TRUE ANSWER TO THOSE SUFFERING FROM<br />

HAIR LOSS.<br />

The Hairdreams MicroLines system offers a myriad of practical<br />

advantages, resembling a naturally grown hair look as closely<br />

as possible and making swimming, exercise and other daily<br />

realities easy. It also allows for tailored care and a range of looks,<br />

as well as being safe and easy for hairdressers to use. This provides<br />

a modern alternative to wigs and extensions, greatly improving the<br />

confidence and mental health of those with thin or receding hair,<br />

particularly women.<br />

“I’ve been involved with wigs for quite awhile, I’ve been<br />

hairdressing for 43 years and had a hairdressing salon for 7 years,<br />

we do a lot of work with people with cancer and hair loss, so I’ve<br />

been over to New Zealand and trained in<br />

wigs and I’ve been looking for something<br />

else because I knew there had to be<br />

another answer to people’s problems who<br />

had ceding her,” said Sharyn Blake of Vivid<br />

Hair. “I did some research and found out<br />

that there was something magnificent<br />

called MicroLines, which would be the<br />

answer to a lot of women’s prayers. With<br />

MicroLines you can attach it to hair and<br />

they can treat it like normal, they can<br />

go swimming and go to the gym and do<br />

what they want, they’re not gluing it on,<br />

it’s connected like a hair extension and it<br />

doesn’t damage anything.”<br />

The technology benefits from a range<br />

of factors, including top quality hair, with<br />

100 per cent real hair used, and a healthy,<br />

silky, natural texture to the hair. The hair<br />

also utilises a patented attachment<br />

system with the Hairdreams Bondingring<br />

as an ergonomic attachment for secure<br />

and lasting integration. Aditionally, the<br />

technology offers a temporary attachment<br />

with clips, and both systems allow a gentle<br />

and stress-free process.<br />

“It’s a unique system and it’s the best quality hair in the world, its<br />

hand made and we can get custom made hair as well so there is a<br />

solution for 99 per cent of women’s problems with hair loss and hair<br />

thinning and we can come up with a solution for it,” Sharyn added.<br />

The MicroLines product is built by experts with handmade<br />

craftsmanship over a period of several weeks, uniquely and<br />

exclusive at the Hairdreams manufacturing facility for next-level<br />

quality hair. The result is 10 different basic options, as well as 400<br />

additional options ensuring there is a solution for every client. The<br />

WATCH NOW<br />

3D technology also solves more complex<br />

client concerns, like specific bald spots.<br />

MicroLines is long-lasting and durable,<br />

and can be worn for up to two years, as<br />

well through several uses.<br />

“The main thing I love about Hairdreams<br />

is that the quality of the hair is premium,<br />

and the system and the way the hair<br />

is applied.” said Hairdreams educator<br />

Jaclyn Douglas. “I really enjoy these salons<br />

being able to learn our technique and put<br />

it into their salons with our education.”<br />

Over 25 years Hairdreams has perfected<br />

the technology, with the confidence, ease<br />

and longevity attributed to the client and<br />

their needs front of mind. The Hairdreams<br />

education program supports this<br />

technology with the necessary training<br />

to offer salons that point of difference in<br />

service, and the MicroLines Generation<br />

2018 edition builds on their knowledge<br />

and experience for more comfort,<br />

smoother hair, an easier attachment process, more variety and a<br />

particularly natural look.<br />

Hairdreams’ MicroLines hair extension system is on the forefront<br />

of hair thickening systems globally, imbuing women and men with<br />

confidence and real solutions when they face hair loss or thinning.<br />

The technology is constantly innovating itself, diversifying its<br />

portfolio and changing the hair loss game, and it’s time for Aussie<br />

salons to join the fray.<br />

For more information visit www.hairdreams.com/en-au<br />

<strong>INSTYLE</strong> 101


TREATMENT<br />

102 <strong>INSTYLE</strong><br />

PRAVANA The Perfect Blonde Purple Toning Masque - 1300 386 583<br />

NAK HAIR Australia Ultimate Treatment - 07 3899 9133<br />

GOLDWELL Kerasilk Revitalize Nourishing Serum - 1300 135 722<br />

TRICHOVEDIC Luxury Moisture Surge - 02 9489 7776<br />

INEBRYA Black Pepper Iron Mask - 1300 789 913<br />

OLAPLEX Hair Perfector No3 - 1300 437 436<br />

NATURAL LOOK Intensive Damaged Hair Therapy Concentrated Treatment - 1800 805 276<br />

KHAIR Pep Transforme Leave In Serum - 03 9583 1575<br />

KERATIN COMPLEX Picture Perfect Hair Bond Sealing Masque - 02 9666 3611<br />

HAIR NRG Frizz Endz Keratin Masque - 1300 959 014<br />

TERAX ITALIA Crema+Keratin - 1800 137 480


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to soft Island Violet Blonde. A range that will cool and neutralise<br />

warmth, also achieve maximum lift and stunning reflects.<br />

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MEET THE<br />

STREETERS<br />

Created by the minds of hairdressers for real<br />

women, Redken’s Color Gels Lacquers are<br />

brought to life by the Oscar Oscar team.<br />

Photography by Emily Abay,<br />

Hair colour by Nathan<br />

Armagnacq and style by Jacky<br />

Chan for Oscar Oscar, Styling<br />

by Ella Murphy, Makeup<br />

by Jeannie Cho, Creative<br />

Production by Ida Almasi<br />

Sandro top, Acne coat from Incu,<br />

Adidas bike pants, Ader Error<br />

pants and Lanyard + Carabiner<br />

belt bag all from Sub Type, Prada<br />

Sunglasses from Sunglasses Hut<br />

104 <strong>INSTYLE</strong>


<strong>INSTYLE</strong> 105


Maje top, Baserange pants,<br />

Chris Ran Lin coat and<br />

bomber, Vogue sunglasses<br />

from Sunglasses Hut, M+RC<br />

Belt Bag from Sub Type<br />

Hair by Redken Color Gels<br />

Lacquers: Redken Flash Lift to<br />

create dimension. Color Gels<br />

Lacquer 7RO & 6RO. Color<br />

Gels Lacquer 7CC. Color Gels<br />

Lacquer Clear.<br />

106 <strong>INSTYLE</strong>


Amxander jacket worn as top,<br />

Camilla and Marc hoodie, Camilla<br />

and Marc Blazer (left), Chris Ris Ran<br />

Lin blazer (right) and suit pant<br />

Hair by Redken Color Gels Lacquers:<br />

Gels Lacquer 5GB. Color Gels<br />

Lacquer 4NW & 4NG.


108 <strong>INSTYLE</strong><br />

Camilla and Marc top (layered),<br />

Maje jacket, Chris Ran Lin vest<br />

and bag, Adidas pants from<br />

Sub Type, Sandro belt


Amxander jacket (base<br />

layer), Ader Error jacket<br />

from Sub Type (outer layer)


Ellery top from The New Trend, Nagnata<br />

crop top and bike pants from Incu,<br />

Fiorucci x Adidas Shorts and Belt bag<br />

from Sub Type, belts are stylist’s own<br />

110 <strong>INSTYLE</strong><br />

Hair by Redken Color Gels Lacquers:<br />

Color Gels Lacquer Clear<br />

Color Gels Lacquer 6NA.


INPROFILE<br />

JACKY CHAN<br />

NATHAN ARMAGNACQ<br />

THE TEAM BEHIND ONE OF AUSTRALIA’S MOST ICONIC SALON GROUPS,<br />

JACKY CHAN AND NATHAN ARMAGNACQ SHARE THEIR INSIGHTS IN TRENDS<br />

THE OSCAR OSCAR TEAM IS SEEING COME THROUGH THEIR TWELVE SALONS.<br />

How is Redken’s new Color<br />

Gels Lacquers influencing your<br />

colour work?<br />

All of our Color Gels clients are walking<br />

out the door with incredible shine.<br />

The colours are great for level low<br />

lightening, offers brilliant multi-faceted<br />

bright shades that are very easy<br />

to apply.<br />

How has Oscar Oscar stayed on top<br />

of being a leading colour salon?<br />

Our intention has always been to inspire<br />

our clients and the industry by keeping<br />

up to date with the latest colour<br />

innovations and trends. This is why we<br />

were the first to market with Redken<br />

Color Gels Lacquers. We saw the<br />

opportunity to bring a leading colour<br />

product to our salons that allowed us<br />

design creative colour without the fear<br />

of damage.<br />

What’s coming up this year for the<br />

Oscar Oscar team?<br />

<strong>2019</strong> is the year of expansion for Oscar Oscar! We<br />

have 3 new stores opening in Melbourne and Brisbane<br />

within the next 8 weeks. With sights set on more salon<br />

openings by the end of the year the team are more<br />

motivated than ever and we look forward to what’s<br />

ahead for our salons this year.<br />

What are some new techniques<br />

you are able to introduce with<br />

Redken Color Gels Lacquers?<br />

Color Gels Lacquers and Shades<br />

EQ are the perfect colour combo to<br />

create the growing lived-in colour<br />

trend, but since the introduction of<br />

Color Gels into the salon, we have<br />

naturally started adding more multitonal<br />

work to our clients’ colours.<br />

This has allowed more creativity<br />

and freedom of expression for the<br />

client and us as colourists.<br />

What colour trends are you<br />

seeing walking through the<br />

salon this year?<br />

We’re now seeing a shift from<br />

traditional balayage towards face<br />

framing colour. We are also seeing<br />

more clients who are now asking<br />

for vibrant and vivid colours!<br />

EMPIRE ♥<br />

<strong>INSTYLE</strong> 111


INFEATURE<br />

ALLURING<br />

ALLURE HAIR AND BEAUTY SALON, WITH TWO LOCATIONS<br />

IN SOUTH AUSTRALIA, HAS CARVED AN IMPORTANT NICHE<br />

OF GLOSSY BLONDES WITH REAL, LASTING AND TOUCHABLE<br />

COLOUR THAT FORGO THE FILTER. BEHIND THE LENS,<br />

CONSTANT EDUCATION AND CRUCIAL TOOLS FROM LAKMÉ<br />

KEEP THEIR COLOUR WORK INSTANTLY COVETABLE.<br />

With a salon demographic<br />

largely based around<br />

millennials in two salons<br />

in Morphett Vale and<br />

Seaford Meadows, and<br />

a beachy locale for the latter, salon owner<br />

Alisha Heron knows her bread and butter<br />

is in stand out blondes, and it’s no surprise<br />

this particular colour work accounts for a<br />

major service in the salons. Heading to the<br />

Allure Hair and Beauty Instagram feed, the<br />

salons share these blondes to thousands<br />

of followers, capturing in one image an<br />

impressive commitment to education,<br />

service and evolution, as well as their<br />

significant relationship with Lakmé colour.<br />

“I’ve worked with girls who used to work<br />

with Lakmé and said it was really amazing<br />

and they loved it, so I went to some hair<br />

nights where they showed us the product<br />

and I played around with it,” Alisha said<br />

of her brand origin story. “The integrity of<br />

the gloss range is beautiful, it lasts really<br />

well, it is a really high quality range that<br />

fades out beautifully and doesn’t need to be<br />

freshened up.”<br />

Alisha counts these glosses as a personal<br />

hero product, touting the included jojoba<br />

oil ingredient as necessary in creating that<br />

trademark #lakmeshine, but her love of<br />

the product extends to the range at large.<br />

Her favourite formulas prove extremely<br />

versatile in catering to a range of client<br />

colour desires.<br />

“One of my favourite formulas would be<br />

7/61, because it’s a mixture of depth and<br />

lightness, it creates that equal medium of<br />

beautiful colour without being one or the<br />

other,” she said. “I also love 9/13 and 10/20,<br />

that’s that beautiful clean colour. Another<br />

favourite is 10/40, that’s a strawberry<br />

blonde colour that has that punch to it<br />

and looks amazing on the right blonde.<br />

Our clients love the shine and reflex in the<br />

colours, even something as simple as 5/06<br />

has so much guts to it, it gives someone a lot<br />

of punch to their hair.”<br />

The salon prides itself on its internal<br />

commitment to education, and the way<br />

it is constantly pushing itself to keep up<br />

to date with trends, industry happenings<br />

and social media crazes to offer everything<br />

and anything to their clients. Mixed with a<br />

unique and dynamic salon culture and DNA<br />

and that all-important quality of service<br />

with premium results, and their loyal client<br />

base and winning formula is plain to see.<br />

“Our customer service sets us apart,”<br />

Alisha confirmed. “We create an<br />

environment that’s really fun and bubbly,<br />

and we deliver high quality work. We have<br />

quite an extensive education calendar for<br />

the year, we always try to evolve and keep<br />

up with popular things within the industry.<br />

That’s definitely a very strong point, we’re<br />

always up with the latest trends; we’re able


67%<br />

OF PARTICIPANTS<br />

IN A CLINICALLY<br />

SUPERVISED TRIAL<br />

EXPERIENCED A<br />

POSITIVE RESULT<br />

@allure_hair_beauty<br />

INNOVATION<br />

PATENT<br />

to offer that to our client base. There’s no<br />

trend that we would be confused as to<br />

how to go down that path, we’re always<br />

able to offer the latest in the industry to<br />

our clients.”<br />

One of those major colour trends at the<br />

moment is a wearable and skilled look<br />

titled ‘face framing’. The dimensional<br />

aesthetic can only be achieved with<br />

the talent of the colourist and top-tier<br />

technology, another ideal challenge that<br />

Allure Hair and Beauty and Lakmé can<br />

tackle together with aplomb. Beyond<br />

these trends, the diversity of Lakmé<br />

means Allure Hair and Beauty has<br />

mastered all relevant hues, from their<br />

trademark blondes and beyond.<br />

“’Face framing’ has become very<br />

common, creating a little more lightness<br />

around the front with depth at the back,”<br />

Alisha confirmed. “Additionally, Lakmé<br />

has the most beautiful brunettes in their<br />

range, they have so much shine, depth<br />

and reflex.”<br />

It’s not just the multi-dimensional<br />

hues that make for this perfect<br />

partnership, it’s also the pairing of two<br />

likeminded businesses that ensures a<br />

recipe for success, as Allure Hair and Beauty<br />

has found with Lakmé distributor Haircare<br />

Australia. The innovative family-style<br />

company matches Allure Hair and Beauty in<br />

their focus on education, professionalism and<br />

true, important relationships.<br />

“I’ve been with Haircare Australia for a<br />

few years now, it’s very important for me to<br />

connect with brands that have a passion and<br />

want to see your business succeed, that’s<br />

the really cool things about being a part of<br />

Haircare Australia,” Alisha said. “They have<br />

excellent education like the Lakmé academy<br />

that we send two of our girls to every year<br />

and every time we send them to there we<br />

see such a great improvement regarding<br />

education. Haircare Australia is a really great<br />

company to be a part of.”<br />

Thriving with trending, clickable and<br />

always evolving colour work, with the<br />

support of great tools, resources, brands<br />

and a stellar mindset behind them, Allure<br />

Hair and Beauty is a jewel of South Australia.<br />

Here’s to strong mindsets and Aussie<br />

businesses helping each other succeed.<br />

Discover the world of colour possibilities<br />

@lakmecolour @haircareaust. For more<br />

information visit www.haircareaust.com<br />

FSP<br />

[Follicle Stimulation Program]<br />

THE PROVEN<br />

TREATMENT FOR<br />

THINNING HAIR<br />

IN MEN & WOMEN<br />

*Result of 2014 medically supervised trial at the<br />

Knudsen Hair Transplantation Clinic Sydney<br />

02 9489 7776<br />

sales@trichovedic.com.au<br />

trichovedic.com.au<br />

trichovedic @trichovedic<br />

<strong>INSTYLE</strong> 113<br />

VISIT US HAIR EXPO STAND F119


INFEATURE<br />

THE<br />

LOYAL<br />

BREW<br />

CREATING LOYALTY IN THE SALON IS OFTEN<br />

JUST AS MUCH ABOUT THE LITTLE THINGS AS<br />

IT IS THE BIG THINGS. WE ALWAYS REMEMBER<br />

THE SMALL DETAILS THAT MAKE UP A<br />

GREAT SERVICE.<br />

Details like bad customer care or an average cup of<br />

coffee often leave the overall service falling short.<br />

We show you how a Jura coffee machine eliminates<br />

this every single time.<br />

Consistency is the holy-grail when it comes to<br />

the cup in front of the client, it’s very important to maintain a<br />

standard in-line with the salon services you offer. If you offer<br />

premium services you can’t afford to slip on the smaller things.<br />

Jura’s new We8 machine is the ultimate fully automated machine<br />

ideal for a commercial environment. There’s no unnecessary<br />

wasted or plastic pods – it grinds the beans in one simple process.<br />

With Jura you can personalise each client’s coffee order with just<br />

one button – not only smart but also the environmentally friendly<br />

solution when it comes to coffee in-salon where waste is already at<br />

an all-time high.<br />

“Our machines are a great solution for the salon or clinic<br />

environment, they not only look professional and premium but<br />

produce coffee that you’ll always be proud to serve, no matter<br />

who presses the button,” Jura Australia General Manager,<br />

George Liakatos.<br />

Perfect for salon positioning is the WE8 machine – capable of<br />

30 plus cups a day with minimal fuss. Equipped with a 3 litre<br />

water tank, a bean container for 50 grams of coffee beans and a<br />

grounds container capable of holding 25 portions busy Saturdays<br />

never looked so good. The one touch functioning with TFT display<br />

screen creates trend specialties like the late macchiato, flat<br />

white or cappuccino all within an easy press even for the most<br />

inexperienced user.<br />

For those wanting to go up another notch the X8 is the mother<br />

of all machines with an 80 cup per day capacity it prepares a full<br />

range of specialty coffees with milk and milk foam as well as<br />

black coffees and classic pot coffee. For tea lovers it also prepares<br />

hot water at different temperature levels. A solid fully height<br />

adjustable spout can create a specialty coffee or even two coffees<br />

simultaneously.<br />

Jura WE8<br />

KEY FEATURES:<br />

It's clear that the Jura way provides plenty of advantages, from the<br />

use of beans over pods to an innovative app that allows for users<br />

to create a coffee profile for each of their clients that tallies their<br />

preferred ground, amount of milk and type of coffee, for ultimate<br />

personalisation. The salon can then simply press each client's<br />

profile for a totally tailored and luxe coffee order. Businesses can<br />

also save money by calculating the perfect product for their needs<br />

at www.bestcoffeemachineforoffice.com.au/calculators, putting<br />

the business front of mind. Also important for efficiency is that the<br />

machine is easy to clean and, aside from the milk container, all in<br />

one unit.<br />

ABOUT JURA:<br />

The Swiss company was founded in 1931 by Leo Henzirohs, and has<br />

evolved by constantly innovating and favouring sustainability. The<br />

brand is an international juggernaut, with global and local models<br />

operating in about 50 countries, redefining the very nature of<br />

coffee, tailored service and luxe business offersings all at once.<br />

Inject that Jura luxe brew into your salon today.<br />

For more information visit www.au.jura.com<br />

114 <strong>INSTYLE</strong>


INCOLLECTION<br />

IN THE<br />

NUDE<br />

A NEW NEUTRAL-TONED<br />

GROUP OF IMAGES FROM Z.ONE<br />

CONCEPT, USING MILK_SHAKE,<br />

PRESENT THE NEXT MUST-SEE<br />

LOOK BOOK OF THE SEASON.<br />

The collection is made to showcase<br />

colour that defines shapes from the ideal<br />

basis of nude tones, with an elegant,<br />

classy and neutral overall aesthetic. The<br />

monochromatic hues have an iridescent<br />

nature, with glamorous accents and a<br />

timeless sophistication. Allow them to<br />

inspire you.<br />

CREDITS:<br />

Creative Direction Hair Team:<br />

Andrea Brasola, Paolo Venzo,<br />

z.one concept Education Team<br />

Hair Stylist Team:<br />

Diego Avellini, Carmine Spartano<br />

Hair Colourist Team: Xandra<br />

Pardo, Hugo Ferreira<br />

Session Hairstylist: Nicholas James<br />

Photographer: Kamil Strudzi Nski<br />

Art Direction: Maja Wiszniewska<br />

Fashion Stylist: Riccardo Linarello<br />

Makeup Artist: Mary Cesardi<br />

<strong>INSTYLE</strong> 115


THE EDIT<br />

Craig Smith<br />

AUSTRALIAN HAIR FASHION AWARDS <strong>2019</strong><br />

AUSTRALIAN HAIRDRESSER OF THE YEAR<br />

WINNER, FRUITION OWNER AND DIRECTOR<br />

How would you describe your style aesthetic?<br />

“It’s pretty hard to pin down to be honest and it’s a bit of a melding of<br />

elements of street style, Japanese culture and minimalism.”<br />

Tell us about design influences at Fruition?<br />

“The beauty of Fruition and our team is that we are truly and<br />

unashamedly eclectic. Everyone embraces their own style and the work<br />

that inspires them most, but the thing that will always unite us is design<br />

driven by impeccable skill sets and some great taste. When you have a<br />

group that has harnessed technical ability alongside that elusive thing<br />

you can’t teach, that’s where we like to sit at Fruition.”<br />

Where is your ultimate holiday destination?<br />

“I’m pretty sure it is impossible for me to tire of Japan and it will forever<br />

be the ultimate, but perhaps it’s time to try somewhere I’ve never<br />

been before.”<br />

Pick your poison...<br />

“Wine and Negroni. Preferably not in the same glass.”<br />

What hair product/tool are you loving?<br />

“My Dyson and the entire KEVIN.MURPHY styling range. There are some<br />

seriously good gems in that line-up and the Fruition team and I have<br />

been loving them.”<br />

What piece of clothing or accessory can you not live without?<br />

“Easy. My famed Vans collection.”<br />

Your top travelling tips?<br />

“I find that we all get to travel far less than we would like these days<br />

and it’s always the things that we don’t do that we regret most. So, my<br />

advice is to make the most of your time away, have that adventure or<br />

experience, create those memories and don’t worry so much about the<br />

expense as you might not be back for a while.”<br />

Dream car?<br />

“Cars are my THING! I have a 57 CHEV and a 65 Cadillac, but I always<br />

think there’s room for a few more American classics.”<br />

How do you let loose after a long week?<br />

“The simple things- going for a long drive, hanging with friends and family,<br />

eating and drinking, then doing it all again.”<br />

116 <strong>INSTYLE</strong><br />

What music is currently inspiring you?<br />

“Music makes my day, every day. I would expect a Xmas card from Apple<br />

this year thus was my contribution to their coffers! The Brian Jonestown<br />

Massacre is on high rotation, Connecticut rapper Apathy is in my ears a<br />

lot, as is Amen Dunes.”


WATCH NOW


THE EDIT<br />

Katy Reeve<br />

AUSTRALIAN HAIR FASHION AWARDS NSW<br />

HAIRDRESSER OF THE YEAR AND THE<br />

NATIONAL CREATIVE DIRECTOR OF TONI&GUY<br />

How would you describe your style aesthetic?<br />

“My style aesthetic is gritty, beautiful and honest. My latest<br />

collection, Portobello 1955, for which I was award AHFA NSW<br />

Hairdresser of the Year was a story of the Teddy Girls of the 50s. I<br />

love researching past hair genres and making them current.”<br />

Tell us about design influences on Toni&Guy salons?<br />

“As a global company we definitely draw on our heritage from<br />

London, but it’s important to adapt this to the Australian market. This<br />

year’s focus in on our social media channels. We want to show that<br />

all TONI&GUY salons have their own personalities and aesthetic<br />

that’s relevant to their local area and client base.”<br />

Where is your ultimate holiday destination?<br />

“I spent nearly four months living in Thailand when I was a<br />

backpacker at Railey Beach has some of the best rock climbing<br />

in the world. I could live there, eating, rock climbing and charging<br />

extortionate amounts of money for braids!”<br />

Pick your poison...<br />

“Chips (crisps to the Poms reading) I love them! When I go back<br />

to the UK it’s the first thing I do, get some chips and a Marks &<br />

Spencers sandwich. Yum!”<br />

What hair product/tool are you loving?<br />

“I absolutely love label.m hair products. I’m totally crushing on the<br />

Wax Spray at the moment, I find it versatile and it gives that grungy<br />

feel. I’m also loving my ghd wand.”<br />

What piece of clothing or accessory can you not live without?<br />

“Earrings – I think I’m a bit of a chav deep down, I love a hoop.”<br />

Your top travelling tips?<br />

“I know it’s boring but little or no booze on the plane and also when<br />

you arrive at your destination overseas DO NOT have a nap, get<br />

straight into your new time zone. I never have jet lag.”<br />

Dream car?<br />

“Since I was little, a BMW soft top, I’ve always thought I would have<br />

‘made it’ when I’ve got one. I don’t have one by the way!”<br />

How do you let loose after a long week?<br />

“At home with the kids, I have two boys and I love my home, it’s<br />

my haven. I also love being a soccer mum or riding bikes around<br />

Narrabeen lake followed by coffee and a doughnut .”<br />

118 <strong>INSTYLE</strong><br />

What music is currently inspiring you?<br />

“A Seat at the Table by Solange, she’s super cool and I love her<br />

tone , it soothes me when I’m stressed.”


Discover a world of colour you never<br />

knew was available with<br />

milk_shake creative permanent colour<br />

Introducing the new<br />

COLLECTION<br />

For stockist information, contact your state distributor;<br />

WATCH NOW<br />

QLD + NSW: Conceptual Brands _ 1300 110 032 / SA + NT: Hair Beauty CO-OP _ 1800 635 545<br />

VIC: K.Two & Co _ 0409 596 771 / WA: Ultimate Salon Supplies (08) 9204 2200 / TAS: AJHS 0409 014 070


INHAIR<br />

THE LATEST SALON ARRIVALS<br />

MR MUK Thickening & Texturising Shampoo - 1300 768 264<br />

PERFECT HAIR Charcoal Revitalising Shampoo - 02 9264 1115<br />

HAIR 2 BEAUTY Charcoal Shampoo - 1300 2427 2625<br />

BHAVE Intense Toning Masque Slate - 1300 402 064<br />

L’ORÉAL PROFESSIONNEL Techni Art Trans<br />

Former Texture - 1300 651 991<br />

ALFAPARF MILANO Blend of Many Energizing<br />

Low Shampoo - 03 9336 2088<br />

REDKEN All Soft Mega Shampoo - 1300 651 991<br />

TRICHOVEDIC Luxury Argan Oil Treatment - 02 9489 7776<br />

HERO HAIR Growth Serum - sales@cangro.com.au<br />

ANTI Shine Spray and Everything Shampoo - 0466 966 656<br />

ALTER EGO ITALY Urban Proof Scented Mist - 1800 137 480<br />

2 REASONS Argan Oil Serum - 02 9666 3611<br />

INFUSE MY COLOUR Cobalt Wash - info@my-haircare.com<br />

ALFAPARF MILANO Blend of Many<br />

Extra Strong Gel - 03 9336 2088<br />

120 <strong>INSTYLE</strong>


INHAIR<br />

NOUVELLE Color Glow True Platinum Blonde - 03 9357 5560<br />

TRICHOVEDIC Hair + Scalp Anti Dandruff Shampoo - 02 9489 7776<br />

DE LORENZO Nova Fusion Colour Care<br />

Shampoo Rosewood - 1800 800 347<br />

GOLDWELL Kerasilk Revitalize<br />

Rebalancing Scalp Foundation - 1300 135 722<br />

ELGON Afffixx 37 Prep It - 02 9673 5733<br />

L’ORÉAL PROFESSIONNEL Techni Art Pure Ring<br />

Light Shine Top Coat - 1300 651 991<br />

ELEVEN AUSTRALIA Detangle My Hair<br />

Leave In Spray - 1800 104 204<br />

KMS Moist Repair Anti Breakage Spray - 1300 135 722<br />

TIGI Copyright Custom Complete Maximum<br />

Hold Hairspray - 02 8376 7477<br />

NAK HAIR AUSTRALIA Volume Shampoo - 07 3899 9133<br />

SILKY Technobasic Zero Iron Mousse - 03 9357 5560<br />

CHRISTOPHE ROBIN Purifyng Shampoo with Jujube<br />

Bark Extract - sales@mcmimports.com.au<br />

REDKEN Brews NYC Grooming After Shave Balm - 1300 651 991<br />

JOICO Blonde Life Brilliant Glow Brightening Oil - 1300 764 437<br />

CHRISTOPHE ROBIN Cleansing Purifying Scrub<br />

with Sea Salt - sales@mcmimports.com.au<br />

<strong>INSTYLE</strong> 121


INHAIR<br />

SILKY Technobasic Zero Crystal Serum - 03 9357 5560<br />

GOLDWELL Creative Texture Dry Boost 2 - 1300 135 722<br />

INEBRYA KARYN Deep Shine Shampoo - 1300 789 913<br />

KEVIN.MURPHY Session Spray Flex - 1800 104 204<br />

SCHWARZKOPF PROFESSIONAL BC Bonacure Color Freeze<br />

Micellar Shampoo - 02 9978 0666<br />

REVLON PROFESSIONAL Eksperience Color Protection Hair<br />

Cleanser - 1300 738 776<br />

JOICO Defy Damage Protective Conditioner - 1300 764 437<br />

DE LORENZO Defence Extinguish Thermal Spray<br />

with Argan Oil - 1800 800 347<br />

INFUSE MY COLOUR Gold Wash - info@my-haircare.com<br />

ABYSSIAN Abyssian Oil Hair Mask and Shampoo - 1800 700 510<br />

ANGEL PROFESSIONAL Color Protect Hair Mask - 02 8781 0123<br />

REDKEN Dfrizz Dismiss Oil In Serum - 1300 651 991<br />

WELLA PROFESSIONALS Invigo Blonde Recharge Cool Color<br />

Refreshing Conditioner - 1300 885 002<br />

NAK HAIR AUSTRALIA Sea Salt Mist - 07 3899 9133<br />

122 <strong>INSTYLE</strong>


Kelly,<br />

can you<br />

handle this?<br />

Michelle,<br />

can you<br />

handle this?<br />

Beyoncé,<br />

can you<br />

handle this?<br />

I don’t think you can handle this... *<br />

- Destiny’s Child, Bootylicious<br />

* Excellent Edges do not have any association with Beyoncé, Destiny's Child or any other Bootylicious mega star.<br />

We're just here for the Becky's with the good hair...and are happy knowing you now have this song stuck in your head. Love you Bey!<br />

STAND<br />

H111<br />

Beat us at Rock, Paper, Scissors<br />

to receive 10% off your scissor purchase<br />

at Hair Expo, 8 - 10 <strong>June</strong> <strong>2019</strong>.<br />

SERIOUS ABOUT SCISSORS ...and not much else<br />

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INHAIR<br />

FANOLA No Yellow Shampoo - 1300 789 913<br />

ALTERNA Caviar Anti-Aging Perfect Texture Spray - 02 9978 0666<br />

FAVE4 Beyond Big Shampoo - 02 9666 3611<br />

SCHWARZKOPF PROFESSIONAL BC Bonacure Hyaluronic Moisture<br />

Kick Conditioner - 02 9978 0666<br />

PUREOLOGY Strength Cure Best Blonde - 1300 651 991<br />

REVLON PROFESSIONAL Eksperience Hydro Nutritive No Split<br />

Ends Shine Serum - 1300 738 776<br />

REF STOCKHOM SWEDEN Intense<br />

Hydrate Conditioner - 03 9553 2142<br />

AVEDA Rinseless Refresh Micellar<br />

Hair & Scalp Refresher - 1800 061 326<br />

TIGI Copyright Custom Complete Moisture Shampoo - 02 8376 7477<br />

ANGEL PROFESSIONAL Dual Repair Shampoo - 02 8781 0123w<br />

NATURAL LOOK Purify Hair & Scalp Conditioner - 08 8300 1999<br />

GOLDWELL Curly Twist Surf Oil 2 and Ultra Volume Dust Up 2<br />

1300 135 722<br />

KÉRASTASE Blond Absolu Anti-Brass Purple Shampoo and Anti-<br />

Brass Blonde Perfecting Purple Masque - 1300 760 556<br />

124 <strong>INSTYLE</strong>


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For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au<br />

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Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia<br />

Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia


NAK NEWS<br />

NAK IS A BRAND THAT HAS A LOT TO TALK ABOUT IN <strong>2019</strong>, WITH A NEW DIGITAL PRESENCE,<br />

RELAUNCHED PRODUCTS, FORMULAS AND PACKAGING AND A REBRANDING OF SORTS. AFTER 15<br />

YEARS, NAK IS A WHOLE NEW ENTITY READY TO BE DISCOVERED.<br />

Welcome the new NAK, its <strong>2019</strong> iteration based<br />

on their commitment to the salon industry,<br />

love of the environment and promise to always<br />

innovate. With the dynamic NAK rebranding<br />

in the news, we had a chat with Phoebe Perry,<br />

the brand’s Digital and PR Executive, Director of Education Robert<br />

Kovacs and Training and Technical Consultant Karen Cash about<br />

the brand’s core values and history, their myriad of activities now<br />

and what’s to come.<br />

<strong>INSTYLE</strong>: Tell us about the beginnings of NAK.<br />

KC: We started NAK fifteen years ago - what an adventure! It was<br />

time to create the brand we had been dreaming of, an Australian<br />

made brand that was salon exclusive. We wanted to create a<br />

brand that could truly help salons be successful.<br />

Salon life is the guiding rhythm and pulse of our brand and<br />

it is our talented team that make it all happen. We absolutely<br />

love what we do. No matter the task we are up for the challenge,<br />

focused on being the best we can be for our salons and the<br />

industry. Partnering with salons into the future is our goal.<br />

Working with them and the stylists to help them achieve success<br />

and reach their own creative goals is our purpose, that’s what<br />

excites us.<br />

<strong>INSTYLE</strong>: What is new for the brand online?<br />

PP: So much! We’ve recently gone through a complete brand<br />

transformation for our NAK Signature range and with that<br />

launched a brand new website! The website features a fun,<br />

clean, modern aesthetic that really reflects our brand message<br />

– ‘beautiful hair for everyone’. It’s easy to navigate with loads of<br />

content to get lost in. Discover the ingredients that make up our<br />

new Vegan Complex, find a nearby stockist or book in for one<br />

of our education classes. Check out our dedicated hub for NAK<br />

branded video content including product teasers, how to’s, new<br />

product launches, styling and education.<br />

We’ve also launched a NAK Hair Profile Quiz; a quick and easy<br />

quiz that will help recommend the best NAK products suited to<br />

your hair needs.<br />

<strong>INSTYLE</strong>: Tell us about the relaunch and rebranding of NAK –<br />

what has changed and why was now the time to do it?<br />

KC: Signature is our much loved and original retail range, created<br />

some fifteen years ago by Carmen and Tony Rigney. However,<br />

being a creative team of beauty aficionados, we are always<br />

dreaming of what’s next. Fifteen years is long time – the market<br />

has changed, packaging has changed and it was time to think<br />

about Signature in a brand new way.<br />

So we set about transforming Signature to meet<br />

the changing needs of today’s consumer, looking for a closer to<br />

nature experience.<br />

We keep a close eye on market trends and each day we receive<br />

calls for vegan products. This helped us to make the decision<br />

to switch from ocean inspired to naturally vegan.<br />

So much has changed, including a lot of details in<br />

the packaging. It’s been a much needed transformation.<br />

The ingredient formulations have been enhanced and enriched<br />

with ethical sourced, fair trade vegan ingredients. Quite simply<br />

we have taken the ocean out and put the earth in.<br />

126 <strong>INSTYLE</strong>


INFEATURE<br />

<strong>INSTYLE</strong>: Explain to us what the products now entail in terms of<br />

formula and aesthetic?<br />

KC: The concept for the aesthetic was to create a streamlined,<br />

modern collection that you would love to showcase in your<br />

bathroom, a style that could cut through the noise with a clear<br />

brand message and elevated shelf presence.<br />

The priority for Signature was to transform Signature products<br />

with ethically sourced fair trade ingredients. Each product<br />

contains our bespoke Naturally Vegan Complex of Coconut, Aloe,<br />

Rice and Pear, accompanied by an abundance of ancient botanic<br />

als and exquisite conditioning actives of baobab, quinoa, indigo,<br />

elderflower and agave, resulting in effortless cleansing, care,<br />

treatment and styling rituals.<br />

<strong>INSTYLE</strong>: Tell us about vegan ethos? How is this incorporated<br />

into the products and why was this important to you?<br />

KC: We believe that the consumer is looking for a closer<br />

to nature experience. They are seeking out plant based cosmetics<br />

and brands that connect with their values. They look for products<br />

that are as natural as can be.<br />

For us creating a vegan collection gives us the opportunity<br />

to provide that style of product - whilst allowing us to tread<br />

more lightly as a company, and take positive steps in caring for<br />

the environment. If we can create beautiful haircare without<br />

animal based ingredients, then why not do so?<br />

<strong>INSTYLE</strong>: What is happening with NAK in terms of events<br />

and education?<br />

RK: We’re excited by the introduction of bespoke education,<br />

inspirational classes, practical hands-on workshops and layers of<br />

new styling and colouring formats. We invite you to continue your<br />

journey of creative learning and join us for a face-to-face seminar<br />

or online education webinar.<br />

We have just launched the second series for NAK Online<br />

Education. The Sessions share all there is to know about the NAK<br />

product portfolio, including the fundamentals of colouring,<br />

science of hair and skin, advanced colour theory, social media,<br />

colour correction, visual merchandising and the Keratin<br />

Smoothing range. Join us online to become a NAK Colour Artist or<br />

Specialist Artist!<br />

The latest trend in creative colouring, NAK Metallics,<br />

illuminates your blonde canvas with precious metal, colour<br />

brilliance, and shimmering metallic shades, creating bold and<br />

brilliant pops of colour, infusing opalescent tones of pink, ash and<br />

aubergine. NAK Metallics is supported by three quick and easy<br />

precious metal foiling techniques.<br />

Our brand new NAK Clay Balayage seminars have opened<br />

nationally with sell-out workshops. At these hands-on classes,<br />

discover three simple paint-on techniques that are effortlessly<br />

adaptable to your salon and client. Delivered in a quick and<br />

easy to understand format, learn correct brush placement,<br />

blending and regrowth techniques to ensure beautiful balayage<br />

colouring results.<br />

For hairdressers interested in being a stylist to the stars, become<br />

a NAKSTAR and join our style team; a chance to experience<br />

session styling behind the scenes. Be involved with TV shows,<br />

photoshoots, editorial styling, educational seminars and<br />

industry fashion events. This opportunity will see you working<br />

shoulder-to-shoulder with award-winning hair stylists and NAK<br />

Hair Educators. <strong>2019</strong> is shaping up to be the best year of NAK<br />

Education yet!<br />

<strong>INSTYLE</strong>: What’s next for NAK Hair?<br />

KC: It’s a bit like renovating a house, you start in one room and<br />

you just keep going. There is always something new and exciting<br />

happening at NAK HQ. Sharing the NAK Hair story with other<br />

like-minded salon warriors across the globe is probably our<br />

next journey as we prepare to launch NAK Hair into several<br />

new countries.<br />

I would say NAK is gathering speed and building momentum.<br />

We are adapting, growing and evolving as a brand to be future<br />

proof, but more importantly we are Australian made and owned,<br />

and authentic as ever.<br />

For more information visit www.nakhair.com.au<br />

<strong>INSTYLE</strong> 127


WATCH NOW


WATCH NOW


INFEATURE<br />

STYLE<br />

STATS<br />

DYSON HOSTED THEIR HAIR<br />

SCIENCE 2.0 EVENT, ADDRESSING<br />

THE SCIENCE BEHIND HAIR,<br />

SCALP AND STYLING NEEDS<br />

DURING WINTER.<br />

Major electricals<br />

conglomerate Dyson once<br />

again paved the way in the<br />

hair industry by educating<br />

on the science behind<br />

their tools, congregating hair legends and<br />

important engineers such as trichologist<br />

and educator, Simone Lee, Dyson Styling<br />

Ambassador and Creative Director of<br />

Wild Life Hair, Jayne Wild, Dyson Senior<br />

Principal Scientist who leads Dyson Hair<br />

Science Research, Rob Smith, and Dyson<br />

Advanced Design Engineer, Robyn Coutts,<br />

to educate in this field. The follow up event<br />

to last year’s science focussed soiree centred<br />

on the personal care category, particularly<br />

as this pertains to upcoming winter, by<br />

sharing significant information about the<br />

brand’s innovative tools and the nature of<br />

hair itself.<br />

“At Dyson, we reinvent and disrupt<br />

ourselves constantly. We transform<br />

every category we enter with radical and<br />

iconic reinventions that work, perform<br />

and look very different. Our approach<br />

to understanding the science of hair is<br />

obsessive - we’re committed to studying<br />

hair from root to tip, how it reacts to stress,<br />

how to keep it looking healthy and how to<br />

style it,” Robyn said.<br />

“With the Dyson Supersonic hair dryer<br />

and Dyson Airwrap styler, thanks to<br />

intelligent heat control, gone are the days of<br />

having to compromise on your hair health<br />

by using extreme heat to style your hair.<br />

Developing products to protect your hair<br />

from extreme heat damage, while providing<br />

you with the ability to create a superior<br />

style, remains paramount to Dyson's<br />

engineers and hair scientists.”<br />

The stats in Dyson’s commitment to the<br />

cause of great hair are evident, including<br />

the fact that the brand has spent over<br />

£75million on R&D to better understand the<br />

science of hair from root to tip. They work<br />

with passionate industry professionals to<br />

132 <strong>INSTYLE</strong><br />

explore hair quality and styling habits,<br />

working with over 424 stylists worldwide.<br />

Many of these collaborators are in our<br />

local industry, elevating their perspective<br />

on how the Dyson tools can work for our<br />

unique community, clients and climate.<br />

The tool’s intelligent heat control has<br />

made it beloved amongst stylists, with its<br />

professional focus also ensuring it’s light in<br />

the hand and engineered for balance. As the<br />

brand continues to innovate, their Dyson<br />

Airwrap styler is engineered to create<br />

curls, waves and smooth blow-dry finishes<br />

without extreme heat.<br />

“People want more than ever to have<br />

healthy looking hair. According to a study<br />

conducted by The Georgia Institute Of<br />

Technology, 52 per cent of selfies taken are<br />

about appearance and another study by<br />

Now Sourcing and Frames Direct reveals<br />

an average millennial is expected to take<br />

25,000 selfies during their lifetime,”<br />

Simone said.<br />

“I find hair and scalp dryness to be<br />

a very common issue for people that I<br />

consult for, especially during seasonal<br />

changes,” she said. “The impact of extreme<br />

heat can cause irreversible damage to<br />

hair such as hair becoming very dry, dull<br />

and brittle. Extreme heat can also create<br />

scalp dehydration problems too. What I<br />

love about the Dyson Supersonic hair<br />

dryer is its sophisticated advanced air<br />

and Intelligent heat control temperature<br />

regulation technology. This feature helps<br />

to maintain hair health during and<br />

after styling.<br />

"With Dyson, I find the evenly dispersed<br />

air flow assists with providing consistent<br />

styling results for my clients and makes it<br />

easier to smooth hair cuticles, giving hair a<br />

healthier, shinier appearance.”<br />

The Airwrap styler also aids in the issue<br />

of extreme heat damage by allowing for<br />

drying and styling simultaneously, which<br />

saves time and avoids unnecessary extreme<br />

heat damage. This is important for hair<br />

that is constantly fighting for quality in the<br />

colder months.<br />

“Hair is pretty robust, but during winter<br />

the movement between the cold outdoors<br />

and the heated inside, hair is constantly<br />

trying to get back to equilibrium,” Rob said.<br />

“Water from the air will be absorbing into<br />

and desorbing out of hair as the humidity<br />

changes and this can really affect style and<br />

style retention.”<br />

The science behind hair, hair innovation<br />

and hair health and styling continues to<br />

be paramount, as Dyson does the work to<br />

explain what your clients need this season.<br />

Stay on the right side of the stats with a<br />

Dyson tool in hand.<br />

For more information visit www.shop.<br />

dyson.com.au/hair-care


INFEATURE<br />

HAND ME THE<br />

BRUSH<br />

FUDGE PROFESSIONAL’S HEADPAINT<br />

PROFESSIONAL COLOUR SYSTEM OFFERS DUAL<br />

CAPABILITIES OF BRIGHTER COLOUR WITH A<br />

CLEANER LIFT, OFFERING UNLIMITED COLOUR<br />

POTENTIAL IN ONE TRULY INTEGRATED<br />

PERMANENT AND DEMI-PERMANENT<br />

PORTFOLIO. CHECK OUT WHAT’S NEW IN THIS<br />

EVER-EXPANDING RANGE.<br />

Headpaint, from the geniuses at Fudge Professional,<br />

is the kind of colour technology that makes you<br />

appreciate 21st centuries advances. In a diverse<br />

range of colours, toners, developers and more, the<br />

formulas allow for thousands of colour-correcting<br />

micro-droplets to give up to 100 per cent grey coverage and<br />

maintain shade integrity and vibrancy between salon visits for<br />

up to 30 shampoos. The technology is built on the brand’s Triple<br />

Conditioning Complex, with naturally derived ingredients that<br />

amount to body, texture and shine in the hair.<br />

The unique ingredients list is comprised of Hydrolysed Rice<br />

Proteins, which are miniature molecules that replenish proteins<br />

and build volume right into the hair’s cortex, as well as Wheat<br />

Germ Oil for Vitamin E, extreme moisture and a soothing solution<br />

to the scalp during colouring. Limnanthes Alba Seed Oil completes<br />

the trilogy, creating a protective barrier on the hair to prevent<br />

dehydration, rejuvenate the vibrancy of colour and replenish the<br />

hair’s softness and shine.<br />

From a colour wheel perspective, the expansive range has<br />

the full sphere covered. Commercially, the range allows for<br />

blondes in every permutation, with Purple Viola Tricolor Flower<br />

for iridescent shine in bright blondes, champagnes, golds and<br />

ash tones. The colour can also create varied rich reds, imbued<br />

with antioxidant-rich Pomegranate Oil to neutralise proteindestroying<br />

free radicals, for lower porosity and lessened colour<br />

fade in the creation of coppers and radiant reds. Brunette lovers<br />

can also find deep hues, with Sage Extract in these colours<br />

stimulating hair growth and maintaining the richness of these<br />

warm tones.<br />

The Headpaint technology offers ever component to make<br />

application more efficient, master every step in the colour service<br />

and suit the professional hairdresser. The Headpaint Crème<br />

Base features botanical conditioning extracts to nourish the<br />

hair through development, with mallow enhancing moisture<br />

and leading to an optimal colour deposit. The range’s Catalyst<br />

Developer has a moisturising oil complex to further hydrate the<br />

hair and aid in colour penetration, for an accurate colour lift,<br />

deposit and balance. The Colour Pigments themselves are uniquely<br />

blended to reflect the true tonal spectrum, with technology that<br />

ensures shine, longevity and clarity.<br />

In terms of Headpaint’s capacity for a brighter lift, new products<br />

in their Ultra High Lift shades bring the range’s total to five hues<br />

of Cool Champagne, Rose Gold, Pearl Violet, Ultra Light Ash<br />

Blonde and Ultra Light Natural Blonde. The shades are enriched<br />

with Vitamin E and PRISM-Plex Technology that lift up to five<br />

levels and offer clear, crisp colour. The PRISM-Plex Technology<br />

contains amino acids which form a flexible polymer that adheres<br />

to the hair, filling cavities and protecting cuticles for smoother<br />

colour, while Vitamin E ensures optimal condition.<br />

Fudge Professional had added new Gel Toner shades to their<br />

already long list of products in this area, with Pale Platinum,<br />

Petal Rose and Natural Nude joining the fold. These toners offer<br />

up to 85 per cent more shine, and are free from ammonia, PPD<br />

and parabens for healthy colour. The tools are enriched with<br />

calming Calendula flower extract to soothe the scalp after bleach<br />

application, and are intermixable with the core Headpaint range<br />

for total creativity and glossy hues.<br />

In the ever-expanding Headpaint portfolio, the brand has also<br />

added the all-new Clean Blonde Speed+, a pioneering Violet Luxe<br />

Lightener that lifts up to seven levels with conditioning properties<br />

as well. The product is formulated with Mineral Oil, Baobab Oil<br />

and MEA instead of ammonia for a tingle-free, fume-free and<br />

strengthening lift option. Speed+ adds to this brand’s lifting army,<br />

which also consists of Speed, a powder lightener that offers quick<br />

development and lifting, Speed 2, a crème lightener in a smooth<br />

formula for on scalp lightening, and the gentle crème peroxide<br />

range of Catalyst Crème Developers. This collection contains five<br />

developer strengths that minimise damage, protect the scalp and<br />

deliver definitive deposit and optimum lift.<br />

Headpaint is a dynamic range that continues to expand, break<br />

new colouring ground and inspire hairdressers to be creative with<br />

the right technology that only elevates their skill set. Make sure<br />

these rapidly increasing tools are in your colour arsenal.<br />

For more information visit www.fudgeprofessional.com<br />

<strong>INSTYLE</strong> 133


INFEATURE<br />

WENDY’S<br />

GOT A<br />

GUN<br />

THERE’S A LOT YOU DON’T KNOW ABOUT<br />

WENDY GUNN. HAVING ACHIEVED A<br />

SIGNIFICANT CAREER MILESTONE IN <strong>2019</strong><br />

WINNING THE INTERNATIONAL L’ORÉAL<br />

COLOUR TROPHY AWARD IN PARIS, THERE HAS<br />

BEEN LOT OF MENTAL PREPARATION AND A<br />

ROLLERCOASTER OF A JOURNEY THAT’S LEAD<br />

WENDY TO MAKE AUSTRALIAN HAIRDRESSING<br />

HISTORY, WRITES CAMERON PINE.<br />

You might be wondering about this title, 'Wendy’s Got<br />

a Gun', and its not just because her last name is Gunn.<br />

It’s because metaphorically I don’t think anyone is<br />

more mentally armed to conquer anytghing than<br />

Wendy. Interviewing her again after knowing her<br />

for 15 years – we met an <strong>INSTYLE</strong> round table in 2004 and I have<br />

shared hotel rooms in LA, houses in her hometown of Brisbane<br />

and everything in between - what I didn’t know was that among<br />

her life of hairdressing and working Saturdays in salons in the 70s<br />

and 80s she made a lot of coin selling chocolate moulds through<br />

telesales. She even took home a whopping $48,000 in three<br />

days at the Brisbane ECCA selling ‘Wendy’s bag of handmade<br />

chocolates’. Turning over $100,000 a year in the 80s on a side<br />

business is no small feat, but after really sitting down with<br />

Wendy you’ll soon learn that winning an international award and<br />

running a successful salon is no matter of luck.<br />

Back at the time, Wendy was a guest of our round table line up<br />

and one of the questions was asked that if you could do anything<br />

to your salon or business what would it be? Wendy’s answer at the<br />

time, as crazy as it sounded was, “I’d build a hydrotherapy pool<br />

at the back of the salon for all of the staff to use to help us stay<br />

healthy and create a salon retreat.” The funny thing is, she actually<br />

did this some seven odd years later.<br />

One thing you need to know about Wendy is that if she says she<br />

is going to do it, she will. She writes it down areads these goals<br />

daily – all part of the strong mental preparation she embarked on<br />

before she won both L'Oréal Professionnel Colour Trophy Australia<br />

and Global. This is testament to the fact that it’s just as much about<br />

mental preparation and confidence as it is about technical skill.<br />

Wendy has always had an inquisitive mind and an<br />

entrepreneurial element to her mindset.<br />

“Colour Trophy is about commercial work, it’s not about<br />

impressing your peers, for me it’s about impressing your clients<br />

and your future clients. The clients you’ve had for many years<br />

are genuinely happy that you’ve achieved such an award and feel<br />

really validated that they are coming to someone that has reached<br />

that,” she said.<br />

But despite this, for Wendy it’s so much more than personal<br />

validation or a business advantage, it’s a reflection of who she is<br />

as a person and how she’s lived her life – with true conviction and<br />

no regrets.<br />

Wendy grew up in Ballarat with her mum and dad at a time<br />

in the 50s when her mum would go to the salon twice a week.<br />

At a young age she wanted to be a nurse but her father didn’t<br />

really approve of that, he thought it would make her too ‘hard’<br />

as a person. Ironically Wendy’s journey on her own raising three<br />

children after a relationship split meant she always has been, and<br />

still is, as tough as nails, but with a massive soft spot for comedic<br />

connection and creativity.<br />

Wendy had one of those walking dolls as a kid and used to spray<br />

the dolls hair pink. Fittingly, it was a soft pink colour blend that<br />

won her the international award in <strong>2019</strong>, showing the years of<br />

mental and physical preparation.<br />

“I believe that if you are not interested in growing as a person<br />

you’re not interesting, so being passionate about my life day by<br />

day is very important,” Wendy said.<br />

“I always try to have something new to look forward to and I try<br />

to plan the same for my clients. For me it’s about having the end<br />

goal in sight and not to be just about reaching the top but to enjoy<br />

the journey,” she said.<br />

Wendy went and worked on cruise ships at 20 and has always<br />

had an inquisition for something more. She sailed through New<br />

134 <strong>INSTYLE</strong>


INFEATURE<br />

Guinea and saw a job advertised so decided<br />

to stay and work at a salon in Rabaul<br />

– holding her down has always been a<br />

challenge for those closest to her.<br />

Wendy then went to Melbourne and<br />

worked at a Malvern salon. It was where<br />

she decided to stay with her then husband,<br />

who was a lawyer, before she had a family<br />

phase where she didn’t want to work<br />

Saturdays and applied for a job at L'Oréal.<br />

Wendy was then put on as a trainer to<br />

introduce Kérastase Australia wide.<br />

In those days it was difficult to work<br />

for a company if you were pregnant so<br />

while Wendy was having her children, she<br />

opened a salon in Brighton in Melbourne<br />

– ‘Hair Design by Wendy Clark’. However<br />

only a few years later the salon burnt down<br />

due to a fire at the pizza place next door, so<br />

Wendy started doing hair at home. “I had<br />

people queueing up down the street and, as<br />

you can imagine, business was amazing in<br />

those days without many of the overheads<br />

we have now,” Wendy said.<br />

Wendy then apprehensively moved<br />

to Brisbane for her husband’s work<br />

and still did salon work on Saturdays<br />

to keep her relevance.<br />

“I was always very particular<br />

about keeping up salon work. It<br />

inspires me and I still do love working<br />

on the floor 5 days a week,” she said.<br />

What you don't expect is that Wendy<br />

juggled a chocolate making business and<br />

designing and manufacturing chocolate<br />

moulds in all sorts of shapes and sizes.<br />

In the days where TV shopping was a<br />

new craze, it was an easy way to make a<br />

quick sale.<br />

But it wasn’t all smooth sailing, Wendy<br />

partnered with a telemarketing product<br />

company that sold over $100,000 worth of<br />

her stock and didn’t give her the money.<br />

She also cites this time as the downfall of<br />

her marriage but she always found a way<br />

to rebuild.<br />

“I used to have a semi-trailer pull up<br />

at my house with palets of stock – I’d<br />

even run chocolate making classes from<br />

my home while I had kids. If we had the<br />

internet back then I would have been a<br />

multi-millionaire,” Wendy said.<br />

“It was all mail order and I had trouble<br />

keeping up with it. We were talking big<br />

bickies for the time,” she said.<br />

Every Saturday when Wendy would be<br />

working in the salon she said people would<br />

come in and ask her were her children<br />

were. “There was a real stigma that if you<br />

had children you shouldn’t be working on<br />

a Saturday, but for me hair always had to<br />

be part of my life,” she said.<br />

“I’m very driven. When I left Paris<br />

a few months ago I left my ‘not good<br />

enough’ there.”<br />

It’s little wonder Wendy an write a book<br />

for whatever she puts her mind to, ‘Wendy<br />

Clark’s Book of Chocolate Making’ was<br />

released all while she was single with three<br />

children and left carless. She’d put the<br />

salon towels on her bike and ride to and<br />

from work with them.<br />

Wendy’s direct personality and dry<br />

sense of humour is one of the thing’s you’ll<br />

love about her. Always willing to have<br />

a laugh, she can come across as tough<br />

and perhaps too blunt for some, but get<br />

to know Wendy and its one of her most<br />

celebrated qualities.<br />

Wendy has always moved through life<br />

with a fierce sense of independence. In<br />

the 90s she worked for cult salon brand<br />

Artec – at the helm of the Queensland<br />

distributorship before it was sold to<br />

L'Oréal. She’s had business partners who<br />

“I’m very driven. When I left<br />

Paris a few months ago I left<br />

my ‘not good enough’ there.”<br />

haven’t always done the right thing by<br />

her but as Wendy so intently said, “Karma<br />

has a way of dealing with them. If you get<br />

greedy when it comes to money you burn<br />

off all the good relationships,” she said.<br />

After huge rents in a Kedron shopping<br />

centre Wendy really wanted to be her own<br />

landlord. She decided it was her next goal<br />

and she found a house for her salon the<br />

next day. We are now talking early 2000s<br />

and while Wendy admits she really didn’t<br />

have the money to buy it, she managed to<br />

make an offer.<br />

Wendy’s current salon INK for Hair<br />

in Newmarkethas just five staff and is a<br />

dreamy Art Deco Home with a front yard<br />

that clients just love going to.<br />

“If you have a goal in sight you must<br />

write it down to make it happen. I started<br />

telling my clients I was going to Paris and<br />

was going to win colour trophy – it's OK if I<br />

don’t win but I really want to win. A client<br />

gave me a bottle of champagne signed by a<br />

racing car driver that said, ‘celebrate your<br />

next victory’, so I bought a chalkboard<br />

and wrote that I was going to win colour<br />

trophy on it."<br />

The loyalist has been with L'Oréal<br />

Professionnel since she opened the<br />

Newmarket salon. “I cheated on them a<br />

few times and used a cheaper brand, but<br />

it always showed. Whenever I use L'Oréal<br />

Professionnel my business grows because<br />

of the quality of the colour, the support<br />

and the conferences that all make a big<br />

difference,” she said.<br />

Achieving is also about work ethic, and<br />

not just while you’re working. Wendy had<br />

a week’s holiday before Colour Trophy to<br />

mentally prepare. Despite the preparation<br />

and confidence, for a long time, Wendy<br />

thought she wasn’t good enough but<br />

she’ll never forget that feeling on stage.<br />

“Winning the Australian trophy was<br />

all I needed but to take it globally was<br />

a completely euphoric feeling. I finally<br />

understood what dancing for joy is. I was<br />

dancing on stage."<br />

Wendy blew a kiss to the Australians<br />

but felt so much camerarderie like she was<br />

representing all the other hairdressers.<br />

“It wasn’t about me . It was being proud<br />

to be a hairdresser. What has driven<br />

me for so many years are all the people<br />

that have said. ‘You’re just a<br />

hairdresser'."<br />

The salon has no doubt<br />

been busy since the award but<br />

Wendy says you attract a lot of<br />

crazies too. People that aren’t<br />

happy wherever they go and<br />

expect you to be a magician.<br />

“I’m not a magician and I’m very wary of<br />

someone that criticises other hairdressers<br />

- a lot of people aren’t being responsible<br />

for the choices they are making with their<br />

hair,” she said.<br />

“We need to see the potential in the<br />

juniors that we have. I’ve got the best team<br />

that I’ve ever had with just five of us. They<br />

are passionate, have a great work ethic<br />

and I won’t listen to the millennial stigma<br />

because at the end of the day they are just<br />

people and they are amazing and I wasn’t<br />

to spend the next few years grooming<br />

them, training them and sharing as much<br />

knowledge as I can.”<br />

Having never been bought so many<br />

bottles of French champagne and with a<br />

fun loving attitude towards the award,<br />

it may be her last Colour Trophy, but<br />

she’s certainly nowhere near dropping<br />

the scissors and colour brush. “I’ve only<br />

just begun.”<br />

“The legacy I’d like to leave is that<br />

regardless of anything is that you just have<br />

to believe in yourself. Check in on your<br />

self-talk. I had to really truly believe in<br />

myself day by day.”<br />

Two years ago Wendy was spending time<br />

in the South of France painting. Whatever<br />

she's doing or wherever you’ll find her, she<br />

always finds her feet.<br />

<strong>INSTYLE</strong> 135


INFEATURE<br />

NATURAL<br />

WORLD<br />

WHEN IT COMES TO NATULIQUE, IT’S<br />

MORE THAN A BRAND. IT’S A PHILOSOPHY,<br />

FAMILY AND COMMUNITY – SAYS AUSSIE<br />

HAIR HERO BRYAN THOMSON-DIPALMA,<br />

WHOSE RELATIONSHIP WITH THE BRAND<br />

SUITS A LIFESTYLE, LOCALE AND MENTALITY<br />

DEDICATED TO WELLNESS.<br />

Bryan Thomson-Dipalma is one of Australian hair’s most<br />

celebrated returned exports, as a Hair Expo Colourist of<br />

the Year, international TV, film and fashion hairdresser<br />

and salon owner. In <strong>2019</strong>, he, his husband and his son<br />

have left the bustling streets of New York to live in sunny<br />

Tasmania, with an enshrined philosophy of natural health and<br />

wellness, a major facet of his partnership with Natulique.<br />

Bryan’s career in hair began in Brisbane and quickly moved<br />

to Sydney, where his apprenticeship led to salon ownership and<br />

work in the glamourous backstage settings of major entertainment<br />

productions, first in Sydney, then in New York. Throughout this<br />

journey, Bryan’s talent and many international connections and<br />

collaborations catapulted his career, but his core ethos and values<br />

geared towards health and wellness remained omnipresent.<br />

“ I was involved in my own personal wellness, I used more natural<br />

products in my life with organic food and practiced meditation so<br />

I ended up learning more about herbalism, I did a clinical training<br />

program in the US, and that made me always curious about including<br />

that part of my life in my professional life,” he said. “There weren’t<br />

really a lot of products at that time that were focusing on improving<br />

in that area, especially hair colour products, that would deliver the<br />

results that clients and hairdressers were looking for.”<br />

These values led him to two important discoveries that would<br />

change his personal and professional life. First, a visit to see a family<br />

member in Tasmania altered his path irrevocably, sparking a move<br />

from frenetic New York to the calm shores of Tasmania, defined by its<br />

greenery, fresh air and community spirit.<br />

“It’s been an incredible experience for us to move here because<br />

while it was a huge undertaking it was kind of like Tasmania opened<br />

up its arms and welcomed us and we’ve had an incredibly easy<br />

landing here,” he continued. “There are a lot of people from all over<br />

the world living here for the same reasons we’re living here – clean<br />

air, clean water – so I find using a product that has that philosophy in<br />

the creation of the product is a perfect marriage.”<br />

Now that Bryan’s life could be entirely dedicated to his passion for<br />

wellness, his need for hair products that suited this mindset in both<br />

his own salon and his creative work equally required this natural<br />

stance. A former apprentice, whose passion for the environment<br />

he had inspired himself, introduced him to the brand, lauding<br />

the products for their capacity to cater to and satisfy clients and<br />

hairdressers in a natural way.<br />

“I’ve been working with Natulique because they really fulfill the<br />

criteria of the products I’m looking to work with in my life,” Bryan<br />

confirmed. “It’s much healthier for me as a hairdresser to not have<br />

the exposure to chemicals.”<br />

Bryan heralds Natulique for its high production standards, family<br />

values and desire to create a real community of likeminded people,<br />

connected by more than hair, that he has found right in Tasmania.<br />

“I have been working with thebrand and they have a very<br />

interesting philosophy that they’re a family, the founders of the<br />

company are husband and wife so it is a real family,” he said. “I have<br />

met with other hairdressers since I’ve been here who are using the<br />

product, they’re small salon owners or individuals. Everyone gets<br />

together and exchanges ideas about health and wellness.”<br />

Bryan continues to use the product in his ever-growing creative<br />

work and salon services, with a particular penchant for the brand’s<br />

sun and heat protector products – a particular necessity in Tasmania<br />

- as well as the Moroccan Argan Oil for finishing hair, with a<br />

handy dose of Vitamin E. The Colour Shield shampoo also proves<br />

important in maintaining and caring for colour within the elements.<br />

He continues work on TV sets and for local music artists, joining<br />

Tasmania’s thriving creative hub as another talented cog in the<br />

artistic bubble. Beyond this product use, he can provide a mentorship<br />

role to younger hairdressers, passionate about the environment and<br />

following in Bryan’s footsteps to treat it with kindness.<br />

“A lot of young people seem to really be embracing a change<br />

towards healthier products, people are becoming vegan and<br />

becoming conscious of how products are sourced and if products are<br />

sustainable,” he said. “The ground swell is coming from millennials.<br />

I see our role as hairdressers as influencers because we have<br />

intimate relationships with clients. We naturally educate people<br />

about products.”<br />

“The industry is really changing,” he concluded. “It’s not so much<br />

about trends in fashion, it’s about wellness and work life balance,<br />

they’re very popular topics for people.”<br />

With the skills, experience, products and true passion backing<br />

his significant role in the worlds of hair, health and wellness,<br />

Bryan continues to be a thinker and an innovator to embolden<br />

the movement.<br />

For more information visit www.natulique.com.au<br />

136 <strong>INSTYLE</strong>


INBEAUTY<br />

Viva glam 25<br />

Supermodel Winnie Harlow has recreated the iconic MAC<br />

#VivaGlam campaign, first launched in 1994. To celebrate,<br />

the cult makeup brand has created a limited-edition<br />

Viva Glam 25th anniversary lipstick in the original shade,<br />

as well as Viva Glam II Lipstick and Viva Glam III Lipstick.<br />

In Australia, MAC has raised almost $10 million for people<br />

living with or affected by HIV/AIDS that has been donated<br />

to local organisations such as The Sydney Children’s<br />

Hospital, Positive Life NSW, Victorian AIDS Council, Bobby<br />

Goldsmith Fund and the Western Australian AIDS Council.<br />

www.maccosmetics.com.au<br />

Beauty<br />

NEWS<br />

Beauty boost<br />

One of Australia’s leading beauty supplements<br />

brand, Beauty Boosters (BB), celebrated their<br />

official launch into Myer with a fun, interactive party.<br />

Guests were transported in BB branded limousines<br />

and greeted at BB headquarters with collagen<br />

infused cocktails. Media and influencers were<br />

treated to signature waves by Natalie Anne Hair,<br />

express facials by Le Skin Code and the perfect ‘no<br />

makeup’ look touch-up by Alarna Taylor Makeup.<br />

www.beautyboosters.com.au<br />

Smiles on<br />

trend<br />

One of the best accessories on<br />

show at Mercedes Benz Fashion<br />

Week Australia was a confident<br />

smile. Plenty were on show at<br />

the Invisalign Smile Exhibition,<br />

which featured seven images<br />

that were shot and produced by<br />

Sarah Ellen. Models and media<br />

were treated to a gallery-style<br />

experience with each image<br />

hung from the roof for attendees<br />

to view. www.invisalign.com.au<br />

Photography by Emily Abay, Hair<br />

by Matrix Collective Competition<br />

Winners, Styling by Ella Murphy,<br />

Makeup by Ash Carpenter<br />

Skincare finder<br />

Plastic surgeon to the stars Dr Chris Moss, and his<br />

wife Andrea, launched Liberty Belle Rx skincare<br />

range in November. They have now created the<br />

ultimate online skincare finder to help customers<br />

find the best skincare regime or product tailored<br />

for them. It takes just under two minutes before<br />

a personalised regime is emailed directly to a<br />

customer’s inbox. www.libertybelle.com.au/libertybelle-rx/skincare-finder<br />

Deep clean<br />

Manicare announced their first<br />

foray into smart skincare tech<br />

with the launch of the Manicare<br />

Sonic Mini Rechargeable Facial<br />

Cleansing Brush. Using sonic<br />

vibration, the USB rechargeable<br />

mini cleansing device cleans skin<br />

deeply but gently with the option<br />

of three replacement heads:<br />

sensitive brush, exfoliating brush<br />

and facial massage brush.<br />

www.manicare.com.au<br />

<strong>INSTYLE</strong> 137


INBEAUTY<br />

Intense<br />

HYDRATION<br />

Keep skin plump, smooth and hydrated during<br />

the colder months with these hyaluronic acids<br />

138 <strong>INSTYLE</strong><br />

DERMAVIDUALS Hyaluronc Acid Concentrate - 02 9960 1300<br />

MEDIK8 Hydra B5 Intense - 1800 242 011<br />

ELLA BACHÉ Hydra Hyaluronic cellular Serum - 1800 789 234<br />

SKINBETTER SCIENCE AlphaRet Overnight Cream Face - 1800 648 851<br />

O COSMEDICS Hydra Plus Sleep In Mask - 02 9712 8188<br />

MESOESTETIC ha densimatrix - 1800 242 011<br />

LA MAV Ultra Hydration Hyaluroinc Acid Hydra Max Serum - 1300 052 628<br />

IMAGE SKINCARE Ageless Total Pure Hyaluronic Filler - 1800 625 387<br />

PCA SKIN Hyaluronic Acid Boosting Serum - 1800 648 851<br />

ASPECT Dr Hyaluronic Serum - 1800 648 851<br />

ENVIRON HA Intensive Hydrating Serum - 1300 888 708<br />

ALPHA-H Hyaluronic 8 - 1800 659 777


INBEAUTY<br />

LIVING Coral<br />

Stay on trend with Pantone’s Colour of the Year<br />

with these coral coloured cosmetics<br />

CLARINS Moisturizing Long wearing Two Toned Lipstick Coral Gradation - 1800 861 888<br />

CURTIS COLLECTION Mineral Shimmer Blush Coral Queen - 03 9421 5577<br />

MARC JACOBS Lip Crème Core Cora - 02 8880 9446<br />

CHARLOTTE TILBURY Kissing Coachella Coral - 0011 44 01202 629527<br />

O COSMEDICS Rose Luminising Drops - 02 9712 8188<br />

RAWW Pomegranate Crush Blush - 03 8544 8000<br />

YOUNGBLOOD Crushed Mineral Blush - 1800 625 387<br />

INIKA Organic Certified Organic Lip Glaze Coral - 03 8544 8000<br />

SISLEY Phyto Lip Delight 3 #sweet - 1300 780 800<br />

JANE IREDALE PureGloss Lip Gloss Spice Peach - 1300 850 008<br />

L’OCCITANE Rose Eau De Toilette - 1300 752 764<br />

SANTÈ Makeup Remover Coral - 1800 222 540<br />

<strong>INSTYLE</strong> 139


FESTIVAL STYLE<br />

ghd have captured the festival spirit with kaleidoscopic hues and plenty of shine in the<br />

all-new ghd Festival collection. The range is headlined by the ghd platinum+ styler, ghd<br />

gold styler and ghd air hairdryer. These beloved tools and their packages have been<br />

dusted in bold rainbow hues, soft and dreamy pastel tones, metallic sheens and bright,<br />

multi-coloured accents to adopt the festival spirit entirely. Visit www.ghdhair.com/au<br />

POPUP<br />

Welcome the new and limited edition<br />

Black Popup from Glide Hair Tools, a new<br />

foils product that offers their signature<br />

sheets, with ten extra per box, as an<br />

extension of their ground breaking<br />

original Popup foils. The full 210 sheet<br />

box has embossed non-slip, single sheets<br />

with a lip, in chic black, to make work<br />

speedy and efficient for hairdressers.<br />

Visit www.glidehairtools.com.au<br />

PADDLE BRUSH<br />

Aveda’s new Mini<br />

Paddle Brush offers<br />

a smaller version<br />

of the brand’s<br />

iconic Wooden<br />

Paddle Brush, with a<br />

lightweight design<br />

and extended bristles<br />

for easy detangling<br />

and styling. The<br />

packaging is made<br />

from sustainably sourced<br />

wood and constructed<br />

of 100 per cent postconsumer<br />

recycled PET,<br />

while the insert has paper<br />

printed with soy ink. The<br />

sustainable brush is an<br />

ideal travel took to add to<br />

your kit. Visit www.aveda.com.au<br />

The latest<br />

tools,<br />

terms and<br />

technology<br />

PEGASUS<br />

Dateline Imports P/L has a new import in<br />

its mix, so you can welcome the Pegasus<br />

range of combs to Australia and New<br />

Zealand. Importantly, the tools are made<br />

from 100 per cent hard rubber and<br />

Flexinite Technology and offer seamless<br />

teeth and rounded edges. The range<br />

includes five tail combs with various sized<br />

teeth and tail materials, four cutting and<br />

styling combs, three barbering combs,<br />

a basin comb and four moustache and<br />

beard combs. Visit www.datelinecity.com<br />

BALAYAGE BLEACH<br />

Robert de Soto has just released three<br />

new Balayage Powder Bleach formulas<br />

in blue, purple and white, offering<br />

specialised formulations to aid freehand<br />

colouring techniques. The products are<br />

clay based for silky consistency and ease<br />

of application, with the different shades<br />

catering to every hair tone. Visit<br />

www.datelinecity.com<br />

VALENCIA<br />

The Valencia Shampoo<br />

Unit comes in chic black<br />

upholstery to suit any<br />

salon look, with the<br />

choice of a black or<br />

white basin to complete<br />

the aesthetic. The<br />

chair has an electric<br />

adjustable leg rest and<br />

an electric adjustable<br />

height. Always putting<br />

the salon front of mind,<br />

the technology is fitted<br />

with Australian approved<br />

tapware, and for the<br />

total luxe of your clients<br />

the chair can even lie<br />

completely flat. Visit<br />

www.joiken.com.au


INFEATURE<br />

THE<br />

TERRY<br />

TOUCH<br />

TERRY HAWKINS IS THE ICONIC<br />

TRANSFORMATIONAL SPEAKER WHO CREATED<br />

THE FLIPMAN AND PITMAN DICHOTOMY IN<br />

THE EARLY 1990S AND CONTINUES TO RECEIVE<br />

STANDING OVATIONS FOR HER HIGHLY<br />

IMMERSIVE PRESENTATIONS. AS <strong>INSTYLE</strong> REAL<br />

TALK’S OPENING KEYNOTE SPEAKER AND<br />

EMCEE,WE CAN’T WAIT TO WELCOME HER TO<br />

AUSTRALIA IN AUGUST.<br />

Terry is an award-winning educator, author, and<br />

formerly Australia’s most booked female speaker.<br />

Having personally trained thousands of hair salon<br />

retailers and stylists over the past thirty years,<br />

ranging from large national chains to a multitude of<br />

independents, Terry has an uncanny knack for the hair category<br />

and what it takes to create success. Her origins as a retail educator,<br />

and the ethos of her keynote address for Real Talk will revolve<br />

around the word empathy. “I was pioneering in the sense that<br />

words and themes that are in vogue today: empathy, compassion,<br />

or more unfortunately referred to as ‘soft skills’; these were<br />

experiences I ignited in the retail training room back in the<br />

early 1990s. Today, there’s nothing soft about them, and they<br />

are considered buzzwords, but to me and our company Progress<br />

Retail, is about real, meaningful connection,” Hawkins said.<br />

“The hair category has the deepest opportunity for a heightened<br />

and more authentic connection.”<br />

However Hawkins would argue, most of the work today<br />

involving compassion training and the likes are very superficial.<br />

“Putting yourself in the other person’s shoes is just the first step of<br />

true empathy; there are additional layers most people never reach,<br />

but as tens of thousands of our alumni that have attended our inperson<br />

training programs would attest to- it is transformational.”<br />

Transformational is a word in heavy use as it relates to Hawkins<br />

and the business she founded in 1989, Progress Retail (formerly<br />

People in Progress). At the age of 28, and with less than $200 to<br />

her name, she was able to sign her first retail training partner, the<br />

iconic Surf Dive N Ski, when it was owned by Tom Tsipris, and at<br />

a point when they only had four stores. The pedigree of Terry’s<br />

partnerships has been impressive, with retail brands like Mecca<br />

Brands, M.J. Bale, Seed Heritage, Camilla and Marc and many<br />

more listed as current clients.<br />

“The hair category has the deepest<br />

opportunity for a heightened and<br />

more authentic connection.”<br />

Recognising the shift in technology and learning, Terry and her<br />

team have added the vital e-learning component, and are scaling<br />

this model throughout the hair category. The largest Price Attack<br />

franchisee, and the Chatters Hair Salons in Canada are currently<br />

in partnership with 24/7 access to Terry’s “HAIR” content.<br />

“We know that the foundations of working in a successful salon<br />

are around sales and service, but the product knowledge and<br />

vendor piece is critical. That is why our learning platform, which<br />

we’ve built all on our own, enables not only the retailer to upload<br />

their own learning content, but the vendors are beginning to jump<br />

on the opportunity. We have a one-stop shop for all things hair<br />

retail that is proving decreases in employee turnover, increased<br />

average sale and conversion rates, and making for more satisfied<br />

customers who are getting their hair needs exceeded.”<br />

Terry resides in Los Angeles with her two children Harison and<br />

Jackson however progress Retail has offices in Sydney and<br />

Chicago, for more information email hello@progressretail.com or<br />

Terry@TerryHawkins.com +1 310.910.3418<br />

142 <strong>INSTYLE</strong>


BEING A TRUE GENTLEMAN<br />

NEVER GOES OUT OF STYLE<br />

Benefits:<br />

• Moisturises and Nourishes giving hair<br />

manageability and skin softness.<br />

• Lubricates, Soothes and Balances skin<br />

reducing irritation, leaving it feeling<br />

strong, soft and healthy.<br />

• Anti-Oxidants offer Protection and<br />

Strengthen the skin and hair reducing<br />

damage, aging and fading.<br />

• Adds Shine and Body.<br />

Achieved with:<br />

• All Natural Ingredients including Argan<br />

Oil, Hemp Seed Oil, Aloe, & Vitamin E<br />

to name a few.<br />

• NO parbens, sulfates, artificial dyes,<br />

phthalates, propylene glycol, or other<br />

harmful ingredients.<br />

• Proudly Vegan and Leaping Bunny<br />

Certified.<br />

WATCH NOW<br />

MARRAKESH FOR MEN DESIGNED FOR THE MAN THAT WANTS TO<br />

LOOK GOOD, FEEL GOOD, SMELL GOOD....... NATURALLY<br />

For further information or for your local distributor please contact<br />

Australian International Industries<br />

Distributor of Colour Placement Systems<br />

Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179<br />

Phone: 03 9764-2833 | www.aii.net.au | Email: info@aii.net.au<br />

follow us on facebook.com/AIIHAIRANDBEAUTY #AIIHAIRBEAUTY


INBUSINESS<br />

BIG<br />

MISTAKES<br />

LISA CONWAY LOOKS<br />

AT BOOSTING LESS<br />

COMMON SERVICES<br />

SUCH AS HAIR-UP<br />

AND SMOKY EYES TO A<br />

WHOLE NEW LEVEL.<br />

What’s holding you back in your salon, clinic or spa<br />

business? You’re working harder than ever, doing a<br />

million hours, yet you’re not seeing the results you’d<br />

hoped for.<br />

You’re probably thinking you need to make a<br />

big change – maybe invest in a glitzy marketing campaign or a<br />

fancy fit-out. What if I told you you’d be wasting your money and<br />

that you’re not alone?<br />

Success comes from what you do every day in your business. And<br />

most salon owners make mistakes every day that contribute to their<br />

unsatisfying business results.<br />

Ready to change it up? Read on, and learn about the seven<br />

most common mistakes salon owners make every day.<br />

Mistake one: You don’t really know your numbers.<br />

I’m fascinated by the creative person’s ability to run a mile when<br />

it comes to learning their business numbers. The truth about your<br />

business is hiding in your numbers – your break-even, your per-client<br />

dollar figure, your retail sales, your re-booking rate, and more.<br />

It’s easier than you think. Once you understand them, your<br />

numbers can tell you so much. Get to know them and see<br />

what happens.<br />

Mistake two: You’re not getting real about waste.<br />

It might be the product certain team members over-use<br />

every time. It might be someone taking too long to complete a<br />

particular service.<br />

Product is money. Time is money. Product wasted here and there,<br />

regular time over-runs – it all adds up and eats away at your bottom<br />

line. Start measuring, setting expectations for your team and<br />

following up.<br />

And don’t forget to lead by example. Your team takes their<br />

queue/s from you. If you’re slapping on product like there’s no<br />

tomorrow or pushing out your client service times, wastefulness<br />

becomes embedded your salon culture. And that will hold you<br />

back big-time.<br />

Mistake three: You don’t have a structure for your salon meetings.<br />

Communication is the channel of change. You need to be<br />

having regular one-on-one meetings with every member of your<br />

team. Why? How else will you transfer your business smarts to them?<br />

Interacting with your team is a two-way process. Give feedback<br />

and ask for feedback. Being on a team that’s kicking goals and<br />

growing is fun. Let your team contribute and be a part of it.<br />

Create a framework for your meetings. Mark them out in the<br />

schedule and don’t let anything get in the way. When your team<br />

knows you value your time with them, they’ll value it, too, and that’s<br />

when the magic happens. Communication is the key to the vault<br />

that will unlock your future.<br />

Mistake four: You don’t have a training framework.<br />

Is your salon training haphazard? The answer to most mishaps<br />

and challenges is that someone lacked the proper training. A clear,<br />

mapped-out training plan, treated as a priority, is crucial to the<br />

success of any salon, clinic or spa.<br />

Understanding who needs what training is just the start. The real<br />

challenge is setting up a training schedule and implementing it.<br />

Your goal should be to have it mapped and scheduled each year<br />

before Santa even comes. This makes ending one year and starting<br />

a brand new one exciting and stress-free.<br />

Mistake five: You work too hard.<br />

Most salon owners are busy being busy. They struggle to say no<br />

and they focus on the wrong thing. Zooming along means they<br />

crash and burn, often hating what they once loved.<br />

You’re often expected to know what you were never taught.<br />

Subsequently, you put your effort into the wrong areas, don’t get<br />

results and then feel like you’ve failed.<br />

Learn what you need to do, when you need to do it and why, so<br />

you can break the cycle of busy being busy and have a life and<br />

business that bring you joy.<br />

Mistake six: You have no systems.<br />

If you don’t have clearly defined systems in place, you need to be<br />

there every minute to sort out the day-to-day drama. No one else<br />

but you has a clue to the processes and protocols, from dealing<br />

with unsatisfied clients to replacing the roll in the EFT machine.<br />

Clearly defining your systems so they’re easy to understand is the<br />

answer. Adopt a focus of ‘fix it once. Slow down long enough to<br />

write up the HOW, WHEN and WHO of the processes in your salon,<br />

clinic or spa.<br />

Systems will set you free. They’ll be the turning point for your<br />

business and for you.<br />

Mistake seven: You over-market to new clients.<br />

Understanding the difference between marketing to a new client<br />

versus nurturing an existing one is key to working smarter and not<br />

harder. If you can only tell me the number of new clients you have,<br />

and not the number you’ve lost, then we have a problem.<br />

If you don’t find out who left and why, you’ll be forever chasing<br />

new ones. The quality of the service you provide keeps clients<br />

happy; happy clients stay. Before you open the front door, make<br />

sure you close the back door first. If you keep losing clients, you’ll<br />

need to keep chasing new ones and that’s an expensive habit to<br />

get into.<br />

For more salon team wisdom, email me at lisa@zingcoach.com.au,<br />

visit my website, find my video tips on YouTube or read my latest<br />

book Your Salon Retail: the no-nonsense, no-hype guide to kickarse<br />

retail in your salon business. www.thezingproject.com.au<br />

144 <strong>INSTYLE</strong>


INBUSINESS<br />

TEXT ME<br />

TIMELY UNCOVER WHY SMS<br />

IS THE UNDERCOVER GAME<br />

CHANGER FOR YOUR BUSINESS.<br />

You can’t run a successful<br />

business without nailing your<br />

communication. How you<br />

communicate with your current<br />

clients and future clients is vital<br />

to your success.<br />

SMS marketing might seem like the poor<br />

cousin in the overall marketing mix, but<br />

it’s time to give this tool the kudos it really<br />

deserves!<br />

When it comes to engagement, SMS<br />

marketing thrashes email, Facebook<br />

and Instagram. It’s a Jack-of-all-trades<br />

marketing tool that can have a positive<br />

impact on your business, your client<br />

experience and your revenue.<br />

99 per cent of the text messages you<br />

send your clients get opened, often within<br />

the first 3 minutes of being received. That’s<br />

a massive increase compared to the open<br />

rate of 33 per cent from your standard email<br />

marketing campaigns.<br />

We live in a digital world where, for better<br />

or for worse, we’re always connected via<br />

our smartphones. On average, people look<br />

at their phones 85 times a day.<br />

The best part? You can have a twoway<br />

conversation with your client straight<br />

from Timely! The client can respond to any<br />

message you’ve sent, and you’ll see their<br />

response in Timely. You can reply and keep<br />

the conversation going, and the whole<br />

chat history will be available in their Timely<br />

account in case you need to reference it in<br />

future.<br />

ELEVATE YOUR BUSINESS<br />

WITH SMS<br />

Use SMS messaging in your business to<br />

• improve efficiency<br />

• reduce no-shows<br />

• create an exceptional client experience<br />

• increase your profit<br />

• maintain your brand/reputation.<br />

Improve efficiency<br />

There’s no extra work for you when you<br />

use SMS to communicate with your clients.<br />

Simply set up automatic appointment<br />

confirmation and reminder messages. You’ll<br />

save yourself a tonne of admin time and<br />

you won’t have to worry about no-shows.<br />

“I’ve saved 1.5 hours per day since joining<br />

Timely - thanks to their online booking and<br />

automatic reminders” - Simone Joy<br />

Create an exceptional client experience<br />

Communicating with clients is a breeze using<br />

SMS messaging. Send texts to remind them of<br />

their upcoming appointments, to thank them<br />

for coming in, and to let them know about<br />

any aftercare instructions. Surprise and<br />

delight your clients by sending them birthday<br />

wishes and discounts too.<br />

“My customers love the SMS texts they<br />

receive as a reminder.” Angela, Strictly<br />

Natural Salon & Cuts<br />

Increase your profit<br />

Maximize your time and your profit by<br />

scheduling automatic client reminder<br />

messages. You can also increase your<br />

bookings by sending text messages to clients<br />

you haven’t seen in a while.<br />

“Timely businesses that use SMS have 28%<br />

less no-shows than those that don’t, which on<br />

average is worth $5,438 every year.”<br />

Protect and maintain your brand<br />

SMS can help build client loyalty. You can<br />

use SMS messaging to ask your clients for<br />

reviews and referrals. Just be authentic and<br />

your clients will be thrilled to hear from you.<br />

You can even use positive reviews in your<br />

business marketing!<br />

THE 3 MUST-HAVE TYPES OF<br />

SMS MESSAGING<br />

Don’t be overwhelmed at the thought of<br />

adding something else to your to do list.<br />

Timely has user-friendly SMS options which<br />

can help reduce no-shows, improve the<br />

client experience, reduce client churn, get<br />

feedback and reviews, and promote your<br />

products and services to increase bookings.<br />

Here are the 3 best ways to use<br />

SMS messaging:<br />

1. Client reminders:<br />

Your clients are busy, which means they don’t<br />

have the time to be checking their calendars<br />

all the time. Sending them friendly reminders<br />

and confirmation messages will make sure<br />

they don’t miss out on the appointment<br />

they’ve been looking forward to!<br />

• SMS confirmation messages<br />

• SMS reminder messages<br />

• One-off messaging<br />

2. Automated marketing:<br />

Automated marketing takes the stress out<br />

of growing your business. Save admin time,<br />

get your business fully booked and provide a<br />

great client experience with these easy-touse<br />

automated marketing tools.<br />

• SMS thank you messages<br />

• SMS aftercare messages<br />

• SMS Review requests<br />

• SMS rebooking messages<br />

• SMS reconnect messages<br />

• SMS Request referral<br />

3. Campaign marketing coming really soon!<br />

• Targeted SMS campaigns: Drive sales,<br />

improve brand awareness, generate new<br />

clients and remind clients of special events<br />

and appointments through a targeted SMS<br />

campaign to a select group of people.<br />

This could be a small group of just your<br />

regulars, determined by service, staff or<br />

date they last visited, or a larger group like<br />

your entire client base.<br />

Here are some great tips to help you get<br />

maximum SMS impact:<br />

• Personalize your text - make your clients<br />

feel special by using their first name.<br />

• Get your timing right- don’t send texts too<br />

early in the morning, or too late at night.<br />

Be respectful of your clients’ time.<br />

• Keep your message short & sweet and on<br />

point - easy to do with 160 characters!<br />

• Ask for reviews - you’re asking them for<br />

a favour, so sweeten the deal with a<br />

discount off their next service.<br />

• Keep your database up-to-date – make sure<br />

you’re sending texts to your actual clients.<br />

• Don’t spam! Set up automated marketing<br />

messages based on how often a client<br />

comes in and the services they use.<br />

Get started with SMS marketing today!<br />

www.gettimely.com<br />

<strong>INSTYLE</strong> 145


INBUSINESS<br />

OPTIMISE YOUR WEBSITE<br />

WITH BASIC SEO<br />

SEARCH ENGINE OPTIMISATION (SEO) IS A PROCESS THAT ALLOWS SEARCH ENGINES, LIKE<br />

GOOGLE AND BING, TO READ YOUR WEBSITE AND KNOW WHEN TO SHOW IT TO A USER.<br />

FOR EXAMPLE, IF YOU PROVIDE HAIRCUTS IN MELBOURNE, WHEN SOMEONE SEARCHES<br />

FOR “HAIRCUT MELBOURNE”, YOU WANT YOUR WEBSITE TO BE PRESENTED IN THE LIST OF<br />

SEARCHES THE USER IS SHOWN.<br />

When it comes to new clients, ensuring your website<br />

can be found is really important. Although<br />

SEO can be complex, there are few basic SEO<br />

processes that can be easily implemented on your<br />

website so you can rank better in searches and<br />

get those clients walking through your door.<br />

MAKE YOUR WEBSITE MOBILE FRIENDLY<br />

We can’t emphasise this enough as the majority of searches are<br />

completed using smartphones and tablets. If your website isn’t built<br />

to be shown on mobile devices, then search engines like Google<br />

will ignore your website in favour of those that are. Most pre-built<br />

website templates on platforms such as Wordpress and Wix are mobile<br />

responsive - just make sure you have the most up to date version.<br />

INCREASE HOW QUICKLY YOUR WEBSITE LOADS<br />

Search engines are concerned about the overall search experience<br />

a user has when they use their service. That means, the faster your<br />

website loads, the more chances you have of your website being<br />

shown to a user.<br />

There are a couple of common causes of slow websites:<br />

• Large image file sizes: To combat this, resize your images to the<br />

required size before you load them into your website platform. You’ll<br />

need to use an image editor that allows you to select a height and<br />

width in pixels, for example, Microsoft Paint’s “Resize” tool.<br />

• Out of date websites: You need to make sure you update your<br />

website version, plugins and security regularly.<br />

If you’re not sure how your website performs, you can easily test the<br />

speed of your website on mobile and desktop using tools like Google’s<br />

PageSpeed Insights.<br />

IMPROVE YOUR WEBSITE ADDRESSES<br />

Search engines use a combination of a websites content and its<br />

addresses (or URLs) to understand what you offer and therefore<br />

whether your website is something they should show a user. By making<br />

your website addresses readable, it will help increase the chances<br />

your website is shown to a user. For example, a good website address<br />

is www.yourspa.com/face-treatments and a bad example is www.<br />

yourspa.com/112233mmc.<br />

While both website addresses will take you to the same page, a<br />

search engine won’t be able to understand that you have specific<br />

content about face treatments unless you tell it so.<br />

STRUCTURE YOUR CONTENT<br />

Search engines need a way to navigate through your website and<br />

understand the content on it. To help them do this we use page titles,<br />

headings and paragraphs:<br />

• Page titles: This is what is shown in the tab at the top of the browser,<br />

so make sure each of your pages has a relevant name.<br />

• Headings: Add headings to indicate how important each piece of<br />

content on a page is and how it all relates to each other. Headings<br />

are also a great way to draw attention.<br />

• Paragraphs: Include paragraph text under each of your headings<br />

that explains what your headings are about so search engines can<br />

understand what your website offers.<br />

Here’s an example:<br />

Jody’s Hair Salon (page title shown in the browser tab)<br />

Services (header 1 size)<br />

We provide a range of services to suit all your needs. (paragraph size)<br />

Colour Services (header 2 size)<br />

We use high quality L’Oreal colour to give you the best results.<br />

(paragraph size)<br />

Foils (header 3 size)<br />

A highlighting process using foil to separate strands of hair which will<br />

be lightened from strands of hair which will remain your natural color.<br />

Balayage (header 3 size)<br />

A technique for highlighting hair which creates a graduated, naturallooking<br />

effect.<br />

NAME YOUR IMAGES<br />

Search engines aren’t able to understand images, instead they rely<br />

on words, content and structure to determine whether your website is<br />

relevant for a user.<br />

If you have images on your website, it’s a good idea to add ALT<br />

Tags (alternative text) to your images. What this means is that you<br />

give each image a relevant, short name or title which a search<br />

engine can read. For example, ‘cutandcolour’.<br />

WATCH YOUR CONTENT<br />

Avoid having the exact same content in multiple places as search<br />

engines actually penalise you for it and won’t show your website<br />

to users.<br />

It’s also a good idea to occasionally refresh the content on your<br />

website. It invites search engines to have another look at your<br />

website which could make it more likely to be shown.<br />

If you specialise in a particular service, talk about it on your<br />

website. You could even devote a whole page to it. For example, if<br />

your eyelash extensions are what you’re known for in Sydney, create<br />

a page with content about the type of eyelashes you use, why<br />

you use them and what clients can expect from your extensions.<br />

Then, when a potential client searches “best eyelash extensions<br />

in Sydney” your website is more likely to be at the top of their<br />

search results.<br />

Max Makheri is the Digital Marketing Executive at Kitomba Salon<br />

& Spa Software. To learn more about what Kitomba can do for<br />

your business, visit www.kitomba.com or call 1800 161 101.<br />

146 <strong>INSTYLE</strong>


Creating conversations that matter and inspire<br />

SAVE THE DATE<br />

Monday August 5, <strong>2019</strong> | Ovolo, Sydney<br />

www.realtalkbusiness.com.au<br />

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