INSTYLE May-June 2019
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The Magazine for the Hairdressing Professional<br />
<strong>May</strong>/<strong>June</strong> <strong>2019</strong><br />
MENTALLY<br />
READY<br />
THE VOICE OF A HERO<br />
HAIR<br />
WALK<br />
<strong>2019</strong> MBFWA WRAP<br />
WONDERLAND<br />
A COLLECTIVE OF COLOUR<br />
UNDEFINABLE<br />
OUT OF THE BOX MEN’S GROOMING<br />
WATCH NOW
THE UN\ DEFINABLE
Discover SEB MAN, a complete range of hair care, styling<br />
and grooming products, for men who refuse to be categorised.<br />
THE NEW GROOMING LINE<br />
FOR THE UN\ DEFINABLE MAN<br />
Contact your Wella Sales Consultant or call 1300 885 002 to find out more.<br />
www.sebastianprofessional.com/en-GB/sebman<br />
@SEBMANOFFICIAL #UNDEFINABLE
QUEEN OF<br />
TRANSFORMATION<br />
THE NEW HAIR CURLING REVOLUTION
WATCH NOW
the Re Brand<br />
SULPHATE FREE & PARABEN FREE . VEGAN FRIENDLY<br />
Enriched with Coconut,<br />
Rice, Aloe & Pear,<br />
the NAK Signature range<br />
is a luxurious blend of<br />
naturally vegan extracts<br />
which deliver a healthy<br />
dose of active botanicals<br />
to return softness, shine<br />
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14 SMALLWOOD PLACE MURARRIE QLD 4172 AUSTRALIA . T +61 7 3899 9133
NOT TESTED ON ANIMALS . AUSTRALIAN MADE & OWNED<br />
INFO@NAKHAIR.COM.AU . NAKHAIR.COM.AU .<br />
NAKHAIR
DISCOVER A WORLD OF COLOURING POSSIBILITIES<br />
Discover our innovative colouring range, with Collage, Gloss and Chroma, including the K.Blonde lightening system.<br />
A world of endless colouring possibilities with shine, protection and intensity for all hair types.<br />
New Aura Smoothing Treatment System, now available.<br />
@lakmecolour #lakmecolour<br />
Exclusively distributed by Haircare Australia. For stockist enquiries call 1300 437 436 or visit haircareaust.com
GET INSPIRED BY<br />
“<br />
We are in love with Lakmé at Telleish for<br />
so many reasons. The colours themselves<br />
are vibrant, shiny and true to tone.<br />
Most importantly Lakmé's ethical<br />
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”<br />
Telleish Hair Studio<br />
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33<br />
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EDITOR<br />
Cameron Pine<br />
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FROM THE EDITOR<br />
Why we behave the way we do, and where our values<br />
come from all stems from our upbringing. How we deal<br />
with situations is a learnt behavior, not an inherited<br />
one, and while there is a lot of talk around how different<br />
generations learn, at the end of the day people are people<br />
and it’s up to us to shape the outcome we want- as best we can. When we<br />
are closed off to learning or bettering ourselves, every other element of<br />
success in our lives becomes limited. When we think we know everything,<br />
we have limited success and we create attitudes and beahviour around us<br />
that is exactly the same – one dimensional.<br />
Heart is the most powerful quality that a leader can have but the heart<br />
often gets lost behind all the expectations involved with being a leader -<br />
and let’s not even get started about the shrinking ability for individuals<br />
to take criticism. It’s little wonder why many leaders are left feeling<br />
frustrated, especially in a salon business. Without the leaders in our industry who give tirelessly, where<br />
does the future of our industry lie? It’s a scary reality for some if we solely leave it up to the Instagram<br />
generation where notoriety takes precdence over the sharing of real knowledge. We need experience<br />
through various generations all connecting and sharing to keep us going.<br />
Often the problem with our ability to learn goes back to our parents and how they addressed<br />
motivation, success and failure to name but a few – whether we like to admit it or not. We may all believe<br />
we’re a good parent or leader but sometimes pressure, expectation or unnecessary praise is what causes<br />
problems later on as young adults, making their ability to survive in a work environment compromised.<br />
I was listening to a speaker named Matt Church recently and he spoke about how the toughest thing<br />
about school is the parents. “All kids need to succeed are six words like, 'I love to see you play' after a game<br />
and not words relating to why they won or lost or what other 'idiot' on the team may have done wrong”<br />
Matt said.<br />
Observe behavior at sporting matches from parents and you’ll no longer wonder where some children<br />
get their values from. We live in an aggressive world where everyone is trying to blame someone else and<br />
wants to come out on top, but for those of us who are true leaders, the care for all of these power games is<br />
very little. “Sport makes a nightmare of parents – the best achievements are through encouragement and<br />
not through competitive demand.”<br />
It’s common for the grandparent to have a close bond with their grandchild because they don’t put a<br />
competitive expectation on the child, they simply love being around them and create a strong relationship<br />
through neutral encouragement. This allows for a mutually respectful partnership where expectations<br />
are clearly set out and there is no egotistical agenda when you just want to be a proud parent. What really<br />
should be the focus is encouraging a child to create a healthy, reflective understanding of situations.<br />
Parents who think their child is ‘special’ or give praise for things we really should consider as ‘normal’<br />
or those who create the culture of comparison or try to blame someone else, generally create adults<br />
that later in life can’t handle failure or success and have a very limited ability to change. Yes, this is a<br />
generalisation and there’s no denying being a parent is the hardest job on the planet, but creating a neutral<br />
bond where you don’t give unnecessary praise or create a critical atmosphere towards a child is proven<br />
to increase their chance to succeed as an adult. Don’t get me wrong, this is very different to discipline –<br />
discipline is required all the time but support needs to be shown in so many different ways.<br />
In the early stages of a hairdresser's career, we are, in many cases, presented with teens who are needing<br />
guidance. It's sometimes too late to turn their attitudes around but what we can work on is understanding<br />
their mental health the best we can, regardless of the values that they were exposed to from a young age.<br />
Sick days, no shows, text messages to say they’re not coming in, these are all realities that every employer<br />
faces – it’s one of the hardest and most often overlooked aspects of running a business.<br />
Creating an enviable culture in the salon that requires team players and a strong work ethic can be<br />
achieved and is essential to future success. There’s no such thing as a work life balance anymore, it’s a<br />
work life blend, we are all on 24/7 so if your culture is not working for you from a professional sense, it’s<br />
also important to look at your interpersonal relationships and try to coach your staff to ensure they are<br />
being the best versions of themselves every day.<br />
Celebrating the diversity in your business but with a shared value culture is a recipe we need to remind<br />
ourselves of every day.<br />
Cameron Pine, Editor<br />
INEDIT<br />
@instylehairmag<br />
www.twitter.com/styleicons_aust<br />
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<strong>INSTYLE</strong> 11
Tabatha Coffey<br />
9,000 + Hair Professionals<br />
200+ Leading Brands<br />
50+ Stage Shows<br />
40+ Education Sessions<br />
2 Prestigious Evening Events<br />
Candy Shaw<br />
WATCH NOW<br />
Get your tickets at<br />
hairexpoaustralia.com<br />
Jen Atkin<br />
In collaboration with<br />
Meet Our International Headliners<br />
Official Colour Partner<br />
Official Styling Tool Partner<br />
Official Scissor Partner
CONTENTS<br />
ON THE COVER<br />
51 Mercedes Benz Fashion Week Australia<br />
60 Session To Wonderland<br />
78 ghd oracle<br />
86 Session Undefinable<br />
REGULARS<br />
14 Upfront Industry Happenings<br />
76 My Way Free Rein of Style<br />
116 The Edit Craig Smith<br />
118 The Edit Katy Reeve<br />
120 INhair Product Launches<br />
137 INbeauty Beauty News<br />
138 INbeauty Hyaluronic Acids<br />
139 INbeauty Living Coral<br />
140 INsalon Tools and Accessories<br />
144 INbusiness Big Mistakes<br />
145 INbusiness Text Me<br />
146 INbusiness SEO<br />
ONSTAGE<br />
26 Matrix Collective Competition<br />
30 Goldwell MBE<br />
32 Australian Hair Fashion Awards<br />
36 Hair Expo Finalists<br />
38 Andreja Pejić<br />
40 Aveda Colour Harmony<br />
42 Real Talk Speakers<br />
FEATURES<br />
44 Jose Bryce Smith for O&M<br />
46 Damien Rinaldo for L’Oréal Professionnel in Paris<br />
49 INconference Kérastase Bali Summit<br />
58 Richard Kavanagh<br />
59 Haircare Australia Business Summit in Noumea<br />
80 Parisian Luxe Plush by Comfortel<br />
82 LoveFest by Joico Color Intensity<br />
96 Treatment Feature Goldwell Kerasilk Revitalize<br />
98 Treatment Products<br />
104 Session Meet the Streeters<br />
112 Allure Hair and Beauty X Lakmé<br />
114 The Loyal Brew<br />
115 INcollection Nude by milk_shake<br />
126 NAK Re-Brand<br />
132 Dyson Hair Science Event 2.0<br />
133 Fudge Headpaint<br />
134 Wendy Gunn Wisdom<br />
136 Bryan Thomson Dipalma X Natulique<br />
142 Terry Hawkins<br />
104<br />
51<br />
86<br />
48<br />
104<br />
118
UPFRONTIndustry Happenings<br />
AHFA AUSTRALIAN<br />
HAIRDRESSER OF THE<br />
YEAR COLLECTION<br />
CRAIG SMITH TOOK to the<br />
stage to accept the pinnacle<br />
trophy for Australian<br />
Hairdresser of the Year at<br />
the Australian Hair Fashion<br />
Awards (AHFAs), as judged by<br />
some of the most iconic names<br />
in British hair.<br />
Winning the award for<br />
the first time, Craig’s speech<br />
spoke to the power of quiet<br />
persistence, particularly as<br />
he has been nominated for<br />
the title every year since<br />
2014. His powerful Enigma<br />
collection won him his first<br />
ever Australian Hairdresser<br />
of the Year title, after dual<br />
Artistic Team wins in 2016 and<br />
2018 and his first ever prize of<br />
Queensland Hairdresser of the<br />
year in 2011.<br />
Check out Craig’s collection<br />
and other winning images on<br />
Styleicons.<br />
14 <strong>INSTYLE</strong><br />
COLLECTION CREDITS<br />
Hair: Craig Smith | Photography: Andrew O’Toole<br />
Makeup: Kylie O’Toole | Fashion: Mel Nixon
UPFRONT<br />
WELCOME THE LAUNCH OF MR MUK<br />
MUK HAIRCARE HAS A long and storied history with men’s hair,<br />
and a new chapter has emerged by way of Mr Muk. The brand has<br />
championed men’s hair for 14 years with iconic men’s grooming<br />
products, and it was heralded recently, as their hard Muk Styling Mud<br />
won at the Australian Hair Industry Awards in the Category of best<br />
Styling Product. Mr Muk extends on this ethos, offering trending,<br />
savvy, barber exclusive men’s hair products.<br />
The collection is comprised of 11 authentic grooming products<br />
for men, with 7 styling products, 3 shampoos and 1 beard oil. The<br />
products are PETA approved, with total exclusivity for barbershops,<br />
and 100 per cent money back guarantee if this distribution ever<br />
changes and opens to unisex salons or retailers. It’s packaged in chic<br />
matte black and glass jars, with a luxe, uniform fragrance across the<br />
products. The range is offered as a clean, modern product line, best<br />
suited to dapper, discerning male clients.<br />
www.mukhair.com<br />
REDKEN<br />
LAUNCH ALL<br />
NEW COLOR<br />
GELS LACQUERS<br />
WELCOME COLOR<br />
GELS Lacquers<br />
from Redken, a newly<br />
launched innovation<br />
that reinvents liquid<br />
colour. The fashionfocused<br />
hues are<br />
made specifically for<br />
the creative colourist<br />
(so you, probably),<br />
built to facilitate<br />
trends, embrace fashion and release your artistic potential.<br />
The permanent liquid hair colour offers high saturation<br />
and shine, connecting to the brand’s other products with the<br />
most one-to-one Shades EQ refresh formulas for Zones two<br />
and three. Beyond the science, recently announced Victoria’s<br />
Secret angel and Redken muse Leomie Anderson fronts the<br />
creative and high-fashion launch.<br />
Described as being anchored by a ‘permanent heart’, the<br />
formulation allows for 100 per cent colour coverage, precise<br />
application and simple technique work with its covetable<br />
gel texture.<br />
Building on Redken’s extensive range, the tones 100 per<br />
match their iconic Shades EQ line, act as a conditioning tool<br />
and are pH balanced for maximum hair integrity.<br />
The collection extends to 57 shades, including clear,<br />
becoming your ideal artistic palette, and showcasing a full<br />
fashion portfolio perfect for creative techniques. This fashionforward<br />
campaign is headlined by Leomie, Teddy Quinlivan<br />
and Leigh Lezark.<br />
www.redken.com.au<br />
EVY PROFESSIONAL<br />
NAME NEW EVY<br />
PRO STARS<br />
EVY PROFESSIONAL’S<br />
AMBASSADOR Team<br />
continues to grow, with<br />
the appointment of allnew<br />
EVY PRO Stars that<br />
will aid in catapulting the<br />
hair tools and product<br />
company even further.<br />
Welcome these new faces<br />
and names to the squad:<br />
Owner and Artistic<br />
Director of Chroma Hair<br />
Studio and Australian<br />
Design Team Member for<br />
Matrix, Kim Astropalitis,<br />
Steph Meyer, owner of<br />
Steph Meyer & Co in St<br />
Kilda and Marie Ricupito, Director of Debarge Hair & Caffe and<br />
Matrix Australian Design Team Member.<br />
The trio love the brand’s patented Japanese mineral technology,<br />
with each tool featuring the feature 32 natural negative iongenerating<br />
minerals. This unique blend of post-volcanic minerals<br />
injects hydration and moisture into the hair during styling, for<br />
smoother, shinier and healthier results. The 1.5” iQ-ONEGLIDE<br />
iron, E-CURL, INFUSALITE hair dryer and e-smooth Organic<br />
Solutions stand out as must-have tools and products on the new<br />
ambassadors’ lists.<br />
www.evyprofessional.com.au<br />
<strong>INSTYLE</strong> 15
UPFRONT<br />
<strong>2019</strong> AUSTRALIAN HAIR INDUSTRY AWARD<br />
WINNERS NAMED<br />
THE AUSTRALIAN HAIR Industry Awards (AHIAs)<br />
have come and gone for <strong>2019</strong>, naming a flurry of talented<br />
Australian winners in front of 650 guests in the Gold<br />
Coast. As MCed by Will Fennell and opened by the festival<br />
inspired Laserman show, this event honoured the best<br />
of the best in business within our stellar hairdressing<br />
community across 29 categories.<br />
With plenty of dancing, an official after party and<br />
celebrations galore, the worthy winners took the<br />
celebrations to the highest level. Head to Styleicons to see<br />
the full list of inspiring winners.<br />
AVEDA UNVEILS<br />
NEW ‘NO WASH’<br />
PRODUCTS<br />
ECO-FRIENDLY<br />
JUGGERNAUT AVEDA HAS<br />
LAUNCHED an all-new No<br />
Wash category, with brand<br />
new products that cleanse<br />
the hair without the<br />
need for ever-precious water. Welcome the all new Rinseless Refresh<br />
Micellar Hair & Scalp Refresh and the Heat Relief Thermal Protector &<br />
Conditioning Mist, made to encourage water conversation as is in line<br />
with the brand’s DNA and all important Earth Month, which takes<br />
place every April.<br />
The Rinseless Refresh Micellar Hair & Scalp Refresh has been<br />
developed using micellar technology and naturally-derived styling<br />
polymers to instantly refresh hair and cleanse the scalp, with no water<br />
necessary. The colour safe formula provides a lightweight, flexible hold<br />
to reshape waves and curls between shampoos, also imbuing hair with<br />
a fresh and bright floral-citrus aroma.<br />
Also new is the Heat Relief Thermal Protector & Conditioning<br />
Mist, which is vegan, silicone-free and 97 per cent naturally derived,<br />
offering conditioning properties without the need for water and<br />
protecting against heat during styling. The product protects up to 230°C<br />
and wraps hair with softness and movement, courtesy of a plantpowered<br />
blend of certified organic jojoba and sunflower seed oils.<br />
www.aveda.com.au<br />
MIG TRAINING LAUNCH THE CRAFT EXPOSED<br />
WELCOME A NEW education package from MIG, titled<br />
The Craft Exposed, and made as a method to train trainers<br />
themselves via workshops and video tutorials aimed at<br />
salon trainers and seniors. The professional development<br />
program offers cutting and training skills, as well as<br />
important trends and tricks to elevate their team and keep<br />
them on the front line of education. The program ensures<br />
methodology is consistent across the board.<br />
The program showcases skills that pertain to the craft<br />
of cutting, such as layered, solid and graduated cuts, in<br />
full day workshops, and online, step-by-step resources.<br />
The first workshop was held in Match and conducted by<br />
managers from Epic Hair Designs, Pia Jeffries of Essentail<br />
Glamour, Shella Thornton of Clippy T’s Barbershop, Rose<br />
from Dorothy Jean Hair and Sandy from Sueshel Hair &<br />
Beauty, teaching technical skills and leadership qualities<br />
to rousing feedback. Classes in July and November are to<br />
follow, and students have so far found the course clear, easy<br />
to understand and extremely salon relevant.<br />
www.migtraining.com.au<br />
JOICO NEW NATURAL WARM LUMISHINE HUES<br />
A COLLECTION OF new products, titled the Repair+ Permanent<br />
Crème, Demi-Permanent Crème Color and Demi-Permanent Liquid<br />
Shades, are here from Joico, all within a palette of natural warm hues<br />
in flattering, radiant shades of sand, sable, bronze and other tones.<br />
The Natural Warm Series prides itself on creating glowing, healthy<br />
looking hair, with luminous nude tones. The Permanent Crème Color<br />
delivers up to two times the shine, replenishes and restrengthens hair<br />
for less breakage, seals in moisture, softness and shine and focuses on<br />
colour longevity and vibrancy as well.<br />
The DD Dimensional Deposit Demi-Permanent Crème Color also<br />
delivers in terms of shine, strength and overall hair health, with<br />
nourishing protection for up to 30 shampoos. This gentle product<br />
is ammonia-free and a total colour and health focused must-have.<br />
The Demi-Permanent Liquid Color continues this trend with an<br />
ammonia-free, pH-balanced formula, ideally made for drip-free<br />
bottle application, with a versatile development that can correct,<br />
glaze, gloss and blend grey hair.<br />
The technology is committed to never sacrificing hair health in the<br />
pursuit of rich colour, and ArgiPlex technology is the key ingredient<br />
that makes this a reality.<br />
www.joico.com.au<br />
16 <strong>INSTYLE</strong>
ONCE YOU TRY<br />
BLACK<br />
YOU’LL NEVER GO BACK!<br />
The Original & Best Pop-up Foil<br />
in Australia continues to innovate<br />
NEW<br />
WATCH NOW<br />
HOW FOXTEL CAN IMPROVE YOUR BUSINESS<br />
THE WAY YOU cater to your clients is the true meaning<br />
of luxury, and offering them entertainment on the salon<br />
floor can be a part of that. Foxtel offers a plan for small<br />
businesses that can create a dynamic atmosphere for both<br />
clients and staff, as well as a musical solution to be built into<br />
your brand.<br />
Available as a smart addition in the reception area, on the<br />
floor or in the back room for the staff to enjoy on breaks,<br />
this business plans ensures a relaxing, informative and<br />
entertaining solution across your salon business.<br />
Foxtel’s Business Premium Plan offers something for<br />
everyone, with drama, entertainment, music, kids program<br />
and sport, catering to any type of business and salon.<br />
Whether your barbershop floor could add atmosphere with<br />
the game on live TV, your business clientele would enjoy<br />
keeping up with the news on their lunch break, your clients<br />
require a distraction for the kids, or music channels would<br />
provide the ideal vibe for your salon, there’s so much on<br />
offer with Foxtel for salons.<br />
Another option is Foxtel Music, which provides<br />
background music to energise your salon. The service<br />
is simple and curated for commercial use, offering an<br />
innovative audio/video subscription music solution for<br />
your business. The smart music features creates an ideal<br />
atmosphere for your space, with curated stations from<br />
the world’s music collection, as well as easy installation,<br />
screened content to remove any inoffensive material from<br />
your business and updating stations that avoid repetition.<br />
The program can cater to your staff and clients based on<br />
time of day, tailor your business promotions through an<br />
efficient self-serving messaging interface and be zoned<br />
differently for alternate parts of the salon. The system can be<br />
personalised completely, becoming a key cog in your salon<br />
brand identity.<br />
www.foxtel.com.au<br />
Glide’s NEW POP-UP<br />
FOIL is now BLACK<br />
• Works like a box of tissues<br />
• Cuts time in half<br />
• 210 sheets<br />
• Embossed nonslip<br />
2 FOR $ 22.95<br />
210 sheets normally $15.95 each • 2nd only $7<br />
Check out our current PROMOTIONS<br />
and find your nearest<br />
GLIDE WHOLESALER at<br />
www.glidehairtools.com.au<br />
Head Office: 02 8730 8847<br />
www.glidehairtools.com.au<br />
QR reader for your<br />
nearest wholesaler.
UPFRONT<br />
KMS HOST WEEKENDER EVENT<br />
KMS INVITED STYLISTS from around the country to<br />
SUNSTUDIOS in Sydney for a Weekender event, with<br />
an international line up and 24 hours for those guests to<br />
truly inspire all attendees. The KMS Guest Artist Line Up<br />
comprising Daniel Bruns (Berlin), Claire Wilson (London),<br />
Ali Holmes (Sydney) and Emily Olsson (Melbourne)<br />
educated in styling and cutting, while also introducing<br />
the group to new brand innovations for <strong>2019</strong> and 2020<br />
and training in backstage styling secrets ahead of<br />
fashion Week.<br />
The rooms were themed as KMS’ inspiration cities<br />
(Miami, Cape Town and Copenhagen), while other studios<br />
educated in hands on styling and cutting workshops with<br />
local and global brand artists.<br />
Carrying on the international theme, delegates parties<br />
on a Hamptons style boat on the Sydney harbour, finishing<br />
with a dazzling fireworks show.<br />
www.kmshair.com<br />
DYSON TO HOST NATIONAL ROAD SHOW<br />
DYSON’S TALENTED AMBASSADOR team have education dates in Perth,<br />
Melbourne and Sydney, and tickets are officially on sale for this exclusive<br />
industry event as the team. The enticing Roadshow dates are listed as<br />
Perth on <strong>May</strong> 27, Melbourne on August 26 and Sydney on November 11.<br />
Secure your tickets for this once in a lifetime education opportunity.<br />
The legendary educators you’ll be learning from include Australian<br />
hair royalty and award winners such as Renya Xydis, Jayne Wild, Frank<br />
Apostolopoulos, Joey Scandizzo, Damien Rinaldo and Peter Thomsen.<br />
The all star team recently joined together backstage for the first time<br />
at the Australian Hair Fashion Awards, enthralling the crowd with a<br />
fashion-centric performance anchored by glitter, pops of fuchsia, weaving<br />
techniques and gravity defying shapes.<br />
The Road Show will teach top-tier skills and techniques to achieve the<br />
latest trends with the Dyson Supersonic hair dryer professional edition<br />
as well as the all-new, diverse Dyson Airwrap styling tool. These award<br />
winning tools are the hairdresser’s best friend on stage, in salon and on<br />
set, elevating the creativity, skills and careers of hairdressers globally.<br />
There’s no one better to teach these talents than this unparalleled group of<br />
educative stars.<br />
www.eventbrite.com.au/o/dyson-australia-18524576642<br />
AVEDA AND ELYSE KNOWLES CREATE TOTE<br />
BAG FOR A CAUSE<br />
EARTH MONTH TOOK place through April<br />
and Aveda continued to use this time to ramp up their<br />
eco-conscious efforts even more than usual. The brand<br />
and their ambassador, Elyse Knowles, have created a tote<br />
bag with 100 per cent of the price of the product purchase<br />
going to charity partner WaterAid, which provides clean<br />
water to the less fortunate. More specifically, the full $30<br />
from every purchase will go to obtaining clean water for<br />
communities in South India region of Andhra Pradesh.<br />
Aveda has raised over $60 million in Earth Month<br />
donations since 1999, with clean water being their charity<br />
of choice for over a decade.<br />
This year, funds are being raised with the tote bag<br />
designed by Elyse, and made with one of the world’s<br />
fastest growing plants and biodegradable resources,<br />
bamboo. The design features symbolic tributes to the<br />
earth, water and Aveda’s mission to ‘be the change’.<br />
www.aveda.com.au<br />
SCHWARZKOPF<br />
PROFESSIONAL<br />
LAUNCHES BC FIBRE<br />
CLINIX RANGE<br />
THE TREND FOR<br />
personalisation continues<br />
to dominate the hair market<br />
and Schwarzkopf Professional’s<br />
latest launch embodies this<br />
growing trend by providing<br />
unique haircare solutions for<br />
every conceivable need. Media<br />
and influencers were invited<br />
to Blown Lux in Barangaroo to<br />
experience firsthand the new BC<br />
Fibre Clinix range, with a wash<br />
and a blow dry using the new<br />
products, personally picked for<br />
each individual hair type.<br />
Before guests were led to<br />
the basin to have their tresses tended to, Schwarzkopf Professional<br />
marketing manager Nathan Gorman, education manager Patrick<br />
Fitzpatrick and Melbourne educator Dario Mastronardi gave a<br />
presentation that explained the science behind the new products.<br />
They said the range was inspired by the latest skin care ingredients,<br />
formulated using the most advanced technologies and skincare<br />
components such as keratin, collagen and hyaluronic acid, all known<br />
to be a vital part of healthy hair.<br />
Made using a patented Triple Bonding Technology, which builds<br />
new bonds by creating a 3-dimensional network inside the hair fibre,<br />
they explained the technology increased elasticity and resilience,<br />
leading to hair that was up to 10 times stronger.<br />
www.schwarzkopf-professional.com.au<br />
18 <strong>INSTYLE</strong>
LUXURY<br />
KERATIN<br />
SMOOTHING<br />
TREATMENT<br />
CLASSIC AND<br />
NEW NATURAL<br />
APPLICATION<br />
VALE TIMOTHY PAYNE<br />
THE HAIRDRESSING INDUSTRY is mourning the sad passing of Timothy Payne,<br />
who founded Excellent Edges over 30 years ago and was personally renowned for<br />
his over six foot stature, distinctive British accent and inimitable personality. He<br />
quickly became known locally in Melbourne and nationally for his exceptional<br />
tools and infectious persona decades ago, and rose to become a prominent in<br />
figure in Australian hair.<br />
Tim began his career in importing and repairing scissors, but always dreamed<br />
of manufacturing his own, leading to the creation of the iconic Excellent<br />
Edges brand the industry knows today. The business revolutionised education,<br />
conducting workshops solely dedicated to the tools, and changing the way people<br />
thought about scissors. Through his ambition, strong work ethic and passion<br />
for scissors, Tim expanded the business to a global market, including the UK<br />
and Europe.<br />
Tim leaves behind a loyal and ever-growing team at Excellent Edges, all of<br />
whom he helped tremendously with opportunities in the industry and supported<br />
personally as well.<br />
He is remembered as a pioneer and an innovator, changing the craft of cutting,<br />
improving these technical skills with tools through education and widening the<br />
mental approach to scissors, which led to better hairdressing. The Excellent Edges<br />
team particularly reminisces on his wild ideas, bold persona and endless hilarious<br />
quotes. He was a fearless leader, a career builder and a feature in the office, paving<br />
the way, emboldening his staff and entertaining all at once. The industry will miss<br />
him and continue to hold his legacy with high regard.<br />
Our thoughts are with the Excellent Edges family at this terrible time.<br />
CLASSIC<br />
WATCH NOW<br />
NEW NATURAL<br />
• REPAIR & CONDITION<br />
• HUMIDITY PROOF<br />
• FRIZZ FREE • SMOOTH<br />
• INCREDIBLE SHINE<br />
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AVAILABLE<br />
EVALUATION KIT<br />
JUST $75<br />
02 9489 7776<br />
sales@trichovedic.com.au<br />
trichovedic.com.au<br />
trichovedic @trichovedic<br />
VISIT US HAIR EXPO STAND F119
UPFRONT<br />
NATULIQUE DEBUT ROOT LIFTER VOLUME TONIC<br />
NATULIQUE IS DOING their part in fighting flat, tired<br />
and dull hair with their new Root Lifter Volume Tonic<br />
which is enriched with a vitamins and natural ingredients.<br />
Aloe Vera Leaf Juice, Bilberry Fruit and Olive Leaf Extract<br />
reduce itchiness and dandruff, improve blood and oxygen<br />
flow to the follicle of the hair, boost collagen and enhance<br />
hair growth.<br />
The tool is suited to everyday use with a lightweight<br />
formula, for natural looking results both in the salon or as<br />
a retail option. The tool incorporates a natural enhancer in<br />
the tonic to lift the roots after only a few pumps, drying<br />
down to create the base of a voluminous, flexible and longlasting<br />
style.<br />
www.natulique.com.au<br />
FOIL ME<br />
ANNOUNCE<br />
NEW US<br />
AMBASSADOR<br />
AUSTRALIAN<br />
FOIL BRAND FOIL<br />
Me continues to<br />
expand its global<br />
presence, now naming<br />
a blonde and balayage<br />
expert from Utah,<br />
Evan Stowers, owner<br />
of Desert Lounge<br />
Salon, as their US<br />
brand ambassador.<br />
“I don’t remember<br />
when I first found Foil<br />
Me but something<br />
about them intrigued<br />
me. I think it was the embossing; the idea that people were innovating<br />
a foil to help prevent slipping was cool to me,” Evan said. “Two years<br />
later and I haven’t looked back, which has included the development<br />
of The Desert Lounge’s own custom-foil!”<br />
“I love the fact that a company is working to help stylists improve<br />
their colouring services, and I love that the owners, especially<br />
Emily, are so real and genuine,” he continued. “It was so easy to<br />
communicate with them from the get-go. They were also so easy and<br />
fun to work with in the creation of our custom foils. I feel like we<br />
connect on a very real level. I like that they think I’m good at what I<br />
do and are so encouraging.”<br />
www.foilme.com.au<br />
ORIBE AND HOT TOOLS STYLE PARIS<br />
GEORGIA SHOW<br />
FREDS IN PADDINGTON played host to a luxury, trending<br />
show from Paris Georgia, and stellar brands Oribe and<br />
Hot Tools, both distributed by Rogue Beauty, had the hair<br />
looks sorted.<br />
Aussie hair queen Paloma Rose-Garcia, salon owner of<br />
local salon PALOMA, was the hair director for a show that<br />
prized individuality within a more specific aesthetic.<br />
“For the Paris Georgia presentation they had a beautiful<br />
casting of half professional models and half personalities,”<br />
Paloma explained. “Wiith this in mind it inspired me to<br />
keep the diversity running through the hair direction.”<br />
“We had two general feels – one polished, high shine<br />
and sleek, and one textured matt, fly away and strong in<br />
shape but we enhanced the girls’ natural hair disposition<br />
for both,” she continued. “Oribe Matte Waves + Apres<br />
Beach were my go to for the textured look. Royal Blow<br />
Out, new Power Drops and Shine Reflecting Spray were<br />
my go to’s for the sleek look.”<br />
www.roguebeauty.com.au<br />
QUE ACADEMY<br />
LAUNCH NEW<br />
WORKSHOP IN<br />
MELBOURNE<br />
MONIQUE MCMAHON<br />
AND QUE Academy<br />
unveiled their 4-Step<br />
Colour Method in a<br />
workshop in Melbourne,<br />
inviting hair legends Frank<br />
Apostolopoulos and Carl<br />
Keely along to share their insights in a Q and A, and facilitating a<br />
look and learn, consultation class and practical workshop.<br />
“Today I really wanted to share the 4-Step Colour Method that<br />
I have been implementing for a few years now,” Monique said.<br />
“This method will give every salon and colour bar the strength<br />
to improve their turnover and give their clients 100 per cent<br />
satisfaction every time. The class is perfect for all levels and ideal<br />
for business owners who want to elevate their colour business,<br />
increase their turnover and create a language and culture within<br />
their team environment to strengthen colour.”<br />
Monique conducted the class alongside QUE Academy creative<br />
director Taylah Jones, offering a 360 approach to colour to<br />
students that ranged from colourists, to salon owners and<br />
freelances. The major skills shown included foiling through the<br />
mid section of the hair, hand painting and free style colour around<br />
the hair line and front sections.<br />
Frank and Carl were an obvious highlight, as their intimate Q<br />
and A delved into topics of business success and growth, being a<br />
boss and salon owner, team building and creating a positive team<br />
culture, competition tips and building a brand.<br />
www.quecolour.com<br />
20 <strong>INSTYLE</strong>
WATCH NOW<br />
+ 61 3 8790 4230 [8) info@natulique.com.au Q www.natulique.com.au
UPFRONT<br />
Q&A: SHEREE KNOBEL<br />
SHEREE KNOBEL AND BIXIE Colour are<br />
on a very steep incline, with a social<br />
media following of tens of thousands<br />
of followers, her recent announcement<br />
as the Australian Hair Fashion Award<br />
Influencer of the Year and major<br />
happening with her work as a Redken<br />
artist. We grabbed a few minutes with<br />
this blonde expert and social media<br />
mogul to disover her insights.<br />
<strong>INSTYLE</strong>: Your recent Monday Night Live<br />
on @5thAvenueAustralia was all about<br />
Shades EQ, and we understand this year<br />
mark’s SEQ 30th Birthday! Tell us why you<br />
love this product and how you were first<br />
introduced to it.<br />
Sheree Knobel: Many years ago, I<br />
was lucky enough to shadow Tracey<br />
Cunningham, owner of the iconic Meche<br />
salon, in Los Angeles. I had been obsessing<br />
over her colour for a long time, and while<br />
I was working with her I realised that<br />
Shades EQ played a big part in her work. I<br />
could not believe the shine and the tones<br />
Tracey was producing.<br />
IN: You're well known for your blondes<br />
and color correction. How has Shades EQ<br />
changed your color business?<br />
SK: Thank you! The beauty of Shades EQ<br />
is that it doesn’t break the natural base<br />
colour and expose warmth, it blends with<br />
the natural tones of the hair and, taken<br />
together, these features allow my clients<br />
to avoid regrowth and demarcation lines.<br />
The gentle acidic pH level of Shades EQ also<br />
means my clients can change their colour<br />
more regularly (guilt-free!). The product<br />
adds colour and sparkling shine and grows<br />
out seamlessly.<br />
IN: You were recently in New York working<br />
on some very exciting collaborations<br />
with Redken Exchange, what can we look<br />
forward to seeing in the coming months?<br />
SK: New York was fantastic. I was lucky<br />
enough to play with some of the new<br />
Shades EQ tones, which are launching<br />
towards the end of <strong>2019</strong>. Some of these<br />
new tones are bound to become Australia’s<br />
most-loved. I also tried the new Shades<br />
EQ 010 levels, which will make an already<br />
easy-to-use product even easier. We will<br />
no longer have to dilute up to a 10 level.<br />
IN: What editorial/education experience<br />
have you been a part of recently?<br />
SK: Blondage Army team, Get Inspired, my<br />
visit to New York.<br />
IN: What skills, trends or techniques are<br />
you seeing as being major in <strong>2019</strong>?<br />
SK: Foils are making a come back. The<br />
rise of balayage brought with it a focus on<br />
colouring the mid-lengths and ends, but<br />
now we are going back to more colour at<br />
the root. Big bouncy blowouts, smooth<br />
hair, and the shag haircut are sexy-as.<br />
IN: What trends have you identified in hair<br />
colour that are next to hit Australia?<br />
SK: We are witnessing a return to colour.<br />
For blondes this colour shift is manifesting<br />
in a move towards darker shades that are<br />
shiny and look healthy. For others, we are<br />
seeing bold reds right through to vivid<br />
brights. We are doing lots of soft pinks,<br />
rose gold, and peach. All of these tones are<br />
achievable with Shades EQ gloss because<br />
it’s gentle, softening, repairing, and shiny<br />
on the hair. Shades EQ also fades out<br />
softly which lets us play more with future<br />
colour appointments.<br />
IN: What’s next for you and your salon for<br />
the rest of the year?<br />
SK: Knowledge sharing is a core value<br />
at Bixie Colour, so we are focussing on<br />
our weekly shadow program, in which<br />
colourists visit the salon and shadow<br />
myself and our team for the day. We also<br />
run in-salon education classes, where<br />
we showcase our signature techniques.<br />
Later in the year, I will be running Redken<br />
education classes, and we are engaged<br />
with many exciting collaborations and<br />
photo shoots.<br />
IN: Redken recently launched a new<br />
addition to the Shades EQ portfolio – V &<br />
VB shades. What do you love about these<br />
new additions?<br />
SK: The V and VB shades are great for<br />
colour correction, or when used on their<br />
own to create fashion colour. These new<br />
additions help achieve those true smokey<br />
tones people are increasingly looking for.<br />
IN: What makes PH Bonder so unique?<br />
SK: I’m so excited to be hairdressing in<br />
the era of bond treatments, they have<br />
really changed the game. Bonders allow<br />
us to safely refresh pre-lightened or “old”<br />
blonde hair. What makes ph-Bonder so<br />
unique is the softness it delivers. ph-<br />
Bonder’s acid complex brings the hair<br />
back down to a strength level so it feels<br />
like their natural hair again. My clients<br />
can have that salon-fresh feel at home<br />
in-between visits. I find ph-Bonder userfriendly<br />
too, as it doesn’t slow my colour<br />
down and I don’t have to bump up my<br />
developer. It makes no difference to my<br />
mixture so I can mix as normal and add<br />
it in.<br />
IN: Why should salons choose Redken<br />
for colour?<br />
SK: The education and support you will<br />
receive as a salon owner or stylist, is<br />
second to none. You become part of a<br />
global tribe who support each other to<br />
learn and live better. From salons, to your<br />
business development coach, educators<br />
and the online global tribe who interact<br />
and support each other, it's a family. The<br />
ethos and alignment between the brands<br />
really works for me.<br />
IN: What can you tell us about Color Gels<br />
Lacquers and how do you see this fitting<br />
into your colour portfolio?<br />
SK: I’m so excited for this launch. Color<br />
Gels Lacquers stand alone in the brand<br />
portfolio as they give dimensional grey<br />
coverage that is light, not dense, and<br />
breathable. The grow-out will be much<br />
softer with no harsh lines, so Color Gels<br />
Lacquers are perfect for clients that want<br />
their colour to be consistent through zones<br />
one, two, and three.<br />
For more information visit www.redken.<br />
com.au and www.bixie.com.au<br />
22 <strong>INSTYLE</strong>
The Next Generation<br />
of Bond Building<br />
In-Salon Care<br />
Spray-on bond protection<br />
& color perfection -<br />
no measuring, no mixing<br />
At-Home Care<br />
Bond strengthening & color longevity<br />
see it. feel it. believe it.<br />
Exclusively distributed by Sabre Corporation / 1300 764 437 / joico.com.au / @joicoaustralianz<br />
WATCH NOW<br />
©Joico® Laboratories, Los Angeles, CA 90042-0308 800.44.JOICO HAIR Joico Artistic Team COLOR Larisa Love PHOTO Hama Sanders
Re-engineered<br />
for professionals<br />
The Professional edition
Air Multiplier technology<br />
The volume of the air drawn<br />
in is amplified by three times,<br />
producing a high-pressure,<br />
high-velocity jet of air.<br />
LED indicators<br />
Clearly shows selected<br />
settings, and filter<br />
cleaning prompt.<br />
Helps protect hair from<br />
extreme heat damage<br />
Intelligent heat control<br />
measures air temperature<br />
20 times a second.<br />
Precise settings<br />
3 speed settings<br />
and 4 heat settings,<br />
including cool shot.<br />
Acoustically tuned<br />
One inaudible frequency.<br />
Light in the hand<br />
The 27mm diameter motor<br />
is positioned in the handle,<br />
for balance.<br />
Pulse-width modulation<br />
Enables precise control<br />
of heating element.<br />
Annular element construction<br />
Annular double-stack heating element<br />
allows a compact barrel without<br />
compromising heat generation.<br />
Negative ions<br />
Charged particles<br />
in the air helps reduce<br />
static in the hair.<br />
Fast drying<br />
Dyson digital motor V9<br />
spins at up to 110,000rpm.<br />
Vibration sound reduction mount<br />
Re-engineered<br />
Professional<br />
concentrator<br />
Wider and thinner<br />
for precision styling,<br />
with cool grip edges.<br />
Magnetic<br />
Attachments<br />
Secure magnetic<br />
attachments for<br />
360° hold.<br />
A rubber isolation mount prevents the motor<br />
from vibrating against the inside<br />
of the handle, reducing the transfer of noise<br />
between the motor and the case.<br />
Improved filter,<br />
built for salons<br />
Magnetic, removable<br />
and washable, with<br />
filter cleaning brush.<br />
Longer cable<br />
3.3 metres, for<br />
freer movement.<br />
WATCH NOW<br />
Only at dyson.com.au/supersonic-professional-signup<br />
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ONSTAGE<br />
CHAMPIONS OF THE<br />
COLLECTIVE<br />
MATRIX FACILITATED THEIR INAUGURAL COLLECTIVE COMPETITION WITH APLOMB, AWARDING<br />
WINNERS IN FIVE STATES, TAKING THEIR ALWAYS INIMITABLE PLAYGROUND SHOW (AND ITS<br />
LEGENDARY PERFORMERS) ON TOUR AND GENERALLY INSPIRING THE HAIR COMMUNITY<br />
NATION WIDE.<br />
WITH A SENSE of energy and community spirit one would expect<br />
from one of the world’s largest colour brands, the Matrix Collective<br />
saw finalists compete for the titles of both Individual Winner and<br />
Team Winner in five different states: South Australia, Western<br />
Australia, New South Wales, Victoria and Queensland. The<br />
winners became editorial stars in this very issue of <strong>INSTYLE</strong>, and<br />
spoke to the cool-kid artistry Matrix is renowned for.<br />
So let’s start off by applauding these worthy names. A huge<br />
congratulations to Western Australian team winners Hayley<br />
Keep and Jayde Osterburg from Earth Wind Fire Hair, as well as<br />
individual winner Shauna Moore from Lemon Laine. Well done as<br />
well to South Australia’s team winners Maria Puccio and Madison<br />
Logozzo from Acqua Lounge Hair Studio, as well as individual<br />
winner Lauren Hutcheson from Scissor Lounge.<br />
Congratulations to QLD group winners Sandy Kennedy and<br />
Danielle Colebert of OMG Hair Bar, as well as individual winner<br />
Joanne Bird of B&B Hair Salon. Representing for NSW, well done<br />
to individual winner Leah Rowley of Stevie English Hair and<br />
26 <strong>INSTYLE</strong><br />
Leanne Kay and<br />
Harrison Sansom image<br />
Hayley Keep and Jayde<br />
Osterburg image
Mosh Vaknin image<br />
ONSTAGE<br />
Lauren Hutcheson<br />
image<br />
Shauna Moore image<br />
team champions Leanne Kay & Harrison Sansom, also from the<br />
Stevie crew, while Victoria finished by naming Moshe Vaknin of<br />
Gloss Hair Dezign, and then Ellana Dolman and Siobhan Tour of<br />
Hairhouse Southland as individual and team winners respectively.<br />
Keeping it simple, the barriers to entry for the Matrix<br />
competition nationally were low, free of the need for expensive<br />
photography and salon retouching. Any colour background was<br />
encouraged to enter creative yet commercially minded images<br />
(something you’d expect to see in a fashion magazine). This<br />
aesthetic would be celebrated in a live finalist night whereby each<br />
individual hairdresser or team had the opportunity to showcase<br />
their skill live by recreating or refreshing their entered look.<br />
The energy in each room across the country was primed<br />
for a highly approachable level of fun with a Matrix SoColor<br />
coordinated lolly bar, a balloon man (and woman) in Perth and<br />
bright, rainbow style decorations that truly celebrated the fun<br />
culture personified by the Matrix brand.<br />
To give the show some added inspiration and educational value,<br />
the Matrix Playground Design team, consisting of Kobi Bokshish,<br />
Stevie English, Adam Ciaccia and Matthew Johnson took to<br />
the stage in each city with some dramatic makeovers, merging<br />
both colour skill with strong haircuts to showcase some of the<br />
possibilities with hairdressing. They also used their expertise<br />
to add in some social media tips and motivational anecdotes for<br />
guests everyone left with something to take back to the salon.<br />
One of the most dynamic and entertaining groups on stage, these<br />
leading hairdressers bounced ideas off each other, merging the<br />
commercial mindset required for a successful business with some<br />
good old fashion fun.<br />
The talented winners from every state have now received<br />
the opportunity to take part in a professional photoshoot in<br />
<strong>INSTYLE</strong> 27
ONSTAGE<br />
Ellana Dolman and<br />
Siobhan Tour image<br />
Maria Puccio and<br />
Madison Logozzo image<br />
Melbourne for <strong>INSTYLE</strong>, which for many is a once in a lifetime opportunity to work with a<br />
professional team and one of the best photographers in the industry. Across both team and<br />
individual categories, the shoots are designed to share the love and creativity within the<br />
Matrix family – an emotion that the Playground roadshow has perfectly captured.<br />
“Matrix Playground is a unique platform and added with the Collective it allows the<br />
entire industry to engage with the world’s biggest colour brand, Matrix,” said Matrix<br />
Global Colour Director, Stevie English.<br />
For Stevie it extends beyond the Matrix colour palette and to a family culture, altogether<br />
showing what a great decision it is to partner with Matrix as a brand.<br />
“The main take away from an experience like this is the Matrix team. We really are<br />
a family and we are stronger together. I can’t wait until we all hang out again and to<br />
share with all the young, enthusiastic and excited faces that are part of the collective,”<br />
Stevie said.<br />
With Victoria closing the tour (with the largest audience of each state), the energy of<br />
sharing and approachability beyond the often polarising world of competition showed<br />
just why Matrix continues to give hairdressers the confidence to be their true selves while<br />
growing as a family.<br />
For more information visit www.matrixprofessional.com.au<br />
Leah Rowley Image<br />
Sandy Kennedy<br />
and Danielle<br />
Colbert image<br />
Joanne Bird image<br />
28 <strong>INSTYLE</strong>
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which automatically reduces unproductive gaps in your calendar. It’s a game-changer!<br />
To learn more visit gettimely.com or call 03 8202 3069.
ONSTAGE<br />
MBELIEVE<br />
ALMOST 24 HOURS OF SPEAKERS, DISCUSSION, NETWORKING AND PARTYING SUMMED UP<br />
KAO SALON’S MBE FOR <strong>2019</strong> IN SYDNEY, LEAVING ATTENDEES AS BETTER HAIRDRESSERS,<br />
LEADERS AND PEOPLE THAN BEFORE.<br />
MBE IS ALWAYS an event to soak up every<br />
part of, consisting of an array of speakers<br />
that cover business knowledge, professional<br />
and personal health, inspiring stories<br />
and direct salon expertise from leaders<br />
across their fields. Salon owners across<br />
KMS and Goldwell businesses nation wide<br />
showed up in Sydney on <strong>May</strong> 5, for a full<br />
day of inspiration at Kao Salon Australia’s<br />
annual MBE. As always, hairdressers left<br />
rejuvenated and in better stead to lead their<br />
salons in a savvy, healthy and more focused<br />
manner, with networking, professional and<br />
engagement opportunities that specifically<br />
focused on small businesses, work-life<br />
balance and our unique industry, including<br />
its challenges and its strengths.<br />
Claire Madden<br />
Mark Bunn<br />
The day was MCed by TV<br />
talent, comedy festival regular<br />
and noted compere Peter Berner,<br />
who entertained the crowd and<br />
welcome in business experts,<br />
keynote speakers and inspiring<br />
presenters to talk across the entire<br />
day. He opened the proceedings to<br />
introduce the day’s first speaker<br />
Claire Madden, a leading voice<br />
on Generation Z as an author,<br />
author, social researcher, keynote<br />
speaker and commentator, who<br />
presented “Lead, Manage &<br />
Engage Generations”. Claire’s domain is in<br />
interpreting social trends, demographics<br />
and implications of generational change,<br />
an important topic for our salon client<br />
bases and employees. Fusing her skills and<br />
experience as both a media commentator<br />
and PhD candidate, Claire’s engaging stage<br />
presence broke research and stats to deliver<br />
them to salon owners in relevant ways,<br />
changing the ways the audience could work<br />
with and deal with people in general.<br />
The stage was then opened to Justin<br />
Anderson, General Manager of Kao Salon<br />
Division, who welcomed attendees to<br />
another dynamic MBE, introduced Kao<br />
Salon’s Salon’s “Supercharge your Salon<br />
Business” business session to be held at the<br />
Sydney Opera House on Monday 10th <strong>June</strong>,<br />
and ushered attendees into a refreshing<br />
lunch and networking break.<br />
The next item on the docket was<br />
the panel discussion, easing out of the<br />
break with an engaging round table talk<br />
conducted by notable industry figures.<br />
The panel was moderated by KAO Salon<br />
Panelists Chris Hammond, Luke Reynolds, Chris Hudson,<br />
Michael Belcastro and Jess Lewis<br />
national Sales Manager Chris Hudson,<br />
welcoming Luke Reynolds of Luke<br />
Reynolds Hair, Jess Lewis of Hair by Jess<br />
Lewis, Michael Belcastro of B.Educated<br />
and Chris Hammond of Oribe. With so<br />
much business and salon experience on<br />
one couch, the panel discussed relevant<br />
insights and expertise in a number of<br />
fields, including business success, social<br />
media, education and luxury retailing.<br />
Luke’s unique perspective came after he<br />
had to start his business again after a fire,<br />
offering an inspiring and bold look at<br />
business success in the face of adversity.<br />
The afternoon saw a presentation from<br />
Mark Bunn, one of Australasia’s leading<br />
health and performance researchers,<br />
as well as a former AFL footballer and<br />
best-selling author of ‘Ancient Wisdom<br />
for Modern Health’. Mark’s expertise is in<br />
dealing with organisations to combat high<br />
stress, poor sleep, negativity, unbalanced<br />
work-life situations, low motivation and<br />
low workplace morale, employing Eastern<br />
and Western health and wellness sciences
ONSTAGE<br />
to boost both health and performance.<br />
His down to earth solutions, delivered in<br />
entertaining fashion in his presentation<br />
“Simple Wisdom for Conscious Living”,<br />
took innovative research in medicine and<br />
psychology to uplift, refresh and really<br />
change lives. Importantly, his lessons also<br />
delved into community, team building and<br />
work enjoyment - important insights for<br />
any salon to take on board.<br />
The final speaker of the day was the<br />
incomparable Mark Matthews, who<br />
conducted an engaging and empowering<br />
presentation packed with results driven<br />
strategies. The international speaker has<br />
worked with brands such as Google, Sony,<br />
Intel, to MasterCard, and his domain<br />
involves epic tales and spectacular<br />
ocean-themed adventure simulations. He<br />
spoke about themes of personal growth,<br />
high performance and fulfilment, as<br />
well as adapting to stress, resilience<br />
and overall strength in mindset. This<br />
unique presentation was an original and<br />
emboldening session with which to end<br />
the business proceedings of the day.<br />
Justin closed out the sessions by tying<br />
it all together and introducing necessary<br />
information on the upcoming international<br />
MBE in Vietnam, before it was on to the<br />
after party. Attendees headed to Marquee<br />
at The Star with the theme of Colormania,<br />
where guests dressed up in bright hues<br />
and hit the dance floor alongside colourful<br />
Brazilian dancing girls.<br />
After a long day, attendees were happy<br />
to take the event into the morning, only<br />
speaking to the energy and dynamism of<br />
the vibrant Kao community, who never<br />
let an MBE opportunity without savouring<br />
every moment. We anticipate just as<br />
much flourish in Vietnam, but until then<br />
it will be notions of wellness, resilience,<br />
generational know-how, community and<br />
growth that truly change how attendees<br />
see and lead their salons going forward.<br />
For more information visit<br />
www.goldwell.com.au and<br />
www.kmshair.com
ONSTAGE<br />
HERE’S TO THE INNOVATORS<br />
THE AUSTRALIAN HAIR FASHION<br />
AWARDS TEAMED UP WITH DYSON TO<br />
HONOUR OUR INDUSTRY’S ARTISTS,<br />
CREATIVE MINDS AND GROUND<br />
BREAKERS, THROWING A GIANT<br />
PARTY TO HERALD THE TALENTED<br />
CORE OF AUSTRALIAN HAIR.<br />
THE AUSTRALIAN HAIR FASHION AWARDS have<br />
taken Sydney and the Big Top at Luna Park by storm<br />
for <strong>2019</strong>, partnering with Dyson to push innovation<br />
in the industry even further forward, putting on<br />
inspiring and entertaining shows and announcing<br />
all the talented winners all in one massive night.<br />
Congratulations to all-new Australian Hairdresser<br />
of the Year Craig Smith of Fruition, who spoke of his<br />
long-term perseverance in the industry to win this<br />
honour, as well as the other major winners.
Dennis Langford<br />
APPRENTICE HAIRDRESSER OF THE YEAR:<br />
Jessica Riches, Chumba Concept Salon<br />
SALON OF THE YEAR:<br />
Papas and Pace<br />
EXCELLENCE IN EDUCATION:<br />
Dario Cotroneo<br />
Dmitri Papas and Justin Pace<br />
ARTISTIC TEAM OF THE YEAR:<br />
TONI&GUY Artistic Team of the Year<br />
AVANT GARDE HAIRDRESSER OF THE YEAR:<br />
Bill Tsiknaris, Tskinaris Hair<br />
CREATIVE COLOURIST OF THE YEAR:<br />
Rachel Vitullo, Joey Scandizzo Salon<br />
MEN’S HAIRDRESSER OF THE YEAR:<br />
Madison Voloshin, A+H Salon<br />
NEWCOMER OF THE YEAR:<br />
Natalia Humphries, Joey Scandizzo Salon<br />
HAIR TRANSFORMATION VIDEO OF THE YEAR:<br />
Natalie Anne, Natalie Anne Hair<br />
BEST NEW PROFESSIONAL HAIRCARE PRODUCT:<br />
Wella Invigo Recharge Blonde Shampoo And Conditioner<br />
BEST NEW PROFESSIONAL STYLING PRODUCT AWARD:<br />
Joico Blonde Life Brilliant Glow Oil<br />
MOST INNOVATIVE HAIR TOOL:<br />
Dyson Supersonic Pro Dryer<br />
HAIR FASHION VIDEO OF THE YEAR:<br />
Dmitri Papas, Papas and Pace<br />
SESSION STYLIST OF THE YEAR:<br />
Diane Gorgievski, Koda Cutters<br />
MAKEUP ARTIST OF THE YEAR:<br />
Shella Martin<br />
FASHION STYLIST OF THE YEAR:<br />
Melissa Nixon<br />
HAIR SHOT OF THE YEAR:<br />
Uros Mikic, Kinky Curly Straight<br />
FAME TEAM <strong>2019</strong>:<br />
Charlene Fernandez, Rokk Ebony<br />
Christopher Byrne, Sloans of Lane Cove<br />
Laura Spinney, Acadèmie Salon<br />
William Webb, Ella & Jade<br />
DIGITAL INFLUENCER OF THE YEAR:<br />
Bixie Colour<br />
WA/NT HAIRDRESSER OF THE YEAR:<br />
Jo Banks, Hairart<br />
SA/TAS HAIRDRESSER OF THE YEAR:<br />
Megan Panozzo, In Awe Salon<br />
QLD HAIRDRESSER OF THE YEAR:<br />
Amanda Joy O’Connor, A.J.O Salon<br />
VIC HAIRDRESSER OF THE YEAR:<br />
Jo Smith, TONI&GUY Georges<br />
NSW/ACT HAIRDRESSER OF THE YEAR:<br />
Katy Reeve, TONI&GUY Paddington<br />
AUSTRALIAN HAIRDRESSER OF THE YEAR:<br />
Craig Smith, Fruition<br />
Craig Smith<br />
The evening began with a massive show from new partners Dyson, who<br />
united a veritable A-Team of hairdressing legends for the hair runway of a<br />
lifetime. Glitter, bright pink, braids, weaving and bold, gravity-defying shapes<br />
and structures took to the runway, thanks to the master hands of Jayne Wild,<br />
Frank Apostolopoulos, Damien Rinaldo, Joey Scandizzo and Renya Xydis. Sam<br />
Burrowes and Ludmilla Hlinovky also took to the stage to explain the skill and<br />
engineering behind the now iconic Dyson hair tools.<br />
Aside from this display of hair art, the night was kept running smoothly<br />
by celebrity MC Kate Peck, and a mid-evening dance party as performed by<br />
Sneaky Sound System, which had all attendees out of their seats and starting<br />
the after party early. A speech from neurosurgeon Charlie Teo, who is running<br />
the Charlie’s Angels initiative with the Australian Hairdressing Council to<br />
fight brain cancer, moved the crowd and reminded everyone of the good our<br />
energised collective industry can do.<br />
Impressive finalist collections were enlarged on screen and winners took to<br />
the stage in categories that ranged from editorial roles, state finalists, emerging<br />
talent, product awards, education, multimedia and more. The camera panned<br />
to the proud loved ones in the audience as hairdressers walked on stage to hold<br />
up their trophy, with plenty of tears and emotion as winners thanked their<br />
supporters and salon families. Men’s Hairdresser of the Year Madison Voloshin<br />
even had his elated mother on speakerphone while he accepted his award.<br />
TONI&GUY proved a major winner, taking titles in NSW/ACT Hairdresser of<br />
the Year, VIC Hairdresser of the Year and Artistic Team of the Year, while noted<br />
teaching legend Dario Cotroneo won for Excellence in Education. See the full list<br />
of winners here.<br />
It was another night to remember the core pillars of our industry, from the<br />
innovation of major sponsor Dyson, to the inspirational work on display on the<br />
catwalk and in the many finalist collections on screen, the partying and fun<br />
atmosphere that makes the industry so special and the true love and support its<br />
members show to each other. The party continued on with dessert and drinks<br />
at Crystal Palace, a fitting industry-centric end to a night dedicated to hair,<br />
fashion, creativity and community. Until another year in 2020, here’s to us.<br />
<strong>INSTYLE</strong> 33
ONSTAGE<br />
NAMES IN LIGHTS<br />
THE RESULTS ARE IN AND THE FINALISTS HAVE BEEN<br />
DECIDED FOR HAIR EXPO <strong>2019</strong>, WITH 115 TALENTED<br />
AUSTRALIA AND NEW ZEALAND HAIRDRESSERS NOW<br />
IN THE RUNNING.<br />
THE ENTRANTS ACROSS all 19<br />
categories who were successful<br />
as Hair Expo finalist received a<br />
Charlie and the Chocolate Factory<br />
inspired golden ticket, including<br />
everyone near and far in a<br />
personal method of announcement<br />
and congratulations.<br />
“We wanted to create something<br />
fun and experiential that all<br />
our Hair Expo Awards entrants<br />
could participate in this year.<br />
The response has been amazing<br />
and we are so thrilled for all<br />
our finalists! The standard of<br />
work that is produced for these<br />
awards is always incredible, but<br />
this year, Australian and New<br />
Zealand hairdressers have once<br />
again raised the bar with some<br />
Kobi Bokshish<br />
CREATIVE CATEGORIES<br />
AUSTRALIAN HAIRDRESSER OF THE YEAR<br />
Pauline McCabe – Rock Paper Scissors Hair Studio<br />
Kobi Bokshish – Intershape Hairstylists<br />
Dee Parker Attwood – Wieselmann Salon<br />
Uros Mikic – Kinky Curly Straight<br />
Mary Alamine – Royals Hair<br />
Dmitri Papas – Papas and Pace<br />
Shane Henning – Noddys on King<br />
APPRENTICE STUDENT OF THE YEAR<br />
Bridie Meehan – Joey Scandizzo Salon<br />
Tep Read – Papas and Pace<br />
Georgia Freedman – Rokk Ebony<br />
Harrison Sansom – Stevie English Hair<br />
Ella Thompson – Dharma<br />
BEST SALON DESIGN<br />
KODA Cutters<br />
Brady Hair Salon<br />
House of Terre a Mer<br />
Fatty Arbuckles Hair Artistry & Lather Lounge<br />
Minogue Hairdressing<br />
Glow Beauty Space<br />
Zowie Evans Hairdressing<br />
Tsiknaris Hair<br />
Kinky Curly Straight<br />
GM Hair<br />
COLOUR TECHNICIAN OF THE YEAR<br />
Justin Pace – Papas and Pace<br />
Chris Tsiknaris – Tsiknaris Hair<br />
Kristie Kesic – Stelios Papas Toowong<br />
Marilyn Guarino – BIBA<br />
Stevie Corthine – Stevie English Hair<br />
CREATIVE FORCE OF THE YEAR<br />
Zoe Wilde – Sir & Duchess Salon<br />
Lyndall Vile – Head Over Heels<br />
Steph Meyer – Steph Meyer & Co<br />
Jacky Quon – De Stijl Hair<br />
Elle Schoemaker – Stelios Papas Toowong<br />
Nichola Lovell – TONI&GUY Brighton<br />
Morgan Richards – TONI&GUY McMahons Point<br />
exceptional creative collections among<br />
our <strong>2019</strong> entries,” said event director<br />
Cory Watson.<br />
Finalists are competing in categories<br />
that range from business to education,<br />
state titles, artistic awards and the<br />
all-important Australian Hairdresser<br />
of the Year and its New Zealand<br />
counterpart. Additionally, the title of<br />
36 <strong>INSTYLE</strong><br />
Pauline McCabe<br />
Dee Parker Attwood<br />
Master Cutter is an all new category<br />
that speaks to the exceptional art of<br />
haircutting itself.<br />
The judging panel tasked with<br />
narrowing the entries down spanned<br />
far and wide, with the international<br />
contingent consisting of Trevor Sorbie,<br />
Tabatha Coffey, Sally Brooks, Jamie<br />
Brooks, Peter Gray, Nick Irwin, Mark<br />
MASTER CUTTER OF THE YEAR<br />
Kylie Hayes – Moha Hairdressing<br />
Jessica Sutherland – Rokk Ebony<br />
Dmitri Papas – Papas and Pace<br />
Jules Tognini – lil’ off the top<br />
Lyndal Salmon – BIBA<br />
Sabrina Fetterkind – BIBA<br />
MEN’S HAIRDRESSER/BARBER OF THE YEAR<br />
Christopher Byrne – Sloans of Lane Cove<br />
Tom White – Rubi Hair<br />
Harriett Tan – colour it & man it<br />
Yuki Kano – TONI&GUY Australia<br />
Hussein Naser – nasers haircuts<br />
Fred LeMarche – Man Oh Man<br />
Anthony Staltari – Barbery The Craft of a Barber<br />
Tori Gill – Paragon Studio<br />
NEW ZEALAND HAIRDRESSER OF THE YEAR<br />
Jamiee Smith – Zaibatsu Hair Art<br />
Ann Marie Young – Jingles Hair Design<br />
Danny Pato – D&M Hair Design<br />
Mikaela Campbell – Opulence<br />
Kylie Hayes – Moha Hairdressing<br />
Mike Hamel – GM Hair<br />
NSW/ACT HAIRDRESSER OF THE YEAR<br />
Zoe Wilde – Sir & Duchess Salon<br />
Idy Duong – Sloans of Lane Cove<br />
Nathan Cherrington – Salon Zephyr<br />
Paula Hibbard – Paula Hibbard<br />
Travis Bandiera – Royals Hair
ONSTAGE<br />
Carolyn Gahan – Seamless1<br />
QLD HAIRDRESSER OF THE YEAR<br />
Dimitri Tsiknaris – Tsiknaris Hair<br />
Ryan King – Togninis<br />
Rebecca Hubbard – Dextress Hair<br />
Elle Schoemaker – Stelios Papas Toowong<br />
SALON TEAM OF THE YEAR<br />
Jingles Hair Design<br />
Ella&Jade<br />
Stelios Papas Toowong<br />
Axis Hairdressing<br />
Barbery the Craft of a Barber<br />
UVA Salon<br />
Papas and Pace<br />
Moha Hairdressing<br />
TONI&GUY McMahons Point<br />
Stevie English Hair<br />
SA/TAS HAIRDRESSER OF THE YEAR<br />
Tracy Doak – De Stijl<br />
Mathew Johnson – MJ by Mat Johnson<br />
Sam James – Orbe North Adelaide<br />
Johnny Georgiou – Barbery the Craft of a Barber<br />
Massimo Tirimacco – Zohair<br />
SESSION STYLIST OF THE YEAR<br />
Richard Kavanagh – DLM<br />
Sarah Laidlaw – Sarah Laidlaw @ Union Management<br />
Daren Borthwick – The Artist Group<br />
VIC HAIRDRESSER OF THE YEAR<br />
Nikki Porter – Rubi Hair Malvern<br />
Benjamin Martin – Salon XVI<br />
Chung-Yang Su – Rokk Ebony<br />
Christina Tatasciore – Flipped Hair<br />
Lyndal Salmon – BIBA<br />
WA/NT HAIRDRESSER OF THE YEAR<br />
Hayley Keep – Earth Wind Fire Hair<br />
Jude McEwen – Toni&Guy Perth Central<br />
Jo Banks – HairArt<br />
Michael O’Dowd – O’Dowd Christie<br />
Timothy Pascoe – Head Studio<br />
BUSINESS CATEGORIES<br />
EDUCATION BUSINESS OF THE YEAR<br />
MIG Training<br />
Barbery the Craft of a Barber<br />
Box Hill Institute – Hairdressing<br />
DCI Education<br />
Sharon Blain Education<br />
EDUCATOR OF THE YEAR<br />
Jules Tognini – lil’ off the top<br />
Dario Cotroneo – DCI Education<br />
Bernadette Beswick – Beswick Education Services<br />
Lauren McCowan – Lauren McCowan<br />
Katy Reeve – TONI&GUY<br />
INDUSTRY BUSINESS PERFORMANCE OF THE YEAR<br />
Mocha Publishing<br />
Excellent Edges<br />
MacLeod Education<br />
Hair Aid<br />
ECOHEADS<br />
O&M<br />
SALON BUSINESS OF THE YEAR<br />
Rubi Hair Richmond<br />
Circles of Hair<br />
Sloans<br />
Tyler Reid Hair<br />
Royals Hair<br />
Papas and Pace<br />
Huntress Hair Religion<br />
Uros Mikic<br />
Mary Alamine<br />
Leeson, Andreas Stavrou, Guy Tang,<br />
Michael Levine, George Alderete and<br />
Laura Castelli. The local judging panel<br />
was made up of legends like Emiliano<br />
Vitale, Sandy Chong, Caterina Di Biase,<br />
Stelios Papas, Justin Pace, Brad Ngata,<br />
Jules Tognini, Brownwyn Illingworth<br />
and our own <strong>INSTYLE</strong> editor Cameron<br />
Pine. A specialist business group of<br />
judges was made up of acclaimed<br />
business stars such as Ruth Browne,<br />
Enza Ferraro, Charles Marcus, Faye<br />
Murray and Anthony Richardson, all<br />
of whom were selected by head judge<br />
Julie Piantadosi.<br />
“Our judges were blown away with<br />
the amount of creativity and technical<br />
Dmitri Papas<br />
Shane Henning<br />
skill from our entrants this year.<br />
It’s more evident than ever that<br />
hairdressers from Australia and<br />
New Zealand are among the<br />
best in the world and the Hair<br />
Expo Awards provide the perfect<br />
platform for them to showcase their<br />
incredible skill,” Julie said about<br />
this year’s awards.<br />
Let’s get to the reason you’re<br />
all here, acknowledging and<br />
congratulating the talented<br />
finalists. See and applaud the full<br />
list before the big awards event on<br />
<strong>June</strong> 10.<br />
For more information visit<br />
www.hairexpoaustralia.com<br />
<strong>INSTYLE</strong> 37
ANDREJA<br />
MARKING A REVOLUTION IN MODELLING,<br />
ANDREJA PEJIĆ CAME OUT AS<br />
TRANSGENDER IN 2013, RE-IMAGINING<br />
THE MEANING OF ANDROGYNY AND<br />
FEATURING IN LEADING GLOBAL<br />
CAMPAIGNS AND COVERS. SHE’S NOW<br />
TURNED HER HEAD TO THE LUXURY<br />
HAIR REALM AS AN AMBASSADOR<br />
FOR KÉRASTASE, WRITES CAMERON PINE.<br />
MAKING A STATEMENT by going blonde from the young age<br />
of 14, Andreja’s affinity with hair is instinctively individual,<br />
aligning perfectly with the Kérastase mission – to be able<br />
to bring out the beauty in every client’s hair with the new<br />
Blond Absolu range.<br />
Announced over an intimate white-washed lunch<br />
with hints of purple at Sydney’s chic La Porte Space,<br />
Andreja made a guest appearance for leading media while<br />
sharing an up-close and personal interview with L’Oréal<br />
Communications Manager, Christine Burke.<br />
Shaking up the perceptions of beauty and empowering<br />
others to not feel alone, Andreja’s role in the modelling,<br />
beauty and fashion (and now acting) worlds feels like it<br />
is something she has achieved both intentionally and<br />
unintentionally.<br />
“I have been fortunate to do a lot of interesting things and<br />
have met a lot of amazing people but I really did feel like I<br />
was misunderstood in a number of ways – people didn’t<br />
always know where to place me and how to react. I did at<br />
times feel like an outsider,” Andreja said.<br />
In an exclusive interview with <strong>INSTYLE</strong>, Andreja’s<br />
approachable nature and genuine personality truly came to<br />
the fore, making her arguably one of the most heartfelt and<br />
humble globally recognised models. Overcoming challenges<br />
and unnecessary labels from the media has been all part of<br />
her journey to acceptance and it’s the move into acting roles<br />
that has helped her focus on her own personal growth as<br />
a priority.<br />
Andreja was initially widely recognised for modelling<br />
both masculine and feminine clothing, walking both men’s<br />
and women’s shows for ground breaking Jean Paul Gaultier.<br />
She then became the first transgender model profiled by<br />
Vogue Italy in <strong>May</strong> 2015, as well as being the first trans<br />
woman to sign a cosmetics contract.<br />
For Andreja, beauty starts on the inside. “If you haven’t<br />
worked on yourself and your insecurities to be a better<br />
person, it’s all for nothing. It’s important to work on both<br />
your internal and external beauty,” Andreja said.Aligning<br />
with Kerastase values and their aim to garner traction with<br />
younger dynamic individuals, is just one part of the process.<br />
“Empowerment to me is meditating and taking time<br />
away from talking to people who are unnecessary for my<br />
personality. I think in a lot of ways that we are living in a<br />
very shallow time – with a lack of ideas, vision and mental<br />
health issues. We need to ensure we look beyond the<br />
surface,” she said.<br />
Moving to Melbourne at the age of five from Bosnia,<br />
Andreja’s mother had to sell canned food in the market<br />
WATCH NOW<br />
and went through a lot of<br />
hardship just to be able to<br />
afford what she needed for her<br />
two children (including Igor,<br />
Andreja’s older brother). In<br />
a way, Andreja feels she was<br />
driven to be successful, not<br />
just from the unconditional love from her family but also because more than<br />
anything her mum made self-sacrifices for her children to come to Australia<br />
and be part of an upper to middle-class society and have a better life. Still<br />
very close to her mother, Andreja sat alongside her at lunch, sharing a very<br />
special bond built on strength, integrity and unconditional support.<br />
“My blonde makes me feel confident and empowered to be uniquely<br />
myself. Sometimes blonde comes with a stereotype, as does beauty, however<br />
it is exciting to be living in a time where stereotypes are being broken down<br />
and we can embrace diversity,” Andreja said.<br />
Andrea has also turned an eye to acting, having featured in last year’s The<br />
Girl in the Spider’s Web alongside Claire Foy, and is continuing classes in<br />
38 <strong>INSTYLE</strong>
ONSTAGE<br />
London Giles Foreman Centre for Acting.<br />
In <strong>May</strong>, Andreja is travelling to Georgia<br />
to work on an indie film until <strong>June</strong> and<br />
while New York is still home for the time<br />
being, she is thinking of making London<br />
home for the long run, finding confidence<br />
in that fact she feels it’s a bit more nurturing<br />
for creativity. “New York is a great place to<br />
achieve something and build a business but<br />
I’m excited by the opportunities in London.”<br />
In-line with her affiliation with Kérastase,<br />
Andreja’s values align perfectly with the<br />
#youdarewecare campaign launched<br />
in conjunction with Blond Absolu –<br />
embodying the modern confident woman.<br />
“#youdarewecare is a celebration of<br />
individuality and Andreja not only brings<br />
this launch to life but also represents a new<br />
era for Kérastase. She embodies a modern,<br />
confident vision of beauty and I couldn’t be<br />
more proud to have her join the Kérastase<br />
family,” said Kérastase General Manager,<br />
Cara Riley.<br />
As Andreja’s first alignment to a<br />
professional haircare brand, she says the<br />
campaign is very chic, as Kérastase always<br />
is, but it is also an equally beautiful product<br />
line that’s perfect for her dedication<br />
to blonde.<br />
“I always wanted long hair but couldn’t<br />
always have it how I wanted, but with<br />
Kérastase it makes it more possible. As a<br />
brand they are now also in touch with the<br />
ever-changing culture and the shifting<br />
attitudes of young people.”<br />
From Vogue Italy and French Vogue<br />
to shooting with Patrick Demarchelier,<br />
Andreja’s journey has been colourful and<br />
expansive and she’s happy to keep all this<br />
going even though she humbly admits, “It’s<br />
not an easy world to survive in.”<br />
“From the beginning I’ve had to do shoots<br />
where we bring to life iconic characters.<br />
From icons she looks up to such as Greta<br />
Garbo, Shirley Temple, Bob Dylan and Dolly<br />
Parton to Andy Warhol, you have to learn<br />
not just their expressions but their energy<br />
– it requires a lot more emotional work and<br />
less about being pretty, but I like that.”<br />
“The social messages and ideas we portray<br />
need to go deeper, often now commerciality<br />
and profitability make creativity suffer.<br />
We need to work on reviving culture and<br />
creativity that has really suffered over the<br />
last 20-30 years – young creative people<br />
need to be nurtured and inspired and given<br />
something to believe in,” Andreja said.<br />
“I too can struggle with something that<br />
truly inspires me, it has to be something<br />
bigger than wanting to look good. Working<br />
with David Bowie on a music video back<br />
in London was one of the most memorable<br />
moments of my career and we are seeing<br />
more of this finally where how we are<br />
portrayed doesn’t need to be connected to<br />
sexuality or gender identity.”<br />
Traditionally Andreja admits she has been<br />
more appealing to the European market in<br />
terms of work but that’s shifting and she<br />
loves coming home to Australia.<br />
Looks like we are going to be seeing even<br />
more of this blonde beauty, from fashion<br />
to film to our own backyard Down Under,<br />
Andreja is undeniably one of the most<br />
approachable brand ambassadors you will<br />
ever meet.<br />
For more information visit<br />
www.kerastase.com.au<br />
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ONSTAGE<br />
WORLDHOOD<br />
2018<br />
Editorial<br />
Winner<br />
Jake Gray<br />
AVEDA’S PHILANTHROPIC NATURE, ENVIRONMENTAL FOCUS AND<br />
GLOBAL FAMILY TAKE CENTRE STAGE AS THEIR ANNUAL COLOUR<br />
HARMONY AWARDS FOCUS ON THE THEME ‘WORLDHOOD’, AND THE<br />
CULTURE, CONNECTION AND COMMUNITY THAT CONCEPT EVOKES.<br />
WELCOME THE NEXT Colour Harmony Awards<br />
for <strong>2019</strong>, where Aveda shows off their diverse<br />
and comprehensive brand by rewarding editorial<br />
submissions that channel the connection between<br />
hair cut, colour, styling and make-up and<br />
showcase each entrant’s technical and creative<br />
capabilities with aplomb. The Colour Harmony<br />
Award winners and finalists must connect with the<br />
inimitable Aveda brand ethos, showing this DNA in<br />
the editorial offerings alongside artistic mastery.<br />
The Worldhood theme channels this format to<br />
evoke a “visual culture born of self-expression and<br />
creative play for a new globally connected reality”.<br />
The theme tasks entrants with interpreting and<br />
working within global and social trends that<br />
have been connected and homogenised across<br />
continents with the advent of social media, but<br />
which we still view, create from and are inspired<br />
by differently.<br />
The categories in which to showcase these skills<br />
start with the pinnacle Colour Harmony category,<br />
which will have entrants creating a photographic<br />
look and then a live recreation at the finals. This<br />
category recognises superior colour harmony and<br />
complementary cut, styling and makeup within<br />
the theme. Beyond that, the New Talent category<br />
also requires both photographic and recreated<br />
looks and is open to hairdressers who are still<br />
within the terms of their apprenticeship.<br />
The Editorial category is open to all<br />
hairdressers, allowing for a creative look that<br />
expresses Worldhood in an editorially savvy<br />
way, which could be displayed on a magazine<br />
40 <strong>INSTYLE</strong><br />
cover. Hairdressers will have to submit their<br />
photographic entry and recreate the look live<br />
at the finals, while incorporating all<br />
elements of editorial hair and session<br />
styling such as fashion, makeup,<br />
lighting and background. The Digital<br />
category, which is photographic only,<br />
recognises outstanding colour, cut and<br />
styling within the interpretation of<br />
Worldhood, with a requirement that the<br />
final image be taken on a smartphone.<br />
The competition is open to all<br />
hairdressers and colourists working<br />
in Aveda Lifestyle, Concept, Exclusive<br />
and Family locations in Australia, with<br />
all finalists and models needing to be able to travel<br />
during the relevant event dates and be available for<br />
the live final.<br />
Hairdressers are working towards a final<br />
deadline of <strong>June</strong> 10 with finalists to be contacted<br />
and announced on July 8. The live finals will then<br />
be held on August 26 in Sydney, as all relevant<br />
finalists recreate their looks and then eagerly await<br />
who will receive the eventual crowns.<br />
Speaking to the global nature and care<br />
Aveda exudes in its charity work, production<br />
considerations, major events and international<br />
interconnected brand community, Worldhood<br />
captures the significance, vibrancy and strength<br />
the brand showcases on a fittingly worldly level.<br />
Capture this spirit, show off your talent and join<br />
the Colour Harmony movement in <strong>2019</strong>.<br />
For more information visit www.aveda.com.au<br />
2018 Colour Harmony<br />
Winner Summer Pagaspas<br />
2018 New Talent<br />
Winner Amber O’Donnell
1 2 3<br />
4 5 6<br />
7 8<br />
WATCH NOW
TALK OF THE TOWN<br />
REAL TALK, A NEW EDUCATION EVENT PRESENTED BY <strong>INSTYLE</strong>, HAS ADDED NAMES TO AN<br />
AGENDA SET TO IGNITE THE INDUSTRY, WITH FAMOUS EDUCATORS, INDUSTRY LEGENDS AND<br />
LOCAL AND INTERNATIONAL HAIR ROYALTY HERE TO SPARK IMPORTANT CONVERSATIONS.<br />
REAL TALK IS a new education initiative made to congregate<br />
experts in their field to engage with industry members on<br />
a myriad of dynamic topics, delving into conversations<br />
about social media, salon consultation, the salon team and<br />
environment, salon spaces, technology and salon management<br />
and success – everything the modern business owner needs in<br />
the <strong>2019</strong> professional hair industry. The event will host guests<br />
at the luxe Ovolo Woolloomoolo in Sydney on August 5 for a full<br />
day of education to completely transform salons and mindsets.<br />
The legendary group of speakers set to take the stage have a<br />
global background in education, as compered by noted retailing<br />
speaker and MC Terry Hawkins. The list continues in inspiring<br />
fashion – to start, James Fitzgerald is the Director of SMK Social<br />
Media Knowledge and will talk about his expertise in this<br />
incredibly relevant field.<br />
Meanwhile, Dario Cotroneo, who recently won Excellence in<br />
Education at the Australian Hair Fashion Awards and is lauded<br />
as the leader of DCI Education, will teach one of his expert<br />
topics, instructing attendees on the art of the consultation.<br />
Dario has conducted this education worldwide as is seen as<br />
a pioneer in the realm of salon communication, making his<br />
insights unmissable.<br />
Other must-see speakers include Oscar Cullinan and Lee<br />
Cohen, of the iconic Oscar Oscar Salons fame, who will talk<br />
from extreme experience on ways to build a luxury brand, the<br />
results of which are evident in their business of three decades.<br />
Francesco Ruggerino, who has built a thriving salon<br />
empire of Prema in Sydney and New York, will speak about<br />
creating a unique salon team and developing a covetable salon<br />
environment, something that has been a defining factor in<br />
Prema’s rocketing success.<br />
The team at Edwards and Co will present ‘Uncensored’, using<br />
their unique brand DNA that has seen them become one of<br />
Australia’s most noteworthy salon families to talk about 'the<br />
new salon space'. With many locations, constant expansion,<br />
bold education and a recognisable brand identity around the<br />
country, they are another must-see session.<br />
Editorial, salon and education queens Renya Xydis and<br />
Monique McMahon will present a version of their popular For<br />
The Love course, using their varied personal experience as<br />
titans of the Australian hair industry to reach and aid salon<br />
owners in diverse ways.<br />
42 <strong>INSTYLE</strong>
ONSTAGE<br />
Beyond the keynote speakers, there<br />
will be panel discussions to instigate the<br />
important conversations that salons need<br />
to have, with significant voices on the<br />
couch to discuss them. Panel 1 will cover<br />
industry insights and host successful<br />
business owners and hairdressers<br />
such as Aaron Chan of King’s Domain,<br />
Sheree Knobel of Bixie Colour, Sharlene<br />
Lee of Circles and more. These salon<br />
professionals have an impressive number<br />
of awards, social media followers,<br />
business experience and successful salon<br />
initiatives to back up their important<br />
insights, inspiring and leading the way<br />
to Panel 2, which will be focused on the<br />
major topic of Salon Technology, with<br />
panel members still to be confirmed.<br />
This dynamic day also allows the salon<br />
community to interact and network,<br />
sharing their insights and inspiring<br />
moments from the event over coffee<br />
breaks, lunch and networking events to<br />
follow the proceedings.<br />
With a star line-up of bona fide experts<br />
across a range of fields, and an agenda that<br />
will deliver real, relevant and impactful<br />
education across every topic you need to<br />
master in order to be successful in the<br />
salon industry in <strong>2019</strong>, Real Talk will be<br />
an education event that changes you and<br />
evolves your business. Be a part of every<br />
conversation that matters in hair right<br />
now, with Real Talk.<br />
For more information visit<br />
www.realtalkbusiness.com.au
INFEATURE<br />
MADE FOR<br />
ORIGINALS<br />
AFTER BRIDGING THE GAP BETWEEN<br />
NATURAL AND LUXURY WITH HER<br />
PROFESSIONAL COLOURING AND HAIRCARE<br />
RANGE, JOSE BRYCE SMITH IS NOW FOCUSING<br />
ON EDUCATION AND INNOVATION WITH HER<br />
NEW DIGS IN SYDNEY’S DARLINGHURST. THE<br />
SELF-CONFESSED HAIRDRESSING JUNKIE AND<br />
ORIGINAL & MINERAL FOUNDER CATCHES UP<br />
WITH MICHELLE RUZZENE.<br />
On the new space:<br />
“I love hanging around hair dressers, and I learn so much when<br />
I’m around them. I wanted to create a space where they could<br />
come. We’ll use one section for education, but it’ll be sort of an<br />
academy for O&M. We’ve invited session stylists to use the to<br />
prepare for shoots, do models, celebrities, things like that. We<br />
put really high-speed cable in here as well for internet, so that<br />
hairdressers that are visiting from interstate or overseas can come<br />
and use the Wi-Fi if they want. Brad Mullins is now our editorial<br />
stylist, so he works out of here as well.”<br />
About the location:<br />
“I’ve always worked between home and done sort of shared office<br />
spaces, and I haven’t had a salon for 10 years. About six months<br />
ago, I just decided that I wanted a space here, and I really wanted<br />
somewhere where the team would feel inspired coming to work. I<br />
wanted it to be central in Sydney, because it’s right near the train<br />
station, and people can come for education.”<br />
On manifesting:<br />
“I was really lucky. I’m into manifesting and I had our general<br />
manager look for ages, but he kept telling me there was nothing and<br />
it was all too expensive. So then I just went online and literally signed<br />
the lease, he didn’t even see it. It took patience, but we got there.”<br />
The space's features:<br />
“There’s a really amazing rooftop up here that we’re going to<br />
use for events. But it was more the location, and I liked the big<br />
windows - it was an empty shell. I have a friend who is amazing<br />
with how he flips houses and he helped me with the interior.<br />
He suggested the glass and the detail on the glass, just to divide<br />
it. And because of the acoustics, and having hair-dryers on in<br />
here, we put the carpet in. We wanted minimal clutter, we want<br />
it to just be a nice open space. The lounging area was based on<br />
Soho House ( a hotel chain and group of private members’ clubs<br />
originally aimed at those in the arts and media). I wanted that<br />
feeling that if you were a hairdresser in town, you can come and<br />
hang out. I want it to be a relaxed sort of environment.”<br />
On New York:<br />
“We’ve had our salon in New York for more than five years now,<br />
it works well because we have a really strong market in Europe.<br />
We’ve got this really cool space in the meatpacking district, and<br />
we’ve got quite a lot of Aussies and Kiwi hairdressers working<br />
there as well. It’s got a similar feel to this (Darlinghurst), it’s in a<br />
really old brick-building, that’s opposite the highline.”<br />
On the O&M range:<br />
“We start with the colour, and then the haircare’s all highperforming<br />
naturals. We’re probably the first company that quite<br />
successfully straddled salons and high-end retail. We had the first<br />
five-free-formula in the shampoo, so it was sulphur and parabenfree<br />
a long time ago. But what we wanted was it to feel like luxury,<br />
but be natural. Glamorous women also want products in their<br />
bathroom that happen to be low-chemical. Why does it need to be<br />
green and brown and look like it’s in a health-food store? So the<br />
44 <strong>INSTYLE</strong>
Which<br />
‘Plex<br />
are you<br />
using?<br />
WATCH NOW<br />
thing that we really go for, because we’ve<br />
been pioneering for so long, we talk about<br />
being ‘Made for Originals’.”<br />
On Net-a-Porter:<br />
“We were the first Australian hair-care<br />
brand on Net-a-Porter, and we’ve been<br />
on there for about five years now. It’s not<br />
massive volume, it’s massive exposure.<br />
It’s great positioning, and to be honest a<br />
lot of the retail we go into is more about<br />
brand awareness, the majority of our<br />
business goes through salons. But online<br />
is something nobody can argue with and<br />
it’s really good positioning. The business<br />
has increased enormously in the last<br />
twelve months - it’s actually tripled.<br />
That’s partly why we built this space<br />
as well.”<br />
Why business is booming:<br />
“We’ve always been pioneering this lowchemical<br />
hair colour, but when you’re<br />
trying to take a lot of chemicals out,<br />
sometimes in the past, you compromise on<br />
performance. While we always had a really<br />
loyal following, there were certain things<br />
that you had to do in order to get the grey<br />
coverage, and to get exactly what you<br />
wanted, and maybe the more vibrant red.<br />
So what happened was, we spent two years<br />
developing CØR.color, which, we named<br />
because the core of the brand was colour.<br />
And then the zero in the middle represents<br />
no ammonia, PPD, or resorcinol, which<br />
is what we’ve always taken out. The<br />
product now performs so well that all<br />
the benchmarking we did was against<br />
ammonia-major companies, and now it<br />
performs so well the business is escalating<br />
so fast. Also, the UK Council came out in<br />
the end of 2016, which was just when we<br />
launched a new colour, saying if you colour<br />
your hair with PPD you’re 15 per cent<br />
more likely to get breast cancer. And then<br />
there was a study done in California where<br />
they cited hairdressers as 50 per cent more<br />
likely to get bladder cancer. So we believe<br />
that hair colour is becoming a health<br />
choice, that’s part of our brand as well.<br />
We sort of hashtag, ‘Hair colour is a<br />
health choice’. And I think that if you<br />
can colour your hair without so many<br />
chemicals, why wouldn’t you choose<br />
that? Hairdressers are becoming more<br />
aware about what they’re breathing<br />
in, and what people are putting on<br />
their heads. So we’re finding that big<br />
salons are changing over from major<br />
companies all of the time to O&M. We’re<br />
getting calls everyday. We’re projecting<br />
a massive amount of growth, again, for<br />
this year.”<br />
Celebrities and influencers:<br />
“We believe that the hairdresser is<br />
the modern-day influencer - that’s<br />
partly why Brad Mullins is our editorial<br />
ambassador. Hairdressers are some of<br />
the most passionate, creative people<br />
that you could get. And when they love<br />
your product, they really love it. So<br />
we’re more focused on the hairdresser<br />
than we are on the celebrity.”<br />
The future:<br />
“We’ve got new products coming. CØR.<br />
color has 105 colours in it already, so<br />
it’s a full range. And we’ve just brought<br />
out a men’s quick colour, which is like<br />
a 5 minute colour, and we’ve got new<br />
shades coming out this year, and other<br />
product extensions. We’re now very<br />
focused on what’s next, and how do we<br />
keep moving. Plus we’re always still<br />
spending a massive amount of time and<br />
money on research into what else can<br />
we take out without compromising on<br />
the performance. I just want O&M to be<br />
the best that it can be, and I want it to<br />
be the most high-performing, natural<br />
haircare brand that’s Australian-owned<br />
and made.”<br />
For more information visit<br />
www.originalmineral.com or call<br />
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<strong>INSTYLE</strong> 45<br />
VISIT US HAIR EXPO STAND F119
INFEATURE<br />
THE NEW<br />
COUTURE<br />
HAVING THE OPPORTUNITY TO PRESENT HIS OWN<br />
SPIN ON A PARISIENNE INSPIRED SHOW IN PARIS<br />
FOR THE 110 YEARS OF L’ORÉAL PROFESIONNEL<br />
CELEBRATION WAS A HUGE HONOUR FOR<br />
OUR LEADING MAN OF HAIR DESIGN, DAMIEN<br />
RINALDO. ALONGSIDE PARTNER ADRIANA AND<br />
TIFFANY DECEUX THEY PROVED WHY THE<br />
TECHNICAL SKILL IN AUSTRALIAN HAIRDRESSING<br />
TAKES THE LEAD.<br />
Part of just three international show segments on March<br />
26 in Paris, Damien’s brief from L’Oréal Professionnel<br />
for his very own show was a rendezvous through<br />
Paris. Originally hesitant and wanting to do his own<br />
thing, the end result resulted in what was labelled the<br />
best show of the event and one that left some of the audience in<br />
tears - testament to the power of a strong collaboration.<br />
“It all worked so well that the way they moved on stage was<br />
like no hair show you’ve seen before, it was absolutely beautiful,”<br />
said Damien.<br />
Considering the models were leading dancers from the likes<br />
of Moulin Rouge, the presentation showcased movement and<br />
elegance in hair juxtaposed by a strong dose of Boris the Cuttery<br />
DNA - more of an internal skeleton structure feel with boning at<br />
the back of the Pony’s.<br />
“We love couture work but it’s been the same for a long time.<br />
You can you do a French wave or roll so many times but we tried to<br />
push it to a new level,” Damien said.<br />
What resulted was something that really pulled at the heart<br />
strings and showed the strength of Australian hairdressing. The<br />
French, no doubt, love to see French work but the fresh twist left it<br />
one of the most talked about shows of the 110 years program.<br />
“We call it the new couture – we’ve been doing the same<br />
couture for a long time in Paris but this show with dancers as<br />
models beautifully trained to move resulted in a far from usual<br />
show. Everyone flowed and had that Parisienne wavy aesthetic but<br />
with a lot more structure,” Damien said.<br />
Damien’s aim was to cast different girls to give the show<br />
diversity. With 4 weeks prep time beforehand back in Australia<br />
creating hair pieces and cotton work all pre done.<br />
The show had African, Asian, Scandinavian, French and many<br />
more models, giving great tonality through colour and creating a<br />
truly global stage.<br />
“The show was a great opportunity and will be one of those<br />
things to look back on and really reflect what a great opportunity<br />
it was to work on a stage in Paris representing a global brand like<br />
L’Oréal Professionnel,” Damien said.<br />
“One thing it really reinforced to me, is how good Australian<br />
hairdressing is. Our approach to hair is often a lot more technical<br />
and structured and it was so humbling to show what we are all<br />
about in a French environment,” Damien said.<br />
Damien believes the most important thing with a show like this<br />
is to come in with a lot of ideas and prep and be open to collaborate<br />
to achieve a strong result. Couture presents a timeless aesthetic in<br />
fashion and hairdressing that we need to continually manipulate<br />
and explore.<br />
46 <strong>INSTYLE</strong>
WATCH NOW
INCONFERENCE<br />
LUXURY FUTURIST:<br />
KÉRASTASE SUMMIT BALI<br />
STANDING OUT IN THE CROWD AND GROWING AS A BUSINESS HAS BECOME JUST AS MUCH<br />
ABOUT THE ABILITY TO EMBRACE THE FEAR OF THE FUTURE AS IT IS ABOUT THE LUXURY<br />
SERVICE ON OFFER. IN BALI, OVER FOUR INSIGHTFUL AND EVENTFUL DAYS, KÉRASTASE ARMED<br />
THEIR LOYAL CLIENTS WITH THE BEST OF BOTH, WRITES CAMERON PINE.<br />
From <strong>May</strong> 4 until <strong>May</strong> 8, in one of Bali’s most luxurious<br />
locations, Alila Seminyak, Kérastase welcomed not<br />
just Australia’s leading ambassador salons but leading<br />
salons from across the ditch, to curate a succession<br />
plan for an even stronger business partnership in<br />
Australia and New Zealand.<br />
For leading salons it’s often considered that there’s not much<br />
you can change about your business, but after an invaluable series<br />
of days with Kérastase, it’s easy to see why it remains the most<br />
asked for salon retail brand globally. It’s not just the luxury levels<br />
of thinking from day one and parties at iconic sunset venues<br />
like Bali’s Tropicola, it’s about the balance of perspective and<br />
being a leader in an age where leadership is so easily mistaken<br />
for management.<br />
Creating an innate balance where salon services, customisation<br />
and retail collide – the formula for growth was not just considered<br />
an offering of luxury but a method of mindset, with this year’s<br />
speakers focussing heavily on mindset to send ambassadors<br />
and salon owners home with a new level of thinking. A level of<br />
thinking that could master any challenge.<br />
To shape new thinking you have to instil confidence, something<br />
the luxury haircare brand empowers their salons with by the<br />
bucket load. Touching not just on the ‘why’ you should be, but the<br />
‘how’ of setting our minds for positive change, all touch points of<br />
the business were engaged from ambassador to owner.<br />
Opening the formal proceedings, Kérastase National Sales<br />
Manager Lara Woolley spoke of the crucial element of business<br />
survival today; understatnding the consumer.<br />
“In business today we are all in a race for the future, a war for<br />
talent and a race to perfection,” Lara said.<br />
“Salon guests are visiting less often, we are presented with a new<br />
generation of digital natives and we are competing for share of voice<br />
in a world where people are overloaded with content,” she said.<br />
Not surprisingly, Lara confirmed the average person scrolled to<br />
the top of Mount Everest with their thumb every year, confirming<br />
just how far our addiction to technology is heading.<br />
Commercial director of PPD Olga Zanetti followed on with<br />
consumer insights and trends, and having started her career in<br />
marketing, Kérastase and its consumer footprint continues to be a<br />
brand she holds close to her heart.<br />
“There’s no denying consumers are visiting less frequently but<br />
the good news is spend is on the rise with an average of 4 per cent<br />
more per visit than the same time last year,” Olga said.<br />
With positive factors still driving our industry there continues<br />
to be opportunities for services and creating a closer bond with<br />
the client just by using the right tools every visit.<br />
“Preventative damage is what’s really driving her to spend,”<br />
Olga said. “But less often visits have resulted in 1 per cent growth<br />
across our retail which is a good benchmark to see where you<br />
are at,” Olga said.<br />
48 <strong>INSTYLE</strong>
INCONFERENCE<br />
Despite the number of visits being down 1.7 per cent, the total<br />
salon market is up 1.2 per cent and in-salon services with a brand<br />
like Kérastase remains key.<br />
It’s no surprise that L’Oréal group brands have great access to<br />
consumer research data from organisations such as WGSN and<br />
Mintel. This gives invaluable insight into shifting economic power,<br />
technology, population change, environmental shifts, changing<br />
values and overall trends affect salon visits.<br />
There are 10 main global consumer trends driving what’s<br />
happening in shopfronts and salons right now; age agnostic,<br />
back to basics for status, conscious consumer, digitally together,<br />
everyone’s an expert, finding my JOMO (joy of missing out), I can<br />
look after myself, I want a plastic free world, I want it now and<br />
loner living.<br />
Circles of Subiaco and<br />
Circles on Fitzgerald<br />
Zink the Element of Hair crew<br />
Moving from FOMO (fear of missing out) to the opposite<br />
mindset as information has overloaded our generation, it has also<br />
empowered a new breed that are happy to miss out.<br />
It’s also all about wanting it now – a work life balance no longer<br />
exists. Today, it’s called a work life blend and we are all on 24/7.<br />
“When I’m opening a website it need to download straight away,<br />
if it takes two extra seconds or its not loading I’ve gone somewhere<br />
else,” Olga said.<br />
Olga set the mood for a mindset that is very similar to the<br />
approach many of us have with technology, yet it’s surprising how<br />
many salon websites still aren’t device friendly and super-fast<br />
on mobile.<br />
“I am happy to pay more if it helps me reach my goals quicker<br />
and most consumers are the same. It’s important we make this<br />
achievable. Digitally, there’s a duality where traditional and<br />
technology are blending.”<br />
Competition is fierce and we are not competing against other<br />
salons, we are competing against restaurants, day spas and other<br />
service industries. Passive ageing is a new prose (40 is the new 30,<br />
50 is the new 40).<br />
“We don’t want to age, we don’t want to change, we just want to<br />
extend the good looks that we have,” Olga said.<br />
Traditionally, the Kérastase consumer is in the 40 plus category.<br />
They're affluent, without kids, or they’ve grown up and left<br />
home. The brand is now putting a heavy focus on millennials and<br />
the younger generation who has hair health high on the top of<br />
their priority list, including alliances with trans international<br />
supermodel Andreja Pejić, who shares a lot of values with this<br />
generation. It’s all about a plastic free world of being responsible,<br />
sustainable and sharing diversity on social.<br />
We will also start to see more superfoods transcending between<br />
beauty and hair with Kérastase being one of the first brands<br />
to introduce a beauty regime into hair, or being influenced by<br />
skincare for hair.<br />
Olga also spoke about consumer insights per social group; Gen Y<br />
(a holistic approach to beauty) Generation X (all about preventing<br />
ageing) Baby Boomers and beyond (all about the skincare<br />
centric regime).<br />
Generation Z on the other hand goes to YouTube for inspiration<br />
and information, and will continue to be a focus for Kérastase<br />
throughout <strong>2019</strong> and beyond.<br />
Salon research shows that 90 per cent of women going into<br />
the salon aren’t recommended retail and as such the industry<br />
continues to miss out on further opportunities. It’s the aim<br />
of Kérastase to not just acknowledge but change this figure<br />
through the guest experience - to have a conversation with every<br />
consumer that walks through a salon door and increase the<br />
number of product purchases.<br />
<strong>INSTYLE</strong> 49
INCONFERENCE<br />
Natalie Morris and<br />
Rochelle Fowler<br />
The newly launched<br />
Blond Absolu range targets<br />
the 18-34 year old market<br />
and comes with a strong<br />
online and digital strategy,<br />
compared to the traditional<br />
Kérastase consumer that is<br />
traditionally older than the<br />
average haircare consumer.<br />
Nailing the market<br />
and future areas for<br />
development, Kérastase is<br />
adapting to meet the needs<br />
Nicole Griffith<br />
of the consumer who wants<br />
and Angela Reilly<br />
it all. The first guest speaker<br />
of the conference was Sally<br />
Healy who explained to<br />
guests the key elements<br />
that made up the mentally<br />
well workplace and key HR<br />
metrics. “A positive culture<br />
starts with shared values –<br />
younger generations are into<br />
values and are wanting to<br />
ANDERS SORMSN NILSON.<br />
change the world,” Sally said.<br />
Sally then went on to encourage every guest to nominate two<br />
values they wanted in their salon and define a story around this to<br />
let the brand do the work.<br />
“Involve younger generations in team values and decision making<br />
so they will be right beside you,” she said.<br />
Sally spoke of the numerous ways you could attract the type of<br />
team that you wanted.<br />
She advised of the importance of having a second interview with<br />
everyone as prospective staff can often be well rehearsed with<br />
saying what you want to hear, but not necessarily being able to back<br />
it up.<br />
Tina Winchester then spoke in more detail about mental health<br />
and some of the signs and symptoms we can look out in the people<br />
around us. As the director of Mentally Well Workplaces, Tina used<br />
the approach of understanding rather than trying to change a<br />
culture when there were limiting mental health factors. “It’s not<br />
about them and us, it’s about all of us,” she said.<br />
Anders Sorman Nilson is a true futurist and uses emotion and<br />
universal realisations to explain the differences between digital and<br />
analogue – for Anders it’s all about winning the digital minds and<br />
analogue hearts’ of tomorrow’s customer.<br />
“We are all getting digitally hacked at exponential rates but the<br />
perfect blend of analogue and digital is to move friction seamlessly,”<br />
Anders said.<br />
The cost of friction (time wasted in a business or waiting to pay or<br />
checkout) has true costs to business.<br />
In a decade of disruption, Matt Church spoke about finding<br />
50 <strong>INSTYLE</strong><br />
“We are all getting digitally hacked<br />
at exponential rates but the perfect<br />
blend of analogue and digital is to<br />
move friction seamlessly,”<br />
true heart, courage and positive acknowledgement to<br />
everything we do.<br />
“The best achievements come through encouragement,<br />
not through competitive demand,” Matt said. To learn is<br />
to sometimes forget what we know and Matt spoke about<br />
how sometimes we had to unlearn before re-learning to<br />
embrace the new . He talked the audience through brands<br />
that had reinvented concepts and charged more for a<br />
cheaper product, proving that with consumers, convenience<br />
was king.<br />
One of the most talked about speakers in Australia and<br />
now globally, Amanda Stevens, is known for her concept of<br />
selling to women. For her presentation, she focused on the<br />
future of the customer experience. She said understanding<br />
the consumer was all about mastering the business of being<br />
busy and finding happiness in an uncertain<br />
world where health and true connection<br />
was the new wealth.<br />
She stressed the importance or removing<br />
anything that was going to prevent<br />
people coming to you, including Zip Pay<br />
and Afterpay.<br />
“Within a tyranny of choice you need as<br />
many ways to touch consumers as possible<br />
and the key to true connection is to find commonality through<br />
celebration, customisation and connecting your customers to each<br />
other to create a network of loyalists for your brand,” she said.<br />
Leadership influencer and body language and vocal intelligence<br />
coach, Louise Mahler, hit hard with some home truths about body<br />
language that all do subconsciously. As an expert in psychology and<br />
face to face engagement, she had the entire audience realising their<br />
retail consultation, greetings and body language were all needing<br />
some serious work.<br />
Making her way through the room the day before she spoke<br />
on stage, Louise was most likely reading the guests, making<br />
connections and watching body language to perfectly tailor an<br />
interactive session. She managed to get several guests on stage and<br />
show just some of the many subconscious things we do when we<br />
don’t have confident body language.<br />
Overall, there’s no denying that the state of play is more<br />
complicated now, whether it be recruitment in the age of Tinder,<br />
trying to create a true brand voice in a crowded market or finding<br />
what you can master in a decade of disruption. One thing everyone<br />
took away this year, and it wasn’t just one actionable anecdote from<br />
a speaker, was a perfectly curated success formula marrying the<br />
best line up of speakers to create true change across mindset first.<br />
Where guest experience is key, team empowerment is met with<br />
a myriad of challenges and the future and next steps can be blurry<br />
and instilled with fear, Kérastase enabled you to detoxify any<br />
business blockages for an even stronger 2020 and beyond.<br />
For more information visit www.kerastase.com.au
MBFWA<br />
MBFWA '19<br />
Hair highlights from a huge week of Sydney fashion.<br />
<strong>INSTYLE</strong> 51
MBFWA<br />
REDKEN<br />
X BEC + BRIDGE<br />
“We wanted this to feel a little bit Puberty Blues,” was<br />
how Richard Kavanagh described the styles he created<br />
for Redken backstage at the Bec + Bridge Resort 2020 show.<br />
The opening show of Day Two of Mercedes Benz Fashion Week<br />
Australia was buzzing pre-show with Richard working his hands<br />
at keeping the look casual, young and lived in.<br />
“The hair we’re creating is youthful, we’re making it very<br />
natural and organic,” he explained as he worked on the hair of<br />
one of the models of the moment, Bambi Northwood-Blyth.<br />
Richard said the hair length impacted the way him and his<br />
team styled the hair. “For shorter hair, we are letting the haircuts<br />
do the talking and letting the natural texture be the highlight of<br />
the hair,” he said.<br />
TONI&GUY AND GHD<br />
X AJE<br />
WATCH NOW<br />
The who’s who of the Australian fashion scene glammed up for<br />
one of the most important nights of the year; the Mercedes Benz<br />
Fashion Week Australia <strong>2019</strong> (MBFWA) opening show. This year<br />
Aje had the privilege of opening fashion week with a stunning<br />
spectacle that showcased two of Australia’s iconic landmarks in<br />
all their glory: the Harbour Bridge and the Opera House.<br />
TONI&GUY had the honour of being the show’s official hair<br />
sponsor, under the direction of Katy Reeve, while ghd was the<br />
official hair tool partner under the direction of Pauline McCabe.<br />
Katy and Pauline collaborated to create a look that embodied<br />
the new season collection and ensure the hair complemented<br />
the Australian aesthetic and landscape showcased.<br />
Inspired by ‘the land and the sea’, the hair featured strong<br />
partings to mirror the coast lines of Australia and gentle waves<br />
inspired by the ocean. Hints of masculinity were paired with<br />
soft, feminine touches in perfect synergy.<br />
REDKEN<br />
X WE ARE KINDRED<br />
Marie Cain for Redken created matte, lived in hair for We Are<br />
Kindred’s resort ’20 collection, Boheme Heart, at Mercedes<br />
Benz Fashion Week Australia. “The inspiration for today’s look<br />
is for the girls to look quite natural,” she explained. “What<br />
we’re creating is hair that has that lived-in texture, and<br />
reallyfly away.”<br />
Marie said she tailored each hair style to be individual<br />
towards each girl, as there was such a diverse number of hair<br />
styles and cuts with each model.<br />
GHD<br />
X BIANCA SPENDER<br />
ghd kicked off Mercedes Benz Fashion Week Australia before it<br />
had even begun, styling Bianca Spender at a pre-opening show<br />
in Sydney. With Mary Alamine as hair director, an undone look<br />
offered an androgynous aesthetic for clients to covet.<br />
“I wanted the hair to feel relaxed and undone, yet still refined.<br />
Incorporating a wet look finish gave an edge to this style so that<br />
it wasn’t too feminine or pretty,” Mary said. “Bianca wanted the<br />
hair to look like fingers had run through it, like it had been ‘lived<br />
in’ with a boyish flair to give some grit. Marrying masculinity<br />
with the wet look and femininity with the loose waves was key to<br />
achieving this.”
GHD<br />
X BASSIKE<br />
This cult brand re-united with MBFWA showing their resort<br />
collection of bold earthy colours; think greens, yellows and<br />
neutrals paired perfectly by an undone and natural finish to the<br />
hair by ghd hair director Keiren Street.<br />
Held at The Apollo restaurant in Potts Point, Bassike treated<br />
a very intimate numbers of guests to an exclusive dinner<br />
showing of a resort collection taking the brand from basic<br />
tee to sophisticated loose overcoats, one piece resort dresses,<br />
statement separates and a little more structure than we’ve<br />
previously seen from the basics brand.<br />
Building the Bassike mood board towards a more lifestyle<br />
centric Resort '20, creative director Deborah Sams was inspired<br />
by a spirit of playfulness, with a view to lend more optimism to<br />
the modern woman’s wardrobe.<br />
GHD<br />
X JONATHAN SIMKHAI<br />
Nearing sunset on a warm afternoon in Bondi, ghd and editorial<br />
expert Richard Kavanagh styled the hair for Jonathan Simkhai,<br />
creating the effortless beauty every hairdresser aims to create and<br />
that every client wants.<br />
“The look was inspired by Jonathan’s inspiration for the<br />
collection, which was a girl at sunset, at magic hour, who looks<br />
effortlessly beautiful,” Richard said. “We’ve used the classic curl<br />
wand and in some cases the soft curl wand from ghd, to create<br />
a soft bend in the hair with a centre part tucked behind the<br />
ear, and just raked through with our finger so it’s just easy and<br />
effortless and undone.”<br />
ORIBE AND HOT TOOLS<br />
X MATTEAU<br />
Much loved swimwear brand Matteau expanded into relaxed resort<br />
wear, transporting guests to an Amalfi Coast aesthetic, perfectly<br />
complemented by a sun-kissed and lived-in hair look by hair<br />
director Paloma Garcia.<br />
The Matteau woman is liberated, artistic and embraces her natural<br />
beauty with the simple yet highly curated swimwear label moving to<br />
a full resort collection of loose silhouettes that you just want to ‘slip<br />
on’ and wander the waterside restaurants of the European coast.<br />
“There’s a lot of diversity in the models and casting and this show is<br />
all about embracing that,” Paloma said.<br />
WELLA<br />
PROFESSIONALS<br />
X ALICE MCCALL<br />
“It’s all about bringing back the haircut,” is how Keiren Street<br />
for Wella Professionals described the models’ hair inspiration<br />
backstage at the Alice McCall. “It’s nice to see haircuts again and<br />
to properly do hair, rather than the natural, natural, natural<br />
that’s everywhere.”<br />
To get the “done” look, Keiren looked to the cool girls of the<br />
past for inspiration. “Today’s look is a nod to the sixties,” he<br />
explained. “She’s a teddy girl and a bit of party girl who loves to<br />
have a good time.”
MBFWA<br />
KEVIN.MURPHY<br />
X LEE MATTHEWS<br />
Texture, style and form were all paramount in the hair look for<br />
Lee Matthews at Mercedes Benz Fashion Week, complementing<br />
the myriad of fabrics, textures and shapes evident in the<br />
collection. Hair direction by Nathan Gorman for KEVIN.<br />
MURPHY put eye-catching finishes on the 20 year anniversary<br />
collection for the brand.<br />
“For Lee Matthews 20-year anniversary show KEVIN. MURPHY<br />
wanted to reflect the brand alignment perfectly,” Nathan said.<br />
“Lee is known for her effortless pieces, her use of natural fabrics<br />
and her focus on simplicity, sustainability and inclusivity so we<br />
wanted to create a hair look that reflected this effortless appeal<br />
and had a ‘come as you are’ attitude. The look is a hair fold, not<br />
a top knot, not a ballerina bun, almost an elevated version of<br />
something the model could have done on herself. Each look is as<br />
individual as the woman wearing it.”<br />
WELLA<br />
PROFESSIONALS<br />
X BONDI BORN<br />
Over enviable Mediterranean cuisine at Bondi’s trendy Totti’s<br />
restaurant, guests watched the runway show for BONDI BORN<br />
at Mercedes Benz Fashion Week Australia. Complementing<br />
this major runway were three intricate hair looks from<br />
the incomparable Renya Xydis, creative director for Wella<br />
Professionals, incorporating braiding, styling and texture.<br />
“The Australian woman loves to travel, the hair direction<br />
for the show was very much driven by looks that women can<br />
emulate at home, we showed wet hair because she’s always<br />
out of the pool, we showed slicked back hair because it’s what<br />
she likes to do before dinner, and to top it off we’ve included<br />
editorial iterations of ponytails and buns with a nautical nod,”<br />
Renya said.<br />
SHU UEMURA<br />
X CHRISTOPHER ESBER<br />
KMS<br />
X HANSEN AND GRETEL<br />
Starting Day 3 of Mercedes Benz Fashion Week Australia, guests<br />
showed up to Hansen and Gretel’s Paddington Boutique on<br />
Sydney’s iconic Oxford Street for a luxe show dedicated to<br />
the power of femininity. With Venus as the ideal muse (and<br />
yes, that famous song playing to close the show) KMS and hair<br />
director Ali Holmes of Wild Life Hair brought the same ethos of<br />
strength in individuality to the hair look.<br />
“Our icon today is Venus, you would have seen the painting on<br />
the front window when you came in,” Ali said. “It’s celebrating<br />
femininity and beautiful women and individuality in women.<br />
Everybody’s own looks are being used and celebrated and with<br />
long hair we’re finishing it with a plait. We’ve chosen models<br />
that have their own looks to start with, if they have their own<br />
haircuts, beautiful texture existing in their hair already, we’ve<br />
kept it. If they have long hair we’ve added a plait.”<br />
Christopher Esber’s penchant for signature minimalist<br />
tailoring and structured silhouettes was juxtaposed with<br />
an undone and dual textured luxury feel to the hair by hair<br />
director Daren Borthwick of Shu Uemura.<br />
If you can’t take a holiday, Esber’s new collections believes<br />
you can bring it to your everyday wardrobe. The key message;<br />
was about connecting and disconnecting; at the desk to outof-office,<br />
done sophisticatedly Christopher Esber-style. The<br />
hair followed with the done, yet undone, feel to exemplify the<br />
essence of clothes being a bikini utility or a utility bikini and<br />
what you wear being more a state of mind than just a statement.<br />
Hair was designed be both acceptable for poolside but tailored<br />
enough for the office.
GOLDWELL<br />
X TIGERLILY<br />
Goldwell guest artist John Pulitano,<br />
creative director and cofounder of<br />
Headcase Hair, created two unique looks<br />
for Tigerlily’s ‘Aloha State’ Resort 2020<br />
Collection looks. He looked to the past<br />
for inspiration with a nod to 40s and<br />
50s Hollywood stars, like the famous by<br />
Lauren Bacall, an American actress known<br />
for her distinctive voice and sultry looks.<br />
The first look was vintage beach girl<br />
glam. “We added a bit of glam with a<br />
soft wave at the front inspired by Lauren<br />
Bacall,” John said. “It’s high glamour<br />
meets beachy texture.”<br />
O&M<br />
X PE NATION<br />
Diversity was the key takeaway from<br />
Brad Mullins who was styling models<br />
for O&M as P.E. Nation presented their<br />
first solo show ‘Physical Education by P.E<br />
Nation’ at Mercedes Benz Fashion Week<br />
Australia. For the second show on day<br />
number two of MBFWA show, Brad worked<br />
with PE Nation designers Pip Edwards and<br />
Claire to create hair that showcased “the<br />
ultimate cool girl texture”.<br />
“What’s really important is the silhouette<br />
of the head,” Brad said. “We’ve done a<br />
middle part but have made sure that the<br />
girls’ natural hair texture is kept as it is to<br />
bring out each girl’s individuality.”<br />
TIGI<br />
X ANNA QUAN<br />
“Structure and softness” was the brief<br />
for models whose hair was tended to<br />
by Jacqueline Pidd for TIGI at the Anna<br />
Quan interactive show. Held off-site at<br />
Carol Lehrer Crawford’s sculpture studio<br />
in Surry Hills for Mercedes Benz Fashion<br />
Week Australia, guests were invited to<br />
walk through the studio observing the<br />
collection much like an art show, allowing<br />
them to get up close and personal with the<br />
clothes – and the hair.<br />
Jacqueline explained the hair was<br />
influenced by the marcel waves popular in<br />
the 1930s. “We went for a 1930s inspired look<br />
but with a modern twist,” she said. “At the<br />
front we’ve got a structured marcel wave,<br />
and at the back we’ve got a softer wave or<br />
with shorter hair, a bend in the middle.”<br />
GHD<br />
X TEN PIECES<br />
In front of the inimitable backdrop that is Bondi Beach and staged on<br />
the iconic drained Icebergs pool, Ten Pieces, with hair styled by ghd,<br />
wowed their audience on the final day of Fashion Week. Utilsiing ten<br />
hair tools for Ten Pieces to prioritise individuality, the brand and hair<br />
director Travis Balcke enhanced the models’ natural beauty.<br />
“I wanted to use ten different ghd tools for Ten Pieces – with<br />
varied techniques to enhance the model’s natural hair texture,”<br />
Travis said. “It was integral that we didn’t detract from their<br />
individual styles for the hair looks. The beauty of the ghd offering is<br />
that there is a thermal styling tool to suit every personal need and<br />
these looks gave us the opportunity to showcase how easy it is to<br />
use the tools at home to create a fashion-ready style.”<br />
KMS<br />
X DOUBLE RAINBOUU<br />
Taking guests on a journey through a tranquil Chinese Gardens<br />
away from the hectic pace of Fashion Week, Double Rainbouu’s<br />
dynamism and diversity was at an all-time high with a curated<br />
hair look for each ‘United Colours of Rainbouu 20’ collection<br />
piece by KMS hair director Ali Holmes.<br />
“Hair was very much about resort wear in the evening. It’s<br />
all about coming out of the water and being evening ready.<br />
Textures in the hair are still Hippie and Boho but with a more<br />
evening element to it,” Ali said.
MBFWA<br />
TONI&GUY<br />
X LEO AND LIN<br />
It was collective hair royalty backstage for Leo and Lin,<br />
as TONI&GUY created the look, recent Australian Hair Fashion<br />
Awards (AHFA) Victorian Hairdresser of the Year Jo Smith directed<br />
the show and fellow AHFA New South Wales Hairdresser of the<br />
Year Katy Reeve worked on the team. The inspiring girl power and<br />
talent was well on display.<br />
“Today I’m working on the Leo and Lin 2020 resort show, we<br />
have three looks we’ll be doing on the models,” Jo explained from<br />
backstage. “Our first look is a soft, romantic natural wave with a<br />
strong centre part, our second look will work with a textured bun,<br />
again a little bit romantic but more structured in its texture and our<br />
third look is a more lived-in, looser, grittier wave, with high shine<br />
around the hairline to really create structure in the hair.”<br />
GHD<br />
X MICHAEL LO SORDO<br />
Hosted at Sydney’s Queen Victoria Building over MBFWA,<br />
Michael Lo Sordo’s resort show had its luxe feel matched by<br />
the incomparable team at ghd, as led by session styling expert<br />
Richard Kavanagh. A refined collection of 21 pieces in black<br />
white was built on luxury tailoring and romantic minimalism,<br />
affirming the brand’s signature for alluring eveningwear. The hair<br />
look took this bold simplicity and harnessed it.<br />
“The look for Michael Lo Sordo is very luxurious but effortless,<br />
it’s as if the girl is in St Tropez, she’s been fro a night swim, she’s<br />
got out of the pool, thrown on a beautiful gown, combed her<br />
hair and she’s just [perfect and fresh as she is. It’s clean and quite<br />
sleek,” Richard said. “When you look at the collection across the<br />
board what we wanted to do was make sure there was a simplicity<br />
and elegance that matches the collection. The key was using<br />
the ghd air hairdryer to directionally blow dry using the bristle<br />
brushes to make sure the hair is smooth, polished and luxurious,<br />
and we’re working natural oils to hold it in place.”<br />
GOLDWELL<br />
X CARLA ZAMPATTI<br />
Adding a new twist on the always sophisticated and expensive feel<br />
of Carla Zampatti, Hair director John Pulitano for Goldwell created<br />
a 70s rock chic vibe to give the hair a bit of an edge. Between luxe<br />
fashion and rock star hair, this was a look worthy of MBFWA '19’s<br />
closing show.<br />
Sequined blazers as a maxi, yellow full-length, stripes, velvet<br />
and all the luxurious textures you’d expect from Carla – this<br />
fashion icon continues to create ready to wear that everyone wants.<br />
With an on the runway performance throughout the show from<br />
Sydney’s Brandenburg orchestra, Carla delivered a sensational<br />
symphonic finale to be remembered.<br />
Using Goldwell Double Boost on the roots to create a flat and less<br />
glamourous feel, “If it looks too full it starts to go into beauty and<br />
what we want is a mix between a softer silhouette and a strong<br />
retro vibe using a deep side part down over one eye,” John said.<br />
REDKEN<br />
X KARLA SPETIC<br />
For Karla Spetic at MBFWA, Ben Martin and Redken utilised<br />
the creative brief inspired by Greek mythology to transform<br />
models into mermaids. Floating pearls, crimped styles and<br />
wild textures overtook backstage and the runway, making for a<br />
dreamy show with hair look highlights from the week.<br />
“The beautiful siren show is inspired by Odysseus, the Sirens<br />
and in particular a renaissance painting, so what we’re doing<br />
is that the sirens are mermaids and we’re creating mermaid<br />
inspired looks,” Ben said. “We want the girls to look like<br />
they’ve just come out of the ocean so we’re using natural curls<br />
to embellish the textures that we’ve created. We have a range of<br />
textures, working with some of the girls’ natural textures and<br />
enhancing some to make it runway ready.”
TONI&GUY<br />
X ST GEORGE NEXT GEN<br />
The next generation of designers had their models’ hair in<br />
legendary hands for the St George Next Gen collection showcase<br />
at Mercedes Benz Fashion Week Australia <strong>2019</strong>. TONI&GUY hair<br />
director Katy Reeve, who recently took out the NSW Hairdresser<br />
of the Year title at the Australian Hair Fashion Awards, created<br />
two looks for the rising stars of fashion.<br />
The first look Kate described as “very organic” which used<br />
“natural texture in the hair”.<br />
“We’ve seen a lot of wet and sweaty hair this season, but what<br />
we’re doing is the complete opposite of that,” she said. “We’re<br />
creating a looks that’s very dry and matte.”<br />
REVLON<br />
PROFESSIONAL<br />
X THURLEY<br />
For Thurley at MBFWA, Revlon Professional and Anthony Nader<br />
created their version of the strong woman. The interesting<br />
knotted look created an element of consistency in the fashion<br />
show, while texture remained pivotal.<br />
“My inspiration for the hair for Thurley was that the hair is<br />
refined a little more,” Anthony said. “I think a lot of women overcurl<br />
their hair when they say they want to do natural hair but<br />
they end making it curlier, so basically what I’ve done with the<br />
hair today is we’ve put a slight wave in it but the secret is we’ve<br />
destroyed the texture of that wave so the hair looks a little more<br />
lived in but it’s a little bit more refined.”<br />
REDKEN<br />
X AZZO SWIM<br />
The Azzo Swimwear MBFWA show took<br />
the wet look to its extremes, with the<br />
runway itself covered in water, guys<br />
walking down the catwalk in boardies<br />
or speedos and a suitably slick hair style<br />
from Redken and hair director Marie Cain.<br />
“The hair look for today is a wet look and<br />
it’s for a swimwear label, the collection<br />
inspiration was for the guys to look like<br />
they’ve been on a summer holiday or<br />
they’ve gone for a summer run and they’re<br />
quite sweaty,” Marie said backstage. “The<br />
designer also used the words of a ‘summer<br />
storm’, we’re using the haircuts and<br />
pushing it forward or back depending on<br />
what looks good.”<br />
REDKEN<br />
X MARIAM<br />
SEDDIQ<br />
Boldness and the popular puffed sleeves,<br />
disconnection and layering in Mariam<br />
Seddiq’s dynamic line- up was perfectly<br />
given further attitude by a lived-in and<br />
layered hair look by hair director Diane<br />
Georgievski for Redken.<br />
Seddiq perfectly personifies her own<br />
unique version of leading trends, textures<br />
and fabrics and makes it fun, so the 2020<br />
Seddiq girl is all about looking like she’s<br />
had a good time – she’s sophisticated but<br />
certainly not uptight.<br />
Not your typical French cool girl, but<br />
with a strong French finesse, each girl had<br />
to look lived-in. “She’s cool but she’s still<br />
sophisticated,” Diane said.<br />
REDKEN<br />
X JUSTIN CASSIN<br />
Rather than over the top avant-garde for the<br />
boys, Justin Cassin blurs the line between<br />
tradition and contemporary with tailored<br />
modernity. Hair directors Dmitri Papas and<br />
Justin Pace for Redken bringing an individual<br />
look of polish to a full gamut of men’s hair.<br />
“For the guys it’s about individuality. It’s<br />
sleek, shiny and a bit wet looking,” said<br />
Hair Director Dmitri Papas. Long overcoats,<br />
tailored paints, shirts and jackets merged<br />
with more streetwear as Justin stated an<br />
authority in men’s lifestyle fashion.
INFEATURE<br />
CURATED BY<br />
KAVANAGH<br />
A TRUE EDITORIAL HAIRDRESSER WITH<br />
A MASTERFUL LIGHTNESS OF TOUCH,<br />
RICHARD KAVANAGH HAS CARVED A<br />
NICHE FOR HIS NAME BY MERGING THE<br />
INDUSTRY AND CONSUMER WORLDS TO<br />
CREATE AN ENVIABLE HAIR AESTHETIC.<br />
What continues to inspire you artistically<br />
and drives you to do what you do?<br />
To be honest, I’m still inspired by the<br />
craft. Every day I try to get a little bit<br />
better at one or more aspects of the craft<br />
of hairdressing. I’m kind of a hair geek<br />
and get really mesmerised by little things<br />
like combing hair, and sections, and<br />
the texture of hair. In terms of artistic<br />
inspiration, I’m inspired by the art world,<br />
both modern and historic art. Dark,<br />
satirical works, and graphic abstract stuff<br />
like Dadaism and the works of the Dutch<br />
masters. I also love it when I see someone<br />
have an ‘aha’ moment when I’m working<br />
with them. It gives me such a buzz to see<br />
the penny drop for someone who discovers<br />
a simple or easier way to do something<br />
they’ve struggled with.<br />
What editorial question are you most<br />
commonly asked?<br />
'How do I have a career like yours or what<br />
do I do to work towards more of your<br />
work?'. I wear so many hats, as a creative<br />
director for salon groups and brands, and<br />
as a freelance session stylist and as an<br />
entrepreneur and business owner, father,<br />
fighter and mentor. What I tell people is to<br />
learn how to self assess, look at what you<br />
do well and what you need to work on. Do<br />
more of what you do well, and develop the<br />
ability to incrementally improve in the<br />
areas you want to work on.<br />
How do you find and capture inspiration<br />
each year for shows or collections or<br />
even education?<br />
For shows, I’m largely inspired by the<br />
consultation process with the designer or<br />
58 <strong>INSTYLE</strong><br />
creative director. Trying to find a visual voice<br />
through the hair to help support or amplify<br />
their vision for the character of the show<br />
allows me to tap into my intuitive creative<br />
process and allow ideas to bubble up.<br />
Knowing I can trust my hands to execute<br />
the vision that my brain has, or at least<br />
have enough technique and craftsmanship<br />
to be able to figure it out, allows the<br />
freedoms to create. With education, I try to<br />
ask myself - 'if I was here, buying a ticket<br />
for this session, what would I want to take<br />
away, both technically and emotionally?'<br />
And then I try to take looks I’ve done for<br />
shoots or shows and break them down into<br />
steps or techniques that can be adapted<br />
or used across multiple looks or concepts.<br />
Largely, I just trust my gut.<br />
If you could produce any show you<br />
wanted what would you do?<br />
I’ve been lucky enough to have a whole lot<br />
of ‘career highlight’ moments. Too many<br />
to even remember. But if there was one<br />
show I’d love to be the hair director for it’d<br />
have to be Comme des Garçons.<br />
What is it you love most about Redken<br />
and what keeps you loyal to working with<br />
the Redken brand?<br />
For me, at the heart of Redken is a passion for<br />
people and the betterment of our industry as<br />
a whole. It’s inclusive, and progressive, and<br />
as a brand, Redken seeks to empower the<br />
stylist. I find that inspiring and humbling.<br />
One thing that’s changed for you in<br />
<strong>2019</strong> vs 2018?<br />
The biggest thing that’s changed is I’ve<br />
become the Co-CEO of a beauty tech<br />
company - piiq. Being involved in a world<br />
first innovation, and traveling the world<br />
to showcase what we’ve done here in<br />
Australia has been crazy!<br />
What has been the biggest challenge for<br />
you as an artist this year?<br />
The biggest challenge has been managing<br />
my time. I’ve had to hire a full time PA<br />
just to manage my diary even though I<br />
have an agent to manage my bookings<br />
and invoicing.
INFEATURE<br />
THE SUM OF IT<br />
HAIRCARE AUSTRALIA HAS ESTABLISHED A LEADING PORTFOLIO OF BRANDS THAT<br />
WILL BRING TOGETHER AN UNRIVALLED GROUP OF INDUSTRY CREATIVES AND<br />
BUSINESS OWNERS IN NOUMEA (AUGUST 16-20) FOR THE HAIRCARE BUSINESS<br />
SUMMIT. PREPARE TO ESCAPE TO A NEW MINDSET.<br />
Working on<br />
both personal<br />
development<br />
and business,<br />
the Haircare<br />
Australia <strong>2019</strong> Business Summit<br />
takes guests to the idyllic shores<br />
of New Caledonia over four<br />
entertaining and educational days<br />
of discovery at the Chateau<br />
Royal Beach Resort and Spa.<br />
“It is essential to allocate<br />
time to work on your<br />
business,” said Sales and<br />
Education Director of Haircare<br />
Australia, Ward Gauvin.<br />
“I’ve found, personally,<br />
when I travel, I become more<br />
creative. Because you don’t<br />
have those day to day to-do<br />
list type distractions, you’re<br />
able to think more laterally<br />
and more deeply about the business,” he said.<br />
Targeted to salon owners and managers, the four night and<br />
three day conference not only provides access to network and<br />
socialise with industry leading figures, but allows you to dive into<br />
the latest industry outlooks as well as global fashion trends that<br />
are influencing consumer purchasing decisions.<br />
While the location of the Haircare Business Summit continues<br />
to change, the motivation behind it remains the same. “Haircare<br />
wants to help salon owners and managers develop their business<br />
skills, and their personal development to continue to grow,<br />
because if we have a healthy, strong hairdressing industry, well,<br />
then our company has a stronger future,” Ward said.<br />
Haircare Australia isn’t interested in an off-the-shelf business<br />
conference and have made it their mission to understands<br />
the innate creativity of their clients’ minds and their need for<br />
real stimulation.<br />
“The Haircare Business Summit<br />
is a really unique experience”<br />
he says. “I wanted to select a<br />
location away from mainstream<br />
destinations to offer a different<br />
cultural experience.”<br />
Testament to Haircare Australia’s<br />
commitment to your business<br />
growth is the leading line up of<br />
guest Speakers;<br />
Bruce Cotterill: An experienced<br />
leader of strategy,<br />
business improvement and<br />
transformation through<br />
people. Bruce was a guest<br />
speaker at the previous<br />
Haircare Summit and his<br />
Seven Principles of Profit<br />
really resonated.<br />
Lorean Cairns: Meet an<br />
Evo stockist from New York!<br />
Lorean Cairns is a cofounder of<br />
the Fox and Jane Salon Group<br />
– a company that has scaled<br />
from five to 150 employees and<br />
gone international in a few<br />
short years.<br />
Phil Nosworthy: founder<br />
of Switch Inc., Phil is a multi-disciplined executive coach, global<br />
speaker and influential change-maker with a focus on making<br />
both your business and life meaningful.<br />
Dr Louise Mahler: An expert in body language, Dr Louise Mahler<br />
will entertain the Business Summit with her deep and witty<br />
insights into the different types of personalities who walk through<br />
your salon door.<br />
For more information visit www.haircareaust.com or contact<br />
salesupport@haircareaust.com or 1300 437 436 (option4) to<br />
reserve your place.<br />
<strong>INSTYLE</strong> 59
60 <strong>INSTYLE</strong>
Fairy floss, carousels and limitless<br />
colour - join the winners of the Matrix<br />
Collective Competition with a colourful<br />
two days down the rabbit hole.<br />
Photography by Emily Abay, Hair by Matrix Collective Competition Winners,<br />
Styling by Ella Murphy, Makeup by Ash Carpenter, Production by Ida Almasi<br />
Olivia (left) wears Rotate dress (worn as top), Bianca Spender Pants, Zara shoes.<br />
Leilani (right) wears Camilla and Marc coat, top and bag, Bianca Spender shirt,<br />
McGraw briefs, Jeffery Campbell shoes from Zomp.<br />
<strong>INSTYLE</strong> 61
Hair by Danielle<br />
Colebert and<br />
Sandy Kennedy<br />
On Parks top and knit<br />
sweater from Filly’s<br />
Stable, Camilla and<br />
Marc skirt, Sans Beast<br />
bag, Zara shoes.<br />
62 <strong>INSTYLE</strong>
Hair by Hayley Keep and<br />
Jayde Osterberg<br />
Atoìr top, Maticevski dress<br />
<strong>INSTYLE</strong> 63
Zoe (left) hair by Shauna Moore<br />
Mercy (right) hair by Leanne Kay and<br />
Harrison Sansom<br />
Zoe wears Scanlan and Theodore<br />
dress, Kate Sylvester knit sweater,<br />
Camilla and Marc skirt and coat, Nike<br />
socks, Pam shoes from Zomp<br />
Mercy wears Camilla and Marc Top,<br />
Yeojin Bae dress, Acler coat, Essentiel<br />
Antwerp bag from Filly’s Stable,<br />
Jeffery Campbell shoes from Zomp,<br />
Lucy Folk jewellery<br />
64 <strong>INSTYLE</strong>
<strong>INSTYLE</strong> 65
66 <strong>INSTYLE</strong><br />
Hair by Ellana Dolman and<br />
Siobhan Tour<br />
Camilla and Marc top,<br />
Bianca Spender suit<br />
jacket and pants, Karen<br />
Millen skirt, Scanlan and<br />
Theodore belt
Hair by Moshe Vaknin.<br />
Camilla and Marc top,<br />
Scanlan and Theodore<br />
shirt, Atoir suit jacket and<br />
pants, Chris Ran Lin coat<br />
<strong>INSTYLE</strong> 67
Leilani (left) hair by Maria Puccio<br />
and Madison Logozzo. Moraya<br />
(right) hair by Leah Rowley<br />
Leilani wears Camilla and Marc<br />
top and coat, Alice McCall dress,<br />
Maticevski Cumberbun.<br />
Moraya wears Ganni dress, Camilla<br />
and Marc Jacket (worn as top)<br />
Bianca Spender coat, Scanlan and<br />
Theodore Boots<br />
68 <strong>INSTYLE</strong>
<strong>INSTYLE</strong> 69
70 <strong>INSTYLE</strong><br />
Hair by Lauren<br />
Hutcheson<br />
Kate Sylvester top,<br />
Rixo dress from Filly’s<br />
Stable, Lonely Lingerie<br />
bra (layered)
Hair by Joanne Bird<br />
Camilla and Marc suit<br />
jacket and pants, Ellery<br />
coat, Camilla and Marc<br />
scarf, Sans Beast bag,<br />
Jeffery Campbell shoes<br />
from Zomp<br />
<strong>INSTYLE</strong> 71
Zoe (left) wears Scanlan and Theodore dress, Kate Sylvester sweater,<br />
Camilla and Marc skirt and coat, Nike socks, Pam shoes from Zomp<br />
Olivia (middle) wears On Parks top and knit from Filly’s Stable, Camilla<br />
and Marc skirt, Sans Beast bag, Zara shoes<br />
Mercy (right) wears Camilla and Marc top, Yeojin Bae dress, Acler coat,<br />
Essentiel Antwerp bag from Filly’s Stable, Jeffery Campbell shoes from<br />
Zomp, Lucy Folk jewellery
INPROFILE<br />
ON SET WITH<br />
MATRIX COLLECTIVE<br />
COMPETITION WINNERS<br />
WITH A SENSE OF ENERGY AND COMMUNITY, THE MATRIX COLLECTIVE COMPETITION WINNERS<br />
FLEW IN FROM AROUND THE COUNTRY TO CREATE THEIR OWN LOOKS ON SET WITH THE<br />
<strong>INSTYLE</strong> TEAM - RESULTING IN A SHOOT THAT WILL GO DOWN IN HISTORY.<br />
HAYLEY KEEP AND<br />
JAYDE OSTERBERG<br />
SHAUNA MOORE<br />
Lemon Laine, Perth<br />
WA Individual Winner<br />
Earth Wind Fire Hair, Perth<br />
WA Team Winners<br />
“I get to prep a lot with others behind<br />
the scenes this time I got to be in the<br />
spotlight! It’s nice to show off my skill set<br />
as a hairdresser to see what I can do.”<br />
LEANNE KAY AND<br />
HARRISON SANSOM<br />
Stevie English Hair , Sydney<br />
NSW Team Winners<br />
“It is great to be a part of the whole<br />
experience from brief to seeing the looks<br />
come to life. Editorial is so different to<br />
salon hair and it’s amazing to learn from<br />
the best.”<br />
MOSHE VAKNIN<br />
Gloss Hair Dezign, Melbourne<br />
VIC Individual Winner<br />
74 <strong>INSTYLE</strong><br />
MATRIX ♥
INPROFILE<br />
DANIELLE COLEBERT AND<br />
SANDY KENNEDY<br />
OMG Hair Bar, Brisbane<br />
QLD Team Winners<br />
MARIA PUCCIO AND<br />
MADISON LOGOZZO<br />
Acqua Lounge Hair Studio, Adelaide<br />
SA Team Winners<br />
ELLANA DOLMAN AND<br />
SIOBHAN TOUR<br />
Hairhouse Southland, Melbourne<br />
VIC Team Winners<br />
“Today’s shoot has been eye opening,<br />
it’s a whole other world to hairdressing!<br />
The Matrix Collective competition has<br />
let our creative juices fly.”<br />
JOANNE BIRD<br />
B&B Hair Salon, Gold Coast<br />
QLD Individual Winner<br />
“I entered the Collective as I thought<br />
it was a great platform to showcase<br />
my work without having to outlay<br />
any costs. It was so easy. I used one<br />
of my salon clients, I was doing her<br />
hair and thought, ‘I should just shoot<br />
you, let’s enter!’”<br />
LEAH ROWLEY<br />
Stevie English Hair, Sydney<br />
NSW Individual Winner<br />
COLLECTIVE ♥<br />
LAUREN HUTCHESON<br />
Scizzor Lounge, Adelaide<br />
SA Individual Winner<br />
<strong>INSTYLE</strong> 75
MY WAY<br />
EFFORTLESSLY<br />
COOL<br />
BILL TSIKNARIS<br />
Director Tsiknaris Hair and AHFA <strong>2019</strong> Avant Garde<br />
Hairdresser of the Year<br />
I like the overall look and style of this outfit, it gives<br />
off a very down to earth, fun and feminine first<br />
impression. I would however ditch the boots and<br />
instead opt for a pair of killer heels! This would really<br />
dress up the look and add polish to her ensemble. As<br />
she has such a relaxed, loosely fitting top I think it’s<br />
important to have an element of strong and sexy,<br />
and those legs should be shown off! In regards to her<br />
hair, I can see so much potential hidden under all the<br />
excessive length, and the colour looks a little too livedin.<br />
The length looks too long and too much gravity pull<br />
is happening. I would approach by removing a few<br />
inches off the length and creating a seamless layering<br />
technique which would remove weight and create<br />
movement without having the traditional layering<br />
lines. Beautiful, undone sexy hair that looks effortless<br />
not only suits her face but her whole silhouette. I<br />
would make her colour more of a cool brunette -<br />
highlights that look like she was born with them. To<br />
achieve her look, I would focus baby-fine highlights<br />
on the mid-length and ends of your hair, as well as the<br />
pieces framing her face then an overall background<br />
that adds some depth with her new style. Before<br />
blow-drying I would apply the correct foundation<br />
products for support and hold to ensure the look is<br />
just off the runway with lasting volume and texture<br />
with memory. I’d apply L’Anza Healing Strength Neem<br />
Plant Silk Serum for heat protection and glide ability<br />
and spray from roots to ends with Show Beauty Lux<br />
Volume Mist to amplify thickness and volume. I’d use<br />
a ghd curve classic wave wand to create soft undone<br />
waves, finishing with L’Anza Healing Style Dry<br />
Texture Spray to give touchable volume with memory.<br />
The look - all about that effortless looking finish.
MY WAY<br />
FEMININE<br />
AND FLORAL<br />
JO SYM-CHOON<br />
AHFA SA/TAS Hairdresser of the Year,<br />
salon owner and director at<br />
Jo Sym-Choon<br />
My first impression is that the colour of<br />
the dress completely drains her skin tone.<br />
I’d like to see the dress colours reversed,<br />
with pale pink flowers on a deeper colour<br />
background. I’d lose the bag and add one<br />
that suits the lighter colour of the dress,<br />
along with sandals to match.<br />
I actually like the length of her hair, but<br />
I’d like to make it a brighter blonde with<br />
some contouring babylights around her<br />
face and through her parting. I’d lighten<br />
her natural base colour a little and tone the<br />
blonde to a pale oyster, keeping it on the<br />
cooler side to suit her cool-coloured skin.<br />
As a Revlon Professional ambassador<br />
I’d naturally use their colour brand<br />
Revlonissimo . I’d use the new Super<br />
blondes 12.22 (iridescent tone) in foil with<br />
their new Satinescent range additives .821<br />
( Mauve) to add a more intense oyster tone,<br />
mixed with 12%. I’d work to the crown<br />
using fine weaves with wider spaces, and<br />
focus more around the fringe area. After<br />
that, I’d apply the remainder of the colour<br />
freehand through to the ends to intensify<br />
colour. Ten minutes before development<br />
time is up, I’d apply soft lightener from<br />
the brand's superblondes palette to the<br />
roots, mixed with its own soft lightener<br />
developer for 10 mins to shift the base.<br />
I’d soften the edges of her cut by<br />
taking away the bluntness and adding<br />
soft internal layers to release the natural<br />
movement in her hair. I’d also add a<br />
curtain fringe to enhance her cheekbones.<br />
To style her hair I’d blast it dry using<br />
Revlon Memory Spray for some texture,<br />
then finish it off with a large curling wand<br />
to enhance the natural movement and give<br />
it all a looser look.
COVER STORY<br />
CURLS<br />
CURLS<br />
CURLS<br />
GHD’S LATEST TOOL,<br />
TITLED ORACLE, IS<br />
YOUR NEW MUST-HAVE<br />
AVENUE TO STYLISTIC<br />
CREATIVITY, BUILDING<br />
COVETABLE CURLS WITH<br />
GROUND BREAKING EASE<br />
AND SIMPLICITY.<br />
Once iconic for their<br />
straightening technology<br />
alone, ghd’s role and<br />
reputation as a global<br />
styling superpower<br />
has only grown, and its portfolio<br />
now expands from straightening to<br />
drying and styling of all sorts. Within<br />
this domain, welcome oracle, an<br />
innovative tool that makes curling easier<br />
than ever, putting it in the same simplistic<br />
realm as straightening hair for your clients,<br />
and developed in revolutionary fashion<br />
over 6 years with 675,000 hours of testing<br />
at the leader in heat styling R&D facility in<br />
Cambridge UK.<br />
“ghd oracle is the culmination of<br />
years of research, resulting in a versatile<br />
professional tool that combines heat to<br />
shape the hair, with a cooling system to<br />
set the hair,” said Steve Elstein, ghd Vice<br />
President of product development and<br />
research states. “This innovative tool heats<br />
hair to the optimum temperature of 185°C<br />
and then curls and sets the hair by flashcooling<br />
it with a temperature differential of<br />
over 100°C to ensure the style is set and that<br />
the curls last.”<br />
The tool is able to simplify the art<br />
of curling with patented Curl-zone<br />
technology, using the oracle’s unique heat<br />
78 <strong>INSTYLE</strong><br />
power and cooling setting effect to create a<br />
myriad of curls in just one stroke, leaving<br />
hair beautiful and healthy. The oracle has<br />
a “U” shape made of four ceramic plates<br />
that concocts an ideal curl no matter what<br />
section of hair is actually passing through<br />
the tool. Tilting the oracle at slight angles<br />
creates new and various curls and waves,<br />
from more defined to loose and beachy.<br />
The oracle shapes the hair with its Curlzone<br />
technology, supplementing this with<br />
a flash-cooling system that sets the curl<br />
and ensures long-lasting results, while also<br />
making the tool is cool to touch and place<br />
on surfaces, providing consumers with a<br />
no fear curling experience. A small, high<br />
power fan draws in cool air and expels<br />
warm air to facilitate this savvy process.
1 4 ceramic plates° heat hair to the<br />
optimum styling temperature of 185°C<br />
to give the curl shape<br />
2 The unique U shape creates the<br />
perfect curl on all hair types<br />
3 The patented Curl-zone flash-cools<br />
hair quickly to set the curl in place<br />
When styling, it keeps its optimal<br />
temperature of 185°C, which ghd<br />
has identified as the ‘glass transition<br />
phase’, today’s benchmark for heat<br />
styling, where material goes from<br />
brittle to malleable, and the ideal heat<br />
temperature. This protects hair from<br />
damage while embellishing its natural<br />
beauty during styling.<br />
“ghd oracle is a game-changer for<br />
creating curls and waves; there is no<br />
more wrapping or rolling hair, for<br />
the first time ever you can create the<br />
perfect curl in just one easy stroke,”<br />
ghd Global Brand Ambassador Adam<br />
Reed explained. “So many of my clients<br />
struggle to curl their hair, but with the<br />
new ghd oracle, curling is now as easy as<br />
straightening.”<br />
“Curls continue to be a strong and<br />
growing hair trend, and with ghd oracle<br />
one tool is all you need to create a variety<br />
of curls, waves, and textures. It is a<br />
revolutionary innovation, which is why<br />
we’re so excited to put it directly into<br />
the hands of the professional stylists,<br />
delivering a tool which is exclusive to<br />
selected partner salons,” added Ludovic<br />
Dellazzeri, managing director, ghd ANZ.<br />
“In many ways, ghd is going back to its<br />
roots with oracle.”<br />
“Salons are where ghd is born and<br />
remain at the heart of our business. ghd<br />
oracle is our most versatile and creative<br />
curling tool yet – meaning education<br />
is vital for consumers to get the most<br />
out of it. Stylists are the key to teaching<br />
consumers how to confidently and easily<br />
use this professional tool to create these<br />
looks at home.”<br />
“Our ghd oracle partner salons are<br />
required and committed to providing<br />
complimentary tutorials for all consumers<br />
so they can learn how to use the tool before<br />
purchase,” Ludovic said. “Hairdressers<br />
know they’re a trusted source of both<br />
knowledge and creativity for their clients,<br />
and we look forward to inviting more<br />
salons to be part of the ghd oracle journey.”<br />
ghd have continued to innovate and<br />
revolutionise the very notion of heat<br />
styling through their entire brand history,<br />
and oracle is another monumental step in<br />
that relentless journey. Look to the future<br />
of curls, heat styling and retailing tools<br />
with oracle.<br />
For more information visit<br />
www.ghdhair.com/au<br />
<strong>INSTYLE</strong> 79
INSIDE SALONS<br />
TRENDING SALON STYLE<br />
Parisian<br />
Luxe Plush<br />
Reinvent classy luxury just like the Parisians<br />
with this luxe salon look. Structural furnishings<br />
of black and white that features luxe textures;<br />
think faux marble, stone, concrete and a mix of<br />
matte and gloss finishes, are chosen to create<br />
depth and texture. Timeless quilted textures are<br />
key, combining a rich and luxurious palette<br />
monochrome design of marble, cool metallics<br />
and detailed wall panelling. Lavish light fittings<br />
and designer decor will complete this look.<br />
WORDS AND STYLING: LISA FELEPPA<br />
Luxe Plush by Comfortel<br />
DESIGNER<br />
TIP!<br />
This look is about<br />
luxury. Focus on items<br />
that are simple in form<br />
and let the texture<br />
or finish provide<br />
the interest.<br />
Emilly Hadrill Hair & Extensions<br />
Paddington, NSW Australia<br />
www.ehhairextensions.com.au<br />
Kamil’s Hairdressing<br />
Sydney NSW Australia<br />
www.kamilshairdressing.com<br />
Stacey Plush Salon Chair<br />
www.comfortel.com.au<br />
Positano Salon Mirror<br />
www.comfortel.com.au<br />
Pierre Haddad Hair Management<br />
Sydney NSW Australia<br />
www.pierrehaddad.com<br />
Uva Salon<br />
Prahran VIC Australia<br />
www.uvasalon.com<br />
Bennet Front Counter<br />
www.comfortel.com.au<br />
Barcelona Waiting Sofa<br />
www.comfortel.com.au<br />
Luma Selfie Ring Light<br />
www.comfortel.com.au<br />
Salon Franc, Armadale, VIC Australia<br />
www.labiosthetique.com.au<br />
Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. More about this look go to pinterest.com/<br />
comfortelfurniture. For inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.<br />
80 <strong>INSTYLE</strong>
WATCH NOW<br />
LEARN MORE 1 800 972 141<br />
www.hairdreams.com | info.au@hairandsoul.com.sg
INFEATURE<br />
LOVEFEST<br />
JOICO’S NEW COLOUR AESTHETIC AND COLOR INTENSITY<br />
INNOVATIONS COME IN THE FORM OF LOVEFEST – TWO<br />
SHADES DEDICATED TO BRIGHT, BOLD AND PLAYFUL HAIR<br />
AND THE UNIQUE PERSONALITIES THAT GO ALONG WITH IT.<br />
Welcome LoveFest, two bright Joico Color<br />
Intensity hues built from muse and Joico<br />
Brand Ambassador Larisa Love, and dedicated<br />
to all things bright hair and bold vibes in all<br />
their glory. The creative colours allow you to<br />
be at your most artistic, with tones of Limelight and Aqua Flow<br />
expanding your palette and catering to clients who want to try out<br />
a brighter hue.<br />
The colours deliver on two important fronts of vibrancy and<br />
damage protection, with hues that last through 20 shampoos. The<br />
formula also allows for no bleeding during application, becoming<br />
ideal for always trending and hashtaggable colour techniques<br />
and melts.<br />
The technology allows for fades on tone and intermixable<br />
qualities with endless options. In terms of care, exclusive<br />
Quadramine® Complex reconstructs each strand for healthierlooking<br />
hair with more shine, while refreshing notes of citrus and<br />
flowers ensure the hues delight a myriad of senses.<br />
The colourful options are ideal for clients who want to<br />
experiment with a brighter palette, or are looking for colour that<br />
can offer them health and condition as well. The formulas are<br />
additionally beloved for their shine and consistent colour deposit,<br />
while the colourist is kept front of mind with an ever-expanding<br />
palette that can be intermixed for literally limitless colour options,<br />
officially making<br />
hair the easel in<br />
total creativity.<br />
The formula’s<br />
hydrating,<br />
quality-focused<br />
technology<br />
is built on top-tier ingredients, such as the aforementioned<br />
Quadramine® Complex, which acts as a defence system that<br />
protects the hair from cuticle to cortex. This hero complex is<br />
supplemented by Kuikui Nut Oil produced from the Hawaiian<br />
Candlenut tree, with essential fatty acids, vitamins and<br />
antioxidants to imbue hair with elasticity and shine.<br />
The new tools work within the always expanding and iconic<br />
Joico portfolio, best utilised alongside the Defy Damage ProSeries<br />
system for optimal results, and with Joico Color Endure Shampoo,<br />
K-PAK Cuticle Sealer and K-PAK Intense Hydrator ideal for the<br />
service finish and after care.<br />
Speaking to our Instagram savvy, millennial heavy and trend<br />
loving clients, LoveFest captures the festival aesthetic, social<br />
media rainbow hair crazes and era of experimentation that is <strong>2019</strong><br />
with hues that prize shine, vibrancy and care, and technology that<br />
unleashes your inner artist.<br />
For more information visit www.joico.com.au<br />
82 <strong>INSTYLE</strong>
L’ORÉAL PROFESSIONNEL<br />
I CHOOSE<br />
L’ORÉAL PRO<br />
AWARD WINNER, EDUCATOR AND RUNNER UP<br />
IN THE <strong>2019</strong> L’ORÉAL PROFESSIONNEL COLOUR<br />
TROPHY, SCOTT SLOAN OF SLOANS, SYDNEY<br />
NSW, SHARES WHY HE CHOOSES L’ORÉAL<br />
PROFESSIONNEL AS HIS SALON’S ULTIMATE<br />
BUSINESS PARTNER.<br />
1.Why do you choose to be with L’Oréal Professionnel and<br />
nobody else?<br />
There are multiple reasons and perhaps that is the key to my choice!<br />
Rather than picking and choosing what matters most, I find that<br />
they really do tick all the boxes for us as a salon and as creatives<br />
and educators. They are the most professional brand I have worked<br />
with as they never fail to consider both the professional side of the<br />
business and the end consumer. Obviously, they have one of the<br />
strongest global identities and that largely comes down to their<br />
reliable products which are loved all over the world.<br />
2. What business support does L’Oréal Professionnel offer you?<br />
It is multi-faceted and covers off both professional and consumer<br />
support. Their trend knowledge and insights are second to none<br />
and with that comes key education opportunities for my team<br />
across all aspects of cutting, style, colour and innovation. There<br />
are also multiple international networking opportunities through<br />
the Business Forum and product launches and events. Specific<br />
to our salon, we were thrilled with the amazing support they<br />
provided with the opening of our North Sydney salon. It might<br />
sound cliché, but they really felt like part of the family.<br />
3. Creatively, how are you inspired by L’Oréal Professionnel?<br />
I think for me to be truly creative, I need both myself and my team<br />
to feel supported and confident. L’Oréal Professionnel provides<br />
so many opportunities across the salon activity, fashion work,<br />
editorial shoots, global education and help with our own personal<br />
shoots, so we can’t help but feel inspired to create amazing work<br />
for them!<br />
Most of all, I love that these exciting opportunities are not just<br />
offered to me but are actively presented to my team as well. It has<br />
helped to give Sloans the reputation it has for a thriving successful<br />
salon which new staff are excited to join.<br />
4. What do you love most about your partnership with<br />
L’Oréal Professionnel?<br />
They understand the Sloans brand and business needs so well<br />
and provide guidance and opportunity based around that<br />
understanding. I can safely say they have played a key role in<br />
helping the Sloans team achieve our record-breaking finalist<br />
nominations this year across the AHFAs, AHIAs and Hair Expo,<br />
both with business entries and creative entries. So far, we have<br />
had 15 Finalist nominations over the past 12 months - and three<br />
wins. We currently have our fingers crossed for Hair Expo!<br />
We also had six finalists in the <strong>2019</strong> Colour Trophy, and the fact<br />
that Ruby Smilie from our Lane Cove salon won the Australian<br />
Rising Star award, and I received second place in the National<br />
Award, was hugely rewarding.<br />
5. What marketing support does L’Oréal Professionnel provide<br />
that helps to drive clients into your salon?<br />
Whilst we work with Jo Coles at Lily Blue Communications for<br />
all our trade and consumer marketing communication needs, Jo<br />
works closely with the L’Oréal Pro marketing team to leverage<br />
specific consumer campaigns across the Sloans platforms to<br />
ensure all consumer touchpoints are integrated. As an example,<br />
we have just launched the new INOA No-Damage social media<br />
advertising initiative that they created, which has been very easy<br />
and smooth to implement and complements our existing social<br />
media advertising activity.<br />
Sloans have also been able to successfully build a number<br />
of authentic relationships with local brand ambassadors and<br />
influencers which gives us greater reach and exposure.<br />
6. What are some of the best opportunities you have been given<br />
with L’Oréal Professionnel?<br />
Too many to list! Personally, I love to travel, so being able to<br />
combine my love of education with travel makes me feel incredibly<br />
fortunate and I’m actually heading to India again very soon- a<br />
place I absolutely love.<br />
Developing regular activities such as directing the hair for the<br />
Telstra Perth Fashion Festival is also a highlight as it allows us to<br />
build on our work every year and involve the team.<br />
The opportunity to also work on the international brand<br />
campaign shoot with Jordan Hone was incredible and certainly a<br />
career highlight, especially as I was also able to invite Idy Duong<br />
from our Lane Cove salon to be part of it all too.<br />
Anytime we are able to create a collaborative effort with as<br />
many of our team as possible, it reinforces why our relationship<br />
with L’Oréal Professionnel is so strong.<br />
<strong>INSTYLE</strong> 83
Headpaint<br />
ONE COLOUR<br />
DUAL<br />
PERFORMANCE<br />
NEW<br />
and<br />
improved<br />
New triple conditioning system<br />
Hydrolysed Rice Proteins’<br />
penetrates into the hair’s cortex<br />
to replenish proteins<br />
Wheat Germ Oil<br />
is rich in Vitamin E to<br />
moisturise the cuticle<br />
Limnanthes Alba Seed Oil<br />
creates a protective barrier on<br />
the hair to prevent dehydration,<br />
rejuvenate colour vibrancy, and<br />
replenish shine and softness.<br />
WATCH NOW<br />
Contact your Sabre Corporation Business Development Manager or call 1300 764 437 to find out more<br />
Fudgehair
100% grey coverage *<br />
shade vibrancy for 30 washes *<br />
*when using Damage Rewind Shampoo and Conditioner
86 <strong>INSTYLE</strong>
UNDEFINABLE<br />
Meet Seb Man: a new class of<br />
grooming for the next generation<br />
man who knows no limits.<br />
Photography by Milos Mlynarik, Hair<br />
by Aiden Xydis, Styling by Danielle<br />
Soglimbene, Makeup by Cat Smith,<br />
Creative Production by Ida Almasi<br />
Neuw top and jeans<br />
<strong>INSTYLE</strong> 87
Zara shirt, pants and shoes,<br />
model's own jewellery<br />
88 <strong>INSTYLE</strong>
Zara knit, model's own jeans<br />
<strong>INSTYLE</strong> 89
Zara knit<br />
90 <strong>INSTYLE</strong>
<strong>INSTYLE</strong> 91
Zara knit, model's own white<br />
tee, pants and jewellery<br />
92 <strong>INSTYLE</strong>
INPROFILE<br />
@aidenxydishair<br />
@themensgroomingroom<br />
@sebmanofficial<br />
SEB MAN The Multi-Tasker<br />
Hair Beard and Body Wash<br />
AIDEN XYDIS<br />
AN UNDEFINABLE MAN HIMSELF, SEB MAN<br />
GLOBAL CREATIVE ARTIST AIDEN XYDIS GIVES US<br />
THE RUN DOWN ON THE LATEST ADDITIONS TO<br />
HIS BARBER SHOP STAPLES.<br />
#UNDEFINABLE<br />
SEB MAN The Hero<br />
Reworkable Gel<br />
Who is the SEB MAN?<br />
He is pretty undefinable! He is ‘one of the guys’, a boy’s boy<br />
who takes care of himself and is happy to show that. He is a<br />
ready-for-action kind of guy; confident to try a new look and<br />
doesn’t like to make too much fuss in doing so.<br />
Where is the SEB MAN brand going?<br />
Everywhere! Barbering has been a growing trend for some time<br />
now and I feel like, similarly to the SEB MAN brand, it is still evolving.<br />
Salons are adopting their own personalities; you might find one<br />
that specialises in whiskey, coffee… or even art. There is always a<br />
place for a brand like this, so where does it end up? Your guess is as<br />
good as mine.<br />
How would you describe<br />
your own style?<br />
I like a bit of everything.<br />
I wouldn’t say I look or fit<br />
into a certain category<br />
(tattoo’s aside!) I have tried<br />
a number of different looks.<br />
Just a few weeks ago I<br />
decided to cut my hair from<br />
almost waist-length and<br />
seconds later found myself<br />
hacking into it myself. It<br />
didn’t end well. Lesson<br />
learned: always visit a salon<br />
when wanting to change<br />
your look.<br />
Your top products in the range?<br />
My favourites would have to be the beard oil - ‘The Groom’, for both hair<br />
and beard. This gives awesome shine and definition without looking stiff.<br />
Next would be the re-workable styling product ‘The Hero’, hitting<br />
versatility on the head this is a gel and liquid wax combined which<br />
gives a gloss finish and strong hold.<br />
Lastly, the 3 in 1 hair, beard and body wash ‘The Multitasker’, is my (and I<br />
predict will be to many other males) the winner. Every man should have<br />
this in their shower, it does exactly what it says on the bottle!<br />
What is it about SEB MAN that you relate to the most?<br />
I am lucky enough to have had input in the brand from the<br />
beginning. I have played a part in everything from packaging<br />
to product development and education, so I feel like it is a<br />
small part of me. I have hundreds of different clients sit in my<br />
chair day in day out. It is an intimate space where often I<br />
know nothing about that person, I make that space my own;<br />
as does the SEB MAN.<br />
BARBER ♥<br />
<strong>INSTYLE</strong> 93
WATCH NOW
TREATMENT FEATURE<br />
SKINCARE<br />
SECRETS<br />
GOLDWELL'S NEW KERASILK REVITALIZE<br />
INNOVATIONS TAKE THE PRINCIPLES OF FACIALS,<br />
SKINCARE ROUTINES AND BEAUTY AND APPLY<br />
THEM TO THE HAIR AND SCALP, STARTING YOUR<br />
CLIENT'S REJUVENATION PROCESS AT THE TOP.<br />
As professionals we all<br />
know that treating the<br />
hair is a necessity, with<br />
style, colour and cut all<br />
unable to function if the<br />
hair isn’t in proper health. It’s becoming<br />
increasingly apparent that that treatment<br />
needs to prioritise scalp care, with this<br />
area becoming the base point from where<br />
healthy hair can grow and flourish.<br />
Innovations that tackle scalp issues are<br />
extremely necessary, as the scalp ages<br />
much faster than facial and bodily skin,<br />
negatively influencing the condition of<br />
hair and calling for as much attention as<br />
we all pay to our faces in morning and<br />
night skincare rituals. Enter Goldwell’s<br />
Kerasilk Revitalize, a range that takes<br />
the skincare components of exfoliation,<br />
cleansing and treating to truly help<br />
the scalp and transform your clients’<br />
hair health.<br />
The new products in the range are<br />
anchored around ECTOIN®, one of<br />
nature’s most powerful protectors to<br />
shield the scalp from oxidative stress,<br />
using this important technology to launch<br />
into salons and change them irrevocably.<br />
Oxidative stress is the main cause of ageing<br />
in the scalp, caused by factors like UV rays,<br />
pollution, chemical stress, and extreme<br />
heat and cold. This can cause dehydration,<br />
imbalance and weak hair, symptoms that<br />
Kerasilk Revitalize aims to counter.<br />
The range works by rejuvenating<br />
the scalp through protection from<br />
oxidative stress, combating the signs<br />
and effects of ageing through ECTOIN®<br />
and the innovative KERATRANSFORM<br />
TECHNOLOGY (KT³). This complex<br />
combines silk, Keratin, grapeseed and red<br />
96 <strong>INSTYLE</strong>
TREATMENT FEATURE<br />
algae, ensuring colour protection and structural<br />
support, as well as reducing dandruff and oil in<br />
the scalp. These ingredients builds to the range’s<br />
new rejuvenating scalp care routine, inspired<br />
by luxury skincare, with a mask, exfoliator and<br />
cleanser as part of the ritual that begins in the<br />
salon and can then be maintained at home.<br />
The salon service is formulated as the luxury<br />
facial for the scalp, which is comprised of an<br />
Exfoliating Pre-Wash, Nourishing Shampoo and<br />
Rebalancing Scalp Foundation, all as specially<br />
applied by a professional hairdresser. From<br />
there clients can choose from the Nourishing<br />
or Detoxifying serums, before finishing with a<br />
luxury massage. If this routine sounds familiar,<br />
that’s because it truly mimics a session at the<br />
beautician in its care, concern and formula to<br />
cater to scalp skin.<br />
This in-salon session is complemented by using<br />
the service products at home, as sold on the retail<br />
shelf. The tools are comprised of Jojoba derived<br />
exfoliants, activating micro foam moisturisers<br />
and other high-grade ingredients to nourish,<br />
detoxify, protect, hydrate and rebalance the<br />
scalp, for total health and longevity.<br />
Consumers spend a lot of time and money<br />
on the health of their facial skin, with rituals<br />
and routines in the beauty salon and at<br />
home to ensure optimal care. Now, these<br />
innovations, rightly, exists for scalp health too.<br />
Goldwell’s Kerasilk Revitalize offers the luxury,<br />
nourishment and health benefits of skincare’s<br />
accepted components, extending this to the hair<br />
and scalp with top-tier technology from a brand<br />
beloved for their focus on true care. Don’t let this<br />
vital facet of haircare fall by the wayside.<br />
For more information visit www.goldwell.com.au<br />
REVITALIZE YOUR SCALP.<br />
BEAUTIFY YOUR HAIR.<br />
THE NEW KERASILK REVITALIZE – A REJUVENATING SCALP-CARE<br />
ROUTINE INSPIRED BY LUXURY SKIN CARE.<br />
WATCH NOW
Protect and repair<br />
Keep hair nourished, hydrated and heat protected<br />
with these standout treatment products.<br />
98 <strong>INSTYLE</strong><br />
ALTER EGO Italy Arganikare Day Therapy Miracle Beautifying Mask - 1800 137 480<br />
FUDGE PROFESSIONAL Treatment Time Machine Top Lock - 1300 764 437<br />
JUUCE 1 Minute Treatment - 07 3850 6200<br />
KMS Tame Frizz Smoothing Reconstructor - 1300 135 722<br />
HAIR 2 BEAUTY Charcoal Treatment - 1300 2427 2625<br />
PERFECT HAIR Charcoal Revitalising Treatment - 02 9264 1115<br />
HAIR RITUEL BY SISLEY Protective Hair Fluid - 1300 780 800<br />
ORIBE Power Drops Hydration & Anti-Pollution Booster - 1300 725 122<br />
KEUNE Style Heat Protect Instant Blowout - 1800 628 699<br />
REVLON PROFESSIONAL Uniq One All in One Coconut Hair Treatment - 1300 738 776<br />
MOIYA Scents Candle in Lumiere - www.moiyascents.com.au
TREATMENT<br />
ELEVEN AUSTRALIA Miracle Hair Treatment - 1800 104 204<br />
SCHWARZKOPF PROFESSIONAL BC Bonacure Treatment for Coloured Hair - 02 9978 0666<br />
JOICO Defy DamagePro Series 2 Bond Strengthening Color Treatment - 1300 764 437<br />
DE LORENZO Et Equilibrium - 1800 800 347<br />
DAVINES The Let it Go Circle Hair and Scalp Mask - 07 3850 6200<br />
ANGEL PROFESSIONAL Color Protect Hydration Cream - 02 8781 0123<br />
WELLA PROFESSIONALS INVIGO Color Brilliance Miracle BB Spray - 02 9888 7666<br />
KÉRASTASE Blond Absolu Intense Fortifying Treatment - 1300 760 556<br />
WHITE SANDS ER Fusion - 03 9781 5615<br />
ELGON Link D Bond Keeper No3 - 1800 137 480<br />
BHAVE Rescue - 1300 402 064<br />
<strong>INSTYLE</strong> 99
TREATMENT<br />
UNITE 7 Seconds Masque - 1300 386 583<br />
MALIBU C MakeOver Hair & Scalp Treatment - 02 9666 3611<br />
EVY PROFESSIONAL E-SMOOTH Restore Smoothing Conditioner - 03 9439 4841<br />
TIGI Custom Create Heat Protection Spray - 02 8376 7477<br />
MUK head muk 20 in 1 Miracle Treatment - 1300 768 264<br />
ABYSSIAN HAIRCARE Anti Pollution Protein Treatment - 1800 700 510<br />
AVEDA Heat Relief Thermal Protector & Conditioning Mist - 1800 061 326<br />
18 IN 1 Bamboo Charcoal Willow Herb Kakadu Plum Treatment Mask - 1300 789 913<br />
KEVIN.MURPHY Heated Defense - 1800 104 204<br />
FANOLO Smooth Care Smoothing Protecting Serum - 1300 326 652<br />
PUREOLOGY Superfood Strength Cure Treatment - 1300 651 991<br />
REDKEN Extreme Cat - 1300 651 991<br />
100 <strong>INSTYLE</strong>
HAIRDREAMS<br />
MICROLINE<br />
MUST-HAVE<br />
THE MICROLINES SYSTEM BY HAIRDREAMS<br />
IS CELEBRATING 25 YEARS OF THE<br />
REVOLUTIONARY TECHNOLOGY. THE SYSTEM<br />
HAS BEEN REVAMPED AND REVOLUTIONISED<br />
WITH MODERN TECHNOLOGY FOR AN<br />
INNOVATIVE PRODUCT THAT OFFERS A<br />
TRUE ANSWER TO THOSE SUFFERING FROM<br />
HAIR LOSS.<br />
The Hairdreams MicroLines system offers a myriad of practical<br />
advantages, resembling a naturally grown hair look as closely<br />
as possible and making swimming, exercise and other daily<br />
realities easy. It also allows for tailored care and a range of looks,<br />
as well as being safe and easy for hairdressers to use. This provides<br />
a modern alternative to wigs and extensions, greatly improving the<br />
confidence and mental health of those with thin or receding hair,<br />
particularly women.<br />
“I’ve been involved with wigs for quite awhile, I’ve been<br />
hairdressing for 43 years and had a hairdressing salon for 7 years,<br />
we do a lot of work with people with cancer and hair loss, so I’ve<br />
been over to New Zealand and trained in<br />
wigs and I’ve been looking for something<br />
else because I knew there had to be<br />
another answer to people’s problems who<br />
had ceding her,” said Sharyn Blake of Vivid<br />
Hair. “I did some research and found out<br />
that there was something magnificent<br />
called MicroLines, which would be the<br />
answer to a lot of women’s prayers. With<br />
MicroLines you can attach it to hair and<br />
they can treat it like normal, they can<br />
go swimming and go to the gym and do<br />
what they want, they’re not gluing it on,<br />
it’s connected like a hair extension and it<br />
doesn’t damage anything.”<br />
The technology benefits from a range<br />
of factors, including top quality hair, with<br />
100 per cent real hair used, and a healthy,<br />
silky, natural texture to the hair. The hair<br />
also utilises a patented attachment<br />
system with the Hairdreams Bondingring<br />
as an ergonomic attachment for secure<br />
and lasting integration. Aditionally, the<br />
technology offers a temporary attachment<br />
with clips, and both systems allow a gentle<br />
and stress-free process.<br />
“It’s a unique system and it’s the best quality hair in the world, its<br />
hand made and we can get custom made hair as well so there is a<br />
solution for 99 per cent of women’s problems with hair loss and hair<br />
thinning and we can come up with a solution for it,” Sharyn added.<br />
The MicroLines product is built by experts with handmade<br />
craftsmanship over a period of several weeks, uniquely and<br />
exclusive at the Hairdreams manufacturing facility for next-level<br />
quality hair. The result is 10 different basic options, as well as 400<br />
additional options ensuring there is a solution for every client. The<br />
WATCH NOW<br />
3D technology also solves more complex<br />
client concerns, like specific bald spots.<br />
MicroLines is long-lasting and durable,<br />
and can be worn for up to two years, as<br />
well through several uses.<br />
“The main thing I love about Hairdreams<br />
is that the quality of the hair is premium,<br />
and the system and the way the hair<br />
is applied.” said Hairdreams educator<br />
Jaclyn Douglas. “I really enjoy these salons<br />
being able to learn our technique and put<br />
it into their salons with our education.”<br />
Over 25 years Hairdreams has perfected<br />
the technology, with the confidence, ease<br />
and longevity attributed to the client and<br />
their needs front of mind. The Hairdreams<br />
education program supports this<br />
technology with the necessary training<br />
to offer salons that point of difference in<br />
service, and the MicroLines Generation<br />
2018 edition builds on their knowledge<br />
and experience for more comfort,<br />
smoother hair, an easier attachment process, more variety and a<br />
particularly natural look.<br />
Hairdreams’ MicroLines hair extension system is on the forefront<br />
of hair thickening systems globally, imbuing women and men with<br />
confidence and real solutions when they face hair loss or thinning.<br />
The technology is constantly innovating itself, diversifying its<br />
portfolio and changing the hair loss game, and it’s time for Aussie<br />
salons to join the fray.<br />
For more information visit www.hairdreams.com/en-au<br />
<strong>INSTYLE</strong> 101
TREATMENT<br />
102 <strong>INSTYLE</strong><br />
PRAVANA The Perfect Blonde Purple Toning Masque - 1300 386 583<br />
NAK HAIR Australia Ultimate Treatment - 07 3899 9133<br />
GOLDWELL Kerasilk Revitalize Nourishing Serum - 1300 135 722<br />
TRICHOVEDIC Luxury Moisture Surge - 02 9489 7776<br />
INEBRYA Black Pepper Iron Mask - 1300 789 913<br />
OLAPLEX Hair Perfector No3 - 1300 437 436<br />
NATURAL LOOK Intensive Damaged Hair Therapy Concentrated Treatment - 1800 805 276<br />
KHAIR Pep Transforme Leave In Serum - 03 9583 1575<br />
KERATIN COMPLEX Picture Perfect Hair Bond Sealing Masque - 02 9666 3611<br />
HAIR NRG Frizz Endz Keratin Masque - 1300 959 014<br />
TERAX ITALIA Crema+Keratin - 1800 137 480
NEW!<br />
COOL COLLECTION<br />
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Delivering Cool Bases designed to achieve maximum coverage, great<br />
tones, intensity and beautiful soft blondes. From Ash Naturals to<br />
Intense Ash Bases - great for men’s blending - Cool Arctic Blonde<br />
to soft Island Violet Blonde. A range that will cool and neutralise<br />
warmth, also achieve maximum lift and stunning reflects.<br />
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Discover more AT<br />
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MEET THE<br />
STREETERS<br />
Created by the minds of hairdressers for real<br />
women, Redken’s Color Gels Lacquers are<br />
brought to life by the Oscar Oscar team.<br />
Photography by Emily Abay,<br />
Hair colour by Nathan<br />
Armagnacq and style by Jacky<br />
Chan for Oscar Oscar, Styling<br />
by Ella Murphy, Makeup<br />
by Jeannie Cho, Creative<br />
Production by Ida Almasi<br />
Sandro top, Acne coat from Incu,<br />
Adidas bike pants, Ader Error<br />
pants and Lanyard + Carabiner<br />
belt bag all from Sub Type, Prada<br />
Sunglasses from Sunglasses Hut<br />
104 <strong>INSTYLE</strong>
<strong>INSTYLE</strong> 105
Maje top, Baserange pants,<br />
Chris Ran Lin coat and<br />
bomber, Vogue sunglasses<br />
from Sunglasses Hut, M+RC<br />
Belt Bag from Sub Type<br />
Hair by Redken Color Gels<br />
Lacquers: Redken Flash Lift to<br />
create dimension. Color Gels<br />
Lacquer 7RO & 6RO. Color<br />
Gels Lacquer 7CC. Color Gels<br />
Lacquer Clear.<br />
106 <strong>INSTYLE</strong>
Amxander jacket worn as top,<br />
Camilla and Marc hoodie, Camilla<br />
and Marc Blazer (left), Chris Ris Ran<br />
Lin blazer (right) and suit pant<br />
Hair by Redken Color Gels Lacquers:<br />
Gels Lacquer 5GB. Color Gels<br />
Lacquer 4NW & 4NG.
108 <strong>INSTYLE</strong><br />
Camilla and Marc top (layered),<br />
Maje jacket, Chris Ran Lin vest<br />
and bag, Adidas pants from<br />
Sub Type, Sandro belt
Amxander jacket (base<br />
layer), Ader Error jacket<br />
from Sub Type (outer layer)
Ellery top from The New Trend, Nagnata<br />
crop top and bike pants from Incu,<br />
Fiorucci x Adidas Shorts and Belt bag<br />
from Sub Type, belts are stylist’s own<br />
110 <strong>INSTYLE</strong><br />
Hair by Redken Color Gels Lacquers:<br />
Color Gels Lacquer Clear<br />
Color Gels Lacquer 6NA.
INPROFILE<br />
JACKY CHAN<br />
NATHAN ARMAGNACQ<br />
THE TEAM BEHIND ONE OF AUSTRALIA’S MOST ICONIC SALON GROUPS,<br />
JACKY CHAN AND NATHAN ARMAGNACQ SHARE THEIR INSIGHTS IN TRENDS<br />
THE OSCAR OSCAR TEAM IS SEEING COME THROUGH THEIR TWELVE SALONS.<br />
How is Redken’s new Color<br />
Gels Lacquers influencing your<br />
colour work?<br />
All of our Color Gels clients are walking<br />
out the door with incredible shine.<br />
The colours are great for level low<br />
lightening, offers brilliant multi-faceted<br />
bright shades that are very easy<br />
to apply.<br />
How has Oscar Oscar stayed on top<br />
of being a leading colour salon?<br />
Our intention has always been to inspire<br />
our clients and the industry by keeping<br />
up to date with the latest colour<br />
innovations and trends. This is why we<br />
were the first to market with Redken<br />
Color Gels Lacquers. We saw the<br />
opportunity to bring a leading colour<br />
product to our salons that allowed us<br />
design creative colour without the fear<br />
of damage.<br />
What’s coming up this year for the<br />
Oscar Oscar team?<br />
<strong>2019</strong> is the year of expansion for Oscar Oscar! We<br />
have 3 new stores opening in Melbourne and Brisbane<br />
within the next 8 weeks. With sights set on more salon<br />
openings by the end of the year the team are more<br />
motivated than ever and we look forward to what’s<br />
ahead for our salons this year.<br />
What are some new techniques<br />
you are able to introduce with<br />
Redken Color Gels Lacquers?<br />
Color Gels Lacquers and Shades<br />
EQ are the perfect colour combo to<br />
create the growing lived-in colour<br />
trend, but since the introduction of<br />
Color Gels into the salon, we have<br />
naturally started adding more multitonal<br />
work to our clients’ colours.<br />
This has allowed more creativity<br />
and freedom of expression for the<br />
client and us as colourists.<br />
What colour trends are you<br />
seeing walking through the<br />
salon this year?<br />
We’re now seeing a shift from<br />
traditional balayage towards face<br />
framing colour. We are also seeing<br />
more clients who are now asking<br />
for vibrant and vivid colours!<br />
EMPIRE ♥<br />
<strong>INSTYLE</strong> 111
INFEATURE<br />
ALLURING<br />
ALLURE HAIR AND BEAUTY SALON, WITH TWO LOCATIONS<br />
IN SOUTH AUSTRALIA, HAS CARVED AN IMPORTANT NICHE<br />
OF GLOSSY BLONDES WITH REAL, LASTING AND TOUCHABLE<br />
COLOUR THAT FORGO THE FILTER. BEHIND THE LENS,<br />
CONSTANT EDUCATION AND CRUCIAL TOOLS FROM LAKMÉ<br />
KEEP THEIR COLOUR WORK INSTANTLY COVETABLE.<br />
With a salon demographic<br />
largely based around<br />
millennials in two salons<br />
in Morphett Vale and<br />
Seaford Meadows, and<br />
a beachy locale for the latter, salon owner<br />
Alisha Heron knows her bread and butter<br />
is in stand out blondes, and it’s no surprise<br />
this particular colour work accounts for a<br />
major service in the salons. Heading to the<br />
Allure Hair and Beauty Instagram feed, the<br />
salons share these blondes to thousands<br />
of followers, capturing in one image an<br />
impressive commitment to education,<br />
service and evolution, as well as their<br />
significant relationship with Lakmé colour.<br />
“I’ve worked with girls who used to work<br />
with Lakmé and said it was really amazing<br />
and they loved it, so I went to some hair<br />
nights where they showed us the product<br />
and I played around with it,” Alisha said<br />
of her brand origin story. “The integrity of<br />
the gloss range is beautiful, it lasts really<br />
well, it is a really high quality range that<br />
fades out beautifully and doesn’t need to be<br />
freshened up.”<br />
Alisha counts these glosses as a personal<br />
hero product, touting the included jojoba<br />
oil ingredient as necessary in creating that<br />
trademark #lakmeshine, but her love of<br />
the product extends to the range at large.<br />
Her favourite formulas prove extremely<br />
versatile in catering to a range of client<br />
colour desires.<br />
“One of my favourite formulas would be<br />
7/61, because it’s a mixture of depth and<br />
lightness, it creates that equal medium of<br />
beautiful colour without being one or the<br />
other,” she said. “I also love 9/13 and 10/20,<br />
that’s that beautiful clean colour. Another<br />
favourite is 10/40, that’s a strawberry<br />
blonde colour that has that punch to it<br />
and looks amazing on the right blonde.<br />
Our clients love the shine and reflex in the<br />
colours, even something as simple as 5/06<br />
has so much guts to it, it gives someone a lot<br />
of punch to their hair.”<br />
The salon prides itself on its internal<br />
commitment to education, and the way<br />
it is constantly pushing itself to keep up<br />
to date with trends, industry happenings<br />
and social media crazes to offer everything<br />
and anything to their clients. Mixed with a<br />
unique and dynamic salon culture and DNA<br />
and that all-important quality of service<br />
with premium results, and their loyal client<br />
base and winning formula is plain to see.<br />
“Our customer service sets us apart,”<br />
Alisha confirmed. “We create an<br />
environment that’s really fun and bubbly,<br />
and we deliver high quality work. We have<br />
quite an extensive education calendar for<br />
the year, we always try to evolve and keep<br />
up with popular things within the industry.<br />
That’s definitely a very strong point, we’re<br />
always up with the latest trends; we’re able
67%<br />
OF PARTICIPANTS<br />
IN A CLINICALLY<br />
SUPERVISED TRIAL<br />
EXPERIENCED A<br />
POSITIVE RESULT<br />
@allure_hair_beauty<br />
INNOVATION<br />
PATENT<br />
to offer that to our client base. There’s no<br />
trend that we would be confused as to<br />
how to go down that path, we’re always<br />
able to offer the latest in the industry to<br />
our clients.”<br />
One of those major colour trends at the<br />
moment is a wearable and skilled look<br />
titled ‘face framing’. The dimensional<br />
aesthetic can only be achieved with<br />
the talent of the colourist and top-tier<br />
technology, another ideal challenge that<br />
Allure Hair and Beauty and Lakmé can<br />
tackle together with aplomb. Beyond<br />
these trends, the diversity of Lakmé<br />
means Allure Hair and Beauty has<br />
mastered all relevant hues, from their<br />
trademark blondes and beyond.<br />
“’Face framing’ has become very<br />
common, creating a little more lightness<br />
around the front with depth at the back,”<br />
Alisha confirmed. “Additionally, Lakmé<br />
has the most beautiful brunettes in their<br />
range, they have so much shine, depth<br />
and reflex.”<br />
It’s not just the multi-dimensional<br />
hues that make for this perfect<br />
partnership, it’s also the pairing of two<br />
likeminded businesses that ensures a<br />
recipe for success, as Allure Hair and Beauty<br />
has found with Lakmé distributor Haircare<br />
Australia. The innovative family-style<br />
company matches Allure Hair and Beauty in<br />
their focus on education, professionalism and<br />
true, important relationships.<br />
“I’ve been with Haircare Australia for a<br />
few years now, it’s very important for me to<br />
connect with brands that have a passion and<br />
want to see your business succeed, that’s<br />
the really cool things about being a part of<br />
Haircare Australia,” Alisha said. “They have<br />
excellent education like the Lakmé academy<br />
that we send two of our girls to every year<br />
and every time we send them to there we<br />
see such a great improvement regarding<br />
education. Haircare Australia is a really great<br />
company to be a part of.”<br />
Thriving with trending, clickable and<br />
always evolving colour work, with the<br />
support of great tools, resources, brands<br />
and a stellar mindset behind them, Allure<br />
Hair and Beauty is a jewel of South Australia.<br />
Here’s to strong mindsets and Aussie<br />
businesses helping each other succeed.<br />
Discover the world of colour possibilities<br />
@lakmecolour @haircareaust. For more<br />
information visit www.haircareaust.com<br />
FSP<br />
[Follicle Stimulation Program]<br />
THE PROVEN<br />
TREATMENT FOR<br />
THINNING HAIR<br />
IN MEN & WOMEN<br />
*Result of 2014 medically supervised trial at the<br />
Knudsen Hair Transplantation Clinic Sydney<br />
02 9489 7776<br />
sales@trichovedic.com.au<br />
trichovedic.com.au<br />
trichovedic @trichovedic<br />
<strong>INSTYLE</strong> 113<br />
VISIT US HAIR EXPO STAND F119
INFEATURE<br />
THE<br />
LOYAL<br />
BREW<br />
CREATING LOYALTY IN THE SALON IS OFTEN<br />
JUST AS MUCH ABOUT THE LITTLE THINGS AS<br />
IT IS THE BIG THINGS. WE ALWAYS REMEMBER<br />
THE SMALL DETAILS THAT MAKE UP A<br />
GREAT SERVICE.<br />
Details like bad customer care or an average cup of<br />
coffee often leave the overall service falling short.<br />
We show you how a Jura coffee machine eliminates<br />
this every single time.<br />
Consistency is the holy-grail when it comes to<br />
the cup in front of the client, it’s very important to maintain a<br />
standard in-line with the salon services you offer. If you offer<br />
premium services you can’t afford to slip on the smaller things.<br />
Jura’s new We8 machine is the ultimate fully automated machine<br />
ideal for a commercial environment. There’s no unnecessary<br />
wasted or plastic pods – it grinds the beans in one simple process.<br />
With Jura you can personalise each client’s coffee order with just<br />
one button – not only smart but also the environmentally friendly<br />
solution when it comes to coffee in-salon where waste is already at<br />
an all-time high.<br />
“Our machines are a great solution for the salon or clinic<br />
environment, they not only look professional and premium but<br />
produce coffee that you’ll always be proud to serve, no matter<br />
who presses the button,” Jura Australia General Manager,<br />
George Liakatos.<br />
Perfect for salon positioning is the WE8 machine – capable of<br />
30 plus cups a day with minimal fuss. Equipped with a 3 litre<br />
water tank, a bean container for 50 grams of coffee beans and a<br />
grounds container capable of holding 25 portions busy Saturdays<br />
never looked so good. The one touch functioning with TFT display<br />
screen creates trend specialties like the late macchiato, flat<br />
white or cappuccino all within an easy press even for the most<br />
inexperienced user.<br />
For those wanting to go up another notch the X8 is the mother<br />
of all machines with an 80 cup per day capacity it prepares a full<br />
range of specialty coffees with milk and milk foam as well as<br />
black coffees and classic pot coffee. For tea lovers it also prepares<br />
hot water at different temperature levels. A solid fully height<br />
adjustable spout can create a specialty coffee or even two coffees<br />
simultaneously.<br />
Jura WE8<br />
KEY FEATURES:<br />
It's clear that the Jura way provides plenty of advantages, from the<br />
use of beans over pods to an innovative app that allows for users<br />
to create a coffee profile for each of their clients that tallies their<br />
preferred ground, amount of milk and type of coffee, for ultimate<br />
personalisation. The salon can then simply press each client's<br />
profile for a totally tailored and luxe coffee order. Businesses can<br />
also save money by calculating the perfect product for their needs<br />
at www.bestcoffeemachineforoffice.com.au/calculators, putting<br />
the business front of mind. Also important for efficiency is that the<br />
machine is easy to clean and, aside from the milk container, all in<br />
one unit.<br />
ABOUT JURA:<br />
The Swiss company was founded in 1931 by Leo Henzirohs, and has<br />
evolved by constantly innovating and favouring sustainability. The<br />
brand is an international juggernaut, with global and local models<br />
operating in about 50 countries, redefining the very nature of<br />
coffee, tailored service and luxe business offersings all at once.<br />
Inject that Jura luxe brew into your salon today.<br />
For more information visit www.au.jura.com<br />
114 <strong>INSTYLE</strong>
INCOLLECTION<br />
IN THE<br />
NUDE<br />
A NEW NEUTRAL-TONED<br />
GROUP OF IMAGES FROM Z.ONE<br />
CONCEPT, USING MILK_SHAKE,<br />
PRESENT THE NEXT MUST-SEE<br />
LOOK BOOK OF THE SEASON.<br />
The collection is made to showcase<br />
colour that defines shapes from the ideal<br />
basis of nude tones, with an elegant,<br />
classy and neutral overall aesthetic. The<br />
monochromatic hues have an iridescent<br />
nature, with glamorous accents and a<br />
timeless sophistication. Allow them to<br />
inspire you.<br />
CREDITS:<br />
Creative Direction Hair Team:<br />
Andrea Brasola, Paolo Venzo,<br />
z.one concept Education Team<br />
Hair Stylist Team:<br />
Diego Avellini, Carmine Spartano<br />
Hair Colourist Team: Xandra<br />
Pardo, Hugo Ferreira<br />
Session Hairstylist: Nicholas James<br />
Photographer: Kamil Strudzi Nski<br />
Art Direction: Maja Wiszniewska<br />
Fashion Stylist: Riccardo Linarello<br />
Makeup Artist: Mary Cesardi<br />
<strong>INSTYLE</strong> 115
THE EDIT<br />
Craig Smith<br />
AUSTRALIAN HAIR FASHION AWARDS <strong>2019</strong><br />
AUSTRALIAN HAIRDRESSER OF THE YEAR<br />
WINNER, FRUITION OWNER AND DIRECTOR<br />
How would you describe your style aesthetic?<br />
“It’s pretty hard to pin down to be honest and it’s a bit of a melding of<br />
elements of street style, Japanese culture and minimalism.”<br />
Tell us about design influences at Fruition?<br />
“The beauty of Fruition and our team is that we are truly and<br />
unashamedly eclectic. Everyone embraces their own style and the work<br />
that inspires them most, but the thing that will always unite us is design<br />
driven by impeccable skill sets and some great taste. When you have a<br />
group that has harnessed technical ability alongside that elusive thing<br />
you can’t teach, that’s where we like to sit at Fruition.”<br />
Where is your ultimate holiday destination?<br />
“I’m pretty sure it is impossible for me to tire of Japan and it will forever<br />
be the ultimate, but perhaps it’s time to try somewhere I’ve never<br />
been before.”<br />
Pick your poison...<br />
“Wine and Negroni. Preferably not in the same glass.”<br />
What hair product/tool are you loving?<br />
“My Dyson and the entire KEVIN.MURPHY styling range. There are some<br />
seriously good gems in that line-up and the Fruition team and I have<br />
been loving them.”<br />
What piece of clothing or accessory can you not live without?<br />
“Easy. My famed Vans collection.”<br />
Your top travelling tips?<br />
“I find that we all get to travel far less than we would like these days<br />
and it’s always the things that we don’t do that we regret most. So, my<br />
advice is to make the most of your time away, have that adventure or<br />
experience, create those memories and don’t worry so much about the<br />
expense as you might not be back for a while.”<br />
Dream car?<br />
“Cars are my THING! I have a 57 CHEV and a 65 Cadillac, but I always<br />
think there’s room for a few more American classics.”<br />
How do you let loose after a long week?<br />
“The simple things- going for a long drive, hanging with friends and family,<br />
eating and drinking, then doing it all again.”<br />
116 <strong>INSTYLE</strong><br />
What music is currently inspiring you?<br />
“Music makes my day, every day. I would expect a Xmas card from Apple<br />
this year thus was my contribution to their coffers! The Brian Jonestown<br />
Massacre is on high rotation, Connecticut rapper Apathy is in my ears a<br />
lot, as is Amen Dunes.”
WATCH NOW
THE EDIT<br />
Katy Reeve<br />
AUSTRALIAN HAIR FASHION AWARDS NSW<br />
HAIRDRESSER OF THE YEAR AND THE<br />
NATIONAL CREATIVE DIRECTOR OF TONI&GUY<br />
How would you describe your style aesthetic?<br />
“My style aesthetic is gritty, beautiful and honest. My latest<br />
collection, Portobello 1955, for which I was award AHFA NSW<br />
Hairdresser of the Year was a story of the Teddy Girls of the 50s. I<br />
love researching past hair genres and making them current.”<br />
Tell us about design influences on Toni&Guy salons?<br />
“As a global company we definitely draw on our heritage from<br />
London, but it’s important to adapt this to the Australian market. This<br />
year’s focus in on our social media channels. We want to show that<br />
all TONI&GUY salons have their own personalities and aesthetic<br />
that’s relevant to their local area and client base.”<br />
Where is your ultimate holiday destination?<br />
“I spent nearly four months living in Thailand when I was a<br />
backpacker at Railey Beach has some of the best rock climbing<br />
in the world. I could live there, eating, rock climbing and charging<br />
extortionate amounts of money for braids!”<br />
Pick your poison...<br />
“Chips (crisps to the Poms reading) I love them! When I go back<br />
to the UK it’s the first thing I do, get some chips and a Marks &<br />
Spencers sandwich. Yum!”<br />
What hair product/tool are you loving?<br />
“I absolutely love label.m hair products. I’m totally crushing on the<br />
Wax Spray at the moment, I find it versatile and it gives that grungy<br />
feel. I’m also loving my ghd wand.”<br />
What piece of clothing or accessory can you not live without?<br />
“Earrings – I think I’m a bit of a chav deep down, I love a hoop.”<br />
Your top travelling tips?<br />
“I know it’s boring but little or no booze on the plane and also when<br />
you arrive at your destination overseas DO NOT have a nap, get<br />
straight into your new time zone. I never have jet lag.”<br />
Dream car?<br />
“Since I was little, a BMW soft top, I’ve always thought I would have<br />
‘made it’ when I’ve got one. I don’t have one by the way!”<br />
How do you let loose after a long week?<br />
“At home with the kids, I have two boys and I love my home, it’s<br />
my haven. I also love being a soccer mum or riding bikes around<br />
Narrabeen lake followed by coffee and a doughnut .”<br />
118 <strong>INSTYLE</strong><br />
What music is currently inspiring you?<br />
“A Seat at the Table by Solange, she’s super cool and I love her<br />
tone , it soothes me when I’m stressed.”
Discover a world of colour you never<br />
knew was available with<br />
milk_shake creative permanent colour<br />
Introducing the new<br />
COLLECTION<br />
For stockist information, contact your state distributor;<br />
WATCH NOW<br />
QLD + NSW: Conceptual Brands _ 1300 110 032 / SA + NT: Hair Beauty CO-OP _ 1800 635 545<br />
VIC: K.Two & Co _ 0409 596 771 / WA: Ultimate Salon Supplies (08) 9204 2200 / TAS: AJHS 0409 014 070
INHAIR<br />
THE LATEST SALON ARRIVALS<br />
MR MUK Thickening & Texturising Shampoo - 1300 768 264<br />
PERFECT HAIR Charcoal Revitalising Shampoo - 02 9264 1115<br />
HAIR 2 BEAUTY Charcoal Shampoo - 1300 2427 2625<br />
BHAVE Intense Toning Masque Slate - 1300 402 064<br />
L’ORÉAL PROFESSIONNEL Techni Art Trans<br />
Former Texture - 1300 651 991<br />
ALFAPARF MILANO Blend of Many Energizing<br />
Low Shampoo - 03 9336 2088<br />
REDKEN All Soft Mega Shampoo - 1300 651 991<br />
TRICHOVEDIC Luxury Argan Oil Treatment - 02 9489 7776<br />
HERO HAIR Growth Serum - sales@cangro.com.au<br />
ANTI Shine Spray and Everything Shampoo - 0466 966 656<br />
ALTER EGO ITALY Urban Proof Scented Mist - 1800 137 480<br />
2 REASONS Argan Oil Serum - 02 9666 3611<br />
INFUSE MY COLOUR Cobalt Wash - info@my-haircare.com<br />
ALFAPARF MILANO Blend of Many<br />
Extra Strong Gel - 03 9336 2088<br />
120 <strong>INSTYLE</strong>
INHAIR<br />
NOUVELLE Color Glow True Platinum Blonde - 03 9357 5560<br />
TRICHOVEDIC Hair + Scalp Anti Dandruff Shampoo - 02 9489 7776<br />
DE LORENZO Nova Fusion Colour Care<br />
Shampoo Rosewood - 1800 800 347<br />
GOLDWELL Kerasilk Revitalize<br />
Rebalancing Scalp Foundation - 1300 135 722<br />
ELGON Afffixx 37 Prep It - 02 9673 5733<br />
L’ORÉAL PROFESSIONNEL Techni Art Pure Ring<br />
Light Shine Top Coat - 1300 651 991<br />
ELEVEN AUSTRALIA Detangle My Hair<br />
Leave In Spray - 1800 104 204<br />
KMS Moist Repair Anti Breakage Spray - 1300 135 722<br />
TIGI Copyright Custom Complete Maximum<br />
Hold Hairspray - 02 8376 7477<br />
NAK HAIR AUSTRALIA Volume Shampoo - 07 3899 9133<br />
SILKY Technobasic Zero Iron Mousse - 03 9357 5560<br />
CHRISTOPHE ROBIN Purifyng Shampoo with Jujube<br />
Bark Extract - sales@mcmimports.com.au<br />
REDKEN Brews NYC Grooming After Shave Balm - 1300 651 991<br />
JOICO Blonde Life Brilliant Glow Brightening Oil - 1300 764 437<br />
CHRISTOPHE ROBIN Cleansing Purifying Scrub<br />
with Sea Salt - sales@mcmimports.com.au<br />
<strong>INSTYLE</strong> 121
INHAIR<br />
SILKY Technobasic Zero Crystal Serum - 03 9357 5560<br />
GOLDWELL Creative Texture Dry Boost 2 - 1300 135 722<br />
INEBRYA KARYN Deep Shine Shampoo - 1300 789 913<br />
KEVIN.MURPHY Session Spray Flex - 1800 104 204<br />
SCHWARZKOPF PROFESSIONAL BC Bonacure Color Freeze<br />
Micellar Shampoo - 02 9978 0666<br />
REVLON PROFESSIONAL Eksperience Color Protection Hair<br />
Cleanser - 1300 738 776<br />
JOICO Defy Damage Protective Conditioner - 1300 764 437<br />
DE LORENZO Defence Extinguish Thermal Spray<br />
with Argan Oil - 1800 800 347<br />
INFUSE MY COLOUR Gold Wash - info@my-haircare.com<br />
ABYSSIAN Abyssian Oil Hair Mask and Shampoo - 1800 700 510<br />
ANGEL PROFESSIONAL Color Protect Hair Mask - 02 8781 0123<br />
REDKEN Dfrizz Dismiss Oil In Serum - 1300 651 991<br />
WELLA PROFESSIONALS Invigo Blonde Recharge Cool Color<br />
Refreshing Conditioner - 1300 885 002<br />
NAK HAIR AUSTRALIA Sea Salt Mist - 07 3899 9133<br />
122 <strong>INSTYLE</strong>
Kelly,<br />
can you<br />
handle this?<br />
Michelle,<br />
can you<br />
handle this?<br />
Beyoncé,<br />
can you<br />
handle this?<br />
I don’t think you can handle this... *<br />
- Destiny’s Child, Bootylicious<br />
* Excellent Edges do not have any association with Beyoncé, Destiny's Child or any other Bootylicious mega star.<br />
We're just here for the Becky's with the good hair...and are happy knowing you now have this song stuck in your head. Love you Bey!<br />
STAND<br />
H111<br />
Beat us at Rock, Paper, Scissors<br />
to receive 10% off your scissor purchase<br />
at Hair Expo, 8 - 10 <strong>June</strong> <strong>2019</strong>.<br />
SERIOUS ABOUT SCISSORS ...and not much else<br />
WATCH NOW
INHAIR<br />
FANOLA No Yellow Shampoo - 1300 789 913<br />
ALTERNA Caviar Anti-Aging Perfect Texture Spray - 02 9978 0666<br />
FAVE4 Beyond Big Shampoo - 02 9666 3611<br />
SCHWARZKOPF PROFESSIONAL BC Bonacure Hyaluronic Moisture<br />
Kick Conditioner - 02 9978 0666<br />
PUREOLOGY Strength Cure Best Blonde - 1300 651 991<br />
REVLON PROFESSIONAL Eksperience Hydro Nutritive No Split<br />
Ends Shine Serum - 1300 738 776<br />
REF STOCKHOM SWEDEN Intense<br />
Hydrate Conditioner - 03 9553 2142<br />
AVEDA Rinseless Refresh Micellar<br />
Hair & Scalp Refresher - 1800 061 326<br />
TIGI Copyright Custom Complete Moisture Shampoo - 02 8376 7477<br />
ANGEL PROFESSIONAL Dual Repair Shampoo - 02 8781 0123w<br />
NATURAL LOOK Purify Hair & Scalp Conditioner - 08 8300 1999<br />
GOLDWELL Curly Twist Surf Oil 2 and Ultra Volume Dust Up 2<br />
1300 135 722<br />
KÉRASTASE Blond Absolu Anti-Brass Purple Shampoo and Anti-<br />
Brass Blonde Perfecting Purple Masque - 1300 760 556<br />
124 <strong>INSTYLE</strong>
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eugeneperma-professionnel.com<br />
10 rue James Watt- Bât. C/D- 93200 SAINT-DENIS – France<br />
EKI is the official Australian distributor of T Arimino, . + 33 (0)1 Eugene 55 84 Perma 60 00and Shiseido Professional Hair Products.<br />
For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au<br />
Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au<br />
Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia<br />
Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia
NAK NEWS<br />
NAK IS A BRAND THAT HAS A LOT TO TALK ABOUT IN <strong>2019</strong>, WITH A NEW DIGITAL PRESENCE,<br />
RELAUNCHED PRODUCTS, FORMULAS AND PACKAGING AND A REBRANDING OF SORTS. AFTER 15<br />
YEARS, NAK IS A WHOLE NEW ENTITY READY TO BE DISCOVERED.<br />
Welcome the new NAK, its <strong>2019</strong> iteration based<br />
on their commitment to the salon industry,<br />
love of the environment and promise to always<br />
innovate. With the dynamic NAK rebranding<br />
in the news, we had a chat with Phoebe Perry,<br />
the brand’s Digital and PR Executive, Director of Education Robert<br />
Kovacs and Training and Technical Consultant Karen Cash about<br />
the brand’s core values and history, their myriad of activities now<br />
and what’s to come.<br />
<strong>INSTYLE</strong>: Tell us about the beginnings of NAK.<br />
KC: We started NAK fifteen years ago - what an adventure! It was<br />
time to create the brand we had been dreaming of, an Australian<br />
made brand that was salon exclusive. We wanted to create a<br />
brand that could truly help salons be successful.<br />
Salon life is the guiding rhythm and pulse of our brand and<br />
it is our talented team that make it all happen. We absolutely<br />
love what we do. No matter the task we are up for the challenge,<br />
focused on being the best we can be for our salons and the<br />
industry. Partnering with salons into the future is our goal.<br />
Working with them and the stylists to help them achieve success<br />
and reach their own creative goals is our purpose, that’s what<br />
excites us.<br />
<strong>INSTYLE</strong>: What is new for the brand online?<br />
PP: So much! We’ve recently gone through a complete brand<br />
transformation for our NAK Signature range and with that<br />
launched a brand new website! The website features a fun,<br />
clean, modern aesthetic that really reflects our brand message<br />
– ‘beautiful hair for everyone’. It’s easy to navigate with loads of<br />
content to get lost in. Discover the ingredients that make up our<br />
new Vegan Complex, find a nearby stockist or book in for one<br />
of our education classes. Check out our dedicated hub for NAK<br />
branded video content including product teasers, how to’s, new<br />
product launches, styling and education.<br />
We’ve also launched a NAK Hair Profile Quiz; a quick and easy<br />
quiz that will help recommend the best NAK products suited to<br />
your hair needs.<br />
<strong>INSTYLE</strong>: Tell us about the relaunch and rebranding of NAK –<br />
what has changed and why was now the time to do it?<br />
KC: Signature is our much loved and original retail range, created<br />
some fifteen years ago by Carmen and Tony Rigney. However,<br />
being a creative team of beauty aficionados, we are always<br />
dreaming of what’s next. Fifteen years is long time – the market<br />
has changed, packaging has changed and it was time to think<br />
about Signature in a brand new way.<br />
So we set about transforming Signature to meet<br />
the changing needs of today’s consumer, looking for a closer to<br />
nature experience.<br />
We keep a close eye on market trends and each day we receive<br />
calls for vegan products. This helped us to make the decision<br />
to switch from ocean inspired to naturally vegan.<br />
So much has changed, including a lot of details in<br />
the packaging. It’s been a much needed transformation.<br />
The ingredient formulations have been enhanced and enriched<br />
with ethical sourced, fair trade vegan ingredients. Quite simply<br />
we have taken the ocean out and put the earth in.<br />
126 <strong>INSTYLE</strong>
INFEATURE<br />
<strong>INSTYLE</strong>: Explain to us what the products now entail in terms of<br />
formula and aesthetic?<br />
KC: The concept for the aesthetic was to create a streamlined,<br />
modern collection that you would love to showcase in your<br />
bathroom, a style that could cut through the noise with a clear<br />
brand message and elevated shelf presence.<br />
The priority for Signature was to transform Signature products<br />
with ethically sourced fair trade ingredients. Each product<br />
contains our bespoke Naturally Vegan Complex of Coconut, Aloe,<br />
Rice and Pear, accompanied by an abundance of ancient botanic<br />
als and exquisite conditioning actives of baobab, quinoa, indigo,<br />
elderflower and agave, resulting in effortless cleansing, care,<br />
treatment and styling rituals.<br />
<strong>INSTYLE</strong>: Tell us about vegan ethos? How is this incorporated<br />
into the products and why was this important to you?<br />
KC: We believe that the consumer is looking for a closer<br />
to nature experience. They are seeking out plant based cosmetics<br />
and brands that connect with their values. They look for products<br />
that are as natural as can be.<br />
For us creating a vegan collection gives us the opportunity<br />
to provide that style of product - whilst allowing us to tread<br />
more lightly as a company, and take positive steps in caring for<br />
the environment. If we can create beautiful haircare without<br />
animal based ingredients, then why not do so?<br />
<strong>INSTYLE</strong>: What is happening with NAK in terms of events<br />
and education?<br />
RK: We’re excited by the introduction of bespoke education,<br />
inspirational classes, practical hands-on workshops and layers of<br />
new styling and colouring formats. We invite you to continue your<br />
journey of creative learning and join us for a face-to-face seminar<br />
or online education webinar.<br />
We have just launched the second series for NAK Online<br />
Education. The Sessions share all there is to know about the NAK<br />
product portfolio, including the fundamentals of colouring,<br />
science of hair and skin, advanced colour theory, social media,<br />
colour correction, visual merchandising and the Keratin<br />
Smoothing range. Join us online to become a NAK Colour Artist or<br />
Specialist Artist!<br />
The latest trend in creative colouring, NAK Metallics,<br />
illuminates your blonde canvas with precious metal, colour<br />
brilliance, and shimmering metallic shades, creating bold and<br />
brilliant pops of colour, infusing opalescent tones of pink, ash and<br />
aubergine. NAK Metallics is supported by three quick and easy<br />
precious metal foiling techniques.<br />
Our brand new NAK Clay Balayage seminars have opened<br />
nationally with sell-out workshops. At these hands-on classes,<br />
discover three simple paint-on techniques that are effortlessly<br />
adaptable to your salon and client. Delivered in a quick and<br />
easy to understand format, learn correct brush placement,<br />
blending and regrowth techniques to ensure beautiful balayage<br />
colouring results.<br />
For hairdressers interested in being a stylist to the stars, become<br />
a NAKSTAR and join our style team; a chance to experience<br />
session styling behind the scenes. Be involved with TV shows,<br />
photoshoots, editorial styling, educational seminars and<br />
industry fashion events. This opportunity will see you working<br />
shoulder-to-shoulder with award-winning hair stylists and NAK<br />
Hair Educators. <strong>2019</strong> is shaping up to be the best year of NAK<br />
Education yet!<br />
<strong>INSTYLE</strong>: What’s next for NAK Hair?<br />
KC: It’s a bit like renovating a house, you start in one room and<br />
you just keep going. There is always something new and exciting<br />
happening at NAK HQ. Sharing the NAK Hair story with other<br />
like-minded salon warriors across the globe is probably our<br />
next journey as we prepare to launch NAK Hair into several<br />
new countries.<br />
I would say NAK is gathering speed and building momentum.<br />
We are adapting, growing and evolving as a brand to be future<br />
proof, but more importantly we are Australian made and owned,<br />
and authentic as ever.<br />
For more information visit www.nakhair.com.au<br />
<strong>INSTYLE</strong> 127
WATCH NOW
WATCH NOW
INFEATURE<br />
STYLE<br />
STATS<br />
DYSON HOSTED THEIR HAIR<br />
SCIENCE 2.0 EVENT, ADDRESSING<br />
THE SCIENCE BEHIND HAIR,<br />
SCALP AND STYLING NEEDS<br />
DURING WINTER.<br />
Major electricals<br />
conglomerate Dyson once<br />
again paved the way in the<br />
hair industry by educating<br />
on the science behind<br />
their tools, congregating hair legends and<br />
important engineers such as trichologist<br />
and educator, Simone Lee, Dyson Styling<br />
Ambassador and Creative Director of<br />
Wild Life Hair, Jayne Wild, Dyson Senior<br />
Principal Scientist who leads Dyson Hair<br />
Science Research, Rob Smith, and Dyson<br />
Advanced Design Engineer, Robyn Coutts,<br />
to educate in this field. The follow up event<br />
to last year’s science focussed soiree centred<br />
on the personal care category, particularly<br />
as this pertains to upcoming winter, by<br />
sharing significant information about the<br />
brand’s innovative tools and the nature of<br />
hair itself.<br />
“At Dyson, we reinvent and disrupt<br />
ourselves constantly. We transform<br />
every category we enter with radical and<br />
iconic reinventions that work, perform<br />
and look very different. Our approach<br />
to understanding the science of hair is<br />
obsessive - we’re committed to studying<br />
hair from root to tip, how it reacts to stress,<br />
how to keep it looking healthy and how to<br />
style it,” Robyn said.<br />
“With the Dyson Supersonic hair dryer<br />
and Dyson Airwrap styler, thanks to<br />
intelligent heat control, gone are the days of<br />
having to compromise on your hair health<br />
by using extreme heat to style your hair.<br />
Developing products to protect your hair<br />
from extreme heat damage, while providing<br />
you with the ability to create a superior<br />
style, remains paramount to Dyson's<br />
engineers and hair scientists.”<br />
The stats in Dyson’s commitment to the<br />
cause of great hair are evident, including<br />
the fact that the brand has spent over<br />
£75million on R&D to better understand the<br />
science of hair from root to tip. They work<br />
with passionate industry professionals to<br />
132 <strong>INSTYLE</strong><br />
explore hair quality and styling habits,<br />
working with over 424 stylists worldwide.<br />
Many of these collaborators are in our<br />
local industry, elevating their perspective<br />
on how the Dyson tools can work for our<br />
unique community, clients and climate.<br />
The tool’s intelligent heat control has<br />
made it beloved amongst stylists, with its<br />
professional focus also ensuring it’s light in<br />
the hand and engineered for balance. As the<br />
brand continues to innovate, their Dyson<br />
Airwrap styler is engineered to create<br />
curls, waves and smooth blow-dry finishes<br />
without extreme heat.<br />
“People want more than ever to have<br />
healthy looking hair. According to a study<br />
conducted by The Georgia Institute Of<br />
Technology, 52 per cent of selfies taken are<br />
about appearance and another study by<br />
Now Sourcing and Frames Direct reveals<br />
an average millennial is expected to take<br />
25,000 selfies during their lifetime,”<br />
Simone said.<br />
“I find hair and scalp dryness to be<br />
a very common issue for people that I<br />
consult for, especially during seasonal<br />
changes,” she said. “The impact of extreme<br />
heat can cause irreversible damage to<br />
hair such as hair becoming very dry, dull<br />
and brittle. Extreme heat can also create<br />
scalp dehydration problems too. What I<br />
love about the Dyson Supersonic hair<br />
dryer is its sophisticated advanced air<br />
and Intelligent heat control temperature<br />
regulation technology. This feature helps<br />
to maintain hair health during and<br />
after styling.<br />
"With Dyson, I find the evenly dispersed<br />
air flow assists with providing consistent<br />
styling results for my clients and makes it<br />
easier to smooth hair cuticles, giving hair a<br />
healthier, shinier appearance.”<br />
The Airwrap styler also aids in the issue<br />
of extreme heat damage by allowing for<br />
drying and styling simultaneously, which<br />
saves time and avoids unnecessary extreme<br />
heat damage. This is important for hair<br />
that is constantly fighting for quality in the<br />
colder months.<br />
“Hair is pretty robust, but during winter<br />
the movement between the cold outdoors<br />
and the heated inside, hair is constantly<br />
trying to get back to equilibrium,” Rob said.<br />
“Water from the air will be absorbing into<br />
and desorbing out of hair as the humidity<br />
changes and this can really affect style and<br />
style retention.”<br />
The science behind hair, hair innovation<br />
and hair health and styling continues to<br />
be paramount, as Dyson does the work to<br />
explain what your clients need this season.<br />
Stay on the right side of the stats with a<br />
Dyson tool in hand.<br />
For more information visit www.shop.<br />
dyson.com.au/hair-care
INFEATURE<br />
HAND ME THE<br />
BRUSH<br />
FUDGE PROFESSIONAL’S HEADPAINT<br />
PROFESSIONAL COLOUR SYSTEM OFFERS DUAL<br />
CAPABILITIES OF BRIGHTER COLOUR WITH A<br />
CLEANER LIFT, OFFERING UNLIMITED COLOUR<br />
POTENTIAL IN ONE TRULY INTEGRATED<br />
PERMANENT AND DEMI-PERMANENT<br />
PORTFOLIO. CHECK OUT WHAT’S NEW IN THIS<br />
EVER-EXPANDING RANGE.<br />
Headpaint, from the geniuses at Fudge Professional,<br />
is the kind of colour technology that makes you<br />
appreciate 21st centuries advances. In a diverse<br />
range of colours, toners, developers and more, the<br />
formulas allow for thousands of colour-correcting<br />
micro-droplets to give up to 100 per cent grey coverage and<br />
maintain shade integrity and vibrancy between salon visits for<br />
up to 30 shampoos. The technology is built on the brand’s Triple<br />
Conditioning Complex, with naturally derived ingredients that<br />
amount to body, texture and shine in the hair.<br />
The unique ingredients list is comprised of Hydrolysed Rice<br />
Proteins, which are miniature molecules that replenish proteins<br />
and build volume right into the hair’s cortex, as well as Wheat<br />
Germ Oil for Vitamin E, extreme moisture and a soothing solution<br />
to the scalp during colouring. Limnanthes Alba Seed Oil completes<br />
the trilogy, creating a protective barrier on the hair to prevent<br />
dehydration, rejuvenate the vibrancy of colour and replenish the<br />
hair’s softness and shine.<br />
From a colour wheel perspective, the expansive range has<br />
the full sphere covered. Commercially, the range allows for<br />
blondes in every permutation, with Purple Viola Tricolor Flower<br />
for iridescent shine in bright blondes, champagnes, golds and<br />
ash tones. The colour can also create varied rich reds, imbued<br />
with antioxidant-rich Pomegranate Oil to neutralise proteindestroying<br />
free radicals, for lower porosity and lessened colour<br />
fade in the creation of coppers and radiant reds. Brunette lovers<br />
can also find deep hues, with Sage Extract in these colours<br />
stimulating hair growth and maintaining the richness of these<br />
warm tones.<br />
The Headpaint technology offers ever component to make<br />
application more efficient, master every step in the colour service<br />
and suit the professional hairdresser. The Headpaint Crème<br />
Base features botanical conditioning extracts to nourish the<br />
hair through development, with mallow enhancing moisture<br />
and leading to an optimal colour deposit. The range’s Catalyst<br />
Developer has a moisturising oil complex to further hydrate the<br />
hair and aid in colour penetration, for an accurate colour lift,<br />
deposit and balance. The Colour Pigments themselves are uniquely<br />
blended to reflect the true tonal spectrum, with technology that<br />
ensures shine, longevity and clarity.<br />
In terms of Headpaint’s capacity for a brighter lift, new products<br />
in their Ultra High Lift shades bring the range’s total to five hues<br />
of Cool Champagne, Rose Gold, Pearl Violet, Ultra Light Ash<br />
Blonde and Ultra Light Natural Blonde. The shades are enriched<br />
with Vitamin E and PRISM-Plex Technology that lift up to five<br />
levels and offer clear, crisp colour. The PRISM-Plex Technology<br />
contains amino acids which form a flexible polymer that adheres<br />
to the hair, filling cavities and protecting cuticles for smoother<br />
colour, while Vitamin E ensures optimal condition.<br />
Fudge Professional had added new Gel Toner shades to their<br />
already long list of products in this area, with Pale Platinum,<br />
Petal Rose and Natural Nude joining the fold. These toners offer<br />
up to 85 per cent more shine, and are free from ammonia, PPD<br />
and parabens for healthy colour. The tools are enriched with<br />
calming Calendula flower extract to soothe the scalp after bleach<br />
application, and are intermixable with the core Headpaint range<br />
for total creativity and glossy hues.<br />
In the ever-expanding Headpaint portfolio, the brand has also<br />
added the all-new Clean Blonde Speed+, a pioneering Violet Luxe<br />
Lightener that lifts up to seven levels with conditioning properties<br />
as well. The product is formulated with Mineral Oil, Baobab Oil<br />
and MEA instead of ammonia for a tingle-free, fume-free and<br />
strengthening lift option. Speed+ adds to this brand’s lifting army,<br />
which also consists of Speed, a powder lightener that offers quick<br />
development and lifting, Speed 2, a crème lightener in a smooth<br />
formula for on scalp lightening, and the gentle crème peroxide<br />
range of Catalyst Crème Developers. This collection contains five<br />
developer strengths that minimise damage, protect the scalp and<br />
deliver definitive deposit and optimum lift.<br />
Headpaint is a dynamic range that continues to expand, break<br />
new colouring ground and inspire hairdressers to be creative with<br />
the right technology that only elevates their skill set. Make sure<br />
these rapidly increasing tools are in your colour arsenal.<br />
For more information visit www.fudgeprofessional.com<br />
<strong>INSTYLE</strong> 133
INFEATURE<br />
WENDY’S<br />
GOT A<br />
GUN<br />
THERE’S A LOT YOU DON’T KNOW ABOUT<br />
WENDY GUNN. HAVING ACHIEVED A<br />
SIGNIFICANT CAREER MILESTONE IN <strong>2019</strong><br />
WINNING THE INTERNATIONAL L’ORÉAL<br />
COLOUR TROPHY AWARD IN PARIS, THERE HAS<br />
BEEN LOT OF MENTAL PREPARATION AND A<br />
ROLLERCOASTER OF A JOURNEY THAT’S LEAD<br />
WENDY TO MAKE AUSTRALIAN HAIRDRESSING<br />
HISTORY, WRITES CAMERON PINE.<br />
You might be wondering about this title, 'Wendy’s Got<br />
a Gun', and its not just because her last name is Gunn.<br />
It’s because metaphorically I don’t think anyone is<br />
more mentally armed to conquer anytghing than<br />
Wendy. Interviewing her again after knowing her<br />
for 15 years – we met an <strong>INSTYLE</strong> round table in 2004 and I have<br />
shared hotel rooms in LA, houses in her hometown of Brisbane<br />
and everything in between - what I didn’t know was that among<br />
her life of hairdressing and working Saturdays in salons in the 70s<br />
and 80s she made a lot of coin selling chocolate moulds through<br />
telesales. She even took home a whopping $48,000 in three<br />
days at the Brisbane ECCA selling ‘Wendy’s bag of handmade<br />
chocolates’. Turning over $100,000 a year in the 80s on a side<br />
business is no small feat, but after really sitting down with<br />
Wendy you’ll soon learn that winning an international award and<br />
running a successful salon is no matter of luck.<br />
Back at the time, Wendy was a guest of our round table line up<br />
and one of the questions was asked that if you could do anything<br />
to your salon or business what would it be? Wendy’s answer at the<br />
time, as crazy as it sounded was, “I’d build a hydrotherapy pool<br />
at the back of the salon for all of the staff to use to help us stay<br />
healthy and create a salon retreat.” The funny thing is, she actually<br />
did this some seven odd years later.<br />
One thing you need to know about Wendy is that if she says she<br />
is going to do it, she will. She writes it down areads these goals<br />
daily – all part of the strong mental preparation she embarked on<br />
before she won both L'Oréal Professionnel Colour Trophy Australia<br />
and Global. This is testament to the fact that it’s just as much about<br />
mental preparation and confidence as it is about technical skill.<br />
Wendy has always had an inquisitive mind and an<br />
entrepreneurial element to her mindset.<br />
“Colour Trophy is about commercial work, it’s not about<br />
impressing your peers, for me it’s about impressing your clients<br />
and your future clients. The clients you’ve had for many years<br />
are genuinely happy that you’ve achieved such an award and feel<br />
really validated that they are coming to someone that has reached<br />
that,” she said.<br />
But despite this, for Wendy it’s so much more than personal<br />
validation or a business advantage, it’s a reflection of who she is<br />
as a person and how she’s lived her life – with true conviction and<br />
no regrets.<br />
Wendy grew up in Ballarat with her mum and dad at a time<br />
in the 50s when her mum would go to the salon twice a week.<br />
At a young age she wanted to be a nurse but her father didn’t<br />
really approve of that, he thought it would make her too ‘hard’<br />
as a person. Ironically Wendy’s journey on her own raising three<br />
children after a relationship split meant she always has been, and<br />
still is, as tough as nails, but with a massive soft spot for comedic<br />
connection and creativity.<br />
Wendy had one of those walking dolls as a kid and used to spray<br />
the dolls hair pink. Fittingly, it was a soft pink colour blend that<br />
won her the international award in <strong>2019</strong>, showing the years of<br />
mental and physical preparation.<br />
“I believe that if you are not interested in growing as a person<br />
you’re not interesting, so being passionate about my life day by<br />
day is very important,” Wendy said.<br />
“I always try to have something new to look forward to and I try<br />
to plan the same for my clients. For me it’s about having the end<br />
goal in sight and not to be just about reaching the top but to enjoy<br />
the journey,” she said.<br />
Wendy went and worked on cruise ships at 20 and has always<br />
had an inquisition for something more. She sailed through New<br />
134 <strong>INSTYLE</strong>
INFEATURE<br />
Guinea and saw a job advertised so decided<br />
to stay and work at a salon in Rabaul<br />
– holding her down has always been a<br />
challenge for those closest to her.<br />
Wendy then went to Melbourne and<br />
worked at a Malvern salon. It was where<br />
she decided to stay with her then husband,<br />
who was a lawyer, before she had a family<br />
phase where she didn’t want to work<br />
Saturdays and applied for a job at L'Oréal.<br />
Wendy was then put on as a trainer to<br />
introduce Kérastase Australia wide.<br />
In those days it was difficult to work<br />
for a company if you were pregnant so<br />
while Wendy was having her children, she<br />
opened a salon in Brighton in Melbourne<br />
– ‘Hair Design by Wendy Clark’. However<br />
only a few years later the salon burnt down<br />
due to a fire at the pizza place next door, so<br />
Wendy started doing hair at home. “I had<br />
people queueing up down the street and, as<br />
you can imagine, business was amazing in<br />
those days without many of the overheads<br />
we have now,” Wendy said.<br />
Wendy then apprehensively moved<br />
to Brisbane for her husband’s work<br />
and still did salon work on Saturdays<br />
to keep her relevance.<br />
“I was always very particular<br />
about keeping up salon work. It<br />
inspires me and I still do love working<br />
on the floor 5 days a week,” she said.<br />
What you don't expect is that Wendy<br />
juggled a chocolate making business and<br />
designing and manufacturing chocolate<br />
moulds in all sorts of shapes and sizes.<br />
In the days where TV shopping was a<br />
new craze, it was an easy way to make a<br />
quick sale.<br />
But it wasn’t all smooth sailing, Wendy<br />
partnered with a telemarketing product<br />
company that sold over $100,000 worth of<br />
her stock and didn’t give her the money.<br />
She also cites this time as the downfall of<br />
her marriage but she always found a way<br />
to rebuild.<br />
“I used to have a semi-trailer pull up<br />
at my house with palets of stock – I’d<br />
even run chocolate making classes from<br />
my home while I had kids. If we had the<br />
internet back then I would have been a<br />
multi-millionaire,” Wendy said.<br />
“It was all mail order and I had trouble<br />
keeping up with it. We were talking big<br />
bickies for the time,” she said.<br />
Every Saturday when Wendy would be<br />
working in the salon she said people would<br />
come in and ask her were her children<br />
were. “There was a real stigma that if you<br />
had children you shouldn’t be working on<br />
a Saturday, but for me hair always had to<br />
be part of my life,” she said.<br />
“I’m very driven. When I left Paris<br />
a few months ago I left my ‘not good<br />
enough’ there.”<br />
It’s little wonder Wendy an write a book<br />
for whatever she puts her mind to, ‘Wendy<br />
Clark’s Book of Chocolate Making’ was<br />
released all while she was single with three<br />
children and left carless. She’d put the<br />
salon towels on her bike and ride to and<br />
from work with them.<br />
Wendy’s direct personality and dry<br />
sense of humour is one of the thing’s you’ll<br />
love about her. Always willing to have<br />
a laugh, she can come across as tough<br />
and perhaps too blunt for some, but get<br />
to know Wendy and its one of her most<br />
celebrated qualities.<br />
Wendy has always moved through life<br />
with a fierce sense of independence. In<br />
the 90s she worked for cult salon brand<br />
Artec – at the helm of the Queensland<br />
distributorship before it was sold to<br />
L'Oréal. She’s had business partners who<br />
“I’m very driven. When I left<br />
Paris a few months ago I left<br />
my ‘not good enough’ there.”<br />
haven’t always done the right thing by<br />
her but as Wendy so intently said, “Karma<br />
has a way of dealing with them. If you get<br />
greedy when it comes to money you burn<br />
off all the good relationships,” she said.<br />
After huge rents in a Kedron shopping<br />
centre Wendy really wanted to be her own<br />
landlord. She decided it was her next goal<br />
and she found a house for her salon the<br />
next day. We are now talking early 2000s<br />
and while Wendy admits she really didn’t<br />
have the money to buy it, she managed to<br />
make an offer.<br />
Wendy’s current salon INK for Hair<br />
in Newmarkethas just five staff and is a<br />
dreamy Art Deco Home with a front yard<br />
that clients just love going to.<br />
“If you have a goal in sight you must<br />
write it down to make it happen. I started<br />
telling my clients I was going to Paris and<br />
was going to win colour trophy – it's OK if I<br />
don’t win but I really want to win. A client<br />
gave me a bottle of champagne signed by a<br />
racing car driver that said, ‘celebrate your<br />
next victory’, so I bought a chalkboard<br />
and wrote that I was going to win colour<br />
trophy on it."<br />
The loyalist has been with L'Oréal<br />
Professionnel since she opened the<br />
Newmarket salon. “I cheated on them a<br />
few times and used a cheaper brand, but<br />
it always showed. Whenever I use L'Oréal<br />
Professionnel my business grows because<br />
of the quality of the colour, the support<br />
and the conferences that all make a big<br />
difference,” she said.<br />
Achieving is also about work ethic, and<br />
not just while you’re working. Wendy had<br />
a week’s holiday before Colour Trophy to<br />
mentally prepare. Despite the preparation<br />
and confidence, for a long time, Wendy<br />
thought she wasn’t good enough but<br />
she’ll never forget that feeling on stage.<br />
“Winning the Australian trophy was<br />
all I needed but to take it globally was<br />
a completely euphoric feeling. I finally<br />
understood what dancing for joy is. I was<br />
dancing on stage."<br />
Wendy blew a kiss to the Australians<br />
but felt so much camerarderie like she was<br />
representing all the other hairdressers.<br />
“It wasn’t about me . It was being proud<br />
to be a hairdresser. What has driven<br />
me for so many years are all the people<br />
that have said. ‘You’re just a<br />
hairdresser'."<br />
The salon has no doubt<br />
been busy since the award but<br />
Wendy says you attract a lot of<br />
crazies too. People that aren’t<br />
happy wherever they go and<br />
expect you to be a magician.<br />
“I’m not a magician and I’m very wary of<br />
someone that criticises other hairdressers<br />
- a lot of people aren’t being responsible<br />
for the choices they are making with their<br />
hair,” she said.<br />
“We need to see the potential in the<br />
juniors that we have. I’ve got the best team<br />
that I’ve ever had with just five of us. They<br />
are passionate, have a great work ethic<br />
and I won’t listen to the millennial stigma<br />
because at the end of the day they are just<br />
people and they are amazing and I wasn’t<br />
to spend the next few years grooming<br />
them, training them and sharing as much<br />
knowledge as I can.”<br />
Having never been bought so many<br />
bottles of French champagne and with a<br />
fun loving attitude towards the award,<br />
it may be her last Colour Trophy, but<br />
she’s certainly nowhere near dropping<br />
the scissors and colour brush. “I’ve only<br />
just begun.”<br />
“The legacy I’d like to leave is that<br />
regardless of anything is that you just have<br />
to believe in yourself. Check in on your<br />
self-talk. I had to really truly believe in<br />
myself day by day.”<br />
Two years ago Wendy was spending time<br />
in the South of France painting. Whatever<br />
she's doing or wherever you’ll find her, she<br />
always finds her feet.<br />
<strong>INSTYLE</strong> 135
INFEATURE<br />
NATURAL<br />
WORLD<br />
WHEN IT COMES TO NATULIQUE, IT’S<br />
MORE THAN A BRAND. IT’S A PHILOSOPHY,<br />
FAMILY AND COMMUNITY – SAYS AUSSIE<br />
HAIR HERO BRYAN THOMSON-DIPALMA,<br />
WHOSE RELATIONSHIP WITH THE BRAND<br />
SUITS A LIFESTYLE, LOCALE AND MENTALITY<br />
DEDICATED TO WELLNESS.<br />
Bryan Thomson-Dipalma is one of Australian hair’s most<br />
celebrated returned exports, as a Hair Expo Colourist of<br />
the Year, international TV, film and fashion hairdresser<br />
and salon owner. In <strong>2019</strong>, he, his husband and his son<br />
have left the bustling streets of New York to live in sunny<br />
Tasmania, with an enshrined philosophy of natural health and<br />
wellness, a major facet of his partnership with Natulique.<br />
Bryan’s career in hair began in Brisbane and quickly moved<br />
to Sydney, where his apprenticeship led to salon ownership and<br />
work in the glamourous backstage settings of major entertainment<br />
productions, first in Sydney, then in New York. Throughout this<br />
journey, Bryan’s talent and many international connections and<br />
collaborations catapulted his career, but his core ethos and values<br />
geared towards health and wellness remained omnipresent.<br />
“ I was involved in my own personal wellness, I used more natural<br />
products in my life with organic food and practiced meditation so<br />
I ended up learning more about herbalism, I did a clinical training<br />
program in the US, and that made me always curious about including<br />
that part of my life in my professional life,” he said. “There weren’t<br />
really a lot of products at that time that were focusing on improving<br />
in that area, especially hair colour products, that would deliver the<br />
results that clients and hairdressers were looking for.”<br />
These values led him to two important discoveries that would<br />
change his personal and professional life. First, a visit to see a family<br />
member in Tasmania altered his path irrevocably, sparking a move<br />
from frenetic New York to the calm shores of Tasmania, defined by its<br />
greenery, fresh air and community spirit.<br />
“It’s been an incredible experience for us to move here because<br />
while it was a huge undertaking it was kind of like Tasmania opened<br />
up its arms and welcomed us and we’ve had an incredibly easy<br />
landing here,” he continued. “There are a lot of people from all over<br />
the world living here for the same reasons we’re living here – clean<br />
air, clean water – so I find using a product that has that philosophy in<br />
the creation of the product is a perfect marriage.”<br />
Now that Bryan’s life could be entirely dedicated to his passion for<br />
wellness, his need for hair products that suited this mindset in both<br />
his own salon and his creative work equally required this natural<br />
stance. A former apprentice, whose passion for the environment<br />
he had inspired himself, introduced him to the brand, lauding<br />
the products for their capacity to cater to and satisfy clients and<br />
hairdressers in a natural way.<br />
“I’ve been working with Natulique because they really fulfill the<br />
criteria of the products I’m looking to work with in my life,” Bryan<br />
confirmed. “It’s much healthier for me as a hairdresser to not have<br />
the exposure to chemicals.”<br />
Bryan heralds Natulique for its high production standards, family<br />
values and desire to create a real community of likeminded people,<br />
connected by more than hair, that he has found right in Tasmania.<br />
“I have been working with thebrand and they have a very<br />
interesting philosophy that they’re a family, the founders of the<br />
company are husband and wife so it is a real family,” he said. “I have<br />
met with other hairdressers since I’ve been here who are using the<br />
product, they’re small salon owners or individuals. Everyone gets<br />
together and exchanges ideas about health and wellness.”<br />
Bryan continues to use the product in his ever-growing creative<br />
work and salon services, with a particular penchant for the brand’s<br />
sun and heat protector products – a particular necessity in Tasmania<br />
- as well as the Moroccan Argan Oil for finishing hair, with a<br />
handy dose of Vitamin E. The Colour Shield shampoo also proves<br />
important in maintaining and caring for colour within the elements.<br />
He continues work on TV sets and for local music artists, joining<br />
Tasmania’s thriving creative hub as another talented cog in the<br />
artistic bubble. Beyond this product use, he can provide a mentorship<br />
role to younger hairdressers, passionate about the environment and<br />
following in Bryan’s footsteps to treat it with kindness.<br />
“A lot of young people seem to really be embracing a change<br />
towards healthier products, people are becoming vegan and<br />
becoming conscious of how products are sourced and if products are<br />
sustainable,” he said. “The ground swell is coming from millennials.<br />
I see our role as hairdressers as influencers because we have<br />
intimate relationships with clients. We naturally educate people<br />
about products.”<br />
“The industry is really changing,” he concluded. “It’s not so much<br />
about trends in fashion, it’s about wellness and work life balance,<br />
they’re very popular topics for people.”<br />
With the skills, experience, products and true passion backing<br />
his significant role in the worlds of hair, health and wellness,<br />
Bryan continues to be a thinker and an innovator to embolden<br />
the movement.<br />
For more information visit www.natulique.com.au<br />
136 <strong>INSTYLE</strong>
INBEAUTY<br />
Viva glam 25<br />
Supermodel Winnie Harlow has recreated the iconic MAC<br />
#VivaGlam campaign, first launched in 1994. To celebrate,<br />
the cult makeup brand has created a limited-edition<br />
Viva Glam 25th anniversary lipstick in the original shade,<br />
as well as Viva Glam II Lipstick and Viva Glam III Lipstick.<br />
In Australia, MAC has raised almost $10 million for people<br />
living with or affected by HIV/AIDS that has been donated<br />
to local organisations such as The Sydney Children’s<br />
Hospital, Positive Life NSW, Victorian AIDS Council, Bobby<br />
Goldsmith Fund and the Western Australian AIDS Council.<br />
www.maccosmetics.com.au<br />
Beauty<br />
NEWS<br />
Beauty boost<br />
One of Australia’s leading beauty supplements<br />
brand, Beauty Boosters (BB), celebrated their<br />
official launch into Myer with a fun, interactive party.<br />
Guests were transported in BB branded limousines<br />
and greeted at BB headquarters with collagen<br />
infused cocktails. Media and influencers were<br />
treated to signature waves by Natalie Anne Hair,<br />
express facials by Le Skin Code and the perfect ‘no<br />
makeup’ look touch-up by Alarna Taylor Makeup.<br />
www.beautyboosters.com.au<br />
Smiles on<br />
trend<br />
One of the best accessories on<br />
show at Mercedes Benz Fashion<br />
Week Australia was a confident<br />
smile. Plenty were on show at<br />
the Invisalign Smile Exhibition,<br />
which featured seven images<br />
that were shot and produced by<br />
Sarah Ellen. Models and media<br />
were treated to a gallery-style<br />
experience with each image<br />
hung from the roof for attendees<br />
to view. www.invisalign.com.au<br />
Photography by Emily Abay, Hair<br />
by Matrix Collective Competition<br />
Winners, Styling by Ella Murphy,<br />
Makeup by Ash Carpenter<br />
Skincare finder<br />
Plastic surgeon to the stars Dr Chris Moss, and his<br />
wife Andrea, launched Liberty Belle Rx skincare<br />
range in November. They have now created the<br />
ultimate online skincare finder to help customers<br />
find the best skincare regime or product tailored<br />
for them. It takes just under two minutes before<br />
a personalised regime is emailed directly to a<br />
customer’s inbox. www.libertybelle.com.au/libertybelle-rx/skincare-finder<br />
Deep clean<br />
Manicare announced their first<br />
foray into smart skincare tech<br />
with the launch of the Manicare<br />
Sonic Mini Rechargeable Facial<br />
Cleansing Brush. Using sonic<br />
vibration, the USB rechargeable<br />
mini cleansing device cleans skin<br />
deeply but gently with the option<br />
of three replacement heads:<br />
sensitive brush, exfoliating brush<br />
and facial massage brush.<br />
www.manicare.com.au<br />
<strong>INSTYLE</strong> 137
INBEAUTY<br />
Intense<br />
HYDRATION<br />
Keep skin plump, smooth and hydrated during<br />
the colder months with these hyaluronic acids<br />
138 <strong>INSTYLE</strong><br />
DERMAVIDUALS Hyaluronc Acid Concentrate - 02 9960 1300<br />
MEDIK8 Hydra B5 Intense - 1800 242 011<br />
ELLA BACHÉ Hydra Hyaluronic cellular Serum - 1800 789 234<br />
SKINBETTER SCIENCE AlphaRet Overnight Cream Face - 1800 648 851<br />
O COSMEDICS Hydra Plus Sleep In Mask - 02 9712 8188<br />
MESOESTETIC ha densimatrix - 1800 242 011<br />
LA MAV Ultra Hydration Hyaluroinc Acid Hydra Max Serum - 1300 052 628<br />
IMAGE SKINCARE Ageless Total Pure Hyaluronic Filler - 1800 625 387<br />
PCA SKIN Hyaluronic Acid Boosting Serum - 1800 648 851<br />
ASPECT Dr Hyaluronic Serum - 1800 648 851<br />
ENVIRON HA Intensive Hydrating Serum - 1300 888 708<br />
ALPHA-H Hyaluronic 8 - 1800 659 777
INBEAUTY<br />
LIVING Coral<br />
Stay on trend with Pantone’s Colour of the Year<br />
with these coral coloured cosmetics<br />
CLARINS Moisturizing Long wearing Two Toned Lipstick Coral Gradation - 1800 861 888<br />
CURTIS COLLECTION Mineral Shimmer Blush Coral Queen - 03 9421 5577<br />
MARC JACOBS Lip Crème Core Cora - 02 8880 9446<br />
CHARLOTTE TILBURY Kissing Coachella Coral - 0011 44 01202 629527<br />
O COSMEDICS Rose Luminising Drops - 02 9712 8188<br />
RAWW Pomegranate Crush Blush - 03 8544 8000<br />
YOUNGBLOOD Crushed Mineral Blush - 1800 625 387<br />
INIKA Organic Certified Organic Lip Glaze Coral - 03 8544 8000<br />
SISLEY Phyto Lip Delight 3 #sweet - 1300 780 800<br />
JANE IREDALE PureGloss Lip Gloss Spice Peach - 1300 850 008<br />
L’OCCITANE Rose Eau De Toilette - 1300 752 764<br />
SANTÈ Makeup Remover Coral - 1800 222 540<br />
<strong>INSTYLE</strong> 139
FESTIVAL STYLE<br />
ghd have captured the festival spirit with kaleidoscopic hues and plenty of shine in the<br />
all-new ghd Festival collection. The range is headlined by the ghd platinum+ styler, ghd<br />
gold styler and ghd air hairdryer. These beloved tools and their packages have been<br />
dusted in bold rainbow hues, soft and dreamy pastel tones, metallic sheens and bright,<br />
multi-coloured accents to adopt the festival spirit entirely. Visit www.ghdhair.com/au<br />
POPUP<br />
Welcome the new and limited edition<br />
Black Popup from Glide Hair Tools, a new<br />
foils product that offers their signature<br />
sheets, with ten extra per box, as an<br />
extension of their ground breaking<br />
original Popup foils. The full 210 sheet<br />
box has embossed non-slip, single sheets<br />
with a lip, in chic black, to make work<br />
speedy and efficient for hairdressers.<br />
Visit www.glidehairtools.com.au<br />
PADDLE BRUSH<br />
Aveda’s new Mini<br />
Paddle Brush offers<br />
a smaller version<br />
of the brand’s<br />
iconic Wooden<br />
Paddle Brush, with a<br />
lightweight design<br />
and extended bristles<br />
for easy detangling<br />
and styling. The<br />
packaging is made<br />
from sustainably sourced<br />
wood and constructed<br />
of 100 per cent postconsumer<br />
recycled PET,<br />
while the insert has paper<br />
printed with soy ink. The<br />
sustainable brush is an<br />
ideal travel took to add to<br />
your kit. Visit www.aveda.com.au<br />
The latest<br />
tools,<br />
terms and<br />
technology<br />
PEGASUS<br />
Dateline Imports P/L has a new import in<br />
its mix, so you can welcome the Pegasus<br />
range of combs to Australia and New<br />
Zealand. Importantly, the tools are made<br />
from 100 per cent hard rubber and<br />
Flexinite Technology and offer seamless<br />
teeth and rounded edges. The range<br />
includes five tail combs with various sized<br />
teeth and tail materials, four cutting and<br />
styling combs, three barbering combs,<br />
a basin comb and four moustache and<br />
beard combs. Visit www.datelinecity.com<br />
BALAYAGE BLEACH<br />
Robert de Soto has just released three<br />
new Balayage Powder Bleach formulas<br />
in blue, purple and white, offering<br />
specialised formulations to aid freehand<br />
colouring techniques. The products are<br />
clay based for silky consistency and ease<br />
of application, with the different shades<br />
catering to every hair tone. Visit<br />
www.datelinecity.com<br />
VALENCIA<br />
The Valencia Shampoo<br />
Unit comes in chic black<br />
upholstery to suit any<br />
salon look, with the<br />
choice of a black or<br />
white basin to complete<br />
the aesthetic. The<br />
chair has an electric<br />
adjustable leg rest and<br />
an electric adjustable<br />
height. Always putting<br />
the salon front of mind,<br />
the technology is fitted<br />
with Australian approved<br />
tapware, and for the<br />
total luxe of your clients<br />
the chair can even lie<br />
completely flat. Visit<br />
www.joiken.com.au
INFEATURE<br />
THE<br />
TERRY<br />
TOUCH<br />
TERRY HAWKINS IS THE ICONIC<br />
TRANSFORMATIONAL SPEAKER WHO CREATED<br />
THE FLIPMAN AND PITMAN DICHOTOMY IN<br />
THE EARLY 1990S AND CONTINUES TO RECEIVE<br />
STANDING OVATIONS FOR HER HIGHLY<br />
IMMERSIVE PRESENTATIONS. AS <strong>INSTYLE</strong> REAL<br />
TALK’S OPENING KEYNOTE SPEAKER AND<br />
EMCEE,WE CAN’T WAIT TO WELCOME HER TO<br />
AUSTRALIA IN AUGUST.<br />
Terry is an award-winning educator, author, and<br />
formerly Australia’s most booked female speaker.<br />
Having personally trained thousands of hair salon<br />
retailers and stylists over the past thirty years,<br />
ranging from large national chains to a multitude of<br />
independents, Terry has an uncanny knack for the hair category<br />
and what it takes to create success. Her origins as a retail educator,<br />
and the ethos of her keynote address for Real Talk will revolve<br />
around the word empathy. “I was pioneering in the sense that<br />
words and themes that are in vogue today: empathy, compassion,<br />
or more unfortunately referred to as ‘soft skills’; these were<br />
experiences I ignited in the retail training room back in the<br />
early 1990s. Today, there’s nothing soft about them, and they<br />
are considered buzzwords, but to me and our company Progress<br />
Retail, is about real, meaningful connection,” Hawkins said.<br />
“The hair category has the deepest opportunity for a heightened<br />
and more authentic connection.”<br />
However Hawkins would argue, most of the work today<br />
involving compassion training and the likes are very superficial.<br />
“Putting yourself in the other person’s shoes is just the first step of<br />
true empathy; there are additional layers most people never reach,<br />
but as tens of thousands of our alumni that have attended our inperson<br />
training programs would attest to- it is transformational.”<br />
Transformational is a word in heavy use as it relates to Hawkins<br />
and the business she founded in 1989, Progress Retail (formerly<br />
People in Progress). At the age of 28, and with less than $200 to<br />
her name, she was able to sign her first retail training partner, the<br />
iconic Surf Dive N Ski, when it was owned by Tom Tsipris, and at<br />
a point when they only had four stores. The pedigree of Terry’s<br />
partnerships has been impressive, with retail brands like Mecca<br />
Brands, M.J. Bale, Seed Heritage, Camilla and Marc and many<br />
more listed as current clients.<br />
“The hair category has the deepest<br />
opportunity for a heightened and<br />
more authentic connection.”<br />
Recognising the shift in technology and learning, Terry and her<br />
team have added the vital e-learning component, and are scaling<br />
this model throughout the hair category. The largest Price Attack<br />
franchisee, and the Chatters Hair Salons in Canada are currently<br />
in partnership with 24/7 access to Terry’s “HAIR” content.<br />
“We know that the foundations of working in a successful salon<br />
are around sales and service, but the product knowledge and<br />
vendor piece is critical. That is why our learning platform, which<br />
we’ve built all on our own, enables not only the retailer to upload<br />
their own learning content, but the vendors are beginning to jump<br />
on the opportunity. We have a one-stop shop for all things hair<br />
retail that is proving decreases in employee turnover, increased<br />
average sale and conversion rates, and making for more satisfied<br />
customers who are getting their hair needs exceeded.”<br />
Terry resides in Los Angeles with her two children Harison and<br />
Jackson however progress Retail has offices in Sydney and<br />
Chicago, for more information email hello@progressretail.com or<br />
Terry@TerryHawkins.com +1 310.910.3418<br />
142 <strong>INSTYLE</strong>
BEING A TRUE GENTLEMAN<br />
NEVER GOES OUT OF STYLE<br />
Benefits:<br />
• Moisturises and Nourishes giving hair<br />
manageability and skin softness.<br />
• Lubricates, Soothes and Balances skin<br />
reducing irritation, leaving it feeling<br />
strong, soft and healthy.<br />
• Anti-Oxidants offer Protection and<br />
Strengthen the skin and hair reducing<br />
damage, aging and fading.<br />
• Adds Shine and Body.<br />
Achieved with:<br />
• All Natural Ingredients including Argan<br />
Oil, Hemp Seed Oil, Aloe, & Vitamin E<br />
to name a few.<br />
• NO parbens, sulfates, artificial dyes,<br />
phthalates, propylene glycol, or other<br />
harmful ingredients.<br />
• Proudly Vegan and Leaping Bunny<br />
Certified.<br />
WATCH NOW<br />
MARRAKESH FOR MEN DESIGNED FOR THE MAN THAT WANTS TO<br />
LOOK GOOD, FEEL GOOD, SMELL GOOD....... NATURALLY<br />
For further information or for your local distributor please contact<br />
Australian International Industries<br />
Distributor of Colour Placement Systems<br />
Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179<br />
Phone: 03 9764-2833 | www.aii.net.au | Email: info@aii.net.au<br />
follow us on facebook.com/AIIHAIRANDBEAUTY #AIIHAIRBEAUTY
INBUSINESS<br />
BIG<br />
MISTAKES<br />
LISA CONWAY LOOKS<br />
AT BOOSTING LESS<br />
COMMON SERVICES<br />
SUCH AS HAIR-UP<br />
AND SMOKY EYES TO A<br />
WHOLE NEW LEVEL.<br />
What’s holding you back in your salon, clinic or spa<br />
business? You’re working harder than ever, doing a<br />
million hours, yet you’re not seeing the results you’d<br />
hoped for.<br />
You’re probably thinking you need to make a<br />
big change – maybe invest in a glitzy marketing campaign or a<br />
fancy fit-out. What if I told you you’d be wasting your money and<br />
that you’re not alone?<br />
Success comes from what you do every day in your business. And<br />
most salon owners make mistakes every day that contribute to their<br />
unsatisfying business results.<br />
Ready to change it up? Read on, and learn about the seven<br />
most common mistakes salon owners make every day.<br />
Mistake one: You don’t really know your numbers.<br />
I’m fascinated by the creative person’s ability to run a mile when<br />
it comes to learning their business numbers. The truth about your<br />
business is hiding in your numbers – your break-even, your per-client<br />
dollar figure, your retail sales, your re-booking rate, and more.<br />
It’s easier than you think. Once you understand them, your<br />
numbers can tell you so much. Get to know them and see<br />
what happens.<br />
Mistake two: You’re not getting real about waste.<br />
It might be the product certain team members over-use<br />
every time. It might be someone taking too long to complete a<br />
particular service.<br />
Product is money. Time is money. Product wasted here and there,<br />
regular time over-runs – it all adds up and eats away at your bottom<br />
line. Start measuring, setting expectations for your team and<br />
following up.<br />
And don’t forget to lead by example. Your team takes their<br />
queue/s from you. If you’re slapping on product like there’s no<br />
tomorrow or pushing out your client service times, wastefulness<br />
becomes embedded your salon culture. And that will hold you<br />
back big-time.<br />
Mistake three: You don’t have a structure for your salon meetings.<br />
Communication is the channel of change. You need to be<br />
having regular one-on-one meetings with every member of your<br />
team. Why? How else will you transfer your business smarts to them?<br />
Interacting with your team is a two-way process. Give feedback<br />
and ask for feedback. Being on a team that’s kicking goals and<br />
growing is fun. Let your team contribute and be a part of it.<br />
Create a framework for your meetings. Mark them out in the<br />
schedule and don’t let anything get in the way. When your team<br />
knows you value your time with them, they’ll value it, too, and that’s<br />
when the magic happens. Communication is the key to the vault<br />
that will unlock your future.<br />
Mistake four: You don’t have a training framework.<br />
Is your salon training haphazard? The answer to most mishaps<br />
and challenges is that someone lacked the proper training. A clear,<br />
mapped-out training plan, treated as a priority, is crucial to the<br />
success of any salon, clinic or spa.<br />
Understanding who needs what training is just the start. The real<br />
challenge is setting up a training schedule and implementing it.<br />
Your goal should be to have it mapped and scheduled each year<br />
before Santa even comes. This makes ending one year and starting<br />
a brand new one exciting and stress-free.<br />
Mistake five: You work too hard.<br />
Most salon owners are busy being busy. They struggle to say no<br />
and they focus on the wrong thing. Zooming along means they<br />
crash and burn, often hating what they once loved.<br />
You’re often expected to know what you were never taught.<br />
Subsequently, you put your effort into the wrong areas, don’t get<br />
results and then feel like you’ve failed.<br />
Learn what you need to do, when you need to do it and why, so<br />
you can break the cycle of busy being busy and have a life and<br />
business that bring you joy.<br />
Mistake six: You have no systems.<br />
If you don’t have clearly defined systems in place, you need to be<br />
there every minute to sort out the day-to-day drama. No one else<br />
but you has a clue to the processes and protocols, from dealing<br />
with unsatisfied clients to replacing the roll in the EFT machine.<br />
Clearly defining your systems so they’re easy to understand is the<br />
answer. Adopt a focus of ‘fix it once. Slow down long enough to<br />
write up the HOW, WHEN and WHO of the processes in your salon,<br />
clinic or spa.<br />
Systems will set you free. They’ll be the turning point for your<br />
business and for you.<br />
Mistake seven: You over-market to new clients.<br />
Understanding the difference between marketing to a new client<br />
versus nurturing an existing one is key to working smarter and not<br />
harder. If you can only tell me the number of new clients you have,<br />
and not the number you’ve lost, then we have a problem.<br />
If you don’t find out who left and why, you’ll be forever chasing<br />
new ones. The quality of the service you provide keeps clients<br />
happy; happy clients stay. Before you open the front door, make<br />
sure you close the back door first. If you keep losing clients, you’ll<br />
need to keep chasing new ones and that’s an expensive habit to<br />
get into.<br />
For more salon team wisdom, email me at lisa@zingcoach.com.au,<br />
visit my website, find my video tips on YouTube or read my latest<br />
book Your Salon Retail: the no-nonsense, no-hype guide to kickarse<br />
retail in your salon business. www.thezingproject.com.au<br />
144 <strong>INSTYLE</strong>
INBUSINESS<br />
TEXT ME<br />
TIMELY UNCOVER WHY SMS<br />
IS THE UNDERCOVER GAME<br />
CHANGER FOR YOUR BUSINESS.<br />
You can’t run a successful<br />
business without nailing your<br />
communication. How you<br />
communicate with your current<br />
clients and future clients is vital<br />
to your success.<br />
SMS marketing might seem like the poor<br />
cousin in the overall marketing mix, but<br />
it’s time to give this tool the kudos it really<br />
deserves!<br />
When it comes to engagement, SMS<br />
marketing thrashes email, Facebook<br />
and Instagram. It’s a Jack-of-all-trades<br />
marketing tool that can have a positive<br />
impact on your business, your client<br />
experience and your revenue.<br />
99 per cent of the text messages you<br />
send your clients get opened, often within<br />
the first 3 minutes of being received. That’s<br />
a massive increase compared to the open<br />
rate of 33 per cent from your standard email<br />
marketing campaigns.<br />
We live in a digital world where, for better<br />
or for worse, we’re always connected via<br />
our smartphones. On average, people look<br />
at their phones 85 times a day.<br />
The best part? You can have a twoway<br />
conversation with your client straight<br />
from Timely! The client can respond to any<br />
message you’ve sent, and you’ll see their<br />
response in Timely. You can reply and keep<br />
the conversation going, and the whole<br />
chat history will be available in their Timely<br />
account in case you need to reference it in<br />
future.<br />
ELEVATE YOUR BUSINESS<br />
WITH SMS<br />
Use SMS messaging in your business to<br />
• improve efficiency<br />
• reduce no-shows<br />
• create an exceptional client experience<br />
• increase your profit<br />
• maintain your brand/reputation.<br />
Improve efficiency<br />
There’s no extra work for you when you<br />
use SMS to communicate with your clients.<br />
Simply set up automatic appointment<br />
confirmation and reminder messages. You’ll<br />
save yourself a tonne of admin time and<br />
you won’t have to worry about no-shows.<br />
“I’ve saved 1.5 hours per day since joining<br />
Timely - thanks to their online booking and<br />
automatic reminders” - Simone Joy<br />
Create an exceptional client experience<br />
Communicating with clients is a breeze using<br />
SMS messaging. Send texts to remind them of<br />
their upcoming appointments, to thank them<br />
for coming in, and to let them know about<br />
any aftercare instructions. Surprise and<br />
delight your clients by sending them birthday<br />
wishes and discounts too.<br />
“My customers love the SMS texts they<br />
receive as a reminder.” Angela, Strictly<br />
Natural Salon & Cuts<br />
Increase your profit<br />
Maximize your time and your profit by<br />
scheduling automatic client reminder<br />
messages. You can also increase your<br />
bookings by sending text messages to clients<br />
you haven’t seen in a while.<br />
“Timely businesses that use SMS have 28%<br />
less no-shows than those that don’t, which on<br />
average is worth $5,438 every year.”<br />
Protect and maintain your brand<br />
SMS can help build client loyalty. You can<br />
use SMS messaging to ask your clients for<br />
reviews and referrals. Just be authentic and<br />
your clients will be thrilled to hear from you.<br />
You can even use positive reviews in your<br />
business marketing!<br />
THE 3 MUST-HAVE TYPES OF<br />
SMS MESSAGING<br />
Don’t be overwhelmed at the thought of<br />
adding something else to your to do list.<br />
Timely has user-friendly SMS options which<br />
can help reduce no-shows, improve the<br />
client experience, reduce client churn, get<br />
feedback and reviews, and promote your<br />
products and services to increase bookings.<br />
Here are the 3 best ways to use<br />
SMS messaging:<br />
1. Client reminders:<br />
Your clients are busy, which means they don’t<br />
have the time to be checking their calendars<br />
all the time. Sending them friendly reminders<br />
and confirmation messages will make sure<br />
they don’t miss out on the appointment<br />
they’ve been looking forward to!<br />
• SMS confirmation messages<br />
• SMS reminder messages<br />
• One-off messaging<br />
2. Automated marketing:<br />
Automated marketing takes the stress out<br />
of growing your business. Save admin time,<br />
get your business fully booked and provide a<br />
great client experience with these easy-touse<br />
automated marketing tools.<br />
• SMS thank you messages<br />
• SMS aftercare messages<br />
• SMS Review requests<br />
• SMS rebooking messages<br />
• SMS reconnect messages<br />
• SMS Request referral<br />
3. Campaign marketing coming really soon!<br />
• Targeted SMS campaigns: Drive sales,<br />
improve brand awareness, generate new<br />
clients and remind clients of special events<br />
and appointments through a targeted SMS<br />
campaign to a select group of people.<br />
This could be a small group of just your<br />
regulars, determined by service, staff or<br />
date they last visited, or a larger group like<br />
your entire client base.<br />
Here are some great tips to help you get<br />
maximum SMS impact:<br />
• Personalize your text - make your clients<br />
feel special by using their first name.<br />
• Get your timing right- don’t send texts too<br />
early in the morning, or too late at night.<br />
Be respectful of your clients’ time.<br />
• Keep your message short & sweet and on<br />
point - easy to do with 160 characters!<br />
• Ask for reviews - you’re asking them for<br />
a favour, so sweeten the deal with a<br />
discount off their next service.<br />
• Keep your database up-to-date – make sure<br />
you’re sending texts to your actual clients.<br />
• Don’t spam! Set up automated marketing<br />
messages based on how often a client<br />
comes in and the services they use.<br />
Get started with SMS marketing today!<br />
www.gettimely.com<br />
<strong>INSTYLE</strong> 145
INBUSINESS<br />
OPTIMISE YOUR WEBSITE<br />
WITH BASIC SEO<br />
SEARCH ENGINE OPTIMISATION (SEO) IS A PROCESS THAT ALLOWS SEARCH ENGINES, LIKE<br />
GOOGLE AND BING, TO READ YOUR WEBSITE AND KNOW WHEN TO SHOW IT TO A USER.<br />
FOR EXAMPLE, IF YOU PROVIDE HAIRCUTS IN MELBOURNE, WHEN SOMEONE SEARCHES<br />
FOR “HAIRCUT MELBOURNE”, YOU WANT YOUR WEBSITE TO BE PRESENTED IN THE LIST OF<br />
SEARCHES THE USER IS SHOWN.<br />
When it comes to new clients, ensuring your website<br />
can be found is really important. Although<br />
SEO can be complex, there are few basic SEO<br />
processes that can be easily implemented on your<br />
website so you can rank better in searches and<br />
get those clients walking through your door.<br />
MAKE YOUR WEBSITE MOBILE FRIENDLY<br />
We can’t emphasise this enough as the majority of searches are<br />
completed using smartphones and tablets. If your website isn’t built<br />
to be shown on mobile devices, then search engines like Google<br />
will ignore your website in favour of those that are. Most pre-built<br />
website templates on platforms such as Wordpress and Wix are mobile<br />
responsive - just make sure you have the most up to date version.<br />
INCREASE HOW QUICKLY YOUR WEBSITE LOADS<br />
Search engines are concerned about the overall search experience<br />
a user has when they use their service. That means, the faster your<br />
website loads, the more chances you have of your website being<br />
shown to a user.<br />
There are a couple of common causes of slow websites:<br />
• Large image file sizes: To combat this, resize your images to the<br />
required size before you load them into your website platform. You’ll<br />
need to use an image editor that allows you to select a height and<br />
width in pixels, for example, Microsoft Paint’s “Resize” tool.<br />
• Out of date websites: You need to make sure you update your<br />
website version, plugins and security regularly.<br />
If you’re not sure how your website performs, you can easily test the<br />
speed of your website on mobile and desktop using tools like Google’s<br />
PageSpeed Insights.<br />
IMPROVE YOUR WEBSITE ADDRESSES<br />
Search engines use a combination of a websites content and its<br />
addresses (or URLs) to understand what you offer and therefore<br />
whether your website is something they should show a user. By making<br />
your website addresses readable, it will help increase the chances<br />
your website is shown to a user. For example, a good website address<br />
is www.yourspa.com/face-treatments and a bad example is www.<br />
yourspa.com/112233mmc.<br />
While both website addresses will take you to the same page, a<br />
search engine won’t be able to understand that you have specific<br />
content about face treatments unless you tell it so.<br />
STRUCTURE YOUR CONTENT<br />
Search engines need a way to navigate through your website and<br />
understand the content on it. To help them do this we use page titles,<br />
headings and paragraphs:<br />
• Page titles: This is what is shown in the tab at the top of the browser,<br />
so make sure each of your pages has a relevant name.<br />
• Headings: Add headings to indicate how important each piece of<br />
content on a page is and how it all relates to each other. Headings<br />
are also a great way to draw attention.<br />
• Paragraphs: Include paragraph text under each of your headings<br />
that explains what your headings are about so search engines can<br />
understand what your website offers.<br />
Here’s an example:<br />
Jody’s Hair Salon (page title shown in the browser tab)<br />
Services (header 1 size)<br />
We provide a range of services to suit all your needs. (paragraph size)<br />
Colour Services (header 2 size)<br />
We use high quality L’Oreal colour to give you the best results.<br />
(paragraph size)<br />
Foils (header 3 size)<br />
A highlighting process using foil to separate strands of hair which will<br />
be lightened from strands of hair which will remain your natural color.<br />
Balayage (header 3 size)<br />
A technique for highlighting hair which creates a graduated, naturallooking<br />
effect.<br />
NAME YOUR IMAGES<br />
Search engines aren’t able to understand images, instead they rely<br />
on words, content and structure to determine whether your website is<br />
relevant for a user.<br />
If you have images on your website, it’s a good idea to add ALT<br />
Tags (alternative text) to your images. What this means is that you<br />
give each image a relevant, short name or title which a search<br />
engine can read. For example, ‘cutandcolour’.<br />
WATCH YOUR CONTENT<br />
Avoid having the exact same content in multiple places as search<br />
engines actually penalise you for it and won’t show your website<br />
to users.<br />
It’s also a good idea to occasionally refresh the content on your<br />
website. It invites search engines to have another look at your<br />
website which could make it more likely to be shown.<br />
If you specialise in a particular service, talk about it on your<br />
website. You could even devote a whole page to it. For example, if<br />
your eyelash extensions are what you’re known for in Sydney, create<br />
a page with content about the type of eyelashes you use, why<br />
you use them and what clients can expect from your extensions.<br />
Then, when a potential client searches “best eyelash extensions<br />
in Sydney” your website is more likely to be at the top of their<br />
search results.<br />
Max Makheri is the Digital Marketing Executive at Kitomba Salon<br />
& Spa Software. To learn more about what Kitomba can do for<br />
your business, visit www.kitomba.com or call 1800 161 101.<br />
146 <strong>INSTYLE</strong>
Creating conversations that matter and inspire<br />
SAVE THE DATE<br />
Monday August 5, <strong>2019</strong> | Ovolo, Sydney<br />
www.realtalkbusiness.com.au<br />
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