The Magazine for the Hairdressing Professional
THE VOICE OF A HERO
2019 MBFWA WRAP
A COLLECTIVE OF COLOUR
OUT OF THE BOX MEN’S GROOMING
THE UN\ DEFINABLE
Discover SEB MAN, a complete range of hair care, styling
and grooming products, for men who refuse to be categorised.
THE NEW GROOMING LINE
FOR THE UN\ DEFINABLE MAN
Contact your Wella Sales Consultant or call 1300 885 002 to find out more.
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the Re Brand
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the NAK Signature range
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which deliver a healthy
dose of active botanicals
to return softness, shine
& lustre to all hair types.
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NOT TESTED ON ANIMALS . AUSTRALIAN MADE & OWNED
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DISCOVER A WORLD OF COLOURING POSSIBILITIES
Discover our innovative colouring range, with Collage, Gloss and Chroma, including the K.Blonde lightening system.
A world of endless colouring possibilities with shine, protection and intensity for all hair types.
New Aura Smoothing Treatment System, now available.
Exclusively distributed by Haircare Australia. For stockist enquiries call 1300 437 436 or visit haircareaust.com
GET INSPIRED BY
We are in love with Lakmé at Telleish for
so many reasons. The colours themselves
are vibrant, shiny and true to tone.
Most importantly Lakmé's ethical
values align directly with ours.
Telleish Hair Studio
41 Bridge Road, Glebe NSW 2037
Ph: 02 9660 2113 Fax: 02 9660 4419
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FROM THE EDITOR
Why we behave the way we do, and where our values
come from all stems from our upbringing. How we deal
with situations is a learnt behavior, not an inherited
one, and while there is a lot of talk around how different
generations learn, at the end of the day people are people
and it’s up to us to shape the outcome we want- as best we can. When we
are closed off to learning or bettering ourselves, every other element of
success in our lives becomes limited. When we think we know everything,
we have limited success and we create attitudes and beahviour around us
that is exactly the same – one dimensional.
Heart is the most powerful quality that a leader can have but the heart
often gets lost behind all the expectations involved with being a leader -
and let’s not even get started about the shrinking ability for individuals
to take criticism. It’s little wonder why many leaders are left feeling
frustrated, especially in a salon business. Without the leaders in our industry who give tirelessly, where
does the future of our industry lie? It’s a scary reality for some if we solely leave it up to the Instagram
generation where notoriety takes precdence over the sharing of real knowledge. We need experience
through various generations all connecting and sharing to keep us going.
Often the problem with our ability to learn goes back to our parents and how they addressed
motivation, success and failure to name but a few – whether we like to admit it or not. We may all believe
we’re a good parent or leader but sometimes pressure, expectation or unnecessary praise is what causes
problems later on as young adults, making their ability to survive in a work environment compromised.
I was listening to a speaker named Matt Church recently and he spoke about how the toughest thing
about school is the parents. “All kids need to succeed are six words like, 'I love to see you play' after a game
and not words relating to why they won or lost or what other 'idiot' on the team may have done wrong”
Observe behavior at sporting matches from parents and you’ll no longer wonder where some children
get their values from. We live in an aggressive world where everyone is trying to blame someone else and
wants to come out on top, but for those of us who are true leaders, the care for all of these power games is
very little. “Sport makes a nightmare of parents – the best achievements are through encouragement and
not through competitive demand.”
It’s common for the grandparent to have a close bond with their grandchild because they don’t put a
competitive expectation on the child, they simply love being around them and create a strong relationship
through neutral encouragement. This allows for a mutually respectful partnership where expectations
are clearly set out and there is no egotistical agenda when you just want to be a proud parent. What really
should be the focus is encouraging a child to create a healthy, reflective understanding of situations.
Parents who think their child is ‘special’ or give praise for things we really should consider as ‘normal’
or those who create the culture of comparison or try to blame someone else, generally create adults
that later in life can’t handle failure or success and have a very limited ability to change. Yes, this is a
generalisation and there’s no denying being a parent is the hardest job on the planet, but creating a neutral
bond where you don’t give unnecessary praise or create a critical atmosphere towards a child is proven
to increase their chance to succeed as an adult. Don’t get me wrong, this is very different to discipline –
discipline is required all the time but support needs to be shown in so many different ways.
In the early stages of a hairdresser's career, we are, in many cases, presented with teens who are needing
guidance. It's sometimes too late to turn their attitudes around but what we can work on is understanding
their mental health the best we can, regardless of the values that they were exposed to from a young age.
Sick days, no shows, text messages to say they’re not coming in, these are all realities that every employer
faces – it’s one of the hardest and most often overlooked aspects of running a business.
Creating an enviable culture in the salon that requires team players and a strong work ethic can be
achieved and is essential to future success. There’s no such thing as a work life balance anymore, it’s a
work life blend, we are all on 24/7 so if your culture is not working for you from a professional sense, it’s
also important to look at your interpersonal relationships and try to coach your staff to ensure they are
being the best versions of themselves every day.
Celebrating the diversity in your business but with a shared value culture is a recipe we need to remind
ourselves of every day.
Cameron Pine, Editor
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ON THE COVER
51 Mercedes Benz Fashion Week Australia
60 Session To Wonderland
78 ghd oracle
86 Session Undefinable
14 Upfront Industry Happenings
76 My Way Free Rein of Style
116 The Edit Craig Smith
118 The Edit Katy Reeve
120 INhair Product Launches
137 INbeauty Beauty News
138 INbeauty Hyaluronic Acids
139 INbeauty Living Coral
140 INsalon Tools and Accessories
144 INbusiness Big Mistakes
145 INbusiness Text Me
146 INbusiness SEO
26 Matrix Collective Competition
30 Goldwell MBE
32 Australian Hair Fashion Awards
36 Hair Expo Finalists
38 Andreja Pejić
40 Aveda Colour Harmony
42 Real Talk Speakers
44 Jose Bryce Smith for O&M
46 Damien Rinaldo for L’Oréal Professionnel in Paris
49 INconference Kérastase Bali Summit
58 Richard Kavanagh
59 Haircare Australia Business Summit in Noumea
80 Parisian Luxe Plush by Comfortel
82 LoveFest by Joico Color Intensity
96 Treatment Feature Goldwell Kerasilk Revitalize
98 Treatment Products
104 Session Meet the Streeters
112 Allure Hair and Beauty X Lakmé
114 The Loyal Brew
115 INcollection Nude by milk_shake
126 NAK Re-Brand
132 Dyson Hair Science Event 2.0
133 Fudge Headpaint
134 Wendy Gunn Wisdom
136 Bryan Thomson Dipalma X Natulique
142 Terry Hawkins
HAIRDRESSER OF THE
CRAIG SMITH TOOK to the
stage to accept the pinnacle
trophy for Australian
Hairdresser of the Year at
the Australian Hair Fashion
Awards (AHFAs), as judged by
some of the most iconic names
in British hair.
Winning the award for
the first time, Craig’s speech
spoke to the power of quiet
persistence, particularly as
he has been nominated for
the title every year since
2014. His powerful Enigma
collection won him his first
ever Australian Hairdresser
of the Year title, after dual
Artistic Team wins in 2016 and
2018 and his first ever prize of
Queensland Hairdresser of the
year in 2011.
Check out Craig’s collection
and other winning images on
Hair: Craig Smith | Photography: Andrew O’Toole
Makeup: Kylie O’Toole | Fashion: Mel Nixon
WELCOME THE LAUNCH OF MR MUK
MUK HAIRCARE HAS A long and storied history with men’s hair,
and a new chapter has emerged by way of Mr Muk. The brand has
championed men’s hair for 14 years with iconic men’s grooming
products, and it was heralded recently, as their hard Muk Styling Mud
won at the Australian Hair Industry Awards in the Category of best
Styling Product. Mr Muk extends on this ethos, offering trending,
savvy, barber exclusive men’s hair products.
The collection is comprised of 11 authentic grooming products
for men, with 7 styling products, 3 shampoos and 1 beard oil. The
products are PETA approved, with total exclusivity for barbershops,
and 100 per cent money back guarantee if this distribution ever
changes and opens to unisex salons or retailers. It’s packaged in chic
matte black and glass jars, with a luxe, uniform fragrance across the
products. The range is offered as a clean, modern product line, best
suited to dapper, discerning male clients.
from Redken, a newly
that reinvents liquid
colour. The fashionfocused
made specifically for
the creative colourist
(so you, probably),
built to facilitate
trends, embrace fashion and release your artistic potential.
The permanent liquid hair colour offers high saturation
and shine, connecting to the brand’s other products with the
most one-to-one Shades EQ refresh formulas for Zones two
and three. Beyond the science, recently announced Victoria’s
Secret angel and Redken muse Leomie Anderson fronts the
creative and high-fashion launch.
Described as being anchored by a ‘permanent heart’, the
formulation allows for 100 per cent colour coverage, precise
application and simple technique work with its covetable
Building on Redken’s extensive range, the tones 100 per
match their iconic Shades EQ line, act as a conditioning tool
and are pH balanced for maximum hair integrity.
The collection extends to 57 shades, including clear,
becoming your ideal artistic palette, and showcasing a full
fashion portfolio perfect for creative techniques. This fashionforward
campaign is headlined by Leomie, Teddy Quinlivan
and Leigh Lezark.
NAME NEW EVY
continues to grow, with
the appointment of allnew
EVY PRO Stars that
will aid in catapulting the
hair tools and product
company even further.
Welcome these new faces
and names to the squad:
Owner and Artistic
Director of Chroma Hair
Studio and Australian
Design Team Member for
Matrix, Kim Astropalitis,
Steph Meyer, owner of
Steph Meyer & Co in St
Kilda and Marie Ricupito, Director of Debarge Hair & Caffe and
Matrix Australian Design Team Member.
The trio love the brand’s patented Japanese mineral technology,
with each tool featuring the feature 32 natural negative iongenerating
minerals. This unique blend of post-volcanic minerals
injects hydration and moisture into the hair during styling, for
smoother, shinier and healthier results. The 1.5” iQ-ONEGLIDE
iron, E-CURL, INFUSALITE hair dryer and e-smooth Organic
Solutions stand out as must-have tools and products on the new
2019 AUSTRALIAN HAIR INDUSTRY AWARD
THE AUSTRALIAN HAIR Industry Awards (AHIAs)
have come and gone for 2019, naming a flurry of talented
Australian winners in front of 650 guests in the Gold
Coast. As MCed by Will Fennell and opened by the festival
inspired Laserman show, this event honoured the best
of the best in business within our stellar hairdressing
community across 29 categories.
With plenty of dancing, an official after party and
celebrations galore, the worthy winners took the
celebrations to the highest level. Head to Styleicons to see
the full list of inspiring winners.
NEW ‘NO WASH’
JUGGERNAUT AVEDA HAS
LAUNCHED an all-new No
Wash category, with brand
new products that cleanse
the hair without the
need for ever-precious water. Welcome the all new Rinseless Refresh
Micellar Hair & Scalp Refresh and the Heat Relief Thermal Protector &
Conditioning Mist, made to encourage water conversation as is in line
with the brand’s DNA and all important Earth Month, which takes
place every April.
The Rinseless Refresh Micellar Hair & Scalp Refresh has been
developed using micellar technology and naturally-derived styling
polymers to instantly refresh hair and cleanse the scalp, with no water
necessary. The colour safe formula provides a lightweight, flexible hold
to reshape waves and curls between shampoos, also imbuing hair with
a fresh and bright floral-citrus aroma.
Also new is the Heat Relief Thermal Protector & Conditioning
Mist, which is vegan, silicone-free and 97 per cent naturally derived,
offering conditioning properties without the need for water and
protecting against heat during styling. The product protects up to 230°C
and wraps hair with softness and movement, courtesy of a plantpowered
blend of certified organic jojoba and sunflower seed oils.
MIG TRAINING LAUNCH THE CRAFT EXPOSED
WELCOME A NEW education package from MIG, titled
The Craft Exposed, and made as a method to train trainers
themselves via workshops and video tutorials aimed at
salon trainers and seniors. The professional development
program offers cutting and training skills, as well as
important trends and tricks to elevate their team and keep
them on the front line of education. The program ensures
methodology is consistent across the board.
The program showcases skills that pertain to the craft
of cutting, such as layered, solid and graduated cuts, in
full day workshops, and online, step-by-step resources.
The first workshop was held in Match and conducted by
managers from Epic Hair Designs, Pia Jeffries of Essentail
Glamour, Shella Thornton of Clippy T’s Barbershop, Rose
from Dorothy Jean Hair and Sandy from Sueshel Hair &
Beauty, teaching technical skills and leadership qualities
to rousing feedback. Classes in July and November are to
follow, and students have so far found the course clear, easy
to understand and extremely salon relevant.
JOICO NEW NATURAL WARM LUMISHINE HUES
A COLLECTION OF new products, titled the Repair+ Permanent
Crème, Demi-Permanent Crème Color and Demi-Permanent Liquid
Shades, are here from Joico, all within a palette of natural warm hues
in flattering, radiant shades of sand, sable, bronze and other tones.
The Natural Warm Series prides itself on creating glowing, healthy
looking hair, with luminous nude tones. The Permanent Crème Color
delivers up to two times the shine, replenishes and restrengthens hair
for less breakage, seals in moisture, softness and shine and focuses on
colour longevity and vibrancy as well.
The DD Dimensional Deposit Demi-Permanent Crème Color also
delivers in terms of shine, strength and overall hair health, with
nourishing protection for up to 30 shampoos. This gentle product
is ammonia-free and a total colour and health focused must-have.
The Demi-Permanent Liquid Color continues this trend with an
ammonia-free, pH-balanced formula, ideally made for drip-free
bottle application, with a versatile development that can correct,
glaze, gloss and blend grey hair.
The technology is committed to never sacrificing hair health in the
pursuit of rich colour, and ArgiPlex technology is the key ingredient
that makes this a reality.
ONCE YOU TRY
YOU’LL NEVER GO BACK!
The Original & Best Pop-up Foil
in Australia continues to innovate
HOW FOXTEL CAN IMPROVE YOUR BUSINESS
THE WAY YOU cater to your clients is the true meaning
of luxury, and offering them entertainment on the salon
floor can be a part of that. Foxtel offers a plan for small
businesses that can create a dynamic atmosphere for both
clients and staff, as well as a musical solution to be built into
Available as a smart addition in the reception area, on the
floor or in the back room for the staff to enjoy on breaks,
this business plans ensures a relaxing, informative and
entertaining solution across your salon business.
Foxtel’s Business Premium Plan offers something for
everyone, with drama, entertainment, music, kids program
and sport, catering to any type of business and salon.
Whether your barbershop floor could add atmosphere with
the game on live TV, your business clientele would enjoy
keeping up with the news on their lunch break, your clients
require a distraction for the kids, or music channels would
provide the ideal vibe for your salon, there’s so much on
offer with Foxtel for salons.
Another option is Foxtel Music, which provides
background music to energise your salon. The service
is simple and curated for commercial use, offering an
innovative audio/video subscription music solution for
your business. The smart music features creates an ideal
atmosphere for your space, with curated stations from
the world’s music collection, as well as easy installation,
screened content to remove any inoffensive material from
your business and updating stations that avoid repetition.
The program can cater to your staff and clients based on
time of day, tailor your business promotions through an
efficient self-serving messaging interface and be zoned
differently for alternate parts of the salon. The system can be
personalised completely, becoming a key cog in your salon
Glide’s NEW POP-UP
FOIL is now BLACK
• Works like a box of tissues
• Cuts time in half
• 210 sheets
• Embossed nonslip
2 FOR $ 22.95
210 sheets normally $15.95 each • 2nd only $7
Check out our current PROMOTIONS
and find your nearest
GLIDE WHOLESALER at
Head Office: 02 8730 8847
QR reader for your
KMS HOST WEEKENDER EVENT
KMS INVITED STYLISTS from around the country to
SUNSTUDIOS in Sydney for a Weekender event, with
an international line up and 24 hours for those guests to
truly inspire all attendees. The KMS Guest Artist Line Up
comprising Daniel Bruns (Berlin), Claire Wilson (London),
Ali Holmes (Sydney) and Emily Olsson (Melbourne)
educated in styling and cutting, while also introducing
the group to new brand innovations for 2019 and 2020
and training in backstage styling secrets ahead of
The rooms were themed as KMS’ inspiration cities
(Miami, Cape Town and Copenhagen), while other studios
educated in hands on styling and cutting workshops with
local and global brand artists.
Carrying on the international theme, delegates parties
on a Hamptons style boat on the Sydney harbour, finishing
with a dazzling fireworks show.
DYSON TO HOST NATIONAL ROAD SHOW
DYSON’S TALENTED AMBASSADOR team have education dates in Perth,
Melbourne and Sydney, and tickets are officially on sale for this exclusive
industry event as the team. The enticing Roadshow dates are listed as
Perth on May 27, Melbourne on August 26 and Sydney on November 11.
Secure your tickets for this once in a lifetime education opportunity.
The legendary educators you’ll be learning from include Australian
hair royalty and award winners such as Renya Xydis, Jayne Wild, Frank
Apostolopoulos, Joey Scandizzo, Damien Rinaldo and Peter Thomsen.
The all star team recently joined together backstage for the first time
at the Australian Hair Fashion Awards, enthralling the crowd with a
fashion-centric performance anchored by glitter, pops of fuchsia, weaving
techniques and gravity defying shapes.
The Road Show will teach top-tier skills and techniques to achieve the
latest trends with the Dyson Supersonic hair dryer professional edition
as well as the all-new, diverse Dyson Airwrap styling tool. These award
winning tools are the hairdresser’s best friend on stage, in salon and on
set, elevating the creativity, skills and careers of hairdressers globally.
There’s no one better to teach these talents than this unparalleled group of
AVEDA AND ELYSE KNOWLES CREATE TOTE
BAG FOR A CAUSE
EARTH MONTH TOOK place through April
and Aveda continued to use this time to ramp up their
eco-conscious efforts even more than usual. The brand
and their ambassador, Elyse Knowles, have created a tote
bag with 100 per cent of the price of the product purchase
going to charity partner WaterAid, which provides clean
water to the less fortunate. More specifically, the full $30
from every purchase will go to obtaining clean water for
communities in South India region of Andhra Pradesh.
Aveda has raised over $60 million in Earth Month
donations since 1999, with clean water being their charity
of choice for over a decade.
This year, funds are being raised with the tote bag
designed by Elyse, and made with one of the world’s
fastest growing plants and biodegradable resources,
bamboo. The design features symbolic tributes to the
earth, water and Aveda’s mission to ‘be the change’.
LAUNCHES BC FIBRE
THE TREND FOR
to dominate the hair market
and Schwarzkopf Professional’s
latest launch embodies this
growing trend by providing
unique haircare solutions for
every conceivable need. Media
and influencers were invited
to Blown Lux in Barangaroo to
experience firsthand the new BC
Fibre Clinix range, with a wash
and a blow dry using the new
products, personally picked for
each individual hair type.
Before guests were led to
the basin to have their tresses tended to, Schwarzkopf Professional
marketing manager Nathan Gorman, education manager Patrick
Fitzpatrick and Melbourne educator Dario Mastronardi gave a
presentation that explained the science behind the new products.
They said the range was inspired by the latest skin care ingredients,
formulated using the most advanced technologies and skincare
components such as keratin, collagen and hyaluronic acid, all known
to be a vital part of healthy hair.
Made using a patented Triple Bonding Technology, which builds
new bonds by creating a 3-dimensional network inside the hair fibre,
they explained the technology increased elasticity and resilience,
leading to hair that was up to 10 times stronger.
VALE TIMOTHY PAYNE
THE HAIRDRESSING INDUSTRY is mourning the sad passing of Timothy Payne,
who founded Excellent Edges over 30 years ago and was personally renowned for
his over six foot stature, distinctive British accent and inimitable personality. He
quickly became known locally in Melbourne and nationally for his exceptional
tools and infectious persona decades ago, and rose to become a prominent in
figure in Australian hair.
Tim began his career in importing and repairing scissors, but always dreamed
of manufacturing his own, leading to the creation of the iconic Excellent
Edges brand the industry knows today. The business revolutionised education,
conducting workshops solely dedicated to the tools, and changing the way people
thought about scissors. Through his ambition, strong work ethic and passion
for scissors, Tim expanded the business to a global market, including the UK
Tim leaves behind a loyal and ever-growing team at Excellent Edges, all of
whom he helped tremendously with opportunities in the industry and supported
personally as well.
He is remembered as a pioneer and an innovator, changing the craft of cutting,
improving these technical skills with tools through education and widening the
mental approach to scissors, which led to better hairdressing. The Excellent Edges
team particularly reminisces on his wild ideas, bold persona and endless hilarious
quotes. He was a fearless leader, a career builder and a feature in the office, paving
the way, emboldening his staff and entertaining all at once. The industry will miss
him and continue to hold his legacy with high regard.
Our thoughts are with the Excellent Edges family at this terrible time.
• REPAIR & CONDITION
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NATULIQUE DEBUT ROOT LIFTER VOLUME TONIC
NATULIQUE IS DOING their part in fighting flat, tired
and dull hair with their new Root Lifter Volume Tonic
which is enriched with a vitamins and natural ingredients.
Aloe Vera Leaf Juice, Bilberry Fruit and Olive Leaf Extract
reduce itchiness and dandruff, improve blood and oxygen
flow to the follicle of the hair, boost collagen and enhance
The tool is suited to everyday use with a lightweight
formula, for natural looking results both in the salon or as
a retail option. The tool incorporates a natural enhancer in
the tonic to lift the roots after only a few pumps, drying
down to create the base of a voluminous, flexible and longlasting
FOIL BRAND FOIL
Me continues to
expand its global
presence, now naming
a blonde and balayage
expert from Utah,
Evan Stowers, owner
of Desert Lounge
Salon, as their US
“I don’t remember
when I first found Foil
Me but something
about them intrigued
me. I think it was the embossing; the idea that people were innovating
a foil to help prevent slipping was cool to me,” Evan said. “Two years
later and I haven’t looked back, which has included the development
of The Desert Lounge’s own custom-foil!”
“I love the fact that a company is working to help stylists improve
their colouring services, and I love that the owners, especially
Emily, are so real and genuine,” he continued. “It was so easy to
communicate with them from the get-go. They were also so easy and
fun to work with in the creation of our custom foils. I feel like we
connect on a very real level. I like that they think I’m good at what I
do and are so encouraging.”
ORIBE AND HOT TOOLS STYLE PARIS
FREDS IN PADDINGTON played host to a luxury, trending
show from Paris Georgia, and stellar brands Oribe and
Hot Tools, both distributed by Rogue Beauty, had the hair
Aussie hair queen Paloma Rose-Garcia, salon owner of
local salon PALOMA, was the hair director for a show that
prized individuality within a more specific aesthetic.
“For the Paris Georgia presentation they had a beautiful
casting of half professional models and half personalities,”
Paloma explained. “Wiith this in mind it inspired me to
keep the diversity running through the hair direction.”
“We had two general feels – one polished, high shine
and sleek, and one textured matt, fly away and strong in
shape but we enhanced the girls’ natural hair disposition
for both,” she continued. “Oribe Matte Waves + Apres
Beach were my go to for the textured look. Royal Blow
Out, new Power Drops and Shine Reflecting Spray were
my go to’s for the sleek look.”
AND QUE Academy
unveiled their 4-Step
Colour Method in a
workshop in Melbourne,
inviting hair legends Frank
Apostolopoulos and Carl
Keely along to share their insights in a Q and A, and facilitating a
look and learn, consultation class and practical workshop.
“Today I really wanted to share the 4-Step Colour Method that
I have been implementing for a few years now,” Monique said.
“This method will give every salon and colour bar the strength
to improve their turnover and give their clients 100 per cent
satisfaction every time. The class is perfect for all levels and ideal
for business owners who want to elevate their colour business,
increase their turnover and create a language and culture within
their team environment to strengthen colour.”
Monique conducted the class alongside QUE Academy creative
director Taylah Jones, offering a 360 approach to colour to
students that ranged from colourists, to salon owners and
freelances. The major skills shown included foiling through the
mid section of the hair, hand painting and free style colour around
the hair line and front sections.
Frank and Carl were an obvious highlight, as their intimate Q
and A delved into topics of business success and growth, being a
boss and salon owner, team building and creating a positive team
culture, competition tips and building a brand.
+ 61 3 8790 4230 [8) firstname.lastname@example.org Q www.natulique.com.au
Q&A: SHEREE KNOBEL
SHEREE KNOBEL AND BIXIE Colour are
on a very steep incline, with a social
media following of tens of thousands
of followers, her recent announcement
as the Australian Hair Fashion Award
Influencer of the Year and major
happening with her work as a Redken
artist. We grabbed a few minutes with
this blonde expert and social media
mogul to disover her insights.
INSTYLE: Your recent Monday Night Live
on @5thAvenueAustralia was all about
Shades EQ, and we understand this year
mark’s SEQ 30th Birthday! Tell us why you
love this product and how you were first
introduced to it.
Sheree Knobel: Many years ago, I
was lucky enough to shadow Tracey
Cunningham, owner of the iconic Meche
salon, in Los Angeles. I had been obsessing
over her colour for a long time, and while
I was working with her I realised that
Shades EQ played a big part in her work. I
could not believe the shine and the tones
Tracey was producing.
IN: You're well known for your blondes
and color correction. How has Shades EQ
changed your color business?
SK: Thank you! The beauty of Shades EQ
is that it doesn’t break the natural base
colour and expose warmth, it blends with
the natural tones of the hair and, taken
together, these features allow my clients
to avoid regrowth and demarcation lines.
The gentle acidic pH level of Shades EQ also
means my clients can change their colour
more regularly (guilt-free!). The product
adds colour and sparkling shine and grows
IN: You were recently in New York working
on some very exciting collaborations
with Redken Exchange, what can we look
forward to seeing in the coming months?
SK: New York was fantastic. I was lucky
enough to play with some of the new
Shades EQ tones, which are launching
towards the end of 2019. Some of these
new tones are bound to become Australia’s
most-loved. I also tried the new Shades
EQ 010 levels, which will make an already
easy-to-use product even easier. We will
no longer have to dilute up to a 10 level.
IN: What editorial/education experience
have you been a part of recently?
SK: Blondage Army team, Get Inspired, my
visit to New York.
IN: What skills, trends or techniques are
you seeing as being major in 2019?
SK: Foils are making a come back. The
rise of balayage brought with it a focus on
colouring the mid-lengths and ends, but
now we are going back to more colour at
the root. Big bouncy blowouts, smooth
hair, and the shag haircut are sexy-as.
IN: What trends have you identified in hair
colour that are next to hit Australia?
SK: We are witnessing a return to colour.
For blondes this colour shift is manifesting
in a move towards darker shades that are
shiny and look healthy. For others, we are
seeing bold reds right through to vivid
brights. We are doing lots of soft pinks,
rose gold, and peach. All of these tones are
achievable with Shades EQ gloss because
it’s gentle, softening, repairing, and shiny
on the hair. Shades EQ also fades out
softly which lets us play more with future
IN: What’s next for you and your salon for
the rest of the year?
SK: Knowledge sharing is a core value
at Bixie Colour, so we are focussing on
our weekly shadow program, in which
colourists visit the salon and shadow
myself and our team for the day. We also
run in-salon education classes, where
we showcase our signature techniques.
Later in the year, I will be running Redken
education classes, and we are engaged
with many exciting collaborations and
IN: Redken recently launched a new
addition to the Shades EQ portfolio – V &
VB shades. What do you love about these
SK: The V and VB shades are great for
colour correction, or when used on their
own to create fashion colour. These new
additions help achieve those true smokey
tones people are increasingly looking for.
IN: What makes PH Bonder so unique?
SK: I’m so excited to be hairdressing in
the era of bond treatments, they have
really changed the game. Bonders allow
us to safely refresh pre-lightened or “old”
blonde hair. What makes ph-Bonder so
unique is the softness it delivers. ph-
Bonder’s acid complex brings the hair
back down to a strength level so it feels
like their natural hair again. My clients
can have that salon-fresh feel at home
in-between visits. I find ph-Bonder userfriendly
too, as it doesn’t slow my colour
down and I don’t have to bump up my
developer. It makes no difference to my
mixture so I can mix as normal and add
IN: Why should salons choose Redken
SK: The education and support you will
receive as a salon owner or stylist, is
second to none. You become part of a
global tribe who support each other to
learn and live better. From salons, to your
business development coach, educators
and the online global tribe who interact
and support each other, it's a family. The
ethos and alignment between the brands
really works for me.
IN: What can you tell us about Color Gels
Lacquers and how do you see this fitting
into your colour portfolio?
SK: I’m so excited for this launch. Color
Gels Lacquers stand alone in the brand
portfolio as they give dimensional grey
coverage that is light, not dense, and
breathable. The grow-out will be much
softer with no harsh lines, so Color Gels
Lacquers are perfect for clients that want
their colour to be consistent through zones
one, two, and three.
For more information visit www.redken.
com.au and www.bixie.com.au
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CHAMPIONS OF THE
MATRIX FACILITATED THEIR INAUGURAL COLLECTIVE COMPETITION WITH APLOMB, AWARDING
WINNERS IN FIVE STATES, TAKING THEIR ALWAYS INIMITABLE PLAYGROUND SHOW (AND ITS
LEGENDARY PERFORMERS) ON TOUR AND GENERALLY INSPIRING THE HAIR COMMUNITY
WITH A SENSE of energy and community spirit one would expect
from one of the world’s largest colour brands, the Matrix Collective
saw finalists compete for the titles of both Individual Winner and
Team Winner in five different states: South Australia, Western
Australia, New South Wales, Victoria and Queensland. The
winners became editorial stars in this very issue of INSTYLE, and
spoke to the cool-kid artistry Matrix is renowned for.
So let’s start off by applauding these worthy names. A huge
congratulations to Western Australian team winners Hayley
Keep and Jayde Osterburg from Earth Wind Fire Hair, as well as
individual winner Shauna Moore from Lemon Laine. Well done as
well to South Australia’s team winners Maria Puccio and Madison
Logozzo from Acqua Lounge Hair Studio, as well as individual
winner Lauren Hutcheson from Scissor Lounge.
Congratulations to QLD group winners Sandy Kennedy and
Danielle Colebert of OMG Hair Bar, as well as individual winner
Joanne Bird of B&B Hair Salon. Representing for NSW, well done
to individual winner Leah Rowley of Stevie English Hair and
Leanne Kay and
Harrison Sansom image
Hayley Keep and Jayde
Mosh Vaknin image
Shauna Moore image
team champions Leanne Kay & Harrison Sansom, also from the
Stevie crew, while Victoria finished by naming Moshe Vaknin of
Gloss Hair Dezign, and then Ellana Dolman and Siobhan Tour of
Hairhouse Southland as individual and team winners respectively.
Keeping it simple, the barriers to entry for the Matrix
competition nationally were low, free of the need for expensive
photography and salon retouching. Any colour background was
encouraged to enter creative yet commercially minded images
(something you’d expect to see in a fashion magazine). This
aesthetic would be celebrated in a live finalist night whereby each
individual hairdresser or team had the opportunity to showcase
their skill live by recreating or refreshing their entered look.
The energy in each room across the country was primed
for a highly approachable level of fun with a Matrix SoColor
coordinated lolly bar, a balloon man (and woman) in Perth and
bright, rainbow style decorations that truly celebrated the fun
culture personified by the Matrix brand.
To give the show some added inspiration and educational value,
the Matrix Playground Design team, consisting of Kobi Bokshish,
Stevie English, Adam Ciaccia and Matthew Johnson took to
the stage in each city with some dramatic makeovers, merging
both colour skill with strong haircuts to showcase some of the
possibilities with hairdressing. They also used their expertise
to add in some social media tips and motivational anecdotes for
guests everyone left with something to take back to the salon.
One of the most dynamic and entertaining groups on stage, these
leading hairdressers bounced ideas off each other, merging the
commercial mindset required for a successful business with some
good old fashion fun.
The talented winners from every state have now received
the opportunity to take part in a professional photoshoot in
Ellana Dolman and
Siobhan Tour image
Maria Puccio and
Madison Logozzo image
Melbourne for INSTYLE, which for many is a once in a lifetime opportunity to work with a
professional team and one of the best photographers in the industry. Across both team and
individual categories, the shoots are designed to share the love and creativity within the
Matrix family – an emotion that the Playground roadshow has perfectly captured.
“Matrix Playground is a unique platform and added with the Collective it allows the
entire industry to engage with the world’s biggest colour brand, Matrix,” said Matrix
Global Colour Director, Stevie English.
For Stevie it extends beyond the Matrix colour palette and to a family culture, altogether
showing what a great decision it is to partner with Matrix as a brand.
“The main take away from an experience like this is the Matrix team. We really are
a family and we are stronger together. I can’t wait until we all hang out again and to
share with all the young, enthusiastic and excited faces that are part of the collective,”
With Victoria closing the tour (with the largest audience of each state), the energy of
sharing and approachability beyond the often polarising world of competition showed
just why Matrix continues to give hairdressers the confidence to be their true selves while
growing as a family.
For more information visit www.matrixprofessional.com.au
Leah Rowley Image
Joanne Bird image
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To learn more visit gettimely.com or call 03 8202 3069.
ALMOST 24 HOURS OF SPEAKERS, DISCUSSION, NETWORKING AND PARTYING SUMMED UP
KAO SALON’S MBE FOR 2019 IN SYDNEY, LEAVING ATTENDEES AS BETTER HAIRDRESSERS,
LEADERS AND PEOPLE THAN BEFORE.
MBE IS ALWAYS an event to soak up every
part of, consisting of an array of speakers
that cover business knowledge, professional
and personal health, inspiring stories
and direct salon expertise from leaders
across their fields. Salon owners across
KMS and Goldwell businesses nation wide
showed up in Sydney on May 5, for a full
day of inspiration at Kao Salon Australia’s
annual MBE. As always, hairdressers left
rejuvenated and in better stead to lead their
salons in a savvy, healthy and more focused
manner, with networking, professional and
engagement opportunities that specifically
focused on small businesses, work-life
balance and our unique industry, including
its challenges and its strengths.
The day was MCed by TV
talent, comedy festival regular
and noted compere Peter Berner,
who entertained the crowd and
welcome in business experts,
keynote speakers and inspiring
presenters to talk across the entire
day. He opened the proceedings to
introduce the day’s first speaker
Claire Madden, a leading voice
on Generation Z as an author,
author, social researcher, keynote
speaker and commentator, who
presented “Lead, Manage &
Engage Generations”. Claire’s domain is in
interpreting social trends, demographics
and implications of generational change,
an important topic for our salon client
bases and employees. Fusing her skills and
experience as both a media commentator
and PhD candidate, Claire’s engaging stage
presence broke research and stats to deliver
them to salon owners in relevant ways,
changing the ways the audience could work
with and deal with people in general.
The stage was then opened to Justin
Anderson, General Manager of Kao Salon
Division, who welcomed attendees to
another dynamic MBE, introduced Kao
Salon’s Salon’s “Supercharge your Salon
Business” business session to be held at the
Sydney Opera House on Monday 10th June,
and ushered attendees into a refreshing
lunch and networking break.
The next item on the docket was
the panel discussion, easing out of the
break with an engaging round table talk
conducted by notable industry figures.
The panel was moderated by KAO Salon
Panelists Chris Hammond, Luke Reynolds, Chris Hudson,
Michael Belcastro and Jess Lewis
national Sales Manager Chris Hudson,
welcoming Luke Reynolds of Luke
Reynolds Hair, Jess Lewis of Hair by Jess
Lewis, Michael Belcastro of B.Educated
and Chris Hammond of Oribe. With so
much business and salon experience on
one couch, the panel discussed relevant
insights and expertise in a number of
fields, including business success, social
media, education and luxury retailing.
Luke’s unique perspective came after he
had to start his business again after a fire,
offering an inspiring and bold look at
business success in the face of adversity.
The afternoon saw a presentation from
Mark Bunn, one of Australasia’s leading
health and performance researchers,
as well as a former AFL footballer and
best-selling author of ‘Ancient Wisdom
for Modern Health’. Mark’s expertise is in
dealing with organisations to combat high
stress, poor sleep, negativity, unbalanced
work-life situations, low motivation and
low workplace morale, employing Eastern
and Western health and wellness sciences
to boost both health and performance.
His down to earth solutions, delivered in
entertaining fashion in his presentation
“Simple Wisdom for Conscious Living”,
took innovative research in medicine and
psychology to uplift, refresh and really
change lives. Importantly, his lessons also
delved into community, team building and
work enjoyment - important insights for
any salon to take on board.
The final speaker of the day was the
incomparable Mark Matthews, who
conducted an engaging and empowering
presentation packed with results driven
strategies. The international speaker has
worked with brands such as Google, Sony,
Intel, to MasterCard, and his domain
involves epic tales and spectacular
ocean-themed adventure simulations. He
spoke about themes of personal growth,
high performance and fulfilment, as
well as adapting to stress, resilience
and overall strength in mindset. This
unique presentation was an original and
emboldening session with which to end
the business proceedings of the day.
Justin closed out the sessions by tying
it all together and introducing necessary
information on the upcoming international
MBE in Vietnam, before it was on to the
after party. Attendees headed to Marquee
at The Star with the theme of Colormania,
where guests dressed up in bright hues
and hit the dance floor alongside colourful
Brazilian dancing girls.
After a long day, attendees were happy
to take the event into the morning, only
speaking to the energy and dynamism of
the vibrant Kao community, who never
let an MBE opportunity without savouring
every moment. We anticipate just as
much flourish in Vietnam, but until then
it will be notions of wellness, resilience,
generational know-how, community and
growth that truly change how attendees
see and lead their salons going forward.
For more information visit
HERE’S TO THE INNOVATORS
THE AUSTRALIAN HAIR FASHION
AWARDS TEAMED UP WITH DYSON TO
HONOUR OUR INDUSTRY’S ARTISTS,
CREATIVE MINDS AND GROUND
BREAKERS, THROWING A GIANT
PARTY TO HERALD THE TALENTED
CORE OF AUSTRALIAN HAIR.
THE AUSTRALIAN HAIR FASHION AWARDS have
taken Sydney and the Big Top at Luna Park by storm
for 2019, partnering with Dyson to push innovation
in the industry even further forward, putting on
inspiring and entertaining shows and announcing
all the talented winners all in one massive night.
Congratulations to all-new Australian Hairdresser
of the Year Craig Smith of Fruition, who spoke of his
long-term perseverance in the industry to win this
honour, as well as the other major winners.
APPRENTICE HAIRDRESSER OF THE YEAR:
Jessica Riches, Chumba Concept Salon
SALON OF THE YEAR:
Papas and Pace
EXCELLENCE IN EDUCATION:
Dmitri Papas and Justin Pace
ARTISTIC TEAM OF THE YEAR:
TONI&GUY Artistic Team of the Year
AVANT GARDE HAIRDRESSER OF THE YEAR:
Bill Tsiknaris, Tskinaris Hair
CREATIVE COLOURIST OF THE YEAR:
Rachel Vitullo, Joey Scandizzo Salon
MEN’S HAIRDRESSER OF THE YEAR:
Madison Voloshin, A+H Salon
NEWCOMER OF THE YEAR:
Natalia Humphries, Joey Scandizzo Salon
HAIR TRANSFORMATION VIDEO OF THE YEAR:
Natalie Anne, Natalie Anne Hair
BEST NEW PROFESSIONAL HAIRCARE PRODUCT:
Wella Invigo Recharge Blonde Shampoo And Conditioner
BEST NEW PROFESSIONAL STYLING PRODUCT AWARD:
Joico Blonde Life Brilliant Glow Oil
MOST INNOVATIVE HAIR TOOL:
Dyson Supersonic Pro Dryer
HAIR FASHION VIDEO OF THE YEAR:
Dmitri Papas, Papas and Pace
SESSION STYLIST OF THE YEAR:
Diane Gorgievski, Koda Cutters
MAKEUP ARTIST OF THE YEAR:
FASHION STYLIST OF THE YEAR:
HAIR SHOT OF THE YEAR:
Uros Mikic, Kinky Curly Straight
FAME TEAM 2019:
Charlene Fernandez, Rokk Ebony
Christopher Byrne, Sloans of Lane Cove
Laura Spinney, Acadèmie Salon
William Webb, Ella & Jade
DIGITAL INFLUENCER OF THE YEAR:
WA/NT HAIRDRESSER OF THE YEAR:
Jo Banks, Hairart
SA/TAS HAIRDRESSER OF THE YEAR:
Megan Panozzo, In Awe Salon
QLD HAIRDRESSER OF THE YEAR:
Amanda Joy O’Connor, A.J.O Salon
VIC HAIRDRESSER OF THE YEAR:
Jo Smith, TONI&GUY Georges
NSW/ACT HAIRDRESSER OF THE YEAR:
Katy Reeve, TONI&GUY Paddington
AUSTRALIAN HAIRDRESSER OF THE YEAR:
Craig Smith, Fruition
The evening began with a massive show from new partners Dyson, who
united a veritable A-Team of hairdressing legends for the hair runway of a
lifetime. Glitter, bright pink, braids, weaving and bold, gravity-defying shapes
and structures took to the runway, thanks to the master hands of Jayne Wild,
Frank Apostolopoulos, Damien Rinaldo, Joey Scandizzo and Renya Xydis. Sam
Burrowes and Ludmilla Hlinovky also took to the stage to explain the skill and
engineering behind the now iconic Dyson hair tools.
Aside from this display of hair art, the night was kept running smoothly
by celebrity MC Kate Peck, and a mid-evening dance party as performed by
Sneaky Sound System, which had all attendees out of their seats and starting
the after party early. A speech from neurosurgeon Charlie Teo, who is running
the Charlie’s Angels initiative with the Australian Hairdressing Council to
fight brain cancer, moved the crowd and reminded everyone of the good our
energised collective industry can do.
Impressive finalist collections were enlarged on screen and winners took to
the stage in categories that ranged from editorial roles, state finalists, emerging
talent, product awards, education, multimedia and more. The camera panned
to the proud loved ones in the audience as hairdressers walked on stage to hold
up their trophy, with plenty of tears and emotion as winners thanked their
supporters and salon families. Men’s Hairdresser of the Year Madison Voloshin
even had his elated mother on speakerphone while he accepted his award.
TONI&GUY proved a major winner, taking titles in NSW/ACT Hairdresser of
the Year, VIC Hairdresser of the Year and Artistic Team of the Year, while noted
teaching legend Dario Cotroneo won for Excellence in Education. See the full list
of winners here.
It was another night to remember the core pillars of our industry, from the
innovation of major sponsor Dyson, to the inspirational work on display on the
catwalk and in the many finalist collections on screen, the partying and fun
atmosphere that makes the industry so special and the true love and support its
members show to each other. The party continued on with dessert and drinks
at Crystal Palace, a fitting industry-centric end to a night dedicated to hair,
fashion, creativity and community. Until another year in 2020, here’s to us.
NAMES IN LIGHTS
THE RESULTS ARE IN AND THE FINALISTS HAVE BEEN
DECIDED FOR HAIR EXPO 2019, WITH 115 TALENTED
AUSTRALIA AND NEW ZEALAND HAIRDRESSERS NOW
IN THE RUNNING.
THE ENTRANTS ACROSS all 19
categories who were successful
as Hair Expo finalist received a
Charlie and the Chocolate Factory
inspired golden ticket, including
everyone near and far in a
personal method of announcement
“We wanted to create something
fun and experiential that all
our Hair Expo Awards entrants
could participate in this year.
The response has been amazing
and we are so thrilled for all
our finalists! The standard of
work that is produced for these
awards is always incredible, but
this year, Australian and New
Zealand hairdressers have once
again raised the bar with some
AUSTRALIAN HAIRDRESSER OF THE YEAR
Pauline McCabe – Rock Paper Scissors Hair Studio
Kobi Bokshish – Intershape Hairstylists
Dee Parker Attwood – Wieselmann Salon
Uros Mikic – Kinky Curly Straight
Mary Alamine – Royals Hair
Dmitri Papas – Papas and Pace
Shane Henning – Noddys on King
APPRENTICE STUDENT OF THE YEAR
Bridie Meehan – Joey Scandizzo Salon
Tep Read – Papas and Pace
Georgia Freedman – Rokk Ebony
Harrison Sansom – Stevie English Hair
Ella Thompson – Dharma
BEST SALON DESIGN
Brady Hair Salon
House of Terre a Mer
Fatty Arbuckles Hair Artistry & Lather Lounge
Glow Beauty Space
Zowie Evans Hairdressing
Kinky Curly Straight
COLOUR TECHNICIAN OF THE YEAR
Justin Pace – Papas and Pace
Chris Tsiknaris – Tsiknaris Hair
Kristie Kesic – Stelios Papas Toowong
Marilyn Guarino – BIBA
Stevie Corthine – Stevie English Hair
CREATIVE FORCE OF THE YEAR
Zoe Wilde – Sir & Duchess Salon
Lyndall Vile – Head Over Heels
Steph Meyer – Steph Meyer & Co
Jacky Quon – De Stijl Hair
Elle Schoemaker – Stelios Papas Toowong
Nichola Lovell – TONI&GUY Brighton
Morgan Richards – TONI&GUY McMahons Point
exceptional creative collections among
our 2019 entries,” said event director
Finalists are competing in categories
that range from business to education,
state titles, artistic awards and the
all-important Australian Hairdresser
of the Year and its New Zealand
counterpart. Additionally, the title of
Dee Parker Attwood
Master Cutter is an all new category
that speaks to the exceptional art of
The judging panel tasked with
narrowing the entries down spanned
far and wide, with the international
contingent consisting of Trevor Sorbie,
Tabatha Coffey, Sally Brooks, Jamie
Brooks, Peter Gray, Nick Irwin, Mark
MASTER CUTTER OF THE YEAR
Kylie Hayes – Moha Hairdressing
Jessica Sutherland – Rokk Ebony
Dmitri Papas – Papas and Pace
Jules Tognini – lil’ off the top
Lyndal Salmon – BIBA
Sabrina Fetterkind – BIBA
MEN’S HAIRDRESSER/BARBER OF THE YEAR
Christopher Byrne – Sloans of Lane Cove
Tom White – Rubi Hair
Harriett Tan – colour it & man it
Yuki Kano – TONI&GUY Australia
Hussein Naser – nasers haircuts
Fred LeMarche – Man Oh Man
Anthony Staltari – Barbery The Craft of a Barber
Tori Gill – Paragon Studio
NEW ZEALAND HAIRDRESSER OF THE YEAR
Jamiee Smith – Zaibatsu Hair Art
Ann Marie Young – Jingles Hair Design
Danny Pato – D&M Hair Design
Mikaela Campbell – Opulence
Kylie Hayes – Moha Hairdressing
Mike Hamel – GM Hair
NSW/ACT HAIRDRESSER OF THE YEAR
Zoe Wilde – Sir & Duchess Salon
Idy Duong – Sloans of Lane Cove
Nathan Cherrington – Salon Zephyr
Paula Hibbard – Paula Hibbard
Travis Bandiera – Royals Hair
Carolyn Gahan – Seamless1
QLD HAIRDRESSER OF THE YEAR
Dimitri Tsiknaris – Tsiknaris Hair
Ryan King – Togninis
Rebecca Hubbard – Dextress Hair
Elle Schoemaker – Stelios Papas Toowong
SALON TEAM OF THE YEAR
Jingles Hair Design
Stelios Papas Toowong
Barbery the Craft of a Barber
Papas and Pace
TONI&GUY McMahons Point
Stevie English Hair
SA/TAS HAIRDRESSER OF THE YEAR
Tracy Doak – De Stijl
Mathew Johnson – MJ by Mat Johnson
Sam James – Orbe North Adelaide
Johnny Georgiou – Barbery the Craft of a Barber
Massimo Tirimacco – Zohair
SESSION STYLIST OF THE YEAR
Richard Kavanagh – DLM
Sarah Laidlaw – Sarah Laidlaw @ Union Management
Daren Borthwick – The Artist Group
VIC HAIRDRESSER OF THE YEAR
Nikki Porter – Rubi Hair Malvern
Benjamin Martin – Salon XVI
Chung-Yang Su – Rokk Ebony
Christina Tatasciore – Flipped Hair
Lyndal Salmon – BIBA
WA/NT HAIRDRESSER OF THE YEAR
Hayley Keep – Earth Wind Fire Hair
Jude McEwen – Toni&Guy Perth Central
Jo Banks – HairArt
Michael O’Dowd – O’Dowd Christie
Timothy Pascoe – Head Studio
EDUCATION BUSINESS OF THE YEAR
Barbery the Craft of a Barber
Box Hill Institute – Hairdressing
Sharon Blain Education
EDUCATOR OF THE YEAR
Jules Tognini – lil’ off the top
Dario Cotroneo – DCI Education
Bernadette Beswick – Beswick Education Services
Lauren McCowan – Lauren McCowan
Katy Reeve – TONI&GUY
INDUSTRY BUSINESS PERFORMANCE OF THE YEAR
SALON BUSINESS OF THE YEAR
Rubi Hair Richmond
Circles of Hair
Tyler Reid Hair
Papas and Pace
Huntress Hair Religion
Leeson, Andreas Stavrou, Guy Tang,
Michael Levine, George Alderete and
Laura Castelli. The local judging panel
was made up of legends like Emiliano
Vitale, Sandy Chong, Caterina Di Biase,
Stelios Papas, Justin Pace, Brad Ngata,
Jules Tognini, Brownwyn Illingworth
and our own INSTYLE editor Cameron
Pine. A specialist business group of
judges was made up of acclaimed
business stars such as Ruth Browne,
Enza Ferraro, Charles Marcus, Faye
Murray and Anthony Richardson, all
of whom were selected by head judge
“Our judges were blown away with
the amount of creativity and technical
skill from our entrants this year.
It’s more evident than ever that
hairdressers from Australia and
New Zealand are among the
best in the world and the Hair
Expo Awards provide the perfect
platform for them to showcase their
incredible skill,” Julie said about
this year’s awards.
Let’s get to the reason you’re
all here, acknowledging and
congratulating the talented
finalists. See and applaud the full
list before the big awards event on
For more information visit
MARKING A REVOLUTION IN MODELLING,
ANDREJA PEJIĆ CAME OUT AS
TRANSGENDER IN 2013, RE-IMAGINING
THE MEANING OF ANDROGYNY AND
FEATURING IN LEADING GLOBAL
CAMPAIGNS AND COVERS. SHE’S NOW
TURNED HER HEAD TO THE LUXURY
HAIR REALM AS AN AMBASSADOR
FOR KÉRASTASE, WRITES CAMERON PINE.
MAKING A STATEMENT by going blonde from the young age
of 14, Andreja’s affinity with hair is instinctively individual,
aligning perfectly with the Kérastase mission – to be able
to bring out the beauty in every client’s hair with the new
Blond Absolu range.
Announced over an intimate white-washed lunch
with hints of purple at Sydney’s chic La Porte Space,
Andreja made a guest appearance for leading media while
sharing an up-close and personal interview with L’Oréal
Communications Manager, Christine Burke.
Shaking up the perceptions of beauty and empowering
others to not feel alone, Andreja’s role in the modelling,
beauty and fashion (and now acting) worlds feels like it
is something she has achieved both intentionally and
“I have been fortunate to do a lot of interesting things and
have met a lot of amazing people but I really did feel like I
was misunderstood in a number of ways – people didn’t
always know where to place me and how to react. I did at
times feel like an outsider,” Andreja said.
In an exclusive interview with INSTYLE, Andreja’s
approachable nature and genuine personality truly came to
the fore, making her arguably one of the most heartfelt and
humble globally recognised models. Overcoming challenges
and unnecessary labels from the media has been all part of
her journey to acceptance and it’s the move into acting roles
that has helped her focus on her own personal growth as
Andreja was initially widely recognised for modelling
both masculine and feminine clothing, walking both men’s
and women’s shows for ground breaking Jean Paul Gaultier.
She then became the first transgender model profiled by
Vogue Italy in May 2015, as well as being the first trans
woman to sign a cosmetics contract.
For Andreja, beauty starts on the inside. “If you haven’t
worked on yourself and your insecurities to be a better
person, it’s all for nothing. It’s important to work on both
your internal and external beauty,” Andreja said.Aligning
with Kerastase values and their aim to garner traction with
younger dynamic individuals, is just one part of the process.
“Empowerment to me is meditating and taking time
away from talking to people who are unnecessary for my
personality. I think in a lot of ways that we are living in a
very shallow time – with a lack of ideas, vision and mental
health issues. We need to ensure we look beyond the
surface,” she said.
Moving to Melbourne at the age of five from Bosnia,
Andreja’s mother had to sell canned food in the market
and went through a lot of
hardship just to be able to
afford what she needed for her
two children (including Igor,
Andreja’s older brother). In
a way, Andreja feels she was
driven to be successful, not
just from the unconditional love from her family but also because more than
anything her mum made self-sacrifices for her children to come to Australia
and be part of an upper to middle-class society and have a better life. Still
very close to her mother, Andreja sat alongside her at lunch, sharing a very
special bond built on strength, integrity and unconditional support.
“My blonde makes me feel confident and empowered to be uniquely
myself. Sometimes blonde comes with a stereotype, as does beauty, however
it is exciting to be living in a time where stereotypes are being broken down
and we can embrace diversity,” Andreja said.
Andrea has also turned an eye to acting, having featured in last year’s The
Girl in the Spider’s Web alongside Claire Foy, and is continuing classes in
London Giles Foreman Centre for Acting.
In May, Andreja is travelling to Georgia
to work on an indie film until June and
while New York is still home for the time
being, she is thinking of making London
home for the long run, finding confidence
in that fact she feels it’s a bit more nurturing
for creativity. “New York is a great place to
achieve something and build a business but
I’m excited by the opportunities in London.”
In-line with her affiliation with Kérastase,
Andreja’s values align perfectly with the
#youdarewecare campaign launched
in conjunction with Blond Absolu –
embodying the modern confident woman.
“#youdarewecare is a celebration of
individuality and Andreja not only brings
this launch to life but also represents a new
era for Kérastase. She embodies a modern,
confident vision of beauty and I couldn’t be
more proud to have her join the Kérastase
family,” said Kérastase General Manager,
As Andreja’s first alignment to a
professional haircare brand, she says the
campaign is very chic, as Kérastase always
is, but it is also an equally beautiful product
line that’s perfect for her dedication
“I always wanted long hair but couldn’t
always have it how I wanted, but with
Kérastase it makes it more possible. As a
brand they are now also in touch with the
ever-changing culture and the shifting
attitudes of young people.”
From Vogue Italy and French Vogue
to shooting with Patrick Demarchelier,
Andreja’s journey has been colourful and
expansive and she’s happy to keep all this
going even though she humbly admits, “It’s
not an easy world to survive in.”
“From the beginning I’ve had to do shoots
where we bring to life iconic characters.
From icons she looks up to such as Greta
Garbo, Shirley Temple, Bob Dylan and Dolly
Parton to Andy Warhol, you have to learn
not just their expressions but their energy
– it requires a lot more emotional work and
less about being pretty, but I like that.”
“The social messages and ideas we portray
need to go deeper, often now commerciality
and profitability make creativity suffer.
We need to work on reviving culture and
creativity that has really suffered over the
last 20-30 years – young creative people
need to be nurtured and inspired and given
something to believe in,” Andreja said.
“I too can struggle with something that
truly inspires me, it has to be something
bigger than wanting to look good. Working
with David Bowie on a music video back
in London was one of the most memorable
moments of my career and we are seeing
more of this finally where how we are
portrayed doesn’t need to be connected to
sexuality or gender identity.”
Traditionally Andreja admits she has been
more appealing to the European market in
terms of work but that’s shifting and she
loves coming home to Australia.
Looks like we are going to be seeing even
more of this blonde beauty, from fashion
to film to our own backyard Down Under,
Andreja is undeniably one of the most
approachable brand ambassadors you will
For more information visit
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AVEDA’S PHILANTHROPIC NATURE, ENVIRONMENTAL FOCUS AND
GLOBAL FAMILY TAKE CENTRE STAGE AS THEIR ANNUAL COLOUR
HARMONY AWARDS FOCUS ON THE THEME ‘WORLDHOOD’, AND THE
CULTURE, CONNECTION AND COMMUNITY THAT CONCEPT EVOKES.
WELCOME THE NEXT Colour Harmony Awards
for 2019, where Aveda shows off their diverse
and comprehensive brand by rewarding editorial
submissions that channel the connection between
hair cut, colour, styling and make-up and
showcase each entrant’s technical and creative
capabilities with aplomb. The Colour Harmony
Award winners and finalists must connect with the
inimitable Aveda brand ethos, showing this DNA in
the editorial offerings alongside artistic mastery.
The Worldhood theme channels this format to
evoke a “visual culture born of self-expression and
creative play for a new globally connected reality”.
The theme tasks entrants with interpreting and
working within global and social trends that
have been connected and homogenised across
continents with the advent of social media, but
which we still view, create from and are inspired
The categories in which to showcase these skills
start with the pinnacle Colour Harmony category,
which will have entrants creating a photographic
look and then a live recreation at the finals. This
category recognises superior colour harmony and
complementary cut, styling and makeup within
the theme. Beyond that, the New Talent category
also requires both photographic and recreated
looks and is open to hairdressers who are still
within the terms of their apprenticeship.
The Editorial category is open to all
hairdressers, allowing for a creative look that
expresses Worldhood in an editorially savvy
way, which could be displayed on a magazine
cover. Hairdressers will have to submit their
photographic entry and recreate the look live
at the finals, while incorporating all
elements of editorial hair and session
styling such as fashion, makeup,
lighting and background. The Digital
category, which is photographic only,
recognises outstanding colour, cut and
styling within the interpretation of
Worldhood, with a requirement that the
final image be taken on a smartphone.
The competition is open to all
hairdressers and colourists working
in Aveda Lifestyle, Concept, Exclusive
and Family locations in Australia, with
all finalists and models needing to be able to travel
during the relevant event dates and be available for
the live final.
Hairdressers are working towards a final
deadline of June 10 with finalists to be contacted
and announced on July 8. The live finals will then
be held on August 26 in Sydney, as all relevant
finalists recreate their looks and then eagerly await
who will receive the eventual crowns.
Speaking to the global nature and care
Aveda exudes in its charity work, production
considerations, major events and international
interconnected brand community, Worldhood
captures the significance, vibrancy and strength
the brand showcases on a fittingly worldly level.
Capture this spirit, show off your talent and join
the Colour Harmony movement in 2019.
For more information visit www.aveda.com.au
2018 Colour Harmony
Winner Summer Pagaspas
2018 New Talent
Winner Amber O’Donnell
1 2 3
4 5 6
TALK OF THE TOWN
REAL TALK, A NEW EDUCATION EVENT PRESENTED BY INSTYLE, HAS ADDED NAMES TO AN
AGENDA SET TO IGNITE THE INDUSTRY, WITH FAMOUS EDUCATORS, INDUSTRY LEGENDS AND
LOCAL AND INTERNATIONAL HAIR ROYALTY HERE TO SPARK IMPORTANT CONVERSATIONS.
REAL TALK IS a new education initiative made to congregate
experts in their field to engage with industry members on
a myriad of dynamic topics, delving into conversations
about social media, salon consultation, the salon team and
environment, salon spaces, technology and salon management
and success – everything the modern business owner needs in
the 2019 professional hair industry. The event will host guests
at the luxe Ovolo Woolloomoolo in Sydney on August 5 for a full
day of education to completely transform salons and mindsets.
The legendary group of speakers set to take the stage have a
global background in education, as compered by noted retailing
speaker and MC Terry Hawkins. The list continues in inspiring
fashion – to start, James Fitzgerald is the Director of SMK Social
Media Knowledge and will talk about his expertise in this
incredibly relevant field.
Meanwhile, Dario Cotroneo, who recently won Excellence in
Education at the Australian Hair Fashion Awards and is lauded
as the leader of DCI Education, will teach one of his expert
topics, instructing attendees on the art of the consultation.
Dario has conducted this education worldwide as is seen as
a pioneer in the realm of salon communication, making his
Other must-see speakers include Oscar Cullinan and Lee
Cohen, of the iconic Oscar Oscar Salons fame, who will talk
from extreme experience on ways to build a luxury brand, the
results of which are evident in their business of three decades.
Francesco Ruggerino, who has built a thriving salon
empire of Prema in Sydney and New York, will speak about
creating a unique salon team and developing a covetable salon
environment, something that has been a defining factor in
Prema’s rocketing success.
The team at Edwards and Co will present ‘Uncensored’, using
their unique brand DNA that has seen them become one of
Australia’s most noteworthy salon families to talk about 'the
new salon space'. With many locations, constant expansion,
bold education and a recognisable brand identity around the
country, they are another must-see session.
Editorial, salon and education queens Renya Xydis and
Monique McMahon will present a version of their popular For
The Love course, using their varied personal experience as
titans of the Australian hair industry to reach and aid salon
owners in diverse ways.
Beyond the keynote speakers, there
will be panel discussions to instigate the
important conversations that salons need
to have, with significant voices on the
couch to discuss them. Panel 1 will cover
industry insights and host successful
business owners and hairdressers
such as Aaron Chan of King’s Domain,
Sheree Knobel of Bixie Colour, Sharlene
Lee of Circles and more. These salon
professionals have an impressive number
of awards, social media followers,
business experience and successful salon
initiatives to back up their important
insights, inspiring and leading the way
to Panel 2, which will be focused on the
major topic of Salon Technology, with
panel members still to be confirmed.
This dynamic day also allows the salon
community to interact and network,
sharing their insights and inspiring
moments from the event over coffee
breaks, lunch and networking events to
follow the proceedings.
With a star line-up of bona fide experts
across a range of fields, and an agenda that
will deliver real, relevant and impactful
education across every topic you need to
master in order to be successful in the
salon industry in 2019, Real Talk will be
an education event that changes you and
evolves your business. Be a part of every
conversation that matters in hair right
now, with Real Talk.
For more information visit
AFTER BRIDGING THE GAP BETWEEN
NATURAL AND LUXURY WITH HER
PROFESSIONAL COLOURING AND HAIRCARE
RANGE, JOSE BRYCE SMITH IS NOW FOCUSING
ON EDUCATION AND INNOVATION WITH HER
NEW DIGS IN SYDNEY’S DARLINGHURST. THE
SELF-CONFESSED HAIRDRESSING JUNKIE AND
ORIGINAL & MINERAL FOUNDER CATCHES UP
WITH MICHELLE RUZZENE.
On the new space:
“I love hanging around hair dressers, and I learn so much when
I’m around them. I wanted to create a space where they could
come. We’ll use one section for education, but it’ll be sort of an
academy for O&M. We’ve invited session stylists to use the to
prepare for shoots, do models, celebrities, things like that. We
put really high-speed cable in here as well for internet, so that
hairdressers that are visiting from interstate or overseas can come
and use the Wi-Fi if they want. Brad Mullins is now our editorial
stylist, so he works out of here as well.”
About the location:
“I’ve always worked between home and done sort of shared office
spaces, and I haven’t had a salon for 10 years. About six months
ago, I just decided that I wanted a space here, and I really wanted
somewhere where the team would feel inspired coming to work. I
wanted it to be central in Sydney, because it’s right near the train
station, and people can come for education.”
“I was really lucky. I’m into manifesting and I had our general
manager look for ages, but he kept telling me there was nothing and
it was all too expensive. So then I just went online and literally signed
the lease, he didn’t even see it. It took patience, but we got there.”
The space's features:
“There’s a really amazing rooftop up here that we’re going to
use for events. But it was more the location, and I liked the big
windows - it was an empty shell. I have a friend who is amazing
with how he flips houses and he helped me with the interior.
He suggested the glass and the detail on the glass, just to divide
it. And because of the acoustics, and having hair-dryers on in
here, we put the carpet in. We wanted minimal clutter, we want
it to just be a nice open space. The lounging area was based on
Soho House ( a hotel chain and group of private members’ clubs
originally aimed at those in the arts and media). I wanted that
feeling that if you were a hairdresser in town, you can come and
hang out. I want it to be a relaxed sort of environment.”
On New York:
“We’ve had our salon in New York for more than five years now,
it works well because we have a really strong market in Europe.
We’ve got this really cool space in the meatpacking district, and
we’ve got quite a lot of Aussies and Kiwi hairdressers working
there as well. It’s got a similar feel to this (Darlinghurst), it’s in a
really old brick-building, that’s opposite the highline.”
On the O&M range:
“We start with the colour, and then the haircare’s all highperforming
naturals. We’re probably the first company that quite
successfully straddled salons and high-end retail. We had the first
five-free-formula in the shampoo, so it was sulphur and parabenfree
a long time ago. But what we wanted was it to feel like luxury,
but be natural. Glamorous women also want products in their
bathroom that happen to be low-chemical. Why does it need to be
green and brown and look like it’s in a health-food store? So the
thing that we really go for, because we’ve
been pioneering for so long, we talk about
being ‘Made for Originals’.”
“We were the first Australian hair-care
brand on Net-a-Porter, and we’ve been
on there for about five years now. It’s not
massive volume, it’s massive exposure.
It’s great positioning, and to be honest a
lot of the retail we go into is more about
brand awareness, the majority of our
business goes through salons. But online
is something nobody can argue with and
it’s really good positioning. The business
has increased enormously in the last
twelve months - it’s actually tripled.
That’s partly why we built this space
Why business is booming:
“We’ve always been pioneering this lowchemical
hair colour, but when you’re
trying to take a lot of chemicals out,
sometimes in the past, you compromise on
performance. While we always had a really
loyal following, there were certain things
that you had to do in order to get the grey
coverage, and to get exactly what you
wanted, and maybe the more vibrant red.
So what happened was, we spent two years
developing CØR.color, which, we named
because the core of the brand was colour.
And then the zero in the middle represents
no ammonia, PPD, or resorcinol, which
is what we’ve always taken out. The
product now performs so well that all
the benchmarking we did was against
ammonia-major companies, and now it
performs so well the business is escalating
so fast. Also, the UK Council came out in
the end of 2016, which was just when we
launched a new colour, saying if you colour
your hair with PPD you’re 15 per cent
more likely to get breast cancer. And then
there was a study done in California where
they cited hairdressers as 50 per cent more
likely to get bladder cancer. So we believe
that hair colour is becoming a health
choice, that’s part of our brand as well.
We sort of hashtag, ‘Hair colour is a
health choice’. And I think that if you
can colour your hair without so many
chemicals, why wouldn’t you choose
that? Hairdressers are becoming more
aware about what they’re breathing
in, and what people are putting on
their heads. So we’re finding that big
salons are changing over from major
companies all of the time to O&M. We’re
getting calls everyday. We’re projecting
a massive amount of growth, again, for
Celebrities and influencers:
“We believe that the hairdresser is
the modern-day influencer - that’s
partly why Brad Mullins is our editorial
ambassador. Hairdressers are some of
the most passionate, creative people
that you could get. And when they love
your product, they really love it. So
we’re more focused on the hairdresser
than we are on the celebrity.”
“We’ve got new products coming. CØR.
color has 105 colours in it already, so
it’s a full range. And we’ve just brought
out a men’s quick colour, which is like
a 5 minute colour, and we’ve got new
shades coming out this year, and other
product extensions. We’re now very
focused on what’s next, and how do we
keep moving. Plus we’re always still
spending a massive amount of time and
money on research into what else can
we take out without compromising on
the performance. I just want O&M to be
the best that it can be, and I want it to
be the most high-performing, natural
haircare brand that’s Australian-owned
For more information visit
www.originalmineral.com or call
1300 724 635
for just $69
You may just
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02 9489 7776
VISIT US HAIR EXPO STAND F119
HAVING THE OPPORTUNITY TO PRESENT HIS OWN
SPIN ON A PARISIENNE INSPIRED SHOW IN PARIS
FOR THE 110 YEARS OF L’ORÉAL PROFESIONNEL
CELEBRATION WAS A HUGE HONOUR FOR
OUR LEADING MAN OF HAIR DESIGN, DAMIEN
RINALDO. ALONGSIDE PARTNER ADRIANA AND
TIFFANY DECEUX THEY PROVED WHY THE
TECHNICAL SKILL IN AUSTRALIAN HAIRDRESSING
TAKES THE LEAD.
Part of just three international show segments on March
26 in Paris, Damien’s brief from L’Oréal Professionnel
for his very own show was a rendezvous through
Paris. Originally hesitant and wanting to do his own
thing, the end result resulted in what was labelled the
best show of the event and one that left some of the audience in
tears - testament to the power of a strong collaboration.
“It all worked so well that the way they moved on stage was
like no hair show you’ve seen before, it was absolutely beautiful,”
Considering the models were leading dancers from the likes
of Moulin Rouge, the presentation showcased movement and
elegance in hair juxtaposed by a strong dose of Boris the Cuttery
DNA - more of an internal skeleton structure feel with boning at
the back of the Pony’s.
“We love couture work but it’s been the same for a long time.
You can you do a French wave or roll so many times but we tried to
push it to a new level,” Damien said.
What resulted was something that really pulled at the heart
strings and showed the strength of Australian hairdressing. The
French, no doubt, love to see French work but the fresh twist left it
one of the most talked about shows of the 110 years program.
“We call it the new couture – we’ve been doing the same
couture for a long time in Paris but this show with dancers as
models beautifully trained to move resulted in a far from usual
show. Everyone flowed and had that Parisienne wavy aesthetic but
with a lot more structure,” Damien said.
Damien’s aim was to cast different girls to give the show
diversity. With 4 weeks prep time beforehand back in Australia
creating hair pieces and cotton work all pre done.
The show had African, Asian, Scandinavian, French and many
more models, giving great tonality through colour and creating a
truly global stage.
“The show was a great opportunity and will be one of those
things to look back on and really reflect what a great opportunity
it was to work on a stage in Paris representing a global brand like
L’Oréal Professionnel,” Damien said.
“One thing it really reinforced to me, is how good Australian
hairdressing is. Our approach to hair is often a lot more technical
and structured and it was so humbling to show what we are all
about in a French environment,” Damien said.
Damien believes the most important thing with a show like this
is to come in with a lot of ideas and prep and be open to collaborate
to achieve a strong result. Couture presents a timeless aesthetic in
fashion and hairdressing that we need to continually manipulate
KÉRASTASE SUMMIT BALI
STANDING OUT IN THE CROWD AND GROWING AS A BUSINESS HAS BECOME JUST AS MUCH
ABOUT THE ABILITY TO EMBRACE THE FEAR OF THE FUTURE AS IT IS ABOUT THE LUXURY
SERVICE ON OFFER. IN BALI, OVER FOUR INSIGHTFUL AND EVENTFUL DAYS, KÉRASTASE ARMED
THEIR LOYAL CLIENTS WITH THE BEST OF BOTH, WRITES CAMERON PINE.
From May 4 until May 8, in one of Bali’s most luxurious
locations, Alila Seminyak, Kérastase welcomed not
just Australia’s leading ambassador salons but leading
salons from across the ditch, to curate a succession
plan for an even stronger business partnership in
Australia and New Zealand.
For leading salons it’s often considered that there’s not much
you can change about your business, but after an invaluable series
of days with Kérastase, it’s easy to see why it remains the most
asked for salon retail brand globally. It’s not just the luxury levels
of thinking from day one and parties at iconic sunset venues
like Bali’s Tropicola, it’s about the balance of perspective and
being a leader in an age where leadership is so easily mistaken
Creating an innate balance where salon services, customisation
and retail collide – the formula for growth was not just considered
an offering of luxury but a method of mindset, with this year’s
speakers focussing heavily on mindset to send ambassadors
and salon owners home with a new level of thinking. A level of
thinking that could master any challenge.
To shape new thinking you have to instil confidence, something
the luxury haircare brand empowers their salons with by the
bucket load. Touching not just on the ‘why’ you should be, but the
‘how’ of setting our minds for positive change, all touch points of
the business were engaged from ambassador to owner.
Opening the formal proceedings, Kérastase National Sales
Manager Lara Woolley spoke of the crucial element of business
survival today; understatnding the consumer.
“In business today we are all in a race for the future, a war for
talent and a race to perfection,” Lara said.
“Salon guests are visiting less often, we are presented with a new
generation of digital natives and we are competing for share of voice
in a world where people are overloaded with content,” she said.
Not surprisingly, Lara confirmed the average person scrolled to
the top of Mount Everest with their thumb every year, confirming
just how far our addiction to technology is heading.
Commercial director of PPD Olga Zanetti followed on with
consumer insights and trends, and having started her career in
marketing, Kérastase and its consumer footprint continues to be a
brand she holds close to her heart.
“There’s no denying consumers are visiting less frequently but
the good news is spend is on the rise with an average of 4 per cent
more per visit than the same time last year,” Olga said.
With positive factors still driving our industry there continues
to be opportunities for services and creating a closer bond with
the client just by using the right tools every visit.
“Preventative damage is what’s really driving her to spend,”
Olga said. “But less often visits have resulted in 1 per cent growth
across our retail which is a good benchmark to see where you
are at,” Olga said.
Despite the number of visits being down 1.7 per cent, the total
salon market is up 1.2 per cent and in-salon services with a brand
like Kérastase remains key.
It’s no surprise that L’Oréal group brands have great access to
consumer research data from organisations such as WGSN and
Mintel. This gives invaluable insight into shifting economic power,
technology, population change, environmental shifts, changing
values and overall trends affect salon visits.
There are 10 main global consumer trends driving what’s
happening in shopfronts and salons right now; age agnostic,
back to basics for status, conscious consumer, digitally together,
everyone’s an expert, finding my JOMO (joy of missing out), I can
look after myself, I want a plastic free world, I want it now and
Circles of Subiaco and
Circles on Fitzgerald
Zink the Element of Hair crew
Moving from FOMO (fear of missing out) to the opposite
mindset as information has overloaded our generation, it has also
empowered a new breed that are happy to miss out.
It’s also all about wanting it now – a work life balance no longer
exists. Today, it’s called a work life blend and we are all on 24/7.
“When I’m opening a website it need to download straight away,
if it takes two extra seconds or its not loading I’ve gone somewhere
else,” Olga said.
Olga set the mood for a mindset that is very similar to the
approach many of us have with technology, yet it’s surprising how
many salon websites still aren’t device friendly and super-fast
“I am happy to pay more if it helps me reach my goals quicker
and most consumers are the same. It’s important we make this
achievable. Digitally, there’s a duality where traditional and
technology are blending.”
Competition is fierce and we are not competing against other
salons, we are competing against restaurants, day spas and other
service industries. Passive ageing is a new prose (40 is the new 30,
50 is the new 40).
“We don’t want to age, we don’t want to change, we just want to
extend the good looks that we have,” Olga said.
Traditionally, the Kérastase consumer is in the 40 plus category.
They're affluent, without kids, or they’ve grown up and left
home. The brand is now putting a heavy focus on millennials and
the younger generation who has hair health high on the top of
their priority list, including alliances with trans international
supermodel Andreja Pejić, who shares a lot of values with this
generation. It’s all about a plastic free world of being responsible,
sustainable and sharing diversity on social.
We will also start to see more superfoods transcending between
beauty and hair with Kérastase being one of the first brands
to introduce a beauty regime into hair, or being influenced by
skincare for hair.
Olga also spoke about consumer insights per social group; Gen Y
(a holistic approach to beauty) Generation X (all about preventing
ageing) Baby Boomers and beyond (all about the skincare
Generation Z on the other hand goes to YouTube for inspiration
and information, and will continue to be a focus for Kérastase
throughout 2019 and beyond.
Salon research shows that 90 per cent of women going into
the salon aren’t recommended retail and as such the industry
continues to miss out on further opportunities. It’s the aim
of Kérastase to not just acknowledge but change this figure
through the guest experience - to have a conversation with every
consumer that walks through a salon door and increase the
number of product purchases.
Natalie Morris and
The newly launched
Blond Absolu range targets
the 18-34 year old market
and comes with a strong
online and digital strategy,
compared to the traditional
Kérastase consumer that is
traditionally older than the
average haircare consumer.
Nailing the market
and future areas for
development, Kérastase is
adapting to meet the needs
of the consumer who wants
and Angela Reilly
it all. The first guest speaker
of the conference was Sally
Healy who explained to
guests the key elements
that made up the mentally
well workplace and key HR
metrics. “A positive culture
starts with shared values –
younger generations are into
values and are wanting to
ANDERS SORMSN NILSON.
change the world,” Sally said.
Sally then went on to encourage every guest to nominate two
values they wanted in their salon and define a story around this to
let the brand do the work.
“Involve younger generations in team values and decision making
so they will be right beside you,” she said.
Sally spoke of the numerous ways you could attract the type of
team that you wanted.
She advised of the importance of having a second interview with
everyone as prospective staff can often be well rehearsed with
saying what you want to hear, but not necessarily being able to back
Tina Winchester then spoke in more detail about mental health
and some of the signs and symptoms we can look out in the people
around us. As the director of Mentally Well Workplaces, Tina used
the approach of understanding rather than trying to change a
culture when there were limiting mental health factors. “It’s not
about them and us, it’s about all of us,” she said.
Anders Sorman Nilson is a true futurist and uses emotion and
universal realisations to explain the differences between digital and
analogue – for Anders it’s all about winning the digital minds and
analogue hearts’ of tomorrow’s customer.
“We are all getting digitally hacked at exponential rates but the
perfect blend of analogue and digital is to move friction seamlessly,”
The cost of friction (time wasted in a business or waiting to pay or
checkout) has true costs to business.
In a decade of disruption, Matt Church spoke about finding
“We are all getting digitally hacked
at exponential rates but the perfect
blend of analogue and digital is to
move friction seamlessly,”
true heart, courage and positive acknowledgement to
everything we do.
“The best achievements come through encouragement,
not through competitive demand,” Matt said. To learn is
to sometimes forget what we know and Matt spoke about
how sometimes we had to unlearn before re-learning to
embrace the new . He talked the audience through brands
that had reinvented concepts and charged more for a
cheaper product, proving that with consumers, convenience
One of the most talked about speakers in Australia and
now globally, Amanda Stevens, is known for her concept of
selling to women. For her presentation, she focused on the
future of the customer experience. She said understanding
the consumer was all about mastering the business of being
busy and finding happiness in an uncertain
world where health and true connection
was the new wealth.
She stressed the importance or removing
anything that was going to prevent
people coming to you, including Zip Pay
“Within a tyranny of choice you need as
many ways to touch consumers as possible
and the key to true connection is to find commonality through
celebration, customisation and connecting your customers to each
other to create a network of loyalists for your brand,” she said.
Leadership influencer and body language and vocal intelligence
coach, Louise Mahler, hit hard with some home truths about body
language that all do subconsciously. As an expert in psychology and
face to face engagement, she had the entire audience realising their
retail consultation, greetings and body language were all needing
some serious work.
Making her way through the room the day before she spoke
on stage, Louise was most likely reading the guests, making
connections and watching body language to perfectly tailor an
interactive session. She managed to get several guests on stage and
show just some of the many subconscious things we do when we
don’t have confident body language.
Overall, there’s no denying that the state of play is more
complicated now, whether it be recruitment in the age of Tinder,
trying to create a true brand voice in a crowded market or finding
what you can master in a decade of disruption. One thing everyone
took away this year, and it wasn’t just one actionable anecdote from
a speaker, was a perfectly curated success formula marrying the
best line up of speakers to create true change across mindset first.
Where guest experience is key, team empowerment is met with
a myriad of challenges and the future and next steps can be blurry
and instilled with fear, Kérastase enabled you to detoxify any
business blockages for an even stronger 2020 and beyond.
For more information visit www.kerastase.com.au
Hair highlights from a huge week of Sydney fashion.
X BEC + BRIDGE
“We wanted this to feel a little bit Puberty Blues,” was
how Richard Kavanagh described the styles he created
for Redken backstage at the Bec + Bridge Resort 2020 show.
The opening show of Day Two of Mercedes Benz Fashion Week
Australia was buzzing pre-show with Richard working his hands
at keeping the look casual, young and lived in.
“The hair we’re creating is youthful, we’re making it very
natural and organic,” he explained as he worked on the hair of
one of the models of the moment, Bambi Northwood-Blyth.
Richard said the hair length impacted the way him and his
team styled the hair. “For shorter hair, we are letting the haircuts
do the talking and letting the natural texture be the highlight of
the hair,” he said.
TONI&GUY AND GHD
The who’s who of the Australian fashion scene glammed up for
one of the most important nights of the year; the Mercedes Benz
Fashion Week Australia 2019 (MBFWA) opening show. This year
Aje had the privilege of opening fashion week with a stunning
spectacle that showcased two of Australia’s iconic landmarks in
all their glory: the Harbour Bridge and the Opera House.
TONI&GUY had the honour of being the show’s official hair
sponsor, under the direction of Katy Reeve, while ghd was the
official hair tool partner under the direction of Pauline McCabe.
Katy and Pauline collaborated to create a look that embodied
the new season collection and ensure the hair complemented
the Australian aesthetic and landscape showcased.
Inspired by ‘the land and the sea’, the hair featured strong
partings to mirror the coast lines of Australia and gentle waves
inspired by the ocean. Hints of masculinity were paired with
soft, feminine touches in perfect synergy.
X WE ARE KINDRED
Marie Cain for Redken created matte, lived in hair for We Are
Kindred’s resort ’20 collection, Boheme Heart, at Mercedes
Benz Fashion Week Australia. “The inspiration for today’s look
is for the girls to look quite natural,” she explained. “What
we’re creating is hair that has that lived-in texture, and
Marie said she tailored each hair style to be individual
towards each girl, as there was such a diverse number of hair
styles and cuts with each model.
X BIANCA SPENDER
ghd kicked off Mercedes Benz Fashion Week Australia before it
had even begun, styling Bianca Spender at a pre-opening show
in Sydney. With Mary Alamine as hair director, an undone look
offered an androgynous aesthetic for clients to covet.
“I wanted the hair to feel relaxed and undone, yet still refined.
Incorporating a wet look finish gave an edge to this style so that
it wasn’t too feminine or pretty,” Mary said. “Bianca wanted the
hair to look like fingers had run through it, like it had been ‘lived
in’ with a boyish flair to give some grit. Marrying masculinity
with the wet look and femininity with the loose waves was key to
This cult brand re-united with MBFWA showing their resort
collection of bold earthy colours; think greens, yellows and
neutrals paired perfectly by an undone and natural finish to the
hair by ghd hair director Keiren Street.
Held at The Apollo restaurant in Potts Point, Bassike treated
a very intimate numbers of guests to an exclusive dinner
showing of a resort collection taking the brand from basic
tee to sophisticated loose overcoats, one piece resort dresses,
statement separates and a little more structure than we’ve
previously seen from the basics brand.
Building the Bassike mood board towards a more lifestyle
centric Resort '20, creative director Deborah Sams was inspired
by a spirit of playfulness, with a view to lend more optimism to
the modern woman’s wardrobe.
X JONATHAN SIMKHAI
Nearing sunset on a warm afternoon in Bondi, ghd and editorial
expert Richard Kavanagh styled the hair for Jonathan Simkhai,
creating the effortless beauty every hairdresser aims to create and
that every client wants.
“The look was inspired by Jonathan’s inspiration for the
collection, which was a girl at sunset, at magic hour, who looks
effortlessly beautiful,” Richard said. “We’ve used the classic curl
wand and in some cases the soft curl wand from ghd, to create
a soft bend in the hair with a centre part tucked behind the
ear, and just raked through with our finger so it’s just easy and
effortless and undone.”
ORIBE AND HOT TOOLS
Much loved swimwear brand Matteau expanded into relaxed resort
wear, transporting guests to an Amalfi Coast aesthetic, perfectly
complemented by a sun-kissed and lived-in hair look by hair
director Paloma Garcia.
The Matteau woman is liberated, artistic and embraces her natural
beauty with the simple yet highly curated swimwear label moving to
a full resort collection of loose silhouettes that you just want to ‘slip
on’ and wander the waterside restaurants of the European coast.
“There’s a lot of diversity in the models and casting and this show is
all about embracing that,” Paloma said.
X ALICE MCCALL
“It’s all about bringing back the haircut,” is how Keiren Street
for Wella Professionals described the models’ hair inspiration
backstage at the Alice McCall. “It’s nice to see haircuts again and
to properly do hair, rather than the natural, natural, natural
To get the “done” look, Keiren looked to the cool girls of the
past for inspiration. “Today’s look is a nod to the sixties,” he
explained. “She’s a teddy girl and a bit of party girl who loves to
have a good time.”
X LEE MATTHEWS
Texture, style and form were all paramount in the hair look for
Lee Matthews at Mercedes Benz Fashion Week, complementing
the myriad of fabrics, textures and shapes evident in the
collection. Hair direction by Nathan Gorman for KEVIN.
MURPHY put eye-catching finishes on the 20 year anniversary
collection for the brand.
“For Lee Matthews 20-year anniversary show KEVIN. MURPHY
wanted to reflect the brand alignment perfectly,” Nathan said.
“Lee is known for her effortless pieces, her use of natural fabrics
and her focus on simplicity, sustainability and inclusivity so we
wanted to create a hair look that reflected this effortless appeal
and had a ‘come as you are’ attitude. The look is a hair fold, not
a top knot, not a ballerina bun, almost an elevated version of
something the model could have done on herself. Each look is as
individual as the woman wearing it.”
X BONDI BORN
Over enviable Mediterranean cuisine at Bondi’s trendy Totti’s
restaurant, guests watched the runway show for BONDI BORN
at Mercedes Benz Fashion Week Australia. Complementing
this major runway were three intricate hair looks from
the incomparable Renya Xydis, creative director for Wella
Professionals, incorporating braiding, styling and texture.
“The Australian woman loves to travel, the hair direction
for the show was very much driven by looks that women can
emulate at home, we showed wet hair because she’s always
out of the pool, we showed slicked back hair because it’s what
she likes to do before dinner, and to top it off we’ve included
editorial iterations of ponytails and buns with a nautical nod,”
X CHRISTOPHER ESBER
X HANSEN AND GRETEL
Starting Day 3 of Mercedes Benz Fashion Week Australia, guests
showed up to Hansen and Gretel’s Paddington Boutique on
Sydney’s iconic Oxford Street for a luxe show dedicated to
the power of femininity. With Venus as the ideal muse (and
yes, that famous song playing to close the show) KMS and hair
director Ali Holmes of Wild Life Hair brought the same ethos of
strength in individuality to the hair look.
“Our icon today is Venus, you would have seen the painting on
the front window when you came in,” Ali said. “It’s celebrating
femininity and beautiful women and individuality in women.
Everybody’s own looks are being used and celebrated and with
long hair we’re finishing it with a plait. We’ve chosen models
that have their own looks to start with, if they have their own
haircuts, beautiful texture existing in their hair already, we’ve
kept it. If they have long hair we’ve added a plait.”
Christopher Esber’s penchant for signature minimalist
tailoring and structured silhouettes was juxtaposed with
an undone and dual textured luxury feel to the hair by hair
director Daren Borthwick of Shu Uemura.
If you can’t take a holiday, Esber’s new collections believes
you can bring it to your everyday wardrobe. The key message;
was about connecting and disconnecting; at the desk to outof-office,
done sophisticatedly Christopher Esber-style. The
hair followed with the done, yet undone, feel to exemplify the
essence of clothes being a bikini utility or a utility bikini and
what you wear being more a state of mind than just a statement.
Hair was designed be both acceptable for poolside but tailored
enough for the office.
Goldwell guest artist John Pulitano,
creative director and cofounder of
Headcase Hair, created two unique looks
for Tigerlily’s ‘Aloha State’ Resort 2020
Collection looks. He looked to the past
for inspiration with a nod to 40s and
50s Hollywood stars, like the famous by
Lauren Bacall, an American actress known
for her distinctive voice and sultry looks.
The first look was vintage beach girl
glam. “We added a bit of glam with a
soft wave at the front inspired by Lauren
Bacall,” John said. “It’s high glamour
meets beachy texture.”
X PE NATION
Diversity was the key takeaway from
Brad Mullins who was styling models
for O&M as P.E. Nation presented their
first solo show ‘Physical Education by P.E
Nation’ at Mercedes Benz Fashion Week
Australia. For the second show on day
number two of MBFWA show, Brad worked
with PE Nation designers Pip Edwards and
Claire to create hair that showcased “the
ultimate cool girl texture”.
“What’s really important is the silhouette
of the head,” Brad said. “We’ve done a
middle part but have made sure that the
girls’ natural hair texture is kept as it is to
bring out each girl’s individuality.”
X ANNA QUAN
“Structure and softness” was the brief
for models whose hair was tended to
by Jacqueline Pidd for TIGI at the Anna
Quan interactive show. Held off-site at
Carol Lehrer Crawford’s sculpture studio
in Surry Hills for Mercedes Benz Fashion
Week Australia, guests were invited to
walk through the studio observing the
collection much like an art show, allowing
them to get up close and personal with the
clothes – and the hair.
Jacqueline explained the hair was
influenced by the marcel waves popular in
the 1930s. “We went for a 1930s inspired look
but with a modern twist,” she said. “At the
front we’ve got a structured marcel wave,
and at the back we’ve got a softer wave or
with shorter hair, a bend in the middle.”
X TEN PIECES
In front of the inimitable backdrop that is Bondi Beach and staged on
the iconic drained Icebergs pool, Ten Pieces, with hair styled by ghd,
wowed their audience on the final day of Fashion Week. Utilsiing ten
hair tools for Ten Pieces to prioritise individuality, the brand and hair
director Travis Balcke enhanced the models’ natural beauty.
“I wanted to use ten different ghd tools for Ten Pieces – with
varied techniques to enhance the model’s natural hair texture,”
Travis said. “It was integral that we didn’t detract from their
individual styles for the hair looks. The beauty of the ghd offering is
that there is a thermal styling tool to suit every personal need and
these looks gave us the opportunity to showcase how easy it is to
use the tools at home to create a fashion-ready style.”
X DOUBLE RAINBOUU
Taking guests on a journey through a tranquil Chinese Gardens
away from the hectic pace of Fashion Week, Double Rainbouu’s
dynamism and diversity was at an all-time high with a curated
hair look for each ‘United Colours of Rainbouu 20’ collection
piece by KMS hair director Ali Holmes.
“Hair was very much about resort wear in the evening. It’s
all about coming out of the water and being evening ready.
Textures in the hair are still Hippie and Boho but with a more
evening element to it,” Ali said.
X LEO AND LIN
It was collective hair royalty backstage for Leo and Lin,
as TONI&GUY created the look, recent Australian Hair Fashion
Awards (AHFA) Victorian Hairdresser of the Year Jo Smith directed
the show and fellow AHFA New South Wales Hairdresser of the
Year Katy Reeve worked on the team. The inspiring girl power and
talent was well on display.
“Today I’m working on the Leo and Lin 2020 resort show, we
have three looks we’ll be doing on the models,” Jo explained from
backstage. “Our first look is a soft, romantic natural wave with a
strong centre part, our second look will work with a textured bun,
again a little bit romantic but more structured in its texture and our
third look is a more lived-in, looser, grittier wave, with high shine
around the hairline to really create structure in the hair.”
X MICHAEL LO SORDO
Hosted at Sydney’s Queen Victoria Building over MBFWA,
Michael Lo Sordo’s resort show had its luxe feel matched by
the incomparable team at ghd, as led by session styling expert
Richard Kavanagh. A refined collection of 21 pieces in black
white was built on luxury tailoring and romantic minimalism,
affirming the brand’s signature for alluring eveningwear. The hair
look took this bold simplicity and harnessed it.
“The look for Michael Lo Sordo is very luxurious but effortless,
it’s as if the girl is in St Tropez, she’s been fro a night swim, she’s
got out of the pool, thrown on a beautiful gown, combed her
hair and she’s just [perfect and fresh as she is. It’s clean and quite
sleek,” Richard said. “When you look at the collection across the
board what we wanted to do was make sure there was a simplicity
and elegance that matches the collection. The key was using
the ghd air hairdryer to directionally blow dry using the bristle
brushes to make sure the hair is smooth, polished and luxurious,
and we’re working natural oils to hold it in place.”
X CARLA ZAMPATTI
Adding a new twist on the always sophisticated and expensive feel
of Carla Zampatti, Hair director John Pulitano for Goldwell created
a 70s rock chic vibe to give the hair a bit of an edge. Between luxe
fashion and rock star hair, this was a look worthy of MBFWA '19’s
Sequined blazers as a maxi, yellow full-length, stripes, velvet
and all the luxurious textures you’d expect from Carla – this
fashion icon continues to create ready to wear that everyone wants.
With an on the runway performance throughout the show from
Sydney’s Brandenburg orchestra, Carla delivered a sensational
symphonic finale to be remembered.
Using Goldwell Double Boost on the roots to create a flat and less
glamourous feel, “If it looks too full it starts to go into beauty and
what we want is a mix between a softer silhouette and a strong
retro vibe using a deep side part down over one eye,” John said.
X KARLA SPETIC
For Karla Spetic at MBFWA, Ben Martin and Redken utilised
the creative brief inspired by Greek mythology to transform
models into mermaids. Floating pearls, crimped styles and
wild textures overtook backstage and the runway, making for a
dreamy show with hair look highlights from the week.
“The beautiful siren show is inspired by Odysseus, the Sirens
and in particular a renaissance painting, so what we’re doing
is that the sirens are mermaids and we’re creating mermaid
inspired looks,” Ben said. “We want the girls to look like
they’ve just come out of the ocean so we’re using natural curls
to embellish the textures that we’ve created. We have a range of
textures, working with some of the girls’ natural textures and
enhancing some to make it runway ready.”
X ST GEORGE NEXT GEN
The next generation of designers had their models’ hair in
legendary hands for the St George Next Gen collection showcase
at Mercedes Benz Fashion Week Australia 2019. TONI&GUY hair
director Katy Reeve, who recently took out the NSW Hairdresser
of the Year title at the Australian Hair Fashion Awards, created
two looks for the rising stars of fashion.
The first look Kate described as “very organic” which used
“natural texture in the hair”.
“We’ve seen a lot of wet and sweaty hair this season, but what
we’re doing is the complete opposite of that,” she said. “We’re
creating a looks that’s very dry and matte.”
For Thurley at MBFWA, Revlon Professional and Anthony Nader
created their version of the strong woman. The interesting
knotted look created an element of consistency in the fashion
show, while texture remained pivotal.
“My inspiration for the hair for Thurley was that the hair is
refined a little more,” Anthony said. “I think a lot of women overcurl
their hair when they say they want to do natural hair but
they end making it curlier, so basically what I’ve done with the
hair today is we’ve put a slight wave in it but the secret is we’ve
destroyed the texture of that wave so the hair looks a little more
lived in but it’s a little bit more refined.”
X AZZO SWIM
The Azzo Swimwear MBFWA show took
the wet look to its extremes, with the
runway itself covered in water, guys
walking down the catwalk in boardies
or speedos and a suitably slick hair style
from Redken and hair director Marie Cain.
“The hair look for today is a wet look and
it’s for a swimwear label, the collection
inspiration was for the guys to look like
they’ve been on a summer holiday or
they’ve gone for a summer run and they’re
quite sweaty,” Marie said backstage. “The
designer also used the words of a ‘summer
storm’, we’re using the haircuts and
pushing it forward or back depending on
what looks good.”
Boldness and the popular puffed sleeves,
disconnection and layering in Mariam
Seddiq’s dynamic line- up was perfectly
given further attitude by a lived-in and
layered hair look by hair director Diane
Georgievski for Redken.
Seddiq perfectly personifies her own
unique version of leading trends, textures
and fabrics and makes it fun, so the 2020
Seddiq girl is all about looking like she’s
had a good time – she’s sophisticated but
certainly not uptight.
Not your typical French cool girl, but
with a strong French finesse, each girl had
to look lived-in. “She’s cool but she’s still
sophisticated,” Diane said.
X JUSTIN CASSIN
Rather than over the top avant-garde for the
boys, Justin Cassin blurs the line between
tradition and contemporary with tailored
modernity. Hair directors Dmitri Papas and
Justin Pace for Redken bringing an individual
look of polish to a full gamut of men’s hair.
“For the guys it’s about individuality. It’s
sleek, shiny and a bit wet looking,” said
Hair Director Dmitri Papas. Long overcoats,
tailored paints, shirts and jackets merged
with more streetwear as Justin stated an
authority in men’s lifestyle fashion.
A TRUE EDITORIAL HAIRDRESSER WITH
A MASTERFUL LIGHTNESS OF TOUCH,
RICHARD KAVANAGH HAS CARVED A
NICHE FOR HIS NAME BY MERGING THE
INDUSTRY AND CONSUMER WORLDS TO
CREATE AN ENVIABLE HAIR AESTHETIC.
What continues to inspire you artistically
and drives you to do what you do?
To be honest, I’m still inspired by the
craft. Every day I try to get a little bit
better at one or more aspects of the craft
of hairdressing. I’m kind of a hair geek
and get really mesmerised by little things
like combing hair, and sections, and
the texture of hair. In terms of artistic
inspiration, I’m inspired by the art world,
both modern and historic art. Dark,
satirical works, and graphic abstract stuff
like Dadaism and the works of the Dutch
masters. I also love it when I see someone
have an ‘aha’ moment when I’m working
with them. It gives me such a buzz to see
the penny drop for someone who discovers
a simple or easier way to do something
they’ve struggled with.
What editorial question are you most
'How do I have a career like yours or what
do I do to work towards more of your
work?'. I wear so many hats, as a creative
director for salon groups and brands, and
as a freelance session stylist and as an
entrepreneur and business owner, father,
fighter and mentor. What I tell people is to
learn how to self assess, look at what you
do well and what you need to work on. Do
more of what you do well, and develop the
ability to incrementally improve in the
areas you want to work on.
How do you find and capture inspiration
each year for shows or collections or
For shows, I’m largely inspired by the
consultation process with the designer or
creative director. Trying to find a visual voice
through the hair to help support or amplify
their vision for the character of the show
allows me to tap into my intuitive creative
process and allow ideas to bubble up.
Knowing I can trust my hands to execute
the vision that my brain has, or at least
have enough technique and craftsmanship
to be able to figure it out, allows the
freedoms to create. With education, I try to
ask myself - 'if I was here, buying a ticket
for this session, what would I want to take
away, both technically and emotionally?'
And then I try to take looks I’ve done for
shoots or shows and break them down into
steps or techniques that can be adapted
or used across multiple looks or concepts.
Largely, I just trust my gut.
If you could produce any show you
wanted what would you do?
I’ve been lucky enough to have a whole lot
of ‘career highlight’ moments. Too many
to even remember. But if there was one
show I’d love to be the hair director for it’d
have to be Comme des Garçons.
What is it you love most about Redken
and what keeps you loyal to working with
the Redken brand?
For me, at the heart of Redken is a passion for
people and the betterment of our industry as
a whole. It’s inclusive, and progressive, and
as a brand, Redken seeks to empower the
stylist. I find that inspiring and humbling.
One thing that’s changed for you in
2019 vs 2018?
The biggest thing that’s changed is I’ve
become the Co-CEO of a beauty tech
company - piiq. Being involved in a world
first innovation, and traveling the world
to showcase what we’ve done here in
Australia has been crazy!
What has been the biggest challenge for
you as an artist this year?
The biggest challenge has been managing
my time. I’ve had to hire a full time PA
just to manage my diary even though I
have an agent to manage my bookings
THE SUM OF IT
HAIRCARE AUSTRALIA HAS ESTABLISHED A LEADING PORTFOLIO OF BRANDS THAT
WILL BRING TOGETHER AN UNRIVALLED GROUP OF INDUSTRY CREATIVES AND
BUSINESS OWNERS IN NOUMEA (AUGUST 16-20) FOR THE HAIRCARE BUSINESS
SUMMIT. PREPARE TO ESCAPE TO A NEW MINDSET.
Australia 2019 Business Summit
takes guests to the idyllic shores
of New Caledonia over four
entertaining and educational days
of discovery at the Chateau
Royal Beach Resort and Spa.
“It is essential to allocate
time to work on your
business,” said Sales and
Education Director of Haircare
Australia, Ward Gauvin.
“I’ve found, personally,
when I travel, I become more
creative. Because you don’t
have those day to day to-do
list type distractions, you’re
able to think more laterally
and more deeply about the business,” he said.
Targeted to salon owners and managers, the four night and
three day conference not only provides access to network and
socialise with industry leading figures, but allows you to dive into
the latest industry outlooks as well as global fashion trends that
are influencing consumer purchasing decisions.
While the location of the Haircare Business Summit continues
to change, the motivation behind it remains the same. “Haircare
wants to help salon owners and managers develop their business
skills, and their personal development to continue to grow,
because if we have a healthy, strong hairdressing industry, well,
then our company has a stronger future,” Ward said.
Haircare Australia isn’t interested in an off-the-shelf business
conference and have made it their mission to understands
the innate creativity of their clients’ minds and their need for
“The Haircare Business Summit
is a really unique experience”
he says. “I wanted to select a
location away from mainstream
destinations to offer a different
Testament to Haircare Australia’s
commitment to your business
growth is the leading line up of
Bruce Cotterill: An experienced
leader of strategy,
business improvement and
people. Bruce was a guest
speaker at the previous
Haircare Summit and his
Seven Principles of Profit
Lorean Cairns: Meet an
Evo stockist from New York!
Lorean Cairns is a cofounder of
the Fox and Jane Salon Group
– a company that has scaled
from five to 150 employees and
gone international in a few
Phil Nosworthy: founder
of Switch Inc., Phil is a multi-disciplined executive coach, global
speaker and influential change-maker with a focus on making
both your business and life meaningful.
Dr Louise Mahler: An expert in body language, Dr Louise Mahler
will entertain the Business Summit with her deep and witty
insights into the different types of personalities who walk through
your salon door.
For more information visit www.haircareaust.com or contact
email@example.com or 1300 437 436 (option4) to
reserve your place.
Fairy floss, carousels and limitless
colour - join the winners of the Matrix
Collective Competition with a colourful
two days down the rabbit hole.
Photography by Emily Abay, Hair by Matrix Collective Competition Winners,
Styling by Ella Murphy, Makeup by Ash Carpenter, Production by Ida Almasi
Olivia (left) wears Rotate dress (worn as top), Bianca Spender Pants, Zara shoes.
Leilani (right) wears Camilla and Marc coat, top and bag, Bianca Spender shirt,
McGraw briefs, Jeffery Campbell shoes from Zomp.
Hair by Danielle
On Parks top and knit
sweater from Filly’s
Stable, Camilla and
Marc skirt, Sans Beast
bag, Zara shoes.
Hair by Hayley Keep and
Atoìr top, Maticevski dress
Zoe (left) hair by Shauna Moore
Mercy (right) hair by Leanne Kay and
Zoe wears Scanlan and Theodore
dress, Kate Sylvester knit sweater,
Camilla and Marc skirt and coat, Nike
socks, Pam shoes from Zomp
Mercy wears Camilla and Marc Top,
Yeojin Bae dress, Acler coat, Essentiel
Antwerp bag from Filly’s Stable,
Jeffery Campbell shoes from Zomp,
Lucy Folk jewellery
Hair by Ellana Dolman and
Camilla and Marc top,
Bianca Spender suit
jacket and pants, Karen
Millen skirt, Scanlan and
Hair by Moshe Vaknin.
Camilla and Marc top,
Scanlan and Theodore
shirt, Atoir suit jacket and
pants, Chris Ran Lin coat
Leilani (left) hair by Maria Puccio
and Madison Logozzo. Moraya
(right) hair by Leah Rowley
Leilani wears Camilla and Marc
top and coat, Alice McCall dress,
Moraya wears Ganni dress, Camilla
and Marc Jacket (worn as top)
Bianca Spender coat, Scanlan and
Hair by Lauren
Kate Sylvester top,
Rixo dress from Filly’s
Stable, Lonely Lingerie
Hair by Joanne Bird
Camilla and Marc suit
jacket and pants, Ellery
coat, Camilla and Marc
scarf, Sans Beast bag,
Jeffery Campbell shoes
Zoe (left) wears Scanlan and Theodore dress, Kate Sylvester sweater,
Camilla and Marc skirt and coat, Nike socks, Pam shoes from Zomp
Olivia (middle) wears On Parks top and knit from Filly’s Stable, Camilla
and Marc skirt, Sans Beast bag, Zara shoes
Mercy (right) wears Camilla and Marc top, Yeojin Bae dress, Acler coat,
Essentiel Antwerp bag from Filly’s Stable, Jeffery Campbell shoes from
Zomp, Lucy Folk jewellery
ON SET WITH
WITH A SENSE OF ENERGY AND COMMUNITY, THE MATRIX COLLECTIVE COMPETITION WINNERS
FLEW IN FROM AROUND THE COUNTRY TO CREATE THEIR OWN LOOKS ON SET WITH THE
INSTYLE TEAM - RESULTING IN A SHOOT THAT WILL GO DOWN IN HISTORY.
HAYLEY KEEP AND
Lemon Laine, Perth
WA Individual Winner
Earth Wind Fire Hair, Perth
WA Team Winners
“I get to prep a lot with others behind
the scenes this time I got to be in the
spotlight! It’s nice to show off my skill set
as a hairdresser to see what I can do.”
LEANNE KAY AND
Stevie English Hair , Sydney
NSW Team Winners
“It is great to be a part of the whole
experience from brief to seeing the looks
come to life. Editorial is so different to
salon hair and it’s amazing to learn from
Gloss Hair Dezign, Melbourne
VIC Individual Winner
DANIELLE COLEBERT AND
OMG Hair Bar, Brisbane
QLD Team Winners
MARIA PUCCIO AND
Acqua Lounge Hair Studio, Adelaide
SA Team Winners
ELLANA DOLMAN AND
Hairhouse Southland, Melbourne
VIC Team Winners
“Today’s shoot has been eye opening,
it’s a whole other world to hairdressing!
The Matrix Collective competition has
let our creative juices fly.”
B&B Hair Salon, Gold Coast
QLD Individual Winner
“I entered the Collective as I thought
it was a great platform to showcase
my work without having to outlay
any costs. It was so easy. I used one
of my salon clients, I was doing her
hair and thought, ‘I should just shoot
you, let’s enter!’”
Stevie English Hair, Sydney
NSW Individual Winner
Scizzor Lounge, Adelaide
SA Individual Winner
Director Tsiknaris Hair and AHFA 2019 Avant Garde
Hairdresser of the Year
I like the overall look and style of this outfit, it gives
off a very down to earth, fun and feminine first
impression. I would however ditch the boots and
instead opt for a pair of killer heels! This would really
dress up the look and add polish to her ensemble. As
she has such a relaxed, loosely fitting top I think it’s
important to have an element of strong and sexy,
and those legs should be shown off! In regards to her
hair, I can see so much potential hidden under all the
excessive length, and the colour looks a little too livedin.
The length looks too long and too much gravity pull
is happening. I would approach by removing a few
inches off the length and creating a seamless layering
technique which would remove weight and create
movement without having the traditional layering
lines. Beautiful, undone sexy hair that looks effortless
not only suits her face but her whole silhouette. I
would make her colour more of a cool brunette -
highlights that look like she was born with them. To
achieve her look, I would focus baby-fine highlights
on the mid-length and ends of your hair, as well as the
pieces framing her face then an overall background
that adds some depth with her new style. Before
blow-drying I would apply the correct foundation
products for support and hold to ensure the look is
just off the runway with lasting volume and texture
with memory. I’d apply L’Anza Healing Strength Neem
Plant Silk Serum for heat protection and glide ability
and spray from roots to ends with Show Beauty Lux
Volume Mist to amplify thickness and volume. I’d use
a ghd curve classic wave wand to create soft undone
waves, finishing with L’Anza Healing Style Dry
Texture Spray to give touchable volume with memory.
The look - all about that effortless looking finish.
AHFA SA/TAS Hairdresser of the Year,
salon owner and director at
My first impression is that the colour of
the dress completely drains her skin tone.
I’d like to see the dress colours reversed,
with pale pink flowers on a deeper colour
background. I’d lose the bag and add one
that suits the lighter colour of the dress,
along with sandals to match.
I actually like the length of her hair, but
I’d like to make it a brighter blonde with
some contouring babylights around her
face and through her parting. I’d lighten
her natural base colour a little and tone the
blonde to a pale oyster, keeping it on the
cooler side to suit her cool-coloured skin.
As a Revlon Professional ambassador
I’d naturally use their colour brand
Revlonissimo . I’d use the new Super
blondes 12.22 (iridescent tone) in foil with
their new Satinescent range additives .821
( Mauve) to add a more intense oyster tone,
mixed with 12%. I’d work to the crown
using fine weaves with wider spaces, and
focus more around the fringe area. After
that, I’d apply the remainder of the colour
freehand through to the ends to intensify
colour. Ten minutes before development
time is up, I’d apply soft lightener from
the brand's superblondes palette to the
roots, mixed with its own soft lightener
developer for 10 mins to shift the base.
I’d soften the edges of her cut by
taking away the bluntness and adding
soft internal layers to release the natural
movement in her hair. I’d also add a
curtain fringe to enhance her cheekbones.
To style her hair I’d blast it dry using
Revlon Memory Spray for some texture,
then finish it off with a large curling wand
to enhance the natural movement and give
it all a looser look.
GHD’S LATEST TOOL,
TITLED ORACLE, IS
YOUR NEW MUST-HAVE
AVENUE TO STYLISTIC
COVETABLE CURLS WITH
GROUND BREAKING EASE
Once iconic for their
alone, ghd’s role and
reputation as a global
has only grown, and its portfolio
now expands from straightening to
drying and styling of all sorts. Within
this domain, welcome oracle, an
innovative tool that makes curling easier
than ever, putting it in the same simplistic
realm as straightening hair for your clients,
and developed in revolutionary fashion
over 6 years with 675,000 hours of testing
at the leader in heat styling R&D facility in
“ghd oracle is the culmination of
years of research, resulting in a versatile
professional tool that combines heat to
shape the hair, with a cooling system to
set the hair,” said Steve Elstein, ghd Vice
President of product development and
research states. “This innovative tool heats
hair to the optimum temperature of 185°C
and then curls and sets the hair by flashcooling
it with a temperature differential of
over 100°C to ensure the style is set and that
the curls last.”
The tool is able to simplify the art
of curling with patented Curl-zone
technology, using the oracle’s unique heat
power and cooling setting effect to create a
myriad of curls in just one stroke, leaving
hair beautiful and healthy. The oracle has
a “U” shape made of four ceramic plates
that concocts an ideal curl no matter what
section of hair is actually passing through
the tool. Tilting the oracle at slight angles
creates new and various curls and waves,
from more defined to loose and beachy.
The oracle shapes the hair with its Curlzone
technology, supplementing this with
a flash-cooling system that sets the curl
and ensures long-lasting results, while also
making the tool is cool to touch and place
on surfaces, providing consumers with a
no fear curling experience. A small, high
power fan draws in cool air and expels
warm air to facilitate this savvy process.
1 4 ceramic plates° heat hair to the
optimum styling temperature of 185°C
to give the curl shape
2 The unique U shape creates the
perfect curl on all hair types
3 The patented Curl-zone flash-cools
hair quickly to set the curl in place
When styling, it keeps its optimal
temperature of 185°C, which ghd
has identified as the ‘glass transition
phase’, today’s benchmark for heat
styling, where material goes from
brittle to malleable, and the ideal heat
temperature. This protects hair from
damage while embellishing its natural
beauty during styling.
“ghd oracle is a game-changer for
creating curls and waves; there is no
more wrapping or rolling hair, for
the first time ever you can create the
perfect curl in just one easy stroke,”
ghd Global Brand Ambassador Adam
Reed explained. “So many of my clients
struggle to curl their hair, but with the
new ghd oracle, curling is now as easy as
“Curls continue to be a strong and
growing hair trend, and with ghd oracle
one tool is all you need to create a variety
of curls, waves, and textures. It is a
revolutionary innovation, which is why
we’re so excited to put it directly into
the hands of the professional stylists,
delivering a tool which is exclusive to
selected partner salons,” added Ludovic
Dellazzeri, managing director, ghd ANZ.
“In many ways, ghd is going back to its
roots with oracle.”
“Salons are where ghd is born and
remain at the heart of our business. ghd
oracle is our most versatile and creative
curling tool yet – meaning education
is vital for consumers to get the most
out of it. Stylists are the key to teaching
consumers how to confidently and easily
use this professional tool to create these
looks at home.”
“Our ghd oracle partner salons are
required and committed to providing
complimentary tutorials for all consumers
so they can learn how to use the tool before
purchase,” Ludovic said. “Hairdressers
know they’re a trusted source of both
knowledge and creativity for their clients,
and we look forward to inviting more
salons to be part of the ghd oracle journey.”
ghd have continued to innovate and
revolutionise the very notion of heat
styling through their entire brand history,
and oracle is another monumental step in
that relentless journey. Look to the future
of curls, heat styling and retailing tools
For more information visit
TRENDING SALON STYLE
Reinvent classy luxury just like the Parisians
with this luxe salon look. Structural furnishings
of black and white that features luxe textures;
think faux marble, stone, concrete and a mix of
matte and gloss finishes, are chosen to create
depth and texture. Timeless quilted textures are
key, combining a rich and luxurious palette
monochrome design of marble, cool metallics
and detailed wall panelling. Lavish light fittings
and designer decor will complete this look.
WORDS AND STYLING: LISA FELEPPA
Luxe Plush by Comfortel
This look is about
luxury. Focus on items
that are simple in form
and let the texture
or finish provide
Emilly Hadrill Hair & Extensions
Paddington, NSW Australia
Sydney NSW Australia
Stacey Plush Salon Chair
Positano Salon Mirror
Pierre Haddad Hair Management
Sydney NSW Australia
Prahran VIC Australia
Bennet Front Counter
Barcelona Waiting Sofa
Luma Selfie Ring Light
Salon Franc, Armadale, VIC Australia
Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. More about this look go to pinterest.com/
comfortelfurniture. For inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.
LEARN MORE 1 800 972 141
www.hairdreams.com | firstname.lastname@example.org
JOICO’S NEW COLOUR AESTHETIC AND COLOR INTENSITY
INNOVATIONS COME IN THE FORM OF LOVEFEST – TWO
SHADES DEDICATED TO BRIGHT, BOLD AND PLAYFUL HAIR
AND THE UNIQUE PERSONALITIES THAT GO ALONG WITH IT.
Welcome LoveFest, two bright Joico Color
Intensity hues built from muse and Joico
Brand Ambassador Larisa Love, and dedicated
to all things bright hair and bold vibes in all
their glory. The creative colours allow you to
be at your most artistic, with tones of Limelight and Aqua Flow
expanding your palette and catering to clients who want to try out
a brighter hue.
The colours deliver on two important fronts of vibrancy and
damage protection, with hues that last through 20 shampoos. The
formula also allows for no bleeding during application, becoming
ideal for always trending and hashtaggable colour techniques
The technology allows for fades on tone and intermixable
qualities with endless options. In terms of care, exclusive
Quadramine® Complex reconstructs each strand for healthierlooking
hair with more shine, while refreshing notes of citrus and
flowers ensure the hues delight a myriad of senses.
The colourful options are ideal for clients who want to
experiment with a brighter palette, or are looking for colour that
can offer them health and condition as well. The formulas are
additionally beloved for their shine and consistent colour deposit,
while the colourist is kept front of mind with an ever-expanding
palette that can be intermixed for literally limitless colour options,
hair the easel in
is built on top-tier ingredients, such as the aforementioned
Quadramine® Complex, which acts as a defence system that
protects the hair from cuticle to cortex. This hero complex is
supplemented by Kuikui Nut Oil produced from the Hawaiian
Candlenut tree, with essential fatty acids, vitamins and
antioxidants to imbue hair with elasticity and shine.
The new tools work within the always expanding and iconic
Joico portfolio, best utilised alongside the Defy Damage ProSeries
system for optimal results, and with Joico Color Endure Shampoo,
K-PAK Cuticle Sealer and K-PAK Intense Hydrator ideal for the
service finish and after care.
Speaking to our Instagram savvy, millennial heavy and trend
loving clients, LoveFest captures the festival aesthetic, social
media rainbow hair crazes and era of experimentation that is 2019
with hues that prize shine, vibrancy and care, and technology that
unleashes your inner artist.
For more information visit www.joico.com.au
AWARD WINNER, EDUCATOR AND RUNNER UP
IN THE 2019 L’ORÉAL PROFESSIONNEL COLOUR
TROPHY, SCOTT SLOAN OF SLOANS, SYDNEY
NSW, SHARES WHY HE CHOOSES L’ORÉAL
PROFESSIONNEL AS HIS SALON’S ULTIMATE
1.Why do you choose to be with L’Oréal Professionnel and
There are multiple reasons and perhaps that is the key to my choice!
Rather than picking and choosing what matters most, I find that
they really do tick all the boxes for us as a salon and as creatives
and educators. They are the most professional brand I have worked
with as they never fail to consider both the professional side of the
business and the end consumer. Obviously, they have one of the
strongest global identities and that largely comes down to their
reliable products which are loved all over the world.
2. What business support does L’Oréal Professionnel offer you?
It is multi-faceted and covers off both professional and consumer
support. Their trend knowledge and insights are second to none
and with that comes key education opportunities for my team
across all aspects of cutting, style, colour and innovation. There
are also multiple international networking opportunities through
the Business Forum and product launches and events. Specific
to our salon, we were thrilled with the amazing support they
provided with the opening of our North Sydney salon. It might
sound cliché, but they really felt like part of the family.
3. Creatively, how are you inspired by L’Oréal Professionnel?
I think for me to be truly creative, I need both myself and my team
to feel supported and confident. L’Oréal Professionnel provides
so many opportunities across the salon activity, fashion work,
editorial shoots, global education and help with our own personal
shoots, so we can’t help but feel inspired to create amazing work
Most of all, I love that these exciting opportunities are not just
offered to me but are actively presented to my team as well. It has
helped to give Sloans the reputation it has for a thriving successful
salon which new staff are excited to join.
4. What do you love most about your partnership with
They understand the Sloans brand and business needs so well
and provide guidance and opportunity based around that
understanding. I can safely say they have played a key role in
helping the Sloans team achieve our record-breaking finalist
nominations this year across the AHFAs, AHIAs and Hair Expo,
both with business entries and creative entries. So far, we have
had 15 Finalist nominations over the past 12 months - and three
wins. We currently have our fingers crossed for Hair Expo!
We also had six finalists in the 2019 Colour Trophy, and the fact
that Ruby Smilie from our Lane Cove salon won the Australian
Rising Star award, and I received second place in the National
Award, was hugely rewarding.
5. What marketing support does L’Oréal Professionnel provide
that helps to drive clients into your salon?
Whilst we work with Jo Coles at Lily Blue Communications for
all our trade and consumer marketing communication needs, Jo
works closely with the L’Oréal Pro marketing team to leverage
specific consumer campaigns across the Sloans platforms to
ensure all consumer touchpoints are integrated. As an example,
we have just launched the new INOA No-Damage social media
advertising initiative that they created, which has been very easy
and smooth to implement and complements our existing social
media advertising activity.
Sloans have also been able to successfully build a number
of authentic relationships with local brand ambassadors and
influencers which gives us greater reach and exposure.
6. What are some of the best opportunities you have been given
with L’Oréal Professionnel?
Too many to list! Personally, I love to travel, so being able to
combine my love of education with travel makes me feel incredibly
fortunate and I’m actually heading to India again very soon- a
place I absolutely love.
Developing regular activities such as directing the hair for the
Telstra Perth Fashion Festival is also a highlight as it allows us to
build on our work every year and involve the team.
The opportunity to also work on the international brand
campaign shoot with Jordan Hone was incredible and certainly a
career highlight, especially as I was also able to invite Idy Duong
from our Lane Cove salon to be part of it all too.
Anytime we are able to create a collaborative effort with as
many of our team as possible, it reinforces why our relationship
with L’Oréal Professionnel is so strong.
New triple conditioning system
Hydrolysed Rice Proteins’
penetrates into the hair’s cortex
to replenish proteins
Wheat Germ Oil
is rich in Vitamin E to
moisturise the cuticle
Limnanthes Alba Seed Oil
creates a protective barrier on
the hair to prevent dehydration,
rejuvenate colour vibrancy, and
replenish shine and softness.
Contact your Sabre Corporation Business Development Manager or call 1300 764 437 to find out more
100% grey coverage *
shade vibrancy for 30 washes *
*when using Damage Rewind Shampoo and Conditioner
Meet Seb Man: a new class of
grooming for the next generation
man who knows no limits.
Photography by Milos Mlynarik, Hair
by Aiden Xydis, Styling by Danielle
Soglimbene, Makeup by Cat Smith,
Creative Production by Ida Almasi
Neuw top and jeans
Zara shirt, pants and shoes,
model's own jewellery
Zara knit, model's own jeans
Zara knit, model's own white
tee, pants and jewellery
SEB MAN The Multi-Tasker
Hair Beard and Body Wash
AN UNDEFINABLE MAN HIMSELF, SEB MAN
GLOBAL CREATIVE ARTIST AIDEN XYDIS GIVES US
THE RUN DOWN ON THE LATEST ADDITIONS TO
HIS BARBER SHOP STAPLES.
SEB MAN The Hero
Who is the SEB MAN?
He is pretty undefinable! He is ‘one of the guys’, a boy’s boy
who takes care of himself and is happy to show that. He is a
ready-for-action kind of guy; confident to try a new look and
doesn’t like to make too much fuss in doing so.
Where is the SEB MAN brand going?
Everywhere! Barbering has been a growing trend for some time
now and I feel like, similarly to the SEB MAN brand, it is still evolving.
Salons are adopting their own personalities; you might find one
that specialises in whiskey, coffee… or even art. There is always a
place for a brand like this, so where does it end up? Your guess is as
good as mine.
How would you describe
your own style?
I like a bit of everything.
I wouldn’t say I look or fit
into a certain category
(tattoo’s aside!) I have tried
a number of different looks.
Just a few weeks ago I
decided to cut my hair from
almost waist-length and
seconds later found myself
hacking into it myself. It
didn’t end well. Lesson
learned: always visit a salon
when wanting to change
Your top products in the range?
My favourites would have to be the beard oil - ‘The Groom’, for both hair
and beard. This gives awesome shine and definition without looking stiff.
Next would be the re-workable styling product ‘The Hero’, hitting
versatility on the head this is a gel and liquid wax combined which
gives a gloss finish and strong hold.
Lastly, the 3 in 1 hair, beard and body wash ‘The Multitasker’, is my (and I
predict will be to many other males) the winner. Every man should have
this in their shower, it does exactly what it says on the bottle!
What is it about SEB MAN that you relate to the most?
I am lucky enough to have had input in the brand from the
beginning. I have played a part in everything from packaging
to product development and education, so I feel like it is a
small part of me. I have hundreds of different clients sit in my
chair day in day out. It is an intimate space where often I
know nothing about that person, I make that space my own;
as does the SEB MAN.
GOLDWELL'S NEW KERASILK REVITALIZE
INNOVATIONS TAKE THE PRINCIPLES OF FACIALS,
SKINCARE ROUTINES AND BEAUTY AND APPLY
THEM TO THE HAIR AND SCALP, STARTING YOUR
CLIENT'S REJUVENATION PROCESS AT THE TOP.
As professionals we all
know that treating the
hair is a necessity, with
style, colour and cut all
unable to function if the
hair isn’t in proper health. It’s becoming
increasingly apparent that that treatment
needs to prioritise scalp care, with this
area becoming the base point from where
healthy hair can grow and flourish.
Innovations that tackle scalp issues are
extremely necessary, as the scalp ages
much faster than facial and bodily skin,
negatively influencing the condition of
hair and calling for as much attention as
we all pay to our faces in morning and
night skincare rituals. Enter Goldwell’s
Kerasilk Revitalize, a range that takes
the skincare components of exfoliation,
cleansing and treating to truly help
the scalp and transform your clients’
The new products in the range are
anchored around ECTOIN®, one of
nature’s most powerful protectors to
shield the scalp from oxidative stress,
using this important technology to launch
into salons and change them irrevocably.
Oxidative stress is the main cause of ageing
in the scalp, caused by factors like UV rays,
pollution, chemical stress, and extreme
heat and cold. This can cause dehydration,
imbalance and weak hair, symptoms that
Kerasilk Revitalize aims to counter.
The range works by rejuvenating
the scalp through protection from
oxidative stress, combating the signs
and effects of ageing through ECTOIN®
and the innovative KERATRANSFORM
TECHNOLOGY (KT³). This complex
combines silk, Keratin, grapeseed and red
algae, ensuring colour protection and structural
support, as well as reducing dandruff and oil in
the scalp. These ingredients builds to the range’s
new rejuvenating scalp care routine, inspired
by luxury skincare, with a mask, exfoliator and
cleanser as part of the ritual that begins in the
salon and can then be maintained at home.
The salon service is formulated as the luxury
facial for the scalp, which is comprised of an
Exfoliating Pre-Wash, Nourishing Shampoo and
Rebalancing Scalp Foundation, all as specially
applied by a professional hairdresser. From
there clients can choose from the Nourishing
or Detoxifying serums, before finishing with a
luxury massage. If this routine sounds familiar,
that’s because it truly mimics a session at the
beautician in its care, concern and formula to
cater to scalp skin.
This in-salon session is complemented by using
the service products at home, as sold on the retail
shelf. The tools are comprised of Jojoba derived
exfoliants, activating micro foam moisturisers
and other high-grade ingredients to nourish,
detoxify, protect, hydrate and rebalance the
scalp, for total health and longevity.
Consumers spend a lot of time and money
on the health of their facial skin, with rituals
and routines in the beauty salon and at
home to ensure optimal care. Now, these
innovations, rightly, exists for scalp health too.
Goldwell’s Kerasilk Revitalize offers the luxury,
nourishment and health benefits of skincare’s
accepted components, extending this to the hair
and scalp with top-tier technology from a brand
beloved for their focus on true care. Don’t let this
vital facet of haircare fall by the wayside.
For more information visit www.goldwell.com.au
REVITALIZE YOUR SCALP.
BEAUTIFY YOUR HAIR.
THE NEW KERASILK REVITALIZE – A REJUVENATING SCALP-CARE
ROUTINE INSPIRED BY LUXURY SKIN CARE.
Protect and repair
Keep hair nourished, hydrated and heat protected
with these standout treatment products.
ALTER EGO Italy Arganikare Day Therapy Miracle Beautifying Mask - 1800 137 480
FUDGE PROFESSIONAL Treatment Time Machine Top Lock - 1300 764 437
JUUCE 1 Minute Treatment - 07 3850 6200
KMS Tame Frizz Smoothing Reconstructor - 1300 135 722
HAIR 2 BEAUTY Charcoal Treatment - 1300 2427 2625
PERFECT HAIR Charcoal Revitalising Treatment - 02 9264 1115
HAIR RITUEL BY SISLEY Protective Hair Fluid - 1300 780 800
ORIBE Power Drops Hydration & Anti-Pollution Booster - 1300 725 122
KEUNE Style Heat Protect Instant Blowout - 1800 628 699
REVLON PROFESSIONAL Uniq One All in One Coconut Hair Treatment - 1300 738 776
MOIYA Scents Candle in Lumiere - www.moiyascents.com.au
ELEVEN AUSTRALIA Miracle Hair Treatment - 1800 104 204
SCHWARZKOPF PROFESSIONAL BC Bonacure Treatment for Coloured Hair - 02 9978 0666
JOICO Defy DamagePro Series 2 Bond Strengthening Color Treatment - 1300 764 437
DE LORENZO Et Equilibrium - 1800 800 347
DAVINES The Let it Go Circle Hair and Scalp Mask - 07 3850 6200
ANGEL PROFESSIONAL Color Protect Hydration Cream - 02 8781 0123
WELLA PROFESSIONALS INVIGO Color Brilliance Miracle BB Spray - 02 9888 7666
KÉRASTASE Blond Absolu Intense Fortifying Treatment - 1300 760 556
WHITE SANDS ER Fusion - 03 9781 5615
ELGON Link D Bond Keeper No3 - 1800 137 480
BHAVE Rescue - 1300 402 064
UNITE 7 Seconds Masque - 1300 386 583
MALIBU C MakeOver Hair & Scalp Treatment - 02 9666 3611
EVY PROFESSIONAL E-SMOOTH Restore Smoothing Conditioner - 03 9439 4841
TIGI Custom Create Heat Protection Spray - 02 8376 7477
MUK head muk 20 in 1 Miracle Treatment - 1300 768 264
ABYSSIAN HAIRCARE Anti Pollution Protein Treatment - 1800 700 510
AVEDA Heat Relief Thermal Protector & Conditioning Mist - 1800 061 326
18 IN 1 Bamboo Charcoal Willow Herb Kakadu Plum Treatment Mask - 1300 789 913
KEVIN.MURPHY Heated Defense - 1800 104 204
FANOLO Smooth Care Smoothing Protecting Serum - 1300 326 652
PUREOLOGY Superfood Strength Cure Treatment - 1300 651 991
REDKEN Extreme Cat - 1300 651 991
THE MICROLINES SYSTEM BY HAIRDREAMS
IS CELEBRATING 25 YEARS OF THE
REVOLUTIONARY TECHNOLOGY. THE SYSTEM
HAS BEEN REVAMPED AND REVOLUTIONISED
WITH MODERN TECHNOLOGY FOR AN
INNOVATIVE PRODUCT THAT OFFERS A
TRUE ANSWER TO THOSE SUFFERING FROM
The Hairdreams MicroLines system offers a myriad of practical
advantages, resembling a naturally grown hair look as closely
as possible and making swimming, exercise and other daily
realities easy. It also allows for tailored care and a range of looks,
as well as being safe and easy for hairdressers to use. This provides
a modern alternative to wigs and extensions, greatly improving the
confidence and mental health of those with thin or receding hair,
“I’ve been involved with wigs for quite awhile, I’ve been
hairdressing for 43 years and had a hairdressing salon for 7 years,
we do a lot of work with people with cancer and hair loss, so I’ve
been over to New Zealand and trained in
wigs and I’ve been looking for something
else because I knew there had to be
another answer to people’s problems who
had ceding her,” said Sharyn Blake of Vivid
Hair. “I did some research and found out
that there was something magnificent
called MicroLines, which would be the
answer to a lot of women’s prayers. With
MicroLines you can attach it to hair and
they can treat it like normal, they can
go swimming and go to the gym and do
what they want, they’re not gluing it on,
it’s connected like a hair extension and it
doesn’t damage anything.”
The technology benefits from a range
of factors, including top quality hair, with
100 per cent real hair used, and a healthy,
silky, natural texture to the hair. The hair
also utilises a patented attachment
system with the Hairdreams Bondingring
as an ergonomic attachment for secure
and lasting integration. Aditionally, the
technology offers a temporary attachment
with clips, and both systems allow a gentle
and stress-free process.
“It’s a unique system and it’s the best quality hair in the world, its
hand made and we can get custom made hair as well so there is a
solution for 99 per cent of women’s problems with hair loss and hair
thinning and we can come up with a solution for it,” Sharyn added.
The MicroLines product is built by experts with handmade
craftsmanship over a period of several weeks, uniquely and
exclusive at the Hairdreams manufacturing facility for next-level
quality hair. The result is 10 different basic options, as well as 400
additional options ensuring there is a solution for every client. The
3D technology also solves more complex
client concerns, like specific bald spots.
MicroLines is long-lasting and durable,
and can be worn for up to two years, as
well through several uses.
“The main thing I love about Hairdreams
is that the quality of the hair is premium,
and the system and the way the hair
is applied.” said Hairdreams educator
Jaclyn Douglas. “I really enjoy these salons
being able to learn our technique and put
it into their salons with our education.”
Over 25 years Hairdreams has perfected
the technology, with the confidence, ease
and longevity attributed to the client and
their needs front of mind. The Hairdreams
education program supports this
technology with the necessary training
to offer salons that point of difference in
service, and the MicroLines Generation
2018 edition builds on their knowledge
and experience for more comfort,
smoother hair, an easier attachment process, more variety and a
particularly natural look.
Hairdreams’ MicroLines hair extension system is on the forefront
of hair thickening systems globally, imbuing women and men with
confidence and real solutions when they face hair loss or thinning.
The technology is constantly innovating itself, diversifying its
portfolio and changing the hair loss game, and it’s time for Aussie
salons to join the fray.
For more information visit www.hairdreams.com/en-au
PRAVANA The Perfect Blonde Purple Toning Masque - 1300 386 583
NAK HAIR Australia Ultimate Treatment - 07 3899 9133
GOLDWELL Kerasilk Revitalize Nourishing Serum - 1300 135 722
TRICHOVEDIC Luxury Moisture Surge - 02 9489 7776
INEBRYA Black Pepper Iron Mask - 1300 789 913
OLAPLEX Hair Perfector No3 - 1300 437 436
NATURAL LOOK Intensive Damaged Hair Therapy Concentrated Treatment - 1800 805 276
KHAIR Pep Transforme Leave In Serum - 03 9583 1575
KERATIN COMPLEX Picture Perfect Hair Bond Sealing Masque - 02 9666 3611
HAIR NRG Frizz Endz Keratin Masque - 1300 959 014
TERAX ITALIA Crema+Keratin - 1800 137 480
Ash • Pearl Blonde • High Lift
Delivering Cool Bases designed to achieve maximum coverage, great
tones, intensity and beautiful soft blondes. From Ash Naturals to
Intense Ash Bases - great for men’s blending - Cool Arctic Blonde
to soft Island Violet Blonde. A range that will cool and neutralise
warmth, also achieve maximum lift and stunning reflects.
Discover more AT
Created by the minds of hairdressers for real
women, Redken’s Color Gels Lacquers are
brought to life by the Oscar Oscar team.
Photography by Emily Abay,
Hair colour by Nathan
Armagnacq and style by Jacky
Chan for Oscar Oscar, Styling
by Ella Murphy, Makeup
by Jeannie Cho, Creative
Production by Ida Almasi
Sandro top, Acne coat from Incu,
Adidas bike pants, Ader Error
pants and Lanyard + Carabiner
belt bag all from Sub Type, Prada
Sunglasses from Sunglasses Hut
Maje top, Baserange pants,
Chris Ran Lin coat and
bomber, Vogue sunglasses
from Sunglasses Hut, M+RC
Belt Bag from Sub Type
Hair by Redken Color Gels
Lacquers: Redken Flash Lift to
create dimension. Color Gels
Lacquer 7RO & 6RO. Color
Gels Lacquer 7CC. Color Gels
Amxander jacket worn as top,
Camilla and Marc hoodie, Camilla
and Marc Blazer (left), Chris Ris Ran
Lin blazer (right) and suit pant
Hair by Redken Color Gels Lacquers:
Gels Lacquer 5GB. Color Gels
Lacquer 4NW & 4NG.
Camilla and Marc top (layered),
Maje jacket, Chris Ran Lin vest
and bag, Adidas pants from
Sub Type, Sandro belt
Amxander jacket (base
layer), Ader Error jacket
from Sub Type (outer layer)
Ellery top from The New Trend, Nagnata
crop top and bike pants from Incu,
Fiorucci x Adidas Shorts and Belt bag
from Sub Type, belts are stylist’s own
Hair by Redken Color Gels Lacquers:
Color Gels Lacquer Clear
Color Gels Lacquer 6NA.
THE TEAM BEHIND ONE OF AUSTRALIA’S MOST ICONIC SALON GROUPS,
JACKY CHAN AND NATHAN ARMAGNACQ SHARE THEIR INSIGHTS IN TRENDS
THE OSCAR OSCAR TEAM IS SEEING COME THROUGH THEIR TWELVE SALONS.
How is Redken’s new Color
Gels Lacquers influencing your
All of our Color Gels clients are walking
out the door with incredible shine.
The colours are great for level low
lightening, offers brilliant multi-faceted
bright shades that are very easy
How has Oscar Oscar stayed on top
of being a leading colour salon?
Our intention has always been to inspire
our clients and the industry by keeping
up to date with the latest colour
innovations and trends. This is why we
were the first to market with Redken
Color Gels Lacquers. We saw the
opportunity to bring a leading colour
product to our salons that allowed us
design creative colour without the fear
What’s coming up this year for the
Oscar Oscar team?
2019 is the year of expansion for Oscar Oscar! We
have 3 new stores opening in Melbourne and Brisbane
within the next 8 weeks. With sights set on more salon
openings by the end of the year the team are more
motivated than ever and we look forward to what’s
ahead for our salons this year.
What are some new techniques
you are able to introduce with
Redken Color Gels Lacquers?
Color Gels Lacquers and Shades
EQ are the perfect colour combo to
create the growing lived-in colour
trend, but since the introduction of
Color Gels into the salon, we have
naturally started adding more multitonal
work to our clients’ colours.
This has allowed more creativity
and freedom of expression for the
client and us as colourists.
What colour trends are you
seeing walking through the
salon this year?
We’re now seeing a shift from
traditional balayage towards face
framing colour. We are also seeing
more clients who are now asking
for vibrant and vivid colours!
ALLURE HAIR AND BEAUTY SALON, WITH TWO LOCATIONS
IN SOUTH AUSTRALIA, HAS CARVED AN IMPORTANT NICHE
OF GLOSSY BLONDES WITH REAL, LASTING AND TOUCHABLE
COLOUR THAT FORGO THE FILTER. BEHIND THE LENS,
CONSTANT EDUCATION AND CRUCIAL TOOLS FROM LAKMÉ
KEEP THEIR COLOUR WORK INSTANTLY COVETABLE.
With a salon demographic
largely based around
millennials in two salons
in Morphett Vale and
Seaford Meadows, and
a beachy locale for the latter, salon owner
Alisha Heron knows her bread and butter
is in stand out blondes, and it’s no surprise
this particular colour work accounts for a
major service in the salons. Heading to the
Allure Hair and Beauty Instagram feed, the
salons share these blondes to thousands
of followers, capturing in one image an
impressive commitment to education,
service and evolution, as well as their
significant relationship with Lakmé colour.
“I’ve worked with girls who used to work
with Lakmé and said it was really amazing
and they loved it, so I went to some hair
nights where they showed us the product
and I played around with it,” Alisha said
of her brand origin story. “The integrity of
the gloss range is beautiful, it lasts really
well, it is a really high quality range that
fades out beautifully and doesn’t need to be
Alisha counts these glosses as a personal
hero product, touting the included jojoba
oil ingredient as necessary in creating that
trademark #lakmeshine, but her love of
the product extends to the range at large.
Her favourite formulas prove extremely
versatile in catering to a range of client
“One of my favourite formulas would be
7/61, because it’s a mixture of depth and
lightness, it creates that equal medium of
beautiful colour without being one or the
other,” she said. “I also love 9/13 and 10/20,
that’s that beautiful clean colour. Another
favourite is 10/40, that’s a strawberry
blonde colour that has that punch to it
and looks amazing on the right blonde.
Our clients love the shine and reflex in the
colours, even something as simple as 5/06
has so much guts to it, it gives someone a lot
of punch to their hair.”
The salon prides itself on its internal
commitment to education, and the way
it is constantly pushing itself to keep up
to date with trends, industry happenings
and social media crazes to offer everything
and anything to their clients. Mixed with a
unique and dynamic salon culture and DNA
and that all-important quality of service
with premium results, and their loyal client
base and winning formula is plain to see.
“Our customer service sets us apart,”
Alisha confirmed. “We create an
environment that’s really fun and bubbly,
and we deliver high quality work. We have
quite an extensive education calendar for
the year, we always try to evolve and keep
up with popular things within the industry.
That’s definitely a very strong point, we’re
always up with the latest trends; we’re able
IN A CLINICALLY
to offer that to our client base. There’s no
trend that we would be confused as to
how to go down that path, we’re always
able to offer the latest in the industry to
One of those major colour trends at the
moment is a wearable and skilled look
titled ‘face framing’. The dimensional
aesthetic can only be achieved with
the talent of the colourist and top-tier
technology, another ideal challenge that
Allure Hair and Beauty and Lakmé can
tackle together with aplomb. Beyond
these trends, the diversity of Lakmé
means Allure Hair and Beauty has
mastered all relevant hues, from their
trademark blondes and beyond.
“’Face framing’ has become very
common, creating a little more lightness
around the front with depth at the back,”
Alisha confirmed. “Additionally, Lakmé
has the most beautiful brunettes in their
range, they have so much shine, depth
It’s not just the multi-dimensional
hues that make for this perfect
partnership, it’s also the pairing of two
likeminded businesses that ensures a
recipe for success, as Allure Hair and Beauty
has found with Lakmé distributor Haircare
Australia. The innovative family-style
company matches Allure Hair and Beauty in
their focus on education, professionalism and
true, important relationships.
“I’ve been with Haircare Australia for a
few years now, it’s very important for me to
connect with brands that have a passion and
want to see your business succeed, that’s
the really cool things about being a part of
Haircare Australia,” Alisha said. “They have
excellent education like the Lakmé academy
that we send two of our girls to every year
and every time we send them to there we
see such a great improvement regarding
education. Haircare Australia is a really great
company to be a part of.”
Thriving with trending, clickable and
always evolving colour work, with the
support of great tools, resources, brands
and a stellar mindset behind them, Allure
Hair and Beauty is a jewel of South Australia.
Here’s to strong mindsets and Aussie
businesses helping each other succeed.
Discover the world of colour possibilities
@lakmecolour @haircareaust. For more
information visit www.haircareaust.com
[Follicle Stimulation Program]
IN MEN & WOMEN
*Result of 2014 medically supervised trial at the
Knudsen Hair Transplantation Clinic Sydney
02 9489 7776
VISIT US HAIR EXPO STAND F119
CREATING LOYALTY IN THE SALON IS OFTEN
JUST AS MUCH ABOUT THE LITTLE THINGS AS
IT IS THE BIG THINGS. WE ALWAYS REMEMBER
THE SMALL DETAILS THAT MAKE UP A
Details like bad customer care or an average cup of
coffee often leave the overall service falling short.
We show you how a Jura coffee machine eliminates
this every single time.
Consistency is the holy-grail when it comes to
the cup in front of the client, it’s very important to maintain a
standard in-line with the salon services you offer. If you offer
premium services you can’t afford to slip on the smaller things.
Jura’s new We8 machine is the ultimate fully automated machine
ideal for a commercial environment. There’s no unnecessary
wasted or plastic pods – it grinds the beans in one simple process.
With Jura you can personalise each client’s coffee order with just
one button – not only smart but also the environmentally friendly
solution when it comes to coffee in-salon where waste is already at
an all-time high.
“Our machines are a great solution for the salon or clinic
environment, they not only look professional and premium but
produce coffee that you’ll always be proud to serve, no matter
who presses the button,” Jura Australia General Manager,
Perfect for salon positioning is the WE8 machine – capable of
30 plus cups a day with minimal fuss. Equipped with a 3 litre
water tank, a bean container for 50 grams of coffee beans and a
grounds container capable of holding 25 portions busy Saturdays
never looked so good. The one touch functioning with TFT display
screen creates trend specialties like the late macchiato, flat
white or cappuccino all within an easy press even for the most
For those wanting to go up another notch the X8 is the mother
of all machines with an 80 cup per day capacity it prepares a full
range of specialty coffees with milk and milk foam as well as
black coffees and classic pot coffee. For tea lovers it also prepares
hot water at different temperature levels. A solid fully height
adjustable spout can create a specialty coffee or even two coffees
It's clear that the Jura way provides plenty of advantages, from the
use of beans over pods to an innovative app that allows for users
to create a coffee profile for each of their clients that tallies their
preferred ground, amount of milk and type of coffee, for ultimate
personalisation. The salon can then simply press each client's
profile for a totally tailored and luxe coffee order. Businesses can
also save money by calculating the perfect product for their needs
at www.bestcoffeemachineforoffice.com.au/calculators, putting
the business front of mind. Also important for efficiency is that the
machine is easy to clean and, aside from the milk container, all in
The Swiss company was founded in 1931 by Leo Henzirohs, and has
evolved by constantly innovating and favouring sustainability. The
brand is an international juggernaut, with global and local models
operating in about 50 countries, redefining the very nature of
coffee, tailored service and luxe business offersings all at once.
Inject that Jura luxe brew into your salon today.
For more information visit www.au.jura.com
A NEW NEUTRAL-TONED
GROUP OF IMAGES FROM Z.ONE
CONCEPT, USING MILK_SHAKE,
PRESENT THE NEXT MUST-SEE
LOOK BOOK OF THE SEASON.
The collection is made to showcase
colour that defines shapes from the ideal
basis of nude tones, with an elegant,
classy and neutral overall aesthetic. The
monochromatic hues have an iridescent
nature, with glamorous accents and a
timeless sophistication. Allow them to
Creative Direction Hair Team:
Andrea Brasola, Paolo Venzo,
z.one concept Education Team
Hair Stylist Team:
Diego Avellini, Carmine Spartano
Hair Colourist Team: Xandra
Pardo, Hugo Ferreira
Session Hairstylist: Nicholas James
Photographer: Kamil Strudzi Nski
Art Direction: Maja Wiszniewska
Fashion Stylist: Riccardo Linarello
Makeup Artist: Mary Cesardi
AUSTRALIAN HAIR FASHION AWARDS 2019
AUSTRALIAN HAIRDRESSER OF THE YEAR
WINNER, FRUITION OWNER AND DIRECTOR
How would you describe your style aesthetic?
“It’s pretty hard to pin down to be honest and it’s a bit of a melding of
elements of street style, Japanese culture and minimalism.”
Tell us about design influences at Fruition?
“The beauty of Fruition and our team is that we are truly and
unashamedly eclectic. Everyone embraces their own style and the work
that inspires them most, but the thing that will always unite us is design
driven by impeccable skill sets and some great taste. When you have a
group that has harnessed technical ability alongside that elusive thing
you can’t teach, that’s where we like to sit at Fruition.”
Where is your ultimate holiday destination?
“I’m pretty sure it is impossible for me to tire of Japan and it will forever
be the ultimate, but perhaps it’s time to try somewhere I’ve never
Pick your poison...
“Wine and Negroni. Preferably not in the same glass.”
What hair product/tool are you loving?
“My Dyson and the entire KEVIN.MURPHY styling range. There are some
seriously good gems in that line-up and the Fruition team and I have
been loving them.”
What piece of clothing or accessory can you not live without?
“Easy. My famed Vans collection.”
Your top travelling tips?
“I find that we all get to travel far less than we would like these days
and it’s always the things that we don’t do that we regret most. So, my
advice is to make the most of your time away, have that adventure or
experience, create those memories and don’t worry so much about the
expense as you might not be back for a while.”
“Cars are my THING! I have a 57 CHEV and a 65 Cadillac, but I always
think there’s room for a few more American classics.”
How do you let loose after a long week?
“The simple things- going for a long drive, hanging with friends and family,
eating and drinking, then doing it all again.”
What music is currently inspiring you?
“Music makes my day, every day. I would expect a Xmas card from Apple
this year thus was my contribution to their coffers! The Brian Jonestown
Massacre is on high rotation, Connecticut rapper Apathy is in my ears a
lot, as is Amen Dunes.”
AUSTRALIAN HAIR FASHION AWARDS NSW
HAIRDRESSER OF THE YEAR AND THE
NATIONAL CREATIVE DIRECTOR OF TONI&GUY
How would you describe your style aesthetic?
“My style aesthetic is gritty, beautiful and honest. My latest
collection, Portobello 1955, for which I was award AHFA NSW
Hairdresser of the Year was a story of the Teddy Girls of the 50s. I
love researching past hair genres and making them current.”
Tell us about design influences on Toni&Guy salons?
“As a global company we definitely draw on our heritage from
London, but it’s important to adapt this to the Australian market. This
year’s focus in on our social media channels. We want to show that
all TONI&GUY salons have their own personalities and aesthetic
that’s relevant to their local area and client base.”
Where is your ultimate holiday destination?
“I spent nearly four months living in Thailand when I was a
backpacker at Railey Beach has some of the best rock climbing
in the world. I could live there, eating, rock climbing and charging
extortionate amounts of money for braids!”
Pick your poison...
“Chips (crisps to the Poms reading) I love them! When I go back
to the UK it’s the first thing I do, get some chips and a Marks &
Spencers sandwich. Yum!”
What hair product/tool are you loving?
“I absolutely love label.m hair products. I’m totally crushing on the
Wax Spray at the moment, I find it versatile and it gives that grungy
feel. I’m also loving my ghd wand.”
What piece of clothing or accessory can you not live without?
“Earrings – I think I’m a bit of a chav deep down, I love a hoop.”
Your top travelling tips?
“I know it’s boring but little or no booze on the plane and also when
you arrive at your destination overseas DO NOT have a nap, get
straight into your new time zone. I never have jet lag.”
“Since I was little, a BMW soft top, I’ve always thought I would have
‘made it’ when I’ve got one. I don’t have one by the way!”
How do you let loose after a long week?
“At home with the kids, I have two boys and I love my home, it’s
my haven. I also love being a soccer mum or riding bikes around
Narrabeen lake followed by coffee and a doughnut .”
What music is currently inspiring you?
“A Seat at the Table by Solange, she’s super cool and I love her
tone , it soothes me when I’m stressed.”
Discover a world of colour you never
knew was available with
milk_shake creative permanent colour
Introducing the new
For stockist information, contact your state distributor;
QLD + NSW: Conceptual Brands _ 1300 110 032 / SA + NT: Hair Beauty CO-OP _ 1800 635 545
VIC: K.Two & Co _ 0409 596 771 / WA: Ultimate Salon Supplies (08) 9204 2200 / TAS: AJHS 0409 014 070
THE LATEST SALON ARRIVALS
MR MUK Thickening & Texturising Shampoo - 1300 768 264
PERFECT HAIR Charcoal Revitalising Shampoo - 02 9264 1115
HAIR 2 BEAUTY Charcoal Shampoo - 1300 2427 2625
BHAVE Intense Toning Masque Slate - 1300 402 064
L’ORÉAL PROFESSIONNEL Techni Art Trans
Former Texture - 1300 651 991
ALFAPARF MILANO Blend of Many Energizing
Low Shampoo - 03 9336 2088
REDKEN All Soft Mega Shampoo - 1300 651 991
TRICHOVEDIC Luxury Argan Oil Treatment - 02 9489 7776
HERO HAIR Growth Serum - email@example.com
ANTI Shine Spray and Everything Shampoo - 0466 966 656
ALTER EGO ITALY Urban Proof Scented Mist - 1800 137 480
2 REASONS Argan Oil Serum - 02 9666 3611
INFUSE MY COLOUR Cobalt Wash - firstname.lastname@example.org
ALFAPARF MILANO Blend of Many
Extra Strong Gel - 03 9336 2088
NOUVELLE Color Glow True Platinum Blonde - 03 9357 5560
TRICHOVEDIC Hair + Scalp Anti Dandruff Shampoo - 02 9489 7776
DE LORENZO Nova Fusion Colour Care
Shampoo Rosewood - 1800 800 347
GOLDWELL Kerasilk Revitalize
Rebalancing Scalp Foundation - 1300 135 722
ELGON Afffixx 37 Prep It - 02 9673 5733
L’ORÉAL PROFESSIONNEL Techni Art Pure Ring
Light Shine Top Coat - 1300 651 991
ELEVEN AUSTRALIA Detangle My Hair
Leave In Spray - 1800 104 204
KMS Moist Repair Anti Breakage Spray - 1300 135 722
TIGI Copyright Custom Complete Maximum
Hold Hairspray - 02 8376 7477
NAK HAIR AUSTRALIA Volume Shampoo - 07 3899 9133
SILKY Technobasic Zero Iron Mousse - 03 9357 5560
CHRISTOPHE ROBIN Purifyng Shampoo with Jujube
Bark Extract - email@example.com
REDKEN Brews NYC Grooming After Shave Balm - 1300 651 991
JOICO Blonde Life Brilliant Glow Brightening Oil - 1300 764 437
CHRISTOPHE ROBIN Cleansing Purifying Scrub
with Sea Salt - firstname.lastname@example.org
SILKY Technobasic Zero Crystal Serum - 03 9357 5560
GOLDWELL Creative Texture Dry Boost 2 - 1300 135 722
INEBRYA KARYN Deep Shine Shampoo - 1300 789 913
KEVIN.MURPHY Session Spray Flex - 1800 104 204
SCHWARZKOPF PROFESSIONAL BC Bonacure Color Freeze
Micellar Shampoo - 02 9978 0666
REVLON PROFESSIONAL Eksperience Color Protection Hair
Cleanser - 1300 738 776
JOICO Defy Damage Protective Conditioner - 1300 764 437
DE LORENZO Defence Extinguish Thermal Spray
with Argan Oil - 1800 800 347
INFUSE MY COLOUR Gold Wash - email@example.com
ABYSSIAN Abyssian Oil Hair Mask and Shampoo - 1800 700 510
ANGEL PROFESSIONAL Color Protect Hair Mask - 02 8781 0123
REDKEN Dfrizz Dismiss Oil In Serum - 1300 651 991
WELLA PROFESSIONALS Invigo Blonde Recharge Cool Color
Refreshing Conditioner - 1300 885 002
NAK HAIR AUSTRALIA Sea Salt Mist - 07 3899 9133
I don’t think you can handle this... *
- Destiny’s Child, Bootylicious
* Excellent Edges do not have any association with Beyoncé, Destiny's Child or any other Bootylicious mega star.
We're just here for the Becky's with the good hair...and are happy knowing you now have this song stuck in your head. Love you Bey!
Beat us at Rock, Paper, Scissors
to receive 10% off your scissor purchase
at Hair Expo, 8 - 10 June 2019.
SERIOUS ABOUT SCISSORS ...and not much else
FANOLA No Yellow Shampoo - 1300 789 913
ALTERNA Caviar Anti-Aging Perfect Texture Spray - 02 9978 0666
FAVE4 Beyond Big Shampoo - 02 9666 3611
SCHWARZKOPF PROFESSIONAL BC Bonacure Hyaluronic Moisture
Kick Conditioner - 02 9978 0666
PUREOLOGY Strength Cure Best Blonde - 1300 651 991
REVLON PROFESSIONAL Eksperience Hydro Nutritive No Split
Ends Shine Serum - 1300 738 776
REF STOCKHOM SWEDEN Intense
Hydrate Conditioner - 03 9553 2142
AVEDA Rinseless Refresh Micellar
Hair & Scalp Refresher - 1800 061 326
TIGI Copyright Custom Complete Moisture Shampoo - 02 8376 7477
ANGEL PROFESSIONAL Dual Repair Shampoo - 02 8781 0123w
NATURAL LOOK Purify Hair & Scalp Conditioner - 08 8300 1999
GOLDWELL Curly Twist Surf Oil 2 and Ultra Volume Dust Up 2
1300 135 722
KÉRASTASE Blond Absolu Anti-Brass Purple Shampoo and Anti-
Brass Blonde Perfecting Purple Masque - 1300 760 556
Officially Distributed by EKI Pty Ltd
In Salon Service -
Hot Straight and
Superior Styling Range
ARIMINO – THE #1 HAIRSTYLING AND PERM PRODUCT COMPANY IN JAPAN
30 June 19
Excelling in the art of repair,
THE KERATIN RANGE
personalises the treatment
process using keratin to fortify
different hair types.
New additional Non-Alkaline semi permanent
colour that refreshes existing hair colour,
whilst improving its condition. Results:
superior hair texture and shine – 11 shades.
Unbelievably soft, smooth hair.
10 rue James Watt- Bât. C/D- 93200 SAINT-DENIS – France
EKI is the official Australian distributor of T Arimino, . + 33 (0)1 Eugene 55 84 Perma 60 00and Shiseido Professional Hair Products.
For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au
Mobile: 0404 831 488 | Email: firstname.lastname@example.org or email@example.com
Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia
Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia
NAK IS A BRAND THAT HAS A LOT TO TALK ABOUT IN 2019, WITH A NEW DIGITAL PRESENCE,
RELAUNCHED PRODUCTS, FORMULAS AND PACKAGING AND A REBRANDING OF SORTS. AFTER 15
YEARS, NAK IS A WHOLE NEW ENTITY READY TO BE DISCOVERED.
Welcome the new NAK, its 2019 iteration based
on their commitment to the salon industry,
love of the environment and promise to always
innovate. With the dynamic NAK rebranding
in the news, we had a chat with Phoebe Perry,
the brand’s Digital and PR Executive, Director of Education Robert
Kovacs and Training and Technical Consultant Karen Cash about
the brand’s core values and history, their myriad of activities now
and what’s to come.
INSTYLE: Tell us about the beginnings of NAK.
KC: We started NAK fifteen years ago - what an adventure! It was
time to create the brand we had been dreaming of, an Australian
made brand that was salon exclusive. We wanted to create a
brand that could truly help salons be successful.
Salon life is the guiding rhythm and pulse of our brand and
it is our talented team that make it all happen. We absolutely
love what we do. No matter the task we are up for the challenge,
focused on being the best we can be for our salons and the
industry. Partnering with salons into the future is our goal.
Working with them and the stylists to help them achieve success
and reach their own creative goals is our purpose, that’s what
INSTYLE: What is new for the brand online?
PP: So much! We’ve recently gone through a complete brand
transformation for our NAK Signature range and with that
launched a brand new website! The website features a fun,
clean, modern aesthetic that really reflects our brand message
– ‘beautiful hair for everyone’. It’s easy to navigate with loads of
content to get lost in. Discover the ingredients that make up our
new Vegan Complex, find a nearby stockist or book in for one
of our education classes. Check out our dedicated hub for NAK
branded video content including product teasers, how to’s, new
product launches, styling and education.
We’ve also launched a NAK Hair Profile Quiz; a quick and easy
quiz that will help recommend the best NAK products suited to
your hair needs.
INSTYLE: Tell us about the relaunch and rebranding of NAK –
what has changed and why was now the time to do it?
KC: Signature is our much loved and original retail range, created
some fifteen years ago by Carmen and Tony Rigney. However,
being a creative team of beauty aficionados, we are always
dreaming of what’s next. Fifteen years is long time – the market
has changed, packaging has changed and it was time to think
about Signature in a brand new way.
So we set about transforming Signature to meet
the changing needs of today’s consumer, looking for a closer to
We keep a close eye on market trends and each day we receive
calls for vegan products. This helped us to make the decision
to switch from ocean inspired to naturally vegan.
So much has changed, including a lot of details in
the packaging. It’s been a much needed transformation.
The ingredient formulations have been enhanced and enriched
with ethical sourced, fair trade vegan ingredients. Quite simply
we have taken the ocean out and put the earth in.
INSTYLE: Explain to us what the products now entail in terms of
formula and aesthetic?
KC: The concept for the aesthetic was to create a streamlined,
modern collection that you would love to showcase in your
bathroom, a style that could cut through the noise with a clear
brand message and elevated shelf presence.
The priority for Signature was to transform Signature products
with ethically sourced fair trade ingredients. Each product
contains our bespoke Naturally Vegan Complex of Coconut, Aloe,
Rice and Pear, accompanied by an abundance of ancient botanic
als and exquisite conditioning actives of baobab, quinoa, indigo,
elderflower and agave, resulting in effortless cleansing, care,
treatment and styling rituals.
INSTYLE: Tell us about vegan ethos? How is this incorporated
into the products and why was this important to you?
KC: We believe that the consumer is looking for a closer
to nature experience. They are seeking out plant based cosmetics
and brands that connect with their values. They look for products
that are as natural as can be.
For us creating a vegan collection gives us the opportunity
to provide that style of product - whilst allowing us to tread
more lightly as a company, and take positive steps in caring for
the environment. If we can create beautiful haircare without
animal based ingredients, then why not do so?
INSTYLE: What is happening with NAK in terms of events
RK: We’re excited by the introduction of bespoke education,
inspirational classes, practical hands-on workshops and layers of
new styling and colouring formats. We invite you to continue your
journey of creative learning and join us for a face-to-face seminar
or online education webinar.
We have just launched the second series for NAK Online
Education. The Sessions share all there is to know about the NAK
product portfolio, including the fundamentals of colouring,
science of hair and skin, advanced colour theory, social media,
colour correction, visual merchandising and the Keratin
Smoothing range. Join us online to become a NAK Colour Artist or
The latest trend in creative colouring, NAK Metallics,
illuminates your blonde canvas with precious metal, colour
brilliance, and shimmering metallic shades, creating bold and
brilliant pops of colour, infusing opalescent tones of pink, ash and
aubergine. NAK Metallics is supported by three quick and easy
precious metal foiling techniques.
Our brand new NAK Clay Balayage seminars have opened
nationally with sell-out workshops. At these hands-on classes,
discover three simple paint-on techniques that are effortlessly
adaptable to your salon and client. Delivered in a quick and
easy to understand format, learn correct brush placement,
blending and regrowth techniques to ensure beautiful balayage
For hairdressers interested in being a stylist to the stars, become
a NAKSTAR and join our style team; a chance to experience
session styling behind the scenes. Be involved with TV shows,
photoshoots, editorial styling, educational seminars and
industry fashion events. This opportunity will see you working
shoulder-to-shoulder with award-winning hair stylists and NAK
Hair Educators. 2019 is shaping up to be the best year of NAK
INSTYLE: What’s next for NAK Hair?
KC: It’s a bit like renovating a house, you start in one room and
you just keep going. There is always something new and exciting
happening at NAK HQ. Sharing the NAK Hair story with other
like-minded salon warriors across the globe is probably our
next journey as we prepare to launch NAK Hair into several
I would say NAK is gathering speed and building momentum.
We are adapting, growing and evolving as a brand to be future
proof, but more importantly we are Australian made and owned,
and authentic as ever.
For more information visit www.nakhair.com.au
DYSON HOSTED THEIR HAIR
SCIENCE 2.0 EVENT, ADDRESSING
THE SCIENCE BEHIND HAIR,
SCALP AND STYLING NEEDS
conglomerate Dyson once
again paved the way in the
hair industry by educating
on the science behind
their tools, congregating hair legends and
important engineers such as trichologist
and educator, Simone Lee, Dyson Styling
Ambassador and Creative Director of
Wild Life Hair, Jayne Wild, Dyson Senior
Principal Scientist who leads Dyson Hair
Science Research, Rob Smith, and Dyson
Advanced Design Engineer, Robyn Coutts,
to educate in this field. The follow up event
to last year’s science focussed soiree centred
on the personal care category, particularly
as this pertains to upcoming winter, by
sharing significant information about the
brand’s innovative tools and the nature of
“At Dyson, we reinvent and disrupt
ourselves constantly. We transform
every category we enter with radical and
iconic reinventions that work, perform
and look very different. Our approach
to understanding the science of hair is
obsessive - we’re committed to studying
hair from root to tip, how it reacts to stress,
how to keep it looking healthy and how to
style it,” Robyn said.
“With the Dyson Supersonic hair dryer
and Dyson Airwrap styler, thanks to
intelligent heat control, gone are the days of
having to compromise on your hair health
by using extreme heat to style your hair.
Developing products to protect your hair
from extreme heat damage, while providing
you with the ability to create a superior
style, remains paramount to Dyson's
engineers and hair scientists.”
The stats in Dyson’s commitment to the
cause of great hair are evident, including
the fact that the brand has spent over
£75million on R&D to better understand the
science of hair from root to tip. They work
with passionate industry professionals to
explore hair quality and styling habits,
working with over 424 stylists worldwide.
Many of these collaborators are in our
local industry, elevating their perspective
on how the Dyson tools can work for our
unique community, clients and climate.
The tool’s intelligent heat control has
made it beloved amongst stylists, with its
professional focus also ensuring it’s light in
the hand and engineered for balance. As the
brand continues to innovate, their Dyson
Airwrap styler is engineered to create
curls, waves and smooth blow-dry finishes
without extreme heat.
“People want more than ever to have
healthy looking hair. According to a study
conducted by The Georgia Institute Of
Technology, 52 per cent of selfies taken are
about appearance and another study by
Now Sourcing and Frames Direct reveals
an average millennial is expected to take
25,000 selfies during their lifetime,”
“I find hair and scalp dryness to be
a very common issue for people that I
consult for, especially during seasonal
changes,” she said. “The impact of extreme
heat can cause irreversible damage to
hair such as hair becoming very dry, dull
and brittle. Extreme heat can also create
scalp dehydration problems too. What I
love about the Dyson Supersonic hair
dryer is its sophisticated advanced air
and Intelligent heat control temperature
regulation technology. This feature helps
to maintain hair health during and
"With Dyson, I find the evenly dispersed
air flow assists with providing consistent
styling results for my clients and makes it
easier to smooth hair cuticles, giving hair a
healthier, shinier appearance.”
The Airwrap styler also aids in the issue
of extreme heat damage by allowing for
drying and styling simultaneously, which
saves time and avoids unnecessary extreme
heat damage. This is important for hair
that is constantly fighting for quality in the
“Hair is pretty robust, but during winter
the movement between the cold outdoors
and the heated inside, hair is constantly
trying to get back to equilibrium,” Rob said.
“Water from the air will be absorbing into
and desorbing out of hair as the humidity
changes and this can really affect style and
The science behind hair, hair innovation
and hair health and styling continues to
be paramount, as Dyson does the work to
explain what your clients need this season.
Stay on the right side of the stats with a
Dyson tool in hand.
For more information visit www.shop.
HAND ME THE
FUDGE PROFESSIONAL’S HEADPAINT
PROFESSIONAL COLOUR SYSTEM OFFERS DUAL
CAPABILITIES OF BRIGHTER COLOUR WITH A
CLEANER LIFT, OFFERING UNLIMITED COLOUR
POTENTIAL IN ONE TRULY INTEGRATED
PERMANENT AND DEMI-PERMANENT
PORTFOLIO. CHECK OUT WHAT’S NEW IN THIS
Headpaint, from the geniuses at Fudge Professional,
is the kind of colour technology that makes you
appreciate 21st centuries advances. In a diverse
range of colours, toners, developers and more, the
formulas allow for thousands of colour-correcting
micro-droplets to give up to 100 per cent grey coverage and
maintain shade integrity and vibrancy between salon visits for
up to 30 shampoos. The technology is built on the brand’s Triple
Conditioning Complex, with naturally derived ingredients that
amount to body, texture and shine in the hair.
The unique ingredients list is comprised of Hydrolysed Rice
Proteins, which are miniature molecules that replenish proteins
and build volume right into the hair’s cortex, as well as Wheat
Germ Oil for Vitamin E, extreme moisture and a soothing solution
to the scalp during colouring. Limnanthes Alba Seed Oil completes
the trilogy, creating a protective barrier on the hair to prevent
dehydration, rejuvenate the vibrancy of colour and replenish the
hair’s softness and shine.
From a colour wheel perspective, the expansive range has
the full sphere covered. Commercially, the range allows for
blondes in every permutation, with Purple Viola Tricolor Flower
for iridescent shine in bright blondes, champagnes, golds and
ash tones. The colour can also create varied rich reds, imbued
with antioxidant-rich Pomegranate Oil to neutralise proteindestroying
free radicals, for lower porosity and lessened colour
fade in the creation of coppers and radiant reds. Brunette lovers
can also find deep hues, with Sage Extract in these colours
stimulating hair growth and maintaining the richness of these
The Headpaint technology offers ever component to make
application more efficient, master every step in the colour service
and suit the professional hairdresser. The Headpaint Crème
Base features botanical conditioning extracts to nourish the
hair through development, with mallow enhancing moisture
and leading to an optimal colour deposit. The range’s Catalyst
Developer has a moisturising oil complex to further hydrate the
hair and aid in colour penetration, for an accurate colour lift,
deposit and balance. The Colour Pigments themselves are uniquely
blended to reflect the true tonal spectrum, with technology that
ensures shine, longevity and clarity.
In terms of Headpaint’s capacity for a brighter lift, new products
in their Ultra High Lift shades bring the range’s total to five hues
of Cool Champagne, Rose Gold, Pearl Violet, Ultra Light Ash
Blonde and Ultra Light Natural Blonde. The shades are enriched
with Vitamin E and PRISM-Plex Technology that lift up to five
levels and offer clear, crisp colour. The PRISM-Plex Technology
contains amino acids which form a flexible polymer that adheres
to the hair, filling cavities and protecting cuticles for smoother
colour, while Vitamin E ensures optimal condition.
Fudge Professional had added new Gel Toner shades to their
already long list of products in this area, with Pale Platinum,
Petal Rose and Natural Nude joining the fold. These toners offer
up to 85 per cent more shine, and are free from ammonia, PPD
and parabens for healthy colour. The tools are enriched with
calming Calendula flower extract to soothe the scalp after bleach
application, and are intermixable with the core Headpaint range
for total creativity and glossy hues.
In the ever-expanding Headpaint portfolio, the brand has also
added the all-new Clean Blonde Speed+, a pioneering Violet Luxe
Lightener that lifts up to seven levels with conditioning properties
as well. The product is formulated with Mineral Oil, Baobab Oil
and MEA instead of ammonia for a tingle-free, fume-free and
strengthening lift option. Speed+ adds to this brand’s lifting army,
which also consists of Speed, a powder lightener that offers quick
development and lifting, Speed 2, a crème lightener in a smooth
formula for on scalp lightening, and the gentle crème peroxide
range of Catalyst Crème Developers. This collection contains five
developer strengths that minimise damage, protect the scalp and
deliver definitive deposit and optimum lift.
Headpaint is a dynamic range that continues to expand, break
new colouring ground and inspire hairdressers to be creative with
the right technology that only elevates their skill set. Make sure
these rapidly increasing tools are in your colour arsenal.
For more information visit www.fudgeprofessional.com
THERE’S A LOT YOU DON’T KNOW ABOUT
WENDY GUNN. HAVING ACHIEVED A
SIGNIFICANT CAREER MILESTONE IN 2019
WINNING THE INTERNATIONAL L’ORÉAL
COLOUR TROPHY AWARD IN PARIS, THERE HAS
BEEN LOT OF MENTAL PREPARATION AND A
ROLLERCOASTER OF A JOURNEY THAT’S LEAD
WENDY TO MAKE AUSTRALIAN HAIRDRESSING
HISTORY, WRITES CAMERON PINE.
You might be wondering about this title, 'Wendy’s Got
a Gun', and its not just because her last name is Gunn.
It’s because metaphorically I don’t think anyone is
more mentally armed to conquer anytghing than
Wendy. Interviewing her again after knowing her
for 15 years – we met an INSTYLE round table in 2004 and I have
shared hotel rooms in LA, houses in her hometown of Brisbane
and everything in between - what I didn’t know was that among
her life of hairdressing and working Saturdays in salons in the 70s
and 80s she made a lot of coin selling chocolate moulds through
telesales. She even took home a whopping $48,000 in three
days at the Brisbane ECCA selling ‘Wendy’s bag of handmade
chocolates’. Turning over $100,000 a year in the 80s on a side
business is no small feat, but after really sitting down with
Wendy you’ll soon learn that winning an international award and
running a successful salon is no matter of luck.
Back at the time, Wendy was a guest of our round table line up
and one of the questions was asked that if you could do anything
to your salon or business what would it be? Wendy’s answer at the
time, as crazy as it sounded was, “I’d build a hydrotherapy pool
at the back of the salon for all of the staff to use to help us stay
healthy and create a salon retreat.” The funny thing is, she actually
did this some seven odd years later.
One thing you need to know about Wendy is that if she says she
is going to do it, she will. She writes it down areads these goals
daily – all part of the strong mental preparation she embarked on
before she won both L'Oréal Professionnel Colour Trophy Australia
and Global. This is testament to the fact that it’s just as much about
mental preparation and confidence as it is about technical skill.
Wendy has always had an inquisitive mind and an
entrepreneurial element to her mindset.
“Colour Trophy is about commercial work, it’s not about
impressing your peers, for me it’s about impressing your clients
and your future clients. The clients you’ve had for many years
are genuinely happy that you’ve achieved such an award and feel
really validated that they are coming to someone that has reached
that,” she said.
But despite this, for Wendy it’s so much more than personal
validation or a business advantage, it’s a reflection of who she is
as a person and how she’s lived her life – with true conviction and
Wendy grew up in Ballarat with her mum and dad at a time
in the 50s when her mum would go to the salon twice a week.
At a young age she wanted to be a nurse but her father didn’t
really approve of that, he thought it would make her too ‘hard’
as a person. Ironically Wendy’s journey on her own raising three
children after a relationship split meant she always has been, and
still is, as tough as nails, but with a massive soft spot for comedic
connection and creativity.
Wendy had one of those walking dolls as a kid and used to spray
the dolls hair pink. Fittingly, it was a soft pink colour blend that
won her the international award in 2019, showing the years of
mental and physical preparation.
“I believe that if you are not interested in growing as a person
you’re not interesting, so being passionate about my life day by
day is very important,” Wendy said.
“I always try to have something new to look forward to and I try
to plan the same for my clients. For me it’s about having the end
goal in sight and not to be just about reaching the top but to enjoy
the journey,” she said.
Wendy went and worked on cruise ships at 20 and has always
had an inquisition for something more. She sailed through New
Guinea and saw a job advertised so decided
to stay and work at a salon in Rabaul
– holding her down has always been a
challenge for those closest to her.
Wendy then went to Melbourne and
worked at a Malvern salon. It was where
she decided to stay with her then husband,
who was a lawyer, before she had a family
phase where she didn’t want to work
Saturdays and applied for a job at L'Oréal.
Wendy was then put on as a trainer to
introduce Kérastase Australia wide.
In those days it was difficult to work
for a company if you were pregnant so
while Wendy was having her children, she
opened a salon in Brighton in Melbourne
– ‘Hair Design by Wendy Clark’. However
only a few years later the salon burnt down
due to a fire at the pizza place next door, so
Wendy started doing hair at home. “I had
people queueing up down the street and, as
you can imagine, business was amazing in
those days without many of the overheads
we have now,” Wendy said.
Wendy then apprehensively moved
to Brisbane for her husband’s work
and still did salon work on Saturdays
to keep her relevance.
“I was always very particular
about keeping up salon work. It
inspires me and I still do love working
on the floor 5 days a week,” she said.
What you don't expect is that Wendy
juggled a chocolate making business and
designing and manufacturing chocolate
moulds in all sorts of shapes and sizes.
In the days where TV shopping was a
new craze, it was an easy way to make a
But it wasn’t all smooth sailing, Wendy
partnered with a telemarketing product
company that sold over $100,000 worth of
her stock and didn’t give her the money.
She also cites this time as the downfall of
her marriage but she always found a way
“I used to have a semi-trailer pull up
at my house with palets of stock – I’d
even run chocolate making classes from
my home while I had kids. If we had the
internet back then I would have been a
multi-millionaire,” Wendy said.
“It was all mail order and I had trouble
keeping up with it. We were talking big
bickies for the time,” she said.
Every Saturday when Wendy would be
working in the salon she said people would
come in and ask her were her children
were. “There was a real stigma that if you
had children you shouldn’t be working on
a Saturday, but for me hair always had to
be part of my life,” she said.
“I’m very driven. When I left Paris
a few months ago I left my ‘not good
It’s little wonder Wendy an write a book
for whatever she puts her mind to, ‘Wendy
Clark’s Book of Chocolate Making’ was
released all while she was single with three
children and left carless. She’d put the
salon towels on her bike and ride to and
from work with them.
Wendy’s direct personality and dry
sense of humour is one of the thing’s you’ll
love about her. Always willing to have
a laugh, she can come across as tough
and perhaps too blunt for some, but get
to know Wendy and its one of her most
Wendy has always moved through life
with a fierce sense of independence. In
the 90s she worked for cult salon brand
Artec – at the helm of the Queensland
distributorship before it was sold to
L'Oréal. She’s had business partners who
“I’m very driven. When I left
Paris a few months ago I left
my ‘not good enough’ there.”
haven’t always done the right thing by
her but as Wendy so intently said, “Karma
has a way of dealing with them. If you get
greedy when it comes to money you burn
off all the good relationships,” she said.
After huge rents in a Kedron shopping
centre Wendy really wanted to be her own
landlord. She decided it was her next goal
and she found a house for her salon the
next day. We are now talking early 2000s
and while Wendy admits she really didn’t
have the money to buy it, she managed to
make an offer.
Wendy’s current salon INK for Hair
in Newmarkethas just five staff and is a
dreamy Art Deco Home with a front yard
that clients just love going to.
“If you have a goal in sight you must
write it down to make it happen. I started
telling my clients I was going to Paris and
was going to win colour trophy – it's OK if I
don’t win but I really want to win. A client
gave me a bottle of champagne signed by a
racing car driver that said, ‘celebrate your
next victory’, so I bought a chalkboard
and wrote that I was going to win colour
trophy on it."
The loyalist has been with L'Oréal
Professionnel since she opened the
Newmarket salon. “I cheated on them a
few times and used a cheaper brand, but
it always showed. Whenever I use L'Oréal
Professionnel my business grows because
of the quality of the colour, the support
and the conferences that all make a big
difference,” she said.
Achieving is also about work ethic, and
not just while you’re working. Wendy had
a week’s holiday before Colour Trophy to
mentally prepare. Despite the preparation
and confidence, for a long time, Wendy
thought she wasn’t good enough but
she’ll never forget that feeling on stage.
“Winning the Australian trophy was
all I needed but to take it globally was
a completely euphoric feeling. I finally
understood what dancing for joy is. I was
dancing on stage."
Wendy blew a kiss to the Australians
but felt so much camerarderie like she was
representing all the other hairdressers.
“It wasn’t about me . It was being proud
to be a hairdresser. What has driven
me for so many years are all the people
that have said. ‘You’re just a
The salon has no doubt
been busy since the award but
Wendy says you attract a lot of
crazies too. People that aren’t
happy wherever they go and
expect you to be a magician.
“I’m not a magician and I’m very wary of
someone that criticises other hairdressers
- a lot of people aren’t being responsible
for the choices they are making with their
hair,” she said.
“We need to see the potential in the
juniors that we have. I’ve got the best team
that I’ve ever had with just five of us. They
are passionate, have a great work ethic
and I won’t listen to the millennial stigma
because at the end of the day they are just
people and they are amazing and I wasn’t
to spend the next few years grooming
them, training them and sharing as much
knowledge as I can.”
Having never been bought so many
bottles of French champagne and with a
fun loving attitude towards the award,
it may be her last Colour Trophy, but
she’s certainly nowhere near dropping
the scissors and colour brush. “I’ve only
“The legacy I’d like to leave is that
regardless of anything is that you just have
to believe in yourself. Check in on your
self-talk. I had to really truly believe in
myself day by day.”
Two years ago Wendy was spending time
in the South of France painting. Whatever
she's doing or wherever you’ll find her, she
always finds her feet.
WHEN IT COMES TO NATULIQUE, IT’S
MORE THAN A BRAND. IT’S A PHILOSOPHY,
FAMILY AND COMMUNITY – SAYS AUSSIE
HAIR HERO BRYAN THOMSON-DIPALMA,
WHOSE RELATIONSHIP WITH THE BRAND
SUITS A LIFESTYLE, LOCALE AND MENTALITY
DEDICATED TO WELLNESS.
Bryan Thomson-Dipalma is one of Australian hair’s most
celebrated returned exports, as a Hair Expo Colourist of
the Year, international TV, film and fashion hairdresser
and salon owner. In 2019, he, his husband and his son
have left the bustling streets of New York to live in sunny
Tasmania, with an enshrined philosophy of natural health and
wellness, a major facet of his partnership with Natulique.
Bryan’s career in hair began in Brisbane and quickly moved
to Sydney, where his apprenticeship led to salon ownership and
work in the glamourous backstage settings of major entertainment
productions, first in Sydney, then in New York. Throughout this
journey, Bryan’s talent and many international connections and
collaborations catapulted his career, but his core ethos and values
geared towards health and wellness remained omnipresent.
“ I was involved in my own personal wellness, I used more natural
products in my life with organic food and practiced meditation so
I ended up learning more about herbalism, I did a clinical training
program in the US, and that made me always curious about including
that part of my life in my professional life,” he said. “There weren’t
really a lot of products at that time that were focusing on improving
in that area, especially hair colour products, that would deliver the
results that clients and hairdressers were looking for.”
These values led him to two important discoveries that would
change his personal and professional life. First, a visit to see a family
member in Tasmania altered his path irrevocably, sparking a move
from frenetic New York to the calm shores of Tasmania, defined by its
greenery, fresh air and community spirit.
“It’s been an incredible experience for us to move here because
while it was a huge undertaking it was kind of like Tasmania opened
up its arms and welcomed us and we’ve had an incredibly easy
landing here,” he continued. “There are a lot of people from all over
the world living here for the same reasons we’re living here – clean
air, clean water – so I find using a product that has that philosophy in
the creation of the product is a perfect marriage.”
Now that Bryan’s life could be entirely dedicated to his passion for
wellness, his need for hair products that suited this mindset in both
his own salon and his creative work equally required this natural
stance. A former apprentice, whose passion for the environment
he had inspired himself, introduced him to the brand, lauding
the products for their capacity to cater to and satisfy clients and
hairdressers in a natural way.
“I’ve been working with Natulique because they really fulfill the
criteria of the products I’m looking to work with in my life,” Bryan
confirmed. “It’s much healthier for me as a hairdresser to not have
the exposure to chemicals.”
Bryan heralds Natulique for its high production standards, family
values and desire to create a real community of likeminded people,
connected by more than hair, that he has found right in Tasmania.
“I have been working with thebrand and they have a very
interesting philosophy that they’re a family, the founders of the
company are husband and wife so it is a real family,” he said. “I have
met with other hairdressers since I’ve been here who are using the
product, they’re small salon owners or individuals. Everyone gets
together and exchanges ideas about health and wellness.”
Bryan continues to use the product in his ever-growing creative
work and salon services, with a particular penchant for the brand’s
sun and heat protector products – a particular necessity in Tasmania
- as well as the Moroccan Argan Oil for finishing hair, with a
handy dose of Vitamin E. The Colour Shield shampoo also proves
important in maintaining and caring for colour within the elements.
He continues work on TV sets and for local music artists, joining
Tasmania’s thriving creative hub as another talented cog in the
artistic bubble. Beyond this product use, he can provide a mentorship
role to younger hairdressers, passionate about the environment and
following in Bryan’s footsteps to treat it with kindness.
“A lot of young people seem to really be embracing a change
towards healthier products, people are becoming vegan and
becoming conscious of how products are sourced and if products are
sustainable,” he said. “The ground swell is coming from millennials.
I see our role as hairdressers as influencers because we have
intimate relationships with clients. We naturally educate people
“The industry is really changing,” he concluded. “It’s not so much
about trends in fashion, it’s about wellness and work life balance,
they’re very popular topics for people.”
With the skills, experience, products and true passion backing
his significant role in the worlds of hair, health and wellness,
Bryan continues to be a thinker and an innovator to embolden
For more information visit www.natulique.com.au
Viva glam 25
Supermodel Winnie Harlow has recreated the iconic MAC
#VivaGlam campaign, first launched in 1994. To celebrate,
the cult makeup brand has created a limited-edition
Viva Glam 25th anniversary lipstick in the original shade,
as well as Viva Glam II Lipstick and Viva Glam III Lipstick.
In Australia, MAC has raised almost $10 million for people
living with or affected by HIV/AIDS that has been donated
to local organisations such as The Sydney Children’s
Hospital, Positive Life NSW, Victorian AIDS Council, Bobby
Goldsmith Fund and the Western Australian AIDS Council.
One of Australia’s leading beauty supplements
brand, Beauty Boosters (BB), celebrated their
official launch into Myer with a fun, interactive party.
Guests were transported in BB branded limousines
and greeted at BB headquarters with collagen
infused cocktails. Media and influencers were
treated to signature waves by Natalie Anne Hair,
express facials by Le Skin Code and the perfect ‘no
makeup’ look touch-up by Alarna Taylor Makeup.
One of the best accessories on
show at Mercedes Benz Fashion
Week Australia was a confident
smile. Plenty were on show at
the Invisalign Smile Exhibition,
which featured seven images
that were shot and produced by
Sarah Ellen. Models and media
were treated to a gallery-style
experience with each image
hung from the roof for attendees
to view. www.invisalign.com.au
Photography by Emily Abay, Hair
by Matrix Collective Competition
Winners, Styling by Ella Murphy,
Makeup by Ash Carpenter
Plastic surgeon to the stars Dr Chris Moss, and his
wife Andrea, launched Liberty Belle Rx skincare
range in November. They have now created the
ultimate online skincare finder to help customers
find the best skincare regime or product tailored
for them. It takes just under two minutes before
a personalised regime is emailed directly to a
customer’s inbox. www.libertybelle.com.au/libertybelle-rx/skincare-finder
Manicare announced their first
foray into smart skincare tech
with the launch of the Manicare
Sonic Mini Rechargeable Facial
Cleansing Brush. Using sonic
vibration, the USB rechargeable
mini cleansing device cleans skin
deeply but gently with the option
of three replacement heads:
sensitive brush, exfoliating brush
and facial massage brush.
Keep skin plump, smooth and hydrated during
the colder months with these hyaluronic acids
DERMAVIDUALS Hyaluronc Acid Concentrate - 02 9960 1300
MEDIK8 Hydra B5 Intense - 1800 242 011
ELLA BACHÉ Hydra Hyaluronic cellular Serum - 1800 789 234
SKINBETTER SCIENCE AlphaRet Overnight Cream Face - 1800 648 851
O COSMEDICS Hydra Plus Sleep In Mask - 02 9712 8188
MESOESTETIC ha densimatrix - 1800 242 011
LA MAV Ultra Hydration Hyaluroinc Acid Hydra Max Serum - 1300 052 628
IMAGE SKINCARE Ageless Total Pure Hyaluronic Filler - 1800 625 387
PCA SKIN Hyaluronic Acid Boosting Serum - 1800 648 851
ASPECT Dr Hyaluronic Serum - 1800 648 851
ENVIRON HA Intensive Hydrating Serum - 1300 888 708
ALPHA-H Hyaluronic 8 - 1800 659 777
Stay on trend with Pantone’s Colour of the Year
with these coral coloured cosmetics
CLARINS Moisturizing Long wearing Two Toned Lipstick Coral Gradation - 1800 861 888
CURTIS COLLECTION Mineral Shimmer Blush Coral Queen - 03 9421 5577
MARC JACOBS Lip Crème Core Cora - 02 8880 9446
CHARLOTTE TILBURY Kissing Coachella Coral - 0011 44 01202 629527
O COSMEDICS Rose Luminising Drops - 02 9712 8188
RAWW Pomegranate Crush Blush - 03 8544 8000
YOUNGBLOOD Crushed Mineral Blush - 1800 625 387
INIKA Organic Certified Organic Lip Glaze Coral - 03 8544 8000
SISLEY Phyto Lip Delight 3 #sweet - 1300 780 800
JANE IREDALE PureGloss Lip Gloss Spice Peach - 1300 850 008
L’OCCITANE Rose Eau De Toilette - 1300 752 764
SANTÈ Makeup Remover Coral - 1800 222 540
ghd have captured the festival spirit with kaleidoscopic hues and plenty of shine in the
all-new ghd Festival collection. The range is headlined by the ghd platinum+ styler, ghd
gold styler and ghd air hairdryer. These beloved tools and their packages have been
dusted in bold rainbow hues, soft and dreamy pastel tones, metallic sheens and bright,
multi-coloured accents to adopt the festival spirit entirely. Visit www.ghdhair.com/au
Welcome the new and limited edition
Black Popup from Glide Hair Tools, a new
foils product that offers their signature
sheets, with ten extra per box, as an
extension of their ground breaking
original Popup foils. The full 210 sheet
box has embossed non-slip, single sheets
with a lip, in chic black, to make work
speedy and efficient for hairdressers.
Aveda’s new Mini
Paddle Brush offers
a smaller version
of the brand’s
Paddle Brush, with a
and extended bristles
for easy detangling
and styling. The
packaging is made
from sustainably sourced
wood and constructed
of 100 per cent postconsumer
while the insert has paper
printed with soy ink. The
sustainable brush is an
ideal travel took to add to
your kit. Visit www.aveda.com.au
Dateline Imports P/L has a new import in
its mix, so you can welcome the Pegasus
range of combs to Australia and New
Zealand. Importantly, the tools are made
from 100 per cent hard rubber and
Flexinite Technology and offer seamless
teeth and rounded edges. The range
includes five tail combs with various sized
teeth and tail materials, four cutting and
styling combs, three barbering combs,
a basin comb and four moustache and
beard combs. Visit www.datelinecity.com
Robert de Soto has just released three
new Balayage Powder Bleach formulas
in blue, purple and white, offering
specialised formulations to aid freehand
colouring techniques. The products are
clay based for silky consistency and ease
of application, with the different shades
catering to every hair tone. Visit
The Valencia Shampoo
Unit comes in chic black
upholstery to suit any
salon look, with the
choice of a black or
white basin to complete
the aesthetic. The
chair has an electric
adjustable leg rest and
an electric adjustable
height. Always putting
the salon front of mind,
the technology is fitted
with Australian approved
tapware, and for the
total luxe of your clients
the chair can even lie
completely flat. Visit
TERRY HAWKINS IS THE ICONIC
TRANSFORMATIONAL SPEAKER WHO CREATED
THE FLIPMAN AND PITMAN DICHOTOMY IN
THE EARLY 1990S AND CONTINUES TO RECEIVE
STANDING OVATIONS FOR HER HIGHLY
IMMERSIVE PRESENTATIONS. AS INSTYLE REAL
TALK’S OPENING KEYNOTE SPEAKER AND
EMCEE,WE CAN’T WAIT TO WELCOME HER TO
AUSTRALIA IN AUGUST.
Terry is an award-winning educator, author, and
formerly Australia’s most booked female speaker.
Having personally trained thousands of hair salon
retailers and stylists over the past thirty years,
ranging from large national chains to a multitude of
independents, Terry has an uncanny knack for the hair category
and what it takes to create success. Her origins as a retail educator,
and the ethos of her keynote address for Real Talk will revolve
around the word empathy. “I was pioneering in the sense that
words and themes that are in vogue today: empathy, compassion,
or more unfortunately referred to as ‘soft skills’; these were
experiences I ignited in the retail training room back in the
early 1990s. Today, there’s nothing soft about them, and they
are considered buzzwords, but to me and our company Progress
Retail, is about real, meaningful connection,” Hawkins said.
“The hair category has the deepest opportunity for a heightened
and more authentic connection.”
However Hawkins would argue, most of the work today
involving compassion training and the likes are very superficial.
“Putting yourself in the other person’s shoes is just the first step of
true empathy; there are additional layers most people never reach,
but as tens of thousands of our alumni that have attended our inperson
training programs would attest to- it is transformational.”
Transformational is a word in heavy use as it relates to Hawkins
and the business she founded in 1989, Progress Retail (formerly
People in Progress). At the age of 28, and with less than $200 to
her name, she was able to sign her first retail training partner, the
iconic Surf Dive N Ski, when it was owned by Tom Tsipris, and at
a point when they only had four stores. The pedigree of Terry’s
partnerships has been impressive, with retail brands like Mecca
Brands, M.J. Bale, Seed Heritage, Camilla and Marc and many
more listed as current clients.
“The hair category has the deepest
opportunity for a heightened and
more authentic connection.”
Recognising the shift in technology and learning, Terry and her
team have added the vital e-learning component, and are scaling
this model throughout the hair category. The largest Price Attack
franchisee, and the Chatters Hair Salons in Canada are currently
in partnership with 24/7 access to Terry’s “HAIR” content.
“We know that the foundations of working in a successful salon
are around sales and service, but the product knowledge and
vendor piece is critical. That is why our learning platform, which
we’ve built all on our own, enables not only the retailer to upload
their own learning content, but the vendors are beginning to jump
on the opportunity. We have a one-stop shop for all things hair
retail that is proving decreases in employee turnover, increased
average sale and conversion rates, and making for more satisfied
customers who are getting their hair needs exceeded.”
Terry resides in Los Angeles with her two children Harison and
Jackson however progress Retail has offices in Sydney and
Chicago, for more information email firstname.lastname@example.org or
Terry@TerryHawkins.com +1 310.910.3418
BEING A TRUE GENTLEMAN
NEVER GOES OUT OF STYLE
• Moisturises and Nourishes giving hair
manageability and skin softness.
• Lubricates, Soothes and Balances skin
reducing irritation, leaving it feeling
strong, soft and healthy.
• Anti-Oxidants offer Protection and
Strengthen the skin and hair reducing
damage, aging and fading.
• Adds Shine and Body.
• All Natural Ingredients including Argan
Oil, Hemp Seed Oil, Aloe, & Vitamin E
to name a few.
• NO parbens, sulfates, artificial dyes,
phthalates, propylene glycol, or other
• Proudly Vegan and Leaping Bunny
MARRAKESH FOR MEN DESIGNED FOR THE MAN THAT WANTS TO
LOOK GOOD, FEEL GOOD, SMELL GOOD....... NATURALLY
For further information or for your local distributor please contact
Australian International Industries
Distributor of Colour Placement Systems
Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179
Phone: 03 9764-2833 | www.aii.net.au | Email: email@example.com
follow us on facebook.com/AIIHAIRANDBEAUTY #AIIHAIRBEAUTY
LISA CONWAY LOOKS
AT BOOSTING LESS
SUCH AS HAIR-UP
AND SMOKY EYES TO A
WHOLE NEW LEVEL.
What’s holding you back in your salon, clinic or spa
business? You’re working harder than ever, doing a
million hours, yet you’re not seeing the results you’d
You’re probably thinking you need to make a
big change – maybe invest in a glitzy marketing campaign or a
fancy fit-out. What if I told you you’d be wasting your money and
that you’re not alone?
Success comes from what you do every day in your business. And
most salon owners make mistakes every day that contribute to their
unsatisfying business results.
Ready to change it up? Read on, and learn about the seven
most common mistakes salon owners make every day.
Mistake one: You don’t really know your numbers.
I’m fascinated by the creative person’s ability to run a mile when
it comes to learning their business numbers. The truth about your
business is hiding in your numbers – your break-even, your per-client
dollar figure, your retail sales, your re-booking rate, and more.
It’s easier than you think. Once you understand them, your
numbers can tell you so much. Get to know them and see
Mistake two: You’re not getting real about waste.
It might be the product certain team members over-use
every time. It might be someone taking too long to complete a
Product is money. Time is money. Product wasted here and there,
regular time over-runs – it all adds up and eats away at your bottom
line. Start measuring, setting expectations for your team and
And don’t forget to lead by example. Your team takes their
queue/s from you. If you’re slapping on product like there’s no
tomorrow or pushing out your client service times, wastefulness
becomes embedded your salon culture. And that will hold you
Mistake three: You don’t have a structure for your salon meetings.
Communication is the channel of change. You need to be
having regular one-on-one meetings with every member of your
team. Why? How else will you transfer your business smarts to them?
Interacting with your team is a two-way process. Give feedback
and ask for feedback. Being on a team that’s kicking goals and
growing is fun. Let your team contribute and be a part of it.
Create a framework for your meetings. Mark them out in the
schedule and don’t let anything get in the way. When your team
knows you value your time with them, they’ll value it, too, and that’s
when the magic happens. Communication is the key to the vault
that will unlock your future.
Mistake four: You don’t have a training framework.
Is your salon training haphazard? The answer to most mishaps
and challenges is that someone lacked the proper training. A clear,
mapped-out training plan, treated as a priority, is crucial to the
success of any salon, clinic or spa.
Understanding who needs what training is just the start. The real
challenge is setting up a training schedule and implementing it.
Your goal should be to have it mapped and scheduled each year
before Santa even comes. This makes ending one year and starting
a brand new one exciting and stress-free.
Mistake five: You work too hard.
Most salon owners are busy being busy. They struggle to say no
and they focus on the wrong thing. Zooming along means they
crash and burn, often hating what they once loved.
You’re often expected to know what you were never taught.
Subsequently, you put your effort into the wrong areas, don’t get
results and then feel like you’ve failed.
Learn what you need to do, when you need to do it and why, so
you can break the cycle of busy being busy and have a life and
business that bring you joy.
Mistake six: You have no systems.
If you don’t have clearly defined systems in place, you need to be
there every minute to sort out the day-to-day drama. No one else
but you has a clue to the processes and protocols, from dealing
with unsatisfied clients to replacing the roll in the EFT machine.
Clearly defining your systems so they’re easy to understand is the
answer. Adopt a focus of ‘fix it once. Slow down long enough to
write up the HOW, WHEN and WHO of the processes in your salon,
clinic or spa.
Systems will set you free. They’ll be the turning point for your
business and for you.
Mistake seven: You over-market to new clients.
Understanding the difference between marketing to a new client
versus nurturing an existing one is key to working smarter and not
harder. If you can only tell me the number of new clients you have,
and not the number you’ve lost, then we have a problem.
If you don’t find out who left and why, you’ll be forever chasing
new ones. The quality of the service you provide keeps clients
happy; happy clients stay. Before you open the front door, make
sure you close the back door first. If you keep losing clients, you’ll
need to keep chasing new ones and that’s an expensive habit to
For more salon team wisdom, email me at firstname.lastname@example.org,
visit my website, find my video tips on YouTube or read my latest
book Your Salon Retail: the no-nonsense, no-hype guide to kickarse
retail in your salon business. www.thezingproject.com.au
TIMELY UNCOVER WHY SMS
IS THE UNDERCOVER GAME
CHANGER FOR YOUR BUSINESS.
You can’t run a successful
business without nailing your
communication. How you
communicate with your current
clients and future clients is vital
to your success.
SMS marketing might seem like the poor
cousin in the overall marketing mix, but
it’s time to give this tool the kudos it really
When it comes to engagement, SMS
marketing thrashes email, Facebook
and Instagram. It’s a Jack-of-all-trades
marketing tool that can have a positive
impact on your business, your client
experience and your revenue.
99 per cent of the text messages you
send your clients get opened, often within
the first 3 minutes of being received. That’s
a massive increase compared to the open
rate of 33 per cent from your standard email
We live in a digital world where, for better
or for worse, we’re always connected via
our smartphones. On average, people look
at their phones 85 times a day.
The best part? You can have a twoway
conversation with your client straight
from Timely! The client can respond to any
message you’ve sent, and you’ll see their
response in Timely. You can reply and keep
the conversation going, and the whole
chat history will be available in their Timely
account in case you need to reference it in
ELEVATE YOUR BUSINESS
Use SMS messaging in your business to
• improve efficiency
• reduce no-shows
• create an exceptional client experience
• increase your profit
• maintain your brand/reputation.
There’s no extra work for you when you
use SMS to communicate with your clients.
Simply set up automatic appointment
confirmation and reminder messages. You’ll
save yourself a tonne of admin time and
you won’t have to worry about no-shows.
“I’ve saved 1.5 hours per day since joining
Timely - thanks to their online booking and
automatic reminders” - Simone Joy
Create an exceptional client experience
Communicating with clients is a breeze using
SMS messaging. Send texts to remind them of
their upcoming appointments, to thank them
for coming in, and to let them know about
any aftercare instructions. Surprise and
delight your clients by sending them birthday
wishes and discounts too.
“My customers love the SMS texts they
receive as a reminder.” Angela, Strictly
Natural Salon & Cuts
Increase your profit
Maximize your time and your profit by
scheduling automatic client reminder
messages. You can also increase your
bookings by sending text messages to clients
you haven’t seen in a while.
“Timely businesses that use SMS have 28%
less no-shows than those that don’t, which on
average is worth $5,438 every year.”
Protect and maintain your brand
SMS can help build client loyalty. You can
use SMS messaging to ask your clients for
reviews and referrals. Just be authentic and
your clients will be thrilled to hear from you.
You can even use positive reviews in your
THE 3 MUST-HAVE TYPES OF
Don’t be overwhelmed at the thought of
adding something else to your to do list.
Timely has user-friendly SMS options which
can help reduce no-shows, improve the
client experience, reduce client churn, get
feedback and reviews, and promote your
products and services to increase bookings.
Here are the 3 best ways to use
1. Client reminders:
Your clients are busy, which means they don’t
have the time to be checking their calendars
all the time. Sending them friendly reminders
and confirmation messages will make sure
they don’t miss out on the appointment
they’ve been looking forward to!
• SMS confirmation messages
• SMS reminder messages
• One-off messaging
2. Automated marketing:
Automated marketing takes the stress out
of growing your business. Save admin time,
get your business fully booked and provide a
great client experience with these easy-touse
automated marketing tools.
• SMS thank you messages
• SMS aftercare messages
• SMS Review requests
• SMS rebooking messages
• SMS reconnect messages
• SMS Request referral
3. Campaign marketing coming really soon!
• Targeted SMS campaigns: Drive sales,
improve brand awareness, generate new
clients and remind clients of special events
and appointments through a targeted SMS
campaign to a select group of people.
This could be a small group of just your
regulars, determined by service, staff or
date they last visited, or a larger group like
your entire client base.
Here are some great tips to help you get
maximum SMS impact:
• Personalize your text - make your clients
feel special by using their first name.
• Get your timing right- don’t send texts too
early in the morning, or too late at night.
Be respectful of your clients’ time.
• Keep your message short & sweet and on
point - easy to do with 160 characters!
• Ask for reviews - you’re asking them for
a favour, so sweeten the deal with a
discount off their next service.
• Keep your database up-to-date – make sure
you’re sending texts to your actual clients.
• Don’t spam! Set up automated marketing
messages based on how often a client
comes in and the services they use.
Get started with SMS marketing today!
OPTIMISE YOUR WEBSITE
WITH BASIC SEO
SEARCH ENGINE OPTIMISATION (SEO) IS A PROCESS THAT ALLOWS SEARCH ENGINES, LIKE
GOOGLE AND BING, TO READ YOUR WEBSITE AND KNOW WHEN TO SHOW IT TO A USER.
FOR EXAMPLE, IF YOU PROVIDE HAIRCUTS IN MELBOURNE, WHEN SOMEONE SEARCHES
FOR “HAIRCUT MELBOURNE”, YOU WANT YOUR WEBSITE TO BE PRESENTED IN THE LIST OF
SEARCHES THE USER IS SHOWN.
When it comes to new clients, ensuring your website
can be found is really important. Although
SEO can be complex, there are few basic SEO
processes that can be easily implemented on your
website so you can rank better in searches and
get those clients walking through your door.
MAKE YOUR WEBSITE MOBILE FRIENDLY
We can’t emphasise this enough as the majority of searches are
completed using smartphones and tablets. If your website isn’t built
to be shown on mobile devices, then search engines like Google
will ignore your website in favour of those that are. Most pre-built
website templates on platforms such as Wordpress and Wix are mobile
responsive - just make sure you have the most up to date version.
INCREASE HOW QUICKLY YOUR WEBSITE LOADS
Search engines are concerned about the overall search experience
a user has when they use their service. That means, the faster your
website loads, the more chances you have of your website being
shown to a user.
There are a couple of common causes of slow websites:
• Large image file sizes: To combat this, resize your images to the
required size before you load them into your website platform. You’ll
need to use an image editor that allows you to select a height and
width in pixels, for example, Microsoft Paint’s “Resize” tool.
• Out of date websites: You need to make sure you update your
website version, plugins and security regularly.
If you’re not sure how your website performs, you can easily test the
speed of your website on mobile and desktop using tools like Google’s
IMPROVE YOUR WEBSITE ADDRESSES
Search engines use a combination of a websites content and its
addresses (or URLs) to understand what you offer and therefore
whether your website is something they should show a user. By making
your website addresses readable, it will help increase the chances
your website is shown to a user. For example, a good website address
is www.yourspa.com/face-treatments and a bad example is www.
While both website addresses will take you to the same page, a
search engine won’t be able to understand that you have specific
content about face treatments unless you tell it so.
STRUCTURE YOUR CONTENT
Search engines need a way to navigate through your website and
understand the content on it. To help them do this we use page titles,
headings and paragraphs:
• Page titles: This is what is shown in the tab at the top of the browser,
so make sure each of your pages has a relevant name.
• Headings: Add headings to indicate how important each piece of
content on a page is and how it all relates to each other. Headings
are also a great way to draw attention.
• Paragraphs: Include paragraph text under each of your headings
that explains what your headings are about so search engines can
understand what your website offers.
Here’s an example:
Jody’s Hair Salon (page title shown in the browser tab)
Services (header 1 size)
We provide a range of services to suit all your needs. (paragraph size)
Colour Services (header 2 size)
We use high quality L’Oreal colour to give you the best results.
Foils (header 3 size)
A highlighting process using foil to separate strands of hair which will
be lightened from strands of hair which will remain your natural color.
Balayage (header 3 size)
A technique for highlighting hair which creates a graduated, naturallooking
NAME YOUR IMAGES
Search engines aren’t able to understand images, instead they rely
on words, content and structure to determine whether your website is
relevant for a user.
If you have images on your website, it’s a good idea to add ALT
Tags (alternative text) to your images. What this means is that you
give each image a relevant, short name or title which a search
engine can read. For example, ‘cutandcolour’.
WATCH YOUR CONTENT
Avoid having the exact same content in multiple places as search
engines actually penalise you for it and won’t show your website
It’s also a good idea to occasionally refresh the content on your
website. It invites search engines to have another look at your
website which could make it more likely to be shown.
If you specialise in a particular service, talk about it on your
website. You could even devote a whole page to it. For example, if
your eyelash extensions are what you’re known for in Sydney, create
a page with content about the type of eyelashes you use, why
you use them and what clients can expect from your extensions.
Then, when a potential client searches “best eyelash extensions
in Sydney” your website is more likely to be at the top of their
Max Makheri is the Digital Marketing Executive at Kitomba Salon
& Spa Software. To learn more about what Kitomba can do for
your business, visit www.kitomba.com or call 1800 161 101.
Creating conversations that matter and inspire
SAVE THE DATE
Monday August 5, 2019 | Ovolo, Sydney
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