INSTYLE May-June 2019

online.magazines

The Magazine for the Hairdressing Professional

May/June 2019

MENTALLY

READY

THE VOICE OF A HERO

HAIR

WALK

2019 MBFWA WRAP

WONDERLAND

A COLLECTIVE OF COLOUR

UNDEFINABLE

OUT OF THE BOX MEN’S GROOMING

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THE UN\ DEFINABLE


Discover SEB MAN, a complete range of hair care, styling

and grooming products, for men who refuse to be categorised.

THE NEW GROOMING LINE

FOR THE UN\ DEFINABLE MAN

Contact your Wella Sales Consultant or call 1300 885 002 to find out more.

www.sebastianprofessional.com/en-GB/sebman

@SEBMANOFFICIAL #UNDEFINABLE


QUEEN OF

TRANSFORMATION

THE NEW HAIR CURLING REVOLUTION


WATCH NOW


the Re Brand

SULPHATE FREE & PARABEN FREE . VEGAN FRIENDLY

Enriched with Coconut,

Rice, Aloe & Pear,

the NAK Signature range

is a luxurious blend of

naturally vegan extracts

which deliver a healthy

dose of active botanicals

to return softness, shine

& lustre to all hair types.

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14 SMALLWOOD PLACE MURARRIE QLD 4172 AUSTRALIA . T +61 7 3899 9133


NOT TESTED ON ANIMALS . AUSTRALIAN MADE & OWNED

INFO@NAKHAIR.COM.AU . NAKHAIR.COM.AU .

NAKHAIR


DISCOVER A WORLD OF COLOURING POSSIBILITIES

Discover our innovative colouring range, with Collage, Gloss and Chroma, including the K.Blonde lightening system.

A world of endless colouring possibilities with shine, protection and intensity for all hair types.

New Aura Smoothing Treatment System, now available.

@lakmecolour #lakmecolour

Exclusively distributed by Haircare Australia. For stockist enquiries call 1300 437 436 or visit haircareaust.com


GET INSPIRED BY


We are in love with Lakmé at Telleish for

so many reasons. The colours themselves

are vibrant, shiny and true to tone.

Most importantly Lakmé's ethical

values align directly with ours.


Telleish Hair Studio

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33

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INTERMEDIA

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EDITOR

Cameron Pine

cameron@intermedia.com.au

ONLINE & DEPUTY EDITOR

Shannon Gaitz

sgaitz@intermedia.com.au

CREATIVE CONTENT EDITOR

Ida Almasi

BEAUTY EDITOR

Michelle Ruzzene

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Lisa Conway

Max Makheri

Sarah Flutey

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FROM THE EDITOR

Why we behave the way we do, and where our values

come from all stems from our upbringing. How we deal

with situations is a learnt behavior, not an inherited

one, and while there is a lot of talk around how different

generations learn, at the end of the day people are people

and it’s up to us to shape the outcome we want- as best we can. When we

are closed off to learning or bettering ourselves, every other element of

success in our lives becomes limited. When we think we know everything,

we have limited success and we create attitudes and beahviour around us

that is exactly the same – one dimensional.

Heart is the most powerful quality that a leader can have but the heart

often gets lost behind all the expectations involved with being a leader -

and let’s not even get started about the shrinking ability for individuals

to take criticism. It’s little wonder why many leaders are left feeling

frustrated, especially in a salon business. Without the leaders in our industry who give tirelessly, where

does the future of our industry lie? It’s a scary reality for some if we solely leave it up to the Instagram

generation where notoriety takes precdence over the sharing of real knowledge. We need experience

through various generations all connecting and sharing to keep us going.

Often the problem with our ability to learn goes back to our parents and how they addressed

motivation, success and failure to name but a few – whether we like to admit it or not. We may all believe

we’re a good parent or leader but sometimes pressure, expectation or unnecessary praise is what causes

problems later on as young adults, making their ability to survive in a work environment compromised.

I was listening to a speaker named Matt Church recently and he spoke about how the toughest thing

about school is the parents. “All kids need to succeed are six words like, 'I love to see you play' after a game

and not words relating to why they won or lost or what other 'idiot' on the team may have done wrong”

Matt said.

Observe behavior at sporting matches from parents and you’ll no longer wonder where some children

get their values from. We live in an aggressive world where everyone is trying to blame someone else and

wants to come out on top, but for those of us who are true leaders, the care for all of these power games is

very little. “Sport makes a nightmare of parents – the best achievements are through encouragement and

not through competitive demand.”

It’s common for the grandparent to have a close bond with their grandchild because they don’t put a

competitive expectation on the child, they simply love being around them and create a strong relationship

through neutral encouragement. This allows for a mutually respectful partnership where expectations

are clearly set out and there is no egotistical agenda when you just want to be a proud parent. What really

should be the focus is encouraging a child to create a healthy, reflective understanding of situations.

Parents who think their child is ‘special’ or give praise for things we really should consider as ‘normal’

or those who create the culture of comparison or try to blame someone else, generally create adults

that later in life can’t handle failure or success and have a very limited ability to change. Yes, this is a

generalisation and there’s no denying being a parent is the hardest job on the planet, but creating a neutral

bond where you don’t give unnecessary praise or create a critical atmosphere towards a child is proven

to increase their chance to succeed as an adult. Don’t get me wrong, this is very different to discipline –

discipline is required all the time but support needs to be shown in so many different ways.

In the early stages of a hairdresser's career, we are, in many cases, presented with teens who are needing

guidance. It's sometimes too late to turn their attitudes around but what we can work on is understanding

their mental health the best we can, regardless of the values that they were exposed to from a young age.

Sick days, no shows, text messages to say they’re not coming in, these are all realities that every employer

faces – it’s one of the hardest and most often overlooked aspects of running a business.

Creating an enviable culture in the salon that requires team players and a strong work ethic can be

achieved and is essential to future success. There’s no such thing as a work life balance anymore, it’s a

work life blend, we are all on 24/7 so if your culture is not working for you from a professional sense, it’s

also important to look at your interpersonal relationships and try to coach your staff to ensure they are

being the best versions of themselves every day.

Celebrating the diversity in your business but with a shared value culture is a recipe we need to remind

ourselves of every day.

Cameron Pine, Editor

INEDIT

@instylehairmag

www.twitter.com/styleicons_aust

www.facebook.com/INSTYLEstyleicons

INSTYLE 11


Tabatha Coffey

9,000 + Hair Professionals

200+ Leading Brands

50+ Stage Shows

40+ Education Sessions

2 Prestigious Evening Events

Candy Shaw

WATCH NOW

Get your tickets at

hairexpoaustralia.com

Jen Atkin

In collaboration with

Meet Our International Headliners

Official Colour Partner

Official Styling Tool Partner

Official Scissor Partner


CONTENTS

ON THE COVER

51 Mercedes Benz Fashion Week Australia

60 Session To Wonderland

78 ghd oracle

86 Session Undefinable

REGULARS

14 Upfront Industry Happenings

76 My Way Free Rein of Style

116 The Edit Craig Smith

118 The Edit Katy Reeve

120 INhair Product Launches

137 INbeauty Beauty News

138 INbeauty Hyaluronic Acids

139 INbeauty Living Coral

140 INsalon Tools and Accessories

144 INbusiness Big Mistakes

145 INbusiness Text Me

146 INbusiness SEO

ONSTAGE

26 Matrix Collective Competition

30 Goldwell MBE

32 Australian Hair Fashion Awards

36 Hair Expo Finalists

38 Andreja Pejić

40 Aveda Colour Harmony

42 Real Talk Speakers

FEATURES

44 Jose Bryce Smith for O&M

46 Damien Rinaldo for L’Oréal Professionnel in Paris

49 INconference Kérastase Bali Summit

58 Richard Kavanagh

59 Haircare Australia Business Summit in Noumea

80 Parisian Luxe Plush by Comfortel

82 LoveFest by Joico Color Intensity

96 Treatment Feature Goldwell Kerasilk Revitalize

98 Treatment Products

104 Session Meet the Streeters

112 Allure Hair and Beauty X Lakmé

114 The Loyal Brew

115 INcollection Nude by milk_shake

126 NAK Re-Brand

132 Dyson Hair Science Event 2.0

133 Fudge Headpaint

134 Wendy Gunn Wisdom

136 Bryan Thomson Dipalma X Natulique

142 Terry Hawkins

104

51

86

48

104

118


UPFRONTIndustry Happenings

AHFA AUSTRALIAN

HAIRDRESSER OF THE

YEAR COLLECTION

CRAIG SMITH TOOK to the

stage to accept the pinnacle

trophy for Australian

Hairdresser of the Year at

the Australian Hair Fashion

Awards (AHFAs), as judged by

some of the most iconic names

in British hair.

Winning the award for

the first time, Craig’s speech

spoke to the power of quiet

persistence, particularly as

he has been nominated for

the title every year since

2014. His powerful Enigma

collection won him his first

ever Australian Hairdresser

of the Year title, after dual

Artistic Team wins in 2016 and

2018 and his first ever prize of

Queensland Hairdresser of the

year in 2011.

Check out Craig’s collection

and other winning images on

Styleicons.

14 INSTYLE

COLLECTION CREDITS

Hair: Craig Smith | Photography: Andrew O’Toole

Makeup: Kylie O’Toole | Fashion: Mel Nixon


UPFRONT

WELCOME THE LAUNCH OF MR MUK

MUK HAIRCARE HAS A long and storied history with men’s hair,

and a new chapter has emerged by way of Mr Muk. The brand has

championed men’s hair for 14 years with iconic men’s grooming

products, and it was heralded recently, as their hard Muk Styling Mud

won at the Australian Hair Industry Awards in the Category of best

Styling Product. Mr Muk extends on this ethos, offering trending,

savvy, barber exclusive men’s hair products.

The collection is comprised of 11 authentic grooming products

for men, with 7 styling products, 3 shampoos and 1 beard oil. The

products are PETA approved, with total exclusivity for barbershops,

and 100 per cent money back guarantee if this distribution ever

changes and opens to unisex salons or retailers. It’s packaged in chic

matte black and glass jars, with a luxe, uniform fragrance across the

products. The range is offered as a clean, modern product line, best

suited to dapper, discerning male clients.

www.mukhair.com

REDKEN

LAUNCH ALL

NEW COLOR

GELS LACQUERS

WELCOME COLOR

GELS Lacquers

from Redken, a newly

launched innovation

that reinvents liquid

colour. The fashionfocused

hues are

made specifically for

the creative colourist

(so you, probably),

built to facilitate

trends, embrace fashion and release your artistic potential.

The permanent liquid hair colour offers high saturation

and shine, connecting to the brand’s other products with the

most one-to-one Shades EQ refresh formulas for Zones two

and three. Beyond the science, recently announced Victoria’s

Secret angel and Redken muse Leomie Anderson fronts the

creative and high-fashion launch.

Described as being anchored by a ‘permanent heart’, the

formulation allows for 100 per cent colour coverage, precise

application and simple technique work with its covetable

gel texture.

Building on Redken’s extensive range, the tones 100 per

match their iconic Shades EQ line, act as a conditioning tool

and are pH balanced for maximum hair integrity.

The collection extends to 57 shades, including clear,

becoming your ideal artistic palette, and showcasing a full

fashion portfolio perfect for creative techniques. This fashionforward

campaign is headlined by Leomie, Teddy Quinlivan

and Leigh Lezark.

www.redken.com.au

EVY PROFESSIONAL

NAME NEW EVY

PRO STARS

EVY PROFESSIONAL’S

AMBASSADOR Team

continues to grow, with

the appointment of allnew

EVY PRO Stars that

will aid in catapulting the

hair tools and product

company even further.

Welcome these new faces

and names to the squad:

Owner and Artistic

Director of Chroma Hair

Studio and Australian

Design Team Member for

Matrix, Kim Astropalitis,

Steph Meyer, owner of

Steph Meyer & Co in St

Kilda and Marie Ricupito, Director of Debarge Hair & Caffe and

Matrix Australian Design Team Member.

The trio love the brand’s patented Japanese mineral technology,

with each tool featuring the feature 32 natural negative iongenerating

minerals. This unique blend of post-volcanic minerals

injects hydration and moisture into the hair during styling, for

smoother, shinier and healthier results. The 1.5” iQ-ONEGLIDE

iron, E-CURL, INFUSALITE hair dryer and e-smooth Organic

Solutions stand out as must-have tools and products on the new

ambassadors’ lists.

www.evyprofessional.com.au

INSTYLE 15


UPFRONT

2019 AUSTRALIAN HAIR INDUSTRY AWARD

WINNERS NAMED

THE AUSTRALIAN HAIR Industry Awards (AHIAs)

have come and gone for 2019, naming a flurry of talented

Australian winners in front of 650 guests in the Gold

Coast. As MCed by Will Fennell and opened by the festival

inspired Laserman show, this event honoured the best

of the best in business within our stellar hairdressing

community across 29 categories.

With plenty of dancing, an official after party and

celebrations galore, the worthy winners took the

celebrations to the highest level. Head to Styleicons to see

the full list of inspiring winners.

AVEDA UNVEILS

NEW ‘NO WASH’

PRODUCTS

ECO-FRIENDLY

JUGGERNAUT AVEDA HAS

LAUNCHED an all-new No

Wash category, with brand

new products that cleanse

the hair without the

need for ever-precious water. Welcome the all new Rinseless Refresh

Micellar Hair & Scalp Refresh and the Heat Relief Thermal Protector &

Conditioning Mist, made to encourage water conversation as is in line

with the brand’s DNA and all important Earth Month, which takes

place every April.

The Rinseless Refresh Micellar Hair & Scalp Refresh has been

developed using micellar technology and naturally-derived styling

polymers to instantly refresh hair and cleanse the scalp, with no water

necessary. The colour safe formula provides a lightweight, flexible hold

to reshape waves and curls between shampoos, also imbuing hair with

a fresh and bright floral-citrus aroma.

Also new is the Heat Relief Thermal Protector & Conditioning

Mist, which is vegan, silicone-free and 97 per cent naturally derived,

offering conditioning properties without the need for water and

protecting against heat during styling. The product protects up to 230°C

and wraps hair with softness and movement, courtesy of a plantpowered

blend of certified organic jojoba and sunflower seed oils.

www.aveda.com.au

MIG TRAINING LAUNCH THE CRAFT EXPOSED

WELCOME A NEW education package from MIG, titled

The Craft Exposed, and made as a method to train trainers

themselves via workshops and video tutorials aimed at

salon trainers and seniors. The professional development

program offers cutting and training skills, as well as

important trends and tricks to elevate their team and keep

them on the front line of education. The program ensures

methodology is consistent across the board.

The program showcases skills that pertain to the craft

of cutting, such as layered, solid and graduated cuts, in

full day workshops, and online, step-by-step resources.

The first workshop was held in Match and conducted by

managers from Epic Hair Designs, Pia Jeffries of Essentail

Glamour, Shella Thornton of Clippy T’s Barbershop, Rose

from Dorothy Jean Hair and Sandy from Sueshel Hair &

Beauty, teaching technical skills and leadership qualities

to rousing feedback. Classes in July and November are to

follow, and students have so far found the course clear, easy

to understand and extremely salon relevant.

www.migtraining.com.au

JOICO NEW NATURAL WARM LUMISHINE HUES

A COLLECTION OF new products, titled the Repair+ Permanent

Crème, Demi-Permanent Crème Color and Demi-Permanent Liquid

Shades, are here from Joico, all within a palette of natural warm hues

in flattering, radiant shades of sand, sable, bronze and other tones.

The Natural Warm Series prides itself on creating glowing, healthy

looking hair, with luminous nude tones. The Permanent Crème Color

delivers up to two times the shine, replenishes and restrengthens hair

for less breakage, seals in moisture, softness and shine and focuses on

colour longevity and vibrancy as well.

The DD Dimensional Deposit Demi-Permanent Crème Color also

delivers in terms of shine, strength and overall hair health, with

nourishing protection for up to 30 shampoos. This gentle product

is ammonia-free and a total colour and health focused must-have.

The Demi-Permanent Liquid Color continues this trend with an

ammonia-free, pH-balanced formula, ideally made for drip-free

bottle application, with a versatile development that can correct,

glaze, gloss and blend grey hair.

The technology is committed to never sacrificing hair health in the

pursuit of rich colour, and ArgiPlex technology is the key ingredient

that makes this a reality.

www.joico.com.au

16 INSTYLE


ONCE YOU TRY

BLACK

YOU’LL NEVER GO BACK!

The Original & Best Pop-up Foil

in Australia continues to innovate

NEW

WATCH NOW

HOW FOXTEL CAN IMPROVE YOUR BUSINESS

THE WAY YOU cater to your clients is the true meaning

of luxury, and offering them entertainment on the salon

floor can be a part of that. Foxtel offers a plan for small

businesses that can create a dynamic atmosphere for both

clients and staff, as well as a musical solution to be built into

your brand.

Available as a smart addition in the reception area, on the

floor or in the back room for the staff to enjoy on breaks,

this business plans ensures a relaxing, informative and

entertaining solution across your salon business.

Foxtel’s Business Premium Plan offers something for

everyone, with drama, entertainment, music, kids program

and sport, catering to any type of business and salon.

Whether your barbershop floor could add atmosphere with

the game on live TV, your business clientele would enjoy

keeping up with the news on their lunch break, your clients

require a distraction for the kids, or music channels would

provide the ideal vibe for your salon, there’s so much on

offer with Foxtel for salons.

Another option is Foxtel Music, which provides

background music to energise your salon. The service

is simple and curated for commercial use, offering an

innovative audio/video subscription music solution for

your business. The smart music features creates an ideal

atmosphere for your space, with curated stations from

the world’s music collection, as well as easy installation,

screened content to remove any inoffensive material from

your business and updating stations that avoid repetition.

The program can cater to your staff and clients based on

time of day, tailor your business promotions through an

efficient self-serving messaging interface and be zoned

differently for alternate parts of the salon. The system can be

personalised completely, becoming a key cog in your salon

brand identity.

www.foxtel.com.au

Glide’s NEW POP-UP

FOIL is now BLACK

• Works like a box of tissues

• Cuts time in half

• 210 sheets

• Embossed nonslip

2 FOR $ 22.95

210 sheets normally $15.95 each • 2nd only $7

Check out our current PROMOTIONS

and find your nearest

GLIDE WHOLESALER at

www.glidehairtools.com.au

Head Office: 02 8730 8847

www.glidehairtools.com.au

QR reader for your

nearest wholesaler.


UPFRONT

KMS HOST WEEKENDER EVENT

KMS INVITED STYLISTS from around the country to

SUNSTUDIOS in Sydney for a Weekender event, with

an international line up and 24 hours for those guests to

truly inspire all attendees. The KMS Guest Artist Line Up

comprising Daniel Bruns (Berlin), Claire Wilson (London),

Ali Holmes (Sydney) and Emily Olsson (Melbourne)

educated in styling and cutting, while also introducing

the group to new brand innovations for 2019 and 2020

and training in backstage styling secrets ahead of

fashion Week.

The rooms were themed as KMS’ inspiration cities

(Miami, Cape Town and Copenhagen), while other studios

educated in hands on styling and cutting workshops with

local and global brand artists.

Carrying on the international theme, delegates parties

on a Hamptons style boat on the Sydney harbour, finishing

with a dazzling fireworks show.

www.kmshair.com

DYSON TO HOST NATIONAL ROAD SHOW

DYSON’S TALENTED AMBASSADOR team have education dates in Perth,

Melbourne and Sydney, and tickets are officially on sale for this exclusive

industry event as the team. The enticing Roadshow dates are listed as

Perth on May 27, Melbourne on August 26 and Sydney on November 11.

Secure your tickets for this once in a lifetime education opportunity.

The legendary educators you’ll be learning from include Australian

hair royalty and award winners such as Renya Xydis, Jayne Wild, Frank

Apostolopoulos, Joey Scandizzo, Damien Rinaldo and Peter Thomsen.

The all star team recently joined together backstage for the first time

at the Australian Hair Fashion Awards, enthralling the crowd with a

fashion-centric performance anchored by glitter, pops of fuchsia, weaving

techniques and gravity defying shapes.

The Road Show will teach top-tier skills and techniques to achieve the

latest trends with the Dyson Supersonic hair dryer professional edition

as well as the all-new, diverse Dyson Airwrap styling tool. These award

winning tools are the hairdresser’s best friend on stage, in salon and on

set, elevating the creativity, skills and careers of hairdressers globally.

There’s no one better to teach these talents than this unparalleled group of

educative stars.

www.eventbrite.com.au/o/dyson-australia-18524576642

AVEDA AND ELYSE KNOWLES CREATE TOTE

BAG FOR A CAUSE

EARTH MONTH TOOK place through April

and Aveda continued to use this time to ramp up their

eco-conscious efforts even more than usual. The brand

and their ambassador, Elyse Knowles, have created a tote

bag with 100 per cent of the price of the product purchase

going to charity partner WaterAid, which provides clean

water to the less fortunate. More specifically, the full $30

from every purchase will go to obtaining clean water for

communities in South India region of Andhra Pradesh.

Aveda has raised over $60 million in Earth Month

donations since 1999, with clean water being their charity

of choice for over a decade.

This year, funds are being raised with the tote bag

designed by Elyse, and made with one of the world’s

fastest growing plants and biodegradable resources,

bamboo. The design features symbolic tributes to the

earth, water and Aveda’s mission to ‘be the change’.

www.aveda.com.au

SCHWARZKOPF

PROFESSIONAL

LAUNCHES BC FIBRE

CLINIX RANGE

THE TREND FOR

personalisation continues

to dominate the hair market

and Schwarzkopf Professional’s

latest launch embodies this

growing trend by providing

unique haircare solutions for

every conceivable need. Media

and influencers were invited

to Blown Lux in Barangaroo to

experience firsthand the new BC

Fibre Clinix range, with a wash

and a blow dry using the new

products, personally picked for

each individual hair type.

Before guests were led to

the basin to have their tresses tended to, Schwarzkopf Professional

marketing manager Nathan Gorman, education manager Patrick

Fitzpatrick and Melbourne educator Dario Mastronardi gave a

presentation that explained the science behind the new products.

They said the range was inspired by the latest skin care ingredients,

formulated using the most advanced technologies and skincare

components such as keratin, collagen and hyaluronic acid, all known

to be a vital part of healthy hair.

Made using a patented Triple Bonding Technology, which builds

new bonds by creating a 3-dimensional network inside the hair fibre,

they explained the technology increased elasticity and resilience,

leading to hair that was up to 10 times stronger.

www.schwarzkopf-professional.com.au

18 INSTYLE


LUXURY

KERATIN

SMOOTHING

TREATMENT

CLASSIC AND

NEW NATURAL

APPLICATION

VALE TIMOTHY PAYNE

THE HAIRDRESSING INDUSTRY is mourning the sad passing of Timothy Payne,

who founded Excellent Edges over 30 years ago and was personally renowned for

his over six foot stature, distinctive British accent and inimitable personality. He

quickly became known locally in Melbourne and nationally for his exceptional

tools and infectious persona decades ago, and rose to become a prominent in

figure in Australian hair.

Tim began his career in importing and repairing scissors, but always dreamed

of manufacturing his own, leading to the creation of the iconic Excellent

Edges brand the industry knows today. The business revolutionised education,

conducting workshops solely dedicated to the tools, and changing the way people

thought about scissors. Through his ambition, strong work ethic and passion

for scissors, Tim expanded the business to a global market, including the UK

and Europe.

Tim leaves behind a loyal and ever-growing team at Excellent Edges, all of

whom he helped tremendously with opportunities in the industry and supported

personally as well.

He is remembered as a pioneer and an innovator, changing the craft of cutting,

improving these technical skills with tools through education and widening the

mental approach to scissors, which led to better hairdressing. The Excellent Edges

team particularly reminisces on his wild ideas, bold persona and endless hilarious

quotes. He was a fearless leader, a career builder and a feature in the office, paving

the way, emboldening his staff and entertaining all at once. The industry will miss

him and continue to hold his legacy with high regard.

Our thoughts are with the Excellent Edges family at this terrible time.

CLASSIC

WATCH NOW

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• REPAIR & CONDITION

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sales@trichovedic.com.au

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trichovedic @trichovedic

VISIT US HAIR EXPO STAND F119


UPFRONT

NATULIQUE DEBUT ROOT LIFTER VOLUME TONIC

NATULIQUE IS DOING their part in fighting flat, tired

and dull hair with their new Root Lifter Volume Tonic

which is enriched with a vitamins and natural ingredients.

Aloe Vera Leaf Juice, Bilberry Fruit and Olive Leaf Extract

reduce itchiness and dandruff, improve blood and oxygen

flow to the follicle of the hair, boost collagen and enhance

hair growth.

The tool is suited to everyday use with a lightweight

formula, for natural looking results both in the salon or as

a retail option. The tool incorporates a natural enhancer in

the tonic to lift the roots after only a few pumps, drying

down to create the base of a voluminous, flexible and longlasting

style.

www.natulique.com.au

FOIL ME

ANNOUNCE

NEW US

AMBASSADOR

AUSTRALIAN

FOIL BRAND FOIL

Me continues to

expand its global

presence, now naming

a blonde and balayage

expert from Utah,

Evan Stowers, owner

of Desert Lounge

Salon, as their US

brand ambassador.

“I don’t remember

when I first found Foil

Me but something

about them intrigued

me. I think it was the embossing; the idea that people were innovating

a foil to help prevent slipping was cool to me,” Evan said. “Two years

later and I haven’t looked back, which has included the development

of The Desert Lounge’s own custom-foil!”

“I love the fact that a company is working to help stylists improve

their colouring services, and I love that the owners, especially

Emily, are so real and genuine,” he continued. “It was so easy to

communicate with them from the get-go. They were also so easy and

fun to work with in the creation of our custom foils. I feel like we

connect on a very real level. I like that they think I’m good at what I

do and are so encouraging.”

www.foilme.com.au

ORIBE AND HOT TOOLS STYLE PARIS

GEORGIA SHOW

FREDS IN PADDINGTON played host to a luxury, trending

show from Paris Georgia, and stellar brands Oribe and

Hot Tools, both distributed by Rogue Beauty, had the hair

looks sorted.

Aussie hair queen Paloma Rose-Garcia, salon owner of

local salon PALOMA, was the hair director for a show that

prized individuality within a more specific aesthetic.

“For the Paris Georgia presentation they had a beautiful

casting of half professional models and half personalities,”

Paloma explained. “Wiith this in mind it inspired me to

keep the diversity running through the hair direction.”

“We had two general feels – one polished, high shine

and sleek, and one textured matt, fly away and strong in

shape but we enhanced the girls’ natural hair disposition

for both,” she continued. “Oribe Matte Waves + Apres

Beach were my go to for the textured look. Royal Blow

Out, new Power Drops and Shine Reflecting Spray were

my go to’s for the sleek look.”

www.roguebeauty.com.au

QUE ACADEMY

LAUNCH NEW

WORKSHOP IN

MELBOURNE

MONIQUE MCMAHON

AND QUE Academy

unveiled their 4-Step

Colour Method in a

workshop in Melbourne,

inviting hair legends Frank

Apostolopoulos and Carl

Keely along to share their insights in a Q and A, and facilitating a

look and learn, consultation class and practical workshop.

“Today I really wanted to share the 4-Step Colour Method that

I have been implementing for a few years now,” Monique said.

“This method will give every salon and colour bar the strength

to improve their turnover and give their clients 100 per cent

satisfaction every time. The class is perfect for all levels and ideal

for business owners who want to elevate their colour business,

increase their turnover and create a language and culture within

their team environment to strengthen colour.”

Monique conducted the class alongside QUE Academy creative

director Taylah Jones, offering a 360 approach to colour to

students that ranged from colourists, to salon owners and

freelances. The major skills shown included foiling through the

mid section of the hair, hand painting and free style colour around

the hair line and front sections.

Frank and Carl were an obvious highlight, as their intimate Q

and A delved into topics of business success and growth, being a

boss and salon owner, team building and creating a positive team

culture, competition tips and building a brand.

www.quecolour.com

20 INSTYLE


WATCH NOW

+ 61 3 8790 4230 [8) info@natulique.com.au Q www.natulique.com.au


UPFRONT

Q&A: SHEREE KNOBEL

SHEREE KNOBEL AND BIXIE Colour are

on a very steep incline, with a social

media following of tens of thousands

of followers, her recent announcement

as the Australian Hair Fashion Award

Influencer of the Year and major

happening with her work as a Redken

artist. We grabbed a few minutes with

this blonde expert and social media

mogul to disover her insights.

INSTYLE: Your recent Monday Night Live

on @5thAvenueAustralia was all about

Shades EQ, and we understand this year

mark’s SEQ 30th Birthday! Tell us why you

love this product and how you were first

introduced to it.

Sheree Knobel: Many years ago, I

was lucky enough to shadow Tracey

Cunningham, owner of the iconic Meche

salon, in Los Angeles. I had been obsessing

over her colour for a long time, and while

I was working with her I realised that

Shades EQ played a big part in her work. I

could not believe the shine and the tones

Tracey was producing.

IN: You're well known for your blondes

and color correction. How has Shades EQ

changed your color business?

SK: Thank you! The beauty of Shades EQ

is that it doesn’t break the natural base

colour and expose warmth, it blends with

the natural tones of the hair and, taken

together, these features allow my clients

to avoid regrowth and demarcation lines.

The gentle acidic pH level of Shades EQ also

means my clients can change their colour

more regularly (guilt-free!). The product

adds colour and sparkling shine and grows

out seamlessly.

IN: You were recently in New York working

on some very exciting collaborations

with Redken Exchange, what can we look

forward to seeing in the coming months?

SK: New York was fantastic. I was lucky

enough to play with some of the new

Shades EQ tones, which are launching

towards the end of 2019. Some of these

new tones are bound to become Australia’s

most-loved. I also tried the new Shades

EQ 010 levels, which will make an already

easy-to-use product even easier. We will

no longer have to dilute up to a 10 level.

IN: What editorial/education experience

have you been a part of recently?

SK: Blondage Army team, Get Inspired, my

visit to New York.

IN: What skills, trends or techniques are

you seeing as being major in 2019?

SK: Foils are making a come back. The

rise of balayage brought with it a focus on

colouring the mid-lengths and ends, but

now we are going back to more colour at

the root. Big bouncy blowouts, smooth

hair, and the shag haircut are sexy-as.

IN: What trends have you identified in hair

colour that are next to hit Australia?

SK: We are witnessing a return to colour.

For blondes this colour shift is manifesting

in a move towards darker shades that are

shiny and look healthy. For others, we are

seeing bold reds right through to vivid

brights. We are doing lots of soft pinks,

rose gold, and peach. All of these tones are

achievable with Shades EQ gloss because

it’s gentle, softening, repairing, and shiny

on the hair. Shades EQ also fades out

softly which lets us play more with future

colour appointments.

IN: What’s next for you and your salon for

the rest of the year?

SK: Knowledge sharing is a core value

at Bixie Colour, so we are focussing on

our weekly shadow program, in which

colourists visit the salon and shadow

myself and our team for the day. We also

run in-salon education classes, where

we showcase our signature techniques.

Later in the year, I will be running Redken

education classes, and we are engaged

with many exciting collaborations and

photo shoots.

IN: Redken recently launched a new

addition to the Shades EQ portfolio – V &

VB shades. What do you love about these

new additions?

SK: The V and VB shades are great for

colour correction, or when used on their

own to create fashion colour. These new

additions help achieve those true smokey

tones people are increasingly looking for.

IN: What makes PH Bonder so unique?

SK: I’m so excited to be hairdressing in

the era of bond treatments, they have

really changed the game. Bonders allow

us to safely refresh pre-lightened or “old”

blonde hair. What makes ph-Bonder so

unique is the softness it delivers. ph-

Bonder’s acid complex brings the hair

back down to a strength level so it feels

like their natural hair again. My clients

can have that salon-fresh feel at home

in-between visits. I find ph-Bonder userfriendly

too, as it doesn’t slow my colour

down and I don’t have to bump up my

developer. It makes no difference to my

mixture so I can mix as normal and add

it in.

IN: Why should salons choose Redken

for colour?

SK: The education and support you will

receive as a salon owner or stylist, is

second to none. You become part of a

global tribe who support each other to

learn and live better. From salons, to your

business development coach, educators

and the online global tribe who interact

and support each other, it's a family. The

ethos and alignment between the brands

really works for me.

IN: What can you tell us about Color Gels

Lacquers and how do you see this fitting

into your colour portfolio?

SK: I’m so excited for this launch. Color

Gels Lacquers stand alone in the brand

portfolio as they give dimensional grey

coverage that is light, not dense, and

breathable. The grow-out will be much

softer with no harsh lines, so Color Gels

Lacquers are perfect for clients that want

their colour to be consistent through zones

one, two, and three.

For more information visit www.redken.

com.au and www.bixie.com.au

22 INSTYLE


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settings, and filter

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extreme heat damage

Intelligent heat control

measures air temperature

20 times a second.

Precise settings

3 speed settings

and 4 heat settings,

including cool shot.

Acoustically tuned

One inaudible frequency.

Light in the hand

The 27mm diameter motor

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Pulse-width modulation

Enables precise control

of heating element.

Annular element construction

Annular double-stack heating element

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Negative ions

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Fast drying

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spins at up to 110,000rpm.

Vibration sound reduction mount

Re-engineered

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A rubber isolation mount prevents the motor

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ONSTAGE

CHAMPIONS OF THE

COLLECTIVE

MATRIX FACILITATED THEIR INAUGURAL COLLECTIVE COMPETITION WITH APLOMB, AWARDING

WINNERS IN FIVE STATES, TAKING THEIR ALWAYS INIMITABLE PLAYGROUND SHOW (AND ITS

LEGENDARY PERFORMERS) ON TOUR AND GENERALLY INSPIRING THE HAIR COMMUNITY

NATION WIDE.

WITH A SENSE of energy and community spirit one would expect

from one of the world’s largest colour brands, the Matrix Collective

saw finalists compete for the titles of both Individual Winner and

Team Winner in five different states: South Australia, Western

Australia, New South Wales, Victoria and Queensland. The

winners became editorial stars in this very issue of INSTYLE, and

spoke to the cool-kid artistry Matrix is renowned for.

So let’s start off by applauding these worthy names. A huge

congratulations to Western Australian team winners Hayley

Keep and Jayde Osterburg from Earth Wind Fire Hair, as well as

individual winner Shauna Moore from Lemon Laine. Well done as

well to South Australia’s team winners Maria Puccio and Madison

Logozzo from Acqua Lounge Hair Studio, as well as individual

winner Lauren Hutcheson from Scissor Lounge.

Congratulations to QLD group winners Sandy Kennedy and

Danielle Colebert of OMG Hair Bar, as well as individual winner

Joanne Bird of B&B Hair Salon. Representing for NSW, well done

to individual winner Leah Rowley of Stevie English Hair and

26 INSTYLE

Leanne Kay and

Harrison Sansom image

Hayley Keep and Jayde

Osterburg image


Mosh Vaknin image

ONSTAGE

Lauren Hutcheson

image

Shauna Moore image

team champions Leanne Kay & Harrison Sansom, also from the

Stevie crew, while Victoria finished by naming Moshe Vaknin of

Gloss Hair Dezign, and then Ellana Dolman and Siobhan Tour of

Hairhouse Southland as individual and team winners respectively.

Keeping it simple, the barriers to entry for the Matrix

competition nationally were low, free of the need for expensive

photography and salon retouching. Any colour background was

encouraged to enter creative yet commercially minded images

(something you’d expect to see in a fashion magazine). This

aesthetic would be celebrated in a live finalist night whereby each

individual hairdresser or team had the opportunity to showcase

their skill live by recreating or refreshing their entered look.

The energy in each room across the country was primed

for a highly approachable level of fun with a Matrix SoColor

coordinated lolly bar, a balloon man (and woman) in Perth and

bright, rainbow style decorations that truly celebrated the fun

culture personified by the Matrix brand.

To give the show some added inspiration and educational value,

the Matrix Playground Design team, consisting of Kobi Bokshish,

Stevie English, Adam Ciaccia and Matthew Johnson took to

the stage in each city with some dramatic makeovers, merging

both colour skill with strong haircuts to showcase some of the

possibilities with hairdressing. They also used their expertise

to add in some social media tips and motivational anecdotes for

guests everyone left with something to take back to the salon.

One of the most dynamic and entertaining groups on stage, these

leading hairdressers bounced ideas off each other, merging the

commercial mindset required for a successful business with some

good old fashion fun.

The talented winners from every state have now received

the opportunity to take part in a professional photoshoot in

INSTYLE 27


ONSTAGE

Ellana Dolman and

Siobhan Tour image

Maria Puccio and

Madison Logozzo image

Melbourne for INSTYLE, which for many is a once in a lifetime opportunity to work with a

professional team and one of the best photographers in the industry. Across both team and

individual categories, the shoots are designed to share the love and creativity within the

Matrix family – an emotion that the Playground roadshow has perfectly captured.

“Matrix Playground is a unique platform and added with the Collective it allows the

entire industry to engage with the world’s biggest colour brand, Matrix,” said Matrix

Global Colour Director, Stevie English.

For Stevie it extends beyond the Matrix colour palette and to a family culture, altogether

showing what a great decision it is to partner with Matrix as a brand.

“The main take away from an experience like this is the Matrix team. We really are

a family and we are stronger together. I can’t wait until we all hang out again and to

share with all the young, enthusiastic and excited faces that are part of the collective,”

Stevie said.

With Victoria closing the tour (with the largest audience of each state), the energy of

sharing and approachability beyond the often polarising world of competition showed

just why Matrix continues to give hairdressers the confidence to be their true selves while

growing as a family.

For more information visit www.matrixprofessional.com.au

Leah Rowley Image

Sandy Kennedy

and Danielle

Colbert image

Joanne Bird image

28 INSTYLE


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ONSTAGE

MBELIEVE

ALMOST 24 HOURS OF SPEAKERS, DISCUSSION, NETWORKING AND PARTYING SUMMED UP

KAO SALON’S MBE FOR 2019 IN SYDNEY, LEAVING ATTENDEES AS BETTER HAIRDRESSERS,

LEADERS AND PEOPLE THAN BEFORE.

MBE IS ALWAYS an event to soak up every

part of, consisting of an array of speakers

that cover business knowledge, professional

and personal health, inspiring stories

and direct salon expertise from leaders

across their fields. Salon owners across

KMS and Goldwell businesses nation wide

showed up in Sydney on May 5, for a full

day of inspiration at Kao Salon Australia’s

annual MBE. As always, hairdressers left

rejuvenated and in better stead to lead their

salons in a savvy, healthy and more focused

manner, with networking, professional and

engagement opportunities that specifically

focused on small businesses, work-life

balance and our unique industry, including

its challenges and its strengths.

Claire Madden

Mark Bunn

The day was MCed by TV

talent, comedy festival regular

and noted compere Peter Berner,

who entertained the crowd and

welcome in business experts,

keynote speakers and inspiring

presenters to talk across the entire

day. He opened the proceedings to

introduce the day’s first speaker

Claire Madden, a leading voice

on Generation Z as an author,

author, social researcher, keynote

speaker and commentator, who

presented “Lead, Manage &

Engage Generations”. Claire’s domain is in

interpreting social trends, demographics

and implications of generational change,

an important topic for our salon client

bases and employees. Fusing her skills and

experience as both a media commentator

and PhD candidate, Claire’s engaging stage

presence broke research and stats to deliver

them to salon owners in relevant ways,

changing the ways the audience could work

with and deal with people in general.

The stage was then opened to Justin

Anderson, General Manager of Kao Salon

Division, who welcomed attendees to

another dynamic MBE, introduced Kao

Salon’s Salon’s “Supercharge your Salon

Business” business session to be held at the

Sydney Opera House on Monday 10th June,

and ushered attendees into a refreshing

lunch and networking break.

The next item on the docket was

the panel discussion, easing out of the

break with an engaging round table talk

conducted by notable industry figures.

The panel was moderated by KAO Salon

Panelists Chris Hammond, Luke Reynolds, Chris Hudson,

Michael Belcastro and Jess Lewis

national Sales Manager Chris Hudson,

welcoming Luke Reynolds of Luke

Reynolds Hair, Jess Lewis of Hair by Jess

Lewis, Michael Belcastro of B.Educated

and Chris Hammond of Oribe. With so

much business and salon experience on

one couch, the panel discussed relevant

insights and expertise in a number of

fields, including business success, social

media, education and luxury retailing.

Luke’s unique perspective came after he

had to start his business again after a fire,

offering an inspiring and bold look at

business success in the face of adversity.

The afternoon saw a presentation from

Mark Bunn, one of Australasia’s leading

health and performance researchers,

as well as a former AFL footballer and

best-selling author of ‘Ancient Wisdom

for Modern Health’. Mark’s expertise is in

dealing with organisations to combat high

stress, poor sleep, negativity, unbalanced

work-life situations, low motivation and

low workplace morale, employing Eastern

and Western health and wellness sciences


ONSTAGE

to boost both health and performance.

His down to earth solutions, delivered in

entertaining fashion in his presentation

“Simple Wisdom for Conscious Living”,

took innovative research in medicine and

psychology to uplift, refresh and really

change lives. Importantly, his lessons also

delved into community, team building and

work enjoyment - important insights for

any salon to take on board.

The final speaker of the day was the

incomparable Mark Matthews, who

conducted an engaging and empowering

presentation packed with results driven

strategies. The international speaker has

worked with brands such as Google, Sony,

Intel, to MasterCard, and his domain

involves epic tales and spectacular

ocean-themed adventure simulations. He

spoke about themes of personal growth,

high performance and fulfilment, as

well as adapting to stress, resilience

and overall strength in mindset. This

unique presentation was an original and

emboldening session with which to end

the business proceedings of the day.

Justin closed out the sessions by tying

it all together and introducing necessary

information on the upcoming international

MBE in Vietnam, before it was on to the

after party. Attendees headed to Marquee

at The Star with the theme of Colormania,

where guests dressed up in bright hues

and hit the dance floor alongside colourful

Brazilian dancing girls.

After a long day, attendees were happy

to take the event into the morning, only

speaking to the energy and dynamism of

the vibrant Kao community, who never

let an MBE opportunity without savouring

every moment. We anticipate just as

much flourish in Vietnam, but until then

it will be notions of wellness, resilience,

generational know-how, community and

growth that truly change how attendees

see and lead their salons going forward.

For more information visit

www.goldwell.com.au and

www.kmshair.com


ONSTAGE

HERE’S TO THE INNOVATORS

THE AUSTRALIAN HAIR FASHION

AWARDS TEAMED UP WITH DYSON TO

HONOUR OUR INDUSTRY’S ARTISTS,

CREATIVE MINDS AND GROUND

BREAKERS, THROWING A GIANT

PARTY TO HERALD THE TALENTED

CORE OF AUSTRALIAN HAIR.

THE AUSTRALIAN HAIR FASHION AWARDS have

taken Sydney and the Big Top at Luna Park by storm

for 2019, partnering with Dyson to push innovation

in the industry even further forward, putting on

inspiring and entertaining shows and announcing

all the talented winners all in one massive night.

Congratulations to all-new Australian Hairdresser

of the Year Craig Smith of Fruition, who spoke of his

long-term perseverance in the industry to win this

honour, as well as the other major winners.


Dennis Langford

APPRENTICE HAIRDRESSER OF THE YEAR:

Jessica Riches, Chumba Concept Salon

SALON OF THE YEAR:

Papas and Pace

EXCELLENCE IN EDUCATION:

Dario Cotroneo

Dmitri Papas and Justin Pace

ARTISTIC TEAM OF THE YEAR:

TONI&GUY Artistic Team of the Year

AVANT GARDE HAIRDRESSER OF THE YEAR:

Bill Tsiknaris, Tskinaris Hair

CREATIVE COLOURIST OF THE YEAR:

Rachel Vitullo, Joey Scandizzo Salon

MEN’S HAIRDRESSER OF THE YEAR:

Madison Voloshin, A+H Salon

NEWCOMER OF THE YEAR:

Natalia Humphries, Joey Scandizzo Salon

HAIR TRANSFORMATION VIDEO OF THE YEAR:

Natalie Anne, Natalie Anne Hair

BEST NEW PROFESSIONAL HAIRCARE PRODUCT:

Wella Invigo Recharge Blonde Shampoo And Conditioner

BEST NEW PROFESSIONAL STYLING PRODUCT AWARD:

Joico Blonde Life Brilliant Glow Oil

MOST INNOVATIVE HAIR TOOL:

Dyson Supersonic Pro Dryer

HAIR FASHION VIDEO OF THE YEAR:

Dmitri Papas, Papas and Pace

SESSION STYLIST OF THE YEAR:

Diane Gorgievski, Koda Cutters

MAKEUP ARTIST OF THE YEAR:

Shella Martin

FASHION STYLIST OF THE YEAR:

Melissa Nixon

HAIR SHOT OF THE YEAR:

Uros Mikic, Kinky Curly Straight

FAME TEAM 2019:

Charlene Fernandez, Rokk Ebony

Christopher Byrne, Sloans of Lane Cove

Laura Spinney, Acadèmie Salon

William Webb, Ella & Jade

DIGITAL INFLUENCER OF THE YEAR:

Bixie Colour

WA/NT HAIRDRESSER OF THE YEAR:

Jo Banks, Hairart

SA/TAS HAIRDRESSER OF THE YEAR:

Megan Panozzo, In Awe Salon

QLD HAIRDRESSER OF THE YEAR:

Amanda Joy O’Connor, A.J.O Salon

VIC HAIRDRESSER OF THE YEAR:

Jo Smith, TONI&GUY Georges

NSW/ACT HAIRDRESSER OF THE YEAR:

Katy Reeve, TONI&GUY Paddington

AUSTRALIAN HAIRDRESSER OF THE YEAR:

Craig Smith, Fruition

Craig Smith

The evening began with a massive show from new partners Dyson, who

united a veritable A-Team of hairdressing legends for the hair runway of a

lifetime. Glitter, bright pink, braids, weaving and bold, gravity-defying shapes

and structures took to the runway, thanks to the master hands of Jayne Wild,

Frank Apostolopoulos, Damien Rinaldo, Joey Scandizzo and Renya Xydis. Sam

Burrowes and Ludmilla Hlinovky also took to the stage to explain the skill and

engineering behind the now iconic Dyson hair tools.

Aside from this display of hair art, the night was kept running smoothly

by celebrity MC Kate Peck, and a mid-evening dance party as performed by

Sneaky Sound System, which had all attendees out of their seats and starting

the after party early. A speech from neurosurgeon Charlie Teo, who is running

the Charlie’s Angels initiative with the Australian Hairdressing Council to

fight brain cancer, moved the crowd and reminded everyone of the good our

energised collective industry can do.

Impressive finalist collections were enlarged on screen and winners took to

the stage in categories that ranged from editorial roles, state finalists, emerging

talent, product awards, education, multimedia and more. The camera panned

to the proud loved ones in the audience as hairdressers walked on stage to hold

up their trophy, with plenty of tears and emotion as winners thanked their

supporters and salon families. Men’s Hairdresser of the Year Madison Voloshin

even had his elated mother on speakerphone while he accepted his award.

TONI&GUY proved a major winner, taking titles in NSW/ACT Hairdresser of

the Year, VIC Hairdresser of the Year and Artistic Team of the Year, while noted

teaching legend Dario Cotroneo won for Excellence in Education. See the full list

of winners here.

It was another night to remember the core pillars of our industry, from the

innovation of major sponsor Dyson, to the inspirational work on display on the

catwalk and in the many finalist collections on screen, the partying and fun

atmosphere that makes the industry so special and the true love and support its

members show to each other. The party continued on with dessert and drinks

at Crystal Palace, a fitting industry-centric end to a night dedicated to hair,

fashion, creativity and community. Until another year in 2020, here’s to us.

INSTYLE 33


ONSTAGE

NAMES IN LIGHTS

THE RESULTS ARE IN AND THE FINALISTS HAVE BEEN

DECIDED FOR HAIR EXPO 2019, WITH 115 TALENTED

AUSTRALIA AND NEW ZEALAND HAIRDRESSERS NOW

IN THE RUNNING.

THE ENTRANTS ACROSS all 19

categories who were successful

as Hair Expo finalist received a

Charlie and the Chocolate Factory

inspired golden ticket, including

everyone near and far in a

personal method of announcement

and congratulations.

“We wanted to create something

fun and experiential that all

our Hair Expo Awards entrants

could participate in this year.

The response has been amazing

and we are so thrilled for all

our finalists! The standard of

work that is produced for these

awards is always incredible, but

this year, Australian and New

Zealand hairdressers have once

again raised the bar with some

Kobi Bokshish

CREATIVE CATEGORIES

AUSTRALIAN HAIRDRESSER OF THE YEAR

Pauline McCabe – Rock Paper Scissors Hair Studio

Kobi Bokshish – Intershape Hairstylists

Dee Parker Attwood – Wieselmann Salon

Uros Mikic – Kinky Curly Straight

Mary Alamine – Royals Hair

Dmitri Papas – Papas and Pace

Shane Henning – Noddys on King

APPRENTICE STUDENT OF THE YEAR

Bridie Meehan – Joey Scandizzo Salon

Tep Read – Papas and Pace

Georgia Freedman – Rokk Ebony

Harrison Sansom – Stevie English Hair

Ella Thompson – Dharma

BEST SALON DESIGN

KODA Cutters

Brady Hair Salon

House of Terre a Mer

Fatty Arbuckles Hair Artistry & Lather Lounge

Minogue Hairdressing

Glow Beauty Space

Zowie Evans Hairdressing

Tsiknaris Hair

Kinky Curly Straight

GM Hair

COLOUR TECHNICIAN OF THE YEAR

Justin Pace – Papas and Pace

Chris Tsiknaris – Tsiknaris Hair

Kristie Kesic – Stelios Papas Toowong

Marilyn Guarino – BIBA

Stevie Corthine – Stevie English Hair

CREATIVE FORCE OF THE YEAR

Zoe Wilde – Sir & Duchess Salon

Lyndall Vile – Head Over Heels

Steph Meyer – Steph Meyer & Co

Jacky Quon – De Stijl Hair

Elle Schoemaker – Stelios Papas Toowong

Nichola Lovell – TONI&GUY Brighton

Morgan Richards – TONI&GUY McMahons Point

exceptional creative collections among

our 2019 entries,” said event director

Cory Watson.

Finalists are competing in categories

that range from business to education,

state titles, artistic awards and the

all-important Australian Hairdresser

of the Year and its New Zealand

counterpart. Additionally, the title of

36 INSTYLE

Pauline McCabe

Dee Parker Attwood

Master Cutter is an all new category

that speaks to the exceptional art of

haircutting itself.

The judging panel tasked with

narrowing the entries down spanned

far and wide, with the international

contingent consisting of Trevor Sorbie,

Tabatha Coffey, Sally Brooks, Jamie

Brooks, Peter Gray, Nick Irwin, Mark

MASTER CUTTER OF THE YEAR

Kylie Hayes – Moha Hairdressing

Jessica Sutherland – Rokk Ebony

Dmitri Papas – Papas and Pace

Jules Tognini – lil’ off the top

Lyndal Salmon – BIBA

Sabrina Fetterkind – BIBA

MEN’S HAIRDRESSER/BARBER OF THE YEAR

Christopher Byrne – Sloans of Lane Cove

Tom White – Rubi Hair

Harriett Tan – colour it & man it

Yuki Kano – TONI&GUY Australia

Hussein Naser – nasers haircuts

Fred LeMarche – Man Oh Man

Anthony Staltari – Barbery The Craft of a Barber

Tori Gill – Paragon Studio

NEW ZEALAND HAIRDRESSER OF THE YEAR

Jamiee Smith – Zaibatsu Hair Art

Ann Marie Young – Jingles Hair Design

Danny Pato – D&M Hair Design

Mikaela Campbell – Opulence

Kylie Hayes – Moha Hairdressing

Mike Hamel – GM Hair

NSW/ACT HAIRDRESSER OF THE YEAR

Zoe Wilde – Sir & Duchess Salon

Idy Duong – Sloans of Lane Cove

Nathan Cherrington – Salon Zephyr

Paula Hibbard – Paula Hibbard

Travis Bandiera – Royals Hair


ONSTAGE

Carolyn Gahan – Seamless1

QLD HAIRDRESSER OF THE YEAR

Dimitri Tsiknaris – Tsiknaris Hair

Ryan King – Togninis

Rebecca Hubbard – Dextress Hair

Elle Schoemaker – Stelios Papas Toowong

SALON TEAM OF THE YEAR

Jingles Hair Design

Ella&Jade

Stelios Papas Toowong

Axis Hairdressing

Barbery the Craft of a Barber

UVA Salon

Papas and Pace

Moha Hairdressing

TONI&GUY McMahons Point

Stevie English Hair

SA/TAS HAIRDRESSER OF THE YEAR

Tracy Doak – De Stijl

Mathew Johnson – MJ by Mat Johnson

Sam James – Orbe North Adelaide

Johnny Georgiou – Barbery the Craft of a Barber

Massimo Tirimacco – Zohair

SESSION STYLIST OF THE YEAR

Richard Kavanagh – DLM

Sarah Laidlaw – Sarah Laidlaw @ Union Management

Daren Borthwick – The Artist Group

VIC HAIRDRESSER OF THE YEAR

Nikki Porter – Rubi Hair Malvern

Benjamin Martin – Salon XVI

Chung-Yang Su – Rokk Ebony

Christina Tatasciore – Flipped Hair

Lyndal Salmon – BIBA

WA/NT HAIRDRESSER OF THE YEAR

Hayley Keep – Earth Wind Fire Hair

Jude McEwen – Toni&Guy Perth Central

Jo Banks – HairArt

Michael O’Dowd – O’Dowd Christie

Timothy Pascoe – Head Studio

BUSINESS CATEGORIES

EDUCATION BUSINESS OF THE YEAR

MIG Training

Barbery the Craft of a Barber

Box Hill Institute – Hairdressing

DCI Education

Sharon Blain Education

EDUCATOR OF THE YEAR

Jules Tognini – lil’ off the top

Dario Cotroneo – DCI Education

Bernadette Beswick – Beswick Education Services

Lauren McCowan – Lauren McCowan

Katy Reeve – TONI&GUY

INDUSTRY BUSINESS PERFORMANCE OF THE YEAR

Mocha Publishing

Excellent Edges

MacLeod Education

Hair Aid

ECOHEADS

O&M

SALON BUSINESS OF THE YEAR

Rubi Hair Richmond

Circles of Hair

Sloans

Tyler Reid Hair

Royals Hair

Papas and Pace

Huntress Hair Religion

Uros Mikic

Mary Alamine

Leeson, Andreas Stavrou, Guy Tang,

Michael Levine, George Alderete and

Laura Castelli. The local judging panel

was made up of legends like Emiliano

Vitale, Sandy Chong, Caterina Di Biase,

Stelios Papas, Justin Pace, Brad Ngata,

Jules Tognini, Brownwyn Illingworth

and our own INSTYLE editor Cameron

Pine. A specialist business group of

judges was made up of acclaimed

business stars such as Ruth Browne,

Enza Ferraro, Charles Marcus, Faye

Murray and Anthony Richardson, all

of whom were selected by head judge

Julie Piantadosi.

“Our judges were blown away with

the amount of creativity and technical

Dmitri Papas

Shane Henning

skill from our entrants this year.

It’s more evident than ever that

hairdressers from Australia and

New Zealand are among the

best in the world and the Hair

Expo Awards provide the perfect

platform for them to showcase their

incredible skill,” Julie said about

this year’s awards.

Let’s get to the reason you’re

all here, acknowledging and

congratulating the talented

finalists. See and applaud the full

list before the big awards event on

June 10.

For more information visit

www.hairexpoaustralia.com

INSTYLE 37


ANDREJA

MARKING A REVOLUTION IN MODELLING,

ANDREJA PEJIĆ CAME OUT AS

TRANSGENDER IN 2013, RE-IMAGINING

THE MEANING OF ANDROGYNY AND

FEATURING IN LEADING GLOBAL

CAMPAIGNS AND COVERS. SHE’S NOW

TURNED HER HEAD TO THE LUXURY

HAIR REALM AS AN AMBASSADOR

FOR KÉRASTASE, WRITES CAMERON PINE.

MAKING A STATEMENT by going blonde from the young age

of 14, Andreja’s affinity with hair is instinctively individual,

aligning perfectly with the Kérastase mission – to be able

to bring out the beauty in every client’s hair with the new

Blond Absolu range.

Announced over an intimate white-washed lunch

with hints of purple at Sydney’s chic La Porte Space,

Andreja made a guest appearance for leading media while

sharing an up-close and personal interview with L’Oréal

Communications Manager, Christine Burke.

Shaking up the perceptions of beauty and empowering

others to not feel alone, Andreja’s role in the modelling,

beauty and fashion (and now acting) worlds feels like it

is something she has achieved both intentionally and

unintentionally.

“I have been fortunate to do a lot of interesting things and

have met a lot of amazing people but I really did feel like I

was misunderstood in a number of ways – people didn’t

always know where to place me and how to react. I did at

times feel like an outsider,” Andreja said.

In an exclusive interview with INSTYLE, Andreja’s

approachable nature and genuine personality truly came to

the fore, making her arguably one of the most heartfelt and

humble globally recognised models. Overcoming challenges

and unnecessary labels from the media has been all part of

her journey to acceptance and it’s the move into acting roles

that has helped her focus on her own personal growth as

a priority.

Andreja was initially widely recognised for modelling

both masculine and feminine clothing, walking both men’s

and women’s shows for ground breaking Jean Paul Gaultier.

She then became the first transgender model profiled by

Vogue Italy in May 2015, as well as being the first trans

woman to sign a cosmetics contract.

For Andreja, beauty starts on the inside. “If you haven’t

worked on yourself and your insecurities to be a better

person, it’s all for nothing. It’s important to work on both

your internal and external beauty,” Andreja said.Aligning

with Kerastase values and their aim to garner traction with

younger dynamic individuals, is just one part of the process.

“Empowerment to me is meditating and taking time

away from talking to people who are unnecessary for my

personality. I think in a lot of ways that we are living in a

very shallow time – with a lack of ideas, vision and mental

health issues. We need to ensure we look beyond the

surface,” she said.

Moving to Melbourne at the age of five from Bosnia,

Andreja’s mother had to sell canned food in the market

WATCH NOW

and went through a lot of

hardship just to be able to

afford what she needed for her

two children (including Igor,

Andreja’s older brother). In

a way, Andreja feels she was

driven to be successful, not

just from the unconditional love from her family but also because more than

anything her mum made self-sacrifices for her children to come to Australia

and be part of an upper to middle-class society and have a better life. Still

very close to her mother, Andreja sat alongside her at lunch, sharing a very

special bond built on strength, integrity and unconditional support.

“My blonde makes me feel confident and empowered to be uniquely

myself. Sometimes blonde comes with a stereotype, as does beauty, however

it is exciting to be living in a time where stereotypes are being broken down

and we can embrace diversity,” Andreja said.

Andrea has also turned an eye to acting, having featured in last year’s The

Girl in the Spider’s Web alongside Claire Foy, and is continuing classes in

38 INSTYLE


ONSTAGE

London Giles Foreman Centre for Acting.

In May, Andreja is travelling to Georgia

to work on an indie film until June and

while New York is still home for the time

being, she is thinking of making London

home for the long run, finding confidence

in that fact she feels it’s a bit more nurturing

for creativity. “New York is a great place to

achieve something and build a business but

I’m excited by the opportunities in London.”

In-line with her affiliation with Kérastase,

Andreja’s values align perfectly with the

#youdarewecare campaign launched

in conjunction with Blond Absolu –

embodying the modern confident woman.

“#youdarewecare is a celebration of

individuality and Andreja not only brings

this launch to life but also represents a new

era for Kérastase. She embodies a modern,

confident vision of beauty and I couldn’t be

more proud to have her join the Kérastase

family,” said Kérastase General Manager,

Cara Riley.

As Andreja’s first alignment to a

professional haircare brand, she says the

campaign is very chic, as Kérastase always

is, but it is also an equally beautiful product

line that’s perfect for her dedication

to blonde.

“I always wanted long hair but couldn’t

always have it how I wanted, but with

Kérastase it makes it more possible. As a

brand they are now also in touch with the

ever-changing culture and the shifting

attitudes of young people.”

From Vogue Italy and French Vogue

to shooting with Patrick Demarchelier,

Andreja’s journey has been colourful and

expansive and she’s happy to keep all this

going even though she humbly admits, “It’s

not an easy world to survive in.”

“From the beginning I’ve had to do shoots

where we bring to life iconic characters.

From icons she looks up to such as Greta

Garbo, Shirley Temple, Bob Dylan and Dolly

Parton to Andy Warhol, you have to learn

not just their expressions but their energy

– it requires a lot more emotional work and

less about being pretty, but I like that.”

“The social messages and ideas we portray

need to go deeper, often now commerciality

and profitability make creativity suffer.

We need to work on reviving culture and

creativity that has really suffered over the

last 20-30 years – young creative people

need to be nurtured and inspired and given

something to believe in,” Andreja said.

“I too can struggle with something that

truly inspires me, it has to be something

bigger than wanting to look good. Working

with David Bowie on a music video back

in London was one of the most memorable

moments of my career and we are seeing

more of this finally where how we are

portrayed doesn’t need to be connected to

sexuality or gender identity.”

Traditionally Andreja admits she has been

more appealing to the European market in

terms of work but that’s shifting and she

loves coming home to Australia.

Looks like we are going to be seeing even

more of this blonde beauty, from fashion

to film to our own backyard Down Under,

Andreja is undeniably one of the most

approachable brand ambassadors you will

ever meet.

For more information visit

www.kerastase.com.au

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Before making a decision please consider the relevant Policy Wording. BizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769). © 2019 BizCover. BC1182


ONSTAGE

WORLDHOOD

2018

Editorial

Winner

Jake Gray

AVEDA’S PHILANTHROPIC NATURE, ENVIRONMENTAL FOCUS AND

GLOBAL FAMILY TAKE CENTRE STAGE AS THEIR ANNUAL COLOUR

HARMONY AWARDS FOCUS ON THE THEME ‘WORLDHOOD’, AND THE

CULTURE, CONNECTION AND COMMUNITY THAT CONCEPT EVOKES.

WELCOME THE NEXT Colour Harmony Awards

for 2019, where Aveda shows off their diverse

and comprehensive brand by rewarding editorial

submissions that channel the connection between

hair cut, colour, styling and make-up and

showcase each entrant’s technical and creative

capabilities with aplomb. The Colour Harmony

Award winners and finalists must connect with the

inimitable Aveda brand ethos, showing this DNA in

the editorial offerings alongside artistic mastery.

The Worldhood theme channels this format to

evoke a “visual culture born of self-expression and

creative play for a new globally connected reality”.

The theme tasks entrants with interpreting and

working within global and social trends that

have been connected and homogenised across

continents with the advent of social media, but

which we still view, create from and are inspired

by differently.

The categories in which to showcase these skills

start with the pinnacle Colour Harmony category,

which will have entrants creating a photographic

look and then a live recreation at the finals. This

category recognises superior colour harmony and

complementary cut, styling and makeup within

the theme. Beyond that, the New Talent category

also requires both photographic and recreated

looks and is open to hairdressers who are still

within the terms of their apprenticeship.

The Editorial category is open to all

hairdressers, allowing for a creative look that

expresses Worldhood in an editorially savvy

way, which could be displayed on a magazine

40 INSTYLE

cover. Hairdressers will have to submit their

photographic entry and recreate the look live

at the finals, while incorporating all

elements of editorial hair and session

styling such as fashion, makeup,

lighting and background. The Digital

category, which is photographic only,

recognises outstanding colour, cut and

styling within the interpretation of

Worldhood, with a requirement that the

final image be taken on a smartphone.

The competition is open to all

hairdressers and colourists working

in Aveda Lifestyle, Concept, Exclusive

and Family locations in Australia, with

all finalists and models needing to be able to travel

during the relevant event dates and be available for

the live final.

Hairdressers are working towards a final

deadline of June 10 with finalists to be contacted

and announced on July 8. The live finals will then

be held on August 26 in Sydney, as all relevant

finalists recreate their looks and then eagerly await

who will receive the eventual crowns.

Speaking to the global nature and care

Aveda exudes in its charity work, production

considerations, major events and international

interconnected brand community, Worldhood

captures the significance, vibrancy and strength

the brand showcases on a fittingly worldly level.

Capture this spirit, show off your talent and join

the Colour Harmony movement in 2019.

For more information visit www.aveda.com.au

2018 Colour Harmony

Winner Summer Pagaspas

2018 New Talent

Winner Amber O’Donnell


1 2 3

4 5 6

7 8

WATCH NOW


TALK OF THE TOWN

REAL TALK, A NEW EDUCATION EVENT PRESENTED BY INSTYLE, HAS ADDED NAMES TO AN

AGENDA SET TO IGNITE THE INDUSTRY, WITH FAMOUS EDUCATORS, INDUSTRY LEGENDS AND

LOCAL AND INTERNATIONAL HAIR ROYALTY HERE TO SPARK IMPORTANT CONVERSATIONS.

REAL TALK IS a new education initiative made to congregate

experts in their field to engage with industry members on

a myriad of dynamic topics, delving into conversations

about social media, salon consultation, the salon team and

environment, salon spaces, technology and salon management

and success – everything the modern business owner needs in

the 2019 professional hair industry. The event will host guests

at the luxe Ovolo Woolloomoolo in Sydney on August 5 for a full

day of education to completely transform salons and mindsets.

The legendary group of speakers set to take the stage have a

global background in education, as compered by noted retailing

speaker and MC Terry Hawkins. The list continues in inspiring

fashion – to start, James Fitzgerald is the Director of SMK Social

Media Knowledge and will talk about his expertise in this

incredibly relevant field.

Meanwhile, Dario Cotroneo, who recently won Excellence in

Education at the Australian Hair Fashion Awards and is lauded

as the leader of DCI Education, will teach one of his expert

topics, instructing attendees on the art of the consultation.

Dario has conducted this education worldwide as is seen as

a pioneer in the realm of salon communication, making his

insights unmissable.

Other must-see speakers include Oscar Cullinan and Lee

Cohen, of the iconic Oscar Oscar Salons fame, who will talk

from extreme experience on ways to build a luxury brand, the

results of which are evident in their business of three decades.

Francesco Ruggerino, who has built a thriving salon

empire of Prema in Sydney and New York, will speak about

creating a unique salon team and developing a covetable salon

environment, something that has been a defining factor in

Prema’s rocketing success.

The team at Edwards and Co will present ‘Uncensored’, using

their unique brand DNA that has seen them become one of

Australia’s most noteworthy salon families to talk about 'the

new salon space'. With many locations, constant expansion,

bold education and a recognisable brand identity around the

country, they are another must-see session.

Editorial, salon and education queens Renya Xydis and

Monique McMahon will present a version of their popular For

The Love course, using their varied personal experience as

titans of the Australian hair industry to reach and aid salon

owners in diverse ways.

42 INSTYLE


ONSTAGE

Beyond the keynote speakers, there

will be panel discussions to instigate the

important conversations that salons need

to have, with significant voices on the

couch to discuss them. Panel 1 will cover

industry insights and host successful

business owners and hairdressers

such as Aaron Chan of King’s Domain,

Sheree Knobel of Bixie Colour, Sharlene

Lee of Circles and more. These salon

professionals have an impressive number

of awards, social media followers,

business experience and successful salon

initiatives to back up their important

insights, inspiring and leading the way

to Panel 2, which will be focused on the

major topic of Salon Technology, with

panel members still to be confirmed.

This dynamic day also allows the salon

community to interact and network,

sharing their insights and inspiring

moments from the event over coffee

breaks, lunch and networking events to

follow the proceedings.

With a star line-up of bona fide experts

across a range of fields, and an agenda that

will deliver real, relevant and impactful

education across every topic you need to

master in order to be successful in the

salon industry in 2019, Real Talk will be

an education event that changes you and

evolves your business. Be a part of every

conversation that matters in hair right

now, with Real Talk.

For more information visit

www.realtalkbusiness.com.au


INFEATURE

MADE FOR

ORIGINALS

AFTER BRIDGING THE GAP BETWEEN

NATURAL AND LUXURY WITH HER

PROFESSIONAL COLOURING AND HAIRCARE

RANGE, JOSE BRYCE SMITH IS NOW FOCUSING

ON EDUCATION AND INNOVATION WITH HER

NEW DIGS IN SYDNEY’S DARLINGHURST. THE

SELF-CONFESSED HAIRDRESSING JUNKIE AND

ORIGINAL & MINERAL FOUNDER CATCHES UP

WITH MICHELLE RUZZENE.

On the new space:

“I love hanging around hair dressers, and I learn so much when

I’m around them. I wanted to create a space where they could

come. We’ll use one section for education, but it’ll be sort of an

academy for O&M. We’ve invited session stylists to use the to

prepare for shoots, do models, celebrities, things like that. We

put really high-speed cable in here as well for internet, so that

hairdressers that are visiting from interstate or overseas can come

and use the Wi-Fi if they want. Brad Mullins is now our editorial

stylist, so he works out of here as well.”

About the location:

“I’ve always worked between home and done sort of shared office

spaces, and I haven’t had a salon for 10 years. About six months

ago, I just decided that I wanted a space here, and I really wanted

somewhere where the team would feel inspired coming to work. I

wanted it to be central in Sydney, because it’s right near the train

station, and people can come for education.”

On manifesting:

“I was really lucky. I’m into manifesting and I had our general

manager look for ages, but he kept telling me there was nothing and

it was all too expensive. So then I just went online and literally signed

the lease, he didn’t even see it. It took patience, but we got there.”

The space's features:

“There’s a really amazing rooftop up here that we’re going to

use for events. But it was more the location, and I liked the big

windows - it was an empty shell. I have a friend who is amazing

with how he flips houses and he helped me with the interior.

He suggested the glass and the detail on the glass, just to divide

it. And because of the acoustics, and having hair-dryers on in

here, we put the carpet in. We wanted minimal clutter, we want

it to just be a nice open space. The lounging area was based on

Soho House ( a hotel chain and group of private members’ clubs

originally aimed at those in the arts and media). I wanted that

feeling that if you were a hairdresser in town, you can come and

hang out. I want it to be a relaxed sort of environment.”

On New York:

“We’ve had our salon in New York for more than five years now,

it works well because we have a really strong market in Europe.

We’ve got this really cool space in the meatpacking district, and

we’ve got quite a lot of Aussies and Kiwi hairdressers working

there as well. It’s got a similar feel to this (Darlinghurst), it’s in a

really old brick-building, that’s opposite the highline.”

On the O&M range:

“We start with the colour, and then the haircare’s all highperforming

naturals. We’re probably the first company that quite

successfully straddled salons and high-end retail. We had the first

five-free-formula in the shampoo, so it was sulphur and parabenfree

a long time ago. But what we wanted was it to feel like luxury,

but be natural. Glamorous women also want products in their

bathroom that happen to be low-chemical. Why does it need to be

green and brown and look like it’s in a health-food store? So the

44 INSTYLE


Which

‘Plex

are you

using?

WATCH NOW

thing that we really go for, because we’ve

been pioneering for so long, we talk about

being ‘Made for Originals’.”

On Net-a-Porter:

“We were the first Australian hair-care

brand on Net-a-Porter, and we’ve been

on there for about five years now. It’s not

massive volume, it’s massive exposure.

It’s great positioning, and to be honest a

lot of the retail we go into is more about

brand awareness, the majority of our

business goes through salons. But online

is something nobody can argue with and

it’s really good positioning. The business

has increased enormously in the last

twelve months - it’s actually tripled.

That’s partly why we built this space

as well.”

Why business is booming:

“We’ve always been pioneering this lowchemical

hair colour, but when you’re

trying to take a lot of chemicals out,

sometimes in the past, you compromise on

performance. While we always had a really

loyal following, there were certain things

that you had to do in order to get the grey

coverage, and to get exactly what you

wanted, and maybe the more vibrant red.

So what happened was, we spent two years

developing CØR.color, which, we named

because the core of the brand was colour.

And then the zero in the middle represents

no ammonia, PPD, or resorcinol, which

is what we’ve always taken out. The

product now performs so well that all

the benchmarking we did was against

ammonia-major companies, and now it

performs so well the business is escalating

so fast. Also, the UK Council came out in

the end of 2016, which was just when we

launched a new colour, saying if you colour

your hair with PPD you’re 15 per cent

more likely to get breast cancer. And then

there was a study done in California where

they cited hairdressers as 50 per cent more

likely to get bladder cancer. So we believe

that hair colour is becoming a health

choice, that’s part of our brand as well.

We sort of hashtag, ‘Hair colour is a

health choice’. And I think that if you

can colour your hair without so many

chemicals, why wouldn’t you choose

that? Hairdressers are becoming more

aware about what they’re breathing

in, and what people are putting on

their heads. So we’re finding that big

salons are changing over from major

companies all of the time to O&M. We’re

getting calls everyday. We’re projecting

a massive amount of growth, again, for

this year.”

Celebrities and influencers:

“We believe that the hairdresser is

the modern-day influencer - that’s

partly why Brad Mullins is our editorial

ambassador. Hairdressers are some of

the most passionate, creative people

that you could get. And when they love

your product, they really love it. So

we’re more focused on the hairdresser

than we are on the celebrity.”

The future:

“We’ve got new products coming. CØR.

color has 105 colours in it already, so

it’s a full range. And we’ve just brought

out a men’s quick colour, which is like

a 5 minute colour, and we’ve got new

shades coming out this year, and other

product extensions. We’re now very

focused on what’s next, and how do we

keep moving. Plus we’re always still

spending a massive amount of time and

money on research into what else can

we take out without compromising on

the performance. I just want O&M to be

the best that it can be, and I want it to

be the most high-performing, natural

haircare brand that’s Australian-owned

and made.”

For more information visit

www.originalmineral.com or call

1300 724 635

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INSTYLE 45

VISIT US HAIR EXPO STAND F119


INFEATURE

THE NEW

COUTURE

HAVING THE OPPORTUNITY TO PRESENT HIS OWN

SPIN ON A PARISIENNE INSPIRED SHOW IN PARIS

FOR THE 110 YEARS OF L’ORÉAL PROFESIONNEL

CELEBRATION WAS A HUGE HONOUR FOR

OUR LEADING MAN OF HAIR DESIGN, DAMIEN

RINALDO. ALONGSIDE PARTNER ADRIANA AND

TIFFANY DECEUX THEY PROVED WHY THE

TECHNICAL SKILL IN AUSTRALIAN HAIRDRESSING

TAKES THE LEAD.

Part of just three international show segments on March

26 in Paris, Damien’s brief from L’Oréal Professionnel

for his very own show was a rendezvous through

Paris. Originally hesitant and wanting to do his own

thing, the end result resulted in what was labelled the

best show of the event and one that left some of the audience in

tears - testament to the power of a strong collaboration.

“It all worked so well that the way they moved on stage was

like no hair show you’ve seen before, it was absolutely beautiful,”

said Damien.

Considering the models were leading dancers from the likes

of Moulin Rouge, the presentation showcased movement and

elegance in hair juxtaposed by a strong dose of Boris the Cuttery

DNA - more of an internal skeleton structure feel with boning at

the back of the Pony’s.

“We love couture work but it’s been the same for a long time.

You can you do a French wave or roll so many times but we tried to

push it to a new level,” Damien said.

What resulted was something that really pulled at the heart

strings and showed the strength of Australian hairdressing. The

French, no doubt, love to see French work but the fresh twist left it

one of the most talked about shows of the 110 years program.

“We call it the new couture – we’ve been doing the same

couture for a long time in Paris but this show with dancers as

models beautifully trained to move resulted in a far from usual

show. Everyone flowed and had that Parisienne wavy aesthetic but

with a lot more structure,” Damien said.

Damien’s aim was to cast different girls to give the show

diversity. With 4 weeks prep time beforehand back in Australia

creating hair pieces and cotton work all pre done.

The show had African, Asian, Scandinavian, French and many

more models, giving great tonality through colour and creating a

truly global stage.

“The show was a great opportunity and will be one of those

things to look back on and really reflect what a great opportunity

it was to work on a stage in Paris representing a global brand like

L’Oréal Professionnel,” Damien said.

“One thing it really reinforced to me, is how good Australian

hairdressing is. Our approach to hair is often a lot more technical

and structured and it was so humbling to show what we are all

about in a French environment,” Damien said.

Damien believes the most important thing with a show like this

is to come in with a lot of ideas and prep and be open to collaborate

to achieve a strong result. Couture presents a timeless aesthetic in

fashion and hairdressing that we need to continually manipulate

and explore.

46 INSTYLE


WATCH NOW


INCONFERENCE

LUXURY FUTURIST:

KÉRASTASE SUMMIT BALI

STANDING OUT IN THE CROWD AND GROWING AS A BUSINESS HAS BECOME JUST AS MUCH

ABOUT THE ABILITY TO EMBRACE THE FEAR OF THE FUTURE AS IT IS ABOUT THE LUXURY

SERVICE ON OFFER. IN BALI, OVER FOUR INSIGHTFUL AND EVENTFUL DAYS, KÉRASTASE ARMED

THEIR LOYAL CLIENTS WITH THE BEST OF BOTH, WRITES CAMERON PINE.

From May 4 until May 8, in one of Bali’s most luxurious

locations, Alila Seminyak, Kérastase welcomed not

just Australia’s leading ambassador salons but leading

salons from across the ditch, to curate a succession

plan for an even stronger business partnership in

Australia and New Zealand.

For leading salons it’s often considered that there’s not much

you can change about your business, but after an invaluable series

of days with Kérastase, it’s easy to see why it remains the most

asked for salon retail brand globally. It’s not just the luxury levels

of thinking from day one and parties at iconic sunset venues

like Bali’s Tropicola, it’s about the balance of perspective and

being a leader in an age where leadership is so easily mistaken

for management.

Creating an innate balance where salon services, customisation

and retail collide – the formula for growth was not just considered

an offering of luxury but a method of mindset, with this year’s

speakers focussing heavily on mindset to send ambassadors

and salon owners home with a new level of thinking. A level of

thinking that could master any challenge.

To shape new thinking you have to instil confidence, something

the luxury haircare brand empowers their salons with by the

bucket load. Touching not just on the ‘why’ you should be, but the

‘how’ of setting our minds for positive change, all touch points of

the business were engaged from ambassador to owner.

Opening the formal proceedings, Kérastase National Sales

Manager Lara Woolley spoke of the crucial element of business

survival today; understatnding the consumer.

“In business today we are all in a race for the future, a war for

talent and a race to perfection,” Lara said.

“Salon guests are visiting less often, we are presented with a new

generation of digital natives and we are competing for share of voice

in a world where people are overloaded with content,” she said.

Not surprisingly, Lara confirmed the average person scrolled to

the top of Mount Everest with their thumb every year, confirming

just how far our addiction to technology is heading.

Commercial director of PPD Olga Zanetti followed on with

consumer insights and trends, and having started her career in

marketing, Kérastase and its consumer footprint continues to be a

brand she holds close to her heart.

“There’s no denying consumers are visiting less frequently but

the good news is spend is on the rise with an average of 4 per cent

more per visit than the same time last year,” Olga said.

With positive factors still driving our industry there continues

to be opportunities for services and creating a closer bond with

the client just by using the right tools every visit.

“Preventative damage is what’s really driving her to spend,”

Olga said. “But less often visits have resulted in 1 per cent growth

across our retail which is a good benchmark to see where you

are at,” Olga said.

48 INSTYLE


INCONFERENCE

Despite the number of visits being down 1.7 per cent, the total

salon market is up 1.2 per cent and in-salon services with a brand

like Kérastase remains key.

It’s no surprise that L’Oréal group brands have great access to

consumer research data from organisations such as WGSN and

Mintel. This gives invaluable insight into shifting economic power,

technology, population change, environmental shifts, changing

values and overall trends affect salon visits.

There are 10 main global consumer trends driving what’s

happening in shopfronts and salons right now; age agnostic,

back to basics for status, conscious consumer, digitally together,

everyone’s an expert, finding my JOMO (joy of missing out), I can

look after myself, I want a plastic free world, I want it now and

loner living.

Circles of Subiaco and

Circles on Fitzgerald

Zink the Element of Hair crew

Moving from FOMO (fear of missing out) to the opposite

mindset as information has overloaded our generation, it has also

empowered a new breed that are happy to miss out.

It’s also all about wanting it now – a work life balance no longer

exists. Today, it’s called a work life blend and we are all on 24/7.

“When I’m opening a website it need to download straight away,

if it takes two extra seconds or its not loading I’ve gone somewhere

else,” Olga said.

Olga set the mood for a mindset that is very similar to the

approach many of us have with technology, yet it’s surprising how

many salon websites still aren’t device friendly and super-fast

on mobile.

“I am happy to pay more if it helps me reach my goals quicker

and most consumers are the same. It’s important we make this

achievable. Digitally, there’s a duality where traditional and

technology are blending.”

Competition is fierce and we are not competing against other

salons, we are competing against restaurants, day spas and other

service industries. Passive ageing is a new prose (40 is the new 30,

50 is the new 40).

“We don’t want to age, we don’t want to change, we just want to

extend the good looks that we have,” Olga said.

Traditionally, the Kérastase consumer is in the 40 plus category.

They're affluent, without kids, or they’ve grown up and left

home. The brand is now putting a heavy focus on millennials and

the younger generation who has hair health high on the top of

their priority list, including alliances with trans international

supermodel Andreja Pejić, who shares a lot of values with this

generation. It’s all about a plastic free world of being responsible,

sustainable and sharing diversity on social.

We will also start to see more superfoods transcending between

beauty and hair with Kérastase being one of the first brands

to introduce a beauty regime into hair, or being influenced by

skincare for hair.

Olga also spoke about consumer insights per social group; Gen Y

(a holistic approach to beauty) Generation X (all about preventing

ageing) Baby Boomers and beyond (all about the skincare

centric regime).

Generation Z on the other hand goes to YouTube for inspiration

and information, and will continue to be a focus for Kérastase

throughout 2019 and beyond.

Salon research shows that 90 per cent of women going into

the salon aren’t recommended retail and as such the industry

continues to miss out on further opportunities. It’s the aim

of Kérastase to not just acknowledge but change this figure

through the guest experience - to have a conversation with every

consumer that walks through a salon door and increase the

number of product purchases.

INSTYLE 49


INCONFERENCE

Natalie Morris and

Rochelle Fowler

The newly launched

Blond Absolu range targets

the 18-34 year old market

and comes with a strong

online and digital strategy,

compared to the traditional

Kérastase consumer that is

traditionally older than the

average haircare consumer.

Nailing the market

and future areas for

development, Kérastase is

adapting to meet the needs

Nicole Griffith

of the consumer who wants

and Angela Reilly

it all. The first guest speaker

of the conference was Sally

Healy who explained to

guests the key elements

that made up the mentally

well workplace and key HR

metrics. “A positive culture

starts with shared values –

younger generations are into

values and are wanting to

ANDERS SORMSN NILSON.

change the world,” Sally said.

Sally then went on to encourage every guest to nominate two

values they wanted in their salon and define a story around this to

let the brand do the work.

“Involve younger generations in team values and decision making

so they will be right beside you,” she said.

Sally spoke of the numerous ways you could attract the type of

team that you wanted.

She advised of the importance of having a second interview with

everyone as prospective staff can often be well rehearsed with

saying what you want to hear, but not necessarily being able to back

it up.

Tina Winchester then spoke in more detail about mental health

and some of the signs and symptoms we can look out in the people

around us. As the director of Mentally Well Workplaces, Tina used

the approach of understanding rather than trying to change a

culture when there were limiting mental health factors. “It’s not

about them and us, it’s about all of us,” she said.

Anders Sorman Nilson is a true futurist and uses emotion and

universal realisations to explain the differences between digital and

analogue – for Anders it’s all about winning the digital minds and

analogue hearts’ of tomorrow’s customer.

“We are all getting digitally hacked at exponential rates but the

perfect blend of analogue and digital is to move friction seamlessly,”

Anders said.

The cost of friction (time wasted in a business or waiting to pay or

checkout) has true costs to business.

In a decade of disruption, Matt Church spoke about finding

50 INSTYLE

“We are all getting digitally hacked

at exponential rates but the perfect

blend of analogue and digital is to

move friction seamlessly,”

true heart, courage and positive acknowledgement to

everything we do.

“The best achievements come through encouragement,

not through competitive demand,” Matt said. To learn is

to sometimes forget what we know and Matt spoke about

how sometimes we had to unlearn before re-learning to

embrace the new . He talked the audience through brands

that had reinvented concepts and charged more for a

cheaper product, proving that with consumers, convenience

was king.

One of the most talked about speakers in Australia and

now globally, Amanda Stevens, is known for her concept of

selling to women. For her presentation, she focused on the

future of the customer experience. She said understanding

the consumer was all about mastering the business of being

busy and finding happiness in an uncertain

world where health and true connection

was the new wealth.

She stressed the importance or removing

anything that was going to prevent

people coming to you, including Zip Pay

and Afterpay.

“Within a tyranny of choice you need as

many ways to touch consumers as possible

and the key to true connection is to find commonality through

celebration, customisation and connecting your customers to each

other to create a network of loyalists for your brand,” she said.

Leadership influencer and body language and vocal intelligence

coach, Louise Mahler, hit hard with some home truths about body

language that all do subconsciously. As an expert in psychology and

face to face engagement, she had the entire audience realising their

retail consultation, greetings and body language were all needing

some serious work.

Making her way through the room the day before she spoke

on stage, Louise was most likely reading the guests, making

connections and watching body language to perfectly tailor an

interactive session. She managed to get several guests on stage and

show just some of the many subconscious things we do when we

don’t have confident body language.

Overall, there’s no denying that the state of play is more

complicated now, whether it be recruitment in the age of Tinder,

trying to create a true brand voice in a crowded market or finding

what you can master in a decade of disruption. One thing everyone

took away this year, and it wasn’t just one actionable anecdote from

a speaker, was a perfectly curated success formula marrying the

best line up of speakers to create true change across mindset first.

Where guest experience is key, team empowerment is met with

a myriad of challenges and the future and next steps can be blurry

and instilled with fear, Kérastase enabled you to detoxify any

business blockages for an even stronger 2020 and beyond.

For more information visit www.kerastase.com.au


MBFWA

MBFWA '19

Hair highlights from a huge week of Sydney fashion.

INSTYLE 51


MBFWA

REDKEN

X BEC + BRIDGE

“We wanted this to feel a little bit Puberty Blues,” was

how Richard Kavanagh described the styles he created

for Redken backstage at the Bec + Bridge Resort 2020 show.

The opening show of Day Two of Mercedes Benz Fashion Week

Australia was buzzing pre-show with Richard working his hands

at keeping the look casual, young and lived in.

“The hair we’re creating is youthful, we’re making it very

natural and organic,” he explained as he worked on the hair of

one of the models of the moment, Bambi Northwood-Blyth.

Richard said the hair length impacted the way him and his

team styled the hair. “For shorter hair, we are letting the haircuts

do the talking and letting the natural texture be the highlight of

the hair,” he said.

TONI&GUY AND GHD

X AJE

WATCH NOW

The who’s who of the Australian fashion scene glammed up for

one of the most important nights of the year; the Mercedes Benz

Fashion Week Australia 2019 (MBFWA) opening show. This year

Aje had the privilege of opening fashion week with a stunning

spectacle that showcased two of Australia’s iconic landmarks in

all their glory: the Harbour Bridge and the Opera House.

TONI&GUY had the honour of being the show’s official hair

sponsor, under the direction of Katy Reeve, while ghd was the

official hair tool partner under the direction of Pauline McCabe.

Katy and Pauline collaborated to create a look that embodied

the new season collection and ensure the hair complemented

the Australian aesthetic and landscape showcased.

Inspired by ‘the land and the sea’, the hair featured strong

partings to mirror the coast lines of Australia and gentle waves

inspired by the ocean. Hints of masculinity were paired with

soft, feminine touches in perfect synergy.

REDKEN

X WE ARE KINDRED

Marie Cain for Redken created matte, lived in hair for We Are

Kindred’s resort ’20 collection, Boheme Heart, at Mercedes

Benz Fashion Week Australia. “The inspiration for today’s look

is for the girls to look quite natural,” she explained. “What

we’re creating is hair that has that lived-in texture, and

reallyfly away.”

Marie said she tailored each hair style to be individual

towards each girl, as there was such a diverse number of hair

styles and cuts with each model.

GHD

X BIANCA SPENDER

ghd kicked off Mercedes Benz Fashion Week Australia before it

had even begun, styling Bianca Spender at a pre-opening show

in Sydney. With Mary Alamine as hair director, an undone look

offered an androgynous aesthetic for clients to covet.

“I wanted the hair to feel relaxed and undone, yet still refined.

Incorporating a wet look finish gave an edge to this style so that

it wasn’t too feminine or pretty,” Mary said. “Bianca wanted the

hair to look like fingers had run through it, like it had been ‘lived

in’ with a boyish flair to give some grit. Marrying masculinity

with the wet look and femininity with the loose waves was key to

achieving this.”


GHD

X BASSIKE

This cult brand re-united with MBFWA showing their resort

collection of bold earthy colours; think greens, yellows and

neutrals paired perfectly by an undone and natural finish to the

hair by ghd hair director Keiren Street.

Held at The Apollo restaurant in Potts Point, Bassike treated

a very intimate numbers of guests to an exclusive dinner

showing of a resort collection taking the brand from basic

tee to sophisticated loose overcoats, one piece resort dresses,

statement separates and a little more structure than we’ve

previously seen from the basics brand.

Building the Bassike mood board towards a more lifestyle

centric Resort '20, creative director Deborah Sams was inspired

by a spirit of playfulness, with a view to lend more optimism to

the modern woman’s wardrobe.

GHD

X JONATHAN SIMKHAI

Nearing sunset on a warm afternoon in Bondi, ghd and editorial

expert Richard Kavanagh styled the hair for Jonathan Simkhai,

creating the effortless beauty every hairdresser aims to create and

that every client wants.

“The look was inspired by Jonathan’s inspiration for the

collection, which was a girl at sunset, at magic hour, who looks

effortlessly beautiful,” Richard said. “We’ve used the classic curl

wand and in some cases the soft curl wand from ghd, to create

a soft bend in the hair with a centre part tucked behind the

ear, and just raked through with our finger so it’s just easy and

effortless and undone.”

ORIBE AND HOT TOOLS

X MATTEAU

Much loved swimwear brand Matteau expanded into relaxed resort

wear, transporting guests to an Amalfi Coast aesthetic, perfectly

complemented by a sun-kissed and lived-in hair look by hair

director Paloma Garcia.

The Matteau woman is liberated, artistic and embraces her natural

beauty with the simple yet highly curated swimwear label moving to

a full resort collection of loose silhouettes that you just want to ‘slip

on’ and wander the waterside restaurants of the European coast.

“There’s a lot of diversity in the models and casting and this show is

all about embracing that,” Paloma said.

WELLA

PROFESSIONALS

X ALICE MCCALL

“It’s all about bringing back the haircut,” is how Keiren Street

for Wella Professionals described the models’ hair inspiration

backstage at the Alice McCall. “It’s nice to see haircuts again and

to properly do hair, rather than the natural, natural, natural

that’s everywhere.”

To get the “done” look, Keiren looked to the cool girls of the

past for inspiration. “Today’s look is a nod to the sixties,” he

explained. “She’s a teddy girl and a bit of party girl who loves to

have a good time.”


MBFWA

KEVIN.MURPHY

X LEE MATTHEWS

Texture, style and form were all paramount in the hair look for

Lee Matthews at Mercedes Benz Fashion Week, complementing

the myriad of fabrics, textures and shapes evident in the

collection. Hair direction by Nathan Gorman for KEVIN.

MURPHY put eye-catching finishes on the 20 year anniversary

collection for the brand.

“For Lee Matthews 20-year anniversary show KEVIN. MURPHY

wanted to reflect the brand alignment perfectly,” Nathan said.

“Lee is known for her effortless pieces, her use of natural fabrics

and her focus on simplicity, sustainability and inclusivity so we

wanted to create a hair look that reflected this effortless appeal

and had a ‘come as you are’ attitude. The look is a hair fold, not

a top knot, not a ballerina bun, almost an elevated version of

something the model could have done on herself. Each look is as

individual as the woman wearing it.”

WELLA

PROFESSIONALS

X BONDI BORN

Over enviable Mediterranean cuisine at Bondi’s trendy Totti’s

restaurant, guests watched the runway show for BONDI BORN

at Mercedes Benz Fashion Week Australia. Complementing

this major runway were three intricate hair looks from

the incomparable Renya Xydis, creative director for Wella

Professionals, incorporating braiding, styling and texture.

“The Australian woman loves to travel, the hair direction

for the show was very much driven by looks that women can

emulate at home, we showed wet hair because she’s always

out of the pool, we showed slicked back hair because it’s what

she likes to do before dinner, and to top it off we’ve included

editorial iterations of ponytails and buns with a nautical nod,”

Renya said.

SHU UEMURA

X CHRISTOPHER ESBER

KMS

X HANSEN AND GRETEL

Starting Day 3 of Mercedes Benz Fashion Week Australia, guests

showed up to Hansen and Gretel’s Paddington Boutique on

Sydney’s iconic Oxford Street for a luxe show dedicated to

the power of femininity. With Venus as the ideal muse (and

yes, that famous song playing to close the show) KMS and hair

director Ali Holmes of Wild Life Hair brought the same ethos of

strength in individuality to the hair look.

“Our icon today is Venus, you would have seen the painting on

the front window when you came in,” Ali said. “It’s celebrating

femininity and beautiful women and individuality in women.

Everybody’s own looks are being used and celebrated and with

long hair we’re finishing it with a plait. We’ve chosen models

that have their own looks to start with, if they have their own

haircuts, beautiful texture existing in their hair already, we’ve

kept it. If they have long hair we’ve added a plait.”

Christopher Esber’s penchant for signature minimalist

tailoring and structured silhouettes was juxtaposed with

an undone and dual textured luxury feel to the hair by hair

director Daren Borthwick of Shu Uemura.

If you can’t take a holiday, Esber’s new collections believes

you can bring it to your everyday wardrobe. The key message;

was about connecting and disconnecting; at the desk to outof-office,

done sophisticatedly Christopher Esber-style. The

hair followed with the done, yet undone, feel to exemplify the

essence of clothes being a bikini utility or a utility bikini and

what you wear being more a state of mind than just a statement.

Hair was designed be both acceptable for poolside but tailored

enough for the office.


GOLDWELL

X TIGERLILY

Goldwell guest artist John Pulitano,

creative director and cofounder of

Headcase Hair, created two unique looks

for Tigerlily’s ‘Aloha State’ Resort 2020

Collection looks. He looked to the past

for inspiration with a nod to 40s and

50s Hollywood stars, like the famous by

Lauren Bacall, an American actress known

for her distinctive voice and sultry looks.

The first look was vintage beach girl

glam. “We added a bit of glam with a

soft wave at the front inspired by Lauren

Bacall,” John said. “It’s high glamour

meets beachy texture.”

O&M

X PE NATION

Diversity was the key takeaway from

Brad Mullins who was styling models

for O&M as P.E. Nation presented their

first solo show ‘Physical Education by P.E

Nation’ at Mercedes Benz Fashion Week

Australia. For the second show on day

number two of MBFWA show, Brad worked

with PE Nation designers Pip Edwards and

Claire to create hair that showcased “the

ultimate cool girl texture”.

“What’s really important is the silhouette

of the head,” Brad said. “We’ve done a

middle part but have made sure that the

girls’ natural hair texture is kept as it is to

bring out each girl’s individuality.”

TIGI

X ANNA QUAN

“Structure and softness” was the brief

for models whose hair was tended to

by Jacqueline Pidd for TIGI at the Anna

Quan interactive show. Held off-site at

Carol Lehrer Crawford’s sculpture studio

in Surry Hills for Mercedes Benz Fashion

Week Australia, guests were invited to

walk through the studio observing the

collection much like an art show, allowing

them to get up close and personal with the

clothes – and the hair.

Jacqueline explained the hair was

influenced by the marcel waves popular in

the 1930s. “We went for a 1930s inspired look

but with a modern twist,” she said. “At the

front we’ve got a structured marcel wave,

and at the back we’ve got a softer wave or

with shorter hair, a bend in the middle.”

GHD

X TEN PIECES

In front of the inimitable backdrop that is Bondi Beach and staged on

the iconic drained Icebergs pool, Ten Pieces, with hair styled by ghd,

wowed their audience on the final day of Fashion Week. Utilsiing ten

hair tools for Ten Pieces to prioritise individuality, the brand and hair

director Travis Balcke enhanced the models’ natural beauty.

“I wanted to use ten different ghd tools for Ten Pieces – with

varied techniques to enhance the model’s natural hair texture,”

Travis said. “It was integral that we didn’t detract from their

individual styles for the hair looks. The beauty of the ghd offering is

that there is a thermal styling tool to suit every personal need and

these looks gave us the opportunity to showcase how easy it is to

use the tools at home to create a fashion-ready style.”

KMS

X DOUBLE RAINBOUU

Taking guests on a journey through a tranquil Chinese Gardens

away from the hectic pace of Fashion Week, Double Rainbouu’s

dynamism and diversity was at an all-time high with a curated

hair look for each ‘United Colours of Rainbouu 20’ collection

piece by KMS hair director Ali Holmes.

“Hair was very much about resort wear in the evening. It’s

all about coming out of the water and being evening ready.

Textures in the hair are still Hippie and Boho but with a more

evening element to it,” Ali said.


MBFWA

TONI&GUY

X LEO AND LIN

It was collective hair royalty backstage for Leo and Lin,

as TONI&GUY created the look, recent Australian Hair Fashion

Awards (AHFA) Victorian Hairdresser of the Year Jo Smith directed

the show and fellow AHFA New South Wales Hairdresser of the

Year Katy Reeve worked on the team. The inspiring girl power and

talent was well on display.

“Today I’m working on the Leo and Lin 2020 resort show, we

have three looks we’ll be doing on the models,” Jo explained from

backstage. “Our first look is a soft, romantic natural wave with a

strong centre part, our second look will work with a textured bun,

again a little bit romantic but more structured in its texture and our

third look is a more lived-in, looser, grittier wave, with high shine

around the hairline to really create structure in the hair.”

GHD

X MICHAEL LO SORDO

Hosted at Sydney’s Queen Victoria Building over MBFWA,

Michael Lo Sordo’s resort show had its luxe feel matched by

the incomparable team at ghd, as led by session styling expert

Richard Kavanagh. A refined collection of 21 pieces in black

white was built on luxury tailoring and romantic minimalism,

affirming the brand’s signature for alluring eveningwear. The hair

look took this bold simplicity and harnessed it.

“The look for Michael Lo Sordo is very luxurious but effortless,

it’s as if the girl is in St Tropez, she’s been fro a night swim, she’s

got out of the pool, thrown on a beautiful gown, combed her

hair and she’s just [perfect and fresh as she is. It’s clean and quite

sleek,” Richard said. “When you look at the collection across the

board what we wanted to do was make sure there was a simplicity

and elegance that matches the collection. The key was using

the ghd air hairdryer to directionally blow dry using the bristle

brushes to make sure the hair is smooth, polished and luxurious,

and we’re working natural oils to hold it in place.”

GOLDWELL

X CARLA ZAMPATTI

Adding a new twist on the always sophisticated and expensive feel

of Carla Zampatti, Hair director John Pulitano for Goldwell created

a 70s rock chic vibe to give the hair a bit of an edge. Between luxe

fashion and rock star hair, this was a look worthy of MBFWA '19’s

closing show.

Sequined blazers as a maxi, yellow full-length, stripes, velvet

and all the luxurious textures you’d expect from Carla – this

fashion icon continues to create ready to wear that everyone wants.

With an on the runway performance throughout the show from

Sydney’s Brandenburg orchestra, Carla delivered a sensational

symphonic finale to be remembered.

Using Goldwell Double Boost on the roots to create a flat and less

glamourous feel, “If it looks too full it starts to go into beauty and

what we want is a mix between a softer silhouette and a strong

retro vibe using a deep side part down over one eye,” John said.

REDKEN

X KARLA SPETIC

For Karla Spetic at MBFWA, Ben Martin and Redken utilised

the creative brief inspired by Greek mythology to transform

models into mermaids. Floating pearls, crimped styles and

wild textures overtook backstage and the runway, making for a

dreamy show with hair look highlights from the week.

“The beautiful siren show is inspired by Odysseus, the Sirens

and in particular a renaissance painting, so what we’re doing

is that the sirens are mermaids and we’re creating mermaid

inspired looks,” Ben said. “We want the girls to look like

they’ve just come out of the ocean so we’re using natural curls

to embellish the textures that we’ve created. We have a range of

textures, working with some of the girls’ natural textures and

enhancing some to make it runway ready.”


TONI&GUY

X ST GEORGE NEXT GEN

The next generation of designers had their models’ hair in

legendary hands for the St George Next Gen collection showcase

at Mercedes Benz Fashion Week Australia 2019. TONI&GUY hair

director Katy Reeve, who recently took out the NSW Hairdresser

of the Year title at the Australian Hair Fashion Awards, created

two looks for the rising stars of fashion.

The first look Kate described as “very organic” which used

“natural texture in the hair”.

“We’ve seen a lot of wet and sweaty hair this season, but what

we’re doing is the complete opposite of that,” she said. “We’re

creating a looks that’s very dry and matte.”

REVLON

PROFESSIONAL

X THURLEY

For Thurley at MBFWA, Revlon Professional and Anthony Nader

created their version of the strong woman. The interesting

knotted look created an element of consistency in the fashion

show, while texture remained pivotal.

“My inspiration for the hair for Thurley was that the hair is

refined a little more,” Anthony said. “I think a lot of women overcurl

their hair when they say they want to do natural hair but

they end making it curlier, so basically what I’ve done with the

hair today is we’ve put a slight wave in it but the secret is we’ve

destroyed the texture of that wave so the hair looks a little more

lived in but it’s a little bit more refined.”

REDKEN

X AZZO SWIM

The Azzo Swimwear MBFWA show took

the wet look to its extremes, with the

runway itself covered in water, guys

walking down the catwalk in boardies

or speedos and a suitably slick hair style

from Redken and hair director Marie Cain.

“The hair look for today is a wet look and

it’s for a swimwear label, the collection

inspiration was for the guys to look like

they’ve been on a summer holiday or

they’ve gone for a summer run and they’re

quite sweaty,” Marie said backstage. “The

designer also used the words of a ‘summer

storm’, we’re using the haircuts and

pushing it forward or back depending on

what looks good.”

REDKEN

X MARIAM

SEDDIQ

Boldness and the popular puffed sleeves,

disconnection and layering in Mariam

Seddiq’s dynamic line- up was perfectly

given further attitude by a lived-in and

layered hair look by hair director Diane

Georgievski for Redken.

Seddiq perfectly personifies her own

unique version of leading trends, textures

and fabrics and makes it fun, so the 2020

Seddiq girl is all about looking like she’s

had a good time – she’s sophisticated but

certainly not uptight.

Not your typical French cool girl, but

with a strong French finesse, each girl had

to look lived-in. “She’s cool but she’s still

sophisticated,” Diane said.

REDKEN

X JUSTIN CASSIN

Rather than over the top avant-garde for the

boys, Justin Cassin blurs the line between

tradition and contemporary with tailored

modernity. Hair directors Dmitri Papas and

Justin Pace for Redken bringing an individual

look of polish to a full gamut of men’s hair.

“For the guys it’s about individuality. It’s

sleek, shiny and a bit wet looking,” said

Hair Director Dmitri Papas. Long overcoats,

tailored paints, shirts and jackets merged

with more streetwear as Justin stated an

authority in men’s lifestyle fashion.


INFEATURE

CURATED BY

KAVANAGH

A TRUE EDITORIAL HAIRDRESSER WITH

A MASTERFUL LIGHTNESS OF TOUCH,

RICHARD KAVANAGH HAS CARVED A

NICHE FOR HIS NAME BY MERGING THE

INDUSTRY AND CONSUMER WORLDS TO

CREATE AN ENVIABLE HAIR AESTHETIC.

What continues to inspire you artistically

and drives you to do what you do?

To be honest, I’m still inspired by the

craft. Every day I try to get a little bit

better at one or more aspects of the craft

of hairdressing. I’m kind of a hair geek

and get really mesmerised by little things

like combing hair, and sections, and

the texture of hair. In terms of artistic

inspiration, I’m inspired by the art world,

both modern and historic art. Dark,

satirical works, and graphic abstract stuff

like Dadaism and the works of the Dutch

masters. I also love it when I see someone

have an ‘aha’ moment when I’m working

with them. It gives me such a buzz to see

the penny drop for someone who discovers

a simple or easier way to do something

they’ve struggled with.

What editorial question are you most

commonly asked?

'How do I have a career like yours or what

do I do to work towards more of your

work?'. I wear so many hats, as a creative

director for salon groups and brands, and

as a freelance session stylist and as an

entrepreneur and business owner, father,

fighter and mentor. What I tell people is to

learn how to self assess, look at what you

do well and what you need to work on. Do

more of what you do well, and develop the

ability to incrementally improve in the

areas you want to work on.

How do you find and capture inspiration

each year for shows or collections or

even education?

For shows, I’m largely inspired by the

consultation process with the designer or

58 INSTYLE

creative director. Trying to find a visual voice

through the hair to help support or amplify

their vision for the character of the show

allows me to tap into my intuitive creative

process and allow ideas to bubble up.

Knowing I can trust my hands to execute

the vision that my brain has, or at least

have enough technique and craftsmanship

to be able to figure it out, allows the

freedoms to create. With education, I try to

ask myself - 'if I was here, buying a ticket

for this session, what would I want to take

away, both technically and emotionally?'

And then I try to take looks I’ve done for

shoots or shows and break them down into

steps or techniques that can be adapted

or used across multiple looks or concepts.

Largely, I just trust my gut.

If you could produce any show you

wanted what would you do?

I’ve been lucky enough to have a whole lot

of ‘career highlight’ moments. Too many

to even remember. But if there was one

show I’d love to be the hair director for it’d

have to be Comme des Garçons.

What is it you love most about Redken

and what keeps you loyal to working with

the Redken brand?

For me, at the heart of Redken is a passion for

people and the betterment of our industry as

a whole. It’s inclusive, and progressive, and

as a brand, Redken seeks to empower the

stylist. I find that inspiring and humbling.

One thing that’s changed for you in

2019 vs 2018?

The biggest thing that’s changed is I’ve

become the Co-CEO of a beauty tech

company - piiq. Being involved in a world

first innovation, and traveling the world

to showcase what we’ve done here in

Australia has been crazy!

What has been the biggest challenge for

you as an artist this year?

The biggest challenge has been managing

my time. I’ve had to hire a full time PA

just to manage my diary even though I

have an agent to manage my bookings

and invoicing.


INFEATURE

THE SUM OF IT

HAIRCARE AUSTRALIA HAS ESTABLISHED A LEADING PORTFOLIO OF BRANDS THAT

WILL BRING TOGETHER AN UNRIVALLED GROUP OF INDUSTRY CREATIVES AND

BUSINESS OWNERS IN NOUMEA (AUGUST 16-20) FOR THE HAIRCARE BUSINESS

SUMMIT. PREPARE TO ESCAPE TO A NEW MINDSET.

Working on

both personal

development

and business,

the Haircare

Australia 2019 Business Summit

takes guests to the idyllic shores

of New Caledonia over four

entertaining and educational days

of discovery at the Chateau

Royal Beach Resort and Spa.

“It is essential to allocate

time to work on your

business,” said Sales and

Education Director of Haircare

Australia, Ward Gauvin.

“I’ve found, personally,

when I travel, I become more

creative. Because you don’t

have those day to day to-do

list type distractions, you’re

able to think more laterally

and more deeply about the business,” he said.

Targeted to salon owners and managers, the four night and

three day conference not only provides access to network and

socialise with industry leading figures, but allows you to dive into

the latest industry outlooks as well as global fashion trends that

are influencing consumer purchasing decisions.

While the location of the Haircare Business Summit continues

to change, the motivation behind it remains the same. “Haircare

wants to help salon owners and managers develop their business

skills, and their personal development to continue to grow,

because if we have a healthy, strong hairdressing industry, well,

then our company has a stronger future,” Ward said.

Haircare Australia isn’t interested in an off-the-shelf business

conference and have made it their mission to understands

the innate creativity of their clients’ minds and their need for

real stimulation.

“The Haircare Business Summit

is a really unique experience”

he says. “I wanted to select a

location away from mainstream

destinations to offer a different

cultural experience.”

Testament to Haircare Australia’s

commitment to your business

growth is the leading line up of

guest Speakers;

Bruce Cotterill: An experienced

leader of strategy,

business improvement and

transformation through

people. Bruce was a guest

speaker at the previous

Haircare Summit and his

Seven Principles of Profit

really resonated.

Lorean Cairns: Meet an

Evo stockist from New York!

Lorean Cairns is a cofounder of

the Fox and Jane Salon Group

– a company that has scaled

from five to 150 employees and

gone international in a few

short years.

Phil Nosworthy: founder

of Switch Inc., Phil is a multi-disciplined executive coach, global

speaker and influential change-maker with a focus on making

both your business and life meaningful.

Dr Louise Mahler: An expert in body language, Dr Louise Mahler

will entertain the Business Summit with her deep and witty

insights into the different types of personalities who walk through

your salon door.

For more information visit www.haircareaust.com or contact

salesupport@haircareaust.com or 1300 437 436 (option4) to

reserve your place.

INSTYLE 59


60 INSTYLE


Fairy floss, carousels and limitless

colour - join the winners of the Matrix

Collective Competition with a colourful

two days down the rabbit hole.

Photography by Emily Abay, Hair by Matrix Collective Competition Winners,

Styling by Ella Murphy, Makeup by Ash Carpenter, Production by Ida Almasi

Olivia (left) wears Rotate dress (worn as top), Bianca Spender Pants, Zara shoes.

Leilani (right) wears Camilla and Marc coat, top and bag, Bianca Spender shirt,

McGraw briefs, Jeffery Campbell shoes from Zomp.

INSTYLE 61


Hair by Danielle

Colebert and

Sandy Kennedy

On Parks top and knit

sweater from Filly’s

Stable, Camilla and

Marc skirt, Sans Beast

bag, Zara shoes.

62 INSTYLE


Hair by Hayley Keep and

Jayde Osterberg

Atoìr top, Maticevski dress

INSTYLE 63


Zoe (left) hair by Shauna Moore

Mercy (right) hair by Leanne Kay and

Harrison Sansom

Zoe wears Scanlan and Theodore

dress, Kate Sylvester knit sweater,

Camilla and Marc skirt and coat, Nike

socks, Pam shoes from Zomp

Mercy wears Camilla and Marc Top,

Yeojin Bae dress, Acler coat, Essentiel

Antwerp bag from Filly’s Stable,

Jeffery Campbell shoes from Zomp,

Lucy Folk jewellery

64 INSTYLE


INSTYLE 65


66 INSTYLE

Hair by Ellana Dolman and

Siobhan Tour

Camilla and Marc top,

Bianca Spender suit

jacket and pants, Karen

Millen skirt, Scanlan and

Theodore belt


Hair by Moshe Vaknin.

Camilla and Marc top,

Scanlan and Theodore

shirt, Atoir suit jacket and

pants, Chris Ran Lin coat

INSTYLE 67


Leilani (left) hair by Maria Puccio

and Madison Logozzo. Moraya

(right) hair by Leah Rowley

Leilani wears Camilla and Marc

top and coat, Alice McCall dress,

Maticevski Cumberbun.

Moraya wears Ganni dress, Camilla

and Marc Jacket (worn as top)

Bianca Spender coat, Scanlan and

Theodore Boots

68 INSTYLE


INSTYLE 69


70 INSTYLE

Hair by Lauren

Hutcheson

Kate Sylvester top,

Rixo dress from Filly’s

Stable, Lonely Lingerie

bra (layered)


Hair by Joanne Bird

Camilla and Marc suit

jacket and pants, Ellery

coat, Camilla and Marc

scarf, Sans Beast bag,

Jeffery Campbell shoes

from Zomp

INSTYLE 71


Zoe (left) wears Scanlan and Theodore dress, Kate Sylvester sweater,

Camilla and Marc skirt and coat, Nike socks, Pam shoes from Zomp

Olivia (middle) wears On Parks top and knit from Filly’s Stable, Camilla

and Marc skirt, Sans Beast bag, Zara shoes

Mercy (right) wears Camilla and Marc top, Yeojin Bae dress, Acler coat,

Essentiel Antwerp bag from Filly’s Stable, Jeffery Campbell shoes from

Zomp, Lucy Folk jewellery


INPROFILE

ON SET WITH

MATRIX COLLECTIVE

COMPETITION WINNERS

WITH A SENSE OF ENERGY AND COMMUNITY, THE MATRIX COLLECTIVE COMPETITION WINNERS

FLEW IN FROM AROUND THE COUNTRY TO CREATE THEIR OWN LOOKS ON SET WITH THE

INSTYLE TEAM - RESULTING IN A SHOOT THAT WILL GO DOWN IN HISTORY.

HAYLEY KEEP AND

JAYDE OSTERBERG

SHAUNA MOORE

Lemon Laine, Perth

WA Individual Winner

Earth Wind Fire Hair, Perth

WA Team Winners

“I get to prep a lot with others behind

the scenes this time I got to be in the

spotlight! It’s nice to show off my skill set

as a hairdresser to see what I can do.”

LEANNE KAY AND

HARRISON SANSOM

Stevie English Hair , Sydney

NSW Team Winners

“It is great to be a part of the whole

experience from brief to seeing the looks

come to life. Editorial is so different to

salon hair and it’s amazing to learn from

the best.”

MOSHE VAKNIN

Gloss Hair Dezign, Melbourne

VIC Individual Winner

74 INSTYLE

MATRIX ♥


INPROFILE

DANIELLE COLEBERT AND

SANDY KENNEDY

OMG Hair Bar, Brisbane

QLD Team Winners

MARIA PUCCIO AND

MADISON LOGOZZO

Acqua Lounge Hair Studio, Adelaide

SA Team Winners

ELLANA DOLMAN AND

SIOBHAN TOUR

Hairhouse Southland, Melbourne

VIC Team Winners

“Today’s shoot has been eye opening,

it’s a whole other world to hairdressing!

The Matrix Collective competition has

let our creative juices fly.”

JOANNE BIRD

B&B Hair Salon, Gold Coast

QLD Individual Winner

“I entered the Collective as I thought

it was a great platform to showcase

my work without having to outlay

any costs. It was so easy. I used one

of my salon clients, I was doing her

hair and thought, ‘I should just shoot

you, let’s enter!’”

LEAH ROWLEY

Stevie English Hair, Sydney

NSW Individual Winner

COLLECTIVE ♥

LAUREN HUTCHESON

Scizzor Lounge, Adelaide

SA Individual Winner

INSTYLE 75


MY WAY

EFFORTLESSLY

COOL

BILL TSIKNARIS

Director Tsiknaris Hair and AHFA 2019 Avant Garde

Hairdresser of the Year

I like the overall look and style of this outfit, it gives

off a very down to earth, fun and feminine first

impression. I would however ditch the boots and

instead opt for a pair of killer heels! This would really

dress up the look and add polish to her ensemble. As

she has such a relaxed, loosely fitting top I think it’s

important to have an element of strong and sexy,

and those legs should be shown off! In regards to her

hair, I can see so much potential hidden under all the

excessive length, and the colour looks a little too livedin.

The length looks too long and too much gravity pull

is happening. I would approach by removing a few

inches off the length and creating a seamless layering

technique which would remove weight and create

movement without having the traditional layering

lines. Beautiful, undone sexy hair that looks effortless

not only suits her face but her whole silhouette. I

would make her colour more of a cool brunette -

highlights that look like she was born with them. To

achieve her look, I would focus baby-fine highlights

on the mid-length and ends of your hair, as well as the

pieces framing her face then an overall background

that adds some depth with her new style. Before

blow-drying I would apply the correct foundation

products for support and hold to ensure the look is

just off the runway with lasting volume and texture

with memory. I’d apply L’Anza Healing Strength Neem

Plant Silk Serum for heat protection and glide ability

and spray from roots to ends with Show Beauty Lux

Volume Mist to amplify thickness and volume. I’d use

a ghd curve classic wave wand to create soft undone

waves, finishing with L’Anza Healing Style Dry

Texture Spray to give touchable volume with memory.

The look - all about that effortless looking finish.


MY WAY

FEMININE

AND FLORAL

JO SYM-CHOON

AHFA SA/TAS Hairdresser of the Year,

salon owner and director at

Jo Sym-Choon

My first impression is that the colour of

the dress completely drains her skin tone.

I’d like to see the dress colours reversed,

with pale pink flowers on a deeper colour

background. I’d lose the bag and add one

that suits the lighter colour of the dress,

along with sandals to match.

I actually like the length of her hair, but

I’d like to make it a brighter blonde with

some contouring babylights around her

face and through her parting. I’d lighten

her natural base colour a little and tone the

blonde to a pale oyster, keeping it on the

cooler side to suit her cool-coloured skin.

As a Revlon Professional ambassador

I’d naturally use their colour brand

Revlonissimo . I’d use the new Super

blondes 12.22 (iridescent tone) in foil with

their new Satinescent range additives .821

( Mauve) to add a more intense oyster tone,

mixed with 12%. I’d work to the crown

using fine weaves with wider spaces, and

focus more around the fringe area. After

that, I’d apply the remainder of the colour

freehand through to the ends to intensify

colour. Ten minutes before development

time is up, I’d apply soft lightener from

the brand's superblondes palette to the

roots, mixed with its own soft lightener

developer for 10 mins to shift the base.

I’d soften the edges of her cut by

taking away the bluntness and adding

soft internal layers to release the natural

movement in her hair. I’d also add a

curtain fringe to enhance her cheekbones.

To style her hair I’d blast it dry using

Revlon Memory Spray for some texture,

then finish it off with a large curling wand

to enhance the natural movement and give

it all a looser look.


COVER STORY

CURLS

CURLS

CURLS

GHD’S LATEST TOOL,

TITLED ORACLE, IS

YOUR NEW MUST-HAVE

AVENUE TO STYLISTIC

CREATIVITY, BUILDING

COVETABLE CURLS WITH

GROUND BREAKING EASE

AND SIMPLICITY.

Once iconic for their

straightening technology

alone, ghd’s role and

reputation as a global

styling superpower

has only grown, and its portfolio

now expands from straightening to

drying and styling of all sorts. Within

this domain, welcome oracle, an

innovative tool that makes curling easier

than ever, putting it in the same simplistic

realm as straightening hair for your clients,

and developed in revolutionary fashion

over 6 years with 675,000 hours of testing

at the leader in heat styling R&D facility in

Cambridge UK.

“ghd oracle is the culmination of

years of research, resulting in a versatile

professional tool that combines heat to

shape the hair, with a cooling system to

set the hair,” said Steve Elstein, ghd Vice

President of product development and

research states. “This innovative tool heats

hair to the optimum temperature of 185°C

and then curls and sets the hair by flashcooling

it with a temperature differential of

over 100°C to ensure the style is set and that

the curls last.”

The tool is able to simplify the art

of curling with patented Curl-zone

technology, using the oracle’s unique heat

78 INSTYLE

power and cooling setting effect to create a

myriad of curls in just one stroke, leaving

hair beautiful and healthy. The oracle has

a “U” shape made of four ceramic plates

that concocts an ideal curl no matter what

section of hair is actually passing through

the tool. Tilting the oracle at slight angles

creates new and various curls and waves,

from more defined to loose and beachy.

The oracle shapes the hair with its Curlzone

technology, supplementing this with

a flash-cooling system that sets the curl

and ensures long-lasting results, while also

making the tool is cool to touch and place

on surfaces, providing consumers with a

no fear curling experience. A small, high

power fan draws in cool air and expels

warm air to facilitate this savvy process.


1 4 ceramic plates° heat hair to the

optimum styling temperature of 185°C

to give the curl shape

2 The unique U shape creates the

perfect curl on all hair types

3 The patented Curl-zone flash-cools

hair quickly to set the curl in place

When styling, it keeps its optimal

temperature of 185°C, which ghd

has identified as the ‘glass transition

phase’, today’s benchmark for heat

styling, where material goes from

brittle to malleable, and the ideal heat

temperature. This protects hair from

damage while embellishing its natural

beauty during styling.

“ghd oracle is a game-changer for

creating curls and waves; there is no

more wrapping or rolling hair, for

the first time ever you can create the

perfect curl in just one easy stroke,”

ghd Global Brand Ambassador Adam

Reed explained. “So many of my clients

struggle to curl their hair, but with the

new ghd oracle, curling is now as easy as

straightening.”

“Curls continue to be a strong and

growing hair trend, and with ghd oracle

one tool is all you need to create a variety

of curls, waves, and textures. It is a

revolutionary innovation, which is why

we’re so excited to put it directly into

the hands of the professional stylists,

delivering a tool which is exclusive to

selected partner salons,” added Ludovic

Dellazzeri, managing director, ghd ANZ.

“In many ways, ghd is going back to its

roots with oracle.”

“Salons are where ghd is born and

remain at the heart of our business. ghd

oracle is our most versatile and creative

curling tool yet – meaning education

is vital for consumers to get the most

out of it. Stylists are the key to teaching

consumers how to confidently and easily

use this professional tool to create these

looks at home.”

“Our ghd oracle partner salons are

required and committed to providing

complimentary tutorials for all consumers

so they can learn how to use the tool before

purchase,” Ludovic said. “Hairdressers

know they’re a trusted source of both

knowledge and creativity for their clients,

and we look forward to inviting more

salons to be part of the ghd oracle journey.”

ghd have continued to innovate and

revolutionise the very notion of heat

styling through their entire brand history,

and oracle is another monumental step in

that relentless journey. Look to the future

of curls, heat styling and retailing tools

with oracle.

For more information visit

www.ghdhair.com/au

INSTYLE 79


INSIDE SALONS

TRENDING SALON STYLE

Parisian

Luxe Plush

Reinvent classy luxury just like the Parisians

with this luxe salon look. Structural furnishings

of black and white that features luxe textures;

think faux marble, stone, concrete and a mix of

matte and gloss finishes, are chosen to create

depth and texture. Timeless quilted textures are

key, combining a rich and luxurious palette

monochrome design of marble, cool metallics

and detailed wall panelling. Lavish light fittings

and designer decor will complete this look.

WORDS AND STYLING: LISA FELEPPA

Luxe Plush by Comfortel

DESIGNER

TIP!

This look is about

luxury. Focus on items

that are simple in form

and let the texture

or finish provide

the interest.

Emilly Hadrill Hair & Extensions

Paddington, NSW Australia

www.ehhairextensions.com.au

Kamil’s Hairdressing

Sydney NSW Australia

www.kamilshairdressing.com

Stacey Plush Salon Chair

www.comfortel.com.au

Positano Salon Mirror

www.comfortel.com.au

Pierre Haddad Hair Management

Sydney NSW Australia

www.pierrehaddad.com

Uva Salon

Prahran VIC Australia

www.uvasalon.com

Bennet Front Counter

www.comfortel.com.au

Barcelona Waiting Sofa

www.comfortel.com.au

Luma Selfie Ring Light

www.comfortel.com.au

Salon Franc, Armadale, VIC Australia

www.labiosthetique.com.au

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. More about this look go to pinterest.com/

comfortelfurniture. For inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.

80 INSTYLE


WATCH NOW

LEARN MORE 1 800 972 141

www.hairdreams.com | info.au@hairandsoul.com.sg


INFEATURE

LOVEFEST

JOICO’S NEW COLOUR AESTHETIC AND COLOR INTENSITY

INNOVATIONS COME IN THE FORM OF LOVEFEST – TWO

SHADES DEDICATED TO BRIGHT, BOLD AND PLAYFUL HAIR

AND THE UNIQUE PERSONALITIES THAT GO ALONG WITH IT.

Welcome LoveFest, two bright Joico Color

Intensity hues built from muse and Joico

Brand Ambassador Larisa Love, and dedicated

to all things bright hair and bold vibes in all

their glory. The creative colours allow you to

be at your most artistic, with tones of Limelight and Aqua Flow

expanding your palette and catering to clients who want to try out

a brighter hue.

The colours deliver on two important fronts of vibrancy and

damage protection, with hues that last through 20 shampoos. The

formula also allows for no bleeding during application, becoming

ideal for always trending and hashtaggable colour techniques

and melts.

The technology allows for fades on tone and intermixable

qualities with endless options. In terms of care, exclusive

Quadramine® Complex reconstructs each strand for healthierlooking

hair with more shine, while refreshing notes of citrus and

flowers ensure the hues delight a myriad of senses.

The colourful options are ideal for clients who want to

experiment with a brighter palette, or are looking for colour that

can offer them health and condition as well. The formulas are

additionally beloved for their shine and consistent colour deposit,

while the colourist is kept front of mind with an ever-expanding

palette that can be intermixed for literally limitless colour options,

officially making

hair the easel in

total creativity.

The formula’s

hydrating,

quality-focused

technology

is built on top-tier ingredients, such as the aforementioned

Quadramine® Complex, which acts as a defence system that

protects the hair from cuticle to cortex. This hero complex is

supplemented by Kuikui Nut Oil produced from the Hawaiian

Candlenut tree, with essential fatty acids, vitamins and

antioxidants to imbue hair with elasticity and shine.

The new tools work within the always expanding and iconic

Joico portfolio, best utilised alongside the Defy Damage ProSeries

system for optimal results, and with Joico Color Endure Shampoo,

K-PAK Cuticle Sealer and K-PAK Intense Hydrator ideal for the

service finish and after care.

Speaking to our Instagram savvy, millennial heavy and trend

loving clients, LoveFest captures the festival aesthetic, social

media rainbow hair crazes and era of experimentation that is 2019

with hues that prize shine, vibrancy and care, and technology that

unleashes your inner artist.

For more information visit www.joico.com.au

82 INSTYLE


L’ORÉAL PROFESSIONNEL

I CHOOSE

L’ORÉAL PRO

AWARD WINNER, EDUCATOR AND RUNNER UP

IN THE 2019 L’ORÉAL PROFESSIONNEL COLOUR

TROPHY, SCOTT SLOAN OF SLOANS, SYDNEY

NSW, SHARES WHY HE CHOOSES L’ORÉAL

PROFESSIONNEL AS HIS SALON’S ULTIMATE

BUSINESS PARTNER.

1.Why do you choose to be with L’Oréal Professionnel and

nobody else?

There are multiple reasons and perhaps that is the key to my choice!

Rather than picking and choosing what matters most, I find that

they really do tick all the boxes for us as a salon and as creatives

and educators. They are the most professional brand I have worked

with as they never fail to consider both the professional side of the

business and the end consumer. Obviously, they have one of the

strongest global identities and that largely comes down to their

reliable products which are loved all over the world.

2. What business support does L’Oréal Professionnel offer you?

It is multi-faceted and covers off both professional and consumer

support. Their trend knowledge and insights are second to none

and with that comes key education opportunities for my team

across all aspects of cutting, style, colour and innovation. There

are also multiple international networking opportunities through

the Business Forum and product launches and events. Specific

to our salon, we were thrilled with the amazing support they

provided with the opening of our North Sydney salon. It might

sound cliché, but they really felt like part of the family.

3. Creatively, how are you inspired by L’Oréal Professionnel?

I think for me to be truly creative, I need both myself and my team

to feel supported and confident. L’Oréal Professionnel provides

so many opportunities across the salon activity, fashion work,

editorial shoots, global education and help with our own personal

shoots, so we can’t help but feel inspired to create amazing work

for them!

Most of all, I love that these exciting opportunities are not just

offered to me but are actively presented to my team as well. It has

helped to give Sloans the reputation it has for a thriving successful

salon which new staff are excited to join.

4. What do you love most about your partnership with

L’Oréal Professionnel?

They understand the Sloans brand and business needs so well

and provide guidance and opportunity based around that

understanding. I can safely say they have played a key role in

helping the Sloans team achieve our record-breaking finalist

nominations this year across the AHFAs, AHIAs and Hair Expo,

both with business entries and creative entries. So far, we have

had 15 Finalist nominations over the past 12 months - and three

wins. We currently have our fingers crossed for Hair Expo!

We also had six finalists in the 2019 Colour Trophy, and the fact

that Ruby Smilie from our Lane Cove salon won the Australian

Rising Star award, and I received second place in the National

Award, was hugely rewarding.

5. What marketing support does L’Oréal Professionnel provide

that helps to drive clients into your salon?

Whilst we work with Jo Coles at Lily Blue Communications for

all our trade and consumer marketing communication needs, Jo

works closely with the L’Oréal Pro marketing team to leverage

specific consumer campaigns across the Sloans platforms to

ensure all consumer touchpoints are integrated. As an example,

we have just launched the new INOA No-Damage social media

advertising initiative that they created, which has been very easy

and smooth to implement and complements our existing social

media advertising activity.

Sloans have also been able to successfully build a number

of authentic relationships with local brand ambassadors and

influencers which gives us greater reach and exposure.

6. What are some of the best opportunities you have been given

with L’Oréal Professionnel?

Too many to list! Personally, I love to travel, so being able to

combine my love of education with travel makes me feel incredibly

fortunate and I’m actually heading to India again very soon- a

place I absolutely love.

Developing regular activities such as directing the hair for the

Telstra Perth Fashion Festival is also a highlight as it allows us to

build on our work every year and involve the team.

The opportunity to also work on the international brand

campaign shoot with Jordan Hone was incredible and certainly a

career highlight, especially as I was also able to invite Idy Duong

from our Lane Cove salon to be part of it all too.

Anytime we are able to create a collaborative effort with as

many of our team as possible, it reinforces why our relationship

with L’Oréal Professionnel is so strong.

INSTYLE 83


Headpaint

ONE COLOUR

DUAL

PERFORMANCE

NEW

and

improved

New triple conditioning system

Hydrolysed Rice Proteins’

penetrates into the hair’s cortex

to replenish proteins

Wheat Germ Oil

is rich in Vitamin E to

moisturise the cuticle

Limnanthes Alba Seed Oil

creates a protective barrier on

the hair to prevent dehydration,

rejuvenate colour vibrancy, and

replenish shine and softness.

WATCH NOW

Contact your Sabre Corporation Business Development Manager or call 1300 764 437 to find out more

Fudgehair


100% grey coverage *

shade vibrancy for 30 washes *

*when using Damage Rewind Shampoo and Conditioner


86 INSTYLE


UNDEFINABLE

Meet Seb Man: a new class of

grooming for the next generation

man who knows no limits.

Photography by Milos Mlynarik, Hair

by Aiden Xydis, Styling by Danielle

Soglimbene, Makeup by Cat Smith,

Creative Production by Ida Almasi

Neuw top and jeans

INSTYLE 87


Zara shirt, pants and shoes,

model's own jewellery

88 INSTYLE


Zara knit, model's own jeans

INSTYLE 89


Zara knit

90 INSTYLE


INSTYLE 91


Zara knit, model's own white

tee, pants and jewellery

92 INSTYLE


INPROFILE

@aidenxydishair

@themensgroomingroom

@sebmanofficial

SEB MAN The Multi-Tasker

Hair Beard and Body Wash

AIDEN XYDIS

AN UNDEFINABLE MAN HIMSELF, SEB MAN

GLOBAL CREATIVE ARTIST AIDEN XYDIS GIVES US

THE RUN DOWN ON THE LATEST ADDITIONS TO

HIS BARBER SHOP STAPLES.

#UNDEFINABLE

SEB MAN The Hero

Reworkable Gel

Who is the SEB MAN?

He is pretty undefinable! He is ‘one of the guys’, a boy’s boy

who takes care of himself and is happy to show that. He is a

ready-for-action kind of guy; confident to try a new look and

doesn’t like to make too much fuss in doing so.

Where is the SEB MAN brand going?

Everywhere! Barbering has been a growing trend for some time

now and I feel like, similarly to the SEB MAN brand, it is still evolving.

Salons are adopting their own personalities; you might find one

that specialises in whiskey, coffee… or even art. There is always a

place for a brand like this, so where does it end up? Your guess is as

good as mine.

How would you describe

your own style?

I like a bit of everything.

I wouldn’t say I look or fit

into a certain category

(tattoo’s aside!) I have tried

a number of different looks.

Just a few weeks ago I

decided to cut my hair from

almost waist-length and

seconds later found myself

hacking into it myself. It

didn’t end well. Lesson

learned: always visit a salon

when wanting to change

your look.

Your top products in the range?

My favourites would have to be the beard oil - ‘The Groom’, for both hair

and beard. This gives awesome shine and definition without looking stiff.

Next would be the re-workable styling product ‘The Hero’, hitting

versatility on the head this is a gel and liquid wax combined which

gives a gloss finish and strong hold.

Lastly, the 3 in 1 hair, beard and body wash ‘The Multitasker’, is my (and I

predict will be to many other males) the winner. Every man should have

this in their shower, it does exactly what it says on the bottle!

What is it about SEB MAN that you relate to the most?

I am lucky enough to have had input in the brand from the

beginning. I have played a part in everything from packaging

to product development and education, so I feel like it is a

small part of me. I have hundreds of different clients sit in my

chair day in day out. It is an intimate space where often I

know nothing about that person, I make that space my own;

as does the SEB MAN.

BARBER ♥

INSTYLE 93


WATCH NOW


TREATMENT FEATURE

SKINCARE

SECRETS

GOLDWELL'S NEW KERASILK REVITALIZE

INNOVATIONS TAKE THE PRINCIPLES OF FACIALS,

SKINCARE ROUTINES AND BEAUTY AND APPLY

THEM TO THE HAIR AND SCALP, STARTING YOUR

CLIENT'S REJUVENATION PROCESS AT THE TOP.

As professionals we all

know that treating the

hair is a necessity, with

style, colour and cut all

unable to function if the

hair isn’t in proper health. It’s becoming

increasingly apparent that that treatment

needs to prioritise scalp care, with this

area becoming the base point from where

healthy hair can grow and flourish.

Innovations that tackle scalp issues are

extremely necessary, as the scalp ages

much faster than facial and bodily skin,

negatively influencing the condition of

hair and calling for as much attention as

we all pay to our faces in morning and

night skincare rituals. Enter Goldwell’s

Kerasilk Revitalize, a range that takes

the skincare components of exfoliation,

cleansing and treating to truly help

the scalp and transform your clients’

hair health.

The new products in the range are

anchored around ECTOIN®, one of

nature’s most powerful protectors to

shield the scalp from oxidative stress,

using this important technology to launch

into salons and change them irrevocably.

Oxidative stress is the main cause of ageing

in the scalp, caused by factors like UV rays,

pollution, chemical stress, and extreme

heat and cold. This can cause dehydration,

imbalance and weak hair, symptoms that

Kerasilk Revitalize aims to counter.

The range works by rejuvenating

the scalp through protection from

oxidative stress, combating the signs

and effects of ageing through ECTOIN®

and the innovative KERATRANSFORM

TECHNOLOGY (KT³). This complex

combines silk, Keratin, grapeseed and red

96 INSTYLE


TREATMENT FEATURE

algae, ensuring colour protection and structural

support, as well as reducing dandruff and oil in

the scalp. These ingredients builds to the range’s

new rejuvenating scalp care routine, inspired

by luxury skincare, with a mask, exfoliator and

cleanser as part of the ritual that begins in the

salon and can then be maintained at home.

The salon service is formulated as the luxury

facial for the scalp, which is comprised of an

Exfoliating Pre-Wash, Nourishing Shampoo and

Rebalancing Scalp Foundation, all as specially

applied by a professional hairdresser. From

there clients can choose from the Nourishing

or Detoxifying serums, before finishing with a

luxury massage. If this routine sounds familiar,

that’s because it truly mimics a session at the

beautician in its care, concern and formula to

cater to scalp skin.

This in-salon session is complemented by using

the service products at home, as sold on the retail

shelf. The tools are comprised of Jojoba derived

exfoliants, activating micro foam moisturisers

and other high-grade ingredients to nourish,

detoxify, protect, hydrate and rebalance the

scalp, for total health and longevity.

Consumers spend a lot of time and money

on the health of their facial skin, with rituals

and routines in the beauty salon and at

home to ensure optimal care. Now, these

innovations, rightly, exists for scalp health too.

Goldwell’s Kerasilk Revitalize offers the luxury,

nourishment and health benefits of skincare’s

accepted components, extending this to the hair

and scalp with top-tier technology from a brand

beloved for their focus on true care. Don’t let this

vital facet of haircare fall by the wayside.

For more information visit www.goldwell.com.au

REVITALIZE YOUR SCALP.

BEAUTIFY YOUR HAIR.

THE NEW KERASILK REVITALIZE – A REJUVENATING SCALP-CARE

ROUTINE INSPIRED BY LUXURY SKIN CARE.

WATCH NOW


Protect and repair

Keep hair nourished, hydrated and heat protected

with these standout treatment products.

98 INSTYLE

ALTER EGO Italy Arganikare Day Therapy Miracle Beautifying Mask - 1800 137 480

FUDGE PROFESSIONAL Treatment Time Machine Top Lock - 1300 764 437

JUUCE 1 Minute Treatment - 07 3850 6200

KMS Tame Frizz Smoothing Reconstructor - 1300 135 722

HAIR 2 BEAUTY Charcoal Treatment - 1300 2427 2625

PERFECT HAIR Charcoal Revitalising Treatment - 02 9264 1115

HAIR RITUEL BY SISLEY Protective Hair Fluid - 1300 780 800

ORIBE Power Drops Hydration & Anti-Pollution Booster - 1300 725 122

KEUNE Style Heat Protect Instant Blowout - 1800 628 699

REVLON PROFESSIONAL Uniq One All in One Coconut Hair Treatment - 1300 738 776

MOIYA Scents Candle in Lumiere - www.moiyascents.com.au


TREATMENT

ELEVEN AUSTRALIA Miracle Hair Treatment - 1800 104 204

SCHWARZKOPF PROFESSIONAL BC Bonacure Treatment for Coloured Hair - 02 9978 0666

JOICO Defy DamagePro Series 2 Bond Strengthening Color Treatment - 1300 764 437

DE LORENZO Et Equilibrium - 1800 800 347

DAVINES The Let it Go Circle Hair and Scalp Mask - 07 3850 6200

ANGEL PROFESSIONAL Color Protect Hydration Cream - 02 8781 0123

WELLA PROFESSIONALS INVIGO Color Brilliance Miracle BB Spray - 02 9888 7666

KÉRASTASE Blond Absolu Intense Fortifying Treatment - 1300 760 556

WHITE SANDS ER Fusion - 03 9781 5615

ELGON Link D Bond Keeper No3 - 1800 137 480

BHAVE Rescue - 1300 402 064

INSTYLE 99


TREATMENT

UNITE 7 Seconds Masque - 1300 386 583

MALIBU C MakeOver Hair & Scalp Treatment - 02 9666 3611

EVY PROFESSIONAL E-SMOOTH Restore Smoothing Conditioner - 03 9439 4841

TIGI Custom Create Heat Protection Spray - 02 8376 7477

MUK head muk 20 in 1 Miracle Treatment - 1300 768 264

ABYSSIAN HAIRCARE Anti Pollution Protein Treatment - 1800 700 510

AVEDA Heat Relief Thermal Protector & Conditioning Mist - 1800 061 326

18 IN 1 Bamboo Charcoal Willow Herb Kakadu Plum Treatment Mask - 1300 789 913

KEVIN.MURPHY Heated Defense - 1800 104 204

FANOLO Smooth Care Smoothing Protecting Serum - 1300 326 652

PUREOLOGY Superfood Strength Cure Treatment - 1300 651 991

REDKEN Extreme Cat - 1300 651 991

100 INSTYLE


HAIRDREAMS

MICROLINE

MUST-HAVE

THE MICROLINES SYSTEM BY HAIRDREAMS

IS CELEBRATING 25 YEARS OF THE

REVOLUTIONARY TECHNOLOGY. THE SYSTEM

HAS BEEN REVAMPED AND REVOLUTIONISED

WITH MODERN TECHNOLOGY FOR AN

INNOVATIVE PRODUCT THAT OFFERS A

TRUE ANSWER TO THOSE SUFFERING FROM

HAIR LOSS.

The Hairdreams MicroLines system offers a myriad of practical

advantages, resembling a naturally grown hair look as closely

as possible and making swimming, exercise and other daily

realities easy. It also allows for tailored care and a range of looks,

as well as being safe and easy for hairdressers to use. This provides

a modern alternative to wigs and extensions, greatly improving the

confidence and mental health of those with thin or receding hair,

particularly women.

“I’ve been involved with wigs for quite awhile, I’ve been

hairdressing for 43 years and had a hairdressing salon for 7 years,

we do a lot of work with people with cancer and hair loss, so I’ve

been over to New Zealand and trained in

wigs and I’ve been looking for something

else because I knew there had to be

another answer to people’s problems who

had ceding her,” said Sharyn Blake of Vivid

Hair. “I did some research and found out

that there was something magnificent

called MicroLines, which would be the

answer to a lot of women’s prayers. With

MicroLines you can attach it to hair and

they can treat it like normal, they can

go swimming and go to the gym and do

what they want, they’re not gluing it on,

it’s connected like a hair extension and it

doesn’t damage anything.”

The technology benefits from a range

of factors, including top quality hair, with

100 per cent real hair used, and a healthy,

silky, natural texture to the hair. The hair

also utilises a patented attachment

system with the Hairdreams Bondingring

as an ergonomic attachment for secure

and lasting integration. Aditionally, the

technology offers a temporary attachment

with clips, and both systems allow a gentle

and stress-free process.

“It’s a unique system and it’s the best quality hair in the world, its

hand made and we can get custom made hair as well so there is a

solution for 99 per cent of women’s problems with hair loss and hair

thinning and we can come up with a solution for it,” Sharyn added.

The MicroLines product is built by experts with handmade

craftsmanship over a period of several weeks, uniquely and

exclusive at the Hairdreams manufacturing facility for next-level

quality hair. The result is 10 different basic options, as well as 400

additional options ensuring there is a solution for every client. The

WATCH NOW

3D technology also solves more complex

client concerns, like specific bald spots.

MicroLines is long-lasting and durable,

and can be worn for up to two years, as

well through several uses.

“The main thing I love about Hairdreams

is that the quality of the hair is premium,

and the system and the way the hair

is applied.” said Hairdreams educator

Jaclyn Douglas. “I really enjoy these salons

being able to learn our technique and put

it into their salons with our education.”

Over 25 years Hairdreams has perfected

the technology, with the confidence, ease

and longevity attributed to the client and

their needs front of mind. The Hairdreams

education program supports this

technology with the necessary training

to offer salons that point of difference in

service, and the MicroLines Generation

2018 edition builds on their knowledge

and experience for more comfort,

smoother hair, an easier attachment process, more variety and a

particularly natural look.

Hairdreams’ MicroLines hair extension system is on the forefront

of hair thickening systems globally, imbuing women and men with

confidence and real solutions when they face hair loss or thinning.

The technology is constantly innovating itself, diversifying its

portfolio and changing the hair loss game, and it’s time for Aussie

salons to join the fray.

For more information visit www.hairdreams.com/en-au

INSTYLE 101


TREATMENT

102 INSTYLE

PRAVANA The Perfect Blonde Purple Toning Masque - 1300 386 583

NAK HAIR Australia Ultimate Treatment - 07 3899 9133

GOLDWELL Kerasilk Revitalize Nourishing Serum - 1300 135 722

TRICHOVEDIC Luxury Moisture Surge - 02 9489 7776

INEBRYA Black Pepper Iron Mask - 1300 789 913

OLAPLEX Hair Perfector No3 - 1300 437 436

NATURAL LOOK Intensive Damaged Hair Therapy Concentrated Treatment - 1800 805 276

KHAIR Pep Transforme Leave In Serum - 03 9583 1575

KERATIN COMPLEX Picture Perfect Hair Bond Sealing Masque - 02 9666 3611

HAIR NRG Frizz Endz Keratin Masque - 1300 959 014

TERAX ITALIA Crema+Keratin - 1800 137 480


NEW!

COOL COLLECTION

Ash • Pearl Blonde • High Lift

Delivering Cool Bases designed to achieve maximum coverage, great

tones, intensity and beautiful soft blondes. From Ash Naturals to

Intense Ash Bases - great for men’s blending - Cool Arctic Blonde

to soft Island Violet Blonde. A range that will cool and neutralise

warmth, also achieve maximum lift and stunning reflects.

WATCH NOW

Discover more AT

LUMINART.COM.AU


MEET THE

STREETERS

Created by the minds of hairdressers for real

women, Redken’s Color Gels Lacquers are

brought to life by the Oscar Oscar team.

Photography by Emily Abay,

Hair colour by Nathan

Armagnacq and style by Jacky

Chan for Oscar Oscar, Styling

by Ella Murphy, Makeup

by Jeannie Cho, Creative

Production by Ida Almasi

Sandro top, Acne coat from Incu,

Adidas bike pants, Ader Error

pants and Lanyard + Carabiner

belt bag all from Sub Type, Prada

Sunglasses from Sunglasses Hut

104 INSTYLE


INSTYLE 105


Maje top, Baserange pants,

Chris Ran Lin coat and

bomber, Vogue sunglasses

from Sunglasses Hut, M+RC

Belt Bag from Sub Type

Hair by Redken Color Gels

Lacquers: Redken Flash Lift to

create dimension. Color Gels

Lacquer 7RO & 6RO. Color

Gels Lacquer 7CC. Color Gels

Lacquer Clear.

106 INSTYLE


Amxander jacket worn as top,

Camilla and Marc hoodie, Camilla

and Marc Blazer (left), Chris Ris Ran

Lin blazer (right) and suit pant

Hair by Redken Color Gels Lacquers:

Gels Lacquer 5GB. Color Gels

Lacquer 4NW & 4NG.


108 INSTYLE

Camilla and Marc top (layered),

Maje jacket, Chris Ran Lin vest

and bag, Adidas pants from

Sub Type, Sandro belt


Amxander jacket (base

layer), Ader Error jacket

from Sub Type (outer layer)


Ellery top from The New Trend, Nagnata

crop top and bike pants from Incu,

Fiorucci x Adidas Shorts and Belt bag

from Sub Type, belts are stylist’s own

110 INSTYLE

Hair by Redken Color Gels Lacquers:

Color Gels Lacquer Clear

Color Gels Lacquer 6NA.


INPROFILE

JACKY CHAN

NATHAN ARMAGNACQ

THE TEAM BEHIND ONE OF AUSTRALIA’S MOST ICONIC SALON GROUPS,

JACKY CHAN AND NATHAN ARMAGNACQ SHARE THEIR INSIGHTS IN TRENDS

THE OSCAR OSCAR TEAM IS SEEING COME THROUGH THEIR TWELVE SALONS.

How is Redken’s new Color

Gels Lacquers influencing your

colour work?

All of our Color Gels clients are walking

out the door with incredible shine.

The colours are great for level low

lightening, offers brilliant multi-faceted

bright shades that are very easy

to apply.

How has Oscar Oscar stayed on top

of being a leading colour salon?

Our intention has always been to inspire

our clients and the industry by keeping

up to date with the latest colour

innovations and trends. This is why we

were the first to market with Redken

Color Gels Lacquers. We saw the

opportunity to bring a leading colour

product to our salons that allowed us

design creative colour without the fear

of damage.

What’s coming up this year for the

Oscar Oscar team?

2019 is the year of expansion for Oscar Oscar! We

have 3 new stores opening in Melbourne and Brisbane

within the next 8 weeks. With sights set on more salon

openings by the end of the year the team are more

motivated than ever and we look forward to what’s

ahead for our salons this year.

What are some new techniques

you are able to introduce with

Redken Color Gels Lacquers?

Color Gels Lacquers and Shades

EQ are the perfect colour combo to

create the growing lived-in colour

trend, but since the introduction of

Color Gels into the salon, we have

naturally started adding more multitonal

work to our clients’ colours.

This has allowed more creativity

and freedom of expression for the

client and us as colourists.

What colour trends are you

seeing walking through the

salon this year?

We’re now seeing a shift from

traditional balayage towards face

framing colour. We are also seeing

more clients who are now asking

for vibrant and vivid colours!

EMPIRE ♥

INSTYLE 111


INFEATURE

ALLURING

ALLURE HAIR AND BEAUTY SALON, WITH TWO LOCATIONS

IN SOUTH AUSTRALIA, HAS CARVED AN IMPORTANT NICHE

OF GLOSSY BLONDES WITH REAL, LASTING AND TOUCHABLE

COLOUR THAT FORGO THE FILTER. BEHIND THE LENS,

CONSTANT EDUCATION AND CRUCIAL TOOLS FROM LAKMÉ

KEEP THEIR COLOUR WORK INSTANTLY COVETABLE.

With a salon demographic

largely based around

millennials in two salons

in Morphett Vale and

Seaford Meadows, and

a beachy locale for the latter, salon owner

Alisha Heron knows her bread and butter

is in stand out blondes, and it’s no surprise

this particular colour work accounts for a

major service in the salons. Heading to the

Allure Hair and Beauty Instagram feed, the

salons share these blondes to thousands

of followers, capturing in one image an

impressive commitment to education,

service and evolution, as well as their

significant relationship with Lakmé colour.

“I’ve worked with girls who used to work

with Lakmé and said it was really amazing

and they loved it, so I went to some hair

nights where they showed us the product

and I played around with it,” Alisha said

of her brand origin story. “The integrity of

the gloss range is beautiful, it lasts really

well, it is a really high quality range that

fades out beautifully and doesn’t need to be

freshened up.”

Alisha counts these glosses as a personal

hero product, touting the included jojoba

oil ingredient as necessary in creating that

trademark #lakmeshine, but her love of

the product extends to the range at large.

Her favourite formulas prove extremely

versatile in catering to a range of client

colour desires.

“One of my favourite formulas would be

7/61, because it’s a mixture of depth and

lightness, it creates that equal medium of

beautiful colour without being one or the

other,” she said. “I also love 9/13 and 10/20,

that’s that beautiful clean colour. Another

favourite is 10/40, that’s a strawberry

blonde colour that has that punch to it

and looks amazing on the right blonde.

Our clients love the shine and reflex in the

colours, even something as simple as 5/06

has so much guts to it, it gives someone a lot

of punch to their hair.”

The salon prides itself on its internal

commitment to education, and the way

it is constantly pushing itself to keep up

to date with trends, industry happenings

and social media crazes to offer everything

and anything to their clients. Mixed with a

unique and dynamic salon culture and DNA

and that all-important quality of service

with premium results, and their loyal client

base and winning formula is plain to see.

“Our customer service sets us apart,”

Alisha confirmed. “We create an

environment that’s really fun and bubbly,

and we deliver high quality work. We have

quite an extensive education calendar for

the year, we always try to evolve and keep

up with popular things within the industry.

That’s definitely a very strong point, we’re

always up with the latest trends; we’re able


67%

OF PARTICIPANTS

IN A CLINICALLY

SUPERVISED TRIAL

EXPERIENCED A

POSITIVE RESULT

@allure_hair_beauty

INNOVATION

PATENT

to offer that to our client base. There’s no

trend that we would be confused as to

how to go down that path, we’re always

able to offer the latest in the industry to

our clients.”

One of those major colour trends at the

moment is a wearable and skilled look

titled ‘face framing’. The dimensional

aesthetic can only be achieved with

the talent of the colourist and top-tier

technology, another ideal challenge that

Allure Hair and Beauty and Lakmé can

tackle together with aplomb. Beyond

these trends, the diversity of Lakmé

means Allure Hair and Beauty has

mastered all relevant hues, from their

trademark blondes and beyond.

“’Face framing’ has become very

common, creating a little more lightness

around the front with depth at the back,”

Alisha confirmed. “Additionally, Lakmé

has the most beautiful brunettes in their

range, they have so much shine, depth

and reflex.”

It’s not just the multi-dimensional

hues that make for this perfect

partnership, it’s also the pairing of two

likeminded businesses that ensures a

recipe for success, as Allure Hair and Beauty

has found with Lakmé distributor Haircare

Australia. The innovative family-style

company matches Allure Hair and Beauty in

their focus on education, professionalism and

true, important relationships.

“I’ve been with Haircare Australia for a

few years now, it’s very important for me to

connect with brands that have a passion and

want to see your business succeed, that’s

the really cool things about being a part of

Haircare Australia,” Alisha said. “They have

excellent education like the Lakmé academy

that we send two of our girls to every year

and every time we send them to there we

see such a great improvement regarding

education. Haircare Australia is a really great

company to be a part of.”

Thriving with trending, clickable and

always evolving colour work, with the

support of great tools, resources, brands

and a stellar mindset behind them, Allure

Hair and Beauty is a jewel of South Australia.

Here’s to strong mindsets and Aussie

businesses helping each other succeed.

Discover the world of colour possibilities

@lakmecolour @haircareaust. For more

information visit www.haircareaust.com

FSP

[Follicle Stimulation Program]

THE PROVEN

TREATMENT FOR

THINNING HAIR

IN MEN & WOMEN

*Result of 2014 medically supervised trial at the

Knudsen Hair Transplantation Clinic Sydney

02 9489 7776

sales@trichovedic.com.au

trichovedic.com.au

trichovedic @trichovedic

INSTYLE 113

VISIT US HAIR EXPO STAND F119


INFEATURE

THE

LOYAL

BREW

CREATING LOYALTY IN THE SALON IS OFTEN

JUST AS MUCH ABOUT THE LITTLE THINGS AS

IT IS THE BIG THINGS. WE ALWAYS REMEMBER

THE SMALL DETAILS THAT MAKE UP A

GREAT SERVICE.

Details like bad customer care or an average cup of

coffee often leave the overall service falling short.

We show you how a Jura coffee machine eliminates

this every single time.

Consistency is the holy-grail when it comes to

the cup in front of the client, it’s very important to maintain a

standard in-line with the salon services you offer. If you offer

premium services you can’t afford to slip on the smaller things.

Jura’s new We8 machine is the ultimate fully automated machine

ideal for a commercial environment. There’s no unnecessary

wasted or plastic pods – it grinds the beans in one simple process.

With Jura you can personalise each client’s coffee order with just

one button – not only smart but also the environmentally friendly

solution when it comes to coffee in-salon where waste is already at

an all-time high.

“Our machines are a great solution for the salon or clinic

environment, they not only look professional and premium but

produce coffee that you’ll always be proud to serve, no matter

who presses the button,” Jura Australia General Manager,

George Liakatos.

Perfect for salon positioning is the WE8 machine – capable of

30 plus cups a day with minimal fuss. Equipped with a 3 litre

water tank, a bean container for 50 grams of coffee beans and a

grounds container capable of holding 25 portions busy Saturdays

never looked so good. The one touch functioning with TFT display

screen creates trend specialties like the late macchiato, flat

white or cappuccino all within an easy press even for the most

inexperienced user.

For those wanting to go up another notch the X8 is the mother

of all machines with an 80 cup per day capacity it prepares a full

range of specialty coffees with milk and milk foam as well as

black coffees and classic pot coffee. For tea lovers it also prepares

hot water at different temperature levels. A solid fully height

adjustable spout can create a specialty coffee or even two coffees

simultaneously.

Jura WE8

KEY FEATURES:

It's clear that the Jura way provides plenty of advantages, from the

use of beans over pods to an innovative app that allows for users

to create a coffee profile for each of their clients that tallies their

preferred ground, amount of milk and type of coffee, for ultimate

personalisation. The salon can then simply press each client's

profile for a totally tailored and luxe coffee order. Businesses can

also save money by calculating the perfect product for their needs

at www.bestcoffeemachineforoffice.com.au/calculators, putting

the business front of mind. Also important for efficiency is that the

machine is easy to clean and, aside from the milk container, all in

one unit.

ABOUT JURA:

The Swiss company was founded in 1931 by Leo Henzirohs, and has

evolved by constantly innovating and favouring sustainability. The

brand is an international juggernaut, with global and local models

operating in about 50 countries, redefining the very nature of

coffee, tailored service and luxe business offersings all at once.

Inject that Jura luxe brew into your salon today.

For more information visit www.au.jura.com

114 INSTYLE


INCOLLECTION

IN THE

NUDE

A NEW NEUTRAL-TONED

GROUP OF IMAGES FROM Z.ONE

CONCEPT, USING MILK_SHAKE,

PRESENT THE NEXT MUST-SEE

LOOK BOOK OF THE SEASON.

The collection is made to showcase

colour that defines shapes from the ideal

basis of nude tones, with an elegant,

classy and neutral overall aesthetic. The

monochromatic hues have an iridescent

nature, with glamorous accents and a

timeless sophistication. Allow them to

inspire you.

CREDITS:

Creative Direction Hair Team:

Andrea Brasola, Paolo Venzo,

z.one concept Education Team

Hair Stylist Team:

Diego Avellini, Carmine Spartano

Hair Colourist Team: Xandra

Pardo, Hugo Ferreira

Session Hairstylist: Nicholas James

Photographer: Kamil Strudzi Nski

Art Direction: Maja Wiszniewska

Fashion Stylist: Riccardo Linarello

Makeup Artist: Mary Cesardi

INSTYLE 115


THE EDIT

Craig Smith

AUSTRALIAN HAIR FASHION AWARDS 2019

AUSTRALIAN HAIRDRESSER OF THE YEAR

WINNER, FRUITION OWNER AND DIRECTOR

How would you describe your style aesthetic?

“It’s pretty hard to pin down to be honest and it’s a bit of a melding of

elements of street style, Japanese culture and minimalism.”

Tell us about design influences at Fruition?

“The beauty of Fruition and our team is that we are truly and

unashamedly eclectic. Everyone embraces their own style and the work

that inspires them most, but the thing that will always unite us is design

driven by impeccable skill sets and some great taste. When you have a

group that has harnessed technical ability alongside that elusive thing

you can’t teach, that’s where we like to sit at Fruition.”

Where is your ultimate holiday destination?

“I’m pretty sure it is impossible for me to tire of Japan and it will forever

be the ultimate, but perhaps it’s time to try somewhere I’ve never

been before.”

Pick your poison...

“Wine and Negroni. Preferably not in the same glass.”

What hair product/tool are you loving?

“My Dyson and the entire KEVIN.MURPHY styling range. There are some

seriously good gems in that line-up and the Fruition team and I have

been loving them.”

What piece of clothing or accessory can you not live without?

“Easy. My famed Vans collection.”

Your top travelling tips?

“I find that we all get to travel far less than we would like these days

and it’s always the things that we don’t do that we regret most. So, my

advice is to make the most of your time away, have that adventure or

experience, create those memories and don’t worry so much about the

expense as you might not be back for a while.”

Dream car?

“Cars are my THING! I have a 57 CHEV and a 65 Cadillac, but I always

think there’s room for a few more American classics.”

How do you let loose after a long week?

“The simple things- going for a long drive, hanging with friends and family,

eating and drinking, then doing it all again.”

116 INSTYLE

What music is currently inspiring you?

“Music makes my day, every day. I would expect a Xmas card from Apple

this year thus was my contribution to their coffers! The Brian Jonestown

Massacre is on high rotation, Connecticut rapper Apathy is in my ears a

lot, as is Amen Dunes.”


WATCH NOW


THE EDIT

Katy Reeve

AUSTRALIAN HAIR FASHION AWARDS NSW

HAIRDRESSER OF THE YEAR AND THE

NATIONAL CREATIVE DIRECTOR OF TONI&GUY

How would you describe your style aesthetic?

“My style aesthetic is gritty, beautiful and honest. My latest

collection, Portobello 1955, for which I was award AHFA NSW

Hairdresser of the Year was a story of the Teddy Girls of the 50s. I

love researching past hair genres and making them current.”

Tell us about design influences on Toni&Guy salons?

“As a global company we definitely draw on our heritage from

London, but it’s important to adapt this to the Australian market. This

year’s focus in on our social media channels. We want to show that

all TONI&GUY salons have their own personalities and aesthetic

that’s relevant to their local area and client base.”

Where is your ultimate holiday destination?

“I spent nearly four months living in Thailand when I was a

backpacker at Railey Beach has some of the best rock climbing

in the world. I could live there, eating, rock climbing and charging

extortionate amounts of money for braids!”

Pick your poison...

“Chips (crisps to the Poms reading) I love them! When I go back

to the UK it’s the first thing I do, get some chips and a Marks &

Spencers sandwich. Yum!”

What hair product/tool are you loving?

“I absolutely love label.m hair products. I’m totally crushing on the

Wax Spray at the moment, I find it versatile and it gives that grungy

feel. I’m also loving my ghd wand.”

What piece of clothing or accessory can you not live without?

“Earrings – I think I’m a bit of a chav deep down, I love a hoop.”

Your top travelling tips?

“I know it’s boring but little or no booze on the plane and also when

you arrive at your destination overseas DO NOT have a nap, get

straight into your new time zone. I never have jet lag.”

Dream car?

“Since I was little, a BMW soft top, I’ve always thought I would have

‘made it’ when I’ve got one. I don’t have one by the way!”

How do you let loose after a long week?

“At home with the kids, I have two boys and I love my home, it’s

my haven. I also love being a soccer mum or riding bikes around

Narrabeen lake followed by coffee and a doughnut .”

118 INSTYLE

What music is currently inspiring you?

“A Seat at the Table by Solange, she’s super cool and I love her

tone , it soothes me when I’m stressed.”


Discover a world of colour you never

knew was available with

milk_shake creative permanent colour

Introducing the new

COLLECTION

For stockist information, contact your state distributor;

WATCH NOW

QLD + NSW: Conceptual Brands _ 1300 110 032 / SA + NT: Hair Beauty CO-OP _ 1800 635 545

VIC: K.Two & Co _ 0409 596 771 / WA: Ultimate Salon Supplies (08) 9204 2200 / TAS: AJHS 0409 014 070


INHAIR

THE LATEST SALON ARRIVALS

MR MUK Thickening & Texturising Shampoo - 1300 768 264

PERFECT HAIR Charcoal Revitalising Shampoo - 02 9264 1115

HAIR 2 BEAUTY Charcoal Shampoo - 1300 2427 2625

BHAVE Intense Toning Masque Slate - 1300 402 064

L’ORÉAL PROFESSIONNEL Techni Art Trans

Former Texture - 1300 651 991

ALFAPARF MILANO Blend of Many Energizing

Low Shampoo - 03 9336 2088

REDKEN All Soft Mega Shampoo - 1300 651 991

TRICHOVEDIC Luxury Argan Oil Treatment - 02 9489 7776

HERO HAIR Growth Serum - sales@cangro.com.au

ANTI Shine Spray and Everything Shampoo - 0466 966 656

ALTER EGO ITALY Urban Proof Scented Mist - 1800 137 480

2 REASONS Argan Oil Serum - 02 9666 3611

INFUSE MY COLOUR Cobalt Wash - info@my-haircare.com

ALFAPARF MILANO Blend of Many

Extra Strong Gel - 03 9336 2088

120 INSTYLE


INHAIR

NOUVELLE Color Glow True Platinum Blonde - 03 9357 5560

TRICHOVEDIC Hair + Scalp Anti Dandruff Shampoo - 02 9489 7776

DE LORENZO Nova Fusion Colour Care

Shampoo Rosewood - 1800 800 347

GOLDWELL Kerasilk Revitalize

Rebalancing Scalp Foundation - 1300 135 722

ELGON Afffixx 37 Prep It - 02 9673 5733

L’ORÉAL PROFESSIONNEL Techni Art Pure Ring

Light Shine Top Coat - 1300 651 991

ELEVEN AUSTRALIA Detangle My Hair

Leave In Spray - 1800 104 204

KMS Moist Repair Anti Breakage Spray - 1300 135 722

TIGI Copyright Custom Complete Maximum

Hold Hairspray - 02 8376 7477

NAK HAIR AUSTRALIA Volume Shampoo - 07 3899 9133

SILKY Technobasic Zero Iron Mousse - 03 9357 5560

CHRISTOPHE ROBIN Purifyng Shampoo with Jujube

Bark Extract - sales@mcmimports.com.au

REDKEN Brews NYC Grooming After Shave Balm - 1300 651 991

JOICO Blonde Life Brilliant Glow Brightening Oil - 1300 764 437

CHRISTOPHE ROBIN Cleansing Purifying Scrub

with Sea Salt - sales@mcmimports.com.au

INSTYLE 121


INHAIR

SILKY Technobasic Zero Crystal Serum - 03 9357 5560

GOLDWELL Creative Texture Dry Boost 2 - 1300 135 722

INEBRYA KARYN Deep Shine Shampoo - 1300 789 913

KEVIN.MURPHY Session Spray Flex - 1800 104 204

SCHWARZKOPF PROFESSIONAL BC Bonacure Color Freeze

Micellar Shampoo - 02 9978 0666

REVLON PROFESSIONAL Eksperience Color Protection Hair

Cleanser - 1300 738 776

JOICO Defy Damage Protective Conditioner - 1300 764 437

DE LORENZO Defence Extinguish Thermal Spray

with Argan Oil - 1800 800 347

INFUSE MY COLOUR Gold Wash - info@my-haircare.com

ABYSSIAN Abyssian Oil Hair Mask and Shampoo - 1800 700 510

ANGEL PROFESSIONAL Color Protect Hair Mask - 02 8781 0123

REDKEN Dfrizz Dismiss Oil In Serum - 1300 651 991

WELLA PROFESSIONALS Invigo Blonde Recharge Cool Color

Refreshing Conditioner - 1300 885 002

NAK HAIR AUSTRALIA Sea Salt Mist - 07 3899 9133

122 INSTYLE


Kelly,

can you

handle this?

Michelle,

can you

handle this?

Beyoncé,

can you

handle this?

I don’t think you can handle this... *

- Destiny’s Child, Bootylicious

* Excellent Edges do not have any association with Beyoncé, Destiny's Child or any other Bootylicious mega star.

We're just here for the Becky's with the good hair...and are happy knowing you now have this song stuck in your head. Love you Bey!

STAND

H111

Beat us at Rock, Paper, Scissors

to receive 10% off your scissor purchase

at Hair Expo, 8 - 10 June 2019.

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INHAIR

FANOLA No Yellow Shampoo - 1300 789 913

ALTERNA Caviar Anti-Aging Perfect Texture Spray - 02 9978 0666

FAVE4 Beyond Big Shampoo - 02 9666 3611

SCHWARZKOPF PROFESSIONAL BC Bonacure Hyaluronic Moisture

Kick Conditioner - 02 9978 0666

PUREOLOGY Strength Cure Best Blonde - 1300 651 991

REVLON PROFESSIONAL Eksperience Hydro Nutritive No Split

Ends Shine Serum - 1300 738 776

REF STOCKHOM SWEDEN Intense

Hydrate Conditioner - 03 9553 2142

AVEDA Rinseless Refresh Micellar

Hair & Scalp Refresher - 1800 061 326

TIGI Copyright Custom Complete Moisture Shampoo - 02 8376 7477

ANGEL PROFESSIONAL Dual Repair Shampoo - 02 8781 0123w

NATURAL LOOK Purify Hair & Scalp Conditioner - 08 8300 1999

GOLDWELL Curly Twist Surf Oil 2 and Ultra Volume Dust Up 2

1300 135 722

KÉRASTASE Blond Absolu Anti-Brass Purple Shampoo and Anti-

Brass Blonde Perfecting Purple Masque - 1300 760 556

124 INSTYLE


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Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia

Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia


NAK NEWS

NAK IS A BRAND THAT HAS A LOT TO TALK ABOUT IN 2019, WITH A NEW DIGITAL PRESENCE,

RELAUNCHED PRODUCTS, FORMULAS AND PACKAGING AND A REBRANDING OF SORTS. AFTER 15

YEARS, NAK IS A WHOLE NEW ENTITY READY TO BE DISCOVERED.

Welcome the new NAK, its 2019 iteration based

on their commitment to the salon industry,

love of the environment and promise to always

innovate. With the dynamic NAK rebranding

in the news, we had a chat with Phoebe Perry,

the brand’s Digital and PR Executive, Director of Education Robert

Kovacs and Training and Technical Consultant Karen Cash about

the brand’s core values and history, their myriad of activities now

and what’s to come.

INSTYLE: Tell us about the beginnings of NAK.

KC: We started NAK fifteen years ago - what an adventure! It was

time to create the brand we had been dreaming of, an Australian

made brand that was salon exclusive. We wanted to create a

brand that could truly help salons be successful.

Salon life is the guiding rhythm and pulse of our brand and

it is our talented team that make it all happen. We absolutely

love what we do. No matter the task we are up for the challenge,

focused on being the best we can be for our salons and the

industry. Partnering with salons into the future is our goal.

Working with them and the stylists to help them achieve success

and reach their own creative goals is our purpose, that’s what

excites us.

INSTYLE: What is new for the brand online?

PP: So much! We’ve recently gone through a complete brand

transformation for our NAK Signature range and with that

launched a brand new website! The website features a fun,

clean, modern aesthetic that really reflects our brand message

– ‘beautiful hair for everyone’. It’s easy to navigate with loads of

content to get lost in. Discover the ingredients that make up our

new Vegan Complex, find a nearby stockist or book in for one

of our education classes. Check out our dedicated hub for NAK

branded video content including product teasers, how to’s, new

product launches, styling and education.

We’ve also launched a NAK Hair Profile Quiz; a quick and easy

quiz that will help recommend the best NAK products suited to

your hair needs.

INSTYLE: Tell us about the relaunch and rebranding of NAK –

what has changed and why was now the time to do it?

KC: Signature is our much loved and original retail range, created

some fifteen years ago by Carmen and Tony Rigney. However,

being a creative team of beauty aficionados, we are always

dreaming of what’s next. Fifteen years is long time – the market

has changed, packaging has changed and it was time to think

about Signature in a brand new way.

So we set about transforming Signature to meet

the changing needs of today’s consumer, looking for a closer to

nature experience.

We keep a close eye on market trends and each day we receive

calls for vegan products. This helped us to make the decision

to switch from ocean inspired to naturally vegan.

So much has changed, including a lot of details in

the packaging. It’s been a much needed transformation.

The ingredient formulations have been enhanced and enriched

with ethical sourced, fair trade vegan ingredients. Quite simply

we have taken the ocean out and put the earth in.

126 INSTYLE


INFEATURE

INSTYLE: Explain to us what the products now entail in terms of

formula and aesthetic?

KC: The concept for the aesthetic was to create a streamlined,

modern collection that you would love to showcase in your

bathroom, a style that could cut through the noise with a clear

brand message and elevated shelf presence.

The priority for Signature was to transform Signature products

with ethically sourced fair trade ingredients. Each product

contains our bespoke Naturally Vegan Complex of Coconut, Aloe,

Rice and Pear, accompanied by an abundance of ancient botanic

als and exquisite conditioning actives of baobab, quinoa, indigo,

elderflower and agave, resulting in effortless cleansing, care,

treatment and styling rituals.

INSTYLE: Tell us about vegan ethos? How is this incorporated

into the products and why was this important to you?

KC: We believe that the consumer is looking for a closer

to nature experience. They are seeking out plant based cosmetics

and brands that connect with their values. They look for products

that are as natural as can be.

For us creating a vegan collection gives us the opportunity

to provide that style of product - whilst allowing us to tread

more lightly as a company, and take positive steps in caring for

the environment. If we can create beautiful haircare without

animal based ingredients, then why not do so?

INSTYLE: What is happening with NAK in terms of events

and education?

RK: We’re excited by the introduction of bespoke education,

inspirational classes, practical hands-on workshops and layers of

new styling and colouring formats. We invite you to continue your

journey of creative learning and join us for a face-to-face seminar

or online education webinar.

We have just launched the second series for NAK Online

Education. The Sessions share all there is to know about the NAK

product portfolio, including the fundamentals of colouring,

science of hair and skin, advanced colour theory, social media,

colour correction, visual merchandising and the Keratin

Smoothing range. Join us online to become a NAK Colour Artist or

Specialist Artist!

The latest trend in creative colouring, NAK Metallics,

illuminates your blonde canvas with precious metal, colour

brilliance, and shimmering metallic shades, creating bold and

brilliant pops of colour, infusing opalescent tones of pink, ash and

aubergine. NAK Metallics is supported by three quick and easy

precious metal foiling techniques.

Our brand new NAK Clay Balayage seminars have opened

nationally with sell-out workshops. At these hands-on classes,

discover three simple paint-on techniques that are effortlessly

adaptable to your salon and client. Delivered in a quick and

easy to understand format, learn correct brush placement,

blending and regrowth techniques to ensure beautiful balayage

colouring results.

For hairdressers interested in being a stylist to the stars, become

a NAKSTAR and join our style team; a chance to experience

session styling behind the scenes. Be involved with TV shows,

photoshoots, editorial styling, educational seminars and

industry fashion events. This opportunity will see you working

shoulder-to-shoulder with award-winning hair stylists and NAK

Hair Educators. 2019 is shaping up to be the best year of NAK

Education yet!

INSTYLE: What’s next for NAK Hair?

KC: It’s a bit like renovating a house, you start in one room and

you just keep going. There is always something new and exciting

happening at NAK HQ. Sharing the NAK Hair story with other

like-minded salon warriors across the globe is probably our

next journey as we prepare to launch NAK Hair into several

new countries.

I would say NAK is gathering speed and building momentum.

We are adapting, growing and evolving as a brand to be future

proof, but more importantly we are Australian made and owned,

and authentic as ever.

For more information visit www.nakhair.com.au

INSTYLE 127


WATCH NOW


WATCH NOW


INFEATURE

STYLE

STATS

DYSON HOSTED THEIR HAIR

SCIENCE 2.0 EVENT, ADDRESSING

THE SCIENCE BEHIND HAIR,

SCALP AND STYLING NEEDS

DURING WINTER.

Major electricals

conglomerate Dyson once

again paved the way in the

hair industry by educating

on the science behind

their tools, congregating hair legends and

important engineers such as trichologist

and educator, Simone Lee, Dyson Styling

Ambassador and Creative Director of

Wild Life Hair, Jayne Wild, Dyson Senior

Principal Scientist who leads Dyson Hair

Science Research, Rob Smith, and Dyson

Advanced Design Engineer, Robyn Coutts,

to educate in this field. The follow up event

to last year’s science focussed soiree centred

on the personal care category, particularly

as this pertains to upcoming winter, by

sharing significant information about the

brand’s innovative tools and the nature of

hair itself.

“At Dyson, we reinvent and disrupt

ourselves constantly. We transform

every category we enter with radical and

iconic reinventions that work, perform

and look very different. Our approach

to understanding the science of hair is

obsessive - we’re committed to studying

hair from root to tip, how it reacts to stress,

how to keep it looking healthy and how to

style it,” Robyn said.

“With the Dyson Supersonic hair dryer

and Dyson Airwrap styler, thanks to

intelligent heat control, gone are the days of

having to compromise on your hair health

by using extreme heat to style your hair.

Developing products to protect your hair

from extreme heat damage, while providing

you with the ability to create a superior

style, remains paramount to Dyson's

engineers and hair scientists.”

The stats in Dyson’s commitment to the

cause of great hair are evident, including

the fact that the brand has spent over

£75million on R&D to better understand the

science of hair from root to tip. They work

with passionate industry professionals to

132 INSTYLE

explore hair quality and styling habits,

working with over 424 stylists worldwide.

Many of these collaborators are in our

local industry, elevating their perspective

on how the Dyson tools can work for our

unique community, clients and climate.

The tool’s intelligent heat control has

made it beloved amongst stylists, with its

professional focus also ensuring it’s light in

the hand and engineered for balance. As the

brand continues to innovate, their Dyson

Airwrap styler is engineered to create

curls, waves and smooth blow-dry finishes

without extreme heat.

“People want more than ever to have

healthy looking hair. According to a study

conducted by The Georgia Institute Of

Technology, 52 per cent of selfies taken are

about appearance and another study by

Now Sourcing and Frames Direct reveals

an average millennial is expected to take

25,000 selfies during their lifetime,”

Simone said.

“I find hair and scalp dryness to be

a very common issue for people that I

consult for, especially during seasonal

changes,” she said. “The impact of extreme

heat can cause irreversible damage to

hair such as hair becoming very dry, dull

and brittle. Extreme heat can also create

scalp dehydration problems too. What I

love about the Dyson Supersonic hair

dryer is its sophisticated advanced air

and Intelligent heat control temperature

regulation technology. This feature helps

to maintain hair health during and

after styling.

"With Dyson, I find the evenly dispersed

air flow assists with providing consistent

styling results for my clients and makes it

easier to smooth hair cuticles, giving hair a

healthier, shinier appearance.”

The Airwrap styler also aids in the issue

of extreme heat damage by allowing for

drying and styling simultaneously, which

saves time and avoids unnecessary extreme

heat damage. This is important for hair

that is constantly fighting for quality in the

colder months.

“Hair is pretty robust, but during winter

the movement between the cold outdoors

and the heated inside, hair is constantly

trying to get back to equilibrium,” Rob said.

“Water from the air will be absorbing into

and desorbing out of hair as the humidity

changes and this can really affect style and

style retention.”

The science behind hair, hair innovation

and hair health and styling continues to

be paramount, as Dyson does the work to

explain what your clients need this season.

Stay on the right side of the stats with a

Dyson tool in hand.

For more information visit www.shop.

dyson.com.au/hair-care


INFEATURE

HAND ME THE

BRUSH

FUDGE PROFESSIONAL’S HEADPAINT

PROFESSIONAL COLOUR SYSTEM OFFERS DUAL

CAPABILITIES OF BRIGHTER COLOUR WITH A

CLEANER LIFT, OFFERING UNLIMITED COLOUR

POTENTIAL IN ONE TRULY INTEGRATED

PERMANENT AND DEMI-PERMANENT

PORTFOLIO. CHECK OUT WHAT’S NEW IN THIS

EVER-EXPANDING RANGE.

Headpaint, from the geniuses at Fudge Professional,

is the kind of colour technology that makes you

appreciate 21st centuries advances. In a diverse

range of colours, toners, developers and more, the

formulas allow for thousands of colour-correcting

micro-droplets to give up to 100 per cent grey coverage and

maintain shade integrity and vibrancy between salon visits for

up to 30 shampoos. The technology is built on the brand’s Triple

Conditioning Complex, with naturally derived ingredients that

amount to body, texture and shine in the hair.

The unique ingredients list is comprised of Hydrolysed Rice

Proteins, which are miniature molecules that replenish proteins

and build volume right into the hair’s cortex, as well as Wheat

Germ Oil for Vitamin E, extreme moisture and a soothing solution

to the scalp during colouring. Limnanthes Alba Seed Oil completes

the trilogy, creating a protective barrier on the hair to prevent

dehydration, rejuvenate the vibrancy of colour and replenish the

hair’s softness and shine.

From a colour wheel perspective, the expansive range has

the full sphere covered. Commercially, the range allows for

blondes in every permutation, with Purple Viola Tricolor Flower

for iridescent shine in bright blondes, champagnes, golds and

ash tones. The colour can also create varied rich reds, imbued

with antioxidant-rich Pomegranate Oil to neutralise proteindestroying

free radicals, for lower porosity and lessened colour

fade in the creation of coppers and radiant reds. Brunette lovers

can also find deep hues, with Sage Extract in these colours

stimulating hair growth and maintaining the richness of these

warm tones.

The Headpaint technology offers ever component to make

application more efficient, master every step in the colour service

and suit the professional hairdresser. The Headpaint Crème

Base features botanical conditioning extracts to nourish the

hair through development, with mallow enhancing moisture

and leading to an optimal colour deposit. The range’s Catalyst

Developer has a moisturising oil complex to further hydrate the

hair and aid in colour penetration, for an accurate colour lift,

deposit and balance. The Colour Pigments themselves are uniquely

blended to reflect the true tonal spectrum, with technology that

ensures shine, longevity and clarity.

In terms of Headpaint’s capacity for a brighter lift, new products

in their Ultra High Lift shades bring the range’s total to five hues

of Cool Champagne, Rose Gold, Pearl Violet, Ultra Light Ash

Blonde and Ultra Light Natural Blonde. The shades are enriched

with Vitamin E and PRISM-Plex Technology that lift up to five

levels and offer clear, crisp colour. The PRISM-Plex Technology

contains amino acids which form a flexible polymer that adheres

to the hair, filling cavities and protecting cuticles for smoother

colour, while Vitamin E ensures optimal condition.

Fudge Professional had added new Gel Toner shades to their

already long list of products in this area, with Pale Platinum,

Petal Rose and Natural Nude joining the fold. These toners offer

up to 85 per cent more shine, and are free from ammonia, PPD

and parabens for healthy colour. The tools are enriched with

calming Calendula flower extract to soothe the scalp after bleach

application, and are intermixable with the core Headpaint range

for total creativity and glossy hues.

In the ever-expanding Headpaint portfolio, the brand has also

added the all-new Clean Blonde Speed+, a pioneering Violet Luxe

Lightener that lifts up to seven levels with conditioning properties

as well. The product is formulated with Mineral Oil, Baobab Oil

and MEA instead of ammonia for a tingle-free, fume-free and

strengthening lift option. Speed+ adds to this brand’s lifting army,

which also consists of Speed, a powder lightener that offers quick

development and lifting, Speed 2, a crème lightener in a smooth

formula for on scalp lightening, and the gentle crème peroxide

range of Catalyst Crème Developers. This collection contains five

developer strengths that minimise damage, protect the scalp and

deliver definitive deposit and optimum lift.

Headpaint is a dynamic range that continues to expand, break

new colouring ground and inspire hairdressers to be creative with

the right technology that only elevates their skill set. Make sure

these rapidly increasing tools are in your colour arsenal.

For more information visit www.fudgeprofessional.com

INSTYLE 133


INFEATURE

WENDY’S

GOT A

GUN

THERE’S A LOT YOU DON’T KNOW ABOUT

WENDY GUNN. HAVING ACHIEVED A

SIGNIFICANT CAREER MILESTONE IN 2019

WINNING THE INTERNATIONAL L’ORÉAL

COLOUR TROPHY AWARD IN PARIS, THERE HAS

BEEN LOT OF MENTAL PREPARATION AND A

ROLLERCOASTER OF A JOURNEY THAT’S LEAD

WENDY TO MAKE AUSTRALIAN HAIRDRESSING

HISTORY, WRITES CAMERON PINE.

You might be wondering about this title, 'Wendy’s Got

a Gun', and its not just because her last name is Gunn.

It’s because metaphorically I don’t think anyone is

more mentally armed to conquer anytghing than

Wendy. Interviewing her again after knowing her

for 15 years – we met an INSTYLE round table in 2004 and I have

shared hotel rooms in LA, houses in her hometown of Brisbane

and everything in between - what I didn’t know was that among

her life of hairdressing and working Saturdays in salons in the 70s

and 80s she made a lot of coin selling chocolate moulds through

telesales. She even took home a whopping $48,000 in three

days at the Brisbane ECCA selling ‘Wendy’s bag of handmade

chocolates’. Turning over $100,000 a year in the 80s on a side

business is no small feat, but after really sitting down with

Wendy you’ll soon learn that winning an international award and

running a successful salon is no matter of luck.

Back at the time, Wendy was a guest of our round table line up

and one of the questions was asked that if you could do anything

to your salon or business what would it be? Wendy’s answer at the

time, as crazy as it sounded was, “I’d build a hydrotherapy pool

at the back of the salon for all of the staff to use to help us stay

healthy and create a salon retreat.” The funny thing is, she actually

did this some seven odd years later.

One thing you need to know about Wendy is that if she says she

is going to do it, she will. She writes it down areads these goals

daily – all part of the strong mental preparation she embarked on

before she won both L'Oréal Professionnel Colour Trophy Australia

and Global. This is testament to the fact that it’s just as much about

mental preparation and confidence as it is about technical skill.

Wendy has always had an inquisitive mind and an

entrepreneurial element to her mindset.

“Colour Trophy is about commercial work, it’s not about

impressing your peers, for me it’s about impressing your clients

and your future clients. The clients you’ve had for many years

are genuinely happy that you’ve achieved such an award and feel

really validated that they are coming to someone that has reached

that,” she said.

But despite this, for Wendy it’s so much more than personal

validation or a business advantage, it’s a reflection of who she is

as a person and how she’s lived her life – with true conviction and

no regrets.

Wendy grew up in Ballarat with her mum and dad at a time

in the 50s when her mum would go to the salon twice a week.

At a young age she wanted to be a nurse but her father didn’t

really approve of that, he thought it would make her too ‘hard’

as a person. Ironically Wendy’s journey on her own raising three

children after a relationship split meant she always has been, and

still is, as tough as nails, but with a massive soft spot for comedic

connection and creativity.

Wendy had one of those walking dolls as a kid and used to spray

the dolls hair pink. Fittingly, it was a soft pink colour blend that

won her the international award in 2019, showing the years of

mental and physical preparation.

“I believe that if you are not interested in growing as a person

you’re not interesting, so being passionate about my life day by

day is very important,” Wendy said.

“I always try to have something new to look forward to and I try

to plan the same for my clients. For me it’s about having the end

goal in sight and not to be just about reaching the top but to enjoy

the journey,” she said.

Wendy went and worked on cruise ships at 20 and has always

had an inquisition for something more. She sailed through New

134 INSTYLE


INFEATURE

Guinea and saw a job advertised so decided

to stay and work at a salon in Rabaul

– holding her down has always been a

challenge for those closest to her.

Wendy then went to Melbourne and

worked at a Malvern salon. It was where

she decided to stay with her then husband,

who was a lawyer, before she had a family

phase where she didn’t want to work

Saturdays and applied for a job at L'Oréal.

Wendy was then put on as a trainer to

introduce Kérastase Australia wide.

In those days it was difficult to work

for a company if you were pregnant so

while Wendy was having her children, she

opened a salon in Brighton in Melbourne

– ‘Hair Design by Wendy Clark’. However

only a few years later the salon burnt down

due to a fire at the pizza place next door, so

Wendy started doing hair at home. “I had

people queueing up down the street and, as

you can imagine, business was amazing in

those days without many of the overheads

we have now,” Wendy said.

Wendy then apprehensively moved

to Brisbane for her husband’s work

and still did salon work on Saturdays

to keep her relevance.

“I was always very particular

about keeping up salon work. It

inspires me and I still do love working

on the floor 5 days a week,” she said.

What you don't expect is that Wendy

juggled a chocolate making business and

designing and manufacturing chocolate

moulds in all sorts of shapes and sizes.

In the days where TV shopping was a

new craze, it was an easy way to make a

quick sale.

But it wasn’t all smooth sailing, Wendy

partnered with a telemarketing product

company that sold over $100,000 worth of

her stock and didn’t give her the money.

She also cites this time as the downfall of

her marriage but she always found a way

to rebuild.

“I used to have a semi-trailer pull up

at my house with palets of stock – I’d

even run chocolate making classes from

my home while I had kids. If we had the

internet back then I would have been a

multi-millionaire,” Wendy said.

“It was all mail order and I had trouble

keeping up with it. We were talking big

bickies for the time,” she said.

Every Saturday when Wendy would be

working in the salon she said people would

come in and ask her were her children

were. “There was a real stigma that if you

had children you shouldn’t be working on

a Saturday, but for me hair always had to

be part of my life,” she said.

“I’m very driven. When I left Paris

a few months ago I left my ‘not good

enough’ there.”

It’s little wonder Wendy an write a book

for whatever she puts her mind to, ‘Wendy

Clark’s Book of Chocolate Making’ was

released all while she was single with three

children and left carless. She’d put the

salon towels on her bike and ride to and

from work with them.

Wendy’s direct personality and dry

sense of humour is one of the thing’s you’ll

love about her. Always willing to have

a laugh, she can come across as tough

and perhaps too blunt for some, but get

to know Wendy and its one of her most

celebrated qualities.

Wendy has always moved through life

with a fierce sense of independence. In

the 90s she worked for cult salon brand

Artec – at the helm of the Queensland

distributorship before it was sold to

L'Oréal. She’s had business partners who

“I’m very driven. When I left

Paris a few months ago I left

my ‘not good enough’ there.”

haven’t always done the right thing by

her but as Wendy so intently said, “Karma

has a way of dealing with them. If you get

greedy when it comes to money you burn

off all the good relationships,” she said.

After huge rents in a Kedron shopping

centre Wendy really wanted to be her own

landlord. She decided it was her next goal

and she found a house for her salon the

next day. We are now talking early 2000s

and while Wendy admits she really didn’t

have the money to buy it, she managed to

make an offer.

Wendy’s current salon INK for Hair

in Newmarkethas just five staff and is a

dreamy Art Deco Home with a front yard

that clients just love going to.

“If you have a goal in sight you must

write it down to make it happen. I started

telling my clients I was going to Paris and

was going to win colour trophy – it's OK if I

don’t win but I really want to win. A client

gave me a bottle of champagne signed by a

racing car driver that said, ‘celebrate your

next victory’, so I bought a chalkboard

and wrote that I was going to win colour

trophy on it."

The loyalist has been with L'Oréal

Professionnel since she opened the

Newmarket salon. “I cheated on them a

few times and used a cheaper brand, but

it always showed. Whenever I use L'Oréal

Professionnel my business grows because

of the quality of the colour, the support

and the conferences that all make a big

difference,” she said.

Achieving is also about work ethic, and

not just while you’re working. Wendy had

a week’s holiday before Colour Trophy to

mentally prepare. Despite the preparation

and confidence, for a long time, Wendy

thought she wasn’t good enough but

she’ll never forget that feeling on stage.

“Winning the Australian trophy was

all I needed but to take it globally was

a completely euphoric feeling. I finally

understood what dancing for joy is. I was

dancing on stage."

Wendy blew a kiss to the Australians

but felt so much camerarderie like she was

representing all the other hairdressers.

“It wasn’t about me . It was being proud

to be a hairdresser. What has driven

me for so many years are all the people

that have said. ‘You’re just a

hairdresser'."

The salon has no doubt

been busy since the award but

Wendy says you attract a lot of

crazies too. People that aren’t

happy wherever they go and

expect you to be a magician.

“I’m not a magician and I’m very wary of

someone that criticises other hairdressers

- a lot of people aren’t being responsible

for the choices they are making with their

hair,” she said.

“We need to see the potential in the

juniors that we have. I’ve got the best team

that I’ve ever had with just five of us. They

are passionate, have a great work ethic

and I won’t listen to the millennial stigma

because at the end of the day they are just

people and they are amazing and I wasn’t

to spend the next few years grooming

them, training them and sharing as much

knowledge as I can.”

Having never been bought so many

bottles of French champagne and with a

fun loving attitude towards the award,

it may be her last Colour Trophy, but

she’s certainly nowhere near dropping

the scissors and colour brush. “I’ve only

just begun.”

“The legacy I’d like to leave is that

regardless of anything is that you just have

to believe in yourself. Check in on your

self-talk. I had to really truly believe in

myself day by day.”

Two years ago Wendy was spending time

in the South of France painting. Whatever

she's doing or wherever you’ll find her, she

always finds her feet.

INSTYLE 135


INFEATURE

NATURAL

WORLD

WHEN IT COMES TO NATULIQUE, IT’S

MORE THAN A BRAND. IT’S A PHILOSOPHY,

FAMILY AND COMMUNITY – SAYS AUSSIE

HAIR HERO BRYAN THOMSON-DIPALMA,

WHOSE RELATIONSHIP WITH THE BRAND

SUITS A LIFESTYLE, LOCALE AND MENTALITY

DEDICATED TO WELLNESS.

Bryan Thomson-Dipalma is one of Australian hair’s most

celebrated returned exports, as a Hair Expo Colourist of

the Year, international TV, film and fashion hairdresser

and salon owner. In 2019, he, his husband and his son

have left the bustling streets of New York to live in sunny

Tasmania, with an enshrined philosophy of natural health and

wellness, a major facet of his partnership with Natulique.

Bryan’s career in hair began in Brisbane and quickly moved

to Sydney, where his apprenticeship led to salon ownership and

work in the glamourous backstage settings of major entertainment

productions, first in Sydney, then in New York. Throughout this

journey, Bryan’s talent and many international connections and

collaborations catapulted his career, but his core ethos and values

geared towards health and wellness remained omnipresent.

“ I was involved in my own personal wellness, I used more natural

products in my life with organic food and practiced meditation so

I ended up learning more about herbalism, I did a clinical training

program in the US, and that made me always curious about including

that part of my life in my professional life,” he said. “There weren’t

really a lot of products at that time that were focusing on improving

in that area, especially hair colour products, that would deliver the

results that clients and hairdressers were looking for.”

These values led him to two important discoveries that would

change his personal and professional life. First, a visit to see a family

member in Tasmania altered his path irrevocably, sparking a move

from frenetic New York to the calm shores of Tasmania, defined by its

greenery, fresh air and community spirit.

“It’s been an incredible experience for us to move here because

while it was a huge undertaking it was kind of like Tasmania opened

up its arms and welcomed us and we’ve had an incredibly easy

landing here,” he continued. “There are a lot of people from all over

the world living here for the same reasons we’re living here – clean

air, clean water – so I find using a product that has that philosophy in

the creation of the product is a perfect marriage.”

Now that Bryan’s life could be entirely dedicated to his passion for

wellness, his need for hair products that suited this mindset in both

his own salon and his creative work equally required this natural

stance. A former apprentice, whose passion for the environment

he had inspired himself, introduced him to the brand, lauding

the products for their capacity to cater to and satisfy clients and

hairdressers in a natural way.

“I’ve been working with Natulique because they really fulfill the

criteria of the products I’m looking to work with in my life,” Bryan

confirmed. “It’s much healthier for me as a hairdresser to not have

the exposure to chemicals.”

Bryan heralds Natulique for its high production standards, family

values and desire to create a real community of likeminded people,

connected by more than hair, that he has found right in Tasmania.

“I have been working with thebrand and they have a very

interesting philosophy that they’re a family, the founders of the

company are husband and wife so it is a real family,” he said. “I have

met with other hairdressers since I’ve been here who are using the

product, they’re small salon owners or individuals. Everyone gets

together and exchanges ideas about health and wellness.”

Bryan continues to use the product in his ever-growing creative

work and salon services, with a particular penchant for the brand’s

sun and heat protector products – a particular necessity in Tasmania

- as well as the Moroccan Argan Oil for finishing hair, with a

handy dose of Vitamin E. The Colour Shield shampoo also proves

important in maintaining and caring for colour within the elements.

He continues work on TV sets and for local music artists, joining

Tasmania’s thriving creative hub as another talented cog in the

artistic bubble. Beyond this product use, he can provide a mentorship

role to younger hairdressers, passionate about the environment and

following in Bryan’s footsteps to treat it with kindness.

“A lot of young people seem to really be embracing a change

towards healthier products, people are becoming vegan and

becoming conscious of how products are sourced and if products are

sustainable,” he said. “The ground swell is coming from millennials.

I see our role as hairdressers as influencers because we have

intimate relationships with clients. We naturally educate people

about products.”

“The industry is really changing,” he concluded. “It’s not so much

about trends in fashion, it’s about wellness and work life balance,

they’re very popular topics for people.”

With the skills, experience, products and true passion backing

his significant role in the worlds of hair, health and wellness,

Bryan continues to be a thinker and an innovator to embolden

the movement.

For more information visit www.natulique.com.au

136 INSTYLE


INBEAUTY

Viva glam 25

Supermodel Winnie Harlow has recreated the iconic MAC

#VivaGlam campaign, first launched in 1994. To celebrate,

the cult makeup brand has created a limited-edition

Viva Glam 25th anniversary lipstick in the original shade,

as well as Viva Glam II Lipstick and Viva Glam III Lipstick.

In Australia, MAC has raised almost $10 million for people

living with or affected by HIV/AIDS that has been donated

to local organisations such as The Sydney Children’s

Hospital, Positive Life NSW, Victorian AIDS Council, Bobby

Goldsmith Fund and the Western Australian AIDS Council.

www.maccosmetics.com.au

Beauty

NEWS

Beauty boost

One of Australia’s leading beauty supplements

brand, Beauty Boosters (BB), celebrated their

official launch into Myer with a fun, interactive party.

Guests were transported in BB branded limousines

and greeted at BB headquarters with collagen

infused cocktails. Media and influencers were

treated to signature waves by Natalie Anne Hair,

express facials by Le Skin Code and the perfect ‘no

makeup’ look touch-up by Alarna Taylor Makeup.

www.beautyboosters.com.au

Smiles on

trend

One of the best accessories on

show at Mercedes Benz Fashion

Week Australia was a confident

smile. Plenty were on show at

the Invisalign Smile Exhibition,

which featured seven images

that were shot and produced by

Sarah Ellen. Models and media

were treated to a gallery-style

experience with each image

hung from the roof for attendees

to view. www.invisalign.com.au

Photography by Emily Abay, Hair

by Matrix Collective Competition

Winners, Styling by Ella Murphy,

Makeup by Ash Carpenter

Skincare finder

Plastic surgeon to the stars Dr Chris Moss, and his

wife Andrea, launched Liberty Belle Rx skincare

range in November. They have now created the

ultimate online skincare finder to help customers

find the best skincare regime or product tailored

for them. It takes just under two minutes before

a personalised regime is emailed directly to a

customer’s inbox. www.libertybelle.com.au/libertybelle-rx/skincare-finder

Deep clean

Manicare announced their first

foray into smart skincare tech

with the launch of the Manicare

Sonic Mini Rechargeable Facial

Cleansing Brush. Using sonic

vibration, the USB rechargeable

mini cleansing device cleans skin

deeply but gently with the option

of three replacement heads:

sensitive brush, exfoliating brush

and facial massage brush.

www.manicare.com.au

INSTYLE 137


INBEAUTY

Intense

HYDRATION

Keep skin plump, smooth and hydrated during

the colder months with these hyaluronic acids

138 INSTYLE

DERMAVIDUALS Hyaluronc Acid Concentrate - 02 9960 1300

MEDIK8 Hydra B5 Intense - 1800 242 011

ELLA BACHÉ Hydra Hyaluronic cellular Serum - 1800 789 234

SKINBETTER SCIENCE AlphaRet Overnight Cream Face - 1800 648 851

O COSMEDICS Hydra Plus Sleep In Mask - 02 9712 8188

MESOESTETIC ha densimatrix - 1800 242 011

LA MAV Ultra Hydration Hyaluroinc Acid Hydra Max Serum - 1300 052 628

IMAGE SKINCARE Ageless Total Pure Hyaluronic Filler - 1800 625 387

PCA SKIN Hyaluronic Acid Boosting Serum - 1800 648 851

ASPECT Dr Hyaluronic Serum - 1800 648 851

ENVIRON HA Intensive Hydrating Serum - 1300 888 708

ALPHA-H Hyaluronic 8 - 1800 659 777


INBEAUTY

LIVING Coral

Stay on trend with Pantone’s Colour of the Year

with these coral coloured cosmetics

CLARINS Moisturizing Long wearing Two Toned Lipstick Coral Gradation - 1800 861 888

CURTIS COLLECTION Mineral Shimmer Blush Coral Queen - 03 9421 5577

MARC JACOBS Lip Crème Core Cora - 02 8880 9446

CHARLOTTE TILBURY Kissing Coachella Coral - 0011 44 01202 629527

O COSMEDICS Rose Luminising Drops - 02 9712 8188

RAWW Pomegranate Crush Blush - 03 8544 8000

YOUNGBLOOD Crushed Mineral Blush - 1800 625 387

INIKA Organic Certified Organic Lip Glaze Coral - 03 8544 8000

SISLEY Phyto Lip Delight 3 #sweet - 1300 780 800

JANE IREDALE PureGloss Lip Gloss Spice Peach - 1300 850 008

L’OCCITANE Rose Eau De Toilette - 1300 752 764

SANTÈ Makeup Remover Coral - 1800 222 540

INSTYLE 139


FESTIVAL STYLE

ghd have captured the festival spirit with kaleidoscopic hues and plenty of shine in the

all-new ghd Festival collection. The range is headlined by the ghd platinum+ styler, ghd

gold styler and ghd air hairdryer. These beloved tools and their packages have been

dusted in bold rainbow hues, soft and dreamy pastel tones, metallic sheens and bright,

multi-coloured accents to adopt the festival spirit entirely. Visit www.ghdhair.com/au

POPUP

Welcome the new and limited edition

Black Popup from Glide Hair Tools, a new

foils product that offers their signature

sheets, with ten extra per box, as an

extension of their ground breaking

original Popup foils. The full 210 sheet

box has embossed non-slip, single sheets

with a lip, in chic black, to make work

speedy and efficient for hairdressers.

Visit www.glidehairtools.com.au

PADDLE BRUSH

Aveda’s new Mini

Paddle Brush offers

a smaller version

of the brand’s

iconic Wooden

Paddle Brush, with a

lightweight design

and extended bristles

for easy detangling

and styling. The

packaging is made

from sustainably sourced

wood and constructed

of 100 per cent postconsumer

recycled PET,

while the insert has paper

printed with soy ink. The

sustainable brush is an

ideal travel took to add to

your kit. Visit www.aveda.com.au

The latest

tools,

terms and

technology

PEGASUS

Dateline Imports P/L has a new import in

its mix, so you can welcome the Pegasus

range of combs to Australia and New

Zealand. Importantly, the tools are made

from 100 per cent hard rubber and

Flexinite Technology and offer seamless

teeth and rounded edges. The range

includes five tail combs with various sized

teeth and tail materials, four cutting and

styling combs, three barbering combs,

a basin comb and four moustache and

beard combs. Visit www.datelinecity.com

BALAYAGE BLEACH

Robert de Soto has just released three

new Balayage Powder Bleach formulas

in blue, purple and white, offering

specialised formulations to aid freehand

colouring techniques. The products are

clay based for silky consistency and ease

of application, with the different shades

catering to every hair tone. Visit

www.datelinecity.com

VALENCIA

The Valencia Shampoo

Unit comes in chic black

upholstery to suit any

salon look, with the

choice of a black or

white basin to complete

the aesthetic. The

chair has an electric

adjustable leg rest and

an electric adjustable

height. Always putting

the salon front of mind,

the technology is fitted

with Australian approved

tapware, and for the

total luxe of your clients

the chair can even lie

completely flat. Visit

www.joiken.com.au


INFEATURE

THE

TERRY

TOUCH

TERRY HAWKINS IS THE ICONIC

TRANSFORMATIONAL SPEAKER WHO CREATED

THE FLIPMAN AND PITMAN DICHOTOMY IN

THE EARLY 1990S AND CONTINUES TO RECEIVE

STANDING OVATIONS FOR HER HIGHLY

IMMERSIVE PRESENTATIONS. AS INSTYLE REAL

TALK’S OPENING KEYNOTE SPEAKER AND

EMCEE,WE CAN’T WAIT TO WELCOME HER TO

AUSTRALIA IN AUGUST.

Terry is an award-winning educator, author, and

formerly Australia’s most booked female speaker.

Having personally trained thousands of hair salon

retailers and stylists over the past thirty years,

ranging from large national chains to a multitude of

independents, Terry has an uncanny knack for the hair category

and what it takes to create success. Her origins as a retail educator,

and the ethos of her keynote address for Real Talk will revolve

around the word empathy. “I was pioneering in the sense that

words and themes that are in vogue today: empathy, compassion,

or more unfortunately referred to as ‘soft skills’; these were

experiences I ignited in the retail training room back in the

early 1990s. Today, there’s nothing soft about them, and they

are considered buzzwords, but to me and our company Progress

Retail, is about real, meaningful connection,” Hawkins said.

“The hair category has the deepest opportunity for a heightened

and more authentic connection.”

However Hawkins would argue, most of the work today

involving compassion training and the likes are very superficial.

“Putting yourself in the other person’s shoes is just the first step of

true empathy; there are additional layers most people never reach,

but as tens of thousands of our alumni that have attended our inperson

training programs would attest to- it is transformational.”

Transformational is a word in heavy use as it relates to Hawkins

and the business she founded in 1989, Progress Retail (formerly

People in Progress). At the age of 28, and with less than $200 to

her name, she was able to sign her first retail training partner, the

iconic Surf Dive N Ski, when it was owned by Tom Tsipris, and at

a point when they only had four stores. The pedigree of Terry’s

partnerships has been impressive, with retail brands like Mecca

Brands, M.J. Bale, Seed Heritage, Camilla and Marc and many

more listed as current clients.

“The hair category has the deepest

opportunity for a heightened and

more authentic connection.”

Recognising the shift in technology and learning, Terry and her

team have added the vital e-learning component, and are scaling

this model throughout the hair category. The largest Price Attack

franchisee, and the Chatters Hair Salons in Canada are currently

in partnership with 24/7 access to Terry’s “HAIR” content.

“We know that the foundations of working in a successful salon

are around sales and service, but the product knowledge and

vendor piece is critical. That is why our learning platform, which

we’ve built all on our own, enables not only the retailer to upload

their own learning content, but the vendors are beginning to jump

on the opportunity. We have a one-stop shop for all things hair

retail that is proving decreases in employee turnover, increased

average sale and conversion rates, and making for more satisfied

customers who are getting their hair needs exceeded.”

Terry resides in Los Angeles with her two children Harison and

Jackson however progress Retail has offices in Sydney and

Chicago, for more information email hello@progressretail.com or

Terry@TerryHawkins.com +1 310.910.3418

142 INSTYLE


BEING A TRUE GENTLEMAN

NEVER GOES OUT OF STYLE

Benefits:

• Moisturises and Nourishes giving hair

manageability and skin softness.

• Lubricates, Soothes and Balances skin

reducing irritation, leaving it feeling

strong, soft and healthy.

• Anti-Oxidants offer Protection and

Strengthen the skin and hair reducing

damage, aging and fading.

• Adds Shine and Body.

Achieved with:

• All Natural Ingredients including Argan

Oil, Hemp Seed Oil, Aloe, & Vitamin E

to name a few.

• NO parbens, sulfates, artificial dyes,

phthalates, propylene glycol, or other

harmful ingredients.

• Proudly Vegan and Leaping Bunny

Certified.

WATCH NOW

MARRAKESH FOR MEN DESIGNED FOR THE MAN THAT WANTS TO

LOOK GOOD, FEEL GOOD, SMELL GOOD....... NATURALLY

For further information or for your local distributor please contact

Australian International Industries

Distributor of Colour Placement Systems

Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179

Phone: 03 9764-2833 | www.aii.net.au | Email: info@aii.net.au

follow us on facebook.com/AIIHAIRANDBEAUTY #AIIHAIRBEAUTY


INBUSINESS

BIG

MISTAKES

LISA CONWAY LOOKS

AT BOOSTING LESS

COMMON SERVICES

SUCH AS HAIR-UP

AND SMOKY EYES TO A

WHOLE NEW LEVEL.

What’s holding you back in your salon, clinic or spa

business? You’re working harder than ever, doing a

million hours, yet you’re not seeing the results you’d

hoped for.

You’re probably thinking you need to make a

big change – maybe invest in a glitzy marketing campaign or a

fancy fit-out. What if I told you you’d be wasting your money and

that you’re not alone?

Success comes from what you do every day in your business. And

most salon owners make mistakes every day that contribute to their

unsatisfying business results.

Ready to change it up? Read on, and learn about the seven

most common mistakes salon owners make every day.

Mistake one: You don’t really know your numbers.

I’m fascinated by the creative person’s ability to run a mile when

it comes to learning their business numbers. The truth about your

business is hiding in your numbers – your break-even, your per-client

dollar figure, your retail sales, your re-booking rate, and more.

It’s easier than you think. Once you understand them, your

numbers can tell you so much. Get to know them and see

what happens.

Mistake two: You’re not getting real about waste.

It might be the product certain team members over-use

every time. It might be someone taking too long to complete a

particular service.

Product is money. Time is money. Product wasted here and there,

regular time over-runs – it all adds up and eats away at your bottom

line. Start measuring, setting expectations for your team and

following up.

And don’t forget to lead by example. Your team takes their

queue/s from you. If you’re slapping on product like there’s no

tomorrow or pushing out your client service times, wastefulness

becomes embedded your salon culture. And that will hold you

back big-time.

Mistake three: You don’t have a structure for your salon meetings.

Communication is the channel of change. You need to be

having regular one-on-one meetings with every member of your

team. Why? How else will you transfer your business smarts to them?

Interacting with your team is a two-way process. Give feedback

and ask for feedback. Being on a team that’s kicking goals and

growing is fun. Let your team contribute and be a part of it.

Create a framework for your meetings. Mark them out in the

schedule and don’t let anything get in the way. When your team

knows you value your time with them, they’ll value it, too, and that’s

when the magic happens. Communication is the key to the vault

that will unlock your future.

Mistake four: You don’t have a training framework.

Is your salon training haphazard? The answer to most mishaps

and challenges is that someone lacked the proper training. A clear,

mapped-out training plan, treated as a priority, is crucial to the

success of any salon, clinic or spa.

Understanding who needs what training is just the start. The real

challenge is setting up a training schedule and implementing it.

Your goal should be to have it mapped and scheduled each year

before Santa even comes. This makes ending one year and starting

a brand new one exciting and stress-free.

Mistake five: You work too hard.

Most salon owners are busy being busy. They struggle to say no

and they focus on the wrong thing. Zooming along means they

crash and burn, often hating what they once loved.

You’re often expected to know what you were never taught.

Subsequently, you put your effort into the wrong areas, don’t get

results and then feel like you’ve failed.

Learn what you need to do, when you need to do it and why, so

you can break the cycle of busy being busy and have a life and

business that bring you joy.

Mistake six: You have no systems.

If you don’t have clearly defined systems in place, you need to be

there every minute to sort out the day-to-day drama. No one else

but you has a clue to the processes and protocols, from dealing

with unsatisfied clients to replacing the roll in the EFT machine.

Clearly defining your systems so they’re easy to understand is the

answer. Adopt a focus of ‘fix it once. Slow down long enough to

write up the HOW, WHEN and WHO of the processes in your salon,

clinic or spa.

Systems will set you free. They’ll be the turning point for your

business and for you.

Mistake seven: You over-market to new clients.

Understanding the difference between marketing to a new client

versus nurturing an existing one is key to working smarter and not

harder. If you can only tell me the number of new clients you have,

and not the number you’ve lost, then we have a problem.

If you don’t find out who left and why, you’ll be forever chasing

new ones. The quality of the service you provide keeps clients

happy; happy clients stay. Before you open the front door, make

sure you close the back door first. If you keep losing clients, you’ll

need to keep chasing new ones and that’s an expensive habit to

get into.

For more salon team wisdom, email me at lisa@zingcoach.com.au,

visit my website, find my video tips on YouTube or read my latest

book Your Salon Retail: the no-nonsense, no-hype guide to kickarse

retail in your salon business. www.thezingproject.com.au

144 INSTYLE


INBUSINESS

TEXT ME

TIMELY UNCOVER WHY SMS

IS THE UNDERCOVER GAME

CHANGER FOR YOUR BUSINESS.

You can’t run a successful

business without nailing your

communication. How you

communicate with your current

clients and future clients is vital

to your success.

SMS marketing might seem like the poor

cousin in the overall marketing mix, but

it’s time to give this tool the kudos it really

deserves!

When it comes to engagement, SMS

marketing thrashes email, Facebook

and Instagram. It’s a Jack-of-all-trades

marketing tool that can have a positive

impact on your business, your client

experience and your revenue.

99 per cent of the text messages you

send your clients get opened, often within

the first 3 minutes of being received. That’s

a massive increase compared to the open

rate of 33 per cent from your standard email

marketing campaigns.

We live in a digital world where, for better

or for worse, we’re always connected via

our smartphones. On average, people look

at their phones 85 times a day.

The best part? You can have a twoway

conversation with your client straight

from Timely! The client can respond to any

message you’ve sent, and you’ll see their

response in Timely. You can reply and keep

the conversation going, and the whole

chat history will be available in their Timely

account in case you need to reference it in

future.

ELEVATE YOUR BUSINESS

WITH SMS

Use SMS messaging in your business to

• improve efficiency

• reduce no-shows

• create an exceptional client experience

• increase your profit

• maintain your brand/reputation.

Improve efficiency

There’s no extra work for you when you

use SMS to communicate with your clients.

Simply set up automatic appointment

confirmation and reminder messages. You’ll

save yourself a tonne of admin time and

you won’t have to worry about no-shows.

“I’ve saved 1.5 hours per day since joining

Timely - thanks to their online booking and

automatic reminders” - Simone Joy

Create an exceptional client experience

Communicating with clients is a breeze using

SMS messaging. Send texts to remind them of

their upcoming appointments, to thank them

for coming in, and to let them know about

any aftercare instructions. Surprise and

delight your clients by sending them birthday

wishes and discounts too.

“My customers love the SMS texts they

receive as a reminder.” Angela, Strictly

Natural Salon & Cuts

Increase your profit

Maximize your time and your profit by

scheduling automatic client reminder

messages. You can also increase your

bookings by sending text messages to clients

you haven’t seen in a while.

“Timely businesses that use SMS have 28%

less no-shows than those that don’t, which on

average is worth $5,438 every year.”

Protect and maintain your brand

SMS can help build client loyalty. You can

use SMS messaging to ask your clients for

reviews and referrals. Just be authentic and

your clients will be thrilled to hear from you.

You can even use positive reviews in your

business marketing!

THE 3 MUST-HAVE TYPES OF

SMS MESSAGING

Don’t be overwhelmed at the thought of

adding something else to your to do list.

Timely has user-friendly SMS options which

can help reduce no-shows, improve the

client experience, reduce client churn, get

feedback and reviews, and promote your

products and services to increase bookings.

Here are the 3 best ways to use

SMS messaging:

1. Client reminders:

Your clients are busy, which means they don’t

have the time to be checking their calendars

all the time. Sending them friendly reminders

and confirmation messages will make sure

they don’t miss out on the appointment

they’ve been looking forward to!

• SMS confirmation messages

• SMS reminder messages

• One-off messaging

2. Automated marketing:

Automated marketing takes the stress out

of growing your business. Save admin time,

get your business fully booked and provide a

great client experience with these easy-touse

automated marketing tools.

• SMS thank you messages

• SMS aftercare messages

• SMS Review requests

• SMS rebooking messages

• SMS reconnect messages

• SMS Request referral

3. Campaign marketing coming really soon!

• Targeted SMS campaigns: Drive sales,

improve brand awareness, generate new

clients and remind clients of special events

and appointments through a targeted SMS

campaign to a select group of people.

This could be a small group of just your

regulars, determined by service, staff or

date they last visited, or a larger group like

your entire client base.

Here are some great tips to help you get

maximum SMS impact:

• Personalize your text - make your clients

feel special by using their first name.

• Get your timing right- don’t send texts too

early in the morning, or too late at night.

Be respectful of your clients’ time.

• Keep your message short & sweet and on

point - easy to do with 160 characters!

• Ask for reviews - you’re asking them for

a favour, so sweeten the deal with a

discount off their next service.

• Keep your database up-to-date – make sure

you’re sending texts to your actual clients.

• Don’t spam! Set up automated marketing

messages based on how often a client

comes in and the services they use.

Get started with SMS marketing today!

www.gettimely.com

INSTYLE 145


INBUSINESS

OPTIMISE YOUR WEBSITE

WITH BASIC SEO

SEARCH ENGINE OPTIMISATION (SEO) IS A PROCESS THAT ALLOWS SEARCH ENGINES, LIKE

GOOGLE AND BING, TO READ YOUR WEBSITE AND KNOW WHEN TO SHOW IT TO A USER.

FOR EXAMPLE, IF YOU PROVIDE HAIRCUTS IN MELBOURNE, WHEN SOMEONE SEARCHES

FOR “HAIRCUT MELBOURNE”, YOU WANT YOUR WEBSITE TO BE PRESENTED IN THE LIST OF

SEARCHES THE USER IS SHOWN.

When it comes to new clients, ensuring your website

can be found is really important. Although

SEO can be complex, there are few basic SEO

processes that can be easily implemented on your

website so you can rank better in searches and

get those clients walking through your door.

MAKE YOUR WEBSITE MOBILE FRIENDLY

We can’t emphasise this enough as the majority of searches are

completed using smartphones and tablets. If your website isn’t built

to be shown on mobile devices, then search engines like Google

will ignore your website in favour of those that are. Most pre-built

website templates on platforms such as Wordpress and Wix are mobile

responsive - just make sure you have the most up to date version.

INCREASE HOW QUICKLY YOUR WEBSITE LOADS

Search engines are concerned about the overall search experience

a user has when they use their service. That means, the faster your

website loads, the more chances you have of your website being

shown to a user.

There are a couple of common causes of slow websites:

• Large image file sizes: To combat this, resize your images to the

required size before you load them into your website platform. You’ll

need to use an image editor that allows you to select a height and

width in pixels, for example, Microsoft Paint’s “Resize” tool.

• Out of date websites: You need to make sure you update your

website version, plugins and security regularly.

If you’re not sure how your website performs, you can easily test the

speed of your website on mobile and desktop using tools like Google’s

PageSpeed Insights.

IMPROVE YOUR WEBSITE ADDRESSES

Search engines use a combination of a websites content and its

addresses (or URLs) to understand what you offer and therefore

whether your website is something they should show a user. By making

your website addresses readable, it will help increase the chances

your website is shown to a user. For example, a good website address

is www.yourspa.com/face-treatments and a bad example is www.

yourspa.com/112233mmc.

While both website addresses will take you to the same page, a

search engine won’t be able to understand that you have specific

content about face treatments unless you tell it so.

STRUCTURE YOUR CONTENT

Search engines need a way to navigate through your website and

understand the content on it. To help them do this we use page titles,

headings and paragraphs:

• Page titles: This is what is shown in the tab at the top of the browser,

so make sure each of your pages has a relevant name.

• Headings: Add headings to indicate how important each piece of

content on a page is and how it all relates to each other. Headings

are also a great way to draw attention.

• Paragraphs: Include paragraph text under each of your headings

that explains what your headings are about so search engines can

understand what your website offers.

Here’s an example:

Jody’s Hair Salon (page title shown in the browser tab)

Services (header 1 size)

We provide a range of services to suit all your needs. (paragraph size)

Colour Services (header 2 size)

We use high quality L’Oreal colour to give you the best results.

(paragraph size)

Foils (header 3 size)

A highlighting process using foil to separate strands of hair which will

be lightened from strands of hair which will remain your natural color.

Balayage (header 3 size)

A technique for highlighting hair which creates a graduated, naturallooking

effect.

NAME YOUR IMAGES

Search engines aren’t able to understand images, instead they rely

on words, content and structure to determine whether your website is

relevant for a user.

If you have images on your website, it’s a good idea to add ALT

Tags (alternative text) to your images. What this means is that you

give each image a relevant, short name or title which a search

engine can read. For example, ‘cutandcolour’.

WATCH YOUR CONTENT

Avoid having the exact same content in multiple places as search

engines actually penalise you for it and won’t show your website

to users.

It’s also a good idea to occasionally refresh the content on your

website. It invites search engines to have another look at your

website which could make it more likely to be shown.

If you specialise in a particular service, talk about it on your

website. You could even devote a whole page to it. For example, if

your eyelash extensions are what you’re known for in Sydney, create

a page with content about the type of eyelashes you use, why

you use them and what clients can expect from your extensions.

Then, when a potential client searches “best eyelash extensions

in Sydney” your website is more likely to be at the top of their

search results.

Max Makheri is the Digital Marketing Executive at Kitomba Salon

& Spa Software. To learn more about what Kitomba can do for

your business, visit www.kitomba.com or call 1800 161 101.

146 INSTYLE


Creating conversations that matter and inspire

SAVE THE DATE

Monday August 5, 2019 | Ovolo, Sydney

www.realtalkbusiness.com.au

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