UPFRONT Q&A: SHEREE KNOBEL SHEREE KNOBEL AND BIXIE Colour are on a very steep incline, with a social media following of tens of thousands of followers, her recent announcement as the Australian Hair Fashion Award Influencer of the Year and major happening with her work as a Redken artist. We grabbed a few minutes with this blonde expert and social media mogul to disover her insights. <strong>INSTYLE</strong>: Your recent Monday Night Live on @5thAvenueAustralia was all about Shades EQ, and we understand this year mark’s SEQ 30th Birthday! Tell us why you love this product and how you were first introduced to it. Sheree Knobel: Many years ago, I was lucky enough to shadow Tracey Cunningham, owner of the iconic Meche salon, in Los Angeles. I had been obsessing over her colour for a long time, and while I was working with her I realised that Shades EQ played a big part in her work. I could not believe the shine and the tones Tracey was producing. IN: You're well known for your blondes and color correction. How has Shades EQ changed your color business? SK: Thank you! The beauty of Shades EQ is that it doesn’t break the natural base colour and expose warmth, it blends with the natural tones of the hair and, taken together, these features allow my clients to avoid regrowth and demarcation lines. The gentle acidic pH level of Shades EQ also means my clients can change their colour more regularly (guilt-free!). The product adds colour and sparkling shine and grows out seamlessly. IN: You were recently in New York working on some very exciting collaborations with Redken Exchange, what can we look forward to seeing in the coming months? SK: New York was fantastic. I was lucky enough to play with some of the new Shades EQ tones, which are launching towards the end of <strong>2019</strong>. Some of these new tones are bound to become Australia’s most-loved. I also tried the new Shades EQ 010 levels, which will make an already easy-to-use product even easier. We will no longer have to dilute up to a 10 level. IN: What editorial/education experience have you been a part of recently? SK: Blondage Army team, Get Inspired, my visit to New York. IN: What skills, trends or techniques are you seeing as being major in <strong>2019</strong>? SK: Foils are making a come back. The rise of balayage brought with it a focus on colouring the mid-lengths and ends, but now we are going back to more colour at the root. Big bouncy blowouts, smooth hair, and the shag haircut are sexy-as. IN: What trends have you identified in hair colour that are next to hit Australia? SK: We are witnessing a return to colour. For blondes this colour shift is manifesting in a move towards darker shades that are shiny and look healthy. For others, we are seeing bold reds right through to vivid brights. We are doing lots of soft pinks, rose gold, and peach. All of these tones are achievable with Shades EQ gloss because it’s gentle, softening, repairing, and shiny on the hair. Shades EQ also fades out softly which lets us play more with future colour appointments. IN: What’s next for you and your salon for the rest of the year? SK: Knowledge sharing is a core value at Bixie Colour, so we are focussing on our weekly shadow program, in which colourists visit the salon and shadow myself and our team for the day. We also run in-salon education classes, where we showcase our signature techniques. Later in the year, I will be running Redken education classes, and we are engaged with many exciting collaborations and photo shoots. IN: Redken recently launched a new addition to the Shades EQ portfolio – V & VB shades. What do you love about these new additions? SK: The V and VB shades are great for colour correction, or when used on their own to create fashion colour. These new additions help achieve those true smokey tones people are increasingly looking for. IN: What makes PH Bonder so unique? SK: I’m so excited to be hairdressing in the era of bond treatments, they have really changed the game. Bonders allow us to safely refresh pre-lightened or “old” blonde hair. What makes ph-Bonder so unique is the softness it delivers. ph- Bonder’s acid complex brings the hair back down to a strength level so it feels like their natural hair again. My clients can have that salon-fresh feel at home in-between visits. I find ph-Bonder userfriendly too, as it doesn’t slow my colour down and I don’t have to bump up my developer. It makes no difference to my mixture so I can mix as normal and add it in. IN: Why should salons choose Redken for colour? SK: The education and support you will receive as a salon owner or stylist, is second to none. You become part of a global tribe who support each other to learn and live better. From salons, to your business development coach, educators and the online global tribe who interact and support each other, it's a family. The ethos and alignment between the brands really works for me. IN: What can you tell us about Color Gels Lacquers and how do you see this fitting into your colour portfolio? SK: I’m so excited for this launch. Color Gels Lacquers stand alone in the brand portfolio as they give dimensional grey coverage that is light, not dense, and breathable. The grow-out will be much softer with no harsh lines, so Color Gels Lacquers are perfect for clients that want their colour to be consistent through zones one, two, and three. For more information visit www.redken. com.au and www.bixie.com.au 22 <strong>INSTYLE</strong>
The Next Generation of Bond Building In-Salon Care Spray-on bond protection & color perfection - no measuring, no mixing At-Home Care Bond strengthening & color longevity see it. feel it. believe it. Exclusively distributed by Sabre Corporation / 1300 764 437 / joico.com.au / @joicoaustralianz WATCH NOW ©Joico® Laboratories, Los Angeles, CA 90042-0308 800.44.JOICO HAIR Joico Artistic Team COLOR Larisa Love PHOTO Hama Sanders
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