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ACKNOWLEDGMENT Inspiration and motivation has always played a key role in the success of any venture. It is great pleasure for me to undertake this project. I am grateful to my project guide Rupa Manek of HB Design Pvt. Ltd. and faculty member Rucha Suryawanshi and Priya Iyer of Srishti Institute of Art Design and Technology. This project would not have been completed with their enormous help and worthy experience. Finally I would like to thank the HB Design Pvt. Ltd. team, who have helped me and co-operated with me during my project.
INDEX GYNOVEDA Gynocological Health Care INTRODUCTION RESEARCH MINDMAP SWOT ANALYSIS MOODBOARD FONT STYLES AND SKETCHES ITERATIONS DETAILS FURTHER EXPLORATION MASCOT DESIGN AD-CAMPAIGN CONCLUSION 01-02 03-04 05 06 07-08 09-10 13-28 29-34 29-34 35-40 41-43 44
Page 1: CAPSTONE-I MANSI GUJARATHI
Page 7 and 8: BRAND PERSONALITY • Self guided
Page 9 and 10: Problem areas that we are trying to
Page 11 and 12: TAKES CHARGE AYURVEDIC DISRUPTIVE T
Page 13 and 14: 08 COLOR MOODBOARD
Page 15 and 16: SKETCHES 10
Page 17 and 18: LOGO ITERATIONS WORDMARK & LOGO UNI
Page 19 and 20: take charge take charge 14
Page 21 and 22: 16
Page 23 and 24: Gyn veda Take Charge The use of dar
Page 25 and 26: 20
Page 27 and 28: 22
Page 29 and 30: 24
Page 31 and 32: 26
Page 33 and 34: 28
Page 35 and 36: Take charge Take charge Take charge
Page 37 and 38: Selected Logo Take charge Take char
Page 39 and 40: APPLICATIONS 34
Page 41 and 42: 1. Understanding- First the brief I
Page 43 and 44: ITERATIONS 38
Page 45 and 46: Colors like mustard yellow, sea blu
Page 47 and 48: 42
Page 49: CONCLUSION In conclusion to this pr

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