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Gynoveda founders learnt ::: 70% of women dread visiting a gynecologist for 4 reasons – 1. Physical examination 2. Awkward questions 3. Fear of being judged 4. Time to find right doctor & visit the clinic BRAND STORY They went deeper and found that women’s understanding of healthy menstruation is dismally low. As a result, 1 in 5 women globally suffer from period abnormalities as there is no easy way to test & treat it. Gynoveda is born out of the founder’s personal belief to empower women to take charge of their health in 3 simple steps: 1. Technology – Gynoveda team created MenoBot, a revolutionary gynecology robot with artificial intelligence to self-diagnose gynecology disorders. A woman responds to 20 questions and Menobot intelligently computes and shows her results on her mobile. All of it in just 3 minutes. 2. Gynecology – But like its said, no robot can replace human intelligence and so there’s MyGynie, a hotline to doctor gynecologists. Chat, call and consult on-the-phone to skip the long queue at doctor clinic. 3. Ayurveda – Treatment kits packed with power of Ayurveda, world’s best medical science with ancient herbal formulations has proven to treat the root cause of any menstrual disorders. 01
BRAND PERSONALITY • Self guided • Transparent • Personalised • Online savvy • Bold HOW IT WORKS? It works in 4-easy steps 1. Diagnose = Self-diagnose using an Algorithm 2. Tele-Consult = Seek doctor’s opinion ‘without commitments’ 3. Learn = Know well before you act 4. Buy = Go natural with power of herbal medicines ADVANATGES 02 •Herbal and chemical free •Cures root cause •Non-invasive •Longlasting
Page 1: CAPSTONE-I MANSI GUJARATHI
Page 5: INDEX GYNOVEDA Gynocological Health
Page 9 and 10: Problem areas that we are trying to
Page 11 and 12: TAKES CHARGE AYURVEDIC DISRUPTIVE T
Page 13 and 14: 08 COLOR MOODBOARD
Page 15 and 16: SKETCHES 10
Page 17 and 18: LOGO ITERATIONS WORDMARK & LOGO UNI
Page 19 and 20: take charge take charge 14
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Page 23 and 24: Gyn veda Take Charge The use of dar
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Page 35 and 36: Take charge Take charge Take charge
Page 37 and 38: Selected Logo Take charge Take char
Page 39 and 40: APPLICATIONS 34
Page 41 and 42: 1. Understanding- First the brief I
Page 43 and 44: ITERATIONS 38
Page 45 and 46: Colors like mustard yellow, sea blu
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Page 49: CONCLUSION In conclusion to this pr

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