How To Increase eCommerce Traffic and Conversion In your Store?

How To Increase
eCommerce Traffic and
Conversion
Boost Your eCommerce Conversion Rates

Looking for Ways to Increase Your
eCommerce Traffic
As an online store owner, we know that we always looking for ways to increase
eCommerce traffic.
Finding ways to encourage consumers to purchase from you, as opposed to wellestablished
retailers, can be challenging, even when you have exactly what customers
need when they need it.
If your marketing efforts fail to bring in quality leads to your website, your ROI is
weakened eventually your brand may come crashing down.

Will focus on different methods to increase
online traffic and how to increase
conversions amongst them.
Once your visitors reach your website,
conversion becomes the next goal.
So grab that coffee, get comfortable and
get ready to increase your traffic …and
your sales.

Identify Existing Website Traffic
Before we moved forward towards drawing in more
traffic to your website, it is most important to know the
kind of audience that you are targeting and know the
audience you are planning to draw in.
The Google Analytics tools can help you draw
demographic information such as Most visited pages,
Location, Time of visits, as well as the how much time
spent on a page.

Drive Traffic To Your Online Store?
All the visits
to your
website can
be
categorized
into two
sections:
Organic
Such visits are when people visit your
website by search by natural on any
search engines.
Let see some of the common
organic ways to Increase
eCommerce traffic
Inorganic
Such visits are when you pay search
engines and other platforms to
redirect traffic to your websites.
Let see some of the common
Inorganic ways to drive traffic to
online store

Common Organic Ways To Increase eCommerce Traffic -
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Optimized keywords
Search Engine Optimization
3rd party backlinks
Use Google Shopping
Paid Partnerships
Influencer Marketing
Opt for email marketing
Social and Display Ads
Re-target dormant customers
Testimonial Reference

Common Inorganic Ways To Drive Traffic To Online Store -
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Social and Display Ads
Re-target dormant Customers
Use Google Shopping
Paid Partnership
Influencer Marketing

Looking for Ways to Increase Your
eCommerce Conversion Rate
We discuss above methods got you a huge website traffic, now time to convert those
into paying customers.
Optimizing your website content to convert visitors understanding your visitors’
needs, what you are offering and what are the benchmarks in your industry.

Ways To Increase Conversions
Increasing eCommerce conversion rate may mean
more sales, more leads, or a bigger subscriber list.
Getting traffic to your website is great, but if that traffic
doesn’t convert, it’s almost useless.
Let’s look at some ways to increase your conversion rate.

Conversion Rates ?
Your website
visitors take
action, or
they don’t.
Some become leads, subscribers, registrants and customers. But most of them do not. Your
conversion rate is the percentage of your visitors who take action on your website
Let see some common ways to increase conversions

Common Ways To Increase Conversions -
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Land Them to a Relevant Landing page
Offer a Free Trial or Subscription
Educate While Selling
Add a Video
Put up an Exit Intent Offer
A/B Test Your Communications
Publish Case Studies
Conduct a Survey
Unique Content

If you feel that your website is not performing well
even after following above tips. Refer to following
articles for any concerns regarding eCommerce
platforms.