The Derbeian Magazine Summer 2019 Edition

TheDerbeianMag

This is the 12th edition of The Derbeian Magazine, Summer 2019. Read about all things Derby and Derbyshire past and present.

DERBYSHIRE COUNTY CRICKET CLUB in partnership with

THE Derbeian

Duckett excited by

Derbyshire’s future

Derbyshire Chief Executive Ryan Duckett

insists the club is in a strong position

going into of the 2019 season after

a challenging 2018.

The club secured a

four-year deal with

Pattonair, the worldleading

aerospace and

defence industry supply

chain provider, to become

Derbyshire’s principal

partner after former main sponsor 3aaa

went into administration.

The club is now progressing well

and Duckett believes the improved

commercial activity will ultimately

improve Derbyshire’s chances of success

on the field.

“2018 was clearly a challenging year

on a number of fronts,” said Duckett.

The news for any club of our size with a

main sponsor going into administration

is obviously going to throw up some

challenges and it will have an impact on

our results in 2018.

“Thankfully, we’ve had a brilliant

response from the local business

community. To get Pattonair on board as

our principal partner was fantastic news

and taking the naming rights to The

Pattonair County Ground.

The likes of Showcase Cinemas and Air

IT, along with a number of other partners

have also stepped up and taken on some

of our key assets.

“This has allowed us to be in a strong

position and maintain our spending on

cricket this year, whilst we’ve also made

some exciting announcements in terms

of signings to give Dave Houghton and

the team the best chance of competing

in all forms.

“It has been a really busy few months but

we’re in a strong position moving into

the 2019 season.

“For any sports club, whatever the size,

you need some strong partnerships with

businesses, sponsors and hospitality for

both the sporting and non-sporting events.

“We’ve built a very strong conference

and events business and our major

events programme has allowed us to

invest more in cricket, but we’ve also

had membership revenue remain strong

whilst our ticketing has grown over the

last few years.

“We’re in strong position moving

forwards and hopefully we can maintain

our cricket investment and hopefully

increase it over the next few years.

“It isn’t a given that it will bring success

but it certainly gives you a better chance,

so that’s a key objective for us.”

With an exciting summer of cricket

ahead, Duckett is also delighted to host

the Australian Test side in the middle

of an Ashes series.

Some of the world’s best cricketers will

be on show at The Pattonair County

Ground from 29 August for the Aston

Lark Tourist Fixture, and Duckett is

relishing the opportunity to see how the

Derbyshire players fare.

“An Ashes summer is always really

exciting and it’s almost the pinnacle,

so it’s a brilliant year ahead for cricket,”

he said.

“Obviously there is the ICC World Cup

and the Ashes so cricket is going to get

a huge profile so to host the Australians

here at The Pattonair County Ground is

brilliant news for the club.

“Again, there will be lots of profile but

commercially it is very good for us but

also the players will get the chance to

put themselves up against the best as

well.

“It is brilliant for the club and it is a real

honour to host the touring Australian

side while it has its commercial upsides

as well no doubt.

The last few years, a key strategy of

ours has been to increase our noncricket

revenues to catch up with a lot

of clubs really.

“Most clubs were generating a lot of

revenue through non-cricket events

so it wasn’t that we were being

innovative, we were catching up

with the other clubs.

“Our day-to-day conference and

events business has grown, as

we’ve utilised the improved facilities

at The Pattonair County Ground.

“However, we’ve also

complemented that with some

high-profile events and we’re

hoping to announce another

headline concert for the

summer in the very near

future.

These events not only bring profile

to the club and The Pattonair County

Ground, but it also brings in revenue for

the cricket budget.

Therefore, it is essential that we

continue to look at these opportunities

and deliver those each year.”

Duckett also hopes that the additional

revenue from Derbyshire’s non-cricket

business will propel the club to greater

success on the field.

“A lot of the hard work that we do over

the off-season is to build the excitement

and put a competitive squad together

and I think we’ve got a good squad with

plenty of experience but also a lot of

young, up and coming players as well.

“We’ve brought in some really good

professionals and high profile players

with the likes of Australian international

Kane Richardson and Logan van Beek

from New Zealand.

“I think the squad is in good shape and

everyone is quietly optimistic going into

the season with the hope that we can

compete in all three competitions.

“On the field, we want to be competitive.

Dave Houghton has put on record that

we want to compete in all formats and I

think we have a squad that can do that.

“We want to qualify for the knockout

stages in the white-ball competitions and

aim for Vitality Blast finals day because

ultimately that’s our ambition.

“A successful season in my mind would

be to compete in all formats, that doesn’t

necessarily mean winning a trophy but if

we can show progress from the last few

years that will be success.

The one thing I’m keen to see is the

development of some of the players

that we’ve already got, with the

likes of Matt Critchley and Harvey

Hosein coming through the ranks

and complementing the seasoned

professionals in the squad.”

Derbyshire County Cricket Club | 41

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