Social Media Marketing - Which Channels Should You Choose?
Choosing the right channels is extremely crucial to channelize your energy, time and money in the right direction. Once you have carefully chosen your social media platforms, create an effective marketing strategy. Create and publish content. Measure your results and update your strategy accordingly.
Choosing the right channels is extremely crucial to channelize your energy, time and money in the right direction. Once you have carefully chosen your social media platforms, create an effective marketing strategy. Create and publish content. Measure your results and update your strategy accordingly.
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<strong>Social</strong> <strong>Media</strong> <strong>Marketing</strong><br />
WHICH CHANNELS SHOULD YOU CHOOSE?<br />
FWA MARKETING
How much time do you spend on social media?<br />
People have already become social media<br />
addicts. They spend most of their time browsing<br />
different social media platforms.<br />
But who’s really cashing in on this addiction?<br />
Of course, businesses!<br />
Marketers are always found where most of the<br />
crowd is. And these days, the crowd is mostly on<br />
social media.
- Where is your audience at?<br />
- Where are your competitors?<br />
Engagements per Post<br />
When it comes to choosing social media<br />
channels, you really need to ask two questions<br />
Obviously, the primary goal of implementing<br />
social media marketing is to garner leads and<br />
conversions. And you cannot do that on social<br />
media channels that don’t have your target<br />
audience.<br />
Engagement per Follower<br />
What is your goal for social media marketing? Is it<br />
to create awareness or drive more traffic to your<br />
site or increase revenue? Every business has<br />
different goals. Depending on your goal, your<br />
channel selection differs. <strong>Social</strong> media channels<br />
such as Instagram and Snapchat are great for<br />
increasing awareness for B2B business. However,<br />
these channels work like a charm for e-commerce<br />
businesses looking to sell their products.
DIFFERENT SOCIAL MEDIA CHANNELS<br />
Facebook is one of the oldest social media<br />
channels that also has the largest number of<br />
active users. It has more than 2 billion monthly<br />
active users. When used properly, Facebook can<br />
work wonders for small to large-scale<br />
businesses.<br />
Facebook statistics:<br />
More than 68% of US adults use Facebook on a<br />
daily basis. In fact, 51% of US adults visit the site<br />
more than a couple of times a day.
Instagram<br />
Just behind Facebook is Instagram with 1<br />
billion active monthly users. It is yet<br />
another popular social media channel<br />
that is a part of almost every marketing<br />
plan.<br />
Twitter<br />
Twitter has a following of more than 126<br />
million daily users. It works great for both<br />
B2B businesses as it can be used to share<br />
news update, a tech update, and blog<br />
posts.
READ MORE AT:-<br />
HTTP://BIT.LY/2XVF3JM<br />
Thank <strong>You</strong>
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