CASE STUDY_ From transforming businesses to transforming lives

natalieasprey

Following more than 25 years of enabling business transformation and a significant personal transformation of her own, Mandy Sinclair decided to take her career in a different direction and to launch her own coaching and development business.

She had the passion and the vision to drive the business forward but had hit a stumbling block in terms of marketing, having embarked on building her own website, and after several frustrating months and a few G&T’s later, Mandy decided some marketing support was required to make her vision reality.

Find out how we created a bespoke Marketing Kick Off Project which created the brand for Mandy's dream and put the right tools in place for marketing success.

From transforming businesses to

transforming lives

Mandy Sinclair Coaching and Development - Marketing Kick off Project

Following more than 25 years of enabling business transformation and a significant personal

transformation of her own, Mandy Sinclair decided to take her career in a different direction

and to launch her own coaching and development business.

She had the passion and the vision to drive the

business forward but had hit a stumbling block in

terms of marketing, having embarked on building her

own website, and after several frustrating months and

a few G&T’s later, Mandy decided some marketing

support was required to make her vision reality.

During our first meeting Mandy explained the

changes which had occurred in her own life as a

result of transformative coaching and her passion for

passing this knowledge onto as many people as

possible was evident and infectious. She was clear

about what she wanted and what this business was

going to do, but didn’t know where to begin. We had

a logo and we were fixed on the colour purple and

that was it!

"From our first meeting it

was clear that Natalie

really understood what I

was looking for and she

then proposed a plan that

would help make my

dream reality"

WWW.NATALIEASPREY.COM


BUILDING A BRAND

We set about creating a visual identity for

Mandy’s business, one which was engaging

and empathetic and which spoke to the people

who would be accessing Mandy’s services

whilst at the same time providing a

professional feel for those corporate clients

who would also be part of Mandy’s business.

Brand concepts were produced along with the

strap-line ‘ Live Your Best Life’ and the

business name ‘ Mandy Sinclair Coaching and

Development and an entirely new brand

was born

BUT WE DIDN'T

STOP THERE

Once a brand was in place, our focus turned

to building a website, creating brand assets,

setting up social media, creating image

galleries, setting up e-marketing, producing

literature and a 3 month delivery plan which

meant Mandy could move forward with all the

marketing tools and resources in place for

future success.

AND NOW?

Mandy’s business is up and running, she’s

launched her website and already seen it

deliver results with a new client less than a

week after launch, she’s building her brand

across social media and at speaking events

and has big plans for the future - we’re

incredibly proud of how this brand and has

developed and we can’t wait to see where it

goes next!


was supportive, patient

"Natalie

professional and a creative

and

of my brand with

sponsor

deliverables.

excellent

instantly understood what I

She

to achieve and turned it

wanted

an even better reality, I

into

not hesitate to

would

MARKETING KICK OFF PROJECT: HOW IT WORKS

Drawing on more than 10 years experience of delivering marketing for SME businesses we

understand the need for fast and cost effective marketing solutions whether that's creating

strategy, brand development or putting the right tools in place to ensure marketing success

that's where our Marketing Kick Off Project can really add value to your business.

WHAT'S INCLUDED:

Each project is bespoke to our client. This specific

project included:

Strategy and Advisory

Delivery Planning

Website Design, Build and Project Management

Brand Development

Design and Asset creation

Social media set up and advisory

E-marketing set up and advisory

Brand Launch Support

FIND OUT MORE

For an informal chat about how a marketing

kick off project could benefit your business

please get in touch, visit our website or

connect with us on social media.

NATALIE ASPREY

07464 968 547

natalie@natalieasprey.com

www.natalieasprey.com

recommend her to anyone"

WWW.NATALIEASPREY.COM

More magazines by this user
Similar magazines