“ — Jennifer Deutsch CMO Park Place Technologies “ Jennifer Deutsch Reden<strong>in</strong>g Global <strong>Market<strong>in</strong>g</strong> Approach 28| April <strong>2019</strong>|
Asupportive and visionary leader challenges the traditional ways of do<strong>in</strong>g th<strong>in</strong>gs, while mak<strong>in</strong>g an organizational impact well beyond their specific department. Jennifer Deutsch, Chief <strong>Market<strong>in</strong>g</strong> Officer at Park Place Technologies, is described <strong>in</strong> exactly these terms. In an <strong>in</strong>terview with Insights Success, she shed light on her journey as an <strong>in</strong>fluential market<strong>in</strong>g veteran, discuss<strong>in</strong>g her background, overall experiences and achievements along with Park Place’s core competencies and future. Insights Success recognizes Jennifer Deutsch as one of the <strong>in</strong>fluential market<strong>in</strong>g leaders <strong>to</strong> <strong>watch</strong> <strong>in</strong> <strong>2019</strong>. Below are the highlights of the <strong>in</strong>terview conducted between Jennifer and Insights Success: How do you diversify your organization’s offer<strong>in</strong>gs <strong>to</strong> appeal <strong>to</strong> the target audience? We have a robust product development process that <strong>in</strong>cluded several rounds of test<strong>in</strong>g. Additionally, we established a Client Advisory Board that we engage with 6 <strong>to</strong> <strong>10</strong> times per year. We share our product road map with the CAB and ask for cus<strong>to</strong>mer pa<strong>in</strong> po<strong>in</strong>ts that help us shape the global roadmap. What were the past experiences, achievements or lessons that have shaped your journey? My 25+ years on the client side, work<strong>in</strong>g for companies like Nestle and Marriott have provided me with fantastic B2C experiences and learn<strong>in</strong>gs focused on understand<strong>in</strong>g the cus<strong>to</strong>mer path <strong>to</strong> purchase as well as learn<strong>in</strong>g how <strong>to</strong> ga<strong>in</strong> cus<strong>to</strong>mer <strong>in</strong>sights and understand market opportunities and how best <strong>to</strong> address these opportunities. My <strong>10</strong> years of agency experience have shaped the way that I approach problem solv<strong>in</strong>g, message development and creative development. | April <strong>2019</strong> How do you strategize your game plans <strong>to</strong> tackle competition <strong>in</strong> the market? I work very closely with my global market<strong>in</strong>g team <strong>to</strong> develop categorylead<strong>in</strong>g strategies and <strong>to</strong> identify technology and <strong>to</strong>ols that can give Park Place Technologies an edge over the competition. Park Place has 9 new market<strong>in</strong>g operations <strong>to</strong>ols that were <strong>in</strong>troduced <strong>in</strong> 2018. F<strong>in</strong>d<strong>in</strong>g and identify<strong>in</strong>g these <strong>to</strong>ols was Job One, tra<strong>in</strong><strong>in</strong>g and launch<strong>in</strong>g the <strong>to</strong>ols was Job Two and <strong>in</strong>tegrat<strong>in</strong>g the <strong>to</strong>ols has been Job Three and will be on go<strong>in</strong>g. <strong>The</strong> high-tech approach Park Place is tak<strong>in</strong>g <strong>to</strong> market<strong>in</strong>g helps <strong>to</strong> w<strong>in</strong> <strong>in</strong> the marketplace. What were the primal challenges and roadblocks you faced dur<strong>in</strong>g the <strong>in</strong>itial phase of your career as a market<strong>in</strong>g leader? I don’t see roadblocks. I view ‘obstacles’ as challenges and a form of enterta<strong>in</strong>ment! Where do you see yourself <strong>in</strong> the near future and what are your future goals? I love work<strong>in</strong>g at Park Place. We are <strong>in</strong> hyper-growth mode and be<strong>in</strong>g here has been the most excit<strong>in</strong>g period of my career. I am work<strong>in</strong>g with the best team I have ever partnered with and hope <strong>to</strong> stay with Park Place until I retire! What is your advice for budd<strong>in</strong>g and emerg<strong>in</strong>g market<strong>in</strong>g leaders? Listen, learn, work hard, take risks, be a team player and th<strong>in</strong>k creatively. About the Leader Jennifer Deutsch is a veteran of the market<strong>in</strong>g and brand development space, with over three decades of experience on both the <strong>in</strong>-house and agency sides. As Chief <strong>Market<strong>in</strong>g</strong> Officer of Park Place Technologies, Jennifer leads the company’s global market<strong>in</strong>g and communication teams, where she is focused on re<strong>in</strong>forc<strong>in</strong>g its leadership <strong>in</strong> third-party data center ma<strong>in</strong>tenance and support from a global perspective. Jennifer has built a stellar team of hand-selected marketers who have overseen 11 acquisitions dur<strong>in</strong>g the past 20 months and have <strong>in</strong>troduced a revolutionary, awardw<strong>in</strong>n<strong>in</strong>g, category-chang<strong>in</strong>g new product called ParkView . She and the team have launched new brand and product campaigns that have driven global brand awareness and captured 92% SOV <strong>in</strong> the category via an <strong>in</strong>novative content strategy, <strong>in</strong> what is <strong>to</strong>day a growth-explosive category that 18 months ago was underdeveloped. Jennifer is an advocate of men<strong>to</strong>rship across all levels, from the classroom <strong>to</strong> the boardroom. She is an <strong>in</strong>novative role model with<strong>in</strong> Park Place Technologies, the broader technology <strong>in</strong>dustry, her local and regional community, and <strong>in</strong> her everyday life. Not only does she raise the bar with<strong>in</strong> her organization, but she puts mile markers <strong>in</strong> place for future leaders <strong>to</strong> come. Her efforts go above and beyond <strong>to</strong> ensure a bright future for women <strong>in</strong> STEM, and her strengths <strong>in</strong> men<strong>to</strong>rship of young employees, recruitment of team members and engagement <strong>in</strong> the local community. Jennifer is frequently cited as a source <strong>in</strong> market<strong>in</strong>g trade publications and podcasts, and selflessly shares her decades of experience with new and established team members across the U.S., the UK, LATAM and Asia. Her impact is personal yet global, direct yet company-wide. Additionally, her philanthropic efforts further magnify her selfless accomplishments with<strong>in</strong> the medical and arts communities. Jennifer is a humanitarian first, a pioneer second, and a role model. |29
Change language