The 10 Influential Marketing Leaders to watch in 2019

The Art of Leading
Leadership is about using the
power of a position to
empower a group of people in
order to attain a common goal. A
leader’s task is to implement the plans
that usually look good on paper,
through a delegated team, in a specific
time with an ongoing motion. She/he
may use the traditional method or may
think out of the box. It depends on the
leader as how to do it; the ultimate
motive is to get the job done.
Although, each and every individual
has a different approach on leadership,
some might say it is about setting
examples, some might say it is about
sharing the authority; what matters is,
taking the right decision when it is
most needed.
Leadership varies from one
organization to another. An
organization is a dynamic body and
creates new probabilities every now
and then. And with new probabilities,
come new challenges.
Although, it is impossible to overcome
every challenge, the business
environment has adopted certain
leadership styles for the efficiency of
business:
The Participative Leader
Participative Leadership is the process
of sharing authority with the work
force in order to get optimum
efficiency. The team, after getting
access to certain powers, works
responsibly to accomplish the goals set
by its leader. The shared leadership
also helps in case of any requirement
of change, as the employees adapt
quickly in such environment.
Incidentally, this style of leadership fits
best in a scenario when there is a
limitation of time.
The Transformational Leader
A transformational leader inspires the
team through effective communication
and an intellectual environment.
However, these individuals require
more detail oriented managers to
successfully implement their strategies.
Transformational Leadership is
considered among the most effective
employees of the organization. One of
the examples of this type of leadership
is when a leader is assigned on a higher
level for effective environment.
The Transactional leader
The transactional leadership, as the
name suggests, enables the leader to
incentivize the team corresponding to
their performance. The team gets
rewarded when it attains the goals and
the Leader has the power to review the
results and act accordingly when the
team fails to do the same. The goals
and the strategy to attain them are
decided by the leader and the team
itself.
The Situational leader
Situational leadership is a theory that
the best leader will adapt to the
required leadership style according to
need of the hour. A Situational leader
may adopt democratic style while
discussion business with senior
executive, but may switch to
transactional at the time of team
review. However every individual has
a natural style of leadership and it may
be difficult to switch roles at a certain
point of time.
Qualities of a good leader
There is an old proverb that says,
“Give a Man a Fish, and You Feed
Him for a Day. Teach a Man to Fish,
and You Feed Him for a Lifetime.” So
is the case with leadership. One of the
basic qualities of a Leader is to pass on
the leadership skills.
Following are some of the qualities of
a good leader:
Ÿ Communication Skills
Communication is the basic
requirement for efficiency in a
business. As the level of hierarchy
elevates, the requirement of
communication grows. Especially,
when it comes to leadership, there is no
scope for lack of communication. A
Leader who fails to develop this skill is
looked up as incompetent, because it is
his job to send the message loud and
clear. Although, it is also important to
listen as it is an integral part of
communication.
Ÿ Integrity
C.S. Lewis said, “Integrity is doing the
right thing, even when no one is
watching.” Be it giving credit to one of
the team members or be it admitting a
mistake, a leader wears integrity as a
badge of honor. They do what is right,
no matter what.
Ÿ Empowerment
As mentioned earlier, Leadership is
about using the power of one’s position
to empower a group of people in order
to attain a common goal. A good leader
shares his authority with the team in
order to get the job done. By doing
this, he shows confidence in the team
and obliged by the gesture, the team
works with full enthusiasm to
accomplish the goal.
Ÿ Decision making
There is risk in decision to making.
Great leaders take great decisions
when the stake is high and it is the
success of those decisions that make
them great. To add up, a good leader
takes right decision at the right time.
In conclusion, a good leader can be
defined by the dynamics of his style in
leadership, the values that he brings to
the organization, the methods he uses
to make the best of the resources, and
the kind of decision he makes in the
given situations. At the end it is about
the attitude of an individual to bring
the change for good.
| April 2019
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