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Your Personal Invitation<br />
<strong>Inside</strong><strong>Track</strong><br />
17-20 th September 2019<br />
Kelham Hall & Country Park<br />
Kelham, Newark, Notts NG23 5QX<br />
Dear valued member of the <strong>MMoS</strong> family,<br />
We are currently surrounded by huge uncertainty in the UK – the economy, Brexit, the threat<br />
of job losses and recession. All of these can have an effect on our motivation, our mindset and<br />
most of all our family life. It call all become overwhelming.<br />
The sad fact is, whether your business thrives, survives or falls by the wayside, comes down<br />
to you and your commitment to succeed. To succeed you have to take action and commit.<br />
It is so important to Lesley and I that our <strong>MMoS</strong> family succeed and we support your journey.<br />
We readily share our experience of over 30 years in the industry, through both fat and thin years.<br />
We have put together a 4 day event to help <strong>MMoS</strong> members stand out from the crowd and<br />
succeed in their ambitions. <strong>Inside</strong><strong>Track</strong> brings together skilled trainers from the UK and Europe<br />
to inspire and help you strengthen your business.<br />
Whatever your weak spot, we have a workshop to help.<br />
• Do you need to improve your marketing?<br />
• Is it time to elevate your photography into Art?<br />
• Do you need help styling and posing?<br />
• Are you looking to stand out in competitions or succeed at qualification?<br />
• Is your customer relationship generating repeat business and referrals?<br />
We’ve tried to make this as simple and as cost effective as possible for people.<br />
Book any workshop and get £50 off the judges training workshop or our exclusive Julia Boggio<br />
Marketing workshop .<br />
We can even spread the cost for you, just get in touch, just make sure you don’t miss out.<br />
We want this event to be YOUR success.<br />
We hope you will join us for <strong>MMoS</strong> <strong>Inside</strong><strong>Track</strong> 2019.<br />
Yours,<br />
Damian & Leslie<br />
Damian McGillicuddy & Associates<br />
Phoenix House, Spring Street, Widnes, WA8 0NL
Your Personal Invitation<br />
<strong>Inside</strong><strong>Track</strong><br />
17-20 th September 2019<br />
Kelham Hall & Country Park<br />
Kelham, Newark, Notts NG23 5QX
Roll Over Beethoven<br />
A McGillicuddy CONCEPT // CAPTURE // CREATE<br />
In association with Permajet<br />
We all need a competitive and creative edge. These<br />
are skills that can be taught and you can develop.<br />
Join Damian and the team and see how an image is<br />
taken from concept through capture and on to the<br />
creative output of print, all on a highly polished, high<br />
end creative scale.<br />
There are many elements needed to run<br />
harmoniously to develop an image and take it<br />
through to its finished stage. Be part of the team<br />
see and experience each stage and every nuance.<br />
Take the opportunity to observe, shoot and question<br />
for this is the way we truly learn best, immerse<br />
yourself in total creativity and enjoy the ultimate<br />
learning experience.<br />
SPECIAL OFFER<br />
GET FIFTY POUNDS OFF<br />
Book a 2 day workshop and get £50 off<br />
our Judging School or Julia Boggio Workshop
You will learn so many important skills, far too many<br />
to list in depth, the three core areas of concept,<br />
capture and create will be richly covered.<br />
CONCEPT:<br />
Learn how to find inspiration and use that in the<br />
creative process.<br />
Learn how to take that idea and turn it into a living<br />
breathing concept.<br />
Learn the tools and processes Damian and the team<br />
use to bring the image to life.<br />
CAPTURE:<br />
Learn contextual lighting with maximum bang from<br />
minimum buck to build the image mood.<br />
Learn how to blend multiple light sources for that<br />
winning formula.<br />
Learn narrative rich posing that allows the images<br />
subjects to “speak” to the images viewers.<br />
CREATE:<br />
Learn the process and the tools Damian uses<br />
in his imagery.<br />
Learn Damians workflow and post production<br />
techniques.<br />
Learn the importance of soft proofing and paper<br />
choice.<br />
All these elements and much more will be explained<br />
on our two day workshop.<br />
As a huge bonus all in attendance will receive a<br />
signed limited edition print of the image created<br />
during the workshop. This collectible alone will make<br />
attendance worthwhile.<br />
Bring your own camera<br />
to create a masterpiece.<br />
Concept // Capture // Create<br />
17th • Planning, Styling, Lighting, Posing<br />
18th • Post Production & Printing<br />
Limited spaces available.<br />
SPECIAL OFFER<br />
GET FIFTY POUNDS OFF<br />
Book a 2 day workshop and get £50 off<br />
our Judging School or Julia Boggio Workshop
MIKAELA HOLMBERG<br />
Elevate your<br />
photography into Art<br />
Don’t take photographs.. create art that sells<br />
In association with One Vision Imaging<br />
VISITING TUTOR<br />
Elevate your<br />
photography into Art<br />
PHOTOGRAPHY WORKSHOP • 18th<br />
* My Creative process from start to finish<br />
* My gear and go to light setup<br />
* How I create a painterly light for portraits<br />
* Styling and using props<br />
* Finding your style and defining it<br />
* Keeping the fire of inspiration burning<br />
EDITING WORKSHOP • 19th<br />
* My editing process from start to finish<br />
* Actions and plug-ins I use<br />
* Painterly editing<br />
* Non destructive editing<br />
LIMITED SPACES AVAILABLE<br />
BIOGRAPHY<br />
Mikaela, is an internationally awarded photographer based in<br />
Finland, Hämeenlinna. She recieved her QEP in Fine Art<br />
photography in 2018 (Qualified European Photographer)<br />
She has worked as a full time photographer for over 15 years.<br />
Mikaela was born in 1981 in the archipelago of southern Finland.<br />
Her love for creativity and art has always been something she´s<br />
mostly been drawn to.<br />
While studying audiovisual communication in 2001-2004, she<br />
found herself in the darkroom most of the time developing<br />
negatives and pictures.<br />
Mikaela has a signature moody and painterly style that has<br />
developed during many years. She has actively seeked to establish<br />
her craft by traveling abroad to various workshops with teachers<br />
such as Lindsay Adler, Bella Kotak, Magdalena Sienicka and Gemmy<br />
Woud-Binnendijk.<br />
SPECIAL OFFER<br />
GET FIFTY POUNDS OFF<br />
Book a 2 day workshop and get £50 off<br />
our Judging School or Julia Boggio Workshop
Seeing through<br />
the Judges’ eyes<br />
See like a judge, get inside the judges mind, peak<br />
behind the closed door of the judging room.<br />
If we could learn to see, access and judge an image<br />
the way that the industry does we would dramatically<br />
increase our images chances of success - fact!<br />
This workshop has been designed to do just that.<br />
Damian has been chair of judges and head of<br />
qualifications for the Society of Photographers for<br />
the best part of 15 years and in that time has<br />
overseen the processes we have now, helped form<br />
policy and set standards, set up and run the judging<br />
school, judge for multiple associations all over the<br />
world and train many of the UK’s top judges.<br />
Its now your turn to see behind the curtain into the<br />
judges room.<br />
The world class team we have on <strong>MMoS</strong> together<br />
with Damian will give you the hints, tips and insights<br />
into stacking the odds in your favour to gain great<br />
competition and qualification success.<br />
Essential learning for all <strong>MMoS</strong> members.<br />
Judging Workshop<br />
19th • 10am to 4pm<br />
ESSENTIAL LEARNING<br />
1) Learn how to set your intent and how to<br />
navigate the process.<br />
2) Learn the THIRTEEN elements a judge uses in<br />
their image assessment.<br />
3) Develop your own eye, just like a judge.<br />
4) Understand the advantages and pitfalls in your<br />
paper choice<br />
5) Learn the secret advantage expert and<br />
sympathetic mounting gives your images.<br />
6) Learn how to put panels together that wow.<br />
7) Learn how to skew the pitch in your favour, your<br />
statement of intent is all powerful.<br />
8) Learn the key differences between digital and<br />
panel judging, all images are not equal.<br />
9) Learn how images are scored, what makes an<br />
image a merit or a gold?<br />
10) Then see it all for yourself with LIVE judging,<br />
where does everything fit?<br />
If you want to increase your success in both<br />
qualifications and competition this is the one<br />
workshop you cannot afford to miss. Learn how<br />
to see, learn how to access, learn how to win!
Julia Boggio is a London-based, celebrity family photographer.<br />
She has won several awards for both her business practices and<br />
her photography, including the SWPP Children’s Photographer<br />
of the Year for 2016 and 2017.<br />
Recognised as one of the premier family portrait photographers in<br />
the UK for many years, with clients including celebrities, royalty,<br />
and billionaires!<br />
Julia has run her luxury photography business for 13 years,<br />
having started in weddings then moved into family<br />
portraiture and fine art. She is known for her colourful, quirky<br />
style that aims to bring out everyone’s inner superstar.<br />
CREATING RELATIONSHIP<br />
BASED MARKETING<br />
20th September • 12-5pm<br />
Limited spaces available.<br />
Aside from photography, Julia is also passionate about helping<br />
creatives to run better businesses. With a degree in Marketing<br />
from Rutgers University and 10 years’ experience in advertising<br />
before her photography career, Julia is uniquely placed to teach<br />
good business and marketing practice to photographers.<br />
In her presentation she talks about her journey as a photographer,<br />
building up the business, the Boggio brand and going after the<br />
high end luxurious market she was aiming for. She describes<br />
strategies for relationship based marketing, gaining new clients to<br />
pricing and networking.<br />
JULIA BOGGIO<br />
Boggio Studios is one of the most widely recognised luxury portrait photography<br />
brands in London, and they see many hundreds of clients every year from<br />
London and across the world.<br />
Julia established the studio in 2005, and the aim then as it still is today - was to<br />
create a unique photography studio that would enable everyone to enjoy the<br />
sort of high-end fashion shoot experience normally associated with style<br />
magazines such as Vogue and Vanity Fair.<br />
Julia worked in advertising and marketing for 10 years before she switched<br />
careers to photography. She started out as a wedding photographer and, having<br />
worked in this area for many years, she sought a change and wanted to start<br />
working with her husband:<br />
“We crunched the numbers and decided to open a family portrait studio. We<br />
also wanted to start a family of our own, so it really felt like the right decision.”<br />
She’s since created a successful business creating stunning images of families.<br />
Her years in the industry have given her a wealth of experience, something she’s<br />
keen to pass onto the next generation of photographers:<br />
“I believe that I have a lot to offer the photographic industry as far as experience<br />
and knowledge goes and I feel ready to give back to it. I’ve learned so much from<br />
other mentors over the years; I am now at the stage in the lifecycle of my<br />
business and life to impart my wisdom.”<br />
“Relationship marketing is the foundation of my business”
ESSENTIAL LEARNING<br />
Deep Dive<br />
into Marketing<br />
with Damian McGillicuddy & Jamie Morgan<br />
Cake, it comes in all, shapes, sizes and flavours.<br />
A few simple ingredients thrown into a bowl, mixed<br />
and put in the oven. Voila! A cake…<br />
If only it was that simple. Ingredients need to be<br />
correctly selected, measured and seasoned, even<br />
the oven needs an exact temperature to get a result<br />
that’s pleasing to the eye and the mouth.<br />
The same applies to marketing, we need to know<br />
the right ingredients, have a plan or recipe to follow,<br />
get the mix just right and then season to taste.<br />
In this marketing masterclass, Damian and Jamie will<br />
speak about Jamie’s specialist pet photography<br />
business and look at some real life examples of<br />
setting the right foundations in marketing.<br />
Several one to one sessions has seen Jamie’s<br />
business start to fly. Tips that Jamie is willing to<br />
share with you.<br />
1. Which cake will we bake? Discover the<br />
importance of the customer avatar, what it is,<br />
and how to create one for your business.<br />
2. Creating your recipe. The importance of a<br />
marketing plan and how to introduce a simple<br />
one-page marketing plan to your business.<br />
3. Selecting your perfect ingredients:<br />
a. Rethinking your approach to websites<br />
b. Strategic social media – changing social<br />
media trends<br />
c. Influencers and strategic partnerships.<br />
4. Season to taste. Knowing your numbers and<br />
the importance of testing and measuring.<br />
Leave this talk with a clear idea about your ideal<br />
client and how to appeal to them. You’ll also be<br />
equipped with ideas and tools to give your<br />
marketing focus and generate qualified enquiries.<br />
Deep Dive into Marketing<br />
18th September • 6pm to 9pm<br />
<strong>MMoS</strong> Social<br />
One of the most successful parts of the <strong>MMoS</strong><br />
programme has been the family we have grown.<br />
At each session the honesty and naked truths of<br />
the ‘around the table’ session has helped form that<br />
family of photographers sharing and collaborating,<br />
not<br />
competing.<br />
On the 17th, we will meet in the Fox Inn for an<br />
informal social session and relaxed ‘around the<br />
table’ discussion. Grab a bite to eat from the bar<br />
and a drink and join us for a great evening.<br />
OVI Brunch<br />
The relationship <strong>MMoS</strong> members have with One<br />
Vision Imaging is a very special one.<br />
One Vision Imaging will be hosting an informal<br />
breakfast/brunch session at our <strong>Inside</strong> <strong>Track</strong> event.<br />
Meet the One Vision team and start a relationship<br />
that will generate more profit for your business.<br />
Planning to invest in studio samples? Spend time<br />
viewing the product range and discuss the best<br />
products for your studio.<br />
Our <strong>MMoS</strong> Social<br />
& Roundtable<br />
17th September • 7pm Onwards<br />
The Fox Inn Public House<br />
One Vision Imaging<br />
Brunch<br />
20th September • 10-12am Onwards
PROGRAMME OF EVENTS<br />
INDIVIDUAL CLASS PRICES<br />
Public <strong>MMoS</strong><br />
Roll over Beethoven with Damian McGillicuddy £495 £395<br />
Concept // Capture // Create<br />
17-18th September • 10am - 4pm<br />
Elevate your Photography into Art with Mikaela Holmberg £495 £395<br />
18-19th September • 10am - 4pm<br />
SPECIAL OFFER<br />
GET FIFTY POUNDS OFF<br />
Book a 2 day workshop and get £50 off<br />
our Judging Workshop or Julia Boggio<br />
After Hour’s - <strong>MMoS</strong> Social Evening & Roundtable Included Included<br />
17th September • 7pm Onwards<br />
Deep Dive into Marketing with Damian McGillicuddy & Jamie Morgan<br />
18th September • 6pm - 9pm £125 £95<br />
Seeing through the Judges eye’s with 3 Judges £225 £175<br />
19th September • 10am - 4pm<br />
Relationship Marketing for Photographers with Julia Boggio ** <strong>MMoS</strong> Exclusive **<br />
20th September • 12-5pm £275 £225<br />
Secure Your<br />
place!<br />
secure your place today<br />
with just a £100 BOOKING FEE<br />
OUR VENUE<br />
Kelham Hall & Country Park is a magnificent Victorian<br />
house, built in 1863, set within 88 acres of gardens and<br />
parklands and located in the heart of Nottinghamshire.<br />
It has a rich history as the ancestral home of the<br />
Manners-Sutton family, along with its use as a theological<br />
college for an Anglican Order of Monks. The distinct design<br />
features of renowned architect Sir George Gilbert Scott<br />
make it a fascinating place to visit.<br />
Kelham Hall & Country Park<br />
Kelham, Newark, Notts NG23 5QX<br />
ACCOMODATION<br />
Kelham House Country Manor Hotel 1 mile Phone: 01636 705266<br />
Premier Inn Newark Hotel 2.3miles Phone: 0871 527 8784<br />
Best Western Deincourt Hotel 2.1miles Phone: 0800 393130<br />
TRY BOOKING.COM<br />
FOR A DEAL<br />
Kelham Hall & Country Park has a caravan and campsite if you are interested in a low cost accomodation.
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