Smart Industry 1/2019


Smart Industry 1/2019 - The IoT Business Magazine - powered by Avnet Silica

Smart Business IoT Platforms

They all typically function satisfactorily

with the rest of each vendors’ PaaS

and infrastructure as a service (IaaS)

cloud platforms that provide productrelated

compute, storage, analytics, AI,

integration services, and such. “All of

these services are needed to realize an

enterprise IoT solution, and IoT service

offerings are just another set of their

PaaS services,” says Antonysamy . However,

integration of IoT offerings with

some vendor-specific cloud offerings

vary –Azure integrated with Dynamics

365, for example, is at a relatively nascent


Microsoft Azure – In contrast to some

of its competitors, Azure has focused

sharply on enterprise use cases for IoT,

highlighting major customers such as

ThyssenKrupp, Johnson Controls, and

Rolls-Royce. Its IoT Central monitoring

and management solution lets users,

which it calls “builders,” create device

templates with web-based tools to

define what kind of telemetry is sent

by a device and specifying its behavior

and thresholds.

“Microsoft Azure has actively built

partnerships with smaller platforms

that they compete with – examples

of this include PTC ThingWorx, and

SAP Leonardo,” says Antonysamy. In

addition, he notes that Azure also has

the most industry-specific approach,

with customizations built for different

industries. “Google and AWS seem to

focus more on the platform providing

the scale and reliability, leaving their

partners to build any industry-specific

applications,” he says.

Following its acquisition of GitHub in

2018, Microsoft hosts all of its IoT software

development kits on the site, with

support for Java, .NET, Node.js, Python,

and C (written in ANSI C for portability).

If problems crop up, users are invited

to create help desk tickets for Microsoft

Support through the Azure portal.

IBM Cloud – Of the Big Four cloud

providers, IBM may have the smallest

cloud market share but it is an important

player in IoT and should not be

underestimated. In parallel with AWS,

IBM Cloud uses the lightweight message

queuing telemetry transport

(MQTT) protocol or HTTP and a mix of

representational state transfer (Rest)

APIs and real-time APIs.

“IBM is leveraging its deep analytics

capabilities around Watson to

provide pre-built applications like

Condition Monitoring and Predictive

Maintenance in the industrial manufacturing

space,” Antonysamy says. A

modified version known as the Watson

IoT Platform is targeted at companies

looking to deploy IoT devices. In

November 2016, the Watson platform

was extended for IoT security goals,

with the addition of Risk and Security

Overview Dashboard, geared toward

whitelisting and blacklisting traffic,

connection security maintenance,

and certificate management.

Google Cloud – When it comes to

a plethora of pure-play IoT platform

providers, such as ThingWorx, Xively,

and Ayla, powering various use cases.

ThingWorx, which was acquired by

PTC in 2013, integrates well with the

company’s range of other products

that offer a full suite of capabilities for

product and service life cycle management

(PLM and SLM), and augmented

and virtual reality (AR/VR). He

also notes that offers what it calls

a full-stack platform that is, it claims,

gaining traction in the market by enabling

an analytics platform, rather

than leading as a pure-play IoT platform

that provides device connectivity

and device management.

Next, although not at the scale of the

Big Four, HPE and the powerful enterprise

application providers – Oracle,

SAP, and Salesforce – have also introduced

IoT platforms that are typically

based on their own cloud platform.

Antonysamy says, “They have seen a

fair amount of success tapping into

their customer base who already have

Compelling Offers

An enormous variety

of smaller players

provide competitive

pricing or particular


deployed enterprise apps and have

IoT use cases that extend and integrate

with these apps.”

In the telecom sector, IoT platforms

from providers such as AT&T, Verizon,

Telefonica, and Vodafone have modest

market shares but they are in a

good position to use their infrastructure

and business experience to carve

out their own IoT platform territory.

Antonysamy notes that their strategies

differ from most of the other platform

providers because they focus

mainly on promoting cellular connec-


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