Smart Industry 1/2019
Smart Industry 1/2019 - The IoT Business Magazine - powered by Avnet Silica
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<strong>Smart</strong> People Behind the scenes<br />
the channel, and counterfeits at the<br />
point of retail would be eliminated,”<br />
Murphy claims. Clearly that would be<br />
delivered at absurd cost, not to mention<br />
the additional carbon footprint<br />
of the airlines involved.<br />
That said, product digitization coupled<br />
with machine learning can do<br />
the same job as a human brand inspector<br />
– but much faster and better.<br />
Each unique digital identity in the<br />
cloud accompanies every product<br />
on its journey and a machine-intelligence<br />
brain scrutinizes each step<br />
along the way. This provides unprecedented<br />
data analytics and real-time<br />
traceability.<br />
If a product is headed toward the<br />
wrong channel of distribution, it is detected.<br />
If a product identity appears<br />
in the wrong market, or the pattern<br />
of events surrounding a product is<br />
wrong, it is detected. Every consumer<br />
engagement becomes a data point<br />
to support integrity enforcement in<br />
the supply chain and, because every<br />
product item is uniquely digitally<br />
identified, the source of any suspected<br />
problem is rapidly identified.<br />
According to the Organisation for<br />
Economic Co-operation and Development<br />
(OECD), 2.5 percent of<br />
global imports are counterfeit – with<br />
US, Italian, French, and Swiss brands<br />
being most affected. According to<br />
Murphy, protection is now available<br />
to any brand, consumer, or retailer by<br />
using a regular smartphone and industry-standard<br />
product codes. “For<br />
companies losing tens of millions of<br />
dollars every year, software is changing<br />
everything,” he concludes.<br />
We are an<br />
innovation lab<br />
that’s focused<br />
on creating<br />
things around<br />
social good.<br />
Mick Ebeling<br />
M:NI is an innovative<br />
wearable<br />
technology that<br />
translates the<br />
sound of music into<br />
full-body vibration,<br />
allowing both deaf<br />
and hearing-impaired<br />
concertgoers to literally<br />
feel live music.<br />
Tempt was suffering from amyotrophic<br />
lateral sclerosis (ALS), a degenerative<br />
nerve disorder which<br />
causes the body’s muscles to shrink.<br />
Nobody knows what causes ALS and<br />
there is no known cure. Right off the<br />
bat, Ebeling felt compelled to help<br />
Quan communicate and create art<br />
again. Since he would never be able<br />
to wield a brush again, there had to<br />
be another way to make it possible.<br />
Ebeling is president and CEO of the<br />
Ebeling Group, which produces commercial<br />
and studio work and serves<br />
as a hub of creative and technical<br />
innovation for film, television, and<br />
advertising projects. At that time, he<br />
was deeply focused on animation<br />
and production design, including<br />
the coveted role of creating a James<br />
Bond title sequence.<br />
Sitting down with his team, they<br />
came up with the idea for a device<br />
which “we had no business of making,”<br />
he admitted in an interview for<br />
Forbes magazine. The invention was<br />
called the Eyewriter and it allowed<br />
Tempt to literally draw with his eyes.<br />
Ebeling recalls that many weeks later<br />
he got an e-mail from Tempt saying,<br />
“That’s the first time that I’ve drawn<br />
anything for seven years. I feel like<br />
I had been held underwater and<br />
someone finally reached out and<br />
pulled my head up so I could take a<br />
breath.”<br />
Word leaked out and the world<br />
went wild. The Eyewriter made it to<br />
the front page of Time magazine as<br />
one of its “50 Top Innovations of the<br />
Year.” That was the beginning of Not<br />
Impossible Labs. “Not Impossible is a<br />
brand-new business model and it’s a<br />
mash-up. We are a technology innovation<br />
lab that’s focused on creating<br />
things around social good,” Ebeling<br />
said.<br />
It seemed absurd to him that a gifted<br />
artist like Tempt should not be able<br />
to create. It seemed absurd that a<br />
young boy named Daniel, whose<br />
arms were blown off by a landmine<br />
Mick Ebeling, founder and<br />
CEO of Not Impossible Labs<br />
Vibrations for Good<br />
American film producer Mick Ebeling’s<br />
life changed when he met<br />
Tempt. If you aren’t a graffiti buff, you<br />
won’t immediately recognize that<br />
this is the tag, a stylized signature, of<br />
artist Tony Quan. At the time of the<br />
meeting, in 2003, the famous graffiti<br />
artist was lying in a hospital bed motionless,<br />
kept alive with a breathing<br />
apparatus and a network of tubes.<br />
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