Millennial travellers
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MILLENNIAL<br />
TRAVELLERS<br />
HOW DO THEY TRAVEL?<br />
THEY DON’T<br />
NEED LUXURIES<br />
ADVENTURE LOVERS. FANATICS OF ALL THINGS LOCAL. OPEN TO ANYTHING. WITH THEIR UNIQUE<br />
WORLD VIEW THAT EMPHASIZES LIVING LIFE TO THE FULLEST, ESPECIALLY WHEN IT COMES TO<br />
TRAVEL, MILLENNIALS ARE IN VOGUE.<br />
THEY ARE DARING AND<br />
WILLING TO LEAVE THEIR<br />
COMFORT ZONEST<br />
59%<br />
OF ADVENTURE TOURISTS<br />
WHO COME TO PERU ARE<br />
MILLENNIALS<br />
THEY ARE BETWEEN<br />
22 AND 37 YEARS OLD<br />
THE MAJORITY OF THEM<br />
TRAVEL ALONE OR WITH<br />
THEIR PARTNERS<br />
TRAVELLING IS<br />
MORE IMPORTANT THAN<br />
OWNING THINGS<br />
WHO ARE THEY?<br />
THE<br />
EXPERIENCE IS<br />
ALWAYS FIRST<br />
THEY REPRESENT 50%<br />
OF FOREIGN TOURISTS THAT<br />
TRAVEL TO PERU<br />
IT IS A<br />
NECESSITY,<br />
NOT A PRIZE<br />
97%<br />
OF MILLENNIALS POST<br />
THINGS ON SOCIAL MEDIA<br />
AS THEY TRAVEL<br />
84%<br />
VALUE WHAT THEIR PEERS<br />
SAY MORE THAN WHAT THEY<br />
SEE IN ADVERTISEMENTS<br />
80%<br />
#FOMO<br />
FEAR OF MISSING OUT.<br />
OF MILLENNIALS PREFER LOCAL<br />
EXPERIENCES. THEY CONSIDER<br />
THEMSELVES TRAVELLERS,<br />
NOT TOURISTS<br />
THEY SUFFER FROM THE FEAR<br />
OF MISSING OUT ON A UNIQUE<br />
EXPERIENCE AND THUS THEY<br />
LOOK TO EXPERIENCE EVERYTHING<br />
TECHNOLOGY AND<br />
TRAVELS<br />
WHAT DOES<br />
TRAVELLING<br />
MEAN TO THEM?<br />
SOURCES:<br />
FOREIGN TOURIST PROFILE 2017 - PROMPERÚ<br />
MILLENNIALS 2014 – PROMPERÚ<br />
MILLENNIAL TRAVEL TRENDS – INTERNET MARKETING INC<br />
AIRBNB AND THE RISE OF MILLENNIAL TRAVEL<br />
HOW AI IS CHANGING HOW WE TRAVEL? – TECHRADAR<br />
MILLENNIAL TRAVELERS STUDY - CHASE<br />
IT IS AN<br />
THEY SEEK TO GENERATE<br />
OPPORTUNITY<br />
A POSITIVE IMPACT<br />
TO HAVE FUN<br />
IN THE WORLD<br />
IT IS A WAY TO LEARN<br />
FROM OTHERS, AND<br />
ABOUT ONESELF<br />
THEIR DECISIONS<br />
ARE INFLUENCED BY<br />
SOCIAL MEDIA<br />
44%<br />
OF MILLENNIALS’ TRAVEL INSPIRATION<br />
COME FROM WHAT THEY SEE ON<br />
FACEBOOK AND INSTAGRAM<br />
THEY MANAGE<br />
THEIR OWN TRIPS<br />
60%<br />
OF AIRBNB RESERVATIONS<br />
ARE MADE BY MILLENNIALS<br />
THEY ARE PROSUMERS:<br />
THEY INFORM THEMSELVES<br />
AND OPINE<br />
85%<br />
OF THEM REVIEW VARIOUS<br />
ONLINE SITES TO GET<br />
THE BEST PRICES.<br />
80%<br />
OF BOOKING USERS PREFER<br />
SEARCHING FOR INFORMATION<br />
THEMSELVES IN ORDER TO ASSURE<br />
THAT THEY FIND EXACTLY WHAT<br />
THEY WANT