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Millennial travellers

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MILLENNIAL<br />

TRAVELLERS<br />

HOW DO THEY TRAVEL?<br />

THEY DON’T<br />

NEED LUXURIES<br />

ADVENTURE LOVERS. FANATICS OF ALL THINGS LOCAL. OPEN TO ANYTHING. WITH THEIR UNIQUE<br />

WORLD VIEW THAT EMPHASIZES LIVING LIFE TO THE FULLEST, ESPECIALLY WHEN IT COMES TO<br />

TRAVEL, MILLENNIALS ARE IN VOGUE.<br />

THEY ARE DARING AND<br />

WILLING TO LEAVE THEIR<br />

COMFORT ZONEST<br />

59%<br />

OF ADVENTURE TOURISTS<br />

WHO COME TO PERU ARE<br />

MILLENNIALS<br />

THEY ARE BETWEEN<br />

22 AND 37 YEARS OLD<br />

THE MAJORITY OF THEM<br />

TRAVEL ALONE OR WITH<br />

THEIR PARTNERS<br />

TRAVELLING IS<br />

MORE IMPORTANT THAN<br />

OWNING THINGS<br />

WHO ARE THEY?<br />

THE<br />

EXPERIENCE IS<br />

ALWAYS FIRST<br />

THEY REPRESENT 50%<br />

OF FOREIGN TOURISTS THAT<br />

TRAVEL TO PERU<br />

IT IS A<br />

NECESSITY,<br />

NOT A PRIZE<br />

97%<br />

OF MILLENNIALS POST<br />

THINGS ON SOCIAL MEDIA<br />

AS THEY TRAVEL<br />

84%<br />

VALUE WHAT THEIR PEERS<br />

SAY MORE THAN WHAT THEY<br />

SEE IN ADVERTISEMENTS<br />

80%<br />

#FOMO<br />

FEAR OF MISSING OUT.<br />

OF MILLENNIALS PREFER LOCAL<br />

EXPERIENCES. THEY CONSIDER<br />

THEMSELVES TRAVELLERS,<br />

NOT TOURISTS<br />

THEY SUFFER FROM THE FEAR<br />

OF MISSING OUT ON A UNIQUE<br />

EXPERIENCE AND THUS THEY<br />

LOOK TO EXPERIENCE EVERYTHING<br />

TECHNOLOGY AND<br />

TRAVELS<br />

WHAT DOES<br />

TRAVELLING<br />

MEAN TO THEM?<br />

SOURCES:<br />

FOREIGN TOURIST PROFILE 2017 - PROMPERÚ<br />

MILLENNIALS 2014 – PROMPERÚ<br />

MILLENNIAL TRAVEL TRENDS – INTERNET MARKETING INC<br />

AIRBNB AND THE RISE OF MILLENNIAL TRAVEL<br />

HOW AI IS CHANGING HOW WE TRAVEL? – TECHRADAR<br />

MILLENNIAL TRAVELERS STUDY - CHASE<br />

IT IS AN<br />

THEY SEEK TO GENERATE<br />

OPPORTUNITY<br />

A POSITIVE IMPACT<br />

TO HAVE FUN<br />

IN THE WORLD<br />

IT IS A WAY TO LEARN<br />

FROM OTHERS, AND<br />

ABOUT ONESELF<br />

THEIR DECISIONS<br />

ARE INFLUENCED BY<br />

SOCIAL MEDIA<br />

44%<br />

OF MILLENNIALS’ TRAVEL INSPIRATION<br />

COME FROM WHAT THEY SEE ON<br />

FACEBOOK AND INSTAGRAM<br />

THEY MANAGE<br />

THEIR OWN TRIPS<br />

60%<br />

OF AIRBNB RESERVATIONS<br />

ARE MADE BY MILLENNIALS<br />

THEY ARE PROSUMERS:<br />

THEY INFORM THEMSELVES<br />

AND OPINE<br />

85%<br />

OF THEM REVIEW VARIOUS<br />

ONLINE SITES TO GET<br />

THE BEST PRICES.<br />

80%<br />

OF BOOKING USERS PREFER<br />

SEARCHING FOR INFORMATION<br />

THEMSELVES IN ORDER TO ASSURE<br />

THAT THEY FIND EXACTLY WHAT<br />

THEY WANT

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