68 STYLE | promotion MAKING IT COUNT When is a gym, more than a gym? We talk to Paige and Ellis Powerman about how they’re making a difference with their three Christchurch 9Round franchises. When we last caught up, you owned two 9Rounds, and now you’ve added a third with Barrington. Will you use the same business approach for all of them? Ellis: Most definitely. Owning a gym is more than just owning a business. It’s about leading a community to live a truly happier and healthier life. That means educating everyone, bringing people closer together, making new friends, having 24/7 support and helping this planet become better. What actions have you taken to make each more than just a work-out space? Paige: We are currently working on a lot of new ideas. Some things we have already put into place are simple, like having members’ nights and having a social Facebook group where people can share their awesome achievements, support each other and post funny things. Ellis: We have also bought some “reusable” cups and will be holding weekend workouts that will include planting trees and a car wash to fundraise for We Love The Earth, a project that has been put together and created by Leonardo DiCaprio. How have you generated community spirit among gym members? Paige: Any culture is shaped from the top. It is all about practising what we preach. We want team members to be talking to members about their goals, so we talk to members about their goals constantly; we want members to talk to each other, so we introduce members to each other; we want people laughing, making jokes and ultimately having fun so we ensure we are always smiling, laughing, making jokes and having the time of our lives when we are in club. This feeds through to the staff and to the members, which creates a community spirit like no other. Which charities have you chosen to support so far? Ellis: Mental Health Foundation (helped raise $130,000), NoH8 Foundation ($2000 between two clubs) and Meningitis Foundation ($3000 between two clubs). We are now doing our part to support the Cancer Society and We Love The Earth. On the business front, what impact has this direction had? Paige: Despite what some people think about “business people”, not all business is bad. Ours is actually the best kind of business we could have ever asked to run. While some members know we own the gyms, most don’t. Yet they see the sheer amount of work, time and effort we put into helping them change their lives. Member consult with Paige Powerman. After trying for their whole lives to be happy with their bodies, many members have seen dramatic improvements in their mental health. Some of whom have admitted that if it wasn’t for 9Round, they may not be in this world today. It is pretty hard to put a “business” impact on something like that. It is not the business that has made an impact on our lives. It is the lives that have had an impact on our business. Ellis: 9Round Papanui has now been awarded 9Round Australasia Community Club of the Year and, for our dedication, commitment and courage to helping change lives, we were awarded 9Round Australasia Franchisees of the Year. Papanui • Barrington • Christchurch CBD 9round.co.nz
STYLE | beauty 69 BRIGHTEN UP It’s a term that can raise undue concerns by those unaware of its place in the beauty world, but, as Clemency Alice outlines, ‘brightening’ instead puts your skin in a whole new light.