Creative HEAD July/August 2019

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Editor’s letter

We are dedicated to helping you build your businesses, and

a common concern we hear at Salon Smart is the march of selfemployment:

how can we keep stylists from going freelance, or compete

with salons offering chair rental? Couple that with the revelation from the

NHF/NBF that, for the first time, more than half of hairdressers are freelancers,

and it’s clear that the world as we know it is shifting. The pull is obvious but the

challenges are also there – no holiday pay, managing your own taxes, finding your

own clients. And with HMRC looking closely at businesses using freelancers to see

if they are following the law (Uber is a case in point), it’s only a matter of time before

they start casting an eye over hairdressing. It’s a new world, which is why we’re not

only taking an in-depth look at the state of employment in UK hairdressing right

now (page 60), but also unveiling SELF/STYLED on creativeheadmag.com. This is

a new hub for indie hairdressers and salon managers with self-employed stylists,

to help with daily challenges and long-term concerns. SELF/STYLED will

be there for anyone feeling alone, in need of help and education. Creative

HEAD will always champion salons, but we know hairdressing today is

a complex landscape. Let’s navigate it together…

Amanda Nottage

Editor

JOIN US!

The judges have spoken – and

we are thrilled to have revealed

Creative HEAD’s Most

Wanted and The It List

finalists 2019! The Grand

Final is going to be epic –

see who’ll be tussling for

a trophy from page 28.

On 15 July, The Coterie:

In Session returns – this

time with Leigh Keates

and Lisa Farrall taking

to the set to deliver live

styling and conversation.

See page 32 for all the

details. Last but not least,

tickets are shifting for Salon

Smart in Ireland, taking place in

Dublin on Sunday 3 November.

Don’t miss out on a day of

truly transformative business

networking, we have all you need

to know from page 36.

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag

01_MrQ cover2.indd 1 17/06/2019 11:33

July/August

WHAT’S INSIDE

FASHION

Ruffians’ Richard

Tucker delivers a

distinctly ’90s vibe

HOW WE WORK NOW

The rise in self-employment means

old rules are changing – we investigate

the landscape of hairdressing careers

FREE INSIDE

ON THE COVER

Sinéad Kelly London,

L’Oréal Colour Trophy

2019 winner

SCENE

L’Oréal Professionnel

celebrates Graduate

Fashion Week and the

Central Saint Martins

BA show

MISTER QUARTERLY

JULY

JULY/AUGUST/SEPTEMBER

2019

MISTER QUARTERLY

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

EXPECT

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The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

John Vial

WELCOME TO

SELF/STYLED

MORE THAN HALF of UK hairdressers are

now self-employed, which is why Creative

HEAD is unveiling a new digital hub of

information for independent stylists.

SELF/STYLED will feature everything from

advice on setting up your own business

and useful apps to keep yourself organised,

through to fresh product stories and exclusive

deals. You can also find Real Talk, first-hand

experiences of the ups and downs of freelance

life. SELF/STYLED offers an interactive

community for freelancers including Be

Scene, a calendar full of events and education

opportunities; and The Gig List, a message

board where people can advertise for stylists

and assistants, models, photographers,

available chairs to rent and build ties with

other freelance artists. Show us how you are

bossing freelance life on social media with the

hashtag #CHSelfStyled for the chance to be

featured on the site. SELF/STYLED launches

on 4 July at creativeheadmag.com/selfstyled

A-Listers judge

Most Wanted

and The It List

Ken O’Rourke

THERE WAS A host of famous and renowned faces at this year’s judging

sessions for the Most Wanted and The It List. Industry legends and former

award winners including Leigh Keates, John Vial and Syd Hayes teamed up

with other heavyweights, including Marie Claire’s Lisa Oxenham and Theresa

Yee from trend forecaster WGSN, to whittle down the record number of entries

to our finalist line-up of 105 names. For 2019, all Most Wanted categories

and The It List were open to Irish competitors, while two new Most Wanted

categories were introduced with Best New Boutique Salon and Independent

Stylist. The Grand Final takes place on Monday 2 September at the incredible

Printworks, the former home of newspapers such as the London Evening

Standard. See who made the final shortlists from page 28!

Lisa Oxenham and Syd Hayes

To celebrate

15 years of

supporting

breast cancer

charities, ghd

has teamed up with

mastectomy tattoo artist

David Allen for the stunning

Ink on Pink collection. £10

from each sale will go to Breast

Cancer Now. ghdhair.com

World leading

ethical hair extensions

To enquire about joining the elite and becoming a Great Lengths certified stylist visit

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

#CHedit

Meet the #SKPcollective

The #SKPcollective from Schwarzkopf Professional has revealed the 12 members to make

up the group for 2019/2020, which helps stylists and salons promote their skills and business

offerings via social media. They will receive bespoke training focused on how best to utilise

social media and a year’s worth of content generation opportunities including editorial shoots

and backstage at top hair shows. After the success of the inaugural 2018 crew, five of the original

members stay on as part of the #SKPcollective and are joined by a further seven. The members

are, pictured above from left: Matt Surplice from Spring is in the Hair; Sam Marais of Urban

Hair; Chris Tranter from Ed & Co; Christopher Laird of Hair by Christopher Laird; Rebecca

Jacques from Bad Apple Hair; Irfan Sumbul of Choppy Cuts; Justin Mackland from Ishoka;

Alix Maher of Lynda Maher Hair Studios; Dan Mewies from Mewies & Co; Mimi Kobayashi

of Billi Currie; Mat Watt from Mathew Watt and Austen Thompson of Austen Thompson Hair.

13 per cent

of UK consumers

are interested in

dry-use soap, bath

and shower products, such as shampoo bars, as the world’s water

crisis becomes a more critical concern, according to Mintel.

The company added that as the global population is slated to reach

10.2 billion by 2050, the demand for water could outpace supply.

THE A-TEAM

ASSEMBLES

Saks has announced the line-up for its new A-Team,

a year-long education programme led by creative

director Luke Pluckrose and the Saks Art Team.

The group started the year with a ‘styling through

the decades’ session at Saks Academy Darlington

with Sarah Clarke-Lees, the Saks Art Team colour

director. Getting creative for 2019 to 2020 are,

pictured from left: Sean Turnbull (Yarm); Charlotte

Lewington (Yarm); Leonie Winter (Guisborough);

Stacey Hallam (Doncaster); Ashleigh Mortimer

(York); Lucy Coles (Lincoln); Jessica Smith

(Hexham); Hanna Farquhar (Aberdeen); Sienna

Coyle (Northallerton) and Skye Kelly (Sedbury Hall).

MY months

AHEAD

What July and

August have

in store for...

GAVIN MILLS

BAD APPLE HAIR

We’re opening a new salon in

Sutton Coldfield, which takes

our salon portfolio into double

digits. I’m working with the

Bad Apple Hair Art Team on

our latest Men’s collection

alongside our new blow-dry

menu. I will be launching a

brand-new

Finishing

School

programme at

the Bad Apple

Hair Academy

as well.

KIERON PRICE

RAW IMAGE BARBERSHOP

I’ll start July by celebrating the

third anniversary of the barber

shop. We’re now expanding

and looking for a sixth staff

member to join. I’m also

working on MVRCK by Mitch,

travelling with John Mosley

and the team

to Liverpool,

Northampton,

Sussex

and Wales

to spread

the word!

Conscious

Hair & Beauty

by Phorest Salon Software

Hear from the experts on how to put sustainability

& wellness at the top of your salon’s agenda.

Inspiration & Education

Expert advice: Dr Denise Baden, Associate Professor at Southampton Business School,

specialises in sustainability in salons.

Mental health & salon life: Sam Pearce, Founder of The Potting Shed Spa, West Yorkshire.

Sustainability success stories: Jennie Lawson Founder of Mimosa Beauty, Essex.

More speakers and information to be announced.

Venue

OXO2, Level Two, Oxo Tower

Wharf, Bargehouse Street

Southbank, London

SE1 9PH

Tickets

For tickets & information,

please go to http://bit.ly/Phorest

Tickets from £100.00 +VAT

per ticket

Date & Time

9:30am - 2:00pm

Sunday

18th August 2019

www.phorest.com #letsgrow

Beauty means

business

We work in an industry worth £28.4 billion, yet it’s often

dismissed as trivial. Now a landmark report from the British

Beauty Council is set to give our sector a serious makeover

THE UK BEAUTY INDUSTRY – of which hair, with an annual

turnover of £6.3bn, is by far the most valuable sector – is one

of the most vibrant business communities in this country

and a world-leader in skills and education. So why is it rarely

promoted as a positive career choice for school leavers?

As we have debated regularly at Salon Smart, it is time for

the industry to be taken seriously. Much more needs to be done

to nurture it, drive our business forward and influence valuable

growth for the UK economy.

Creative HEAD publisher Catherine Handcock is co-founder

of the British Beauty Council, a new and independent industry

body that has been set up to represent all areas of the beauty

industry and ensure that it is recognised and valued at all

levels – by government, the wider economy, and by consumers.

“It’s a question of raising our profile, improving our

reputation and engaging with policy-makers and people who

make decisions about education funding, so that we can attract

the best people into our industry,” she says.

The Council’s first step has been to establish the real value of

UK beauty. “Our industry has never been adequately defined,

nor its contribution to the UK economy robustly valued,”

continues Catherine. “This omission has had real consequences

– not least, limiting our sector’s impact.”

The Council’s ‘Value of Beauty’ report, prepared by experts

at Oxford Economics, quantifies the total contribution made

by the beauty industry to the UK economy in 2018. Among the

key findings, it shows that UK beauty made a total contribution

to GDP worth £28.4 billion – equivalent to 1.3 per cent of the

country’s total GDP – and directly employed 370,200 people,

with a further 220,300 jobs being supported through its supply

chain and wage-related consumer spending contributions. Just

as importantly, the beauty industry supported £7 billion in

UK tax revenues last year – more than half of which was paid

directly by the beauty industry and those employed in it.

The report confirms that hairdressing is the most powerful

and valuable force within beauty by far. It’s responsible for 33

per cent of all jobs in the industry and also accounts for the

largest share of education and skills training. This commitment

to developing talent and building the skill-sets of its employees

underlines hairdressing’s importance to UK productivity – both

now and into the future.

‘Value of Beauty’ also spotlights the mechanics behind

UK beauty today, in every sector from creative and technical

abilities in hair salons and spas to the disciplines of product

manufacturing, branding, design and marketing, the science

behind product retail, the skills of beauty journalism and

blogging, the creative process of new product conception,

and more.

“Accurate communication of the size of the UK beauty

industry is essential to gaining traction with policymakers,”

says Catherine. “We need to transform traditional

establishment perceptions of our industry, and numbers are

key to this. The fact that we are bigger than the car industry,

for example, is going to make some people sit up and listen.”

The report will now be an important tool to assist the

British Beauty Council with its advocacy. Says British

Beauty Council chief executive Millie Kendall: “We hope to

promote the industry to business leaders to ensure investment

into our sector is fluid. We feel that by bringing together the

beauty industry and its various sectors, we can look to establish

that we are a creative industry that is diverse and inclusive and

one that can be sustainable as automation takes over jobs in

other sectors.”

DOWNLOAD THE ‘VALUE OF BEAUTY’ REPORT FREE OF

CHARGE FROM 18 JULY AT BRITISHBEAUTYCOUNCIL.COM

£28.4bn

the total amount the beauty

industry contributed to the

UK economy last year

Beauty stores and salons

are bolstering British high

streets, opening

1,225

locations last year

There are currently

2,768

UK digital

infl uencers with a

presence in beauty

#CHedit

£6.3bn

the amount spent on

hair services in 2018.

As a country, we spend

MORE FROM

TERRY AND

CAROLINE TURN

TO PAGE 62

or other issues relating to the service they receive are the

responsibility of the stylist and not the salon. I believe

that in most of the salons operating a self-employed

model this is far from the reality! You only need to read

the conversations on social media sites to realise this. I

regularly see salon owners with self-employed stylists using

the words, “team” and “staff” and yet to be self-employed

means you are on nobody’s team nor are you anyone’s staff.

I see owners asking advice on what to do about issues

they have with self-employed stylists and yet the fact

is they have little or no control over those stylists at all.

Doing so contravenes the very concept of self-employment.

Technically you can’t even provide any education to a selfemployed

stylist unless they pay you to do so.

There could also be, as yet unchallenged, issues relating

to GDPR and who actually owns the client data, who

controls that data and what happens to it if a self-employed

stylist moves on.

So, why do I believe in the employed model? Because

I believe in creating brands that can grow, cultures to be

proud of, careers and continuous education for professional

teams of people that benefit from the security of being

employed by a solid and profitable business.

Salon owners need to rethink the employment packages

they offer. The underlying challenge we have in our

industry is pricing. To employ the right people you need

to offer the right rewards. To offer the right rewards you

need to charge the right prices. To charge the right prices

you need to offer an amazing guest experience. To offer an

amazing guest experience you need to employ the right

people. And so it goes, round and round…

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag

CREATIVE HEAD

3·6·5 Successful

Business Coaching

for Salons

Are you a

Salon Owner?

Finding it harder and harder

to pull in new clients and recruit

the right team?

In times of change it is important to plan ahead .

With many uncertainties facing the industry and

economy in 2019, 3·6·5 can help to point you in

the right direction.

3·6·5 can provide your salon with successful

business coaching to help promote a

long-term, sustainable future for

your business .

Call us on: 0845 659 0015

www.365SalonEducation.com

Find us: @365SalonEducation

#BusinessEdit

MORE WAGE RISES

‘UNAFFORDABLE’

BRITS SHARE SECRETS

WITH STYLISTS

HAIRDRESSERS AND BEAUTY

therapists are trusted with the most

intimate details of their clients’ lives, a new

survey has found, with up to 10 million

Brits sharing secrets they wouldn’t tell

anyone else. The survey, carried out by

the finance company Liberis, revealed

that more than 40 per cent said they have

an especially good relationship with their

hairdresser or beauty therapist and over a

quarter have been loyal to them for more

than five years – which may explain why

they’re happy to open up in the salon.

These findings were confirmed in a poll

of 2,000 women carried out by Regis. One

in 20 of the women said they had discussed

cheating on a husband or partner with

their hairdresser, and 15 per cent said they

had made a big life decision following a

conversation with their hairdresser.

NEARLY HALF (45 per cent) of NHF/NBF members have said they could not

afford further rises to the National Living Wage (NLW).

The NHF/NBF survey also found that more than a quarter (27 per cent) of

members believe that future increases should be slowed down, and 19 per

cent felt that increases should be in line with inflation.

NHF/NBF chief executive Hilary Hall said: “The NLW, which must be

paid to over-25s, is expected to increase from £8.21 to £8.67 in April 2020.

Up to 60 per cent of business costs are wage-related, yet the government

is considering further large rises beyond 2020 up to £9.61 an hour, and also

reducing the age when people qualify for the NLW, though the timescales

are not yet clear. In addition, the Labour Party is proposing a wage of £10

per hour for everyone, including 16 to 17 year olds, should it come into

government. We believe it’s time to slow down minimum wage rises while

we assess the impact of Brexit and give salons the chance to recover from a

series of steep wage rises.”

Discover more at nhf.info/wage-survey

CASH IS KING FOR TIPS

LEAVE TIPS IN cash and not by card is the

message from a recent survey of NHF/NBF

members. “Most salons are reluctant to accept

tips by card as it makes sorting out the payroll

more complicated,” explained NHF/NBF chief

executive Hilary Hall. “This is because tax has

to be paid on tips paid via card. The solution for

many salons is to ask clients to leave cash tips,

which can be directly passed to staff. Sorting

out the tax is then the employee’s responsibility

rather than the salon’s.”

A new law is planned that will require all tips

to be passed onto staff in full. “We already know

our members support this move,” said Hilary.

“However, it’s important for the new rules to be

user-friendly for small businesses.”

Go to nhf.info/tipping for a detailed fact sheet

Ian Egerton is new

NHF/NBF president

IAN EGERTON (PICTURED) IS the new president of the NHF/NBF, replacing outgoing

president Agnes Leonard. Ian has been running The Stress Exchange hair, beauty

and wellness business for 17 years so brings a wealth of knowledge and experience

to the presidency. He will work closely with the new vice-president Steven Scarr and

NHF/NBF chief executive Hilary Hall to help NHF/NBF members build successful and

profitable businesses.

“A huge thank you to our outgoing president Agnes Leonard who contributed so

much during her time in the role,” said Ian. “I have championed the NHF/NBF ever since

I became a member in 2002 so I couldn’t be prouder that I’m now leading the way in

supporting other business owners. I can’t wait to see what the future has in store.”

Find out more about the new president at nhf.info/president

26 CREATIVE HEAD

#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

in association with Phorest and the Creative HEAD Reader Panel

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

AFTER EVERY ISSUE of Creative

HEAD we speak to our Reader

Panel to ask what business is like

for them right now. In the first

of a new series, in partnership

with Phorest Salon Software,

we combine the results from

our Reader Panel with research

compiled by Phorest using its

client base of salons from across

the UK, to gauge the landscape

and discuss best practice when

it comes to everyday issues and

headaches. Let’s start with the

bane of many a salon owner –

clients who don’t show up.

PERCENTAGE OF TURNOVER ATTRIBUTED

TO RETAIL SALES

10.3%

AVERAGE CLIENT SPEND

IN MAY (EXC. VAT)

£58.60

HOW DO YOU

COMPARE?

How was business in May

compared with April?

WORSE

15%

THE SAME

31%

How was business in May

compared with May last year

THE SAME

WORSE

23%

BETTER

54%

BETTER

70%

THE MISSION: BEATING NO SHOWS

46%

of salons charge

for no-shows

Salons experience

an average of

2.3

no-shows a week

“We don’t charge for the fi rst no-show because we

understand life can get in the way, but if it happens a second

time then there is a deposit to pay before they can get another

appointment, which will be lost if they fail to show again”

EMMA SIMMONS AT SALON 54

62%

of salons offer a

loyalty scheme

DID YOU KNOW…

YOUR CLIENTS ARE MORE LIKELY TO REBOOK

WITH YOU IF YOU CHARGE FOR A NO-SHOW?

50% OF CLIENTS CHARGED

FOR A NO-SHOW COME BACK TO

THE SALON, WHILE ONLY 37%

OF NOT CHARGED CLIENTS DO

WE’VE ALL BEEN there: a mis-managed

week, a slip of the mind, perhaps even

a family emergency. No-shows are an

unfortunate but real part of life for your clients,

and as a salon owner, knowing how to deal

with an unexpected gap in your calendar –

and day’s takings – can be a conundrum.

For many, charging the client for a no-show

can pose two problems: could it damage the

relationship and impact their decisions in the

future? And how will you get them to pay,

even if you want them to?

Here’s where you might be surprised: our

most recent research showed that clients who

were charged by their salon for a no-show

were 13 per cent more likely to rebook in

the future. Why? Because by charging for a

service, salons show they know their value,

that they’re worth turning up for. It also clears

the customer’s conscience – no need to

slink away to a competitor for fear of being

reprimanded next time!

As for problem number two… when you

adopt an online booking system with Phorest

Salon Software customers give their card

details on booking, which are then held until

the time of the appointment, and it also lets

them know that there is a no-show charge

policy in place. So you can automatically take

anything from 0 per cent to 100 per cent of

the cost at your own discretion. Take control

of your no-shows and make them work for

your business, rather than against it.

Shauna O’Halloran is content &

marketing manager at Phorest

Salon Software. Find out more

at phorest.com and

@phorestsalonsoftware

TEAM 2019 FINALISTS

BEST NEW BOUTIQUE SALON

For a new small salon with a unique sense of style

2019

douce, Cambridge/London

Luis & Cos, London

Mayfive, London

Re-Invention House, Louth

Rose & Wild, London

BEST SALON TEAM

For salon teamwork at its best

Hare & Bone, London (Great Titchfield Street)

Lloyds Hair, Waterford

Review, Petersfield

Salon 54, Thirsk

The Box, London

BEST LOCAL SALON

For a salon that best serves its local community

APPLAUSE,

APPLAUSE!

CONGRATULATIONS TO THE

75 HAIR PROS OPERATING

AT THE TOP OF THEIR GAME –

MEET CREATIVE HEAD’S MOST

WANTED FINALISTS 2019!

CREATIVEHEADMAG.COM/MOSTWANTED

@CREATIVEHEADMAG #MWIT19

Linton & Mac, Aberdeen

Millie Jones Hair, Haslemere

RAW, Dartford

Sarai Hair and Beauty, Crowthorne

SliderCuts, London

BEST NEW SALON

For a new or revamped salon that turns heads

Bad Apple Hair, Stratford-upon-Avon

Gatsby & Miller, Amersham

Gina Conway Aveda, London (Wimbledon)

Kennaland, London

Sally Montague Hair Group, Ashbourne

BEST SALON EXPERIENCE

For a salon that delivers top customer service

Edward James London, London (Clapham)

Michael Van Clarke, London

Sally Montague Hair Group, Ashbourne

STIL, London

The Box, London

INDIVIDUAL 2019 FINALISTS

INDEPENDENT STYLIST

For a stylist looking after clients while busy building

‘Brand Me’

HAIR TREND

For the best on-trend image of the year

Louis Byrne

Ashleigh Hodges

Paula McCash

Cinta Miller

Kim Rance

MALE GROOMING SPECIALIST

For a salon or session hairdresser demonstrating

stand-out work in men’s hair

Charlie Cullen, The Lounge Soho

Darren Fowler, Fowler35

James Beaumont, Allure Hair

Kevin Luchmun, Kevin Luchmun

Mikey Pearson, Manifesto

CREATIVE TALENT

For a creative director or senior stylist with

exceptional artistic skill and commercial expertise

Jack Howard, Paul Edmonds

Zoë Irwin, John Frieda Salons

Desmond Murray, Atherton Cox

Indira Schauwecker, Toni&Guy

Angelo Vallillo, DNA Artspace

BUSINESS THINKER

For a salon owner or director who has built an

outstanding salon business

Paul Fitzgerald, PR Hair

Sophia Hilton, Not Another Salon

Jennifer Linton and Joanna MacDonald,

Linton & Mac

Gavin Mills, Bad Apple Hair

Mark Woolley, Electric Hairdressing

COLOUR EXPERT

For a colour director or senior colourist with exceptional

technical skill and commercial expertise

Errol Douglas MBE, Errol Douglas

Philipp Haug, Toni&Guy

Rory Mason, Ashley Gamble

Desmond Murray, Atherton Cox

James Earnshaw, Bad Apple Hair

AWARD FOR INNOVATION

Rewarding an original hairdressing initiative

that has proved a success for the salon business

or the industry at large

Phil Benton for douce

Tom Chapman for The Lions

Barber Collective

Simon Harris for My Salon Manager

Sophia Hilton for Not Another Academy

KT Williams and CODE for Cut Out

The Stigma

SESSION STYLIST

For the most exciting hairdresser working in fashion

Syd Hayes

Larry King

Adam Reed

Eugene Souleiman

Anthony Turner

HAIR ICON

For the most inspirational hairdresser of 2019

HIT PLAY >

Sally Brooks

Nicola Clarke

Errol Douglas MBE

Sophia Hilton

Zoë Irwin

Sam McKnight

Adam Reed

Eugene Souleiman

Anthony Turner

Josh Wood

MOST WANTED

AND THE IT LIST

THE GRAND FINAL

02/09/19

PRINTWORKS, LONDON

HOSTED BY AISLING BEA

SOLD OUT

WAITING LIST ONLY

CALL 01434 610940

Sarah Black, Linton & Mac

Sophia Hilton, Not Another Salon

Jack Howard, Paul Edmonds

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AUGUST/SEPTEMBER

JULY

JULY/AUGUST/SEPTEMBER

2019

MISTER QUARTERLY

ANYTHING BUT

ORDNARY

Made by barbers for barbers, MVRCK by Mitch is

bringing a wave of West Coast cool to the UK

MVRCK is a mindset, an intention. To be true and authentic to every client with products that embody the skills and

craftsmanship of barbering. From full beard to clean-shaved via artful stubble, the new range from Mitch is here to suit

any grooming experience. Every product is 100 per cent vegan and has won its place in the line-up thanks to its versatility,

functionality and effectiveness. Are you ready to become a maverick?

SHAPE UP, LOOK SHARP

From classic cool to street style, the MVRCK by Mitch styling heroes give the perfect

professional finish. These 100 per cent vegan products are ready to style up a storm with

sleek, simplified packaging, featuring two-in-one flip-top or spin-off lids and a vibrant,

energising agave citrus scent

GROOMING CREAM

Create the ideal laid-back, done/undone look with this quick-styling product,

infused with shea butter for conditioning. It gives natural shine, soft definition

and light hold to air-dried or dry hair

ORIGINAL POMADE

This versatile pomade is perfect for classic, slicked-back styles or the latest

street style finishes. Pliable and with a medium hold, it adds the right balance

of texture, control and natural shine

DRY PASTE

A matte finish with a lightweight texture, this versatile paste has the perfect

amount of grit and grip without flaking. A blend of clays, safflower oil and

body-building ingredients enhance texture

GROOMING SPRAY

Add texture and volume without any stickiness with this lightweight styling

spray. With a trigger spray for no-fuss dispensing, it helps to add height and

buildable hold

TRIM, SHAVE, SHAPE, REPEAT

Upgrade your shaving experience with this core quad of products.

Barley seed extract helps to reduce shaving inflammation, while

the energising and masculine scent gives senses a boost

BEARD OIL

Soften coarse hair with a blend of shea butter, sunfl ower seed oil and other

lightweight yet hydrating ingredients. Use to tame all beard styles and lengths

and keep it looking soft, shiny and healthy

SHAVE CREAM

A rich shaving cream that lathers up for a smooth, close shave while minimising

irritation and infl ammation. Skin is left moisturised and soothed thanks to

hydrating extracts including coconut and barley seed

COOLING AFTERSHAVE

Refresh the skin with a cool fi nish and energising agave citrus scent

with this soothing aftershave. Antioxidant-rich ingredients nourish the skin

for a perfect fi nish

SKIN TONIC

The fi nishing touch to any shave experience. This light mist can be used

pre- or post-shave for light hydration. A blend of cooling menthol and

other skin-soothing ingredients calms and refreshes dry skin

OWN IT

Flex your creative muscles with MVRCK’s inclusive, streamlined

collection, designed by your fellow craftsmen. Whether your client

is looking for a new look or a daily routine, you have the tools at

your disposal to fulfil any vision

Become a styling maverick. For more information on the new MVRCK by Mitch collection

call 0845 6590012 or visit salon-success.co.uk

#MVRCK @mvrckbarbering @salonsuccessuk

EXCLUSIVE

CONTENT

IN SESSION: MEN

WITH

JODY TAYLOR &

LIAM CAMPBELL

• VIDEOS

• STYLE NOTES

• TIPS AND INSPIRATION

GET IT ALL AT CREATIVEHEADMAG.COM/EDUCATION

THE FACES, THE PLACES, THE NEWS, THE VIEWS

Mr. Q

welcomes you…

We still get a buzz every time London Fashion Week Men

rolls around and, from the vibrant colour at Iceberg to ’60s

splendour at Oliver Spencer, the variety of finishes was a

welcome reminder of the vitality of men’s grooming today.

Indeed, it’s in this environment that beard and moustache

services have become a key earner for shops and salons,

so turn to page 11 to find out how to make your beard

business go with a bang, not a whisker… #SorryNotSorry

YOU NEED

TO MEET…

CHARLIE CULLEN

The Lounge, Soho

GET SMART

WHAT ALL BARBERS SHOULD DO THIS QUARTER

You’ll even get to meet the new

Party… at the Most Wanted

Awards Grand Final on

2 September with host Aisling

Bea at Printworks in London.

Male Grooming Specialist winner!

creativeheadmag.com/

mostwanted

creativeheadmag.com

Watch... American Crew founder

David Raccuglia answer our

questions and discover where he

goes to find inspiration!

Be inspired… by the stylings of

Jody Taylor (pictured) and Liam

Campbell from our Coterie: In

Session men’s night. Think retro

footballers and ’90s curtains!

creativeheadmag.com

Describe yourself in five words

Grounded, driven, respectful,

joker, chilled.

What’s exciting you about British

barbering right now?

The link with fashion and hair being

the biggest accessory. I’m not a fan of

hair looking too ‘hairdressery’, if that

makes sense. So now hairdressers

and barbers wanting to learn to

style hair in a editorial, undone and

effortless way, excites me.

If I could change one thing…

I would make sure people are

getting into the industry for the

right reasons. This is a service

industry and the reward should be

making every client feel great! Of

course we have amazing education

opportunities and get to be creative

with shoots and to travel, too. But

it’s important that anyone with any

influence highlights the importance

of the craft; it’s not about becoming

Insta-famous.

ON THE COVER

MVRCK by Mitch

Everything changed for me when…

When I first held my baby girl in my

arms. All of a sudden you can feel

pressure and a sense of responsibility

to provide.

The groomer that inspired me is…

I was privileged enough to be

taught by Jody Taylor when I was an

apprentice at Toni&Guy and he was

someone that inspired me to pursue

a career as an artistic director for

the company. Also Cos Sakkas –

he’s responsible for making me the

educator I am today and always

inspiring me to do better.

Who else should we get to know…

Joe Mills (@joemillshair) – he’s

a legend, in session and as a

businessman. I’m buzzing about my

new role as artistic director for his

salon The Lounge and his barbers

Joe & Co.

Say hello to me…

@CharlieCullenEducation

08 Mister Quarterly

MVRCK

LANDS IN

THE UK

NEW GROOM ROOM

MILLS x Primark

Blade Pullman

Emma Jankowski

JOINT HONOURS

In a first for the competition, it was a tie at the top

of the American Crew All Star Challenge! Emma

Jankowski from the US and Australia’s Blade Pullman

scooped top honours at the New York final, which also

celebrated the brand’s 25th anniversary.

Soho’s Cut & Grind was the host

as John Paul Mitchell Systems

unveiled its new barbering brand

MVRCK by Mitch, with guest artist

John Mosley. Around the UK,

barber shops including Horsham’s

Grizzly’s, Glasgow’s Frequency

Barbers and Gloucestershire’s

Jarreds, welcomed John and men’s

grooming artist Kieran Price to try

the new line and watch demos over

a few cheeky drinks. John Mosley,

(@popular_nobody), was one of a

select few US barbers involved

in helping Mitch develop the new

MVRCK line.

Known for his session styling, editorials with

the likes of GQ and Esquire and a celebrity

clientele to envy, Joe Mills rather surprised

many when it was announced that the

founder of Joe & Co was opening a barbering

concession in Primark. Starting with the huge

new flagship store in Birmingham, MILLS is

focused on taking classic cuts and doing them

well, keeping it all rather uncomplicated and

the prices competitive. Anyone is welcome,

and the MILLS Coffee Bar is an extra touch

to ensure a superlative service all round. Oh,

and there are more than 9,000 songs on the

MILLS playlist, too.

ON THE SHELF

BOYS’ TOYS

THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP

Slick, Cali-cool MVRCK by Mitch is created by your fellow

barbers – it’s a compact range rooted in functionality

and authenticity that covers all hair and grooming needs.

RRP FROM £13.95

salon-success.co.uk

Want to add a bit of lift and texture to your

styling? Manwave’s Protein Kit delivers.

PRICE £7.60 +VAT

hairproducts.co.uk

Reuzel

3-in-1 Tea

Tree Shampoo,

Conditioner and

all over Body Wash is

perfect for cleaning from

head to toe.

RRP £10.83

reuzel.co.uk

For workable medium hold and a silky, matte finish,

American Crew’s new Matte Clay is spot on.

RRP £15.20

americancrew.com

Baxter of

California’s

Thickening Style

Gel contains birch

juice to smooth and

soften the hair while

calming the scalp.

RRP £13

baxterofcalifornia.com

With a patent-pending compound,

Hairdreams’ revolutionary

Stop&Grow anti-hair loss

therapy can ‘wake up’

dormant hair roots.

RRP FROM £25

hairdreams.com

The word ‘legend’ gets bandied about a lot, but this

motorised marvel from Takara Belmont lives up to its name.

With the company celebrating its 60th anniversary, it’s

a good time to revisit why it’s simply perfect for modern

grooming establishments.

PRICE £5,995

takarahairdressing.co.uk

10 Mister Quarterly

Johnnie BaBa, Barber Barber

#IN THE KNOW

HOW TO…

BOOST YOUR

BEARD BUSINESS

GET STAFF SKILLED UP

Your grooming specialists need to be

just that, specialist, as the beard can

be difficult to master. “Know how to

comb through and understand the

beard shaping process,” says Joe &

Co’s Joe Mills. Barber Tony Haresign

recommends covering all aspects of

health and safety, beard styles and

specialist techniques in education.

HELP GUYS AT HOME

“If you are doing it yourself it’s a lot

harder to see it from all angles and

knowing how to line out and remove

weight in the beard is tricky,” says Joe.

Barber Barber’s Johnny BaBa admits:

“Most guys go too high up in the neck

underneath and then too low on the

cheek area,” so show them how to

avoid common mistakes.

PRICE IT RIGHT

At Barber Barber, the beard services are

priced around £1 a minute. At Ruffians,

its services are billed in 15-minute

increments. “Charge the right price for

the service, don’t sell yourself short,

adds Tony Haresign. “This could add 20

to 45 per cent onto the bill, along with

added retail opportunities, too.”

OFFER TOP PRODUCTS

Hardgrind’s Colin Petrie, an American

Crew Elite member, recommends Beard

Foaming Cleanser by American Crew

for all beard types to help remove daily

residue build-up. Danny Baggs at Fine

Fettle points to the value of educating

about skincare beneath the beard.

“Many are already aware of beard

oils, while products like our leave-in

conditioners are effective as they’re

packed with nutrients.”

GET THE MESSAGE OUT

The front-of-house staff at Ruffians are

trained to enquire about beard work, as

many clients are unaware they can have

a quick beard tidy up. Tony Haresign

suggests offering a free beard shape up

or ’tache trim to selected clients and

posting on social media to create a buzz.

Mister Quarterly 11

REFUEL YOUR HAIR

The new Stop&Grow system from Hairdreams

gives thinning hair the boost it needs

12 Mister Quarterly

Hair loss can be a bit of a taboo topic, which is strange

given how widely it affects the population.

According to recent studies, every second

salon client – both male and female – have

concerns about hair loss. Imagine how

much better your clients would feel if

you could open up the conversation

and offer some tangible results.

Hairdreams’ Stop&Grow is an

innovative anti-hair loss therapy,

which has been rigorously tested by

the Clinic of Dermatology at the

University of Lübeck in Germany.

The new system has been

shown to generate growth of

an incredible 14,000 new hairs in

just three months. This all down to the

revolutionary plant-based, patent-pending

PHT compound, which effectively ‘wakes up’

“It’s a great

feeling when you can

help a client who has been

suffering from hair loss. The

results are astonishing and

have far exceeded our clients’

expectations, especially those

who have tried other hair growth

solutions in the past”

Sandra Schmidbauer,

Hairdreams salon manager

sleeping hair roots that have entered resting phase following

hair loss. The PHT compound stimulates cell division,

reactivating it so that the root can resume

production of new, healthy hairs.

So how much fuel does this give to

thinning hair? Dr Tobias Fischer at the

University of Lübeck conducted studies

using Stop&Grow and measured an

average hair growth increase of 30 per

cent, a 10 per cent increase in hair

growth speed, and an increase in

active hair roots by an incredible

23 per cent!

Just picture sharing those stats with

your clients, and the hope you can

share that their hair will wake up once

more with your help. Want to grow your

business? Then Stop&Grow might just be the

fuel your clients have been looking for…

For more information on Hairdreams Stop&Grow, call 07566 294857, +43 316 6057644,

email crm@hairdreams.com, visit stopandgrow.com and follow @hairdreams_uk

Mister Quarterly 13

SLICKER

THAN YOUR AVERAGE

VIBRANT, COLOURFUL, CREATIVE – THE GROOMING AT

LONDON FASHION WEEK MEN S/S20 SHOWCASES THE

EXCITEMENT AROUND GUYS’ STYLING RIGHT NOW.

MR.Q REFLECTS ON A FEW OF HIS FAVOURITE SHOWS

ST-HENRI

HAIR BY BRENDAN O’SULLIVAN

The two looks here reflected the

organic feel of the fibres in the

collection. The first was ‘desert

dry’, using Go24•7 gel to damp hair

and diffuse. The second, a take on

a ‘hillbilly rat tail’, saw Brendan

cutting up several wigs, blending

different lengths and secured with

hair tape by Gold Class Hair.

ICEBERG

JOHN VIAL FOR REVLON

PROFESSIONAL

Slicked back, ultra-reflective

hair made the perfect surface for

vibrant streaks of colour for both

the male and female models. John

Vial used a generous handful of

mousse and Revlon Professional

Style Masters Modular Hairspray

2 for longer hair, pulled back into

tight ponytails, while many of the

men sported close buzzcuts.

14 Mister Quarterly

CHARLES JEFFREY

JOHN VIAL FOR REVLON PROFESSIONAL

Each look was anarchy personified,

from tiny kiss curls fringing a

buzzcut to artfully punky styles.

The tall, witchy female hairpieces

were inspired by artist Arnulf Rainer’s

sketched-over portraits. John Vial

created the scribbled effects by laying

out spiderweb hairpieces on a flat

surface and blasting them with Revlon

Professional Style Masters Photo

Finisher 3 hairspray for hold.

OLIVER

SPENCER

JOHNNIE SAPONG FOR

ELECTRIC LONDON

Inspired by Wong Kar-wai’s

In The Mood For Love, the

hair look centred around

’60s elegance mixed with

the vibrant atmosphere

of Hong Kong’s famous

markets. To create the

glossy, slicked back finish,

a cocktail mix of Electric

°C-4 Shaping Paste and

Electric °C-1 English

Rose Serum was liberally

applied to the hair using

a colour brush.

BIANCA

SAUNDERS

ANNA COFONE FOR

FUDGE PROFESSIONAL

Taking inspiration from

the ‘perfectly imperfect’

theme of Bianca Saunders’

latest collection, hair

mimicked the tailoring

with a graphic shape, as

well as the deconstructed

knitwear pieces with

dishevelled hairlines.

To create the tousled,

matte finish, Fudge

Professional Salt Spray

was applied to baby hairs.

VELSVOIR

LOUIS MAHARAJ FOR LABEL.M

Drawing inspiration from the

jet-set age of the ’50s, the Velsvoir

collection saw a departure from

the classic black tuxedo with the

introduction of dandy decadence to

offer a fresh perspective. The hair

referenced strong pompadour shapes

to capture the essence of the ‘golden

era’, using label.m Advanced Pro

Wand to create a defined shape.

Mister Quarterly 15

TUCKER’S

IN TUCKER CUTS, RUFFIANS’ RICHARD TUCKER TAKES TO THE STREET TO DELIVER

A DISTINCTLY ’90S VIBE WITH CURLED CURTAINS ALONGSIDE IMPECCABLE FADING

PHOTOGRAPHY BY RON TIMEHIN

16 Mister Quarterly

Hair by Richard Tucker, Ruffians (@tuckercuts). Clothes are models’ own.

Photography by Ron t (@rontimehin)

LUCK

Mister Quarterly 17

SHOP TALK

POLE POSITION

BARBEROLOGY

MORE SHOREDITCH STYLE THAN PEAKY BLINDERS, FOUNDER

ADAM GORE IS LOOKING TO OFFER A FRESH TWIST ON A CLASSIC

Adam Gore

“The best way that I can explain the

concept behind the shop is that it’s like

going into your favourite pub with your

friends – but getting a really high-quality

beer,” Adam Gore muses about the

atmosphere he’s cultivated at Barberology,

his duo of barber shops. “It has an evolved

vintage feel; we’re not stuck in the past or

all wearing waistcoats, but we do have a

classic element.”

After cutting his teeth at Toni&Guy,

Adam traded in the exhausting

lifestyle of a session hairstylist to find

himself working in a non-surgical hair

replacement clinic. But his true passion

– men’s hairdressing – kept gnawing

at him, pushing him to search for the

perfect location for his first shop.

“We hit the sweet spot just when

the industry was blowing up,” Adam

admits. “It took me about a year to find

the perfect place for our first location,

which is in the Jewellery Quarter of

Birmingham. It goes with our branding

and the whole area’s booming. It’s like an

old-school Shoreditch. It was the perfect

opportunity to do something, and to do it

in my style.”

So what can clients expect from a

Barberology cut? “We’re the guaranteed

good hair place – the place where clients

can go and don’t have to be paranoid.

We cut to the head shape; it makes the

cut fit, rather than just sit.” While having

the cast of Peaky Blinders pop in for

cuts during filming was a huge boon for

business, Adam jokes as he lamented

the stream of clients asking for a Peaky

Blinders style: “It’s a terrible haircut!”

Barberology is just the tip of the

iceberg for Adam and his business focus.

And we’re eagerly awaiting his first foray

into women’s styling with the launch of a

new salon this summer.

18 Mister Quarterly

Apollo 2 Icon, the diamond-quilted Apollo with contrast piping.

CREATIVE HEAD VIDEO

MADE BY US… ESPECIALLY FOR YOU

PRESS

PLAY>

TOP HAIR ARTISTS

FROM AROUND THE WORLD

On set and in action

CREATIVE HEAD EVENTS

Most Wanted & The It List Awards…

Featured Artist Live… Salon Smart…

The Coterie: In Session…

NEW TRENDS, NEW IDEAS

Expertly created, beautifully filmed

and ready to watch

J J J

The Wella Professionals Colour Creative joins Creative HEAD editor, Amanda Nottage –

watch the interview now, only on Creative HEAD Video!

Visit creativeheadmag.com/tv now

Waiting for you now at:

CREATIVEHEADMAG.COM/TV

CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Inspired by Generation Z, #MyTreasure sees Hairkrone reflecting the images

different urban characters portray through their profiles on social networks

We’re ‘In conversation with…’ Edward

Darley. Press play on our latest film,

where we chat colour with the Wella

Professionals Colour Creative

The Coterie: In Session returns this

month, session star Leigh Keates and

styling supremo Lisa Farrall step into

the spotlight on 15 July

American Crew founder David

Raccuglia answers our quickfire

questions about men’s grooming

over the past 25 years

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

TONY HEFFERNAN AND

DANIELLE KENNEDY

LLOYDS HAIR

RICHARD

PHILLIPART

THE BOUTIQUE ATELIER

MARGARET

O’ROURKE DOHERTY

IMAGE SKILLNET

PAUL PERCIVAL

AND ADAM REED

PERCY & REED

GREAT NAMES

SHARED

EXPERIENCES

CREATIVE CREATIVE HEAD’S HEAD’S SELL-OUT BUSINESS BUSINESS NETWORKING

EVENT FOR SALON OWNERS AND MANAGERS

DAVID

CAMPBELL

HOUSE OF COLOUR

SABRINA

HILL

KOPPER HAIR SALON

DYLAN

BRADSHAW

DYLAN BRADSHAW

SARA

HOLMES

STUART HOLMES SALON

JAMES

O’DWYER

MARBLES HAIR & BEAUTY

SIOBHAN

JONES

ROSE & WILD

SUNDAY 3 NOVEMBER 2019, DUBLIN

Tickets £100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL 01434 610944

*VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE

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Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership

and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events

fure

perfect

L’ORÉ A L

COLOUR

TROPHY

The artistry… the mastery… the talent… the L’Oréal Colour Trophy, now in its 64th year,

illustrates beautifully this seminal moment in British hairdressing. Colour has never before been so

fi rmly in the driving seat, and it’s in sixth gear, racing away with a breathless bounty of creativity and

superlative skill. At the 2019 Grand Final, the competition closed with a kaleidoscopic celebration,

with colourists from across the UK sharing their heart-stopping visions, fi nely-honed techniques

and fashion-fl avoured fi nal looks. This is a show that sees fi nalists entering looks that deliver in

their entirety – perfectly matched pastels in their hair and co-ords stand beside coppers

contrasting with emerald-hued tailoring. Yet every fi nish was commercial, modern, relevant to

the hundreds of hairdressers congregated at Battersea Evolution. This is colour in 2019 – and it’s

never looked better.

L ’Oréal Colr Trhy

and Ld Regi

winner

SINEAD KELLY,

LONDON

L’ORÉ A L

COLOUR

TROPHY

winning

THIS IS WHAT

LOOKS LIKE…

Exceptional colour, consumer-covetable looks, skilled colourists

– this mix is the heartbeat of the L’Oréal Colour Trophy. L’Oréal

Professionnel shines a spotlight on the creative brilliance of UK

colourists, whose trends we’ll see buzzing on the nation’s high

streets. Stars of #LCT19, you smashed it!

L ’Oréal STAR Award –

Judges’ Favrite

CHRISTOPHER MAIN,

ANDREW MULVENNA

L ’Oréal Ao

Award Winner

ERROL DOUGLAS SALON

L ’Oréal Colr Trhy

L ’Oréal Men’s Image

Award Winner

TREVOR SORBIE

COVENT GARDEN

L’ORÉAL COLOUR TROPHY SECOND

PLACE AND SCOTTISH REGION

WINNER LINTON & MAC

L’ORÉAL COLOUR TROPHY THIRD PLACE

AND NORTH WESTERN REGION WINNER

THE COLOUR ROOM STOCKPORT

L’ORÉ A L

COLOUR

TROPHY

Kaleidcic

COLOUR

A triple threat show team delivered an interchanging

and evolving look at the kaleidoscope

Mul-colred Infinity

TIM HARTLEY

To a pulsing soundtrack of late ’80s techno, an

attitude-laden army of club kids in fetish gear

prowled the catwalk in neon yellow and teal

crops, flame red and magenta bobs and softer

lavender breaths. One model stalked along with

the bounciest Afro kissed with coral, drawing

gasps as she ripped it off to reveal a fluro-orange

flat top. Bold, breath-taking and evocative of a

dance scene that has always been a celebration

and expression of individualism and eccentricity.

Delicious.

SEE MORE from backstage at the

L’Oréal Colour trophy shows,

visit creativeheadmag.com

Geeic Reflecs

SAKS

Here, the kaleidoscope had been deconstructed by Luke Pluckrose. Chrome, glass

and geometric elements were used to form iconic feminine silhouettes – metallic coils

revisiting the biggest of perms, while more than 2,000 hair grips formed molten waves to

deliver a titanium ’40s film siren. It was playful (a glitter-high pony and a bum-length crystal

chandelier-style wig) and it was supremely technical (sculptural prism pieces constructed

using triangles, with each formed of thousands of strands of hair). The climax saw the work

illuminated like stained glass – truly heavenly.

Photography by eventconcept

Prisms Light

TREVOR SORBIE

Myriad exhibitions formed the inspiration

for this ray of light from Johanna Cree

Brown – fusing classic art references

with fashion and video games. An

eclectic mix gave birth to a focus on

light, reflection, colour graduation and

warping. Holographic 3D hair received

the full wind machine treatment, the long

lengths following the model like a bridal

train. Under ultraviolet lights, rainbow

bright threads fizzed with electric energy

in architectural, avant-garde headpieces.

Exceptional.

To celebrate the talent across the Aveda Salon Network, the

brand runs the #AvedaArtist competition, where stylists up and

down the UK submit creative images on social media for the

chance to win a shoot mentored by one of the Aveda Artistic

Team. Winners Hannah Chorlton from Elements Hair & Beauty;

Hayley Downes from Brothers Thame and Beth Leah from

Mayfair & Grace were invited to embrace a little summer

loving and get colourful for the season, under the creative

direction of Bea Carmichael and Luke Castillo.

Let the sunshine in…

PHOTOGRAPHY BY DANIEL SIMS

CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL

GO ONLINE to see all competition

entries – search #avedaartist on

Instagram, or visit @AvedaUK

CREATIVE HEAD

“I entered

the #AvedaArtist

competition just to dabble in

creativity. It’s been eye-opening

and learning different techniques

has been brilliant. This is relatable

hair with a natural wave and

gorgeous little babylights”

HANNAH CHORLTON, ELEMENTS HAIR & BEAUTY

@HANNAHJCHORLTON,

@ELEMENTS_HAIR_AND_BEAUTY

“I wanted to

create something fun

and stylish. It’s quite a sleek,

smooth style. I’ve never done

anything like this before but I

thought it would be a

good experience. Editorial

shoots are a completely

different way of working”

BETH LEAH, MAYFAIR & GRACE

@BETHLEAH16, @MAYFAIRANDGRACE

CREATIVE HEAD

HAIR Hannah Chorlton, Elements Hair & Beauty; Hayley Downes, Brothers Thame; Beth Leah,

Mayfair & Grace. COLOUR Bruno Elorrioroz and Sergio Pizarro, Aveda Lifestyle Salon & Spa

Covent Garden (@brunoelorrioroz, @sergio_pizarro_flores_colours), Hayley Downes, Brothers Thame.

AVEDA CREATIVE DIRECTION Bea Carmichael (@beacarmichael13) and Luke Castillo (@lukeccastillo).

MAKE-UP Lucy Broggio (@lucy.broggio_mua) PHOTOGRAPHY Daniel Sims (@simsnotebook).

CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

“I have

been with Aveda for

years, and after completing

the ambassador programme I

thought I would put my knowledge

to the test! It’s been absolutely

incredible – it’s something everyone

should invest in, it’s an exciting new

experience. It went so quickly, a crazy

busy day, I had so much fun!”

HAYLEY DOWNES, AVEDA COLOUR AMBASSADOR,

BROTHERS THAME

@HAYLEY_DOWNES35, @BROTHERSTHAME

INSPIRATION,

BOTTLED

A SIMPLE BOTTLE HOLDS

A LIFETIME OF STORIES.

JOHN PAUL MITCHELL

SYSTEMS BEGAN AS TWO

FRIENDS WANTING TO

PROVIDE AFFORDABLE

LUXURY HAIRCARE WHILE

SUPPORTING THEIR

FELLOW HAIRDRESSERS –

AND IT BECAME A GAME-

CHANGING COMPANY.

AND THERE ARE SO

MANY STORIES STILL TO

BE WRITTEN…

“SUCCESS

UNSHARED

IS FAILURE”

JOHN PAUL DEJORIA

JOHN PAUL MITCHELL SYSTEMS HAS A LONG LEGACY

OF GIVING BACK; SETTING THE STANDARD FOR

PHILANTHROPY IN THE HAIRDRESSING INDUSTRY

John Paul DeJoria and Paul Mitchell started John Paul

Mitchell Systems with just $700 and grew the brand

into a boundary-breaking company. Long before

sustainability and environmental issues became

marketing buzzwords, the duo were creating a set

of brand guidelines that were unheard of at the time.

John Paul Mitchell Systems was the fi rst brand to

publicly announce that it does not conduct or endorse

animal testing. It has partnered with numerous charities

dedicated to sustainability, animal rights, the environment

and much more. Giving back to the industry as much

as the world is a key pillar to the brand. Pairing with

John Paul Mitchell Systems is much more than a choice

of product: you know you’re supporting a brand that

supports you back.

TAKE A

STAND

PAUL MITCHELL REMAINS A FAMILY-OWNED BRAND WITH A

STRONG COMMITMENT TO GIVING BACK, STICKING TO ITS CORE

PRINCIPLES UNFAILINGLY

No animal testing. Never have, never will

Performance-driven products without the eye-watering price tag

It has made efforts to make as many products as possible 100 per cent vegan

More than $20 million (£15.8 million) has been raised by Paul Mitchell

Schools in the past 15 years for charity

Its collaboration with the Baby2Baby network has provided nearly 12 million

basic necessities to more than 200,000 US children in need so far

Working with Reforest’Action to plant 750,000 trees by the end of 2019

A BIGGER

DISCOVER WHAT PAUL MITCHELL PROFESSIONAL

HAIR COLOR CAN REALLY DO

If you think ‘vegan colour’ is a contradiction in

terms, think again. All Paul Mitchell Professional

Hair Color products are 100 per cent vegan and

offer incredible shades, depth and shine. In fact,

many of the John Paul Mitchell Systems products

are 100 per cent vegan, including all but one of

the lighteners. But the efforts don’t stop there – the

aluminium colour tubes are also made with up

to 35 per cent recycled aluminium, continuing

the core principles of the brand. From semipermanent

flashes of colour to depth of tone and

grey coverage, the quality and intention of all the

colour products are uncompromised. In a world

where more and more people are concerned

about the ingredients in everyday products, you

can feel secure in offering a quality product that

delivers and caters for every client.

A bottle of the iconic Tea Tree Special Shampoo is sold every four seconds

– and we’re not surprised. For a long time tea tree has been used for its

anti-bacterial properties and invigorating scent. It’s extremely fast growing and

during harvest no trees are harmed or destroyed, making it an environmentally

friendly and renewable natural resource. The entire Tea Tree range offers an

incredible sensory experience to the consumer, and its eco-credentials are

only the beginning. Tea Tree has paired with Reforest’Action, an environmental

organisation that plants trees worldwide in the areas they’re needed most.

Between the two of them, Tea Tree and Reforest’Action have pledged to plant

a total of 750,000 by the end of 2019. Over the course of their lifespans,

these trees will remove 85,000 tonnes of CO 2

from the atmosphere. Offer

your clients healthier hair, while creating a healthier business for yourself and

contributing to a healthier planet.

SOLAR

FLAIR

BORN IN THE LUSH, SOLAR-POWERED FARM IN STUNNING

HAWAII, AWAPUHI WILD GINGER OFFERS A BLEND OF

HAWAIIAN HERITAGE AND TRANSFORMATIVE TECHNOLOGY

For centuries Hawaiian natives have used the

fragrant sap of the awapuhi ginger plant to deeply

moisturise their skin and hair – but it was a happy

accident which saw the Awapuhi Wild Ginger

brand come to life. Paul Mitchell often visited

the tropical isles, and it was on one of these trips

that he came upon the bright red fl owers that

would become a truly game-changing ingredient.

Inspired by the island’s heritage (and their hippy

roots), John Paul DeJoria and Paul Mitchell created

an organic, sustainable, solar-powered farm

in 1983, which is still the main source for every

awapuhi plant the brand uses to this day. No

chemical process is involved in transforming the

plant into the range’s vital ingredient: the fi nely

ground root is blended with pure water and

added straight into the formulas to help cleanse,

condition and revitalise hair.

SWITCH ON TO INTELLIGENT STYLING WITH NEURO TOOLS

AND NEURO LIQUID PRODUCTS

Cutting-edge technology doesn’t just belong in your smartphone.

Neuro tools contain SmartSense ultra-sensitive microchips to monitor

the temperature they are outputting, ensuring perfectly even heat for

exceptional results. The clever chips regulate temperature 50 times

a second and respond in a quarter of a second! The SmartSense

technology also features a world fi rst – a ‘clean fi lter’ indicator light

that alerts the user after 100 hours of use to clean the fi lter to boost

tool performance. HeatCTRL products make the perfect partner

to heat-intensive styling, designed to provide relief to stressed-out

strands. From Neuro Prime, which prevents up to 86 per cent of heatcaused

damage; to the restorative Neuro Repair Treatment; you can

help to protect strands and ensure a smooth, glossy fi nish.

NOT ALL OILS ARE CREATED EQUAL – MEET MARULAOIL

Lauded as one of the hottest ingredients currently in skincare, John Paul Mitchell Systems was promoting

the benefi ts of marula oil long before it was a beauty buzzword. This hydrating hair line has transformative

properties as protective antioxidants effortlessly repair damaged hair to give it incredible lustre and a

luxurious feel. The MarulaOil range comes from fruit harvested by women’s collectives who are paid fair

trade wages and are educated on safe practices and traceability. Being able to combine a sustainable,

long-term economy for these women and their families by ethically sourcing ingredients and providing a

professional, quality product is the epitome of John Paul Mitchell Systems and its brands.

BEYOND

THE BOTTLE

JOHN PAUL MITCHELL SYSTEMS IS ROOTED IN THE PHILOSOPHY

OF ITS CREATORS. AND THE DEDICATION TO THE PLANET DOESN’T

FALTER ONCE THE PRODUCTS ARE BOTTLED.

•Its global distribution centre

is solar powered and smart

energy-efficient

•Shipping cartons are made

from recycled fibres

•It uses biodegradable

shipping bubbles, with 95 per

cent pre-consumer recycled

material

•All plastic and cardboard is

recycled and excess cardboard

is donated

•All product packaging is

fully recyclable

And that’s just for starters…

the rest is up to you!

TO ELEVATE YOUR BUSINESS WITH BRANDS THAT GIVE BACK TO THE PLANET

AND SUPPORT THE SALON PROFESSIONAL, CONTACT SALON SUCCESS,

EXCLUSIVE UK DISTRIBUTOR OF JOHN PAUL MITCHELL SYSTEMS BRANDS.

CALL 0845 6590011 OR VISIT SALON-SUCCESS.CO.UK

All Paul Mitchell® colour and many other products, are

100% VEGAN

The first professional beauty company to stand up

AGAINST ANIMAL TESTING

SUSTAINABLE,

SOLAR-POWERED

Awapuhi Farm founded in 1983

Nearly 40 years ago, two friends were inspired to start a

company that would support the success of hairdressers

and provide luxury hair care at an affordable price.

With just $700, John Paul DeJoria and Paul Mitchell

launched a revolutionary hair care system featuring

three products. The rest is history.

Find us on and at Paul Mitchell UK

Available from Salon Success - The Distributor of Choice

To find out more visit salon-success.co.uk or call 0845 659 0011

50 CREATIVE HEAD

MIX IT,

CREATIVE HEAD ADVERTORIAL

MATCH IT,

TAKE IT AWAY

FROM DRAB TO FAB – THE NEW-LOOK EVO FAB PRO SYSTEM

IS HERE TO SHOW YOU WHAT TRUE CUSTOMISED COLOUR

MAINTENANCE LOOKS LIKE

You’ve done the hard work and created your client’s dream colour – but is your

aftercare up to scratch? ‘Close enough’ is a missed opportunity. ‘This’ll do’ is your

client topping up your hard work at home with a box dye. Imagine a customised

colour maintenance system that allows you to grow and protect your salon retail

business. What you’re imagining is evo fab pro: customised colour maintenance

conditioners that perfectly match and maintain your client’s colour in-between salon

visits. It’s a simple formula that’ll have them flocking back to your salon. Why would

they go anywhere else?

HOW THE SYSTEM WORKS

The evo fab pro system couldn’t be simpler. Once you’ve whipped up a bespoke

colour for your client, you can offer that exact shade to them as a take-home

maintenance colour conditioner. Simply match the colour, select your formula, add

to the conditioner base and shake. Fab pro complements any permanent, demi and

semi-permanent colour so it can be implemented in any salon. Show your clients

that you can perfectly maintain that colour you’ve just spent hours creating in-salon

at home and you’ll have a client for life.

CREATIVE HEAD

A LOT OF

BOTTLE

CALL THE SHOTS WITH EVO FAB PRO AND

PERSONALISE UNIQUE FORMULAS THAT

CLIENTS CAN’T GET ANYWHERE ELSE

52 CREATIVE HEAD

“My favourite thing about evo

fab pro is that you are able

to customise a maintenance

conditioner to suit every client.

This enables them to properly

look after their colour at home.

Tone, vibrancy or even helping

to counteract brassiness – the

possibilities are truly unique

and endless”

CREATIVE HEAD ADVERTORIAL

JAY KOWNACKI,

HEAD OF EDUCATION FOR EVO

“Offering a personalised

solution to colour

fade increases client

loyalty as you have

delivered something

special and tailored

to them – something

they can’t buy online

or from a high street

shop. Most of all, you

have happier clients

all round as their

hair colour has

never looked as

fresh or shiny for

so long!”

TOM SMITH, COLOUR

DIRECTOR, BILLI CURRIE

For more information on how to shake up your salon services with evo fab pro custom colour maintenance,

call 0800 9554285 or visit evohair.co.uk

CREATIVE HEAD 53

Breath of

Baffled about pollution solutions? Revlon

Professional’s new MAGN±T Pollution

Neutralizer is here to clear the air

POLLUTION AWARENESS HAS become commonplace everywhere from skincare to apps.

The next obvious step was haircare – everything from poor water quality to microscopic

air particles can interfere with hair health and condition. And now we’ve hit the summer

months it’s impossible to ignore the effects of the sun and high UV levels. UV rays penetrate

and damage the hair protein structure to induce premature hair ageing from the inside,

while degrading any colour work on the exterior. Our skin cells regenerate constantly, but our

hair shafts don’t – so it’s important to prevent this damage from occurring in the first place.

Equip your clients with the necessary defence to keep their hair colour and condition in an

optimal state with the new Revlon Professional MAGN±T collection. The five-strong line-up

helps to add a layer of protection to every step of the salon experience and homecare, so your

clients can breathe a little easier.

The star of the show is the MAGN±T Pollution Neutralizer. This patent-pending formula

is a hardworking additive to be blended in with your colour or lightening mix. It shields

against the heavy metals which settle on the hair shaft from both water and the air. These

metals interfere with the hydrogen peroxide in your colour development, generating free

radicals, breaking keratin bonds and producing inconsistent colour results.

Adding MAGN±T Pollution Neutralizer eliminates up to 90 per cent of these metals and

inhibits the creation of damaging free radicals. With an in-built keratin reinforcer, arginine

and chelating agents, you can create the optimal canvas for your colour work. Revlon

Professionals’ MAGN±T range works with any colour range to create a support structure

at every step of the haircare process, from backwash to their own bathroom.

CREATIVE HEAD

fresh (h)air

CREATIVE HEAD ADVERTORIAL

“We’ve had lots of positive

feedback, clients love

how their hair looks and

feels after use. For us,

as professionals, we’ve

seen some great results –

colour lasts for longer and

appears more vibrant.

We can predict the

outcome of a colour even

more, because removing

pollutants from the hair

makes for more precise

results and the quality of

the hair is improved”

ROBERT MASCIAVE, METROPOLIS

HAIRDRESSING, KINGSTON

CREATIVE HEAD

The halo

effect

Discover Revlon Professional MAGN±T and how salon

owners have integrated the range into their salon

CREATIVE HEAD

FROM SHAMPOO TO a daily shield spray, the MAGN±T collection is designed to make

pollution protection as effortless as possible. The compact collection contains everything you

need to lock in colour and condition, while working to remove harmful impurities

IN THE SALON

MAGN±T Pollution Neutralizer

Neutralise the effects of metals on hair and fight

free radical formation

MAGN±T Color Lock Repairing Shampoo

Reduce metallic deposits, build-up and the effects of

poor water quality to help hair structure recover

HOMECARE

MAGN±T Anti-Pollution Micellar Cleanser

Remove daily pollutants and neutralise the effects of

poor water quality

MAGN±T Anti-Pollution Restoring Mask

Reduce particle deposits and free radical formation by

strengthening keratin bonds

MAGN±T Anti-Pollution Daily Shield

A lightweight daily spray shield against environmental

aggressors and UV damage

CREATIVE HEAD ADVERTORIAL

“The new MAGN±T range is so easy to use by both stylists and consumers!

The results in both colour vibrancy and retention of colour is simply amazing.

Anti-pollution products are currently very much at the forefront of people’s minds and

I’m finding that my team are easily linking MAGN±T in relation to skin and haircare”

MARK LEESON, REVLON PROFESSIONAL GLOBAL ARTISTIC AMBASSADOR

Neutralise the threat of pollution effortlessly with MAGN±T by Revlon Professional.

Call 020 7391 7440 or visit revlonprofessional.com

@revlonprofessionaluk #RevlonProfessional #MagnetRP #CreateBoldly #LiveBoldly

CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL

DIVE IN

EXPERIENCE THE DELIGHTS OF THE DEEP AND DELIVER A SOOTHING, SPA-LIKE THERAPY

WITH REVLON PROFESSIONAL EKSPERIENCE TALASSOTHERAPY SERVICES

THERE’S A WHOLE WORLD under the ocean that we barely

understand, but we do know that it’s home to some of the

most nutrient-rich ingredients on our planet. The Revlon

Professional EKSperience range has been inspired by the

ocean featuring scalp and hair in-salon treatments of incredible

quality that marry pure marine ingredients with cutting-edge

scientific research. The range is a revitalising combination of

beauty ritual and massage that leaves the client feeling serene

and uplifted. The treatment components are formulated using

marine spring water, nutrient-rich algae and essential elements,

which are freshly mixed before treatments to achieve optimal

performance. With 20 years of research behind it, EKSperience

provides a synergy between unique sensory experiences and

outstanding results. This exclusive range of in-salon treatments

can be used to calm and treat issues such as a sensitive scalp,

excess sebum, hair loss and dandruff. Each formulation can

be mixed for a bespoke finish, made more effective by their

freshness. Ingredients include an extremely fine seaweed

extract powder, utilising the powerful antioxidant-filled spirulina,

which contains every essential amino acid and is packed

with protein. The Marine Algae Scalp treatment is mixed with

bespoke blends of essential oil extracts, depending on the

required effect. Choose from Dermo Calm for sensitive scalps,

Sebum Balancing for oily scalps, Revitalizing to tackle hair loss

concerns and Purifying for dandruff issues. Add a few drops of

the Hair Multivitamin Cocktail and you have a fresh, purifying

mask treatment to restore and soothe the scalp. For added

care, the Remineralizing Mud Pack can be worked into the

mid-lengths and ends for hydration that dives deep into the hair

shaft. Channel your client’s inner mermaid.

For more information, call 020 7391 7440 or visit revlonprofessional.com

@revlonprofessionaluk #RevlonProfessional #EKSperience #CreateBoldly #LiveBoldly

CREATIVE HEAD

THE INDUSTRY IS CHANGING

AND THE OLD RULES OF

HOW WE WORK DO NOT

ALWAYS APPLY. SO HOW ARE

HAIRDRESSING CAREERS

LOOKING IN 2019?

FOR THE FIRST TIME EVER, more than half of UK hair

professionals are self-employed, whether they operate a

mobile round, are dedicated to session or rent a chair in

a salon. New salon spaces opening in large UK cities are

increasingly experimenting with different co-working

concepts, mirroring wider change across the country as the

gig economy becomes more prevalent and spaces such as

WeWork offer serviced locations for freelancers for a flat fee.

For some, this change is an exciting new landscape that

offers freedom and greater earning power. For others, it’s a

frustrating and ultimately frightening world. Stylists going

solo may find the prospect of working alone, with no support

network to turn to, both daunting and isolating.

Salon owners keen to employ staff and train apprentices

are finding it’s a struggle to get the team members they

need… all while facing mounting costs and red tape. With

ever increasing minimum wages, pension contributions,

VAT payments, it’s no wonder the rent-a-chair model is so

enticing. For salons worried about losing their employed

staff, the NHF/NBF’s Hilary Hall believes now is the perfect

time to “ram home the benefits of being an employee –

a guaranteed wage, predictable hours, paid holidays,

maternity leave, pension contributions, sick leave. The value

of these benefits all add up and give employees the certainty

of knowing exactly how much they’ll have in their pockets

each week to pay the bills”.

But for many stylists, the freedom of freelancing is too

tempting to resist. As Creative HEAD unveils a new digital

hub, SELF/STYLED, on 4 July (US Independence Day

seemed a natural fit) to help independent stylists navigate

their careers, we wanted to hear from you just how you

work today. How have working lives changed and just what

impact has the growth of self-employment had on salon

businesses? We don’t know what the future holds, and that’s

unsettling. But we can’t stick our heads in the sand and

ignore what’s happening. This is how we work now…

60 CREATIVE HEAD

MATTHEW SUTCLIFFE, TINT

“There’s a different buzz in a self-employed salon.

Everyone seems to work twice as hard to maintain a

good clientele and the financial benefits can be amazing.

I loved it but missed employee benefits and felt I was

losing everything I’d worked hard for. I felt on my own

but my income quadrupled. I invested in PR, set aside

cash for shoots and competitions then saved for TINT.

“Our business plan is simple: the stylists are our

clients and they pay us. They receive salon benefits like

receptionists, assistants, education, competition training

and industry opportunities, photoshoots, clients, PR and

everything else you would expect from a fully-employed

salon. It’s our responsibility to keep standards high and

maintain our promise to our client, the stylist. We only

employ a receptionist and assistants. All self-employed

staff pay TINT for our services, and this is to comply

with IR35 anti-avoidance tax legislation.

“We can’t enforce anything on the stylists as they are

not employees, but we do have ‘house rules’ that we all

agree to stick to. If we have ever seen something we

don’t like we just sort it out like adults.

“The stylists all have their own card machines, and

must have an accountant as well as their own insurance.

“Our trainees are in safe hands with our own NVQqualified

assessor, Leanne Brown. We feel we’ve

highlighted a problem – so many young people don’t

want to go in hairdressing because of the low wages.

After their training they can apply for a job at TINT,

and potentially be earning more than £50k within eight

years. Not every ‘rent-a-chair’ salon operates like this.”

CREATIVE HEAD

SEE

KEN WEST’S

RESPONSE ON

PAGE 22

TERRY BOLDERO AND CAROLINE FILBY,

BOLDERO & FILBY

“We’ve had our salon for 20 years and have

loved every minute. Our biggest challenge

is self-employment. Newer stylists are used

to being self-employed and like the freedom,

money and independence this gives them,

and nothing we have offered so far has

convinced them to become our employees.

“Then there’s the big problem of losing

long-standing team members to other

self-employed salons. We know that once

they have their mind set on something,

there’s no point in trying to convince

them otherwise as they’ve already left

you, mentally. We now wonder if we have to

give in to the pressure and accept that we’re

fighting a losing battle. It’s so hard when

we’re not on a level playing field with most

independent operators, who are not paying a

single penny of VAT while we pay in excess

of £45,000 a year. How can we compete?

“We’re all about teamwork. We offer a

competitive commission scheme, training,

photoshoots, a pension scheme and fun

events, but it still feels like it’s not enough.”

LACEY HUNTER-FELTON,

HUNTER COLLECTIVE

“As I turned 30 I looked to

address my work/life balance.

I created Hunter Collective to

bring a lifestyle-focused way of

working to me and the talent of

the freelance hair industry.

“We call all stylists that join

our collective ‘members’. All

new members start with a trial

day and a simple induction

process to experience our space

and give us feedback.

“They sign a member

agreement, which outlines the

responsibilities we have to each

other and the professionalism

we promote. Each member has

their own insurance and kit,

while dryers, gowns and towels

are provided. This is a coworking

space, all members are

independent businesses.

“We’re run by the hour, and

this means members pay for

the hours their clients are sat in

our chairs. This is an important

element of how we work, with

our members in mind. The

community, which is growing

around us, is a strong focus.”

62 CREATIVE HEAD

We’re here

FOR YOU

WE inspire

WE educate

WE excite

For all your

HAIRDRESSING NEEDS

VISIT OUR BLOG FOR MORE INSPIRATION

SALON-SERVICES.COM/BLOGS

SHOP YOUR WAY

salon-services.com 0330 123 1907 in store

ANGELO VALLILLO, DNA ARTSPACE

“We opened the salon with a team that

included four self-employed stylists, and for

the first 18 months it was a massive battle

between those stylists and me and Dale

[Hearne, salon co-founder].

“They were friends of ours, we gave them

a good percentage but they wanted us to

pay the VAT on it and put it all through the

system, and that wasn’t going to work.

“So they got their own card machines. But

they were wasting colour, they were coming

and going. We were trying to control and grow

something as a brand, and it just wasn’t going

to work. We found out they were planning to

go to another salon, and we had to pull the

plug. We took a massive hit – we felt like we

had no control, no loyalty. In staff meetings

we would try to talk about wellbeing, our

philosophy, the craft, and it was like they were

not in the room, you could feel it in the air.

“If I was to do it all again, I would go one

way or the other. You look at the US right now

and salon suites… we have 3,000 square feet

so I could have done that if I’d chosen the

self-employed route. But that’s just being a

businessman. If you want to create a brand,

everyone has to be employed. You need to

choose, you can’t mix the two.”

JOANNE ETHERSON, SALON SERVICES

“Our main customer at Salon Services is the freelance and mobile stylist

– we have a name for her, she’s called Hayley, and we’ve done a lot of

work figuring out exactly who she is and everything she needs.

“She’s aged 25 to 35, she has children, and was creative in the industry

but is now on her own and wanting to get back into hairdressing. She

lacks the support of the salon team that she used to lean on. She’s

very frustrated and quite scared, worried about costs, and she’s in the

situation where customers might say ‘this is what I want’ and she doesn’t

have someone to turn to for help.

“Finding education that’s as cheap as possible is very important, and

it’s mainly online because with kids travel can be difficult, so she feels

distant and alone and doesn’t know who or what to trust online. She

wants to lean on big companies, which is why she’s shopping with us,

and she can come in and ask advice from our hairdressers in store.

They often lean on them like they did their salon crew.

“Education is so key – there’s tax and accounting, these are things

she’s never done before. What products should she buy, how can she

transport them? You can feel very isolated as a freelancer, and so it’s

important that Hayley feels part of a community. We don’t want her to

feel alone.

“I think we’re going to see more people going freelance, and more

people working in salon co-operatives renting chairs. With social media,

hairstylists can build up their base of customers and can take them from

a salon they’ve worked at. But I think you’ll also see more people going

mobile and working from home to keep costs down.”

Are you self employed or managing a salon

with self-employed stylists? Then check out

creativeheadmag.com/selfstyled from 4 July

64 CREATIVE HEAD

KY WILSON, THE SOCIAL

“I decided to leave a sought-after role in a

salon because I wanted my own thing to

build and develop. I lived in a warehouse

and started doing my weekly pop-up salon

and it quickly became my main source

of income. One client was living in an old

warehouse and as I was cutting his hair he

offered me a space. I built a three-seater

salon and a mezzanine where I slept. At

first this concept was built just for my

needs, but if I was thinking it then others

must be, too.

“There aren’t any ‘rules’ as such at The

Social. Freelancers can work whatever

hours, use whatever brands, wear

whatever clothes, charge whatever they

would like. You book your day/chair, then

you’re ready to roll once you’ve given me

your public liability certificate. More and

more hairdressers have been gravitating to

the freelance lifestyle.

“It’s not like I’ve invented a new

business model, I’m just adapting with

the industry as it’s evolving. The real aim

for me is to focus on promoting a healthy

lifestyle for the next generation of stylists,

making sure the work I’m delivering will

be inspiring, not exhausting.”

2018

MICHELLE ROONEY,

HOOKER & YOUNG WYNYARD

“I’d worked at Hooker & Young for years and

had always been tempted to go it alone but

didn’t necessarily want my own salon, so I

made a big decision and went freelance. After a

couple of years I just missed the team I was in

before and the stability of salon life.

“The bit I found most difficult about being

freelance was that you just can’t ever switch

off. Holidays become an issue as you’re losing

money and also you get clients calling and

texting while you’re away so you never feel like

you get any downtime. Because of this it ends

up becoming just about the money as opposed

to the job.

“I’ve always loved hairdressing and being

creative, but it soon becomes a numbers game

and all you’re thinking about is getting in as

many people as possible, so you can’t turn

anyone anyway and end up working all hours.

Not to mention having to do taxes on your own!

“Being back in the salon feels so much more

secure. Even silly things like the fact that you

feel you can compliment those working around

you and get compliments back – if you’re chair

renting you don’t have that rapport with the

others. It’s lovely having that ‘team bubble’

around you and feeling like you have support

on difficult days.”

CREATIVE HEAD

For the first time ever,

more than half of UK hair professionals are

SELF-EMPLOYED

SELF/STYLED is here to help

From business management advice to marketing help,

new opportunities to essential education,

SELF/STYLED is packed with the help

independent stylists need

creativeheadmag.com/selfstyled

Launches 4 July 2019

*Source: NHF/NBF

Resources, ideas, advice and inspiration for self-employed hair pros

*Source: National Hairdressers Federation

mr?

Roz Colthart

THE US HAS witnessed the growth of the

salon suite movement – a ready-made, white

label small salon to rent alongside others,

where stylists pay a set fee to run their own

business. With the increase in UK selfemployment,

could this format take hold?

Yes, argues Roz Colthart, who this month

unveils Salon Studios in Edinburgh – six

salon spaces under one roof. This caters

to people looking to be independent salon

owners but who are put off by high upfront

and ongoing costs. Under Roz’s model, there

are two options: if you commit to a year, you

pay £250 a week, which covers the studio

and all of the utilities. Stylists bring their

clients, their products, their insurance and

their payment provider. If you’d rather test

it out first, it’s £275 a week to have the space

for three months.

Where’s all the buzz and vibrancy that

clients and staff feed from? It’s a subject

Roz covered researching in the US, and

argues that this model offers a more

personalised service. “Those who had

reservations about missing out on the

social side discovered they built stronger

connections with other salon owners

through sharing stories and support,” she

says, adding that she may offer larger units

to rent in the future.

68 CREATIVE HEAD

ENSURE YOUR KITBAG

IS READY TO DELIVER

WHEREVER YOU’RE

WORKING, BE IT YOUR

CHAIR IN A BUSY SALON,

YOUR CLIENT’S HOUSE OR

BACKSTAGE ON A SHOOT

AS AN INDEPENDENT STYLIST, you’re in charge of

precisely what tools you use, stocking your kitbag with

essentials for whatever you’re called on to deliver, whether

you’re hitting the road on your mobile round or styling up

a storm in a salon co-op.

Yes, there’s freedom, but there are also costs to consider,

and a veritable merry-go-round of new launches that can

make a serious dent in your coffers.

Do you have everything you need? If it’s time to reboot

your bag, let us offer a helping hand – we’ve pulled

together a mix of affordable and investment pieces,

covering the kitbag essentials that you’ll need on hand to

tackle any challenge you encounter.

From dryers and stylers, to clippers and brushes, this

should help you revamp a tired kit, or help new indie

stylists assemble a solid foundation on which to build.

This kit is lit…

CREATIVE HEAD

Diva Pro

DRYERS

The affordable Diva Pro Styling

Prima 3000 Pro has everything you

need for a brilliant blow-dry.

£49.99, divapro.co.uk

STYLERS

It’s an investment piece, but fans of

the Dyson Supersonic Professional

love the results.

£275, 0800 3457788

An updated classic – the Parlux

Alyon boasts a Hair-Free System to

clean the back of the dryer quickly.

£129.95, parlux.co.uk

The Electric Head Jog Vibe Titanium

Straightener has vibrating plates and

a high ionic output for softer hair.

£39.99, salonsdirect.com

WANDS

The keratin-infused ceramic plates in

the Diva Pro Precious Metals Touch

Straightener give hair a sleek finish.

£129.99, divapro.co.uk

Pricier but versatile and a firm client

favourite, the ghd platinum + can

smooth, wave, curl, the lot.

£115, ghdhair.com

The Diva Pro Styling Digital Tong

32mm tong is perfect for creating

both loose waves and tighter curls.

£49.99, divapro.co.uk

If texture and definition is what you

want, ultra-fine, tapered The Micro

Wand from Cloud Nine is ideal.

£109, professional.cloudninehair.com

The BaByliss PRO Titanium

Expression Waving Wand has an

extra-long barrel, heats up to 210°C.

£65, babylisspro.co.uk

70 CREATIVE HEAD

POWER UP

BLOW YOUR CLIENTS AWAY WITH THE DIVA PRO STYLING

PRIMA 3000 PRO COLLECTION

IT CAN SOMETIMES FEEL

like an impossible task

when you set out on a new

freelancing career. Starting

from scratch comes with a milelong

list of things to do, including building up your

own kit. From scissors to styling products, the costs

can quickly mount up.

The Diva Pro Prima 3000 Pro Collection gives a professional,

sleek finish to hair without a hefty price tag. The 2,000w AC

long-life motor will see you through 1,000+ hours of bouncy

blow-drys and keeps you powered up from one client

to the next. The in-built ionic system helps to

reduce frizz and flyaways and features a true

cold shot to set your styles in place. Create

glossy, smooth and bespoke blow-drys thanks

SAVE

20 PER CENT*

WITH THE CODE

PRIMA20

to three heat settings and two

speed settings. You can weave

your way effortlessly around your

space with a three-metre salon

length cable, and you don’t need

to worry about any jobs abroad thanks

to a UK/EU adaptor. The sound softener or standard

rear grille are also removable for cleaning, so you

can keep your tool in tip-top condition at all times.

Lightweight and affordable while remaining sleek

and stylish, the Diva Pro Prima 3000 Pro Collection

also comes in four colour options to make sure you

show up to any job looking on top of the game.

Turn up the heat with the Diva Pro Prima

3000 Pro Collection. For more information,

call 020 3393 9072 or visit divapro.co.uk

*Offer applicable on all colours across the Diva Pro Styling

Prima 3000 Pro Collection, while stocks last. Valid until end

of September 2019 exclusively at divapro.co.uk.

BRAIDS HAVE HAD a

backseat for the past few

seasons, but we’re glad

to see them making a

comeback – heaps of celebs

are embracing everything

from box braids to romantic

tumbling French plaits, and

they’re the perfect style for

hot weather that needs to

hold all day, whether that’s

at a wedding or frolicking

in a festival field! This

fishtail braid from Tangle

Teezer combines a classic

technique with a modern,

textured finish and bang

up-to-date accessories. The

Tangle Teezer Blow-Styling

Smoothing Tool lays the

foundation, before

you introduce the texture

and height with the Tangle

Teezer Back-Combing Tool.

Let’s untangle the process…

Plaits are

where it’s at

FROM WEDDING GUESTS TO FESTIVAL DEVOTEES, LET TANGLE TEEZER BE YOUR AID

TO BRILLIANT BRAIDS AND HELP STEP-UP YOUR DRY-STYLING SKILLS THIS SUMMER

Summer

Fresh

From combing out

beach-swept snarls to

smoothing through poolwet

hair, the Limited Edition

Textured Mermaid Compact

Stylers can give everyone their

mermaid moment in the sun

72 CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL

STEP ONE

Prep hair with the Blow-Styling Smoothing Tool to achieve the

smooth texture you need to be able to manipulate the hair. Pick

up locks at the root as you dry – the tool won’t pull or stretch hair.

STEP TWO

Section the hair, starting with a horizontal section from ear to ear.

Divide that into two and isolate the lower part to prevent tangling.

Divide the top section by three to create a panel.

STEP THREE

Start to backcomb the hair from the bottom of the middle panel.

Take horizontal sections and backcomb each one with the Back-

Combing Tool until you reach just above the crown.

STEP FOUR

Begin to fishtail braid the hair from just below the crown to the

nape area. Secure with a small, transparent hair band.

STEP FIVE

Create a second fishtail braid with the remaining section of hair

underneath to overlap with the first fishtail braid until you reach

the ends. Secure again with a small, transparent band.

STEP SIX

Loosen and texturise the braid, and detail the hairline for a

relaxed, wearable summer look. Add an accessory for a

modern finish.

For more information on stocking and styling options contact sales@tangleteezer.com,

or call 020 7738 4458 to find your nearest distributor

CREATIVE HEAD

BRUSHES

Be ready for any hair type with these

Tangle Teezers – the Fine & Fragile,

the Thick & Curly and The Original.

£11 each, sales@tangleteezer.com

CLIPPERS

The ceramic-coated head of the Kent

Salon KS11 brush heats up quickly

and holds heat evenly.

£12.50, 01442 232623

The Tangle Teezer Blow-Styling

Smoothing Tool has innovative teeth

to stop hair being pulled.

£20, sales@tangleteezer.com

The cordless BaByliss PRO V-Blade

Lithium Clipper has Japanese steel

blades with a sharp V cutting angle.

£100; babylisspro.co.uk

ESSENTIALS

The Wahl Chrome Super Taper

combo pack includes a mains clipper

and a cordless trimmer.

£49.99, salon-services.com

Get more bang for your buck with

the all in one CTC clipper/trimer

from Andis – it’s light and comfy.

£95.99, 01635 279824

For a precise cut on wet hair, these

Jaguar White Line Charm Thinner

scissors feature a serrated blade.

£79.79, salon-services.com

Sibel’s multi-storage Hairdressing

Holdall has space for all of your tools

– ideal for racing between jobs.

£18, salon-services.com

ARE YOU AN INDIE?

Visit creativeheadmag.com/selfstyled

Ammonia- and bleach-free, keep

Zalon Colour Remover on hand for a

healthy way to remove colour.

From £10, salonsdirect.com

74 CREATIVE HEAD

CREATIVE HEAD

THROUGH

A PRISM

LIGHT DANCES ACROSS IRIDESCENCE IN THE LATEST COLLECTION FROM STIL SALON,

CELEBRATING AND ILLUMINATING THE INTERPLAY OF COLOUR AND MOVEMENT

PHOTOGRAPHY BY ALEX BARRON-HOUGH

CREATIVE HEAD 77

CREATIVE HEAD

CREATIVE HEAD 79

HAIR Christel Lundqvist, Tomokai and the STIL team. MAKE-UP Katie Moore. STYLING Clare Frith

CREATIVE HEAD

Remake

remodel

In Deconstruction, shot for Creative HEAD and supported by BaByliss PRO, Sam Burnett and

the HARE & BONE Art Team explore editorial hair in its stages of preparation and finish

PHOTOGRAPHY BY RIO ROMAINE

CREATIVE HEAD 81

CREATIVE HEAD

HAIR The HARE & BONE Art Team. CREATIVE DIRECTION Sam Burnett. STYLING Masha Mombelli. MAKE-UP Bea Sweet. SUPPORT BaByliss PRO

TO SEE more from this shoot,

visit creativeheadmag.com

CREATIVE HEAD 83

Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Nicole Iroh

Paul Davey

Talent on

TAP

GRADUATE FASHION WEEK 2019 shone the spotlight on the

freshest designers as the fashion industry gathered together

to celebrate emerging design talent. Spread across five days of

showcases, catwalks and everything in between, East London’s

Truman Brewery was buzzing with inspiration and ideas as 40

universities from around the world presented the latest collections

from their graduates. On hand backstage was the L’Oréal

Professionnel Portfolio Team, led by Paul Davey of Davey Davey

and Nicole Iroh from Headmasters. Together they created ballerina

buns and super-slick ponytails, tied with gold ribbon for the GFW

Gala Award Show.

CREATIVE HEAD

Jack Merrick-Thirlway

Fredrik Tjærandsen

PUMP

it up

THE CENTRAL SAINT Martins BA show is one of the

most important events in the fashion calendar – it’s the

place to discover fashion’s next big thing and alumni

include Molly Goddard and Grace Wales Bonner. As

titans of the fashion industry gathered together, all

eyes were on the 43 collections that had been designed

by final-year students who brought a fresh, creative

energy to the catwalk. Highlights included Fredrik

Tjærandsen’s wearable balloon collection, which was

chosen as the L’Oréal Professionnel Young Talent

Award... and got all the fashion editors and bloggers

gasping. Working with the students backstage was

the L’Oréal Professionnel Portfolio Team led by Jack

Merrick-Thirlway from Neville Hair & Beauty, who

took inspiration from each collection to create unique

final looks, which included wigs and hairpieces.

Fredrik Tjærandsen with

L’Oréal Professionnel’s

Monica Teodoro

CREATIVE HEAD 85

Show preparation

in Cyprus

Pedro in action…

Miss Madeliene Murphy

working behind the scenes

for our latest collection

Vibrant lime green hair by

@evieskaros-enasalon

working her magic!

In the

frame

Johnny Othona and Pedro

Inchenko from @alliloneducation

and @enasalon, snap away

The lovely Harriet showing

us exactly how it’s done,

on stage in Romania

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

@yohan-nicolas on stage for

the World Wide Hair tour

in Iceland

From our recent

trip to Norway

Our brilliant models on stage

at World Wide Hair in

Iceland

Johnny and Pedro on stage in Iceland.

What an #amazing show

This is the beautiful face

behind our homemade

treats! Thank you Francessca

CREATIVE HEAD

FOR FRESH AND BEAUTIFUL HAIR

A range of 10 unique Sulphate and Paraben Free haircare products crafted

with natural seed oils for fresh and healthy hair with amazing shine.

WWW.TAOH.CO.UK

3 herbal ingredients coated in coconut oil.

Reveals luminous shine, respects hair fibre, blends white hair.

Creative HEAD July/August 2019

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Creative HEAD July/August 2019

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