Creative HEAD July/August 2019

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£4.50 JULY/AUGUST 2019
In full colour
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Editor’s letter
60
38
80
We are dedicated to helping you build your businesses, and
a common concern we hear at Salon Smart is the march of selfemployment:
how can we keep stylists from going freelance, or compete
with salons offering chair rental? Couple that with the revelation from the
NHF/NBF that, for the first time, more than half of hairdressers are freelancers,
and it’s clear that the world as we know it is shifting. The pull is obvious but the
challenges are also there – no holiday pay, managing your own taxes, finding your
own clients. And with HMRC looking closely at businesses using freelancers to see
if they are following the law (Uber is a case in point), it’s only a matter of time before
they start casting an eye over hairdressing. It’s a new world, which is why we’re not
only taking an in-depth look at the state of employment in UK hairdressing right
now (page 60), but also unveiling SELF/STYLED on creativeheadmag.com. This is
a new hub for indie hairdressers and salon managers with self-employed stylists,
to help with daily challenges and long-term concerns. SELF/STYLED will
be there for anyone feeling alone, in need of help and education. Creative
HEAD will always champion salons, but we know hairdressing today is
a complex landscape. Let’s navigate it together…
Amanda Nottage
Editor
JOIN US!
The judges have spoken – and
we are thrilled to have revealed
Creative HEAD’s Most
Wanted and The It List
finalists 2019! The Grand
Final is going to be epic –
see who’ll be tussling for
a trophy from page 28.
On 15 July, The Coterie:
In Session returns – this
time with Leigh Keates
and Lisa Farrall taking
to the set to deliver live
styling and conversation.
See page 32 for all the
details. Last but not least,
tickets are shifting for Salon
Smart in Ireland, taking place in
Dublin on Sunday 3 November.
Don’t miss out on a day of
truly transformative business
networking, we have all you need
to know from page 36.
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag

01_MrQ cover2.indd 1 17/06/2019 11:33
July/August
WHAT’S INSIDE
FASHION
Ruffians’ Richard
Tucker delivers a
distinctly ’90s vibe
84
60
HOW WE WORK NOW
The rise in self-employment means
old rules are changing – we investigate
the landscape of hairdressing careers
FREE INSIDE
ON THE COVER
Sinéad Kelly London,
L’Oréal Colour Trophy
2019 winner
SCENE
L’Oréal Professionnel
celebrates Graduate
Fashion Week and the
Central Saint Martins
BA show
MISTER QUARTERLY
JULY
L
JULY/AUGUST/SEPTEMBER
2019
MISTER QUARTERLY
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
DEBORAH MURTHA
ART DIRECTOR
NICK JABBAL
DIGITAL DESIGNER
EVA VESTMANN
CHIEF SUB EDITOR
ADAM WOOD
STAFF WRITER
ANNA SAMSON
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD,
21 The Timberyard,
Drysdale Street,
London, N1 6ND
020 7324 7540
enquiries@alfol.co.uk
Creative HEAD is published
10 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this
magazine may be reproduced
without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag

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The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
John Vial
WELCOME TO
SELF/STYLED
MORE THAN HALF of UK hairdressers are
now self-employed, which is why Creative
HEAD is unveiling a new digital hub of
information for independent stylists.
SELF/STYLED will feature everything from
advice on setting up your own business
and useful apps to keep yourself organised,
through to fresh product stories and exclusive
deals. You can also find Real Talk, first-hand
experiences of the ups and downs of freelance
life. SELF/STYLED offers an interactive
community for freelancers including Be
Scene, a calendar full of events and education
opportunities; and The Gig List, a message
board where people can advertise for stylists
and assistants, models, photographers,
available chairs to rent and build ties with
other freelance artists. Show us how you are
bossing freelance life on social media with the
hashtag #CHSelfStyled for the chance to be
featured on the site. SELF/STYLED launches
on 4 July at creativeheadmag.com/selfstyled
A-Listers judge
Most Wanted
and The It List
Ken O’Rourke
THERE WAS A host of famous and renowned faces at this year’s judging
sessions for the Most Wanted and The It List. Industry legends and former
award winners including Leigh Keates, John Vial and Syd Hayes teamed up
with other heavyweights, including Marie Claire’s Lisa Oxenham and Theresa
Yee from trend forecaster WGSN, to whittle down the record number of entries
to our finalist line-up of 105 names. For 2019, all Most Wanted categories
and The It List were open to Irish competitors, while two new Most Wanted
categories were introduced with Best New Boutique Salon and Independent
Stylist. The Grand Final takes place on Monday 2 September at the incredible
Printworks, the former home of newspapers such as the London Evening
Standard. See who made the final shortlists from page 28!
Lisa Oxenham and Syd Hayes
To celebrate
15 years of
supporting
breast cancer
charities, ghd
has teamed up with
mastectomy tattoo artist
David Allen for the stunning
Ink on Pink collection. £10
from each sale will go to Breast
Cancer Now. ghdhair.com
12

World leading
ethical hair extensions
To enquire about joining the elite and becoming a Great Lengths certified stylist visit
GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

#CHedit
Meet the #SKPcollective
The #SKPcollective from Schwarzkopf Professional has revealed the 12 members to make
up the group for 2019/2020, which helps stylists and salons promote their skills and business
offerings via social media. They will receive bespoke training focused on how best to utilise
social media and a year’s worth of content generation opportunities including editorial shoots
and backstage at top hair shows. After the success of the inaugural 2018 crew, five of the original
members stay on as part of the #SKPcollective and are joined by a further seven. The members
are, pictured above from left: Matt Surplice from Spring is in the Hair; Sam Marais of Urban
Hair; Chris Tranter from Ed & Co; Christopher Laird of Hair by Christopher Laird; Rebecca
Jacques from Bad Apple Hair; Irfan Sumbul of Choppy Cuts; Justin Mackland from Ishoka;
Alix Maher of Lynda Maher Hair Studios; Dan Mewies from Mewies & Co; Mimi Kobayashi
of Billi Currie; Mat Watt from Mathew Watt and Austen Thompson of Austen Thompson Hair.
13 per cent
of UK consumers
are interested in
dry-use soap, bath
and shower products, such as shampoo bars, as the world’s water
crisis becomes a more critical concern, according to Mintel.
The company added that as the global population is slated to reach
10.2 billion by 2050, the demand for water could outpace supply.
THE A-TEAM
ASSEMBLES
Saks has announced the line-up for its new A-Team,
a year-long education programme led by creative
director Luke Pluckrose and the Saks Art Team.
The group started the year with a ‘styling through
the decades’ session at Saks Academy Darlington
with Sarah Clarke-Lees, the Saks Art Team colour
director. Getting creative for 2019 to 2020 are,
pictured from left: Sean Turnbull (Yarm); Charlotte
Lewington (Yarm); Leonie Winter (Guisborough);
Stacey Hallam (Doncaster); Ashleigh Mortimer
(York); Lucy Coles (Lincoln); Jessica Smith
(Hexham); Hanna Farquhar (Aberdeen); Sienna
Coyle (Northallerton) and Skye Kelly (Sedbury Hall).
MY months
AHEAD
What July and
August have
in store for...
GAVIN MILLS
BAD APPLE HAIR
We’re opening a new salon in
Sutton Coldfield, which takes
our salon portfolio into double
digits. I’m working with the
Bad Apple Hair Art Team on
our latest Men’s collection
alongside our new blow-dry
menu. I will be launching a
brand-new
Finishing
School
programme at
the Bad Apple
Hair Academy
as well.
KIERON PRICE
RAW IMAGE BARBERSHOP
I’ll start July by celebrating the
third anniversary of the barber
shop. We’re now expanding
and looking for a sixth staff
member to join. I’m also
working on MVRCK by Mitch,
travelling with John Mosley
and the team
to Liverpool,
Northampton,
Sussex
and Wales
to spread
the word!
14

Conscious
Hair & Beauty
by Phorest Salon Software
Hear from the experts on how to put sustainability
& wellness at the top of your salon’s agenda.
Inspiration & Education
Expert advice: Dr Denise Baden, Associate Professor at Southampton Business School,
specialises in sustainability in salons.
Mental health & salon life: Sam Pearce, Founder of The Potting Shed Spa, West Yorkshire.
Sustainability success stories: Jennie Lawson Founder of Mimosa Beauty, Essex.
More speakers and information to be announced.
Venue
OXO2, Level Two, Oxo Tower
Wharf, Bargehouse Street
Southbank, London
SE1 9PH
Tickets
For tickets & information,
please go to http://bit.ly/Phorest
Tickets from £100.00 +VAT
per ticket
Date & Time
9:30am - 2:00pm
Sunday
18th August 2019
www.phorest.com #letsgrow

Beauty means
business
We work in an industry worth £28.4 billion, yet it’s often
dismissed as trivial. Now a landmark report from the British
Beauty Council is set to give our sector a serious makeover
THE UK BEAUTY INDUSTRY – of which hair, with an annual
turnover of £6.3bn, is by far the most valuable sector – is one
of the most vibrant business communities in this country
and a world-leader in skills and education. So why is it rarely
promoted as a positive career choice for school leavers?
As we have debated regularly at Salon Smart, it is time for
the industry to be taken seriously. Much more needs to be done
to nurture it, drive our business forward and influence valuable
growth for the UK economy.
Creative HEAD publisher Catherine Handcock is co-founder
of the British Beauty Council, a new and independent industry
body that has been set up to represent all areas of the beauty
industry and ensure that it is recognised and valued at all
levels – by government, the wider economy, and by consumers.
“It’s a question of raising our profile, improving our
reputation and engaging with policy-makers and people who
make decisions about education funding, so that we can attract
the best people into our industry,” she says.
The Council’s first step has been to establish the real value of
UK beauty. “Our industry has never been adequately defined,
nor its contribution to the UK economy robustly valued,”
continues Catherine. “This omission has had real consequences
– not least, limiting our sector’s impact.”
The Council’s ‘Value of Beauty’ report, prepared by experts
at Oxford Economics, quantifies the total contribution made
by the beauty industry to the UK economy in 2018. Among the
key findings, it shows that UK beauty made a total contribution
to GDP worth £28.4 billion – equivalent to 1.3 per cent of the
country’s total GDP – and directly employed 370,200 people,
with a further 220,300 jobs being supported through its supply
chain and wage-related consumer spending contributions. Just
as importantly, the beauty industry supported £7 billion in
UK tax revenues last year – more than half of which was paid
directly by the beauty industry and those employed in it.
The report confirms that hairdressing is the most powerful
and valuable force within beauty by far. It’s responsible for 33
per cent of all jobs in the industry and also accounts for the
largest share of education and skills training. This commitment
to developing talent and building the skill-sets of its employees
underlines hairdressing’s importance to UK productivity – both
now and into the future.
‘Value of Beauty’ also spotlights the mechanics behind
UK beauty today, in every sector from creative and technical
abilities in hair salons and spas to the disciplines of product
manufacturing, branding, design and marketing, the science
behind product retail, the skills of beauty journalism and
blogging, the creative process of new product conception,
and more.
“Accurate communication of the size of the UK beauty
industry is essential to gaining traction with policymakers,”
says Catherine. “We need to transform traditional
establishment perceptions of our industry, and numbers are
key to this. The fact that we are bigger than the car industry,
for example, is going to make some people sit up and listen.”
The report will now be an important tool to assist the
British Beauty Council with its advocacy. Says British
Beauty Council chief executive Millie Kendall: “We hope to
promote the industry to business leaders to ensure investment
into our sector is fluid. We feel that by bringing together the
beauty industry and its various sectors, we can look to establish
that we are a creative industry that is diverse and inclusive and
one that can be sustainable as automation takes over jobs in
other sectors.”
DOWNLOAD THE ‘VALUE OF BEAUTY’ REPORT FREE OF
CHARGE FROM 18 JULY AT BRITISHBEAUTYCOUNCIL.COM
16

£28.4bn
the total amount the beauty
industry contributed to the
UK economy last year
Beauty stores and salons
are bolstering British high
streets, opening
1,225
locations last year
There are currently
2,768
UK digital
infl uencers with a
presence in beauty
#CHedit
£6.3bn
the amount spent on
hair services in 2018.
As a country, we spend
more on hair services
than any other beauty
treatment
THE UK BEAUTY INDUSTRY
IN NUMBERS
65,550
the number of people
who achieved beautyrelated
qualifi cations
last year
We spent
£3.2bn
on cosmetics last year
In 2018 the beauty
industry contributed
£7bn
in tax – equivalent to
250,000 nurses’ and
midwives’ salaries
The beauty
industry supports
600,000
jobs
1 in every
60 jobs
in the UK is in the
beauty industry
CREATIVE HEAD
17

Grab these super-sized twolitre
bottles of Olaplex’s No.4
Bond Maintenance Shampoo
and No.5 Bond Maintenance
Conditioner from Salon
Services – they’re perfect for
the backwash.
SALON PRICE £61.81 EACH
0330 1231907
salon-services.com
For the eco-conscious client,
the new RESCUE My. Hair
Shampoo Bars are a green
dream. They are biodegradable,
vegan and free from silicones,
palm oils and animal testing,
while offering a deep-clean with
natural oils and plant extracts.
RRP £13.95 EACH
07479 029827
my-haircare.com
The brainchild of Australian photographer Andrew O’Toole and
four-time Australian Hairdresser of the Year Joey Scandizzo,
Eleven Australia is an affordable, simple, easy to understand range
that will be a flagship line for new distributor Wonderful Brands.
RRP FROM £15
023 9400 3660
wonderful-brands.com
Irresistible services consumers will want
to snap up, selected by the Layered team
Clients are increasingly asking questions about
where products come from, and are suspicious of online
influencer reviews. Authentic Beauty Concept aims to
be the antithesis of all of that fake news, offering a real
alternative for those who want pure formulas, a mindful
experience and a natural approach. It has four ranges for
coloured, fine, damaged and dry hair, and nine styling
products that avoid synthetic ingredients such as mineral
oil, parabens and silicones. So for anyone in the chair
embracing the ‘less quantity, more quality’ approach to
life, this might be the range they’ve been searching for.
RRP FROM £23.15
0800 526741
authenticbeautyconcept.com
The sea doesn’t have to be bad
for your hair! The EKSperience
Sun Pro collection harnesses
nutrient-rich algae and pure
sea water for soft, beautiful
hair. The Marine Protective
Cream is sure to be a winner.
RRP FROM £17.14
020 7391 7440
revlonprofessional.com
From drying to styling,
heated tools cause
havoc on natural hair
and extensions. This
Great Lengths Heat
Protection Spray boasts
Pro Keratin to repair it.
RRP £14.95
0114 2781292
greatlengthshair.co.uk
Clients want long
and strong hair…
AND be confident
heat-styling it? Tell
them about new
Kérastase Résistance
Extentioniste
Thermique nourishing
blow-dry cream.
RRP £23.80
0845 6000122
kerastase.co.uk
Ombre? Tick. Colourful? Tick.
A dream to use on beach-swept
snarls and pool-wet hair? TICK.
The limited edition Textured
Mermaid Compact Stylers
might be our favourite Tangle
Teezers yet.
RRP £13.50
020 7738 4458
tangleteezer.com
Love milk_shake’s leave-in conditioning foam Whipped Cream?
Then prepare for the arrival of its seven colour editions…
RRP £10.99 EACH
01392 365177
milkshakehaircare.co.uk
The BLONDME Detoxifying
System is Schwarzkopf
Professional’s first blonde
recovery regime to revive and
protect hair in three easy steps.
RRP FROM £15.20
0800 526741
schwarzkopfpro.com
18
CREATIVE HEAD

#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES,
ADD TO MENUS AND SHARE WITH YOUR STYLISTS
Prepare to shake up your colour retail in a
big way! The new evo fab pro system is here
to sweep away all of the uncertainty and poor
colour care of the past. You can breathe fresh
life into hair with an exact colour cocktail to
match your hard work in the salon, bespoke to
each and every client colour client who sits in
your chair. Blend an almost limitless palette of
colours with a deeply conditioning treatment
base, and have your clients clamouring for more
– more colour, more care, more personality.
RRP £30
0800 9554285
evohair.co.uk
One to watch... TAOH
Often, the most innovative and relevant hair products in a
kitbag are the ones that have, at some point along the R&D
journey, seen hairdressers getting stuck in to test if they’re up
to the task. With TAOH – that’s The Art Of Hair by the way – you
know the line-up has come from the mind of one of the UK’s
most respected (and busiest) stylists. Bruno Marc Giamattei,
creator and designer of TAOH as well as one of the founders
of the Marc Antoni salon group, has devised
the 10-strong range with the end consumer
in mind, too. The shampoo, conditioner and
masks are sulphate- and paraben-free,
and the brand has taken a stance
against animal testing of any kind.
Throughout the whole creation
process, testing and feedback
came from the stylists and clients in
his salons. The capsule collection
has all the essentials, with sleek,
clean and minimal packaging to
give it a gender-neutral edge and
appeal to everyone in your chair.
The Hydrate and Volume care lines
boast the TAOH moisture complex
to help keep hair strong and to fi ght
colour loss, while its simply named Oil is a standout, blending
argan, macadamia and kukui oils to promote scalp health
and hair growth while preventing split-ends and calming frizz
and tangles. And alongside the products you can also access
TAOH training via the Marc Antoni Artistic Team, bringing
bespoke education to salons and teams that cover classic
cutting, barbering, session styling, colour, hair up, business
coaching and even awards mentoring. The Art of Hair? It’s the
art of pretty much everything you need to develop a successful
career, frankly, with beautiful hair too.
RRP FROM £17
01491 412270
taoh.co.uk
CREATIVE HEAD
19

#CHedit
Inside
story
HERSHESONS AT HARVEY NICHOLS LONDON
Hot on the heels of the game-changing fl agship salon on London’s Berners
Street comes a makeover for Hershesons’ iconic Harvey Nichols venue.
The mission? To host clients in spaces that refl ect how we live, work and
play today. In this New York-style loft setting you’ll fi nd The Hershesons
Collective, with infl uential stylists and colourists from around the globe
visiting for short residencies, meaning clients can see names including
Alex Brown, Jenny Cho and Lena Ott. A new ready-to-wear and bespoke
wig service features for clients, Hershesons Entourage sees VIP rooms
equipped with a beauty squad and the bespoke Farm Girl cafe serves
honest, healthy food inspired by the Australian cafe culture. “In continuing
our mission to shake things up, we worked with designers Racheline
Michaels and gpstudio to create a space that’s cool, fresh, modern and
luxe – with a home-from-home feel clients will never want to leave,”
explains creative director, Luke Hersheson. We’ll be moving in pronto...
HOT BUYS
DIAMOND JUBILEE
Over its incredible 60 years
Takara Belmont has regularly
unveiled innovations – and we’re
saluting what might just be the
world’s most luxurious shampoo
system, Yume. It cocoons clients
in comfort and gives salons the
chance to expand their service menu
to include VIP treatments.
From £7,995
020 7515 0333
takarahairdressing.co.uk
now open
DUCK & DRY MAYFAIR
Exposed brick walls, natural light, a
decorative birdcage and a prosecco bar
makes the latest Duck & Dry a memorable
destination for clients.
20 CREATIVE HEAD

Give time to space, master stillness.
Zen Series.

THE BUSINESS EDIT
ABIGAIL
BOOTLAND
RICHY HAIR EXTENSIONS
WHAT MAKES RICHY HAIR
EXTENSIONS DIFFERENT?
We procure, process and
market all our own hair,
which is ethically sourced
across Europe. We guarantee
its provenance, quality
and ethicality from the
moment we source it, to
the moment it graces your
client’s hair. We hand-select
the finest, healthiest virgin
hair; this means it has never
been coloured, permed or
processed in any way. This
natural state ensures its
condition and health.
WHAT ARE THE PRODUCTS
STYLISTS SHOULD KNOW?
Richy Stickees are ultralight,
versatile and easily
attached. Using medicalgrade
invisible tape, that’s
non-allergenic and water- and
humidity-proof, Stickees
transform length, colour and
colour effects in 30 minutes.
There’s no heat involved,
just a gentle application that
delivers instant, long-lasting
glamour. Richy Keratips offer
a keratin-based micro-tip
bond that seamlessly attaches
extensions for great results.
WHAT’S YOUR TOP TIP FOR
BOOSTING EXTENSIONS
SERVICES IN SALON?
Learn how to maximise the
value of your extensions
service through education
and how to promote them
effectively. Extensions add a
new creative and commercial
dimension to your salon and
return a significant boost to
turnover and profit.
HOW TO WORK WITH
INFLUENCERS
NOW MORE THAN EVER, potential clients
are looking online to find out where to go for
their hair needs. And, as a result, salons are
working with influencers on Instagram who
can shout about their services. But what are
the real business benefits, and how do you
find the right blogger to partner up with?
“We find that investing in fresh ways
of marketing like this delivers not only a
better return in terms of cost versus booking
conversions, but also aligns nicely with our
brand image as a forward-thinking salon
group,” explains Anna Mackew, PR and
marketing manager at HOB Salons. “It
allows us to be more relatable to our clients,
plus it’s one of the most effective ways of
connecting with the younger generation.”
According to Jack Howard at Paul
Edmonds, who works extensively with
Instagrammers, the benefits are numerous.
“You can get great content for your feed and
showcase your work without having to pay
for models,” he says. “And you get organic
reach that brings in new bookings. Some
influencers have followers who really do take
their recommendations, so if you work with
them you can really put bums on seats.”
Before you opt to work with anyone, doing
research is key, says Elena Lavagni, owner
of Neville Hair & Beauty. “The amount
of followers isn’t always a good way of
establishing if the influencer is right for your
salon. We always pride ourselves in taking
quality over quantity when it comes to
ambassadors,” she explains.
If you don’t feel confident reaching out to
influencers yourself, sometimes the brands
you work with can help. “I work closely with
Great Lengths on influencer activity,” says
Great Lengths-certified stylist Hadley Yates
at Hershesons. “It sends opportunities to me
and supports me on jobs I’ve secured. It’s
good for the salon’s business and for me as a
stylist as it helps get my name out there.”
Jack Howard believes that it’s worth
considering a few smaller influencers
who are more likely to take the time to
talk to their followers. “It’s better to go for
five or 10 local micro influencers who are
engaged with their followers and relevant
to your brand then it is to chase the macro
influencers,” he advises.
Once you’ve found an influencer that ticks
all the boxes, make sure that both sides
are transparent about what this exchange
will involve with regards to posts, tags, and
recurring services. “Manage expectations
– if you don’t have some kind of agreement
in place or haven’t provided the influencer
with the correct information for tagging,
then you can’t complain when they don’t do
something,” adds Hadley. “If it’s clear from
the start what is expected of the influencer
and they agree, then you both know exactly
what service you are providing and what you
are receiving in return.”
CHANTELLE HUSSEIN
UNBEWEAVABLE HAIR, COLCHESTER
“When the singer Sam Harvey got in touch, it was clear from
her page and the things she promoted that she was genuine,
and we’ve been working together for more than three years. I also
work with Rendall Tyga Coleby and both of them have increased
my following by about 7,000. We track the number of bookings made
for my Remi Cachet extensions where people mention Sam or Rendall, so I know the
collaboration is working for my business. You shouldn’t agree to a deal with influencers who
jump around from brand to brand just to get things for free, and you should not agree to a
deal without any terms and conditions. Things that need to be covered in an agreement are
simple – the number of posts and mentions, exclusivity and exactly what they can say.”
22
CREATIVE HEAD

#BusinessEdit
All prices listed are exclusive of VAT
BUSINESS BUILDER
Heat, humidity and holiday sun might
do wonders for the soul, but they can
wreak havoc on hair and skin. Help
clients stay radiant under the rays by
stocking up your retail area with SPF
protected goodies that customers can
grab on the way out, such as Skintruth’s
SPF 15 Moisturiser (£10.59 exc. VAT).
THE SERVICE STATION
In association with
Innovative launches, expert advice and business
boosting ideas – drop in and feel the buzz!
ON RIGHT NOW
Salon Services is thrilled to announce that
from July it will
be expanding
its Maria
Nila range to
include two
new bleaches
– ideal to cater
for all of your
vegan and
vegetarian
clients. Keep
an eye on
Salon Services’
social accounts
for more info!
TEACH
ME!
Get clued up on
the latest products
and techniques
needed to provide
your clients with
the perfect summer
spray-tan with
White to Brown’s
Professional Spray
Tanning course
(£50 exc. VAT).
WELL-GROOMED
BUYS FOR THE BOYS AT
Strong summer sun and
rising heat can dry out facial
hair, leaving it looking and
feeling dull and brittle.
Remember to talk to clients
about the importance
of conditioning
beards and stubble
and be sure to make
product suggestions.
We particularly love
products such as Osmo
Beard Complex Intense
Conditioning Oil
(£8.99 exc. VAT).
ASK ME
ANYTHING
THERE ARE EXPERTS INSIDE
EVERY BRANCH OF SALON
SERVICES WITH KNOWLEDGE
TO SHARE, SO JUST ASK!
Rena Parrock
National colour specialist
at Salon Services
Q: How do I make sure
that I choose the right
toners?
A: “When it comes to
hair toners, it may sound
obvious but no single
colour fits everyone.
Depending on the
shade, the undertones of
colour-treated hair may
appear yellow, orange,
red, blue or green. To
choose the right toner
to colour correct, select
the shade opposite the
overtone on the colour
wheel – this will help
neutralise the undesired
tones. And remember: to
elongate and maximise
the effect of the toner
at home, hair masks
can be used to ensure
the hair stays glossy
and healthy between
salon appointments.
I particularly like the
Lômé Paris Colour Mask
(£8.99 exc. VAT), which is
great for nourishing and
protecting coloured hair.”
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM
CREATIVE HEAD 23

#BusinessEdit
KEN’S CLINIC
GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
KEN’S DIAGNOSIS
A massive question, Terry! I’m a firm believer in the
employment model – what follows is my personal
opinion and I appreciate that many may disagree with me.
First, there is a moral issue that cannot be overlooked.
If salons and stylists are taking the self-employed option to
reduce the amount of taxes being paid, in any of the various
forms, then sooner or later the HMRC spotlight is bound
to fall on the revenue received from our industry. I would
welcome this as maybe then an equal playing field could be
created for all. At the moment that is far
from the case.
The issue here is the lack of
policing of the HMRC guidelines
that exist for the self-employed
model. Currently, for a stylist to be
seen as self-employed, the salon
they operate in cannot control the
hours they work, the prices they
charge, the products they
use, the clients they
serve, the holidays
they take, their
education and skill
levels, nor
their culture.
Clients also need
to be made aware
of the fact that they
are being served by a
self-employed stylist
and that any complaints
“Our biggest challenge is
recruiting or keeping team
members due to self-employment.
As a company, we offer a
competitive commission scheme,
lots of training, shoots, a pension
scheme and fun events. We’ve only ever been
or wanted to be an employed salon, but do we
now have to give in to the pressure?”
TERRY BOLDERO AND CAROLINE FILBY,
BOLDERO & FILBY
TO READ
MORE FROM
TERRY AND
CAROLINE TURN
TO PAGE 62
or other issues relating to the service they receive are the
responsibility of the stylist and not the salon. I believe
that in most of the salons operating a self-employed
model this is far from the reality! You only need to read
the conversations on social media sites to realise this. I
regularly see salon owners with self-employed stylists using
the words, “team” and “staff” and yet to be self-employed
means you are on nobody’s team nor are you anyone’s staff.
I see owners asking advice on what to do about issues
they have with self-employed stylists and yet the fact
is they have little or no control over those stylists at all.
Doing so contravenes the very concept of self-employment.
Technically you can’t even provide any education to a selfemployed
stylist unless they pay you to do so.
There could also be, as yet unchallenged, issues relating
to GDPR and who actually owns the client data, who
controls that data and what happens to it if a self-employed
stylist moves on.
So, why do I believe in the employed model? Because
I believe in creating brands that can grow, cultures to be
proud of, careers and continuous education for professional
teams of people that benefit from the security of being
employed by a solid and profitable business.
Salon owners need to rethink the employment packages
they offer. The underlying challenge we have in our
industry is pricing. To employ the right people you need
to offer the right rewards. To offer the right rewards you
need to charge the right prices. To charge the right prices
you need to offer an amazing guest experience. To offer an
amazing guest experience you need to employ the right
people. And so it goes, round and round…
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?
Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag
24
CREATIVE HEAD

3·6·5 Successful
Business Coaching
for Salons
Are you a
Salon Owner?
Finding it harder and harder
to pull in new clients and recruit
the right team?
In times of change it is important to plan ahead .
With many uncertainties facing the industry and
economy in 2019, 3·6·5 can help to point you in
the right direction.
3·6·5 can provide your salon with successful
business coaching to help promote a
long-term, sustainable future for
your business .
Call us on: 0845 659 0015
www.365SalonEducation.com
Find us: @365SalonEducation

#BusinessEdit
MORE WAGE RISES
‘UNAFFORDABLE’
BRITS SHARE SECRETS
WITH STYLISTS
HAIRDRESSERS AND BEAUTY
therapists are trusted with the most
intimate details of their clients’ lives, a new
survey has found, with up to 10 million
Brits sharing secrets they wouldn’t tell
anyone else. The survey, carried out by
the finance company Liberis, revealed
that more than 40 per cent said they have
an especially good relationship with their
hairdresser or beauty therapist and over a
quarter have been loyal to them for more
than five years – which may explain why
they’re happy to open up in the salon.
These findings were confirmed in a poll
of 2,000 women carried out by Regis. One
in 20 of the women said they had discussed
cheating on a husband or partner with
their hairdresser, and 15 per cent said they
had made a big life decision following a
conversation with their hairdresser.
NEARLY HALF (45 per cent) of NHF/NBF members have said they could not
afford further rises to the National Living Wage (NLW).
The NHF/NBF survey also found that more than a quarter (27 per cent) of
members believe that future increases should be slowed down, and 19 per
cent felt that increases should be in line with inflation.
NHF/NBF chief executive Hilary Hall said: “The NLW, which must be
paid to over-25s, is expected to increase from £8.21 to £8.67 in April 2020.
Up to 60 per cent of business costs are wage-related, yet the government
is considering further large rises beyond 2020 up to £9.61 an hour, and also
reducing the age when people qualify for the NLW, though the timescales
are not yet clear. In addition, the Labour Party is proposing a wage of £10
per hour for everyone, including 16 to 17 year olds, should it come into
government. We believe it’s time to slow down minimum wage rises while
we assess the impact of Brexit and give salons the chance to recover from a
series of steep wage rises.”
Discover more at nhf.info/wage-survey
CASH IS KING FOR TIPS
LEAVE TIPS IN cash and not by card is the
message from a recent survey of NHF/NBF
members. “Most salons are reluctant to accept
tips by card as it makes sorting out the payroll
more complicated,” explained NHF/NBF chief
executive Hilary Hall. “This is because tax has
to be paid on tips paid via card. The solution for
many salons is to ask clients to leave cash tips,
which can be directly passed to staff. Sorting
out the tax is then the employee’s responsibility
rather than the salon’s.”
A new law is planned that will require all tips
to be passed onto staff in full. “We already know
our members support this move,” said Hilary.
“However, it’s important for the new rules to be
user-friendly for small businesses.”
Go to nhf.info/tipping for a detailed fact sheet
Ian Egerton is new
NHF/NBF president
IAN EGERTON (PICTURED) IS the new president of the NHF/NBF, replacing outgoing
president Agnes Leonard. Ian has been running The Stress Exchange hair, beauty
and wellness business for 17 years so brings a wealth of knowledge and experience
to the presidency. He will work closely with the new vice-president Steven Scarr and
NHF/NBF chief executive Hilary Hall to help NHF/NBF members build successful and
profitable businesses.
“A huge thank you to our outgoing president Agnes Leonard who contributed so
much during her time in the role,” said Ian. “I have championed the NHF/NBF ever since
I became a member in 2002 so I couldn’t be prouder that I’m now leading the way in
supporting other business owners. I can’t wait to see what the future has in store.”
Find out more about the new president at nhf.info/president
26 CREATIVE HEAD

#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest and the Creative HEAD Reader Panel
Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK
AFTER EVERY ISSUE of Creative
HEAD we speak to our Reader
Panel to ask what business is like
for them right now. In the first
of a new series, in partnership
with Phorest Salon Software,
we combine the results from
our Reader Panel with research
compiled by Phorest using its
client base of salons from across
the UK, to gauge the landscape
and discuss best practice when
it comes to everyday issues and
headaches. Let’s start with the
bane of many a salon owner –
clients who don’t show up.
PERCENTAGE OF TURNOVER ATTRIBUTED
TO RETAIL SALES
10.3%
AVERAGE CLIENT SPEND
IN MAY (EXC. VAT)
£58.60
HOW DO YOU
COMPARE?
How was business in May
compared with April?
WORSE
15%
THE SAME
31%
How was business in May
compared with May last year
THE SAME
7%
WORSE
23%
BETTER
54%
BETTER
70%
THE MISSION: BEATING NO SHOWS
46%
of salons charge
for no-shows
Salons experience
an average of
2.3
no-shows a week
“We don’t charge for the fi rst no-show because we
understand life can get in the way, but if it happens a second
time then there is a deposit to pay before they can get another
appointment, which will be lost if they fail to show again”
EMMA SIMMONS AT SALON 54
62%
of salons offer a
loyalty scheme
DID YOU KNOW…
YOUR CLIENTS ARE MORE LIKELY TO REBOOK
WITH YOU IF YOU CHARGE FOR A NO-SHOW?
50% OF CLIENTS CHARGED
FOR A NO-SHOW COME BACK TO
THE SALON, WHILE ONLY 37%
OF NOT CHARGED CLIENTS DO
WE’VE ALL BEEN there: a mis-managed
week, a slip of the mind, perhaps even
a family emergency. No-shows are an
unfortunate but real part of life for your clients,
and as a salon owner, knowing how to deal
with an unexpected gap in your calendar –
and day’s takings – can be a conundrum.
For many, charging the client for a no-show
can pose two problems: could it damage the
relationship and impact their decisions in the
future? And how will you get them to pay,
even if you want them to?
Here’s where you might be surprised: our
most recent research showed that clients who
were charged by their salon for a no-show
were 13 per cent more likely to rebook in
the future. Why? Because by charging for a
service, salons show they know their value,
that they’re worth turning up for. It also clears
the customer’s conscience – no need to
slink away to a competitor for fear of being
reprimanded next time!
As for problem number two… when you
adopt an online booking system with Phorest
Salon Software customers give their card
details on booking, which are then held until
the time of the appointment, and it also lets
them know that there is a no-show charge
policy in place. So you can automatically take
anything from 0 per cent to 100 per cent of
the cost at your own discretion. Take control
of your no-shows and make them work for
your business, rather than against it.
Shauna O’Halloran is content &
marketing manager at Phorest
Salon Software. Find out more
at phorest.com and
@phorestsalonsoftware
27

TEAM 2019 FINALISTS
BEST NEW BOUTIQUE SALON
For a new small salon with a unique sense of style
2019
douce, Cambridge/London
Luis & Cos, London
Mayfive, London
Re-Invention House, Louth
Rose & Wild, London
BEST SALON TEAM
For salon teamwork at its best
Hare & Bone, London (Great Titchfield Street)
Lloyds Hair, Waterford
Review, Petersfield
Salon 54, Thirsk
The Box, London
BEST LOCAL SALON
For a salon that best serves its local community
APPLAUSE,
APPLAUSE!
CONGRATULATIONS TO THE
75 HAIR PROS OPERATING
AT THE TOP OF THEIR GAME –
MEET CREATIVE HEAD’S MOST
WANTED FINALISTS 2019!
CREATIVEHEADMAG.COM/MOSTWANTED
@CREATIVEHEADMAG #MWIT19
Linton & Mac, Aberdeen
Millie Jones Hair, Haslemere
RAW, Dartford
Sarai Hair and Beauty, Crowthorne
SliderCuts, London
BEST NEW SALON
For a new or revamped salon that turns heads
Bad Apple Hair, Stratford-upon-Avon
Gatsby & Miller, Amersham
Gina Conway Aveda, London (Wimbledon)
Kennaland, London
Sally Montague Hair Group, Ashbourne
BEST SALON EXPERIENCE
For a salon that delivers top customer service
Edward James London, London (Clapham)
Michael Van Clarke, London
Sally Montague Hair Group, Ashbourne
STIL, London
The Box, London

INDIVIDUAL 2019 FINALISTS
INDEPENDENT STYLIST
For a stylist looking after clients while busy building
‘Brand Me’
HAIR TREND
For the best on-trend image of the year
Louis Byrne
Ashleigh Hodges
Paula McCash
Cinta Miller
Kim Rance
MALE GROOMING SPECIALIST
For a salon or session hairdresser demonstrating
stand-out work in men’s hair
Charlie Cullen, The Lounge Soho
Darren Fowler, Fowler35
James Beaumont, Allure Hair
Kevin Luchmun, Kevin Luchmun
Mikey Pearson, Manifesto
CREATIVE TALENT
For a creative director or senior stylist with
exceptional artistic skill and commercial expertise
Jack Howard, Paul Edmonds
Zoë Irwin, John Frieda Salons
Desmond Murray, Atherton Cox
Indira Schauwecker, Toni&Guy
Angelo Vallillo, DNA Artspace
BUSINESS THINKER
For a salon owner or director who has built an
outstanding salon business
Paul Fitzgerald, PR Hair
Sophia Hilton, Not Another Salon
Jennifer Linton and Joanna MacDonald,
Linton & Mac
Gavin Mills, Bad Apple Hair
Mark Woolley, Electric Hairdressing
COLOUR EXPERT
For a colour director or senior colourist with exceptional
technical skill and commercial expertise
Errol Douglas MBE, Errol Douglas
Philipp Haug, Toni&Guy
Rory Mason, Ashley Gamble
Desmond Murray, Atherton Cox
James Earnshaw, Bad Apple Hair
AWARD FOR INNOVATION
Rewarding an original hairdressing initiative
that has proved a success for the salon business
or the industry at large
Phil Benton for douce
Tom Chapman for The Lions
Barber Collective
Simon Harris for My Salon Manager
Sophia Hilton for Not Another Academy
KT Williams and CODE for Cut Out
The Stigma
SESSION STYLIST
For the most exciting hairdresser working in fashion
Syd Hayes
Larry King
Adam Reed
Eugene Souleiman
Anthony Turner
HAIR ICON
For the most inspirational hairdresser of 2019
HIT PLAY >
Sally Brooks
Nicola Clarke
Errol Douglas MBE
Sophia Hilton
Zoë Irwin
Sam McKnight
Adam Reed
Eugene Souleiman
Anthony Turner
Josh Wood
MOST WANTED
AND THE IT LIST
THE GRAND FINAL
02/09/19
PRINTWORKS, LONDON
HOSTED BY AISLING BEA
SOLD OUT
WAITING LIST ONLY
CALL 01434 610940
Sarah Black, Linton & Mac
Sophia Hilton, Not Another Salon
Jack Howard, Paul Edmonds
Karine Jackson, Karine Jackson
Chris Williams, Rush Hair
event
2019

2019
THE RISING STAR
FOR A YOUNG SALON ASSISTANT WHO IS ENTHUSIASTIC,
HARDWORKING AND FAST IMPROVING – A NEW TEAM STAR!
Fiona Hand, Davey Davey
Callum McDonald, Ruffians
Luke Daniel Roberts, Errol Douglas
Roman Sys, Trevor Sorbie
Elizabeth Williams, KH Hair
THEY’VE
GOT IT!
LADIES AND GENTS, WE’RE
THRILLED TO INTRODUCE
HAIRDRESSING’S MOST EXCITING
YOUNG TALENTS - ALL AGED 30 OR
UNDER. MEET CREATIVE HEAD’S
THE IT LIST FINALISTS 2019!
event
THE FASHIONISTA
FOR A YOUNG STYLIST MAKING
A MARK IN SESSION CIRCLES
Lauren Bell, Haringtons Soho
Jordan Garrett, Hershesons
Tom Gilling, Taylor Taylor London
Chad Maxwell
Shelley Sumner
THE ENTREPRENEUR
FOR A YOUNG SALON OWNER WHO HAS CREATED
AN EXCITING AND SUCCESSFUL BUSINESS
Katie Allan, Mayfive
Jak Bakewell, Re-Invention House
Jennifer Linton, Linton & Mac
Kyle Ross, Sovereign Grooming
Ricky Walters, Salon64
CREATIVEHEADMAG.COMTHEITLIST
CREATIVEHEADMAG #MWIT19

FINALISTS
THE VISIONARY
FOR A YOUNG STYLIST OR TECHNICIAN WHO
IS PUSHING CREATIVE BOUNDARIES
Jamie Benny, Hare & Bone
Amelia Evans, Hare & Bone
Ashleigh Hodges
Shelley Sumner
Dylan McConnachie, Live True London
THE IT GUY
FOR A YOUNG MALE HAIRDRESSING
PROFESSIONAL EXCELLING IN MULTIPLE AREAS
OF THEIR WORK AND DESTINED FOR GREATNESS
Jamie Benny, Hare & Bone
James Earnshaw, Bad Apple Hair
Elliot Forbes
Jordan Massarella, Nashwhite
The Hair Bros (Nick Latham & Seán Paul Nother), Hershesons
MOST WANTED
AND THE IT LIST
THE GRAND FINAL
02/09/19
PRINTWORKS, LONDON
HOSTED BY AISLING BEA
SOLD OUT
WAITING LIST ONLY
CALL 01434 610940
AISLING BEA
THE IT GIRL
FOR A YOUNG FEMALE HAIRDRESSING
PROFESSIONAL EXCELLING IN MULTIPLE AREAS
OF THEIR WORK AND DESTINED FOR GREATNESS
Sarah Black, Linton & Mac
Jordanna Cobella, Cobella
Katy Grimshaw, Spectrum One
Charlotte Roberts, The Boutique Atelier
Harriet Rose Stokes, Not Another Salon
event
2019

IN SESSION
LEIGH KEATES
CONVERSATION & LIVE ON-SET STYLING
HOST:
SOPHIE
QURESHI
MONDAY 15 JULY 2019
7PM UNTIL 10PM, LONDON

& LISA FARRALL
CLUB
creativeheadmag.com/club
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NOW!
TURN THE
PAGE
SINGLE TICKET £30
ONLY £20 FOR CLUB MEMBERS!
BUY ONLINE creativeheadmag.com/thecoterie
OR CALL 01434 610416
Includes canapés on arrival, drinks all evening and a gift from BaByliss PRO

CREATIVEHEADMAG.COM
SPRING
S U M M E R
2019
001_Runway_SS19_Covers_GW3.indd 1 06/12/2018 15:19
FOR SALON OWNERS & MANAGERS
CREATIVE
HEAD
FOR BUSINESS
001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18
LET’S
the
THIS
CLUB
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YOUR ESSENTIAL GUIDE TO THE NEW SEASON
RUNWAY
NEW RULES:
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Money
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cH
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for Creative HEAD events **
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and prizes
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JUST MEET
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PAST WEEK
Team
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PRODUCTS, WORTH MORE THAN
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Win a ticket to the evo stylist diaries
creative photography workshop!
Already a Creative HEAD Club member? Then we’ve got something special
for you, too! One lucky member has the opportunity to win a ticket to the evo
stylist diaries creative photography workshop, worth £160. Taking place on
14 October in London, this inspirational day will help you deconstruct editorial
trends and learn how to work as part of a team to achieve incredible imagery.
Simply keep an eye on your inbox for your exclusive link to the
competition entry form – all Creative HEAD Club members will
receive an email on 1 July!
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*For the fi rst 25 new members to sign up between 1 July and 31 July 2019. Subject to availability and
no cash equivalent will be offered. **Selected events only. For more details contact events@alfol.co.uk

AUGUST/SEPTEMBER
JULY
L
JULY/AUGUST/SEPTEMBER
2019
MISTER QUARTERLY

ANYTHING BUT
ORDNARY
Made by barbers for barbers, MVRCK by Mitch is
bringing a wave of West Coast cool to the UK
MVRCK is a mindset, an intention. To be true and authentic to every client with products that embody the skills and
craftsmanship of barbering. From full beard to clean-shaved via artful stubble, the new range from Mitch is here to suit
any grooming experience. Every product is 100 per cent vegan and has won its place in the line-up thanks to its versatility,
functionality and effectiveness. Are you ready to become a maverick?

SHAPE UP, LOOK SHARP
From classic cool to street style, the MVRCK by Mitch styling heroes give the perfect
professional finish. These 100 per cent vegan products are ready to style up a storm with
sleek, simplified packaging, featuring two-in-one flip-top or spin-off lids and a vibrant,
energising agave citrus scent
GROOMING CREAM
Create the ideal laid-back, done/undone look with this quick-styling product,
infused with shea butter for conditioning. It gives natural shine, soft definition
and light hold to air-dried or dry hair
ORIGINAL POMADE
This versatile pomade is perfect for classic, slicked-back styles or the latest
street style finishes. Pliable and with a medium hold, it adds the right balance
of texture, control and natural shine
DRY PASTE
A matte finish with a lightweight texture, this versatile paste has the perfect
amount of grit and grip without flaking. A blend of clays, safflower oil and
body-building ingredients enhance texture
GROOMING SPRAY
Add texture and volume without any stickiness with this lightweight styling
spray. With a trigger spray for no-fuss dispensing, it helps to add height and
buildable hold

TRIM, SHAVE, SHAPE, REPEAT
Upgrade your shaving experience with this core quad of products.
Barley seed extract helps to reduce shaving inflammation, while
the energising and masculine scent gives senses a boost
BEARD OIL
Soften coarse hair with a blend of shea butter, sunfl ower seed oil and other
lightweight yet hydrating ingredients. Use to tame all beard styles and lengths
and keep it looking soft, shiny and healthy
SHAVE CREAM
A rich shaving cream that lathers up for a smooth, close shave while minimising
irritation and infl ammation. Skin is left moisturised and soothed thanks to
hydrating extracts including coconut and barley seed
COOLING AFTERSHAVE
Refresh the skin with a cool fi nish and energising agave citrus scent
with this soothing aftershave. Antioxidant-rich ingredients nourish the skin
for a perfect fi nish
SKIN TONIC
The fi nishing touch to any shave experience. This light mist can be used
pre- or post-shave for light hydration. A blend of cooling menthol and
other skin-soothing ingredients calms and refreshes dry skin

OWN IT
Flex your creative muscles with MVRCK’s inclusive, streamlined
collection, designed by your fellow craftsmen. Whether your client
is looking for a new look or a daily routine, you have the tools at
your disposal to fulfil any vision
Become a styling maverick. For more information on the new MVRCK by Mitch collection
call 0845 6590012 or visit salon-success.co.uk
#MVRCK @mvrckbarbering @salonsuccessuk

EXCLUSIVE
CONTENT
IN SESSION: MEN
WITH
JODY TAYLOR &
LIAM CAMPBELL
• VIDEOS
• STYLE NOTES
• TIPS AND INSPIRATION
GET IT ALL AT CREATIVEHEADMAG.COM/EDUCATION

THE FACES, THE PLACES, THE NEWS, THE VIEWS
Mr. Q
welcomes you…
We still get a buzz every time London Fashion Week Men
rolls around and, from the vibrant colour at Iceberg to ’60s
splendour at Oliver Spencer, the variety of finishes was a
welcome reminder of the vitality of men’s grooming today.
Indeed, it’s in this environment that beard and moustache
services have become a key earner for shops and salons,
so turn to page 11 to find out how to make your beard
business go with a bang, not a whisker… #SorryNotSorry
YOU NEED
TO MEET…
CHARLIE CULLEN
The Lounge, Soho
GET SMART
WHAT ALL BARBERS SHOULD DO THIS QUARTER
1.
You’ll even get to meet the new
Party… at the Most Wanted
Awards Grand Final on
2 September with host Aisling
Bea at Printworks in London.
Male Grooming Specialist winner!
creativeheadmag.com/
mostwanted
2.
creativeheadmag.com
3.
Watch... American Crew founder
David Raccuglia answer our
questions and discover where he
goes to find inspiration!
Be inspired… by the stylings of
Jody Taylor (pictured) and Liam
Campbell from our Coterie: In
Session men’s night. Think retro
footballers and ’90s curtains!
creativeheadmag.com
Describe yourself in five words
Grounded, driven, respectful,
joker, chilled.
What’s exciting you about British
barbering right now?
The link with fashion and hair being
the biggest accessory. I’m not a fan of
hair looking too ‘hairdressery’, if that
makes sense. So now hairdressers
and barbers wanting to learn to
style hair in a editorial, undone and
effortless way, excites me.
If I could change one thing…
I would make sure people are
getting into the industry for the
right reasons. This is a service
industry and the reward should be
making every client feel great! Of
course we have amazing education
opportunities and get to be creative
with shoots and to travel, too. But
it’s important that anyone with any
influence highlights the importance
of the craft; it’s not about becoming
Insta-famous.
ON THE COVER
MVRCK by Mitch
Everything changed for me when…
When I first held my baby girl in my
arms. All of a sudden you can feel
pressure and a sense of responsibility
to provide.
The groomer that inspired me is…
I was privileged enough to be
taught by Jody Taylor when I was an
apprentice at Toni&Guy and he was
someone that inspired me to pursue
a career as an artistic director for
the company. Also Cos Sakkas –
he’s responsible for making me the
educator I am today and always
inspiring me to do better.
Who else should we get to know…
Joe Mills (@joemillshair) – he’s
a legend, in session and as a
businessman. I’m buzzing about my
new role as artistic director for his
salon The Lounge and his barbers
Joe & Co.
Say hello to me…
@CharlieCullenEducation
08 Mister Quarterly

MVRCK
LANDS IN
THE UK
NEW GROOM ROOM
MILLS x Primark
Blade Pullman
Emma Jankowski
JOINT HONOURS
In a first for the competition, it was a tie at the top
of the American Crew All Star Challenge! Emma
Jankowski from the US and Australia’s Blade Pullman
scooped top honours at the New York final, which also
celebrated the brand’s 25th anniversary.
Soho’s Cut & Grind was the host
as John Paul Mitchell Systems
unveiled its new barbering brand
MVRCK by Mitch, with guest artist
John Mosley. Around the UK,
barber shops including Horsham’s
Grizzly’s, Glasgow’s Frequency
Barbers and Gloucestershire’s
Jarreds, welcomed John and men’s
grooming artist Kieran Price to try
the new line and watch demos over
a few cheeky drinks. John Mosley,
(@popular_nobody), was one of a
select few US barbers involved
in helping Mitch develop the new
MVRCK line.
Known for his session styling, editorials with
the likes of GQ and Esquire and a celebrity
clientele to envy, Joe Mills rather surprised
many when it was announced that the
founder of Joe & Co was opening a barbering
concession in Primark. Starting with the huge
new flagship store in Birmingham, MILLS is
focused on taking classic cuts and doing them
well, keeping it all rather uncomplicated and
the prices competitive. Anyone is welcome,
and the MILLS Coffee Bar is an extra touch
to ensure a superlative service all round. Oh,
and there are more than 9,000 songs on the
MILLS playlist, too.

ON THE SHELF
BOYS’ TOYS
THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP
Slick, Cali-cool MVRCK by Mitch is created by your fellow
barbers – it’s a compact range rooted in functionality
and authenticity that covers all hair and grooming needs.
RRP FROM £13.95
salon-success.co.uk
Want to add a bit of lift and texture to your
styling? Manwave’s Protein Kit delivers.
PRICE £7.60 +VAT
hairproducts.co.uk
Reuzel
3-in-1 Tea
Tree Shampoo,
Conditioner and
all over Body Wash is
perfect for cleaning from
head to toe.
RRP £10.83
reuzel.co.uk
For workable medium hold and a silky, matte finish,
American Crew’s new Matte Clay is spot on.
RRP £15.20
americancrew.com
Baxter of
California’s
Thickening Style
Gel contains birch
juice to smooth and
soften the hair while
calming the scalp.
RRP £13
baxterofcalifornia.com
With a patent-pending compound,
Hairdreams’ revolutionary
Stop&Grow anti-hair loss
therapy can ‘wake up’
dormant hair roots.
RRP FROM £25
hairdreams.com
The word ‘legend’ gets bandied about a lot, but this
motorised marvel from Takara Belmont lives up to its name.
With the company celebrating its 60th anniversary, it’s
a good time to revisit why it’s simply perfect for modern
grooming establishments.
PRICE £5,995
takarahairdressing.co.uk
10 Mister Quarterly

Johnnie BaBa, Barber Barber
#IN THE KNOW
HOW TO…
BOOST YOUR
BEARD BUSINESS
GET STAFF SKILLED UP
Your grooming specialists need to be
just that, specialist, as the beard can
be difficult to master. “Know how to
comb through and understand the
beard shaping process,” says Joe &
Co’s Joe Mills. Barber Tony Haresign
recommends covering all aspects of
health and safety, beard styles and
specialist techniques in education.
HELP GUYS AT HOME
“If you are doing it yourself it’s a lot
harder to see it from all angles and
knowing how to line out and remove
weight in the beard is tricky,” says Joe.
Barber Barber’s Johnny BaBa admits:
“Most guys go too high up in the neck
underneath and then too low on the
cheek area,” so show them how to
avoid common mistakes.
PRICE IT RIGHT
At Barber Barber, the beard services are
priced around £1 a minute. At Ruffians,
its services are billed in 15-minute
increments. “Charge the right price for
the service, don’t sell yourself short,
adds Tony Haresign. “This could add 20
to 45 per cent onto the bill, along with
added retail opportunities, too.”
OFFER TOP PRODUCTS
Hardgrind’s Colin Petrie, an American
Crew Elite member, recommends Beard
Foaming Cleanser by American Crew
for all beard types to help remove daily
residue build-up. Danny Baggs at Fine
Fettle points to the value of educating
about skincare beneath the beard.
“Many are already aware of beard
oils, while products like our leave-in
conditioners are effective as they’re
packed with nutrients.”
GET THE MESSAGE OUT
The front-of-house staff at Ruffians are
trained to enquire about beard work, as
many clients are unaware they can have
a quick beard tidy up. Tony Haresign
suggests offering a free beard shape up
or ’tache trim to selected clients and
posting on social media to create a buzz.
Mister Quarterly 11

REFUEL YOUR HAIR
The new Stop&Grow system from Hairdreams
gives thinning hair the boost it needs
12 Mister Quarterly

Hair loss can be a bit of a taboo topic, which is strange
given how widely it affects the population.
According to recent studies, every second
salon client – both male and female – have
concerns about hair loss. Imagine how
much better your clients would feel if
you could open up the conversation
and offer some tangible results.
Hairdreams’ Stop&Grow is an
innovative anti-hair loss therapy,
which has been rigorously tested by
the Clinic of Dermatology at the
University of Lübeck in Germany.
The new system has been
shown to generate growth of
an incredible 14,000 new hairs in
just three months. This all down to the
revolutionary plant-based, patent-pending
PHT compound, which effectively ‘wakes up’
“It’s a great
feeling when you can
help a client who has been
suffering from hair loss. The
results are astonishing and
have far exceeded our clients’
expectations, especially those
who have tried other hair growth
solutions in the past”
Sandra Schmidbauer,
Hairdreams salon manager
sleeping hair roots that have entered resting phase following
hair loss. The PHT compound stimulates cell division,
reactivating it so that the root can resume
production of new, healthy hairs.
So how much fuel does this give to
thinning hair? Dr Tobias Fischer at the
University of Lübeck conducted studies
using Stop&Grow and measured an
average hair growth increase of 30 per
cent, a 10 per cent increase in hair
growth speed, and an increase in
active hair roots by an incredible
23 per cent!
Just picture sharing those stats with
your clients, and the hope you can
share that their hair will wake up once
more with your help. Want to grow your
business? Then Stop&Grow might just be the
fuel your clients have been looking for…
For more information on Hairdreams Stop&Grow, call 07566 294857, +43 316 6057644,
email crm@hairdreams.com, visit stopandgrow.com and follow @hairdreams_uk
Mister Quarterly 13

SLICKER
THAN YOUR AVERAGE
VIBRANT, COLOURFUL, CREATIVE – THE GROOMING AT
LONDON FASHION WEEK MEN S/S20 SHOWCASES THE
EXCITEMENT AROUND GUYS’ STYLING RIGHT NOW.
MR.Q REFLECTS ON A FEW OF HIS FAVOURITE SHOWS
ST-HENRI
HAIR BY BRENDAN O’SULLIVAN
The two looks here reflected the
organic feel of the fibres in the
collection. The first was ‘desert
dry’, using Go24•7 gel to damp hair
and diffuse. The second, a take on
a ‘hillbilly rat tail’, saw Brendan
cutting up several wigs, blending
different lengths and secured with
hair tape by Gold Class Hair.
ICEBERG
JOHN VIAL FOR REVLON
PROFESSIONAL
Slicked back, ultra-reflective
hair made the perfect surface for
vibrant streaks of colour for both
the male and female models. John
Vial used a generous handful of
mousse and Revlon Professional
Style Masters Modular Hairspray
2 for longer hair, pulled back into
tight ponytails, while many of the
men sported close buzzcuts.
14 Mister Quarterly

CHARLES JEFFREY
JOHN VIAL FOR REVLON PROFESSIONAL
Each look was anarchy personified,
from tiny kiss curls fringing a
buzzcut to artfully punky styles.
The tall, witchy female hairpieces
were inspired by artist Arnulf Rainer’s
sketched-over portraits. John Vial
created the scribbled effects by laying
out spiderweb hairpieces on a flat
surface and blasting them with Revlon
Professional Style Masters Photo
Finisher 3 hairspray for hold.
OLIVER
SPENCER
JOHNNIE SAPONG FOR
ELECTRIC LONDON
Inspired by Wong Kar-wai’s
In The Mood For Love, the
hair look centred around
’60s elegance mixed with
the vibrant atmosphere
of Hong Kong’s famous
markets. To create the
glossy, slicked back finish,
a cocktail mix of Electric
°C-4 Shaping Paste and
Electric °C-1 English
Rose Serum was liberally
applied to the hair using
a colour brush.
BIANCA
SAUNDERS
ANNA COFONE FOR
FUDGE PROFESSIONAL
Taking inspiration from
the ‘perfectly imperfect’
theme of Bianca Saunders’
latest collection, hair
mimicked the tailoring
with a graphic shape, as
well as the deconstructed
knitwear pieces with
dishevelled hairlines.
To create the tousled,
matte finish, Fudge
Professional Salt Spray
was applied to baby hairs.
VELSVOIR
LOUIS MAHARAJ FOR LABEL.M
Drawing inspiration from the
jet-set age of the ’50s, the Velsvoir
collection saw a departure from
the classic black tuxedo with the
introduction of dandy decadence to
offer a fresh perspective. The hair
referenced strong pompadour shapes
to capture the essence of the ‘golden
era’, using label.m Advanced Pro
Wand to create a defined shape.
Mister Quarterly 15

TUCKER’S
IN TUCKER CUTS, RUFFIANS’ RICHARD TUCKER TAKES TO THE STREET TO DELIVER
A DISTINCTLY ’90S VIBE WITH CURLED CURTAINS ALONGSIDE IMPECCABLE FADING
PHOTOGRAPHY BY RON TIMEHIN
16 Mister Quarterly

Hair by Richard Tucker, Ruffians (@tuckercuts). Clothes are models’ own.
Photography by Ron t (@rontimehin)
LUCK
Mister Quarterly 17

SHOP TALK
POLE POSITION
BARBEROLOGY
MORE SHOREDITCH STYLE THAN PEAKY BLINDERS, FOUNDER
ADAM GORE IS LOOKING TO OFFER A FRESH TWIST ON A CLASSIC
Adam Gore
“The best way that I can explain the
concept behind the shop is that it’s like
going into your favourite pub with your
friends – but getting a really high-quality
beer,” Adam Gore muses about the
atmosphere he’s cultivated at Barberology,
his duo of barber shops. “It has an evolved
vintage feel; we’re not stuck in the past or
all wearing waistcoats, but we do have a
classic element.”
After cutting his teeth at Toni&Guy,
Adam traded in the exhausting
lifestyle of a session hairstylist to find
himself working in a non-surgical hair
replacement clinic. But his true passion
– men’s hairdressing – kept gnawing
at him, pushing him to search for the
perfect location for his first shop.
“We hit the sweet spot just when
the industry was blowing up,” Adam
admits. “It took me about a year to find
the perfect place for our first location,
which is in the Jewellery Quarter of
Birmingham. It goes with our branding
and the whole area’s booming. It’s like an
old-school Shoreditch. It was the perfect
opportunity to do something, and to do it
in my style.”
So what can clients expect from a
Barberology cut? “We’re the guaranteed
good hair place – the place where clients
can go and don’t have to be paranoid.
We cut to the head shape; it makes the
cut fit, rather than just sit.” While having
the cast of Peaky Blinders pop in for
cuts during filming was a huge boon for
business, Adam jokes as he lamented
the stream of clients asking for a Peaky
Blinders style: “It’s a terrible haircut!”
Barberology is just the tip of the
iceberg for Adam and his business focus.
And we’re eagerly awaiting his first foray
into women’s styling with the launch of a
new salon this summer.
18 Mister Quarterly

Apollo 2 Icon, the diamond-quilted Apollo with contrast piping.

CREATIVE HEAD VIDEO
MADE BY US… ESPECIALLY FOR YOU
PRESS
PLAY>
TOP HAIR ARTISTS
FROM AROUND THE WORLD
On set and in action
CREATIVE HEAD EVENTS
Most Wanted & The It List Awards…
Featured Artist Live… Salon Smart…
The Coterie: In Session…
NEW TRENDS, NEW IDEAS
Expertly created, beautifully filmed
and ready to watch
J J J
The Wella Professionals Colour Creative joins Creative HEAD editor, Amanda Nottage –
watch the interview now, only on Creative HEAD Video!
Visit creativeheadmag.com/tv now
Waiting for you now at:
CREATIVEHEADMAG.COM/TV

CREATIVEHEADMAG.COM
MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS
EXCLUSIVE
Inspired by Generation Z, #MyTreasure sees Hairkrone reflecting the images
different urban characters portray through their profiles on social networks
We’re ‘In conversation with…’ Edward
Darley. Press play on our latest film,
where we chat colour with the Wella
Professionals Colour Creative
The Coterie: In Session returns this
month, session star Leigh Keates and
styling supremo Lisa Farrall step into
the spotlight on 15 July
American Crew founder David
Raccuglia answers our quickfire
questions about men’s grooming
over the past 25 years
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag

TONY HEFFERNAN AND
DANIELLE KENNEDY
LLOYDS HAIR
RICHARD
PHILLIPART
THE BOUTIQUE ATELIER
MARGARET
O’ROURKE DOHERTY
IMAGE SKILLNET
PAUL PERCIVAL
AND ADAM REED
PERCY & REED
GREAT NAMES
SHARED
EXPERIENCES
CREATIVE CREATIVE HEAD’S HEAD’S SELL-OUT BUSINESS BUSINESS NETWORKING
EVENT FOR SALON OWNERS AND MANAGERS

DAVID
CAMPBELL
HOUSE OF COLOUR
SABRINA
HILL
KOPPER HAIR SALON
DYLAN
BRADSHAW
DYLAN BRADSHAW
SARA
HOLMES
STUART HOLMES SALON
JAMES
O’DWYER
MARBLES HAIR & BEAUTY
SIOBHAN
JONES
ROSE & WILD
SUNDAY 3 NOVEMBER 2019, DUBLIN
Tickets £100 plus VAT*
BOOKING NOW
CREATIVEHEADMAG.COM/SALONSMART OR CALL 01434 610944
*VAT at UK rate of 20 per cent
@CREATIVEHEADMAG #SALONSMARTIRE
Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of
Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership
and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events

fure
perfect
L’ORÉ A L
COLOUR
TROPHY
38

The artistry… the mastery… the talent… the L’Oréal Colour Trophy, now in its 64th year,
illustrates beautifully this seminal moment in British hairdressing. Colour has never before been so
fi rmly in the driving seat, and it’s in sixth gear, racing away with a breathless bounty of creativity and
superlative skill. At the 2019 Grand Final, the competition closed with a kaleidoscopic celebration,
with colourists from across the UK sharing their heart-stopping visions, fi nely-honed techniques
and fashion-fl avoured fi nal looks. This is a show that sees fi nalists entering looks that deliver in
their entirety – perfectly matched pastels in their hair and co-ords stand beside coppers
contrasting with emerald-hued tailoring. Yet every fi nish was commercial, modern, relevant to
the hundreds of hairdressers congregated at Battersea Evolution. This is colour in 2019 – and it’s
never looked better.
39

L ’Oréal Colr Trhy
and Ld Regi
winner
SINEAD KELLY,
LONDON
L’ORÉ A L
COLOUR
TROPHY
winning
THIS IS WHAT
LOOKS LIKE…
Exceptional colour, consumer-covetable looks, skilled colourists
– this mix is the heartbeat of the L’Oréal Colour Trophy. L’Oréal
Professionnel shines a spotlight on the creative brilliance of UK
colourists, whose trends we’ll see buzzing on the nation’s high
streets. Stars of #LCT19, you smashed it!
40

L ’Oréal STAR Award –
Judges’ Favrite
CHRISTOPHER MAIN,
ANDREW MULVENNA
L ’Oréal Ao
Award Winner
ERROL DOUGLAS SALON
L ’Oréal Colr Trhy
L ’Oréal Men’s Image
Award Winner
TREVOR SORBIE
COVENT GARDEN
L’ORÉAL COLOUR TROPHY SECOND
PLACE AND SCOTTISH REGION
WINNER LINTON & MAC
L’ORÉAL COLOUR TROPHY THIRD PLACE
AND NORTH WESTERN REGION WINNER
THE COLOUR ROOM STOCKPORT
41

L’ORÉ A L
COLOUR
TROPHY
Kaleidcic
COLOUR
A triple threat show team delivered an interchanging
and evolving look at the kaleidoscope
Mul-colred Infinity
TIM HARTLEY
To a pulsing soundtrack of late ’80s techno, an
attitude-laden army of club kids in fetish gear
prowled the catwalk in neon yellow and teal
crops, flame red and magenta bobs and softer
lavender breaths. One model stalked along with
the bounciest Afro kissed with coral, drawing
gasps as she ripped it off to reveal a fluro-orange
flat top. Bold, breath-taking and evocative of a
dance scene that has always been a celebration
and expression of individualism and eccentricity.
Delicious.
SEE MORE from backstage at the
L’Oréal Colour trophy shows,
visit creativeheadmag.com
42

Geeic Reflecs
SAKS
Here, the kaleidoscope had been deconstructed by Luke Pluckrose. Chrome, glass
and geometric elements were used to form iconic feminine silhouettes – metallic coils
revisiting the biggest of perms, while more than 2,000 hair grips formed molten waves to
deliver a titanium ’40s film siren. It was playful (a glitter-high pony and a bum-length crystal
chandelier-style wig) and it was supremely technical (sculptural prism pieces constructed
using triangles, with each formed of thousands of strands of hair). The climax saw the work
illuminated like stained glass – truly heavenly.
Photography by eventconcept
Prisms Light
TREVOR SORBIE
Myriad exhibitions formed the inspiration
for this ray of light from Johanna Cree
Brown – fusing classic art references
with fashion and video games. An
eclectic mix gave birth to a focus on
light, reflection, colour graduation and
warping. Holographic 3D hair received
the full wind machine treatment, the long
lengths following the model like a bridal
train. Under ultraviolet lights, rainbow
bright threads fizzed with electric energy
in architectural, avant-garde headpieces.
Exceptional.
43

To celebrate the talent across the Aveda Salon Network, the
brand runs the #AvedaArtist competition, where stylists up and
down the UK submit creative images on social media for the
chance to win a shoot mentored by one of the Aveda Artistic
Team. Winners Hannah Chorlton from Elements Hair & Beauty;
Hayley Downes from Brothers Thame and Beth Leah from
Mayfair & Grace were invited to embrace a little summer
loving and get colourful for the season, under the creative
direction of Bea Carmichael and Luke Castillo.
Let the sunshine in…
PHOTOGRAPHY BY DANIEL SIMS
44
CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL
GO ONLINE to see all competition
entries – search #avedaartist on
Instagram, or visit @AvedaUK
CREATIVE HEAD
45

“I entered
the #AvedaArtist
competition just to dabble in
creativity. It’s been eye-opening
and learning different techniques
has been brilliant. This is relatable
hair with a natural wave and
gorgeous little babylights”
HANNAH CHORLTON, ELEMENTS HAIR & BEAUTY
@HANNAHJCHORLTON,
@ELEMENTS_HAIR_AND_BEAUTY
“I wanted to
create something fun
and stylish. It’s quite a sleek,
smooth style. I’ve never done
anything like this before but I
thought it would be a
good experience. Editorial
shoots are a completely
different way of working”
BETH LEAH, MAYFAIR & GRACE
@BETHLEAH16, @MAYFAIRANDGRACE
46
CREATIVE HEAD

HAIR Hannah Chorlton, Elements Hair & Beauty; Hayley Downes, Brothers Thame; Beth Leah,
Mayfair & Grace. COLOUR Bruno Elorrioroz and Sergio Pizarro, Aveda Lifestyle Salon & Spa
Covent Garden (@brunoelorrioroz, @sergio_pizarro_flores_colours), Hayley Downes, Brothers Thame.
AVEDA CREATIVE DIRECTION Bea Carmichael (@beacarmichael13) and Luke Castillo (@lukeccastillo).
MAKE-UP Lucy Broggio (@lucy.broggio_mua) PHOTOGRAPHY Daniel Sims (@simsnotebook).
CREATIVE HEAD ADVERTORIAL
CREATIVE HEAD
“I have
been with Aveda for
years, and after completing
the ambassador programme I
thought I would put my knowledge
to the test! It’s been absolutely
incredible – it’s something everyone
should invest in, it’s an exciting new
experience. It went so quickly, a crazy
busy day, I had so much fun!”
HAYLEY DOWNES, AVEDA COLOUR AMBASSADOR,
BROTHERS THAME
@HAYLEY_DOWNES35, @BROTHERSTHAME
47

INSPIRATION,
BOTTLED
A SIMPLE BOTTLE HOLDS
A LIFETIME OF STORIES.
JOHN PAUL MITCHELL
SYSTEMS BEGAN AS TWO
FRIENDS WANTING TO
PROVIDE AFFORDABLE
LUXURY HAIRCARE WHILE
SUPPORTING THEIR
FELLOW HAIRDRESSERS –
AND IT BECAME A GAME-
CHANGING COMPANY.
AND THERE ARE SO
MANY STORIES STILL TO
BE WRITTEN…

“SUCCESS
UNSHARED
IS FAILURE”
JOHN PAUL DEJORIA
JOHN PAUL MITCHELL SYSTEMS HAS A LONG LEGACY
OF GIVING BACK; SETTING THE STANDARD FOR
PHILANTHROPY IN THE HAIRDRESSING INDUSTRY
John Paul DeJoria and Paul Mitchell started John Paul
Mitchell Systems with just $700 and grew the brand
into a boundary-breaking company. Long before
sustainability and environmental issues became
marketing buzzwords, the duo were creating a set
of brand guidelines that were unheard of at the time.
John Paul Mitchell Systems was the fi rst brand to
publicly announce that it does not conduct or endorse
animal testing. It has partnered with numerous charities
dedicated to sustainability, animal rights, the environment
and much more. Giving back to the industry as much
as the world is a key pillar to the brand. Pairing with
John Paul Mitchell Systems is much more than a choice
of product: you know you’re supporting a brand that
supports you back.

TAKE A
STAND
PAUL MITCHELL REMAINS A FAMILY-OWNED BRAND WITH A
STRONG COMMITMENT TO GIVING BACK, STICKING TO ITS CORE
PRINCIPLES UNFAILINGLY

No animal testing. Never have, never will
Performance-driven products without the eye-watering price tag
It has made efforts to make as many products as possible 100 per cent vegan
More than $20 million (£15.8 million) has been raised by Paul Mitchell
Schools in the past 15 years for charity
Its collaboration with the Baby2Baby network has provided nearly 12 million
basic necessities to more than 200,000 US children in need so far
Working with Reforest’Action to plant 750,000 trees by the end of 2019

A BIGGER
DISCOVER WHAT PAUL MITCHELL PROFESSIONAL
HAIR COLOR CAN REALLY DO

If you think ‘vegan colour’ is a contradiction in
terms, think again. All Paul Mitchell Professional
Hair Color products are 100 per cent vegan and
offer incredible shades, depth and shine. In fact,
many of the John Paul Mitchell Systems products
are 100 per cent vegan, including all but one of
the lighteners. But the efforts don’t stop there – the
aluminium colour tubes are also made with up
to 35 per cent recycled aluminium, continuing
the core principles of the brand. From semipermanent
flashes of colour to depth of tone and
grey coverage, the quality and intention of all the
colour products are uncompromised. In a world
where more and more people are concerned
about the ingredients in everyday products, you
can feel secure in offering a quality product that
delivers and caters for every client.

A bottle of the iconic Tea Tree Special Shampoo is sold every four seconds
– and we’re not surprised. For a long time tea tree has been used for its
anti-bacterial properties and invigorating scent. It’s extremely fast growing and
during harvest no trees are harmed or destroyed, making it an environmentally
friendly and renewable natural resource. The entire Tea Tree range offers an
incredible sensory experience to the consumer, and its eco-credentials are
only the beginning. Tea Tree has paired with Reforest’Action, an environmental
organisation that plants trees worldwide in the areas they’re needed most.
Between the two of them, Tea Tree and Reforest’Action have pledged to plant
a total of 750,000 by the end of 2019. Over the course of their lifespans,
these trees will remove 85,000 tonnes of CO 2
from the atmosphere. Offer
your clients healthier hair, while creating a healthier business for yourself and
contributing to a healthier planet.

SOLAR
FLAIR
BORN IN THE LUSH, SOLAR-POWERED FARM IN STUNNING
HAWAII, AWAPUHI WILD GINGER OFFERS A BLEND OF
HAWAIIAN HERITAGE AND TRANSFORMATIVE TECHNOLOGY
For centuries Hawaiian natives have used the
fragrant sap of the awapuhi ginger plant to deeply
moisturise their skin and hair – but it was a happy
accident which saw the Awapuhi Wild Ginger
brand come to life. Paul Mitchell often visited
the tropical isles, and it was on one of these trips
that he came upon the bright red fl owers that
would become a truly game-changing ingredient.
Inspired by the island’s heritage (and their hippy
roots), John Paul DeJoria and Paul Mitchell created
an organic, sustainable, solar-powered farm
in 1983, which is still the main source for every
awapuhi plant the brand uses to this day. No
chemical process is involved in transforming the
plant into the range’s vital ingredient: the fi nely
ground root is blended with pure water and
added straight into the formulas to help cleanse,
condition and revitalise hair.

SWITCH ON TO INTELLIGENT STYLING WITH NEURO TOOLS
AND NEURO LIQUID PRODUCTS
Cutting-edge technology doesn’t just belong in your smartphone.
Neuro tools contain SmartSense ultra-sensitive microchips to monitor
the temperature they are outputting, ensuring perfectly even heat for
exceptional results. The clever chips regulate temperature 50 times
a second and respond in a quarter of a second! The SmartSense
technology also features a world fi rst – a ‘clean fi lter’ indicator light
that alerts the user after 100 hours of use to clean the fi lter to boost
tool performance. HeatCTRL products make the perfect partner
to heat-intensive styling, designed to provide relief to stressed-out
strands. From Neuro Prime, which prevents up to 86 per cent of heatcaused
damage; to the restorative Neuro Repair Treatment; you can
help to protect strands and ensure a smooth, glossy fi nish.

NOT ALL OILS ARE CREATED EQUAL – MEET MARULAOIL
Lauded as one of the hottest ingredients currently in skincare, John Paul Mitchell Systems was promoting
the benefi ts of marula oil long before it was a beauty buzzword. This hydrating hair line has transformative
properties as protective antioxidants effortlessly repair damaged hair to give it incredible lustre and a
luxurious feel. The MarulaOil range comes from fruit harvested by women’s collectives who are paid fair
trade wages and are educated on safe practices and traceability. Being able to combine a sustainable,
long-term economy for these women and their families by ethically sourcing ingredients and providing a
professional, quality product is the epitome of John Paul Mitchell Systems and its brands.

BEYOND
THE BOTTLE
JOHN PAUL MITCHELL SYSTEMS IS ROOTED IN THE PHILOSOPHY
OF ITS CREATORS. AND THE DEDICATION TO THE PLANET DOESN’T
FALTER ONCE THE PRODUCTS ARE BOTTLED.
•Its global distribution centre
is solar powered and smart
energy-efficient
•Shipping cartons are made
from recycled fibres
•It uses biodegradable
shipping bubbles, with 95 per
cent pre-consumer recycled
material
•All plastic and cardboard is
recycled and excess cardboard
is donated
•All product packaging is
fully recyclable
And that’s just for starters…
the rest is up to you!
TO ELEVATE YOUR BUSINESS WITH BRANDS THAT GIVE BACK TO THE PLANET
AND SUPPORT THE SALON PROFESSIONAL, CONTACT SALON SUCCESS,
EXCLUSIVE UK DISTRIBUTOR OF JOHN PAUL MITCHELL SYSTEMS BRANDS.
CALL 0845 6590011 OR VISIT SALON-SUCCESS.CO.UK

All Paul Mitchell® colour and many other products, are
100% VEGAN
The first professional beauty company to stand up
AGAINST ANIMAL TESTING
SUSTAINABLE,
SOLAR-POWERED
Awapuhi Farm founded in 1983
Nearly 40 years ago, two friends were inspired to start a
company that would support the success of hairdressers
and provide luxury hair care at an affordable price.
With just $700, John Paul DeJoria and Paul Mitchell
launched a revolutionary hair care system featuring
three products. The rest is history.
Find us on and at Paul Mitchell UK
Available from Salon Success - The Distributor of Choice
To find out more visit salon-success.co.uk or call 0845 659 0011

50 CREATIVE HEAD

MIX IT,
CREATIVE HEAD ADVERTORIAL
MATCH IT,
TAKE IT AWAY
FROM DRAB TO FAB – THE NEW-LOOK EVO FAB PRO SYSTEM
IS HERE TO SHOW YOU WHAT TRUE CUSTOMISED COLOUR
MAINTENANCE LOOKS LIKE
You’ve done the hard work and created your client’s dream colour – but is your
aftercare up to scratch? ‘Close enough’ is a missed opportunity. ‘This’ll do’ is your
client topping up your hard work at home with a box dye. Imagine a customised
colour maintenance system that allows you to grow and protect your salon retail
business. What you’re imagining is evo fab pro: customised colour maintenance
conditioners that perfectly match and maintain your client’s colour in-between salon
visits. It’s a simple formula that’ll have them flocking back to your salon. Why would
they go anywhere else?
HOW THE SYSTEM WORKS
The evo fab pro system couldn’t be simpler. Once you’ve whipped up a bespoke
colour for your client, you can offer that exact shade to them as a take-home
maintenance colour conditioner. Simply match the colour, select your formula, add
to the conditioner base and shake. Fab pro complements any permanent, demi and
semi-permanent colour so it can be implemented in any salon. Show your clients
that you can perfectly maintain that colour you’ve just spent hours creating in-salon
at home and you’ll have a client for life.
CREATIVE HEAD
51

A LOT OF
BOTTLE
CALL THE SHOTS WITH EVO FAB PRO AND
PERSONALISE UNIQUE FORMULAS THAT
CLIENTS CAN’T GET ANYWHERE ELSE
52 CREATIVE HEAD

“My favourite thing about evo
fab pro is that you are able
to customise a maintenance
conditioner to suit every client.
This enables them to properly
look after their colour at home.
Tone, vibrancy or even helping
to counteract brassiness – the
possibilities are truly unique
and endless”
CREATIVE HEAD ADVERTORIAL
JAY KOWNACKI,
HEAD OF EDUCATION FOR EVO
“Offering a personalised
solution to colour
fade increases client
loyalty as you have
delivered something
special and tailored
to them – something
they can’t buy online
or from a high street
shop. Most of all, you
have happier clients
all round as their
hair colour has
never looked as
fresh or shiny for
so long!”
TOM SMITH, COLOUR
DIRECTOR, BILLI CURRIE
For more information on how to shake up your salon services with evo fab pro custom colour maintenance,
call 0800 9554285 or visit evohair.co.uk
CREATIVE HEAD 53

Breath of
Baffled about pollution solutions? Revlon
Professional’s new MAGN±T Pollution
Neutralizer is here to clear the air
POLLUTION AWARENESS HAS become commonplace everywhere from skincare to apps.
The next obvious step was haircare – everything from poor water quality to microscopic
air particles can interfere with hair health and condition. And now we’ve hit the summer
months it’s impossible to ignore the effects of the sun and high UV levels. UV rays penetrate
and damage the hair protein structure to induce premature hair ageing from the inside,
while degrading any colour work on the exterior. Our skin cells regenerate constantly, but our
hair shafts don’t – so it’s important to prevent this damage from occurring in the first place.
Equip your clients with the necessary defence to keep their hair colour and condition in an
optimal state with the new Revlon Professional MAGN±T collection. The five-strong line-up
helps to add a layer of protection to every step of the salon experience and homecare, so your
clients can breathe a little easier.
The star of the show is the MAGN±T Pollution Neutralizer. This patent-pending formula
is a hardworking additive to be blended in with your colour or lightening mix. It shields
against the heavy metals which settle on the hair shaft from both water and the air. These
metals interfere with the hydrogen peroxide in your colour development, generating free
radicals, breaking keratin bonds and producing inconsistent colour results.
Adding MAGN±T Pollution Neutralizer eliminates up to 90 per cent of these metals and
inhibits the creation of damaging free radicals. With an in-built keratin reinforcer, arginine
and chelating agents, you can create the optimal canvas for your colour work. Revlon
Professionals’ MAGN±T range works with any colour range to create a support structure
at every step of the haircare process, from backwash to their own bathroom.
54
CREATIVE HEAD

fresh (h)air
CREATIVE HEAD ADVERTORIAL
“We’ve had lots of positive
feedback, clients love
how their hair looks and
feels after use. For us,
as professionals, we’ve
seen some great results –
colour lasts for longer and
appears more vibrant.
We can predict the
outcome of a colour even
more, because removing
pollutants from the hair
makes for more precise
results and the quality of
the hair is improved”
ROBERT MASCIAVE, METROPOLIS
HAIRDRESSING, KINGSTON
CREATIVE HEAD
55

The halo
effect
Discover Revlon Professional MAGN±T and how salon
owners have integrated the range into their salon
56
CREATIVE HEAD

FROM SHAMPOO TO a daily shield spray, the MAGN±T collection is designed to make
pollution protection as effortless as possible. The compact collection contains everything you
need to lock in colour and condition, while working to remove harmful impurities
IN THE SALON
MAGN±T Pollution Neutralizer
Neutralise the effects of metals on hair and fight
free radical formation
MAGN±T Color Lock Repairing Shampoo
Reduce metallic deposits, build-up and the effects of
poor water quality to help hair structure recover
HOMECARE
MAGN±T Anti-Pollution Micellar Cleanser
Remove daily pollutants and neutralise the effects of
poor water quality
MAGN±T Anti-Pollution Restoring Mask
Reduce particle deposits and free radical formation by
strengthening keratin bonds
MAGN±T Anti-Pollution Daily Shield
A lightweight daily spray shield against environmental
aggressors and UV damage
CREATIVE HEAD ADVERTORIAL
“The new MAGN±T range is so easy to use by both stylists and consumers!
The results in both colour vibrancy and retention of colour is simply amazing.
Anti-pollution products are currently very much at the forefront of people’s minds and
I’m finding that my team are easily linking MAGN±T in relation to skin and haircare”
MARK LEESON, REVLON PROFESSIONAL GLOBAL ARTISTIC AMBASSADOR
Neutralise the threat of pollution effortlessly with MAGN±T by Revlon Professional.
Call 020 7391 7440 or visit revlonprofessional.com
@revlonprofessionaluk #RevlonProfessional #MagnetRP #CreateBoldly #LiveBoldly
CREATIVE HEAD
57

58
CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL
DIVE IN
EXPERIENCE THE DELIGHTS OF THE DEEP AND DELIVER A SOOTHING, SPA-LIKE THERAPY
WITH REVLON PROFESSIONAL EKSPERIENCE TALASSOTHERAPY SERVICES
THERE’S A WHOLE WORLD under the ocean that we barely
understand, but we do know that it’s home to some of the
most nutrient-rich ingredients on our planet. The Revlon
Professional EKSperience range has been inspired by the
ocean featuring scalp and hair in-salon treatments of incredible
quality that marry pure marine ingredients with cutting-edge
scientific research. The range is a revitalising combination of
beauty ritual and massage that leaves the client feeling serene
and uplifted. The treatment components are formulated using
marine spring water, nutrient-rich algae and essential elements,
which are freshly mixed before treatments to achieve optimal
performance. With 20 years of research behind it, EKSperience
provides a synergy between unique sensory experiences and
outstanding results. This exclusive range of in-salon treatments
can be used to calm and treat issues such as a sensitive scalp,
excess sebum, hair loss and dandruff. Each formulation can
be mixed for a bespoke finish, made more effective by their
freshness. Ingredients include an extremely fine seaweed
extract powder, utilising the powerful antioxidant-filled spirulina,
which contains every essential amino acid and is packed
with protein. The Marine Algae Scalp treatment is mixed with
bespoke blends of essential oil extracts, depending on the
required effect. Choose from Dermo Calm for sensitive scalps,
Sebum Balancing for oily scalps, Revitalizing to tackle hair loss
concerns and Purifying for dandruff issues. Add a few drops of
the Hair Multivitamin Cocktail and you have a fresh, purifying
mask treatment to restore and soothe the scalp. For added
care, the Remineralizing Mud Pack can be worked into the
mid-lengths and ends for hydration that dives deep into the hair
shaft. Channel your client’s inner mermaid.
For more information, call 020 7391 7440 or visit revlonprofessional.com
@revlonprofessionaluk #RevlonProfessional #EKSperience #CreateBoldly #LiveBoldly
CREATIVE HEAD
59

THE INDUSTRY IS CHANGING
AND THE OLD RULES OF
HOW WE WORK DO NOT
ALWAYS APPLY. SO HOW ARE
HAIRDRESSING CAREERS
LOOKING IN 2019?
FOR THE FIRST TIME EVER, more than half of UK hair
professionals are self-employed, whether they operate a
mobile round, are dedicated to session or rent a chair in
a salon. New salon spaces opening in large UK cities are
increasingly experimenting with different co-working
concepts, mirroring wider change across the country as the
gig economy becomes more prevalent and spaces such as
WeWork offer serviced locations for freelancers for a flat fee.
For some, this change is an exciting new landscape that
offers freedom and greater earning power. For others, it’s a
frustrating and ultimately frightening world. Stylists going
solo may find the prospect of working alone, with no support
network to turn to, both daunting and isolating.
Salon owners keen to employ staff and train apprentices
are finding it’s a struggle to get the team members they
need… all while facing mounting costs and red tape. With
ever increasing minimum wages, pension contributions,
VAT payments, it’s no wonder the rent-a-chair model is so
enticing. For salons worried about losing their employed
staff, the NHF/NBF’s Hilary Hall believes now is the perfect
time to “ram home the benefits of being an employee –
a guaranteed wage, predictable hours, paid holidays,
maternity leave, pension contributions, sick leave. The value
of these benefits all add up and give employees the certainty
of knowing exactly how much they’ll have in their pockets
each week to pay the bills”.
But for many stylists, the freedom of freelancing is too
tempting to resist. As Creative HEAD unveils a new digital
hub, SELF/STYLED, on 4 July (US Independence Day
seemed a natural fit) to help independent stylists navigate
their careers, we wanted to hear from you just how you
work today. How have working lives changed and just what
impact has the growth of self-employment had on salon
businesses? We don’t know what the future holds, and that’s
unsettling. But we can’t stick our heads in the sand and
ignore what’s happening. This is how we work now…
60 CREATIVE HEAD

MATTHEW SUTCLIFFE, TINT
“There’s a different buzz in a self-employed salon.
Everyone seems to work twice as hard to maintain a
good clientele and the financial benefits can be amazing.
I loved it but missed employee benefits and felt I was
losing everything I’d worked hard for. I felt on my own
but my income quadrupled. I invested in PR, set aside
cash for shoots and competitions then saved for TINT.
“Our business plan is simple: the stylists are our
clients and they pay us. They receive salon benefits like
receptionists, assistants, education, competition training
and industry opportunities, photoshoots, clients, PR and
everything else you would expect from a fully-employed
salon. It’s our responsibility to keep standards high and
maintain our promise to our client, the stylist. We only
employ a receptionist and assistants. All self-employed
staff pay TINT for our services, and this is to comply
with IR35 anti-avoidance tax legislation.
“We can’t enforce anything on the stylists as they are
not employees, but we do have ‘house rules’ that we all
agree to stick to. If we have ever seen something we
don’t like we just sort it out like adults.
“The stylists all have their own card machines, and
must have an accountant as well as their own insurance.
“Our trainees are in safe hands with our own NVQqualified
assessor, Leanne Brown. We feel we’ve
highlighted a problem – so many young people don’t
want to go in hairdressing because of the low wages.
After their training they can apply for a job at TINT,
and potentially be earning more than £50k within eight
years. Not every ‘rent-a-chair’ salon operates like this.”
CREATIVE HEAD
61

SEE
KEN WEST’S
RESPONSE ON
PAGE 22
TERRY BOLDERO AND CAROLINE FILBY,
BOLDERO & FILBY
“We’ve had our salon for 20 years and have
loved every minute. Our biggest challenge
is self-employment. Newer stylists are used
to being self-employed and like the freedom,
money and independence this gives them,
and nothing we have offered so far has
convinced them to become our employees.
“Then there’s the big problem of losing
long-standing team members to other
self-employed salons. We know that once
they have their mind set on something,
there’s no point in trying to convince
them otherwise as they’ve already left
you, mentally. We now wonder if we have to
give in to the pressure and accept that we’re
fighting a losing battle. It’s so hard when
we’re not on a level playing field with most
independent operators, who are not paying a
single penny of VAT while we pay in excess
of £45,000 a year. How can we compete?
“We’re all about teamwork. We offer a
competitive commission scheme, training,
photoshoots, a pension scheme and fun
events, but it still feels like it’s not enough.”
LACEY HUNTER-FELTON,
HUNTER COLLECTIVE
“As I turned 30 I looked to
address my work/life balance.
I created Hunter Collective to
bring a lifestyle-focused way of
working to me and the talent of
the freelance hair industry.
“We call all stylists that join
our collective ‘members’. All
new members start with a trial
day and a simple induction
process to experience our space
and give us feedback.
“They sign a member
agreement, which outlines the
responsibilities we have to each
other and the professionalism
we promote. Each member has
their own insurance and kit,
while dryers, gowns and towels
are provided. This is a coworking
space, all members are
independent businesses.
“We’re run by the hour, and
this means members pay for
the hours their clients are sat in
our chairs. This is an important
element of how we work, with
our members in mind. The
community, which is growing
around us, is a strong focus.”
62 CREATIVE HEAD

We’re here
FOR YOU
WE inspire
WE educate
WE excite
For all your
HAIRDRESSING NEEDS
VISIT OUR BLOG FOR MORE INSPIRATION
SALON-SERVICES.COM/BLOGS
SHOP YOUR WAY
salon-services.com 0330 123 1907 in store

ANGELO VALLILLO, DNA ARTSPACE
“We opened the salon with a team that
included four self-employed stylists, and for
the first 18 months it was a massive battle
between those stylists and me and Dale
[Hearne, salon co-founder].
“They were friends of ours, we gave them
a good percentage but they wanted us to
pay the VAT on it and put it all through the
system, and that wasn’t going to work.
“So they got their own card machines. But
they were wasting colour, they were coming
and going. We were trying to control and grow
something as a brand, and it just wasn’t going
to work. We found out they were planning to
go to another salon, and we had to pull the
plug. We took a massive hit – we felt like we
had no control, no loyalty. In staff meetings
we would try to talk about wellbeing, our
philosophy, the craft, and it was like they were
not in the room, you could feel it in the air.
“If I was to do it all again, I would go one
way or the other. You look at the US right now
and salon suites… we have 3,000 square feet
so I could have done that if I’d chosen the
self-employed route. But that’s just being a
businessman. If you want to create a brand,
everyone has to be employed. You need to
choose, you can’t mix the two.”
JOANNE ETHERSON, SALON SERVICES
“Our main customer at Salon Services is the freelance and mobile stylist
– we have a name for her, she’s called Hayley, and we’ve done a lot of
work figuring out exactly who she is and everything she needs.
“She’s aged 25 to 35, she has children, and was creative in the industry
but is now on her own and wanting to get back into hairdressing. She
lacks the support of the salon team that she used to lean on. She’s
very frustrated and quite scared, worried about costs, and she’s in the
situation where customers might say ‘this is what I want’ and she doesn’t
have someone to turn to for help.
“Finding education that’s as cheap as possible is very important, and
it’s mainly online because with kids travel can be difficult, so she feels
distant and alone and doesn’t know who or what to trust online. She
wants to lean on big companies, which is why she’s shopping with us,
and she can come in and ask advice from our hairdressers in store.
They often lean on them like they did their salon crew.
“Education is so key – there’s tax and accounting, these are things
she’s never done before. What products should she buy, how can she
transport them? You can feel very isolated as a freelancer, and so it’s
important that Hayley feels part of a community. We don’t want her to
feel alone.
“I think we’re going to see more people going freelance, and more
people working in salon co-operatives renting chairs. With social media,
hairstylists can build up their base of customers and can take them from
a salon they’ve worked at. But I think you’ll also see more people going
mobile and working from home to keep costs down.”
Are you self employed or managing a salon
with self-employed stylists? Then check out
creativeheadmag.com/selfstyled from 4 July
64 CREATIVE HEAD

KY WILSON, THE SOCIAL
“I decided to leave a sought-after role in a
salon because I wanted my own thing to
build and develop. I lived in a warehouse
and started doing my weekly pop-up salon
and it quickly became my main source
of income. One client was living in an old
warehouse and as I was cutting his hair he
offered me a space. I built a three-seater
salon and a mezzanine where I slept. At
first this concept was built just for my
needs, but if I was thinking it then others
must be, too.
“There aren’t any ‘rules’ as such at The
Social. Freelancers can work whatever
hours, use whatever brands, wear
whatever clothes, charge whatever they
would like. You book your day/chair, then
you’re ready to roll once you’ve given me
your public liability certificate. More and
more hairdressers have been gravitating to
the freelance lifestyle.
“It’s not like I’ve invented a new
business model, I’m just adapting with
the industry as it’s evolving. The real aim
for me is to focus on promoting a healthy
lifestyle for the next generation of stylists,
making sure the work I’m delivering will
be inspiring, not exhausting.”
2018
MICHELLE ROONEY,
HOOKER & YOUNG WYNYARD
“I’d worked at Hooker & Young for years and
had always been tempted to go it alone but
didn’t necessarily want my own salon, so I
made a big decision and went freelance. After a
couple of years I just missed the team I was in
before and the stability of salon life.
“The bit I found most difficult about being
freelance was that you just can’t ever switch
off. Holidays become an issue as you’re losing
money and also you get clients calling and
texting while you’re away so you never feel like
you get any downtime. Because of this it ends
up becoming just about the money as opposed
to the job.
“I’ve always loved hairdressing and being
creative, but it soon becomes a numbers game
and all you’re thinking about is getting in as
many people as possible, so you can’t turn
anyone anyway and end up working all hours.
Not to mention having to do taxes on your own!
“Being back in the salon feels so much more
secure. Even silly things like the fact that you
feel you can compliment those working around
you and get compliments back – if you’re chair
renting you don’t have that rapport with the
others. It’s lovely having that ‘team bubble’
around you and feeling like you have support
on difficult days.”
CREATIVE HEAD
65

For the first time ever,
more than half of UK hair professionals are
SELF-EMPLOYED
*
SELF/STYLED is here to help
From business management advice to marketing help,
new opportunities to essential education,
SELF/STYLED is packed with the help
independent stylists need
creativeheadmag.com/selfstyled
Launches 4 July 2019
*Source: NHF/NBF

Resources, ideas, advice and inspiration for self-employed hair pros
*Source: National Hairdressers Federation

mr?
Roz Colthart
THE US HAS witnessed the growth of the
salon suite movement – a ready-made, white
label small salon to rent alongside others,
where stylists pay a set fee to run their own
business. With the increase in UK selfemployment,
could this format take hold?
Yes, argues Roz Colthart, who this month
unveils Salon Studios in Edinburgh – six
salon spaces under one roof. This caters
to people looking to be independent salon
owners but who are put off by high upfront
and ongoing costs. Under Roz’s model, there
are two options: if you commit to a year, you
pay £250 a week, which covers the studio
and all of the utilities. Stylists bring their
clients, their products, their insurance and
their payment provider. If you’d rather test
it out first, it’s £275 a week to have the space
for three months.
Where’s all the buzz and vibrancy that
clients and staff feed from? It’s a subject
Roz covered researching in the US, and
argues that this model offers a more
personalised service. “Those who had
reservations about missing out on the
social side discovered they built stronger
connections with other salon owners
through sharing stories and support,” she
says, adding that she may offer larger units
to rent in the future.
68 CREATIVE HEAD

ENSURE YOUR KITBAG
IS READY TO DELIVER
WHEREVER YOU’RE
WORKING, BE IT YOUR
CHAIR IN A BUSY SALON,
YOUR CLIENT’S HOUSE OR
BACKSTAGE ON A SHOOT
AS AN INDEPENDENT STYLIST, you’re in charge of
precisely what tools you use, stocking your kitbag with
essentials for whatever you’re called on to deliver, whether
you’re hitting the road on your mobile round or styling up
a storm in a salon co-op.
Yes, there’s freedom, but there are also costs to consider,
and a veritable merry-go-round of new launches that can
make a serious dent in your coffers.
Do you have everything you need? If it’s time to reboot
your bag, let us offer a helping hand – we’ve pulled
together a mix of affordable and investment pieces,
covering the kitbag essentials that you’ll need on hand to
tackle any challenge you encounter.
From dryers and stylers, to clippers and brushes, this
should help you revamp a tired kit, or help new indie
stylists assemble a solid foundation on which to build.
This kit is lit…
CREATIVE HEAD
Diva Pro
69

DRYERS
The affordable Diva Pro Styling
Prima 3000 Pro has everything you
need for a brilliant blow-dry.
£49.99, divapro.co.uk
STYLERS
It’s an investment piece, but fans of
the Dyson Supersonic Professional
love the results.
£275, 0800 3457788
An updated classic – the Parlux
Alyon boasts a Hair-Free System to
clean the back of the dryer quickly.
£129.95, parlux.co.uk
The Electric Head Jog Vibe Titanium
Straightener has vibrating plates and
a high ionic output for softer hair.
£39.99, salonsdirect.com
WANDS
The keratin-infused ceramic plates in
the Diva Pro Precious Metals Touch
Straightener give hair a sleek finish.
£129.99, divapro.co.uk
Pricier but versatile and a firm client
favourite, the ghd platinum + can
smooth, wave, curl, the lot.
£115, ghdhair.com
The Diva Pro Styling Digital Tong
32mm tong is perfect for creating
both loose waves and tighter curls.
£49.99, divapro.co.uk
If texture and definition is what you
want, ultra-fine, tapered The Micro
Wand from Cloud Nine is ideal.
£109, professional.cloudninehair.com
The BaByliss PRO Titanium
Expression Waving Wand has an
extra-long barrel, heats up to 210°C.
£65, babylisspro.co.uk
70 CREATIVE HEAD

POWER UP
BLOW YOUR CLIENTS AWAY WITH THE DIVA PRO STYLING
PRIMA 3000 PRO COLLECTION
IT CAN SOMETIMES FEEL
like an impossible task
when you set out on a new
freelancing career. Starting
from scratch comes with a milelong
list of things to do, including building up your
own kit. From scissors to styling products, the costs
can quickly mount up.
The Diva Pro Prima 3000 Pro Collection gives a professional,
sleek finish to hair without a hefty price tag. The 2,000w AC
long-life motor will see you through 1,000+ hours of bouncy
blow-drys and keeps you powered up from one client
to the next. The in-built ionic system helps to
reduce frizz and flyaways and features a true
cold shot to set your styles in place. Create
glossy, smooth and bespoke blow-drys thanks
SAVE
20 PER CENT*
WITH THE CODE
PRIMA20
to three heat settings and two
speed settings. You can weave
your way effortlessly around your
space with a three-metre salon
length cable, and you don’t need
to worry about any jobs abroad thanks
to a UK/EU adaptor. The sound softener or standard
rear grille are also removable for cleaning, so you
can keep your tool in tip-top condition at all times.
Lightweight and affordable while remaining sleek
and stylish, the Diva Pro Prima 3000 Pro Collection
also comes in four colour options to make sure you
show up to any job looking on top of the game.
Turn up the heat with the Diva Pro Prima
3000 Pro Collection. For more information,
call 020 3393 9072 or visit divapro.co.uk
*Offer applicable on all colours across the Diva Pro Styling
Prima 3000 Pro Collection, while stocks last. Valid until end
of September 2019 exclusively at divapro.co.uk.
71

BRAIDS HAVE HAD a
backseat for the past few
seasons, but we’re glad
to see them making a
comeback – heaps of celebs
are embracing everything
from box braids to romantic
tumbling French plaits, and
they’re the perfect style for
hot weather that needs to
hold all day, whether that’s
at a wedding or frolicking
in a festival field! This
fishtail braid from Tangle
Teezer combines a classic
technique with a modern,
textured finish and bang
up-to-date accessories. The
Tangle Teezer Blow-Styling
Smoothing Tool lays the
foundation, before
you introduce the texture
and height with the Tangle
Teezer Back-Combing Tool.
Let’s untangle the process…
Plaits are
where it’s at
FROM WEDDING GUESTS TO FESTIVAL DEVOTEES, LET TANGLE TEEZER BE YOUR AID
TO BRILLIANT BRAIDS AND HELP STEP-UP YOUR DRY-STYLING SKILLS THIS SUMMER
Summer
Fresh
From combing out
beach-swept snarls to
smoothing through poolwet
hair, the Limited Edition
Textured Mermaid Compact
Stylers can give everyone their
mermaid moment in the sun
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CREATIVE HEAD ADVERTORIAL
STEP ONE
Prep hair with the Blow-Styling Smoothing Tool to achieve the
smooth texture you need to be able to manipulate the hair. Pick
up locks at the root as you dry – the tool won’t pull or stretch hair.
STEP TWO
Section the hair, starting with a horizontal section from ear to ear.
Divide that into two and isolate the lower part to prevent tangling.
Divide the top section by three to create a panel.
STEP THREE
Start to backcomb the hair from the bottom of the middle panel.
Take horizontal sections and backcomb each one with the Back-
Combing Tool until you reach just above the crown.
STEP FOUR
Begin to fishtail braid the hair from just below the crown to the
nape area. Secure with a small, transparent hair band.
STEP FIVE
Create a second fishtail braid with the remaining section of hair
underneath to overlap with the first fishtail braid until you reach
the ends. Secure again with a small, transparent band.
STEP SIX
Loosen and texturise the braid, and detail the hairline for a
relaxed, wearable summer look. Add an accessory for a
modern finish.
For more information on stocking and styling options contact sales@tangleteezer.com,
or call 020 7738 4458 to find your nearest distributor
CREATIVE HEAD
73

BRUSHES
Be ready for any hair type with these
Tangle Teezers – the Fine & Fragile,
the Thick & Curly and The Original.
£11 each, sales@tangleteezer.com
CLIPPERS
The ceramic-coated head of the Kent
Salon KS11 brush heats up quickly
and holds heat evenly.
£12.50, 01442 232623
The Tangle Teezer Blow-Styling
Smoothing Tool has innovative teeth
to stop hair being pulled.
£20, sales@tangleteezer.com
The cordless BaByliss PRO V-Blade
Lithium Clipper has Japanese steel
blades with a sharp V cutting angle.
£100; babylisspro.co.uk
ESSENTIALS
The Wahl Chrome Super Taper
combo pack includes a mains clipper
and a cordless trimmer.
£49.99, salon-services.com
Get more bang for your buck with
the all in one CTC clipper/trimer
from Andis – it’s light and comfy.
£95.99, 01635 279824
For a precise cut on wet hair, these
Jaguar White Line Charm Thinner
scissors feature a serrated blade.
£79.79, salon-services.com
Sibel’s multi-storage Hairdressing
Holdall has space for all of your tools
– ideal for racing between jobs.
£18, salon-services.com
ARE YOU AN INDIE?
Visit creativeheadmag.com/selfstyled
Ammonia- and bleach-free, keep
Zalon Colour Remover on hand for a
healthy way to remove colour.
From £10, salonsdirect.com
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76
CREATIVE HEAD

THROUGH
A PRISM
LIGHT DANCES ACROSS IRIDESCENCE IN THE LATEST COLLECTION FROM STIL SALON,
CELEBRATING AND ILLUMINATING THE INTERPLAY OF COLOUR AND MOVEMENT
PHOTOGRAPHY BY ALEX BARRON-HOUGH
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HAIR Christel Lundqvist, Tomokai and the STIL team. MAKE-UP Katie Moore. STYLING Clare Frith

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CREATIVE HEAD

Remake
remodel
In Deconstruction, shot for Creative HEAD and supported by BaByliss PRO, Sam Burnett and
the HARE & BONE Art Team explore editorial hair in its stages of preparation and finish
PHOTOGRAPHY BY RIO ROMAINE
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CREATIVE HEAD

HAIR The HARE & BONE Art Team. CREATIVE DIRECTION Sam Burnett. STYLING Masha Mombelli. MAKE-UP Bea Sweet. SUPPORT BaByliss PRO
TO SEE more from this shoot,
visit creativeheadmag.com
CREATIVE HEAD 83

Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Nicole Iroh
Paul Davey
Talent on
TAP
GRADUATE FASHION WEEK 2019 shone the spotlight on the
freshest designers as the fashion industry gathered together
to celebrate emerging design talent. Spread across five days of
showcases, catwalks and everything in between, East London’s
Truman Brewery was buzzing with inspiration and ideas as 40
universities from around the world presented the latest collections
from their graduates. On hand backstage was the L’Oréal
Professionnel Portfolio Team, led by Paul Davey of Davey Davey
and Nicole Iroh from Headmasters. Together they created ballerina
buns and super-slick ponytails, tied with gold ribbon for the GFW
Gala Award Show.
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CREATIVE HEAD

Jack Merrick-Thirlway
Fredrik Tjærandsen
PUMP
it up
THE CENTRAL SAINT Martins BA show is one of the
most important events in the fashion calendar – it’s the
place to discover fashion’s next big thing and alumni
include Molly Goddard and Grace Wales Bonner. As
titans of the fashion industry gathered together, all
eyes were on the 43 collections that had been designed
by final-year students who brought a fresh, creative
energy to the catwalk. Highlights included Fredrik
Tjærandsen’s wearable balloon collection, which was
chosen as the L’Oréal Professionnel Young Talent
Award... and got all the fashion editors and bloggers
gasping. Working with the students backstage was
the L’Oréal Professionnel Portfolio Team led by Jack
Merrick-Thirlway from Neville Hair & Beauty, who
took inspiration from each collection to create unique
final looks, which included wigs and hairpieces.
Fredrik Tjærandsen with
L’Oréal Professionnel’s
Monica Teodoro
CREATIVE HEAD 85

Show preparation
in Cyprus
Pedro in action…
Miss Madeliene Murphy
working behind the scenes
for our latest collection
Vibrant lime green hair by
@evieskaros-enasalon
working her magic!
In the
frame
Johnny Othona and Pedro
Inchenko from @alliloneducation
and @enasalon, snap away
The lovely Harriet showing
us exactly how it’s done,
on stage in Romania
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
@yohan-nicolas on stage for
the World Wide Hair tour
in Iceland
From our recent
trip to Norway
Our brilliant models on stage
at World Wide Hair in
Iceland
Johnny and Pedro on stage in Iceland.
What an #amazing show
This is the beautiful face
behind our homemade
treats! Thank you Francessca
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CREATIVE HEAD

FOR FRESH AND BEAUTIFUL HAIR
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with natural seed oils for fresh and healthy hair with amazing shine.
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3 herbal ingredients coated in coconut oil.
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