In print•online•everywhere!
€7.50 JULY/AUGUST 2019
IRELAND
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#LCT19
COLOUR FEATURED: MAJIREL NUDE OMBRÉ SHADE 9.81
BY
4 NEW MUST-HAVE SHADES FOR
A TIMELESS NATURAL RESULT.
VISIT LOREALPROFESSIONNEL.CO.UK
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ITALY’S NUMBER ONE PROFESSIONAL HAIRCARE BRAND
— NOW AVAILABLE IN TOP UK SALONS
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ALFAPARFMILANO.COM
Editor’s letter
16
28
44
Whether your clients are jetting off on holiday or indulging in
a (hopefully sunny) staycation here, chances are they’ll want their
hair to reflect the summer season: think glossy balayages, hydrating
treatments and beachy waves. We spoke to some of the nation’s top
hairdressers to find out how they’re getting their businesses and their
clients ready for the warmer months. Turn to page 36 to discover the
services, techniques and products that get temperatures soaring. We’ve
also got all the results from the 2019 L’Oréal Colour Trophy Ireland
Grand Final – relive the night from page 28. And talking of competitions,
I’m very excited to reveal the finalists for Creative HEAD’s 2019 Most
Wanted and The List Awards. For the first time ever all categories
were open to Irish hairdressers and salons, so I hope you’ll join me
cheering on the finalists on 2 September at Printworks in London.
All the information you need is on page 18 – I’m already
counting the days!
Anna Samson
Editor
JOIN US!
The judges have spoken – and
we are thrilled to have revealed
Creative HEAD’s Most Wanted
and The It List finalists 2019! The
Grand Final is going to be epic –
see who’ll be tussling for a trophy
from page 18. On 15 July, The
Coterie: In Session returns – this
time with Leigh Keates and Lisa
Farrall taking to the set to deliver
live styling and conversation. Last
but not least, tickets are shifting
for Salon Smart in Ireland, taking
place in Dublin on Sunday 3
November. Don’t miss out on
a day of truly transformative
business networking, we have all
you need to know from page 22.
anna@alfol.co.uk
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
06
CREATIVE HEAD IRELAND
EXCLUSIVE
CONTENT
IN SESSION: MEN
WITH
JODY TAYLOR &
LIAM CAMPBELL
• VIDEOS
• STYLE NOTES
• TIPS AND INSPIRATION
GET IT ALL AT CREATIVEHEADMAG.COM/EDUCATION
001_IreCover.indd All Pages 19/06/2019 14:18
July/August
WHAT’S INSIDE
In print•online•everywhere!
€7.50 JULY/AUGUST 2019
IRELAND
JULY/AUGUST 2019
28
ON
L’ORÉAL COLOUR TROPHY
Relive all the most exciting moments from the
competition as it celebrates its 53rd year in Ireland
CREATIVEHEADMAG.COM
Flawless colour
#LCT19
THE COVER
Hair by Richard
Phillipart, The Boutique
Atelier, assisted by
Brown Sugar, Hession
Hairdressing and Zeba
for the L’Oréal Colour
Trophy Grand Final
15
RISING STAR
Lily Hand is the next big thing
at Davey Davey
48
SCENE
The IHF Championships
take over at Croke Park
while Goldwell and KMS
go to Sicily
EDITOR
ANNA SAMSON
ART DIRECTOR
NICK JABBAL
DIGITAL DESIGNER
EVA VESTMANN
CHIEF SUB EDITOR
ADAM WOOD
EDITOR IN CHIEF
AMANDA NOTTAGE
CLASSIFIED EXECUTIVE
DAVID HAMMOND
CONTRIBUTOR
DEBORAH MURTHA
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD Ireland
21 The Timberyard,
Drysdale Street,
London, N1 6ND
+44 20 7324 7540
anna@alfol.co.uk
Creative HEAD Ireland is published
6 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this magazine
may be reproduced without prior
permission of the publisher. All
information correct at time of going
to press. Printing by Buxton Press.
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
08
CREATIVE HEAD IRELAND
CREATIVEHEADMAG.COM
MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS
EXCLUSIVE
Inspired by Generation Z, #MyTreasure sees Hairkrone reflecting the images
different urban characters portray through their profiles on social networks
We’re ‘In conversation with…’ Edward
Darley. Press play on our latest film,
where we chat colour with the Wella
Professionals Colour Creative
The Coterie: In Session returns this
month, session star Leigh Keates and
styling supremo Lisa Farrall step into
the spotlight on 15 July
American Crew founder David
Raccuglia answers our quickfire
questions about men’s grooming
over the past 25 years
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
John Vial
TD CALLS FOR
OVERSEAS
BARBERS
TO COMBAT
SHORTAGE
INDEPENDENT TD Noel Grealish has asked
Minister for Business, Heather Humphreys,
to allow barbers from overseas to work in
Ireland to help cope with surging demand.
Barbers and hairdressers are currently on
the ineligible categories of employment list,
which means those from outside the EU
are banned from applying for work permits
here. Jobs.ie reported the number of jobs in
hair and barbering had risen by 105 per cent
between 2012 and 2017, and credited this to
the ‘barbering boom’. Noel Grealish called on
the minister to remove the trade from the list
“in view of the fact that there is a significant
shortage of barbers nationwide”. In reply, the
minister said that organisations in the sector
would need to provide the necessary data to
substantiate their claims. She said: “A detailed,
evidence-based case for removal of barbers
from the ineligible list… would then need to
be put forward for review and consideration.”
The IHF had previously asked for hairdressing
and barbering to be removed from the list in
2016, but this request was refused. “We were
told there wasn’t evidence to support what
we were proposing,” explained Greg Koster,
owner and managing director of Hermans
Hairdressing and Knights of the Green.
“I would say that the lack of response to
job adverts and poaching of staff would
be evidence that there is a shortage of
skilled people. The change wouldn’t
mean an influx of workers, it would mean
an employer would be allowed to apply
for a work permit for a specific person to
have a job in that company.”
A-Listers judge
Most Wanted
and The It List
Ken O’Rourke
THERE WAS A host of famous and renowned faces at this year’s judging
sessions for the Most Wanted and The It List. Industry legends and former
award winners including Leigh Keates, John Vial and Syd Hayes teamed up
with other heavyweights, including Marie Claire’s Lisa Oxenham and Theresa
Yee from trend forecaster WGSN, to whittle down the record number of entries
to our finalist line-up of 105 names. For 2019, all Most Wanted categories
and The It List were open to Irish competitors, while two new Most Wanted
categories were introduced with Best New Boutique Salon and Independent
Stylist. The Grand Final takes place on Monday 2 September at the incredible
Printworks, the former home of newspapers such as the London Evening
Standard. See who made the final shortlists from page 28!
SAVE THE DATE!
The Fantastic Hairdresser Awards will this year be taking place
on the 20 October in a celebration of creativity across six live
categories. There’s a photographic competition and three
business categories – the Marketing Award, Fantastic Salon
Award and Hairdresser Award. The action-packed day will
also include two hair shows, one from the ALFAPARF Milano
Nexxt Generation team and one from Paul Stafford. xpertpro.ie
Lisa Oxenham and Syd Hayes
10
CREATIVE HEAD IRELAND
#CHedit
Meet the #SKPcollective
The #SKPcollective from Schwarzkopf Professional has revealed the 12 members to make
up the group for 2019/2020, which helps stylists and salons promote their skills and business
offerings via social media. They will receive bespoke training focused on how best to utilise
social media and a year’s worth of content generation opportunities including editorial shoots
and backstage at top hair shows. After the success of the inaugural 2018 crew, five of the original
members stay on as part of the #SKPcollective and are joined by a further seven. The members
are, pictured above from left: Matt Surplice from Spring is in the Hair; Sam Marais of Urban
Hair; Chris Tranter from Ed & Co; Christopher Laird of Hair by Christopher Laird; Rebecca
Jacques from Bad Apple Hair; Irfan Sumbul of Choppy Cuts; Justin Mackland from Ishoka;
Alix Maher of Lynda Maher Hair Studios; Dan Mewies from Mewies & Co; Mimi Kobayashi
of Billi Currie; Mat Watt from Mathew Watt and Austen Thompson of Austen Thompson Hair.
PAUL DAVEY HELPS TO LEAD GFW 2019 SHOW
Irish hairdresser Paul Davey helped lead the hair at Graduate Fashion Week 2019 in East
London, as the five-day event shone the spotlight on emerging design talent. The Truman
Brewery was buzzing with inspiration and ideas as 40 universities from around the world
presented the latest collections from their graduates. On hand backstage was the L’Oréal
Professionnel Portfolio Team, led by Paul, co-owner of Davey Davey, and Nicole Iroh from
Headmasters. Together they created ballerina buns and super-slick ponytails, tied with gold
ribbon for the GFW Gala Award Show.
To celebrate 15 years
of supporting breast
cancer charities, ghd
has teamed up with
mastectomy tattoo
artist David Allen for the
stunning Ink on Pink collection.
€10 from each sale will go to The
Irish Cancer Society. ghdhair.com
MY months
AHEAD
What July and
August have
in store for...
LIZ HOWARD
NO.5 ORGANIC HAIR &
BEAUTY
I’m looking forward to some
exciting times working with
Kemon lreland at my new
salon, No.5 Natural Organic in
Malahide. Summer is always
busy in the salon as there are
so many festivals. My staff and
I will be busy
telling clients
about our new
scalp analysis
services and
the new Kemon
Actyvabio range.
COIA DAHILL
HEMERA SALON
We are delighted to be
welcoming guests into our
new and improved home. I am
busy working on our Academy
with my team, we have all
our plans fi nalised for a big
event we are holding in the
Xpert ACCADEMIA in August.
I continue to
teach every
week, whether
it be in-salon
workshops,
or for JOICO.
CLUB
creativeheadmag.com/club
JOIN US! Become a
member of the Creative
HEAD Club and get six
issues of the magazine for
£10, along with the chance
to win opportunities and
exclusive giveaways. Visit
creativeheadmag.com/store
for more details
CREATIVE HEAD IRELAND
11
The new formulation of Serie
Expert Absolut Repair Gold
from L’Oréal Professionnel
now includes gold quinoa
and protein. There are two
new innovations to try – the
shimmery Absolut Repair Gold
Mask for fine/medium hair
and the multi-tasking Absolut
Repair Gold 10 in 1 Spray.
RRP FROM €15
01 604 5918
lorealprofessionnel.co.uk
Grab these super-sized twolitre
bottles of Olaplex’s No.4
Bond Maintenance Shampoo
and No.5 Bond Maintenance
Conditioner from Salon
Services – they’re perfect for
the backwash.
SALON PRICE €72
1 890 253402
salon-services.com
The brainchild of Australian photographer Andrew O’Toole
and four-time Australian Hairdresser of the Year Joey Scandizzo,
Eleven Australia is an affordable, simple, easy to
understand range.
RRP FROM €2
021 234 0142
nationalbeauty.ie
Kemon Actyvabio is a new launch
inspired by nature – so it’s perfect
for salons trying to go green. All
the products are vegan and free
from silicones and sulphates, plus
they come in recycled packaging that can be
recycled again after use. The Acqua Micellare
Essenziale Detoxifying In-Salon Treatment
is a gentle way of removing build-up and
revitalising the scalp and hair. Meanwhile the
Shampoo Essenziale is a gentle gel shampoo
which creates a soft lather, and the Maschera
Essenziale Ricca is a softening, nourishing
mask full of plant-based essential oils.
RRP FROM
€14.50
045 856490
xpertpro.ie
ECO-
FRIENDLY
From drying to styling, heated
tools cause havoc on natural
hair and extensions. This
Great Lengths Heat Protection
Spray boasts Pro Keratin to
repair them.
RRP €20
01 513 4153
greatlengthshair.co.uk
Do your clients want long and
strong hair? Tell them about
new Kérastase Résistance
Extentioniste Thermique
nourishing blow-dry cream.
RRP €27.10
01 604 5918
kerastase.co.uk
Color Switch from Kadus
Professional offers quick,
colourful results with its
innovative ‘grip-on’ formula
and is suitable for all hair types.
IN SALON SERVICE
021 4343436
hennessyhb.ie
The Prima 3000 from BaByliss PRO boasts five settings,
ionic boost technology to remove static and smooth the cuticle and
true titanium floating plates to deliver great performance at
a lower temperature.
RRP €120
+44 370 5133191
babylisspro.co.uk
The BLONDME Detoxifying
System is Schwarzkopf
Professional’s first blonde
recovery regime to revive and
protect hair in three easy steps.
RRP FROM €18.25
+44 800 526741
schwarzkopfpro.com
12 CREATIVE HEAD IRELAND
#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
The sun and sea are notoriously bad for hair, but
the EKSperience Sun Pro collection from Revlon
Professional harnesses nutrient-rich algae and
pure sea water for soft, beautiful hair. The Instant
Two-Phase Hydrating Conditioning Spray is for use
before, during and after exposure to the sun – UV
filters protect from harmful rays and hair is left soft
and shiny. Marine Shower Hair Cleanser rids the
hair of nastiness after a day by the seaside, while the
Protective Cream deeply nourishes the hair. And for
styling, there’s the Water Base Hair Wax, which gives a
luscious wet look finish perfect for going from beach
to bar. Don’t let your clients go on holiday without it.
RRP FROM €18.86
01 886 9300
revlonprofessional.com
IT’S ALL ABOUT... REFRESHING COLOUR
Love milk_shake’s leave-in
conditioning foam Whipped
Cream? Then prepare for the
arrival of its seven colour editions…
RRP €12.99
+44 1392 365177
red-hotproducts.com
Perfect for refreshing colour, Color
Revive Color Giving Conditioner
from Goldwell delivers eight shades
tailored to match the most popular
Topchic and Colorance hues.
RRP €17.50
089 616 7665
trinitysalonpartners.ie
CREATIVE HEAD IRELAND
13
LIFE
LESSONS
THE BUSINESS EDIT
HOW TO BOOST
YOUR PRICES
BOZENA SAREK
BOZENA SAREK
Loyal customers are
everything. It takes a while, but
build relationships with your
customers – it’s an investment
in your own financial future.
Learn from your mistakes. If
something doesn’t work, don’t
give up! Just stop for a moment
and think “how can I do it
better?” Or maybe next time
delegate it to others in the salon
and focus on what you’re good at.
Teamwork makes the dream
work. When we help each other
then our clients are happy,
and at the end of the day we
are all happy!
Who will sell your product best,
if not you? My clients used to
see large pictures of avant-garde
hairstyles on the walls in the
salon and thought they were
magazines posters. When I told
them it was my work they could
not believe it! It was a great
advertisement for the salon.
Numbers never lie. During
nine years of running a hair
salon, I have learned a lot about
this! Just like how the colour
numbers tell me what colour I
will achieve, my salon’s accounts
tell me about my business.
SELLING A GREAT PRODUCT or service
is no longer enough. In these times of fickle
customers, rising rents and the recent
increase in VAT for hairdressing to 13.5 per
cent, it’s harder than ever to turn a profit,
even if you feel like you’re doing everything
right. So, how can you ensure that you’ve got
enough money coming in? One solution is to
implement a price increase. It’s obvious why
this can be seen as a controversial decision
– why would you risk pushing away existing
customers and make your salon seem less
appealing to potential ones? However, it’s a
case of valuing your services correctly.
“Salons are not charities,” says John
Hickey, operations director at The Greene
Room. “In Ireland, rising costs range from
VAT increases to minimum wage changes.
We are businesses and in order to continue
providing excellent services to our clients,
our prices have to reflect our costs and a
desire to make a profit.”
When it comes to setting prices, Danielle
Kennedy, owner of Lloyds in Waterford,
believes that you need to focus on your
own business, rather than be distracted
by what other salons are charging. “We
review our prices at the end of every year.
Unfortunately more often than not the
prices do increase. Based on our costs we
establish an average per hour target that we
need to take on services. This can be where
people go wrong because they can look at
their competitors’ prices and try to compete
with them – but your competitors have
different costs and different salon policies
to you. Your prices should be based on your
salon operations and costs.”
Of course, timing is everything – so when
should you bite the bullet and bump those
numbers up? “Prices should be increased
only after you have really crunched the
numbers and know why you need to
increase your prices,” adds John Hickey.
“We always inform our clients of
upcoming increases, we usually know by
November if our prices are going up in
January and have our new price lists there
for clients to view,” explains Danielle. “I find
this is a good time because all of your clients
will be visiting the salon over the Christmas
period so they will be informed.”
According to John, a successful price
increase doesn’t just bring in more revenue
– it also makes your clients value your
services more and can even result in them
coming back more frequently. “You need
to look critically at what you are providing
right now. For example, do you charge for
toner?” he asks. “If not, then this is an
opportunity to educate your client, provide
value to the colour service, and get that
client back in your chair in five to six weeks,
building both loyalty and revenue.”
In, fact, a price increase can help you
think about how to make your services even
better than before – and it doesn’t always
have to cost you money. “Price increases can
be a great way to keep you on your toes – if
you’re putting up your prices year-on-year,
you have to up your game accordingly,”
says Danielle. “It doesn’t have to be free
champagne, it can be the little nuggets that
add to your clients’ experience that don’t
cost you anything. This year we had a VAT
and trainee wage increase, and had to put
up our prices more than ever before in one
chunk. So, we decided we needed to add
more to our client experience in our salons
and expanded on our basin ritual.”
And it’s essential that your staff have
the answers to any queries about rising
prices, adds Danielle. “We also ensure all
the team members are up to speed as to why
the prices are increasing, so that they can
explain to the clients exactly why. There will
always be a few clients that leave with every
increase, but in my experience when you’re
open and honest about increases, clients are
very understanding.”
14
CREATIVE HEAD IRELAND
#CHedit
WHY DID YOU WANT TO BE A HAIRDRESSER?
I love making people feel good about themselves, it’s a privilege to be able to offer
that to someone and give each individual a bespoke hairstyle. I also think there’s
an amazing vibe in salons, there’s always a great buzz and a sense of community
that I love.
WHAT ARE YOUR HIGHLIGHTS SO FAR?
Taking part in competitions such as the IHF Championships and the L’Oréal
Colour Trophy. You learn so much about yourself in the process. 2018 was a massive
highlight for me as I took home second place in the IHF Fantasy category, which
I’ve grown a great love for. I’ve also qualified from my apprenticeship with a
distinction – that was my goal when I started at Davey Davey. I feel incredibly
grateful to the team as they
have supported me every
step of the way.
LILY HAND
SALON: DAVEY DAVEY
AGE: 22
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?
Hopefully at the height of my career – the idea of New
York and London fashion weeks really excite me so
I’d love to make a name for myself. Being able to travel
around the world with my craft also appeals to me, so I plan
to further my expertise. I hope I’ll be a senior technician
with a well-established client base and I strive to become as
successful as the hairdressers I admire.
WHAT IS YOUR DREAM HAIRDRESSING GIG?
I’d love to be working as an international hairstylist like Adir
Abergel, his work really is art. He’s amazing and so versatile
– from styling celebrities for big events to working on big
photoshoots, he’s definitely a hero of mine.
CREATIVE HEAD IRELAND
15
#CHedit
Inside
story
SOUTH BY KAZUMI, DUBLIN
Kazumi has been a success in Dublin for more than 20 years and this year
owner Mark McCauley decided it was time to expand. He recruited Peter
O’Donnell as salon manager and set about creating a new space that stayed
true to Kazumi’s values. “When the opportunity to open in Monkstown arose
we knew it would be the perfect fi t,” says Peter. The new South salon ties
in with Kazumi but has a personality of its own. “The grey colour palette
is synonymous with the Kazumi brand so it was important to continue the
theme in South,” he adds. “The interiors are integral – we want to spoil our
clients with incredible haircuts and colour while they relax in a high-end,
tranquil environment.” Peter and Mark ensured the salon would be effi cient
without compromising on style. “It’s relatively small so we maximised the
space through clever lighting and mirrors,” Peter explains. “The arrangement
is minimalist, allowing stylists to work comfortably while providing an enjoyable
client experience. The inspiration for the interiors is a direct refl ection of our
work – modern, clean and sharp with zero fuss.”
HOT BUYS
ALL TOGETHER
Upholstered in a choice
of 40 colours, the
Welonda Comfort
Chair can be
customised with a
cushion or fixed foot
rest and has a selection
of four different bases
to choose from.
PRICE €670
PLUS VAT
welonda.com
SIT TIGHT
The compact wash
unit from Lazzaro is
covered in eco-leather,
has a fixed leg rest and
a high-capacity tilting
basin for all your
backwash needs.
PROMOTIONAL PRICE
€1295 PLUS VAT
(NORMALLY
€1750 PLUS VAT)
gainfort.com
16 CREATIVE HEAD IRELAND
FLOOR CATEGORIES
RESULTS
CATEGORIES
★ Trainee Ladies Creative Blow-Dry
★ Trainee Ladies Full Fashion
★ Trainee Ladies Long Hair Up
(Street Fashion)
★ Trainee Ladies Fantasy
★ Avant Garde
★ Senior Ladies Long Hair up
(Classic, Non-Bridal)
★ Senior Ladies Trend Cut Full Fashion
★ Senior Ladies Editorial
CONGRATULATIONS TO…
IHF Barber of the Year
Barry Kieran, Signature Hair, Louth
IHF Trainee Hairdresser of the Year
Jodie Quinn, House of Colour, Dublin
★ Senior Ladies Fantasy
★ Mens Fade Master
★ Mens Classic Barbers Cut
★ Mens Fashion Image
PHOTOGRAPHIC CATEGORIES
★ Editorial - Individual Entry
★ Colour - Individual Entry
★ Gents - Individual Entry
★ Artistic Team Collection
Team Entry, 4 Images
IHF Hairdresser of the Year
Samantha Byrne,
S UNDAY Vanilla Hair MAY Design, 19TH Carlow | CROKE PARK - D UBLIN
Register online for this year’s Irish Hairdressers Federation Championships
from March 2019 www.irishhairfed.com
For a full list of winners, visit www.irishhairfed.com
Untitled-3 1 12/04/2019 12:49
TEAM 2019 FINALISTS
BEST NEW BOUTIQUE SALON
For a new small salon with a unique sense of style
2019
douce, Cambridge/London
Luis & Cos, London
Mayfive, London
Re-Invention House, Louth
Rose & Wild, London
BEST SALON TEAM
For salon teamwork at its best
Hare & Bone, London (Great Titchfield Street)
Lloyds Hair, Waterford
Review, Petersfield
Salon 54, Thirsk
The Box, London
BEST LOCAL SALON
For a salon that best serves its local community
APPLAUSE,
APPLAUSE!
CONGRATULATIONS TO THE
75 HAIR PROS OPERATING
AT THE TOP OF THEIR GAME –
MEET CREATIVE HEAD’S MOST
WANTED FINALISTS 2019!
CREATIVEHEADMAG.COM/MOSTWANTED
@CREATIVEHEADMAG #MWIT19
Linton & Mac, Aberdeen
Millie Jones Hair, Haslemere
RAW, Dartford
Sarai Hair and Beauty, Crowthorne
SliderCuts, London
BEST NEW SALON
For a new or revamped salon that turns heads
Bad Apple Hair, Stratford-upon-Avon
Gatsby & Miller, Amersham
Gina Conway Aveda, London (Wimbledon)
Kennaland, London
Sally Montague Hair Group, Ashbourne
BEST SALON EXPERIENCE
For a salon that delivers top customer service
Edward James London, London (Clapham)
Michael Van Clarke, London
Sally Montague Hair Group, Ashbourne
STIL, London
The Box, London
INDIVIDUAL 2019 FINALISTS
INDEPENDENT STYLIST
For a stylist looking after clients while busy building
‘Brand Me’
HAIR TREND
For the best on-trend image of the year
Louis Byrne
Ashleigh Hodges
Paula McCash
Cinta Miller
Kim Rance
MALE GROOMING SPECIALIST
For a salon or session hairdresser demonstrating
stand-out work in men’s hair
Charlie Cullen, The Lounge Soho
Darren Fowler, Fowler35
James Beaumont, Allure Hair
Kevin Luchmun, Kevin Luchmun
Mikey Pearson, Manifesto
CREATIVE TALENT
For a creative director or senior stylist with
exceptional artistic skill and commercial expertise
Jack Howard, Paul Edmonds
Zoë Irwin, John Frieda Salons
Desmond Murray, Atherton Cox
Indira Schauwecker, Toni&Guy
Angelo Vallillo, DNA Artspace
BUSINESS THINKER
For a salon owner or director who has built an
outstanding salon business
Paul Fitzgerald, PR Hair
Sophia Hilton, Not Another Salon
Jennifer Linton and Joanna MacDonald,
Linton & Mac
Gavin Mills, Bad Apple Hair
Mark Woolley, Electric Hairdressing
COLOUR EXPERT
For a colour director or senior colourist with exceptional
technical skill and commercial expertise
Errol Douglas MBE, Errol Douglas
Philipp Haug, Toni&Guy
Rory Mason, Ashley Gamble
Desmond Murray, Atherton Cox
James Earnshaw, Bad Apple Hair
AWARD FOR INNOVATION
Rewarding an original hairdressing initiative
that has proved a success for the salon business
or the industry at large
Phil Benton for douce
Tom Chapman for The Lions
Barber Collective
Simon Harris for My Salon Manager
Sophia Hilton for Not Another Academy
KT Williams and CODE for Cut Out
The Stigma
SESSION STYLIST
For the most exciting hairdresser working in fashion
Syd Hayes
Larry King
Adam Reed
Eugene Souleiman
Anthony Turner
HAIR ICON
For the most inspirational hairdresser of 2019
HIT PLAY >
Sally Brooks
Nicola Clarke
Errol Douglas MBE
Sophia Hilton
Zoë Irwin
Sam McKnight
Adam Reed
Eugene Souleiman
Anthony Turner
Josh Wood
MOST WANTED
AND THE IT LIST
THE GRAND FINAL
02/09/19
PRINTWORKS, LONDON
HOSTED BY AISLING BEA
SOLD OUT
WAITING LIST ONLY
CALL 01434 610940
Sarah Black, Linton & Mac
Sophia Hilton, Not Another Salon
Jack Howard, Paul Edmonds
Karine Jackson, Karine Jackson
Chris Williams, Rush Hair
event
2019
2019
THE RISING STAR
FOR A YOUNG SALON ASSISTANT WHO IS ENTHUSIASTIC,
HARDWORKING AND FAST IMPROVING – A NEW TEAM STAR!
Fiona Hand, Davey Davey
Callum McDonald, Ruffians
Luke Daniel Roberts, Errol Douglas
Roman Sys, Trevor Sorbie
Elizabeth Williams, KH Hair
THEY’VE
GOT IT!
LADIES AND GENTS, WE’RE
THRILLED TO INTRODUCE
HAIRDRESSING’S MOST EXCITING
YOUNG TALENTS - ALL AGED 30 OR
UNDER. MEET CREATIVE HEAD’S
THE IT LIST FINALISTS 2019!
event
THE FASHIONISTA
FOR A YOUNG STYLIST MAKING
A MARK IN SESSION CIRCLES
Lauren Bell, Haringtons Soho
Jordan Garrett, Hershesons
Tom Gilling, Taylor Taylor London
Chad Maxwell
Shelley Sumner
THE ENTREPRENEUR
FOR A YOUNG SALON OWNER WHO HAS CREATED
AN EXCITING AND SUCCESSFUL BUSINESS
Katie Allan, Mayfive
Jak Bakewell, Re-Invention House
Jennifer Linton, Linton & Mac
Kyle Ross, Sovereign Grooming
Ricky Walters, Salon64
CREATIVEHEADMAG.COMTHEITLIST
CREATIVEHEADMAG #MWIT19
FINALISTS
THE VISIONARY
FOR A YOUNG STYLIST OR TECHNICIAN WHO
IS PUSHING CREATIVE BOUNDARIES
Jamie Benny, Hare & Bone
Amelia Evans, Hare & Bone
Ashleigh Hodges
Shelley Sumner
Dylan McConnachie, Live True London
THE IT GUY
FOR A YOUNG MALE HAIRDRESSING
PROFESSIONAL EXCELLING IN MULTIPLE AREAS
OF THEIR WORK AND DESTINED FOR GREATNESS
Jamie Benny, Hare & Bone
James Earnshaw, Bad Apple Hair
Elliot Forbes
Jordan Massarella, Nashwhite
The Hair Bros (Nick Latham & Seán Paul Nother), Hershesons
MOST WANTED
AND THE IT LIST
THE GRAND FINAL
02/09/19
PRINTWORKS, LONDON
HOSTED BY AISLING BEA
SOLD OUT
WAITING LIST ONLY
CALL 01434 610940
AISLING BEA
THE IT GIRL
FOR A YOUNG FEMALE HAIRDRESSING
PROFESSIONAL EXCELLING IN MULTIPLE AREAS
OF THEIR WORK AND DESTINED FOR GREATNESS
Sarah Black, Linton & Mac
Jordanna Cobella, Cobella
Katy Grimshaw, Spectrum One
Charlotte Roberts, The Boutique Atelier
Harriet Rose Stokes, Not Another Salon
event
2019
CREATIVE HEAD’S BUSINESS NETWORKING
EVENT FOR SALON OWNERS AND MANAGERS
BRILLIANT
BUSINESS
NETWORKING
DUBLIN
SUNDAY 3 NOVEMBER 2019
09.00-17.00
Radisson Blu Royal Hotel, Golden Lane, Dublin 8
Tickets €100 plus VAT*
BOOKING NOW
CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944
*VAT at UK rate of 20 per cent
@CREATIVEHEADMAG #SALONSMARTIRE
Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of
Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership
and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events
TONY HEFFERNAN AND
DANIELLE KENNEDY
LLOYDS HAIR
RICHARD
PHILLIPART
THE BOUTIQUE ATELIER
MARGARET
O’ROURKE DOHERTY
IMAGE SKILLNET
PAUL PERCIVAL
AND ADAM REED
PERCY & REED
GREAT NAMES
SHARED
EXPERIENCES
CREATIVE CREATIVE HEAD’S HEAD’S SELL-OUT BUSINESS BUSINESS NETWORKING
EVENT FOR SALON OWNERS AND MANAGERS
DAVID
CAMPBELL
HOUSE OF COLOUR
SABRINA
HILL
KOPPER HAIR SALON
DYLAN
BRADSHAW
DYLAN BRADSHAW
SARA
HOLMES
STUART HOLMES SALON
JAMES
O’DWYER
MARBLES HAIR & BEAUTY
SIOBHAN
JONES
ROSE & WILD
SUNDAY 3 NOVEMBER 2019, DUBLIN
Tickets €100 plus VAT*
BOOKING NOW
CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944
*VAT at UK rate of 20 per cent
@CREATIVEHEADMAG #SALONSMARTIRE
Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of
Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership
and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events
CREATIVE HEAD’S BUSINESS NETWORKING
EVENT FOR SALON OWNERS AND MANAGERS
IDEAS
ADVICE
INSPIRATION
COMING TO
IRELAND!
SUNDAY 3 NOVEMBER 2019, DUBLIN
Tickets €100 plus VAT*
BOOKING NOW
CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944
*VAT at UK rate of 20 per cent
@CREATIVEHEADMAG #SALONSMARTIRE
Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of
Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership
and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events
L’ORÉ A L
COLOUR
TROPHY
#LCT19
28
CREATIVE HEAD IRELAND
Once a year Ireland’s top colourists gather to showcase their talent and fashion-forward visions:
it can only be the L’Oréal Colour Trophy Ireland Grand Final. Taking place in Clayton Hotel on
Burlington Road, Dublin, the event was hosted by Ruth O’Neill, and kicked off with a champagne
reception, before guests were treated to a sumptuous dinner and hair shows from some of the top
creative minds in the industry. And, when it came to crowning this year’s Colour Trophy winners,
the judges truly had their work cut out – Adam Reed (Percy & Reed), Siobhan Jones (Rose & Wild),
Claire Chell (Francesco Group), Mark Woolley (Electric Hairdressing), Nathan Walker (Trevor Sorbie)
and Alan Edwards (Alan Edwards Salons) had the difficult task of selecting the top looks for 2019.
Turn the page to find out who topped the list…
CREATIVE HEAD IRELAND
29
L ’Oréal Colr Trhy
L’ORÉ A L
COLOUR
TROPHY
FIRST PLACE:
THE SPACE HAIR SOUL BEAUTY
MEET THE
winners
30
At L’Oréal Colour Trophy the standard is always
sky-high and its 53rd year in Ireland was no
different. The competition is a celebration of
professional hairdressing and the amazing things
that can be achieved in the industry, providing
a platform for established colourists, men’s
hairdressers and future stars just starting out.
The work created for the L’Oréal Colour Trophy
makes waves across the fashion and beauty
industries – expect to see these looks referenced
in the coming months as they set the pace in print
and on social media. And the L’Oréal Colour Trophy
winners will be off to Paris in the coming months to
shoot their look, cementing them in L’Oréal Colour
Trophy Ireland history.
SECOND PLACE:
THE SPACE ACADEMY
THIRD PLACE:
BROWN SUGAR RANELAGH
L ’Oréal Men’s Image Award
SECOND PLACE:
THE ACADEMY BARBER MAYNOOTH
FIRST PLACE:
THE ACADEMY BARBER CELBRIDGE
WINNER:
KARL DAWSON,
THE SPACE HAIR SOUL BEAUTY
L ’Oréal Colr Trhy S TAR Award
31
L’ORÉ A L
COLOUR
TROPHY
MORE THAN
a feeling
The awards are only part of the
L’Oréal Colour Trophy experience
– the rest arrived in the form of
two hair shows. This year, Emotive
Feelings from Brooks & Brooks and
Through the Kaleidoscope, with
Richard Phillipart of The Boutique
Atelier assisted by Brown Sugar,
Hession Hairdressing and Zeba,
were big and bold. The message
was clear: the possibilities of
hairdressing are limitless.
Emive Feelin
BY BROOKS & BROOKS
Iconic hairdressers Sally and Jamie
Brooks led a show that explored the
feelings provoked by the landscapes
around us. Wispy, light-as-air hair gave
way to rich textures and shimmering
wet looks. By looking at things on an
elemental level the result was both
simple and powerful, encouraging an
appreciation of the beauty of nature
and its influence on fashion.
32
CREATIVE HEAD IRELAND
Thrgh the Kaleidce
HAIR AND ART DIRECTION BY RICHARD PHILLIPART
OF THE BOUTIQUE ATELIER, ASSISTED BY BROWN
SUGAR, HESSION HAIRDRESSING AND ZEBA
Former L’Oréal ID Artists Jamie Brown and Graham Molloy
from Brown Sugar, Brendan Hunt and Mark Byrne from
Zeba, Sharon Delee and Anna O’Hanlon from Hession
Hairdressing and Sarah Linley of The Boutique Atelier,
were guided by the owner of The Boutique Atelier, Richard
Phillipart, to create a cacophony of colour and texture. This
riot of imagination was presented by models who stomped
down the runway to deafening music, demanding attention
from head to toe. Everything was supersized, from the
blood-red mohawk spikes to the afros cut into geometric
shapes – this presentation made it large.
CREATIVE HEAD IRELAND
33
34
CREATIVE HEAD IRELAND
CREATIVE HEAD ADVERTORIAL
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performance. With 20 years of research behind it, EKSperience
provides a synergy between unique sensory experiences and
outstanding results. This exclusive range of in-salon treatments
can be used to calm and treat issues such as a sensitive scalp,
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CREATIVE HEAD IRELAND
35
Are you
ready for
your best
summer
ever?
AS THE TEMPERATURE RISES SO DOES YOUR SALON’S BUSINESS
POTENTIAL – IT’S TIME TO EMBRACE THIS SEASON’S TRENDS AND
GET YOUR CLIENTS’ HAIR LOOKING BEACH-READY
CAN YOU FEEL IT? Days are longer, the lashing rain is subsiding
and your clients are booking in for a new season revamp. Yup,
summer’s arrived! But do you put as much planning and effort
into the summer season as you do for the Christmas push?
Because when you think about all the extra care and attention
hair needs in the heat, the opportunities for those salons that are
savvy are huge…
When summer arrives, many clients want to refresh their colour
and add some brightness, so this is a great opportunity to brush
up your skills and inject some sunshine into their hair. “At Peter
Mark, we have been at the forefront of Irish style for 58 years
thanks to our renowned education and training – our highly trained
teams are constantly updated with the latest colour techniques,”
explains John Harvey of the Peter Mark Creative Team. “When
it comes to creating that perfect summer look we believe it’s all
about giving our teams the tools to confidently embrace their
creativity through learning.”
Make sure that you and your client know that their existing
colour can be adapted for a fresh summer style, and also that it
can be manipulated into a more autumnal look later in the year,
as Katherine Sweeney at PREEN explains. “Sun-kissed hair is
different for every client depending on different factors such as
their natural base and also the type of colour service they usually
have at the salon. For some clients it means a bright clean blonde
with lots of extra foil around the face if they are usually a highlight
client, or adding in some lighter creamy tones to an existing
balayage client. Summer can be a great time to introduce a client
to balayage that doesn’t usually have any colour in the hair. It can
be kept quite subtle and is also easy to tone down in the autumn.”
Bellissimo in Limerick specialises in contouring techniques
which are especially popular during the summer months and
personalised to suit each client. “All of our colour services are
bespoke,” says Louise Jordan, creative director and head of
education for the salon. “We tailor it to the guest in question upon
consultation and we also consider maintenance as it is a huge part
of this equation. Clients are looking for that Instagram look – very
clean blondes with contouring and also the possibility to tone
creatively without long-lasting commitment.”
“Hair contouring is similar to make-up contouring,” she explains.
“The objective is to accentuate certain areas of the hair to work
with the guest’s facial shape, brighten up the eye area and also to
complement their lifestyle. It usually involves sections of thread-like
highlights and thicker textured weaves. It doesn’t have to be upclose
to the root area as the key is to highlight certain areas. So,
on some guests you may only lighten or darken midway down
the hair and this is going to give a bespoke focus on the eyes.
This can also be used on underneath sections near the neck area
where hair usually appears finer in texture, to give the illusion of
fuller hair. The final result is a personalised colouring method that
will flatter the guest’s features and add movement.”
36
L’Oréal Professionnel
37
summer
At SitStil in Dublin, salon owner
Mark Doherty believes that
the key to beautiful summer
blondes is simplicity. “I keep my
technique simple for all colour. At
the moment I have ‘The B formula’
– balayage, babylites and backcomb.
These three techniques are key to any
seamless modern colour result that we want to achieve.”
And it’s important not to forget the possibilities opened up by
the use of toners. “Every blonde client gets a toner to suit their
particular needs. In some cases the customer would not know
what a toner entails, so we discuss if the client is going for a
beachy blonde look or a clean, icy finish.”
Blonde transformations can be notoriously difficult to create
and maintain, so ensure that you fully communicate with
your client about what to expect at every step of the way.
“Blonde clients want to be listened to,” says Cathy Bishop,
senior stylist at Gillian Edgeworth Hair Studio in Dublin.
“Unfortunately, social media showcases blonde images
that are just not achievable for every client. It is our
job, as trained professionals, to guide the client
through their individual blonde journey from the insalon
experience to their aftercare.”
With lighter hair, clients can embrace the trend
for unicorn hair at festivals and summer parties with
ease, safe in the knowledge that their colour can
go back to normal for the working week. “Although
the trend for the past few years has been balayage
due to the longevity of the colour, we are seeing
more all-over blonde tints being done in conjunction
with all the pastel and silver hair colours that are big
trend at the moment,” says Cathy. John Harvey at
Peter Mark agrees: “We are really seeing our clients
embracing a playfulness in their tonal choices.
Previously pinks and coral shades were popular
among Gen Z, but thanks to sophisticated pastel
tones, high-fashion yet low-commitment and playful
colouring are being embraced by an array of clients
who are looking to have some fun.”
Plus, with recent advances in technology, lightened
hair doesn’t have to mean weak, frazzled hair any
more. “The ‘plex’ innovation was a game-changer for
clients, colourists and salons in general, the likes of
which we have never seen before,” says Mark Doherty.
“It allowed us as hairdressers to achieve results which
kept the integrity of the hair and added shine. Plus,
JOICO’s Blonde Life and Defy Damage ranges are helping
clients understand the importance of homecare and, as
a result, greater sales for stylists.”
38
ALFAPARF Milano
and has super properties to prepare
clients for the sunny season,” says
Sarah Mason, owner of Sarah Mason
Professional. “When it comes to
suncare, it’s actually something I like to
offer all year round for ladies who love
to do outdoor activities. I am obsessed
with retail and the way it is stocked
on our shelves. Our guests love little
goodies – from travel sizes to turban
wrap towels and beautiful wooden
paddle brushes.”
“Retail makes a massive difference
to my business,” Sarah continues.
“Not only do I feel I am adding to the
professional service that we offer, I
believe it brings added trust and care
that holds the bond between you
and your client. Having everyone on
your team fully educated is the key
to success when it comes to selling
haircare all year round.”
Redken
And what about styling? With all the weddings, proms and
days at the races happening over summer, offering your
clients a menu of styles can make their decisions easier – and
you can combine it with make-up too. “Our PREEN ME menu
is particularly popular for summer wedding guests,” explains
Katherine McSweeney. “The package includes make-up and
either a blow-dry or up-do from our menu, which consists of
five popular looks. We find this simplifies things, but for clients
who want a more intricate up-style that isn’t shown on our
menu they can upgrade to a PREEN ME bespoke package.”
Clients are also willing to invest in some products for the
season, with UV protective products and brightening formulas
being particularly popular – especially for those who have
invested in their colour. “I love holiday haircare as it’s light, fresh
39
Travel
agents
ALFAPARF Milano
WHETHER YOUR CLIENTS ARE FLYING FIRST
CLASS TO TURKS AND CAICOS, JOINING
A BRIDAL PARTY OR GOING GLAMPING,
WE HAVE A ROUND-UP OF THE SUMMER
ESSENTIALS THAT YOU CAN RETAIL TO KEEP
THEIR LOCKS LOOKING LUXE.
DESTINATION: PERFECTION
With the milk_shake Sun &
More collection, you’ll fi nd
the hair and body All Over
Shampoo that’s perfect for
post-pool/sea cleansing,
intensive conditioner
Beauty Mask to soothe and
Incredible Milk Sun, a spray
mask with 12 benefi ts.
RRP FROM €16.29
milkshakehaircare.co.uk
The relaunched BC Sun Protect range with
UV fi lter protects the hair from sun damage,
prevents discolouration and cleanses away sea salt.
Perfect for globetrotters…
RRP €21.70
schwarzkopfpro.com
Sun can have a disastrous
effect on hair colour unless
shielded, so refresh with
Revlon Professional Nutri
Colour Crème, in travel
friendly 100ml sizes!
RRP €11.95
revlonprofessional.com
The Serie Expert Solar
Sublime range from L’Oréal
Professionnel has had a fancy
new makeover and is now
packed with soothing aloe
vera. The line-up includes a
shampoo, masque and UV
protection spray.
RRP FROM €15
lorealprofessionnel.co.uk
Revive Volumising Dry
Shampoo by Organic
Colour Systems will
instantly freshen and
lift, pair it with the
70ml bottles of Power
Build Shampoo and
Conditioner for an ideal
capsule collection.
RRP FROM €4.99
organiccoloursystems.com
40
Thanks to a
makeover of the Kérastase
Soleil range, clients can choose
from Bain Après Soleil: Hydrating
After Sun Care Shampoo and
Masque Après Soleil After Sun
Recovery Mask, Huile Sirene:
Bi-Phase Oil Mist and UV Sublime:
Leave In Moisturizing Cream.
RRP €22.60
kerastase.co.uk
Encourage clients to get their mini kit together with the ASP
Affi nage Salon Professional Kitoko Holiday Hair set. It contains
ASP Kitoko Oil Treatment Cleanser, frequent-use nourishing Balm
and Sun-Defence UV Protect Spray, all with colour-safe formulas.
RRP €10
asphair.com
Joining Goldwell’s
Curly Twist range this
season is Salty Oil Surf
Spray, perfect for big
bouncy curls or soft
and natural waves. It
adds beautiful texture
and body, but also
defi nes and protects
from frizz.
RRP €17
goldwell.com
Suitable for all hair types and
the ideal aftercare kit to fi t into
your client’s hand luggage
when going away, this Great
Lengths kit includes a Daily
Moisture Shampoo, 60 Second
Conditioner and an Instant Care
Protector Spray – all in nifty
50ml bottles!
RRP €17.50
greatlengthshair.co.uk
Get clients to weather-proof their hair with Redken’s
updated Frizz Dismiss. The Anti-Static Oil Mist works
brilliantly to tame fl yaways while the Instant Defl ate Oil-in-
Serum helps to smooth puffi ness and unwanted volume.
RRP €18.85
redken.co.uk
It’s mini-madness
ahoy with JOICO – its
new Defy Damage range is
now available in travel sizes, and
its Blonde Life is perfect for guests
in need of some help to keep the
brass at bay when spending time in
the sun.
RRP FROM €5.50
joicoeurope.com
The Jet Set travel collection from ALFAPARF Milano is available
with three different ranges in mini sizes; pick from the Moisture,
Diamond and Reconstruction ranges.
RRP €19.95
xpertpro.ie
41
Beat the
black
market
IT’S ON THE RISE AND IT’S HARMING HIGH STREET BUSINESS – SO HOW CAN YOU
PROTECT YOUR SALON FROM THE THREAT OF UNDERGROUND TRADING?
42 CREATIVE HEAD IRELAND
WHEN YOU THINK OF the black market, the images
that spring to mind are dodgy dealings outside a pub –
fake handbags, pirated DVDs and so on. But a report by
accounting firm Grant Thornton estimates that the black
market costs the Irish economy close to €2.5 billion a year,
with €800 million of this a direct loss to the Exchequer. And
black market hairdressing is a part of this issue, with an
increasing number of hairdressers turning their back on the
salons they trained in for home visits and cash-in-hand.
These black market hairdressers are able to undercut their
legitimate counterparts due to having low or no overheads,
using lower quality products and avoiding or even evading
tax. This trend is encouraged by the rise of social media,
where black market hairdressers can post their work and
gain clients by using Instagram as a shop front.
However, it’s vital to distinguish between rogue traders
and legitimate freelancers. “There is a difference between
freelancers who are tax registered and have insurance, who
set up mini salons or who travel to homes where perhaps
people are unable to attend salons, compared with people
doing hair at home with no insurance and inferior products,”
says Lisa Eccles, owner of Zinc Hair and Beauty in Dublin.
The impact of the black market on the legitimate hair
industry is huge, with some salons struggling due to staff
leaving to go it alone, even after they have invested heavily
in them. “Many salons are finding that they are training staff
and then losing them,” says Bridget Haren, owner of Bridget
Haren Hair and Beauty in Ennis. “In addition, there’s an
issue with tax dodging, which means that black market
hairdressers can charge less for their services but can still
take home more money than someone working in a salon.
This is a major hurdle for the industry as many freelancers
claim minimum revenue to evade taxes. This is taking
clients away from salons and reducing the jobs available.”
Hairdressers who leave salons to work in the black market
also find themselves left behind when it comes to training.
Without a salon to organise or encourage attendance on
courses, they lack the knowledge of the latest processes.
“A lot of these stylists do not continue to upskill, which is a
focus for our team and gives clients constant access to new
techniques and trends,” says Bridget. “We provide in-salon
monthly training for our team from an industry educator
and this has enabled us to build a loyal client base.”
Lisa also outlines the issue surrounding salon owners
paying their staff cash in hand, which she considers to be
another form of black market trading. “This is damaging not
only for other salons who can find it difficult to compete, but
it’s also damaging for the staff who don’t realise that there is
no employer PRSI being paid on their behalf. So if they get
sick or go on maternity leave they may not be entitled to any
benefits. Equally, when they come to apply for a mortgage or
loan they will have issues as their payslip probably doesn’t
reflect what they are actually being paid.”
And the risks aren’t just economic: with untrained staff,
lax regulations and locations that are unfit for hairdressing,
sub-par services can lead to allergic reactions. “There is an
issue around insurance and health and safety when it comes
to the black market,” says Bridget Haren. “When a stylist
comes to a client’s residence rather than working in the
salon, they will not have the facilities to safely apply colour
and may not follow protocols for skin testing.”
So, how can you keep hold of your clients and stop them
turning to the black market which may be cheaper? “If a
client can’t afford a full-price salon experience there are
always other options,” says Lisa. “At Zinc we provide 50 per
cent off on training days and our salon does a 10 per cent
discount every Monday, so we hope this will keep clients
coming back.” She believes that as long as you can offer
something clients can’t get anywhere else, then you’ll hold
on to their custom. “Cients who enjoy the salon experience
are pretty unlikely to take up getting their hair done at
home. The service you can offer in a salon environment is a
totally different experience for them, with an entire range of
colours and service options to work with.”
Hugh Campbell, founder of Hugh Campbell Hair Group,
agrees that if clients feel like they’re getting a good deal in
the salon then they’ll stay loyal to you and won’t mind the
price difference. Clients also value convenience, so if you
can fit them in at a time that suits them, then they’ll be less
likely to turn to services at their home. “We understand
that life can get in the way and many clients find it difficult
to fit in appointments around their work and personal
commitments,” says Hugh. “We are flexible and ensure we
do our best to accommodate the needs of our clients. For us
this is just a commercial reality and must be addressed by
our service quality, the comfort of our salons and, above all,
the artistic ability of our hairdressers. Creating loyalty is a
huge part of growing a clientele and we are fortunate to have
dedicated clients committed to our brands and team.”
And this importance of loyalty also extends to your staff.
Although some quick cash might seem enticing for some,
good stylists will embrace the opportunity to be part of a
team and be supported in their goals. Ensure that you’re
offering them the incentive to stay part of your business, and
they’ll be happy to do so. “We want our team to achieve their
goals and help in whatever way we can to ensure success
is within their sights and achieved,” adds James O’Dwyer,
head of education at Hugh Campbell Hair Group.
And salons remain exciting places to work. “The training
and opportunities and also the salon spirit and support are
so important, especially for staff who have had children.
They love getting back into the salon and seeing their
colleagues and the support they all give each other,” says
Lisa. “In our salon it’s not just about professional growth
but personal growth, too. I’ve provided cognitive
behavioural therapy classes and opportunities such a
working at London Fashion Week – you just don’t get that
working in the black market.”
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STEELY GAZE
AT THE IHF HAIR HUB IN DUBLIN, PAUL STAFFORD PRESENTED FOUR LOOKS INSPIRED BY HIS
ARCHIVE OF WORK. DIVE INTO THE VIBRANT WORLD OF THIS MODERN HAIR LEGEND
PHOTOGRAPHY BY LEE MITCHELL
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HAIR Paul Stafford. COLOUR Aidan Bradley. STYLING Jamie Russell. MAKE-UP DJ. SUPPORT ALFAPARF Milano. TOOLS Denman
Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Claudia Merkle
Steven Bartlett
Simon Clarkson
PLUGGED IN
Irene Meikle and Trisha Buller
Julie Winchester
THE GOLDWELL AND KMS HUB Network headed to
Sicily and the stunning Verdura resort, where the Kao Salon
Division annual event saw 170 networking business club
members enjoy a variety of inspirational, eclectic speakers
and presentations. Julie Winchester, the new general
manager of Kao Salon Division Ireland, UK and South
Africa, introduced trichologist Trisha Buller and Goldwell’s
head of education, Irene Meikle, who discussed scalp care
and the new Kerasilk Revitalize treatments. Steven Bartlett,
co-founder of Social Change, spoke about disrupting
and updating your social media, while Simon Clarkson’s
workshop on creating high-performance, winning teams
drew on performance psychology principles. The NHF/
NBF’s Hilary Hall spoke about T-level qualifications; art
historian Claudia Merkle made a triumphant return to the
event, before explorer Ed Stafford’s tales of resilience got
everyone fired up. David Drew espoused the importance
of charging the right amount for services, ahead of the
industry panel – featuring Irene Meikle, Beverly C, Shane
Bennett, Martin Crean and Sam Burnett – brought the
weekend to a fruitful conclusion, with added wine tasting!
Mark Giannandrea
of Kao Salon Division
Industry panel
Hilary Hall
Ed Stafford
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CREATIVE HEAD IRELAND
Barry Kieran
Jodie Quinn
Samantha Byrne
And the winners are…
IHF HAIRDRESSER OF THE YEAR AWARD
Samantha Byrne, Vanilla Hair Design, Carlow
IHF BARBER/MEN’S HAIRDRESSER OF THE YEAR
Barry Kieran, Signature Hair, Dundalk, Co. Louth
Take the
CROWN
IHF TRAINEE HAIRDRESSER AND JUNIOR TEAM
IRELAND MEMBER
Jodie Quinn, House of Colour, Dublin
For a full list of winners, head to irishhairfed.com
THE IRISH HAIRDRESSING Federation
Championships were back and bigger than
ever at Croke Park. Salon teams from all
over Ireland arrived ready to compete in 16
different categories, with the total number of
entries exceeding 250. Competitors took to
the floor to battle it out, show their prowess
and prove to the judges that they deserved
one of the trophies on offer. There was also
the opportunity to learn from industry experts
including David Murray, Joanne O’Neill and
John Keegan, who were showing off their skills
at the IHF Education Pod. After a catwalk
showcase of the competitors’ finished work,
2018’s IHF Hairdresser of the Year, Ciaran Dowd
of Occasions Hairdressing, presented his hair
show, Wasted, created under the direction of
Sarah Mason of Sarah Mason Professional.
The event came to a close with announcement
of the IHF Hairdresser of the Year…
Sarah Mason, Ciaran Dowd and
House of Colour’s David Campbell
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49
#tbt to my L'Oréal ID Artist
audition. My beautiful model
@cathycostellox makes it easy
There I am, working #backstage!
Got to style the hair of the
beautiful @rozannapurcell with
make-up by @nadinereid
I LOVE
B A L A Y A G E
In the
frame
Jake Ryan, master stylist at PREEN
(@jake_ryan_hair) snaps away
Dreamy, creamy balayage
today in the salon, using
#lorealpro and #smartbond
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
Throwback to my look when
I won #irishhairfed Leinster
Hairdresser of the Year in 2016
Photos by @stephenjamesoneill,
make-up by @pixiewooo and
hair by ME!
F lower details for a beautiful
bride #bridalhair
It was all about texture
and fullness for this shoot
I use #olaplex in lightening
services to keep hair beautiful
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CREATIVE HEAD IRELAND
EXCLUSIVE TO
HENNESSY HAIR
& BEAUTY
Hennessy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE
Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork
www.hennessyhb.ie
021 4343436
Reps BRIAN 086 2500788 or KIERAN on 086 3837383
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