Creative HEAD Ireland July/August 2019

In print•online•everywhere!

€7.50 JULY/AUGUST 2019

IRELAND

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#LCT19

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Editor’s letter

16

28

44

Whether your clients are jetting off on holiday or indulging in

a (hopefully sunny) staycation here, chances are they’ll want their

hair to reflect the summer season: think glossy balayages, hydrating

treatments and beachy waves. We spoke to some of the nation’s top

hairdressers to find out how they’re getting their businesses and their

clients ready for the warmer months. Turn to page 36 to discover the

services, techniques and products that get temperatures soaring. We’ve

also got all the results from the 2019 L’Oréal Colour Trophy Ireland

Grand Final – relive the night from page 28. And talking of competitions,

I’m very excited to reveal the finalists for Creative HEAD’s 2019 Most

Wanted and The List Awards. For the first time ever all categories

were open to Irish hairdressers and salons, so I hope you’ll join me

cheering on the finalists on 2 September at Printworks in London.

All the information you need is on page 18 – I’m already

counting the days!

Anna Samson

Editor

JOIN US!

The judges have spoken – and

we are thrilled to have revealed

Creative HEAD’s Most Wanted

and The It List finalists 2019! The

Grand Final is going to be epic –

see who’ll be tussling for a trophy

from page 18. On 15 July, The

Coterie: In Session returns – this

time with Leigh Keates and Lisa

Farrall taking to the set to deliver

live styling and conversation. Last

but not least, tickets are shifting

for Salon Smart in Ireland, taking

place in Dublin on Sunday 3

November. Don’t miss out on

a day of truly transformative

business networking, we have all

you need to know from page 22.

anna@alfol.co.uk

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

06

CREATIVE HEAD IRELAND

EXCLUSIVE

CONTENT

IN SESSION: MEN

WITH

JODY TAYLOR &

LIAM CAMPBELL

• VIDEOS

• STYLE NOTES

• TIPS AND INSPIRATION

GET IT ALL AT CREATIVEHEADMAG.COM/EDUCATION

001_IreCover.indd All Pages 19/06/2019 14:18

July/August

WHAT’S INSIDE

In print•online•everywhere!

€7.50 JULY/AUGUST 2019

IRELAND

JULY/AUGUST 2019

28

ON

L’ORÉAL COLOUR TROPHY

Relive all the most exciting moments from the

competition as it celebrates its 53rd year in Ireland

CREATIVEHEADMAG.COM

Flawless colour

#LCT19

THE COVER

Hair by Richard

Phillipart, The Boutique

Atelier, assisted by

Brown Sugar, Hession

Hairdressing and Zeba

for the L’Oréal Colour

Trophy Grand Final

15

RISING STAR

Lily Hand is the next big thing

at Davey Davey

48

SCENE

The IHF Championships

take over at Croke Park

while Goldwell and KMS

go to Sicily

EDITOR

ANNA SAMSON

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

EDITOR IN CHIEF

AMANDA NOTTAGE

CLASSIFIED EXECUTIVE

DAVID HAMMOND

CONTRIBUTOR

DEBORAH MURTHA

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland

21 The Timberyard,

Drysdale Street,

London, N1 6ND

+44 20 7324 7540

anna@alfol.co.uk

Creative HEAD Ireland is published

6 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this magazine

may be reproduced without prior

permission of the publisher. All

information correct at time of going

to press. Printing by Buxton Press.

creativeheadmag.com


@creativeheadmag

08


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Inspired by Generation Z, #MyTreasure sees Hairkrone reflecting the images

different urban characters portray through their profiles on social networks

We’re ‘In conversation with…’ Edward

Darley. Press play on our latest film,

where we chat colour with the Wella

Professionals Colour Creative

The Coterie: In Session returns this

month, session star Leigh Keates and

styling supremo Lisa Farrall step into

the spotlight on 15 July

American Crew founder David

Raccuglia answers our quickfire

questions about men’s grooming

over the past 25 years

creativeheadmag.com


@creativeheadmag

The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

John Vial

TD CALLS FOR

OVERSEAS

BARBERS

TO COMBAT

SHORTAGE

INDEPENDENT TD Noel Grealish has asked

Minister for Business, Heather Humphreys,

to allow barbers from overseas to work in

Ireland to help cope with surging demand.

Barbers and hairdressers are currently on

the ineligible categories of employment list,

which means those from outside the EU

are banned from applying for work permits

here. Jobs.ie reported the number of jobs in

hair and barbering had risen by 105 per cent

between 2012 and 2017, and credited this to

the ‘barbering boom’. Noel Grealish called on

the minister to remove the trade from the list

“in view of the fact that there is a significant

shortage of barbers nationwide”. In reply, the

minister said that organisations in the sector

would need to provide the necessary data to

substantiate their claims. She said: “A detailed,

evidence-based case for removal of barbers

from the ineligible list… would then need to

be put forward for review and consideration.”

The IHF had previously asked for hairdressing

and barbering to be removed from the list in

2016, but this request was refused. “We were

told there wasn’t evidence to support what

we were proposing,” explained Greg Koster,

owner and managing director of Hermans

Hairdressing and Knights of the Green.

“I would say that the lack of response to

job adverts and poaching of staff would

be evidence that there is a shortage of

skilled people. The change wouldn’t

mean an influx of workers, it would mean

an employer would be allowed to apply

for a work permit for a specific person to

have a job in that company.”

A-Listers judge

Most Wanted

and The It List

Ken O’Rourke

THERE WAS A host of famous and renowned faces at this year’s judging

sessions for the Most Wanted and The It List. Industry legends and former

award winners including Leigh Keates, John Vial and Syd Hayes teamed up

with other heavyweights, including Marie Claire’s Lisa Oxenham and Theresa

Yee from trend forecaster WGSN, to whittle down the record number of entries

to our finalist line-up of 105 names. For 2019, all Most Wanted categories

and The It List were open to Irish competitors, while two new Most Wanted

categories were introduced with Best New Boutique Salon and Independent

Stylist. The Grand Final takes place on Monday 2 September at the incredible

Printworks, the former home of newspapers such as the London Evening

Standard. See who made the final shortlists from page 28!

SAVE THE DATE!

The Fantastic Hairdresser Awards will this year be taking place

on the 20 October in a celebration of creativity across six live

categories. There’s a photographic competition and three

business categories – the Marketing Award, Fantastic Salon

Award and Hairdresser Award. The action-packed day will

also include two hair shows, one from the ALFAPARF Milano

Nexxt Generation team and one from Paul Stafford. xpertpro.ie

Lisa Oxenham and Syd Hayes

10


#CHedit

Meet the #SKPcollective

The #SKPcollective from Schwarzkopf Professional has revealed the 12 members to make

up the group for 2019/2020, which helps stylists and salons promote their skills and business

offerings via social media. They will receive bespoke training focused on how best to utilise

social media and a year’s worth of content generation opportunities including editorial shoots

and backstage at top hair shows. After the success of the inaugural 2018 crew, five of the original

members stay on as part of the #SKPcollective and are joined by a further seven. The members

are, pictured above from left: Matt Surplice from Spring is in the Hair; Sam Marais of Urban

Hair; Chris Tranter from Ed & Co; Christopher Laird of Hair by Christopher Laird; Rebecca

Jacques from Bad Apple Hair; Irfan Sumbul of Choppy Cuts; Justin Mackland from Ishoka;

Alix Maher of Lynda Maher Hair Studios; Dan Mewies from Mewies & Co; Mimi Kobayashi

of Billi Currie; Mat Watt from Mathew Watt and Austen Thompson of Austen Thompson Hair.

PAUL DAVEY HELPS TO LEAD GFW 2019 SHOW

Irish hairdresser Paul Davey helped lead the hair at Graduate Fashion Week 2019 in East

London, as the five-day event shone the spotlight on emerging design talent. The Truman

Brewery was buzzing with inspiration and ideas as 40 universities from around the world

presented the latest collections from their graduates. On hand backstage was the L’Oréal

Professionnel Portfolio Team, led by Paul, co-owner of Davey Davey, and Nicole Iroh from

Headmasters. Together they created ballerina buns and super-slick ponytails, tied with gold

ribbon for the GFW Gala Award Show.

To celebrate 15 years

of supporting breast

cancer charities, ghd

has teamed up with

mastectomy tattoo

artist David Allen for the

stunning Ink on Pink collection.

€10 from each sale will go to The

Irish Cancer Society. ghdhair.com

MY months

AHEAD

What July and

August have

in store for...

LIZ HOWARD

NO.5 ORGANIC HAIR &

BEAUTY

I’m looking forward to some

exciting times working with

Kemon lreland at my new

salon, No.5 Natural Organic in

Malahide. Summer is always

busy in the salon as there are

so many festivals. My staff and

I will be busy

telling clients

about our new

scalp analysis

services and

the new Kemon

Actyvabio range.

COIA DAHILL

HEMERA SALON

We are delighted to be

welcoming guests into our

new and improved home. I am

busy working on our Academy

with my team, we have all

our plans fi nalised for a big

event we are holding in the

Xpert ACCADEMIA in August.

I continue to

teach every

week, whether

it be in-salon

workshops,

or for JOICO.

CLUB

creativeheadmag.com/club

JOIN US! Become a

member of the Creative

HEAD Club and get six

issues of the magazine for

£10, along with the chance

to win opportunities and

exclusive giveaways. Visit

creativeheadmag.com/store

for more details


11

The new formulation of Serie

Expert Absolut Repair Gold

from L’Oréal Professionnel

now includes gold quinoa

and protein. There are two

new innovations to try – the

shimmery Absolut Repair Gold

Mask for fine/medium hair

and the multi-tasking Absolut

Repair Gold 10 in 1 Spray.

RRP FROM €15

01 604 5918

lorealprofessionnel.co.uk

Grab these super-sized twolitre

bottles of Olaplex’s No.4

Bond Maintenance Shampoo

and No.5 Bond Maintenance

Conditioner from Salon

Services – they’re perfect for

the backwash.

SALON PRICE €72

1 890 253402

salon-services.com

The brainchild of Australian photographer Andrew O’Toole

and four-time Australian Hairdresser of the Year Joey Scandizzo,

Eleven Australia is an affordable, simple, easy to

understand range.

RRP FROM €2

021 234 0142

nationalbeauty.ie

Kemon Actyvabio is a new launch

inspired by nature – so it’s perfect

for salons trying to go green. All

the products are vegan and free

from silicones and sulphates, plus

they come in recycled packaging that can be

recycled again after use. The Acqua Micellare

Essenziale Detoxifying In-Salon Treatment

is a gentle way of removing build-up and

revitalising the scalp and hair. Meanwhile the

Shampoo Essenziale is a gentle gel shampoo

which creates a soft lather, and the Maschera

Essenziale Ricca is a softening, nourishing

mask full of plant-based essential oils.

RRP FROM

€14.50

045 856490

xpertpro.ie

ECO-

FRIENDLY

From drying to styling, heated

tools cause havoc on natural

hair and extensions. This

Great Lengths Heat Protection

Spray boasts Pro Keratin to

repair them.

RRP €20

01 513 4153

greatlengthshair.co.uk

Do your clients want long and

strong hair? Tell them about

new Kérastase Résistance

Extentioniste Thermique

nourishing blow-dry cream.

RRP €27.10

01 604 5918

kerastase.co.uk

Color Switch from Kadus

Professional offers quick,

colourful results with its

innovative ‘grip-on’ formula

and is suitable for all hair types.

IN SALON SERVICE

021 4343436

hennessyhb.ie

The Prima 3000 from BaByliss PRO boasts five settings,

ionic boost technology to remove static and smooth the cuticle and

true titanium floating plates to deliver great performance at

a lower temperature.

RRP €120

+44 370 5133191

babylisspro.co.uk

The BLONDME Detoxifying

System is Schwarzkopf

Professional’s first blonde

recovery regime to revive and

protect hair in three easy steps.

RRP FROM €18.25

+44 800 526741

schwarzkopfpro.com

12 CREATIVE HEAD IRELAND

#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

The sun and sea are notoriously bad for hair, but

the EKSperience Sun Pro collection from Revlon

Professional harnesses nutrient-rich algae and

pure sea water for soft, beautiful hair. The Instant

Two-Phase Hydrating Conditioning Spray is for use

before, during and after exposure to the sun – UV

filters protect from harmful rays and hair is left soft

and shiny. Marine Shower Hair Cleanser rids the

hair of nastiness after a day by the seaside, while the

Protective Cream deeply nourishes the hair. And for

styling, there’s the Water Base Hair Wax, which gives a

luscious wet look finish perfect for going from beach

to bar. Don’t let your clients go on holiday without it.

RRP FROM €18.86

01 886 9300

revlonprofessional.com

IT’S ALL ABOUT... REFRESHING COLOUR

Love milk_shake’s leave-in

conditioning foam Whipped

Cream? Then prepare for the

arrival of its seven colour editions…

RRP €12.99

+44 1392 365177

red-hotproducts.com

Perfect for refreshing colour, Color

Revive Color Giving Conditioner

from Goldwell delivers eight shades

tailored to match the most popular

Topchic and Colorance hues.

RRP €17.50

089 616 7665

trinitysalonpartners.ie


13

LIFE

LESSONS

THE BUSINESS EDIT

HOW TO BOOST

YOUR PRICES

BOZENA SAREK

BOZENA SAREK

Loyal customers are

everything. It takes a while, but

build relationships with your

customers – it’s an investment

in your own financial future.

Learn from your mistakes. If

something doesn’t work, don’t

give up! Just stop for a moment

and think “how can I do it

better?” Or maybe next time

delegate it to others in the salon

and focus on what you’re good at.

Teamwork makes the dream

work. When we help each other

then our clients are happy,

and at the end of the day we

are all happy!

Who will sell your product best,

if not you? My clients used to

see large pictures of avant-garde

hairstyles on the walls in the

salon and thought they were

magazines posters. When I told

them it was my work they could

not believe it! It was a great

advertisement for the salon.

Numbers never lie. During

nine years of running a hair

salon, I have learned a lot about

this! Just like how the colour

numbers tell me what colour I

will achieve, my salon’s accounts

tell me about my business.

SELLING A GREAT PRODUCT or service

is no longer enough. In these times of fickle

customers, rising rents and the recent

increase in VAT for hairdressing to 13.5 per

cent, it’s harder than ever to turn a profit,

even if you feel like you’re doing everything

right. So, how can you ensure that you’ve got

enough money coming in? One solution is to

implement a price increase. It’s obvious why

this can be seen as a controversial decision

– why would you risk pushing away existing

customers and make your salon seem less

appealing to potential ones? However, it’s a

case of valuing your services correctly.

“Salons are not charities,” says John

Hickey, operations director at The Greene

Room. “In Ireland, rising costs range from

VAT increases to minimum wage changes.

We are businesses and in order to continue

providing excellent services to our clients,

our prices have to reflect our costs and a

desire to make a profit.”

When it comes to setting prices, Danielle

Kennedy, owner of Lloyds in Waterford,

believes that you need to focus on your

own business, rather than be distracted

by what other salons are charging. “We

review our prices at the end of every year.

Unfortunately more often than not the

prices do increase. Based on our costs we

establish an average per hour target that we

need to take on services. This can be where

people go wrong because they can look at

their competitors’ prices and try to compete

with them – but your competitors have

different costs and different salon policies

to you. Your prices should be based on your

salon operations and costs.”

Of course, timing is everything – so when

should you bite the bullet and bump those

numbers up? “Prices should be increased

only after you have really crunched the

numbers and know why you need to

increase your prices,” adds John Hickey.

“We always inform our clients of

upcoming increases, we usually know by

November if our prices are going up in

January and have our new price lists there

for clients to view,” explains Danielle. “I find

this is a good time because all of your clients

will be visiting the salon over the Christmas

period so they will be informed.”

According to John, a successful price

increase doesn’t just bring in more revenue

– it also makes your clients value your

services more and can even result in them

coming back more frequently. “You need

to look critically at what you are providing

right now. For example, do you charge for

toner?” he asks. “If not, then this is an

opportunity to educate your client, provide

value to the colour service, and get that

client back in your chair in five to six weeks,

building both loyalty and revenue.”

In, fact, a price increase can help you

think about how to make your services even

better than before – and it doesn’t always

have to cost you money. “Price increases can

be a great way to keep you on your toes – if

you’re putting up your prices year-on-year,

you have to up your game accordingly,”

says Danielle. “It doesn’t have to be free

champagne, it can be the little nuggets that

add to your clients’ experience that don’t

cost you anything. This year we had a VAT

and trainee wage increase, and had to put

up our prices more than ever before in one

chunk. So, we decided we needed to add

more to our client experience in our salons

and expanded on our basin ritual.”

And it’s essential that your staff have

the answers to any queries about rising

prices, adds Danielle. “We also ensure all

the team members are up to speed as to why

the prices are increasing, so that they can

explain to the clients exactly why. There will

always be a few clients that leave with every

increase, but in my experience when you’re

open and honest about increases, clients are

very understanding.”

14


#CHedit

WHY DID YOU WANT TO BE A HAIRDRESSER?

I love making people feel good about themselves, it’s a privilege to be able to offer

that to someone and give each individual a bespoke hairstyle. I also think there’s

an amazing vibe in salons, there’s always a great buzz and a sense of community

that I love.

WHAT ARE YOUR HIGHLIGHTS SO FAR?

Taking part in competitions such as the IHF Championships and the L’Oréal

Colour Trophy. You learn so much about yourself in the process. 2018 was a massive

highlight for me as I took home second place in the IHF Fantasy category, which

I’ve grown a great love for. I’ve also qualified from my apprenticeship with a

distinction – that was my goal when I started at Davey Davey. I feel incredibly

grateful to the team as they

have supported me every

step of the way.

LILY HAND

SALON: DAVEY DAVEY

AGE: 22

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

Hopefully at the height of my career – the idea of New

York and London fashion weeks really excite me so

I’d love to make a name for myself. Being able to travel

around the world with my craft also appeals to me, so I plan

to further my expertise. I hope I’ll be a senior technician

with a well-established client base and I strive to become as

successful as the hairdressers I admire.

WHAT IS YOUR DREAM HAIRDRESSING GIG?

I’d love to be working as an international hairstylist like Adir

Abergel, his work really is art. He’s amazing and so versatile

– from styling celebrities for big events to working on big

photoshoots, he’s definitely a hero of mine.


15

#CHedit

Inside

story

SOUTH BY KAZUMI, DUBLIN

Kazumi has been a success in Dublin for more than 20 years and this year

owner Mark McCauley decided it was time to expand. He recruited Peter

O’Donnell as salon manager and set about creating a new space that stayed

true to Kazumi’s values. “When the opportunity to open in Monkstown arose

we knew it would be the perfect fi t,” says Peter. The new South salon ties

in with Kazumi but has a personality of its own. “The grey colour palette

is synonymous with the Kazumi brand so it was important to continue the

theme in South,” he adds. “The interiors are integral – we want to spoil our

clients with incredible haircuts and colour while they relax in a high-end,

tranquil environment.” Peter and Mark ensured the salon would be effi cient

without compromising on style. “It’s relatively small so we maximised the

space through clever lighting and mirrors,” Peter explains. “The arrangement

is minimalist, allowing stylists to work comfortably while providing an enjoyable

client experience. The inspiration for the interiors is a direct refl ection of our

work – modern, clean and sharp with zero fuss.”

HOT BUYS

ALL TOGETHER

Upholstered in a choice

of 40 colours, the

Welonda Comfort

Chair can be

customised with a

cushion or fixed foot

rest and has a selection

of four different bases

to choose from.

PRICE €670

PLUS VAT

welonda.com

SIT TIGHT

The compact wash

unit from Lazzaro is

covered in eco-leather,

has a fixed leg rest and

a high-capacity tilting

basin for all your

backwash needs.

PROMOTIONAL PRICE

€1295 PLUS VAT

(NORMALLY

€1750 PLUS VAT)

gainfort.com


FLOOR CATEGORIES

RESULTS

CATEGORIES

★ Trainee Ladies Creative Blow-Dry

★ Trainee Ladies Full Fashion

★ Trainee Ladies Long Hair Up

(Street Fashion)

★ Trainee Ladies Fantasy

★ Avant Garde

★ Senior Ladies Long Hair up

(Classic, Non-Bridal)

★ Senior Ladies Trend Cut Full Fashion

★ Senior Ladies Editorial

CONGRATULATIONS TO…

IHF Barber of the Year

Barry Kieran, Signature Hair, Louth

IHF Trainee Hairdresser of the Year

Jodie Quinn, House of Colour, Dublin

★ Senior Ladies Fantasy

★ Mens Fade Master

★ Mens Classic Barbers Cut

★ Mens Fashion Image

PHOTOGRAPHIC CATEGORIES

★ Editorial - Individual Entry

★ Colour - Individual Entry

★ Gents - Individual Entry

★ Artistic Team Collection

Team Entry, 4 Images

IHF Hairdresser of the Year

Samantha Byrne,

S UNDAY Vanilla Hair MAY Design, 19TH Carlow | CROKE PARK - D UBLIN

Register online for this year’s Irish Hairdressers Federation Championships

from March 2019 www.irishhairfed.com

For a full list of winners, visit www.irishhairfed.com

Untitled-3 1 12/04/2019 12:49

TEAM 2019 FINALISTS

BEST NEW BOUTIQUE SALON

For a new small salon with a unique sense of style

2019

douce, Cambridge/London

Luis & Cos, London

Mayfive, London

Re-Invention House, Louth

Rose & Wild, London

BEST SALON TEAM

For salon teamwork at its best

Hare & Bone, London (Great Titchfield Street)

Lloyds Hair, Waterford

Review, Petersfield

Salon 54, Thirsk

The Box, London

BEST LOCAL SALON

For a salon that best serves its local community

APPLAUSE,

APPLAUSE!

CONGRATULATIONS TO THE

75 HAIR PROS OPERATING

AT THE TOP OF THEIR GAME –

MEET CREATIVE HEAD’S MOST

WANTED FINALISTS 2019!

CREATIVEHEADMAG.COM/MOSTWANTED

@CREATIVEHEADMAG #MWIT19

Linton & Mac, Aberdeen

Millie Jones Hair, Haslemere

RAW, Dartford

Sarai Hair and Beauty, Crowthorne

SliderCuts, London

BEST NEW SALON

For a new or revamped salon that turns heads

Bad Apple Hair, Stratford-upon-Avon

Gatsby & Miller, Amersham

Gina Conway Aveda, London (Wimbledon)

Kennaland, London

Sally Montague Hair Group, Ashbourne

BEST SALON EXPERIENCE

For a salon that delivers top customer service

Edward James London, London (Clapham)

Michael Van Clarke, London

Sally Montague Hair Group, Ashbourne

STIL, London

The Box, London

INDIVIDUAL 2019 FINALISTS

INDEPENDENT STYLIST

For a stylist looking after clients while busy building

‘Brand Me’

HAIR TREND

For the best on-trend image of the year

Louis Byrne

Ashleigh Hodges

Paula McCash

Cinta Miller

Kim Rance

MALE GROOMING SPECIALIST

For a salon or session hairdresser demonstrating

stand-out work in men’s hair

Charlie Cullen, The Lounge Soho

Darren Fowler, Fowler35

James Beaumont, Allure Hair

Kevin Luchmun, Kevin Luchmun

Mikey Pearson, Manifesto

CREATIVE TALENT

For a creative director or senior stylist with

exceptional artistic skill and commercial expertise

Jack Howard, Paul Edmonds

Zoë Irwin, John Frieda Salons

Desmond Murray, Atherton Cox

Indira Schauwecker, Toni&Guy

Angelo Vallillo, DNA Artspace

BUSINESS THINKER

For a salon owner or director who has built an

outstanding salon business

Paul Fitzgerald, PR Hair

Sophia Hilton, Not Another Salon

Jennifer Linton and Joanna MacDonald,

Linton & Mac

Gavin Mills, Bad Apple Hair

Mark Woolley, Electric Hairdressing

COLOUR EXPERT

For a colour director or senior colourist with exceptional

technical skill and commercial expertise

Errol Douglas MBE, Errol Douglas

Philipp Haug, Toni&Guy

Rory Mason, Ashley Gamble

Desmond Murray, Atherton Cox

James Earnshaw, Bad Apple Hair

AWARD FOR INNOVATION

Rewarding an original hairdressing initiative

that has proved a success for the salon business

or the industry at large

Phil Benton for douce

Tom Chapman for The Lions

Barber Collective

Simon Harris for My Salon Manager

Sophia Hilton for Not Another Academy

KT Williams and CODE for Cut Out

The Stigma

SESSION STYLIST

For the most exciting hairdresser working in fashion

Syd Hayes

Larry King

Adam Reed

Eugene Souleiman

Anthony Turner

HAIR ICON

For the most inspirational hairdresser of 2019

HIT PLAY >

Sally Brooks

Nicola Clarke

Errol Douglas MBE

Sophia Hilton

Zoë Irwin

Sam McKnight

Adam Reed

Eugene Souleiman

Anthony Turner

Josh Wood

MOST WANTED

AND THE IT LIST

THE GRAND FINAL

02/09/19

PRINTWORKS, LONDON

HOSTED BY AISLING BEA

SOLD OUT

WAITING LIST ONLY

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Sarah Black, Linton & Mac

Sophia Hilton, Not Another Salon

Jack Howard, Paul Edmonds

Karine Jackson, Karine Jackson

Chris Williams, Rush Hair

event

2019

2019

THE RISING STAR

FOR A YOUNG SALON ASSISTANT WHO IS ENTHUSIASTIC,

HARDWORKING AND FAST IMPROVING – A NEW TEAM STAR!

Fiona Hand, Davey Davey

Callum McDonald, Ruffians

Luke Daniel Roberts, Errol Douglas

Roman Sys, Trevor Sorbie

Elizabeth Williams, KH Hair

THEY’VE

GOT IT!

LADIES AND GENTS, WE’RE

THRILLED TO INTRODUCE

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YOUNG TALENTS - ALL AGED 30 OR

UNDER. MEET CREATIVE HEAD’S

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event

THE FASHIONISTA

FOR A YOUNG STYLIST MAKING

A MARK IN SESSION CIRCLES

Lauren Bell, Haringtons Soho

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Chad Maxwell

Shelley Sumner

THE ENTREPRENEUR

FOR A YOUNG SALON OWNER WHO HAS CREATED

AN EXCITING AND SUCCESSFUL BUSINESS

Katie Allan, Mayfive

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Kyle Ross, Sovereign Grooming

Ricky Walters, Salon64

CREATIVEHEADMAG.COMTHEITLIST

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THE VISIONARY

FOR A YOUNG STYLIST OR TECHNICIAN WHO

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Jamie Benny, Hare & Bone

Amelia Evans, Hare & Bone

Ashleigh Hodges

Shelley Sumner

Dylan McConnachie, Live True London

THE IT GUY

FOR A YOUNG MALE HAIRDRESSING

PROFESSIONAL EXCELLING IN MULTIPLE AREAS

OF THEIR WORK AND DESTINED FOR GREATNESS

Jamie Benny, Hare & Bone

James Earnshaw, Bad Apple Hair

Elliot Forbes

Jordan Massarella, Nashwhite

The Hair Bros (Nick Latham & Seán Paul Nother), Hershesons

MOST WANTED

AND THE IT LIST

THE GRAND FINAL

02/09/19

PRINTWORKS, LONDON

HOSTED BY AISLING BEA

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WAITING LIST ONLY

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AISLING BEA

THE IT GIRL

FOR A YOUNG FEMALE HAIRDRESSING

PROFESSIONAL EXCELLING IN MULTIPLE AREAS

OF THEIR WORK AND DESTINED FOR GREATNESS

Sarah Black, Linton & Mac

Jordanna Cobella, Cobella

Katy Grimshaw, Spectrum One

Charlotte Roberts, The Boutique Atelier

Harriet Rose Stokes, Not Another Salon

event

2019

CREATIVE HEAD’S BUSINESS NETWORKING

EVENT FOR SALON OWNERS AND MANAGERS

BRILLIANT

BUSINESS

NETWORKING

DUBLIN

SUNDAY 3 NOVEMBER 2019

09.00-17.00

Radisson Blu Royal Hotel, Golden Lane, Dublin 8

Tickets €100 plus VAT*

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*VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE

Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of

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and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events

TONY HEFFERNAN AND

DANIELLE KENNEDY

LLOYDS HAIR

RICHARD

PHILLIPART

THE BOUTIQUE ATELIER

MARGARET

O’ROURKE DOHERTY

IMAGE SKILLNET

PAUL PERCIVAL

AND ADAM REED

PERCY & REED

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SHARED

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CREATIVE CREATIVE HEAD’S HEAD’S SELL-OUT BUSINESS BUSINESS NETWORKING


DAVID

CAMPBELL

HOUSE OF COLOUR

SABRINA

HILL

KOPPER HAIR SALON

DYLAN

BRADSHAW

DYLAN BRADSHAW

SARA

HOLMES

STUART HOLMES SALON

JAMES

O’DWYER

MARBLES HAIR & BEAUTY

SIOBHAN

JONES

ROSE & WILD

SUNDAY 3 NOVEMBER 2019, DUBLIN


BOOKING NOW







CREATIVE HEAD’S BUSINESS NETWORKING


IDEAS

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INSPIRATION

COMING TO

IRELAND!

SUNDAY 3 NOVEMBER 2019, DUBLIN


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L’ORÉ A L

COLOUR

TROPHY

#LCT19

28


Once a year Ireland’s top colourists gather to showcase their talent and fashion-forward visions:

it can only be the L’Oréal Colour Trophy Ireland Grand Final. Taking place in Clayton Hotel on

Burlington Road, Dublin, the event was hosted by Ruth O’Neill, and kicked off with a champagne

reception, before guests were treated to a sumptuous dinner and hair shows from some of the top

creative minds in the industry. And, when it came to crowning this year’s Colour Trophy winners,

the judges truly had their work cut out – Adam Reed (Percy & Reed), Siobhan Jones (Rose & Wild),

Claire Chell (Francesco Group), Mark Woolley (Electric Hairdressing), Nathan Walker (Trevor Sorbie)

and Alan Edwards (Alan Edwards Salons) had the difficult task of selecting the top looks for 2019.

Turn the page to find out who topped the list…


29

L ’Oréal Colr Trhy

L’ORÉ A L

COLOUR

TROPHY

FIRST PLACE:

THE SPACE HAIR SOUL BEAUTY

MEET THE

winners

30

At L’Oréal Colour Trophy the standard is always

sky-high and its 53rd year in Ireland was no

different. The competition is a celebration of

professional hairdressing and the amazing things

that can be achieved in the industry, providing

a platform for established colourists, men’s

hairdressers and future stars just starting out.

The work created for the L’Oréal Colour Trophy

makes waves across the fashion and beauty

industries – expect to see these looks referenced

in the coming months as they set the pace in print

and on social media. And the L’Oréal Colour Trophy

winners will be off to Paris in the coming months to

shoot their look, cementing them in L’Oréal Colour

Trophy Ireland history.

SECOND PLACE:

THE SPACE ACADEMY

THIRD PLACE:

BROWN SUGAR RANELAGH

L ’Oréal Men’s Image Award

SECOND PLACE:

THE ACADEMY BARBER MAYNOOTH

FIRST PLACE:

THE ACADEMY BARBER CELBRIDGE

WINNER:

KARL DAWSON,

THE SPACE HAIR SOUL BEAUTY

L ’Oréal Colr Trhy S TAR Award

31

L’ORÉ A L

COLOUR

TROPHY

MORE THAN

a feeling

The awards are only part of the

L’Oréal Colour Trophy experience

– the rest arrived in the form of

two hair shows. This year, Emotive

Feelings from Brooks & Brooks and

Through the Kaleidoscope, with

Richard Phillipart of The Boutique

Atelier assisted by Brown Sugar,

Hession Hairdressing and Zeba,

were big and bold. The message

was clear: the possibilities of

hairdressing are limitless.

Emive Feelin

BY BROOKS & BROOKS

Iconic hairdressers Sally and Jamie

Brooks led a show that explored the

feelings provoked by the landscapes

around us. Wispy, light-as-air hair gave

way to rich textures and shimmering

wet looks. By looking at things on an

elemental level the result was both

simple and powerful, encouraging an

appreciation of the beauty of nature

and its influence on fashion.

32


Thrgh the Kaleidce

HAIR AND ART DIRECTION BY RICHARD PHILLIPART

OF THE BOUTIQUE ATELIER, ASSISTED BY BROWN

SUGAR, HESSION HAIRDRESSING AND ZEBA

Former L’Oréal ID Artists Jamie Brown and Graham Molloy

from Brown Sugar, Brendan Hunt and Mark Byrne from

Zeba, Sharon Delee and Anna O’Hanlon from Hession

Hairdressing and Sarah Linley of The Boutique Atelier,

were guided by the owner of The Boutique Atelier, Richard

Phillipart, to create a cacophony of colour and texture. This

riot of imagination was presented by models who stomped

down the runway to deafening music, demanding attention

from head to toe. Everything was supersized, from the

blood-red mohawk spikes to the afros cut into geometric

shapes – this presentation made it large.


33

34


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provides a synergy between unique sensory experiences and

outstanding results. This exclusive range of in-salon treatments

can be used to calm and treat issues such as a sensitive scalp,

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35

Are you

ready for

your best

summer

ever?

AS THE TEMPERATURE RISES SO DOES YOUR SALON’S BUSINESS

POTENTIAL – IT’S TIME TO EMBRACE THIS SEASON’S TRENDS AND

GET YOUR CLIENTS’ HAIR LOOKING BEACH-READY

CAN YOU FEEL IT? Days are longer, the lashing rain is subsiding

and your clients are booking in for a new season revamp. Yup,

summer’s arrived! But do you put as much planning and effort

into the summer season as you do for the Christmas push?

Because when you think about all the extra care and attention

hair needs in the heat, the opportunities for those salons that are

savvy are huge…

When summer arrives, many clients want to refresh their colour

and add some brightness, so this is a great opportunity to brush

up your skills and inject some sunshine into their hair. “At Peter

Mark, we have been at the forefront of Irish style for 58 years

thanks to our renowned education and training – our highly trained

teams are constantly updated with the latest colour techniques,”

explains John Harvey of the Peter Mark Creative Team. “When

it comes to creating that perfect summer look we believe it’s all

about giving our teams the tools to confidently embrace their

creativity through learning.”

Make sure that you and your client know that their existing

colour can be adapted for a fresh summer style, and also that it

can be manipulated into a more autumnal look later in the year,

as Katherine Sweeney at PREEN explains. “Sun-kissed hair is

different for every client depending on different factors such as

their natural base and also the type of colour service they usually

have at the salon. For some clients it means a bright clean blonde

with lots of extra foil around the face if they are usually a highlight

client, or adding in some lighter creamy tones to an existing

balayage client. Summer can be a great time to introduce a client

to balayage that doesn’t usually have any colour in the hair. It can

be kept quite subtle and is also easy to tone down in the autumn.”

Bellissimo in Limerick specialises in contouring techniques

which are especially popular during the summer months and

personalised to suit each client. “All of our colour services are

bespoke,” says Louise Jordan, creative director and head of

education for the salon. “We tailor it to the guest in question upon

consultation and we also consider maintenance as it is a huge part

of this equation. Clients are looking for that Instagram look – very

clean blondes with contouring and also the possibility to tone

creatively without long-lasting commitment.”

“Hair contouring is similar to make-up contouring,” she explains.

“The objective is to accentuate certain areas of the hair to work

with the guest’s facial shape, brighten up the eye area and also to

complement their lifestyle. It usually involves sections of thread-like

highlights and thicker textured weaves. It doesn’t have to be upclose

to the root area as the key is to highlight certain areas. So,

on some guests you may only lighten or darken midway down

the hair and this is going to give a bespoke focus on the eyes.

This can also be used on underneath sections near the neck area

where hair usually appears finer in texture, to give the illusion of

fuller hair. The final result is a personalised colouring method that

will flatter the guest’s features and add movement.”

36

L’Oréal Professionnel

37

summer

At SitStil in Dublin, salon owner

Mark Doherty believes that

the key to beautiful summer

blondes is simplicity. “I keep my

technique simple for all colour. At

the moment I have ‘The B formula’

– balayage, babylites and backcomb.

These three techniques are key to any

seamless modern colour result that we want to achieve.”

And it’s important not to forget the possibilities opened up by

the use of toners. “Every blonde client gets a toner to suit their

particular needs. In some cases the customer would not know

what a toner entails, so we discuss if the client is going for a

beachy blonde look or a clean, icy finish.”

Blonde transformations can be notoriously difficult to create

and maintain, so ensure that you fully communicate with

your client about what to expect at every step of the way.

“Blonde clients want to be listened to,” says Cathy Bishop,

senior stylist at Gillian Edgeworth Hair Studio in Dublin.

“Unfortunately, social media showcases blonde images

that are just not achievable for every client. It is our

job, as trained professionals, to guide the client

through their individual blonde journey from the insalon

experience to their aftercare.”

With lighter hair, clients can embrace the trend

for unicorn hair at festivals and summer parties with

ease, safe in the knowledge that their colour can

go back to normal for the working week. “Although

the trend for the past few years has been balayage

due to the longevity of the colour, we are seeing

more all-over blonde tints being done in conjunction

with all the pastel and silver hair colours that are big

trend at the moment,” says Cathy. John Harvey at

Peter Mark agrees: “We are really seeing our clients

embracing a playfulness in their tonal choices.

Previously pinks and coral shades were popular

among Gen Z, but thanks to sophisticated pastel

tones, high-fashion yet low-commitment and playful

colouring are being embraced by an array of clients

who are looking to have some fun.”

Plus, with recent advances in technology, lightened

hair doesn’t have to mean weak, frazzled hair any

more. “The ‘plex’ innovation was a game-changer for

clients, colourists and salons in general, the likes of

which we have never seen before,” says Mark Doherty.

“It allowed us as hairdressers to achieve results which

kept the integrity of the hair and added shine. Plus,

JOICO’s Blonde Life and Defy Damage ranges are helping

clients understand the importance of homecare and, as

a result, greater sales for stylists.”

38

ALFAPARF Milano

and has super properties to prepare

clients for the sunny season,” says

Sarah Mason, owner of Sarah Mason

Professional. “When it comes to

suncare, it’s actually something I like to

offer all year round for ladies who love

to do outdoor activities. I am obsessed

with retail and the way it is stocked

on our shelves. Our guests love little

goodies – from travel sizes to turban

wrap towels and beautiful wooden

paddle brushes.”

“Retail makes a massive difference

to my business,” Sarah continues.

“Not only do I feel I am adding to the

professional service that we offer, I

believe it brings added trust and care

that holds the bond between you

and your client. Having everyone on

your team fully educated is the key

to success when it comes to selling

haircare all year round.”

Redken

And what about styling? With all the weddings, proms and

days at the races happening over summer, offering your

clients a menu of styles can make their decisions easier – and

you can combine it with make-up too. “Our PREEN ME menu

is particularly popular for summer wedding guests,” explains

Katherine McSweeney. “The package includes make-up and

either a blow-dry or up-do from our menu, which consists of

five popular looks. We find this simplifies things, but for clients

who want a more intricate up-style that isn’t shown on our

menu they can upgrade to a PREEN ME bespoke package.”

Clients are also willing to invest in some products for the

season, with UV protective products and brightening formulas

being particularly popular – especially for those who have

invested in their colour. “I love holiday haircare as it’s light, fresh

39

Travel

agents

ALFAPARF Milano

WHETHER YOUR CLIENTS ARE FLYING FIRST

CLASS TO TURKS AND CAICOS, JOINING

A BRIDAL PARTY OR GOING GLAMPING,

WE HAVE A ROUND-UP OF THE SUMMER

ESSENTIALS THAT YOU CAN RETAIL TO KEEP

THEIR LOCKS LOOKING LUXE.

DESTINATION: PERFECTION

With the milk_shake Sun &

More collection, you’ll fi nd

the hair and body All Over

Shampoo that’s perfect for

post-pool/sea cleansing,

intensive conditioner

Beauty Mask to soothe and

Incredible Milk Sun, a spray

mask with 12 benefi ts.

RRP FROM €16.29

milkshakehaircare.co.uk

The relaunched BC Sun Protect range with

UV fi lter protects the hair from sun damage,

prevents discolouration and cleanses away sea salt.

Perfect for globetrotters…

RRP €21.70

schwarzkopfpro.com

Sun can have a disastrous

effect on hair colour unless

shielded, so refresh with

Revlon Professional Nutri

Colour Crème, in travel

friendly 100ml sizes!

RRP €11.95

revlonprofessional.com

The Serie Expert Solar

Sublime range from L’Oréal

Professionnel has had a fancy

new makeover and is now

packed with soothing aloe

vera. The line-up includes a

shampoo, masque and UV

protection spray.

RRP FROM €15

lorealprofessionnel.co.uk

Revive Volumising Dry

Shampoo by Organic

Colour Systems will

instantly freshen and

lift, pair it with the

70ml bottles of Power

Build Shampoo and

Conditioner for an ideal

capsule collection.

RRP FROM €4.99

organiccoloursystems.com

40

Thanks to a

makeover of the Kérastase

Soleil range, clients can choose

from Bain Après Soleil: Hydrating

After Sun Care Shampoo and

Masque Après Soleil After Sun

Recovery Mask, Huile Sirene:

Bi-Phase Oil Mist and UV Sublime:

Leave In Moisturizing Cream.

RRP €22.60

kerastase.co.uk

Encourage clients to get their mini kit together with the ASP

Affi nage Salon Professional Kitoko Holiday Hair set. It contains

ASP Kitoko Oil Treatment Cleanser, frequent-use nourishing Balm

and Sun-Defence UV Protect Spray, all with colour-safe formulas.

RRP €10

asphair.com

Joining Goldwell’s

Curly Twist range this

season is Salty Oil Surf

Spray, perfect for big

bouncy curls or soft

and natural waves. It

adds beautiful texture

and body, but also

defi nes and protects

from frizz.

RRP €17

goldwell.com

Suitable for all hair types and

the ideal aftercare kit to fi t into

your client’s hand luggage

when going away, this Great

Lengths kit includes a Daily

Moisture Shampoo, 60 Second

Conditioner and an Instant Care

Protector Spray – all in nifty

50ml bottles!

RRP €17.50

greatlengthshair.co.uk

Get clients to weather-proof their hair with Redken’s

updated Frizz Dismiss. The Anti-Static Oil Mist works

brilliantly to tame fl yaways while the Instant Defl ate Oil-in-

Serum helps to smooth puffi ness and unwanted volume.

RRP €18.85

redken.co.uk

It’s mini-madness

ahoy with JOICO – its

new Defy Damage range is

now available in travel sizes, and

its Blonde Life is perfect for guests

in need of some help to keep the

brass at bay when spending time in

the sun.

RRP FROM €5.50

joicoeurope.com

The Jet Set travel collection from ALFAPARF Milano is available

with three different ranges in mini sizes; pick from the Moisture,

Diamond and Reconstruction ranges.

RRP €19.95

xpertpro.ie

41

Beat the

black

market

IT’S ON THE RISE AND IT’S HARMING HIGH STREET BUSINESS – SO HOW CAN YOU

PROTECT YOUR SALON FROM THE THREAT OF UNDERGROUND TRADING?


WHEN YOU THINK OF the black market, the images

that spring to mind are dodgy dealings outside a pub –

fake handbags, pirated DVDs and so on. But a report by

accounting firm Grant Thornton estimates that the black

market costs the Irish economy close to €2.5 billion a year,

with €800 million of this a direct loss to the Exchequer. And

black market hairdressing is a part of this issue, with an

increasing number of hairdressers turning their back on the

salons they trained in for home visits and cash-in-hand.

These black market hairdressers are able to undercut their

legitimate counterparts due to having low or no overheads,

using lower quality products and avoiding or even evading

tax. This trend is encouraged by the rise of social media,

where black market hairdressers can post their work and

gain clients by using Instagram as a shop front.

However, it’s vital to distinguish between rogue traders

and legitimate freelancers. “There is a difference between

freelancers who are tax registered and have insurance, who

set up mini salons or who travel to homes where perhaps

people are unable to attend salons, compared with people

doing hair at home with no insurance and inferior products,”

says Lisa Eccles, owner of Zinc Hair and Beauty in Dublin.

The impact of the black market on the legitimate hair

industry is huge, with some salons struggling due to staff

leaving to go it alone, even after they have invested heavily

in them. “Many salons are finding that they are training staff

and then losing them,” says Bridget Haren, owner of Bridget

Haren Hair and Beauty in Ennis. “In addition, there’s an

issue with tax dodging, which means that black market

hairdressers can charge less for their services but can still

take home more money than someone working in a salon.

This is a major hurdle for the industry as many freelancers

claim minimum revenue to evade taxes. This is taking

clients away from salons and reducing the jobs available.”

Hairdressers who leave salons to work in the black market

also find themselves left behind when it comes to training.

Without a salon to organise or encourage attendance on

courses, they lack the knowledge of the latest processes.

“A lot of these stylists do not continue to upskill, which is a

focus for our team and gives clients constant access to new

techniques and trends,” says Bridget. “We provide in-salon

monthly training for our team from an industry educator

and this has enabled us to build a loyal client base.”

Lisa also outlines the issue surrounding salon owners

paying their staff cash in hand, which she considers to be

another form of black market trading. “This is damaging not

only for other salons who can find it difficult to compete, but

it’s also damaging for the staff who don’t realise that there is

no employer PRSI being paid on their behalf. So if they get

sick or go on maternity leave they may not be entitled to any

benefits. Equally, when they come to apply for a mortgage or

loan they will have issues as their payslip probably doesn’t

reflect what they are actually being paid.”

And the risks aren’t just economic: with untrained staff,

lax regulations and locations that are unfit for hairdressing,

sub-par services can lead to allergic reactions. “There is an

issue around insurance and health and safety when it comes

to the black market,” says Bridget Haren. “When a stylist

comes to a client’s residence rather than working in the

salon, they will not have the facilities to safely apply colour

and may not follow protocols for skin testing.”

So, how can you keep hold of your clients and stop them

turning to the black market which may be cheaper? “If a

client can’t afford a full-price salon experience there are

always other options,” says Lisa. “At Zinc we provide 50 per

cent off on training days and our salon does a 10 per cent

discount every Monday, so we hope this will keep clients

coming back.” She believes that as long as you can offer

something clients can’t get anywhere else, then you’ll hold

on to their custom. “Cients who enjoy the salon experience

are pretty unlikely to take up getting their hair done at

home. The service you can offer in a salon environment is a

totally different experience for them, with an entire range of

colours and service options to work with.”

Hugh Campbell, founder of Hugh Campbell Hair Group,

agrees that if clients feel like they’re getting a good deal in

the salon then they’ll stay loyal to you and won’t mind the

price difference. Clients also value convenience, so if you

can fit them in at a time that suits them, then they’ll be less

likely to turn to services at their home. “We understand

that life can get in the way and many clients find it difficult

to fit in appointments around their work and personal

commitments,” says Hugh. “We are flexible and ensure we

do our best to accommodate the needs of our clients. For us

this is just a commercial reality and must be addressed by

our service quality, the comfort of our salons and, above all,

the artistic ability of our hairdressers. Creating loyalty is a

huge part of growing a clientele and we are fortunate to have

dedicated clients committed to our brands and team.”

And this importance of loyalty also extends to your staff.

Although some quick cash might seem enticing for some,

good stylists will embrace the opportunity to be part of a

team and be supported in their goals. Ensure that you’re

offering them the incentive to stay part of your business, and

they’ll be happy to do so. “We want our team to achieve their

goals and help in whatever way we can to ensure success

is within their sights and achieved,” adds James O’Dwyer,

head of education at Hugh Campbell Hair Group.

And salons remain exciting places to work. “The training

and opportunities and also the salon spirit and support are

so important, especially for staff who have had children.

They love getting back into the salon and seeing their

colleagues and the support they all give each other,” says

Lisa. “In our salon it’s not just about professional growth

but personal growth, too. I’ve provided cognitive

behavioural therapy classes and opportunities such a

working at London Fashion Week – you just don’t get that

working in the black market.”


43

44


STEELY GAZE

AT THE IHF HAIR HUB IN DUBLIN, PAUL STAFFORD PRESENTED FOUR LOOKS INSPIRED BY HIS

ARCHIVE OF WORK. DIVE INTO THE VIBRANT WORLD OF THIS MODERN HAIR LEGEND

PHOTOGRAPHY BY LEE MITCHELL

CREATIVE HEAD IRELAND 45

46


CREATIVE HEAD IRELAND 47

HAIR Paul Stafford. COLOUR Aidan Bradley. STYLING Jamie Russell. MAKE-UP DJ. SUPPORT ALFAPARF Milano. TOOLS Denman

Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Claudia Merkle

Steven Bartlett

Simon Clarkson

PLUGGED IN

Irene Meikle and Trisha Buller

Julie Winchester

THE GOLDWELL AND KMS HUB Network headed to

Sicily and the stunning Verdura resort, where the Kao Salon

Division annual event saw 170 networking business club

members enjoy a variety of inspirational, eclectic speakers

and presentations. Julie Winchester, the new general

manager of Kao Salon Division Ireland, UK and South

Africa, introduced trichologist Trisha Buller and Goldwell’s

head of education, Irene Meikle, who discussed scalp care

and the new Kerasilk Revitalize treatments. Steven Bartlett,

co-founder of Social Change, spoke about disrupting

and updating your social media, while Simon Clarkson’s

workshop on creating high-performance, winning teams

drew on performance psychology principles. The NHF/

NBF’s Hilary Hall spoke about T-level qualifications; art

historian Claudia Merkle made a triumphant return to the

event, before explorer Ed Stafford’s tales of resilience got

everyone fired up. David Drew espoused the importance

of charging the right amount for services, ahead of the

industry panel – featuring Irene Meikle, Beverly C, Shane

Bennett, Martin Crean and Sam Burnett – brought the

weekend to a fruitful conclusion, with added wine tasting!

Mark Giannandrea

of Kao Salon Division

Industry panel

Hilary Hall

Ed Stafford

48


Barry Kieran

Jodie Quinn

Samantha Byrne

And the winners are…

IHF HAIRDRESSER OF THE YEAR AWARD

Samantha Byrne, Vanilla Hair Design, Carlow

IHF BARBER/MEN’S HAIRDRESSER OF THE YEAR

Barry Kieran, Signature Hair, Dundalk, Co. Louth

Take the

CROWN

IHF TRAINEE HAIRDRESSER AND JUNIOR TEAM

IRELAND MEMBER

Jodie Quinn, House of Colour, Dublin

For a full list of winners, head to irishhairfed.com

THE IRISH HAIRDRESSING Federation

Championships were back and bigger than

ever at Croke Park. Salon teams from all

over Ireland arrived ready to compete in 16

different categories, with the total number of

entries exceeding 250. Competitors took to

the floor to battle it out, show their prowess

and prove to the judges that they deserved

one of the trophies on offer. There was also

the opportunity to learn from industry experts

including David Murray, Joanne O’Neill and

John Keegan, who were showing off their skills

at the IHF Education Pod. After a catwalk

showcase of the competitors’ finished work,

2018’s IHF Hairdresser of the Year, Ciaran Dowd

of Occasions Hairdressing, presented his hair

show, Wasted, created under the direction of

Sarah Mason of Sarah Mason Professional.

The event came to a close with announcement

of the IHF Hairdresser of the Year…

Sarah Mason, Ciaran Dowd and

House of Colour’s David Campbell


49

#tbt to my L'Oréal ID Artist

audition. My beautiful model

@cathycostellox makes it easy

There I am, working #backstage!

Got to style the hair of the

beautiful @rozannapurcell with

make-up by @nadinereid

I LOVE

B A L A Y A G E

In the

frame

Jake Ryan, master stylist at PREEN

(@jake_ryan_hair) snaps away

Dreamy, creamy balayage

today in the salon, using

#lorealpro and #smartbond

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Throwback to my look when

I won #irishhairfed Leinster

Hairdresser of the Year in 2016

Photos by @stephenjamesoneill,

make-up by @pixiewooo and

hair by ME!

F lower details for a beautiful

bride #bridalhair

It was all about texture

and fullness for this shoot

I use #olaplex in lightening

services to keep hair beautiful

50


EXCLUSIVE TO

HENNESSY HAIR

& BEAUTY

Hennessy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE

Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork

www.hennessyhb.ie

021 4343436

Reps BRIAN 086 2500788 or KIERAN on 086 3837383

Creative HEAD Ireland July/August 2019

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