Alkaline Water Report 2019
Alkaline Water Report 2019
Alkaline Water Report 2019
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Zenith Global <strong>Report</strong> <strong>2019</strong><br />
Global <strong>Alkaline</strong> <strong>Water</strong><br />
A comprehensive analysis of the current trends and<br />
key themes driving growth in high-pH bottled water
Copyright<br />
All copyright in this document is reserved.<br />
Liability<br />
This document contains information and may contain conclusions and recommendations. Every effort has been<br />
made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith<br />
Global Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting<br />
from decisions based on the information.<br />
Important notice on distribution<br />
This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior<br />
written consent of Zenith Global Ltd. Should you desire to release a copy of this report to another party for<br />
information purposes, we request you and the requesting party to indemnify Zenith Global Ltd from any liability<br />
related to the report distribution. Such readers however will not be considered “users” of this report.<br />
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© Zenith Global Ltd <strong>2019</strong>
Contents<br />
Section<br />
Page<br />
1. Methodology & definitions<br />
2. Introduction & executive summary<br />
3. Premium water global overview<br />
4. <strong>Alkaline</strong> water global overview<br />
5. <strong>Alkaline</strong> water regional focus<br />
5.1 North America<br />
5.2 West Europe<br />
5.3 Asia Pacific<br />
6. Brand positioning<br />
7. Consumer profiles<br />
8. Emerging market opportunities<br />
9. Cultural & regulatory factors<br />
10. Brand profiles<br />
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1<br />
Methodology & definitions<br />
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1. Methodology & definitions<br />
Methodology<br />
Premium water and alkaline water<br />
Commentary<br />
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1. Methodology & definitions<br />
Definitions<br />
Premium water<br />
Commentary<br />
<strong>Alkaline</strong> water<br />
Commentary<br />
pH 7.0 pH 10.0<br />
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2<br />
Introduction & executive<br />
summary<br />
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2. Introduction & executive summary<br />
Introduction to alkaline water - health claims and credentials<br />
Commentary<br />
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2. Introduction & executive summary<br />
Executive summary<br />
Key findings<br />
Commentary<br />
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3<br />
Premium water global<br />
overview<br />
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3. Premium water global overview<br />
What makes a water premium<br />
Commentary<br />
Quality of water available in the market<br />
• Commentary<br />
<strong>Water</strong> provenance<br />
• Commentary<br />
Formats<br />
• Commentary<br />
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3. Premium water global overview<br />
Market volume 2013-2017 and forecast 2018-2023<br />
Commentary<br />
12,000<br />
Global premium water volume (million litres)<br />
10,000<br />
8,000<br />
6,000<br />
4,000<br />
2,000<br />
-<br />
2013 2014 2015 2016 2017 2018f <strong>2019</strong>f 2020f 2021f 2022f 2023f<br />
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3. Premium water global overview<br />
Market value 2013-2017 and forecast 2018-2023<br />
Commentary<br />
10,000<br />
Global premium water value (US$ millions)<br />
9,000<br />
8,000<br />
7,000<br />
6,000<br />
5,000<br />
4,000<br />
3,000<br />
2,000<br />
1,000<br />
-<br />
2013 2014 2015 2016 2017 2018f <strong>2019</strong>f 2020f 2021f 2022f 2023f<br />
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3. Premium water global overview<br />
Value per litre 2013-2017<br />
Commentary<br />
3.50<br />
Global premium water value per litre (US$)<br />
3.00<br />
2.50<br />
2.00<br />
1.50<br />
1.00<br />
0.50<br />
-<br />
2013 2014 2015 2016 2017<br />
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3. Premium water global overview<br />
Trends and developments<br />
Commentary .<br />
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4<br />
<strong>Alkaline</strong> water global<br />
overview<br />
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4. <strong>Alkaline</strong> water global overview<br />
Introduction<br />
Commentary<br />
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4. <strong>Alkaline</strong> water global overview<br />
Market volume 2013-2018 and forecast <strong>2019</strong>-2023<br />
Commentary<br />
500<br />
Global alkaline water volume (million litres)<br />
450<br />
400<br />
350<br />
300<br />
250<br />
200<br />
150<br />
100<br />
50<br />
-<br />
2013 2014 2015 2016 2017 2018 <strong>2019</strong>f 2020f 2021f 2022f 2023f<br />
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4. <strong>Alkaline</strong> water global overview<br />
Market value 2013-2018 and forecast <strong>2019</strong>-2023<br />
Commentary<br />
400<br />
Global alkaline water value (US$ millions)<br />
350<br />
300<br />
250<br />
200<br />
150<br />
100<br />
50<br />
-<br />
2013 2014 2015 2016 2017 2018 <strong>2019</strong>f 2020f 2021f 2022f 2023f<br />
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4. <strong>Alkaline</strong> water global overview<br />
Value per litre 2013-2018<br />
Commentary<br />
2.50<br />
Global alkaline water value per litre (US$)<br />
2.00<br />
1.50<br />
1.00<br />
0.50<br />
-<br />
2013 2014 2015 2016 2017 2018<br />
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5<br />
<strong>Alkaline</strong> water regional<br />
focus<br />
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5.1<br />
<strong>Alkaline</strong> water regional<br />
focus: (REGION)<br />
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5.1 <strong>Alkaline</strong> water regional focus: (REGION)<br />
X brands present in the market<br />
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5.1 <strong>Alkaline</strong> water regional focus: (REGION)<br />
Introduction<br />
Commentary<br />
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5.1 <strong>Alkaline</strong> water regional focus: (REGION)<br />
Top 5 brands market share % 2018<br />
Commentary<br />
2018 <strong>Water</strong> volume %<br />
10.0<br />
20.0<br />
10.0<br />
20.0<br />
20.0<br />
20.0<br />
Brand A Brand B Brand C<br />
Brand D Brand E Others<br />
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5.1 <strong>Alkaline</strong> water regional focus: (REGION)<br />
Market volume 2013-2018 and forecast <strong>2019</strong>-2023<br />
Commentary<br />
300<br />
(REGION) alkaline water volume (million litres)<br />
250<br />
200<br />
150<br />
100<br />
50<br />
-<br />
2013 2014 2015 2016 2017 2018 <strong>2019</strong>f 2020f 2021f 2022f 2023f<br />
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5.1 <strong>Alkaline</strong> water regional focus: (REGION)<br />
Market value 2013-2018 and forecast <strong>2019</strong>-2023<br />
Commentary<br />
2018 VPL<br />
US $X<br />
800<br />
(REGION) alkaline water value (US$ millions)<br />
700<br />
600<br />
500<br />
400<br />
300<br />
200<br />
100<br />
-<br />
2013 2014 2015 2016 2017 2018 <strong>2019</strong>f 2020f 2021f 2022f 2023f<br />
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5.1 <strong>Alkaline</strong> water regional focus: (REGION)<br />
Per capita consumption 2013-2018 and forecast <strong>2019</strong>-2023<br />
Commentary<br />
1.40<br />
(REGION) alkaline water PCC (litres)<br />
1.20<br />
1.00<br />
0.80<br />
0.60<br />
0.40<br />
0.20<br />
0.00<br />
2013 2014 2015 2016 2017 2018 <strong>2019</strong>f 2020f 2021f 2022f 2023f<br />
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5.1 <strong>Alkaline</strong> water regional focus: (REGION)<br />
Trends and developments<br />
Commentary<br />
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6<br />
Brand positioning<br />
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6. Brand positioning<br />
Artificially enhanced vs naturally high pH<br />
Commentary<br />
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6. Brand positioning<br />
Artificially enhanced vs naturally high pH<br />
Artificially enhanced / ionised<br />
Naturally high pH<br />
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7<br />
Consumer profiles<br />
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7. Consumer profiles<br />
Consumption occasions and consumer segments<br />
Commentary<br />
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7. Consumer profiles<br />
Consumption occasions and consumer segments<br />
Commentary<br />
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8<br />
Emerging market<br />
opportunities<br />
36<br />
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8. Emerging market opportunities<br />
Emerging brands<br />
Commentary<br />
37<br />
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9<br />
Cultural & regulatory<br />
factors<br />
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9. Cultural & regulatory factors<br />
High growth markets<br />
Commentary<br />
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10<br />
Brand profiles<br />
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10. Brand profiles: (REGION)<br />
Brand name<br />
Company name, Country<br />
website<br />
Product information:<br />
pH level:<br />
Natural or enhanced:<br />
Launch date:<br />
Positioning & channels:<br />
Pack size & type:<br />
Price:<br />
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