2019Q2_newsletter

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QUARTER 2 - 2019 Brand Chloe Lowth Airplane Mode Ed Katz Happy Summer! We have been busy over here in Brand integrating closely with Marketing and contributing to the development of campaigns earlier in the lifecycle than we ever have! We’ve successfully been able to commit to 9 items this year so far with different performance-based marketing strategies whether they be full or limited, and more coming down the line! Before I begin my <strong>newsletter</strong> topic for this issue, I wanted to share some interesting data that’s been gathered over the last several years of clinical research: Five Fun Facts for Cell Phone Users • 84% of cell phone users say they couldn’t go a single day without their device. • 66% of cell phone owners suffer from Nomophobia - ***This is real*** º Nomophobia – the fear of being without a cell phone or unable to use it for some reason, such as no signal or running out of minutes or battery power. • Mobile device owners check their devices every 6.5 minutes or 150 times during waking hours. • 88% of U.S. consumers use mobile devices as a second screen even while watching TV. • 60% of people globally have slept holding their phones And now over to this issue’s <strong>newsletter</strong> topic… Coming Soon! Coming Soon! We’ve also been working on line extensions of all sorts to keep developing our products. One of the projects being our PETS KNOW BEST Pet Brand, “Furry Friend Tested, Owner Approved”! Through running changes and new development, we have started to incorporate the brand into packaging. Another part of line extension development is product licensing! We’ve done some of it in the past like the Hello Kitty / Star Wars / Frozen Snuggie® Blankets and the Dora The Explorer Touch N Brush and are now looking to dive back in and see if there is opportunity for some of our products that are truly becoming brands. In June I attended the Licensing Expo in Las Vegas! It was a great learning experience and opened initial conversations with many contacts from different brands and licensing agencies. Paincakes® was a fan favorite that a variety of types of properties were interested in! For Example; The Emoji Company, American Red Cross, PBS Children’s Television all showed interest in Paincakes®! Sharing some pictures below AIRPLANE MODE I love flying, with my sweet spot being Coast to Coast flights. I know it sounds crazy, but it’s truly the most productive time I ever have, especially when I go into “Airplane Mode”. For me, airplane mode means several different things. Most times I use the time to work uninterrupted on a strategic document a special project that requires attention, or to finally catch up on e-mail. Other times, I take out a book or magazine (Yes, both of these still exist) and just unplug. True unplugging helps me recharge, get inspired from articles I read and look for ways to apply this information in either my personal or professional life. On my most recent flight, the book I was reading - Keep Going: 10 Ways to Stay Creative in Good Times and Bad - there was a section on unplugging and the benefits of it. It was extremely empowering and validating to read and like I normally do, I dog ear pages to follow up on future repeat reading. I have started to use an “airplane mode” philosophy when starting my day to limit early distractions, an while my daughter is home for the summer we have turned phones into airplane mode when we are dining together as a family. Miraculously, all of the Snapchat messages are still there, the people that e-mailed, called or texted us left messages and the news that happened while we were offline, was still current enough to be reported. Airplane mode…It’s way easier than it sounds! Some quotes about unplugging… “The more ways we have to connect, the more many of us seem desperate to unplug.” – Pico Iyer, Essayist and Travel Writer “We get sucked into the internet and streaming information, and it’s time to just unplug and look within.” - Jonathan Cain, Musician “We’re plugged in 24 hours a day now. We’re part of one big machine, whether we are conscious of that or not. And if we can’t unplug from that machine, eventually we’re going to become mindless.” – Alan Lightman, Physicist 1
QUARTER 2 - 2019 Guest Writers The Honor Foundation Chris Bean Caitlin Smith - Director of First Impressions Hey Everyone! I’m Caitlin & I’m the Director of First Impressions here at Allstar (aka Receptionist). Excited to get the opportunity to tell you a little bit about myself! I started at Allstar in February & it has been awesome. Everyone has been so warm & welcoming, it was easy to get in the swing of things here. I will say though, controlling the weather for Tom B. has been a little stressful. Didn’t see that in the fine print of this position but I think I’ve done ok so far. Besides assisting mother nature, I’ve also been assisting a few other departments around the office which has been really interesting & has kept me busy! Prior to Allstar, I graduated from Iona College with a degree in Marketing, worked in retail for a few years & most recently worked at a shared office space company maintaining the offices for all different types of clients…mostly attorneys. Allstar is a refreshing change! I grew up in Westchester & currently I live in Mahopac with my husband, 15-month-old daughter, Ava & our cat, Stella. Every day is busy (the days really do fly by!) but I wouldn’t have it any other way! When I’m not busy ,with the chaos that is my house, I like to read (mostly autobiographies or true crime stories), do arts & crafts (with Ava & on my own :P) & listen to 80’s/90’s music. I’ve been lucky enough to have seen Poison, Def Leppard, Mötley Crüe, Bon Jovi, ACDC, Metallica, Lynyrd Skynyrd &, my all-time favorite, Aerosmith in concert so far. I also grew up in a very big baseball family so naturally I am Yankee fan, know how to score a baseball game (Thanks Dad!) & was at David Well’s perfect game, which was pretty cool I must say. If we haven’t met yet, please swing by the front & say hello! Keeping the world safe from terror is no small feat, and thousands of women and men in our Special Operations Forces (SOF) put themselves in harm’s way to do so. Unless you’ve been there, it is nearly impossible to comprehend the gravity of their duty, especially when many pay the ultimate sacrifice in defense of our freedom. When members of the SOF decide to transition from the intensity of their service to civilian life, it can be challenging, mainly because most cannot comprehend how their skill sets translate to roles outside of the military. Allstar recently partnered with The Honor Foundation (https://www.honor.org), an organization who’s focus is transition readiness for the SOF community, and hosted a networking event for 30 program Fellows in NYC. We brought over 25 business leaders to the event, proving the Fellows a platform for networking and continued professional development. The evening could not have gone better! The THF CEO shared the event was the finest he’s attended, and appreciated our efforts. Special thanks to Chloe, Jackie, Fran and Terri for making the event an absolute success!! Cinco de Mayo Office Happy Hour 2
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