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Copyright © <strong>2019</strong> Mum’s<br />
MUM’S FAIR SCANDINAVIAN DESIGN COLLECTION 1 / <strong>2019</strong><br />
NEW FOR <strong>2019</strong><br />
designs from<br />
teresa moorhouse<br />
& giada ganassin<br />
MUM’S IN HELSINKI<br />
brand new Mum’s<br />
showroom opens in<br />
helsinki in may!<br />
GOOD WITH GOODS
MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / BLANKE<br />
THE JOURNEY OF WOOL AND<br />
THE RUG BORN FROM IT<br />
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By Hanna Suominen & Outi Puro<br />
Photos Markus Vikainen, Stone Films<br />
In spring <strong>2019</strong> Outi,<br />
mum of Mum’s travelled<br />
to meet the artisans in<br />
Northern India. She was<br />
accompanied by a filming<br />
crew, who is making a<br />
document of MUM’s<br />
sustainable way of making<br />
things.<br />
Far in the countryside<br />
a bumpy road leads to a<br />
village where MUM’s<br />
artisans live and work<br />
from home. Main idea<br />
for Mum’s is to employ<br />
artisans close to their<br />
home. Textiles are woven<br />
by both women and men,<br />
with time consuming, age<br />
old, traditional handicraft<br />
techniques. While adults<br />
weave Mum’s textiles kids<br />
may be kids: play, and go to<br />
school.<br />
Wool for our rugs does<br />
not travel on trucks but on<br />
bicycles. Material, weather<br />
it is wool or recycled cotton<br />
is always local and sourced<br />
from local shepherds. We<br />
could name our sheep if<br />
we wanted to, but instead<br />
every artisan signatures our<br />
rugs made of local wool.<br />
Sheep are sheared by<br />
hand. It is time consuming,<br />
not firstly “efficient-kind-ofbusiness”,<br />
but slow, takes<br />
time and is costly. But we<br />
want to stick with the values<br />
rather than a lot of profit.<br />
Mum’s is kind for animals<br />
too. Absolutely no mulesing<br />
technique is allowed. It is<br />
painful and harmful for the<br />
animal. Efficient though,<br />
but we work in different,<br />
softer and kinder way.<br />
The families living in<br />
the village gather into the<br />
separate building to weave<br />
the rugs. Home waits only<br />
a few meters from their<br />
workshop. This allows the<br />
families to be together, save<br />
in travel costs to work,<br />
and also take care of their<br />
families while working –<br />
this gives a touch of love<br />
into Mum’s textiles, we<br />
think.<br />
The hand craft skills<br />
used to weave the rugs<br />
are inherited from the<br />
ancestors and some of the<br />
looms are up to 300 years<br />
old. After a rug is woven<br />
it is then washed carefully.<br />
Textiles gather fine fine<br />
dust while weaving and<br />
during the transportation<br />
with bicycles. The men<br />
in the village pour water<br />
on the rug and wash it.<br />
Textiles need a sunny day<br />
to dry, as sunlight is so<br />
strong it completely dries<br />
heavy textiles in one day.<br />
Sometimes, if there is no<br />
sun our freight leaves later<br />
than expected, as we cannot<br />
pack moist wool. It would<br />
be damaged on the way to<br />
Finland, home of Mum’s.<br />
In that case we just need<br />
to wait for a sunny day to<br />
come.<br />
Mum’s works in a<br />
fair and visible way. And<br />
just as a mention, we are<br />
printed in a college book<br />
as an example of ethical<br />
design since 2006. We still<br />
have the same values as in<br />
the beginning. That’s our<br />
secret, that’s our heart.<br />
MUM’S FAMILY<br />
In India we drive for<br />
two hours from Varanasi.<br />
We have Atif with us. Atif<br />
is Outi’s main collaborator<br />
in India, the person who<br />
handles all communication,<br />
sampling, quality control,<br />
payments, hands out<br />
the work, visits artisans<br />
every week, takes care of<br />
everything. Atif is Mum’s<br />
treasure. We are on our<br />
way to a small village<br />
where our artisans live.<br />
It is a community, where<br />
SEE A VIDEO ON<br />
OUTI'S TRIP ON<br />
OUR BLOG:<br />
2<br />
In India's rural villages, it is usually the<br />
men who weave rugs when women take<br />
care of children. Women help by doing<br />
finishing steps of the rug making process<br />
for example. This is possible, when work<br />
is close to home and families can share<br />
work and childcare responsibilities.
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people take care of each<br />
other. We pass a very large<br />
blue building. It is Ikea’s rug<br />
factory. Atif tells us that<br />
their working hours and<br />
conditions are decent and<br />
someone is there to check<br />
the working conditions<br />
every month. We keep<br />
driving.<br />
In the village kids run<br />
to us. Most women take<br />
care of kids, as there is no<br />
nurseries in the area. That<br />
is why most of the textiles<br />
are woven by men, though<br />
women do take part in the<br />
work and usually do the<br />
finalizing steps. Families<br />
work around eight hours<br />
a day and they get at least<br />
12, sometimes 15 times the<br />
minimum wage in the area.<br />
Mum’s artisans also gain<br />
pension and weekends are<br />
free. Indians also have many<br />
sacred holidays during the<br />
year, most well known is<br />
Ramadan.<br />
A little baby is<br />
introduced to us. She is<br />
just two months old. Her<br />
family wanted Outi to hold<br />
the baby and later on the<br />
baby’s eyes were painted<br />
with black makeup. Hindus<br />
believe it protects the baby<br />
from all evil.<br />
MUM’s Koko Iäksi<br />
rug is hung on a red brick<br />
wall. That is where the<br />
family with the baby lives.<br />
They say it has hung there<br />
for years, as they like it.<br />
“I draw all your maps. I<br />
drew that too” says a man<br />
with beard, translated from<br />
hindu by Atif. Then man’s<br />
name is Bamboola. He<br />
really draws each and every<br />
of our designs on a weaving<br />
map, by hand. And he is<br />
proud of what he does.<br />
We are grateful.<br />
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MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / BLAN<br />
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KETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS<br />
materials<br />
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Eco Bamboo Silk<br />
100% eco & natural, non allergenic,<br />
silky smooth and shimmering.<br />
Mum’s Original Wool<br />
Mum’s sustainable wool, no mulesing,<br />
all natural, flat weave.<br />
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Thick Luxury Wool<br />
Very thick and soft, tightly woven, wonderful high pile.<br />
Wet Dog Rug<br />
Lighter in weight, good quality wool,<br />
high pile in a more shaggy texture.<br />
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Recycled Cotton<br />
Fine recycled material. Stiff and durable.<br />
Glass Beads<br />
Supporting women communities who<br />
do traditional beadwork.<br />
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MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / BL<br />
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ANKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS<br />
design by teresa moorhouse<br />
Sizes: S 90 x 120 cm<br />
M 140 x 200 cm<br />
L 170 x 240 cm<br />
XL 200 x 300 cm<br />
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1. LIGHT BEAR<br />
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2. BROWN BEAR<br />
3. DARK BROWN BEAR<br />
4. SILK BEAR<br />
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5. GREY BEAR BASKET - cotton, size 35 cm x 45 cm<br />
1.<br />
6. LIGHT BEAR BASKET - cotton, size 35 cm x 45 cm<br />
Finland’s forests are home to an estimated 2000 bears. Though<br />
they may roam anywhere in mainland Finland, bears usually try<br />
hard to avoid people. But these bears dot not. They love to stay at<br />
home, be yours forever, soft and kind.<br />
Bears live in forests adn Teresa has created those both for<br />
MUM's. Forest can be customized in any size and rug is weaved<br />
in two dimensions so that trees raise the background. Beautiful<br />
design meets beautiful handwork.<br />
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MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / BL<br />
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ANKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS<br />
design by teresa moorhouse<br />
Sizes: M 140 x 200 cm<br />
L 170 x 240 cm<br />
XL 200 x 300 cm<br />
custom size<br />
1. FOREST - natural<br />
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2. FOREST - light grey<br />
3. FOREST - deep forest green<br />
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The feel of forest<br />
in your home,<br />
under your toes!<br />
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2.<br />
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ANKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS<br />
thinkers by giada ganassin<br />
Material: Eco Bamboo silk<br />
Sizes: S 90 x 200 cm<br />
M 140 x 200 cm<br />
L 170 x 240 cm<br />
XL 200 x 300 cm<br />
Giada Ganassin is an illustrator and designer<br />
from Paris. A collection of ERIKONA girls wander<br />
around the rugs, in different sizes, and always 100%<br />
eco, silky appeal. Meet the “Thinkers”.<br />
1. THINKER 1<br />
2. THINKER 2<br />
3. THINKER 3<br />
4. THINKER 4<br />
5. THINKER 5<br />
6. THINKER 6<br />
7. THINKER 7<br />
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design by vesa arosuo<br />
Material: Mum’s original wool<br />
1. NAMELESS - Black on natural<br />
Sizes: M 140 x 200 cm<br />
L 170 x 240 cm<br />
XL 200 x 300 cm<br />
Vesa Arosuo is an award winning architect living in<br />
Turku, Finland. Elegant rugs are inspired by his paintings.<br />
Soft colour tones meet simple, exciting compositions,<br />
creating a peaceful Nordic style interior.<br />
2. NAMELESS 100 - Grey and deep red<br />
Size: S 90 x 200 cm<br />
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3. NAMELESS 1 - cushion cover 45 cm x 45 cm or 60 cm x 60 cm<br />
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4. NAMELESS 2 - cushion cover 45 cm x 45 cm or 60 cm x 60 cm<br />
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5. NAMELESS 3 - cushion cover 45 cm x 45 cm or 60 cm x 60 cm<br />
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1. 2.<br />
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“The words are supposed to<br />
associate to youth culture with an<br />
attitude. The carpets are built on<br />
words with 70s typography, and<br />
should associate with disco, fun and a<br />
carefree attitude.<br />
Swag means to walk with stylish<br />
confidence. The origin of the word<br />
dates from the 60s when parties<br />
with LGBTQ themes were held. The<br />
abbreviation SWAG is supposed to<br />
stand for Secretly We Are Gay.<br />
Bruh is the thing you call your<br />
friends in a very casual way, but it is<br />
also an ironic meaning that something<br />
is evidently so. Obviously.<br />
Gurl is an expression you call your<br />
girlfriend, of any gender… Originally<br />
used among transvestites that were<br />
extravagant, and it was deliberately spelt<br />
as a version of “girl” as the transvestite<br />
manifests the variety of girls.”<br />
-STEFAN<br />
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ANKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS<br />
”soft walk” by stefan nilsson<br />
The new collection “Soft Walk” is designed by<br />
the founder of Designgalleriet, trend expert Stefan<br />
Nilsson.<br />
The inspiration for the name comes from urban<br />
expressions and daring to take place. But also about<br />
walking softly and chill out.<br />
Material: Wool<br />
Sizes: M 140 x 200 cm<br />
L 170 x 240 cm<br />
XL 200 x 300 cm<br />
1.<br />
1. SWAG - Green & yellow<br />
2. SWAG - Pink & blue<br />
3. GURL - Green & blue<br />
4. GURL - Rainbow<br />
5. BRUH - Pink & blue<br />
6. BRUH - Green & yellow<br />
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3. 4.<br />
5.<br />
6.<br />
See Stefan’s tote bags on page 44!<br />
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ANKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS<br />
tiger of finland by paavo halonen<br />
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1.<br />
1. TIGER - Available in any diameter<br />
2. TIGER RECTANGLE<br />
SIZES:<br />
S 90 cm x 200 cm<br />
M 140 cm x 200cm<br />
L 170 cm x 240 cm<br />
XL 200 cm x 300 cm<br />
3. PANTHER - ø 60 cm<br />
4. TIGER - Pillow case, 45 x 45 cm<br />
5. TIGER TOTE - see page 44!<br />
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˝Girl˝ BY JENNi TUOMiNEN FOr MUM´S, 2018.<br />
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ANKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS<br />
friends by jenni tuominen<br />
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Made from lovely thick organic wool.<br />
Size: 110 cm x 170 cm.<br />
1. BIG KOALA<br />
2. GIRL<br />
3. SEMI KOALA<br />
4. LARGE KOALA<br />
5. KOALA<br />
6. PONY<br />
7. HORSE<br />
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Finnish word<br />
for traditional<br />
wall hanging is RYIJY.<br />
Mum’s ryijy can be hanged<br />
either on wall or on floor<br />
as a rug.<br />
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See cushion covers by Jenni on page 42!<br />
6. 7.<br />
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ANKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS<br />
design by maija louekari<br />
Material: Rugs - wool / bag - cotton<br />
1. RAUHA / PEACE - Width 90 cm, length 200 cm<br />
or custom. Two colour mixes.<br />
2. RAKKAUS / LOVE - 160 cm x 200 cm<br />
3. RAKKAUS / LOVE - Tote bag, see page 44!<br />
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Maija designed two<br />
patterns for Mum’s:<br />
Rakkaus (Love) and<br />
Rauha (Peace) because love is about<br />
waves - ups and downs, and love<br />
and peace is needed in every home.<br />
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design by susanna vento<br />
2. 3. 4.<br />
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SUOMU SIZE 110 cm x 170 cm OR CUSTOM<br />
5. 6. 7.<br />
1. SUOMU - Dark grey<br />
2. SUOMU - Salmon<br />
3. SUOMU - Rose<br />
4. SUOMU - Clay & grey<br />
5. SUOMU - Deep forest green<br />
8.<br />
6. SUOMU - Soft green<br />
7. SUOMU - Light grey<br />
KALA SIZE 60 cm x 180 cm<br />
9.<br />
8. KALA - Deep forest green<br />
9. KALA - Soft green<br />
10. KALA - Dark grey<br />
- Also available in light grey, see the sample of Suomu<br />
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design by saana ja olli<br />
1. MONUMENTTI - Any size.<br />
Recycled cotton.<br />
2. UTOPIA - Any size.<br />
Recycled cotton.<br />
3. VUORILLE - Any size.<br />
4. KOKO IÄKSI - Small 90 cm x<br />
200 cm.<br />
5. KOKO IÄKSI - Large 170 cm<br />
x 240 cm.<br />
6. AVARUUSSEIKKAILU 15<br />
Any size. Color: Dark blue, shades<br />
of grey and natural white.<br />
7. AVARUUSSEIKKAILU 15<br />
Any size. Color: Slightly green,<br />
shades of grey and natural white.<br />
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8. AVARUUSSEIKKAILU 15<br />
90 cm x 200 cm.<br />
9. AVARUUSSEIKKAILU 15<br />
Any size.<br />
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design by pasi kärkkäinen<br />
1. 2. 3.<br />
SIZES<br />
1.<br />
4. 5. 6.<br />
S 90 x 200 cm<br />
M 140 x 200 cm<br />
L 170 x 240 cm<br />
XL 200 x 300 cm<br />
CUSTOM<br />
1. PINTA - Colour 1, 2, 3, 4, etc...<br />
PINTA-RUGS AVAILABLE IN BOTH<br />
FLAT ORIGINAL WOOL AND THICK<br />
LUXURY WOOL.<br />
17. SAVANNI - Mum’s thick luxury wool<br />
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13. 14. 15.<br />
17.<br />
Pinta-rugs available in Mum’s Original Wool (flat<br />
weave) and Thick Luxury Wool (thick pile).<br />
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finnish forest<br />
These rugs come either in fresh combination<br />
of black and white or in soft mud and white.<br />
The choice is yours!<br />
1. KENNO - Available in any size<br />
2. VERSO - Width 90 cm. Available in any<br />
length. (Here 200 cm length shown)<br />
3. KEKO - Width 90 cm. Available in any length.<br />
4. NEULANEN - Width 90 cm. Available in<br />
any length.<br />
5. DOUBLE KEKO - Width 180 cm.<br />
6. DOUBLE NEULANEN - Width 180 cm.<br />
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mum’s original wool rugs<br />
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4. 5. 6.<br />
7. 8. 9.<br />
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SIZES<br />
S 90 x 200 cm<br />
M 140 x 200 cm<br />
L 170 x 240 cm<br />
XL 200 x 300 cm<br />
CUSTOM<br />
1. 1000 AND 2 NIGHTS - Multicolor<br />
2. VALHALLA<br />
3. VALHALLA<br />
4. NUOTIO<br />
5. SATU - only sizes M, L,<br />
10.<br />
6. KARELIA - only sizes M, L, XL<br />
7.VERKKO / WEB<br />
8. KOLMIO / TRIANGLE<br />
9. SIKSAK<br />
10. KUMPUKYLÄ - NEW design & material, bamboo<br />
wool.<br />
11. SEASHORE - Colour 1<br />
12. SEASHORE - Colour 2<br />
13. CAMPING - Colour 1<br />
14. CAMPING - Colour 2<br />
15. CAMPING - Colour 3<br />
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mum’s loves africa<br />
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1. KASSENA- Baby 80 cm x 110 cm<br />
2. KASSENA - Small 90 cm x 200 cm<br />
3. KASSENA - Medium 140 cm x 220 cm<br />
4. KASSENA - Large 170 cm x 240 cm<br />
Also available in custom size<br />
Colors: Black, Soft turqoise, Soft orange,<br />
Soft green, Yellow & light grey.<br />
The following patterns<br />
are available in any size.<br />
See color samples above.<br />
5. LIITU / CHALK<br />
6. CASTLE<br />
7. CIRCUS<br />
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SIZES<br />
S 90 cm x 200 cm<br />
M 140 cm x 200cm<br />
L 170 cm x 240 cm<br />
XL 200 cm x 300 cm<br />
1. VINTAGE BENI<br />
2. AURORA<br />
3. PALASET - Design Anu Penttinen<br />
4. BLOCKS - Mud<br />
5. BLOCKS - Midnight<br />
6. BLOCKS - Midnight, large<br />
7. PIIRROS<br />
8. LINTUMETSÄ<br />
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thick soft luxury rugs<br />
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Our Thick Luxury Rug designs are also available as<br />
shaggy Wet Dog Rug - quality. Ask for more details!<br />
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thick soft luxury rugs<br />
1. PÄRE - Black on white<br />
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S 90 cm x 200 cm<br />
M 140 cm x 200cm<br />
L 170 cm x 240 cm<br />
XL 200 cm x 300 c<br />
2. PÄRE - White on brown mix<br />
3. PÄRE - Black on grey mix<br />
4. PÄRE - White on silver grey<br />
5. PÄRE - Black on old greyhound<br />
6. PÄRE - Natural on latte<br />
7. VADELMA - Wet dog rug quality<br />
8. AINO & EINAR - Wet dog rug quality<br />
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rugs made of<br />
recycled cotton<br />
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SIZES S 90 cm x 200 cm<br />
M 140 cm x 200cm<br />
L 170 cm x 240 cm<br />
1. SADE<br />
2. TOUKO<br />
3. SARKA - Black on white<br />
4. SARKA - White on coffee<br />
5. MONUMENTTI - Desing Saana ja Olli<br />
6. UTOPIA - Design Saana ja Olli<br />
7. PALLOSET - Design Camilla Engdahl<br />
5<br />
8. TIKKUSET - Design Camilla Engdahl<br />
6.<br />
9. KENNO<br />
10. RUISPELTO<br />
7.<br />
11. IKIKORPI<br />
10.<br />
8.<br />
9. 11.<br />
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sea pearl rugs<br />
100 % Wool. Available in any size<br />
also round.<br />
1. PINK MIST<br />
2. ORANGE HERMES<br />
3. BRIGHT HERMES<br />
4. CALM HERMES<br />
5. SAND PEARLS LIGHT<br />
6. SAND PEARLS STRONG<br />
7. SUNDAY MORNING<br />
8. HELLOYELLOW<br />
9. PINK PEARL<br />
10. GREY & WHITE MIX<br />
11. HERMES YELLOW & NATURAL<br />
12. HERMES MUSTARD<br />
13. HERMES SUN<br />
14. MIDNIGHT BLUE<br />
15. NATURAL WHITE<br />
16. GREEN<br />
17. DEEP BLUE<br />
18. MIDNIGHT BLACK<br />
19. ORANGE SANDY<br />
20. COCO<br />
21. FOREST GREEN & NATURAL<br />
22. SWEETMIX<br />
23. MARBLE<br />
24. STRAWBERRY<br />
25. SEA PEARL ROUND<br />
1. 2.<br />
3.<br />
4.<br />
5. 6.<br />
10.<br />
7. 8.<br />
9. 11.<br />
12.<br />
13. 14.<br />
15. 16.<br />
17.<br />
18. 19.<br />
21.<br />
20. 22. 23. 24.<br />
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blankets<br />
Blanket made from wool and cotton.<br />
Size 100 cm x 150 cm.<br />
Available with fringe or trimmed hem.<br />
1. VÅR - Beach sand<br />
2. RUUDUKAS - Dark chocolate<br />
3. VINTAGE - Sweets<br />
4. RISTIKÄS - Chocolate<br />
5. VINTAGE - Fresh lemon<br />
6. VINTAGE - Beach sand<br />
7. TOWN - Good night<br />
8. RISTIKÄS - Long morning yellow<br />
1. 2.<br />
3. 4.<br />
5. 6.<br />
7. 8.<br />
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6. 7.<br />
8. 9. 10.
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cushion covers<br />
All designs available in:<br />
45 cm x 45 cm or 60 cm x 60 cm<br />
Long wool rag rug or flat weave Original wool (excl. 17-19)<br />
1. TIGER - By Paavo Halonen<br />
2. SEMI KOALA - By Jenni Tuominen<br />
3. LARGE KOALA - By Jenni Tuominen<br />
4. NEW GIRL - By Jenni Tuominen<br />
5. BLACK GIRL - By Jenni Tuominen<br />
6. BLACK BOY - By Jenni Tuominen<br />
7. PONY ON GREY - By Jenni Tuominen<br />
8. PONY ON BROWN - By Jenni Tuominen<br />
9. PONY ON BLUE - By Jenni Tuominen<br />
10. PONY ON BLACK - By Jenni Tuominen<br />
11. PATTERN 1 - Yellow<br />
12. PATTERN 2 - Soft clay<br />
13. PATTERN 3 - Black<br />
14. PATTERN 2 - Midnight blue<br />
15. PATTERN 4 - Moss green<br />
16. PATTERN 2 - Soft clay<br />
17. RAG CUSHION - Green<br />
18. RAG CUSHION - Natural<br />
19. SEA PEARL - Orange Hermes<br />
20. NAMELESS 1 - By Vesa Arosuo<br />
21. NAMELESS 2 - By Vesa Arosuo<br />
22. NAMELESS 3 - By Vesa Arosuo<br />
23. IKIKORPI - Yellow on natural<br />
24. IKIKORPI - Yellow on grey<br />
25. IKIKORPI - Natural on grey<br />
26. IKIKORPI - Black on yellow<br />
27. IKIKORPI - Natural on black<br />
The reverse side is cotton<br />
and has a zipper, with the<br />
exception of Ikikorpi covers<br />
that are double sided!<br />
11. 12. 13.<br />
14.<br />
15. 16.<br />
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22. 23.<br />
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tote bags<br />
1.<br />
4.<br />
2.<br />
Tote bag<br />
Size: 40 cm x 35 cm x 10 cm<br />
Material: Cotton, leather, shoulder-carriable<br />
1. REVONTULI<br />
2. KRONOR - By Camilla Engdahl<br />
3. SOMMARTID - By Camilla Engdahl<br />
4. CERISE<br />
6. RAKKAUS/LOVE - By Maija Louekari<br />
6. TIGER - By Paavo Halonen<br />
7. KOTA<br />
3.<br />
8. A-BAG - By Stefan Nilsson<br />
9. R-BAG - By Stefan Nilsson<br />
10. U-BAG - By Stefan Nilsson<br />
6.<br />
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tote bags<br />
11.<br />
11. GIRL 2 - By Jenni Tuominen<br />
12.<br />
12. BLOND - By Jenni Tuominen<br />
13. PONY 1 - By Jenni Tuominen<br />
14. PONY 2- By Jenni Tuominen<br />
15. KOALA 2 - By Jenni Tuominen<br />
16. KOALA 3 - By Jenni Tuominen<br />
14.<br />
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˝Big Koala˝ BY JENNi TUoMiNEN FoR MUM´S, 2018.<br />
˝Girl˝ BY JENNi TUOMiNEN FOr MUM´S, 2018. ˝Koala˝ BY JENNI TUoMINEN FoR MUM´S, 2018.<br />
˝HORSE˝ BY JENNI TUOMINEN FOR MUM´S, 2018.<br />
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Size: POSTER: A3 - 297 x 420 mm<br />
POSTCARD: A6 - 105 x 148 mm<br />
1. BIG KOALA<br />
2. GIRL<br />
3. SEMI KOALA<br />
5. LARGE KOALA<br />
6. PONY<br />
7. KOALA<br />
4. HORSE<br />
1.<br />
2. 3. 4.<br />
˝LARGE KOALA˝ BY JENNI TUOMINEN FOR MUM´S, 2018. ˝Pony˝ By JEnnI TUoMInEn FoR MUM´S, 2018. ˝Semi Koala˝ BY JeNNi TUomiNeN FoR mUm´S, 2018.<br />
5. 6. 7.<br />
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wall hangings by ricardo cavolo<br />
Wall hangings made from organic wool.<br />
Size ~80 cm x 60 cm.<br />
1. RICARDO CAVOLO - Style 1<br />
FLAT WEAVE<br />
2. RICARDO CAVOLO - Style 2<br />
THICK WOOL - use on the wall or floor!<br />
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cotton baskets<br />
Handwoven from recycled cotton.<br />
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1. BABY BOY - Size 30 cm x 30 cm.<br />
Natural or black, leather handles<br />
2. BIG MAMA - Size 35 cm x 45 cm.<br />
Natural or black, leather handles.<br />
2. BEAR - Size 35 cm x 45 cm.<br />
Light or gray, leather handles.<br />
3.<br />
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BEAD KEYRINGS<br />
Mum’s handmade glass bead ornaments &<br />
keyrings! All designs available as keyrings<br />
and ornaments.<br />
Keyring 10 x 10 cm<br />
Ornament 12 x 12 cm<br />
1. BLACK CAT<br />
1<br />
2.<br />
3.<br />
2. BLACK DOG<br />
3. RED DOG<br />
4. LOVEBIRDS by Jenni Tuominen<br />
5. TIGER by Paavo Halonen<br />
6. PEACE<br />
4.<br />
5.<br />
6.<br />
7. BEAR - By Teresa Moorhouse<br />
8. GIRL - By Jenni Tuominen<br />
9. KOALA - By Jenni Tuominen<br />
10. PONY - By Jenni Tuominen<br />
7.<br />
8.<br />
9. 10.<br />
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THE STORY OF MUM’S<br />
By Anna Akhmetova<br />
Mum’s is a small design<br />
company based in Finland<br />
which sells textiles, home<br />
decor items and jewellery<br />
within the country and<br />
abroad. The products are<br />
designed in Finland in cooperation<br />
with some of the<br />
best designers and artists<br />
in the region and produced<br />
by skilled artisans in Bolivia,<br />
South Africa, India and<br />
Cambodia according to the<br />
principles of fair trade.<br />
Outi Puro is a designer,<br />
an artist, the founder<br />
and the heart of Mum’s. It<br />
all started several years ago<br />
when Outi was working as<br />
a sculptor and doing her<br />
communal art project. The<br />
project consisted of a series<br />
of baking performances.<br />
One of them, “52 Sundays”,<br />
included Outi baking buns<br />
at home with her kids<br />
and at Helsinki railway<br />
station. Another performance,<br />
called “Baking for<br />
my long lost friend” lead<br />
her to Africa in 2006 to<br />
bake buns for her long<br />
lost African friend Diane.<br />
With the help of Diane,<br />
Outi travelled around<br />
Africa and met local craftsmen<br />
and artists. She was<br />
inspired by their culture<br />
and their works and also<br />
realized that they were in<br />
the same situation as she<br />
was - trying to combine<br />
creative work and family.<br />
Many of the craftsmen<br />
she met were women with<br />
children trying to balance<br />
work with taking care of<br />
their families. This lead<br />
Outi to an idea of a collaboration,<br />
and she designed<br />
bags which women in<br />
Africa could make for her<br />
art project. Over the years,<br />
this art project turned into<br />
a sustainable design company<br />
employing over 40<br />
people, with Outi being in<br />
charge of the collection.<br />
Mum’s slogan is<br />
“making good with goods.”<br />
The company works in<br />
close cooperation with the<br />
craftsmen and takes into<br />
account their needs. The<br />
craftsmen, for example, can<br />
work from home, which<br />
eliminates travel costs,<br />
saves on childcare expenses<br />
and allows more people to<br />
join the workforce. Working<br />
for Mum’s improves<br />
the quality of their lives<br />
and creates many new<br />
opportunities for them and<br />
their children, who now<br />
have the possibility to go<br />
to school and learn how<br />
to read and write. You can<br />
read interviews with the<br />
craftsmen on page 33.<br />
Mum’s products<br />
Hi, I’m Outi, mum of<br />
Mum’s!<br />
Take a look what has<br />
happened to Mum’s since<br />
the beginning from the<br />
timeline below!<br />
2006.<br />
The beginning - Africa.<br />
2 0 0 9 .<br />
Mum’s toys are designed in Scandinavia<br />
by best of professionals<br />
- kids!<br />
2 0 0 7.<br />
Designed in Finland handmade<br />
in Africa, from surplus material.<br />
2 010 .<br />
Flowerdrops charity proje<br />
by Mum’s began.<br />
56
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are simple, joyful, and<br />
functional, in the best<br />
traditions of minimalistic<br />
Scandinavian design. What<br />
distinguishes them among<br />
other high quality Scandinavian<br />
interior products<br />
is the touch of authentic<br />
ancient handicraft culture<br />
of countries like Bolivia,<br />
South Africa, India and<br />
Cambodia. Each design is<br />
adjusted to the techniques<br />
of the artisans in the areas<br />
where these items are produced,<br />
and all products are<br />
handmade, making them<br />
truly unique. Outi works<br />
in collaboration with such<br />
renowned designers as Anu<br />
Penttinen, Susanna Vento,<br />
Maija Louekari, Saana ja<br />
Olli, Heath Nash, Haldane<br />
Martin, and Reetta Ahola,<br />
and carefully picks and finetunes<br />
each product design<br />
herself. The creation of<br />
a new collection is a long<br />
process. A product starts<br />
out from a Nordic-inspired<br />
design, goes through several<br />
changes and adjustments<br />
to fit the techniques of the<br />
craftsmen, and finishes as a<br />
beautiful and ecologically<br />
sustainable product, made<br />
with joy and love.<br />
Mum’s not only aims<br />
to improve the lives of<br />
people in distant locations,<br />
but also serves the Finnish<br />
community by organizing<br />
happenings and local charity<br />
events. Since 2011, in<br />
cooperation with other designers<br />
and NGOs, Mum’s<br />
has been organizing the<br />
Flowerdrops project - an<br />
art event, which promotes<br />
ecological sustainability and<br />
donates all the profits to<br />
charity.<br />
Mum’s was born in 2006 while Outi and her family went to<br />
Africa. These children are happy to go to school. And their<br />
parents are even happier to be able to provide them the possibility<br />
to go to school and learn things. Most of MUM’s<br />
handicrafters cannot read or write, because they did not<br />
have a chance to go to school as kids.<br />
YES!<br />
2 010 .<br />
Mum’s gym ball won Playful<br />
interior design competition<br />
Habitare Finland.<br />
2 019 .<br />
Doing more good than ever!<br />
ct<br />
2 013 .<br />
Mrs. President Jenni<br />
Haukio wearing a brooch<br />
by Mum’s.<br />
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CARRIED IN BLOOD,<br />
MADE BY HEART<br />
STORIES OF MUM’S ARTISANS<br />
while a large one (170cm<br />
x 240cm) takes about a<br />
week. When sitting by<br />
the loom, they performed<br />
inherited skills from their<br />
forefathers. Now they are<br />
able to weave their own<br />
dreams.<br />
- It all happened when<br />
we were in need of some<br />
exposure. I was a bit lucky<br />
to be a part of Mum’s.<br />
Craftsmen from South<br />
Africa shared with us some<br />
real changes in their lives.<br />
Before cooperating with<br />
Mum’s, they spent most of<br />
the time at street markets<br />
waiting for buyers, having<br />
no idea what the future<br />
holds for them. Now<br />
they can work from home<br />
and get a decent income<br />
on a regular basis. These<br />
efficient craftsmen are able<br />
to create ten small-sized<br />
trophy heads or seven tailor-made<br />
hangers in only<br />
one day. Angus, the person<br />
who is in charge of the telephone<br />
BEAD products* is<br />
obviously passionate about<br />
his job since he dreamed<br />
for ‘more work’. Mum’s<br />
has introduced a modern<br />
SoHo working style to<br />
those craftsmen and workers.<br />
Now they also have<br />
more opportunities to get<br />
out of the ‘poverty trap’<br />
in that society which they<br />
described as unequal.<br />
The interviewed<br />
craftsmen all expressed<br />
their love for Mum’s.<br />
They feel that their skills<br />
and hard work are greatly<br />
appreciated. They get fair<br />
salaries. The phrase ‘full<br />
transparency’ was used by<br />
the craftsmen to describe<br />
their business relationship<br />
with Mum’s. They are<br />
very proud to say that they<br />
get compliments, a lovely<br />
bonus, for their products.<br />
When asked what they<br />
want to say to Mum’s, they<br />
put it in a very Nordic way,<br />
simple and practical.<br />
- Long live Mum’s!<br />
*For more stories about<br />
telephone BEAD products,<br />
please check the article<br />
“Out of the trash bin”.<br />
This is Zanele making lampshades,<br />
texthangers and brooches and animal<br />
trophies for Mum’s.<br />
By Chi Zhang<br />
Mum’s products are<br />
100% handmade by skillful<br />
craftsmen in Asia, Africa<br />
and South America. There<br />
are young talents who are<br />
only in their 20s and there<br />
are also experienced craftsmen<br />
who have been in<br />
the business for almost 30<br />
years. To them, handicraft<br />
skill is embedded in their<br />
blood.<br />
Babulal, Dinesh, Ravi,<br />
Surender, Akbar ali,<br />
Rabban ali...these Indian<br />
craftsmen have been working<br />
with Mum’s for almost<br />
3 years now. They make<br />
carpets, floor cushions,<br />
bags and wall hangings.<br />
Through their clever<br />
hands, a small carpet<br />
(90cm x 200cm) can be<br />
made in three to four days<br />
Collecting recycled material<br />
in Africa. (Up) “Now they<br />
are able to weave their own<br />
dreams”. (Left)<br />
“I SPEAK ENGLISH AND TURKU:<br />
GOOD WITH GOODS!<br />
KAUHIA PALI HYVÄÄ TAVARAST!”<br />
-THE BIRD<br />
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OUT OF THE TRASH BIN<br />
RECYCLING LOCAL MATERIALS FOR GLOBAL GOOD<br />
By Viktoriya Kuzina<br />
& Marianna Haavisto<br />
What do telephone<br />
wires, plastic bottles,<br />
paper and cotton have in<br />
common? Any of them<br />
can be found in Africa.<br />
Any of them can also be<br />
used to bring amazing interior<br />
design items to life.<br />
From small jewelry to full<br />
size chairs and mirrors –<br />
Mum’s always relies on<br />
local recycled materials<br />
and factory leftovers as a<br />
primary source of working<br />
materials.<br />
Mum’s hires people<br />
to gather recyclable waste<br />
providing employment in<br />
localities all over the world<br />
with a fair payment to its<br />
workers. Every type of<br />
waste may be later used and<br />
turned into a piece of art:<br />
a chair with a hand-knotted<br />
seat made of recycled<br />
plastic, a lampshade made<br />
of bottles and canisters,<br />
cushions made of reclaimed<br />
cotton and many others.<br />
Mum’s tracks down the<br />
origin of the materials to<br />
ensure they were ethically<br />
produced and obtained.<br />
For example, instead of<br />
wool gathered by mulesing<br />
techniques Mum’s relies<br />
on painlessly sheared hy-<br />
po-allergenic alpaca wool<br />
from Bolivia, along with<br />
leather leftovers of shoes<br />
production from Africa,<br />
hand-dyed sari cuts from<br />
India, and Cambodian silk.<br />
By re-using locally<br />
gathered materials and factory<br />
leftovers at the workshops,<br />
Mum’s votes for<br />
better working conditions<br />
and a cleaner environment<br />
as well as for animal-friendly<br />
and cruelty-free production<br />
principles. Choosing<br />
Mum’s products does not<br />
only support the ethical<br />
design principles but also<br />
unites people around the<br />
world.<br />
“EVERY TYPE OF<br />
WASTE MAY BE LATER<br />
USED AND TURNED<br />
INTO A PIECE OF ART.<br />
IT’S JUST THINKING<br />
USED MATERIAL THE<br />
NEW WAY.” -THE BIRD<br />
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Mum’s uses various types of ethical materials: local, first class wool in India and Bolivia, surplus and recycled<br />
materials in Cambodia and South Africa. We have made sure no mulesing technique is used within<br />
shearing as it is very painful for an animal. The raw material is processed into fine desing in the hands<br />
of local artisans.<br />
59
SHOWROOM<br />
- Design District<br />
Lönnrotinkatu 40, Helsinki, Finland<br />
Open!<br />
tuesdays 12.00-18.00<br />
wednesdays 10.00-16.00<br />
Follow us on Facebook & Instagram @mumsdesigns<br />
Mum’s fair scandinavian design collection <strong>2019</strong><br />
Editor-in-chief: Outi Puro<br />
Mum's CEO ( Dad of MUM's): Pasi Lindqvist. Also Master of video & Music.<br />
Editorial Board: Anna Akhmetova, Marianna Haavisto, Hanna Kaketti, Marina<br />
Karlova, Viktoriya Kuzina, Pauliina Sassali, Hanna Suominen, Chi Zhang.<br />
Photography: Jukka Aro, Pirita Fors, Kaisu Jouppi, Hanna Kaketti, Suvi<br />
Kesäläinen, Ulla Kokki, Joanna Moorhouse, Hilja Mustonen, Ottilia Orenius,<br />
Kirsi-Maria Savola, Markus Vikanen/Stone Films, Mum’s<br />
Illustration: Pauliina Sassali<br />
Layout: Hanna Kaketti & Mum’s<br />
© Mum’s<br />
Mum’s<br />
Showroom<br />
Lönnrotinkatu 40<br />
00180 Helsinki<br />
Finland<br />
tel. +358 50 4450 864<br />
info@mums.fi<br />
mums.fi