CATALOGUE_MUMs-news-autumnn-2019-2-yumpu

Copyright © 2019 Mum’s 

MUM’S FAIR SCANDINAVIAN DESIGN COLLECTION 1 / 2019 

NEW FOR 2019 

designs from 

teresa moorhouse 

& giada ganassin 

MUM’S IN HELSINKI 

brand new Mum’s 

showroom opens in 

helsinki in may! 

GOOD WITH GOODS

MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / BLANKE 

THE JOURNEY OF WOOL AND 

THE RUG BORN FROM IT 

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By Hanna Suominen & Outi Puro 

Photos Markus Vikainen, Stone Films 

In spring 2019 Outi, 

mum of Mum’s travelled 

to meet the artisans in 

Northern India. She was 

accompanied by a filming 

crew, who is making a 

document of MUM’s 

sustainable way of making 

things. 

Far in the countryside 

a bumpy road leads to a 

village where MUM’s 

artisans live and work 

from home. Main idea 

for Mum’s is to employ 

artisans close to their 

home. Textiles are woven 

by both women and men, 

with time consuming, age 

old, traditional handicraft 

techniques. While adults 

weave Mum’s textiles kids 

may be kids: play, and go to 

school. 

Wool for our rugs does 

not travel on trucks but on 

bicycles. Material, weather 

it is wool or recycled cotton 

is always local and sourced 

from local shepherds. We 

could name our sheep if 

we wanted to, but instead 

every artisan signatures our 

rugs made of local wool. 

Sheep are sheared by 

hand. It is time consuming, 

not firstly “efficient-kind-ofbusiness”, 

but slow, takes 

time and is costly. But we 

want to stick with the values 

rather than a lot of profit. 

Mum’s is kind for animals 

too. Absolutely no mulesing 

technique is allowed. It is 

painful and harmful for the 

animal. Efficient though, 

but we work in different, 

softer and kinder way. 

The families living in 

the village gather into the 

separate building to weave 

the rugs. Home waits only 

a few meters from their 

workshop. This allows the 

families to be together, save 

in travel costs to work, 

and also take care of their 

families while working – 

this gives a touch of love 

into Mum’s textiles, we 

think. 

The hand craft skills 

used to weave the rugs 

are inherited from the 

ancestors and some of the 

looms are up to 300 years 

old. After a rug is woven 

it is then washed carefully. 

Textiles gather fine fine 

dust while weaving and 

during the transportation 

with bicycles. The men 

in the village pour water 

on the rug and wash it. 

Textiles need a sunny day 

to dry, as sunlight is so 

strong it completely dries 

heavy textiles in one day. 

Sometimes, if there is no 

sun our freight leaves later 

than expected, as we cannot 

pack moist wool. It would 

be damaged on the way to 

Finland, home of Mum’s. 

In that case we just need 

to wait for a sunny day to 

come. 

Mum’s works in a 

fair and visible way. And 

just as a mention, we are 

printed in a college book 

as an example of ethical 

design since 2006. We still 

have the same values as in 

the beginning. That’s our 

secret, that’s our heart. 

MUM’S FAMILY 

In India we drive for 

two hours from Varanasi. 

We have Atif with us. Atif 

is Outi’s main collaborator 

in India, the person who 

handles all communication, 

sampling, quality control, 

payments, hands out 

the work, visits artisans 

every week, takes care of 

everything. Atif is Mum’s 

treasure. We are on our 

way to a small village 

where our artisans live. 

It is a community, where 

SEE A VIDEO ON 

OUTI'S TRIP ON 

OUR BLOG: 

2 

In India's rural villages, it is usually the 

men who weave rugs when women take 

care of children. Women help by doing 

finishing steps of the rug making process 

for example. This is possible, when work 

is close to home and families can share 

work and childcare responsibilities.

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people take care of each 

other. We pass a very large 

blue building. It is Ikea’s rug 

factory. Atif tells us that 

their working hours and 

conditions are decent and 

someone is there to check 

the working conditions 

every month. We keep 

driving. 

In the village kids run 

to us. Most women take 

care of kids, as there is no 

nurseries in the area. That 

is why most of the textiles 

are woven by men, though 

women do take part in the 

work and usually do the 

finalizing steps. Families 

work around eight hours 

a day and they get at least 

12, sometimes 15 times the 

minimum wage in the area. 

Mum’s artisans also gain 

pension and weekends are 

free. Indians also have many 

sacred holidays during the 

year, most well known is 

Ramadan. 

A little baby is 

introduced to us. She is 

just two months old. Her 

family wanted Outi to hold 

the baby and later on the 

baby’s eyes were painted 

with black makeup. Hindus 

believe it protects the baby 

from all evil. 

MUM’s Koko Iäksi 

rug is hung on a red brick 

wall. That is where the 

family with the baby lives. 

They say it has hung there 

for years, as they like it. 

“I draw all your maps. I 

drew that too” says a man 

with beard, translated from 

hindu by Atif. Then man’s 

name is Bamboola. He 

really draws each and every 

of our designs on a weaving 

map, by hand. And he is 

proud of what he does. 

We are grateful. 

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MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / BLAN 

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KETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS 

materials 

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Eco Bamboo Silk 

100% eco & natural, non allergenic, 

silky smooth and shimmering. 

Mum’s Original Wool 

Mum’s sustainable wool, no mulesing, 

all natural, flat weave. 

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Thick Luxury Wool 

Very thick and soft, tightly woven, wonderful high pile. 

Wet Dog Rug 

Lighter in weight, good quality wool, 

high pile in a more shaggy texture. 

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Recycled Cotton 

Fine recycled material. Stiff and durable. 

Glass Beads 

Supporting women communities who 

do traditional beadwork. 

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ANKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS 

design by teresa moorhouse 

Sizes: S 90 x 120 cm 

M 140 x 200 cm 

L 170 x 240 cm 

XL 200 x 300 cm 

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1. LIGHT BEAR 

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2. BROWN BEAR 

3. DARK BROWN BEAR 

4. SILK BEAR 

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5. GREY BEAR BASKET - cotton, size 35 cm x 45 cm 

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6. LIGHT BEAR BASKET - cotton, size 35 cm x 45 cm 

Finland’s forests are home to an estimated 2000 bears. Though 

they may roam anywhere in mainland Finland, bears usually try 

hard to avoid people. But these bears dot not. They love to stay at 

home, be yours forever, soft and kind. 

Bears live in forests adn Teresa has created those both for 

MUM's. Forest can be customized in any size and rug is weaved 

in two dimensions so that trees raise the background. Beautiful 

design meets beautiful handwork. 

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design by teresa moorhouse 

Sizes: M 140 x 200 cm 

L 170 x 240 cm 

XL 200 x 300 cm 

custom size 

1. FOREST - natural 

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2. FOREST - light grey 

3. FOREST - deep forest green 

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The feel of forest 

in your home, 

under your toes! 

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thinkers by giada ganassin 

Material: Eco Bamboo silk 

Sizes: S 90 x 200 cm 

M 140 x 200 cm 

L 170 x 240 cm 

XL 200 x 300 cm 

Giada Ganassin is an illustrator and designer 

from Paris. A collection of ERIKONA girls wander 

around the rugs, in different sizes, and always 100% 

eco, silky appeal. Meet the “Thinkers”. 

1. THINKER 1 

2. THINKER 2 

3. THINKER 3 

4. THINKER 4 

5. THINKER 5 

6. THINKER 6 

7. THINKER 7 

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design by vesa arosuo 

Material: Mum’s original wool 

1. NAMELESS - Black on natural 


L 170 x 240 cm 

XL 200 x 300 cm 

Vesa Arosuo is an award winning architect living in 

Turku, Finland. Elegant rugs are inspired by his paintings. 

Soft colour tones meet simple, exciting compositions, 

creating a peaceful Nordic style interior. 

2. NAMELESS 100 - Grey and deep red 

Size: S 90 x 200 cm 

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3. NAMELESS 1 - cushion cover 45 cm x 45 cm or 60 cm x 60 cm 

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“The words are supposed to 

associate to youth culture with an 

attitude. The carpets are built on 

words with 70s typography, and 

should associate with disco, fun and a 

carefree attitude. 

Swag means to walk with stylish 

confidence. The origin of the word 

dates from the 60s when parties 

with LGBTQ themes were held. The 

abbreviation SWAG is supposed to 

stand for Secretly We Are Gay. 

Bruh is the thing you call your 

friends in a very casual way, but it is 

also an ironic meaning that something 

is evidently so. Obviously. 

Gurl is an expression you call your 

girlfriend, of any gender… Originally 

used among transvestites that were 

extravagant, and it was deliberately spelt 

as a version of “girl” as the transvestite 

manifests the variety of girls.” 

-STEFAN 

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”soft walk” by stefan nilsson 

The new collection “Soft Walk” is designed by 

the founder of Designgalleriet, trend expert Stefan 

Nilsson. 

The inspiration for the name comes from urban 

expressions and daring to take place. But also about 

walking softly and chill out. 

Material: Wool 


L 170 x 240 cm 

XL 200 x 300 cm 

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1. SWAG - Green & yellow 

2. SWAG - Pink & blue 

3. GURL - Green & blue 

4. GURL - Rainbow 

5. BRUH - Pink & blue 

6. BRUH - Green & yellow 

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3. 4. 

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See Stefan’s tote bags on page 44! 

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tiger of finland by paavo halonen 

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1. TIGER - Available in any diameter 

2. TIGER RECTANGLE 

SIZES: 

S 90 cm x 200 cm 

M 140 cm x 200cm 

L 170 cm x 240 cm 

XL 200 cm x 300 cm 

3. PANTHER - ø 60 cm 

4. TIGER - Pillow case, 45 x 45 cm 

5. TIGER TOTE - see page 44! 

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˝Girl˝ BY JENNi TUOMiNEN FOr MUM´S, 2018. 

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friends by jenni tuominen 

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Made from lovely thick organic wool. 

Size: 110 cm x 170 cm. 

1. BIG KOALA 

2. GIRL 

3. SEMI KOALA 

4. LARGE KOALA 

5. KOALA 

6. PONY 

7. HORSE 

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Finnish word 

for traditional 

wall hanging is RYIJY. 

Mum’s ryijy can be hanged 

either on wall or on floor 

as a rug. 

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See cushion covers by Jenni on page 42! 

6. 7. 

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design by maija louekari 

Material: Rugs - wool / bag - cotton 

1. RAUHA / PEACE - Width 90 cm, length 200 cm 

or custom. Two colour mixes. 

2. RAKKAUS / LOVE - 160 cm x 200 cm 

3. RAKKAUS / LOVE - Tote bag, see page 44! 

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Maija designed two 

patterns for Mum’s: 

Rakkaus (Love) and 

Rauha (Peace) because love is about 

waves - ups and downs, and love 

and peace is needed in every home. 

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design by susanna vento 

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SUOMU SIZE 110 cm x 170 cm OR CUSTOM 

5. 6. 7. 

1. SUOMU - Dark grey 

2. SUOMU - Salmon 

3. SUOMU - Rose 

4. SUOMU - Clay & grey 

5. SUOMU - Deep forest green 

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6. SUOMU - Soft green 

7. SUOMU - Light grey 

KALA SIZE 60 cm x 180 cm 

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8. KALA - Deep forest green 

9. KALA - Soft green 

10. KALA - Dark grey 

- Also available in light grey, see the sample of Suomu 

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design by saana ja olli 

1. MONUMENTTI - Any size. 

Recycled cotton. 

2. UTOPIA - Any size. 

Recycled cotton. 

3. VUORILLE - Any size. 

4. KOKO IÄKSI - Small 90 cm x 

200 cm. 

5. KOKO IÄKSI - Large 170 cm 

x 240 cm. 

6. AVARUUSSEIKKAILU 15 

Any size. Color: Dark blue, shades 

of grey and natural white. 


Any size. Color: Slightly green, 

shades of grey and natural white. 

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90 cm x 200 cm. 


Any size. 

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design by pasi kärkkäinen 

1. 2. 3. 

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S 90 x 200 cm 

M 140 x 200 cm 

L 170 x 240 cm 

XL 200 x 300 cm 

CUSTOM 

1. PINTA - Colour 1, 2, 3, 4, etc... 

PINTA-RUGS AVAILABLE IN BOTH 

FLAT ORIGINAL WOOL AND THICK 

LUXURY WOOL. 

17. SAVANNI - Mum’s thick luxury wool 

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10. 11. 12. 

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Pinta-rugs available in Mum’s Original Wool (flat 

weave) and Thick Luxury Wool (thick pile). 

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MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / BLA 

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NKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS 

finnish forest 

These rugs come either in fresh combination 

of black and white or in soft mud and white. 

The choice is yours! 

1. KENNO - Available in any size 

2. VERSO - Width 90 cm. Available in any 

length. (Here 200 cm length shown) 

3. KEKO - Width 90 cm. Available in any length. 

4. NEULANEN - Width 90 cm. Available in 

any length. 

5. DOUBLE KEKO - Width 180 cm. 

6. DOUBLE NEULANEN - Width 180 cm. 

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mum’s original wool rugs 

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7. 8. 9. 

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SIZES 

S 90 x 200 cm 

M 140 x 200 cm 

L 170 x 240 cm 

XL 200 x 300 cm 

CUSTOM 

1. 1000 AND 2 NIGHTS - Multicolor 

2. VALHALLA 

3. VALHALLA 

4. NUOTIO 

5. SATU - only sizes M, L, 

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6. KARELIA - only sizes M, L, XL 

7.VERKKO / WEB 

8. KOLMIO / TRIANGLE 

9. SIKSAK 

10. KUMPUKYLÄ - NEW design & material, bamboo 

wool. 

11. SEASHORE - Colour 1 

12. SEASHORE - Colour 2 

13. CAMPING - Colour 1 



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mum’s loves africa 

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1. KASSENA- Baby 80 cm x 110 cm 

2. KASSENA - Small 90 cm x 200 cm 

3. KASSENA - Medium 140 cm x 220 cm 

4. KASSENA - Large 170 cm x 240 cm 

Also available in custom size 

Colors: Black, Soft turqoise, Soft orange, 

Soft green, Yellow & light grey. 

The following patterns 

are available in any size. 

See color samples above. 

5. LIITU / CHALK 

6. CASTLE 

7. CIRCUS 

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SIZES 

S 90 cm x 200 cm 

M 140 cm x 200cm 

L 170 cm x 240 cm 

XL 200 cm x 300 cm 

1. VINTAGE BENI 

2. AURORA 

3. PALASET - Design Anu Penttinen 

4. BLOCKS - Mud 

5. BLOCKS - Midnight 

6. BLOCKS - Midnight, large 

7. PIIRROS 

8. LINTUMETSÄ 

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LANKETS / CUSHION COVERS / TOTE BAGS / PAPER / WALL HANGINGS / BEAD & BASKETS / NEWS 

thick soft luxury rugs 

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Our Thick Luxury Rug designs are also available as 

shaggy Wet Dog Rug - quality. Ask for more details! 

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thick soft luxury rugs 

1. PÄRE - Black on white 

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M 140 cm x 200cm 

L 170 cm x 240 cm 

XL 200 cm x 300 c 

2. PÄRE - White on brown mix 

3. PÄRE - Black on grey mix 

4. PÄRE - White on silver grey 

5. PÄRE - Black on old greyhound 

6. PÄRE - Natural on latte 

7. VADELMA - Wet dog rug quality 

8. AINO & EINAR - Wet dog rug quality 

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rugs made of 

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M 140 cm x 200cm 

L 170 cm x 240 cm 

1. SADE 

2. TOUKO 

3. SARKA - Black on white 

4. SARKA - White on coffee 

5. MONUMENTTI - Desing Saana ja Olli 

6. UTOPIA - Design Saana ja Olli 

7. PALLOSET - Design Camilla Engdahl 

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8. TIKKUSET - Design Camilla Engdahl 

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9. KENNO 

10. RUISPELTO 

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11. IKIKORPI 

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sea pearl rugs 

100 % Wool. Available in any size 

also round. 

1. PINK MIST 

2. ORANGE HERMES 

3. BRIGHT HERMES 

4. CALM HERMES 

5. SAND PEARLS LIGHT 

6. SAND PEARLS STRONG 

7. SUNDAY MORNING 

8. HELLOYELLOW 

9. PINK PEARL 

10. GREY & WHITE MIX 

11. HERMES YELLOW & NATURAL 

12. HERMES MUSTARD 

13. HERMES SUN 

14. MIDNIGHT BLUE 

15. NATURAL WHITE 

16. GREEN 

17. DEEP BLUE 

18. MIDNIGHT BLACK 

19. ORANGE SANDY 

20. COCO 

21. FOREST GREEN & NATURAL 

22. SWEETMIX 

23. MARBLE 

24. STRAWBERRY 

25. SEA PEARL ROUND 

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blankets 

Blanket made from wool and cotton. 

Size 100 cm x 150 cm. 

Available with fringe or trimmed hem. 

1. VÅR - Beach sand 

2. RUUDUKAS - Dark chocolate 

3. VINTAGE - Sweets 

4. RISTIKÄS - Chocolate 

5. VINTAGE - Fresh lemon 

6. VINTAGE - Beach sand 

7. TOWN - Good night 

8. RISTIKÄS - Long morning yellow 

1. 2. 

3. 4. 

5. 6. 

7. 8. 

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6. 7. 

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cushion covers 

All designs available in: 

45 cm x 45 cm or 60 cm x 60 cm 

Long wool rag rug or flat weave Original wool (excl. 17-19) 

1. TIGER - By Paavo Halonen 

2. SEMI KOALA - By Jenni Tuominen 

3. LARGE KOALA - By Jenni Tuominen 

4. NEW GIRL - By Jenni Tuominen 

5. BLACK GIRL - By Jenni Tuominen 

6. BLACK BOY - By Jenni Tuominen 

7. PONY ON GREY - By Jenni Tuominen 

8. PONY ON BROWN - By Jenni Tuominen 

9. PONY ON BLUE - By Jenni Tuominen 

10. PONY ON BLACK - By Jenni Tuominen 

11. PATTERN 1 - Yellow 

12. PATTERN 2 - Soft clay 

13. PATTERN 3 - Black 

14. PATTERN 2 - Midnight blue 

15. PATTERN 4 - Moss green 

16. PATTERN 2 - Soft clay 

17. RAG CUSHION - Green 

18. RAG CUSHION - Natural 

19. SEA PEARL - Orange Hermes 

20. NAMELESS 1 - By Vesa Arosuo 



23. IKIKORPI - Yellow on natural 

24. IKIKORPI - Yellow on grey 

25. IKIKORPI - Natural on grey 

26. IKIKORPI - Black on yellow 

27. IKIKORPI - Natural on black 

The reverse side is cotton 

and has a zipper, with the 

exception of Ikikorpi covers 

that are double sided! 

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tote bags 

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4. 

2. 

Tote bag 

Size: 40 cm x 35 cm x 10 cm 

Material: Cotton, leather, shoulder-carriable 

1. REVONTULI 

2. KRONOR - By Camilla Engdahl 

3. SOMMARTID - By Camilla Engdahl 

4. CERISE 

6. RAKKAUS/LOVE - By Maija Louekari 

6. TIGER - By Paavo Halonen 

7. KOTA 

3. 

8. A-BAG - By Stefan Nilsson 

9. R-BAG - By Stefan Nilsson 

10. U-BAG - By Stefan Nilsson 

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tote bags 

11. 

11. GIRL 2 - By Jenni Tuominen 

12. 

12. BLOND - By Jenni Tuominen 

13. PONY 1 - By Jenni Tuominen 

14. PONY 2- By Jenni Tuominen 

15. KOALA 2 - By Jenni Tuominen 

16. KOALA 3 - By Jenni Tuominen 

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˝Big Koala˝ BY JENNi TUoMiNEN FoR MUM´S, 2018. 

˝Girl˝ BY JENNi TUOMiNEN FOr MUM´S, 2018. ˝Koala˝ BY JENNI TUoMINEN FoR MUM´S, 2018. 

˝HORSE˝ BY JENNI TUOMINEN FOR MUM´S, 2018. 

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Size: POSTER: A3 - 297 x 420 mm 

POSTCARD: A6 - 105 x 148 mm 

1. BIG KOALA 

2. GIRL 

3. SEMI KOALA 

5. LARGE KOALA 

6. PONY 

7. KOALA 

4. HORSE 

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2. 3. 4. 

˝LARGE KOALA˝ BY JENNI TUOMINEN FOR MUM´S, 2018. ˝Pony˝ By JEnnI TUoMInEn FoR MUM´S, 2018. ˝Semi Koala˝ BY JeNNi TUomiNeN FoR mUm´S, 2018. 

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wall hangings by ricardo cavolo 

Wall hangings made from organic wool. 

Size ~80 cm x 60 cm. 

1. RICARDO CAVOLO - Style 1 

FLAT WEAVE 

2. RICARDO CAVOLO - Style 2 

THICK WOOL - use on the wall or floor! 

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Handwoven from recycled cotton. 

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Natural or black, leather handles 

2. BIG MAMA - Size 35 cm x 45 cm. 

Natural or black, leather handles. 

2. BEAR - Size 35 cm x 45 cm. 

Light or gray, leather handles. 

3. 

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BEAD KEYRINGS 

Mum’s handmade glass bead ornaments & 

keyrings! All designs available as keyrings 

and ornaments. 

Keyring 10 x 10 cm 

Ornament 12 x 12 cm 

1. BLACK CAT 

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3. 

2. BLACK DOG 

3. RED DOG 

4. LOVEBIRDS by Jenni Tuominen 

5. TIGER by Paavo Halonen 

6. PEACE 

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5. 

6. 

7. BEAR - By Teresa Moorhouse 

8. GIRL - By Jenni Tuominen 

9. KOALA - By Jenni Tuominen 

10. PONY - By Jenni Tuominen 

7. 

8. 

9. 10. 

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THE STORY OF MUM’S 

By Anna Akhmetova 

Mum’s is a small design 

company based in Finland 

which sells textiles, home 

decor items and jewellery 

within the country and 

abroad. The products are 

designed in Finland in cooperation 

with some of the 

best designers and artists 

in the region and produced 

by skilled artisans in Bolivia, 

South Africa, India and 

Cambodia according to the 

principles of fair trade. 

Outi Puro is a designer, 

an artist, the founder 

and the heart of Mum’s. It 

all started several years ago 

when Outi was working as 

a sculptor and doing her 

communal art project. The 

project consisted of a series 

of baking performances. 

One of them, “52 Sundays”, 

included Outi baking buns 

at home with her kids 

and at Helsinki railway 

station. Another performance, 

called “Baking for 

my long lost friend” lead 

her to Africa in 2006 to 

bake buns for her long 

lost African friend Diane. 

With the help of Diane, 

Outi travelled around 

Africa and met local craftsmen 

and artists. She was 

inspired by their culture 

and their works and also 

realized that they were in 

the same situation as she 

was - trying to combine 

creative work and family. 

Many of the craftsmen 

she met were women with 

children trying to balance 

work with taking care of 

their families. This lead 

Outi to an idea of a collaboration, 

and she designed 

bags which women in 

Africa could make for her 

art project. Over the years, 

this art project turned into 

a sustainable design company 

employing over 40 

people, with Outi being in 

charge of the collection. 

Mum’s slogan is 

“making good with goods.” 

The company works in 

close cooperation with the 

craftsmen and takes into 

account their needs. The 

craftsmen, for example, can 

work from home, which 

eliminates travel costs, 

saves on childcare expenses 

and allows more people to 

join the workforce. Working 

for Mum’s improves 

the quality of their lives 

and creates many new 

opportunities for them and 

their children, who now 

have the possibility to go 

to school and learn how 

to read and write. You can 

read interviews with the 

craftsmen on page 33. 

Mum’s products 

Hi, I’m Outi, mum of 

Mum’s! 

Take a look what has 

happened to Mum’s since 

the beginning from the 

timeline below! 

2006. 

The beginning - Africa. 

2 0 0 9 . 

Mum’s toys are designed in Scandinavia 

by best of professionals 

- kids! 

2 0 0 7. 

Designed in Finland handmade 

in Africa, from surplus material. 

2 010 . 

Flowerdrops charity proje 

by Mum’s began. 

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are simple, joyful, and 

functional, in the best 

traditions of minimalistic 

Scandinavian design. What 

distinguishes them among 

other high quality Scandinavian 

interior products 

is the touch of authentic 

ancient handicraft culture 

of countries like Bolivia, 

South Africa, India and 

Cambodia. Each design is 

adjusted to the techniques 

of the artisans in the areas 

where these items are produced, 

and all products are 

handmade, making them 

truly unique. Outi works 

in collaboration with such 

renowned designers as Anu 

Penttinen, Susanna Vento, 

Maija Louekari, Saana ja 

Olli, Heath Nash, Haldane 

Martin, and Reetta Ahola, 

and carefully picks and finetunes 

each product design 

herself. The creation of 

a new collection is a long 

process. A product starts 

out from a Nordic-inspired 

design, goes through several 

changes and adjustments 

to fit the techniques of the 

craftsmen, and finishes as a 

beautiful and ecologically 

sustainable product, made 

with joy and love. 

Mum’s not only aims 

to improve the lives of 

people in distant locations, 

but also serves the Finnish 

community by organizing 

happenings and local charity 

events. Since 2011, in 

cooperation with other designers 

and NGOs, Mum’s 

has been organizing the 

Flowerdrops project - an 

art event, which promotes 

ecological sustainability and 

donates all the profits to 

charity. 

Mum’s was born in 2006 while Outi and her family went to 

Africa. These children are happy to go to school. And their 

parents are even happier to be able to provide them the possibility 

to go to school and learn things. Most of MUM’s 

handicrafters cannot read or write, because they did not 

have a chance to go to school as kids. 

YES! 

2 010 . 

Mum’s gym ball won Playful 

interior design competition 

Habitare Finland. 

2 019 . 

Doing more good than ever! 

ct 

2 013 . 

Mrs. President Jenni 

Haukio wearing a brooch 

by Mum’s. 

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CARRIED IN BLOOD, 

MADE BY HEART 

STORIES OF MUM’S ARTISANS 

while a large one (170cm 

x 240cm) takes about a 

week. When sitting by 

the loom, they performed 

inherited skills from their 

forefathers. Now they are 

able to weave their own 

dreams. 

- It all happened when 

we were in need of some 

exposure. I was a bit lucky 

to be a part of Mum’s. 

Craftsmen from South 

Africa shared with us some 

real changes in their lives. 

Before cooperating with 

Mum’s, they spent most of 

the time at street markets 

waiting for buyers, having 

no idea what the future 

holds for them. Now 

they can work from home 

and get a decent income 

on a regular basis. These 

efficient craftsmen are able 

to create ten small-sized 

trophy heads or seven tailor-made 

hangers in only 

one day. Angus, the person 

who is in charge of the telephone 

BEAD products* is 

obviously passionate about 

his job since he dreamed 

for ‘more work’. Mum’s 

has introduced a modern 

SoHo working style to 

those craftsmen and workers. 

Now they also have 

more opportunities to get 

out of the ‘poverty trap’ 

in that society which they 

described as unequal. 

The interviewed 

craftsmen all expressed 

their love for Mum’s. 

They feel that their skills 

and hard work are greatly 

appreciated. They get fair 

salaries. The phrase ‘full 

transparency’ was used by 

the craftsmen to describe 

their business relationship 

with Mum’s. They are 

very proud to say that they 

get compliments, a lovely 

bonus, for their products. 

When asked what they 

want to say to Mum’s, they 

put it in a very Nordic way, 

simple and practical. 

- Long live Mum’s! 

*For more stories about 

telephone BEAD products, 

please check the article 

“Out of the trash bin”. 

This is Zanele making lampshades, 

texthangers and brooches and animal 

trophies for Mum’s. 

By Chi Zhang 

Mum’s products are 

100% handmade by skillful 

craftsmen in Asia, Africa 

and South America. There 

are young talents who are 

only in their 20s and there 

are also experienced craftsmen 

who have been in 

the business for almost 30 

years. To them, handicraft 

skill is embedded in their 

blood. 

Babulal, Dinesh, Ravi, 

Surender, Akbar ali, 

Rabban ali...these Indian 

craftsmen have been working 

with Mum’s for almost 

3 years now. They make 

carpets, floor cushions, 

bags and wall hangings. 

Through their clever 

hands, a small carpet 

(90cm x 200cm) can be 

made in three to four days 

Collecting recycled material 

in Africa. (Up) “Now they 

are able to weave their own 

dreams”. (Left) 

“I SPEAK ENGLISH AND TURKU: 

GOOD WITH GOODS! 

KAUHIA PALI HYVÄÄ TAVARAST!” 

-THE BIRD 

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OUT OF THE TRASH BIN 

RECYCLING LOCAL MATERIALS FOR GLOBAL GOOD 

By Viktoriya Kuzina 

& Marianna Haavisto 

What do telephone 

wires, plastic bottles, 

paper and cotton have in 

common? Any of them 

can be found in Africa. 

Any of them can also be 

used to bring amazing interior 

design items to life. 

From small jewelry to full 

size chairs and mirrors – 

Mum’s always relies on 

local recycled materials 

and factory leftovers as a 

primary source of working 

materials. 

Mum’s hires people 

to gather recyclable waste 

providing employment in 

localities all over the world 

with a fair payment to its 

workers. Every type of 

waste may be later used and 

turned into a piece of art: 

a chair with a hand-knotted 

seat made of recycled 

plastic, a lampshade made 

of bottles and canisters, 

cushions made of reclaimed 

cotton and many others. 

Mum’s tracks down the 

origin of the materials to 

ensure they were ethically 

produced and obtained. 

For example, instead of 

wool gathered by mulesing 

techniques Mum’s relies 

on painlessly sheared hy- 

po-allergenic alpaca wool 

from Bolivia, along with 

leather leftovers of shoes 

production from Africa, 

hand-dyed sari cuts from 

India, and Cambodian silk. 

By re-using locally 

gathered materials and factory 

leftovers at the workshops, 

Mum’s votes for 

better working conditions 

and a cleaner environment 

as well as for animal-friendly 

and cruelty-free production 

principles. Choosing 

Mum’s products does not 

only support the ethical 

design principles but also 

unites people around the 

world. 

“EVERY TYPE OF 

WASTE MAY BE LATER 

USED AND TURNED 

INTO A PIECE OF ART. 

IT’S JUST THINKING 

USED MATERIAL THE 

NEW WAY.” -THE BIRD 

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Mum’s uses various types of ethical materials: local, first class wool in India and Bolivia, surplus and recycled 

materials in Cambodia and South Africa. We have made sure no mulesing technique is used within 

shearing as it is very painful for an animal. The raw material is processed into fine desing in the hands 

of local artisans. 

59

SHOWROOM 

- Design District 

Lönnrotinkatu 40, Helsinki, Finland 

Open! 

tuesdays 12.00-18.00 

wednesdays 10.00-16.00 

Follow us on Facebook & Instagram @mumsdesigns 

Mum’s fair scandinavian design collection 2019 

Editor-in-chief: Outi Puro 

Mum's CEO ( Dad of MUM's): Pasi Lindqvist. Also Master of video & Music. 

Editorial Board: Anna Akhmetova, Marianna Haavisto, Hanna Kaketti, Marina 

Karlova, Viktoriya Kuzina, Pauliina Sassali, Hanna Suominen, Chi Zhang. 

Photography: Jukka Aro, Pirita Fors, Kaisu Jouppi, Hanna Kaketti, Suvi 

Kesäläinen, Ulla Kokki, Joanna Moorhouse, Hilja Mustonen, Ottilia Orenius, 

Kirsi-Maria Savola, Markus Vikanen/Stone Films, Mum’s 

Illustration: Pauliina Sassali 

Layout: Hanna Kaketti & Mum’s 

© Mum’s 

Mum’s 

Showroom 

Lönnrotinkatu 40 

00180 Helsinki 

Finland 

tel. +358 50 4450 864 

info@mums.fi 

mums.fi

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