Hotel & Tourism SMARTreport #43

cleverdis

Hotel & Tourism

SMARTreport #43

2019 Summer Edition 25

25

FORBES TRAVEL GUIDE

EXPANDING IN ASIA-PACIFIC

CEO Filip Boyen talks about his organisation’s ambitions

and roadmap in the region

With the Hong-Kong based Peninsula Hotel group scooping five star

honours across its brand for the Forbes Travel Guide 2019 Star Awards, and

other hotels earning five-star rating for the first time, like Four Seasons

Resort The Nam Hai, Hoi An, Bulgari Resort Bali and Bulgari Hotel Beijing,

all eyes are turned to the east when it comes to luxury travel. For several

years, Forbes Travel Guide has been enhancing its presence in the region,

so we asked the organisation’s CEO, Filip Boyen, to tell us more about

their activities there.

We consider Asia Pacific a mature market.

We entered China with Beijing and now are

covering eight cities there, along with nine

more countries throughout the Asia Pacific/

Oceania region, including the more recent

addition of Vietnam. We do now proudly

feature Seoul as a destination on our list,

and the city boasts several Star Award

recipients, including The Shilla Seoul,

a Five-Star award winner. Growth and

expansion continues in Asia Pacific, and

we will be announcing our first winners

for Cambodia. Plus, growth of destinations

in the Asia/Oceania region are happening

already this year, including the Republic of

the Maldives, French Polynesia and New

Zealand.

It’s less than a year since you’ve been at

the helm of Forbes Travel Guide. How

are you “fitting in”?

My tenure at Forbes Travel Guide has flown

by, and it is hard to believe my anniversary

will be in November. It has been the most

enjoyable time in my career. One of the

greatest highlights was Verified, The

Forbes Travel Guide Luxury Summit, which

had more than 700 attendees, celebrates

our annual Star Award winners and

offers attendees the opportunity to join a

program of informational sessions. Another

highlight of my new role was being able to

then take the time afterward to set up a

schedule of destination visits and see those

properties in person. Forbes Travel Guide

exists to champion, support and celebrate

all those with a passion for extraordinary

service and that makes my job incredibly

meaningful and enjoyable.

What differentiates Forbes Travel

Guide?

Forbes Travel Guide is the only global,

independent luxury ratings association that

offers objective, professional incognito

evaluations to determine the very best

properties in the world. A rating cannot be

bought or influenced; we pay for all our own

inspections, and the results are determined

via a stringent set of standards, that is both

geographically and culturally sensitive in

application. We are a transparent business

and have taken very specific steps over

recent years to bring clarity and open

dialogue with the industry

Filip Boyen

CEO, Forbes Travel Guide

GROWTH OF DESTINATIONS IN

THE ASIA/OCEANIA REGION ARE

HAPPENING ALREADY THIS YEAR,

INCLUDING THE REPUBLIC OF THE

MALDIVES, FRENCH POLYNESIA AND

NEW ZEALAND

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