Hotel & Tourism SMARTreport #43



Hotel & Tourism

SMARTreport #43

2019 Summer Edition 35


© PeopleImages - iStock by Getty Images




In this edition, we take a close up look at

how the younger generation is changing

the way business is done, and what part

technology should play to cater for this.

Indeed, “Gen Z” is growing up in a world

of exceedingly innovative technology.

The majority of them can’t recall a time

before Google, or a world without

smartphones. Their perspective of the

world is what makes them unique. They

think in 4D, wear watches whose primary

function isn’t to tell time, and have

never had the feeling of holding a paper

map in their hands. Gen Z is constantly

connected, with 41% spending 3+

hours a day on computers for nonschool

related activities and preferring to

use 5 screens at once for multi-tasking

(Sparks & Honey). More than eight out

of 10 are hooked on social networks

and more than half of them think that

this is where their social life takes place

(Business Insider). How are brands taking

advantage of this? What are the eventual

threats and dangers for those who don’t?

Read on to discover more.

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