Hotel & Tourism SMARTreport #43

cleverdis

Hotel & Tourism

SMARTreport #43

2019 Summer Edition 5

5

Naomi Watts

© Getty Images for American Express

The Nepal Tourism Board and

Himalayan Bank to launch the

“Experience Nepal” campaign.

worldwide. These benefits include such

things as noon check-in, when available;

room upgrade at check-in, when available;

daily breakfast for two; unique amenity

valued at US$100, such as a food and

beverage credit; guaranteed late checkout

at 4 pm; and complimentary Wi-Fi.

Naomi Watts is a brand ambassador.

What has she contributed in terms of

her own tips for travellers?

Platinum Card Members can now earn 5X

Membership Rewards Points or use Pay

with Points on prepaid bookings of Fine

Hotels & Resorts properties—a curated

collection of 1,000+ of the world’s most

luxurious resorts, with an exclusive suite

of Card Member benefits—through

Amextravel.com. In celebration of this

new benefit, we teamed up with expert

traveller Naomi Watts to show consumers

how to make the most of their time off

by trading in the traditional three-day

weekend for a five-day respite; while

bringing the enhanced Fine Hotels &

Resorts benefits to life. Nearly 81%

of consumers agree that a three-day

weekend doesn't provide enough time

to travel, and 74% of consumers feel

more relaxed after a five-day weekend

compared to two or three days. A world

traveller herself, Naomi is an expert on

making the most of one’s journey --

from beating jetlag to packing with just

a carry-on. As an actress, travelling is

naturally part of her job. Whether being

on location or escaping for some muchneeded

rest and relaxation, she says a

stress-free journey is important to her,

so she has a couple go-to rules to ensure

things run smoothly. This is what she said:

1. Take advantage of travel perks:

Thanks to American Express’ Fine Hotels

& Resorts benefits like guaranteed late

check-out at 4 pm, I know I can be flexible

with my travel schedule.

2. Less is More: I stick to a carry-on,

which makes getting through airports a

breeze. I also never travel without my goto

staples, like a white button-down, jeans

and sneakers, which are versatile for day

and night.

3. Save Room for Souvenirs: I love to

buy a small reminder of my trip wherever

I go, so I always make sure to leave a little

room in my carryon.

4. Keep Moving: One of my top tricks for

avoiding jet lag is to try and get as much

sleep as I can on the flight and hit the

ground running once I land. Additionally,

I work to stay hydrated and avoid caffeine.

5. Indulge in “Me Time”: Long flights

don’t have to be daunting. It’s not often

that I get uninterrupted time for myself, so

when not sleeping, I love to catch up on

movies, read scripts and respond to emails.

Nepal is a new focus for American

Express, with a specific campaign

WE TEAMED

UP WITH EXPERT

TRAVELLER NAOMI

WATTS TO SHOW

CONSUMERS HOW TO

MAKE THE MOST OF

THEIR TIME OFF (…)

promoting tourism in this destination.

Can you tell us a little about this?

For more 100 years, American Express

has helped our customers see the world

through premium travel services and

experiences. Nepal is without a doubt one

of the most beautiful places to see in Asia

and we’re thrilled to be partnering with

The Nepal Tourism Board and Himalayan

Bank to launch the “Experience Nepal”

campaign. This global campaign aims to

promote Nepal as an international tourist

destination offering unique, authentic

experiences for American Express Card

Members across the globe. As part of

this exclusive partnership, American

Express Card Members can access special

privileges, value adds and discount offers

at over 80+ merchants across Nepal who

are participating in this campaign

*Generation Z = 18- to 21-year-olds

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