Hotel & Tourism SMARTreport #43


Hotel & Tourism

SMARTreport #43

2019 Summer Edition 9





Unprecedented demand

for space at leading Asian

tourism event



Managing Director,

Messe Berlin


With a total of 58 NTOs

and RTOs, ITB Asia in

Singapore this October

has experienced a year-onyear

growth of 23.8% and

25% respectively in the

securing of exhibition space

compared to 2018.

The 3-day business-tobusiness

travel trade show

takes place from 16 - 18

October 2019 at the Sands

Expo & Convention Centre

at Marina Bay Sands. This

year’s event will see at least

19 new NTOs and RTOs,

and thus far, the three

contingents with the largest

exhibition spaces registered

are from Indonesia, Russia

and South Korea.

The strongest participation

comes from Asia,

Marina Bay complex, Singapore

with Southeast Asia

well represented, and

newcomers Myanmar and

RTO, Jakarta, taking part.

North Asia will see an

expanded South Korean

contingent with RTOs from

Gyeonggi, Jeju and Seoul

securing their own booths.

Europe has seen a major

increase in the number

exhibitors, buoyed by an

increase in interest from

Southern and Eastern

Europe. The Balkan states

of Macedonia, Montenegro

and Serbia will be taking

part for the first time along

with the Czech Republic

and Estonia. Compared to

previous years, Hungary

and Russia will also bring

larger contingents





Co-located with ITB Asia

2019, MICE Show Asia 2019

will see a diverse group of

participants taking part, of

which 47% are from MICE

Agencies and 26% from

Corporates such as Meetings

and Incentive Planners.

The new show will shine the

spotlight on Asia’s meetings,

incentives, conferences

and exhibitions (MICE)

sector. The gathering will

see professionals from the

incentive travel, meetings,

and events industries come

together to discuss the latest

trends, hear from up-andcoming

MICE innovators,

and network with suppliers.

Katrina Leung, Managing

Director of Messe Berlin

(Singapore), the organiser

of MICE Show Asia, cites

a forecast published by

Allied Market Research on

the global MICE market,

explaining that Asia-Pacific

is expected to witness the

highest growth rate of

8.6% through to 2023:

“The MICE sector in APAC

continues to thrive, with the

region expected to witness

the highest growth rate

in the next 5 years. After

successfully organising ITB

Asia for 12 years, we noticed

the fast-growing demand

for the MICE and corporate

travel segments. MICE Show

Asia 2019 seeks to capture

this growing demand and

I am confident participants

will gain the highest value at

this show.”

Messe Berlin is working

with prominent trade

partners such as the United

Networks of International

Corporate Event Organizers

(UNICEO) and Professional

Convention Management

Association (PCMA) to enrich

the conference content and

bring buyers on board

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