The Lantern Thredbo Apartments Style Guide

The Lantern Thredbo Apartments
The Lantern Apartments is a famous Thredbo Landmark. Choose
from 35 apartments most with spectacular mountain views of Thredbo
Village and the mountains of the Kosciuszko National Park.
Thredbo offers snow sports in winter and a choice of hiking, trout
fishing, mountain bike riding and relaxing in the Australian Alps.
Brand Guidelines
Following these guidelines will ensure that the logo is used in
a way that upholds aesthetic standards and keeps The Lantern
Thredbo Apartments brand looking professional and consistent.

QUALITY
COMFORT
HIGH COUNTRY
HOME BASE
FUNCTIONAL
EXPLORE
CARING
Inspiration
The Lantern Apartments provide a quality, comfortable and practical home base for
guests who wish to spend their days exploring the high country and their nights with
friends and family, resting their legs for the next activity. People come to Thredbo to
experience the Village and the National Park, not to stay in an apartment.
The Lantern Apartments simply provide functional accommodation with caring customer
service, so the logo needed to be clean and simple. The tagline - Snow Bike Hike -
is represented in the colour palette and by three clear symbols, which most guests can
associate with an aspect of their Thredbo holiday.

Minimum Size
The smallest the logo
should be presented is 1
inch high by 3 inches long

Primary Logo
The Lantern Thredbo Apartments Primary
Logo is a word mark with the tagline’s
associated symbols. The clean, spacious
san serif font is representitive of a modern
accommodation service. By keeping
the logo simple it shall remain relevent
for years to come. The symbols provide a
more flexible and playful element, which
will become associated with The Lantern
brand in years to come.
This is the main logo to be used across
primary brand applications. As The Lantern’s
trademark it is important that the
logo always be applied with care and
respect in every application according to
these guidelines.

Vertical Logo
Secondary Logos
This logo can be
used for purposes
where a vertical
display required.
For example as a
bookmark business
card for guests.
The Lantern Thredbo Apartments secondary
logos can be used in replacement of the Primary
logo in certain situations. The primary logo
should never be used directly next to a secondary
logo, as it will seem repetitive.
The tagline can be used with or without the
primary logo but should be used carefully as a
graphic accent, to showcase the activities available.
The symbols can also be used when the full
primary logo is not necessary or in cases where
the brand name is already displayed in plain
text. For example, the symbols could be used
on instagram as the username will be adjacent
to the display image in plain text.
Horizontal Logo
These horizontal
secondary logos
can be used when
the Lantern Brand
requires the use of
‘Thredbo Apartments’
when reaching out to
a less familiar target
market. The simplified
version can be used to
prevent repetitiveness.

Tagline
This tagline works
well when the primary
logo is not
required. It can also
be used more subtly
on merchandise to
represent Thredbo
and The Lantern.
Symbols
These symbols are
signify the activities
available and
The Lantern brand.
They can be scaled
down to a small
size, or rearranged
and re-sized to
indicate a certain
offer or seasonal

Icons
These icons represent what Thredbo Village and the Lantern has to offer.
They are useful for social media and signage around the buildings.

Colour Usage
The colour usage for The Lantern
Thredbo Apartments is
fairly minimal. The Logo is not
to be displayed in other other
colour than black, charcoal or
white and snow grey. The logo
must be displayed in white if
placed over the brands colour
palette, as displayed. It is not to
be displayed in black or charcoal
over a block colour.
The symbols can be displayed
using any of the four selected
colours if they are being used
as a stand alone element.

Clear Space
To ensure legibility always keep
a clear space around the logo.
This space isolates the mark from
any compteting graphic elements
that lessen the impact of the
mark. The minimum clear space is
defined as the diameter the circle
encasing the symbols. This space
should be maintained as the logo
is proportionately resized.
Unacceptable Usage
A. DON’T ROTATE LOGO
F. DON’T ADD GRAPHICS
To maintain the integrity of the
brand do not rotate, skew or
distort the logo in anyway. This
includes adding any new elements
to the design or adding
any effects like dropsadows or
colour. Here are some examples
of how NOT to use the logo.
B. DON’T SQUASH OR STRETCH
C. DON’T ADD ELEMENTS
WITHIN LOGO CLEARSPACE
D. DON’T RESIZE ANY PART
E. DON’T REARRANGE PARTS
G. DON’T USE OFF BRAND
COLOURS
H. DON’T ADD DROPSHADOWS OR
TEXT EFFECTS
I. DON’T CONTAIN LOGO IN A BOX
WHEN USING ON BLOCK COLOUR
OR IMAGE.

Photo Background
There are many ways the logo
can be used on photographic
backgrounds , but each option
should be exercised with
care, by making sure the logo
and type aren’t obstructed by
the image.
Tips
Use Quality Relevent Images
Use a colour overlay from
the selected palette with the
white logo
Do not place the white or
black logo on an image
with predominately white or
black tones without using
an overlay.

Typography
Typography is a powerful brand
tool when used consistently. The
font family Gotham represents
the clean and modern feel of the
brand and should be used across
all print & web applications.
GOTHAM
light
book
medium
book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789

Colour Palette
Colour is an integral part of The Lantern’s
brand identity. Consistent use of the colour
palette will not only reinforce the cohesiveness
of the brand, but it also serves an underlying
purpose of communicating a certain feeling to
the target market.
ALPINE GREEN
CMYK: 42, 14, 49, 0
RGB: 171, 187, 145
hex: #abbb91
CHARCOAL
CMYK: 73, 65, 61, 62
RGB: 51, 51, 51
Hex: #333333
The muted tones represent the environment
and the activities on offer within it.
Alpine Green signifies the surrounding bushland,
hiking and exploring the National Park.
Charcoal represents the bike tyre, the tread on
your hiking boot or the base of your ski.
Alpine Blue is the sky on a blue bird day.
Snow Grey balances the Charcoal, something
like the snow on a 4pm High Noon run.
ALPINE BLUE
CMYK: 80, 46, 21, 1
RGB: 79, 119, 155
Hex: #4f779b
SNOW GREY
CMYK: 15, 11, 8, 0
RGB: 223, 223, 226
Hex: #dfdfe2

Branding Mockups
These mockups are to showcase
the potential of the new Lantern
brand within the workplace.
These are just simple examples
and not representitive of
actual stationary, uniforms or
merchandise.

Uniforms

Office Staff

Cleaners

Environmentally Friendly Merchandise

www.lanternapartments.com.au
@lanternapartmentsthredbo
@lanternthredbo