Professional Beauty July/August 2019

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JUL•AUG 2019 INFORMATION. INNOVATION. INSPIRATION.

THE LUXE

BEAUTY EDIT

What’s trending now

TECH

TAKEOVER

Here are the

devices to invest in


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CONTENTS

July/August 2019

9 Editor’s letter

10 What’s on PB radar

12 News

20 Cover story – Priori’s

Adaptive Skincare

28 Viewpoint - Highlights from the

BEAUTY & SPA Insiders Summit

28 Skincare

36 Salon View - The Skin Boutique

40 Makeup - Lip liners

46 New makeup

48 Nails - new products

50 Nails - Metallics

52 Tanning

54 Style File - Steffanie Strazzere

56 Getting Certified

58 Talking Point - Technology Takeover

88 Masterclass - INIKA

95 Industry Rountable - CEO Insights

108 Waxing

110 Career How I Got Here

- Dr Irene Prantalos

88

108

130

36

108

112 Technology

114 Timely Appointment

116 The Pathway To Profit

108 Industry Insider - Tayla Bergmann

120 Perplexed Peeling

122 Salon View - SkinSmart Medical

108 Real Life - Robyn McAlpine

126 Making a Tax Claim

128 Naturally Good Expo

130 Beauty Escape - Maldives

134 Last Word - Jane Iredale

136 Events

ON THE COVER

Priori the long-time expert in Adpative

Skincare launched with just two products

in 2006 and has grown to be a leader in the

skincare market. The brand relaunched with

a new look in 2018 offering new product

formulations. Dawn Turner, Sales Director

and Partner from Priori chats about how the

brand has evolved and what inspires her in the

industry. Turn to page 20.

8 | WWW.PROFESSIONALBEAUTY.COM.AU


PUBLISHER

BHA MEDIA

BHA MEDIA

PUBLISHER + COMMERCIAL

MANAGER

Glenn Silburn

EDITOR

Anita Quade

aquade@intermedia.com.au

BEAUTY EDITOR

Michelle Ruzzene

mruzzene@intermedia.com.au

ONLINE AND NEWS EDITOR

Jenny Berich

jberich@intermedia.com.au

PRODUCTION MANAGER

Jacqui Cooper

GROUP ART DIRECTOR

Sanja Spuzanic

HEAD OF CIRCULATION

Chris Blacklock

cblacklock@intermedia.com.au

Professional Beauty magazine is published by

BHA MEDIA

ABN 23142047943

41 Bridge Road, Glebe NSW 2037

Ph: 02 9660 2113 Fax: 02 9660 4419

www.intermedia.com.au

WELCOME TO THE Luxe Beauty edition. We here at Professional

Beauty are constantly inspired by the new innovative products on

the market, especially in the land of luxury with skincare formulations

that are on the cutting edge. To find out the latest trends turn to

page 28.

It was a busy couple of months here as we hosted the inaugural

BEAUTY & SPA Insiders Summit at the end of May. The

collaboration in conjunction with Spa & Clinic magazine and

supported by headline sponsor Beauty Boosters saw more than 200

guests under the one roof at Ovolo Hotel, for a day of inspiring talks,

innovative ideas and engaging conversations to help take business

to the next level. The stellar lineup of 27 speakers shared their own personal journeys, trend forecasts

and the trials and tribulations of running your own business. The event was a phenomenal success

with many in the industry revealing what a great learning and networking experience it was. So stay

tuned for the event next year. In the meantime check out the highlights from the day on page 22.

If there is one guarantee in the beauty industry it is that the landscape is ever evolving and nowhere

faster than in technology. The market is inundated with new devices constantly – we chatted to

some of the leading suppliers and salons to find out what are the most popular pieces on the market

and what you should invest in. Turn to page 58.

Organic beauty is here to stay – this edition we chatted to INIKA, Australia’s natural makeup brand

that specialises in organic formulations. Turn to page 88 to find out the latest trends from this

popular line.

We also sat down with industry leaders to find out their insights into all things beauty and business.

Turn to page 95 for our latest Roundtable focusing on CEO Insights.

Until next edition!

FOLLOW US:

EDITOR’S LETTER

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Copyright © 2019

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THE PROFESSIONAL BEAUTY

team would like to thank all those

who attended the inaugural

BEAUTY & SPA Insiders Summit

in May at the Ovolo Hotel

in Woolloomooloo.

More than 200 people united

under the one roof to listen to 27

industry leaders who shared their

valuable insights and provided a

day of innovative talks to help inspire guests to take their business to the next level.

Topics on the agenda ranged from Worldwide Trends in Spa & Beauty, Taking Care of Your

Own PR Like a Boss, How I Found My Dream Team and Learning to Love Your Haters.

Professional Beauty Publisher, Glenn Silburn said: “The event was a much needed platform

for those in the beauty industry to share their ideas and network throughout the day.

The incredible feedback we have had from guests and speakers has ensured the event will

return next year.”

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law,

the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to

do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily

represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent

enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its

services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory

modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss

or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours

to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY | 9


PB RADAR

On our

RADAR

THE PEOPLE, PLACES AND EVENTS THAT

PRO BEAUTY IS CURRENTLY CRUSHING ON

BUDGET

BEAUTY

ModelCo is trying to not

to hit consumers too

hard in the hip pocket

by launching a trendinspired

beauty range,

MCoBeauty, for under

$30. Cha ching.

TENDER LOVING

BEAUTIES

A huge shout out to Nicola Le Lievre

from In Therapy who has started a

not-for-profit volunteer group, Tender

Loving Beauties. The dedicated group

of beauty therapists offer treatments

and pampering to those who women and

children who are sick, disadvantaged or

terminally ill. www.facebook.com/tenderlovingbeauties

DON’T BE

A DRAG

We’re putting Las Vegas on

our hit list purely so we can

go and visit Lady Gaga’s

flagship makeup store, Haus

of Gaga, and be a Queen,

even just for a day.

HAPPY BIRTHDAY MAVALA

AND CND

This year Swiss family brand Mavala is celebrating its

Diamond Anniversary. Meanwhile CND is celebrating

its milestone 40th birthday with Swarovski crystals as its

exclusive nail embellishment for all its anniversary events

with a unique ruby crystal mix available exclusively for nail

professionals. Happy birthday!

1.4

FACE HALO

units are sold

EVERY MINUTE

and the reusable

makeup removers

have replaced more than

370 MILLION MAKEUP

WIPES

in the past

12 MONTHS

BEAUTY EXPO AUSTRALIA

Make sure you block out August 24 and 25 in your diary

because it’s an event no beauty guru should miss. Beauty

Expo Australia will take place

at the International Convention

Centre, Sydney, and will feature

the best beauty brands and

suppliers under one roof. And

if you’re looking for a precursor,

then head to Brisbane Hair and

Beauty Expo at the Brisbane

Convention & Exhibition

Centre on July 28-29.

FOLLOW PROFESSIONAL BEAUTY:

facebook.com/ProfessionalBeautyAust

@pro_beauty_aus

@ProBeauty_Aust

linkedin.com/company/professional-beauty

10 | WWW.PROFESSIONALBEAUTY.COM.AU


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NEWS

BRISBANE SET TO SMASH RECORDS

More than 7500 industry professionals are

expected to attend the 5th annual Brisbane Hair

and Beauty Expo (BHBE) next month.

To be held at the Brisbane Convention &

Exhibition Centre on July 28-29, the event

is, according to organisers, shaping up to

be the biggest beauty event ever staged in

Queensland – and “one of the largest hair and

beauty events in the country”.

Expo managing director Jason

Greenhalgh says the expo will showcase over

250 brands and suppliers with “deals and special

offers galore”.

In addition up to 300 competitors are

expected to compete in the Sunshine Pro

Series Makeup, Lash and Nail Competitions,

which feature 17 separate categories to

give “opportunity for artists of all skill levels

to compete”.

However, Greenhalgh believes that the

Expo’s new education format, EduFEST, is set to

be the major highlight for visitors.

“EduFEST has shaken up the concept of

hair and beauty education to great reception,”

he says.

This year, the sessions will be held in three

purpose-built classrooms on the expo floor and

a separate workshop space in the Expo hall.

“Each session varies between intimate look

‘n’ learns and hands-on workshops, and will

be presented in a dynamic and sharp style,”

says Greenhalgh.

“This will allow attendees a platform to

enhance their knowledge and skills and to get

up-close and personal with industry educators.”

EduFEST speakers/sessions include:

• Charlotte Ravet – The new classic beauty.

Eyeliner, red lipstick, a sexy glow

• Cherie Stokic – How to train your team to sell

• Erin Nordern – Clean beauty for beginners.

• Estelle Oliveri – Create your first successful

Facebook advertising campaign

• Jessika Brigginshaw – Feathering and ombre

brow tattooing techniques

• Megan Farquharson – Beginners SPFX makeup

• Kym Krey – The 5 stages of business growth

For more information visit

www.brisbanehairandbeautyexpo.com.au

US COMPANY BUYS INTO ALPHA-H

US private equity firm, The Riverside Company, has bought a stake in one of

Australia’s most internationally recognised skincare brands, Alpha-H.

Established in 1995, Queensland-based Alpha-H has until now been 100 percent

owned by Michelle Doherty, her husband Dean and their three daughters (Jamee,

Libby and Taryn) since its early beginnings.

Michelle bought the company after using its products to treat her chronic acne.

Today, Alpha-H is sold in over 1000 salons, clinics and spas as well as on TV

shopping networks, in major retailers (incuding Sephora and Myer) and on several

airlines (including British Airways and Virgin Atlantic) in over 25 countries.

Doherty said the family is excited about the new partnership and will remain “an

integral part of Alpha-H”.

She said she decided to sell part of Alpha-H “after spending a significant amount of

time with Riverside”.

“Both Alpha-H and Riverside have a shared belief that the brand has room for

considerable growth through continued investment in new product development,

branding, marketing, procurement and production planning. Through our partnership

with Riverside, we will be able to achieve this far sooner.”

PBS TAKES ON ORGANIC NATION

Professional Beauty Solutions has taken on the salon distribution of Organic

Nation in Australia.

Launched two years ago, the Australian-made skincare range “fuses

science and organic ingredients” to create “real change”.

The range was created by Vanessa and George Jilly who helped launch

Jurlique into salons in 1989 and then launched Aveda into Australia in 1997

before eventually launching their own skincare range, Uspa, in the early 2000s.

After selling Uspa in 2014, the couple decided to “set a new benchmark

and take skincare to new heights and even higher standards in performance,

sustainability, transparency and accessibility into the business model”.

According to the Jillys, all the ingredients used in Organic Nation “are

grown, harvested and processed to avoid contamination from pesticides,

fertilisers and toxins” to ensure the products are “100 percent pure” .

12 | WWW.PROFESSIONALBEAUTY.COM.AU


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NEWS

ARTISAN SHAKES UP SYDNEY

Artisan Aesthetic Clinics has launched two

clinics in Sydney with “the intention of setting

the industry standard for client experience and

results, safety and best practice”.

Speaking after the opening of the clinics in

Balmain and Mosman, Maxine Horne, CEO of

Vita Group which operates Artisan Aesthetic

Clinics, said Artisan is planning to provide

Sydneysiders with “a high quality, bespoke

and medically-led alternative to the standard

experience currently on offer to residents”.

“Artisan addresses a gap in the market

for a premium, medically driven brand that

places client safety and care at the forefront of

everything they do,” she said.

“At Artisan, delivering the best quality

service and client experience is paramount,

which we achieve by consulting with our clients,

understanding their concerns and wants and

matching those to the appropriate treatments

from Australia’s leading medical practitioners.”

Vita currently operates 14 aesthetic clinics

across Queensland, the ACT and NSW. The

opening of the two Sydney takes Vita’s Artisan

branded clinic footprint to eight clinics.

The company plans to continue to increase

its footprint across Australia with “a mixture of

greenfields and acquisitions” to meet its goal of

establishing “a national network of 70 to 90 clinics

over the next five years”.

The brand’s clinics are “guided by Artisan’s

experienced medical board, led by Dr Linda

Williams who has more than 17 years of

experience in the medical aesthetics industry”

and each individual clinic is staffed with its own

doctor and team of nurses, dermal therapists

and clinicians.

TRIBELLA DELIVERS ‘UNPARALLELED’ RESULTS TO VENUS

Just one year after launching into Australia, Venus Concept’s TriBella treatment

is delivering “unparalleled results” to salon clients across the country.

Venus Concept Australia national sales manager Gidon Silverman said

demand for the treatment is growing “amazingly well” due to its “ability to

provide the benefits of three treatments/technologies in one”.

“Tribella delivers unparalled results for multiple indications while traditionally

you would need multiple and different treatments to treat an array of

different indications.”

Performed using the company’s Venus Versa workstation, each TriBella

treatment “simultaneously enhances tone, tightness, and texture” with

three separate applicators (IPL photorejuvenation, DiamondPolar and

NanoFractional RF).

Silvrman says that although happy with Tribella’s first year in Australia the

company is planning to increase demand for the treatment further in the next 12

months “via un-matched marketing support incorporating a variety of print, PR

and digital medias and events”.

CHARLOTTE PLEDGES £1MILLION

British makeup artist Charlotte Tilbury has

pledged £1 million to Women for Women

International which helps female survivors of

war rebuild their lives

Brita Fernandez Schmidt, Women for

Women’s senior vice president for global

partnerships, said Charlotte’s £1 million

pledge is one of the largest corporate

donations that the charity has ever received.

She said the pledge will enable the charity

to bring its 12-month training program into

new areas “meaning more women will learn

how to earn and save money, improve their

family’s health and make their voices heard at

home and in their communities”.

“It’s hard to put into words what the £1 million pledge means to Women for

Women International – it’s almost indescribable,” she said.

“To know that Charlotte believes in our work and is ready to commit the full force

of her business to bringing about change for women in some of the world’s most

dangerous places is truly inspirational.

Charlotte, a global ambassador for Women for Women, said her support for the

charity began in 2014 after Brita told her about women in conflict zones who would

wear lipstick as a symbol of their womanhood and defiance.

To date, Charlotte Tilbury Beauty’s donation of £190,526 has funded over 350

women in the program.

14 | WWW.PROFESSIONALBEAUTY.COM.AU


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NEWS

AND THE WORLD’S TOP 50 MOST

VALUABLE COSMETICS BRANDS ARE…

Johnson’s is still the world’s most valuable

cosmetics brand - even though its brand value

dropped 20 percent to US$14.1 billion in the last

year - according to Brand Finance’s latest report.

In the consultancy’s 2019 listing of the world’s

most valuable cosmetics brands, Johnson’s is

followed by Chanel, whose brand value increased

by 95 percent in the last year to reach $11.4 billion

and L’Oreal, whose brand value decreased by

around 10 percent to total $10.7 billion.

Releasing the report, Brand Finance CEO

David Haigh said “growth in the cosmetics

market is dependent on a brand fully grasping

and meeting the demands of its discerning

customer, something which, with the rise of

social media and the explosion of vloggers and

influencers, is constantly evolving”.

“Whilst pricing, variety, packaging and

brand loyalty remain central to repeat business,

cosmetics brands which capitalise on their

marketing and digital presence, are the ones most

likely to prosper.”

Other key findings in Brand Finance’s 2019

report include:

• Johnson’s under the microscope

“As cosmetics giant Johnson’s defends its

first-place spot and title as the world’s most

valuable cosmetics brand, its ongoing talcum

powder and asbestos litigation cannot be

ignored. While the baby powder is only a small

share of the company revenues, the link to

the brand image is 100 percent. The share of

group revenues fell and Johnsons recognised

in early 2018 that they needed to relaunch the

brand to appeal to millennial mothers.”

• Challenger vs luxury brands

“Across the cosmetics industry, it is now

the challenger brands which seem to be

grabbing the most attention through their

consumer-focus, inclusive mindset and digital

marketing campaigns.”

• Neutrogena strength

“Johnson & Johnson owned Neutrogena is the

“strongest cosmetics brand” and has therefore

been awarded a Brand rating of AAA. With

brand strength and trust becoming inescapably

crucial to the success of a cosmetics brand,

Neutrogena has over the years managed to

retain a very loyal customer base and become

known as a trusted skin care brand.”

EAORON TARGETS

SALON MARKET

Australian skincare brand

Eaoron, which is currently

distributed in mass market

retailers such as Chemist

Warehouse, Priceline and

Woolworths across the country,

is now targeting the local salon

and spa market.

Unveiling the brand’s new

logo and latest product, the

Painless Nano Microcrystal

Mesogun, Fernando

Rodriguez, head of business development for Australian United Pharmaceuticals

(the manufacturer of Eaoron), said the company is planning to increase its presence in

salons and spas “over the short to medium term”.

Australian United Pharmaceuticals, which supplies Eaoron to “under a 100” local

salons and spas, will initially target the market with its ‘Hyaluronic Series’ and ‘Mask

Series’ products.

Rodriguez said that the company has different strategies for different markets so

although “some of the products might be available in some other retailers (such as

Priceline) in the beginning”, it plans “to develop specific products for salons and spas”.

Eaoron launched Hyaluronic Acid Essence - the first product in its ‘Hyaluronic

Series’ – in 2014. Marketed as “a safe, natural and affordable alternative to clinical

Botox”, the product sold more than 10 million units within a year of its release and has

since “underpinned Eaoron’s growth into 20 international markets”.

Today, Eaoron products are sold in Chemist Warehouse, Priceline, Woolworths,

Amcal, Costco, some duty free outlets and online at mychemist.com.au, nantonic.com.

au, chemistdirect.com.au in Australia as well as online on Amazon.

LIP POWDERS TAKE

A BITE OUT OF

LIPSTICK MARKET

The global demand for lip

powder, a relatively unknown

makeup product just a few

years ago, is now worth

around US$350 million and

set to grow at nearly six

percent per annum for the

next eight years, according to Future Market Insights.

Originating in Korea, lip powders (typically made with silica as well as

hydrating ingredients such as vitamin E) promise to provide long lasting colour

without any of the dryness traditionally associated with lipsticks (particularly

matte and metallic formulations). It can also be worn under or over lipstick for

extra pigmentation.

Major brands including L’Oréal, Maybelline, MAC Cosmetics, Clinique

and Sephora have already introduced lip powders on the market in a variety of

formats including pressed powder palettes and in ‘lip gloss tubes’ with cushion

tipped applicators.

According to Future Market Insights ‘Lip Powder Market 2019-2027’ report,

lip powder is “likely to partially or entirely replace lipsticks in the near future” due

to its creamy and smooth texture.

“The global market for lip powder is witnessing growth based on a few

unique advantages (such as long-lasting colour and vibrancy) over conventional

lipstick,” the report said.

Future Market Insights concludes that APEJ (Asia Pacific excluding Japan)

is expected to remain the largest regional market for lip powder products but

the market in North America “holds significant growth”,

16 | WWW.PROFESSIONALBEAUTY.COM.AU


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NEWS

MOISTURISER COULD SAVE YOUR LIFE

A new study has found that the regular use of

moisturiser reduces ‘inflamm-aging’ linked to

chronic diseases such as Alzheirmer’s, Heart

Disease and Diabetes.

In the study by scientists at the University

of California and the San Francisco Veterans

Administration Health Care System, 33 participants

aged 58 to 95 applied an over-the-counter skin cream

containing “a beneficial ratio” of three types of lipids

(cholesterol, free fatty acids and ceramides) all over

their bodies twice daily.

After a month, the researchers measured

blood levels of three cytokines - interleukin-1 beta,

interleukin-6, and tumor necrosis factor (TNF)

alpha - that have been implicated in age-related

inflammatory diseases.

According to the University, using the cream

reduced the amount of all three cytokines compared

to both the participants’ levels before using the cream

and the levels of similarly aged adults who did not use

the cream.

“In fact, using the cream lowered participants’

cytokine levels to be nearly equivalent with people in

their 30s, suggesting that rejuvenating the skin can

reverse ‘inflamm-aging’. The cream also improved

skin hydration, lowered pH, and repaired the

permeability barrier.”

Speaking after the publication of the study in the

Journal of the European Academy of Dermatology

and Venereology, senior author Dr Mao-Qiang Man

said the scientists conducted the study based on

the belief that skin might be to blame for body-wide

inflammation linked to chronic diseases of ageing

- rather than the more commonly held belief that

inflammation is caused by the immune system or

the liver.

“The inflammation must come from an organ big

enough that very minor inflammation can affect the

whole body,” he said.

“Skin is a good candidate for this because of its size.

“Once we get old, we have dermatological

symptoms like itchiness, dryness, and changes in

acidity. It could be that the skin has very minor

inflammation, and because it’s such a large organ it

elevates circulating cytokine levels.”

The study’s lead author,Dr Theodora Mauro,

added that until recently the scientific community

didn’t believe that skin could contribute to systemic

inflammation and disease but “in the last five years

studies of psoriasis and dermatitis have shown that

skin inflammation from these diseases likely increases

the risk of heart disease”.

“Ageing skin is much more common than psoriasis

or dermatitis, so the overall risk to the population from

ageing skin could far outweigh that seen from skin

diseases,” she said.

“Decreasing inflammation simply by treating the

skin dysfunction seen in ageing could have profound

health effects.”

MII COSMETICS

ARRIVE IN OZ

Mii Cosmetics, the Londonbased

makeup brand used by

used by “over 1500 makeup

professionals, spas and salons

throughout the UK as well

as thousands more in 21

other countries”, has landed

in Australia.

Mary-Tabitha Wilkin,

the owner of Kindred

Beauty, decided to launch brand locally after working for its creators, Gerrard

International (which has distributed Jessica Natural Nail Care for 25 years), in

London where she helped launch it into the UK market.

In her role as brand manager for the company Wilkin saw “first-hand the

positive impact” that Mii had on UK salons with its “advanced skin loving

formulas” that offer “lucrative opportunities for services and retail”.

“I am beyond passionate about Mii and our industry as a whole, so when

my husband and I were relocating from London to Sydney and Mii was

looking for a new distributor, it was perfect timing.”

Wilkin believes Mii will do well in Australia as the brand’s core philosophy

is to instill confidence in women through celebrating their unique beauty

“which aligns with the Australian attitude”.

“The response to the brand so far has been overwhelmingly positive,” she

said. “Mii brings the excitement of London’s department store beauty halls to

the trusted environment of the salon, helping women to make unpressured,

informed beauty decisions.”

ENDOTA TARGETS MUMS AND BUBS

Endota Spa, the largest chain of day spas in Australia, has launched a new range

of skincare products aimed at mothers and their babies.

Made from “all-natural ingredients” such as chamomile, lavender, oat

and aloe vera, the Endota Organics Nurture range promises to “support the

changes occurring in mother and baby’s skin” with six key products (a belly

butter, nipple balm, bath and body wash, baby lotion, calming sleep mist and

barrier cream).

The range was developed in conjunction with Dr Hayley Dickinson, an

Australian research scientist with extensive experience and knowledge in

reproductive physiology, pregnancy and perinatal health.

Dr Dickinson said that a real understanding of mother and baby’s skin at

critical stages of development was necessary to create the range “so we could

support these natural changes without interfering with them”.

“During pregnancy a baby’s skin is protected by nature’s skincare, the Vernix,

and common wisdom is to leave it on as long as possible after birth.

“The range extends the role played by Mother Nature and preserves the

delicate pH balance

of a baby’s skin with

products that are

as close to nature

as possible.”

Endota CEO

and founder Melanie

Gleeson said the new

range was created

because pregnancy

and motherhood are

“part of the evolution

of the Endota woman”.

18 | WWW.PROFESSIONALBEAUTY.COM.AU


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COVER STORY

ADAPTIVE SKINCARE

Dawn Turner

Priori is a long-time expert in the Australian professional skincare

market. Having originally launched with two products in 2006, it

grew to being the leader in the cosmeceutical skincare market over

the next 10 years. In 2018 the brand relaunched with a new look, new

technologies and new product developments.

PRIORI OFFERS ADAPTIVE Skincare solutions and

understands the intricate communication system of the skin. All

Priori products are formulated to read your skin and decode its very

specific needs for replenishment, hydration, protection and recovery.

To address these needs, Priori utilises 8 Complexes also

known as ‘super hero’ ingredients to give superior results and

increase its adaptive quality and properties. These complexes are

created when a sequence of intelligent ingredients are combined

for greater efficacy.

With 22 retail and professional salon-only products and

peels Priori is a compact yet efficient range. Training, marketing

rebates, sampling and promotions are just some of the features of

stocking this range of smart-skincare products.

Here we talk to Dawn Turner, Sales Director and Partner

from Priori about how the brand has evolved and what continues

to motivate and inspire her after 25 years in the industry.

Tell us about yourself Dawn.

“I have been in the beauty industry for 25 years, working on all

aspects, from salon management, product sales representative,

attaining my Aestheticians license, opening a skincare practice to

now becoming a partner in Priori Skincare! I love working with

clients, sharing stories, enjoying the beautiful outdoors, cooking

with my family and friends and also love a little shopping too!”

How long have you been working with Priori and

what’s your role in the business?

“I’ve been working with the Priori brand since 2008 and I’m now

a Sales Director/Partner.”

Tell us about Priori and what’s happened since

the relaunch 18 months ago.

“We have really modernised the brand so it speaks to all skin,

20 | WWW.PROFESSIONALBEAUTY.COM.AU


all lifestyles, variable age ranges, offering skincare that goes

from protection to correction! With Priori your skin meets its

cellular match.”

How does Priori support their salon partners?

“Partnership is the first thing I discuss when opening a new

account, we want to exceed their expectations by giving them

the tools to be successful such as, education, launch events,

advertising, public relations, testers and sampling programs.

We are always striving to bring the best technology

to the market, giving our clients the

edge with result driven products. In

Australia this month, Priori have

launched their biggest consumer

advertising campaign with

their salon partners on

leading digital platform

Gritty Pretty - called the

#21DayTurnaround. This

gives salon partners the

opportunity to offer

their clients a kit of

products that deliver

clinically proven results

in just 21 days! The

salon can then add on

in-salon peel treatments

to boost the results

further. There’s amazing

content on Gritty Pretty

featuring a trial team of four

every day consumers who formed

part of the campaign – the results

are amazing!”

Is Priori for everyone or does it cater

for a specific segment of the market?

“I always say ‘Priori is for anyone with skin’. So yes there is

something for everyone. Priori is your cellular match, which

means it’s a personalised answer to what your skin needs. In

other words, Priori gives the cells what they need to function

as a healthy cell for repair and protection across all categories,

from our Mineral Skincare with Zinc, Titanium, SPF, coverage,

correction, protection to our recently launched Triple Turmeric

Complex range of ‘clean and natural beauty’ products to our

LCA fx160 2xFoliant Peel + Scrub for the ultimate at-home

microderm effect!”

How does Priori compare with other skincare

brands in terms of technology?

“Priori is rooted in skin science and is clinically proven to

achieve results! We trial the products, not just a select ingredient.

We use proprietary complexes that are combinations of super

hero ingredients to create products that are so multi-functional

they allow your skin to take what it needs – when it needs it –

for a truly personalised answer. This is a brand new clinically

proven approach to skincare!”

Priori offers an Adaptive Treatment menu.

Tell us how this works?

“All Priori treatments are Adaptive and offer results-oriented

solutions especially designed to adapt to the specific skincare

needs in a time-efficient manner. The client chooses their

treatment time (15, 30, 45 or 60 minutes) and then the

therapist chooses the best treatment for the client. It’s a new

approach to skincare treatments understanding that clients are

often restricted by time – our Adaptive Treatment

Menu means that the client gets maximum

results in the time they have put aside.

It’s perfect for the time conscious

– results hungry client!”

What’s on the

horizon in terms

of product

development

for the next

12 months?

“Stay tuned!

Right now we are

hard at work to

bring you some

additional overachievers

that

will take skin to

the next level! The

new products are

based on Nobel Prize

Winning DNA repair

enzymes – the ultimate in

skin recovery.”

What’s been the biggest

lesson learnt in working in the

skincare industry?

“Staying current with trends and continuous education.”

Any advice for a therapist starting out in their

first business?

“Be true to your word, share your passion, embrace the journey

and build relationships.”

Lastly, what inspires you personally in business?

“So much inspires me about this industry – especially the

friendships I have built along the way! I have worked with

many of my clients for years, through happy times and some

heartaches – we go through them together, it really builds a

bond – we then add in a little Triple Turmeric Tightening Eye

Serum, a smile, a hug and we share the passion with those in

our path!” n

Priori is distributed by True Solutions International. Enquiries call

1800 808 993. Email hello@true-solutions.com.au.

@prioriaust – Instagram

Priori Skincare Australia – Facebook

COVER STORY

PROFESSIONAL BEAUTY | 21


VIEWPOINT

BEAUTY & SPA INSIDERS

SUMMIT A SUCCESS

The beauty industry united for a summit to share innovative ideas and tips on how to

get ahead in business. Anita Quade reveals the highlights of the day.

MORE THAN 200 people attended the inaugural

BEAUTY & SPA INSIDERS Summit in May

in what was a hugely successful day with guests

taking away innovative ideas to help them stay

ahead of the beauty game and take their business

to the next level.

The all-day event was staged at the Ovolo

Hotel in Wooloomooloo and held by Professional

Beauty in conjunction with Spa & Clinic magazines

along with the support from headline sponsor

Beauty Boosters.

PR owner Dani Lombard from Soda

Communications was MC of the event, which

took more than eight months in the making.

It aimed to unite industry experts for a day of

inspiring talks with leaders in the beauty industry,

along with salon and clinic owners.

The day kicked off with a breakfast before

attendees sat down to hear from 27 speakers who

offered insights into their own personal journey

in business and lead conversations about the ever

changing trends.

Founder of 1 Million Women Natalie Issacs (a

former cosmetics manufacturer) was the headline

speaker for the day and welcomed guests before

Dani chaired a panel who discussed Worldwide

Trends In Spa & Beauty.

Among the guests interviewed were Erin Norden from Clean Beauty,

award winning Priceline Makeup Director Sarah Laidlaw and Sally O’Neil

from the Fit Foodie.

The trio discussed the trends in skincare and shared their ideas on what

consumers were demanding both now and in the future from makeup

and skincare.

Sydney’s eyebrow queen Kristin Fisher then took to the stage to discuss the

topic of Taking Care of Your PR Like A Boss. She revealed the benefits of taking

care of your own social media and tips on how to manage business promotions.

The Parlour Room owner Natalie Papadopoulos and Beauty Inudstrie’s

Tamara Shaw headed up the topic How I Found My Dream Team.

The pair discussed the difficulties of finding and then keeping staff and

how to keep them motivated in the industry.

Guests then enjoyed a morning tea, before the forum offered two separate

streams for guests to choose from.

Topics hosted by Professional Beauty included Beauty From The Inside Out,

by nutritionist Chiza Westcarr, from the Nutritional Skincare Academy, who

revealed the importance of gut health and how salon owners could keep ahead

of the game by treating both inner and outer beauty.

The midday session included a topic; Marketing To Target Different

Demographics and was led by Vanessa Main from the Loft Studio, who

revealed how the marketing landscape is constantly changing. She chatted

about how business owners could reach their chosen demographic and boost

their commercial performance.

Other topics discussed included the use of before and after images,

innovative injectibles, the journey of a brand from an idea to being available on

the shelf and how to keep your integrity selling business services.

22 | WWW.PROFESSIONALBEAUTY.COM.AU


Guests then enjoyed a delicious lunch at the hotel before regrouping for the

afternoon session which featured the queen of injectibles Dr Naomi who is the founder

of the Manse Clinic.

Her Instagram account is the most followed in the cosmetic industry thanks to her

tongue in cheek take on the beauty industry. The pioneer in the non-surgical cosmetic

medicine spoke about learning to love your haters and how to handle trolls.

Sharyn Smith from Social Soup then took to the stage to discuss whether influencers

were worth investing in. Guests were educated in what exactly influencers are and how

to choose the right faces for your brand.

Other speakers during the afternoon included Kate Lowndes from Beauty Sale Mate

and Lisa Conway from Zing Business Coaching.

There were also interesting panels with leaders in the industry including Dr Bruce

Williamson and Kelly George who discussed what devices were worth investing in and

the latest advancements in technology.

ONE

MUSIC.

ONE

LICENCE.

Music licensing has changed for

the better. In the next few months

beauty salons will receive stepby-step

information on how to

transition from the two-licence

system of APRA AMCOS and PPCA

to the simpler one-licence system

of OneMusic Australia.

For the first time ever, there’s an

interactive e-commerce website so you

can log-in, transact online and review all

your music use details in one place, at

any time of the day or night.

Four speakers including Amanda Appel, Dr Michael Freeman, Vaia Pappas and

Maria Cocciolione discussed the topic The Challenges and Rewards Of Creating Our

Own Skincare Ranges. Guests were given an insight into how to create their own

formulations and the trials and tribulations of founding products.

The last session on the agenda was The Mistakes I Don’t Regret featuring a panel

including Angelina Veljanoski from Skin Angel and business owner Robyn McAlpine

from Skintifix who shared their insights into how they built their brands and what they

learned along the way.

Proceedings wrapped up with networking drinks where guests had the chance to

mingle and connect with other beauty business owners.

The overall success of the day has ensured its return next year to offer those in an

industry a platform to share ideas on boosting business. n

Beauty Salons will enjoy enormous

benefits from:

• a huge cut in red tape and admin

time - you’ve been asking for it!

• new background music fees - with

packages starting at $85

• easy add-on options for telephone on

hold and website music

• legal access to a worldwide collection

of music

What next? The advance information

about OneMusic Australia will be

rolled out to coincide with your

renewal date. In the meantime

contact hello@onemusic.com.au or

visit our website.

onemusic.com.au

1300 162 162

For more infomation: www.beautyandspainsiders.com.au


VIEWPOINT

Professional Beauty chatted to industry leaders who attended the

BEAUTY & SPA INSIDERS Summit for their thoughts on the day.

BERNADETTE BORG

Beauty Boosters

“BEAUTY & SPA INSIDERS was a really important day for

Beauty Boosters. The aim was to really establish our brand as the

elevated authority in beauty supplements. We were able to speak

right to our target market, salon, spa and clinic owners, beauty

therapists, skin specialists and our educators! BSI provided

an opportunity for us to speak about the amazing boom of

ingestibles in salons, clinics and spas.” We were thrilled to be a

part of an amazing day full of education and inspiring like-minded

industry professionals.”

ROBYN MCALPINE

Skintifix

“It was such a pleasure to attend the first inaugural BEAUTY &

SPA INSIDERS event. I loved meeting all the faces I have come

to know online and to connect with those who are on the same

journey, facing the same challenges and getting their first-hand

experience on how to overcome them. Though such a vast

industry, we all face the same issues in our business journey,

yet we sometimes can feel a little isolated. I highly recommend

putting BSI in your diary for next year, to connect and feel

supported by a network of incredible people. I walked away

feeling uplifted and inspired.”

CHIZA WESTCARR

Nutritional Skincare Academy

“Thank you for the opportunity to be part of an Industry first! The

BEAUTY & SPA INSIDERS! What a brilliant initiative! I am all for

empowerment through education. Our industry is changing and

we must embrace this change to survive. It was wonderful to see

the lineup of incredible speakers and the messages they shared. I

was honoured to be part of this. Thank you so much!”

ISABELLE SLEIMAN

Trulux

“We had a great response, at least six people approached us

throughout the day to discuss different collaborations on how to

start their brand. We cannot wait until next year’s event to do it

again. We are very grateful to Professional Beauty for arranging this

event. It was a great opportunity to connect with other industry

groups from all different aspects in the beauty arena.”

24 | WWW.PROFESSIONALBEAUTY.COM.AU


BSI HIGHLIGHTS

VIEWPOINT

Glamorous guests and industry leaders mingled at the Ovolo Hotel in Sydney for the first

BEAUTY & SPA INSIDERS summit. Business leaders heard from 27 speakers who shared

their inspiring stories and tips on trends while enjoying a lunch and networking drinks.

PROFESSIONAL BEAUTY | 25


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28 | WWW.PROFESSIONALBEAUTY.COM.AU


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Kerstin Florian Caviar Age Defense Crème - BLC Cosmetics 02 9430 2200

Divine Woman Miracle Oil Serum - The Divine Company 1300 416 100

Ultraderm Eye Renew Treatment - Ultraderm 1300 660 297

Medik8 Crystal Retinal 6 - Advanced Cosmeceuticals 1800 242 011

Asap DNA - asap skin products 03 8683 3333

Mesoestetic Collagen 360 Essence - Advanced Cosmeceuticals 1800 242 011

Edible Beauty No 3 Exotic Goddess Ageless Serum - Edible Beauty anna@ediblebeautyaustralia.com

Sothys La Crème Secrets De Sothys - Sothys 1800 816 599

Image Skincare I Mask - Professional Beauty Solutions 1800 625 387

Linda Meredith V-Tox - BLC Cosmetics 02 9430 2200

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PROFESSIONAL BEAUTY | 29


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and hydration levels with these toners

Dermalogica Multi-Active Toner - Dermalogica 1800 659 118

Comfort Zone Active Pureness Toner - BLC Cosmetics 02 9430 2200

Ultraderm Skin Karma Hydration Toner - Ultraderm 1300 660 297

Kadalys Musaclean Clarifying Toner - Encore Beauty 02 9686 3488

Skeyndor Aquatherm Thermal Concentrate Water - Skeyndor 1800 554 545

Juvena of Switzerland Calming Tonic - United Brands Australia 1300 552 924

Doctor Eckstein Rich Facial Toner - Eckstein Australia Real Skin Care 1800 026 306

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Ole Henriksen Glow2OH Dark Spot Toner - Ole Henriksen customerservice@olehenriksen.com

La Roche Posay SeroZinc - La Roche Posay 1300 052 628

Thalgo Beautifying Tonic Lotion - BLC Cosmetics 02 9430 2200

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30 | WWW.PROFESSIONALBEAUTY.COM.AU


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Edible Beauty No 2 Toner Mist - Edible Beauty anna@ediblebeautyaustralia.com

Divine Woman Soothing Rose Toner - The Divine Company 1300 416 100

Environ Skin EssentiA Mild Cleasing Lotion - Environ 1300 888 708

Guinot Toning Lotion - Hamaya International 02 9737 9872

Pelactiv Essential Clarifying Toner - Pelactiv 02 8422 5000

Dermatonics Lemon Myrtle Mist - Dermatoincs 0430 582 508

Murad Resurgence Hydrating Toner - Murad 1800 687 237

Cosmedix Benefit Balance - Advanced Skin Technology 1800 648 851

PROFESSIONAL BEAUTY | 31


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Cryomed Aesthetics 1300 346 448

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32 | WWW.PROFESSIONALBEAUTY.COM.AU


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34 | WWW.PROFESSIONALBEAUTY.COM.AU


SALON VIEW

The Skin BOUTIQUE

Vicky Moini always envisioned

a clinic that offered effective

treatment solutions for a

wide range of skin concerns.

Six years ago, she and her

husband opened The Skin

Boutique. Vicky catches up

with Michelle Ruzzene to talk

about working with clients on

their journey to better skin.

Tell us about The Skin Boutique:

“The Skin Boutique was founded in 2013 by my

husband and I but our careers together began at

one of Australia’s largest laser clinics which he

had co-founded in 2008. This was an incredible

experience and one that we were very fortunate to

do together. However, the professional satisfaction

for myself had hit a peak with only offering

laser hair removal and I wanted a new challenge.

Whether it’s someone that has never done

anything for their skin or clients that regularly

maintain their complexion, we believe in educating

clients on all the available treatment options and

creating a custom treatment plan that is tailored to

their budget and timeframes.”

How many staff do you have?

“We started off with only three skin and laser specialists and with one location and

we now have four locations with over 40 specialists and nurses. They range from

being with us as new employees to staff of several months and long term staff.

One of our first therapists now runs her own Skin Boutique in Elwood.”

How do you keep your staff motivated?

“To continue the enthusiasm and motivation of our staff purely comes down to

the creation of treatments that will provide continued results for their clients.

Our specialists also help with the collaboration of these treatments and we

encourage open-mindedness when it comes to any new way we can work with

our treatments and devices. It also comes down to

training, continued development and self-development.

We have a professional development coach who is

working with our staff to educate them on areas of

themselves that they can improve on.”

RETAIL BRANDS

STOCKED:

• Mesoestetic

• Medik8

• Aspect Dr

• Jane Iredale

• Skin Simple

36 | WWW.PROFESSIONALBEAUTY.COM.AU


DEVICES

STOCKED:

• VISIA Skin Camera

• Cynosure - Elite+

• Cutera - XEO

• Healite II LED

• m.Pen

• M-Derma

• Microdermabrasion

(diamond tipped)

Most popular treatments?

“The most popular skin treatments are most certainly the mesopeels

from Mesoestetic. We perform these with a healing LED

Facial. We are also a leading skin needling clinic that has been

fortunate enough to have been taught personally by Dr Des

Fernandes from Environ Skincare who travelled out from South

Africa. The Laser Genesis is also a very popular treatment as it has

no-down time and provides an instant glow with a lactic peel and

crystal fibre mask.”

Tell us about Advanced Cosmeceuticals?

“We have a wonderful relationship with Advanced Cosmeceuticals.

Catherine Beidman, Joanna Kapinski and Dora Erdossy are all

such incredibly talented and knowledgeable women who have

helped The Skin Boutique grow. Their professionalism and

attentiveness to the growth and success of not just our business but

our staff is beyond anything we could ask for.”

Tell us about education and training?

“Training and education is vital for the proper diagnosis of skin

conditions. Without this clients would be at risk of complications

to say the least. It is important the each specialist is properly

educated and confident in the treatments they are performing

and the skincare ranges they are recommending to their clients.

Advanced Cosmeceuticals provides the highest level of trying –

both practical and theoretical training with multiple trainers on a

very regular basis.”

How has technology influenced the salon?

“Technology has improved and developed substantially over the

last six years that we have been operating. Our laser hair removal

technology has introduced new hand pieces which has decreased

treatment time for our clients – this in itself has made the

treatment more. We have trialled and used many different pieces of

equipment from the LED masks that are now widely sold as home

use devices and have progressed to the Healite which has allowed

us to achieve incredible results for our clients. Technology has not

just developed in the way of in clinic devices but also increased

substantially in the way our products are able to penetrate in to

the skin.”

1 0 0 + B R A N D S

What are The Skin Boutique’s future plans?

“We are always looking at further development, new locations,

devices and more. We like to create an environment where

professionals in this ever-evolving industry have the ability to grow

and advance themselves. We like to encourage our employees to

reach their career potentials.” n

www.theskinboutique.com.au


DERMO-MIMETIC

Pro-Youth

Program

Next generation anti-ageing skincare

with botanical active ingredients and

NEW high performance peptides.

ßP3. Tri-complex *

saffron-sophora-peptides

(PATENTED)

Exclusively in clinics & spas


GREEN SCIENCE

Molecular

Research

Active Ingredients from NATURE developed through Sothys

original molecular Green Science Research & Development

Sothys own pharmaceutical standard manufacturing

operates under the strictest standards in the world.

Sothys guarantees ‘Safety & Security’ on all its products.

SOTHYS

ADVANCED

RESEARCH

SAFFRON SOPHORA PEPTIDES*

Phone: 1800 816 599 www.sothys.com.au


MAKEUP

The art of

THE LIP

Line and define the perfect

pout with these lip liners.

Youngblood Lip Liner Pencil in Malt - Professional Beauty Solutions 1800 625 387

Art Deco Soft Lip Liner in 118 - Art Deco 1300 552 924

Skin O2 Lip/Brow/Eye Pencil Lady Jay / Red - Skin O2 07 5593 4488

Nee Miracle Lip Pencil Hyaluronic Acid - Nee +39 390 354 5242

Kylie’s Professional Lip Pencil in Earth - Kylie’s Professional 07 5576 4599

asap pure Lip pencil no. 2 - asap skin products 03 8683 3333

Kat Von D Everlasting Lip Liner in Poe - Kat Von D 0011 1844 500 5832

Gorgeous Cosmetics Lip Pencil Barely There - Gorgeous Cosmetics 1300 730 277

Babor Lip Liner Classic Red - Babor Cosmetics Australia 1800 139 139

Jane Iredale Lip Pencil Spice - Margifox Distributors 1300 850 008

Inika Certified Organic Lip Crayon in Rose Petal - Total Beauty Network 03 8544 8000

Project Beauty Matte Lip Liner Passion - https://projectbeautycosmetics.com

SLA Collection Pro Dermographic Lip Pencil in Purple Opera - Encore Beauty 02 9686 3488

The Lip Lab Lip Pencil Rosewood - The Lip Lab 02 9331 4188

Sothys Natural Lip Liner - Sothys 1800 816 599

40 | WWW.PROFESSIONALBEAUTY.COM.AU


LASH & BROW STYLING

refectocil-australia.com.au

Life is too short for thin brows

& short lashes!

before

RefectoCil Lash & Brow Booster – 6ml – 2 in 1 Double Effect Serum

• Up to 56% longer lashes

• Thicker, broader brows with fewer gaps

• With natural active substances

• Significant hair growth after 10 weeks

• 93% of the test persons confirm the effect

• Innovative applicator

sales@refectocil-australia.com.au

tel: +61 2 7200 8452


MAKEUP

Modelrock Rock Chic

Rebel Revolution Liquid

Lipstick in Deep Purple

Modelrock 0414 864 186

Charlotte Tilbury

Hot Lips 2 in

Amazing Amal

Charlotte Tilbury

+44 1202 629 527

Elleebana Precision Brow

Pencil Deep Warm Brown

Ex-Import Niche Products

07 5576 6388

Kat Von D Beauty Go Big Or Go

Home Mascara - Kendo Brands

reception@kendobrands.com

Eminence Organics Lilikoi

Light Defence Face Primer

Green Living Collective

07 3357 6277

Bold Brows - Can Gro

sales@cangro.com.au

Melissa Sassine

Cosmetics Flawless

Finish Foundation

Melissa Sassine Cosmetics

02 9728 2077

Benefit Roller Eye

Bright Pencil – Benefit

benefit@au.lvmh-pc.com

MoroccanLips Lip

Treatment

Moroccan Tan

1300 181 281

Mj Cosmetics

Powder Contour Kit

Mj Cosmetics

0447 396 361

Scotty’s Ben Nye

Concealer - Scotty’s

Makeup and Beauty

02 9518 9000

42 | WWW.PROFESSIONALBEAUTY.COM.AU


Meet the #1 Software

for Salons and Spas

Simple, flexible and powerful booking software

for your business, it’s totally FREE!

www.shedul.com


MAKEUP

Sculpt

AND DEFINE

Create shade and light with these contouring products

44 | WWW.PROFESSIONALBEAUTY.COM.AU


SLA Paris Shadow & Light Face Contouring Kit - Encore Beauty 02 9686 3488

Charlotte Tilbury 4 Skin Eye Gliding Highlighters - Charlotte Tilbury 0011 44 1202 629527

asap pure Bronzer no. 2 - asap skin products 03 8683 3333

W Pro Sculpting Powder - W Pro contact@williamspromakeup.com

Kat Von D Shade + Light Crème Contour - Kat Von D 0011 1844 500 5832

Youngblood Contour Palette - Professional Beauty Solutions 1800 625 387

Kylie’s Professional Mineral Goddess Pressed Foundation in Bronze - Kylie’s Professional 07 5576 4599

Jane Iredale GreatShape Contour Kit - Professional Beauty Solutions 1800 625 387

Mary Kay Chromafusion Contour in Cocoa - Encore Beauty 02 9686 3488

Beauty Blender Bounce Long Wear Foundation 4.75 - Beauty Blender 02 8880 9446

Art Deco Multi Stick for Face and Lips in 40 - Art Deco 1300 552 924

Skin O2 Powder Palette Contour Blush and Glow - Skin O2 07 5593 4488

PROFESSIONAL BEAUTY | 45


WELLNESS

DMK EFA Ultra

DMK 02 8424 6600

Hydro 2 Oil

Sorbolene Massage

Lotion - Caronlab

Australia 03 5227 4995

Ecococo Coconut & Mango

Body Scrub - Professional

Beauty Solutions 1800 625 387

Endota Organics Nurture

Calming Sleep Mist

Endota Spa 03 5971 8700

Skeyndor Body

Sculpt – Skeyndor

1800 554 545

Vagheggi Irritual

Fruity Essence

Professional Salon

Brands 1800 624 571

Ultraderm Silky Soft Facial

Cleansing Chamois

Ultraderm 1300 660 297

Scentered De-stress

Candle - BLC Cosmetics

02 9430 2200

46 | WWW.PROFESSIONALBEAUTY.COM.AU


c ertified o rganic s kincare

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EXPO ELEMENTS PACKAGE

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OR SPA WITH OUR HEAVILY DISCOUNTED EXPO ELEMENTS PACKAGE.

For only $1219, the Opening Order includes a selection of our top selling retail products &

results driven performance facials. With savings of over $600, the Expo Elements Package gives

amazing value and the ability to perform 35 Specialty Facials, completely FREE!!!

*Offer available from 10th July until the 6th September 2019. Limited Packages available.

www.organics pa.com.au


NAILS

Bio Sculpture Gel Love from

The More Than A feeling

Collection - Bio Beauty

Concepts 1300 246 435

Mavala Hand Cream

with Collagen

Solution 2% - Mavala

Australia 03 9645 1933

CND Prismatic

Dimensional

Pacific Nail & Beauty

07 5597 4555

EVO Suede Matte

Top Coat - Bio Beauty

Concepts 1300 246 435

Voesh Collagen Gloves

with Peppermint

Barneys Salon Supplies

1800 676 522

Orly Breathable

Treatment + Color

in FlowerPower

Hawley 02 8667 1700

Gelish Go File Hybrid

Electric Nail File

Le Beauty 03 9421 0025

Caronlab Spa Wash

Caronlab Australia

03 5227 4995

48 | WWW.PROFESSIONALBEAUTY.COM.AU


Ultimate

THE

IN

LASH CARE

COLLAGEN LASH LIFT

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NAILS

50 | WWW.PROFESSIONALBEAUTY.COM.AU


ROYAL

Shineness

Make winter a little less dull with these metallic nail polish colours

Bio Sculpture Gemini Nourishing Nail Polish in Desert Sunset - Bio Beauty Concepts 1300 246 435

Bio Sculpture Gemini Nourishing Nail Polish in The Rebel - Bio Beauty Concepts 1300 246 435

CND Vinylux Weekly Polish in Silver Chrome - Pacific Nail & Beauty 07 5597 4555

CND Vinylux Weekly Polish in Dark Diamonds - Pacific Nail & Beauty 07 5597 4555

Jessica Custom Nail Colour in Gleaming Gold - Jessica Cosmetics 1300 470 648

Jessica Custom Nail Colour in Pearly Platinum - Jessica Cosmetics 1300 470 648

Morgan Taylor Platinum Liquid Bling - Morgan Taylor Platinum 03 9575 0600

Morgan Taylor Platinum Holo Lover! - Morgan Taylor Platinum 03 9575 0600

Mavala Nail Color Cream in Cacao - Mavala Australia 03 9645 1933

Mavala Nail Color Cream in Mykonos - Mavala Australia 03 9645 1933

Caption Nail Polish in Pedal to the Metal - Young Nails 1300 766 121

Caption Nail Polish in This Old Thing? - Young Nails 1300 766 121

Zoya Professional Lacquer in Maryann - SA Beauty Supplies 1300 855 644

Zoya Professional Lacquer in Rumor - SA Beauty Supplies 1300 855 644

PROFESSIONAL BEAUTY | 51


TANNING

Aussie Bombshell

Gradual Tan - Aussie

Bombshell 0408 123 245

Bondi Sands Body

Moisturiser - Bondi

Sands 1300 961 385

Ecococo Glow Skin-

Quenching Professional

Tan 1L - Professional Beauty

Solutions 1800 625 387

Natural Look Summer

Kiss Ultra Dark Bronze

15% DHA - Artav

Australia 08 8300 1999

Hawley Disposable

Mushroom Cap

Hawley 02 8667 1700

the complete manicure spa experience

HAND & NAIL

TREATMENT CREAM

Within seconds your skin feels softer, is toned,

refined and energised. Promotes healthy,

natural nail growth, strengthens cuticles and

moisturises the skin, restoring its suppleness and

youthful appearance.

With Lavender, Lime Blossom,

Avocado Oil & Vitamin E.

MADE IN AUSTRALIA

naturallook.com.au

52 | WWW.PROFESSIONALBEAUTY.COM.AU


THE PALETTE


STYLE FILE

STEFFANIE

STRAZZERE

Steffanie Strazzere is one of four extremely talented

professional makeup artists hand-picked by Kat Von

D herself to be part of the The Kat Von D Beauty

Artistry Collective. The internationally recognised

travelling makeup artist and self-confessed cat

lover caught up with Michelle Ruzzene when she

touched down in Sydney for a whirlwind 48 hours

to launch Kat Von D’s 100% vegan Go Big Or Go

Home mascara.

GETTING INTO BEAUTY:

“I have a long history of water colour portrait

painting and wasn’t sure how I would be able to

turn that into a career. When I saw face charts

I realised it may be easy to transition from

painting faces to painting on faces.”

ON THE INDUSTRY:

“I love that makeup allows

you to transform yourself

or others. It helps with

confidence, self-expression

and creativity.”

FAVE GO-TO

WINTER LOOK:

“I’m really in love with the ‘no

makeup make up’ right now.

Something about beautiful skin

never goes out of style.”

MAKEUP ICON:

“Twiggy’s makeup has inspired me since I was

young. I’ve painted so many portraits of her.

She really started my love for make up with her

glorious doe eyes and perfect eyeliner.”

ON SOCIAL MEDIA:

“It’s a blessing and a curse. I love the

ability to connect with people all over the

world. But it can give lots of unrealistic

expectations for beauty.”

MAINTAINING PASSION:

“The number one thing that

inspires me is nature. I always

look at flowers, crystals and

insects especially. Something

about Mother Nature

never disappoints.”

SIGNATURE ‘LOOKS’:

“I don’t know that I have one –

I’m a chameleon and always be

transforming. I am loving clean

fresh skin right now and fluffy

full eyebrows.”

FAVE MAKEUP PRODUCT:

“Kat Von D Beauty Lock-It Hydrating

Primer. I use it for so many things, I mix

it into my foundation, I use it on the

body to create a sheen that lasts all day

with no sticky, greasy residue. I use it

with our everlasting lipsticks to create a

long wearing sheer stain.”

FAVE INSTAGRAM ACCOUNT:

“Has to be @girlsandtheircats!”

ON HER TRUE LOVES:

“Adopt don’t shop! As a cat mum

of seven rescued cats it truly has

been one of the most rewarding

experiences of my life.”

54 | WWW.PROFESSIONALBEAUTY.COM.AU


BUSINESS

GETTING

CERTIFIED

Deciphering the importance

and meaning of medical

certifications, listings and

clearances by different

international regulatory bodies

can be overwhelming and often

confusing. Brittany Vescio

reveals how to choose the right

device for your clinic.

THE THERAPEUTIC GOODS Administration

(TGA) is the regulatory authority that is responsible

for the regulation of medical devices and products

in Australia. When a company would like to supply

a device that has an intended medical application,

outcome or result in the Australian marketplace,

the device must go through a stringent process of

scrutiny before it can be listed in the Australian

Register of Therapeutic Goods (ARTG) database

prior to release.

What does it all mean?

For a device to legitimately make medical claims in

Australia such as “reduces scaring”, it must firstly

obtain clearance from the TGA and consequently

hold an ARTG certificate which is publicly

available on the TGA’s searchable register: https://

www.tga.gov.au/searching-australian-registertherapeutic-goods-artg

Devices are listed on the register according to

their risk classification. Higher risk classification

items are required to have more evidence to

support their intended purpose whereas lower risk

classification items require less evidence.

How can you ensure performance?

In addition to an ARTG certificate, you will notice

a lot of other international certifications which are

also of high importance for ensuring quality, safety

and superior performance of medical devices. Some

of the most frequently referred to are ISO & CE

certifications plus FDA clearance/approval.

Certification meanings

CE is a certification marking for products

manufactured & designed and/or sold in Europe.

This marking indicates conformity to health, safety

and environmental protection standards plus adherence to the EC (European

Community) directives, otherwise known as legal acts. Medical products for

medical treatments require a product certification according to 93/42/EEC.

It is crucial to highlight that a normal ‘CE’ (non-medical) is only a

declaration by the manufacturer itself and it declares the conformity of the

product to general electric household standards. It is in no way comparable

to a medical CE. A medical CE requires a conformity assessment conducted

by a notified body whereby a products design, manufacturing environment &

processes must adhere to the Medical Devices Directive (MDD).

If a device or component of a device only has “CE” standalone, then this

is non-medical. On the other hand, CE followed by a series of numbers i.e.

“CE0123” means that the product has a medical certification - the number

indicates the medical certification and the notified body which issued

the certification.

International standards

ISO, the International Organization for Standardisation, is an independent

authority which develops and publishes International Standards that are

common across many nations globally. Some countries require ISO 13485 for

regulatory approval, it represents the requirements for a comprehensive quality

management system utilised for the design and manufacture of medical devices.

This standard works in respect to the European Medical Devices Directive

93/42/EEC as discussed above.

Protecting public health

The U.S. Food and Drug Administration (FDA) is responsible for protecting

public health by ensuring safety, efficacy and security of products including that

of medical devices. If the FDA grants an approval or clearance, it means the

agency has determined that the benefits of the product outweigh the known

risks for the intended use. To do this, they review laboratory and clinical tests

conducted by companies and as a result, they will determine pre-market approval

and/or notification of medical devices.

In summary, these regulatory bodies are vital for ensuring adherence to

safety and quality outcomes of medical devices in Australia and globally. It

is important to identify genuine scope and validity of CE and ISO markings

according to their corresponding certificates which can be produced by a

supplier or manufacturer. Likewise, it is just as important

to confirm listing of medical devices in TGA and FDA

registration databases. n

Brittany Vescio is the Operations Manager of Derma

Aesthetics. www.dermaaesthetics.com.au/exceed

56 | WWW.PROFESSIONALBEAUTY.COM.AU


TALKING POINT

THE TECHNOLOGY

TAKEOVER

The beauty industry is constantly evolving and new technology developments are

inundating the marketplace. Anita Quade chats to salons and suppliers about the

latest devices and how you can choose the best investment for your business.

58 | WWW.PROFESSIONALBEAUTY.COM.AU


ADVANCED COSMECEUTICALS

Outline what service network is available to salons

that purchase your equipment and require repairs to

their technology.

“At Advanced Cosmeceuticals we understand the importance

of providing an efficient service system should there be any

required repairs to equipment. For that reason, we work with

three very experienced Lutronic trained technicians that are

available to attend to breakdowns within 24 – 48 hours.

If for any reason, the device cannot be repaired by the

technician within three days, we provide a loan machine to

ensure minimal impact to the clinic. Our pricing policy for

the service is to charge our technicians’ labour at cost and we

only apply a small handling fee for any required replacement

parts to keep our clients’ cost to an absolute minimum.”

TALKING POINT

What training support is available to salons when they

purchase your equipment – both initial and ongoing?

“Training support is a key component of Advanced

Cosmeceuticals’ offering when purchasing equipment.

Depending on the piece of equipment and the level of

training that is required for that device, we offer two to four

training sessions in-clinic as part of our initial programme,

which are free of charge.

For any future training required, the clinic is charged for

that service at the cost that our contracting Lutronic trainers

charge. Our aim is to provide thorough training at the bare

minimum cost.

We are proud to say that our Lutronic Trainers are

Lutronic Equipment specialists that are highly educated,

incredibly knowledgeable and recognised as leaders in

the industry.”

What has been your most popular device for the

beauty market over the past 12 months?

“Without doubt, Lutronic’s Healite II has been an outstanding

success over the last five years. Developed by LED guru Dr

Glen Calderhead, Healite II is recognised as the leader in

LED technology and embraced by most of the larger laser

clinic groups as well as many of the smaller clinics.

The success of the Healite II can be attributed to the

fact that that the Low Level Light Therapy can be used

effectively and without possibility of physical trauma or

thermal damage. This, combined with the fact that it can

be used as standalone therapy or as an adjunctive therapy

with many other treatments, particularly as it is proven for

post-procedure wound healing and recovery, makes it a very

appealing device.

Healite II is definitely well recognised in the industry

and widely adopted by many dermatologists, plastic

surgeons, aesthetic physicians and

dentists both here in Australia

and worldwide.”

Catherine Biedermann

Managing Director

www.advancedcosmeceuticals.com.au

SALON INSIGHT

Should you decide to upgrade the technology when trends

change or a new model becomes available – what are

your options?

“Firstly, we identify the key motivation driving the upgrade

decision or purchase of a new device. If we see that we have

outgrown the technology or the device no longer meets client

expectations, then it’s time to invest.

The first option would be to see if the device simply requires

an upgrade by way of new software or a new handpiece. If

seeking a new device, we will speak to our supplier about the

option of a trade-in. We may also consider selling the redundant

device online or see if our supplier knows of a clinic looking for

second hand equipment.

There is increased demand for non-invasive, result driven

treatments that offer quick and visible improvements with minimal

down time so we always look for multi-platform devices that offer

a point of difference with a broad spectrum of treatments to

ensure versatility, longevity and a good return

on investment.”

Skin Rescue Centre

Hannah Mc Morrow

Clinic Manager

www.skinrescuecentre.com.au

PROFESSIONAL BEAUTY | 59


TALKING POINT

ADVANCED SKIN TECHNOLOGY

What has been your most popular device for the beauty market over the past 12 months?

“Dermafrac is a cost effective and versatile machine for clinics looking to offer several treatment options to their clients. Dermafrac

encompasses four treatment modalities within one Device. Microdermabrasion, Micro needling, Infusion and LED. Each modality can

be tailored to different skin types with selective vacuum and treatment heads.

There are four customised Infusion serums available to target a variety of skin concerns, making it a highly customisable treatment

offering for clinics.”

What training support is available to salons when they purchase your equipment – both initial and ongoing?

“AST offers Education via segmented delivery, giving our clinics the opportunity to educate themselves at their own pace to ensure

effective and thorough learning.

Our training is presented through online learning courses, classroom practical workshops and followed by tailored in clinic sessions

where necessary.”

What is the best advice offered to your clients to ensure they receive a return on their investment?

“Dermafrac is such a versatile device that it can be used with a myriad of other treatments. We recommend that our clinics sell the

treatments in prepaid packages. A minimum of three is required to achieve some result and six for superior results.

By incorporating the treatment options into all skin programs you will get the most out of your device. We

advocate for a multiple modality approach for best results. Dermafrac can also be utilised as an upgrade to other

treatments. For example add on to Micro pre peel/IPL, Laser, facial treatments. The possibilities are endless.”

Joanne Healy

National Education and Product Development Manager

www.advancedskin.com.au

SALON INSIGHT

What safety protocols does your salon have in place in the

event that a device is mishandled during a treatment?

“As a clinic, hygiene and safety for both clients and staff are a

top priority. We love that Dermafrac has disposable, single use

needle heads and serum cartridges.

Single use consumables reduces the need to sterilize

equipment and significantly reduces the risk of pathogen

transmission. All used equipment is disposed of in sharps

containers and hazardous waste bin and the handpiece is

sanitized between clients with hospital grade disinfectant and the

skin is thoroughly cleansed and wiped over with 70% alcohol to

prevent infection during microdermabrasion and skin needling.

To ensure maximum equipment and treatment efficacy the

following protocol is in place:

• Hoses are regularly inspected

• Filters are regularly replaced

• Regular training is provided in clinic

• Therapists regularly attend Professional Training with AST

to ensure protocols adhered to at all times.

A full consultation is completed prior to all treatments and

consent forms are signed prior to check for contraindications.

Our client comfort and safety is of upmost

importance to us. “

Me Skin and Body

Brooke Holmes

Director

www.meskinandbody.com.au

60 | WWW.PROFESSIONALBEAUTY.COM.AU


PROFESSIONAL SKINCARE

SKIN PERFUSION

CUTTING EDGE COSMECEUTICALS

NCTF ® BOOST 135 HA

NUTRITIVE SOLUTION

FOR RADIANT, EVEN AND HYDRATED SKIN

E: info@cryomed.com.au T: 1300 346 448 W: cryomed.com.au


TALKING POINT

ASAP SKIN PRODUCTS

Outline what service network is available to salons

that purchase your equipment and require repairs to

their technology.

“As asap’s microplus+ is designed and made in Australia,

we are uniquely placed to be able to provide quick and

reliable service or in the rare instance; repairs when

required. We also recognise the impact that any downtime

may have on a business, so we offer a loan machine, for

use, while a machine is being serviced, which minimises

any disruptions in income or salon services. Clients are

provided with in-salon training from our accredited

account managers wherever their business is located,

so that they can receive personalised training with their

machine in their salon.”

What training support is available to salons

when they purchase your equipment - both initial

and ongoing?

“Hands on, in-clinic training upon purchase is an essential

part of our training support program and our clients love

how simple microplus+ is to operate and that qualified

therapist can confidently perform treatments after a short

training session. In addition, we provide all physical and

electronic marketing materials (including social media

content) to enable the clinic to effectively market the

treatments to their customers. Furthermore, we include

a comprehensive treatment menu which provides a step

by step guide on a full range of treatments, completely

costed out. It also details how Microdermabrasion and

Sonophoresis can be used in conjunction with peels and

other professional treatments. We continue to provide

updates and contact with our customers through our

marketing and our account managers for the life of the

machine. It is an ongoing relationship that is mutually

beneficial; we pride ourselves on providing support to

our clients, and we deeply value the positive feedback

we receive.”

What is the best advice offered to your clients to

ensure they receive a return on their investment?

“Many of our clients describe asap microplus+ as an ATM

due to the increase in their turnover; as the treatments

really do sell themselves. If just 10 clients commit to five

treatments, the machine has been paid for itself in full!

We support clients to host a VIP night to introduce the

microplus+ to their customers and encourage clients to

bundle microplus+ treatments, with a skincare product

prescription to encourage skin maintenance at home. We

also encourage clients to share the fabulous social media

content, we provide to them, to

effectively reach out to their customers.”

Carley Stewart

Formulating chemist and Managing

Director

www.asapskinproducts.com

SALON INSIGHT

How do you combat the discounting threat of the larger

franchise networks?

“My success is from tailoring a bespoke individualised personal

treatment for every client and making them feel cared for in a

comfortable, relaxed environment. I don’t feel I need to discount

to meet online prices as I provide a personalised service that isn’t

available online.

I have the ability to open when my clients require treatments

and am very thorough in documenting and prescribing a

personalised plan of products and treatments for each client and

their skincare concerns. I update them on their progress with

before and after photos and they return to book and buy. A lot

of clients comment on how they love the relaxed no pressure

environment of my salon and I receive many

referrals via word of mouth.”

Rejuvie Skin Therapy

Leigh Murphy

Owner

www.rejuvieskintherapy.com

64 | WWW.PROFESSIONALBEAUTY.COM.AU


CLINICAL PRO

What training support is available to salons when they

purchase your equipment – both initial and ongoing?

ClinicalPRO equipment is all TGA listed and comes with free

delivery and onsite setup and full training for all staff. This training

is supplied by our highly experienced master-trainer who is

manufacturer trained and holds ASQA compliant training as well

a TAE certification.

Staff who demonstrate competency receive Operator’s

Qualification and Competence certificates, which can be

upgraded to Dermal Therapist qualification as an ongoing study &

work experience. Our training support also includes:

• Regular workshop attendance at no extra cost

• Further advanced training on request

• Comprehensive clinical training with RPL (Recognised Prior

Learning) if applicable

• Unlimited access to training videos & online presentations

• Unlimited 7- day phone & skype support

• 24/7 access to website & face-to-face consultations &

networking on facebook.”

What has been your most popular device for the beauty

market over the past 12 months?

We actually have three pieces of equipment that enjoy the same

level of popularity:

• The Doublo Gold HIFU system, a 4th Generation HIFU

system is proven, efficient and affordable and TGA Listed! It’s

ideal for non-invasive treatment of Skin Tightening in SMAS

Layer, Collagen Remodelling Upper and Lower Dermis, Tissue

Stimulation for Skin Laxity and Tone. It is the fastest system on

the market, delivering 300 lines in 8 minutes with 12,000 lines

per cartridge.

• The Bellalux LED system – is ideal for smaller beauty salons,

4 to 8 times stronger than other systems and unique in that

it comprises of 4 wavelengths from which you can select any

3 colours all at the one time or it can be used as separate

wavelengths when required for a particular condition. This

system was tested and trialed on burns victims to awaken

dormant cells to healing and rejuvenation.

• The Lucas Plus Q-Switched Laser system uses a true top-hat

mode, perfect beam quality and an intuitive user interface. This

system is recommended for clinics that offer laser treatments

for various pigmented lesions, skin regeneration, tattoo removal

of all colours, MLA or fractionated handpiece for acne,

scarring, difficult-to-treat pigmentation problems like Melasma,

Hori, Café au Lait etc.

What is the best advice offered to your clients to ensure a

return on their investment?

Our advice to our clients will be:

• Think ahead and carefully plan before investing – e.g. do not

fall for “miracle” solution systems that are over-promoted and

overpriced, and end up being underpowered and underutilized.

• Tailor-make your treatments to suit the individual needs of your

client base and their personal problems and skin conditions

• Organise a “client night” on your premises and invite your clients

to see and experience the new treatments you have to offer

• Demonstrate your treatments, display clinical studies with

introductory prices

• Publish Before and After pictures on your website and

brochures

• Introduce a “Family & Friends” offers that reward your clients

for personal referrals

• We include special offers of skincare kits and sample kits to

include in facial treatments or 50% off a skincare product for

booking a series of treatments that benefit

everyone involved and keeps your cash flow

moving.

Daniel Clifford

Managing Director

www.clinicalpro.com.au

TALKING POINT

SALON INSIGHT

Should you decide to upgrade the technology when trends change or a new model becomes available – what are your options?

“Firstly we would embrace new technology as quickly as possible to keep the excitement of the new trends favourable with our clients so

they do not vanish to newer pastures.

Secondly, we would try to combine ongoing treatments by adding or introducing it as a combination treatment, particularly for

those clients who find it hard to move into new treatment technologies – e.g. combination treatments with old and new technologies

to double the results such as the use of non-invasive multipolar Radio Frequency treatments before introducing New technology HIFU

treatments for skin lifting and tightening to get quicker results and keep clients coming back.

Thirdly, to avoid salon equipment clutter, we would try to move any older equipment by registering them on the Industry Secondhand

Equipment site with an offer to mentor the new owner with the old technology equipment.

Finally, embracing new technology and upgrading when trends change means clients are more open to accepting new price

increases for new technology treatments so ROI (Return on Investment) is quicker to recover if embraced sooner

rather than later.”

Beauty-Thru-Nature Skin & Laser Clinic

Metro-Dora Clifford

Clinic Owner

www.beautythrunature.com.au

PROFESSIONAL BEAUTY | 65


Non-Ablative 1927 nm Thulium Laser

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Pigment

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Before

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Photos Courtesy of Steven Swengel, MD

Photos Courtesy of Gilly Munavalli, MD, MHS, FACMS

SEE WHAT LUTRONIC CAN DO FOR YOU

Advanced Cosmeceuticals Medical

1800 242 011 | lutronic.com.au


TALKING POINT

CUTERA

What has been your most popular device over the past

12 months?

“For us truSculpt iD is Cutera’s most popular device in the last 12

months. truSculpt iD is the very latest technology in non-invasive

body sculpting, one of the fastest growing treatments in the

aesthetics market. truSculpt iD is a fully automated, user friendly

system, clinically proven and approved by the FDA, TGA and

NZ Medsafe. Due to the wealth of clinical data supporting

truSculpt iD, it is safe and effective and is the First and Only

Radio Frequency device approved by the FDA for Lipolysis.

Unlike other body sculpting treatments that take up to 90

minutes to complete, truSculpt iD can treat a full core (abdomen

and flanks) in as little as just 15mins, making it 6 x times faster

than other treatments giving the owner an unprecedented return

on investment. Ultrasound results demonstrate that truSculpt

iD reduces fat by an average of 24% from one treatment and

can be tailored to any body type with no BMI restrictions and

zero downtime.

No other body contouring system offers the relaxing

sensation of a hot stone massage while sculpting to create your

ideal body.”

What is the best advice offered to your clients to ensure

they receive a return on their investment?

“Ensure you invest in premium technology from a manufacturer

(not a distributor) to ensure you receive quality service and

support for your investment. Purchasing premium technology

will ensure you deliver the best possible treatment outcomes

which, in turn, will ensure repeat business from happy patients

plus positive word of mouth referrals. We would also recommend

conducting a “launch event” for your VIP customers to showcase

your new technology and spread the word across your database.

You should also ensure your systems are easy to use and are

supported by excellent training from the manufacturer. The two

fastest growing treatments in the aesthetics market are Laser

Genesis (a patented Cutera treatment) and non-invasive Body

Sculpting so investing in technologies that delivers these treatments

that have a wide application to the vast majority of people in your

database is a great way to enhance profitability in your clinic.”

Outline what service network is available to salons

that purchase your equipment and require repairs to

their technology.

“Cutera is a Direct Operation across Australia & NZ vs being a

Distributor. The advantage of this is you deal directly with local

people at all levels of our structure – not contractors. Along with

a dedicated team of Sales Managers to support you through

your purchase process, Cutera also has a dedicated team of Field

Service Engineers who are only a phone call away on the rare

occasion you experience any issues.

Cutera’s sales process also includes comprehensive staff

training via an in-service by the local Area Sales Manager at the

time of purchase plus a comprehensive training session with our

National Clinical Training Manager. This ensures that all staff are

fully equipped to utilise the system to deliver

optimal outcomes for patients and maximise

revenue for the clinic.”

Brett Elliott

Country Manager Australia

www.cutera.com.au

SALON INSIGHT

How do you combat the discounting threat of the larger

franchise networks?

“We have been operating in Port Macquarie for nearly 10 years, well before

the larger franchise networks came to town. Since then, Port Macquarie

has had an influx of franchise networks and we have never been busier. To

combat the discounting, we invest in industry leading technology which

provides results our competition clinically cannot achieve.

There will always be a small percentage of customers who chase the

cheapest price. The reality is that these customers won’t be loyal - even

if you price match once or twice. All you do is de-value your brand and

engage in a pricing race to the bottom with these franchise networks. It is

much better and more sustainable to differentiate with quality technology,

great clinical outcomes and a memorable experience and your customers

will remain loyal. Therefore, we continue to invest in our technology and

our staff, this ensures we can clinically outcompete the

larger franchise networks.”

East Coast Laser and Cosmedic Clinic

Brenda Fernandez

Director/Manager, Registered Nurse

www.eclcosmedic.com.au

68 | WWW.PROFESSIONALBEAUTY.COM.AU


CYNOSURE

What has been your most popular device for the

beauty market over the past 12 months?

“The market continues to show a high level of interest and

investment in Radio Frequency (RF) technology to treat

a wide range of indications as well as body contouring/

skin tightening. This includes both the Vivace RF Needling

device to treat anti-aging, scar reduction, and general facial

skin tightening, to the latest non-invasive RF platform,

TempSure, for overall skin tightening of the face and body.

These devices offer a different approach to skin tightening.

VIVACE - The beauty market in particular has adopted

Vivace as the go-to needling device due to its high level

of client demand and client comfort, ease of use, and

minimal downtime. Clinics who have previously owned/

used a needling device have enthusiastically commented

on just how much better their clients find the Vivace. Their

clients improved level of comfort and results has ensured

an increased level of repeat business and revenue.

TEMPSURE - With the launch of TempSure, clinics now

have the highest powered RF technology for treating the

face and body. With a range of treatment handpieces,

clinics can now customise a treatment program for each

client and have the added benefit of having an intelligent

device that monitors temperature real-time, thereby

making the use of the device simple while providing

predictable, repeatable treatment results. With Therapeutic

Logic Control (TLC), the device will not begin treating

the area until the required temperature level is reached and

then once reached, the system automatically maintains that

temperature level for the exact period required to get the

best clinical outcome. This built-in intelligence eliminates

operator error and allows clinic owners to very easily

delegate the treatment of clients across multiple operators

within the business without having to compromise the

clients results. For medi-spas, the TempSure platform also

provides a women’s health applicator for treating intimate

areas, a growing area of business for many clinics.”

The home-use beauty device market is growing exponentially

around the globe. What are your thoughts on this trend and how

has it affected your business?

“This trend is not new and has been a constant over the years.

Although there are a number of home-use devices being marketed

and a reported increase in their purchase and use, the overwhelming

statistic is that most consumers still prefer to have their professional

services performed in clinic. A lot has to do with the experience as well

as the perception that home-use devices are lower powered for more of

a maintenance program as opposed to the more powerful professional

offering. There are also a number of in-clinic procedures that cannot

be performed at home; these would include treatments such as

RF Needling, PicoSure skin rejuvenation and tattoo removal, body

contouring, etc. This being the case, there has been no impact on our

business; we continue to see year-on-year double-digit growth through

the investment by clinics in Cynosure’s technologies.”

What is the best advice offered to your clients to ensure they

receive a return on their investment?

“You have to be fully vested in the investment being made. Understand

why you are investing in the technology, how it fits into the existing

business i.e. is the investment due to an untapped opportunity for

growth? is it a strategy to maintain existing clientele and attract new

clients to the business, etc. Ensure that the pricing model for treatment

offerings is market related and adds value to the client. Look to engage

your clients in an improvement program and not just one-off treatments;

you want to be able to build loyalty within your client base and use this

loyalty to upsell/cross-sell the client into other treatment offerings within

the clinic. Identify your target audience (demographic) and position the

treatment offering in such a way as to meet their unique requirement.

Having chosen a Cynosure technology, the clinic staff and operators

within the clinic can have confidence in the quality of

the product and delivering on the treatment results

being promoted.”

Dennis Cronje

Managing Director Cynosure

www.cynosureaustralia.com

TALKING POINT

SALON INSIGHT

How do you combat the discounting threat of the larger franchise networks?

“Simple - don’t offer the same services! Ensure you have a ‘Key point of difference’ and reinforce in all branding of your business.

My key point of difference is my expertise in skin education which is evident in the bespoke skin programs I offer. Each program is

customised to the client and updated every 3-6 months depending on their program.

Invest in regular Education: attending webinars, seminars, in-clinic and training events, help establish expertise in your key point of difference.

Invest in quality not quantity: Investing in cutting edge technology and becoming an expert in the results I achieved. I have established a

key point of difference that has provided me with substantial growth in clients and business.

I have had such success with the Vivace from Cynosure and this has seen significant growth within my business.

Some of the most successful clinics and salons in our industry are not franchise business, they specialise and brand

their key point of difference, whether that is: facials, manicures, or aesthetic skin treatments.”

Skin by Sarah Hudson

Sarah Hudson

Skin Practitioner

www.skinbysarahhudson.com.au

PROFESSIONAL BEAUTY | 69


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TALKING POINT

72 | WWW.PROFESSIONALBEAUTY.COM.AU


CRYOMED AESTHETICS

What training support is available to salons when they

purchase your equipment – both initial and ongoing?

“Cryomed offers a comprehensive program both on installation

of your device, and then in the months afterwards to ensure the

successful delivery of your new technology to your clients. We

have a highly-educated outstanding aesthetic medical training

team, who are committed to continuous learning, training and

developing protocols.”

What has been your most popular device for the beauty

market over the past 12 months?

“Clatuu 360, the Clatuu Alpha is the next generation

of cryolipolysis with 8 different handpieces able to fully

bodysculpt and reduce time to a 40 minute treatment. The

Clinical results have been outstanding and it’s proven as the

leading cryolipolysis device internationally.”

What is the best advice offered to your clients to ensure

they receive a return on their investment?

“Ensure that you are purchasing the correctr device. Purchase

medical grade technology from a reputable company with

a comprehensive training team and proven track record. Be

enthusiastic about the technology, have your staff treat each

other to understand the technology, and if

you have any questions get straight onto

your BDM or trainer.”

Rezenerate

NanoFacials

are trending

worldwide!

BEFORE

Blemishes and Tone

Courtesy of Sole Luna Spa, PR - 4 Facials

Fine Lines and Pigmentation

BEFORE

AFTER

AFTER

Courtesy of Lash-Angeles, Los Angeles, CA - 1 Facial

Pigmentation and Blemishes

Josh Locker

Managing Director

www.cryomed.com.au

SALON INSIGHT

How do you combat the discounting threat of the larger

franchise networks?

“Having been involved in the industry with Millk since 2004,

I have seen the beginning and rise of the discount franchise

or multi store clinics. Being a single entity in this current

environment can be challenging, however this also brings

opportunity. I think there is a strong place for the individual

clinic. It has the ability to develop and change with market

trends quickly, suffer from less staff turnover and create a unique

personal style. In my opinion there will always be a considerable

percentage of clients who prefer and see value in a salon/clinic

that delivers more care and consistent results that the large

discount chains struggle with. A clinic that remembers their name

when they walk through the door.

Paying more attention to detail and giving the client

personal service is the key.”

Millk Medi Spa

Simon Barnes

Director

www.millk.com.au




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TALKING POINT

DERMA AESTHETICS

What training support is available to salons when

they purchase your equipment – both initial

and ongoing?

“Upon purchasing an Exceed medical microneedling

device from Derma Aesthetics, clinics are entitled to

one free attendance to our Collagen Induction Therapy

(CIT) education. During this full day CIT certification

class, attendees will learn about the scientific

background of CIT, latest updates on new findings, the

best protocols and techniques in the use of their Exceed

device plus much more. Since we place emphasis on the

importance of education, we make it cost effective and

appealing to send numerous employees at a discounted

rate to the same education. Our device education

structure facilitates initial & ongoing, quality education

at an affordable price.

Clinics interested in purchasing an Exceed device but

are unsure about their investment are also welcomed to

attend our education for the usual booking fee. They

will receive an education credit to use towards the

purchase of their Exceed device when they decide to

proceed with their investment.

In addition to this, our highly qualified Business

Development Managers will provide ongoing

support via phone and/or refresher education upon

scheduled visits.

Should you require our complete CIT certification

class to be conducted in the convenience of your clinic,

exclusive bookings can be made to have our Business

Development Managers deliver this for you.”

The home-use beauty device market is growing exponentially

around the globe. What are your thoughts on this trend and how

has it affected your business?

“The home-use beauty device market can be beneficial if clinical studies

support the use of these devices whereby the intended outcome is greater

than the potential risk. It is also crucial to consider if the device actually

achieves any positive outcome at all.

At Derma Aesthetics, the home-use beauty device market has not

had a noticeable impact on our business because we empower our

partner clinics to educate their clients on their home care choices. We

supply and educate our partner clinics in the use of MTS-Rollers so that

they can advise clients how to effectively use these devices at home to

complement their in-clinic microneedling results.”

What is the best advice offered to your clients to ensure they

receive a return on their investment?

“More often than not, devices used for treatment in the beauty industry

require a series of treatments to achieve their intended outcome. With

this in mind, our best piece of advice has always been to offer clients

a package of this intended number of treatments at a special price or

provide them with a complimentary home-use device to support their

series of treatments. For example, “Purchase a series of three medical

microneedling treatments and receive 50% off your third treatment or

receive a complimentary MTS-Roller”.

Upon the sale of 4-5 medical microneedling packages

you have made back the cost of your initial investment

and everything from here on out is profit!”

Brittany Vescio

Operations Manager

www.dermaviduals.com.au/exceed

SALON INSIGHT

Should you decide to upgrade the technology when trends

change or a new model becomes available – what are

your options?

“Trends come and go, and the investment into technology should be

one that is thoughtfully considered and based on the results you are

seeking combined with the long-term profitability for your business. The

investment into equipment must be about the big picture, as purchasing

purely on trend can become an expensive exercise.

Investing in an upgrade is great if the new greatly supersedes the old

but it isn’t always the reason to be out with the old and in with the new.

Purchasing smart and with a long-term plan in mind will save you the

expense of constantly upgrading. I’m a big believer in buying the best

technology you can afford, that won’t become outdated too quickly, that

way you can get a return on investment before you need to upgrade to

the newer version. Always keeping your eye on the market and not always

jumping into the latest trend will set you up for success

when purchasing technology for your business.”

Skintifix

Robyn McAlpine

Founder

www.skintifix.com.au

74 | WWW.PROFESSIONALBEAUTY.COM.AU


HIGH TECH MEDICAL

What has been your most popular device for the beauty

market over the past 12 months?

“Our most popular device continues to be Hydrafacial, a

treatment that delivers a result comparable or better than an

advanced facial in only 20-30 minutes. Hydrafacial has a huge

social-media profile and the marketing support program we

provide with the product has delivered up to $28,000 in one night

at recent launch events in Australian clinics. Clients of clinics

value the fact that Hydrafacial can achieve the result they want

in less time and they pay a premium for that convenience, but at

the same time therapists can perform two treatments in an hour

and achieve revenue in the range of $300 to $500 per hour plus

product sales. In essence Hydrafacial adds value, doubles the

capacity of the therapist and provides a service that clients can

only receive in-clinic.

TALKING POINT

The home-use beauty device market is growing

exponentially around the globe. What are your thoughts on

this trend and how has it affected your business?

“Despite the growth in the home beauty device market we haven’t

noticed any impact on our devices at all. In fact, we have even

noticed enquiries from consumers for some professional products

like the Deesse Pro LED mask due to its international celebrity

users. In general I see both positive and negatives for home-use

devices. The positive is that the devices help drive consumer

awareness that treatments like light and energy devices are able

to deliver rejuvenation beyond what consumers could achieve

with skin care alone. However, the home-use devices are always

going to be limited in what they can do because of consumer

safety. They won’t be able to deliver high-intensity treatments. If

consumers don’t see noticeable changes they may believe that all

products of that class don’t work. The industry needs to continue

to educate consumers so they understand how treatments

performed in professional clinics can deliver better outcomes.”

What is the best advice offered to your clients to ensure

they receive a return on their investment?

“My best advice to clients is not to make a cheap price

promotion the first marketing a clinic does when launching a new,

equipment–based treatment. Price isn’t the primary motivator for

the types of clients that are most likely to be the first to choose

a new treatment. These clients are more motivated by why a

treatment is different and how it offers a better way to achieve a

benefit they want. A price promotion is simply sacrificing profit

and not necessarily increasing demand. It also makes it harder to

ever increase the price in the future. Building excitement about

the treatment, educating your clients on how the treatment works,

sharing PR stories your supplier has achieved and demonstrating

potential results all create a longer-term benefit. It might take

slightly longer to build treatment numbers but

you will achieve better return on investment

over the life of your device.”

Dan O’Donnell

Marketing Manager

www.hitechmedical.com.au

SALON INSIGHT

How do you combat the discounting threat of the

larger franchise networks?

“My focus has always been on delivering programs that are

unique to the individual client therefore franchise networks

offering discounted treatments cannot be compared to

results-driven programs. Discounted prices often only allow

for standard treatments rather than treatments that are

targeted to the individual need of the client. All clients should

receive a program that is generated through a skin analysis

rather than a special price that is designed to create volume

in appointments. Quality over quantity is

my philosophy.”

SKINOLOGY

Gay Wardle

Owner

www.skinology.com.au

PROFESSIONAL BEAUTY | 75


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TALKING POINT

REZENERATE

What training support is available to salons when they

purchase your equipment – both initial and ongoing?

“When salons first purchase the Rezenerate NanoFacial Device

they are given access to the Rezenerate Portal which contains

training resources to which they have ongoing access. As

Rezenerate is Product Neutral there are over 70 skincare line

procedures available as well as modality protocols to familiarise

themselves with prior to training. As we believe nothing beats

the hands on learning experience we also provide onsite salon

training or Gold Coast Head Office training for new providers.

Ongoing support is also provided long term with refresher training

available, updated information via our Portal and of course our

Rezenerate team is always happy to assist with any salon queries

post purchase.”

The home-use beauty device market is growing

exponentially around the globe. What are your thoughts on

this trend and how has it affected your business?

“The Home use beauty device market is worth billions and it

continues to grow. We understand clients want to treat concerns

at home and this also follows on from using professional skincare

at home and wanting to maintain salon results. We feel that whilst

clients may purchase these devices, they may be used initially but not

ongoing or if they simply do not give the results expected then they

become just like a rarely used kitchen gadget that is relegated to the

back of a drawer. However in saying that there is a market for wellengineered

devices that support homecare skin maintenance and that

may be a market that we enter into in the future.”

What is the best advice offered to your clients to ensure

they receive a return on their investment?

“This requires a multi-pronged approach so that salons get the

best out of their equipment. Firstly business owners must choose

the right product for their business, clientele and demographic.

Secondly training is paramount to understanding and utilising

all that the technology can offer. Also understanding how to

cross promote the new service so that clients are given the

opportunity, if appropriate to incorporate the new treatment

into their existing programme, as opposed to having either one

or the other. Thirdly the marketing of the service must create

excitement and be ongoing to continually grow and expand. We

also recommend that salons use the marketing, social medica

content, educational resources and knowledge provided by their

suppliers in helping to market and make the

most of their new device or equipment.”

Pauline Valle

Rezenerate Distributor Australia & New Zealand

In 2 Skin Australia

www.rezenerate.com.au

SALON INSIGHT

How do you combat the discounting threat of the larger franchise networkas?

“The benefit of not being a franchise is that we can be fluid and respond to the market very quickly. If there are new trends, new

innovations and new services, we can quickly undertake our own research and development, assess the worthiness of it and update our

business to suit. In the franchise model, you are under the regime of the franchisee and their particular focus.

To that end, franchise pricing and discounting is not an area that concerns us. We ensure we meet the market expectations, act swiftly

and keep our clients educated and on the forefront of technological advancements and ultimately get results for our

clients that results in bookings of up to a year in advance.”

Oi Cosmetic Studio Helensvale

Abby Stuart

Managing Director

www.oicosmeticstudio.com.au

78 | WWW.PROFESSIONALBEAUTY.COM.AU


THE AESTHETIC BUREAU

Technology purchases can require a significant

investment – what payment options do you offer

potential clients?

Adding aesthetic technology treatments to your clinic can be

a great way to generate cash flow and increase your profile

within your market. The Aesthetic Bureau understands that

purchasing capital equipment isn’t within every business owner’s

scope. We are thrilled to offer Aesthetic Device Rentals as

an option, helping you access part or all of your Aesthetic

technology needs. At The Aesthetic Bureau, we are proud to

offer our customers 2 rental options to make purchasing easier!

With our Long-Term rental option, 50% of your rental payments

are applied towards the purchase of the device, and with the

Trial Rental 100% of payments are applied. We believe that

our rental options are a fantastic way to verify if a technology

should become a permanent fixture in your clinic, maintain

cash flow by minimizing capital expenditure, and eliminate any

unexpected costs.

TALKING POINT

What has been your most popular device for the beauty

market over the past 12 months?

At The Aesthetic Bureau we are noticing a move towards the

use of LED in clinic as practitioners love the hands-off and high

ROI nature of the technology. With The Aesthetic Bureau’s

Chip-On-Board, the Xen LED delivers an innovation in LED

design, allowing for a much higher packing density than earlier

technologies; with COB technology we are able to use 38 times

more LEDs than the usual T-Pack technologies. The higher

efficiency results in optimised performance in an LED array

by increasing light intensity and reducing array heat allowing

for faster, full-dosage treatments. With such diverse treatment

results, there is no surprise why LED technology has become

a staple in busy and competitive clinics. The ability to treat a

variety of concerns with one device is a key selling point for

clinics with a high demand and traffic.

What is the best advice offered to your clients to ensure

they receive a return on their investment?

Establish that there is patient demand: we often see

practitioners discover new, innovative technologies that they

invest in early because they’re interesting, only to discover

that they don’t have patient demand for the treatment. This

means there then is undue pressure on them to create demand

which can add to costs. Establish that you have a competitive

advantage: a competitive advantage distinguishes a clinic

from its competitors, leading to more customers, the ability to

charge more and creating brand loyalty. Consumables are low

enough to secure you a good profit: we often hear stories from

practitioners of great technologies that work wonders, but due

to high consumables, there just isn’t enough profit to make

it worthwhile. It’s vital to look into the total ongoing cost of

running devices before investing.

Trevor Neale

Director

info@aestheticbureau.com.au

1300 858 711

www.aestheticbureau.com.au

SALON INSIGHT

Should you decide to upgrade the technology when

trends change or a new model becomes available -what

are your options?

Upgrade options should be considered when an upgrade will

deliver improved clinical performance and increased patient

satisfaction. Secondly, when an upgrade will deliver superior

return on investment. For example, faster treatment times or

lower consumable costs. Thirdly, when we can achieve increased

patient and/or operator safety.

I’ve recently chosen to upgrade our LED options in clinic to

The Aesthetic Bureau’s Total Xen because the full body LED

answers an increasing patient demand for total body rejuvenation

for our non-surgical patients and faster healing time for our

surgical patients. The return on investment is excellent because

treatment time is a short 15 minutes and consumable costs is

zero. There are no operator costs in performing the treatment

and this new device gives us a competitive advantage in a very

cluttered marketplace. We also have great confidence in the

team at The Aesthetic Bureau when it comes

to after-sale support.

The Medispa Clinic

Dr Michael Zacharia

Facial Plastic & ENT Surgeon

www. themedispaclinic.com.au

PROFESSIONAL BEAUTY | 79


FIND US AT

BOOTH #F133

SYDNEY BEAUTY EXPO!


LED: YOUR CLINIC’S

NEW WORKHORSE

The release of The Aesthetic Bureau’s Chip-On-Board (COB)

Xen LED delivers an innovation in LED design, allowing for

a much higher packing density than earlier technologies;

with COB technology, we are able to use 38 times more

LEDs than T-Pack technologies. The higher efficiency results

in optimised performance in an LED array by increasing

light intensity and reducing array heat allowing for faster,

full-dosage treatments.

YOUR TOTAL BODY

LED EXPERIENCE

The Total Xen is the optimal whole body photobiomodulation

experience, leaving clients feeling soothed and restored as

the regeneration and repair process takes root across their

entire body. Clients will experience faster recovery after

exercise, less soreness, and skin that has a fresher and more

youthful appearance. Photobiomodulation is a non-thermal

and non-traumatic energy exchange between the photon

(light) energy and the receptors in the cells that can absorb

the light energy.

aestheticbureau.com.au | 1300 858 711 | 111/45 Gilby Road, Mount Waverley. Victoria 3149


TALKING POINT

PROFESSIONAL BEAUTY

SOLUTIONS

What’s been your most popular device for the

professional beauty market over the past 12 months?

“By far the most popular device that we’ve ever offered is

the Dermalux LED Phototherapy system.

The treatment offered by the device is completely

painless, requires zero downtime, is suitable for use on

all skin types and skin conditions, and is safe, quick and

profitable. It’s no wonder Dermalux won Treatment of the

Year five years’ running at the UK’s Aesthetic Awards, and

took out Best UK Manufacturer at the 2018 awards!

PBS has had an overwhelming response to every system

that Dermalux has released, and we’re super excited about

their latest device offerings. The Dermalux Flex is an

entry-level professional LED device that boasts the most

advanced portable LED technology system in the world

(available now), and the Tri-Wave MD is a doctors-only

device, designed to treat skin cancers with photodynamic

therapy (available later this year). Dermalux is a world

leader in LED phototherapy technology and a trusted

British brand, and we’re confident that their systems

will continue to be the most popular device choice for

our clients.”

The home-use beauty device market is growing

exponentially around the globe. What are your

thoughts on this trend and how has it affected

your business?

“We definitely feel that there’s room for both types of

devices – at home and professional – and we’ve not

seen these DIY devices have an impact on demand

for in-salon device-driven treatments, or on demand

for the professional devices themselves. It’s great that

individuals are now able to go some way to treating their

skin concerns in the comfort of their own home, but we’re

confident that professional devices will always deliver

more powerful results, and that expert therapeutic advice

and treatment will always be in demand.”

What’s the best advice you offer to your clients to

ensure they receive a return on their investment?

“Our advice is this: the more clients you treat with the

device, the greater the return on investment will be. If

there’s one thing we hate seeing, it’s salons investing

large sums of money into a device that should generate

amazing returns, but doesn’t because they fail to use

it frequently enough. To avoid this situation, we offer

our clients extensive device training and provide them

with on-going marketing material to promote the

device treatments to their clients

in-salon, on social media, and

through EDMs.”

Matt Williams

Managing Director

www.probeautysolutions.com.au

SALON INSIGHT

How do you combat the discounting threat of the larger

franchise networks?

“Providing excellent customer service and giving the client

education is key. In particular with Dermalux, understanding

the technology, giving the client the science behind the brand

and how it is going to help their skin means that they won’t be

looking elsewhere. There are a millions of salons that heavily

discount their services, but I really feel that by discounting you

lose credibility. Our Vaia Beauty clients don’t resonate with the

franchises out there and want the luxury and boutique experience

that we give them. Instead of discounting, we add value to

our services and make each treatment an

unforgettable experience.”

Vaia Beauty

Vaia Pappas

Salon Owner

www.vaiabeauty.com.au

82 | WWW.PROFESSIONALBEAUTY.COM.AU


TALKING POINT

TRUE SOLUTIONS

What training support is available to salons when

they purchase your equipment – both initial

and ongoing?

“When a salon purchases Omnilux they are supported

from the very beginning. Not only do we offer technical

training with half day education sessions that are

provided by our Education Manager, but our Business

Development Managers are always on hand to answer

any other queries regarding the treatment, the results, the

science behind Omnilux and of course the value it brings

to a salon. We always recommend when new staff come

on board they too attend the half day education session

to ensure they are familiar with not only how the machine

and different heads work, but also how to safely use the

Omnilux machine.”

Technology purchases can require a significant

investment – what payment options do you offer

potential clients?

“At True Solutions we work with preferred financing

companies however we always recommend our partners

speak to their Accountant to get professional advice.

We can arrange payment terms for existing clients which

can be an alternative. In addition to this we try to host a

launch event for our Omnilux partners where more often

than not, we help our Salon partners book clients in for

courses of treatments that are often pre-paid which means

the machine often pays for itself in the first few months

of ownership!”

What is the best advice offered to your clients to

ensure they receive a return on their investment?

“From the first meeting when discussing the investment

in Omnilux we work with our clients to show them how

to maximise their return on investment with our Omnilux

treatment calculator. It’s a simple tool that shows them with

their existing clients how much revenue they can make.

We always recommend a launch event, as mentioned

above this is the best way to ensure you are focussing on

revenue coming in as soon as the machine is in place. We

also recommend upselling treatments including facials and

peels to incorporate Omnilux into them. The results are

outstanding and most clients see them

immediately and then book in for a

course of treatments.”

Mia Cassin

Sales and Communications Manager

www.truesolutions.com

SALON INSIGHT

How do you combat the discounting threat of the larger

franchise networks?

“I have owned and run beauty salons since the late 80’s and I think

the beauty industry is booming because it has become mainstream

it’s no longer a luxury it’s just part of everyday living.

New franchise salons are popping up everywhere, and they

can have an impact on established beauty salons. They may not

be high end salons like yours or mine, they’re generally catering

for the low end of the market and this can affect your business.

But there is enough business around for everyone, and this is one

of the biggest challenges for salon owners today especially when

the competition are under cutting on price . I believe though

that getting into a price war with competitors is one of the most

dangerous things salon owners can do. I often liken it to buying a

moisturiser - there’s a market for a $40 moisturiser and a market

for a $400 moisturiser you just have to know your market.

I also believe you will really struggle in today’s market if you

try to compete against everyone. In our beautiful little town of

Richmond NSW, of only 5000 people, there are over 15 nail and

beauty salons, and to be honest I wouldn’t have a clue what any of

the other salons are charging or doing. I’m just focused on my own

business, my team, clients and making sure we give the very best

treatments, service, products and equipment possible.

The salons that are doing really well today are the ones who

have got their market right and know exactly what their point of

difference is from the one down the road. Don’t get me wrong

once years ago I did make the terrible mistake of doing a discount

voucher book and yes I did make a nice up front lump sum, but

then I still had to pay the same rent, wages, products and the

clients that were attracted to these cheap vouchers weren’t my

client market and will never be loyal to my business anyway. They

were clients who “salon hopped” always looking for a cheap deal

and quality, service and expertise weren’t as important to them

as price.

Here at The Beauty Room we can’t compete on price so

what we’ve tried to do, is add value to what we provide . But

competition isn’t always a necessarily a bad thing it is good for

our business and it keeps business owners on their toes . It’s all

about customer care and you have to make sure your staff are

highly trained .

Once your clients know the true value of the treatment, then

price won’t be a factor there will always be the discount hunters

but do they really get the results? I think not.”

The Beauty Room Cosmetic Clinic

Meredith Langley

Owner

Phone: (02) 45787555

PROFESSIONAL BEAUTY | 83


eautiful skin asap

microdermabrasion + sonophoresis

w

asapskinproducts.com

@asapskinproducts


asap microplus+ is the first Australian made and developed, clinical-grade

system that incorporates the benefits of microdermabrasion and

sonophoresis (ultrasound infusion) in the one device.

An effective treatment for:

• Fine lines and wrinkles

• Acne + blackheads

• Congestion

• Pigmentation

• Minor scar revision

• Dull, tired skin

• Open pores

• Age revealing hands + feet

Sonophoresis has been shown

to increase the absorbency of

the skin by up to 800%

How will microplus+ benefit your business?

• Increase profit by providing clients

with technologically advanced,

cosmetic procedures

• Treatments are very profitable and

use minimal consumables

• Position your business at the

cutting edge of skincare treatments

• Minimal overheads

• Comprehensive industry approved

training is provided and

readily accessible

• No additional staff required

• Complements existing

treatments performed

• Comes with an extensive

treatment plan

asapskinproducts

@asapmicroplus


TECHNOLOGY

asap microplus+

The only microdermabrasion machine with

sonophoresis ultrasound infusion technology

to increase the penetration and absorption

of active ingredients by 800 percent and

best of all it is Australian made. asap skin

products 03 8683 3333

truSculpt iD

The latest body sculpting treatment solution

from Cutera that will revolutionise your

practice. An average 24% fat reduction in a

customised 15 minute protocol. CUTERA

Face + Body Aesthetic Solutions 1800 288 372

Dermalux Flex

A portable entry level professional LED

phototherapy device featuring patented

LED technology and the Dermalux

guarantee of quality and efficacy.

Professional Beauty Solutions 1800 625 387

Ulfit

A medical grade device which

utilises two technologies for

non-surgical lifting, tightening

and contouring. These include

MFU (micro-focused ultrasound)

technology for eyes, face, neck

and body lifting and tightening

and MFCU (macro-focused

circular ultrasound) for body

contouring. Cryomed 1300 346 448

Exceed by amiea med

The next generation of medical

microneedling – quality,

design, innovation and safety.

It’s clinically proven to treat

scarring and normalise skin

structure. FDA cleared and

TGA and Medsafe listed.

Derma Aesthetics 02 9960 1300

DermaFrac

An innovative 4 in 1 cosmetic device that

offers microdermabrasion micro-channelling

with simultaneous infusion of high grade

serums and LED therapy for optimum

results. Advanced Skin Technology 1800 648 851

LaseMD

A non-ablative 1927 nm thulium laser

that produces less heat for rapid

regeneration of all epidermal layers

with little to no downtime. Advanced

Cosmeceuticals 1800 242 011

86 | WWW.PROFESSIONALBEAUTY.COM.AU


Nanopore

Created by Dr Serrano, one of Spain’s

leading Dermatologists, Nanopore Stylus

is a next generation micro -needling device

for the treatment of scars, hypo and

hyperpigmentation, acne, dark circles,

stretch marks, coarse skin and open pores.

True Solutions 1800 808 993

TECHNOLOGY

Total Xen

A total body LED experience. The optimal

whole-body LED photobiomodulation

experience will leave clients feeling soothed

and restored as the regeneration and repair

process takes root across their entire body.

The Aesthetic Bureau 1300 858 711

Rezenerate NanoFacial Device

The devise uses a combination of verified

nanotechnology, acupressure and cryotechnology

to deliver a comfortable

all-round skin rejuvenating treatment.

Rezenerate Australia 1300 660 297

TempSure Envi

TempSure Envi face and body application utilises

radiofrequency to heat deep into the skin, reducing

wrinkles and tightening the skin by non-invasively

heating the deep layers of the dermis without damaging

the epidermis. This encourages collagen contraction

and new collagen formation. Cynosure 02 9484 4546

Doublo Gold HIFU

The Gen4 Doublo Gold is your gold standard for HIFU skin

tightening and lifting treatments. Reliable and consistent

results at 300 lines per eight minutes. TGA listed.

ClinicalPRO 07 3350 6898

Hydrafacial Elite

Offers a no-downtime, multi-stage treatment that

delivers instantly noticeable improvements in skin tone

and texture, painless pore extractions, skin hydration and

antioxidant skin nutrition. High Tech Medical 1300 309 233

PROFESSIONAL BEAUTY | 87


Make the Switch to

CLEAN BEAUTY

INIKA Organic is one of the most luxurious 100% natural cosmetic brands

on the market with all products Certified Vegan and Cruelty-Free. Discover

in these pages how you can make the switch to clean beauty and continue

to create the most versatile looks from everyday effortless beauty to the

most glamorous smokey eye and vibrant highlights, all with products that

won’t harm the planet, or your skin!

Sally’s Makeup and Hair by Jade Kisnorbo | Photography by Tintin Hedberg | Interview by Anita Quade

Create a silky and hydrated canvas with Certified Organic

BB Cream. Lightly dust Mineral Mattifying Powder over

desired areas to mattify. To create sunset eyes, apply

Loose Mineral Eyeshadow in Peach Fetish into the inner

corner of the eye, Copper Crush in the centre of the

lid, and blend Baked Mineral Bronzer in Sunkissed onto

the outer corner for a soft smokey look. Apply Certified

Organic Eye Pencil in Coco along the top and lower lash

line and smudge out slightly. Intensify the eyes with a coat

of Long Lash Mascara to the top and lower lashes. Sculpt

the face by applying Baked Mineral Illuminisor in Dewdrop

onto the cheekbones and nose bridge, and Baked Mineral

Bronzer in Sunbeam onto the hollows of the cheeks,

forehead and chin. Give the cheeks a natural flush with

Baked Mineral Blush Duo in Burnt Peach. Complete the

look with Certified Organic Vegan Lipstick in Pink Poppy

and Certified Organic Lip Glaze in Hazelnut on the lips.

SALLY IS WEARING:

• Certified Organic BB Cream in Honey

• Mineral Mattifying Powder

• Loose Mineral Eyeshadow in Peach Fetish

• Loose Mineral Eyeshadow in Copper Crush

• Baked Mineral Bronzer in Sunkissed

• Certified Organic Eye Pencil in Coco

• Long Lash Mascara

• Baked Mineral Illuminisor in Dewdrop

• Baked Mineral Bronzer in Sunbeam

• Baked Mineral Blush Duo in Burnt Peach

• Certified Organic Vegan Lipstick in Pink Poppy

• Certified Organic Lip Glaze in Hazelnut

88 | WWW.PROFESSIONALBEAUTY.COM.AU


PROFESSIONAL BEAUTY | 89

MAKEUP MASTERCLASS


Create a smooth and hydrated canvas with Certified Organic BB Cream. Lightly dust

Mineral Mattifying Powder over desired areas to mattify. Mix brow powders in the

Brow Define Palette to customise brow shade. Fill in brows with hair-like strokes and

brush through brows with wax to shape and set. Apply Loose Mineral Eye Shadow in

Whisper all over the lid and blend up to the crease. Brighten up the eyes by applying

Certified Organic Eye Pencil in White Crystal on the lower water line. Top off the

eye look with a coat of The Mascara for definition. Blend Certified Organic Cream

Illuminisor in Rose out from the apples of the cheeks and finish with Certified Organic

Vegan Lipstick in Pink Poppy on the lips.

SALLY IS WEARING:

• Certified Organic BB Cream in Honey

• Mineral Mattifying Powder

• Brow Define Palette

• Loose Mineral Eye Shadow in Whisper

• Certified Organic Eye Pencil in White Crystal

• The Mascara

• Certified Organic Cream Illuminisor in Rose

• Certified Organic Vegan Lipstick in Pink Poppy

90 | WWW.PROFESSIONALBEAUTY.COM.AU


MAKEUP MASTERCLASS

Create a smooth and hydrated canvas with Certified Organic BB Cream. Lightly dust

Mineral Mattifying Powder over desired areas to mattify. Conceal blemishes and under

eye circles with Certified Organic Perfection Concealer by gently tapping with fingers.

Apply Loose Mineral Eyeshadow in Peach Fetish to the mobile lid. Add definition by

blending Baked Mineral Bronzer in Sunkissed into the crease. Apply Certified Organic

Liquid Eyeliner in Black along the upper lash line and draw a wing pointing towards

the tail of the brow. To accentuate the eyes, apply a coat of Curvy Lash Mascara to

the top and bottom lashes. Apply Certified Organic Cream Illuminisor in Rose using

fingers to the cheekbones, then apply Baked Mineral Blush in Pink Tickle to the apples

of the cheeks. Contour the hollows of the cheeks, sides of the forehead and chin with

Baked Mineral Bronzer in Sunkissed. Complete the look with Certified Organic Vegan

Lipstick in Pink Poppy and top off with a Lip Glaze in Hazelnut for plump lips.

SALLY IS WEARING:

• Certified Organic BB Cream in Honey

• Mineral Mattifying Powder

• Certified Organic Perfection Concealer

• Loose Mineral Eyeshadow in Peach Fetish

• Baked Mineral Bronzer in Sunkissed

• Certified Organic Liquid Eyeliner in Black

• Curvy Lash Mascara

• Certified Organic Cream Illuminisor in Rose

• Baked Mineral Blush in Pink Tickle

• Baked Mineral Bronzer in Sunkissed

• Certified Organic Vegan Lipstick in Pink Poppy

• Lip Glaze in Hazelnut

PROFESSIONAL BEAUTY | 91


SALLY IS WEARING:

• Certified Organic BB Cream in Honey

• Mineral Mattifying Powder

• Certified Organic Eye Pencil in Black Caviar

• Pressed Mineral Eyeshadow Duo in Black Sand

• Loose Mineral Bronzer in Sunkissed

• Loose Mineral Eyeshadow in Pink Fetish

• Bold Lash Mascara

• Certified Organic Cream Illuminisor in Rose

• Baked Mineral Blush in Burnt Peach

• Baked Mineral Bronzer in Sunbeam

• Certified Organic Lipstick in Pink Nude

Create a hydrated and radiant canvas with the Certified Organic Liquid Foundation

or BB Cream. Lightly dust Mineral Mattifying Powder over desired areas to mattify.

To create a glam eye look, first apply Certified Organic Eye Pencil in Black Caviar

to the upper lash line and water line, and lower lash line. Apply Black Shade from

Pressed Mineral Eyeshadow Duo in Black Sand to the mobile lid. Blend Loose

Mineral Bronzer in Sunkissed into the crease to soften Black eyeshadow. Brighten

up the eyes by applying Loose Mineral Eyeshadow in Pink Fetish to the inner corner.

For a dramatic effect, apply Bold Lash Mascara to the top and bottom lashes. Add

dimension to the face by applying Certified Organic Cream Illuminisor in Rose

or Spice to the cheek bones, Baked Mineral Blush in Burnt Peach to the apples of

the cheeks and Baked Mineral Bronzer in Sunbeam to the hollows of the cheeks,

forehead and chin. Complete the look with Certified Organic Lipstick in Pink Nude.

92 | WWW.PROFESSIONALBEAUTY.COM.AU


from THE SHOOT...

Certified

Organic Cream

Illuminisor

in Rose

Long Lash

Vegan Mascara

Baked Mineral

bronzer in

Sunkissed

Bold Lash

Vegan Mascara

Pressed eye

shadow duo

in Black Sand

Certified Organic

Liquid Foundation

with Hyaluronic Acid

Brow Define

Palette in

Chestnut

Celia Trevisani

Global Brand Manager, INIKA Organic

Tell us how your career began with INIKA?

“After 16 years in the beauty industry, I began to look for new ways to bring meaning to my career. When

the opportunity at INIKA Organic came up I felt like it was a sign! Working for a brand that has such a

strong ethical commitment to produce the highest Certified Organic products possible was exactly what

I was looking for! That was almost three years ago, and I have never been more motivated!”

What attracts you to the brand?

“When I discovered INIKA Organic, the values of the brand immediately resonated with me. INIKA’s

ingredients promise is one of the most restrictive in the market – one of the main reasons other natural

products can fail in quality. INIKA never compromises high performance or the best ingredients to create

its products, even if it means longer development time or more time on research. The integrity the brand

has to keep developing quality natural products and the desire to find new ways and innovative natural

ingredients is really unique. For me personally I am very passionate about clean living and detoxing

our lives, whether it’s the food we eat, or products we use. I feel it’s especially important to detoxify our

beauty routines considering how much our skin absorbs.”

Favourite part of the job?

“I love that as a brand we keep pushing the boundaries of natural formulations! INIKA Organic is a

pioneer, launching the cleanest formulas possible within the highest standards of Organic Certifications.

We create products that perform just as well, if not better than others, but without using chemicals or

fillers – only botanical or mineral ingredients.”

What are some of the challenges of being vegan, organic and a cruelty free brand?

“The certifications we comply with make formulation more challenging and product development

times much longer than other brands. However, when we do launch new products it’s more exciting

and also more rewarding!

When we embarked on the journey to formulate the first Certified Organic and Vegan lipstick, people

in the industry didn’t believe such a product could be achieved. They believed there were too many

constraints for it to be compliant and not enough available ingredients.

After three years in development, we proved the industry wrong and launched the world’s first

Certified Organic and Vegan lipstick! It’s an amazing product with such a unique formula and is now

a staple in our range.”

Where are your ingredients sourced from?

“We are a proudly Australian-owned and designed brand, but we source our ingredients from all over

the world! This is to ensure we always have highest quality grade and the latest innovations in botanical

science. We also need to ensure each ingredient complies with the strict standards of our certifiers.

In saying this we will never stop researching the latest innovations in natural ingredients that have the

greatest benefits!”

Most popular cult product in the range?

“Our foundations, both Loose Mineral Powder and Liquid Foundation attract a cult-like following.

The Liquid Foundation, because it’s enriched with Pomegranate Seed Oil, Kakadu Plum and Prickly

Pear – perfect for people with sensitive skin. The Loose Mineral powder is also a fan favourite as it’s

a pure mineral formula, doesn’t clog pores and offers the benefit of an SPF 25 – the perfect triple

threat foundation!

The Long Lash Vegan Mascara has quickly become a best seller and revolutionised the natural

makeup space! Even professional makeup artists are blown away when trying it! It’s ultra-lengthening,

creates a panoramic lashes and gives great volume – the perfect all-rounder!”

Any plans to extend the brand?

“We have exciting re-formulations, shade updates, product launches and collaborations in the works

for the next year. Watch this space!”

Does the brand follow seasonal trends – what can we expect to see coming up?

“We work closely with the world of fashion and after some very successful runway shows in 2018 we’ll

be back again this year creating looks at New York Fashion Week!

We will also be launching a limited edition seasonal colour range later this year, filled with versatile

shades to create a natural everyday glow or the most glamorous evening looks.”

For enquiries on becoming an INIKA Organic stockist and your Inika trial kit please call 1300 765 332.

MAKEUP MASTERCLASS

PROFESSIONAL BEAUTY | 93


ROUNDTABLE

Heather Harrison

Advanced Skin

Technology

Kaye Scott

The Clinic

Mathew Green

Candela Medical

Lee Tan

Groom Laser

& Skin Clinic

Michelle Doherty

Alpha-H

Leeanne Leslie

Alpha-H

Skin Clinic

CEO INSIGHTS

Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable

PROFESSIONAL BEAUTY | 95


ROUNDTABLE

Roundtable guests gather at Bel & Brio.

DRIVING TRANSFORMATION

QUESTION: In today’s business environment, companies

cannot settle for incremental improvement. They must

periodically undergo performance transformations to get and

stay on top. In driving this transformation, what is the role of the

CEO, and how does that differ from the management team?

LEARNING: IT’S IMPORTANT TO HAVE A CLEAR,

STRONG VISION FOR YOUR TEAM AND TO MENTOR

STAFF COMING UP THROUGH THE RANKS.

Michelle Doherty: “Almost weekly you see a change and as a

global brand, it’s sometimes hard to keep up with the changes in

Host Glenn Silburn from Professional Beauty.

the various countries and markets. But leading from

the top as I do, we have to be very innovative, and

we have to be evolving all the time and be able to

move with those changes very quickly. We’re able

to turn quickly and meet our consumers’ needs and

the changes that we see in their skin. As CEO you’ve

also got to be mindful of every individual. We’ve got

staff all around the world and they’ve all got different

needs. It’s important to us that we provide that

happy workplace.”

The gorgeous Private Dining Room at Bel & Brio.

Heather Harrison: “The challenge is having strong

leadership so that you lead with conviction, you bring

people on the journey, and you really inspire people to

be the best that they can be. That’s my role. I want to

96 | WWW.PROFESSIONALBEAUTY.COM.AU


e inspirational, innovative, and keep the team collaborating together.

A CEO has to be looking to the future while the team are running the

day to day, and looking for where the vision’s going to be.”

Mathew Green: “The role of the CEO is multifaceted. You have to

have a broad understanding of the market dynamics. You have to have

an understanding of the competitor landscape and also the financial

expectations. A CEO must create a vision, a vision for the company

and a mission and also establish its culture and its values. And this

should create an environment where the best people want to go and be

a part of it and also to get the best work out of them while they’re there.

IT DOESN’T MAKE SENSE TO HIRE

SMART PEOPLE AND THEN TELL

THEM WHAT TO DO. WE HIRE

SMART PEOPLE, SO THEY CAN TELL

US WHAT TO DO.

Every detail is considered at Bel & Brio.

Bel & Brio in Barangaroo.

I’ve got a quote here, which is oft attributed to

Steve Jobs, which is, ‘It doesn’t make sense to

hire smart people and then tell them what to do.

We hire smart people, so they can tell us what to

do.’ I love that one.”

Heather Harrison and Kaye Scott.

Kaye Scott: “Some of my young management

team are 25. It’s important to consider the

different age groups in your management

team. It can be challenging sometimes to take

direction, or listen to their ideas. But they’re

the future, those 25-year-olds, and what they’re

doing is what our consumers are doing.”

Leeanne Leslie: “It’s important to have

leadership skills but also stay engaged with your

staff. That’s really important in that transition

of different styles and the different generation

that we’re dealing with and seeing coming up

through those management positions. It is

really important to be engaged at all times and

mentor staff.”

Leeanne Leslie.

Lee Tan: “Because I lead a smallish team and

not at a CEO level, you’ve got to be consistent

with what you do and you’ve got to have a

really clear vision. You need the discipline,

commitment and consistency. At times we can

be dragged into all sorts of dramas, but at the

end of the day, you’ve got to know why you’re

there. It’s to steer that ship.”

PROFESSIONAL BEAUTY | 97


ROUNDTABLE

SUCCESS FORMULA

QUESTION: Share some successful tips for working on the

business and not in the business, especially when it comes

to time management, coping with work-related stress, and

optimising productivity.

LEARNING: AVOID MICROMANAGING STAFF.

ENGAGE FRESH PERSPECTIVES FROM MENTORS

AND NETWORKS.

Lee Tan: “Sometimes, we enjoy working in the business so much

because we love our business, but sometimes you have to physically

remove yourself from the environment. I find that once you’re on

the shop floor, it’s easy to get distracted. You’ve got to be very clear

about what you want to achieve and delegate. Don’t micromanage

the staff, because you want them to grow as well, because when they

grow, it makes your job easier.”

Heather Harrison: “It’s necessary not just to work away from the

business to work on the business but also to get inspiration from the

wider world. I joined the CEO Network because I needed to have

inspiration from people who weren’t in our industry and who could

guide me and sometimes see things in a more enlightened way than

I could. I needed somebody who can look at my challenge and say,

‘Have you thought of it this way?” Then take those learnings back into

the business and share them. Looking outside of our bubble is very

important. Every industry has unique problems, but they also have

shared problems.”

Kaye Scott: “You become a mentor, but it’s good to have a mentor

yourself. I also look at people from completely different industries to

tap into how they do their business and what challenges they face. I

also change mentors and learn from different people.”

Michelle Doherty: “Over the years, we have got ISO accreditation

(International Organisation for Standardisation) and put in place

good manufacturing practises. When you’ve got that structure in

place, it becomes a lot clearer to see what the day looks like. I love to

be able to step back from the day-to-day stress and have a look at the

bigger picture. I can only do that now because we’ve built an amazing

team around us. I would rather pay more money and get the right

Heather Harrison and Kaye Scott listen to Leeane Leslie.

Bel & Brio is the perfect venue to host an event.

person and wait for that right person than employ somebody that

you can’t delegate to.”

Mathew Green: “Leaders need to create leaders. You need to let

your management team do their job. Don’t try and do it for them.

People need a collaborative, nurturing, and guiding environment,

not a micromanagement environment, and it really comes down

to trust. You need to hire people that you can trust, and I think if

you create that kind of culture, then the CEO can concentrate

on the big-picture business strategy, ‘Where are we? Who are

we? What’s our vision? What’s our culture? Where do we sit in

the marketplace?’ To be able to put your mind into that particular

head space, you need to be slightly removed from the day-today

minutiae.”

Leeanne Leslie: “Inspire confidence in your team so that they do

feel they are trusted, that they can work independently. Another

aspect of stepping away from working in the business and on the

business is stepping back and imagining you’re not part of that

business and walking into that business. Walk back in and, as a

customer, ask yourself ‘What am I seeing? What’s the feeling that

I’m getting? What’s the feeling I’m getting from the staff? What is

the look of the business? What is the feel?’”

From left Glenn Silburn, Michelle Doherty, Matthew Green and Lee Tan.

Lee Tan: “You have to take time out for yourself. I find the

meditation app Headspace really helps me. You just take a few

minutes out of your busy day and reset everything, and for me,

that’s very important, even at night, to be able to download all

those troubles before you fall asleep and set your intention for the

next day.”

98 | WWW.PROFESSIONALBEAUTY.COM.AU


ROUNDTABLE

Heather Harrison: “It’s important to have a group of people

that you can network with, share your intimate fears and thoughts

with, because one person I find isn’t always the right person for

every situation. I’ve got a group of trusted people that I will go to

depending on the need. If I’ve got a people problem it might be

somebody different to if I’ve got a business challenge, or it might

be that I’m just really having a bad day, and I need somebody to

download with.”

Mathew Green: “It’s important to have someone to turn to who

understands the industry in your company, but is outside of it.

To nurture special talent within your business you need to give

people an opportunity to grow. Not everybody necessarily is really

ambitious and wants this great career but that doesn’t mean that

there isn’t still room for growth in that position. You can still invest

in their personal development and training.”

Mathew Green.

SOUND ADVICE

Lee Tan: “You’ve got to like the person, because you get results

from them and for me that person has to be on the same level as

me. They’ve got to share my vision, they’ve got to like doing what

they do and what I do. I try to get to know them at a personal level

and train and develop them as we go. And you’ve got to praise

them and tell them how well they’re doing.”

QUESTION: They say it is lonely at the top. Identify one

individual in your beauty industry career who you can turn to

during challenging times. Also, what approach do you adopt in

nurturing special talent within your business ranks?

LEARNING: BUILDING A WELL-ESTABLISHED

NETWORK IS A CRUCIAL PART OF BUSINESS LIFE.

Leeanne Leslie: “I’ve been fortunate enough for the last 11 years

to have a great boss (Michelle Doherty) who is an inspiring leader,

but also had similar circumstances as myself as being a working

mum. It’s important for me to draw on advice from someone in a

similar situation. When we talk about nurturing talent within your

organisation, for me, with the younger members of our team that are

stepping up through the ranks with similar challenges, I try and help

by imparting my knowledge.”

Kirsty Sinclair.

MIchelle Doherty.

Glenn Silburn, Nicci Herrera.

Michelle Doherty: “I like to guide my team and we also very

much like to acknowledge our team. When we believe that

someone has gone that extra mile, they’re rewarded. We have

person of the month that gets a variety of wonderful gifts and

time off and different bonuses, because in order to stand out in

a very big organisation, you really do need to step up. When it

comes to being on the top, it is hard at the top sometimes because

it’s like the blind leading the blind. I’m fiercely private, so it’s hard

for me to even ask for help or direct sometimes because I don’t

like to be vulnerable and show weakness.”

Kaye Scott: “I’m lucky because I’ve just celebrated 20 years

with my business partner. So there’s two of us at the top, we’re

in it together. I keep my personal life very separate to business.

I’m lucky with my clinical staff because our nurses and doctors

come from a very professional background. I tend to not get

people from the beauty industry to be the group that I will

find a good management team from. I like to hire people from

completely different backgrounds who can bring something new

to the business.”

100 | WWW.PROFESSIONALBEAUTY.COM.AU


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are the property of their respective owners. All rights reserved.


ROUNDTABLE

Heather Harrison.

THE ADVICE I GIVE

YOUNG MUMS IS

THAT CHILDCARE IS

AN INVESTMENT IN

THE FUTURE.

Glenn Silburn.

LEVEL PLAYING FIELD

QUESTION: As history has

repeatedly shown, leaving the

executive suite to have children

can be a career killer, even in

the female dominated beauty

industry. How do we ensure women

remain in line for promotions and

career advancements?

LEARNING: FLEXIBILITY IS KEY

AND ENSURE BOTH EMPLOYER

AND EMPLOYEE HAVE

REALISTIC EXPECTATIONS.

Lee Tan.

Heather Harrison: “I often say to the team is, when somebody is

on maternity leave, they’re not on permanent leave. They’re just off

having a baby. So keep engaged, don’t forget to make that call. Don’t

be so removed that you’re distant because then you will find it hard

to come back in. But also take time for yourself and the baby because

that time is precious. The advice I give young mums is that childcare

is an investment in the future. If you do the maths, it’s not pretty. But

if you think of it as an investment for the rest of your life, the rest of

your baby’s life, then it’s a small investment, five year investment to

get you and keep you current in the industry.”

Leeanne Leslie: “I’m a mum of three

really close together and when I was

raising my family, there wasn’t paid

maternity or paternal leave. Somehow, we

muddled through. Things are better these

days. But for mothers, there’s always the

guilt. If you don’t earn money and you stay

at home, you’re guilty. If you go to work

and you leave your children in childcare,

you’re guilty. We kind of want it all and we

have evolved, we’re trying to allow women

to have it all. Had I stepped away for the

five to ten years of raising my children, I

would not be where I am today and I don’t

know what I’d be doing, but it probably

wouldn’t be something that I love, the way

that I love this industry.”

Mathew Green: “One of the most

important things is flexibility when

people are back because they now have young children and so

their life is very, very different. We make a point of having all

the management team having home offices so they can be at

the office, or be at home. You need to evolve. There are other

considerations: the partner, their employer also needs to be

flexible, even if they’re not the primary caregiver because it’s a

partnership and both have responsibilities. Companies need to be

valuing these people that they’ve invested in and the IP that they

have as a staff member. But you need to be able to think about the

complexities of their life and be mindful of that.”

102 | WWW.PROFESSIONALBEAUTY.COM.AU


Inspired by the great food

halls in Europe, Bel & Brio was

established to bring delicious,

authentic Italian food to

Sydneysiders in the bustling

Barangaroo precinct.

Bel & Brio also offers catering.

Bel & Brio offers picturesque indoor and outdoor seating.

Michelle Doherty: “As an employer of so many people and so many women – I

can have up to eight women away on maternity leave at any one time - and keeping

those jobs open for two years creates a real problem. The employer gets forgotten

about. How do we keep the salon manager’s job open for two years, allow her to

come back into it as a salon manager, two years later? It’s very difficult. We love

our staff and we’re happy, we enable them to have maternity leave for up to two

years and we’re always flexible and we take pride in that. But it is difficult to manage

because they want to come back in that same role but we’ve had to fill that role.”

Kaye Scott: “I’m happy to offer maternity leave; I’m a working mum myself. But

there needs to be some honesty. I know when my kids were small; I couldn’t have

given to that management role what I could have given when I was single. I’ve learnt

to say to my staff it’s okay not to come back, or not to come back in that role. Some

staff members feel so much pressure not to let go, but it’s very difficult to try and a

business with temporary staff in, especially in management roles.”

Lee Tan: “I have two businesses so went back to work when my baby was five

weeks old. Naturally, I’m a passionate business person. But I’ve learnt to be more

mindful when I spend time with the children. It is a tight juggle, when you have to

run a business and the business relies on you. If you want to stay in your career,

start a business and have that flexibility. But it comes with challenges. It needs a lot

of commitment.”

Executive Chef Davide

Incardona’s menu is a nod to his

traditional Italian upbringing,

using flavours and cooking

techniques from the cuisine of

his hometown in Brescia with a

contemporary twist inspired by

seasonal and ethically-sourced

produce.

The menu is complemented by

Cellars housed within Bel & Brio,

a speciality wine cellar curated

by wine expert Jon Osbeiston.

Cellars boasts an extensive list of

3,500 wines traversed from Italy,

France and Australia, celebrating

iconic and up-and-coming

wineries in the industry.

Bel & Brio is the quintessential

dining destination for breakfast,

lunch and dinner to suit every

occasion - whether you choose

to share an intimate meal with

loved ones at Corso Brio (a

restaurant housed within Bel &

Brio), host your next celebration

in the Private Dining Room, have

a meeting over lunch or simply

have a relaxing drink after a day’s

work in the office.

Open 7 days a week, Bel & Brio

offers its customers the

opportunity to unwind and enjoy

an authentic Italian culinary

experience.

T3.01, 300 Barangaroo Avenue,

Barangaroo Sydney NSW 2000

02 9299 9107

concierge@belandbrio.com.au

belandbrio.com.au


ROUNDTABLE

Our thought leaders share some CEO insights.

FUTURE GAZING

Kirsty Sinclair from AST.

QUESTION: What measures should a beauty business

instigate now in order to be best prepared for the challenges

beyond 2020?

LEARNING: THINK OF THE LONG TERM GOALS AND

FOCUS ON THEM, BUT BE ADAPTABLE TO CHANGE.

Kaye Scott: “That’s the million dollar question. We have two

separate businesses, one is online and one is in-house and they are

completely different brands. We’ll be employing a digital marketing

manager, because we are really focusing on our online business.

We’re also looking at podcasting and creating more of our own

video content to share on social media. Our focus is really aligning

ourselves with the right people.”

From left Glenn Silburn, Michelle Doherty, Matthew Green and Lee Tan.

Heather Harrison: “As a brand we need to know who we are,

we need to know who our customers are and how we want to

engage with them. But we also need to be aware of the future

proofing of our environment and making sure that we’re looking

at how we can best protect it. We are keeping our mind on what

we’re doing to the environment, what we’re doing to people and

how we can get the best results through all of that.”

104 | WWW.PROFESSIONALBEAUTY.COM.AU


Leeanne Leslie: “It’s important to be au fait

with all aspects of this industry. Future gazing

is to accept that the beauty industry platform is

changing, it’s an ever-changing landscape. You

have to be aware of all the different aspects of

it and make sure that your business keeps its

identity but is open to change.”

Kirsty Sinclair from AST.

xxxxx

Michelle Doherty.

Michelle Doherty: “It’s really important for us

as a manufacturer to ensure that our customers

come on the journey with sustainability

and diversity within our organisation. As a

manufacturer we have to be responsible and

accountable that whatever we sell to our clinics

around the globe is right for their customers,

has all the safety assessments, and ensure that

each ingredient is going to have a function on

Heather Harrison.

xxxxx

IT’S REALLY

IMPORTANT

FOR US AS A

MANUFACTURER

TO ENSURE THAT

OUR CUSTOMERS

COME ON THE

JOURNEY WITH

SUSTAINABILITY

AND DIVERSITY

WITHIN OUR

ORGANISATION.

Professional Beauty’s Michelle Ruzzene.

that person’s face. We make multifunctional

products so one cleanser that does three

or four different functions can lessen the

need for a lot of tubes. We’ve also just

implemented recyclable packaging. It’s very

costly, but it’s going to help the environment

and future generations so we’re happy

making that investment.”

Mathew Green: “I have three points.

Number one, diversify. In any business you

have a look at your revenue streams and you

make sure that there’s as many of them as

possible, because if you’re a clinic or a salon

and you’re heavily reliant on one type of

treatment and there’s a significant downward

price pressure in the market, or perhaps it

goes out of favour with the consumer, what

have you got to leverage to make sure that

doesn’t affect your bottom line onerously?

Number two is change. Australians are

known as early adopters of technology across

most industries and ours is no exception.

Words like ‘latest’,’ first’ and ‘new’ resonate

with consumers. Being innovative and be a

leader. Number three is quality. Embrace

quality in everything that you do, buy quality

equipment and invest in high quality staff.”

Lee Tan: “Technology is the way to go

for us, purchasing equipment like laser

devices. But at the same time you have to

maintain quality. You also have to be able

to communicate with your customer and

educate them.”

PROFESSIONAL BEAUTY | 105


ROUNDTABLE

Mathew Green. Lee Tan. Leeanne Leslie.

STRONGER TOGETHER

QUESTION: In addition to the supplier and salon

partnership, what other joint efforts can support a beauty

business in their journey, whether it’s commercial or not for

profit? Highlight the value of forming business partnerships.

LEARNING: PARTNERSHIPS ARE ABSOLUTELY

CRITICAL FOR BUSINESS SUCCESS AND

CUSTOMERS ALWAYS COME FIRST.

Mathew Green: “Partnerships are absolutely critical for business

success, and it can be in many forms. It could be professional

relationships and organisations, with other salon owners to give

added perspective, or professional bodies and associations. It’s

also critical that people partner with supportive companies. So

when you’re looking at your salon supplies, your pharmaceutical

injectables, your cosmeceuticals, your energy devices, it’s not

unreasonable to have high expectations of those firms, particularly

with ongoing support and training.”

Leeanne Leslie: “Our partnership with our customer is

paramount. Get to know your customer. Who is your customer?

Who’s coming into your clinic or who’s buying your product? If we

don’t have that relationship and nurture that relationship, we have

no business. As a business you really need to understand who your

customer is and their expectations.”

Heather Harrison: “We’re finding that our customers, as well

as our staff, are looking for our involvement in the community.

PARTNERSHIPS ARE ABSOLUTELY

CRITICAL FOR BUSINESS SUCCESS,

AND IT CAN BE IN MANY FORMS.

I’m passionate about developing women to be the best that

they can be because women often lack confidence and judge

themselves harder than anybody else judges them. I want to

look for outside communities who work with that. We work with

the Les Twentyman Fund, who work with youth who are having

tough times. We’ve worked with the East Timor Hearts Fund,

and our team, as well our customers, want to know that we care

about more than making money.”

Kaye Scott: “I agree with partnerships from a commercial point

of view. We’ve been with AST for 20 years and it’s probably

the only company we’ve stayed with. That’s a big thing for AST

because there are lots of companies out there. It’s the level of

professionalism and that basic customer service, which lacks in a

lot of companies these days. There are so many charities you can

support. You have to find one that does relate to your business,

and also to your customer, and to you.”

Lee Tan: “From an operational point of view, say you have a

Mother’s Day promotion, it’s good to reach out to the florist

down the road, and the restaurant up the road. By coming up

with a much larger promotion, all businesses benefit. Nowadays

it’s so lucky that we can promote something on social media

quite easily. So I Don’t forget about other sort of categories of

businesses, because they will complement what you do.”

106 | WWW.PROFESSIONALBEAUTY.COM.AU


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WAXING

THE

GOOD

OILS

Plant oils are recognised for their glowing health benefits. Rosie Hopgood gives us

the lowdown on the most wanted oils.

PLANT OIL IS oil that is extracted from various

types of fruits, seeds, grains, and nuts. These oils

are a wonderful way to keep your face and body

looking healthy and hydrated because they give your

skin exactly what it wants: healthy oils. Plant oils

absorb easily into the skin, protecting the skin’s lipid

barrier and preventing moisture from evaporating

from the skin. The top layer of your skin, called the

stratum corneum, is composed of dead skin cells

held together by lipids or oils. Keeping this layer

constantly supplied with healthy oils will protect

your skin from the elements and will help your skin

to have a beautiful, healthy and moisturised glow.

There are a wide range of plant oils that are

being formulated into body lotions to ensure that

the skin is kept hydrated, balanced and protected

after and between waxing treatments.

Hemp Oil

Hemp seed oil is very high is gamma-linolenic

acid (GLA), a great polyunsaturated fat; hemp

seed oil contains a high percentage of omega 3

and omega 6 fatty acids. GLA acts as a powerful

anti-inflammatory while simultaneously aiding skin

growth and new cell generation. This oil can help

to calm inflammation and irritation on the skin,

including acne and some conditions like psoriasis,

while keeping the skin nourished and moisturised.

Jojoba Oil

Even though it looks and feels just like an oil, it

is a liquid wax ester made from expeller-pressed

jojoba seeds. Jojoba oil is believed to be the closest

to our skin’s natural oils, making it suitable for

all skin types, including those who are acneprone.

This gentle, non-allergenic oil is loaded

with essential fatty acids that enrich and repair,

antioxidants (including vitamins A and E) that

resist aging, and plant molecules that reduce inflammation. It absorbs quickly

and easily into your skin, leaving it feeling soft, smooth and hydrated. Jojoba

oil limits water loss from the skin and may assist in reducing the signs of

aging, it gives the skin a firm look.

Argan Oil

Extracted from the kernels found in the fruit of Moroccan Argan

trees, Argan oil has high levels of Vitamin E, omega-3 fatty acids and

antioxidants, which means it is nourishing and hydrating for the skin. Argan

Oil penetrates deep into the layers of the skin due to the high levels of

Vitamin E /tocopherols (antioxidants) and saponins (skin-softening agents)

and does not leave an oily residue.

Olive Oil

Olive oil is a good all-around moisturiser and is recommended for dehydrated

skin. Like jojoba oil, olive oil is similar to the oils naturally produced by our

skin and is therefore easily absorbed. It is rich in antioxidants and vitamins

including A, D, E and K. Vitamin A stimulates the cells responsible for

developing tissue that keeps skin firm and healthy — in the deep layers of

your skin. Vitamins D and E are also thought to help with fine lines and

wrinkles – mostly through its ability to act as an antioxidant. Vitamin K may

help speed up skin healing process.

Canola Oil

Canola oil, like many vegetable oils, is rich in vitamin E, which is an essential

vitamin for the body for various reasons. Vitamin E is very effective as an

antioxidant and can protect the skin from the damaging effects of free radicals.

This oil can help keep your skin supple and smooth, increases the healing rate of

injuries and reduce the appearance of blemishes, wrinkles, and acne marks.

Plant oils have amazing benefits to create glowing skin or anti-ageing, wound

healing and antibacterial effects making them the ideal ingredient to add into

body lotions. n

Rosie Hopgood has been the Marketing and Sales Manager at Jax

Wax Australia since January 2015. She responsible for all aspects

of marketing and sales including social media. For details contact:

www.jaxwaxaustralia.com

108 | WWW.PROFESSIONALBEAUTY.COM.AU


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CAREER

HOW I GOT HERE:

DR IRENE PRANTALOS

Founder, Salubre

Tell us what inspired you to establish Salubre?

“It’s been a long journey for me and to be honest my intention

was somehow find a way to manage the psoriasis that had

become a beast in itself. Once I completed my studies and

opened up private practice, patient’s struggles seem to have

many similarities to my own. The uncertainty, pain, fear, and

hundreds of different treatments to find a solution for an

incessant skin condition is actually shared by many people.

For me, over a period of time and significant dedication to

finding anything that had a positive impact to my skin led me

to manage a very severe skin condition. I wanted to take this

knowledge I had acquired and provide hope for people that

seemed destitute as I once was. So my inspiration initially was

to help myself but inadvertently saw the need to help so many

other people to understand the complexities that exist with

restoring optimal health and the importance with recognising

skin issues as being a direct result of poor inner health.”

ONE OF MY PASSIONS IS

HELPING PEOPLE REALISE THEY

HAVE THE POWER WITHIN

THEMSELVES TO BE HEALTHY.

Have you always had an interest in skincare?

“My interest stems from my own personal struggles with

psoriasis which in just over a period of five years became

erythrodermic (completely covering my entire body). When

it comes to skin conditions, it simply isn’t finding a treatment

to manage the skin condition but it requires a multifaceted

approach to positively impact the health of the skin. Skin

diseases are obvious to everyone; with that people will judge

you immediately and at times be afraid to be near you in fear of

catching what you have.”

What effect has this had on you?

“I personally have experienced many situations that really

challenged my self-esteem and my ability to stand in my own

power. For this, I am extremely passionate about helping people

attain healthier skin, and I am extremely passionate about

teaching health practitioners, skin therapists, and the like to

effectively health their patients/clients with understanding what

the body needs to have healthy skin.”

You suffered from psoriasis as a teenager – how

important was this as a turning point in your life?

“At the time, I really struggled to accept my circumstances. I felt

victimised for something I didn’t do and felt a sense of injustice.

Why me? What have I done to deserve this? Why can’t I be just

like any other normal teenager? Especially being told I had an

auto-immune disease, which highlights the ‘faulty’ body I had.”

How did you change your mindset?

“It wasn’t until I entered my 20s and I was studying Chinese

Medicine that I realised I needed to look at this from a

different perspective. Why is my body acting in this way?

What if my body isn’t faulty and it’s simply trying to tell me

something? Immediately my mindset shifted from victim to

empowered. In that instance my life started to change and that

was the turning point that impacted even those around me

especially my mum. Now as a mother, I understand my mum’s

experience was traumatic especially seeing her daughter bed

ridden with this disease would have created a lot of stress. So

I needed to shift my mum’s mindset too and often explain to

her that everything happens for a reason. I will learn from this,

although at that time I had no idea what I needed to learn I

just knew I need to learn something.”

In 1994 you heard about Chinese medicine to

help heal the skin condition – how did you find

this helped?

“This followed a brief hospital visit which unfortunately was

unsuccessful. My doctors tried everything they could to help

but my body was not having a bar of it. In fact, the more

immunosuppressants I was given the more my body fought back.

So I was told I needed to go elsewhere. Some period of time

passed and I desperately tried Chinese Medicine. Honestly, I

didn’t want to. I wasn’t a fan of the smelly herbs that looked

like they were collected from someone’s garden but I actually

had nowhere else to turn, so I did it. I was very diligent, took

my herbs twice per day, adhered to a strict diet that omitted any

inflammatory food and within two months my skin was normal.

Now it wasn’t cured but it opened my eyes to the possibility that

I was onto something.”

This discovery prompted you to study medicine

in 1995 – tell us about that?

“It was tough; because as I mentioned, the herbs didn’t cure

my condition but somehow made it better. I should mention

I’m a stress-head and studying created a lot of stress. So I was

110 | WWW.PROFESSIONALBEAUTY.COM.AU


challenged many times especially after my exams where I

seemed to break out with lesions all over my body, each and

every time. The only way I could get through it was to take

one semester at a time and focus on the hope I would find

answers to how I could manage this disease.”

You opened your own practice after

completing your medical internship in 2002

– what were some of the major learnings you

discovered by running your clinic?

“The biggest realisation was that others are struggling too.

I thought I was the only person on the planet and I was all

alone. The reality is, even to this day, I see many patients

with very severe skin conditions which seem to follow a very

similar path to me.”

Your true passion was delivering effective

treatments to help people with skin problems

– tell us about this?

“One of my passions is helping people realise they have the

power within themselves to be healthy. The choices we make

- our nutrition, our lifestyle choices, the friendships we have,

the relationships we have, how we allow others to treat us,

what internal dialogue we have when no one is around.

All these factors are so important to being healthy and we

have 100% control over this. Often we look for something

to make us healthy; a pill or treatment or a person that

can help in some way where others haven’t. My passion is

helping people and this includes practitioners and therapists

to empower those afflicted with skin diseases that yes

treatment is important but you are with yourself 24/7. So

what you do in that time dramatically impacts your health

and your life as well.”

In 2010 you set up Salubre and developed

three ranges for skincare – how time

consuming was launching the ranges?

“Initially, I didn’t set out to do this. I wanted to make a

skincare range that would help my sensitive skin. No matter

where I went my skin reacted to whatever was put on it.

So I did a few courses and realised I could use my Chinese

herbs that helped me internally, topically too. So I teamed

up with a cosmetic chemist and we discussed this in depth.

Once I used the skincare on myself and gave it to my

patients, that is when I realised it could help many people

that are in a similar boat as me; having highly reactive skin

but still needed skincare that did what I wanted it to do.

This process was very extensive and challenging as I was

practicing at the same time but this also gave me patients I

could use in my research as to how these products reacted on

different skin types.”

“If you hadn’t established Salubre what would

we find you doing?

“I have a passion to do my PhD in psoriasis. I can’t help the

need to want to find more answers to this disease. I will do

it but not now. I hope to open that door when my son goes

to school and I have more time on my hands.” n

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TECHXPERT

The Future of

AGEING

New technologies are driving change for further advancements within

the aesthetic and well-being industry. Margaret Koumbarakos

reveals how to keep ahead of the tech game.

WE ALL WANT to look and feel our best at

any age without compromising long term skin

health and well-being. Microneedling, radio

frequency and LED therapy have proven to be

the foundation of regenerative ageing. These

established technologies introduced the virtues of

harvesting the body’s own healing properties in

the quest to stay youthful and relevant in a society

consumed by social media images of perfection and

ageless beauty.

MICRONEEDLING TECHIQUES

Technological advancements have seen disparate

and sophisticated technologies combined to create

fractional radiofrequency microneedling (FRFM).

Put simply, FRFM is a minimally invasive

technology at the forefront of Collagen Induction

Therapy (CIT). Collagen is responsible for tensile

strength and elasticity of the skin. Production and

density both decrease as a function of age, and

results in sagging, jowling and wrinkling. FRFM

is treating conditions such as laxity, wrinkles,

ageing and scarring with minimal risk, downtime

and commitment.

Microneedling procedures can be traced as far

back as 1905 to the work of dermatologist, Ernst

Kromayer. In 1995, the treatment was refined by

Dr Desmond Fernandes to treat wrinkles and

scars. Microneedling is now well established in the

surgical and aesthetics industry and is recognised

as being particularly beneficial in the regenerative

processes of the face and body, so much so that we

have seen the proliferation of home devices gain

popularity because of the perceived benefits of

treatment from ageing to acne.

THE ADVANTAGE OF VIVACE

Vivace deploys precision engineering to

overcome the limitations of traditional and some

rudimentary microneedling tools which can cause

microscopic tearing, trauma and dragging of the

skin manifesting as bleeding during treatment,

short-term redness, irritation, swelling, discomfort

and scabbing post treatment. Whereas Vivace

utilises a robotic step motor triggering microscopic

sterile, gold plated needles. The precise radio

frequency is delivered simultaneously via

insulated needles with virtually zero end-point

bleeding, penetrating the skin with 36 sterile

gold tipped surgical probes at a depth of up to

3.5milimetres, with minimal trauma or drag

to the skin. Vivace uniquely allows for energy

to be delivered to the dermis via the Patented

Circuit Board (PCB) in a chevron, zig zag

pattern, across the motherboard with 18

negative and 18 positive probes distributing precise controlled thermal energy

evenly to the skin. It has proven to be highly versatile tailoring a positive

clinical solution for clients.

RADIO FREQUENCY BENEFITS

FDA approved Radiofrequency therapy, applied to the skin, is widely

accepted within the aesthetic industry as the approach for tauter, tighter

skin. The governing principal of this technology is the controlled delivery

of thermal energy to heat the cellular matrix. This causes collagen fibres

within the skin to shrink, tighten and undergo a wound healing response

integral to the natural regenerative process of the body. It creates a desired

inflammatory thermal effect on the skin responsible for the cosmetic gains and

improvements in the appearance of fine lines and wrinkles, skin tightening and

contouring of the face and body regardless of skin colour or heritage.

During the RF microneedling procedure Vivace delivers both red and

blue LED therapy. This phototherapy is an incredibly safe and non-invasive

treatment for all skin types without any pain, downtime or recovery time

post treatment.

Vivace offers advantages over other modalities to treat acne and acne

scarring. A limitation in treating acne scarring with fractional lasers has been

the risk of hyperpigmentation, particularly in darker Fitzpatrick skin types.

This makes fractionated RF an attractive alternative modality for treating skin

laxity and acne scarring regardless of skin colour.

THE ANTI AGEING HERO TREATMENT

The combination of microneedling, LED and radiofrequency have established

the Vivace RF as a standout treatment when compared to each alternative

treatment independently. It has proven to be highly versatile tailoring a

positive clinical solution for skin rejuvenation, CIT and repair for various

parts of the face and body. Vivace RF Microneedling is the friendliest of its

genre and has no downtime with minimal discomfort. It is

regenerative and allows us to engage the natural healing and

regenerative properties of the body. n

Margaret is the founder of BeautyMedix. A luxury medispa

based in Brighton, Victoria offering only the latest, safest and

proven technologies. www.beautymedix.com.au

112 | WWW.PROFESSIONALBEAUTY.COM.AU


Call today for an obligation free consultation on how Pelactiv can increase sales and services in your business.


A TIMELY

Appointment

Leading aesthetic industry entrepreneur Deb Farnworth-Wood,

founder of the Australian Skin franchise reveals how she built a

$70 million business and talks about her latest achievement - her

appointment to the board of Timely appointment software.

SHE WILL BE the first to tell you the journey

hasn’t been easy. Here she shares her most valuable

business lessons.

The glamorous image of female

entrepreneurship isn’t always what it’s cracked

up to be. Women in the workplace are often

held to different standards than men, but Deb

reveals she likes questioning the status quo and

is up for a challenge.

“I’m from a place called Lancashire, and the

women from there are tough - you don’t want to

mess with us!”

Her career has seen her achieve a stellar list of ‘firsts’. Deb was the first

non-doctor to become a partner in a multi-disciplinary UK medical practice,

then a group she formed became the first non-pharmacists to own a UK

pharmacy. Next, she opened the UK’s first drive-through pharmacy.

“I particularly like to do things people say can’t be done,” she says. “With

the pharmacy, everyone said, ‘you can’t do that, it’s not normal to hand drugs

through a window, but doing something different is what excites me.”

Twelve years ago, Deb and her family emigrated to Australia’s Gold Coast.

She was planning to retire, after a productive career in medical management.

Once in Australia, she quickly discovered that retirement was not for her:

“Completely coincidentally and by accident, I found out that there was a clinic

for sale on the Gold Coast. I went to check it out, not necessarily to buy, but

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to just compare what aesthetics services were available in Australia compared

to the UK. But I walked in, and within 20 minutes of being in the building, I

just knew I was going to buy it.”

Deb knew that aesthetic services were gaining popularity - she’d

included a small one in the one- stop medical centre she set up in the UK,

so she had some knowledge of what was involved. Initially, she thought the

Gold Coast business would be a bit of a hobby: “It seemed well set-up…

I thought, ‘the manager can run it and we can semi-retire”. Within six

weeks she was at the helm.

Within five years, Deb had transformed the business into Australian Skin

Clinics, a 60-clinic franchise turning over $70million. The clinics broke new

ground by offering medi-aesthetic services in shopping malls.

“When I decided to launch my franchise, everyone said ‘no one will want

to get Botox in a shopping centre’. I said ‘yes they will’.”

It took her 18 months to convince the first shopping centre to give her

a go, but she persisted: “I knew that more people were having treatments in

Australia, they were more readily accepted. I knew that come 15, 20 years,

everyone would see that as the norm. And that’s exactly what happened.”

Deb’ has been recognised by her peers in the wider business world as well

as the aesthetics industry. She was nominated for EY Entrepreneur of the Year

in 2016, and won the Gold Coast Woman in Business award in 2017.

Her latest achievement is to be appointed to the board of Timely, a

software system that streamlines booking, client management, inventory, staff,

reporting and business admin.

Deb brings her aesthetics industry insights and business nous to Timely’s

governance group, which also includes megastar Australian hairdresser and

salon owner Tabatha Coffey.

With more than 36,000 people using Timely

software globally, across 80 different countries,

Farnworth-Wood is excited to be a part of

Timely’s rapid growth.

“I love the challenge of business,” Deb says.

“I love to see other people succeed. I enjoy

being able to share my knowledge and

experience, to help influence the way companies

grow and develop.”

As a “very systems-oriented” entrepreneur, Deb

understands how the right technology can make or

break a business.

“Software has always featured in my career.

Even in my jobs way back, I was involved in

the specification of EFTPOS systems when

EFTPOS systems first came out.

“The more complex the procedures and

treatments are that you carry out, the higher

the risk. When you’re looking at things like

cosmetic injectables, you’re now stepping into

what is medical treatment. Things like medical

ethics come into play, medical confidentiality,

auditability. I’m interested in how you drive a

small business safely, and how you make sure

that you have got the right tools.”n

For more details visit: www.gettimely .com

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PROFILE

The Pathway to PROFIT

Want to know what makes or breaks a business? CEO of BLC Cosmetics

Nikki Somerset shares her insight and experiences.

THREE YEARS AGO Nikki asked herself –

‘How hard can it be?’ when she took up the helm

at BLC Cosmetics. Tasked with transforming

the business by modernising and driving a

high-performance culture. She reveals what’s

been so illuminating is the reflection process

and discovering how absolutely universal the

experiences of change are to owners, operators as

well as distributors and manufacturers.

We chatted to Nikki about what makes or

breaks a business.

I’M DRIVEN and sometimes like a woman

possessed! My sheer conviction is underpinned by a

insatiable appetite to make a difference and a positive

contribution. Profit is the goal, but it’s also strangely

the by-product. But profit doesn’t just naturally

happen on its own, and even with bucketloads of

drive and passion, it’s not enough.

IT CAN BE DISHEARTENING to look at

the P&L when you’ve got a vision but are not where

you want to be yet. I empathise with every owner

out there striving to achieve balance while running

a business, a life, a home and a family. I realised that

even though I run a distribution business, I have faced

the exact same problems as our clients. Coming out

the other side of transformation, I was trying to work

out what the common threads were in the mindset to

“keep on keeping on” and what has not only kept me

sane, but enthusiastic and fulfilled.

THERE ARE FIVE MAIN UNIVERSAL

TRUTHS that I have discovered through a bit

of soul searching, which contribute to this growth

mindset:

1. Purpose

2. People

3. Process (ie priorities and a plan!)

4. Product

5. Perseverance

The net result is that this is the pathway to profit, but

each of these topics plays a role in getting you there.

PURPOSE IS ALL THE RAGE RIGHT

NOW but it’s for very good reason. The first

universal truth is that purpose connects you to why you do what you and is an

exceptionally powerful and empowering process. I’ve always had this insatiable

inner drive for change. Not change for the sake of it, but empowering and

enduring to make a positive impact to our team, our clients, our client’s clients,

our brands, our industry and our planet. It wasn’t until recently that I understood

this part of myself and how it’s given me the courage to take sometimes ridiculous

risks, make some epic mistakes and (most importantly) forgive myself for

those mistakes.

PURPOSE GIVES YOU A REASON TO GET UP IN THE

MORNING but there’s virtually no point it you’re doing it all on your own.

It’s no secret that the second key universal truth is that people are the single

greatest asset to a business. But as an owner, manager or leader it’s hard going

and it’s tantamount to herding cats some days. You’re playing a cast of roles –

boss, coach, friend, counsellor – and it can be lonely all on your own at the top.

I had some sage advice recently to squash all of these roles into one and

approach my team as though I’m a parent. Reeling from the thought, I realised

it’s not as patronising as it sounds and I’m truly invested as a guide, with the best

intentions for each of my team.

CONNECTING YOUR PURPOSE TO YOUR PEOPLE

IS CRUCIAL to bring them on the journey. You can never explain enough,

because sometimes it all makes perfect sense in your head, but your team are not

clairvoyants (reminder note to self!).

THE CONCEPT OF ‘ACES IN PLACES’ IS POWERFUL

and there is no room for passengers in a high-performance culture. You need to

know where there isn’t an alignment between a person and your purpose, and

then be brave enough to call time. No-one intentionally shows up to do a bad job,

but sometimes they do and you just have to deal with it – what you tolerate you

endorse. The nature of our industry is that we are fixers, nurturers and healers and

this same ethos applies to the way we treat our teams. But there may be some that

you just can’t fix and you have to be okay with that. You need to be on your own

team too and to be able to call bullsh*t on yourself. No blaming, no excuses and

no putting your head in the sand. It only works for a short time. Be the master of

your own destiny.

THE THIRD UNIVERSAL TRUTH IS that as we seek balance in

our busy lives, the panacea for stress is a combination of process, priorities and a

plan. It’s a bit of a boring topic, but consistency and simplicity of a process sets

and manages expectations to ground you in security day-to-day. Your process

and priorities drive 80% of the business activity to gives you a little bandwidth to

roll the big rocks that will make a big difference. Micromanaging people will kill a

business, but micromanaging the definition of the process that the people use can

revolutionise and deliver exponential results. This can only be done if you don’t try

116 | WWW.PROFESSIONALBEAUTY.COM.AU


MICROMANAGING PEOPLE

WILL KILL A BUSINESS, BUT

MICROMANAGING THE

DEFINITION OF THE PROCESS

THAT THE PEOPLE USE CAN

REVOLUTIONISE AND DELIVER

EXPONENTIAL RESULTS.

and do it all at once, all the time. Pick the “fewer, bigger, better”

things that will make a difference because strategy is more often

what we choose not to do.

YOU KNOW YOU’VE CHOSEN WHAT TO

DO so that you’re not overwhelmed and your plan is specific

and achievable. The only thing left to do is to just to do it!

ALL OF OUR BUSINESSES CAN’T OPERATE

WITHOUT PRODUCT however the fourth universal

truth is that your product isn’t the brand on your shelf, it’s the

value that you create to your customers. Get out of transaction

mode – your client can buy “stuff” anytime. What they want is

an experience. To be valued. The reason they’re coming to you

is for a result and sometimes that result is just to have an hour to

themselves. I’m fascinated that we focus so much on product in

our industry, since the touch you provide in the treatment means

you become closest person to them other than their partner.

That’s an incredible privilege and responsibility. So get busy being

a partner with them to achieve their goals. You don’t have a crystal

ball, so ask them what they would like! And don’t let your own

thoughts get in the way because you don’t know what the client

is thinking. You’ll be waiting a long time to find out what they’re

thinking if you don’t ask.

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THE LAST AND FINAL TOPIC IS THE

SHORTEST because it’s the simplest. The fifth universal

truth is that nothing happens without relentless perseverance.

Change the way you think about perseverance because it’s not

hard – it’s the journey, so manage your own expectations.

It’s a pure numbers game – the more time you spend doing the

right activities, the higher the likelihood of success. So plan your

perseverance and give yourself time (and honour that time) to

invest in your own professional development and planning. Your

own self-accountability is crucial, and the key to managing your

self-accountability is often managing your self-doubt. Tap into

yourself, trust yourself, push yourself, forgive yourself and very

importantly celebrate yourself. n

YOU ONLY GET

ONE CHANCE

Perfect

TO BE

Nikki Somerset is the CEO of BLC

Cosmetics www.blccosmetics.com

JESSICA COSMETICS

AUSTRALIA

PRO NAIL CARE – STUNNING COLOUR

1300 470 648

admin@jessicacosmetics.com.au


INDUSTRY INSIDER

FOCUSED

LEADER

Bio Beauty Concepts founder

Talya Bergmann reveals how to be a

business standout By. Anita Quade

Tell us why you set up Bio Beauty

Concepts?

“We have been the exclusive distributors for Bio

Sculpture Gel for over 20 years, and loved offering a

brand with such a positive beauty conscience, so we

started to look if there were any other complimentary

brands that aligned with our health focused approach

to beauty. This is when we discovered Nouveau

Lashes, the leading lash care brand in UK, which

just aligned perfectly with what we believe beauty

is all about. So together with my brother Brad, we

created Bio Beauty Concepts – where we believe that

we can make a difference in the beauty industry by

exclusively offering the world’s best beauty brands

based on a philosophy of:

• seeing the beauty in health; by bringing health into

beauty.

• believing in ending animal cruelty;

• that quality matters;

• and education is power.

Can you give us an insight into your

beauty background?

“I have always had a strong love for beauty and

when I was at university, doing a Bachelor of Science

degree (the complete opposite to beauty), I decided

to do a nail technician course with Bio Sculpture,

and offer nails as a side gig to my studies. Years

later I ended up moving to Sydney to get involved

with the Head Office for Bio Sculpture and an

opportunity arose for me to become a distributor for

NSW and ACT, which I looked after for 10 years

until all the Australian distributors merged together

and we formed Bio Beauty Concepts. I am now

also heavily involved in the education for both Bio

Sculpture and Nouveau Lashes, which I love.”

What is the biggest lesson you have

learnt in running a beauty business?

“You need to understand and listen to your customers,

it will teach you exactly what you need to know about

your business and the industry. This is the main reason

why I opened up the Nail Lounge five years ago, to

give us insight and experience into the nail industry

and knowledge that could then be shared with our

customers to help them with their businesses.”

TOP FIVE TIPS FOR A SUCCESSFUL BEAUTY BUSINESS

• Keep up to date with training - Education is key to offering highly

skilled services

• Don’t compete on price - Differentiate your business with ‘value

add’ services

• It ‘s all about the experience – keep your services consistent and up

to date

• Quality matters - offer good quality products with a point of difference

• Loyalty programs – reward your loyal customers

How has the beauty market changed over the years?

“I have definitely seen a big trend towards more natural and organic products

in the beauty market as well as products that are vegan and cruelty free.

Professionals and consumers alike are much more conscious of the ingredients

used in products and are now electing for safer, non-toxic and more ethically

sourced products to use.”

What is it like working with family in the business?

“It’s the best! I really do love working with my family (my brother and father)

there is no-one you can count on more and trust more than family, which is so

important in business. Family always have the business and each other’s best

interest at heart and give 110% to the business. I also feel that working with

family has also created an extended ‘family like’ community with our employees

and customers, which is wonderful.”

How is it to juggle work and family life?

“To be honest it is a constant juggle, wanting to be in the business as much as

I can, but at the same time wanting to spend as much time as I can with kids,

especially whilst they are so little. Working with family really helps this challenge

as they really understand the importance of being available for my kids when I

need to be and really support me, which I am extremely grateful for.”

You own and manage one of Sydney’s top nail salons The Nail

Lounge – how has the market changed?

“The nail industry has moved towards quick and easy services, as there is

a clear demand for products that help reduce application time and costs of

running a business. Gel polish and dipping powders are products that have

118 | WWW.PROFESSIONALBEAUTY.COM.AU


increased in popularity and definitely have a place in the

nail salon, but they have come at a cost to the industry in

the form of poor quality products, little to no education or

training, as well as playing a part in lowering the value of nail

care services to the end user. While much of the salon trends

have changed to more “express services”, at the Nail Lounge

we focus on quality and health and offer products that are

non-toxic and cruelty free as well an excellent customer

experience and outstanding service.”

Do you find it hard to compete with the influx

of nail salons and competitive pricing?

“The worst thing a nail salon can do is compete on price alone;

by reducing prices this will trigger a price war and devalue the

skills and experience of nail technicians and the beauty industry

as a whole. In the end of the day everyone loses. We are fully

booked every day at the Nail Lounge, and we are not a ‘cheap’

salon nor do we use ‘cheap products’. We focus on offering our

customers a unique experience, ensure our therapists are highly

skilled and trained, so that once customers experience a service

at our salon they won’t want to go anywhere else.”

What has been one stand out moment in

your career?

“Definitely opening the Nail Lounge, this was a big challenge

for me and my team but has been so rewarding in so many

ways and I have learnt and continue to learn so much so

much, it has been invaluable.”

How do you manage to stay on top of

the trends?

“I love to engage with our customers on a daily basis and get

to know them and find out what they want and need in their

businesses. Social media is a great tool to knowing what is going

on in any industry as well as having a salon in the industry

provides us with priceless information every day.”

Are there any tips for budding entrepreneurs

starting out?

“In order to remain competitive in today’s beauty industry,

salons need to try to differentiate their services rather than

compete on price. Focus on ‘value add’ services and unique

product offerings that provide them and their clients with

something over and above the norm.”

What are some of the most popular value add

ons to offer clients?

“A good option is to offer high quality products and

experiences to clients that focus on quality, ingredients, health

benefits as well as highly skilled service offerings. I believe

that with so much choice in the beauty industry customers are

willing to pay more if they receive an amazing service but it’s

also an experience that will keep them coming back.”

Favourite parts about being Director?

“Being able to get involved in all aspects of the business, I love

the variety in my job and being a jack of all trades, keeps me

on my toes and keeps me inspired and interested.” n

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PERPLEXED PEELING

There is a lot of confusion surrounding chemical peels in the industry. Clinic Care

founder Sean Abel reveals what salon owners need to know about treatments.

THERE ARE ALL sorts of questions that crop

up when it comes to peels. When do you leave

them on the skin and when do you remove them?

Although most skincare brand’s peels are similar,

most brands like to put a slightly unique and

different spin on their peel formula. Is it important

to follow the guidelines of each peel treatment as

each peel requires you to have a full insight to the

ins and outs of that specific peel.

Chemical Peels usually are divided into three

categories depending upon the depth of the wound

created by the peel. Superficial Peels will only

penetrate the epidermis, they are deemed “very

light to light”. They essentially increase cellular

turn over. Medium depth peels (TCA) wound the

upper dermis and deep peels (Phenol Peels) wound

the mid-dermis. Phenol peeling is rarely performed

today. Medium and deep peeling can create

smoother skin, but can come with long recovery

times and a higher risk of complications. Peels

performed in Australia, either by skin therapist,

nurse or cosmetic physician mainly use superficial

peels. Some medical clinics may like to perform

medium depth peels, although most consumers do

not like the downtime required.

Within the category of Superficial Peels, there

are a vast array of unique blended peels. This is

where it can get confusing to understand and

remember if the peel should be removed or left on

the skin. To know the main exfoliating ingredient,

means you’ll know the outcome and whether the

peel remains on or not, and if the skin will shed or

not. Smarter skincare brands state on the bottle if

the peel is to be removed or not.

A “resurfacing peel treatment” is designed to

resurface the skin and have an immediate effect,

so the skin is instantly softer. This type of peel

must be removed. These encompass most AHA’s

(glycolic, lactic, citric and mandelic) and various

fruit and vegetable pulp blends.

Alpha Hydroxy Acids (AHAs) help to rejuvenate

the skin. They work by interfering with enzymes that

help to reduce sulfate and phosphate groups from

the surface of corneocytes. Be decreasing corneocyte

cohesion, they promote increased exfoliation of the

epidermis. Because AHAs work best in a low pH,

they do not induce enough coagulation of the skin

proteins and therefore cannot neutralise themselves.

They must be neutralised. If they are not neutralized,

the skin can burn.

• Time dependant (up to 10 minutes)

• AHA

• No downtime / no physical shedding of the skin

• Skin instantly fresher

A “shedding peel treatment” is then deemed something that will physically

shed the skin. These generally self-neutralise so they can remain on the skin

for hours after the treatment. The client will leave the clinic with the peel

still on their skin until they wash their face hours later. As a golden rule, if it

contains the beta hydroxy acid (BHA) salicylic acid (usually at 20% or higher),

the peel will remain on the skin and most likely the skin will shed.

BHA induce a very high coagulation of the skin proteins and therefore they

do neutralise themselves. Coagulation can be seen on the skin as “frosting” or a

white chalky haze. It is very safe for the client to leave the clinic with a BHA

based peel on their skin.

• Applied in layers

• Self-neutralize

• Create frosting (white chalky residue) on the skin

• BHA / Jessner

• Extremely unsafe for pregnant women

• Skin is expected to shed

COMMON ACIDS USED FOR RESURFACING PEEL

TREATMENTS:

GLYCOLIC ACID: is the smallest known AHA. It is colourless, odorless and

is highly soluble in water. It is derived from sugar cane. It is deeply penetrating

and works deep between the skin cells. Helps to weaken the bonds of the

lipids that hold the dead skin cells together. Dramatically increases cell

turnover.

LACTIC ACID: is the second smallest known AHA. It is derived from sour

milk. Considered more hydrating (or less dehydrating than Glycolic as it

penetrates). Also helps to weaken the bonds of the lipids that hold the dead

skin cells together. Increases cell turnover.

MANDELIC ACID: is the large molecular AHA, much larger than glycolic. It

is derived from almonds. Is considered brightening and anti-bacterial. Ideal for

acne and skin prone to pigmentation. It does create a light exfoliation.

PUMKPIN PULP: naturally rich in Vitamin A + C and enzymes. When applied

in a topical application they can help to soften the skin. The enzymes will help

dissolve dead skin and ensure an immediate softening. Pumpkin increases cell

turnover, stimulates the rejuvenation of collagen and elastin as well as having

antibacterial properties. Pumpkin has the highest concentration of the active

antioxidant vitamin A of all vegetables, and therefore it is the preferred choice

amongst chemists.

COMMON ACIDS USED FOR SHEEDING PEELS:

SALICYLIC ACID: from the bark of a willow tree. Also called Beta Hydroxy

Acid. Colourless. Used as Aspirin. Mainly used as an anti-acne treatment.

Hot when applied to the skin. Surface exfoliant. Used to shed the skin quickly.

Kills bacteria and opens clogged pores. Anti-inflammatory and can reduce

swelling and sore cysts quickly.

120 | WWW.PROFESSIONALBEAUTY.COM.AU


JESSNER PEEL (14% salicylic, 14% lactic acid, 14% resorcinol): Created by

Max Jessner, a Polish born, Dermatologist, who combined 14% of salicylic,

14% lactic and 14% resorcinol, this unique combination of acids will

self-neutralize. They superficially work to break down intracellular links

between keratinocytes.

ACIDS DEEMED DRUGS IN AUSTRALIA:

AZELAIC ACID: derived from wheat, barley and rye, it is used mainly

to help treat acne. It works by stopping the growth of skin bacteria that cause

acne and helps to keep the skin pore clear. Anti-bacterial, Azelaic Acid is

positioned in Australia as schedule 2, which means they are a “Pharmacy

Medicine” or in preparations containing 1 per cent or less of azelaic acid for

non-human use.

TRICHLOROACETIC ACID (TCA): has a very similar molecular

structure to glycolic acid, however TCA is a much stronger acid and the most

aggressive acid of all acids used for peeling. In Australia, TCA is for human

dermal use except when in preparations containing 12.5 per cent or less of

trichloroacetic acid for the treatment of warts other than anogenital warts.

CONSULATION IS KEY

To know we have the ability to choose a treatment that can result in a skin

with an immediate result or take the skin into an intensive peel days after the

treatment, client consultation and getting to know the client’s expectations is

imperative. How many ask their clients “Do you mind if your skin physically

peels or would you rather it didn’t peel post treatment?”

During the consultation time, it is recommended

to find out at least three things they’d like to address

with their skin. This may provide clues to realistic

expectations. It is also extremely important to find

out what treatments they have had previously to try

and fix this condition.

POST INFLAMMATORY

HYPERPIGMENTATION:

Beta hydroxy acid (BHA) salicylic acid is a

problematic acid. Highly reactive to melanocytes,

BHA can over stimulate the skin and create a post

inflammatory hyperpigmentation on a Fitzpatrick

IV and higher. Preparation of a skin lightening

serum is imperative to help reduce and manage

this risk. Recent sun exposure also increases the

risk. If in doubt, don’t. n

Sean Abel is the creator of

Derma Energy. He has over 20

years in the beauty industry. He

started the distribution company

Clinic Care in 2007.

www.cliniccare.com.au

BUSINESS


SALON VIEW

Staying

SKINSMART

Five years ago Dr Bruce

Williamson and his wife

started SkinSmart Medical

after moving his lasers from

his skin cancer practice to

his new cosmetic premises

across the road. He catches

up with Michelle Ruzzene

to talk about his thriving

Balgowlah business.

Tell us about SkinSmart:

“I have worked in skin cancer medicine for nearly

30 years, which enabled me to become very

skilled in treating sun damaged skin and minor

skin surgery. I have always been very interested in

lasers and light so about 12 years ago I bought my

first fractionated laser and then with additional

education, interest and skill I purchased another

six lasers and many other similar

devices; radio frequency, plasma, IPLs,

ultrasound and more recently an Onda

Coolwave Machine. My wife manages

the practice and is my main therapist

doing the hydrafacials, IPLs and many

of the lasers treatments.”

SKINSMART’S TOP 5

TREATMENTS:

• Tailored wrinkle relaxing

injection treatments

• IPL

• Fractionated laser resurfacing

• Vascular treatment

• MonaLisa Touch

Your staff?

“We have two wonderful part-time receptionists and a part-time female

doctor who work with us. Our female doctor, Ruby, does the MonaLisa

Touch Laser treatment.”

How do you stay motivated?

“Unlike skin cancer medicine where there is little change, the cosmetic and

laser medicine areas are constantly changing, innovating and growing which

makes it such an exciting industry in which to be involved. I enjoy the

conferences and find them both educational and inspiring.”

Why do your clients love SkinSmart?

“As I have a strong background in treating skin, our clients enjoy being able

to have all areas treated at one clinic – relax, refill, rejuvenate and reposition

without surgery; lumps, bumps, warts, tags, moles sweating – you name it

122 | WWW.PROFESSIONALBEAUTY.COM.AU


RESULTS

DRIVEN

SKINCARE

Created from the Amalgamation

of Peptide Technology and

Traditional Chinese Medicine

15% OFF

your first order

when you mention

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*Valid to 31st August 2019

– if they are non-surgical skin concerns, we can help with

most of them.”

What are the most popular treatments?

“Evening out skin tone with a combination of laser and light

treatments to help reduce rosacea, dark blemish or pigment

and raised lesions. We use a combination of treatments to do

this depending on the patient concerns.”

Tell us about education and training?

“I enjoy watching youtubes, presentations or podcasts,

reading articles or reviews, keeping current by reading

colleague comments on our closed facebook forum,

or comments by patients on websites like RealSelf. I

attend a couple of conferences each year and attend

industry presentations as well as those arranged by our

professional college.”

How has technology influenced the clinic?

“We would not have the kind of clinic we do without

laser, light, radio frequency and other technologies. We

unfortunately have lagged behind in the social media space,

so we are making that more of a focus for this year.”

What are SkinSmart’s future plans?

“Up until now we have not had any devices that have

treated fat. We recently bought an Onda Machine – a

European machine which is very new to Australia. This is

an innovative way to treat fat and we are hoping to be able

to offer our clients one more thing to keep being a onestop-shop.”

n

SkinSmart, Suite 3, 383 Sydney Road, Balgowlah, 2093

02 9949 9988 www.skinsmart.com.au

Formulated according to Chinese Medicine

healing principles

In-clinic training (for approved stockists)

Personalised skin care treatments to assist in

treating common skin complaints

Australian

Made & Owned

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SLS, Coal Tar,

Paraffins,

Petrochemicals,

PEGs, Parabens,

Alcohol, DEA,

Siloxanes and

the like.

For more information contact

Irene on 03 9888 4129 or

info@salubre.com.au

WWW.SALUBRE.COM.AU

BEFORE

Reduction in

redness

Reduction

in fine lines

Less

puffiness

Tightening

under chin

AFTER

Results Achieved After 1 Treatment


REAL LIFE

BEAUTY INK

After more than 15 years in the beauty industry Skintifix

founder Robyn McAlpine has released her first book to share

her secrets and inspire other entrepreneurs. By Anita Quade

Tell us how you got into the

beauty business?

“I trained for my diploma back in 2005 after a

lengthy inner battle of not feeling ‘girly’ enough to

be in the beauty industry. A year after graduating,

I realised there was a lot more to this industry than

nails and makeup. The creativity and artistic flare of

the former were never my forte, but once I realised

that my love for biology could translate into skin

therapy, the beauty industry became something that

I could really sink my teeth into. In the last decade

I have invested in a myriad of post graduate short

courses to indulge my skin nerd brain.”

You have been in business more than a decade – how have

you seen the beauty landscape evolve?

“I feel the sense of community has grown. I believe due to becoming more

specialised in select services, businesses now work more collaboratively, referring

clients to trusted providers for services they don’t offer.”

What has been one of the major game changers in

the industry?

“The revolution of skin care and how we work with it to achieve results has

always been a big part of the evolution of our industry. It is an ever changing

You founded your business in 2009

and it was re-branded Skintifix in 2017.

What has been the best part about

being your own boss? Worst part?

“I love the flexibility and variety. Also knowing

that you are the one responsible for the good and

the bad, it all falls on your shoulders and you get to

control how you handle that.

The worst part is not knowing when to

switch off. The to do list and the goals list is ever

growing and I tend to forget what is a realistic

amount that can be achieved in a day. You also

have to have nerves of steel as there is very little

predictability. Even a decade of owning my own

business, I can see patterns but you really never

know what each week, month or year will bring

so you need to learn to get comfortable with a

certain level of discomfort.”

Can you let us in on your major

career highlights?

“There are so many! Opening my business, hitting

the 10 year milestone, having an exceptional team,

speaking at events, becoming brand ambassador for

Dermaviduals, publishing my book, truly I am so

proud of what I have achieved.”

You practice Corneotherapy. Tell us

about that.

Corneotherapy works to always strengthen the

barrier which often goes against what is trending. I

know for me, that I had to unlearn many habits and

ingrained thoughts and start to look at skin from a

perspective of biology and what it’s naturally capable

when we don’t interfere.”

game, despite skin cell biology always remaining constant, the only advances

are in the technology we use to understand more intimately how it works. The

actual biological function doesn’t change. The tides have turned as we now

know that skin has simply been asking us to respect its process and not interfere

with it. It’s like we have come full circle and we are beginning to repair what

we were once tearing down. I believe we are seeing a big shift both in skin care

formulations and treatment modalities.”

You recently released a book titled Skinside Out, first of all

how did you find the time for that with running a business?

“Honestly, I don’t even know! Skinside Out was written in the very early

mornings, late nights, on trains, in airports and everywhere else in

124 | WWW.PROFESSIONALBEAUTY.COM.AU


etween. I look back to the last two years of my life and

between running a business, going through a complete

rebrand and a few hurdles in my personal life, I often

wonder how I managed to include writing a book. I really

enjoy writing so this book really has been a pleasure to

write. Not once did it feel like a chore or something to

begrudge. I would almost say it was cathartic as it gave me

a bit of an anchor amongst all the crazy going on.”

How long was the process?

“I have always wanted to write a book but it wasn’t until

last year that I really started working on it. In 2014 I wrote

Skinside Out, my 12 week online program that ran for two

years and will be relaunched in September. A lot of what

I was doing in that program became the backbone of my

book and so it naturally evolved into print. The actual

writing of the book took 12 months. I wasn’t rushing the

process and would often come home and write late into the

night after conversations with my team and clients. They

would ask me to explain something happening in their skin

and I would then go home and elaborate on my answer.”

What was the most difficult part about writing

the book?

“Finding time to get it out of my head and onto paper was

tricky, but then also figuring out how to make it all flow.

The best part was that my editor knew nothing about skin

and so was able to point out the bits that didn’t make sense.

Without assumed prior knowledge she was able to question

the places where I didn’t explain a biological skin process in

understandable detail for someone who hasn’t studied skin.”

What has the reaction been like to the book?

“Incredible! I wrote this book for our clients, to empower

them to make great skin choices. There is so much misinformation

out there that I wanted to give them some

foundational skin knowledge to help them see through

marketing hype.

So far, I have had amazing support from my fellow skin

nerds, the skin and beauty industry have really embraced

it. I realise now that this book is also a great tool for

young therapists who are struggling to explain complicated

skin processes to clients. This book gives them the

metaphors and analogies that not only help them better

understand what is happening, but they can then share this

with their clients.”

What is the major message you wanted to get

across in the tome?

“I wanted everyone who reads this book to have a

gazillion ‘aha’ moments about their skin. I wanted them

to understand why past treatments may have under

delivered and why not all skincare is skin “care”. I believe

as our industry expands, that everyone will want a piece

of the action. We have already seen this with a barrage of

influencers stepping into the beauty advice giving space.

I wanted to cut through the mis-information and empower

readers with knowledge so that they could make informed

choices.” n


BUSINESS

GETTING YOUR

FINANCES IN ORDER

Nobody wants to pay more tax than they have

to and the key to minimising your taxes is to

ensure that you claim all the deductions you’re

entitled to. Mark Chapman reveals how to

keep your tax in check.

The Golden Rules of Tax Deductions

If you want to make a claim for work-related

expenses, you need to follow the three golden rules:

• The expense must relate to your work

• You mustn’t have been reimbursed by your

employer

• You must be able to prove that you spent the

money. That means that you must keep receipts,

invoices or statements to demonstrate that you

actually incurred the expense.

H&R Block’s tip is to keep electronic copies

of all documentation relating to expenses. Paper

receipts get lost or fade, so keeping everything

together on your phone or computer will save time

and effort when you come to complete next year’s

tax return.

Get Help

There’s a reason why nearly 75% of people use

a tax agent to help them do their taxes. Tax is

complicated and stressful and if you do it yourself,

you’re likely to make a mistake. You might claim

something you weren’t entitled to and find yourself

audited by the ATO or you might miss out on a

deduction you could have claimed but didn’t realise was available to you; the

result is a lower refund than you could have got. Using a tax agent takes away

the stress and opens up a whole world of expertise to guide you through the

process, so you can be sure you’re claiming everything you’re entitled to. You

wouldn’t generally choose treat a medical condition yourself, you’d see a doctor

so why should tax be different? Get expert advice and the fee will generally be

more than covered by the bigger refund and the peace of mind.

If you use your car as part of your work, for instance to travel to clients,

between jobs, to expos or to collect supplies, you can claim the costs of your

work-related journeys. If you use your own car, either claim 68 cents per

kilometre up to a maximum 5,000 kms or keep a logbook and claim your

actual expenses. You can also claim for parking, tolls and public transport if

you don’t use your car.

You can’t claim the costs of traveling to and from work (the daily commute)

though you might be able to make a claim if you’re required to transport

equipment which you can’t safely store at work (TIP: the ATO checks such

claims closely so make sure you can prove your claim).

Equipment

You can claim the cost of buying tools and equipment that you use in the

beauty business. If the item costs $300 or less, you can claim it straight away

and if the cost is more than $300, the cost is depreciated over several years.

If you’re in business on your own account, rather than being employed by

someone else, you can immediately write off all items of equipment costing

126 | WWW.PROFESSIONALBEAUTY.COM.AU


less than $20,000. This could include makeup brushes and applicators, waxing kits,

mobile phones, laptops and bags or briefcases.

You can also claim the cost of insuring work-related equipment.

Self Education

You can claim the cost of any work-related courses that you undertake, provided that

they relate directly to your current role and aren’t intended to boost your skills into a

promotion or another role entirely. That could include courses on makeup techniques,

massage and nails. It could also include management training if you supervise staff.

Courses run by a university or TAFE such as Cert IV in Beauty Therapy or Diploma in

Salon Management could also be relevant. In addition to the cost of the course, you can

claim travel costs to and from the course, accommodation and meals if you’re required

to sleep away from home, books, stationery and depreciation on computer equipment

used in your study.

Clothing

If you’re required to wear a uniform at your workplace, the cost of purchasing the

uniform is claimable and you can also claim for the cost of cleaning the uniform.

Conventional clothing doesn’t count as a uniform so ideally any garment you claim for

should have the business logo on it.

You can also claim for protective items such as gloves, aprons, hats or hair nets,

goggles and non-slip shoes.

DON’T FORGET TO CLAIM THESE COSTS…

• If you work from home (at weekends or in the evenings for instance) you can

claim a deduction for home office expenses. Either claim 45 cents per hour or

claim a proportion of your actual costs, based on a diary of work use.

• Claim for professional subscriptions, whether to a professional body or to a trade

union.

• The cost of work-related magazines and journals.

• The cost of work-related books (for instance, books focussing on styling, colour,

beauty, or management).

• If you’re required to work overtime, you can claim for the cost of buying meals

provided you have been paid an allowance by your employer.

• Agency costs: if you get your work through an agency, the cost is claimable.

• The cost of using a tax agent is itself tax deductible, including costs incurred in

travelling to see the tax agent.

• If you use your mobile phone for work purposes, you can claim a proportion

of both the cost of the phone and the monthly bill, to the extent that the costs

relate to work or business.

• If you attend exhibitions, competitions or other events in a professional capacity,

the costs are claimable.

• Claim for conference expenses. As well as the cost of the conference itself,

that can also include travel, meals and accommodation costs – even where the

conference is overseas, though you might need to apportion the costs (and

disallow the private bit) if you spent some downtime on the beach afterwards!

• You can claim a deduction for charitable donations provided the amount is $2 or

more and you have a receipt.

Mark Chapman, Director of Tax Communications, H&R Block is a regular

commentator on tax matters. For further details visit: www.hrblock.com.au


BEAUTY INDUSTRY NEWS

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The secret to

perfect skin.

BEFORE

Natural

beauties

ON SHOW

Beauty was front and centre at this

year’s Naturally Good Expo 2019.

THOUSANDS OF PEOPLE turned out to attend

Naturally Good Expo 2019, a two-day trade show held over

the first weekend of June at the International Convention

Centre in Sydney.

More than 360 exhibitors from across the nation and

around the world were on show, with exhibitors in the beauty

and living zone growing by 10 per cent in comparison to the

previous year.

Clement Hery from analytics group IRI Australia

highlighted in his presentation that beauty care was a priority

for Aussies with each of us now spending around 45 minutes a

day on grooming, which was more time spent per day on food

preparation (40 minutes) or exercise (20 minutes).

Professional Beauty’s sister industry magazine Esprit hosted

a popular VIP beauty event which featuring a talk from Luk

Beautifood’s Cindy Luken, whose range includes lipsticks made

from fruit. She said that buying all-natural skincare products

was important to 75 per cent of all women aged 18-34 years. n

The Naturally Good Expo 2019 was held from June 1-2 at the

ICC Sydney.

AFTER A COURSE OF TREATMENTS

• Australian cosmeceutical range

• Results driven skincare

• Select 7 Skin Peel System

• Great price point and markup

• Easy to use and recommend for retail

• Annual marketing planner in place

• UltraRewards - Client Loyalty Program

• Staff skincare rewards

• Flexible Opening Orders

• Regular Salon Training

• Momentum - Annual Salon Partner Conference

VISIT OUR STAND

F117 AT BEAUTY

EXPO AUSTRALIA

1300 660 297

ultraderm.com.au

PROFESSIONAL BEAUTY | 129


BEAUTY ESCAPE

The Magical

MALDIVES

The Maldives is the smallest Asian country by area, but what it lacks in

size it makes up for in spectacular scenery. In between catching waves,

Glenn Silburn catches up with cluster spa manager Ferryana who reveals

why Chavana Spa at Adaraan Select Hudhuranfushi is one of the best surf

holiday resorts in the Maldives.

130 | WWW.PROFESSIONALBEAUTY.COM.AU


Tell us about The Chavana Spa?

“The word Chavana is the name of the humble Indian sage who discovered

the fountain of youth and, with a dazzling appearance, went on to marry

a princess. All inspiration for The Chavana Spa flows from the beautiful

freshness of a Balinese garden during spring time. Bright pastel colours and

fresh floral aromas, partnered with green and woody notes. The Chavana Spa

introduces Balinese Fusion at its best – contemporary but never modern. The

sounds of the Balinese garden are captured in our unique blend of traditional

Balinese music with contemporary tones.”

When and why did The Chavana Spa open?

“The Chavana Spa first launched in October in 2009 after recognising the

need for a simple spa concept that would suit the ever-growing middle market.

Deriving its inspiration from Bali, Chavana is fresh, friendly and comfortable.

The Chavana Spa welcomes everyone to experience the freshness and energy

of the Balinese spa spirit.”

What makes The Chavana Spa unique?

“All too often, the spa experience is confusing and intimidating for all but

the most spa-savvy consumers. With The Chavana Spa, we offer a simple,

understandable and approachable concept that welcomes all to experience it.

The Chavana Spa creates an environment where you can feel confident and

safe exploring the wonderful world of spa.”

TO KEEP STAFF MOTIVATED,

WE ALWAYS TRY TO

CREATE A POSITIVE WORK

ENVIRONMENT, ENCOURAGE

TEAMWORK AND IDEA-

SHARING, AND MAKE SURE

THE TEAM HAVE THE TOOLS

AND KNOWLEDGE TO

PERFORM WELL.

BRAND VALUES:

• FRESH – like a beautiful Balinese garden, the energy and spirit of

which will flow through every element of the guest experience.


FRIENDLY – and approachable, we encourage all guests to allow us

to introduce them to a fresh new Balinese spa experience.


VALUE – for money, time and effort is assured as we recognise that

all three of these things are precious commodities in today’s busy life.


TREAT – yourself to a spa experience that simply allows you to take a

well-deserved ‘time out’.

Tell us about the surroundings?

“The Chavana Spa at Adaaran Select

Hudhuranfushi is nestled in a lush, quiet area

on the island, serving as a private sanctuary for

individuals or couples to enjoy treatments together.

It features three double rooms with an outdoor

jacuzzi and shower and one double room with an

outdoor bath and shower, all arranged around a

central courtyard. There is also an inviting open

air reception, a manicure-pedicure room and a

retail boutique and lounge, dedicated to quality

spa products, which invites customers to continue

their spa journey at home. Amidst the landscaped

gardens and pleasant shade from large trees

surrounding the spa, one double and two single

outdoor timber pavilions allow you to experience

relaxing treatments in a unique setting.”

How did you get into beauty?

“It started in 2004, when I was hired as an

administration assistant for Kirana Spa, Ubud Bali,

a spa by Shiseido. I have been in love with the spa

and beauty industry ever since.

PROFESSIONAL BEAUTY | 131


in the form of new product launches, spas are introducing these products

in their offering. More and more of the visitors coming to the Maldives

are aware of wellness. They know enough to know that they should be

living better lives. The ‘wellness transition market’ represents a significant

opportunity for many spas in the Maldives.”

I earned my degree in economics majoring in

accounting and marketing and through the years,

I have had extensive training and knowledge in

the spa operations. Mandara Spa Indonesia was

the first company to give me exposures to spa

operations when they hired me as spa manager for

Ayodya Spa by Mandara. My first experience with

The Chavana Spa was on Nov 2011, when I was

assigned for the opening of The Chavana Spa at

Adaaran Select Meedhupparu, Maldives.

Currently, as a cluster spa manager for Adaaran

Resorts, Maldives, I am overseeing operations of

four spas under Adaaran Resort in the Maldives.”

What do you love about the local

beauty industry?

“The spa is becoming a vital part of the resorts

offering here in The Maldives. While most of the

innovation is coming from skin care companies

What challenges do you see in the spa industry?

“We see a shift of tourism market in the Maldives with a significant increase

in the number of Asian visitors. The introduction of the guesthouse market

resulted in a change to the traditional spas approach and its offering. The

challenge for a spa is to be still relevant to those ever-changing markets. We

must look at our service offering to capture those changing markets, to be

more agile, otherwise the spa will operate on sub-optimal level, due to the

lack of guests.”

Tell us about your staff?

“The Chavana Spa staff undergoes rigorous training and assessment at

the Mandara Spa Training Academy, in Bali – Indonesia, before they are

introduced to the spa environment. Consistent delivery and caring service

are the focal points as our staff undertake intensive practical, theoretical and

on-the-job training. To keep the team motivated, we always try to create

a positive work environment, encourage teamwork and idea-sharing, and

make sure the team have the tools and knowledge to perform well. Setting

reasonable and achievable goals further gives encouragement. When team

members hit notable milestones we increase their motivation with individual

incentives, or team incentives to motivate employees as a group.”

132 | WWW.PROFESSIONALBEAUTY.COM.AU


What kind of customers do you attract?

“Our guests are mainly our resort guests, however as our resort, Adaaran Select

Hudhuranfushi, is conveniently situated in North Male Atoll, just 19 kms

from the international airport, with an easy access by speedboat that covers the

distance in a mere 30 minutes, we also have clientele on day visit basis.”

What are the signature treatments?

“Chavana Massage is our signature massage, it is a fusion of global techniques

performed by two therapists at the same time and it is highly recommended

after a long day of sea excursions or water sports activities.”

BEAUTY ESCAPE

What are the most popular treatments?

“The most popular treatment is the Balinese massage. Passed down through

the generations, this massage is designed to loosen tight muscles and

improve energy flow. As well, Elemis Spa therapies, from the luxury British

spa and skincare brand, are available so one can indulge in result driven

treatments using superior ingredients combined with scientific solutions for

skincare concerns.”

What retail brands do you stock?

“Elemis, a luxury British spa and skincare brand that uses the successful

combination of natural active ingredients with cutting edge technology,

bringing to the market some of the most influential anti-ageing products and

professional spa-therapies. Also The Chavana Spa products, which have been

created blending traditional ingredients in contemporary combinations. Retail

products have been exclusively designed to complement the treatment offering

and encourage guests to take the spa experience home with them. n

BRAZILIAN

WAXING

premium grade xxx wax

• Ultra flexible / Super thin application

• Vegan friendly

• Australian Made

• With Exotic Plant Oils

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inspired by Pantone

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NATURALLOOK.COM.AU


LAST WORD

JANE

IREDALE

Pioneered a holistic approach to beauty

more than 25 years ago creating her selftitled

range that promised skin benefits. She

reveals what she has learnt on her journey.

Biggest lesson I have learnt…

is that we can make a difference, no

matter how small. It all adds up to

become a powerful movement. That’s

what happened with clean makeup.

I love makeup because…

it lifts my mood and helps

me to feel ready to face

the world.

My mantra is…always

do what you say you’re

going to do.

I would tell this to my

younger self… don’t worry

about the things you can’t

change. There’s so much you

can’t do anything about but

there’s a lot you can do to affect

your immediate world. And that

can be a joyful experience.

The one product I

can’t live without

is… my PurePressed

Base. It’s a foundation,

concealer, sunscreen

and skincare all in one.

I use it by itself or as

a finishing powder.

I never leave home

without it.

True bliss for me is… picking vegetables

from the garden, grilling them on the barbecue,

inviting friends to share them while we sit by the

lake with a glass of wine watching the water.

My career

highlight

was… when

I realised I

was helping

to make

women feel

good about

themselves.

My next big plan is to…

build a house and make it

completely sustainable.

134 | WWW.PROFESSIONALBEAUTY.COM.AU


EVENTS

REJUVENATION AND

REFRESHMENTS

Amirova Cosmetic Clinic hosted a Venus

Concept TriBella demonstration following

a morning tea. Media watched as a model

undertook the skin rejuvenation treatment to

simultaneously enhance tone, tightness, and

texture performed by clinic CEO and founder

Sofia Amirova.

MARKETING MAESTROS

Derma Aesthetics won the Global

Marketing Award at the International

dermaviduals Symposium in Bonn,

Germany. Creativity, concepts, PR and

campaigns were all assessed as part of

the criteria. The award was presented

to co-managing directors Reika Roberts

and Simone Vescio by the founder of

dermaviduals, Dr Hans Lautenschläger.

SKIN SUMMIT

The Beauty Spot, a salon in the

heart of Victoria’s Swan Hill, took

home the prestigious 2019 Salon

of the Year Award for a second

year running at the 2019 PBS Skin

Summit. The summit was held

over two days at Sydney’s Doltone

House Darling Island and was the

perfect combination of celebration

and education.

SWEET TANNING LAUNCH

Bondi Sands held a fun night for media and key influencers at Sugar

Republic Sydney to celebrate the newly launched Aero self-tanning

foam. Media joined co-founder of Bondi Sands Blair James around

(and in) the famous ball pit and indulged on carnival style food and

drinks as the brand brought a little slice of the Bondi Sands USA’s

Coachella launch to Australia for the event.

GO BIG OR GO HOME

Highly acclaimed member of the Kat Von D Beauty Artistry

Collective, Steffanie Strazzere, touched down in Sydney

to launch the Kat Von D Beauty Go Big Or Go Home

Volumizing Mascara. Guests had the opportunity to trial the

product for themselves at the Pitt St pop up event and took

home a goody bag with the new mascara and Tattoo Liner.

136 | WWW.PROFESSIONALBEAUTY.COM.AU


SKINCARE SHOWCASE

Guests were invited to a showcase at China

Heights Gallery in Surry Hills, where Marie

Cocciolone, founder and CEO of Inskin

Cosmedics, led guests through a guided tour of

the latest in innovations by O Cosmedics and

Ginger&Me. Media nibbled on snacks that

promoted ultimate skin health before walking

away with an affirmation and bespoke fragrance

that was mixed and inspired by the scents in the

O Cosmedics skincare range.

DEPIGMENTATION

SEMINAR

Mesoestetic Pharma Group recently held

their third Specialised Depigmentation

seminars in Australia as part of a global

initiative. The comprehensive course,

which was lectured by mesoestetic

international trainer Sabine Wallez, was

a huge success and resulted in a total of

51 Specialised Depigmentation Centres

that are now certified across Australia.

PAMPERING IN

PADDINGTON

Media and influencers were treated

to a bespoke Murad facial at the

Paddington Beauty Room. Following

the facial, the freshly pampered

guests were introduced to the latest

product launches and were given a

goody bag containing items tailored

to their skin to take home.

HYDRATION STATION

Alpha H unveiled its Hyaluronic 8 over a stunning breakfast

at the Public Dining Room, overlooking the water at Mosman

Beach. Guests dined on buttermilk pancakes, smashed avocado

and smoked salmon before they were invited to visit the

‘hydration station’ where they could immediately measure the

hydration levels of their skin before and after using the intense

hydrating serum.

TENDER LOVING BEAUTIES

Volunteer group Tender Loving Beauties officially launched at

a Mother’s Day High Tea organised by Hummingbird House,

Queensland’s only children’s hospice. The fundraising event

was held at Victoria Park, Brisbane. Tender Loving Beauties,

founded by Nicola Le Lievre, owner of In Therapy in Red Hill,

help sick or disadvantaged adults and children feel happier by

offering them some much needed TLC.

More info www.facebook.com/tenderlovingbeauties

Hosted or attended a great beauty event? We’d love to hear from you. Please email your clear

photos with a brief description of the event to be considered for inclusion in Professional Beauty

to our beauty editor, Michelle Ruzzene, at mruzzene@intermedia.com.au.

PROFESSIONAL BEAUTY | 137


AD INDEX

index

Advanced Cosmeceuticals 11, 66, 67

Advanced Skin Technology 99

Alpha-H 94

APRA 23

Artav Australia 52, 133

asap skin products 6, 7, 84, 85

Barney’s Salon Supplies 125

Beauté Pacifique Australia 119

Bel & Brio 103

Bio Beauty Concepts 49

BizCover 114

BLC Cosmetics 33

Candela Medical 101

Christina Cosmeceuticals 140

Clinic Care 111

ClinicalPRO 127

Comfortel 53

Cryomed Australia 2, 3, 61

Cutera 76, 77

Cynosure 139

Derma Aesthetics 70, 71

Dermalogica 4, 5

Eckstein Australia Real Skin Care 35

Ex-Import Niche Products 115

Guinot 135

High Tech Medical 62, 63

INIKA Organic 88, 89, 90, 91, 92, 93

Inskin Cosmedics 17

Jane Iredale 55

Jax Wax Australia 107

Kitomba 121

Le Beauty & Nail Supplies 37

Lycon Cosmetics 57

Masters Beauty International 117

OrganicSpa 47

Payot Cosmetics 26, 27

Pelactiv 13, 113

Professional Beauty 128

Professional Beauty Solutions 50, 51

Reed Exhibitions 15

RefectoCil Australia 41

Rezenerate 73

Salubre Cosmeceutical 123

Shedul 43

SME Cash 109

Sothys Paris 38, 39

The Aesthetic Bureau 80, 81

Timely Salon & Spa Software 19

True Solutions 1, 20, 21

Ultraderm 129

138 | WWW.PROFESSIONALBEAUTY.COM.AU


CHRISTINA CLINICAL

Customised solutions for targeted results, specially

CHRISTINA CLINICAL

designed for Clinical Aestheticians and MD’s.

Christina Customised Clinical, solutions the fruit of for a targeted tight collaboration results, with specially specialists in the field

of designed aesthetic for medicine, Clinical is based Aestheticians on advanced and technologies, MD’s. innovative

ingredients and a unique product treatment and prescription philosophy.

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medicine,

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treatments,

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while supporting

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all the

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skins needs

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and

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treatment

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PROFESSIONAL BEAUTY SOLUTIONS

YOUR COMPLETE SOLUTION

EDITION 3, 2019


YOUR COMPLETE

BEAUTY SOLUTION

Bringing you 13 world-class professional brands that work in

harmony to protect, perfect, nourish and repair any skin and anybody,

Professional Beauty Solutions offers a 360° approach to treating your

clients. Enjoy the convenience of having all your business needs met

by a single supplier, while benefiting from the exceptional service,

training, marketing support and business education we offer.


1. FEED SKIN FROM WITHIN WITH

BESTOW BEAUTY

Created by a beauty therapist for beauty therapists, Bestow Beauty is

a range of inner beauty powders and oils designed to treat and heal

the skin from within. Founded in New Zealand by Janine Tait — an

internationally qualified beauty therapist and nutritionist with over

30 years’ experience — Bestow takes a holistic approach to skincare

by focusing on dermo-nutrition, wellness and total body health.

2. ADVANCED & ORGANIC

COSMECEUTICAL SKINCARE

Today’s clients are demanding skincare products that deliver similar

results to the more aggressive, invasive treatments on the market.

Meanwhile, there’s also a growing trend towards treating skin

conditions with clean, organic beauty products. PBS is proud to

distribute brands that service both these markets — advanced

cosmeceutical skincare brand, Image Skincare, and Australian-made,

organic skincare range, Organic Nation. Whichever your clients’

preference, we’ve got you covered.

3. HIGH PERFORMANCE

PROFESSIONAL SKIN TREATMENTS

From advanced medical-grade peels by Image Skincare, to luxurious

organic facials from Organic Nation, PBS offers a wide range of

treatments to suit the ethos of any salon, spa or clinic. With skincare

solutions for even the most challenging skin conditions, we’re

confident you’ll find a range that suits your business needs and

delivers amazing results for your clients!

4. ADVANCED AESTHETIC TECHNOLOGIES

Today’s competitive market means there’s no better time to invest in

technologies that boost your clients’ results and your profits. PBS

proudly partners with two leaders in this market — award-winning,

UK manufacturers Dermalux and Lynton — so you can enjoy the

revenue-generating benefits of world-class, results-driven LED and

laser technology.

5. RESTORE MIND-BODY WELLNESS

With our busy lives taking a toll on our physical and mental wellbeing,

professional beauty treatments have become a powerful relaxation

tool that allow clients to escape the stresses of daily life. Thoughtfully

designed to rebalance mind/body synergy, PBS brands Pure Fiji,

ECOCOCO and Organic Nation offer indulgent massages, immersive

body treatments, and nourishing facials that are the perfect antidote

to the manic pace of modern life.

6. PROTECT & PERFECT WITH CLEAN

MINERAL MAKEUP

The final step of skincare is makeup, so don’t let your clients undo all

your hard work by using chemical-laden, skin-congesting cosmetics!

Formulated with natural skin-healing ingredients, Youngblood’s

lightweight, triple-milled minerals provide flawless coverage without

the risk of irritation or congestion.

7. GET EVENT-READY WITH SUNESCAPE

TANNING SOLUTIONS

Get your clients event-ready with Sunescape — our award-winning,

Australian-made, no-nasties professional tanning range. Providing a

natural-looking, long-lasting tan that smells amazing, fades evenly

and looks great on all skin tones, Sunescape products are formulated

with natural ingredients and certified natural DHA, and are veganfriendly

and cruelty free.

WHY PARTNER

WITH PBS?

OUR PHILOSOPHY

At PBS, we’re committed to providing our salon partners with

the best products, treatments and training — putting them in

the best position to deliver the results their clients demand.

Beyond that, we’re equally dedicated to offering our salon,

spa and clinic owners the essential business support they need

to build a profitable, reliable business that provides security

for them and their families.

13 WORLD-CLASS BRANDS

AND COUNTING

We only take on brands that we know will exceed the needs

of our salon partners. Of every brand we consider, we

ask: Will it perform better than its competitors? Will it be a

reliable and profitable revenue stream? Is it at the forefront

of technological and cosmeceutical advancements? These

questions and dozens more need to be answered before we

decide whether a brand is a good fit for PBS and the 2,000-

plus salon, spa and clinic partners that trust our judgement.

COMPREHENSIVE ONLINE

EDUCATION PORTAL

Our online educational platform continues to grow, providing

our salon, spa and clinic partners and their employees with

24/7 access to education and training materials. Specifically

designed to bridge the gap between where your knowledge

and skills are now, and where they need to be, our extensive

online training portal is designed to help you grow your sales

and increase profitability. Best of all, this invaluable online

tool can be accessed anywhere, anytime.

PBS REWARDS PROGRAM AND

TEAM INCENTIVE PROGRAM

Incentive and rewards programs work, but only when the

targets are achievable — which is what sets our programs

apart. Our loyalty rewards can be accrued across all 13 of

our brands, which makes team incentives easier to achieve.

It’s pretty simple: The more you spend with PBS, the more

you save!

UNPARALLELED MARKETING SUPPORT

Imagine having access to thousands of dollars-worth of free

marketing material for every brand you stock. Our exclusive

Marketing On A Platter (MOAP) program offers just that! Our

easy-to-use platform gives you access to everything you need

to promote PBS brands in-store and online and our marketing

materials are designed with one goal in mind — to drive clients

through your door and convert visits into sales. ■

For more information on our brands, call 1800 625 387

or visit www.probeautysolutions.com.au


06

YOUR DEDICATED

TEAM

02

06

09

11

12

14

16

23

IN THIS ISSUE...

YOUR COMPLETE BEAUTY

SOLUTION

Have all your beauty business needs

met by a single supplier.

THE RISE OF NATURAL &

ORGANIC BEAUTY

Is your business catering to this

ever-growing market?

TECHNOLOGY THAT

TRANSFORMS

Discover the non-surgical skincare

treatments delivering instant results.

EXPLORE THE DERMALUX RANGE

Award-winning LED systems to suit

every business model.

PEELED TO PERFECTION

Target clients’ skin concerns with Image

Skincare’s professional peels.

MASTERING MASKING WITH

IMAGE SKINCARE

We love a good #FaceMaskMoment,

and we’re not alone!

COULD A TRIP TO THE SALON BE

GOOD FOR YOUR HEALTH?

In this high-stress age in which we live,

discover the healing power of touch.

19

20

22

23

25

26

A TANNING RANGE INSPIRED

BY THE TROPICS

Give a faux glow that will have people

asking, “Where have you been?”

WELLNESS IS A WINNER

With its popularity soaring, is it time

to incorporate principles of wellness

into your treatments?

THE CLEAN BEAUTY EDIT

Detox your beauty routine with these

hard-working clean beauty faves.

BEAUTY WITH BENEFITS

The final step of skincare is makeup, so

why don’t we prescribe it the same way?

BEAUTIFUL SKIN BEGINS IN

THE GUT

What you put on your skin is only

half the story.

25

OUR DEDICATED SALON

PROFESSIONALS

We chat to four top salons about their

must-have treatments and products,

and ask, “Why PBS?”

PUBLISHER

Professional Beauty Solutions

CEO

Matt Williams

MANAGING DIRECTOR

Lisa Williams

CUSTOMER SERVICE

Jacqui Catt

Georgia Rogers

Melissa Blume

SALES SUPPORT

Jessica Giraldi

Nicole Castle

Fi Levings

MARKETING & DESIGN

Jessica Ruisan

Alison Mattock

Ionne Ocampo

Mia Clifton

OPERATIONS & FINANCE

Renee Hulbert

Eliza Tribe

Cassie Farrugia

Susan Airey

Sabrina Lee

WAREHOUSE & DISPATCH

James Stonham

Patty Apoleski

Nicole Harper

Ellen Thompson

Fiona Auglys

Yang Yue

Sharon Stanley Jones

Georgia Macris-Roper

BUSINESS DEVELOPMENT

MANAGERS

Denise Wilkie Lyng (NSW)

Jessica Green (NSW)

Julie Leverington (QLD)

Lisa Baxter (VIC)

Karoliina Oloko (VIC)

Jamie-Lee Emmett (VIC)

Katherine Hall (WA)

Follow us

FACEBOOK PROFESSIONAL BEAUTY SOLUTIONS - PBS

INSTAGRAM @PROBEAUTYSOLUTIONS

LINKEDIN PROFESSIONAL BEAUTY SOLUTIONS

4 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE


MESSAGE FROM THE

DIRECTORS

Dear Salons, Spas & Clinics,

Mark Twain once said that there is no surer way to find out whether you like or hate

someone than to travel with them. My travel partner is also my business partner and my life

partner of 25 years, Lisa. And as it turns out, I like her a great deal. I know this for sure,

because in the first quarter of 2019, Lisa and I literally visited every corner of the globe in

search of new opportunities and solutions that PBS could offer our salon partners. Our

travels took us from Florida to Fiji, then from London to Bologna, and not only did we

uncover some very exciting new additions to the Professional Beauty Solutions brand stable,

but we had a great time doing it! This issue of PBS Magazine showcases these new

acquisitions, and we hope you’re as excited as we are by what you find in these pages.

While many businesses may be stressing about the current retail climate, our optimism for

the future of salons, spas and clinics like yours is at an all-time high. A recent report

predicted that in Australia, the professional beauty channel is set to outperform the

cosmetics industry within the next five years. The salons, spas and clinics that drive that

growth will be the ones that think carefully about their clients’ needs, pay close attention to

new technology, and take advantage of marketplace trends.

Unsurprisingly, the fastest-growing sector of the beauty industry is natural and organic

products, and our desire to provide you with a new cosmeceutical skincare brand

formulated with Certified Organic ingredients was the logical next step. Enter: Organic

Nation — an Australian-made, no-nasties, plant-powered cosmeceutical skincare range

that combines the best of science and nature to create products that are good for the skin

and the planet (flick to page 6 to find out what this amazing brand can do for your clients

and your business!).

Technology in aesthetic devices has also continued to progress and

our drive to offer you more effective and profitable treatments

(to keep your clients coming back for more), has culminated in our

exciting new partnership with leading technology brand, Lynton.

Designed and manufactured in the UK by the people that literally

invented IPL technology, Lynton joins our other British brand,

Dermalux, in delivering you the highest quality, integrity and

reliability when it comes to laser and IPL devices.

PBS is now the proud distributor of 13 world-class brands, covering

everything from skincare, make-up and tanning, to spa ranges,

edible beauty, LED and laser. But why have we chosen these

particular brands over the hundreds of others we’ve been

approached with over the years? The simple answer is: YOU.

We’re driven every single day by the desire to see each of our salon, spa and clinic partners

succeed beyond their wildest dreams, and before we take on a new brand, we always ask

ourselves what type of products and brands you need to build a profitable business.

Our mission, as always, is to help you build a successful business that works harder for you,

than you do for it.

Lisa and I are so inspired by the passion and energy we see you put into your businesses day

after day, and we’re grateful to be a part of your journey. Somebody asked us the other day

whether we’d still continue Professional Beauty Solutions if we won the lottery and became

overnight billionaires. We looked at each other and straight away said a resounding YES!

We love what we do, partnering with all of you to develop and grow amazing beauty brands

in Australia. We’re excited to continue to offer you unparalleled support to ensure you’re

getting everything you want from the businesses you’ve sacrificed so much to create.

As always, thank you and we hope you enjoy reading this year’s edition of the PBS Magazine.

Pictured: Matt & Lisa

Williams and some

of the team at the

PBS Skin Summit event

(June 2019).

matt & lisa williams

PBS DIRECTORS

WEBSITE WWW.PROBEAUTYSOLUTIONS.COM.AU | EMAIL INFO@PROBEAUTYSOLUTIONS.COM.AU


YOUR ORGANIC SKINCARE

THE RISE OF NATURAL

& ORGANIC BEAUTY

Modern consumers are more savvy, well informed and health-conscious than ever

before, and an increased awareness of potentially harmful chemicals present in

many personal care items has led to a growing demand for natural, organic

products that are safe and non-toxic. But is your business catering to this market?

If you’ve ever worried about the

ingredients on your moisturiser or

cleanser bottle that you can’t pronounce,

you’re not alone. An ever-growing number

of consumers are starting to question the

safety of the products they’re using, and

nowhere is this trend more widespread than

in the beauty and personal care industry.

The global organic beauty market (also

known as the ‘clean beauty movement’) is

expected to be worth over USD $21 billion

by 2024, and the skincare sector in particular

is predicted to dominate this growing

organic industry.

Because the use of the word ‘organic’ isn’t

regulated in Australia, many healthconscious

customers are buying products

that look organic and natural, but aren’t.

Brand names and packaging are designed to

imply products are ‘clean’ and ‘green’ even

though they often contain potential

endocrine-disrupting, carcinogenic

chemicals such as parabens, sulphates,

petrochemicals and artificial fragrances. In

fact, brands can use the word ‘organic’ on

their products even if only one of the

ingredients is organic! This influx of fauxclean

products has led to a demand for

honest, transparent brands that hold thirdparty

organic certification and can reassure

consumers that ingredients are grown,

harvested and processed without the use of

pesticides, fertilisers and toxins.

The increased consumer interest in clean

beauty is great news for the professional

beauty industry, but only if salons, spas and

clinics can offer their clients natural, organic

products and treatments that actually work.

The health-conscious consumer wants clean,

natural products, without having to sacrifice

skincare benefits and alternative, sustainable

technologies now mean that using non-toxic,

natural, organic ingredients doesn’t mean

sacrificing performance.

Paving the way in this new era of clean, highperformance

skincare is Australian-made,

cosmeceutical skincare brand, Organic

Nation. High performing, plant-powered

organic skincare that delivers real results

you can see and feel, Organic Nation fuses

science with Certified Organic ingredients

to provide skincare products that are as safe

as they are effective.

Offering beautiful professional treatments

as well as a range of retail products, Organic

Nation was developed to meet the fastgrowing

demand for Australian-made,

results-driven, vegan skincare that uses

powerful, Certified Organic active

Ultimate Care | Photography: @Jeena_Kensy

Organic Nation | Photography: @probeautysolutions

6 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE


YOUR ORGANIC SKINCARE

CAREFULLY CURATED RANGE OF 14 PRODUCTS

AUSTRALIAN-MADE,

RESULTS-DRIVEN, VEGAN SKINCARE

THAT USES POWERFUL, CERTIFIED

ORGANIC ACTIVE INGREDIENTS.

ingredients. Utilising the latest in breakthrough plant biotechnology,

Organic Nation uses a unique combination of research-proven,

organic actives across its range — from plant stem cells that combat

the signs of ageing, to powerful peptides that calm, smooth and

regenerate the skin, and high-quality, encapsulated vitamins that

provide antioxidant protection.

Using Certified Organic ingredients that are grown, harvested and

processed without the use of toxic pesticides and fertilisers, Organic

Nation ensures their power-packed botanical ingredients are 100%

pure, and the percentage of Certified Organic ingredients used is

stated on each product. Insistent on ensuring the potency and purity

of their active ingredients, Organic Nation founders Vanessa and

George Jilly developed their Soil 2 Skin program to ensure integrity

and transparency throughout the horticultural and manufacturing

processes. Through dialogue with suppliers and visits to farms and

production facilities, they’re able to track the journey of each product

— from the soil, to your skin.

The signature fragrances of each Organic Nation product have been

created with pure essential oils and Certified Organic aloe vera is

used in place of water in all Organic Nation products. The result is

luxurious serums, creams and cleansers that smell incredible, have a

beautifully smooth feel and provide calming, hydrating and

balancing benefits that water-based products simply can’t.

Organic Nation also offers a full range of professional treatments,

from foot soaks and massages to facials and body wraps, designed to

support the physical and emotional wellbeing of clients and empower

therapists to provide beautiful, functional experiences. Mindfulness

is incorporated into each treatment through “rituals” that are

designed to re-centre, rebalance, and reconnect therapist and client,

while products and massage support the physical needs of the client.

Each treatment is designed to provide lasting physical and emotional

effects and the retail products ensure continued success with athome

care. As Vanessa says, “the treatments, the rituals and the

products work in synergy to open up a world of possibilities for your

clients and your business.”

The clean beauty trend is only going to grow in popularity, so don’t

wait any longer to capture this ever-growing eco-and healthconscious

market. Free from parabens, sodium lauryl sulphate,

EDTA and animal products, Organic Nation is the perfect choice —

allowing you to offer your clients natural, non-toxic skincare that

delivers real, skin-changing results! ■

To enquire about becoming an Organic Nation

stockist, or for more information, call 1800 625

387 or visit www.probeautysolutions.com.

au/organic-nation

#PROBEAUTYSOLUTIONS 7


EXPERTS IN AESTHETICS

THE UK’S NO.1 LASER & IPL MANUFACTURER

A SKIN SOLUTION FOR EVERY CLIENT

Resurface - Wrinkles, lines & scarring

Rebright - Vascular outbreak,

pigmentation & sun damage

Courtesy of Laser Skin Solutions

Remodel - Facial skin tightening

The Ultimate Skin Rejuvenation System.

3JUVE is an entirely customisable treatment

that uses three market-leading skin rejuvenation

technologies in one stand-alone platform, to

fight the three most common signs of ageing.

For details, call 1800 625 387

or visit probeautysolutions.com.au


YOUR TECHNOLOGY

TECHNOLOGY

THAT TRANSFORMS

NON-SURGICAL SKINCARE TREATMENTS

THAT DELIVER INSTANT RESULTS

For years, anti-ageing skincare products

dominated the cosmetics marketplace,

with consumers using a variety of

products promising to “fight” the key signs

of ageing. Despite the importance of a good

skincare regime and the role it plays in

improving the appearance and health of

skin over time, consumer demand for

instantaneous improvement to the skin’s

appearance is at an all-time high.

British cosmetic laser manufacturer Lynton

has recently launched the ultimate nonsurgical

skin rejuvenation device — 3JUVE

— which brings together the three most indemand

skin rejuvenation technologies in

one stand-alone unit.

Designed to instantly treat the three most

common skin and anti-ageing concerns

using a variety of specific aesthetic

technologies, the 3JUVE is entirely

customisable — allowing you to treat every

client with a tailored, ongoing skin

rejuvenation regime based on the severity

of their skin issues and their particular

signs of ageing.

“We asked consumers what their main ageing

concerns were, and the overwhelming

response was wrinkles, discolouration of the

skin and a general loss of firmness resulting

in sagging of the skin,” says Dr Samantha

Hills, clinical director at Lynton. “Our new

3JUVE system has been designed to tackle

all three of these concerns, allowing a

professional aesthetician to build a bespoke

treatment regime for every client.”

Professional Beauty Solutions’ CEO, Matt

Williams, had this to say about taking on the

Australian distribution of the brand: “Laser

technology continues to progress, and our

drive to offer our salon and clinic partners

with more effective and profitable

treatments has culminated in an exciting

new partnership with leading laser

technology brand, Lynton. Designed and

manufactured in the UK to the highest

standards, Lynton is a trusted laser provider

who offer clients instant results with

minimal downtime, and we’re so excited to

offer this world-class, revenue-driving

technology to our clients.” ■

For more information, or to become a Lynton

stockist, call 1800 625 387 or visit www.

probeautysolutions.com.au/lynton-lasers

Originating from the University of Manchester, The Lynton Group is a world-leading, British-based

manufacturer and supplier of aesthetic, surgical and conservation lasers. Comprising a specialist team of

UK-based physicists and aestheticians with over 25 years’ experience in manufacturing medical-grade laser

equipment, The Lynton Group has a reputation for unrivalled quality, reliability and post-purchase support.

THE TREATMENT

WRINKLES | ‘RESURFACE’

FRACTIONAL ER:YAG LASER (2940NM)

The award-winning ResurFACE laser

delivers ablative treatments that help

improve the appearance and smoothness of

the skin and offers similar results to more

aggressive treatments (such as CO2 laser

and injectables), but with significantly less

downtime. ResurFACE can also be used to

treat a broad range of commonly occurring

conditions including acne scarring, stretch

marks, and fine lines and wrinkles.

VEINS & PIGMENTATION

‘REBRIGHT’ IPL (585NM)

Ageing skin isn’t just about lines and

wrinkles — there’s also the noticeable

discolouration of the skin, caused by factors

like sun damage (pigmentation/sun spots),

vascular outbreaks and areas of redness

(common around the nose/cheeks), diet,

health and so on. Rebright IPL technology

selectively heats and destroys the colour

— carrying chromophore molecules in the

skin, providing skin with a flawless,

“airbrushed” appearance.

TIGHTENING & LIFTING

‘REMODEL’ RADIOFREQUENCY (RF)

Utilising radio waves, the Remodel

technology causes micro-vibrations within

the skin tissue to stimulate fibroblast cells,

which then produce new collagen and

elastin; creating stronger, firmer dermal

tissue that combats the effects of gravity on

ageing skin. This subtle lifting and

tightening of the skin can greatly improve

firmness and reduce sagging — resulting in

a younger-looking appearance.

#PROBEAUTYSOLUTIONS 9


Leaders in LED

Phototherapy

415NM | 633NM | 830NM

Clinically proven, non-invasive light technology

to transform the way you treat skin.

Dermalux® is a trusted multi-award winning,

industry-leading brand of LED phototherapy and

resolves a wide range of skin concerns. Dermalux®

systems use industry leading and clinically proven

wavelengths for treating:

Active acne

Rosacea

Psoriasis

Atopic dermatitis

Uneven skin tone

Inflammatory skin conditions

Wounds & scars

Collagen production

Fine lines & wrinkles

Hydratation & radiance

Signs of ageing

The most profitable treatment

in the industry, enquire today

to find out how Dermalux can

boost your profits by 400%!

DERMALUX® TECHNOLOGY

From concept to finished product, we design, develop and manufacture the Dermalux systems in the

United Kingdom for assured quality, safety and compliance with industry standards.

Proprietary ground

breaking LED

technology –

not ‘off the shelf’.

Clinically proven

wavelengths for peak

chromophore absorption –

415nm, 633nm & 830nm.

High power single

wavelength ceramic

LEDs for precision

delivery and power.

Tri-wave technology

for combined and

individual wavelength

treatments.

LED cooling enables

consistent and

stable energy

output over time.

Precise narrow

band wavelength

specifications

+/-2nm.

Five-time winner of Best Treatment at the Aesthetics Awards


EXPLORE THE

DERMALUX RANGE

YOUR TECHNOLOGY

AN AWARD WINNING PORTFOLIO OF LED SYSTEMS TO SUIT EVERY BUSINESS MODEL

BeautyMedix Brighton | Photography: Sam Bisso

FLEX (NEW)

PORTABLE LED

Taking entry level to the next level, the

Dermalux Flex is the most advanced

portable LED system in the world.

Featuring the Dermalux guarantee of

quality and efficacy, the flexible LED

canopy is secured in a base unit for

application to the face and can be

removed and positioned flat for treatment

of the body. Our investment in R&D and

design innovation ensures the Flex has

more power and precision than any other

portable LED device on the market.

TRI-WAVE

GLOBAL BEST-SELLER

Our multi-award winning global best

-seller, the Tri-Wave is a free-standing

LED system that offers full treatment

coverage for the face and body.

Innovative Tri-Wave technology enables

three clinically proven wavelengths to be

delivered as single or multi wavelength

treatment for powerful and lasting

results. The lightweight, ergonomic

design with wheels makes the Tri-Wave

easy to move, while the eight LED panel

treatment head has an automated height

control operation for easy positioning.

TRI-WAVE MD (NEW)

PRECISION. POWER. PERFORMANCE

A ground-breaking medical device powered by

proprietary LED technology for the most

advanced phototherapeutic and photodynamic

treatments available. The Tri-Wave MD is the

only LED system capable of delivering three

concurrent wavelengths with precision and

boasts customisable power output to promote

maximum cell activation. Operated by a full

colour capacitive touch screen, the system offers

a range of new and advanced medical protocols

including Photodynamic Therapy (PDT).

COMPACT

IDEAL FOR LIGHT LOUNGES

Ideal for clinics or salons where space is

an issue, the Compact is a table top

version of the Tri-Wave with a range of

pre-set, results-driven protocols. Fully

automated and with flexible positioning,

the Compact can provide treatments over

a bed or as an express service with a chair.

Perfect for a light lounge concept too! ■

For more information, or to become a Dermalux

stockist, call 1800 625 387 or visit

www.probeautysolutions.com.au/dermalux

The Well at Clerkenwell London

REAL RESULTS THAT CHANGE LIVES

BEFORE AFTER BEFORE AFTER BEFORE

AFTER

#PROBEAUTYSOLUTIONS 11


YOUR SKINCARE

PEELED TO

PERFECTION

Image Skincare’s comprehensive range of professional treatments offer targeted

solutions for specific skin concerns and promote the look of healthy, glowing skin.

Image Skincare’s professional peels are the only peels on the market that can be custom formulated to treat each of your client’s specific skin

concerns. Completely customisable, the range includes 11 different peels that can be mixed and matched to address the unique needs of your

clients’ skin, with unlimited options to resurface, rejuvenate, brighten, tighten and moisturise.

Unlike other peels that only use AHAs or BHAs to resurface skin, Image Skincare peels feed the skin by combining powerful exfoliating

agents with an exclusive blend of over 10 different types of stem cells and 15 nourishing antioxidants, as well as a potent fusion of anti-ageing

peptides, brightening agents and soothing organic aloe vera — to reveal a healthy, glowing complexion.

From the most advanced peels and cosmeceutical retail products, to luxurious facials and body treatments suited to even the most high-end

spa, Image Skincare has a professional treatment solution for every skin concern and is easily integrated into every business model.

CHEMICAL PEELS

Our signature chemical peels help reverse visible signs of damage

by improving dullness and reducing the appearance of fine lines,

wrinkles, age spots, clogged pores and blemishes. They also

support skin elasticity for firmer-looking skin over time.

ENZYME PEELS

Enzymatic peels use fruit-based exfoliants to dissolve dead skin

with minimal irritation. Perfect for all skin types, especially dry or

sensitive skin, these peels refine skin texture and deliver visible

results in just one treatment.

OXYGENATING PEELS

Oxygen offers numerous benefits for a healthy, radiant complexion.

It helps bring clarity to troubled skin, purifies clogged pores,

supports skin elasticity and brightens dullness. The oxygenating

O2 Lift ® peel delivers an instant, visible boost to invigorate the skin.

SPA FACIALS

Our luxurious facials and body treatments are perfect for even the

most exclusive spa — combining powerful results-driven

ingredients with relaxing techniques. The exclusive facial

treatments work at a cellular level to diminish fine lines and dark

spots, fade sun damage, increase hydration and stimulate cellular

turnover, while the rejuvenating body treatments work to firm, buff

and purify the skin. ■

To learn more about Image Skincare professional treatments, call

1800 625 387 or visit www.probeautysolutions.com.au/imageskincare

BEFORE

BEFORE

BEFORE

BEFORE

AFTER

AFTER

AFTER

AFTER

Image Skincare

Healthy Glow Skin Care O’Hara Skin & Body

Nova Skin

12 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE


YOUR SKINCARE

WHAT IS IT?

The Image Skincare Skin Studio is a new treatment concept that whips clients’ skin

into shape! This unique and interactive experience helps increase client retention,

by offering a program that’s easy for clients to embrace — with results they will love.

WHY ADD THE

SKIN STUDIO EXPERIENCE?

SKIN STUDIO PROVIDES YOU WITH A

CONSULTATION FRAMEWORK THAT

WILL ASSIST YOU WITH:

• Increasing your revenue

• Selling more treatments

• Selling more retail

• Competing with online retailers

• Increasing client retention

• Creating BUZZ in your clinic

A TRAINING PROGRAM

FOR YOUR CLIENTS’ SKIN

FITNESS TEST / The Skin Studio

experience starts with an

assessment, or skin fitness test,

where clients share their concerns

and skin type. As a Skin Studio

Coach, you will select a diet and

treatment (workout) program that

will help your clients reach their

skincare goals.

DIET / Since a balanced diet is key

to any successful fitness program,

you will prescribe an easy-to-follow

home skincare regime featuring all

of the essential nutrients and

ingredients your clients need to

treat their most pressing skin concerns and enhance their results between sessions.

WORKOUT / The ultimate exercise program, sweat not included. Our in-clinic

workout sessions are specially designed for major impact to get your clients skin into

shape. Warm up slowly with gentle enzymatic peels, workout the skin with power

exfoliating and skin-boosting energy complexes, then kick things up a notch for skin

bootcamp with our advanced Forte peel treatments.

A completely customisable program offering transformative results! ■

A TOOLBOX WITH EVERYTHING

YOU NEED TO BE SUCCESSFUL

YOU’RE MORE THAN A

SKIN THERAPIST — YOU’RE

A COACH HELPING CLIENTS

REACH THEIR SKIN GOALS.

To learn more about the Image Skincare Skin Studio,

call 1800 625 387 or visit www.

probeautysolutions.com.au/imageskincare

#PROBEAUTYSOLUTIONS 13


YOUR SKINCARE

AHA/BHA ENZYMATIC MASQUES

VITAL C HYDRATING

ENZYME MASQUE

With natural enzyme exfoliants like

pineapple and papaya fruit extracts,

this hydrating mask gently exfoliates

dull, dry skin, while antioxidants

and vitamins A, C and E nourish and

hydrate — leaving you with healthy,

radiant, younger-looking skin.

AGELESS TOTAL RESURFACING MASQUE

A micro-exfoliating masque with alpha hydroxy acids that slough away debris and dead skin cells, this

miracle-working masque helps lighten and brighten sun spots and age spots — leaving skin feeling

rejuvenated and ultra-smooth. With a multi-action blend of glycolic and salicylic acids to resurface the

skin, when left on for five to ten minutes this masque works as an at-home mini peel.

MASTERING

MASKING

WITH IMAGE SKINCARE

We love a good #FaceMaskMoment and we’re not alone!

If thousands of Instagram mask-faced selfies are any indication, this skincare trend’s

popularity is soaring, and according to a recent research report, the sheet mask market

is expected to reach over USD $336 million by 2024. * Image Skincare masks offer serious

skin benefits, thanks to targeted delivery systems and concentrated ingredients, so what

are you waiting for? Find your perfect mask match today!

* Source: Transparency Market Research

CLEAR CELL MEDICATED

ACNE MASQUE

A powerful blend of salicyclic

and glycolic acids, this mask

immediately draws out

impurities and excess oil, while

an antioxidant-rich blend of

nutrients soothes blemishes, and

green tea and manuka hydrate

acne-prone skin.

OVERNIGHT MASQUES

AGELESS TOTAL OVERNIGHT RETINOL MASQUE

The ultimate beauty sleep sidekick, this mask’s multi-action technology

continuously releases encapsulated retinol and hydrating marine collagen

microspheres to improve the appearance of wrinkles. A revolution in retinol

therapy for intensive nighttime skin revitalisation, wake up to visibly firm,

hydrated skin.

VITAL C HYDRATING OVERNIGHT MASQUE

Wake up with intensely hydrated skin, thanks to a triple

mineral complex that boosts radiance, and a gel texture

that drenches skin with hydration and vitamins while you

sleep. A natural retinoid alternative, blue-green algae

extract diminishes the appearance of fine lines, while

hematite and malakite minerals soothe stressed-out skin.

14 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE


SHEET MASKS

I MASK HYDROGEL SHEET MASKS (ANTI-AGING AND HYDRATING)

Containing a potent blend of botanicals, peptides, hyaluronic acid and niacinamide

to rejuvenate and smooth skin, this 3D mask uses hydrogel technology for efficient

delivery of ingredients – maximising the anti-ageing benefits and allowing skinnourishing

volcanic waters to impart a healthy, dewy glow. Perfect for upgrading

treatments or for using post-needling or epi-blading.

DETOXIFYING MASKS

STEM CELL

MASQUES

THE MAX STEM CELL

MASQUE

With a high concentration

of potent state-of-the-art

ingredients, this

luxurious mask visibly

rejuvenates, regenerates

and revitalises dull,

ageing skin, thanks to

plant-derived stem cells,

powerful peptides and

natural botanicals that

restore skin’s radiance.

ORMEDIC BALANCING GEL MASQUE

An ultra-gentle, organic gel mask developed to

soothe and hydrate unbalanced skin, organic

aloe vera, calendula and cucumber immediately

hydrate and calm the skin, while copper and

liquorice protect, repair and brighten.

I MASK FIRMING TRANSFORMATION MASK

A revitalising and firming mask that hydrates and balances

the skin, bentonite clay removes impurities, pepper berry

fights visible signs of stress and fatigue, hyaluronic acid

hydrates, and jojoba beads gently exfoliate — leaving skin

smooth and firm. In clinical tests, after just one application,

97% of users reported skin that felt firmer, 90% agreed

their skin appeared revitalised and 90% reported skin that

looked tight and toned.

@annasskinbeauty

@michelleleanna

I MASK PURIFYING PROBIOTIC MASK

Resist dehydration and imbalance with this fortifying

yoghurt-based probiotic mask that supports the skin’s

naturally occurring flora and boosts the complexion. Green

clay and activated charcoal absorb impurities while

vitamins, minerals and super fruit antioxidants deliver

hydration, clarity and balance. In clinical tests, after just

one application, 93% of users agreed that their skin felt

detoxified, 93% said their skin felt balanced and 80%

reported skin that looked less oily.

@luminescencebeautytherapies

@oharaskinandbody

■ To enquire about becoming an Image Skincare stockist, or for more information,

call 1800 625 387 or visit www.probeautysolutions.com.au/imageskincare

#PROBEAUTYSOLUTIONS 15


YOUR SPA

Yasawa Island Resort & Spa, Fiji

COULD A TRIP TO THE SALON OR SPA BE

GOOD FOR

YOUR HEALTH?

Australians are more stressed than ever, giving rise to an

increase in stress-related illnesses. But what if human

touch is the antidote?

It should come as no surprise that in this

busy, technology-driven age we live in,

stress is on the rise. Four out of every 10

Australians believe stress is having a

‘moderate’ to ‘very strong’ impact on their

physical and mental health, and these

responses are consistent with recent research

that shows stress has a toxic effect on the

body. Stress can affect all aspects of our life,

including our emotions, behaviors and

cognitive ability, and if left unchecked can

exacerbate existing health conditions like

diabetes, asthma and migraines, and cause

new ones such as high blood pressure, heart

disease, obesity, and depression and anxiety.

Relaxation is the only true antidote to stress,

and we know that a visit to the spa or salon is

a great way for clients to take some time out

and get their stress and anxiety levels under

control. But it’s important to remember that

while products are crucial to delivering fast,

PURE FIJI PROFESSIONAL

TREATMENTS ARE PERFECT

FOR THE TIME-POOR,

STRESSED OUT CLIENT

visible results for skin concerns, human

presence and touch is the key to providing

your clients with the relaxation and stressrelief

they crave. “Going to a spa is a way of

getting taken care of that is psychologically

and culturally acceptable, and we can carry

that feeling of being cared for with us for a

period of time, and very often that can help

us cope with stress,” says New York University

professor of psychiatry Dr. Virginia Sadock.

Physical contact is necessary for our

wellbeing, and gentle, nurturing touching

has a beneficial affect on our physiology

because it causes our bodies to release

oxytocin — a ‘feel good’ hormone that helps

counteract stress hormones. Physical touch

also increases circulation, which in turn

helps the blood deliver oxygen and nutrients

to the cells.

Treatments like facials, massages and body

wraps deserve to be seen as more than just

moments of ‘time out’, because they’re

actually imparting health-improving benefits

to clients by lowering blood pressure,

decreasing muscle tension and pain, and

cultivating an overall sense of wellbeing. And

while a lot of the de-stress magic can be put

down to touch, it’s also important to make

sure you’re undertaking these treatments in

a calming environment and with the right

products. Pure Fiji is a professional bath,

face and body care range perfect for creating

that feeling of tropical escapism in your spa

or salon.

Combining the best of ancient Fijian

traditions with advanced technology, Pure

Fiji’s Signature Rituals are luxurious

professional treatments designed to nourish,

hydrate and strengthen the skin, while

offering clients a moment of much-needed,

deep relaxation.

Amazing for the skin and incredible for

relaxation and wellbeing, Pure Fiji’s unique

treatments and retail products let you

provide your clients with the self-care they so

often fail to give themselves and allow you to

be an integral part of their wellness journey.

Pure Fiji products are designed to reflect the

vibrant Fijian culture and lifestyle, and will

leave your clients feeling refreshed, relaxed

and pampered — so what are you waiting

for? Help your clients de-stress and improve

their overall health and wellbeing by

bringing a slice of Pure Fiji paradise into

your spa or salon today. ■

For more information, or to become a Pure Fiji stockist,

call 1800 625 387 or visit www.

probeautysolutions.com.au/pure-fiji

OUR SALON PICKS

Nourishing Exotic Oil

‘Coconut’

Body Butter

‘Starfruit’

Hydrating Body Lotion

‘Coconut Lime Blossom’

Coconut Sugar Rub

‘Mango’

16 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE


Bring tropical Fijian luxury to your spa

Take your clients’ skin on the ultimate luxurious escape with our indulgent range of nourishing

body oils, fresh sugar scrubs, creamy coconut lotions, and soothing balms and butters.

With a heavenly range of Signature body treatments and a comprehensive range of body, face

and hair products, Pure Fiji combines a natural blend of exotic nut oils with botanical infusions

to nourish and hydrate, while tropical fragrances take you on the ultimate sensory journey.

Designed for ultimate skin nutrition, our award-winning

signature oil blend forms the basis of all Pure Fiji products

and comprises 4 nourishing nut oils:

COCONUT | MACADAMIA |

DILO | SIKECI

Cold-pressed at their source to preserve the molecular structure,

our nut oils are exceptionally high in essential fatty acids omega-3

and omega-6, and contain vitamins A, C, B and E for smooth,

healthy skin — meaning a massage becomes a skin treatment!

FIND OUT WHY EVERY WORLD-CLASS SPA IN THE

SOUTH PACIFIC CHOOSES PURE FIJI OVER ANY OTHER BRAND.

AU.PUREFIJI.COM


YOUR TANNING

AUSTRALIAN TANNING RANGE

INSPIRED BY THE TROPICS

As much as we love a good spray tan, nobody really wants to admit they got it

at a salon! Rather, we want people to think we’re naturally glowing or that

we’ve just returned from a vacation somewhere fabulous.

Self-confessed serial spray tanners, PBS founders Matt and Lisa

Williams had never found a tanning formula that met their

admittedly high standards — so they created their own.

“We were fortunate enough to be close friends with the owners of Tan

Temple, one of Australia’s busiest tanning salons in Sydney’s Bondi

Beach, and we worked together for nearly two years to create

Sunescape — developing and testing our formulas on real customers,”

says Matt.

“We knew that if we were going to launch a new tanning brand to

market, it had to be superior to anything else out there. The tan had

to look natural, fade evenly without drying the skin, and smell good.

We set ourselves the task of creating formulas that were rich with skinnourishing

ingredients and would give you a natural-looking tan

that you’d swear was the result of a holiday in a tropical paradise.”

Tweaked and tested weekly at Tan Temple, therapist and client

feedback was crucial to the formulation process and allowed Matt

and Lisa to produce a tanning range that ticked all the boxes. “We

knew we were onto something when Tan Temple’s clients started to

say, ‘Whatever you sprayed me in last time, I want that again!’” Lisa

explains. “Then one day, Matt was trialling the final formula and a

friend at the gym asked if he’d just come back from holidays!”

And so, the names of Sunescape’s varying shades were born —

Weekend in Bondi (light), Week in Fiji (medium), Month in Maui

(dark) and Summer in Santorini (ultra dark).

Since then, Sunescape has become the go-to tanning formula for

celebrities, influencers, models, brides and of course, everyday men

and women who want to get that natural glow. With professional

spray tan formulas and a gorgeous take-home retail range, if

you haven’t tried Sunescape yet, best pack your bags and choose

your destination! ■

For more information, or to become an Sunescape stockist, call 1800 625 387

or visit www.probeautysolutions.com.au/sunescape

SUNESCAPE’S FORMULA FOR SUCCESS

Sunescape products are formulated to provide a natural looking tan that

not only smells amazing, but is also good for your skin. All of our formulas

contain added vitamins, antioxidants and oils to nourish and hydrate, while

anti-ageing and firming ingredients leave skin smooth and replenished.

@daniellelaurendavis5

@justanothermannequin

AUSTRALIAN

MADE & OWNED

FREE FROM

PETROCHEMICALS &

PARABENS

FADES EVENLY

& NATUR ALLY

WITHOUT PATCHINESS

ADDED OILS FOR

HYDRATION &

NOURISHMENT

@_danni.gibson_

1-2 HOUR RAPID TAN

@jessie.lockley

ALCOHOL FREE*

VEGAN & CRUELTY FREE

FORMALDEHYDE FREE

ADDED EXTRACTS FOR

OVERALL SKIN HEALTH

@diazdilya

*Our signature formulas are FREE from alcohol and our new, ultra-dark

Summer in Santorini formula contains only naturally-derived alcohol.

@amypejkovic

#PROBEAUTYSOLUTIONS 19


YOUR WELLNESS

WELLNESS IS

A WINNER

With the wellness movement showing no signs of

slowing down, it’s time your salon or spa began catering

to this booming market — and there’s no better choice

than Australian beauty and lifestyle brand ECOCOCO.

While it may seem like the ‘wellness’

trend is everywhere these days, the

philosophy of wellness has actually

been around for thousands of years. Now a

$4.2 trillion market that’s growing twice as fast

as the global economy (and represents 5.3% of

all global economic output!), the wellness

practices we’re familiar with today are ancient

in origin — from Ayurvedic activities like yoga

and meditation, to traditional Chinese

medicine, like acupuncture, massage and

herbal medicine.

The concept of wellness (defined by the World

Health Organisation as “a state of complete

physical, mental and social wellbeing — not

merely the absence of disease”) may have been

around for millennia, but in modern times the

worldwide chronic disease and obesity crisis

has brought it into the mainstream. It’s no

coincidence that the wellness movement has

soared in popularity at this particular time in

human history — when we’re busier and more

stressed than ever. In 2014, more than a third

of global employers had invested in wellness

programs for employees, and more and more

consumers are turning to natural therapies

and products as a way to de-stress and simplify

their lives.

The concept of wellness is transforming every

industry, from food and travel, to medicine

and fashion, and as a salon or spa owner,

you’re part of the important spa and personal

care industry that makes up the ever-growing

‘wellness economy’. Now’s a great time to

incorporate the principles of wellness into

your service and product offering, with

products that provide real results, as well as

wellness benefits.

THERE’S A SHIFT TOWARDS CLEAN BEAUTY PRODUCTS THAT

ARE AUSTRALIAN-MADE, VEGAN, CRUELTY FREE, AND FREE

FROM NASTIES LIKE SULPHATES AND PARABENS.

Australian beauty and lifestyle brand

ECOCOCO offers a luxurious alternative to

mainstream clinical treatments with its

wellness-focused professional product and

service range. Launched in response to a

growing consumer demand for clean, ecoconscious

beauty and hair care products,

ECOCOCO is passionate about natural

beauty and seeks to encourage people to take

a holistic approach to their daily beauty

regime. The range of professional treatments

and retail products are chemical and toxin

free, vegan and cruelty free, and harness the

power of nature to nourish skin and hair.

We sat down with ECOCOCO Brand

Manager Jessica King to chat about the

brand’s influences, the wellness movement,

and what sets ECOCOCO apart.

CAN YOU TELL US HOW AND WHY

ECOCOCO WAS LAUNCHED? WHAT

MARKET WERE YOU HOPING TO REACH

AND WHAT DID YOU SET OUT TO ACHIEVE

WITH THE BRAND?

ECOCOCO is the brainchild of our

incredible founder, Stefan Ackerie. Prior

to launching ECOCOCO, Stefan owned

and ran the largest privately-owned

hairdressing company in the Southern

Hemisphere. ECOCOCO was developed

from his deep understanding and

knowledge of the hair and beauty sector.

After identifying an industry demand for

environmentally friendly beauty and hair

care products, Stefan launched ECOCOCO

in 2014 — a range of vegan and crueltyfree

hair, skin and tanning products

formulated with organic coconut oil and

all-natural botanical ingredients.

These days, the modern consumer wants to

know what they’re putting onto and into

their bodies and there’s a shift towards clean

beauty products that are Australian-made,

vegan, cruelty free, and free from nasties

like sulphates and parabens. ECOCOCO

provides the savvy consumer with a range

that meets all these needs, while also

incorporating the life- changing principles

of wellness. At the end of the day, we strive to

deliver innovative products that empower

men and women to look and feel their best in

a healthy, natural way.

20 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE


WHAT INSPIRED ECOCOCO’S

PROFESSIONAL TREATMENTS AND

WELLNESS PROTOCOLS, AND WHAT

PHILOSOPHIES AND CULTURES HAVE

FORMED THEM?

Our professional wellness treatments and

protocols were originally inspired by our

salon and spa stockists who wanted to offer

their clients more than skin and body

benefits. They were realising that in this

busy modern age, people are looking for

relaxing treatments that offer mental and

spiritual wellbeing, as well as physical

results. As a result, we began designing

treatments that incorporated calming and

healing rituals inspired by ancient Chinese,

Indian and Thai practises that would treat

the outer body, the lymphatic system, and

the clients’ state of mind. Our professional

treatments focus on the notion of wellness

and tend to both inner and outer wellbeing,

while our range of retail products means

clients can continue the daily self-care

rituals at home.

THE WELLNESS

MOVEMENT HAS

SOARED IN POPULARITY

BECAUSE WE’RE BUSIER

AND MORE STRESSED

OUT THAN EVER.

WHAT SETS ECOCOCO APART FROM

OTHER FACE / BODY / HAIR CARE

RANGES ON THE MARKET?

Our hero ingredients and essential oils

definitely set us apart from other brands

that are out there, because they enable us to

provide products that achieve real results,

naturally. 100% certified organic coconut oil

forms the basis of all ECOCOCO products,

and we supplement this amazing ingredient

with high- performance, natural ingredients

like Kakadu plum, charcoal, rosehip oil, goji

berry and acai berry, and beneficial, allnatural

essential oils that can calm and relax

(or invigorate and uplift!) the mind and

body. Our wellness rituals and the use of

energy-healing crystals in our professional

treatments also help set us apart from

other brands.

WHY DID YOU DECIDE TO INTRODUCE

CRYSTALS TO THE RANGE, AND WHAT DO

YOU HOPE THEY BRING TO THE ECOCOCO

TREATMENT EXPERIENCE?

Crystals have really made a comeback these

past few years, along with the rise of wellness

philosophies and holistic health, so we knew

they were definitely something we wanted to

incorporate into our treatments. According

to ancient philosophies, crystals carry

powerful energies that positively interact

with your body’s energy field, or chakra, and

holding them or placing them on your body

is thought to promote physical, emotional

and spiritual healing. Whether or not you

believe in the healing powers of crystals,

their use brings an additional tactile

experience to the treatments (we suggest

warming or cooling them to achieve different

sensations for your clients) and clients really

seem to love them.

HOW DO YOU SEE THE WELLNESS

MOVEMENT AFFECTING THE

PROFESSIONAL BEAUTY INDUSTRY?

The wellness movement has allowed the

professional beauty industry to introduce

‘experiences’ into their services, rather than

simply offering skin ‘treatments.’ In doing

so, it’s highlighted the importance of the

mind/body connection, and how achieving

this balance can be so beneficial to our

overall wellbeing. This more holistic

approach to professional beauty services

means clients are getting even more out of a

visit to the salon or spa, leading to increased

customer satisfaction and loyalty. And that

can only be a good thing! ■

For more information, or to become an ECOCOCO

stockist, call 1800 625 387 or visit

www.probeautysolutions.com.au/ecococo

CRYSTAL GUIDE

ECOCOCO incorporates a range of crystals into its

treatments — read on to discover their uses and benefits.

ROSE QUARTZ FACIAL CRYSTAL

Perhaps the crystal most synonymous with the

current wellness movement, rose quartz

is the ultimate beauty crystal, believed to

reduce impurities and stress in the skin.

ECOCOCO’s rose quartz face crystal is

designed for use in a soothing facial massage

aimed at increasing microcirculation to plump and

smooth the skin and encourage cell rejuvenation.

ROSE QUARTZ & AMAZONITE

PALM STONES

Designed to fit in the palm of your hand,

palm stones are versatile pieces that can be

incorporated into treatments in a number

of ways. Whether held by clients during

treatment or placed on various parts of

the face or body during facials and massages,

ECOCOCO’s palm stones can be a comforting,

grounding tool for your clients.

JADE EYE MUSHROOM

A highly calming stone, jade is great for use

on irritated and inflamed skin and is thought

to improve skin elasticity. ECOCOCO’s jade

eye mushroom crystals are designed to be

used below the orbital bone in gentle gliding

movements that encourage lymphatic drainage,

and reduce puffiness and the appearance

of fine lines.

JADE EYE MASK

The coolness and weight of this mask helps

reduce pore size, decreases puffiness and

relax fine lines, and ECOCOCO recommend

keeping it in the fridge for ultimate results.

BLUE CALCITE BODY MASSAGER

This large, smooth crystal feels beautiful in

your hand and is thought to clear negative

energy, promote physical healing and

encourage rest and relaxation — making it

the perfect ECOCOCO piece for use

in massages.

#PROBEAUTYSOLUTIONS 21


YOUR CLEAN BEAUTY

LÜK BEAUTIFOOD LIP NOURISH LIPSTICK

A range of 100% natural, toxin-free lipsticks

formulated with food-active ingredients, Lük

Beautifood Lip Nourish lipsticks feed lips with

plant-derived nutrients, antioxidants and

anti-inflammatories — providing lasting

hydration and protection for beautiful, natural

lips. Free from synthetic dyes, preservatives and

fragrances, Lük’s Lip Nourish lipsticks are

flavoured with cold pressed essential oils and

come in 12 delicious,

flattering shades.

YOUNGBLOOD NATURAL LOOSE

MINERAL FOUNDATION

Formulated with 100% pure minerals

and natural ingredients that let the

skin breathe, Youngblood’s topselling

Loose Mineral foundation is a

foundation, concealer, powder and

sunscreen — all-in-one! Free from

skin-irritating nasties like parabens,

chemical dyes, artificial fragrances,

alcohol, and petrochemicals, the

weightless, breathable mineral blend

effortlessly builds from sheer to full

coverage — perfectly concealing

imperfections to give you

healthy, glowing skin.

ORGANIC NATION

BLACK RICE SCRUB

Designed to resurface and smooth

all skin types, Organic Nation’s

Black Rice Scrub is formulated with

84.9% certified organic ingredients,

and harnesses the powers of

phytonutrient-rich ginseng and

calming, cleansing gingko to tone,

brighten and detoxify the skin. A

fantastic pick-me-up, thanks to its

incredible aroma of exotic essential

oils, this scrub skips the

environmentally unfriendly

microbeads — instead using crushed

black rice to buff away build up and

debris from the skin’s surface.

BESTOW ORGANIC HERBAL TEA

A therapeutic alternative to coffee and black tea,

Bestow Organic Herbal Teas provide delicious, hydrating

nutrition to support healthy, luminous, youthful skin.

One hundred percent organic and available in five

complexion-boosting blends, the benefits of these teas

don’t stop at the skin — when you purchase these fair

trade teas you’re directly supporting the local community

in Sri Lanka where the tea leaves are harvested.

the CLEAN

BEAUTY EDIT

Detox your clients’ beauty routines with

these hard-working, clean beauty faves that

are non-toxic and kind to your skin.

ECOCOCO

STRESS FREE OIL

Formulated with organic

coconut oil and a unique blend

of geranium, lime and orange

peel oils, ECOCOCO’s Stress

Free Body Oil intensely

moisturises skin from head to

toe — encouraging collagen

production, increasing blood

flow and imparting relaxing

aromatherapy benefits. 100

percent naturally derived, as

well as vegan and cruelty-free,

this body oil relieves tension

and stress — transporting you

to a spa-like state of tranquillity.

WOTNOT NATURAL FACIAL WIPES

Good for your skin and the earth, Wotnot Natural

Face Wipes are 100% biodegradable, natural fibre

wipes, infused with naturally-sourced vitamin E

and certified organic botanical extracts to gently

remove make up and impurities — leaving skin

cleansed and calm. Free from alcohol, artificial

fragrances, parabens and petrochemicals, Wotnot

Natural Facial Wipes are luxuriously soft and

suitable for even the most sensitive skin .


YOUR MAKEUP

the FINAL

STEP in

SKINCARE

It’s estimated that up to 75% of women

wear makeup every day, but unless

therapists are steering their clients

towards the right makeup, they run

the risk of undoing all their hard work.

The final, yet often forgotten step of

skincare is makeup, so why aren’t we

prescribing it the same way?

Therapists put their heart and soul into treating their clients’

skin, and there’s nothing better than achieving confidenceboosting,

life-changing results. But if your clients are going

home and using makeup that contains harmful chemicals,

preservatives and fillers, they’re likely to undo all your hard work!

Founded by medical aesthetician Pauline Youngblood, Youngblood

Mineral Cosmetics was developed, with the help of chemists,

dermatologists and cosmetic surgeons, to be gentle enough for use on

patients recovering from harsh medical procedures like laser,

microdermabrasion, chemical peels, surgeries and even cancer

treatments. Formulated with natural ingredients derived from the

earth’s minerals, Youngblood mineral makeup is non-irritating, nondrying

and non-comedogenic — and is designed to heal and soothe

the skin, while effectively covering blemishes, discolouration and

pigmentation, and providing a flawless, lightweight finish.

Youngblood’s Loose Natural Mineral Foundation is formulated with

natural ingredients that allow the skin to breathe and function

normally, and acts as a foundation, concealer, powder and sunscreen

all-in-one. While traditional makeup tends to include long lists of

skin-irritating binders, fillers (such as talc), chemical dyes, artificial

fragrances, chemical preservatives (like parabens), alcohol, lead and

mineral oil, Youngblood can be best summed up by the ingredients it

leaves out. Free from all the aforementioned nasties, Youngblood

instead uses natural ingredients like titanium dioxide, iron oxides

and mica to produce foundations that are gentle on skin and better

for your overall health and wellbeing. The end result is a luminous,

refined finish on every skin type — whether sensitive, allergy-prone,

acne-prone, mature or post-procedure.

Adding Youngblood to your salon not only provides an excellent new

revenue stream, it is the crucial and final step for healthy, glowing

skin. Stressing the importance of makeup as the last step of skincare

will allow you to provide your clients with end-to-end care that will

keep them coming back time and again.

With so much hard work being put into delivering the finest

treatments and getting the best results for your clients, isn’t it time

you chose a makeup brand that doubles as skincare and supports

your in-salon treatments? ■

For more information, or to become a Youngblood Mineral Cosmetics stockist,

call 1800 625 387 or visit www.probeautysolutions.com.au/

youngblood-mineral-cosmetics

Pictured: Youngblood’s Ultimate Starter display stand

#PROBEAUTYSOLUTIONS 23


BECAUSE WHAT

YOU PUT on YOUR

SKIN IS ONLY

half THE STORY

ENHANCE YOUR CLIENTS’ SKINCARE RESULTS

WITH THE POWER OF DERMO-NUTRITION

Thanks to their powerful blends of essential nutrients, probiotics and

essential fatty acids, Bestow Beauty super-food oils and powders

moisturise, nourish and purify the skin from within.

Designed by a beauty therapist, for beauty therapists, Bestow Beauty

encourages the elimination of toxins and boosts collagen and elastin

production — resulting in healthy, glowing skin that’s

truly transformed, from the inside out.

CALL 1800 625 387 FOR YOUR FREE SAMPLES

WWW.BESTOWBEAUTY.COM.AU

24 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE


YOUR INTERNAL BEAUTY

BEAUTIFUL SKIN

BEGINS IN THE GUT

With a new wave of scientific gut research highlighting

the direct connection between gut health and skin health,

we now know that we can’t truly heal inflammatory skin

conditions like acne, rosacea and eczema, or revitalise

dull, lacklustre skin without first rebalancing the gut.

Our gut is home to a complex ecosystem

of bacteria and fungus

called the microbiome, and poor

diet, ill health and genetics can deplete our

colonies of beneficial microbes - leading to a

disordered gut. Inflammatory skin

conditions such as rosacea and eczema are

now widely thought to be the result of an

inflamed gut, (thanks to a microbiome

imbalance), which is why it’s just as important

to treat the skin from within, as as it is to

treat it topically. Because what we put on our

skin is only half the story, Bestow Gut Love+

is a specially formulated world-class synbiotic

powder, with probiotics, prebiotics and

digestive enzymes that address skin issues at

their root by restoring gut health.

BESTOW GUT LOVE+

Creating the inner environment for clear,

glowing skin, Gut Love+ contains the

exclusive BIOHM ® probiotic that combines

prebiotics and good fungi - promoting the

elimination of toxins from the body and

seeking to rebalance the gut’s all-important

microbiome. Enzymatic action helps break

down digestive plaque built up on the gut

wall, superfoods support bowel health and

promote the elimination of skin-irritating

toxins and hormones from the body, while

liquorice, slippery elm, organic sulphur and

L-glutamine repair the gut wall.

BIOHM ® | A SUPERIOR PROBIOTIC

Did you know? Bacteria is only half the story

when it comes to rebalancing the gut.

Fungus is equally as important, but is

overlooked in most probiotics. Developed by

Dr. Ghannoum — a globally recognised

expert in gut health — BIOHM ® optimises

digestive health by combining good bacteria,

good fungi and enzymes to break down

digestive plaque; allowing its 30 billion live

active cultures to maintain, support, and

promote the balance of the digestive system’s

total microbiome.

INFLAMMATORY SKIN

CONDITIONS SUCH AS

ROSACEA AND ECZEMA ARE

NOW WIDELY THOUGHT

TO BE THE RESULT OF AN

INFLAMED GUT

WHAT ARE THE SKIN BENEFITS?

Bestow Gut Love+ renews your skin from

within by rebalancing your gut and

promoting the efficient elimination of skinirritating

toxins from the body. In

conjunction with a skin-friendly, gutsupporting

diet you may notice the following

skin benefits:

• Dull or congested skin becomes clearer

and brighter.

• Inflamed or sensitised skin becomes

calmer and stronger.

• Deep, cystic acne (which indicates a

hormonal imbalance) begins to clear over

time, as waste hormones and toxins are

efficiently eliminated from the body.

Beautiful skin begins in the gut, and mixed

into milk, yoghurt or a smoothie, Gut Love+

is an easy way to improve skin health from

the inside out. If you have clients with

stubborn skin conditions that aren’t

responding to topical treatments, it might be

time to take a more holistic approach by

introducing Bestow Gut Love+ into their

daily skincare regime. ■

For more information, or to become a Bestow Beauty

stockist, call 1800 625 387 or visit www.

probeautysolutions.com.au/bestow-beauty

#PROBEAUTYSOLUTIONS 25


YOUR SUCCESS

WE LOVE OUR DEDICATED

SKINCARE

PROFESSIONALS

All over the country, our salon partners are

pursuing their passion for beauty and

business success. Here, we chat with four of

our top salons to discover their must-have

treatments and products and find out why

they love partnering with PBS.

Zwar Beauty

THE BEAUTY SPOT | SWAN HILL, VIC

ZWAR BEAUTY | PORT LINCOLN, SA

Winner of the PBS Salon of the Year award for the second year

running, The Beauty Spot is an elegant and tranquil salon, offering

a huge range of high-end treatments that see clients experience

life-changing results. From Image Skincare, Dermalux LED, and

Youngblood Mineral Cosmetics, to Bestow Beauty, Pure Fiji and

Sunescape Tan, owner-manager Christine Ewart swears by PBS

brands because she knows they deliver results.

TOP-SELLING TREATMENTS?

Image Skincare facials and peels and Dermalux LED are our top

treatments, because they provide amazing results and are easily

supported by great home care products. We recently treated a

teenage girl with severe acne, who’d tried every product and

prescription medication under the sun without success. After just

three Dermalux treatments we started to see incredible results —

less redness, fewer pustules and a much calmer complexion. We

then incorporated Image Skincare peels and home care products,

and her skin completely transformed. As did her confidence!

DO YOU USE THE FREE MARKETING PROVIDED BY PBS?

Yes, always! The free marketing material PBS provides takes the

stress out of running a business. It’s one less thing I need to worry

about, and I don’t have to plan promotions ahead of time because

it’s done for me! The graphics look beautiful on our social media

pages, and we also use their posters in the windows of the salon.

WHY DO YOU LIKE DEALING WITH PBS AS A DISTRIBUTOR?

PBS is an exceptional company in

all aspects! Ordering is always an

easy process, and it’s now even

easier thanks to their online

ordering form. Staff training is

crucial to my salon’s success, and

PBS offers several training

options throughout the year for

The Beauty Spot

each of their brands, which is

fantastic. We also receive

amazing salon support from PBS — from the ordering team

through to our Business Development Manager, everyone is always

easy to contact and more than happy to assist with any inquiries we

have. I highly recommend PBS to anyone in the beauty industry!

Cutting down her salon menu by more than half, to focus on her

core treatments — skincare and facials — was a huge risk for Zwar

Beauty’s Tenille Dodd. But it’s a leap of faith that paid off for the

dedicated and passionate salon owner, seeing her home salon

become the success it is today!

HERO PRODUCTS?

I always wanted to be the person that people came to with their skin

disorders instead of going to the doctor, and once I started stocking

Bestow Beauty I learned that I had to start working internally

before beginning topical treatments.

It’s so clear to me now that if your gut is inflamed, it’s going to show

in your skin! Image Skincare is my topical skincare choice and with

the power of both brands I know I can make real changes to my

client’s skin — which in turn can change their life! That’s what sets

my business apart — I get to the root cause of skin issues, rather

than offering my clients band-aid solutions. Living with a skin

disorder can have a huge effect on your emotional and mental

wellbeing and I’ll do anything to help my clients heal themselves

and regain their confidence!

TOP-SELLING TREATMENTS?

The Image Skincare Ormedic Lift Peel and Dermalux LED

Phototherapy — combined! I love the fact that you can use the

Ormedic Lift on any skin type without having to prep the skin, and

I follow this incredible peel with 20 minutes under the Dermalux.

The Dermalux treatment is so powerful that I can confidently say

all skin types will see results after just two sessions. It’s the best

investment I’ve ever made!

THE IMPORTANCE OF EDUCATIONAL EVENTS & TRAINING?

Being a sole operator definitely has its up and downs. I’d love to be

able to share my workload and bounce ideas off colleagues, or have

someone look after my marketing and social media — but I just

don’t have that luxury.

This is why I believe educational events and training are so

important — they not only expand your knowledge, but they keep

you focused and motivated and provide great networking

opportunities. I recently attended the PBS Annual Skin Summit,

which was the best networking and educational event I’ve ever been

to. So motivating and inspiring!

26 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE


YOUR SUCCESS

THE TEMPLE SKINCARE | CASTLE HILL, NSW

Castle Hill’s The Temple Skincare & Spa is a multiple awardwinning

day spa and medi spa, nestled by the pool inside

boutique hotel, The Hills Lodge. Managed by Rene Herald, a

visit to The Temple Skincare & Spa provides luxurious

pampering to nurture the body and soul, while their resultsdriven

medi spa offers services and technology that provide

guests with outstanding results.

TOP-SELLING TREATMENTS?

Our top selling services are massages, facials and Dermalux LED,

and at Temple Skincare, we believe that having a wellness spa and a

results-driven clinic under one roof is the way of the future. We

combine advanced skin treatments that deliver visible results to our

clients, with a holistic touch of massage and wellness — because we

know there’s a demand for both. Our clients can enjoy the best of

both worlds with a therapist’s hands offering kinetic touch and

holistic healing, while high-tech machinery and advanced

cosmeceutical skincare provide real long-term results.

BENEFITS OF PBS’ ONLINE EDUCATION & TRAINING?

The new online training portal is a fantastic way to ensure all team

members are up-to-date with their training and product

knowledge, and we also use it as part of our induction process

when we hire new staff. The platform can be used anytime,

anywhere, and our team log on at home, during slow periods at

work and on their lunch breaks!

Body Wisdom | Photography: perthpop.com

BODY WISDOM | MOUNT HAWTHORN, WA

After discovering Image Skincare in 2012, Amy Marvelli from

leading Perth clinic Body Wisdom, pushed to be the first Australian

stockist of the range, and so began a reputable career treating skin.

Along with Image Skincare, Body Wisdom treats clients with

Dermalux LED and gets them event-ready with Youngblood

Mineral Cosmetics and Sunescape Tan.

CLIENT FAVOURITES?

Our top selling treatment is the Image Skincare Wrinkle Lift Forte

Peel, and our clients also love the Vital C Anti-Ageing Serum and

Hydrating Facial Cleanser products, as well as the Ageless Total

Pure Hyaluronic Filler. I love Image Skincare because you get to

use amazing ingredients (like kojic retinol and hyaluronic acid) that

make a real difference to the skin, and Dermalux LED is always

firm client favourite! We recently had a client experiencing adultonset

acne, so we combined the Dermalux acne setting with a

customised Image Skincare peel, and within six weeks she was

thanking me for results that were even better than I’d promised!

The Temple Skincare

HOW HAS THE SUPPORT FROM PBS HELPED GROW

YOUR BUSINESS?

I’m all about relationships, which is one of the main reasons I love

partnering with PBS. I don’t feel like I’m just an account or a

number with them — they actually care about the success of my

business and want to help it become more profitable. Our business

development manager is also amazing; she’s always willing to

brainstorm and help us put strategies in place and she even does

training with us via Skype! We’re so grateful for the high level of

knowledge and training we get from PBS — it really does make a

world of difference.

DO YOU USE THE FREE MARKETING SUPPORT PROVIDED

BY PBS?

Yes! The free Marketing On A Platter (MOAP) materials that PBS

provides to all its salons are an absolute life saver! My life is so much

easier, because they do the hard yards for me. From creating

promotions for us to pass onto our clients, to supplying emails, instore

posters and social media graphics to promote them — MOAP

gives you everything you need to nail your marketing campaigns!

THE IMPORTANCE OF EDUCATIONAL EVENTS & TRAINING?

The PBS events I’ve attended have really inspired me as a business

owner and have definitely aided the growth of my clinic. I’ve learnt

about profitability, rules and regulations, how to be a better boss,

and how to balance working in and on my business. I always notice

a spike in sales after I attend PBS events — because I go back to

work with an action-taking attitude! I always make sure I share

what I’ve learnt with my staff, to motivate and inspire them as well.

WHY DO YOU LIKE DEALING WITH PBS AS A DISTRIBUTOR?

I love PBS because they listen and they’re always willing help! The

team at PBS have helped me set budgets and treatment pricing and

they always manage to inspire me if I’m feeling demotivated in my

business. The knowledge and experience that owners Matt and Lisa

Williams have is superior to anyone else I’ve ever worked with,

(even during my time running a successful beauty franchise), and I

guarantee you’ll struggle to find that level of experience and

guidance anywhere else within the industry. ■

To become a Professional Beauty Solutions

stockist, call 1800 625 387 or visit

www.probeautysolutions.com.au

#PROBEAUTYSOLUTIONS 27


POWER-MASKING

Get ready to binge-mask with the introduction of new multi-action

masks that fortify, rejuvenate and boost skin’s natural glow.

Image Skincare continues to deliver the latest skincare technology

with their release of two new masks. To find out more, please call

281800 PROFESSIONAL 625 387 or BEAUTY visit www.imageskincare.com.au.

SOLUTIONS MAGAZINE

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