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Sponsorship Proposal

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SAE - PCE 2018<br />

Meet the Speed Breed<br />

hayagriva@poornima.org


Dear Partner in <strong>Sponsorship</strong>,<br />

Poornima College of Engineering is one of the leading centers for education in<br />

Rajasthan and undoubtedly the most respected technical institution in Jaipur. As a<br />

consequence of the sheer hard work and passion of a group of dedicated students,<br />

Atisa Club, the automotive hub of the institution was established.<br />

Team Hayagriva has now entered the 3rd year of its existence and has already<br />

collected several feathers in the cap, and repeatedly brought laurels to the institution.<br />

We have entered our third season this year, and are in the process of developing the<br />

3rd version of our formula prototype race car and are all set to reach hitherto<br />

unprecedented heights this season.<br />

Team Hayagriva aims to provides an opportunity to students to pursue their passion<br />

for Automobiles. Through this journey they learn to tackle real time engineering<br />

problems and gain the requisite expertise to solve any and all difficulties they might<br />

face.<br />

Our current focus is on to bring about innovations in our formula car and on<br />

improving upon our current technical knowhow of different subsystems that are a<br />

part of an automobile.<br />

We endeavor to build a reliable and robust automobile, a motto which is clearly<br />

evident from our previous seasons.<br />

Not only are we involved in fabrication and machining of parts but also put a lot of<br />

efforts into research work for material selection, design for manufacturing and<br />

costing parameters.<br />

We strive for stable and mutually beneficial relationship with our sponsors because<br />

we firmly believe that the knowledge and expertise gained from the industry is of<br />

paramount importance.<br />

Regards,<br />

Team Hayagriva


Who are we?<br />

Hayagriva is a grassroots race team based in PCE, Jaipur, Rajasthan, India. Our aim is to<br />

convert theoretical concepts into practical knowledge to improve real-time automotive<br />

consequences. This step towards automobile incorporates all aspects of real-world<br />

engineering projects including research, designing, manufacturing, testing, marketing and<br />

management.<br />

To interchange our virtual design with real racing car, we need to incorporate faultless<br />

manufacturing practices and in order to do this we require a substantial financial assistance.<br />

Competitions<br />

Supra - SAEINDIA (Society of Automotive Engineers)<br />

International society founded in 1905, is a global<br />

association of more than 1,38000 engineers and related<br />

experts dedicated to advancing mobility technology for use<br />

in every day life. SAE INDIA is an affiliate society of SAE<br />

international registered in India as an national nonprofit<br />

engineering and scientific society dedicated to advancement of mobility community in India.<br />

SAEINDIA has been organizing the event, which sees students from engineering colleges<br />

across the country battle it out against each other in their quest to apply their technical<br />

knowledge on the ground by conceptualizing and developing a formula racing car. Guided by<br />

a standard rule book, the Formula Supra requires teams to build a single-seat race vehicle,<br />

using an engine having a maximum capacity of 610cc. With numerous other guidelines over<br />

the construction, dynamics and safety of the vehicle, students attempt their hands at<br />

designing the car by utilizing various computer aided tools.<br />

IMPERIAL SOCIETY OF INNOVATIVE ENGINEERS (ISIE)<br />

ISIEINDIA is the most popular and favorite E-mobility<br />

Motorsports, Education and Research Publication<br />

organization in India among engineering institutes and<br />

green energy research organization. ISIEINDIA become<br />

the epicenter of green energy concept development in<br />

India. Formula Imperial is student formula style vehicle<br />

design and manufacturing event. The event formerly known as Hybrid Vehicle<br />

Challenge-HVC. The objective of the challenge is to design and fabricate a hybrid vehicle or<br />

an electric vehicle under ISIEINDIA Design restrictions so as to give the chance to students<br />

demonstrate and prove their creativity and their engineering skills in comparison to teams<br />

from other universities or colleges around Asia.


STATIC EVENTS<br />

Design<br />

In the design challenge, competitions are judged<br />

based on the creativity and quality of the design<br />

used to fabricate the racecar. Judges review the<br />

teams test data and analyses to evaluate the<br />

efficiency of the teams design and the material<br />

design.<br />

Cost<br />

and<br />

Manufacturing<br />

The cost and manufacturing challenge requires<br />

teams to balance material and fabrication costs<br />

against the associated incremental performance<br />

gains. Each team submits a production report<br />

which outlines theoretical cost associated with a<br />

limited production run based on the cars design.<br />

Business<br />

In the business challenge, business plans is<br />

constructed to convince the executives of<br />

hypothetical corporation that the teams design<br />

is worthy of being mass produced and<br />

sold to the public.<br />

DYNAMIC EVENTS<br />

Acceleration<br />

To test power and speed two drivers<br />

make two pass down a 75-meter<br />

straightway.


Skid – pad<br />

To drivers get two opportunities to<br />

steer through a narrow figure – eight<br />

course .The handling test evaluates<br />

the balance and setup of the<br />

suspension.<br />

Autocross<br />

This event challenges two drivers in and<br />

all-out sprint of two laps around a tightly<br />

wound course designed to test the cars<br />

suspension power.<br />

Endurance<br />

A twenty- two kilometer race split between<br />

two drivers with the car restarted<br />

in the middle. Many cars will not<br />

make it to the end of this grueling<br />

race, and those that do are penalized<br />

heavily in their car fails to comply<br />

with fuel consumption standards.


OUR ACHIEVEMENTS:<br />

2017-18 Achievements<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

ISIE-HVC-18 All India Ranking 8 th Position<br />

ISIE-HVC-18 Future Award Winner<br />

ISIE-HVC-18 People’s Choice Award winner<br />

ISIE-HVC-18 Runner-up in Acceleration round<br />

ISIE-HVC-18 Virtual Round 15 th position<br />

IGC-GOKART-18 Virtual Round 2nd position<br />

IGC-GOKART-18 All India 20 rank<br />

SKIT Project Expo-18 2nd Position<br />

2016-17 Achievements<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

ISIE-HVC-17 All India Ranking 5th Position<br />

ISIE-HVC-17 People Choice Award<br />

ISIE-HVC-17 Best Design Award<br />

ISIE-HVC-17 Go Green Award<br />

ISIE-HVC-17 Runner-up in Endurance Round<br />

ISIE-HVC-17 Runner-up in Innovation Round<br />

Gained respect from Jury and Organizers<br />

Gained respect from Competitors<br />

Appreciated by The Fastest Woman Driver<br />

Bani Yadav (Winner of Major Rally Titles in<br />

India)<br />

FUTURE GOALS:<br />

<br />

<br />

<br />

<br />

<br />

SAEINDIA - Supra<br />

Formula Bharat<br />

Formula Student Germany<br />

ISIE - Formula Imperial<br />

NGRC– Immortal motors


Team Hayagriva : 2019 Prototype Specs<br />

Powertrain<br />

KTM 390cc engine<br />

Rapid Prototype air intake<br />

KTM 390 exhaust system<br />

Chassis<br />

Tubular Chromoly Space Frame Cold drawn<br />

Strength tested using ANSYS, SolidWork<br />

and ANSYS Discovery AIM<br />

TIG and MIG welding<br />

Suspension<br />

Front – Push rod<br />

Rear – Triplex Third element and<br />

torsion bar<br />

Antiroll bar and shock<br />

Tyre & Rim<br />

Hosier R25B - 18.0x7.5 - 10<br />

Aluminum Alloys<br />

Brakes<br />

Wilwood Discs and caliper<br />

Tandem Master Cylinder - BOSCH<br />

(Maruti 800)<br />

Aerodynamic/Bodywork:<br />

FRP - Glass fiber sheets


Team Hayagriva : Go-Kart<br />

IGC (International Go-Kart Championship)<br />

International Go-Kart Championship is a global student challenge<br />

with a mission of encrypting students with technical as well as<br />

practical knowledge of manufacturing and building up a go-kart.<br />

The mission is accomplished by the ambition of these students to<br />

compete globally. These go-karting enthusiasts already have a lot<br />

of adrenaline and drawn on eyebrows in the last season of International Go-Kart<br />

Championship.<br />

Powertrain<br />

Bajaj 135cc engine<br />

Rapid Prototype exhaust system<br />

Chassis<br />

Tubular Chromoly Space Frame Cold drawn<br />

Strength tested using ANSYS, SolidWork and<br />

ANSYS Discovery AIM<br />

TIG and MIG welding<br />

Wheel<br />

BKT Tyres<br />

Brakes<br />

Maruti Suzuki Omni Master Cylinder<br />

Customized Disc and Caliper<br />

Bodywork<br />

Glass Fibre


Why become a sponsor ?<br />

With the participation of over 5,000 students from India and abroad , an event audience of over<br />

25,000 motorsports enthusiasts , formula student competitions are an resistible chance to<br />

market your valuable brand.<br />

Branding Avenues for Sponsors<br />

Sponsor Logo<br />

The company logo will be present on the vehicle , t- shirts, letter head , brochure and banner<br />

display at the pit during events. It gives an opportunity to reach out and brand your company<br />

eminent industrialist , world class engineers and students.<br />

Media Coverage<br />

Formula Imperial (Hybrid Vehicle Challenge) and Supra - SAEINDIA draw the attention of<br />

national and international PRINT AND NEWS MEDIA. The event receive extensive print and<br />

electronic media coverage, like CNBC TV 18 , NDTV , MTV, ECONOMICS TIMES,<br />

HINDUSTAN TIMES, TIMES OF INDIA, AMAR UJALA, HINDUSTAN, etc. to name a few.<br />

Magazines like overdrive and auto car India covers the event and release reports. These are<br />

national event with event sponsors including automobiles giants like Honda , Maruti Suzuki etc.<br />

and is attend by their top executives. It will allow you to network with globally renowned and<br />

respected companies.<br />

College Events<br />

<br />

<br />

<br />

<br />

<br />

<br />

Technical lectures<br />

Alumni meets<br />

Annual festival<br />

SAE Club activities<br />

Technical workshops<br />

Mini convocation


Online Platform<br />

We are having a combined 3,500+ followers. Our Facebook and Instagram page, with over<br />

3000+ followers would be used to promote the sponsor’s company.<br />

We also have a YouTube channel that highlights sponsors contribution in great detail while<br />

showcasing the car design and the team.<br />

Promotion through AAROHAN<br />

Aarohan, It is a intercollege Tech-Culture-Sports fest of Poornima Group of colleges. This<br />

legacy is being passed on since 2009 with great energy and enthusiasm. In the voyage of<br />

9 years, it has seen 40000+ participation by the students of various colleges. It gives a<br />

unique opportunity to you to connect with The Poornima Brand. It provides chance to<br />

connect with 10000+ young minds over the duration of 5 days.


BECOME A SPONSOR<br />

As our sponsor, your company will receiving recruiting and advertising benefits. All of our<br />

sponsors have access to our members for recruitment. The team proudly represents all of our<br />

sponsors at the national and international competitions, annual functions, and community<br />

events.<br />

Hayagriva Racing is open to discussing all manner of opportunities. Below are listed a variety of<br />

ways Hayagriva Racing can promote and benefit your brand.<br />

Brand Awareness<br />

• Logo decal on formula car.<br />

• Logo on helmet.<br />

• Logo in pit area.<br />

• Logo on t-shirts, hoodies and all other merchandise.<br />

• Mention of brand in all interviews including video, radio, print and track interviews.<br />

• Brand logo on car at race track.<br />

• Brand logo on car on all social media posts and articles with photo of car.<br />

• Brand logo on Hayagriva Racing promotional video.


PART SPONS0RSHIP<br />

The successful completion of formula race car is dependent on availability of special parts that<br />

are rarely available in the open market.<br />

Due to production requirement, in kind sponsorships of materials and services are accepted<br />

and in some cases encouraged. The team can provide valuable data acquired during vehicle<br />

testing that can act as test bed for motorsports, aerospace, composites and other industries.<br />

Improve or demonstrate the viability of donated developmental products or materials. Team<br />

Hayagriva can act as test bed for motorsports, aerospace, composites and other industries.<br />

Safety<br />

Equipment<br />

Tools<br />

Raw<br />

Materials<br />

IN-KIND<br />

<strong>Sponsorship</strong><br />

Transportation<br />

Machining


ADOPT A PART<br />

Driver Safety Gear<br />

Racing Tyres<br />

Sprockets<br />

Ball Gearings<br />

Rod Ends<br />

Dampers<br />

Wheel Brakes<br />

Radiator<br />

Battery<br />

Composite Motor


SLABS<br />

Title Platinum Gold Silver<br />

Naming Rights<br />

Venue Selection For<br />

Vehicle Launch<br />

Display of Car for<br />

Company Events<br />

Exclusively Among<br />

Sponsors<br />

Logo on Helmet<br />

Sponsor Pamphlet<br />

Distribution<br />

Logo on Apparels<br />

Logo on Banners<br />

Logo on Car<br />

Logo on Official<br />

Website<br />

Publicity in College<br />

Festivals<br />

Partnership<br />

Certificate<br />

Promotion on our<br />

Social Media<br />

<strong>Sponsorship</strong><br />

Amount<br />

Rs. 150000<br />

and above<br />

Rs. 110000 To<br />

Rs. 140000<br />

Rs. 50000 To<br />

Rs. 100000<br />

Rs. 20000 To<br />

Rs. 40000<br />

*You can provide us sponsorship either in the form of cash, products or by providing facilities.


PREVIOUS SPONSORS


A TOKEN OF THANKS<br />

We hope that this <strong>Sponsorship</strong> <strong>Proposal</strong> has given you and in-depth insight into our team,<br />

its mission, its goals, and the unparalleled promise and marketing benefits we offer. A solid<br />

and prosperous partnership with this unique team could provide you with several exciting<br />

opportunities and an extremely effective marketing tool.<br />

Contact us to discuss how this partnership can be tailored to best meet your marketing<br />

goals. We are open any and all requests you may have to add or modify what the<br />

partnership entails. Give us a call or email to discuss how we can work together to make the<br />

upcoming race season a success for HAYAGRIVA as well as SPONSORS. Thank you for<br />

your time, we look forward to hear from you.<br />

Contact Us<br />

Dhananjay Kumar (Captain, Team Hayagriva)<br />

7976335172<br />

Adarsh Raj (Vice-Chairperson, SAE Club)<br />

8757238884<br />

Dhananjay Kumar (Faculty Advisor)<br />

8824599822 dhananjay.kumar@poornima.org<br />

hayagriva@poornima.org<br />

/Hayagrivaatisa<br />

hayagriva_racing<br />

ISI - 6 RIICO Institutional Area, Sitapura<br />

Jaipur, Rajasthan - 302022

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