CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty in Australia.
In this issue:
- The Breast Report - your guide to augmentation
- Put an end to bad hair days
- 24 hour makeup, products that last
- Sex appeal - do you have it?
High Performance SKIN Ethics HIGH PERFORMANCE ETHICS ARE CRUCIAL TO LEADERSHIP AND MEDIK8 IS A SHINING EXAMPLE OF HOW ETHICAL BEHAVIOUR AND CORPORATE SOCIAL RESPONSIBILITY CAN BRING SIGNIFICANT BENEFITS TO A BUSINESS. More and more customers globally are demanding transparency as they take an increasing interest in the ethical practices of the companies they buy from. ‘Conscious consumption’ is the new buzzword. It is a movement of people who seek out ways to make positive decisions about what to buy as they look for solutions to the negative environmental impact consumerism could have on our world. Environmental welfare is a cause close to Medik8’s heart and it is a company committed to reducing its environmental footprint at every opportunity. The management philosophy is based on ethical practices and behaviour, so leaders within the company can direct employees by example and guide them in making decisions that are not only benefi cial to them as individuals, but also to the company as a whole. Sustainability is absolutely key in the beauty industry and Medik8 strives to fi nd a balance. For example, in 2018 it removed all plastic inserts from its cartons and replaced them with 100% recycled card, making its cartons completely recyclable and saving over 3 tonnes of plastic every year. Plus, all of Medik8’s serum bottles and pipettes are made from glass and, since 2018, its glass bottles have contained 40% recycled glass, a fi gure it is looking to increase in the near future. Medik8 has also pledged to be 100% vegan by the end of 2019 and it is very much on track to meet this goal. Medik8 uses only the highest quality ingredients and if there is a scientifi c ingredient that provides effective results and is backed by clinical data then Medik8 will use it; but if there is a natural alternative that has the same effects, it will always choose the latter.
MEDIK8’S8CORE PRINCIPLES Medik8 is a British company, which manufactures in the UK, yet complies with European standards. It is a brand rooted in science and nature and follows a combination of eight core principles. WHERE TO GET IT For stockists call 1800 242 011 or visit www.medik8.com.au 1. SIMPLE Medik8 is on a mission to demystify antiageing skincare. The company believes looking 40 when you’re 50 is as simple as following its anti-ageing philosophy ‘vitamin C plus sunscreen by day, vitamin A by night’. 2. TAILORED While anti-ageing is at its core, Medik8 also provides solution specifi c skincare for a range of skin concerns. It understands customers often want their skincare to do more than one job for them. That’s why its products can help clear blemishes or pigmentation while also helping to prevent premature skin ageing. 3. CLEAN Formulations are important and Medik8 knows what to add in and what to keep out. No fads or fashions. No parabens, phthalates or sulphates, no microbeads. It may sound contradictory, but some ingredients get weaker when more concentrated so Medik8 researchers work tirelessly to fi nd the sweet spot in every formulation - the concentration that delivers the best results with minimal irritation. Sometimes that means less is more. Medik8 uses clinically proven ingredients with original research behind them. 4. ARTISAN Many active ingredients in professional skincare are incredibly unstable and diffi cult to work with. Medik8 promises to deliver professional strength products to the market as freshly as possible. Its serums are handmade in small batches by the master blender at its own UK-based ISO certifi ed labs. This helps ensure the products are still powerful and effective when they reach its clients. 5. FREE THINKING Medik8 is an independent company and this allows it to be totally free in product development with fresh ideas and swift new product creation. Medik8 develops all its ideas and products in-house in its own state-of-the-art labs. 6. PROFESSIONAL You’ll only fi nd Medik8 in professionally trained clinics, spas and specialist websites. This ensures clients will receive the attention, care and tailored skincare advice they deserve. 7. TECHNOLOGY It is important that active ingredients can reach the correct location within the skin to provide results. Medik8 uses liposome and micro-emulsion technologies that work like protective ‘bubbles’ around the molecules to ensure ingredients can reach the right place; avoiding being stuck in the upper layers of the skin and causing irritation. The company develops and frequently patents its own original research, often collaborating with universities and academics. 8. ETHICAL Of course, Medik8 products are 100% animal cruelty-free. The company is dedicated to minimising its impact on the environment whenever possible. The manufacturing processes are energy effi cient, without interfering with results. Medik8 uses recycled paper for all of its packaging and 40% recycled glass in its serum bottles. Even its buildings are run from 100% renewable energy sources.