Retailers Forum August 2019 E Mag

FORUM WORKSHOP
forumworkshop
• Deliveries to store will be made:
by truck; by courier
• For shipping & receiving I need a:
loading dock; back
entrance; doesn’t matter
• Your ideal location is:
in a mall; along a busy
street; in a shopping
center or plaza;
a stand-alone site;
doesn’t matter
• For display & promotion you need:
a large sign out front; large display windows
• Customers will arrive:
by public transit; by car; stroll in off street
• I therefore need: a wide sidewalk out front;
customer parking; lighting at night
• Other special considerations:
DESCRIBE YOUR IDEAL STORE
Get out your notebook and describe your ideal
store. Item by item, list the features you want
and need. At minimum, how much space for
the showroom? For the office? For the warehouse?
What kind of display area will make the
best presentation of your merchandise? Is it important
you have large windows, or will a simple
sign tell passersby all they need to know?
Does your store need to be on the first floor, or
could you rely on customers walking up or
down a set of steps? Is your store a stand-alone
destination, to which people will drive? Then
they’ll need places to park. Will it be helped
greatly by the presence of other stores, some
selling similar merchandise? Review these answers,
along with your notes on the customers
you need to reach, and where they live.
continued...
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AUGUST 2019 | RETAILERS FORUM MAGAZINE