Retailers Forum August 2019 E Mag
Monthly magazine for independent retailers, small store owners, online sellers, eBayers and Amazon sellers. Here you will find great WHOLESALE MERCHANDISE to buy to resell at your stores or websites. We have been publishing monthly since 1981 and are the premium go-to resource for small businesses. Check our full site at: www.WholesaleSources.com and get free access to our other trade magazines, articles and Directory of Wholesalers!
Monthly magazine for independent retailers, small store owners, online sellers, eBayers and Amazon sellers. Here you will find great WHOLESALE MERCHANDISE to buy to resell at your stores or websites. We have been publishing monthly since 1981 and are the premium go-to resource for small businesses.
Check our full site at: www.WholesaleSources.com and get free access to our other trade magazines, articles and Directory of Wholesalers!
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FORUM WORKSHOP<br />
forumworkshop<br />
OBSERVE PEDESTRIAN &<br />
AUTO TRAFFIC PATTERNS<br />
The next facet of your site investigation puts<br />
you in the observation post. Stop by the site a<br />
few times during the week and monitor the<br />
traffic patterns, during both day and night.<br />
<br />
Note the types of crowds, looking for the people<br />
you’ve already identified as your ideal customer.<br />
Do they appear, and if so, when? If the<br />
only time your ideal shopper strolls through is<br />
early Saturday morning, you may not be able<br />
Page 50 AUGUST <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
to attract enough shoppers to support your<br />
business. Many purchases are made on impulse,<br />
but your customer must be in the area<br />
before that sudden urge to buy strikes. Note the<br />
type of crowds that gather in the area toward<br />
the evening hours. A group of boisterous<br />
teenagers may make you suddenly nostalgic<br />
for your own reckless youth, but they will also<br />
keep certain shoppers away.<br />
If the storefront sits on the street, monitor the<br />
auto traffic. A busy road can prove too busy if<br />
the pace of traffic discourages drivers to slow<br />
down and turn in to your parking lot. Is there<br />
a turning lane, and a progression of traffic<br />
lights to regulate the flow? These can actually<br />
encourage people to pull off the road for a<br />
shopping diversion. How visible is the store<br />
and storefront from the road? continued...<br />
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