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NAMBA<br />

®<br />

Not An MBA<br />

SYLLABUS<br />

2019


What is<br />

NAMBA


In order to build the ultimate business program for<br />

the challenges of the 21 st century, while making sure it’s<br />

aligned with the most current needs of the market - we’ve<br />

assembled an academic committee made out of tech<br />

executives who are alumni of the best business schools<br />

on the planet. They work for companies like Google,<br />

Microsoft, Amazon and Tesla and are alumni of schools<br />

like Harvard, Wharton and Stanford.<br />

We told them: let’s build a business programme so good<br />

you would have wanted to do it yourselves. A programme<br />

so current you’d want to hire its graduates.<br />

We also said – as this is a programme for the self made,<br />

it has to be flexible. And affordable. And it has to not<br />

only connect people together with world-class, current<br />

growth mindset – it has to do it in the most effective,<br />

innovative and immediate fashion.<br />

What we’ve eventually built is so remarkably different than<br />

an MBA, that we’ve decided to call it just that: Not An MBA.


NAMBA<br />

Content<br />

Categories


29%<br />

Management<br />

& Leadership<br />

21%<br />

Personal Skills &<br />

Self-Development<br />

6%<br />

Finance<br />

13%<br />

Data<br />

9%<br />

Product<br />

20%<br />

Marketing,<br />

Sales & CS


Session<br />

Formats


Every session at <strong>Jolt</strong> is crafted to give immediate,<br />

measurable value – giving every participant a skill they<br />

can use tomorrow morning.<br />

90 MINUTES<br />

SINGLE<br />

3 HOURS<br />

WORKSHOP<br />

4 SINGLES<br />

MINI COURSE<br />

All of our sessions are casted LIVE to our campuses<br />

by world-class experts from the four greatest<br />

innovation hubs on the planet – Silicon Valley, London,<br />

Tel-Aviv and New-York.


Management<br />

& Leadership<br />

3 Mini courses<br />

8 Workshops<br />

11 Singles<br />

1275 Points


A simple Way<br />

to Make<br />

Difficult Decisions<br />

Get better at making difficult decisions faster<br />

and smarter than ever before<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Agile<br />

Project Management<br />

Initiating, planning, executing and achieving<br />

success. Uncover the key to truly powerful<br />

project management.<br />

200<br />

points<br />

4 SINGLES<br />

MINI COURSE


Building<br />

a Brilliant Team<br />

Learn how to build your leadership<br />

and build an effective brilliant team<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Business<br />

Models<br />

Discover the different types of business<br />

models, what fits your product and how<br />

to implant it<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Case Study:<br />

Re-design Your<br />

Company Structure<br />

Learn the different models<br />

of organisational structure by analysing<br />

case studies<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Competitive Analysis:<br />

Identify Your Unique<br />

Advantage<br />

Learn how to collect and review information<br />

about rival firms to make sure you are<br />

on the winning side<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Create Your Own<br />

Business Canvas<br />

Build your own Business model canvas<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Crisis Management<br />

We cant always predict it, but we can<br />

definitely go through it and move on.<br />

How can company survive and move on<br />

after a crisis.<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Cross-Cultural<br />

Management<br />

In a global era, many managers found<br />

themselves managing teams involve<br />

a different cultural background.<br />

Learn how to do it right.<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


From San-Fran to<br />

Berlin: Connect<br />

Between Distributed<br />

Teams<br />

Discover strategies that will help you<br />

successfully manage geographically<br />

dispersed teams<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


How to Hire<br />

the Right People<br />

(Based on the 'Who' Best-<br />

Selling Book)<br />

In this workshop, we'll equip you with a<br />

methodical hiring process, based on insights<br />

from the bestseller 'Who?'<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Leading Changes<br />

in Your Team<br />

For so many reasons we have to change<br />

sometimes our team. Learn how to do it right.<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Managing Projects<br />

Using Collaborative<br />

Platforms<br />

(monday.com)<br />

How to use monday.com and how to work<br />

with this type of apps (working with boards,<br />

cards assigning tasks).<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Masters of Scale -<br />

Intro to Scale Culture<br />

Case studies of companies that grow from<br />

zero to a gazillion. Based on Reid Hoffman<br />

podcast "Master of Scale".<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Networking Tactics<br />

to Build Meaningful<br />

Relationships<br />

Networking is key to success. Identify how to<br />

engage with anyone, and how to have more<br />

effective social interactions.<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


OKRs: How to<br />

Measure Business<br />

Performance (Based on<br />

the Measure What Matters<br />

Best-Selling Book)<br />

Discover how tech giants such as Intel and<br />

Google use OKRs to achieve explosive growth<br />

and stay on track<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Outsource vs.<br />

In-House<br />

What tasks and projects are best for<br />

outsourcing and which for insourcing<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Run Productive<br />

Meetings<br />

Effective management meetings and how<br />

to apply them practically within our own<br />

organizations<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Solving Complex<br />

Problems with Design<br />

Thinking<br />

Excellent design makes products more<br />

desirable and appealing to users and<br />

customers. In the last few years, products<br />

have shifted from being engineering driven<br />

to design-driven. Design thinking is the best<br />

way to sense-making, simplifying processes,<br />

and improving customer experiences - learn<br />

how to master it.<br />

200<br />

points<br />

4 SINGLES<br />

MINI COURSE


Start Negotiating<br />

Price Like a Pro<br />

Most people think that the best negotiators<br />

are born with given talent. In fact, what<br />

gives these negotiators leverage is that they<br />

always stick to one framework and never drift<br />

away from it.<br />

In this <strong>Jolt</strong>, you'll learn a negotiation method<br />

that will enable you to negotiate a price in<br />

the business and seek win-win situations.<br />

You'll also get to practice it and evaluate<br />

whether you negotiated well or not.<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Team Management -<br />

Maximize Your Team<br />

Master how to bring people together, deepen<br />

relationships and leverage both your own<br />

strengths and those around you<br />

200<br />

points<br />

4 SINGLES<br />

MINI COURSE


What It Takes to<br />

Become a Skilled<br />

Interviewer<br />

Learn how to ask the right questions, evaluate<br />

candidates and make a wise judgment to<br />

match the right person for the job<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Personal Skills &<br />

Self Development<br />

1 Mini courses<br />

12 Workshops<br />

6 Singles<br />

950 Points


Fundamental<br />

Techniques<br />

For Influencing<br />

Others<br />

Get Ready For<br />

Your Next Job<br />

Interview<br />

How To<br />

Collaboratively<br />

Negotiate Win-<br />

Win Outcomes<br />

How To<br />

Automate<br />

Processes<br />

Storytelling<br />

Techniques For<br />

Communicating<br />

Better And<br />

Conveying Your<br />

Message


Define Your Unique<br />

Personal Brand<br />

Speed up your career so you can have better<br />

network, command more respect and earn<br />

better money than you do now<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Embrace Conflicts<br />

to Boost Team<br />

Collaboration<br />

Understand the benefits of collaborative and<br />

regenerative systems and then learn to craft<br />

win-win solutions, using various strategic and<br />

creative thinking tools<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Design Powerful<br />

Presentations<br />

Expand your professional growth and learn<br />

how to prepare and deliver a presentation<br />

that conveys an impactful message<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Face<br />

Your Biases<br />

Recognize your own bias and reduce their<br />

presence at the workplace<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Finding a Career<br />

that's Right for Me<br />

Learn what jobs are best suited to your skills<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Fundamental<br />

Techniques for<br />

Influencing Others<br />

(Based on the 'How to<br />

Win Friends and Influence<br />

People' Best-Selling Book)<br />

Unlock powerful gestures and actions based<br />

on the groundbreaking book, 'How to Win<br />

Friends and Influence People'<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Get Ready for Your<br />

Next Job Interview<br />

How does a recruiting process works and<br />

what is the importance of understanding<br />

the role you are applying to. We will learn<br />

how to present yourself as the most suitable<br />

candidate, practice how to answer character<br />

questions in interviews and also get a<br />

deep understanding of the the interviewer<br />

perspective.<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


How to Automate<br />

Processes<br />

Automation can save you major time and<br />

brainpower. Learn how, through better<br />

processes, automation can work for you.<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


How to<br />

Collaboratively<br />

Negotiate Win-Win<br />

Outcomes<br />

How to creatively and collaboratively find<br />

win/win possibilities in every negotiation<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


How to Negotiate<br />

Your Next Salary<br />

Discover proven negotiation tactics that<br />

will not only help us stand-out from the<br />

competition but ensure we get the best deal<br />

possible for ourselves<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Improve<br />

Your CV<br />

Learn how to build a professional CV.<br />

How can you change and upgrade your CV<br />

to get more attention and pass the first steps<br />

of recruitment.<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Presenting Your Ideas<br />

with Persuasion<br />

Learn how to present your ideas in a much<br />

more persuasive way<br />

200<br />

points<br />

4 SINGLES<br />

MINI COURSE


Provide Feedback<br />

That Works<br />

We are all making some mistakes at work,<br />

exactly like our colleagues and mangagers.<br />

Learn how to give and get a feedback that<br />

works.<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Questioning<br />

Techniques to Ace<br />

Business-Sales<br />

Opportunities<br />

In this <strong>Jolt</strong>, we will learn what questions<br />

consistently transform any business<br />

conversation or sales presentation into a<br />

"Win-Win" scenario, and what questions will<br />

convert business associates into loyal allies,<br />

and new customers into raving fans<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Storytelling Techniques<br />

for Communicating<br />

Better and Conveying<br />

Your Message<br />

Understand what “storytelling” truly means<br />

and learn the best practices to make it the<br />

backbone of your business life<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


The Four Stages of<br />

Career Development:<br />

Where Do You Stand?<br />

Discover the different stages of career<br />

development that any individual passes<br />

through and where you stand<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


How to Build<br />

a Great LinkedIn<br />

Profile<br />

Learn how to tell your personal story to secure<br />

more opportunities. Come armed with your<br />

current bio and way of positioning your career<br />

story so far, and you’ll be sure to leave with<br />

a revitalised LinkedIn profile and tried-andtested<br />

ways of boosting your personal brand<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Wix: How to Build<br />

a Killer Landing Page<br />

Your <strong>web</strong>site has never been more important.<br />

In this workshop, learn how to design a site to<br />

increase sales with Wix<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Work Smarter, Not<br />

Harder: Best Practices<br />

for Managing Your<br />

Calendar<br />

Discover tried-and-tested ways to manage<br />

your time, create efficiencies and separate<br />

the important from the irrelevant<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Data<br />

1 Project<br />

5 Workshops<br />

450 Points


From Data Set<br />

To Business<br />

Case<br />

Data<br />

Visualisation<br />

Data-Driven<br />

Decision Making<br />

Qualitative And<br />

Quantitative<br />

Data Collection<br />

Methods<br />

Using Data Every<br />

Day With Google<br />

Sheets<br />

How To Use<br />

Google Analytics<br />

To Drive Business<br />

Insights


From Data Set to<br />

Business Case<br />

Discover the critical steps we need to create<br />

the perfect pitch, as well as the dos and<br />

donts of pitching before an audience<br />

200<br />

points<br />

4 SINGLES<br />

PROJECT


Data<br />

Visualisation<br />

Learn how to translate data insights into<br />

compelling visual stories for other key<br />

audiences: customers, teams with different<br />

specialisms, senior stakeholders, journalists,<br />

investors, or the wider public<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Data-Driven<br />

Decision Making<br />

How to make smart decisions using data,<br />

what we should be aware of, and how to use<br />

it for communication<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Qualitative and<br />

Quantitative Data<br />

Collection Methods<br />

How to collect important valuable data and<br />

how can we use it<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Using Data Every Day<br />

with Google Sheets<br />

In this hands-on workshop, learn how to<br />

better clean, organise, optimise and analyse<br />

your data using Google Sheets<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


How to Use Google<br />

Analytics to Drive<br />

Business Insights<br />

Using Google Analytics, learn how to measure<br />

and extract meaningful insights, report better<br />

and increase conversion<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Marketing, Sales<br />

and Customer<br />

Success<br />

1 Mini course<br />

8 Workshops<br />

8 Singles<br />

825 Points


Improve Sales,<br />

Marketing<br />

And Support<br />

Processes With<br />

Hubspot (Crm)<br />

Intro To Google<br />

Ads & Secret<br />

Methods<br />

Target Audience:<br />

Defining<br />

Personas<br />

First Steps<br />

Towards<br />

Creating An<br />

Engaging<br />

Community<br />

User Acquisition:<br />

How To Build<br />

Marketing<br />

Funnels<br />

Behavioural<br />

Economics: What<br />

Really Drives<br />

Your Customers?<br />

Dealmaking:<br />

How to Generate<br />

B2B Deals


Achieve Explosive<br />

Customer Growth<br />

(Based on the 'Traction'<br />

Best-Selling Book)<br />

Explore the tools and techniques achieve<br />

explosive customer growth, as described<br />

in 'Traction' (The 19 Channels)<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Behavioural<br />

Economics: What<br />

Really Drives Your<br />

Customers?<br />

What really drives customer behavior and<br />

what can you do about it?<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Client Acquisition<br />

with LinkedIn & Email<br />

Main tactics to reach the exact people and<br />

titles we want inside org's, and how to write<br />

the best, succinct email to get them onboard<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Create a Marketing<br />

Message that Works<br />

In today's world our audience has very little<br />

patience to hear what we have to say. For<br />

this reason, we have to be interesting and<br />

keep on elevating our audiences' attention.<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Create and Send<br />

Effective Newsletters<br />

with MailChimp<br />

Learn the essentials of email marketing and<br />

how to optimise them using MailChimp<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Customer Service:<br />

Retention & Churn<br />

How to measure and track churn and<br />

retention as part of your customer success<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Dealmaking: How to<br />

Generate B2B Deals<br />

Learn the steps of the B2B sales process that<br />

the most successful companies use to sell<br />

their products. Sticking to this process will<br />

enable you to convert leads more efficiently,<br />

deal with objections, and make customers<br />

happy.<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


First Steps Towards<br />

Creating an Engaging<br />

Community<br />

Dive into the core components that every<br />

strong community must have, and identify<br />

ways to leverage social media to kickstart<br />

your growth both on and offline<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Gain Competitive<br />

Advantage Using<br />

Growth Hacking<br />

Learn the very tools that today's growth<br />

hackers are using to scale their businesses<br />

with low-cost alternatives to traditional<br />

marketing<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


How to Provide<br />

Outstanding Service<br />

Zappos CEO Tony Hsieh share in his book<br />

"Delivering Happiness" a path to profits,<br />

passion and purpose and how is company<br />

get to over 1B$ in gross merchandise sales<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Improve Sales,<br />

Marketing and<br />

Support Processes<br />

with HubSpot (CRM)<br />

Discover the power of Hubspot, one of the<br />

most popular developer and marketer tool<br />

in the world<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Intro to Google Ads<br />

& Secret Methods<br />

Everything you need to know to start<br />

advertising on Google, from PPC to popular<br />

payment forms<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Intro to PPC:<br />

Facebook &<br />

Instagram Marketing<br />

PPC (Pay-per-click) is an advertising model<br />

used to drive traffic to <strong>web</strong>sites or services.<br />

Learn how does it work on Facebook<br />

and Instagram.<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Selling<br />

Like a Pro<br />

Learn how to close deals faster with the right<br />

sales process that fits your product<br />

or services<br />

200<br />

points<br />

4 SINGLES<br />

MINI COURSE


Setting the Right Price<br />

for Your Product<br />

The first step for selling a product is setting<br />

the price. Doing it right can make the<br />

company successful, but doing it wrong<br />

can make you lose the competition. Learn<br />

pricing methods that will help you price your<br />

products and services correctly.<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Target Audience:<br />

Defining Personas<br />

Personalization is all about tailoring a product<br />

to specific consumer needs. The more precise<br />

it is, the greater the chance consumers won't<br />

accept living without it!<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


User Acquisition:<br />

How to Build<br />

Marketing Funnels<br />

Learn why Marketing Funnels are essential to<br />

your business, discuss which type of Funnel is<br />

best for your business, and check great free<br />

tools for managing Funnels<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Product<br />

5 Workshops<br />

3 Singles<br />

325 Points


Product: From<br />

Scratch To<br />

Feature<br />

How To Achieve<br />

Product-Market<br />

Fit


A/B Testing:<br />

Main Principles<br />

A/B Testing (or: split testing) is comparing two<br />

different versions to see which one perform<br />

better. It is a great way to improve your<br />

product all the time.<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Design Without<br />

Designers<br />

Learn simple techniques to design everyday<br />

deliverables without a need of a designer<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


How to Achieve<br />

Product-Market Fit<br />

What product-market fit really means, how<br />

to validate that you've reached it, and what<br />

to do next to increase your likelihood that<br />

your new products succeed<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


How to Build Habit-<br />

Forming products<br />

(Based on the 'Hooked' Best-<br />

Selling Book)<br />

Understand the secrets behind the<br />

technology that keeps you coming back for<br />

more, as sketched out in 'Hooked'<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Introduction to UX<br />

& UI Design<br />

Learn the best practices, UI/UX concepts,<br />

and basic user research tools<br />

25<br />

points<br />

90 MINUTES<br />

SINGLE


Lean Startup: How to<br />

Build & Launch a New<br />

Product (Based on<br />

'The Lean Startup' Best-<br />

Selling Book)<br />

Learn how to shorten product development<br />

cycles and discover if a proposed business<br />

model is viable based on the leading<br />

methodology of lean startup<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Product Interviews<br />

How to conduct an effective product<br />

interviews that will help you change and<br />

upgrade your product<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Product: from Scratch<br />

to Feature<br />

From Idea to research, and development<br />

of a new product - How does product<br />

management really works<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Finance<br />

1 Mini course<br />

2 Workshops<br />

300 Points


Intro To<br />

Managerial<br />

Finance: Budget<br />

& P&L<br />

An Essential<br />

Guide<br />

To Unit<br />

Economics<br />

For Startups<br />

Everything<br />

You Need To<br />

Know About<br />

Fundraising For<br />

Startups


An Essential Guide<br />

to Unit Economics<br />

for Startups<br />

Improve your grasp of terms such as KPI,<br />

cohort and vanity metrics, and learn how to<br />

implement them for greater success<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Everything you<br />

Need to Know about<br />

Fundraising for<br />

Startups<br />

Learn about the different stages and options<br />

of startup fundraising<br />

50<br />

points<br />

3 HOURS<br />

WORKSHOP


Intro to Managerial<br />

finance: Budget & P&L<br />

Learn about financial reports and their<br />

components, how to read them quickly<br />

and build your own budget<br />

200<br />

points<br />

4 SINGLES<br />

MINI COURSE


JOLT.IO

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