Chestnut Park and Christie's | A Priceless Alliance

TRUST
INTEGRITY
KNOWLEDGE
DISCRETION
CHESTNUT PARK & CHRISTIE’S
A PRICELESS ALLIANCE

“OUR ASSOCIATION WITH CHRISTIE’S DIFFERENTIATES CHESTNUT
PARK IN THE ONTARIO LUXURY REAL ESTATE MARKETPLACE.
Chestnut Park clients are drawn to the global platform we are able to provide through
our relationship with Christie’s. The International Referral Network afforded to us by
our exclusive affiliation with Christie’s has been of great benefit. Christie’s international
conferences allow our agents to network with other affiliates across the globe, share
best practices and promote our top properties. Our exclusive connection to this long
established luxury brand and access to the best real estate agents in the world gives us
a crucial competitive edge in today’s luxury marketplace.”
CHRIS KAPCHES
LLB, PRESIDENT AND CEO, BROKER OF RECORD
CHESTNUT PARK REAL ESTATE LIMITED, BROKERAGE
Peerage Realty Partners, the parent company for Chestnut Park Real Estate Limited, Brokerage

A PRICELESS ALLIANCE
THE KEY COMPONENT TO OUR 2015 MARKETING STRATEGY WAS TO ELEVATE THE CHESTNUT
PARK BRAND THROUGH HARNESSING AND HIGHLIGHTING OUR AFFILIATION WITH CHRISTIE’S
WHEREVER POSSIBLE.
Spring 2015: The Christie’s Luxury
Defined Report named Toronto as
the World’s hottest luxury homes
market.
Fall 2015: An exclusive private sale
of Andy Warhol’s art at Toronto’s
Shangri-La, hosted by Christie’s,
CIRE and CPRE.
Fall 2015: Our newest office in
Wiarton Ontario, opened
DEVELOPED A NEW MARKETING STRATEGY
THAT LEVERAGES THE CHRISTIE’S BRAND
CPRE ENGAGES INNOVATIVE AUGMENTED
REALITY TECHNOLOGY & HIGHTLIGHTS OUR
CIRE AFFILIATION
CREATED DIGITAL MARKETING
PARTNERSHIP:
CPRE FEATURED ON THE LUXURY DEFINED
BLOG & THE CPRE BLOG
HIGHLIGHTING OUR CIRE AFFILIATION &
CONNECTING WITH OTHER CIRE AFFILI-
ATES THROUGH SOCIAL MEDIA
USED THE 2015 LUXURY DEFINED REPORT
TO CAST A MEDIA SPOTLIGHT ON
TORONTO AND MUSKOKA
EXCLUSIVE PRINT PUBLICATION MODELED
AFTER CIRE COLLATERAL
BRANDING CHRISTIE’S INTERNATIONAL AS
OUR GLOBAL PARTNER
PROVIDE OUR CLIENTS WITH MARKETING
AND INTERNATIONAL SERVICES THROUGH
CIRE
A PERFECT MARRIAGE:
EXTRODINARY ART & EXCLUSIVE HOMES
AN EXCLUSIVE PRIVATE SALE OF ANDY
WARHOL’S AT TORONTO’S SHANGRI-LA
SPONSORED BY CHRISTIE’S, CIRE & CPRE
PROMOTED THE BENEFITS OF LISTING
WITH A CHRISTIE’S AFFILIATE
PROMOTED OUR TORONTO AND MUSKOKA
LUXURY MARKETS AS HIGHLIGHTED IN THE
CHRISTIE’S 2015 LUXURY DEFINED REPORT
OUR CONTINUED DOMINANCE IN
ONTARIO’S LUXURY HOMES MARKETS
RECRUITMENT SUCCESS
SUPPORTED BY OUR CHRISTIE’S AFFILIATION

CHRISTIE’S INTERNATIONAL: OUR GLOBAL PARTNER
CHRISTIE’S INTERNATIONAL REAL ESTATE COMMANDS RECOGNITION
AMONG DISCERNING BUYERS AND SELLERS WORLDWIDE. ONLY THE
MOST ACCOMPLISHED AND TRUSTED BROKERAGES ARE INVITED TO
BECOME AFFILIATES OF CHRISTIE’S INTERNATIONAL REAL ESTATE.
INSTANT BRAND RECOGNITION
We have proven to be a leader in our local luxury market and are proud, with this
prestigious and coveted designation, to be a part of the exclusive network spanning
the globe.
LOCAL EXPERTS WITH A GLOBAL REACH
The combination of our stellar reputation, local expertise, meaningful community
connections, and the international reach and global marketing programs provided
by our Affiliation with Christie’s International Real Estate makes Chestnut Park
unique in the Toronto, Muskoka, Collingwood and Prince Edward County areas.
GLOBAL LUXURY-HOME SPECIALISTS
Christie’s International Real Estate is the only real estate network dedicated
specifically to the marketing of luxury properties. Comprised of brokers who
demonstrate success in luxury home sales and excellence in customer service, the
network connects buyers and sellers throughout the world.
The Christie’s name is an influential
endorsement that immediately captures
attention, instills a sense of confidence,
and provides an assurance of impeccable
service, integrity, and discretion.
Achieving remarkable longevity of
nearly 245 years, the brand commands
global awareness and conveys inherent
value.
A MAGAZINE WITH SELECT WORLDWIDE READERSHIP
The Christie’s International Real Estate magazine, read by affluent home-buyers,
offers an enthralling display of the most uncommonly wonderful properties from
around the world. With informative and compelling prose and high-quality images,
this keepsake publication celebrates the world’s most complete collection of luxury
properties in print.

“Being affiliated with Christies International
Real Estate has been invaluable
to my business. I really appreciate the
information that Christie’s provides to
their agents through the Extranet and
their conferences. Their statistical information
is powerful and illustrates to
clients that Christie’s is the only true
luxury option.
I try to attend all CIRE conferences
to keep me informed and prepared
for the future of the global luxury real
estate market. At a conference in New
York City in 2013, I attended a lecture
given by Elizabeth Harrington on
the Chinese purchasing in the North
American real estate market. Today
China is a huge focus of my business
and the education I received through
Christie’s really prepared me to succeed
with this segment of the market.
VICTORIA BOSCARIOL,
SALES REPRESENTATIVE
CHESTNUT PARK REAL ESTATE
LIMITED, BROKERAGE
LA JOLLA, CALIFORNIA
OFFERED AT $12,700,000 USD
A CHRISTIE’S INTERNATIONAL REAL ESTATE LISTING

Our affiliation with Christie’s
International Real Estate has provided
a global networking opportunity for
us to establish personal, long-lasting
relationships with other Sales
Representative, Brokers and Owners
around the world. We share ideas,
best practices, advice and successful
marketing strategies for the sale or
purchase of our clients’ properties. It
is great to be able to refer our clients
to agents in areas where our Buyers
and Sellers are searching.
Through Christie’s we have access
to the largest collection of High Net
Worth clients in the world who are
in the market to expand or decrease
their portfolio, and to reassure them
they are in the very best hands when
dealing with a Christie’s agent.
BARB PICOT AND RON PICOT,
SALES REPRESENTATIVES,
CHESTNUT PARK REAL ESTATE
LIMITED, BROKERAGE
TORONTO, CANADA

LIST LOCAL. MARKET GLOBAL.
In just over two decades, Chestnut Park’s sales team has grown from five to 260
agents with offices in Toronto, Port Credit, Muskoka, Collingwood, Wiarton and
Prince Edward County.
As an exclusive affiliate of Christie’s International Real Estate, and as one of Ontario’s
leading luxury real estate companies, you know you’ll be working with seasoned,
top real estate agents who are the best at what they do.
We will lead the real estate industry
through proven leadership, service
excellence, the best talent and continued
commitment to innovation, all in the
service of our clients.
OUR VISION IS TO
• Lead in all markets we serve
• Demonstrate leadership in
our industry
• Continue to be a trusted voice
• Attract & employ the best talent
• Deliver service excellence
• Innovate, evolve & stay relevant
THROUGH OUR EXCLUSIVE PARTNERSHIP WITH CHRISTIE’S
INTERNATIONAL REAL ESTATE, WE PROVIDE CLIENTS WITH
UNPARALLELED ACCESS TO THE GLOBAL REAL ESTATE MARKET,
CONNECTING BUYERS AND SELLERS THROUGHOUT THE WORLD.
INNOVATION IS PART OF OUR DNA
We are continually evolving to stay ahead of the competition in a way that is relevant
to our agents and their clients’ needs. From finding and developing the best agents
in the business to employing leading-edge technologies, global networking, custom
target marketing campaigns and leveraging the latest tools.

ENHANCING CHESTNUT PARK’S INTERNATIONAL REACH THOUGH THE CHRISTIE’S AFFILIATION
WE’RE INVESTED IN BUILDING OUR CLIENTS’
LIFESTYLES BOTH AT HOME AND AWAY AND HAVE
THE COMPETENCY AND CAPACITY TO DO SO
THROUGH OUR AFFILIATION WITH CHRISTIE’S
INTERNATIONAL REAL ESTATE.
Our real estate expertise extends beyond the borders of Ontario
and Canada as Chestnut Park agents also represent listings internationally.
Our agents are experts in several southern escape
destinations providing our buyers with a service level of comfort
that delivers consistency and familiarity with the transaction
process. Purchasing internationally can be a challenge
for buyers as there can be language differences, cultural
differences, unfamiliar banking practices, local taxes and the
logistics of moving. Chestnut Park provides reassurance throughout
the transaction process, as our agents are familiar with the
inside track to guarantee a smooth experience for our clientele.
Chestnut Park represents both property developments and
property resale in several Caribbean destinations. Depending
on our clients’ lifestyle vision, we can provide an educated
opinion of value and help navigate our clients’ decision-making
process of what will satisfy their personal and unique needs.
Buying or selling a destination home should be a seamless process;
our agents are equipped to do so by providing excellence in service,
whether in Canada or abroad.

“Our affiliation with Christie’s helps me
achieve my goals of being a Realtor® in
touch with global real estate markets. I
am one step ahead of others when I am
able to communicate first hand about
the global real estate economy. I have
had the opportunity to meet Realtors®
from all over the world at the Christie’s
conferences and net-working events.
This has resulted with an invaluable
world-wide referral network.”
DAWNA SATOV,
SALES REPRESENTATIVE,
CHESTNUT PARK REAL ESTATE
LIMITED, BROKERAGE
YOUNG ISLAND, THE GRENADINES
OFFERED AT $10,000,000 USD

THE BENEFITS OF A LARGE NETWORK
COMPARATIVE METRICS:

REACHING THE WORLD
LONDON
MOSCOW
NEW YORK
HONG KONG
LOS ANGELES
PALM BEACH
CHRISTIE'S AUCTION
HOUSE OFFICES
CHRISTIE'S INTERNATIONAL
REAL ESTATE OFFICES
AFFILIATE LOCATION

A PERFECT MARRIAGE: EXTRAORDINARY ART AND EXCLUSIVE HOMES
The relationship of Christie’s International Real Estate and Christie’s is a symbiotic
relationship between artwork and luxury homes. With the benefit of two leading
luxury goods experts, Chestnut Park’s affiliation provides access to some of the
world’s biggest headlining events such as Art Miami, Art Wynwood, Gooding &
Company Car Auctions, Monaco’s Super Yachts Show and Art Southhampton.
Chestnut Park not only attends these extraordinary events, we also participate by
co-sponsoring them. As a co-sponsor of Art Miami and Art Wynwood, we profile our
leading properties with Christie’s International Real Estate thereby delivering
exposure to global high net worth individuals in an exclusive setting.
CHESTNUT PARK’S PRESIDENT
AND CEO CHRIS KAPCHES
SPEAKS ABOUT A NIGHT ABOVE
THE SHANGRI-LA:
“I could not have been more pleased
with the fabulous and diverse group of
guests who were so clearly enjoying the
art, the residences, and the engaging
conversation that the setting inspired.
CHESTNUT PARK LOOKS
FORWARD TO HOSTING MORE
EVENTS LIKE THIS IN THE
FUTURE THAT BRING TOGETHER
ART AND CULTURE AND SOME OF
TORONTO’S FINEST PROPERTIES
THROUGH OUR EXCLUSIVE
AFFILIATION WITH CHRISTIE’S.”
IN TORONTO, A NIGHT ABOVE SHANGRI-LA, CO- SPONSORED BY CIRE,
CHRISTIE’S AND CPRE FEATURED A CURATED COLLECTION OF ANDY
WARHOL’S SKETCHES, POLAROIDS, AND OILS AT OUR SHANGRI-LA
PROPERTIES.
The evening left our clients spellbound as the twinkle of the city lights from 64
floors above, combined with private access to purchase an Andy Warhol, made this
a truly special event.

SITTING BULL, ANDY WARHOL, 1986
CHRISTIE’S INTERNATIONAL AUCTION HOUSE
NEW YORK CITY
This piece was featured at A Night Above the
Shangri-La in Toronto, an exclusive sale of original
work’s of art by Andy Warhol. The event was
co-sponsored by Christie’s, CIRE and CPRE.

CHRIS KAPCHES
LLB, PRESIDENT AND CEO,
BROKER OF RECORD
RICHARD STEWART
LLB, LLM, VICE PRESIDENT, LEGAL
COUNSEL, SALES REPRESENTATIVE
JOHN LUSINK
VICE PRESIDENT

CHESTNUT PARK’S LEADERSHIP TEAM
Chestnut Park was born from an entrepreneurial spirit, and that path-forging
feeling still permeates the company today. The Chestnut Park Leadership Team
comprises top-notch industry and legal experts with specialized skills and highly
polished professionalism who provide a wholly unique industry service. Agents
receive timely and effective industry service support, such as operational, marketing,
legal, and financial expertise. Exceptional service for agents and the belief that
each one is a trusted and valued brand ambassador, make Chestnut Park a leader in
service excellence.
SIGNATURE MARKETING CONSULTING SERVICES
Making the decision to align a personal brand with a brokerage firm is an opportunity
to determine your success. And having the tools to effectively market your
brand is one of the most important aspects of building your business. Chestnut Park
provides a team of in-house marketing experts who assist agents with professionally
produced market listings through traditional property marketing channels, new digital
and social media platforms, print advertising, and specialized public relations.
CHESTNUT PARK REAL ESTATE
ACADEMY
Chestnut Park empowers their agents
with the knowledge and skills needed to
excel in the real estate industry. A unique
in-house curriculum for agent support
provides agents with prime access to
comprehensive professional education and
development programs, which include
specialized training sessions, informative
seminars, and business coaching mentorship
opportunities.
PERSONAL BUSINESS BRANDING SUPPORT
A team of specialized industry experts is available to assist in all areas of your real
estate business, including skilled graphic designers, web-content specialists, and
copy writers and editors. With a full-service marketing team at hand, Chestnut Park
agents are able to do more for their clients than anyone else.

PROMOTING THE USE OF SOPHISTICATED MARKETING CHANNELS AFFORDED TO US THROUGH CIRE
WHY LIST WITH US?
Our objective is to sell your property in the shortest number of days, for the best
price, with the least inconvenience to you.
HOW DO WE DO THIS?
• Pricing your home competitively with our property evaluation and extensive
knowledge of current market conditions.
• Promoting your property through a strategic print & innovative digital
marketing platform; our internal & Christie’s affiliate agent network and the
sophisticated marketing channels afforded to us through our CIRE affiliation.
• Negotiating the selling terms and price of your property with skill and
integrity.
• Guiding you through the process from start to finish to achieve the best
possible results.
WHY BUY WITH US?
Our objective is to provide our buyers with the most customized service in
the industry.
“When we began selling for Chestnut
Park & Christie’s in Prince Edward
County back in 2001, the firm was
unknown here. It didn’t take long for
people to recognize the quality of the
brand, and to understand that this is a
company which offers integrity,
outstanding service and a remarkable
track record in Ontario. We are proud
to work for Chestnut Park and to be affiliated
with Christie’s International Real
Estate!”
- LAURIE GRUER & SAM SIM-
ONE, SALES REPRESENTATIVES,
CHESTNUT PARK REAL ESTATE
LIMITED, BROKERAGE
HOW DO WE DO THIS?
• Understanding exactly what you want and need in a home.
• Monitoring appropriate properties for sale through the MLS database, our
internal network of real estate agents, and even those not necessarily on the
market.
• Arranging for you to view the properties that best match your criteria.
• Negotiating the best deal for you – the right terms and price based on indepth
market analysis.

“The Chestnut Park affiliation with
Christie’s International Real Estate
has been a game changer for me! It
affords me a tremendous opportunity
to showcase my properties and my
personal brand to the world.
My reach is now on a global level, and
has paid tremendous dividends to
my business and to the international
stature of the firm. Chestnut Park
is always at the forefront in ways to
develop market opportunities to make
their agents even more successful!”
JIMMY MOLLOY,
SALES REPRESENTATIVE,
CHESTNUT PARK REAL ESTATE
LIMITED, BROKERAGE
TORONTO, CANADA
OFFERED AT $18,800,000 CAD

TOWN AND COUNTRY LUXURY LEADER
We are the luxury leader in four of the most desirable property markets in Ontario:
Toronto, Muskoka, Collingwood, and Prince Edward County. We lead the real estate
industry through service excellence, the best in agent talent, and a strong commitment
to innovation. This vision of service for our clients has established us at the top of all
the markets we serve.
Numbers talk. Chestnut Park agents sell 3.5 times more in dollar volume than the
average Toronto agent. With 293 agents leading the pack in prime urban areas and
the finest recreational playgrounds of Ontario, Chestnut Park has sold over $2.3
billion dollars in high quality homes in 2015.
TOWN: TORONTO
Our team of over 180 GTA real estate agents are savvy and skilled negotiators who
specialize in the finest neighborhoods in Central Toronto. Neighborhood experts with
established brand quality service and financial acumen, Chestnut Park agents are
trusted with buying and selling some of Canada’s most sumptuous properties.
OUR LOCATIONS
By establishing office locations in four
of the most desirable markets in Ontario
– Toronto, Muskoka, Collingwood, and
Prince Edward County – we’re able to
serve a wide range of clients looking to
buy and sell both primary and recreational
residences across the province.
OUR TORONTO AND MUSKOKA
LUXURY MARKETS WERE
HIGHLIGHTED IN THE LUXURY
DEFINED REPORT RELEASED
BY CHRISTIE’S INTERNATIONAL
REAL ESTATE IN 2015.
COUNTRY: MUSKOKA, COLLINGWOOD, PRINCE EDWARD COUNTY
Country properties are valued for the beauty of the surrounding natural landscape
and the value of the benefits of a healthy rural lifestyle. Recreational properties
are highly prized and often highly discretionary property purchases. Our dedicated
team of professional agents serving these sought after country destinations know the
ins and outs of enjoying the non-urban life and the tips for second property
ownership. Our agents know the land, understand the communities, and as well as
appreciate your interests and concerns. Providing excellence in service and client
dedication is what makes Chestnut Park the brand standard for luxury in Ontario’s
finest rural markets.

HALTON HILLS / GEORGETOWN, ONTARIO
OFFERED AT $2,900,000 CAD
MUSKOKA, ONTARIO
OFFERED AT $25,000,000 CAD
CREEMORE, ONTARIO
OFFERED AT $1,495,000 CAD
PRINCE EDWARD COUNTY, ONTARIO
OFFERED AT $2,600,000 CAD

CENTRAL TORONTO:
Total Sales Volume Share
01/01/2014 - 12/31/2014
*Based on 2014 MLS statistics
4
3
2
1
$0
CHESTNUT PARK
TORONTO AGENTS
TORONTO AGENTS FROM
ALL OTHER BROKERAGES
PORT CARLING, MUSKOKA:
Total dollar volume per real estate brokerage office / branch
$135,000,000
01/01/2015 - 12/31/2015
*Based on 2015 MLS statistics
$120,000,000
$105,000,000
$90,000,000
#1
$75,000,000
$60,000,000
$45,000,000
$30,000,000
$15,000,000
$0
CHESTNUT
PARK PORT
CARLING
ROYAL
LEPAGE
PORT CARLING
INTER-
BOARD
MUSKOKA
RE/MAX
HALLMARK,
PORT CARLING
CAYMAN
MARSHALL,
PORT CARLING
HARVEY
KALLES,
PORT CARLING
FOREST HILL,
PORT CARLING

PRINCE EDWARD COUNTY:
Total dollar volume per real estate brokerage office / branch
01/01/2014 - 12/31/2014
*Based on 2015 MLS statistics
$40,000,000
$35,000,000
$30,000,000
$25,000,000
#1
$20,000,000
$15,000,000
$10,000,000
$5,000,000
$0
CHESTNUT
PARK PICTON
ROYAL
LEPAGE
PICTON
RE/MAX
QUINTE
PICTON
CENTURY 21
PICTON
SOTHEBY’S
WELLINGTON
HARTFORD &
STEIN
PICTON
SUTTON
GROUP
PICTON
COLLINGWOOD/SOUTHERN GEORGIAN BAY
Total Sales Volume 2008–2015
$70,000,000
$60,000,000
$50,000,000
$40,000,000
$30,000,000
$20,000,000
$10,000,000
$0
2008 2009 2010 2011 2012 2013 2014 2015

RECRUITMENT SUCCESS
NEW AGENT HIRES 2011 - 2015
40
TOTAL AGENT GROWTH 2011 - 2015
300
35
30
25
250
200
20
150
15
10
5
100
50
0
2011* 2012* 2013* 2014* 2015*
0
2010* 2015*
*All time periods are 01/01/year - 12/31/year
*As of 12/31/year
SINCE 2011, THE YEAR WE AFFILIATED WITH CHRISTIE’S INTERNATIONAL REAL ESTATE, THE CHESTNUT
PARK SALES FORCE HAS GROWN 61% LARGER.
Thanks to the compelling efforts of our Leadership and Marketing Teams, and our invaluable affiliation with Christie’s
International Real Estate, the Chestnut Park brand has been gaining steady momentum.
19 7 15
THE % OF OUR AGENTS
WHO HAVE BEEN AT
CHESTNUT PARK FOR
10 - 14 YEARS
THE % OF OUR AGENTS
WHO HAVE BEEN AT
CHESTNUT PARK FOR
15 - 19 YEARS
THE % OF OUR AGENTS
WHO HAVE BEEN AT
CHESTNUT PARK FOR
20+ YEARS

WE ASKED OUR NEWEST AGENTS WHY THEY CHOSE TO JOIN US?
Toronto newspaper, Globe & Mail New Agent Welcome print ad, Fall 2015

Chestnut Park is
founded and
opened its first
office in Toronto,
Canada
Chestnut Park
has grown to
over 250 agents
Chestnut Park’s
affiliation with
Christie’s
International Real
Estate is formed
Chestnut Park
celebrates 25
years of service
excellence and
opens our newest
office in Wiarton,
Ontario
1990
2000
2011
2015
1995
1999
2004
2008
2013
Chestnut Park
opens the
Muskoka, Ontario
Office
Chestnut Park
Muskoka expands
to buy and sell in
Lake of
Bays/Huntsville,
Ontario
Chestnut Park
expands to
service King, Erin,
Caledon and
Mono, Ontario
Chestnut Park
opens the Prince
Edward County
office and the
Collingwood,
Ontario office
Chestnut Park
opens the
Haliburton,
Ontario office
A STORY OF CONTINUED GROWTH
Chestnut Park Real Estate Limited was established in 1990 and opened its first
office in Toronto, Canada with 5 real estate agents. By the year 2000 the Chestnut
Park sales team had grown to over 250 agents.
In 2008 Chestnut Park opened offices in two more major Ontario luxury
recreational and home markets: Collingwood and Prince Edward County.
IN 2011 OUR AFFILIATION WITH CHRISTIE’S INTERNATIONAL REAL
ESTATE WAS FORMED, ELEVATING THE CHESTNUT PARK BRAND
FURTHER TO THE FOREFRONT OF THE ONTARIO LUXURY MARKET.
By establishing office locations in the most desirable luxury and recreational
markets in Ontario, we’re able to serve a wide range of clients looking to buy and
sell both primary and secondary residences across the province. Chestnut Park now
has a sales team of 293 agents and a presence in 15 of the hottest town and country
locations across Southern Ontario.
Chestnut Park was pleased to announce the opening of the new Wiarton Office, October 2015

THE EXCLUSIVE CIRE AFFILIATE
IN SOUTH EASTERN ONTARIO
1999*
2013*
1991*
1995*
2014*
2015*
Wiarton
2015*
Owensound
2008*
2011*
1995*
2007*
2008*
2004*
1990*
2014*
*The year Chestnut Park’s presence in the area was established

LEVERAGING THE CHRISTIE’S BRAND
2014
2015
THE KEY COMPONENT TO OUR 2015 MARKETING STRATEGY WAS TO ELEVATE
THE CHESTNUT PARK BRAND THROUGH HARNESSING AND HIGHLIGHTING OUR
AFFILIATION WITH CHRISTIE’S WHEREVER POSSIBLE.
Chestnut Park’s flagship Toronto office outdoor signage
Under the leadership of the Director of Marketing, Chestnut Park seamlessly integrated the
Christie’s brand into all facets of our marketing and branding initiatives with our leadership team
confident of the immense and far reaching impact of having the Christie’s brand so closely
associated with our brokerage. This application of Christie’s distinguished reputation enabled
Chestnut Park to expand our brand awareness, recruit new agents, and increase our volume of
sales. Christie’s prestigious influence was infused into all of our marketing initiatives.
2014
2015
We feel we have enhanced our brand by the addition of the Christie’s nameplate to our logo. This
dual logo is now featured prominently on our business cards, corporate website, bespoke listing
brochures, outdoor back-lit signage, internal corporate communications, agent’s personal branding
sites, and all client-facing material. In 2015, the decision was made that the Chestnut Park logo
could not be featured without the Christie’s nameplate alongside it. We appreciate that our high net
worth clients feel gratified knowing that we are associated with one of the most well established and
respected luxury brands in the world.
Business cards
2014
2015
Promotional calendars
TO EMPHASIZE OUR ALIGNMENT WITH CHRISTIE’S AND REMIND OUR CLIENTS OF
OUR MOST REVERED EVENT OF 2015; A NIGHT ABOVE THE SHANGRI-LA, WHICH
FEATURED AN EXCLUSIVE ART AUCTION OF WORKS BY ANDY WARHOL, WE
CARRIED A MODERN ART THEME THROUGH OUR 2016 PROMOTIONAL CALEN-
DARS. HOME INTERIORS HAVE BEEN THE THEME IN ALL PREVIOUS YEARS AND
THIS FRESH, ELEGANT THEME WAS WELL RECEIVED AS A WELCOME CHANGE.

LEVERAGING THE CHRISTIE’S BRAND IN OUR 2015 PRINT ADVERTISING
2014 2015
LIST LOCAL
MARKET GLOBAL
Toronto has been ranked as the
world’s ‘hottest’ luxury homes market.*
Our goal is to deliver the best possible results,
in the shortest period of time,
with the least inconvenience to you.
CHESTNUTPARK.COM
Head office: 416-925-9191
Thinking of buying or selling? Call us
416.925.9191
*Christie’s *Christies Internatinoal International Real Real Estate Estate 2015 White Luxury Paper Defined 2015: Report: www.christiesrealestate.com/eng/luxury-defined
CHESTNUT PARK REAL ESTATE LIMITED, BROKERAGE
PORTER International Airport in-flight magazine ad 2014
PORTER International Airport in-flight magazine ad references the Christie’s 2015
Luxury Defined Report

WE’RE CHANGING THE WAY
YOU SEE REAL ESTATE
“We have seen the successful implementation
of this technology for companies
like IKEA and Lego, and we believe it
is an application that is perfect for real
estate. We believe AR will further differentiate
us in the marketplace.”
What if you could combine a print ad with a digital
component that transports a viewer to an interactive,
multi-sensory experience? Elevating viewers to the virtual
world is what Augmented Reality brings to the consumer
experience, and its result engages buyers and sellers in
ways previously unheard of.
In 2015 Chestnut Park became the first Ontario real estate
brokerage to use the cutting edge marketing technology called
Augmented Reality (AR). Already popular in Europe and
the United States with big brands like IKEA and Lego, this
technology is relatively new to the Canadian marketplace.
CPRE’s innovative use of AR attracted attention not only in
the Ontario real estate market place but from respected media
outlets like Real Estate Magazine and Marketing Magazine.
CPRE CHOSE TO USE AR TO HIGHLIGHT ITS
RELATIONSHIP WITH CHRISTIE’S ON THE COVER
OF THE FALL 2015 EDITION OF INVEST IN
STYLE, THE CHESTNUT PARK MAGAZINE CIR-
CULATED TO OVER 120,000 TARGETED HIGH NET
WORTH RESIDENCES IN SOUTHERN ONTARIO.
When the image of Dan Conn on the next page is scanned
using the AR app, a brief informative video about
Christie’s International Real Estate appears.
A complete digital strategy was implemented in the roll
out process, including instructional videos and teaser ads
shared over the Chestnut Park blog, YouTube, Instagram
and Facebook.
DEBBIE MCGRATH
DIRECTOR OF MARKETING,
CHESTNUT PARK REAL ESTATE
LIMITED, BROKERAGE

The front page of the Fall 2015 edition of Chestnut Park’s Invest In Style magazine

A DIGITAL MARKETING PARTERSHIP
CHESTNUT PARK’S KEY MARKETS & PROPERTIES ON THE CIRE BLOG
LAUNCHED IN EARLY 2015, THE CHRISTIE’S INTERNATIONAL REAL ESTATE BLOG, LUXURY DEFINED GAINED A FAST
FOLLOWING. FEATURING SUMPTUOUS LUXURY HOMES AND LIFESTYLE PHOTOGRAPHY AND RICH CONTENT, THIS BLOG
IS A KEY MARKETING TOOL FOR ALL CHRISTIE’S AFFILIATES.
Chestnut Park was pleased to have our two top market areas featured: Muskoka and Toronto in multiple blog posts last year as well as several of
our most esteemed properties.

A DIGITAL MARKETING PARTERSHIP
FEATURING CIRE ON THE CHESTNUT PARK BLOG
THE CPRE BLOG IS UPDATED WITH FOUR NEW POSTS EACH WEEK. TOPICS INCLUDE HIGHLIGHTS OF OUR MOST
SPECTACULAR LUXURY PROPERTIES, INSIGHTFUL MONTHLY REAL ESTATE REPORTS, CHRISTIE’S INTERNATIONAL REAL
ESTATE NEWS, CHESTNUT PARK NEWS, REAL ESTATE ADVICE AND INTERIOR DESIGN FEATURES.
After a post goes live it is shared over Chestnut Park’s and Chestnut Park Sales Representatives’ social media outlets, driving valuable, qualified
leads to the Chestnut Park website. In 2015 78.62% of new visitor traffic to the Chestnut Park website was driven there through social media.

FACEBOOK
ENGAGING CLIENTS & HIGHLIGHTING OUR
CIRE AFFILIATION THROUGH FACEBOOK
2,800
OUR FACEBOOK POST WITH
THE HIGHEST IMPRESSIONS
IN 2015
With 1.44 billion international active monthly users, Facebook is the market leader for social networking sites.*
This popular international platform has allowed Chestnut Park to capture regular followers from not only Canada but
the United States, India, United Kingdom, Brazil, Philippines, Australia, Egypt, Italy and United Arab Emirates.
WE POST STRATEGIC, CURATED CONTENT ABOUT LUXURY REAL ESTATE AND OUR
RELATIONSHIP WITH CIRE TO OUR COMPANY PAGE AND INDIVIDUAL SALES REPRESENTATIVES’
BUSINESS PAGES DAILY. THIS ALLOWS US TO TOUCH BASE REGULARLY WITH OUR CLIENTS
AND PROSPECTIVE CLIENTS FROM CANADA AND THE INTERNATIONAL MARKETPLACE.
9.6%
NEW FOLLOWERS ON
FACEBOOK IN 2015
78.62
PERCENT OF NEW
VISITORS TO THE CHEST-
NUT PARK WEBSITE WERE
DRIVEN THERE VIA SOCIAL
MEDIA IN 2015
*http://sproutsocial.com/insights/new-social-media-demographics/

LINKEDIN
ENGAGING CLIENTS AND CONNECTING WITH OTHER
CIRE AFFILIATES THROUGH LINKEDIN
868
# OF FOLLOWERS
ON LINKEDIN
78.5
There are more than 347 million LinkedIn members in over 200 countries and territories in its network.
THE HIGHER AVERAGE INCOME OF USERS AND WORKING MINDSET OF THIS GLOBAL
NETWORK MAKE IT AN IDEAL SOCIAL NETWORK FOR PROSPECTIVE CHESTNUT PARK AND
CHRISTIE’S CLIENTS. IT IS ALSO A WONDERFUL PLATFORM THROUGH WHICH OUR AGENTS
CONNECT WITH OTHER CIRE AFFILIATE AGENTS FROM ALL OVER THE WORLD.
We post strategic, curated content about luxury real estate and our relationship with CIRE to our company page
and individual sales representative’s feeds three to five times each week. This allows us to touch base regularly with
our clients and prospective clients from Canada and the international marketplace.
THE % OF VISITORS TO
CHESTNUT PARK’S LINKEDIN
BUSINESS PAGE FROM
OUTSIDE THE COMPANY
1,573
NUMBER OF IMPRESSIONS
FROM OUR MOST ENGAGING
POST OF 2015
*http://sproutsocial.com/insights/new-social-media-demographics/

INSTAGRAM
ENGAGING CLIENTS & OUR CIRE AFFILIATES THROUGH INSTAGRAM
1,810
INSTAGRAM POSTS IN THE
LAST YEAR THAT HAVE
#INVESTINSTYLE
TO PROMOTE OUR MAG
Boasting a community of over 300 million users worldwide sharing over 60 million photos every day, Instagram is
the hottest rising star of social media.*
CHESTNUT PARK POSTS PHOTOS THAT HIGHLIGHT OUR RELATIONSHIP WITH CIRE AND
APPEAL TO OUR HIGH NET WORTH CLIENTS. WE FOLLOW OTHER CIRE AFFILIATE BROKERAGES
AND AGENTS WORLDWIDE AND INTERACT WITH THEIR POSTS TO HELP BUILD AND ENGAGE
OUR EXPANDING GLOBAL NETWORK.
In 2015 we grew our follower base by 6 times and successfully launched a new company hashtag, #InvestInStyle,
already used 1,800+ times to promote our magazine.
6X
IN 2015 WE GREW OUR
FOLLOWERS FROM
150 TO 950
231
INSTAGRAM POSTS
IN 2015
*http://sproutsocial.com/insights/new-social-media-demographics/

TWITTER
ENGAGING CLIENTS & HIGHLIGHTING OUR
CIRE AFFILIATION THROUGH TWITTER
9.8K
MORE IMPRESSIONS IN 2015
THAN IN 2014
TWITTER THE PERFECT INTERNATIONAL SOCIAL NEWS PLATFORM TO SHARE POSTS WITH
CLIENTS AND AGENTS ALIKE THAT HIGHLIGHT LUXURY REAL ESTATE NEWS, ONTARIO REAL
ESTATE NEWS AND OUR AFFILIATION WITH CIRE.
In 2015 we used more hashtags, attached engaging photography to our tweets, posted 30% more content and
increased our average daily impressions by 71%.
71%
MORE AVERAGE DAILY
IMPRESSIONS IN
2015 THAN 2014
2,461
FOLLOWERS ON TWITTER
*http://sproutsocial.com/insights/new-social-media-demographics/

THE LUXURY DEFINED REPORT
THE LUXURY DEFINED REPORT BY CHRISTIE’S INTERNATIONAL REAL
ESTATE, RELEASED IN 2015 PROMINENTLY HIGHLIGHTED TWO OF
CHESTNUT PARK’S MARKET AREAS.
The report named Toronto the world’s fastest growing luxury homes market in the
world. Muskoka, Ontario was named as having the highest year on year growth
in the weekender recreational luxury homes market in the world at 66%. These
findings lead to an explosion of national and international media coverage. Muskoka
was quickly dubbed “The Hampton’s Of the North” by the media and Chestnut Park
enjoyed the frenzy of coverage and property features.
TORONTO
WEEKENDER MARKET
Despite being ranked tenth in the Luxury Index, Toronto’s market was red hot in
2014, giving rise to its number-one position in the Luxury Temperature category.
Toronto’s market strength was fueled by overall increases in home prices and incredible
velocity in sales.*
MUSKOKA FEATURE
In 2014 Muskoka saw a marked increase in sales of luxury homes, especially in the
$2 million-plus range, which skyrocketed by 66 percent over 2013. “The jump in
luxury sales volumes does not necessarily show that average sale prices increased,
but does indicate that buyers had an appetite for more expensive recreational
properties—something that has not occurred since before the recession of 2008,”
notes Justine Deluce of Chestnut Park Real Estate Limited.*
*LuxuryDefined.com

THE LUXURY DEFINED REPORT BRINGS A MEDIA SPOTLIGHT TO TORONTO AND MUSKOKA

LEVERAGING THE CHRISTIE’S APPROACH
Inspired by the town, country and lifestyle approach of Christie’s International Real Estate
magazine and the Luxury Defined blog, Chestnut Park chose to leverage this approach when
launching the Invest In Style Magazine in 2015.

CHESTNUT PARK IN THE NEWS 2015

EXCELLENCE IN
LUXURY REAL ESTATE