Chestnut Park and Christie's | A Priceless Alliance

LEVERAGING THE CHRISTIE’S BRAND
2014
2015
THE KEY COMPONENT TO OUR 2015 MARKETING STRATEGY WAS TO ELEVATE
THE CHESTNUT PARK BRAND THROUGH HARNESSING AND HIGHLIGHTING OUR
AFFILIATION WITH CHRISTIE’S WHEREVER POSSIBLE.
Chestnut Park’s flagship Toronto office outdoor signage
Under the leadership of the Director of Marketing, Chestnut Park seamlessly integrated the
Christie’s brand into all facets of our marketing and branding initiatives with our leadership team
confident of the immense and far reaching impact of having the Christie’s brand so closely
associated with our brokerage. This application of Christie’s distinguished reputation enabled
Chestnut Park to expand our brand awareness, recruit new agents, and increase our volume of
sales. Christie’s prestigious influence was infused into all of our marketing initiatives.
2014
2015
We feel we have enhanced our brand by the addition of the Christie’s nameplate to our logo. This
dual logo is now featured prominently on our business cards, corporate website, bespoke listing
brochures, outdoor back-lit signage, internal corporate communications, agent’s personal branding
sites, and all client-facing material. In 2015, the decision was made that the Chestnut Park logo
could not be featured without the Christie’s nameplate alongside it. We appreciate that our high net
worth clients feel gratified knowing that we are associated with one of the most well established and
respected luxury brands in the world.
Business cards
2014
2015
Promotional calendars
TO EMPHASIZE OUR ALIGNMENT WITH CHRISTIE’S AND REMIND OUR CLIENTS OF
OUR MOST REVERED EVENT OF 2015; A NIGHT ABOVE THE SHANGRI-LA, WHICH
FEATURED AN EXCLUSIVE ART AUCTION OF WORKS BY ANDY WARHOL, WE
CARRIED A MODERN ART THEME THROUGH OUR 2016 PROMOTIONAL CALEN-
DARS. HOME INTERIORS HAVE BEEN THE THEME IN ALL PREVIOUS YEARS AND
THIS FRESH, ELEGANT THEME WAS WELL RECEIVED AS A WELCOME CHANGE.