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Estetica Magazine ASIA Edition (3/2019)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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ASIA

the HairMagazine

COUTURE

Hair & fashion on

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TALKING HEADS

Coifs: the ultimate

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TOP-EVENT

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Estetica n. 3/2019

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

INTERNATIONAL

EDITORIAL DIRECTOR

Sergi Bancells

sergi@esteticamagazine.com

ESTETICANETWORK

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

INTERNATIONAL EDITORIAL

COORDINATOR

Fatima Pilone

f.pilone@estetica.it

FEATURES EDITOR

Gary Kelly

estetica.uk@lineone.net

EDITORIAL STAFF

Alice Gioannini

adtraffic@estetica.it

SALES & PR ASIA-PACIFIC

Luisa Barberis

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

ESPAÑA

Sergi Bancells, Elisabet Parra,

Bel M. Dolla, Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Stéphanie Argentin, Marie Coccoluto

UK

Gary Kelly

ITALIA

Lucia Preziosi

Glorianna Vaschetto

MÉXICO-LATINOAMÉRICA

Sergi Bancells, Erika del Paso,

Héctor Ramírez, Ernesto Álvarez,

Karla Cuéllar, Fernando Farfán

USA

Sergi Bancells, Marie Scarano

DIGITAL

Matteo Franceschini Beghini,

Erica Balduini, Ludovica Cavalli,

Erika Marchese, Wilma Sommariva,

Valentina Stella

Looks Tao Okamoto 8

Design Zen Inside! 12

Catwalks Amazing Hair ’19/’20 12

Focus Forms of Expression 20

Profile Llongueras Better Than Ever 22

international trends

Estetica Master Class 33

Autumn Rhapsody 49

The perfect

combination of

technical expertise

performed in

beautiful interiors.

Scientific research and development

results in…beautiful hair!


Tao Okamoto

Creative and inspirational Singapore duo, Raymond Eng and

Anthony Chu, give an insight into the hair looks and styling

preferences of Japanese actress and model, Tao Okamoto.

Getty Images

Getty Images

Raymond Eng and Anthony Chu are co-directors and founders of Black Hair Salon in Singapore. Inspired by their love

for fashion and beauty, Raymond and Anthony partnered up and co-founded the salon back in 2000. With a huge

industry experience spanning over 20 years apiece, the boys and their team are committed to providing the very best in

customer service and in-salon treatments at affordable prices. To deliver their forte in superb cut and colour, the Black

Hair Salon stocks a full range of Goldwell and KMS products. The salon is also hugely popular amongst local influencers,

amassing large following and much love on social media for their creative colour creations and trend-driven styles. Black

Hair Salon is one of the top up-and-coming local salons in terms of creativity and inspirational flair.


RAYMOND ENG & ANTHONY CHU ON... TAO OKAMOTO

“(opposite left): This hair really works for Tao as it helps accentuate her face shape, giving her a younger

outlook; the textured wavy bangs create a touch of effortless chic. (opposite right & above right):

In these more formal looks, the hair has a hi-gloss finish and exudes elegance, while matching well

with those statement earrings. The style also helps display the chic lines of both her outfits and her

distinctive facial features. Add that to her nude, understated make-up and you have all the elements in

place for the perfect ‘total look’. (above left): This beautifully feminine, summery look reflects the fact

that for the second half of 2019 a super-straight style is definitely en-vogue, while curls and waves seem

to be on their way out. Such hairstyles can be worn just as successfully with a casual sundress as they

can with a gala gowns. They are also very easy to achieve and maintain between salon visits.”

Hair, make-up, styling & accessories:

elements for the perfect ‘total look’!

Photos @taookamoto

Tao Okamoto has develop her career on an international level

since first becoming an actor at the age of 14. She has also gone

on to become a model and fashion influencer. Prominent on

social media, she now enjoys around 130k followers on Instagram.

looks

9


Gold

Situated in Nishinomiya-City,

Japan, in the residential Hyogo

prefecture; the GOLD salon is

a 161 sqm space with a design

concept that lends itself to

engagement and communication.

Zen inside!

Two beautiful Japanese salon interiors with equipment by

Takara Belmont; both with an ambience that lends itself to

an enriched state of mindfulness and well-being. Gary Kelly


Opting for a monotone interior with gold as a point of interest, GOLD offers a simple, yet luxurious salon ambience.

To avoid having to always communicate via a mirror, GOLD incorporates a counter where stylists and their clients

can communicate face-to-face. PERCHA (think ‘perch’!) is designed to offer a space where people can gather around a

wooden counter. Wall arches break up the space while keeping it integral thanks to one long wall board. Plants placed

between each work-station provide a reassuring sense of semi-privacy and disconnection.

Percha

Located in the residential Nara

prefecture, Japan, the PERCHA

salon is a 76 sqm space that

combines the warmth of wood

with the practicality and

simplicity of minimalism.

design

11


Amazing

Watanabe

Hair ‘19/‘20

What’s new in hair for this autumn-winter?

The minimalist chignon and totally straight

are out in favour of braids, XL volume, and

flat waves. Accessories abound. Along with

a certain flair for overdoing it... Laura Castelli

Louis Vuitton

Louis Vuitton Loewe Manish Arora

Contemporary Couture. On the runways of Paris there is a

fresh breath of tailoring. And backstage, double the time is

dedicated to hair, the ultimate accomplice for completing

the looks. The revival of accessories. From metal headbands

to floral hairpins.

Catwalks Photos: IMAXtree.com/Andrea Adriani


Paco Rabanne Rick Owens

Paris

Focus on

Chanel

Yamamoto

Yamamoto

Balmain

Marine Serre

catwalks

13


Milan

Versace Byblos Vivetta

Moschino

Focus on

Iceberg


Iceberg

Prada

Moura

Dolce&Gabbana

Gucci

Dolce&Gabbana

Fendi

Emporio Armani

It’s all or nothing in the fashion capital of Italy. A noticeable

penchant for extravagance, at least when it comes to hair.

On stage, spaces are dominated by extra volume. A nod to

the Eighties, but with glamour. Focus on sectioning,

geometric and vertical. Short hair is still in style, if there are

interesting micro-details.

catwalks

15


Raving hair in London. Hair is anything but routine,

revelling in new-found freedom. Braids become a facial

feature, quiffs stand up straight. Hints of the avant-garde

in chignons that are half updos and half pony tails.

Surrealistic touches add a touch of spice...

Wickstead

Erdem

JW Anderson

Pushbutton

Awake

Pushbutton

Bora Aksu

Mark Fast

16 catwalks


Simone Rocha

Eudon Choi

JW Anderson

Pushbutton

London

Focus on

Kiko Kostadinov

Jakubowski

Izzue


New York

Caafd Kim Shui Sies Marjan

Jeremy Scott

Focus on

Chromat


Jonathan Cohen

Wonder hair, in the Big Apple. From Manga-style to corn

rowing to demi-chignons found in dime novels. There's

all this and more. Special effects in styling and colour,

a winning combination for looks inspired by street-art.

Graffiti d’autore.

Prabal Gurung

Prabal Gurung

Collina Strada

Priscavera

Anna Sui

Caafd

Luar

catwalks

19


Forms

of expression

Editorial hairstylists strive to enter the realm of pure art

to convey subliminal messages, provoke, and trigger

personal interpretations. Claudio Lazo is one such artist.

20 focus


Hair: Claudio Lazo/Photo : Claudio Lazo/Make up: Juel Bergholm/Styling: Jaclyn Wosk/Model: Kimber London

It’s obvious that at first glance there is much more to these images than just hair. This collection manifests a vision that

reaches beyond trends and beauty and into the realm of artwork. There is a message here: of beauty of course, but also of

trammels, limitations, constrictions. Indeed, Claudio Lazo, Wella Artist and owner of C the Salon in Los Angeles, admits,

“The idea that inspired these photos is ‘self expression’, and how hairdressers and creative artist are bound with self doubt.”

He then elaborated, “Each of these photos represents a different way we hide our faces and hesitate to speak out. We ask

questions like: ‘Why can’t I express myself?’ ‘Does anyone really care what I have to say?’ ‘How do we break the ties that

bind us and reach the fulfillment we desire?’” Here there are several stories to be told... each in its own way.


Llongueras

better than ever

Llongueras salons started in January 2018 a new stage

of renovation with its alliance with the consolidated

group, Provalliance, coming up #TheNewLlongueras.

In January 2018, the French group Provalliance, led by Frédéric Logodin (CEO of Provalliance Spain)

announced the acquisition of Llongueras salons, becoming the undisputed leader of hairdressing in Spain,

managing more than 300 salons. Leadership added to the one that the group already had in Europe and to

a second place worldwide with approximately 4000 salons.

In this way, the group rebuilt a legendary brand and an impeccable professional reputation, elevating the

brand to its maximum splendor.

The objective of the alliance was to achieve a greater expansion both nationally and internationally, through

the renewal of, not only its image and communication, but also the facilities and the continuous training of

its teams. All this orchestrated to continue offering its hairdressing services at the highest levels of quality

and luxury.

Regarding the image, Llongueras presents a new concept of experiential salon, where design, comfort and

new trends prevail. This new concept arises from the result of dismantling the structure of the conventional

hairdressing salon to transform it into an atelier inspired by the versatile artist Lluís Llongueras. The new

Llongueras space reflects modernity, warmth and innovation. In short, spaces that invite the consumer to

disconnect and enjoy a luxurious service.

In addition to the modernization and improvement of the Llongueras salons, another new strategic line of

the firm is the presentation of new collections, with a renewed image standard, with a high-level

production. Those collections are done in collaboration with the internationally renowned Spanish

photographer Valero Rioja.

22 profile


These collections would not be possible without the faultless professionalism of the Llongueras team.

A family for which the training is a fundamental pillar to transmit values, ideas and professional growth.

All professionals receive constant training offering all their stylists the latest in methodology, tradition, style

and fashion. The multinational has more than 20,000 employees in all brands of the group and 250 of

which work at the headquarters.

The emblematic Llongueras Method is the training basis of the brand, a technique that has revolutionized

the hairdressing world in innovation, speed and perfection. As well as the undisputed style of programmed

cuts, recognized worldwide, as well as the techniques of color, dried or finished. These trainings, at present,

take place in the exclusive Llongueras Institute.

The Llongueras Institute is located in Barcelona, the fourth world city as the cradle of design and

creativity. It has more than 1000 m2 distributed in rooms with a high-tech movable panels system that

adapts the space according to the crowd, achieving a single completely open room with capacity for 250

people. Within its educational offer, the new Llongueras Institute offers courses, masters, ateliers and

seminars that have been designed in order to enhance the beauty of this profession.

Definitely, Llongueras salons have been, are and will be a benchmark in the hairdressing industry, not only

in Spain but also worldwide. Contact: llongueras@llongueras.com

The new Llongueras era has begun.

design

125


LONDON

EXCEL LONDON

5-7 OCTOBER 2019

PRESENTED BY

www.salonshow.co.uk

#Salon19


THE HEART OF HAIRDRESSING

TICKETS NOW

Book your tickets now at

www.salonshow.co.uk/estetica

or call the ticket hotline on 0844 581 4915 (UK)

or +44 (0)121 796 6291 (Overseas).


C

O

L

O

Remarkable and exceptional durability

R

F

Oxidant free

COLOR

FUN

U

Ammonia & PPD Free

Intense and precise color results

N

Taiwan

SHAAN HONQ INT’L COSMETICS CORP.

Fl 29, No.55 Chung Cheng 3rd Road,

Hsin Hsing Dist., Kaohsiung, Taiwan 800

Tel:+886-7-2240011 Fax:+886-7-2241100

www.shaanhonq.com

WELLJOY INTERNATIONAL CORP.

P.O.BOX 8068 Rowland heights, CA, 91748

Tel:+626-965-2228 Fax:+626-965-2220

www.welljoy.us

SHAAN HONQ INT’L COSMETICS CORP.

4th Floor, Plant 2, 19 Yong Feng Road, Panyu District,

Guangzhou City, Guangdong Province, CHINA

Tel/:+020-38800976/+020-38780478

www.esuchenhaircare.com


heart

Are Are you you ready?

mind

To To create create a healthy a life life that that you you desire desire . .

Wellness and and happiness is the is the key key

soul

Taiwan Taiwan

SHAAN SHAAN HONQ HONQ INT’L INT’L COSMETICS COSMETICS CORP. CORP. WELLJOY WELLJOY INTERNATIONAL CORP. CORP. SHAAN SHAAN HONQ HONQ INT’L INT’L COSMETICS COSMETICS CORP. CORP.

Fl 29, Fl No.55 29, No.55 Chung Chung Cheng Cheng 3rd Road, 3rd Road, P.O.BOX P.O.BOX 8068 8068 Rowland Rowland heights, heights, CA, 91748 CA, 917484th Floor, 4th Floor, Plant Plant 2, 19 Yong 2, 19 Feng Yong Feng Road, Road, Panyu Panyu District, District,

Hsin Hsing Hsing Dist., Dist., Kaohsiung, Kaohsiung, Taiwan Taiwan 800 800

Guangzhou Guangzhou City, Guangdong City, Guangdong Province, Province, CHINA CHINA

Tel:+626-965-2228 Fax:+626-965-2220

Tel:+886-7-2240011 Fax:+886-7-2241100

Tel/:+020-38800976/+020-38780478

www.welljoy.us

www.esuchenhaircare.com

www.shaanhonq.com


#


MODA

INT’L

ESTETICA

MASTER

CLASS

ERROL DOUGLAS

TOM CONNELL

@ TREVOR SORBIE ART TEAM DMITRY VINOKUROV X-PRESION

In November, Turin will be the world capital of hairdressing. Under the spotlights, for the tenth edition of On Hair Show & Exhibition, 30

international non-stop shows and novelties by the brands. Top-event, the Estetica Master Class. Four stylists of world renown - on stage -

to illustrate the iconic looks of their careers. We introduce them to you here...

A novembre, Torino sarà la capitale mondiale dell’hairdressing. Sotto i riflettori, per la decima edizione di On Hair Show & Exhibition, 30 show

internazionali no-stop e novità dai brand. Top-event, l’Estetica Master Class. Quattro stilisti di fama mondiale - on stage - a illustrare i look iconici

della loro carriera. Scopriamo chi sono...

Im November wird Turin zur Welthauptstadt des Friseurhandwerks. Im Mittelpunkt der zehnten Ausgabe der On Hair Show & Exhibition stehen

30 internationale Nonstop-Shows und Brand-News. Die Estetica Master Class – ein Top-Event. Vier international renommierte Designer

präsentieren auf der Bühne die Kultlooks ihrer Karriere. Lassen Sie uns herausfinden, wer sie sind...

En novembre, Turin sera la capitale de la coiffure. Sous le feu des projecteurs, pour la 10e édition du On Hair Show & Exhibition, 30 shows

internationaux non-stop et toutes les nouveautés des marques. Un évènement top niveau, l’Estetica Master Class. Quatre coiffeurs de renom

international – sur scène – pour illustrer les looks emblématiques de leur carrière. Découvrons ensemble qui ils sont...

En noviembre, Turín será la capital mundial de la peluquería. Bajo los reflectores, para la décima edición de On Hair Show & Exhibition,

30 show internacionales non-stop y novedades de las mejores marcas. Top event, la Master Class de Estetica. Cuatro estilistas de fama mundial

- on stage - para ilustrar los looks icónicos de sus carreras. Averigüemos quiénes son...


ERROL DOUGLAS


I would describe myself as a technical

excellence hairdresser, an all-rounder, in live shows

and photographic collections.


Errol Douglas MBE


Hair: Lorem ipsum Doledar

Photo: Adlrem Ipumer

Make-up: Antera Dolupre

Styling: Alenaus Bauhaus


THE WORLD OF ERROL DOUGLAS

ESTETICA

MASTER

CLASS

A stylist of reference of British hairdressing for more

than 30 years, Errol Douglas is one of the 5 Ambassadors

& Patron of Honour of the Fellowship for British

Hairdressing and hair guru for numerous stars in the

world of music, fashion, and cinema. A winner of several

of the most coveted prizes in the world, he is loved by the

British media and young people.

Stilista di riferimento del mondo British da più di 30

anni, Errol Douglas è uno dei 5 Ambassador & Patron of

Honour del Fellowship for British Hairdressing e hair guru

di numerose star del mondo della musica, della moda e

del cinema. Vincitore di svariati premi tra i più ambiti al

mondo, è amatissimo dai media britannici e dai giovani.

Errol Douglas ist seit mehr als 30 Jahren ein

Bezugspunkt in der britischen Modewelt und einer der

fünf Botschafter und Patron of Honour des Fellowship for

British Hairdressing sowie Haar-Guru zahlreicher Stars

aus der Welt von Musik, Mode und Kino.

Der Preisträger zahlreicher der begehrtesten

Auszeichnungen der Welt wird von den britischen Medien

und jungen Menschen geliebt.

Modèle pour tous les coiffeur-ses en Grande-Bretagne

depuis plus de 30 ans, Errol Douglas est l’un des 5

ambassadeurs et Patron of Honour du Fellowship for

British Hairdressing ainsi que gourou du secteur pour de

nombreuses personnalités du monde de la musique, de

la mode et du cinéma. Gagnant de multiples prix parmi

les plus convoités, il est très aimé des médias anglais et

des jeunes.

Estilista de referencia del mundo British desde hace más

de 30 años, Errol Douglas es uno de los 5 Ambassador &

Patron of Honour del Fellowship for British Hairdressing y

el gurú del cabello de numerosas estrellas del mundo de

la música, la moda y del cine. Ganador de varios premios

entre los más codiciados del mundo, es muy amado por

los medios de comunicación británicos y por los jóvenes.

Site: erroldouglas.com

Facebook @ erroldouglasldn

Instagram @ erroldouglasldn

Discover more on

Errol Douglas



TOM CONNELL

@ TREVOR SORBIE ART TEAM

Creating a show or shoot concept takes so much time, effort

and commitment, the only way l feel it’s worthwhile is to do

something I find unique. If I were in the audience or looking at

an image, what would hold my interest? That process is what I

measure all of my work up against.


Tom Connell


THE WORLD OF TOM CONNELL

ESTETICA

MASTER

CLASS

The Artistic Director of the Trevor Sorbie Art Team

and passionate trainer, Tom Connell boasts strong

professional ethics and a great strategic vision. Fashion,

culture, and inspiration are the foundation of his works.

His artistic team is visionary, original and evolving

continuously. On stage @ On Hair Show & Exhibition with

the Special Colorist Giuseppe Stelitano.

Direttore Artistico del Trevor Sorbie Art Team e

appassionato formatore, Tom Connell affianca una forte

etica professionale a una grande visione strategica.

Fashion, cultura e ispirazione sono alla base dei suoi

lavori. Il suo team artistico è visionario, originale e

in continua evoluzione. On stage @ On Hair Show &

Exhibition con lo Special Colorist Giuseppe Stelitano.

Als Künstlerischer Leiter des Trevor Sorbie Art Teams und

leidenschaftlicher Ausbilder verbindet Tom Connell eine

starke Berufsethik mit einer großen strategischen Vision.

Mode, Kultur und Inspiration sind die Basis seiner Arbeit.

Sein künstlerisches Team ist visionär, originell und in

ständiger Weiterentwicklung.

Auf der Bühne der @ On Hair Show & Exhibition mit dem

Special Colorist Giuseppe Stelitano.

Directeur artistiques du Trevor Sorbie Art Team et

formateur passionné, Tom Connell soutient une forte

éthique professionnelle empreinte d’une grande vision

stratégique. Mode, culture et inspiration sont à la base

de ses travaux. Son équipe artistique est visionnaire,

originale et en continuelle évolution. Sur scène à

l’On Hair Show & Exhibition avec le coloriste spécialiste

Giuseppe Stelitano.

Director Artístico de Trevor Sorbie Art Team y formador

apasionado, Tom Connell combina una fuerte ética

profesional con una gran visión estratégica. Moda, cultura

e inspiración son la base de sus trabajos. Su equipo

artístico es visionario, original y en continua evolución.

On stage @ On Hair Show & Exhibition con el Special

Colorist Giuseppe Stelitano.

Site: trevorsorbie.com

Facebook @ tom.connell.505 - @TrevorSorbie

Instagram @ tomconnell - @trevorsorbie

Discover more on

Tom Connell

@ Trevor Sorbie

Art Team


DMITRY VINOKUROV


I’m a very observant person. I like to look at people, nature,

architecture... I draw my inspiration from different situations.

You have to overcome insecurities, obstacles, restrictions

or any set rules. Then life itself and one’s attitude toward it

are inspirational. Dmitry Vinokurov


THE WORLD OF DMITRY VINOKUROV

ESTETICA

MASTER

CLASS

Der internationale Trendsetter, Gründer der Open

Academy International Vinokurov & Friends und

Präsident von Intercoiffure Mondial Russland, ist bekannt

für seine große Kreativität und seine ganzheitliche

Fähigkeit. Er ist der erste russische Friseur, der auf der

Alternative Hair Show auftritt und engagiert sich sehr

im Wohltätigkeitsbereich. So gründete er zugunsten von

leukämiekranken Kindern in seinem Heimatland die

Stiftung „We are with you“.

International trendsetter, founder of the Open Academy

International Vinokurov & Friends and president of

Intercoiffure Mondial Russia, Dmitry is famous for his

extraordinary creativity and capacity to engage crowds.

The first Russian hairdressers to perform at the Alternative

Hair Show, he is very active in the charity sector where he

established the “We are with you” foundation, to benefit

children with leukaemia in his homeland.

Trendsetter internazionale, fondatore dell’Open Academy

International Vinokurov & Friends e presidente di

Intercoiffure Mondial Russia, è famoso per la sua grande

creatività e capacità aggregativa. Primo parrucchiere

russo ad esibirsi all’Alternative Hair Show, è molto attivo

nel settore della beneficienza, nell’ambito del quale ha

dato vita alla fondazione “We are with you”, a favore dei

bambini con la leucemia nel suo Paese d’origine.

Faiseur de tendances internationales, fondateur de l’Open

Academy International Vinokurov & Friends et président

d’Intercoiffure Mondial Russie, il est renommé pour sa

grande créativité et sa capacité d’agrégation. Premier

coiffeur russe à s’exhiber à l’Alternative Hair Show, il

est très actif dans le secteur de la bienfaisance, dans le

cadre duquel il a donné vie à la fondation « We are with

you », en faveur des enfants atteints de leucémie dans

son pays natal.

Trendsetter internacional, fundador de la Open Academy

International Vinokurov & Friends y presidente de

Intercoiffure Mondial Russia, es famoso por su gran

creatividad y capacidad agregativa. Primer peluquero

Ruso en actuar en el Alternative Hair Show, es muy activo

en el sector benéfico, creando en su país de origen la

fundación “We are with you”, a favor de los niños con

leucemia.

Site: oai.academy

Instagram @ dmitriy_vinokurov

Facebook @ Vinokurov.promo - @ oaVinokurovAndFriends

Discover more on

Dmitry Vinokurov


X-PRESION


We are the first worldwide company dedicated to R + D + i. Express,

Create and Disseminate is our mission. X-presion was born out of a

personal desire that drives us to bring innovation and enthusiasm to the

hairdressing industry. Seeing our techniques replicated by hairdressers


around the world is the greatest form of recognition we can have.


THE WORLD OF X-PRESION

ESTETICA

MASTER

CLASS

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral and Kasper Thomas: a team of explosive

creativity, of huge innovative capacity in terms of research

(like the revolutionary colouring technique #xpresionpixel)

and training. The artistic group originally from Madrid

contributed to the growth of the highest level of this sector,

involving parallel fields like music, video, and photography.

Present at the top sector events, they also enjoy huge

success on social with millions of impressions.

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral e Kasper Thomas: un team dalla creatività

esplosiva, di grande capacità innovativa in termini di

ricerca (come la rivoluzionaria tecnica di colorazione

#xpresionpixel) e formazione. Il gruppo artistico originario

di Madrid ha contribuito alla crescita del settore ad

altissimi livelli, coinvolgendo ambiti paralleli quali musica,

video e fotografia. Presenti agli eventi-top del settore,

spopolano anche sui social con milioni di impressions.

Site: x-presion.eu

Facebook @xpresionproducciones

Instagram @xpresioncreativos

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral und Kasper Thomas: ein Team mit enormer

Kreativität, großer Innovationskraft im Bereich der

Forschung (wie die revolutionäre Färbetechnik

#xpresionpixel) und Ausbildung. Die aus Madrid

stammende Künstlergruppe hat zum Wachstum des

Sektors auf höchster Ebene beigetragen, wobei sie

gleichrangige Medien wie Musik, Video und Fotografie mit

einbeziehen. Sie sind bei den wichtigsten Veranstaltungen

der Branche präsent und auch in sozialen Netzwerken

mit Millionen von Inhalten erfolgreich vertreten.

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral et Kasper Thomas : une équipe à la créativité

explosive et à la grande capacité d’innovation en termes

de recherche (comme la technique révolutionnaire de

coloration #xpresionpixel) et de formation. Le groupe

artistique venant de Madrid a contribué à la croissance

du secteur à de très hauts niveaux, en impliquant des

secteurs parallèles comme celui de la musique, de la

vidéo et de la photographie. Présents aux évènements

top niveau du secteur, ils font aussi des ravages sur les

réseaux sociaux avec des millions d’impressions.

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral y Kasper Thomas: un equipo con creatividad

explosiva, de gran capacidad innovadora en términos

de investigación (como la revolucionaria técnica de

coloración #xpresionpixel) y formación. El grupo artístico

originario de Madrid ha contribuido al crecimiento del

sector a niveles muy altos, involucrando áreas paralelas

tales como música, video y fotografía. Presentes en

los principales eventos del sector, también son muy

populares en las redes sociales con millones de

impressions.

Discover more on

X-presion


AUTUMN

AUTUMN

Hair: Steph Meyer

Photo: Anniss + Bartion

Make-up: Charlotte Ravet

Styling: Rachel Kaufman


Hair: Box Hill Institute Educators

Photo: Milos Mlynarik

Make-up: Box Hill Institute Educators

Styling: Jessica Jade Fashion

How can this new autumn mood be interpreted? What palette should we rely on to create new

feminine stories every day? Make your move in total creative freedom. Listen with your eyes,

feeling a different philosophy between your fingers. Your own.

Come interpretare il new sentiment d’autunno? A che palette affidarsi, per creare ogni giorno

nuove storie al femminile? Fate il vostro gioco, in totale libertà creativa. Ascoltando con gli

occhi, sentendo tra le dita, una filosofia differente. La vostra.

Wie lässt sich die neue Herbststimmung ausdrücken? Mit welchen Farben erzählen Sie jeden

Tag neue Frauengeschichten? Lassen Sie Ihrer Kreativität freien Lauf. Lauschen Sie mit Ihren

Augen und spüren Sie eine völlig neue Philosophie zwischen Ihren Fingern. Ihre eigene.

Comment interpréter ce nouveau sentiment d’automne ? À quelle palette de couleurs faire

confiance pour créer, jour après jour, de nouvelles histoires au féminin ? Créez votre propre

jeu, avec un esprit créatif sans limites. En étant à l’écoute avec les yeux, en sentant entre les

doigts une philosophie autre. La vôtre.

¿Cómo interpretar il new sentiment otoñal? ¿En qué paleta inspirarse para crear cada

día nuevas historias en clave femenina? Haced vuestro juego, en total libertad creativa.

Escuchando con los ojos, sintiendo entre los dedos una filosofía diferente. La vuestra.


AUTUMN

Hair: Bridie Meehan

Photo: Karla Majneric

Make-up: Georgia Ramman

Stylist: Karly Brown


Hair: Paula Hibbard

Photo: David Mannah

Make-up: Rachael Montgomery

Styling: Josie McManus


AUTUMN

Hair: Team Twins

Photo: Petra Holland

Make-up: Darien Touma

Styling: Annet Veerbeek


Hair: Nichola Lovell

Photo: Anniss&Barton

Make-up: Emma Van Breugel

Styling: Leroy Lorenzo


AUTUMN

AUTUMN

Hair: Toni&Guy McMahons Point

Technlogical colours

Natural inspiration

Hair: Lyndall Vile/Photo: Milos Mlynarik/Make-up: K. Hopwood/Styling: L. Ross

Something new arrives from unprecedented combinations. The

techno-innovation of pigment research is personified in inspiration by

nature, borrowing ideas from reality. Wine red strands. Orange to be

drunk. Metallic to shine. Autumn nuances for gourmets.

Il new deal arriva dall’accostamento inconsueto. L’innovazione tecno

della ricerca nei pigmenti si umanizza nell’ispirazione nature, che

ruba le idee alla realtà. Ciocche vino rosso. Arancio da bere. Metallo

per brillare. Nuance d’autunno per gourmet.

Der neue Look entsteht aus einem ungewöhnlichen Mix. Die

technologische Innovation der Pigmentforschung bezieht ihre

Inspiration aus der Natur, deren Ideen der Realität entstammen.

Haarsträhnen in Rotwein. Ein orangefarbenes Getränk. Glänzendes

Metall. Herbstnuancen für Gourmets.

Le nouvel accord de l’alliance inhabituelle. L’innovation technique de

la recherche dans les pigments s’humanise dans l’inspiration nature

qui soutire les idées à la réalité. Des mèches lie de vin. De l’orange

à boire. Du métal pour briller. Des nuances d’automne pour fins

gourmets.

El new deal viene de la combinación inusual. La innovación tecno de

la investigación de pigmentos se humaniza en la inspiración nature,

que roba ideas de la realidad. Mechones color vino. Naranja para

beber. Metal para brillar. Tonos otoñales para gourmets.


Hair & Colour: Mat Johnson

Photo: David Mannah

Make-up: Pablo Morgade

Styling: Josie McManus


Hair: Paul Mitchell®

Professional Hair Color

Photo: Pasquale Abbattista

Make-up: Barbara Bonazza

Styling: Angela Marcato

Produced by Estetica Magazine


Hair: Pop Academy Team

Photo: Vlad Andrei Gherman

Make-up: Ioana Simon

Styling: Smaranda Almasan

AUTUMN


AUTUMN

Hair: David Murray

Photo: Tony Le Britton

Make-up: Roseanna Velin


Hair: Huub Eysink/Photo: Ivo de Kok/Make-up: J. Pietrzak/Styling: S.Eysink

Hair & Colour: Laurent & Carole Voisinet/Photo: Pascal Latil/Make-up: M. Miteva & M. Charot/Styling: V. Suchet & P. Latil

Liquid energy

Fire and

flames

A courageous act. For those who enter a salon determined to come

out looking different, more beautiful. For those who work in the salon

with the daily responsibility of making dreams come true, with nothing

but shears and colours. The objective? Innovate while personalising.

Atto di coraggio. Di chi va in salone con l’obiettivo di uscire diverso,

acquisendo in bellezza. Di chi in salone ci lavora, con la responsabilità

quotidiana di realizzare sogni. Forbici e colore gli alleati.

Ambìto l’obiettivo: innovare personalizzando.

Mut beweisen ... all diejenigen, die mit dem Wunsch zum Friseur

gehen, durch eine Veränderung neue Schönheit zu erlangen und

all diejenigen, die tagtäglich im Friseursalon arbeiten, um Wünsche

Wirklichkeit werden zu lassen. Schere und Farbe als Verbündete.

Angestrebtes Ziel: Neues durch Individualität.

Acte de courage. De celle qui va au salon dans l’objectif d’en

ressortir différente, belle. De celui-celle qui travaille au salon, avec

la responsabilité quotidienne de réaliser les rêves. Les ciseaux et les

couleurs, des alliés. L’objectif, ambitieux : innover en personnalisant.

Acto de coraje. De quién acude al salón con el objetivo de salir

diferente, ganando en belleza. De quién trabaja en el salón, con la

responsabilidad diaria de hacer realidad los sueños. Tijeras y color los

aliados. El objetivo: innovar personalizando.


AUTUMN

Hair & Artistic Direction:

Claude Tarantino

Photo: Jules Egger

Products: L’Oréal Professionnel


Hair: Revlon Professional®


AUTUMN

Hair & Colour: Stevie Corthine

Photo: David Mannah

Make-up: Pablo Morgade

Styling: Josie McManus


Hair: Candice McKay

Photo: John Rawson

Make-Up: Maddie Austin

Styling: Jamie Russell


Hair & Artistic Direction:

Danny Pato

Photo: Mara Sommer

Make-up: Kiekie Stanners

Styling: Danny Pato

& Rachel Morton


Hair: Barry Maddocks

& Amy Sultan

Photo: Philip Veitch

Make-up: Geena Dinnis

Styling: Lewis Robert Cameron

AUTUMN


Hair: Debbie G/Colour: Billi Currie Team/Photo: Kayt Webster-Brown/Make-up: Faye Marie

Inner reflections

Retro allure

From chestnut to caramel corn, passing through bronze, coffee and

chocolate. Brunettes have the upper hand in September. A selection

of nuances, versatile by nature. Honey and caramel go hand in hand,

igniting in copper, more subtle in coffee tones.

Dal castagna al marron glacé, passando per bronzo, pigna e

cioccolato. Il castano a settembre gioca in casa. Nuance d’elezione, è

versatile per indole. Si accompagna a miele e caramello, si incendia

nel rame, si tranquillizza nei toni del caffè.

Von der Kastanie bis zur glasierten Marone, über Bronze, Pinienzapfen

und Schokolade. Die Kastanie darf im September nicht fehlen. Die

bevorzugte Nuance ist naturgemäß vielseitig einsetzbar. Sie passt gut

zu Honig und Karamell, fängt Feuer mit Kupfer und beruhigt sich mit

den Nuancen von Kaffee.

Du châtain au marron glacé, en passant par le bronze, pomme de pin

et chocolat. Le châtain, en septembre, est chez lui. Avec ses nuances

privilégiées, il est polyvalent de par nature. Il accompagne le miel et le

caramel, s’enflamme dans le cuivre et se détend dans les tons café.

Desde el castaño al marron glacé, pasando por el bronce, piña y

chocolate. El castaño en septiembre juega en casa. Nuance de

elección, es versátil por índole. Va bien con miel y caramelo, se

enciende con el cobre, se calma en los tonos del café.

Hair: James Earnshaw for Bad Apple Hair Art Team/Photo: Tom Goddard/Make-up: Kate Reynolds


AUTUMN

Artistic Direction: Fabien Provost

Hair: Fabien Provost,

Alexandrine Piel, Ludovic Chapalain

Photo: Adel Awad

Make-up: Charlotte Willer

Styling: Chloé Dugast


Hair & Colour: Ludovic Chapalain,

Jérôme Ponthieu, Raynald Bernard

Make-up: Natacha Maillard

Styling: Virginie Fauconnier

Photo: Bruno Juminer


Hair: Candice McKay

Photo: John Rawson

Make-Up: Maddie Austin

Styling: Jamie Russell

AUTUMN


AUTUMN

Hair: Brandon Messinger

Photo: Deborah Selwood

Make-up: Priscilla Messinger


Hair: Laurianne Baesa

& Damien Dussert

Photo: Pawel Wylag

Make-up: Izabela Szelagowska

Styling: Joanna Wolff


Sweet geometries

Bauhaus brushtrokes

Hair: Bill Tsiknaris/Colour: Chris Tsiknaris/Photo: David Mannah/Make-up: P. Morgade/Styling: J. McManus

Hair: Laurianne Baesa & Damien Dussert/ Photo: Pawel Wylag/Make-up: I. Szelagowska/Styling: J. Wolff

Even the ultimate classic, the bob, feels the change of season. It

leaves micro-fringes and tousled looks behind to welcome texturized

styling and more aware looks. Colour takes all or seeks contrasts.

Designer brushstrokes.

Anche l’evergreen per eccellenza, il carré, sente il cambio di

stagione. Abbandona micro-frange e décoiffé estivi a favore di styling

texturizzati e look più consapevoli. Il colore si prende tutto o va a

contrasto. Pennellate di design.

Auch der Bob – Evergreen par excellence – spürt den

Jahreszeitenwechsel. Verzichten Sie auf Mikroponys und

sommerliches Décoiffé und bevorzugen Sie ein texturiertes Styling

und bewusstere Looks. Die Farbe gibt entweder den Ton an oder wird

zum Kontrast. Ein Anstrich mit Design.

Même le plus classique des classiques, le carré ressent le changement

de saison. Au placard les mini-franges et les décoiffés d’été en faveur

des coiffages stylisés et des looks plus conscients. La couleur prend

tout ou est en contraste. Des coups de pinceau de design.

Hasta el evergreen por excelencia, el carré, siente el cambio de

temporada. Abandona micro-flequillos y décoiffés de verano en favor

de un estilo texturizado y un look más consciente. El color lo llena

todo o es contraste. Pinceladas de design.


AUTUMN

Hair: Equipe Artistique Vog Coiffure

Photo: Weronika Kosinska

Make-up: Izabela Szelagowska

Styling: Joanna Wolff


AUTUMN

Hair: Justin Pace for

Papas & Pace Artistic Team

Colour: Justin Pace

Photo: John Rawson

Make-up: Lang Nguyen

Styling: Jamie Russell


Hair: Eric Zemmour

Photo & Make-up:

Stéphan Gagnard

Styling: Yulia Moatti


Artistic Direction:

Angelo Seminara for Davines

Colour: Équipe Angelo Seminara

Photo: Andrew O’Toole

Make-up: Daniel Kolaric

Styling: Niccolo Torelli


Hair: Laurianne Baesa

& Damien Dussert

Photo: Pawel Wylag

Make-up: Izabela Szelagowska

Styling: Joanna Wolff

AUTUMN


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Get ready to meet

Alonzo Australia at

our sector’s outstanding

meeting place -

Cosmoprof Asia in Hong

Kong: the top B2B fair in

the Asia-Pacific region.

G

et ready to meet

Alonzo Australia

at Cosmoprof Asia

in Hong Kong,

the leading B2B fair

in the Asia-Pacific

region recognising

the most outstanding products

and industry solutions. As one of

the world's most exciting and

innovative names in hair

cosmetics, Alonzo will be

appearing at Cosmoprof Asia 2019

as an exhibitor, so visitors will be

able to discover and experience

everything the brand stands for in

terms of optimum hair care.

Alonzo will not only bring to you

elite products and salon

Alonzo

accessories, but also the latest

hairstyle trends along with

step-by-step instructions.

Furthermore, you can get an

introduction to Alonzo's history,

development, business model and

the effective opportunities it can

offer to industry professionals to

help them get the creative product

results they desire. On this

occasion of Cosmoprof Asia 2019,

Alonzo wants to look for new

partners to expand market and

networks to spread it values.

Just come and join Alonzo in

5G-D2C pavilion to touch and

experience the brand.

Date: 13-15 November 2019

(Wed - Fri)

Fair Venue: Hong Kong

Convention & Exhibition Centre

(HKCEC) - 1 Expo Drive,

Wanchai, Hong Kong/

at Cosmoprof!

82 products


WHAT’S SO SPECIAL

ABOUT ALONZO?

• Provide right products for

professional hair industry;

Let’s take Alonzo Color resulting in

100% grey coverage and intense

colored hair, Keratin Straight and

Ceremic Perm committing to

creates perfect curls and natural

straight hair, Brilliant, Recover and

Nature care with 100% natural

ingredients nourishing for the

colored hair, damaged hair and dry

hair respectively, as the typical.

• Provide helpful supports for

business partners and hair salons;

• Play in international market and

procure respectfulness of the other

enterprises.

Come and join Alonzo

in 5G-D2C pavilion at

this year's Cosmoprof

Asia in Hong Kong!


That beautiful, selfconfident

feeling women

experience when they

leave the salon with

perfect hair colour can

now last and last, thanks

to Dualsenses Color

Revive by Goldwell. Available in

salons now, both Color Revive

Color Giving Conditioners and the

new Color Revive Root Retouch

Powders are available in selected

shades perfectly tailored to match

Goldwell hair colours. With

Dualsenses Color Revive, your

clients can be assured that their

beautiful colour doesn’t fade and

die when they leave the salon!

Long live colour!

Refresh and intensify salon

colour in-between visits, while

discovering a whole new level

of colour care with Dualsenses

Color Revive.

Discover the new

Color Revive

Color Giving

Conditioners &

Root Retouch

Powders and see

what maximised

passion for hair

colour means!

COLOR GIVING

CONDITIONERS

Developed by the Goldwell

care and colour experts, the

new Color Revive Color Giving

Conditioners refresh and intensify

beautiful salon colour at home

while perfectly conditioning the

hair. The eight selected shades

are perfectly tailored to match

the most popular Topchic &

Colorance shades for reviving

beautiful blonde, elegant brown,

and vibrant red. Application is


Developed by the Goldwell care

and colour experts, the new Color

Revive Color Giving Conditioners

refresh and intensify beautiful

salon colour at home while

perfectly conditioning the hair.

quick and easy: in just two to five

minutes, you can see individual,

custom results that range from

refreshing to intensifying colour!

Unique combined technologies

using microPROtec and direct

dyes provide quick and even

distribution for optimal care and

colour refreshment. Alternate with

the usual Dualsenses care products

to maintain the full colour vibrancy

or use weekly to just slightly refresh

colour. For a soft, revived hue and

daily usage, only leave the conditioner

in the hair for two minutes. Leave

it for up to five minutes for an

intensive colour refresh.

ROOT RETOUCH

POWDERS

The new Color Revive Root

Retouch Powders instantly cover

root regrowth and grey hair inbetween

colourings – at home or

on-the-go! The smooth powder is

available in five shades which blend

perfectly into Goldwell hair colour

for a beautiful, natural look while

absorbing oil and sebum for a

refreshing feel. The very convenient

application only needs 60 seconds

to instantly cover the roots.

The new powders can be combined

with any of the Dualsenses care

products for an individualised

hair care routine. The available

shades are: Light Blonde, Medium

to Dark Blonde, Medium Brown,

Dark Brown to Black and Copper

Red. They are also very simple to

use – simply apply a small amount

of powder to the sponge and work

into the regrowth. To create a

stronger contrast, rub the powder

into the roots in both directions.

Selected shades perfectly

tailored to match Goldwell’s

beautiful hair colour range

products

85


The experts at Dancoly

discovered long ago that

essences extracted from

deep-sea seaweeds and

various biological active

ingredients has amazing

repairing effect on the hair.

Their Angel Deep Sea Series

provides a range of beautifully

enriched products specifically

created to answer the needs of

every client. Today, beauty and

fashion companies place great

importance on the "eco-friendy"

concept in the realisation of new

products. Respect for the

environment and love of hair are

the two pillars of the philosophy of

Dancoly Paris. The brand's

products offer alternative care

of the deep!

For intelligent beauty

and a committed

approach the Angel

Deep Sea Series

presents a natural and

ecological solutions.

Angels

solutions focused on healthy, shiny

hair. Pure, natural and ecological

Best seller of the Dancoly Paris

brand, the Angel Deep Sea Series

has quickly found its market in

more than 60 countries and is now

distributed in more than 6,000

salons in London, Paris, New York,

Tokyo, Hong Kong, Sydney,

Toronto , Auckland, Shanghai,

Dubai and many more cities. The

brand has acquired in a very short

time a reputation for quality and

efficiency around the world.

DEEP SEA RANGE:

INTENSE HAIR CARE

Angel Deep Sea Series features

Padina Pavonica extract from the

Mediterranean Sea which

stimulates the growth of collagen

and helps maintain a healthy scalp.

Respect for the

environment and

love of hair are the

two pillars of the

philosophy of

Dancoly Paris.


Padina Pavonica’s is one of the active ingredients

in the range and its proven anti-aging and intense

hydration properties will improve the hair's

strength and elasticity leaving hair healthier,

shinier and more hydrated.

Padina Pavonica’s proven antiaging

and intense hydration

properties will improve the hair's

strength and elasticity leaving hair

healthier, shinier and more

hydrated.

BESPOKE SOLUTIONS

FOR HAIR NEEDS

Each and every client has very

specific hair requirements and the

Angel Deep Sea Series always

provides the perfect combination.

A top favourite is Red Angel Color

Protect Shampoo, which gently

cleanses and hydrates coloured and

chemically treated hair. Enriched

with Wild Sakura and perfectly

combined with the deeply

nourishing Padina Pavonica, this

shampoo prevents colour fading

and dryness after colouring and

perming, extends the hair's colour

vitality and gives hair a lasting

shine. It works in perfect synergy

with Color Protect Conditioner,

which hydrates nourishes and

protects colored and damaged hair,

while Wheat Protein and Argan Oil

also help to strengthen the hair

fibre , leaving hair smooth and soft.

A range that offers alternative

care solutions focused on

healthy, shiny, beautiful hair

For more information about the Angel

Deep Sea Series please

visit www.dancoly.com

products

87


The hottest tones in 2019 with the new

TOPCHIC Smoky Cool Pastels: stylish

hair colour that you and your clients

will want to try right away!

Hot, cool, smoky

TOPCHIC delivers 8

shades of customised

smoky colour with

a beautiful coolness!

Looks created by the Vietnamese Color Zoom G5 Ambassadors in co-operation with the Goldwell Vietnam Education team.

Color Zoom G5 Ambassadors from Vietnam

Ronald Lei (right) achieved a stylish ash cool

brown, while Daniel Wong (left) shows us how

ombré hair can be enhanced with cool-toned

colour. Both used TOPCHIC Smoky Cool Pastel.

N

ow you can see pastels

in a new light! Discover

TOPCHIC’s eight new

smoky cool shades

and celebrate natural

coolness, thanks to soft

translucent blondes

featuring eight cool pastel shades.

Available in Goldwell salons

since April, the TOPCHIC

Smoky Cool Pastels deliver

customised, expressive cool in

a simple way. They are perfect

for updating any classic brown

look by applying a moody and

cool colouring technique.

The stylish pastel tones build

up on a cool-blonde base and

guarantee an unseen smokiness,

for unique and wearable looks.

Two Hong Kong hairdressers,

Goldwell Hong Kong Artist Team

member, Ronald Lei and

Daniel Wong, the Champion

of 2018 Color Zoom Challenge

(Hong Kong & Macau) have

created two beautiful ash brown

colours with a distinct smoky

effect. Salon clients are adoring

these dark-to-light transformations

with stunning platinum blondes

reflections. Also very excited

about TOPCHIC Smoky Cool

Pastels are Goldwell's creative

partners in Vietnam, who have

been using the shades since their

launch there in April.

They were showcased by the

Goldwell Vietnam Education

Team together with the

Vietnamese Color Zoom G5

Ambassadors who created the

beautiful colours shown here.


Sign your style

in texture!

Stylesign by Goldwell

presents its new and

fantastically exciting

texture hero products.

Taking the 2019

REMIX collection as

their inspiration,

Goldwell Hong Kong

Artist Team Members,

Ian To and Sean Chiu,

have used the new

Stylesign styling hero texture

products to create these two

amazing looks: Sleek Bowl by Ian

(left) and Playful Bob by Sean

(right). This comprehensive styling

range includes high-end products

in 5 categories to create super

personal styles: Ultra Volume, Just

Smooth, Curly Twist, Creative

Texture and Perfect Hold. For these

two looks, the styling is all about

graphic minimalism enhanced

by sharp contours. Eye-catching

finishes convey a positive energy,

while a glossy and sophisticated

lustre gives a tactile appeal to the

hair. For added bespoke touches,

delicate crimps and punk

embellishments make the styles

unique, while round fringes and

draped textures contrast with the

minimalistic shapes to create

stylish details.

THE SLEEK BOWL

A classic bob but with a new feeling

for a strong, but playful attitude.

Ian applies Stylesign Creative

Texture Dry Boost before tousling

the hair in the desired direction.

He then creates a quirky element

at the crown area and emphasises

this stylish feature with Stylesign

Ultra Volume Dust Up.

THE PLAYFUL BOB

Before section blow-drying with a

paddle brush, Sean applies Stylesign

Curly Twist Surf Oil for a beautiful

breezy texture. He then finishes off

with Stylesign Creative Texture Dry

Boost before spicing up the look

by bulking up the volume with

Stylesign Ultra Volume Dust Up.

Thanks to Stylesign

by Goldwell, there

are now even more

ways of creating

super-personal

styles with innovative

new products for

beautifully textured

looks.

products

89


Market

expertise

Destination Hong Kong,

November 12 -15!

Cosmoprof Asia '19 is

our region's leading

barometer for market

insights and trends.

Think you know

Asia’s beauty

industry? Come to

Cosmoprof Asia

2019 and discover

all you need to know

to become a regional

expert in our sector!

A

gateway event between Asia

and the rest of the world,

Cosmoprof Asia is where

the world comes

face-to-face with the

emerging trends,

products and

services that will sweep the

industry in the coming months.

What happens in Asia today,

particularly China, South Korea

and Japan, will thrill the rest of the

world tomorrow! There is no

doubt that Cosmoprof Asia

provides the perfect opportunity to

exhibitors and visitors in the front

seat for developing their respective

businesses in Asia. The awardwinning

expo and Asia’s leading

platform for the cosmetics industry

not only offers exhibitors a

professional and results-driven

market place for products and

services, as well as highly targeted

networking opportunities, it also

attracts leaders in the industry keen

to share their expertise via a

high-level program of conferences

and industry updates. Excitement

is already building in anticipation

of Cosmoprof Asia's next

appointment with the rest of the

world: the 24th Cosmoprof Asia,

12 to 15 November, 2019, promises

to be a stellar edition, rich in new

launches, exciting competitions,

insider insights, compelling

seminars and industry excitement,

putting exhibitors and visitors in

the perfect place to experience,

learn and strategise, taking their

business to the next level. As a huge

additional resource, The

Cosmoprof Trends Report 2019

will be presented by international

trend agency Beautystreams,

discussing the trends, both macro

and micro, that will be unveiled

throughout the four-day event,

while also delving into more

specific trends and how they are

linked to societal, lifestyle and

aesthetic choices.

Visit www.cosmoprof-asia.com for

the latest updates and information


Cosmoprof India

Mumbai 2019 was

an event that focused

with visitors doubling

compared to the

number of attendees

last September.

Spotlight

on India

Cosmoprof India Mumbai

closed the 2019 edition

with excellent results,

reflecting the constant

growth of the cosmetics

industry in India: from

107 exhibitors in 2018,

237 exhibiting companies from

23 countries and regions took

part to the 2019 edition. Compared

to 3,898 attendees last September,

7,429 professionals attended the

three days of the event this year.

The event hosted the best of local

and international companies for

all sectors: ingredients and raw

materials, machinery, OEM,

contract manufacturing and private

labels, primary and secondary

packaging, service providers,

finished products - divided into

Perfumery and Cosmetics, Beauty

Salon and Spa, Hair, Nail and

Natural & Organic. Country

pavilions from Italy, USA and

South Korea exhibited on the show

floor, too. The event also hosted

the Cosmoprof India Awards,

which sought to reward exhibiting

companies that are investing

in research and innovation, to

present new proposals to Indian

consumers. The winners, chosen by

a jury of 11 international cosmetic

industry experts, were announced

at the Cosmoprof India Gala

Night, on Wednesday, June 12.

The international trend agency

Beautystreams contributed to the

initiative; the exclusive trophy was

created by centdegrés, global

design agency. Next appointment

with the Indian market trends is for

the next edition of Cosmoprof

India, from 2 to 4 September 2020.

For further information please visit

www.cosmoprofindia.com/en

The 8 seminars of

CosmoTalks were

heralded as a great

success. The issues

analysed provided

companies and

professionals with

interesting suggestions,

helping them to

identify the trends that

are influencing the

Indian market.

events

91


BEST IN ITALY

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN ITALY

FOR LEADING

DISTRIBUTORS

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

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FRANCE

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BEST IN GERMANY

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN

GERMANY

FOR LEADING

DISTRIBUTORS

estetica.it/besthairproducts

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Beauty...

& wellness!

business opportunities. Exhibitors

at this year’s event shared positive

feedback on their participation,

citing this year’s show as beneficial

from both a networking and

BeautyAsia, our region’s

commercial perspective. “This year,

we’ve witnessed breakthroughs in

most inclusive trade

technology showcased across a

wide variety of innovations in

show for the beauty,

beauty and wellness products,”

explains Gillian Loh, Project

Manager of Lines Exhibition. “The

spa and health industry,

success of the event and turnout of

attendees is testament to the fact

saw 155 exhibitors

that the local market is robust and

has an ever-growing appetite for

from countries gather

what’s new and upcoming in the

beauty and wellness space.” In line

for the 3-day event.

with this year’s theme of latest

innovations in technology for

beauty was Italian exhibitor, Turati

Idrofilo S.P.A., which showcased

the world’s first and only cosmetic

dry wipes, Cotton Plus Solution

2-in-1. Also on the theme of beauty

was Tokyo White, —a Singaporeowned

company, introduced a

teeth self-whitening service, using

state-of-the-art whitening that

treats the teeth surface using LED

light and photocatalytic reaction.

Organised by Lines

Exhibition Pte Ltd,

in affiliation with

Lines Exposition &

Management Services

Pte Ltd, BeautyAsia

is an admission-free

annual trade show

that incorporates

four distinct shows:

BeautyAsia, SpaAsia,

HealthAsia and

NaturalAsia.

Close to 7,000 visitors

descended upon the

Suntec Singapore

Convention &

Exhibition Centre,

reinforcing

BeautyAsia as

one of the premier trade show

in the world for our industry.

The event aims to connect

suppliers, manufacturers and

distributors from all corners of the

globe, with the goal to present new

product developments and

For more information, about

BeautyAsia please visit

http://www.beautyasia.com.sg/

events

93


Let’s talk

about it!

FEELING Professional

reminds us that one

crucial salon skill

we often overlook is...

Communication!

Colouring, Perming and Cutting are always the popular tutorials for har

stylists to elevate their professional techniques, but FEELING Professional

reminds us that one crucial skill we often overlook is Communication.

94 profile

s salon professionals, it goes

without saying that we are

friendly, sociable individuals

- we’d have chosen a

completely different career

path if we weren't.

However, the way we

communicate on a sociable level

with our friends and families

doesn’t necessarily lend itself so

well to a more professional

environment, especially when

we’re faced with a difficult client

or, even worse, who wants to open

her heart to us and reveal her

inner-most worries and concerns.

We're not their therapists! Then, of

course, there is the question of how

we communicate with each other

as salon professionals - while we

probably always ensure we speak to

our boss with a fair degree of

deference and respect, what about

juniors and the apprentices?! Good

communication is a key that can

define stylists’ success, whether it's

with clients, technicians, juniors, or

anyone who may pop up in the

salon during the daily working

routine.

THE ART OF GOOD

COMMUNICATION

FEELING Professional recently

held its hegely successful “Art of

Communication” course in

collaboration with the well-known

Asian education organisation -

Debut Hair Academy. Ms. Rena

Wang, Marketing Director of

Debut Hair Academy who is also a

certificated psychology consultant,

has studied the topic of

communication in salon for many

years and she summarised her

successful communication method

for hair stylists as “Art of

Communications”. In her tutorial,

Rena put stylists into groups to

participle in role-play scenarios

and personality classifications for

their self-recognition and then

guided them into the innermost

world of the female, in order to

help them understand understand

their thinking and reasoning

processes. “Great professional

technical skills make an excellent

stylist, but great communication

skills make a master,” commented

Romeo Li, Operation Executive

Manager of FEELING Professional

Hong Kong. “Co-operation with

Debut Hair Academy is a milestone

of FEELING Professional to

provide a more attractive and

impressive course for our industry.”


Hair: Justin Tan, Rave Salon

for Shiseido Professional

Photo: Gary Chong

Make-up: Summer Tay

Estetica n. 3/2019

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