CHUK September 2019

alfolltd

In print•online•everywhere!

£4.50 SEPTEMBER 2019

Shine on

NEW SEASON SENSATIONS


CREATIVE HEAD ADVERTORIAL

GLOW

your own way

GIVE YOUR CLIENTS THE

TRANSLUCENT, NATURAL-LOOKING

COLOUR RESULTS THEY HAVE

BEEN WAITING FOR –

MEET MAJIREL GLOW BY

L’ORÉAL PROFESSIONNEL…


GLOW

get them

CREATIVE HEAD ADVERTORIAL

CREATIVE COLOUR ISN’T FOR EVERYONE. HOW CAN YOU TEMPT THE COLOUR CAUTIOUS?

IT’S WHAT MOST colour clients come in seeking – an elevated or perfected

version of themselves rather than a complete change-up. Natural-looking hair is

a colour result often requested by salon clients. Whether they’re looking for grey

coverage, tonal shifts or an ultra-shiny finish that makes hair look healthier than

ever, clients often just want to look like themselves… but better.

Women who have veered away from colouring their hair sometimes have

done so because they wanted it to stay looking natural. There’s a clear desire

for that je ne sais quoi, where hair looks beautifully shiny and natural while still

delivering subtle colour.

The latest innovation from L’Oréal Professionnel is here to shine a light on how

to achieve this perfect mix of colour and a glossy, natural finish. Majirel GLOW

is L’Oréal Professionnel’s first translucent, permanent hair colour, delivering

a neutralised finish and extreme luminosity. Majirel GLOW is boosted in cool

reflects to achieve the natural-looking results your clients are looking for, so now

you have the perfect solution to keep your colour-shy clients happy.

Don’t let fresh opportunity slip through your fingers. These shades can be

used on all bases, perfect for everything from a colour refresh to those trying

colour for the very first time. Majirel GLOW is the service to offer for those who

want to enhance their natural colour and bring out their inner glow.


GLOW

all out

CREATIVE HEAD ADVERTORIAL

OFFER YOUR CLIENTS COLOUR TECHNOLOGY THAT IS BOOSTED IN COOL REFLECT...

NEW MAJIREL GLOW FROM L’ORÉAL PROFESSIONNEL

It might sound odd at fi rst, but the idea of introducing translucent

colour boosted in refl ect to clients can open their eyes to other

possibilities. Majirel GLOW is the perfect service for guests who

are dipping a toe into the world of colour for the fi rst time, or for

those who maybe like their own hair colour but who want to try

adding a little something-something.

The innovative technology within the GLOW formula gives a real

boost to hair refl ects, with up to four-times more translucency and

up to 50 per cent more light refl ection.*

Glow shades

With GLOW you can offer up to three levels of lift for a change

that’s noticeable but still suits your client. By not straying too far

from their natural colour, you can reassure nervous clients. This

low depth also means the colours are infi nitely mixable, and highly

customisable, depending on the base colour.

Made with a specifi cally designed balanced range of dyes, the

GLOW shades offer an on-trend cool, fl attering fi nish. You can

forget about awkward brassiness and warm tones throwing off

your colour – these shades keep as cool as a cucumber.

SOFT BEIGE AND ASH GLOW

L01

L13 L18

D13

D01

D12

*Instrumental test versus Majirel Classic shade

L12

L28

L02

Glow cool booster shades

L11

L10

D11

BLUE BOOST

MATT BOOST VIOLET BOOST

L21

D17

L22

D21

D22

SOFT IRIDESCENT GLOW

INTENSE COOL BOOSTERS


*Instrumental test, shampoo and conditioner

**Shampoo and acidic sealer


CREATIVE HEAD ADVERTORIAL

The finishing touches

L’ORÉAL PROFESSIONNEL HAS EVERYTHING YOU NEED TO MAKE EACH CLIENT’S COLOUR

JOURNEY A SMOOTH AND SUMPTUOUS EXPERIENCE

Lock in your fresh, cool colour work with the updated L’Oréal

Professionnel Serie Expert Vitamino Color collection. The muchloved

formula now includes skincare-inspired Resveratrol, which

contains high concentrations of antioxidants. Colour is protected

from fading for up to eight weeks.* The new co-emulsion texture in

L’Oréal Professionnel Serie Expert Vitamino Color contains surface

perfectors that are more than 50-times smaller than before, for a

super-lightweight feel and ultra-shiny finish.

Add a glossy seal to your work with the new L’Oréal

Professionnel Serie Expert Vitamino Color Acidic Sealer. The acidic

lotion-to-milk seals the cuticle after you’ve rinsed out your colour,

and provides that smooth surface for a serious shine boost.

Clients can even take it home with them to use as a mask or

intensive conditioner once a week.

The result? Hair is six-times shinier right after application.** That

should see a smile lighting up your client’s face!


Download the Style

My Hair Pro App on

the Apple Store,

Google Play or use

this QR code

A place for

GLOWgetters

LEARN MORE ABOUT GLOW AND ITS SERVICE POTENTIAL

FOR YOUR CLIENTS AT L’ORÉAL ACCESS

TRY BEFORE YOU BUY…

With the Style My Hair Pro app, your clients can ‘try on’ the new Majirel GLOW

shades with absolutely zero commitment. The incredibly clever tech in the

Consultation Tool can be used for a virtual makeover, so clients can see which

shade suits them best in an instant. From moodboards of the latest colour trends to

spark their attention to a digital swatchbook of shades, Style My Hair Pro is here to

support both you and your client through a seamless colour consultation every time.

Discover how L’Oréal Professionnel can help to shine a light on previously untapped colour opportunities,

call 0800 030 4034 (UK), 1 800 535 616 (Ireland) or visit lorealprofessionnel.co.uk #MajirelGLOW

Boost your colour capabilities with exclusive learning opportunities via Access,

E-education is live from September at lorealaccess.com/uk


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Exploring braided designs at the intersection of avant-garde and commercial

styling, Carol Bruguera’s ‘Trenesis 2’ gives intricacy a whole new meaning

In conversation with… Joanne O’Neill.

Watch the latest in our series of films,

where we chat all things hue with the

Wella Professionals Colour Creative

The Coterie heads to Liverpool next

month, with session supremo Nick

Irwin, 2018 It Guy Paddy McDougall

and star colourist Nicola Clarke

MWIT’s going down on 2 September!

We’ll have all the gossip and details

of the 2019 champions live at

creativeheadmag.com

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


L’ORÉAL PROFESSIONNEL’S TRANSLUCENT

PERMANENT HAIR COLOUR FOR A NEUTRALISED

FINISH & EXTREME LUMINOSITY

BOOSTED IN COOL REFLECTS

For a neutralised finish

+50% LIGHT REFLECTION *

For extreme luminosity

4X MORE TRANSLUCENCY *

Made with specifically designed

balanced range of dyes

* VS MAJIREL CORE RANGE


NO COMPROMISE

BETWEEN NEUTRALISATION & LUMINOSITY


BaByliss PRO’s Titanium Expression range has been

designed to help you create any look, whether it’s high-fashion

session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK


NEW

Balayage


Balayage like

#Hairbesties, I am so excited to share our latest creation with you - #Stroke7 Rosé Balayage

Lightener & Thicc Balayage Activators!

#Stroke7 Rosé Balayage Lightener is a rosé tinted powder that provides up to 7 levels of lift in a single

application. When mixed with Thicc Balayage Activators, #Stroke7’s ElastiShell Technology

transforms the creamy, spreadable formula into a flexible cast with minimal flaking for an even lift.

Now you can seamlessly balayage like

• Designed for #Stroke7 to create a unique, creamy consistency

• Spread it! #Hairbestie! Effortless spreadability for a flawless blend

• When mixed with #Stroke7, the product rests on top of each painted section for

added natural dimension. For a bolder balayage, press into the hair for full penetration

• Formulated with my favourite lavender fragrance.

Available from Salon Success - The Distributor of Choice

To find out more visit salon-success.co.uk or call 0845 659 0011


ESSENTIAL

COOLS


10

NEW SHADES

Get the ultimate

touch of cool with

NEW must-have tones.

These 10 NEW shades

control unwanted warmth

and provide true-to-tone

results with effortless

application in desirable

colour options.

• Trusted performance

• Brilliant results

• Intermixable shades

• Up to 100% grey coverage

• Cruelty free and Vegan

Available exclusively from Salon Success - The Distributor of Choice

To find out more visit salon-success.co.uk or call 0845 659 0011


DEFYDAMAGE

Start-to-finish damage prevention.

For stunning results you have to see to believe:

• 80% less breakage*

• 5X stronger hair*

• Increased & more even lift**

• Evens porosity for better color deposit

• Maintains over 90% of color vibrancy***

Henkel Nederland B.V. Grasbeemd 4 5705 DG Helmond The Netherlands

- Spray-on bond protection

& color perfection -

no measuring, no mixing

see it. feel it. believe it.

#hairfeels

www.joico-defydamage.com

To find out more, call 0845 0712326 or visit www.joico-defydamage.com.

* Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and ProSeries 2vs.a non-conditioning shampoo

**When lightening

***After 10 shampoos; when using Defy Damage Shampoo and ProSeries 2


Editor’s letter

56 26

110

THERE’S ALWAYS AN ENERGY about September, and I’m

not just talking about the Most Wanted and The It List Grand Final

buzz either, although come 2 September I don’t doubt the atmosphere at

Printworks will be electric! It’s about getting back to business, focusing on

the run-up to the busiest time of the year in salons, as well as thinking about

what the New Year will hold and starting to plan accordingly. There’s always

plenty of ‘newness’ too, for want of a better word, and that’s what this issue is a

celebration of. We have new creative work from Andrew Collinge as he celebrates

unveiling his salon in the revamped Beauty Hall in Selfridges Trafford, and a frankly

breathtaking shoot from Mark Leeson and his new Revlon Professional Visionaries

team as they set about on their first major project. Then, we dive deep into the new

season – and the innovations, opportunities and challenges it brings. I urge you

to read through and consider how your salon is servicing consumers – ALL

potential clients and ALL hair textures – and how you can maximise that bill

with some changes applied to skills, retail and service additions. We know

how competitive it is out there; so we’re all laser-focused on helping

you boost your bottom line.

Amanda Nottage

Editor

JOIN US!

Monday 2 September, it’s the

date that’s been dominating

our calendars all year; the

Most Wanted and The It

List Grand Final. By the

time you read this, our

champions of 2019 may

well have been crowned

and that is beyond

exciting. Head online

for a full list of winners

and keep an eye out

for our special souvenir

supplement next month.

And there’s more to come…

on 14 October, we’ll be taking

The Coterie to Liverpool, see

pages 36-37 for the incredible

line-up! Then, on 3 November,

our business networking event

Salon Smart will be in Dublin, go

to pages 40-41! See more at

creativeheadmag.com/events

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


ASPhair.com


001_AW19_Covers_GW4.indd 1 29/07/2019 15:16

September

WHAT’S INSIDE

48

FASHION

Andrew Collinge

celebrates his new

salon in Selfridges

Trafford

NEW SEASON

Everything you need to know to

make your business bloom as

autumn arrives

110

SCENE

The Coterie: In

Session wows

and Schwarzkopf

Professional enjoys

a Big Hair Do

62

ON THE COVER

Majirel GLOW from

L’Oréal Professionnel

RUNWAY

YOUR ESSENTIAL GUIDE TO THE NEW SEASON

CREATIVEHEADMAG.COM

AUTUMN

W I N T E R

2019

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

STAFF WRITER

ANNA SAMSON

COMMERCIAL EDITOR

EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


creative

conditioning permanent colour

SUBLIME COLOUR

FOR YOUR HAIR

Unparalleled, long-lasting permanent

colour that guarantees:

/ radiant colour / sublime shine

/ maximum grey coverage / natural appearance

/ extraordinary results

discover more at milkshakehaircare.co.uk

Milk Shake Hair UK

01392 365177


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

PAUL EDMONDS

GET EDUCATION

LEADERSHIP ROLE

LONDON SALON OWNER Paul Edmonds

is the new chair of the Institute for

Apprenticeships and Technical Education’s

Hair and Beauty Route Panel. In his role,

Paul will lead the group in reviewing and

recommending apprenticeship standards and

advising on funding levels, as part of the nondepartmental

public body. Four apprenticeship

standards from the panel have so far been

approved for use. The Route Panels represent

the ‘employer voice’ in apprenticeships and

also advocate T Levels. Paul, a former Most

Wanted Salon Experience award winner, owns

two salons in Knightsbridge and Battersea and

is widely recognised as a top mentor, helping

a young Errol Douglas MBE and Umberto

Giannini. He is also a Shu Uemura Art of Hair

Styling ambassador and a full voting member

of BAFTA, as his salon is the Official Hair

Partner of the awards.

“I want to encourage our team to elevate

standards and support young people to join a

sector which is not always recognised as being

highly skilled or an advanced career option,”

said Paul. “I want to bring the skills gained

by apprentices to the forefront when talking

about apprenticeships standards.”

The ongoing viability of apprenticeships

has become a subject of concern to many

hair salons as schools are being actively

encouraged to keep students in classroom

education until the age of 18.

Lauren Roma Hanlon

Courtney Cairns

Goldwell Color

Zoom finalgoes

into high gear

A RIOT OF colour filled the iconic Printworks venue for Goldwell’s largest

Color Zoom UK final to date. More than 750 people watched as Courtney

Cairns from Headromance won gold for the New Talent Category, Lauren

Roma Hanlon from Slunks scooped the Creative Category gold, and Richard

Munslow of Toni&Guy Hemel Hempstead was crowned the winner of the

Partner Category. The trio will now represent the UK at Global Zoom in

Vienna later this month. Guests enjoyed the chance to get hands-on with

the new Elumen Play shades, which were then showcased in looks created

by Goldwell UK Guest Artists Shane Bennett, Neil

Barton, Mazella & Palmer, Lisa Whiteman, the

Hare & Bone Art Team, Erik Lander and Beverly C.

Richard Munslow

See more in PAINT A/W19 –

free in the next issue!

Lisa

Shepherd gets

Balmain role

Colourist and salon owner

Lisa Shepherd is the new UK

ambassador and creative

influencer for Balmain Paris

Hair Couture

We can’t get over

the intensity of

the new staino

direct dyes

by evo fab pro.

No awkward fades or

patchy application, just

super-bright colour.

evohair.co.uk

18


EXPECT

MORE

EXPERIENCE THE

DIAMOND STANDARD

IN HAIR EXTENSIONS

We procure and process our own hair

to guarantee its origin, quality and

provenance. Create without

compromise with Richy.

100% DOUBLE-DRAWN RUSSIAN HAIR

INVISIBLE TAPE ATTACHMENTS

NO SILICONS

Call +44 (0) 203 092 3345

askrichy@richyhairuk.com

www.richyhair.uk


#CHedit

MY month

AHEAD

What September

has in store for...

Pictured from left: Joe Hill, Luke Castillo,

Michela Pezza and Michael Lendon

Pictured from left: Cally Beaton, Michael Douglas and MC Supernatural

Aveda launches first

UK & Ireland Pro Team

Aveda has revealed the launch of a new

UK and Ireland Pro Team, made up of

a selection of trusted brand advocates.

The four-strong team will also be creating

engaging and locally relevant content to

inspire consumer audiences. Luke Castillo

and Michaela Pezza are focused on styling

and textured hair, while Joe Hill leads on

colour and Michael Lendon focuses on

styling and brand.

£150k

is the amount raised so far by Saks Hair & Beauty UK in its ongoing quest to

reach a target of £250,000 for its charity partner, The Eve Appeal. The goal is to

aid research into five women-only cancers, supporting the likes of the #GETLIPPY

campaign on social media to raise awareness about the signs and symptoms.

WELLA BUSINESS NETWORK

LIVE CONNECTS THE DOTS

The Wella Business Network Live saw more

than 200 guests primed for business insight

head to the Belfry Hotel. Hosted by celebrity

hairdresser Michael Douglas, speakers at the

22nd event included entrepreneur and comic

Cally Beaton and US freestyle rapper MC

Supernatural. British Beauty Council chief

executive Millie Kendal MBE, was also on

hand to analyse a council recent report that

valued the beauty industry at £28.4 billion.

FRANCESCO GROUP

REACHES MILESTONE

Half a century of business is a serious

achievement, and was celebrated by the

Francesco Group at its annual awards

event. Hosted at The Vox in Birmingham,

it opened with a fashion-forward hair show

created by FG Creatives and led by global

creative director Claire Chell. In addition to

the awards, the evening saw nearly 20 team

members awarded long service awards.

PULP RIOT

SQUAD GOALS

Pulp Riot has unveiled its first UK Riot

Squad – a group of developers, content

creators, educators and colour lovers who

join a network of Squad members 100-strong

across the world. The 13 team members and

educators were hand-selected by Pulp Riot

founders David and Alexis Thurston.

RICHARD MUNSLOW

TONI&GUY HEMEL

HEMPSTEAD

For two years I’ve proudly

been part of the Toni&Guy

Leadership Programme in

conjunction with Durham

University, and this month

we are celebrating all those

who have passed the final

assessment.

I’m also busy

planning for the

international

final of Goldwell

Global Zoom

in Vienna.

OSKAR PERA

THE DRAWING ROOM

The end of the summer gives

way to fresh inspirations

from the new fashion season

that we can apply to our

salon work. Both salon and

studio schedules run at full

pelt during this preiod, so I

use this time

of renewal to

update our

salon training

with the

support of evo

and its team.

MOVERS AND

SHAKERS

L’Oréal Professionnel

has established a new

roster of 36 ID Artists

for 2019.

Jack Merrick-Thirlway

has been made director of

the Neville salon at The

Bulgari hotel in London.

Westrow salon group

has announced it is now

exclusively a Revlon

Professional colour house.

20


Salon Exclusive

Infuse My Colour

Made For Me Service

For a truly unique & Personalized

salon experience! Infinite mixing

possibilities, colour enhancing

shampoos and conditioners for

the most creative colourists!

IG: @My.Haircareofficial

#infusemycolour

E: info@my-haircare.com

www.my-haircare.com


Clients love the idea of a bespoke

blonde? TIGI’s new Copyright

Colour True Light Freestyle

Blonder will hit the mark.

IN-SALON SERVICE

01525 621460

tigi.com

Get playful with Elumen Play

by Goldwell: 13 semi-permanent

shades that fade on tone, can be

mixed, matched and then removed

with the Eraser to play again!

IN-SALON SERVICE

03301 239 530

goldwell.co.uk

BLONDME Bond

Enforcing Premium Clay

Lightener is a soft-tosolid

formula that creates

an outer shell, keeping

the lightener moist on

the inside, while the shell

protects uncoloured hair

from product transfer.

IN-SALON SERVICE

0800 526741

schwarzkopfpro.com

With ground-breaking

lamellar technology,

K Water from Kérastase

activates upon contact

with water to create an

ultra-fine top coat for a

flawless finish.

IN-SALON SERVICE

0845 6000122

kerastase.co.uk

ColorMotion+ from Wella Professionals improves the quality of

coloured hair in three ways: it provides protection for up to eight

weeks, it delivers vibrant shine and strengthens hair structure.

RRP FROM £14.90

020 3901 1163

wella.com

Irresistible services consumers will want

to snap up, selected by the Layered team

Got clients who love those S bends but just can’t seem

to figure out how to get them at home? Well, you can blow

their minds with the oracle from ghd. This clever bit of

kit promises curls and waves simply by pulling it through

the hair – no twisting, no tonging, just one glide. The

angle you use will impact the type of curl you get, so it’s

a brilliant opportunity to illustrate your curl power and

show clients exactly what to do with it for salon-worthy

results between visits. Now available to all UK salons to

retail, we predict this will sell out fast, just like its glide

hot brush did earlier this year. Be quick!

RRP £175

01924 423400

ghdhair.com

The IdHAIR Elements

Xclusive Styling range has

two new launches to get

hands-on with – Play Soft

Paste for light, reworkable

hold and Play Instant

Texture for voluminous hair

that moves naturally.

RRP £12.50 EACH

INFO@

TRADEHAIRSUPPLIES.COM

idhairuk.com

Part of Revlon Professionals’

collaboration with global

graphic artists, California Days

by illustrator Bodil Jane is a

limited edition makeover for

Style Masters Glory Waves and

Molding Cream.

RRP FROM £11.80

020 7391 7440

revlonprofessional.com

Moisture Plus Lotion

from milk_shake is a

concentrated hydrator

for dry hair sufferers

who are desperate

for some softness

and manageability.

Perfect for in-salon or

home use.

RRP £4.99 EACH

01392 365177

milkshakehaircare.co.uk

Enriched with avocado

oil, Electric’s °C-6

Cloudburst On-

Set Evaporating

Mousse infuses the

hair with moisture

without leaving any

stickiness or residue.

RRP £20

01273 775397

electric-hair.com

It’s all things bright

and beautiful from

Redken, as Shades

EQ unveils new

Level 10 toners –

010VV Lavender

Ice and 010N

Delicate Natural.

IN-SALON SERVICE

020 8762 4121

redken.co.uk

22

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES,

ADD TO MENUS AND SHARE WITH YOUR STYLISTS

It’s the conundrum that faces many first-time colour clients –

how do you keep hair looking natural while still giving clients

a taste of what fresh, gorgeous colour can do to their look?

Solve this with the new Majirel GLOW collection from L’Oréal

Professionnel, its first translucent permanent hair colour.

Whether clients are looking for a refresh or to dip their toe in

the world of colour, GLOW gives that rare quality of luminous,

perfected colour that looks and feels natural. This is all thanks

to the innovative No Depth technology, which leaves hair with

an incredible reflect and luminous edge. By only lifting up to

three tones, it keeps colour within the realms of the real for

clients, while offering a flattering finish. The 18 intermixable

shades can be used on all bases. GLOW all out!

IN-SALON SERVICE

0800 0304034

lorealprofessionnel.co.uk

One to watch...

THE KNOT DR.

IT MAKES SENSE that a hair stylist and former owner of a

line of salons would be behind a practical brush that would

detangle like a dream yet keep hair healthy. But when caring

for the long, tangled locks of his fi ve daughters started to rule

John Laverock’s mornings he decided something needed to be

done. The tangles could not win.

He sat down to fuse his stylist creativity with his curiosity,

and in doing so designed a new type of detangling brush. It

combines engineering principles with high-quality components

to remove tangles and knots without breaking the hair or

causing discomfort. “My goal was

to create a brush that would

save time while off ering a

gentle, pain-free detangling

experience,” explains John. “And

I also wanted to create a brush

that my girls would love to use.”

Every brush has the optimum

number of bristles, all spaced

just the right way to make

detangling pain-free. The optimal

diameter has even been assessed

to ensure the correct strength and

fl exibility to eliminate discomfort and

breakage. The ball tips on the bristles are larger and rounder,

providing a massage-like stimulation to boost a healthier scalp.

The brushes are super-strong to tackle the tangles, yet light

and ergonomically designed to be easy on the wrists.

Once his daughters’ detangling nightmares had been dealt

with, John realised he had a tool that professional stylists – and

their clients – would love, too. The Pro is a detangling specialist,

and the line-up includes Sport and Swim editions, and mini

and bright versions as well. The PhD is the go-to tool for salon

stylists, featuring slightly thicker bristles to tackle thicker or

chemically treated hair – particularly

handy at the backwash.

And there are accessories – travel

headcases protect brushes from getting

crushed; the Flipcomb is designed to

tease out diffi cult-to-tame tangles, while

the Kleen is a premium cluster brush to

keep your detangler fresh and clear from

hair and dust. Oh, and the packaging is

made with recyclable materials, too!

RRP FROM £13.95

INFO@THEKNOTDR.COM

theknotdr.com

CREATIVE HEAD

23


WHY DID YOU WANT TO BE

A HAIRDRESSER?

I have always been a creative

person. I loved drama in school

and people said I should be on the

stage, but the salon is my stage.

I did my work experience in a

Francesco Group Salon when I

was 15 and the rest is history.

Being a hairdresser allows

you to make people feel

better about themselves,

which is what I love most,

but it’s also a chance for

me to be creative and

have fun. I always knew

I wanted a hairdressing

career where I could

aim for the stars.

HEATHER SHAW

AGE: 26

SALON: FRANCESCO GROUP ACADEMY

AND STAFFORD SALON

WHERE DO YOU SEE

YOURSELF IN 10 YEARS?

I hope I will still

love what I do every

day. I’d like to judge

competitions in the

industry and I hope to

be a creative hair colour

influencer and inspire

future talent.

WHAT HAVE BEEN YOUR

HIGHLIGHTS SO FAR?

I have always been

passionate about

competitions, so a huge

moment for me was

winning Gold for at the

UK Wella TrendVision

Awards in 2017. I was

also lucky enough to

be on the hair team

for Britain’s Next Top

Model, which opened

my eyes to TV hair.

WHAT WOULD BE YOUR

DREAM HAIRDRESSING GIG?

To work on something

like This Morning,

creating mini makeovers

for people or giving

colour and style advice,

and talking to a wide

audience about upand-coming

trends

in the industry.

24


FOR FULLER AND HEALTHY-LOOKING HAIR ALL YEAR ROUND.

ALFAPARFMILANO.COM


#CHedit

Inside

story

TIM SCOTT-WRIGHT @ THE HAIR SURGERY

It’s been fi ve years since Tim Scott-Wright opened his salon in Stourbridge,

and he felt that it was time to treat the space to a complete makeover.

Tim hired interiors contractor Creation, supplying it with the brief of

‘Victorian warehouse meets ’70s retro’ – the focus was on clever and

thoughtful updating. You’ll see rich teal feature walls, geometric Art Decoinspired

wallpaper and new weathered oak-style herringbone-patterned

Amtico fl ooring. The original wall retail displays enjoyed an affordable yet

eff ective revamp, stripping back paint to expose natural wood. A new

element is the custom-made copper piping shelving accessories, adding

an industrial feel. One challenge was making the main area bigger without

extra fl oor space. Two moveable styling stations enable the best use of the

space and can be moved easily for client events or training. Static stations

extend around the walls, while continuous mirrors create the illusion of

more space.

HOT BUYS

SUPERMODEL STYLE

Simple yet innovative, the

Naomi chair boasts a large and

enveloping back and seat to

ensure maximum comfort within

soft and elegant lines.

From £559 until end of December

(usually £699)

07554 990965

salonambience.com

SEE MORE from Salon Ambience in the free

brochure with this issue of Creative HEAD!

now open

IT’S SCIENCE, SWANSEA

With a ‘no mirrors, no judgement’ ethos, this

colour-specialist salon sees founder Gemma

Amura determined to sprinkle a little glitter

in the lives of her team and clients.

26

CREATIVE HEAD


In our first design brief meeting, Tim

(Tim Scott Wright @ The Hair Surgery)

spoke about his vision for the Salon

refurbishment. He envisioned a space

that reflected a Vintage, Victorian and

Industrial theme.

With his brief in mind, our team at Creation

Shopfitters created a full drawing pack

including 3D visuals to bring the idea to

life.

Many factors, including the durability

of the flooring, tiles and wall coverings,

had to be thought through carefully and

specifically chosen so that they will fit

within the environment and withstand

the day to day demand of a professional

award winning Salon.

With a tight programme and just nine days

on site, our team at Creation Shopfitters

worked with Tim every step of the way

to get the Salon completed and ready

to open its doors as the new Tim Scott

Wright, Stourbridge.

- Creation Shopfitters


I am beyond pleased with how Creation’s Designer Christina captured my

brief in one shot as we only had one meeting. We spoke about our ideas and

vision and she simply nailed it. The process from the first meeting through

to design stage and fit out was faultless. The finish on the little extra special

details are sublime. It’s all beyond what I was expecting.


- Tim Scott Wright, Director

“We pride ourselves in delivering complete turnkey interior

environments across the retail and commercial sectors.”

www.creationshopfitters.com

01788 810 863


THE BUSINESS EDIT

ANDY CAMPLING

WONDERFUL BRANDS

WHAT MAKES ELEVEN

AUSTRALIA DIFFERENT FROM

OTHER PRODUCT LINES?

Our fresh approach:

“Haircare doesn’t have to

be complicated it just needs

to work.” Our co-creative

director and four-time

Australian Hairdresser of the

Year, Joey Scandizzo, felt the

need for a range of products

his staff and clients could

easily love. Pairing highperformance

ingredients

with simple-to-use products,

ELEVEN Australia was

born. The products are

PETA-approved, parabenfree,

and vegan-friendly,

with colour-safe formulas in

recyclable packaging. What’s

not to love?

WHAT ARE THE KEY

PRODUCTS STYLISTS

SHOULD KNOW ABOUT?

Loaded with natural

ingredients, the Detangle

My Hair Leave-in Spray

is a vegan and gluten-free

formula that boosts shine and

manageability. The Miracle

Hair Treatment is also

suited to all hair types and

has eleven benefits. And we

can’t forget the I Want Body

Texture Spray, the first of its

kind combining powder and

liquid to provide root lift.

WHAT’S YOUR TOP TIP FOR

BOOSTING RETAIL IN SALON?

Our products are simple

for stylists and clients to

understand – and when you

love the products you use, so

will your clients. Always put

the products you are using

on the styling station so that

clients can interact with them.

DOES THE HIGH STREET

MATTER ANY MORE?

THE DECLINE OF the high street is visible

and, for many, alarming. In 2018, Britain’s

top high streets lost a net 2,481 shops, a

record number according to the Local

Data Company.

In a recent study by Together Financial

Services, hair and beauty salons made up

an average of 5.78 per cent of UK high street

shops, rising to a high of 7.65 per cent in the

South East and dropping to a low of 3.44 per

cent in Wales. It all begs the question – is a

high street location as prized as it once was

for salons?

Sophia Hilton, whose business Not

Another Salon sits on the iconic Brick Lane

in East London, is adamant she would never

have positioned her salon in such a location

if she knew then what she knows now.

“If I’d have predicted that all my new

clients would have been coming from

Instagram I would never have signed up to

paying insane rent and rates for being on

the high street,” she says. “Skin testing has

completely stopped my colour walk-ins – I

simply wouldn’t bother choosing a location

with foot traffic at a premium. I would have

got a bigger shop that was cheaper and

tucked away. The truth is social media is our

high street now.”

Pont Smith, owner of Bebop in London,

agrees that the high street is losing

relevance for salons. “I don’t think a high

street location is important nowadays, in

the age of social media, if you have a big

online presence, people will find you,” he

explains. “Being just off the high street

has worked very well for us. It’s been the

solution to the high cost of being actually on

the high street, especially here in London,

as our overheads are lower and we can

invest the savings in other ways. I believe

the atmosphere inside is the most important

thing – how a client feels once they are in,

the kind of service they receive. Having

people who recommend other people to

come to us is more powerful than any other

way of drawing clients to us.

For Ross Kernick, owner of H&Co Hair

Salons, it’s necessary for salons in certain

locations with a less digitally-conscious

demographic to still have a presence on

the high street. “Does a high street location

matter in a town with little or no transient

workforce, where the average age is 50 years

old?” he asks. “You bet your life it does. All

marketing needs to be geared towards the

target market unique to each salon.”

A declining high street may actually

open up opportunities for salons who do

want a presence in a town centre, as Keith

Mellen, director of Anne Veck Hair, points

out. “There should be opportunities in the

future for new salons to occupy great high

street locations. A strong shop front is vital

to success. But, if the cost of being in that

prime position is too high, there has never

been a better time to become a destination

salon off the beaten track.”

JAK BAKEWELL

RE-INVENTION HOUSE

Like many market towns, Louth seen many business closures

and new start-ups failing in the first year. Re-Invention, my

previous salon, was located on a high street but very little trade

came from walk-ins, almost none. So this meant I had no concerns

in moving off the high street to Re-Invention House. By being off

the high street you create a more loyal customer base as they have already invested time

in finding out all about you before visiting instead of just walking in. Future guests for

us come through referrals, generally friends and family of existing guests. However, the

biggest selling point for us has been the intrigue created by coming off the high street and

people not being able to just peer in.

28

CREATIVE HEAD


Your Salon

branded app

Another reason to switch to Phorest Salon Software

www.phorest.com


#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

in association with Phorest and the Creative HEAD Reader Panel

ONCE EACH ISSUE of Creative

HEAD lands with our subscribers,

we speak to our Reader Panel to

ask them how their business is

going, in partnership with Phorest

Salon Software. We combine the

results from our Reader Panel with

research compiled by Phorest Salon

Software, using its client base of

salons from across the UK, to gauge

the what’s going on in the industry

and discuss how to solve common

problems and issues. This month

we’re talking about how your salon

appointments can fill up even when

you’re not open.

AVERAGE PERCENTAGE OF TURNOVER

ATTRIBUTED TO RETAIL SALES

9.4%

AVERAGE CLIENT SPEND

IN JUNE (EXC. VAT)

£56.07

HOW DO YOU

COMPARE?

How was business in June

compared with May?

SAME

22%

DOWN

39%

UP

39%

How was business in June

compared with June last year?

READER PANEL MISSION: GENERATE OUT OF HOURS BUSINESS

10.7%

of bookings are

made out of

salon opening

hours

Of their out of hours

bookings, almost all

salons received their

bookings through an

online system, with the

second most popular

booking method being

social media

“Being able to book appointments and access salon

information outside of normal business hours is a huge benefi t.

The technical advancement of handheld devices and tablets

brings the salon into the home or workplace in an instant”

JASON BALL, JOHN OLIVER HAIR

SAME

16%

DOWN

45%

UP

39%

77%

of salons have

invested in software

to make this

easier

DID YOU KNOW…

46 PER CENT OF BOOKINGS WITH PHOREST

HAPPEN WHEN SALONS AND SPAS ARE CLOSED?

43% OF YOUR GEN Z CLIENTS

EXPECT ONLINE BOOKING

IF YOU DON’T HAVE online booking set

up and working for you, you are losing out

on a massive potential customer base. The

good news is, however, if you do have online

booking set up, you can enjoy a good night’s

sleep in the full knowledge that bookings are

rolling in! Research carried out by the team

at Phorest Salon Software discovered that

more than half (54 per cent) of salon bookings

happen during opening hours, with a further

46 per cent of appointments made when the

doors are closed via online bookings and

salon apps. The fi gures came to light following

an analysis of more than 5,000 salons and

their booking trends.

When we went on to survey the customers

and see how their behaviour matched the

trends we were spotting. Out of 1,000 salon

and spa customers, 32 per cent said that

online booking was one of the more important

things they looked for in a salon’s website.

Even the 54 per cent of bookings made

during the day are happening from busy

offi ces, bus journeys and on-the-go on lunch

breaks, meaning that those without online

booking facilities could be losing out further

by not providing an easy, discreet way for

customers to make appointments. Seamless

online booking is a hugely important feature

for Phorest Salon Software clients, not least

of all because it helps the money roll in. And

those who opt for their own salon apps with

their software can now make their brand

stand out even more among the competition

online with newly refreshed bespoke branding

options that give salon owners control.

Shauna O’Halloran is content &

marketing manager at Phorest

Salon Software. Find out more

at phorest.com and

@phorestsalonsoftware

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

30

CREATIVE HEAD


CREATIVEHEADMAG.COM

AUTUMN

W I N T E R

2019

001_AW19_Covers_GW4.indd 1 29/07/2019 15:16

FOR SALON OWNERS & MANAGERS

CREATIVE

HEAD

FOR BUSINESS

001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18

LET’S

the

THIS

CLUB

creativeheadmag.com/club

YOUR ESSENTIAL GUIDE TO THE NEW SEASON

RUNWAY

SPRING/2019

cH

NEW RULES:

Have fun

Make lots of

Money

Be number one

JUST MEET

ESTD 1979

Salon

Success

PAST WEEK

Team

SIGN UP NOW

AND RECEIVE A BUNDLE OF AUTHENTIC

BEAUTY CONCEPT PRODUCTS

WORTH MORE THAN£70 *

*For the fi rst 25 new members to sign up between 1 September and 30 September 2019. Subject to availability

and no cash equivalent will be offered. **Selected events only. For more details contact events@alfol.co.uk

FOR JUST

£10

YOU’LL GET:

• 10 issues of Creative

HEAD magazine – and

supplements including

Runway, PAINT and

HEAD for Business –

delivered to your door

• Exclusive ticket prices

for Creative HEAD events **

• Exclusive competitions

and prizes

• Free product samples

from leading professional

brands

Win a bundle of Authentic Beauty

Concept products worth £215

Already a Creative HEAD Club member? Then we’ve got something special for

you, too! One lucky member has the opportunity to win a hamper of products

from the Authentic Beauty Concept ranges GLOW, HYDRATE, REPLENISH and

AMPLIFY, which are all vegan and free from silicones and parabens. And that’s

not all – you’ll also get some hero styling products and a set of candles. Simply

keep an eye on your inbox for your exclusive link to the competition

entry form – all Creative HEAD Club memberships will receive an

email on 1 September!

FOR

CREATIVE

HEAD CLUB

MEMBERS

ONLY


#BusinessEdit

LIFE

LESSONS

KEN’S CLINIC

GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

JOE MILLS

THE LOUNGE SOHO,

JOE AND CO AND

MILLS BARBERS

Think before you speak.

This is something I have

really learnt over the years.

Sometimes we say things

in the heat of the moment

– these words can then be

taken out of context and are

hard to take back! Listen

to what is being said, think

about it and why you feel

you want to respond in this

way – and then think about it

some more. Sometimes you

have to let the dust settle.

Appreciate real friends.

My father told me that if

you can count all your true

friends on one hand you

have done well. We live in the

world of social media, of likes

and positive affirmation, but

we need to focus on people

who truly care for us.

If you can see it, it will

happen. I’m a great believer

that if you want something

to happen and visualise it, it

will happen. Whatever it is,

if you sit and truly see it and

believe it then things will

happen to help you achieve

it. If you focus on the

positives and what you want,

it becomes easier to change.

KEN’S DIAGNOSIS

This is an interesting question, Karen,

which I believe focuses on two key areas.

The first is your recruitment process: sadly,

with the shortage of quality team members

nowadays, salons often employ people out

of desperation, which in turn often leads to

them becoming desperate employers.

It’s regularly said that you can teach a skill

but it’s much harder to change an attitude.

Any interview process should focus on the

person and how they will integrate into and

enhance your existing team.

Understand what their aims and

ambitions are and why they feel that they

would be a good fit for your salon. Leopards

rarely change their spots, and a job-hopper

with a personality that clashes is unlikely

to change.

Assuming that you have recruited the

right person, the second key area of focus is

your induction process. First, do you have

one? And by that I mean a thorough and

comprehensive process that covers all areas

of behaviour, knowledge and performance

criteria that you need someone to know

before they serve your clients.

Often new team members are let loose on

guests before they have received a thorough

induction and you can spend the next few

months pulling your hair out constantly

When recruiting new

members of the

team, what is the

best way to get them

following your

salon ethos quickly?

KAREN THOMSON,

OWNER OF KAM HAIRDRESSING

muttering the words: “That’s not how we

do things here,” when a few days spent on a

thorough induction process could have set

them up to win!

At 3•6•5 we provide our members with

a list of about 30 topics that should be

included in an induction process. Some of

these could each take a day alone to deliver.

Last of all, and this is an area that I am

passionate about, is setting

minimum performance

standards. At the interview

process it should be clearly

explained to a prospective

team member what they

will be expected to achieve

in terms of productivity.

These standards

should be

confirmed during

the induction

process. All of

this will mean

an investment

of your time

Karen, but

it will be

worth it in

the end.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag

32

CREATIVE HEAD


#BusinessEdit

DON’T PAY EXTRA

FOR LEGAL COVER,

WARNS NHF/NBF

NHF/NBF MEMBERS benefit from

comprehensive legal cover, but some have

taken out additional cover they don’t need

after being contacted by pushy salespeople.

“This unnecessary additional legal cover

can be very expensive, and some companies

tie you in for up to five years,” said NHF/

NBF chief executive Hilary Hall. “The

bottom line is that our members already

have all the legal cover they need as part

of their membership. This includes a free

24/7 HR and commercial legal helpline,

legal expenses cover and free employment/

apprentice contracts. If you have any

doubts or want to know more about our

legal cover, call the membership team.”

Find out more about the NHF/NBF’s legal

cover: nhf.info/legal-advice

NHF/NBF LAUNCHES NEW GUIDE

ON SALON ADVERTISING RULES

As the Advertising Standards Authority steps up

its enforcement activities in the hair and beauty

sector, it’s important businesses know the do’s

and don’ts of advertising. The new NHF/NBF

guide includes advice on how to make sure

adverts are not misleading, for example on

price, limited time deals, free gifts or discounts.

It also covers body image, gender stereotypes,

and restrictions on advertising beauty products

or treatments, in particular botulinum toxins.

Caroline Larissey, NHF/NBF director of quality

standards, said: “The new guide has come

at the right time for hair and beauty salons,

especially for those salons that offer treatments

involving botulinum toxins. Not knowing the rules

can seriously damage a salon’s reputation.”

Find out more nhf.info/advertising-guide

NEED TO KNOW:

EMPLOYMENT

LAW CHANGES

IF YOU EMPLOY STAFF in your salon there are a few changes in the law

that you’ll need to know about for 2019. “A new ruling from the European

Court of Justice says that employers must now keep an accurate record of

the hours employees work each day, including any overtime,” said Hilary

Hall, NHF/NBF chief executive. “Previously, employers only had to keep

‘adequate’ records.”

The aim is to ensure your employees are not overpaid or underpaid and are

staying within the legal maximum weekly working time. “Second, from April

2020, new employees must be given a written statement that includes all the

terms and conditions of their job on the first day of their employment,” she

added. “The current law says you must do so within two months.

“Third, a ruling about holiday pay from the Court of Appeal will apply

to employees who do overtime on a regular, ongoing basis and means

their holiday pay will have to reflect their overtime pay in addition to their

contractual rate of pay.”

Find out more: nhf.info/employmentlaw2019

Hair T Levels are on the way

A T LEVEL FOR HAIR, beauty and aesthetics is currently being developed and will be

launched in either 2022 or 2023. T Levels are new technical qualifications that will be

offered by schools and colleges to 16 to 18 year olds. Set at Level 3, they are equivalent

to achieving three A Levels.

“Learners will complete a common core programme then specialise in hairdressing,

barbering or beauty therapy,” said NHF/NBF director of quality and standards, Caroline

Larissey. The draft hair and beauty T Levels are currently out for consultation, she

added. “We’re convinced that employers in hairdressing or barbering will always prefer

apprenticeships to T Levels, but employers find it difficult to recruit school leavers.

“T Levels may mean even fewer school leavers on the market, but employers can use

T Level work placements to identify young people they want to take on and train further.”

CREATIVE HEAD

33


#BusinessEdit

BUSINESS BUILDER

While we all love to stock up on bigbrand

favourites, remember that

switching to own-label products can

slash your monthly spend without

necessarily compromising on quality.

Check out Salon Services’ own products

online for some

serious savings

across hair, beauty

and barbering

equipment!

TEACH

ME!

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

Beauty professionals

should never stop

learning. September

is the ‘back to school’

month, so look out

for courses to hone

techniques or introduce

new ones to your business.

The Sally Indian Head

Massage Course (£100 exc.

VAT) is available

across the UK

this autumn –

an additional

luxury treatment

to offer to clients.

Threading is a great add-on treatment for any

salon’s service menu – a traditional yet popular

hair removal technique. Master this ancient art

with Sally’s Threading Course (£110 exc. VAT)

and give your clients long-lasting results.

WELL-GROOMED

BUYS FOR THE BOYS AT

The new styling range from Lômé Paris will

help stylists achieve even the most showstopping

creations. We particularly love the

Lômé Paris Define Web Paste 3-Strong

(£4.79 exc. VAT). It has the perfect mix of a

soft, fibrous texture

and flexible hold

with a mild

slight satin

finish. Talk

about an allrounder

– it’s

ideal for insalon

use and

retailing!

Jo Martin

Marketing director

at Sally Europe

Q: How can I save

money this A/W19?

A: “It is essential for

stylists to keep up-todate

with the latest

and greatest trends

dominating the industry,

and to keep an eye on the

catwalks each season.

Whether it’s a particular

colour of nail varnish,

lashings of glitter or

natural styling – the

runways are where you

get the inside scoop on

what trends your clients

will be asking for. Being

clued up about autumn’s

hot new trends means you

can get ahead of the game

by stocking up on those

must-have products in

preparation for customer

requests. Remember that

bulk-buying is great for

reducing the cost per unit

and how much you pay in

the long run on supplies

– from hair colouring and

care products to tools of

the trade and more!”

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

34

CREATIVE HEAD


Want to perform

Painless

Knot Surgery?

#KNOTAPROBLEM

The Ultimate Detangler

For Wet and Dry Hair

PhD Collection

theknotdr.com


NICOLA

CLARKE

LIVERPOOL

7-10PM, MONDAY 14 OCTOBER

CLUB

creativeheadmag.com/club

BOOK BY

16 SEPT.

FOR COMPLIMENTARY

CLUB MEMBERSHIP!

SINGLE TICKETS £25. GROUP FIVE TICKETS £100

CLUB MEMBERS

PAY JUST £15!


NICK

IRWIN

PADDY

MCDOUGALL

BUY ONLINE

creativeheadmag.com/thecoterie

OR CALL 01434 610416

Includes canapés on arrival, drinks all evening and a gift from BaByliss PRO


MW

IT

@CREATIVEHEADMAG #MWIT19

19

ONLINE

NOW AT

CREATIVEHEADMAG.COM

WINNERS NAMED!

GUESTS SNAPPED!

GRAND FINAL HIGHLIGHTS!


…COMING NEXT MONTH

SPECIAL 72-PAGE SOUVENIR SUPPLEMENT

event

2019


TONY HEFFERNAN AND

DANIELLE KENNEDY

LLOYDS HAIR

RICHARD

PHILLIPART

THE BOUTIQUE ATELIER

MARGARET

O’ROURKE DOHERTY

IMAGE SKILLNET

PAUL PERCIVAL

AND ADAM REED

PERCY & REED

GREAT NAMES

SHARED

EXPERIENCES

CREATIVE CREATIVE HEAD’S HEAD’S SELL-OUT BUSINESS BUSINESS NETWORKING

EVENT FOR SALON OWNERS AND MANAGERS


DAVID

CAMPBELL

HOUSE OF COLOUR

SABRINA

HILL

KOPPER HAIR SALON

DYLAN

BRADSHAW

DYLAN BRADSHAW

NADINE

QUINN

THE.SPACE

MARK

O’KEEFFE

BROWN SUGAR

SIOBHAN

JONES

ROSE & WILD

SUNDAY 3 NOVEMBER 2019, DUBLIN

Tickets €100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944

*VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE

Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of

Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership

and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events


For the first time ever,

more than half of UK hair professionals are

SELF-EMPLOYED

*

It can be confusing, isolating and highly stressful

trying to run your own business alone

It’s time to take charge

*Source: National Hairdressers Federation


SELF/STYLED is your online hub for business management

advice, marketing help, inspiration and fresh industry news

• See freelance opportunities on The Gig List

• Find events and education courses to upgrade your

skills on the Be Scene calendar

• Discover our Deal of the Month, in exclusive

partnership with Salon Services

creativeheadmag.com/selfstyled


SUMMER OF

(Larisa)

LOVE

WHEN CREATIVE HEAD TEAMED UP WITH JOICO BACK IN THE SPRING TO

OFFER A PRIZE OF AN ALL-EXPENSES-PAID TRIP TO LOS ANGELES

TO MEET INSTAGRAM COLOUR SENSATION LARISA LOVE, WE

KNEW THERE WOULD BE SOME EXCITEMENT. WHAT WE

DIDN’T EXPECT WAS THE DELUGE OF ENTRIES AND THE

FANDOM THAT FOLLOWED! THERE WERE THREE

LUCKY WINNERS WHO GOT THE CHANCE TO

VISIT THE CALI QUEEN’S SALON, GET

NOSY AT JOICO HQ AND BAR HOP

WITH TV STARS…

Larisa Love

44


CREATIVE HEAD ADVERTORIAL

BEFORE

Lea Shaw,

Rural Fringe, Hook

“I cannot express just how amazing it was at Larisa Love’s salon,

it far outweighed anything I was expecting! First we were taken on

a tour by Larisa, who explained why she had things set up, which

was really interesting and gave me some ideas for my own salon.

“Then it was on to our hair. She did a thorough consultation

and then got to work showing us her new techniques. It was a

masterclass with front row seats! It was great to see how she works

and why she does things the way she does – I’ve definitely learnt

new ideas to take back to the salon.

“The next morning we visited the JOICO headquarters at the

Henkel Academy of Hair. It has everything you need right there:

studios, a salon, soundproof recording rooms, you name it! The

place is beautiful with the most amazing views. What a place to

work! We finished our trip in West Hollywood at Craig’s and then

TomTom, where we were shown the LA way by the cast of US

reality TV show Vanderpump Rules. It was the trip of a lifetime!”

AFTER

CREATIVE HEAD

45


Professional photography: @JenJphoto

BEFORE

Bryony Wintle,

McQueens Hair, Bristol

“Larisa’s salon on Ventura Boulevard in stylish Studio City was so

beautiful. We spent the day as clients in her upstairs balcony studio

and each had a full consultation before we got to see some of her

techniques.

“Larisa decided to use her ‘Bold and Blended’ technique on

my hair as I wanted to add dimension to my copper colour using

JOICO Lumishine PowerHouse. I’ve been using the Defy Damage

range in the salon so it was good for me to experience it on my

own hair. It’s fantastic!

“After following Larisa’s work on Instagram for years and I feel so

lucky to have spent this quality time watching her in her own salon.

It has inspired me to use more of her techniques.

“I’ve worked with JOICO for seven years, so spending time at the

Henkel #AcademyofHair in Culver City was amazing. We got to see

everything that goes on behind the scenes.

“It got me excited to go home and try JOICO’s newest products

on my own clients!”

AFTER

46


The JOICO

products that

made the trip

to LA shine

CREATIVE HEAD ADVERTORIAL

Defy Damage

Launched this year, Defy Damage

has received a thunderous reception,

in no small part because of its Pro

Series in-salon bond protecting and

colour protecting treatments. They

shield the hair from damage, save

you time and boost colour results

BEFORE

Nick Martin, Vital

Hair Salon, Taunton

“Larisa is the modern hair professional – talented,

knowledgeable, business minded and social media savvy.

It was a real insight into what a modern hair professional

can be… and maybe should be.

“I’ll be taking tips from Larisa and sharing with my team

in Taunton. The trip was amazing, I feel very lucky to have

been selected and treated so well by Larisa and JOICO.”

AFTER

LumiShine

PowerHouse Reds

Discover this collection of superreds

that stay true to tone, resisting

the fading eff ects of everyday

aggressors. Available in permanent

creme color and demi-permanent

liquid color, these tones last up to 40

shampoos* while reducing breakage

and replenishing the hair**

blonde life Quick

Tone Liqui-Crème

Toners

Five minutes or fewer – that’s all it

takes to get fast and fabulous blonde

hair with Blonde Life Quick Tone

Liqui-Crème Toners. Featuring antibreakage

technology and nourishing

exotic oils for maximum shine, the

unique formula is the perfect viscosity

for quick bottle application

*Colour fades on tone; colour is still there after 40 washes. **Versus untreated, damaged hair.

WANT TO KNOW MORE ABOUT JOICO COLOUR, DEFY DAMAGE AND OPPORTUNITIES WITH THE BRAND?

CALL 0845 071 2326 OR VISIT JOICO-DEFYDAMAGE.COM

@JOICOEUROPE #HAIRFEELS

CREATIVE HEAD

47


Sense

of self

To celebrate the unveiling of the Andrew Collinge

salon in the vast new Beauty Hall at Selfridges

Trafford in Manchester, this collection showcases

how great style never goes out of fashion

PHOTOGRAPHY BY ALEX BARRON-HOUGH

48

CREATIVE HEAD


CREATIVE HEAD

49


50

CREATIVE HEAD


WITH 20 YEARS already under

its belt, the Andrew Collinge

Salon in Manchester’s Trafford

Centre has enjoyed an incredible

revamp in the upgraded beauty

space, showing how everlasting

style and a timeless sense of self

can update itself. Sitting in the

impressive new interactive Beauty

Hall – now the largest outside of

London – the salon joins 170 other

prestigious and exclusive brands.

“To be offered this opportunity is

a testament to our talented team,”

says Charlie Collinge, managing

director of Andrew Collinge

Hairdressing. “It demonstrates

hairdressing has a prominent role

to play in today’s changing retail

environment.” The salon continues

to offer modern trends combined

with the classic skills in cutting

and colouring that it’s known for.

Guests can also enjoy a mid-shop

stop with a drop-in Express Styling

service for quick updates including

curling, smoothing, braiding, blowdrys

and up-dos, as this collection

illustrates. “The key trends we’ve

identified include a clean, sharp

crop and the bevelled bob,” says

Andrew Collinge. “Our goal was to

show a diversity of colour, cuts and

styling to appeal to all our clients.

Working with a palette of rich

fashion shades, we wanted to show

how colour enhances the look and

inspires change.”

HAIR Andrew Collinge Creative Team. COLOUR TIGI Copyright Colour. MAKE-UP Liz Collinge. STYLING Jiv D

CREATIVE HEAD

51


The

search for

something

new

You want your client to remember their visit for

all the right reasons, so let TIGI and Most Wanted

2018 Best Salon Experience winner STIL guide

you through the consultation process

Christel Lundqvist

52 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

STIL salon

IT’S HARD TO pinpoint what sets a truly great salon experience apart from

merely a good one. Is it the ambience? The refreshments? The skills

of the staff? We put it down to attention to detail – not letting anything slip

through the net and ensuring an even spread of attention to every step of

the client experience.

The launch of TIGI Copyright Care saw TIGI solidify a new brand

identity that married its colour innovations with the styling products

necessary to give clients a 360-degree service. It is a new, inclusive

approach that prompted a fresh look at the TIGI Creative Consultation,

designed to give salons the support they need to build those important

client relationships.

And who better to collaborate with than Christel Lundqvist? As TIGI

global creative technical director, she understands the TIGI style and

mindset perfectly. As founder of STIL in Notting Hill – winner of the

2018 Most Wanted Award for Best Salon Experience (and 2019 finalist

for the same category!) she has cracked the code on how to deliver an

unforgettable experience to clients. Altogether, she’s a woman on a mission.

The introduction of the Creative Consultation concept has hit it out of the

park when it comes to client feedback. Feeling more understood than ever,

clients and stylists are able to talk clearly and openly about what they want

to achieve at each visit.

Offering a bespoke service is central to the TIGI philosophy and

Copyright Education, and it all begins with the Creative Consultation.

Achieving the look of your clients’ dreams is only possible when both

parties are clear and transparent. Client expectations are hard to manage,

we all know, but the training and structure of the Creative Consultation

gives you the guide you need to translate what they want into what’s

possible. Christel helped to develop the concept of Creative Consultation,

particularly for her speciality blonde services, and the results speak for

themselves. It supports her and her team in creating tailored services,

which wins them awards and legions of fans.

Clear, uncomplicated communication – STIL and TIGI prove it doesn’t

have to be hard.

“Since we introduced

Creative Consultation

in our salon we have

noticed a boost in colour

services. It has given us

greater confidence to

diagnose our clients as

we are spending more

time with them”

ROBBIE ROBERTSON

FORRESTERS, READING

CREATIVE HEAD

53


Hair by Christel Lundqvist, Tomokai and the STIL team

Scandichic

Christel Lundqvist has built a reputation for blonde work and here she

showcases how TIGI’s new lightening innovations and its Creative Consultation

are a match made in heaven

THERE’S A BLONDE for everyone – but from subtle highlights to icy,

platinum hues, getting there can be quite a journey. Christel has developed

freehand techniques specially to use with the new TIGI Copyright Colour

True Light Freestyle Blonder for bespoke blondes and the new TIGI Blonde

Collection features versatile, wearable looks that can be tweaked and

customised for a personalised service.

From balayage to babylights, this innovative new clay lightener is designed

to empower colourists to create without compromise. Achieve up to seven

levels of lift in just 40 minutes without worrying about the effects on the hair

integrity, thanks to the TIGI Copyright Colour True Light Freestyle Blonder’s

incredible Anti-Breakage Arginine Complex.

“Christel really understands

the needs of the client.

We really understand each

other’s work and we’re always

able to create a look that

we’re both visualising”

ANTHONY MASCOLO

TIGI FOUNDER AND INTERNATIONAL

ARTISTIC DIRECTOR

54

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

Ensure you have the right product partners with the TIGI

Copyright Care SOS Extreme Recovery and personalised

Booster treatments. Offset breakage and damage by laying

the groundwork with the SOS Treatment, containing

100-times more keratin than a standard shampoo and

conditioner. Then you can offer a cocktail of Booster system

treatments for each client to finish off their look.

TIGI is there to support you and your clients through every

transformation and ensure they feel better than ever.

“TIGI has created Copyright Colour True

Light Freestyle Blonder, supported by

TIGI Copyright Care SOS and Booster

regimes, to give salons the power to

transform clients’ hair, satisfaction and

loyalty, as well as salon profitability”

CHRISTEL LUNDQVIST

TIGI GLOBAL TECHNICAL CREATIVE DIRECTOR

AND FOUNDER OF STIL SALON

See how you can transform your salon experience with TIGI, call 01525 621460 or visit tigi.com

@tigiprofessionals @tigicopyright @tigipro /tigiprofessional

CREATIVE HEAD

55


56

CREATIVE HEAD


The only

one

Editorial masterclass The Stylist Diaries from evo fuses advanced styling with

an editorial photoshoot for an utterly immersive experience in creativity.

With a nod to the gender fluid street style of ’90s New York, this collection

is full of rich, deep colours and clashing textures

PHOTOGRAPHY BY DAN KNOTT

CREATIVE HEAD 57


58

CREATIVE HEAD


HAIR Lauren McCowan, creative director for evo supported by Josh Congreve, Jodie Austen

and attendees of Stylist Diaries, using evo hair. STYLING Vix Ellis. MAKE-UP Sophie Cox

WANT TO BOOK YOUR PLACE AT THE

STYLIST DIARIES? The next session is 14 to 15

October. See more at creativeheadmag.com

CREATIVE HEAD 67 59


LEAVE

E

YOUR MARK

LEAVE

YOUR MARK

PURE, UNDILUTED COLOUR FUN – DISCOVER A NEW WAY

OF PAINTING WITH STAINO BY EVO FAB PRO

FOR THE COLOUR client who wants more pigment, more colour, more vibrancy – it can

be diffi cult to achieve the desired looks without compromising on hair condition. Clients

who want out-there shades and aren’t willing to slowly work their way through the colour

spectrum to get there. For them, you need to break out the big guns.

Staino by evo fab pro is a new and intense direct dye that offers colour satisfaction for

up to an impressive 50 washes. Available in 10 fully intermixable shades – as well as a

handy clear shade to soften and expand the portfolio even further – you can off er nextlevel

intensity and super-high pigmentation for results which are sharp and ultra-bright. It’s

like switching to HD TV! Not only that, they can even create incredible pastel shades, too!

The staino dyes fade true to tone and come complete with a nourishing conditioner

base to help seal the cuticle, reduce frizz and add a veil of shine to fi nish off the eff ect.

Best of all, staino can be used with evo’s fab pro home care system! Clients can take

home an exact colour match for their hair with an intense colour maintenance conditioner.

Happy clients equal happy colourists, and this clever maintenance system helps to build

real loyalty.

“The staino colour range

by evo fab pro is such a

great asset to my salon.

Every single shade has

an amazing scent and

is super pigmented,

translating to intense,

longer-lasting colour for

my clients’ hair”

JAYMZ MARSTERS, THE WATT

“Using staino I was able

to colour and style Charli

XCX’s hair for the Met

Gala in 45 minutes.

Working straight from the

tube onto her locks, we

blended Ruby and Fuchsia

to create an unseen cherry

hot pink”

TINA OUTEN, SESSION STYLIST

60

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

Discover how to turn your colour services up to full blast – call 0800 9554285 or visit evohair.co.uk/stockist/staino

@evohair #staino

CREATIVE HEAD

61


Markus Lupfer A/W19, hair by Tina Outen for L'Oréal Professionnel

LET’S GET

THE NEW

62

CREATIVE HEAD


SEASON

ALL WRAPPED UP

AS THE TEMPERATURE starts to slide back to something akin

to normal, salons across the land will be staring down the long

road to the Christmas rush. But take a moment now to properly

prepare for the season ahead, as we investigate what you need to

know this A/W19.

The plan is to put you in the driving seat this September, to give

you the power to make informed decisions about your business

and your clientele to help you stand apart from your competitors.

There are business and bill-boosting opportunities aplenty, if you are

willing to consider, with an honest eye, just how your clients behave

and what they truly want when it comes to their hair and their insalon

experience. If you know what consumers are searching for on

social media, what they are doing with their hair at home, what they

want to be able to achieve (and the time and opportunity they have

to achieve it), you can be a seriously useful force for change to that

client in your chair.

So what follows is a smorgasboard of client-friendly hair trends,

salon business concepts, new technology and fresh innovations, along

with some serious questions we need to ask ourselves regarding the

diversity of services and skills available to ALL consumers on the

UK high street right now. Make sure you and your salon are perfectly

seasoned this A/W19…

CREATIVE HEAD 63


NEW SEASON

WE NEED TO TALK ABOUT

TEXTURE

IT SEEMS WE ARE in the middle of a hair revolution. While

many women with textured hair once felt obliged to mould

it into a sleeker shape, Mintel recently reported that, for

the first time ever, US women with natural texture overtook

those using chemical straighteners and relaxers. Women

with afro hair are embracing the natural beauty of curls.

Unfortunately, the hairdressing industry has been slow to

catch up. A study by Habia revealed that of 35,704 salons

asked, only 302 offered specialists in Afro-Caribbean

hair. Yet according to The Institute of Practitioners in

Advertising, Afro-Caribbean women are reported to spend

six-times more than other ethnicities on hair and beauty

services. The desire is there; the skills are not.

And while, for example, the City and Guilds NVQ

qualification offers additional learning units on afro hair,

the core NVQ across providers does not

make it compulsory, meaning that

many qualified stylists are limited

by the kinds of hair they are able

to work with.

Research by Stylist magazine

in 2018 found many UK salons

were turning away afro-haired

clients or attempting to charge

them more. “I think there is a

huge problem across the high

street,” admits Lisa Farrall,

founder of WIG London, a texture- and gender-neutral

salon and academy. “We shouldn’t be turning anyone away

because of the texture of their hair and so the colour of

their skin – when we say it like this it doesn’t sound quite

right, does it?”

Headmasters is dedicated to educating staff about all

hair types, with artistic ambassador Nicole Iroh leading

the way. “By not catering to clients with textured hair you

deprive yourself of the opportunity to create beautiful

shapes and silhouettes,” she explains.

Chop Chop London launched in 2018 with the slogan ‘No

gender. No texture. Just hair.’ Customers love this inclusive

approach to styling – there are now two salons open and

a third location coming later this year. Co-founder Kaye

Sotomi has implemented strategies to ensure all hair is in

good hands. “First we hire our team with diversity in mind –

this allows us to bring in stylists with a wide range of skills.

Second, our induction process is rigorous and, third, we

provide training to upskill stylists.”

Diversity is a topic Rob Czlapka, owner of RCNQ in

Manchester, has always championed and yet he realises

there is still a long way to go when it comes to texture.

“We can’t boast about inclusivity until we are skilled in

textured hair,” he explains. “We are allocating part of next

year’s budget to include specific education.” Invest in new

skills and you can heighten your creativity, broaden your

business and become a better hairdresser than ever before.

Chop Chop

CREATIVE HEAD


THE COUTURE COLOUR

BALMAIN PARIS COULEURS COUTURE

CREATIVE HEAD ADVERTORIAL

BALMAIN IS SETTING trends once again – having brought its signature highend

fashion touch to hair products, styling tools and accessories, it’s introducing

Couleurs Couture Spa Treatment collection – a concept-driven salon colour range

inspired by backstage artistry.

A palette of 61 intermixable colours make up 15 shade families and five tailormade

treatments to enable every possible colour transformation, from subtle to

siren call. Its purified light ammonia formula and luxurious light cream texture

infused with silk protein, argan elixir and coconut and flaxseed oils make the colour

mixes a joy to apply, lifting up to five levels and delivering reliable, long-lasting

results. And new for autumn 2019 is a pair of powerful lightening options in powder

and clay formats. Couleurs Couture Premium Powder Lightener is a dust-free bluepigmented

powder that partners perfectly with foil techniques and delivers nine or

more levels of lift.

Couleurs Couture Freehand Clay Lightener enhances freehand techniques

and lifts up to seven levels. Lisa Shepherd, Balmain Paris Hair Couture creative

influencer, says: “Balmain Paris Hair Couture creates colour to die for. These

lighteners are yet another asset to unlimited artistry.”

Couleurs Couture Premium Powder Lightener (500g), Salon price £39.95

Couleurs Couture Freehand Clay Lightener (400g), Salon price £39.95.

For a free in-salon demo, contact 01323 842288, balmainhair.co.uk

CREATIVE HEAD 65


NEW SEASON

A LITTLE SOMETHING EXTRA

Neville Hair & Beauty

Gatsby & Miller

WE KNOW THAT hair-only salons are in decline – a

net loss of 252 hair-only salons across the past three

years, according to Local Data Company research.

We also know that high street footfall in general is

down too (by 8.1 per cent), thanks chiefly to online

shopping. And the time between client visits is getting

longer. To tempt consumers into your salon over

anyone else’s, you’ve got to deliver something extra in

your service and customer experience…

Welcome to the era of the ‘multi-experience hub’.

This is not just about offering some manicures; this is

about maximising the time your client spends in your

salon and maximising their bill… and also looking

at your physical space and thinking creatively about

what else you can offer guests.

When Luke Hersheson unveiled the new

Hershesons concept last year, he refused to call it

a ‘salon’, because it was so much more; with a cafe,

premium beauty brands for shopping and an area

for people to work in a communal space. It’s also

abundantly clear how Gatsby & Miller thought

about this multi world when it relaunched this year,

creating a ‘culture concept’ salon with very clearly

designated zones for cutting, colour, barbering, retail

and a sizeable cafe that both attracts new clients to

hair services and hosts live music. Clients experience

services, whether tangible or emotional, and through

seating and different zones, the salon provides a

journey in which they can work or relax.

And it’s working, says co-founder John Read:

“Numbers have steeply risen, new client footfall has

tripled, and a customer return rate above 80 per cent.

Since the relaunch, we’ve also employed nine new

stylists, with four more team members to come.”

Thinking about that bill, you could take a leaf out

of Neville Hair & Beauty’s playbook. It unveiled its

Facial Bar with a key service in mind – a customised

facial to be expertly performed while clients waited

for their colour to process, an otherwise wasted 40 or

so minutes. And it’s a hit, with services starting at £45.

Williams & Rice has offered treatments such as

one-on-one personal training, yoga and reiki since it

opened. Co-founder Andrew Williams, says: “Having

complementary services and products under one

roof makes it interesting for the client and gives your

business another dimension.”

66

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

THE QUICK

VOLUME-BOOSTER

REMI CACHET TWIN TABS

EXCITING NEWS! Do you have a loyal client base that just loves the

speed and volume of tapes but hates the time it takes to maintain

and ultimately remove them? Well there’s something new for fans of

tape hair – and all without the sticky mess! You can reach for Remi

Cachet’s new Twin Tabs – these clever tape hair extensions are set to

revolutionise the tape hair market, delivering on-trend results in ultraquick

time. No fuss, no mess, genius!

The secret lies in the loops of the twin tabs. The two tapes are

already joined at the top and micro rings lock the extensions in place

without the need for sticky glue – meaning they’re ultra-quick to apply.

The flexible polyurethane top holds the hair securely in place to prevent

shedding, and lies super-thin and light against the client’s head, while

the outside mimics hair growth so the bonds are not visible. And

finally, the hair. Remi Cachet’s highest quality Elegance hair is a blend

of Russian Mongolian-sourced hair with a natural wave – with good

aftercare the client can expect at least 12 months of wear. Removal is

clean and simple too: just release the lock with a gentle squeeze. Done!

There’s also a great sustainability message – Twin Tabs are 100 per

cent recyclable with the packaging in pink paper pouches, and the hair

can be returned for the Hair Recycle Scheme.

Twin Tabs available in 16” and 20” lengths, salon price from £99 for four.

01642 867213, remicachet.com

CREATIVE HEAD 67


NEW SEASON

LEVEL UP

THERE’S A NEW generation of apps ready

to transform salon services for plugged-in

professionals. From colour management to

assisting with consultations, these apps are

more accessible, advanced and able to do

more than ever before.

Created as a virtual makeover tool in

partnership with leading beauty augmented

reality service ModiFace, Style My Hair

Pro from L’Oréal Professionnel allows

consumers to browse haircuts and

professional hair colours before

selecting a new look in reality. By

offering an interactive consultation

process, the app encourages clients to be

more creative with colour choices by trialling

a 3D makeover and filming themselves

in real time. Style My Hair Pro is a simple

addition for a truly personalised service.

New to the colour game is US app Vish,

a colour management system that helps

cut back on colour waste, automates stock

inventories and keeps you in control of

pricing consistency. Since launching in

April 2018, more than 200 salons have

signed up to Vish, which is officially landing

on UK shores this month. Chief operating

officer Andrew Best has been thrilled by the

response. “We’ve seen consistent results

from salons of all sizes: they’re decreasing

waste and increasing profit,”

he says. Comprising a

Bluetooth-enabled scale

connected to the Vish colour

bar app on a tablet, it records

and organises all formulas

and then updates the guest’s

profile. All formulas are weighed

before and after the application, Vish then

refines formulas based on previous waste

and recalculates exact amounts. The app

also offers front desk management as well

as a cloud-based education web app.

Hair Expert from Schwarzkopf

Professional takes salon services to

the next level while building on and

consolidating product knowledge for both

stylists and clients. It offers a holistic,

state-of-the art diagnosis for individualised

haircare and styling to fit every client’s

needs. Following an in-depth hair diagnosis

on the app, consumers are recommended

personalised product regimes from

across the Schwarzkopf Professional

portfolio. The app offers expert care and

tips following each appointment, ideal for

enhancing services and retail.

Looking for extra inspiration?

Online platform TIGIFUSE has

been created to offer education,

collaboration and inspiration at

your fingertips. An always-on

hub of creative ideas and news,

TIGIFUSE is regularly updated with

exclusive films and behind-thescenes

footage, as well as step-bysteps

and education, encouraging

artists to inspire and be inspired.

68 CREATIVE HEAD


THE DIGITAL

INNOVATION

WHATSALON

CREATIVE HEAD ADVERTORIAL

WHATSALON IS A marketing platform for salons to

attract new and loyal customers to your business. It helps fill

your booking calendar – including those pesky last-minute openings

– and even connects with your current booking software, so users can

see available appointments in real time.

Any appointments made are automatically added into your booking

software, so there’s no need for any work on your part (and no chance

of double bookings).

And perhaps the best bit? Typically, the cost for a salon to

acquire a new client is £163. With WhatSalon, there are no upfront

costs, and only a small fraction of the fee is paid to WhatSalon from

the new business it sends you. It’s sleek with a high-end look and feel,

perfectly aligning with the branding of the most beautiful and savvy

salons in the UK.

To learn more or sign up visit whatsalon.com/connect

CREATIVE HEAD 69


NEW SEASON

Eden Plus from Maletti Yume from Takara Belmont

AS ‘IN GOOP HEALTH’ – the

first UK summit of Gwyneth Paltrow’s

Goop brand – proved, consumers will invest time,

effort and money in wellness – the top tier package for

this two-day event is selling for £4,500. However, you don’t need

to be charging such eye-watering prices to maximise returns from this

movement, and there are some clever pieces available that can empower

your business to include meaningful wellness services.

The Eden Plus system from Maletti is a case in point. This backwash-withbenefits

treats the hair and scalp with hot steam, to encourage deeper cleansing

and eradicate smog, toxins, sebum and other nasties your consumers face regularly.

Not only does the steam effectively cleanse the hair, it also offers hydration – working

almost as a sauna for the often neglected scalp. It can work as an anti-dandruff treatment

and exfoliator while also reducing inflammation and itching. It’s a talking point, too. The

reclining massage chair, the encased section over the basin and the LED lights mean clients

ask questions. It never hurts when furniture can also provide a little theatre…

The same can be said of Takara Belmont’s Yume. Dubbed the ‘world’s most luxurious

shampoo system’, this is a clever combination of ergonomics, design and comfort.

It cocoons clients by automatically manoeuvring them into the perfect position and

offers salons the opportunity to expand a service menu to include head massage,

beauty treatments, facials and exclusive VIP treatments.

Being able to offer a delightful massage via the backwash is also a

wonderful nod to wellbeing. The Luxury wash unit from Salon

Ambience is perfect for this, with its electric leg rest and its

shiatsu massage system specifically designed to relax

and ease tension, the result is a floaty feeling of

lightness... who wouldn’t feel better

after that?

WISHING WELL

Luxury from Salon Ambience

70

CREATIVE HEAD


THE

CREATIVE HEAD ADVERTORIAL

DESIGN

THE MALETTI MAISON SARAH LAVOINE COLLECTION

DESIGNER SARAH LAVOINE has a very

distinctive approach: refined but ‘revolutionary’,

very Parisian. In her work you’ll enjoy a mix of

unusual colour combinations, sinuous lines,

and a beauty that makes a salon experience

utterly enjoyable. It’s about delivering a moment

of relaxation in an elegant and welcoming

environment where your clients can be

pampered, a retreat from whatever awaits them

outside of your salon doors. It’s no wonder that

the iconic Italian furniture expert Maletti has

collaborated with Maison Sarah Lavoine to create

a stunning, cosmopolitan collection of pieces

that will elevate your salon’s interior to the next

level of client experience.

Maison Sarah Lavoine has unveiled two

collections for Maletti, comprising pieces that

promote an experience of wellbeing through

a cosy, welcoming yet refined aesthetic. Here,

Sarah Lavoine captures a hair salon environment

in which you feel at home. The Noa collection

will offer Maletti’s traditional shape with beautiful

piping, comprising a wash unit with twin colour

basin, frame flip technology, leg rest and spring

technology in the seat. Alongside these pieces

you’ll also find a styling chair, again with piping,

backrest and armrests in a single body made of

moulded polyurethane foam with steel inserts,

backrest, armrests and cushion cover.

The Sarah collection is a complete offering,

with wash unit, stool, reception seating and desk

and trolleys included, alongside styling tables and

mirrors. Whichever shapes you fall in love with,

both collections are designed in beautiful shades

of pastel pink, turquoise, white and gold accent

detailing, all combined making something that

will stun on social media. This collaboration is

the epitome of sophistication and luxury, with

individual touches that will envelop your

client in an oh-so elegant escape while

in your care.

Contact Maletti for information and

pricing, info@maletti.co.uk,

alan@100percentsalons.co.uk,

terry@laceys.biz, maletti.it/en

CREATIVE HEAD 71


NEW SEASON

72

Thom Browne

Bora Aksu

I’M WITH

THE THE BAND BAND

Bora Aksu

IT’S HARD TO PINPOINT exactly when hair accessories started trending, but they’ve been having a renaissance for the past year or more. It started

innocently with some scrunchies from Mansur Gavriel and quickly escalated with a $400 (£330) crystal Gucci hair clip that took over Instagram.

Accessories were seen at numerous A/W19 shows, including matchy-matchy barrettes at Paco Rabanne, bejewelled slides at Erdem and, most notably,

at Chanel, where bows, feathers, brooches and camellia clips adorned simple half-up styles. And why leave all the fun, feminine hair poufs and

headbands for little girls? As shown by Thom Browne, strong women can wear bows! And say what you will about Gossip Girl’s Blair Waldorf,

she was a badass who didn’t let a headband downplay her tough exterior. Designer Bora Aksu could not agree more. And Zoë Irwin, ever the

Queen of the Marvellous Menu Idea, has introduced a genius new masterclass at John Frieda to help you capitalise on this trend. Clients

can book in with any of the salon’s stylists for a 45-minute service that sees them share priceless insider tips on how best to blow-dry

and then apply a Born in the Sun accessory of their choice, which they get to take home. This is genuine pin-interest…

Zoë Irwin at John Frieda

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

THE MULTI-FUNCTIONAL

GLOSS COLOUR

IdHAIR GLOSS

Easy to use and with a maximum 20 minutes of processing time,

IdHAIR Gloss is a new range of demi-permanent colours that are

vegan, free from ammonia and PPD and create the kind of highshine,

multi-tonal effects that are so in demand. But what’s just

as impressive is the range’s versatility.

Use the 16 shades – including the metallic Blush, Silver, Nude,

Chrome and Copper – as toners, for colour correction, for gloss

effects, to correct a hair colour base or as a colour refresher – all

without re-growth or lift on a natural base.

The range includes the fast and efficient gloss toner, great for

camouflaging first white hairs, correcting unwanted tones after

bleaching and correcting matte and dull shades, while the clear

toner can be used to provide gloss without colour, or to create

pastel colours. No self-respecting colourist can be without IdHAIR

Gloss in their kit.

Gloss Toner (75ml), salon price £7.73

Clear Toner (500ml), salon price £31.21

Activator 1.5%, Vol 5 (1 litre), salon price £7.73

info@tradehairsupplies.com, idhairuk.com

CREATIVE HEAD 73


NEW SEASON

THE

NEW

WAVE

THIS SEASON IS all about the wave. At London

Fashion Week A/W19 Tina Outen created super-luxe,

polished deep waves with a Veronica Lake sideparting

for designer Rejina Pyo, modernising the ’40s

feel by keeping hair flatter on top and tonging curls

from the eye level down.

To get the look, start with a generous spritz of

L’Oréal Professionnel TECNI.ART Constructor on

smooth, dry hair to add guts and give the style a

contemporary hazy finish. Make a clean side-parting

and add extensions (if required) to add fullness

to the ends. Create barrel curls with a mediumsized

tong, starting from the root area, so that heat

is concentrated there. Pin each curl individually

and leave to cool and set before brushing out and

spraying with L’Oréal Professionnel TECNI.ART Fix

Anti-Frizz for added hold. To finish, add a flash of

L’Oréal Professionnel TECNI.ART Ring Light on the

ends to give shine and separation.

SEE MORE catwalk-inspired trends for

A/W19 in Runway, free with this issue

Tina Outen at Rejina Pyo

74

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

THE

perfect

BASE

ELEVEN AUSTRALIA DETANGLE MY HAIR

CRUELTY-FREE AND PETA-approved, ELEVEN Australia is a fresh new

approach to haircare led by award-winning photographer Andrew O’Toole

and four-time Australian Hairdresser of the Year, Joey Scandizzo. Through

their work on-set and the salon floor, the duo spotted a gap in the market for

a fun, self-explanatory range that simplifies routines. It launched in 2011

with the iconic Miracle Hair Treatment – now the brand encompasses

30 products and is sold in 25 countries around the world – and it made

its UK debut in summer 2019. Detangle My Hair is the newest hero

product in the range – a leave-in lightweight detangler loaded

with natural ingredients that hydrates and boosts shine, making

combing and brushing a breeze. “Super-easy to use, Detangle

My Hair Leave-In Spray is the perfect first step to any haircut or

style,” says Joey. “It detangles the hair while smoothing the

cuticle and providing just enough slip, creating the ideal base

for layering styling products without weighing hair down.”

Detangle My Hair Leave-In Spray, RRP £16

Contact Wonderful Brands 023 9400 3660,

wonderful-brands.com

CREATIVE HEAD 75


NEW SEASON

THE SMOOTH

OPERATORS

GHD ORACLE, GLIDE AND PLATINUM +

76

CREATIVE HEAD


GHD PLATINUM+ STYLER

Forget crystal balls, we’ve seen the future of hair styling and it looks exactly like

the ghd platinum+. It features groundbreaking technology that predicts the needs

of the hair you’re working with, recognising the thickness of the hair, section size

and speed at which you’re styling. and is able to adjust accordingly to ensure the

optimum styling temperature of 185°C is always maintained. The reactive infinity

sensors monitor the heat of the plates a whopping 250 times every second to

ensure a constant, even heat from root to tip.

CREATIVE HEAD ADVERTORIAL

GHD GLIDE

GHD ORACLE

If your clients can’t seem to replicate those salon-perfect curls at

home then they need the ghd oracle! This revolutionary tool creates

editorial-worthy curls with a simple stroke – and it’s now available

across the UK! So show them how they can whip up cascading

curls at home in a fl ash, thanks to the tool’s unique shape and

curl-zone technology.

Back by popular demand!

The glide – ghd’s fi rst

professional hot brush – fl ew

off the shelves at the speed of

light when it launched earlier this

year. In fact, salons were sold out

before stock had even arrived!

Perfect for touching up looks for

second-day chic and eliminating

frizz, the ceramic ioniser heats

the brush uniformly for smooth,

glossy locks in seconds. If their

time is limited, let clients know

that the perfect fi nish can be a

simple brush stroke away…

Become a styling boss with the ghd range. For more information call 01924 423400

or contact your ghd account manager

CREATIVE HEAD 77


NEW SEASON

AGENTS OF

SHIELD

BEAUTY ALWAYS HAS a ‘Big Bad’ – one season the enemy might be

the sun; then next it might be mineral oils. For this season ahead, the

villain your clients need to fight is pollution. And while skincare might

have been marketing solutions for a little while, the world of hair is

only now catching up…

But is pollution such a big problem? Take into account car

exhausts, dust particles, smog... it surrounds us. And while skin

cells constantly regenerate, hair shafts don’t. Pollution can

have an impact on hair colour, too – the metals already present

in polluted hair will interact badly with the hydrogen peroxide

needed in colouring and lightening services. These generate free

radicals that break the keratin bonds, making the final colour result

unpredictable, unreliable and dull.

That’s why MAGN±T seems properly revolutionary. It’s a service

and take-home range crafted by Revlon Professional that promises

to defend hair, especially colour, with a protective shield. Its Anti-

Pollution Neutralizer, an in-salon addition during colour appointments,

neutralises the negative effects of metals during colour services,

while protecting hair’s inner structure, and also works with any

colour and lightening brand. It’s the service element that can help

salons offer something truly different to clients, particularly in urban

areas where pollution might be a bigger consumer concern. It’s

also a wonderful opportunity to add a little luxury, Kerasilk Revitalize

massage-powered treatments are a great example, designed along

with its product collection to counteract the main culprits of scalp

ageing, including UV radiation and pollution.

One of the original brands to focus on scalp care, Nioxin has been

quick to recognise the part pollution plays in scalp health. Its Night

Density Rescue leave-in treatment promotes hair density while your

client sleeps by reducing the hair fall associated with scalp surface

oxidative damage caused by pollution, UV exposure and other

environmental factors.

The Semi Di Lino range from ALFAPARF Milano has seen a unique

Urban Defense Pro complex added into its products to also entice

this client. It’s a multi-function biotechnological active ingredient that,

in simple terms, creates an external shield for the hair. Each product

provides protection against the damage done by atmospheric

pollution, preventing dust and heavy metals from penetrating the hair

and minimising the production of strand-weakening free radicals.

Image: Shutterstock

78

CREATIVE HEAD


THE SCALP

NORMALISER

NIOXIN SCALP RECOVERY ANTI-DANDRUFF SYSTEM

CREATIVE HEAD ADVERTORIAL

Set the

foundation for

the Nioxin Scalp

Recovery System with the

salon-exclusive Purifying

Exfoliator – a pre-shampoo

treatment that removes scalp

flakes, debris and dead skin

for a refreshed scalp

EVERYONE WANTS THICKER, fuller, bouncier hair. It’s a symbol of

youth, strength and vitality – no wonder women are prepared to do what

it takes to get it. But while sales of volumising products have now topped

£80 million, the fact is thick, healthy hair starts with a healthy scalp.

New Nioxin Scalp Recovery Anti-Dandruff System is an important

innovation in healthy hair growth. Its three-step process not only combats

dandruff from the first use, it helps restore the scalp’s natural balance for

full and nourished hair. At the first sign of dandruff, shampoo hair with

Nioxin Scalp Recovery Purifying Cleanser. It contains pyrithione zinc

to help prevent and relieve the symptoms of dandruff and seborrheic

dermatitis, such as scalp irritation, itching, flaking and redness.

Follow with Nioxin Scalp Recovery Moisturising Conditioner to leave

hair nourished, with pyrithione zinc to reduce dandruff and promote

smoothness. Complete the process with Nioxin Scalp Recovery Soothing

Serum – a leave-in treatment that provides cooling dandruff relief.

Nioxin Scalp Recovery System, RRP £46.20

020 3901 1163, nioxin.com

CREATIVE HEAD 79


NEW SEASON

GLOSS

OVER THE

COMPETITION

AS WITH SO MUCH in modern beauty, social media is driving hair

trends, and where once it was the dominance of rainbow colours,

there has been a noticeable up-tick in something much more widely

consumer-friendly. The use of #HEALTHYHAIR has increased 157 per

cent year-on-year on Instagram,* reflecting a desire by those sharing

their lives across such platforms to ensure their hair looks are as

’grammable as possible.

However, from chlorine to UV damage, this long, hot summer has

taken its toll on hair quality, so it’s the perfect time to encourage them to

embrace the new season with a treatment that adds that healthy sheen.

By introducing a gloss-giving service you can keep clients across the

colour spectrum happy.

There is a definite rise in demand for healthy-looking, shiny colour,

and new technology and formulations are answering that demand. Take

new Majirel GLOW colour from L’Oréal Professionnel for example –

these luminous, translucent shades can be used on all hair bases. From

intense cool boosters to iridescent hues, the formulas give incredible

light reflection and can offer everything from a subtle shade adjustment

to a top-up between services.

Evaluate your service menu to

see what is missing or how to slot

in a money-making gloss service.

Redken’s clever Blow Dry

with Benefits menu combines

a glossy Shades EQ service

with a blow-dry for a fast

transformation that clients

can’t get enough of. Clients

can choose from clear gloss

finishes, grey cover, damage

repair with an intense

bonding treatment or a hit of

lush, liquid colour, all finished with a bouncy, boss-babe blow-dry.

“We saw the resurgence of more healthy and finished looks in A/W19,”

admits session legend Guido Palau, Redken global creative director.

“This is a result of healthy lifestyle trends impacting the industry.”

Larry King, owner of Larry King Salon and Redken UK ambassador,

agrees: “Blow-drys are back but clients are looking for more. Glossing,

pops of colour and ‘tweakments’ are in. A menu fusing the two is genius.”

Gloss prep at the backwash can take no time at all but have a big

impact on earnings. The TIGI Copyright Care SOS Extreme Recovery

Treatment can be used in conjunction with colour or as a solo smoothing

treatment to restore strands to virgin strength in five minutes, with

100-times more keratin than your everyday shampoo and conditioner.

The new K Water treatment from Kérastase is so quick and easy to

use that upselling it to clients should be a doddle. A high-tech lamellar

formula creates an interlocking, smoothing structure around the hair

shaft to ensure next-level smoothness and reflects. It takes absolutely

no time to develop, activating instantly on contact with water to reveal

incredible shine with a flawless, fluid finish. Nine out of 10 clients aren’t

having a treatment in-salon, according to Freddie Banks, Kérastase UK

general manager. “This is because of cost or time,” he says. “K Water is at

a more affordable price point and gives an instant result.”

If you want to really up your gloss game, the metallic shades of the

new IdHAIR Gloss offer some serious sparkle. As a quick 20-minute

toner, clients can play around with their look

with a mix of sumptuously

glossy shades, or kick things

up a notch with metallic

reflects. The vegan formulas

are also a good option

for more sensitive scalps,

containing no ammonia

or PPD.

*Google, 2018

80


CREATIVE HEAD 81

L'Oréal Professionnel Majirel GLOW


NEW SEASON

82

CREATIVE HEAD


THE

flawless

FINISHER

CREATIVE HEAD ADVERTORIAL

KÉRASTASE K WATER

YOU’VE SEEN IT from your own clients – demand

for glass-like, silky-soft reflective hair has

surged. Blame social media filters, clip-on ring

lights and influencers – it doesn’t matter so much

where the trend started as how you’re able to

cater for such requests.

The new K Water treatment from Kérastase

gives incredible shine, softness and fluidity to

hair. This water-activated treatment requires

absolutely no leave-on time, which means your

clients can be transformed in a flash. K Water

gives a flawless finish – hair looks smoother,

shiner and more polished.

This service uses breakthrough lamellar

technology to achieve this flawless finish to the

hair. Lamellar structures create an ultra-fine

topcoat on the cuticle of the hair creating an

even and seamless surface. This resurfacing

technology is what achieves K Water’s

unmistakable results.

It’s an exclusive in-salon service that takes no

time to develop, so clients can easily add this to

their appointment with no additional time or pop

in for a lunchtime blow-dry with a difference.

Reflect on what K Water from Kérastase can bring to your service menu. Call 0845 6000122 or visit kerastase.co.uk

CREATIVE HEAD 83


NEW SEASON

HOME

CONUNDRUM

LET’S BE FRANK. The time between booked hair

appointments is getting longer and clients are too

busy juggling modern life to get into the salon for a two-or

three-hour colour appointment when roots and greys

start appearing. And with the increase in quality of DIY

colour on high street shelves, you are fighting a losing

battle if you assume clients won’t attempt a touch-up

between colour appointments.

So stave off hours of colour correction and take

control of touch-ups by sending clients home with

a mutually-approved colour care programme. “It’s

easier than ever to bridge the gap between colour

appointments for clients as there are so many options to

refresh hair,” says Christel Lundqvist, TIGI’s global technical

creative director. “Something like a toning, pigmented

shampoo treatment is much cheaper than a demi-permanent

service if you look at time, application

and product cost.”

For colour specialist salon Skyler London, creating a tiered

system of unlimited colour options made the most sense.

“I felt we had to re-evaluate consumers who colour their

hair,” owner Skyler McDonald says,

having spent hours quizzing women in

the aisles of pharmacies

as they browsed box

dyes. The result was the

Kaleidoscope Club, a

monthly subscription

with different levels of

colour services, starting

from £85.

Truly customised

colour is another

way to break the box

habit – why would

clients go for ‘close enough’ box colour when they could

mimic the exact shade on their head? The evo fab pro

system allows you to whip up a take-home maintenance

colour conditioner to complement any permanent,

demi or semi-permanent shade. “Offering a

personalised solution increases client loyalty as you

have delivered something special and tailored to

them – something they can’t buy online or from a

high street shop,” says Tom Smith, colour director

at Billi Currie in London.

Even something as simple as

encouraging clients to use a

pigmented colour conditioner

regularly can see your sales soar.

Leonor Greyl Soins Repigmentant is a

re-pigmenting conditioning treatment

that has been created with famed

Parisian colourist Stéphane Pous to

solve this very issue. Packed with

hydrating ingredients, the 96 per

cent natural formula comes in

five shades to enhance colour

and condition it can also be used

in-salon at the backwash for a

more luxurious experience,

even mixing tones for a

bespoke cocktail.

From Wella Professionals

INVIGO Color Recharge

conditioners for blonde,

brunettes and redheads to Indola’s new

#colorblasters that cover brights and natural shades, you

have options for retail. Simply keeping your fingers crossed

that clients will come back for their regular top-up services

isn’t putting money in your till – but retail ideas like this will.

84 CREATIVE HEAD


THE

colour

LUXE

TREATMENT

LEONOR GREYL SOINS REPIGMENTANTS

CREATIVE HEAD ADVERTORIAL

ICONIC AND MULTI-AWARD WINNING

FRENCH BRAND Leonor Greyl has been

creating natural haircare products for 50

years and now it’s developed a repigmenting

conditioner that enhances colour while

repairing, strengthening and restructuring hair.

Created in collaboration with renowned

Parisian hair colourist Stéphane

Pous, Soin Repigmentant

boasts a powerful cocktail of

meadowfoam seed oil, almond

and rice proteins and babassu

butter that nourishes and

softens dehydrated hair, creating

a gleaming, luxe finish. The nonirritant

formula is preservativefree

and contains no sulphates,

parabens or silicones. It has a 96 per cent

natural formula and five shades to enhance every

colour – natural or not. Available both as a takehome

colour enhancer and in a professional size

for the backwash, the shades are:

• Icy Blonde – livens up blonde, very light

blonde and grey hair. Prevents oxidation and

unwanted tones.

• Venetian Blonde – accentuates the tones in

light brown and darker blonde hair.

• Icy Brown – intensifies light brown to dark

blonde hair. Brightens and prolongs intensity.

• Natural Copper – to warm up light brown and

copper coloured hair. Accentuates warm tones.

• Dark Brown – for radiant dark brown to

medium light brown hair. Prevents oxidation

that can lead to the appearance of warm tones.

Soins Repigmentant (200ml), RRP £39

ukpress@leonorgreyl.com, leonorgreyl.com/en

CREATIVE HEAD 85


86 CREATIVE HEAD


INTRODUCING

THE AUTHENTIC

CREATIVE HEAD ADVERTORIAL

BEAUTY

CONCEPT

HOLISTIC, VEGAN,* PREMIUM AND CO-CREATED WITH A UNIQUE

HAIRDRESSER COLLECTIVE: THIS IS AUTHENTIC BEAUTY CONCEPT

*All formulas are vegan-friendly except Gritty Wax Paste & Shaping

Cream, which contains Beeswax and Amplify Mousse which contains

chitosan. We aim for these products to be vegan-friendly by end of 2019

ARE YOUR CLIENTS LOOKING FOR SOMETHING MORE? Generation Z and Millennial customers have a

wider philosophy, a desire for truth and authenticity. They eschew over-engineered formulations and retouched

beauty imagery. They want carefully sourced, pure ingredients and honest, real imagery. They want to be part

of something that matters…

AUTHENTIC BEAUTY CONCEPT

has been crafted for the client who wants to experience life in the now. Inspired by hairdressers, artisans and

clients who share the same values, this hair range delivers pure formulas, celebrates a no-filter attitude and

shines a spotlight on authentic hair. It’s natural and simple, it grows with character.

AUTHENTIC BEAUTY CONCEPT

believes in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens.

AUTHENTIC BEAUTY CONCEPT

believes in the honest artisan, building on empathy, experience and skills.

JOIN THE #AUTHENTICBEAUTYMOVEMENT

CREATIVE HEAD

87


88 CREATIVE HEAD


LET’S BE

HONEST

FREE FROM SILICONES, SULPHATES AND PARABENS, WHICH AUTHENTIC

BEAUTY CONCEPT PRODUCTS WILL BE YOUR NEW FAVOURITES?

CREATIVE HEAD ADVERTORIAL

AUTHENTIC BEAUTY CONCEPT believes that what you leave out

is as important as what you put in. Its care formulas are vegan and

created with a ‘pure ingredients’ philosophy: no sulphates, silicones,

mineral oils or artifi cial colourants. Purifi ed ingredients powered by

ultrasound decomposition and steam distillation; a gentle way of

extracting natural ingredients.

From the date and cinnamon found in the GLOW range for

coloured hair to the mango and basil within the HYDRATE line-up

for dry hair, AUTHENTIC BEAUTY CONCEPT is fuelled by carefully

selected and naturally-derived ingredients that help make using

every product an olfactory treat. From the freshness of the green tea

and lime in AMPLIFY to the nutty sweetness of maple and pecan in

REPLENISH, the scents for each line-up are perfectly blended. With

hair perfectly cared for, the Styling Assortment needs to deliver with

just as much attention to detail and respect. The nine-strong range

with myriad tantalising textures has a simple solution for every need,

whether that’s building a brilliant base (Flawless Primer) or imparting

a fi nishing gleam (GLOW Touch).

In the salon, you can help bring out your client’s inner beauty

through the In-Salon Momento Menu. A unique sensorial journey,

this care and styling service menu helps you deliver to your guests

something they need – a true moment to themselves. Your clients

want real, honest, authentic. Share their values and make a

difference with AUTHENTIC BEAUTY CONCEPT.

REAL HEROES

GLOW cleanser

moisturises hair,

seals the cuticle

and preserves

colour, too.

AMPLIFY conditioner

leaves hair feeling

thicker and full of body,

as well as marvellously

manageable.

HYDRATE cleansing

conditioner leaves hair

stronger, with improved

moisture levels and

stunning shine.

REPLENISH balm

strengthens hair while

protecting it from blowdrying,

leaving hair soft

and manageable.

ESSENCE is a salonexclusive

treat to add

to any mask – choose

from GLOW, HYDRATE

and REPLENISH.

JOIN THE #AUTHENTICBEAUTYMOVEMENT, CALL 0800 3286920 OR VISIT AUTHENTICBEAUTYCONCEPT.COM

@AUTHENTICBEAUTYCONCEPT

CREATIVE HEAD

89


“BLONDME Bond

Enforcing Premium

Clay Lightener spreads

as easily as icing on

a cake, which makes

life as a hair painter so

much easier! It feathers beautifully

because it’s the right consistency

straight away, doesn’t dry out and

is the perfect product to use for

balayage. You need it in your life”

JACK HOWARD

SCHWARZKOPF PROFESSIONAL BLONDME

GLOBAL AMBASSADOR

90 CREATIVE HEAD


IT’S

CREATIVE HEAD ADVERTORIAL

CLAY

TIME

WANT A NEW WAY TO BALAYAGE? THEN SCHWARZKOPF PROFESSIONAL’S

BLONDME HAS THE HOTTEST INNOVATION TO MAKE THAT HAPPEN

CLIENTS ALL OVER the UK are in the grip of a serious balayage

addiction; they’re hooked on signature, hand-painted custom

blondes… and as colourists curating those custom blends, you

want the kit to make your painting life as efficient as possible. Often

you’re under pressure – columns are packed, and every colour

client wants their own tailored look when they’re in your hands. And

that’s why BLONDME Bond Enforcing Premium Clay Lightener is a

game changer…

It’s an advanced, premium, soft-to-solid

formula that creates an outer shell and allows

the lightener to stay moist on the inside,

unleashing its full lifting power, while the outer

shell protects uncoloured hair from product

transfer. Genius! Oh, and this lightener – which

has up to seven levels of lift – has integrated

Bond Enforcing Technology, so it’s minimising

hair breakage during the service.

And those blondes you create will be brilliant

– so why not share them and how you got them

just right? Schwarzkopf Professional is inviting

colourists to showcase how they overcome

the biggest in-salon blonde challenges for

a chance to win a trip to Hamburg for an

upcoming BLONDME production! Simply

work your colour magic using BLONDME and share it on social

media with @schwarzkopfpro and the #ILOVEBLONDME and

#BLONDMECONTEST hashtags. The best looks will also feature on

Schwarzkopf Professional’s social wall.

It’s sharing those stories that help all colourists create a

community where you can learn and feel more confident about

what you can create. That’s why BLONDME global ambassador

Jack Howard, alongside global colour

ambassador Lesley Jennison, will be on hand

to answer questions about the most challenging

blonde situations in live Q&As on Schwarzkopf

Professional’s global social media channels. The

exciting #ILOVEBLONDME campaign is all about

sharing the secrets to achieving the best blonde,

bespoke to each client, while showcasing just

how versatile blonde really is. And there’s even a

new technique to try out, courtesy of Jack! His

new Caramel Kiss look showcases a dimensional

balayage technique using BLONDME Bond

Enforcing Premium Clay Lightener, find it on

Instagram. A community, a clever new piece of

colour kit, creative help on tap and top commercial

ideas – Schwarzkopf Professional BLONDME has

the lot. What are you going to colour next?

FOR MORE INFORMATION, CALL 0800 3286920 OR VISIT SCHWARZKOPFPRO.COM

@SCHWARZKOPFPRO

CREATIVE HEAD

91


IN THE

MOMENT

THE AUDIENCE HUSHES… THE LIGHTS GO UP… IT’S SHOW TIME. CAPTURING THE INSTANT

BEFORE THE RUNWAY WALK BEGINS, WE SHINE OUR OWN SPOTLIGHT ON THE FIRST

REVLON PROFESSIONAL VISIONARIES TEAM

PHOTOGRAPHY BY ALEXANDER JORDAN

It’s a new fashion season, a time for change and excitement and fresh talent. What better inspiration

to introduce the brand new Revlon Professionals Visionaries project? A platform designed to

shine a spotlight on emerging talent, the Visionaries project offers this quartet of excited stylists

incredible hands-on and learning opportunities. Alongside mentoring from Revlon Professional

global artistic ambassador Mark Leeson, these four fresh stylists – Leanne Carpenter, Aaron

Jones, Erin McGlade and Robyn Vickers – are looking forward to developing their editorial and

session skills with the Revlon Professional team. This editorial shoot, exclusively in association

with Creative HEAD, captures the excitement before a show, the importance of teamwork, and

highlights the talents of these young Visionaries.

54 92 CREATIVE HEAD


CREATIVE HEAD

55 93

CREATIVE HEAD PARTNERSHIP


56 94 CREATIVE HEAD


CREATIVE HEAD PARTNERSHIP

TEAM PLAYERS

THE VISIONARIES DOVE STRAIGHT INTO THEIR FIRST CHALLENGE – UNDER THE WATCHFUL EYE OF MARK LEESON…

The four Visionaries were tasked with creating two looks on each of the four models, adding their own

personalised twists on trends from the A/W19 runways. Pushing their skills further to achieve the perfect

fashion finish meant pulling together and pitching in – making the atmosphere of the shoot buzz with excitement

“THESE LOOKS ARE ABOUT SIMPLIFICATION,

GETTING THE STYLISTS TO SLOW DOWN, STAND

BACK AND TAKE THE HAIR FURTHER. THIS PROJECT

IS ALL ABOUT PUTTING THE VISIONARIES IN

SITUATIONS THAT THEY WILL NEVER HAVE BEEN IN

BEFORE NEW EXPERIENCES, MEETING NEW PEOPLE

ALONGSIDE SOCIAL MEDIA AND MAGAZINE WORK

IT’S AN AMAZING OPPORTUNITY”

MARK LEESON, REVLON PROFESSIONAL GLOBAL ARTISTIC AMBASSADOR

CREATIVE HEAD

67 57 95


“WE WENT FOR A BIG

FINISH ON THE HAIR,

INSPIRED BY VERSACE.

THE KIND OF BLOW-

DRY THAT EVERY

GIRL WANTS FOR A

WEEKEND, TOUCHABLE

AND WEARABLE. THE

SECOND LOOK IS A HIGH

PONYTAIL, WITH A BIT

OF A LIFT AT THE FRONT.

NOT SUPER-SLEEK, NOT

QUITE A QUIFF, A BIT

OF SOFTNESS. QUITE

HIGH, WITH A WAVE

AND SOME BOUNCE”

MARK LEESON,

REVLON PROFESSIONAL

GLOBAL ARTISTIC AMBASSADOR

96 CREATIVE HEAD


CREATIVE HEAD PARTNERSHIP

“I’M REALLY INTERESTED IN

THE IDEA OF DRYING THE

GEL INTO THE FRINGE – WE

USED THE STYLE MASTERS

DEFINING GEL, WHICH WAS

APPLIED ON A PIECE OF CARD

WITH A TOOTHBRUSH, THEN

WAVED ON THE CARD AND

CLIPPED IN PLACE. THEN WE

DIFFUSE-DRIED IT WITH SOFT

COOL AIR. I’M TAKING IT ALL IN”

AARON JONES, REVLON PROFESSIONAL VISIONARY

CREATIVE HEAD

97


“FOR IT TO SEEM LIKE

NOT MUCH WORK HAS

BEEN DONE, YOU NEED

TO DO A LOT! TO GET

THAT EDITORIAL LOOK

YOU HAVE TO TAKE IT

THAT STEP FURTHER”

LEANNE CARPENTER,

REVLON PROFESSIONAL VISIONARY

98 CREATIVE HEAD


“WE’RE DOING A LOT OF

DIFFERENT TEXTURES,

IT’S VERY PLAYFUL.

I LOVE USING THE STYLE

MASTERS ORBITAL 2 AND

THE CREATOR DEFINING

GEL, IT WORKS SO WELL”

ERIN MCGLADE,

REVLON PROFESSIONAL VISIONARY

CREATIVE HEAD PARTNERSHIP

CREATIVE HEAD

99


The Visionaries, standing from left: Aaron Jones, Erin McGlade, Leanne Carpenter and Robyn Vickers

“Balayage was the first thing

I really got into. I love colour,

but I love all this fashion

styling, too,” admits Erin

McGlade from Strand Hair

in Belfast, busy prepping the

pre-Raphaelite redhead with

tonnes of texture and body

from the cheekbones down.

“It’s good to get out of the

salon,” says Robyn Vickers

of Browns Hairdressers

in Shrewsbury. Switching

techniques between the

looks and planning ahead for

the different finishes on the of

shoot were some of the skills

that Robyn was learning to use.

100

CREATIVE HEAD


CREATIVE HEAD PARTNERSHIP

Leanne Carpenter of Kolours

& Kuts in Dublin, naturally

gravitates towards getting

hands-on with hair, which was

a habit she had to break on set.

“I’m already learning so much.

Mark was saying not to touch

the hair so much, it gets oily so

quickly, whereas in the salon

that’s what we want to do.”

Aaron Jones, owner of Aaron

Jones Hairdressing on the

Wirral, was busy working his

magic on texture and finishing

the blonde bobbed model,

before pitching in for whatever

was needed, from styling

help to assisting. “I’m really

looking forward to learning

how to ‘platform’,” he enthuses,

“learning how to speak to a

crowd and build on what I know

I can do, and showcase some

more of my skills, too.”

CREATIVE HEAD

101


“THIS LOOK IS INSPIRED

BY GUCCI – A MODERN

MULLET WITH A BIT

OF TEXTURE AND DRY

SHAMPOO, VOLUME

THROUGH THE TOP

AND THE CURL

UNDERNEATH TO BRING

IT ALL TOGETHER”

ROBYN VICKERS,

REVLON PROFESSIONAL VISIONARY

102 CREATIVE HEAD


CREATIVE HEAD PARTNERSHIP

“GETTING INVOLVED AND

DOING SOMETHING A LITTLE

BIT DIFFERENT – OUTSIDE MY

COMFORT ZONE – IS WHAT

I’M ENJOYING THE MOST”

ROBYN VICKERS,

REVLON PROFESSIONAL VISIONARY

CREATIVE HEAD

103


“WE’RE GOING WITH BRIGHT POPS

OF COLOUR, LAYERING AND A

JEWEL-TONED COLOUR SPECTRUM.

THE LOOK IS QUITE BUSY AND

TEXTURED, WHICH WORKS WELL

WITH THE DIRECTIONAL MAKE-UP”

HOLLY COOPEY, FASHION STYLIST

104 CREATIVE HEAD


“THE LOOK IS ALL

ABOUT MARRYING THE

EYES AND THE LIPS.

GLOWING, FLAWLESS

SKIN, AND PARED-BACK

LIPS. WE’RE GOING FOR

A PUNCHIER PASTEL

WITH A NATURAL

SHEEN: THE LOOK

SPEAKS FOR ITSELF

WITHOUT INTERFERING

WITH THE HAIR”

TRICIA WOOLSTON, MAKE-UP ARTIST

CREATIVE HEAD PARTNERSHIP

CREATIVE HEAD

105


“WE’RE DEVELOPING THAT

EDITORIAL AWARENESS

OF HOW THE CAMERA

TRANSLATES THE LOOK – IT

MIGHT ONLY BE ONE PIECE OF

HAIR THAT NEEDS TOUCHING

UP OR TWEAKING, RATHER

THAN THE WHOLE THING.

MARK HAS SUCH AN EYE

FOR IT, IT’S AMAZING”

LEANNE CARPENTER,

REVLON PROFESSIONAL VISIONARY

106 CREATIVE HEAD


CREATIVE HEAD PARTNERSHIP

HAIR Leanne Carpenter, Aaron Jones,

Erin McGlade and Robyn Vickers, led by

Mark Leeson for Revlon Professional

MAKE-UP Tricia Woolston

FASHION STYLING Holly Coopey

PHOTOGRAPHY Alexander Jordan

With thanks to Spring Studios

CREATIVE HEAD

107


“YOU CAN’T DO

THIS JOB UNLESS

YOU ABSOLUTELY

LOVE IT”

ERIN MCGLADE, REVLON PROFESSIONAL VISIONARY

108 CREATIVE HEAD


CREATIVE HEAD PARTNERSHIP

DISCOVER HOW REVLON PROFESSIONAL CAN HELP TO CLARIFY YOUR CAREER VISION.

CALL 020 7391 7440 OR VISIT REVLONPROFESSIONAL.COM

CREATIVE HEAD

109


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Schwarzkopf

Professional

x BIG HAIR DO

OUR ANNUAL BIG HAIR DO returned this summer as 100 Schwarzkopf

Professional salons across the UK and Ireland opened their doors for

an exclusive party with their clients and friends. From fashion shows

to Aperol Spritz stations, the Big Hair Do was bigger than ever for 2019.

Salons raised funds for local charities, served up some delicious nibbles

from local businesses and, over at Headlines at Tarleton in Lancashire

there were even special guests from the Woodlands Animal Sanctuary.

There was a lot of fun and a lot of goodies on offer – Big Hair Do provides

guests with a unique opportunity to try a new style, experience a salon’s

services and sample some of Schwarzkopf Professional’s new products

and treatments. For those with tresses needing a little TLC, there

were Schwarzkopf Professional Solve It Stations and BC Fibre Clinix

treatments, as well as haircare consultations and bespoke backwash

treatments. If only we had such gorgeous hair after every party…

110

CREATIVE HEAD


WANT TO SEE even more from the BIG HAIR DO?

Visit our Facebook albums now! @creativeheadmag

CREATIVE HEAD 111


SKP x BHD 2019

EXTRA! EXTRA!

Read all about it

SCHWARZKOPF PROFESSIONAL’S EXCLUSIVE Big Hair Do was a

knockout in 2018… and it played a blinder this year with even more action

across the UK and Ireland! At Clacton-on-Sea, local radio station Dream

100 joined in the fun as guests at Hoop played the ‘spin to win’ game for

free hair services. At KJM Salons in Fleet, it was makeover time, as local

boutique Experience put on a fashion show and Look Fabulous Forever

served up make-up tutorials. Over at Envy Hair in Kings Lynn, guests took

home personalised pots of specially prescribed Schwarzkopf Professional

products to sample. Mewies and Indy at Quorn in Leicestershire served

freshly-made pizzas straight from a wood-fired oven and provided an Aperol

Spritz blitz courtesy of The Spritz Co. Halo Hebburn pimped its prosecco

with all sorts of extras while Hensmans in Northampton hosted a pop-up

treats stand from local business Gorge Platters. To carry on the hair heaven

at home, every Big Hair Do guest was given a swoon-worthy goody bag,

packed full of Schwarzkopf Professional products to sample, as well as gifts

from local businesses and irresistible offers for blow-drys, colour services

and new client appointments.

112

CREATIVE HEAD


SEE MORE of the Big Hair Do buzz over

on our consumer site layeredonline.com

CREATIVE HEAD 113


Sophie Qureshi (centre)

Seeing

DOUBLE

IT WAS AN EVENING where ‘effortless’ and ‘undone’ squared up to fierce,

politically charged styling. The Coterie: In Session at Jet Studios pitted

the easy-going, instinctive approach of session stylist Leigh Keates against

educator and campaigner Lisa Farrall’s fearless, boundary-pushing agenda,

masterfully steered by beauty journalist Sophie Qureshi. First up was Lisa,

creator of education progamme WIG London, a passionate advocate for

making the world of hairdressing texture-neutral and collaborator with names

such as Kendrick Lamar, Ed Sheeran and Gisele. She created a jewelled braid

and a punk blonde mohawk, before the unassuming Leigh, who’s worked

with names such as Alicia Vikander, Dakota Johnson and Jessica Chastain,

delivered his signature wearable and effortless finish. He then took a risk

with something bigger, bolder and inspired by RuPaul’s Drag Race. For the

Coterie: In Session Challenge, the stylists were tasked with creating a ‘current

bun’ in just five minutes, with Leigh’s messy side-bun winning the audience

vote. And then it was back to the bar for more drinks before every guest left

with a goody bag from sponsor BaByliss PRO – a selection of Lisa and Leigh’s

favourite tools from its product portfolio.

114

CREATIVE HEAD


Lisa Farrall

Leigh Keates

SEE MORE from The Coterie: In Session on

our Facebook page @creativeheadmag.com

CREATIVE HEAD 115


Let’s get

TOGETHER

Anthony Mascolo

Kerrie O’Reilly, TIGI

International Technical Team

TIGI’S FIRST-EVER European Convention was a refreshingly unifying affair,

gathering hairdressers from across Europe for a two-day event and creating a

TIGI Collective of educators from Germany, Italy, France, Russia and the UK, who

presented a trend from their country’s capital. It was a great start to an evening of

inspiration, introduced by TIGI founder and international artistic director Anthony

Mascolo, TIGI president Mark Bleathman, and TIGI Europe general manager

Tobias Kütscher. Just as impressive was the new Designer Collection from the TIGI

International Creative Team, inspired by the latest subcultures in global fashion.

This was a prelude to a stunning finale – seven futuristically styled models dressed

in stylist Jiv D’s designer collection and called: Sculpture The Art of the Human

Form. Day two started with the introduction of the new Modern Classic collection,

eight cuts and colours designed to re-engineer old favourites. Anthony introduced

the TIGI International Technical Team, headed by Christel Lundqvist, to discuss

the colour work as he set about showcasing a live, punk-inspired cut on Christel’s

mint-rosé watercolour canvas. The International Creative Team then took to the

stage to get in on the cutting action. Later, guests enjoyed a live photoshoot of the

Modern Classics and two business sessions jam-packed with forward-thinking

marketing and social media know-how.

116

CREATIVE HEAD


The TIGI International Creative and Technical Teams

Thomas Osborn, TIGI International

Creative Team

Christel Lundqvist

CREATIVE HEAD 117


Release your inner goddess

Punkin’ up a mohawk for

The Coterie: In Session

Rebel with a cause

Political leopard

In the

frame

Lisa Farrall (@lisafarrall),

award-winning session stylist

and founder of @wig_london,

snaps away!

Bejewelled babe using

crochet braids for a look at

The Coterie: In Session

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Mellow yellow rockstar

Because everyone should

feel like this after they

leave the salon

When hair meets art,

no gender required

Don’t touch me… just a little. Working

with #EdSheeran on the set of his

Antisocial video. Pic by @zakarywalters

Hair is your armour,

I want my clients to

conquer the world

118

CREATIVE HEAD


ecommended by

97%

of uk

hairdressers*

BANISH BRASSINESS & ERASE DAMAGE

IN JUST 1 WASH

Unique bond-building Opti-PLEX technology makes hair 90% stronger in 1 use

Maximum strength violet micro-pigments knock out unwanted yellow tones

Fudgehair

FOR YOUR NEAREST DISTRIBUTOR, VISIT: FUDGEPROFESSIONAL.COM

*of 182 hairdressers surveyed at Colour World UK in May 2019, 177 recommended

More magazines by this user
Similar magazines