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Irani fashin desighners:<br />

Rahil Hesan (born August 31, 1980) is an Iranian fashion designer<br />

and fashion entrepreneur, born in Dubai. She began her career in<br />

2005 in the field of couture.In 2015, Hesan graduated from the<br />

Cavendish College London, majoring in fashion design, accessory<br />

designs, textile, color theory and fashion psychology<br />

In 2007, two years after graduating from college, Rahil founded<br />

her company Warda Haute Couture, based in Dubai.Her creations<br />

were worn by Carrie Underwood<br />

In 2016, Hesan participated at the Art Hearts Los Angeles<br />

Fashion Week Runway Show<br />

Shirin Guild (born 1946) is a contemporary British Iranian fashion<br />

designer. Her label was established in London, in 1991. Shirin<br />

Guild was born in 1946 and grew up in Iran. Prior to the 1979<br />

revolution she moved to Los Angeles and then to London where<br />

she lives today<br />

history of irani fashion : before the Cultural Revolution, Iranian women were every bit<br />

as fashionable as any that lived in the West, and they enjoyed a remarkable degree of freedom<br />

to select their clothing and makeup.<br />

Throughout history, Iranian women’s fashion has followed the social mores of the age, as is<br />

common in any culture. The tempestuous politics of this Middle Eastern country is shown in the<br />

dress and makeup worn by women through the ages.


Early in the 1900s, women wore conservative clothing, with the white hijab being very much in<br />

favor. Makeup was non-existent, and the mono-brow was considered a beauty statement. The<br />

women’s rights movement had not come to the fore; women were subservient to men and had<br />

few rights. Women believed that not wearing a veil marked them as poor, rural, or nomadic;<br />

they considered it an insult to have the veil removed.<br />

Qashqai nomads are among few ethnic groups whose women generally don’t wear<br />

headscarves Author Bouille CC BY SA 3.0<br />

By 1910, the women’s rights movement was founded and women began to agitate for selfdetermination,<br />

and this is reflected in the dress of the age. By the start of the 1920s women still<br />

wore the hijab but it was now colorful, hair was more exposed with finger waves in view, and<br />

eyebrows were being plucked into the more fashionable curve.<br />

In the 1930s, Reza Shah came to power and decided that he would “modernize” Iran; one of his<br />

decrees was that all veils would be banned immediately. He believed that the veil inhibited<br />

women. This should have been a vast step forward, and it would have been if women had<br />

agitated for this decree, but it humiliated and angered many Iranian women.<br />

Early in the 1940s Reza Shah had abdicated and the laws against wearing the veil had been<br />

removed, but a new phenomenon appeared – veils were now viewed as an indicator of lowclass<br />

status or a backward outlook, and it was thought to be a significant hindrance to women<br />

both socially and in the workplace.<br />

The fashionable Iranian woman looked no different from her Western counterpart, with hair in<br />

soft curls and makeup worn all over the face. In spite of the view that the veil marked you as<br />

backward, many Iranian women wore it with pride.<br />

Throughout the 1950s and 1960s, a dichotomy appeared in Iranian women’s fashion. The<br />

wealthy upper classes reflected Western influence while many middle-class women still favored<br />

wearing the veil. Beehive hairstyles and heavy makeup, including eyeliner, were prominent.<br />

Women gained many other freedoms in Iran – the first woman appointed to the cabinet was<br />

Farrokhroo Parsa in the post of Minister of Education.<br />

During the 1970s women were granted rights such as equality in marriage and divorce.<br />

Fashion, hair, and makeup reflected the modern woman of the world. All this was to come to an<br />

end at the start of the 1980s with the Islamic Cultural Revolution. Women’s rights collapsed,<br />

and strict dress laws were reintroduced. Wearing of the plain black hijab was enforced, and<br />

Parsa was executed by firing squad.


Ten years later, dress laws have relaxed a little. Though the hijab is still being worn, color has<br />

returned, and the hair line is again seen. Women’s rights are still in abeyance, but women are<br />

hopeful that things will improve.<br />

At the end of the first decade of the new millennium, the Green Revolution rose in Iran after the<br />

election of Mahmoud Ahmadinejad. The insurrection was put down, with thousands being<br />

arrested; women had been a large part of the driving force behind the revolution. Women were<br />

hopeful that the centuries-old social order, based on patriarchy, would disintegrate and allow<br />

women more freedom and more right to determine their futures.<br />

By 2010, some progress had been made, and women were again wearing a simple headscarf<br />

instead of the restrictive hijab. Discrimination is still rife in areas of marriage (a male guardian<br />

must approve the marriage), divorce, and the custody of children. Honor killings and child<br />

marriage still occur.<br />

When one looks at the photographs from the fashion layout from the 1970s, it is like night and<br />

day between what was being worn at the beginning of the 20th century and what was<br />

considered stylish in the 1970s. Women and their right to wear what they want have been<br />

ruthlessly crushed, and it will be a long time before Iranian women achieve the level of freedom<br />

they enjoyed in the 1970s.<br />

BIO:<br />

<strong>eman</strong> abou-zeid ,born (march , 1 ,1992 ) an egyption fashion<br />

desghiner born in cairo , began desighning career at (fonoon<br />

academy) 2014 in cairo ,Training course in sewing and pattern<br />

( handmade academy ) 2015<br />

2017 holder a italian deploma ( fashion design , patternmaking ,<br />

draping techniques ) , italian fashion academy in cairo<br />

mass media communication graduate (BA) 2013 .

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