IFAInt19_PREV_Online

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NEWS

ADVERTORIAL

BRINGING EXTRAORDINARY BENEFITS

TO AN ORDINARY DAY

Arçelik showcases two top brands at IFA 2019 -

with CEO keynote and themed press conferences

Arçelik has a significant global

footprint with 12 brands

(Arçelik, Beko, Grundig,

Blomberg, Elektrabregenz,

Arctic, Leisure, Flavel, Defy,

Altus, Dawlance and Voltas

Beko) in its portfolio, as well

as products and services in

146 countries. The company

employs over 30,000 people

across 23 production facilities

i n 9 c ountries ( Turkey,

Romania, Russia, China, South

Africa, Thailand, Pakistan,

India and Bangladesh), and 35

sales and marketing offices

around the world.

In line with its “Respecting the

World, Respected Worldwide”

vision, Arçelik continues to

strengthen its global presence

everyday and put into practice

environmentally friendly,

innovative technologies

by utilising every source in

the most efficient manner;

and acts with a high level

of sustainability in all of its

processes.

The company is back at IFA

Berlin this year, showcasing

two of its flagship brands-

Beko and Grundig. Both brands

will hold press conferences on

September 5, 2019.

Arçelik CMO Zeynep Yalım

Uzun will participate as a

spokesperson during both

press conference alongside

Mario Vogl, regional director

for Northern Europe.

NOT-TO-MISS:

IFA KEYNOTE BY ARÇELIK CEO

CEO Hakan Bulgurlu will

deliver a keynote speech

on September 7, where

he will discuss Arçelik’s

sustainability approach

and its cutting-edge

technological solutions as

the company strives for

a more sustainable and

efficient future. He will

demonstrate the company’s

strong position on product

innovation, the impact

this will have on the longterm

growth, as well as the

importance of how products

developed by Arçelik affect

people’s lives.

Date:

Saturday

7 September 2019

Time:

2:00 pm

Location:

Grand Theatre

Hall 26b

Duration:

45 minutes

Hakan Bulgurlu

Arçelik CEO

GRUNDIG PRESS

CONFERENCE –

WHAT TO EXPECT

Date: Thursday 5 September 2019

Time: 3:00 pm

Location: Hall 23 / 101

Duration: 45 minutes

Zeynep Yalım Uzun

Arçelik CMO

Mario Vogl

Arçelik Northern Europe

Regional Director

Lisa Faulkner

Moderator

Spokespeople:

• Zeynep Yalim Uzun

• Mario Vogl

• Lisa Faulkner, Moderator

BEKO PRESS CONFERENCE –

WHAT TO EXPECT

Date: Thursday 5 September

2019

Time: 12:00 mid-day

Location: Hall 23 / 101

Duration: 45 minutes

Spokespeople:

• Zeynep Yalim Uzun

• Mario Vogl

• Lisa Faulkner, Moderator

The audience will be introduced

to Beko’s latest innovations

and product benefits. Together,

Zeynep Yalım Uzun and Mario

Vogl, along with moderator,

Lisa Faulkner, will guide the

audience on the impact Beko

products have on a typical day

in the life of its consumers.

In just 45 minutes, Beko will

segment the press conference

into three sections, morning/

mind, noon/body and night/

soul. Within these segments,

they will delve into how the

brands latest products and

innovations impact and help to

motivate its consumers to enjoy

healthier, happier lives.

Zeynep Yalım Uzun, Mario Vogl

and Lisa Faulkner will introduce

themselves and the theme

- Time for Wellbeing. They

will highlight the challenges

being faced by consumers in

their everyday lives before

addressing how Beko is

innovating to meet these needs.

Concept: It starts at home!

Grundig continues to inspire people in taking

action everyday at home to pursue a better

future. Grundig is redefining its brand strategy

and building on three key areas of focus: quality,

aesthetics and sustainability. The brand is

changing its entire product portfolio to improve

the little things we do inside the home which can

really have a big impact on the world outside. A

sustainable future starts at home!

Zeynep and Mario will share some consumer

insights alongside new technologies as two great

innovations will be launched this year at IFA. The

first one will be around home entertainment, a

TV! Secondly, several announcements focusing

on another important area of the home: the

kitchen, where new technologies will change the

cooking experience at home.

www.ifa-international.org IFA International • Monday 2 September 2019

17

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