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CONTINUED HIGH

PERFORMANCE IN

SOUND AND… BUS

EXCLUSIVE INTERVIEW

Exclusive interview

Kostas Vouzas, CEO – Philips TV & Aud

THERE IS A

NATURAL LINK

BETWEEN

IMAGE AND

SOUND AND

WE HOPE TO

BRING THE

PHILIPS AUDIO

PRODUCTS

TO THE NEXT

LEVEL

26

Business continues to go well for TP Vision – the company

behind Philips TV, and – since last year – audio products.

We asked Kostas Vouzas, CEO of Philips TV & Audio

Europe the reasons for this success.

We have performed well not only

last year, but for the last 3 years!

This is due to many factors: our

OLED TV range has been a success

since the very first Philips OLED

TV back in 2015, our own P5

Picture processing engine has been

recognised by the industry with

many awards, and, of course, our

exclusive Philips TV Ambilight is

loved by consumers across Europe.

From a business perspective, Philips

TV’s European performance has

been extremely positive, with

significant growth in both revenue

and profitability, which is quite an

achievement in today’s challenging

Consumer Electronics market.

What do you see as being the main

trends that are driving the industry

today?

That is a good question, as it seems

trends are developing in a blink of

an eye! Technology can evolve very

quickly, but it is also very important

for us to see how quickly people

adopt and really embrace a certain

technology. 4K is still on the rise, but

in terms of content, the 4K market

needs to grow even further. In the

past few years, we have clearly seen

that people want a television that

is as fully equipped as possible, but

budget and screen size remain a

very important factor.

How are you repositioning TP

Vision with regard to product

portfolio?

We a r e m a i n l y k n o w n f o r

developing, manufacturing and

marketing Philips TV products,

while our mother company

TPV is one of the largest panel

manufacturers in the world. But

that’s not all! Since last year, we

are also in charge of the Philips

Audio brand and its portfolio on

a global scale. There is a natural

link between image and sound and

we hope to bring the Philips Audio

products to the next level, the same

way we’ve done with Philips TV

propositions. We’ve been analysing

the existing product portfolio - from

Dect phones to clock radios and

from smart speakers to headphones

– and this year at IFA we will

launch new Philips Audio flagship

products, which is very exciting.

You have been winning many

awards. Could you tell us about

these?

It’s always great to see our products

being recognised by both the media

and the industry. This means we are

doing something right and we are

extremely proud of this. In 2018,

Philips TV won almost 100 Awards

across Europe, and our OLED+

903 Sound by Bowers & Wilkins,

launched at IFA last year, has

collected more than 40!

For us, these awards mean 2 things:

we are developing and marketing

great products but also means that

we need to push our boundaries

even further. Awards are a great

motivational tool as they force you

to do even better.

You launched the “Performance

Series” this year. What has the

reaction been like?

Our new mid-range Philips TV

‘performance Series’ has been well

received so far by retailers and

consumers. This introduction is

in line with our ambition to bring

Philips TV products to a larger

audience. The first steps were

taken with our OLED TV models,

and the Performance Series is a

new step in that direction. After all,

the premium high-end segment of

the market is limited, even though

everyone is enthusiastic about the

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