Richard Barnes





Richard Yu

CEO, Huawei





Visitors to IFA from around the world are always wowed by the

sheer importance of the event. Perhaps more than anything else,

what stands out here, year after year, is the extreme efficiency

that is offered by this show when it comes to seeing and doing as

much as possible in a short space of time.

IFA’s format of having all halls in one place – whether it be for the

“mainstream” show, or for the IFA Global Markets – in its own

specific location, mean it is possible to see much more in a limited

amount of time.

According to IFA Executive Director Jens Heithecker, “I really

think it is possible in two days to see all halls and all the most

important exhibitors at IFA, because of a very short space

between the halls and a highly organised structure. It’s very


Richard Yu, CEO, Consumer Business

Group, Huawei will be delivering the

IFA opening keynote on the morning

of Friday, 6 September 2019, when

he will share the results of Huawei’s

exploration on future connectivity and

strategy in AI, 5G, IoT and new smart


“Huawei is committed to turning smart

devices into intelligent devices by

building end-to-end capabilities that

support coordinated development of


devices. The ultimate goal is to provide

a full scenario intelligent solution

and offer a better user experience to

consumers in the future intelligent

world.” said Yu.

Other keynotes will include Cristiano

Amon, President of Qualcomm – at

2pm on Friday, 6 September, Anthony

Wood, CEO and founder of Roku – at

10:30am on Saturday, 7 September,

and Hakan Bulgurlu, CEO of Arçelik –

2pm on Saturday, 7 September

Focus is a key element in the success of this show. The focus

is on consumer products and consumer innovations, and the

show is resolutely centred on retail channels. Nothing more,

nothing less. That’s why at the end of each edition, the amount

of business signed on the show floor is so important – last year,

according to the organisers, amounting to €4.7bn. And when it

comes to gathering information, the IFA keynotes, IFA+Summit

and Shift Automotive conferences are unique in their genre. For

trade visitors and media coming to IFA from around the world,

these are the essential elements that make IFA unbeatable

They’re back! ShowStoppers @ IFA

2019, from 6-9pm on Thursday 5

September, is an invitation-only

media reception that enables

exhibiting companies to directly

meet with more than 850 prequalified

journalists, analysts and

key industry influencers.

ShowStoppers @ IFA is a three-hour

turnkey table-top showcase event

where companies demonstrate

their products “one on one”.

Journalists work their way from

table to table, discussing products,

and conducting interviews – all

fuelled by great food and drink

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www.ifa-international.org IFA International • Monday 2 September 2019


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