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CONSUMER LIFESTYLE<br />

SNEAK PEEK<br />

PANASONIC CHARTS<br />

THE FUTURE OF TV<br />

Panasonic revealed<br />

a working “Concept”<br />

transparent OLED<br />

screen at the recent<br />

IFA innovations media<br />

briefing – turning many<br />

heads…<br />

Hall 5.2<br />

Stand 101<br />

During his power briefing at the Innovations Media<br />

Briefing, Mike Bolatzky, manager at the Panasonic<br />

Institute, gave insights into the status quo,<br />

innovations, and forecast of the company’s focus on<br />

the future of TV.<br />

According to our findings, 95%<br />

of those surveyed in Germany<br />

said that they watch TV at least<br />

once a week. Further statistics<br />

indicate a clear downward incline<br />

in cinema visits, whereas TV sales<br />

shot up 47% between 2017 and<br />

2018.<br />

Current market trends are<br />

large screen, OLED technology,<br />

improved image and sound<br />

quality through technologies like<br />

HDR 10, Dolby Vision, and HLG<br />

Broadcast. 12.35 million smart<br />

TVs in Germany are connected to<br />

the internet.<br />

Pa n a s o n i c h a s s e v e ra l<br />

innovations in 2019. Requiring<br />

access only to a home WiFi<br />

network and electricity, TV>IP<br />

offers a server and client function<br />

so that users can watch media<br />

on a smart TV, which can then<br />

be transmitted to a non-smart<br />

TV, allowing users to live flexibly<br />

and save costs on purchasing two<br />

separate smart TVs.<br />

Another new product forecast<br />

for 2019 is the HbbTV Operator<br />

App. It is standardised, meaning<br />

that one application can be used<br />

on many devices regardless<br />

of manufacturer or model,<br />

conforming to industry guideline<br />

and avoiding several different<br />

user interfaces. It combines a<br />

linear broadcast with non-linear<br />

IP content.<br />

In a demonstration, HD+ was<br />

shown to encrypt private<br />

broadcasts (i.e. integrate them<br />

into linear broadcasting). Its<br />

features include a virtual TV<br />

guide allowing the viewer to<br />

go seven days back, browsing<br />

a media selection of a channel<br />

different to the one currently<br />

being viewed, with everything<br />

in one place. Users also have<br />

the opportunity to search by<br />

genre, i.e. “music” will display all<br />

music-themed TV shows across<br />

all channels, and create a userdefined<br />

list of channels in the<br />

sidebar.<br />

In future developments,<br />

Panasonic is continuing the<br />

trend of making the TV a central<br />

object in a smart home, while<br />

also simultaneously allowing it<br />

to blend in. Mr Bolatzky spoke of<br />

its “discreet integration” into the<br />

decor, with pale wooden frames<br />

surrounding an aesthetically<br />

pleasing iridescent screen when<br />

not in use<br />

New Jura coffee maker at the<br />

recent Innovations Media Briefing<br />

JURA<br />

PLACES YOUR<br />

FAVOURITE<br />

COFFEE<br />

“AT YOUR<br />

FINGERTIPS”<br />

The Swiss coffee<br />

making specialist JURA<br />

presented their latest<br />

high-tech machines at<br />

the Innovations Media<br />

Briefing.<br />

“The ENA 8 utilises AI to the<br />

fullest and will also allow you to<br />

order via our J.O.E. App (JURA<br />

Operating Experience) and<br />

Siri. Not only does it enable<br />

you to order your favourite<br />

coffee – and ENA offers over 12<br />

different types of coffee - but it<br />

also instructs you in how best<br />

to care for this nifty, compact<br />

device”, explains Wiebke<br />

Reineke, Sales Director, JURA<br />

Germany.<br />

At the Innovations Media<br />

Briefing, the Swiss coffee and<br />

gourmet specialist announced<br />

ENA 8, the latest version of<br />

their single-cup, fully automatic<br />

coffee machine. Two models<br />

were presented: The Full<br />

Metropolitan Black and Solid<br />

Aluminium.<br />

Both models combine<br />

impressive design with<br />

sophisticated technology and<br />

now come with a touch screen.<br />

They also now offer a choice of<br />

12 coffee types.<br />

“Those of us who are espresso<br />

connoisseurs know that the<br />

espresso cup needs to be<br />

heated before the coffee comes<br />

in,” says Reineke.<br />

A 2.8-inch TFT touch screen,<br />

combined with Artificial<br />

Intelligence and the JURA App<br />

J.O.E. are combined to make<br />

creating a coffee even easier.<br />

ENA 8 features a Rondell<br />

view on the display. Coffee<br />

connoisseurs can now look<br />

forward to a perfect Coffee<br />

Barista or the new Cortado.<br />

The latter is an espresso<br />

mixed with just a touch of<br />

warm milk. Further to this, a<br />

specially developed algorithm<br />

ensures that the ENA 8 can<br />

independently recognize the<br />

individual preferences of each<br />

coffee lover and adapt the start<br />

screen accordingly.<br />

The single-cup automatic<br />

machine uses an AromaG3<br />

grinder and the pulse extraction<br />

process (P.E.P.) and an<br />

automatic filter type detection<br />

(I.W.S.) indicates whether the<br />

ENA 8 is being used and adjusts<br />

the corresponding settings<br />

automatically.<br />

Reineke says, “It is all about<br />

ordering and creating your<br />

coffee in the most comfortable<br />

way possible”<br />

Hall 2.1<br />

Stand 202<br />

36

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