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CONSUMER LIFESTYLE<br />
SNEAK PEEK<br />
PANASONIC CHARTS<br />
THE FUTURE OF TV<br />
Panasonic revealed<br />
a working “Concept”<br />
transparent OLED<br />
screen at the recent<br />
IFA innovations media<br />
briefing – turning many<br />
heads…<br />
Hall 5.2<br />
Stand 101<br />
During his power briefing at the Innovations Media<br />
Briefing, Mike Bolatzky, manager at the Panasonic<br />
Institute, gave insights into the status quo,<br />
innovations, and forecast of the company’s focus on<br />
the future of TV.<br />
According to our findings, 95%<br />
of those surveyed in Germany<br />
said that they watch TV at least<br />
once a week. Further statistics<br />
indicate a clear downward incline<br />
in cinema visits, whereas TV sales<br />
shot up 47% between 2017 and<br />
2018.<br />
Current market trends are<br />
large screen, OLED technology,<br />
improved image and sound<br />
quality through technologies like<br />
HDR 10, Dolby Vision, and HLG<br />
Broadcast. 12.35 million smart<br />
TVs in Germany are connected to<br />
the internet.<br />
Pa n a s o n i c h a s s e v e ra l<br />
innovations in 2019. Requiring<br />
access only to a home WiFi<br />
network and electricity, TV>IP<br />
offers a server and client function<br />
so that users can watch media<br />
on a smart TV, which can then<br />
be transmitted to a non-smart<br />
TV, allowing users to live flexibly<br />
and save costs on purchasing two<br />
separate smart TVs.<br />
Another new product forecast<br />
for 2019 is the HbbTV Operator<br />
App. It is standardised, meaning<br />
that one application can be used<br />
on many devices regardless<br />
of manufacturer or model,<br />
conforming to industry guideline<br />
and avoiding several different<br />
user interfaces. It combines a<br />
linear broadcast with non-linear<br />
IP content.<br />
In a demonstration, HD+ was<br />
shown to encrypt private<br />
broadcasts (i.e. integrate them<br />
into linear broadcasting). Its<br />
features include a virtual TV<br />
guide allowing the viewer to<br />
go seven days back, browsing<br />
a media selection of a channel<br />
different to the one currently<br />
being viewed, with everything<br />
in one place. Users also have<br />
the opportunity to search by<br />
genre, i.e. “music” will display all<br />
music-themed TV shows across<br />
all channels, and create a userdefined<br />
list of channels in the<br />
sidebar.<br />
In future developments,<br />
Panasonic is continuing the<br />
trend of making the TV a central<br />
object in a smart home, while<br />
also simultaneously allowing it<br />
to blend in. Mr Bolatzky spoke of<br />
its “discreet integration” into the<br />
decor, with pale wooden frames<br />
surrounding an aesthetically<br />
pleasing iridescent screen when<br />
not in use<br />
New Jura coffee maker at the<br />
recent Innovations Media Briefing<br />
JURA<br />
PLACES YOUR<br />
FAVOURITE<br />
COFFEE<br />
“AT YOUR<br />
FINGERTIPS”<br />
The Swiss coffee<br />
making specialist JURA<br />
presented their latest<br />
high-tech machines at<br />
the Innovations Media<br />
Briefing.<br />
“The ENA 8 utilises AI to the<br />
fullest and will also allow you to<br />
order via our J.O.E. App (JURA<br />
Operating Experience) and<br />
Siri. Not only does it enable<br />
you to order your favourite<br />
coffee – and ENA offers over 12<br />
different types of coffee - but it<br />
also instructs you in how best<br />
to care for this nifty, compact<br />
device”, explains Wiebke<br />
Reineke, Sales Director, JURA<br />
Germany.<br />
At the Innovations Media<br />
Briefing, the Swiss coffee and<br />
gourmet specialist announced<br />
ENA 8, the latest version of<br />
their single-cup, fully automatic<br />
coffee machine. Two models<br />
were presented: The Full<br />
Metropolitan Black and Solid<br />
Aluminium.<br />
Both models combine<br />
impressive design with<br />
sophisticated technology and<br />
now come with a touch screen.<br />
They also now offer a choice of<br />
12 coffee types.<br />
“Those of us who are espresso<br />
connoisseurs know that the<br />
espresso cup needs to be<br />
heated before the coffee comes<br />
in,” says Reineke.<br />
A 2.8-inch TFT touch screen,<br />
combined with Artificial<br />
Intelligence and the JURA App<br />
J.O.E. are combined to make<br />
creating a coffee even easier.<br />
ENA 8 features a Rondell<br />
view on the display. Coffee<br />
connoisseurs can now look<br />
forward to a perfect Coffee<br />
Barista or the new Cortado.<br />
The latter is an espresso<br />
mixed with just a touch of<br />
warm milk. Further to this, a<br />
specially developed algorithm<br />
ensures that the ENA 8 can<br />
independently recognize the<br />
individual preferences of each<br />
coffee lover and adapt the start<br />
screen accordingly.<br />
The single-cup automatic<br />
machine uses an AromaG3<br />
grinder and the pulse extraction<br />
process (P.E.P.) and an<br />
automatic filter type detection<br />
(I.W.S.) indicates whether the<br />
ENA 8 is being used and adjusts<br />
the corresponding settings<br />
automatically.<br />
Reineke says, “It is all about<br />
ordering and creating your<br />
coffee in the most comfortable<br />
way possible”<br />
Hall 2.1<br />
Stand 202<br />
36